Podcasts about revops

Steve Maule, Vice President of Global Sales at Acclaro, joins host Brendon Dennewill to explore what happens to revenue teams when growth accelerates, and why clarity and communication are the difference between scaling successfully and exposing misalignment. With over 14 years in the localization and language services industry and a track record that includes onboarding brands like Spotify, IKEA, Nvidia, and Disney, Steve brings a uniquely global lens to challenges every RevOps leader faces.From defining what "qualified pipeline" actually means to knowing when to add structure without killing agility, Steve shares hard-won lessons on building aligned go-to-market teams. The conversation also dives into AI's role in reshaping sales and marketing, and why the localization industry offers a compelling preview of how people's roles evolve rather than disappear. This episode is essential listening for RevOps professionals, sales leaders, and executives navigating growth at scale.What You'll LearnThe two essential levers leaders must use to maintain team alignment and clarity as growth accelerates.How to design a structured 'go/no-go' framework for sales qualification that ensures cross-functional alignment across go-to-market teams.Recognizing and avoiding the risks of fundamentally misaligned Sales and Operations KPIs.The necessary building blocks for an organization to successfully move from simply tracking data to fully operating with it.Localization as a growth engine: understanding the difference between simple translation and driving global scale through cultural nuance.Why new technology like AI becomes 'table stakes' quickly, and where the real people's competitive advantage will lie in the near future.Resources MentionedAcclaro LinkedIn Sales Tools Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Warren Zenna is joined by Eric Steele, CRO at SIB, to pull back the curtain on the often-chaotic reality of stepping into your first Chief Revenue Officer role. Eric shares why these initial appointments are rarely "sexy" and often come with significant organizational challenges that others might avoid. They discuss the mental shift required to move from a sales leader to a true executive, treating the first role as a critical lab for learning.The conversation digs into the paramount relationship between the CRO and the CEO, which Eric describes as the ultimate unlock for success. He explains how to build a foundation of trust that allows for healthy disagreement and strategic alignment. By positioning yourself as an integrator of the CEO's vision rather than just a department head, you can secure the autonomy and resources necessary to navigate the high-pressure environment of private equity.Eric also highlights the strategic necessity of financial fluency, emphasizing that a CRO must speak the language of the CFO to be taken seriously. They discuss the common friction point of Revenue Operations and why this function must report to the revenue leader to drive growth rather than just board reporting. Eric argues that alignment on EBITDA and margins is just as important as hitting sales targets when you are operating at the C-suite level.The episode concludes with a look at how SIB uses AI-driven "spend ontologies" to help companies find hidden capital. Eric describes how their SpendBrain technology identifies deep errors in invoices—from waste hauling to logistics—allowing CEOs to fund new hires and technology through recovered savings. By combining human expertise with "kinetic cost control," Eric shows how modern CROs can impact the bottom line by turning the tables on a spend-more world.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreScaling a company doesn't break because of a lack of ideas, but because instinct doesn't scale.In this episode of Move the Needle, Chris Savage (CEO & Co-Founder of Wistia) walks through the evolution from founder-driven decision-making to building a real operating system for scale.From choosing a single ICP when growth was already strong…- To installing a tri-annual planning cadence- To distributing ownership across teams- To using AI to compress execution cyclesThis is a masterclass in turning momentum into predictable growth. If you're a SaaS founder or GTM leader trying to scale without chaos, this episode is for you.

This episode is brought to you by B2B Better. Ross helps businesses prove that their marketing is driving revenue — and that's exactly the problem we help B2B service businesses solve with video-first podcasts. We build content systems that don't just generate attention, they generate pipeline your sales team can actually point to. Visit b2bbetter.com to see how we do it differently. Your thought leadership campaign is running. People are watching, listening, and engaging — but when your CFO asks if it's actually driving revenue, you've got nothing to say. In this episode of Pipe Dream, host Jason Bradwell sits down with Ross Breckenridge, Managing Director of Breckenridge and HubSpot Platinum Partner, to tackle the attribution problem that almost every B2B marketing team has but nobody wants to admit. Ross's core point is clear: this isn't a marketing problem. It's a business problem. Until your marketing, sales, and customer success teams are operating from a single unified strategy and a single tech stack, you'll never get the visibility you need. The conversation starts where Ross always starts with clients: customer journey mapping. Before you touch an attribution model, you need to understand where each content asset sits in the buying process — lead gen, nurture, sales enablement, or renewals. Most companies skip this step and end up measuring the wrong things entirely. From there, Ross unpacks the dark funnel and explains why the HubSpot Campaigns tool is the home of the marketer's attribution reporting. Bundle your content assets into one campaign, track who was created as a new contact and who was simply influenced along the way, and map that all the way through to closed-won revenue — including renewals that happen two years after someone first engaged. But none of it works if sales is living in a different system. The connection between content and revenue only becomes visible when marketing, sales, and customer success are using the same tools and held to the same SLAs. One client found that leaving a lead for more than 48 hours dropped their conversation rate from 70% to 20%. That kind of clarity only exists when everyone is looking at the same data. If you're tired of defending your content budget with correlation and vibes, this episode gives you the framework to fix it for good. Chapter Markers 00:00 - Introduction: Ross Breckenridge and Breckenridge Agency 02:00 - HubSpot onboarding, integrations, and the RevOps focus 04:00 - Is attribution a tools problem, a strategy problem, or the wrong metrics? 05:00 - Customer journey mapping as the foundation of all attribution 06:00 - Picking one attribution model and staying consistent 08:00 - The dark funnel: what it is and how HubSpot brings it to light 10:00 - Content-sourced vs content-influenced pipeline: the key difference 11:00 - The HubSpot Campaigns tool as the marketer's attribution home 13:00 - Connecting content consumption to leads, deals, and closed revenue 15:00 - Why attribution is a business problem, not a marketing problem 16:00 - Building the business case to get sales and CS on the same page 17:00 - SLAs, shared accountability, and the 48-hour lead follow-up rule 19:00 - Working in silos vs being more than the sum of your parts 21:00 - AI, buyer research, and why being genuinely helpful never changes 23:00 - Where to find Ross and learn more about Breckenridge Useful Links Connect with Jason Bradwell on LinkedIn Connect with Ross Breckenridge on LinkedIn Visit Breckenridge — HubSpot Platinum Partner and RevOps specialists Email Ross directly at ross@breckenridgeagency.com Explore the HubSpot Campaigns tool for attribution reporting Explore B2B Better website and the Pipe Dream podcast

When revenue is unpredictable, leadership is reactive. But what materially changes when your data finally stabilizes and your "revenue machine" starts humming? Courtney Baker, David DeWolf, and Mohan Rao wrap up our RevOps mini-series by defining the shift from departmental "counseling" to data-driven confidence. They explore how replacing anxiety with evidence-based discipline turns gut-feel debates into high-velocity decisions, allowing leaders to see around the curve and fix account issues before they become post-mortems. Alyssa Nolte joins us for part two of her conversation with Courtney. They talk about the intersection of AI and customer success, featuring a provocative hot take: if you haven't sacrificed something you want for a customer, you aren't actually customer-centric. Alyssa explains why your AI strategy must align with your true identity—whether you are product, operation, or customer-focused—to ensure your implementation doesn't feel disconnected from your mission. Watch on YouTube: https://youtu.be/xxAhJBwUImE  Register for the RevOps Webinar: Knownwell.com/revops

In this episode of RevOps Champions, Strategic Coach partner Shannon Waller shares deep insights into alignment, growth, and long-term team success. She explains why values and vision are the make-or-break factors for scaling, the difference between entrepreneurial and corporate mindsets, and how leaders can foster growth and unique ability. The conversation covers growth mindset, AI in the results economy, and her framework for self-awareness, team awareness, and business awareness. This is essential listening for founders and RevOps professionals aiming to build aligned, self-managing teams.What You'll LearnWhy alignment on values and vision determines whether a company scales or stallsThe critical difference between corporate and entrepreneurial mindsetsHow to spot and prevent misalignment during hiringWhy reflection, not experience alone, drives real growthShannon's three-part framework: self-awareness, team awareness, and business awarenessA simple 5-minute communication tool to improve team alignment immediatelyResources MentionedThe Team Success HandbookMultiplication by Subtraction Who Not HowMindset No Ego Working Genius Kolbe IndexEntrepreneurial Operating SystemYourTeamSuccess.com Strategic CoachIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the CRO Spotlight, Warren Zenna sits down with Miya Mee-Lee Dias, Co-Founder of Beyond The Script, to discuss a transformative approach to sales training. Miya shares her unique background blending health science with performance arts, explaining how traditional methodologies often fail because they ignore the human element. She introduces the concept of the "sales gym," where reps practice role-plays like actors preparing for a scene, stripping away bad habits to build authentic character and confidence in their delivery.Warren and Miya dive deep into the parallels between professional acting and high-performance sales. They explore the idea that every salesperson brings personal "baggage" and history that influences their communication style. Miya explains that true proficiency isn't about memorizing lines but about internalizing the script to project a genuine persona. The conversation highlights the importance of adaptability, showing how top performers maintain a "beginner's mind" and remain open to molding their approach regardless of their experience level.A critical portion of the discussion centers on the elusive trait of coachability. Miya reveals her methods for identifying whether a rep is truly ready to learn, often spotting resistance through subtle cues like tone of voice and body language. The dialogue challenges Revenue Leaders to look beyond metrics and address the holistic human factors driving performance. They discuss the necessity of understanding a rep's intrinsic motivations and personal history to unlock their full potential and drive sustainable behavioral change.As technology automates more transactional aspects of business, Warren and Miya argue that human connection and emotional intelligence are becoming the ultimate competitive advantages. They emphasize that modern CROs must develop the "muscle" to have difficult, personal conversations with their teams to foster trust and growth. The episode concludes with a look at the intersection of creativity and business, encouraging leaders to embrace a coaching mindset that empowers their organizations through genuine human development.

Every leadership team craves alignment; no one wants the meetings. When executives hear "RevOps for Clients," they may picture more red tape and overhead. Courtney Baker, David DeWolf, and Mohan Rao argue that the right rigor doesn't slow business down—it slows bad decisions down. They unpack the "Minimum Viable Cadence," swapping hours of reactive fire drills for a single 30-minute triage, and discuss why exposing "dirty data" is the only path to shared accountability. Courtney also sits down with Alyssa Nolte of Ology to discuss AI in Customer Experience. Alyssa shares why the data you need is already there—just trapped in silos—and offers a "Kobe Bryant" approach to mastering the unsexy fundamentals of change management. All that, plus Pete Buer analyzes IBM's move to package its internal AI efficiency tool, IBM Consulting Advantage, as a client-facing product. Is it the ultimate example of productizing services? Get the resources to build your own RevOps for Clients discipline at our 2/25 webinar: www.knownwell.com/revops Watch the full episode on YouTube: https://www.youtube.com/watch?v=gwdcu54dfR4 

In this episode, Jeff is joined by Stuart Watson, Head of Revenue Operations at ResolveAI, to unpack how modern AI workflows are changing what's possible in RevOps.From deploying hundreds of autonomous agents to clean and qualify messy account data, to using Claude Code to cut territories, build internal tools, and replace legacy dashboards, Stuart shares real-world examples of how AI can close data gaps instead of waiting for them to be fixed.The conversation explores why “AI-ready data” doesn't mean perfect data, how agentic workflows are turning RevOps leaders into digital workforce managers, and what skills will matter most as AI becomes embedded in go-to-market operations.

In this episode of RevOps Champions, host Brendon Dennewill sits down with Rob Triggs, founder of RTR and creator of the COMM Sales Program (CALM), to share his journey and unpack what it really takes to scale revenue and build predictable, high-performing engines without chaos.Rob details his unconventional path, from Xerox service technician to top-performing sales leader, which fundamentally shaped his belief that selling is an act of service, not pressure, a concept he argues is universally applicable.This episode is a must-listen for founders, revenue leaders, and operators who want aligned teams, calmer sales motions, and scalable systems built for the future.What You'll LearnWhy empowerment is the key to scaling without slowing momentumHow misalignment shows up at growth ceilingsWhat separates data-driven companies from teams that just collect dateWhere CRM and automation implementations go wrong and how to get them rightHow AI shifts leaders from reactive reporting to predictive decision-makingWhy belief, mindset, and clarity still matter in an AI-powered organizationResourcesWorking Genius Ceilings of ComplexityDigiMarConCALM: COMM Sales ProgramIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Predictable revenue doesn't come from a better forecast; it comes from better habits. If you are tired of searching for new tools while ignoring the daily disciplines that actually drive growth, this conversation is for you. Knownwell's Courtney Baker joins David DeWolf and Mohan Rao to move Revenue Operations from theory to the calendar. They break down the specific "battle rhythms"—like weekly portfolio triage and monthly capacity reviews—that move your team from reactive scrambling to proactive, data-driven execution. We also share the second half of Pete Buer's conversation with NYU Professor Dr. Vasant Dhar, who explains his "Trust Heat Map" and why the high variability of Large Language Models remains a major hurdle for business adoption. All of that PLUS, Pete also steps in to dissect Deloitte's controversial decision to replace traditional job titles with alphanumeric codes, a clear signal that AI is collapsing the traditional consulting pyramid. Watch the full episode on YouTube: https://youtu.be/MXUfRnq1ylk  Register for our 2/25 webinar on RevOps for the Full Client Lifecycle: Knownwell.com/revops

Ryan Milligan is the VP of Sales at QuotaPath, where he leads sales within a unified go-to-market organization alongside marketing and revenue operations. His career spans Wayfair, data science, performance marketing, and RevOps, giving him a systems-driven approach to sales leadership. Ryan focuses on using clear incentives, aligned teams, and data-backed planning to drive revenue retention and sustainable growth. Ryan's catalyst has been learning how to connect systems, people, and incentives to create better outcomes for both reps and the business. Three Key Quotes from Ryan Milligan On clarity and results "What follows that clarity is a level of focus, and that focused attention actually leads to results." On compensation as a tool "You can actually use the comp plan to change how your team's performing and operating daily." On career growth "A lot of the biggest amount of growth I've had in my career has been in identifying those projects that don't live in the bullet point list of things that they hired me to do." Ryan Milligan, VP of Sales at QuotaPath, explains how RevOps thinking can be a catalyst for better sales leadership, smarter quota setting, and stronger revenue retention. This episode covers comp plan design, cross-functional alignment, rep confidence, and how data-driven sales teams win in today's market. VP of Sales, quota setting, RevOps, revenue retention, sales leadership, compensation plans Five Key Takeaways: Find Your Catalyst 1. Compensation Can Be a Catalyst for Sales Behavior Comp plans should guide daily actions Simple plans drive clearer decisions Bigger incentives change real behavior 2. Better Customers Create Better Retention Sales shapes retention before the deal closes Quality pipeline matters more than volume Incentives should reward long-term fit 3. Career Growth Is Not a Straight Line Raise your hand for cross-team projects Small initiatives build big skills Curiosity creates new opportunities 4. RevOps Thinking Makes Better Sales Leaders Look at the whole system, not just deals Data helps remove emotion from decisions Neutral thinking builds trust across teams 5. Alignment Is the Catalyst for Scale Assume positive intent across teams Talk directly to solve problems faster Shared goals reduce silos

In this episode of RevOps Champions, host Brendon Dennewill talks with Hayden Stafford, President and Chief Revenue Officer at Seismic. Drawing on 25+years leading go-to market teams at Microsoft, Salesforce, IBM, and Pegasystems, Hayden explains why modern growth depends on a "well-plumbed" revenue system, where sales, success, support, partners, and service operate as one connected engine. Hayden reframes enablement as the strategic translation layer that turns boardroom strategy into frontline execution with the right context, content, and coaching inside the flow of work. The conversation also tackles market downturn readiness, the CFO/CRO tension, and the importance of leading indicators, and a pragmatic view of AI adoption. What You'll LearnHow revenue strategy and revenue systems work together to drive resultsWhy enablement is a cross-functional translation layer, not just trainingWhat it means for RevOps to move from reporting outcomes to surfacing signalsWhere AI delivers the most value when embedded in daily workflowsThe first alignment levers CROs should focus onHow to recognize when AI adoption stalls before impact shows upResources MentionedSeismicSatya Nadella Microsoft Dynamics 365 Salesforce AgentforceMicrosoft CopilotIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

If your revenue team takes three weeks to deliver a diagnostic report - and still misses the $21 million opportunity hiding in your pipeline - this episode reveals why manual analysis is costing you deals and how a RevOps CEO architected an AI agent that does it in 24 hours. Tara Kinney, Founder and CEO of Atomic Revenue, has led 18 CRM implementations across 76 companies. She knows what "normal" looks like in revenue operations - and she blew it up. Her agency used to spend weeks qualifying prospects and delivering diagnostics. Now her Digital Crew does it in 24-48 hours, cuts the sales cycle by 90%, and finds revenue opportunities her manual analysis missed. In this episode, Tara walks through the exact workflow: how the Revenue Reality Check agent integrates with HubSpot and Slack, how it auto-assigns prospects to the right strategist based on industry and pain point, and why the "Human-in-the-Loop" governance layer is non-negotiable. She also reveals the $21 million story - the moment her AI agent identified a conversion bottleneck she hadn't even tracked, proving that agents don't just save time, they see what humans miss. This isn't theory. This is a deployable blueprint for Revenue Leaders who need to stop drowning in Admin Drag and start architecting workflows that deliver measurable P&L impact. You'll Learn: Why manual revenue diagnostics are too slow (and too shallow) for 2026 B2B velocity The 24-hour diagnostic workflow that cut Atomic Revenue's sales cycle by 90% How AI found a $21M opportunity by modeling scenarios humans can't calculate at scale The HubSpot + Slack + Multi-LLM integration stack behind the Revenue Reality Check Why "Human-in-the-Loop" governance prevents hallucination risks and protects your brand The three revenue killers hiding in your pipeline: Sales handoffs, legal bottlenecks, and client onboarding gaps Guest: Tara Kinney, Founder & CEO, Atomic RevenueCredentials: 76 companies supported, 18 CRM implementations, RevOps practitioner with real P&L accountability If you're a VP of Sales, CRO, or RevOps Director tired of waiting weeks for answers while your competitors move faster, this episode gives you the audit framework and workflow architecture to deploy your first diagnostic agent. Resources: Try the Revenue Reality Check: atomicrevenue.com Download the Executive Guide to Shadow AI: theaihat.com/shadow-ai Chapters: 00:00 Introduction: The Impact of AI on Sales Processes 00:51 Meet Mike Allton and The AI Hat Podcast 02:00 Welcome to AI for Revenue Leaders 02:21 The Problem with Traditional Revenue Diagnostics 03:00 Introducing Tara Kinney and Atomic Revenue 03:55 The Evolution of Revenue Diagnostics with AI 06:07 How AI Transforms Revenue Reality Checks 08:45 The Role of AI in Enhancing Sales Strategies 17:00 The Human-AI Collaboration in Revenue Diagnostics 33:32 Key Metrics and Questions for Revenue Leaders 36:22 Conclusion and Next Steps Learn more about your ad choices. Visit megaphone.fm/adchoices

Why do forecasts look great right up until they don't? If your Rev Ops strategy stops at the point of sale, you aren't managing revenue—you're managing blind spots. Courtney Baker, David DeWolf, and Mohan Rao kick off a new series on Commercial Operations. They explain why the "lone wolf" days of account management are over and how AI turns "digital exhaust" into objective data—bringing the same discipline to client retention that we apply to winning new deals. Pete Buer sits down with Dr. Vasant Dhar, author of Thinking With Machines. Dr. Dhar explains "Dhar's Conjecture" and how gaining a "Roger Federer edge"—just a 54% win rate—can compound into an unbeatable competitive advantage. Plus, the experimentation phase is officially over. Pete breaks down new data showing that 98% of board members have made measuring AI ROI their top priority for 2026. Register for our upcoming webinar on implementing RevOps throughout the client lifecycle: Knownwell.com/revops Watch the full episode on YouTube: https://www.youtube.com/watch?v=Sy0ISl6RPa4

In this episode, Jeff talks with Pedrum Khosravi, Senior Director of Growth Operations at Paytient, about how to connect GTM work directly to business outcomes. They dig into building a usable revenue model, mapping initiatives to the right KPIs, using AI for enrichment and handoffs in tools like HubSpot, and why RevOps leaders should take more high-upside risks to truly move the needle.

Send us a textGuest: Lara Shackelford, SVP of Growth Marketing at iCapital -- Most SaaS companies are investing heavily in AI, yet many struggle to see meaningful ROI. In this episode of SaaS Backwards, Lara Shackelford—SVP of Growth Marketing, MarTech, and CRM at iCapital—breaks down why AI initiatives fail without the right systems, governance, and change management.Lara explains how AI-powered revenue systems should be designed across the full customer lifecycle, from demand generation through customer success. She introduces the concept of “agent sprawl,” outlines why AI readiness assessments are critical before scaling automation, and shares practical examples of signal-based marketing and sales automation that actually work.This conversation is essential listening for SaaS CROs, CMOs, and RevOps leaders looking to align AI strategy, revenue operations, and go-to-market execution.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

Most revenue leaders chase numbers they can't actually control.The best ones build systems that compound.In this episode of Revenue Leaders, we break down why revenue is a lagging indicator — and how partnerships and ecosystems are becoming the most reliable way to drive predictable B2B growth.Our guest, Brian Williams, shares real-world lessons from building and scaling partner ecosystems, including what worked, what failed, and why most companies misunderstand partnerships completely.You'll learn:Why you can't control revenue — and what you can control insteadHow partner ecosystems drive pipeline, retention, and larger dealsWhy partnerships fail when treated like a short-term sales channelHow revenue leaders should think about 12–18 month growth strategiesHow founders, CROs, and sales leaders can build a partner-led GTM motionThis episode is for founders, CROs, revenue leaders, sales managers, and RevOps teams who want to stop chasing short-term wins and start building durable, scalable growth engines.If you sell complex or B2B deals, manage sales teams, or lead go-to-market strategy, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):⁠https://coachpilot.beehiiv.com/⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠https://www.youtube.com/@revenueleaders⁠⁠Follow us:⁠⁠https://www.instagram.com/davidfastuca/⁠

In this episode of RevOps Champions, host Brendon Dennewill talks with Jennifer Zick, CEO of Authentic and creator of the Authentic Growth Marketing Operating System. With 25+ years in B2B marketing across startups, PE-backed companies, and global organizations, Jennifer unpacks the predictable pattern she's seen as companies scale: founder-led, sales-driven growth eventually leaves behind a trail of “random acts of marketing.”Jennifer explains the “little marketing vs. big marketing” shift, where marketing stops being a sidecar to sales and becomes a strategic, leadership-aligned growth discipline across the full customer lifecycle. The conversation covers why marketing often lacks the right seat in the organization chart, how RevOps becomes the glue for execution and measurement, and why fractional leadership is evolving into a long-term operating model, especially as AI improves tactical efficiency without replacing executive judgment.This episode is essential listening for CEOs, revenue leaders, CMOs, and RevOps professionals who want more predictable growth, clearer ROI, and a scalable marketing system that supports acquisition, retention, and valuation over time. What You'll LearnThe growth lifecycle shift: founder-led → sales-driven → go-to-market strategicLittle marketing vs. big marketingThe evolution of fractional CMOs from a temporary “bridge” to a long-term operating model Why RevOps/Marketing ops acts as the connective tissueThe predictability mindsetThe measurement ecosystem beyond CAC/LTVResources MentionedAuthentic Growth Marketing Operating SystemRandom Acts of Marketing AssessmentFractional is ForeverBow Tie / “Flipped FunnelThe E-MythIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

No CRM Zummit 2025, realizado em Florianópolis, Amanda Alves (Blip e Revenue Thinkers), Thiago Muniz (Receita Previsível) e Weverton Soares (Zoho Brasil) apresentaram os principais achados do primeiro Panorama de RevOps no Brasil. O estudo revela o estágio de maturidade das operações de receita no país e mostra como dados, cultura e pessoas são decisivos para escalar crescimento com previsibilidade. Um marco para quem busca decisões mais inteligentes em vendas, marketing e tecnologia.

You asked, we're answering. In this listener Q&A episode, Amber and Carolyn tackle the hard questions GTM leaders are wrestling with behind closed doors…from broken attribution models to navigating organizational resistance when you're trying to drive real change.In this episode:Real talk on entrepreneurship: the wins, the loneliness, and knowing when to walk awayNavigating organizational resistance when you're championing changeWhy being in the top 5% of GTM leaders means accepting you're always pushing uphillWhy first-touch and last-touch attribution keep haunting you (and how to finally escape)How to get executive buy-in when everyone's comfortable with the status quoWhy deals from different sources have wildly different ACVs and win ratesThe systematic reality of revenue generation, and why singular attribution models completely miss itThis isn't surface-level advice. Amber and Carolyn are in the trenches daily with CROs, CMOs and RevOps leaders, rearchitecting go-to-market strategies and challenging sacred cows. We're bringing real examples to this convo, honest reflections about entrepreneurship, and zero sugarcoating about what separates companies that evolve from those that don't.Keep sending your questions. We want to hear your hot takes, especially if you disagree with what we're saying.

Text us your thoughts on the episode or the show!In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake.Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use them to make better decisions.This conversation focuses on the shift from reporting activity to driving action. Josh shares why many teams produce technically impressive metrics that fail to influence leadership, and how Ops professionals can reframe data in a way that connects directly to revenue, profitability, and how the business truly makes money.You will hear Josh break down which metrics executives care about most, including financial measures like LTV and CAC, how those metrics change as companies mature, and why explainability often matters more than precision.The group also discusses how Ops teams can decide when data is “good enough” to act on, how to prepare for executive conversations beyond pulling numbers, and the common mistakes teams make when data is presented without context.This episode is especially relevant for Marketing Ops, RevOps, and BizOps professionals who want to move from being seen as report builders to trusted business advisors.Topics covered include: • The gap between reporting and decision-making • Metrics that matter most to executives • Financial literacy for Ops leaders • Explainability versus complexity in analytics • Communicating data in a way that drives actionMake sure to watch this episode if you want to better align your reporting with business outcomes and elevate the impact of your Ops work.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In this episode, Jeff sits down with Colin Brown, VP of Revenue Operations at DDN, to unpack what AI adoption actually looks like in go-to-market teams. From distinguishing AI-supported habits vs. AI-enabled processes to evaluating build vs. buy, Colin shares candid lessons, the tooling he trusts, why custom workflows matter, and the real challenges of change management. A pragmatic, no-fluff look at where AI drives genuine productivity, and where it doesn't.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreRodrigo Fernandez has helped 400+ SaaS companies drive over $1B in self-serve revenue and he's seen one problem kill growth over and over again: no one truly owns activation.In this episode, Rodrigo breaks down:Why “activation” is almost always misdefined (and who should actually define it)How teams confuse activity with value — and what to track insteadThe fatal flaws in bottom-up metrics and AI gimmicksWhat a real product activation journey looks like (solar system analogy and all)Why most PLG stacks are noisy, bloated, and doomed from the startIf you're stuck at $10M and can't see a path to $20M, this might be why.

In this episode of RevOps Champions, host Brendon Dennewill sits down with Peter Fuller, Founder of Workflow Academy and a leading expert in revenue operations, CRM systems, and workflow automation. Peter shares his unconventional path from studying Russian literature to building a RevOps consultancy and training ecosystem, and why the “human” side of RevOps will only become more important as AI adoption accelerates.Peter breaks down the three pillars he teaches (ask better questions in plain English, “measure twice cut once” with clear scoping, and only then build), and explains why most AI initiatives fail: not because the tools don't work, but because leaders chase hype instead of focused, high-ROI use cases. He offers a practical approach for 2026: empower your internal tinkerer, carve out time, and prove ROI on one micro-solution before turning AI into a company-wide strategy. The conversation is a grounded, refreshingly contrarian take on where AI actually helps RevOps teams today, especially in reporting, dashboards, SQL, and automation, without sacrificing relationships, trust, and real human context.This episode is essential listening for RevOps leaders, operators, and executives who want to cut through AI noise, prioritize what matters, and deploy automation in ways that genuinely improve performance without distracting the business.What You'll LearnWhere AI is creating real leverage in RevOps today, and where it quietly falls shortWhy the most critical parts of RevOps still depend on human judgment and trustA simple framework for approaching RevOps work without jumping straight to toolsHow to experiment with AI in a way that minimizes risk and maximizes learningHow to separate real opportunity from AI hype and vendor-driven urgencyWhat leaders should prioritize in 2026 to explore AI without derailing core operationsResources MentionedCerebro AnalyticsLovableMoon Knox ChatGPTClaudeWorkflow AcademyAspireshipZohoIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Jeff sits down with Mat Rodriguez to explore how RevOps turns guesswork into predictable revenue. They dig into why forecasting breaks down without data discipline, how owning Salesforce as a true source of truth changes the quality of forecast conversations, and what it takes to build operational rigor without slowing the business down.The conversation also covers the role of alignment in driving GTM execution, from narrowing ICPs and coordinating account plans to creating SLAs that improve top-of-funnel credibility. If you're looking to replace reactive forecasting with confidence and bring your GTM teams into real alignment, this episode delivers practical, hard-earned lessons.

Mike Handa's journey from serial entrepreneur to RevOps specialist reveals a critical truth: operational chaos is a choice, not an inevitability. After building three businesses and experiencing the crushing weight of unsustainable work hours, he discovered that solid foundations built from inception prevent the broken processes most entrepreneurs accept as normal. RevOps—generating revenue without friction through aligned business processes—extends far beyond technology; it fundamentally reshapes mindset and organizational culture. Mike's mission centers on proving that business success and personal wellbeing are inseparable, not competing priorities. He deliberately works with mid-sized companies ambitious enough to scale but human enough to preserve genuine connection—rejecting the compartmentalized complexity of enterprise bureaucracy and the denial of early-stage founders. Mike believes that when leaders build operational excellence thoughtfully, they restore the joy and clarity that makes business sustainable. If you're ready to implement a scalable CRM system connecting sales, marketing, and after-sales service, schedule a free consultation with Mike. He'll design a system that amplifies your sales initiatives rather than creating administrative burden. Connect with him on LinkedIn or visit their website to begin building the operational foundation that transforms both your business performance and team wellbeing. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Max Emma, Entrepreneur, Certified Franchise Executive, CEO of BooXkeeping , and Founder of Main Entrance . Max shares the behind-the-scenes realities of scaling a service business into a franchise: why delegation is the first step, how financial visibility becomes a leadership advantage , and what has to be true before a business is ready to franchise.They dig into what breaks when brands franchise too early, why capital and support infrastructure matter as much as systems, and how to think about technology, especially as an accelerator without losing the human relationships that drive long-term franchise success. Max also shares how he helps candidates choose the right franchise, and closes with practical advice on persistence, finding mentors, and building an exit strategy from day one.What You'll LearnWhy “Who Not How” unlocks scale by removing the founder as the bottleneckHow to use bookkeeping as a real-time decision tool, not just tax prepWhat must be in place before franchising—and why most brands stall under 10 unitsHow training, support, and systems determine whether a franchise truly scalesWhen AI accelerates operations vs. erodes human connectionWhy defining your exit strategy early shapes long-term successResources MentionedBooXkeeping Main Entrance LLCStrategic Coach Who Not How QuickBooks Online International Franchise Association (IFA)Entrepreneur Franchise 500USPTO trademark process franchisewithmax.comIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Send us a textMiguel Armaza interviews returning guest Dan Westgarth, COO of Deel, the company that's redefining how businesses hire and pay talent anywhere in the world.Deel has grown into one of the most valuable private tech companies on the planet. In 2025, they crossed one billion dollars in revenue, achieved a $17 billion valuation, and paid out $22 billion in payroll globally. Dan oversees an organization of 3,300 people across more than 100 countries. Before Deel, he was an early operator at Revolut.Timestamped Overview00:00 Intro & Dan's Background05:51 Expanding products and global reach06:30 Optimized systems scaling go-to-market12:55 Begging for Ghostbusters Expertise13:41 RevOps solved with Ghostbuster18:05 Building a Streamlined Goal System20:26 Payroll and Adjacent HR Services26:09 Keep It Simple Prioritize People28:15 Morning Routine and Work Prioritization31:46 Clarifying Communication for Alignment35:27 Building payroll processing enginesWant more podcast episodes? Join me and follow Fintech Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Do you prefer a written summary? Check out the Fintech Leaders newsletter and join ~85,000+ readers and listeners worldwide!Miguel Armaza is Co-Founder and General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: https://bit.ly/3jWIpqp

Text us your thoughts on the episode or the show!In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance. Her work focuses on connecting Marketing Ops, RevOps, and Business Operations into a single, cohesive system that supports revenue, efficiency, and customer outcomes. The discussion explores what happens when marketing is embedded across the business instead of being treated as a standalone service function.Ivelisse shares why operational disconnects often explain underperforming marketing, how regulated industries expose these gaps faster, and why executives are paying closer attention to GTM operations than ever before.In this episode, you will learn:Why marketing struggles when it is isolated from business operationsHow embedding marketing into revenue, finance, and delivery changes outcomesWhat Marketing Ops professionals can learn from Business Ops and financeWhy starting with revenue and cost impact resonates with executive leadershipHow modern technology and AI are reshaping Ops career pathsThis episode is ideal for Marketing Ops, RevOps, and GTM leaders who want to expand their influence beyond marketing, align more closely with the business, and help organizations operate as one connected system.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In this episode, Jeff sits down with Rutger Katz, Founder of Neon Triforce and fractional VP of Revenue Operations, to unpack how modern RevOps teams should think beyond funnels and start managing revenue as a system.Drawing on Winning by Design frameworks, lean manufacturing principles, and 15 years of consultancy experience, Rutger explains how to turn customer insights into action using models like the bow tie, why governance and decision rights matter more as companies scale, and how RevOps leaders can shift from ticket-takers to true strategic partners.

Yoni Tserruya is the Co-founder and CEO of Lusha, an AI-powered sales intelligence platform built for B2B teams. Under his leadership, Lusha has grown to serve over one million users and more than 15,000 customers worldwide, raising over $40 million in funding. With a background as an iOS developer, Yoni is passionate about product-led growth and building AI-driven tools that help sales teams automate outreach, personalize engagement, and have more effective, human conversations at scale. In this episode… Modern sales success depends on timing, relevance, and insight — not just volume. Teams everywhere are searching for ways to identify real buying intent and reach prospects before competitors do. What does it take to build a system that turns raw data into meaningful, high-conversion conversations? According to Yoni Tserruya, a seasoned SaaS founder and product-led growth advocate, the answer lies in listening closely to users and letting behavior guide strategy. He explains how shifting focus from assumptions to real usage patterns revealed a massive opportunity in sales intelligence, prompting a pivotal pivot that reshaped the company's trajectory. By prioritizing accurate data, seamless integrations, and AI-driven automation, this approach enabled sales teams to move from generic outreach to signal-based engagement.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Yoni Tserruya, Co-founder and CEO of Lusha, to discuss building an AI-first sales intelligence platform through product-led growth. They explore pivoting based on user behavior, leveraging real-time data signals, and scaling a SaaS company with a freemium model. Yoni also shares insights on team building, automation, and the future of RevOps in an AI-driven world.

In this episode of the RevOps Champions Podcast, host Brendon Dennewill sits down with Scott Thompson, a 23-year veteran of the franchise industry and Founder & CEO of Your Future Franchise. Scott shares his unconventional journey from first-time franchisee to executive leader across private equity-backed franchise brands, offering a rare inside look at what actually drives sustainable franchise growth.Together, they explore why most franchise brands never make it past 100 open units, how people and systems, not technology alone, determine scalability, and what franchise leaders must rethink heading into 2026. Scott also breaks down how AI is reshaping franchise operations, development, and unit economics, while reinforcing why alignment, discipline, and leadership mindset remain the real growth constraints. This episode is essential listening for franchise executives, operators, investors, and founders navigating growth, technology adoption, and long-term brand value.What You'll LearnWhy people alignment, not technology, is the biggest constraint to franchise growth.How franchise brands stall between 20 and 100 units and what separates those that scale past it.Why technology accelerates behavior but never fixes broken processes or leadership gaps.How AI and agentic workflows are changing franchise operations, support, and unit economics.What franchisors must have in place before attracting multi-unit operators or family offices.How to evaluate franchise opportunities based on skills, capital, and personal goals—not passion alone.Why leaders must evolve their mindset and systems as brands move from founder-led to scalable enterprises.Resources MentionedYour Future FranchiseFranchise fit quizMicrosoft CopilotFranChoiceWhat Got You Here Won't Get You ThereIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this live episode of the CRO Spotlight Podcast, Warren sits down with Guy Rubin to discuss the recent acquisition of Ebsta by Fullcast and what it signals for the market. Guy explains the strategic reasoning behind the consolidation, highlighting how the current landscape of disparate point solutions is becoming unsustainable. He argues that the future belongs to unified revenue platforms that connect data across the entire lifecycle, moving from a fragmented tech stack to a cohesive "plan to pay" model that drives true efficiency.The conversation shifts to the broader Go-To-Market environment, where the cost of building tech is dropping while the cost of selling rises. Guy points out that while AI tools are exploding, they often create more noise than value when isolated. He predicts a massive consolidation where businesses move away from traditional CRMs requiring manual entry toward intelligent data lakes and AI agents. This shift requires leaders to learn how to ask the right questions of their data rather than simply managing administrative forms.Warren and Guy also explore the dramatic shift in buyer behavior, illustrated by how AI empowers customers to conduct deep research before ever speaking to a human. With buyers capable of building their own business cases, the role of the seller must evolve from a gatekeeper of information to a consultative partner. They discuss why this dynamic forces organizations to lean heavily into partner ecosystems and community validation, as buyers increasingly bypass traditional sales pitches to seek out trusted peer networks.Finally, they dig into strategies for CROs and Private Equity firms looking to audit their revenue engines. Guy introduces "Revenue Insights as a Service," a method of connecting to historical data to generate an immediate "X-ray" of the business before implementing new tech. This allows leaders to identify root causes of inefficiency—like bad data hygiene or territory imbalances—and present concrete, data-backed roadmaps to the C-suite for rapid improvement without waiting months for a new system implementation.

What does it actually take to merge the go-to-market operations of three very different companies?In this episode of The RevOps Hero Podcast, Chris Strom sits down with Emily Critchfield, VP of Revenue Operations at Superhuman, to talk through how her team is bringing together the GTM engines of Grammarly, Coda, and Superhuman into a single, unified company.Emily shares how Superhuman is approaching post-acquisition RevOps in practice: merging systems and teams, deciding when to sell separately vs. co-sell, aligning sales motions, redefining account ownership, and building repeatable playbooks for future integrations. She also shares how they use Coda internally to run their “RevOps Mission Control” for their go-to-market team.If you're responsible for RevOps, sales operations, or GTM strategy at a growing company—especially one navigating mergers or multiple products—this episode offers a rare, honest look at what works, what's hard, and how to think about integration the right way.Topics covered:Merging GTM systems and teams after multiple acquisitionsAccount ownership and sales team structure decisionsBuilding forecasting and RevOps “mission control” systems using CodaBuilding repeatable playbooks for future M&AReducing friction for your sales team during changeSubscribe for more conversations with RevOps leaders building scalable, powerful revenue teams.

Why are management layers thinning?  How does AI change hiring signals? And how can senior leaders break into the hidden market for unposted executive roles? Andy Mowat shares practical playbooks for proof-of-work interviews, CEO diligence, and building a data-first GTM engine that actually ships.• management ranks thinning and the rise of builders• proof-of-work interviews and AI used well• unposted VP and C-level roles and network strategy• clarity of story over keyword stuffing• being a high-impact number two under great leaders• data foundations over tool sprawl in go-to-market• CEO diligence and avoiding toxic cultures• career 2.0, brand resets, and paying it forwardWant the truth about senior hiring in an AI-soaked market? Andy Mowat, four-time unicorn operator and founder of Whispered, pulls back the curtain on how VP and C-level roles really get filled, why management layers are thinning, and what it takes to stand out when every résumé looks flawless. We unpack the tactics that actually move the needle: proof-of-work case studies, hands-on demos that beat shiny decks, and a singular narrative that tells a CEO exactly what problem you solve.We dive into the hidden job market for executives—where most roles never get posted—and map practical paths to get in the door without setting off alarms at your current company. Andy lays out a quiet-search playbook built on targeted lists, recruiter and talent partner relationships, and a community-powered network effect that shares live intel on companies, leaders, and backstories. If your experience includes a bump or two, we talk about owning it clearly and moving forward, rather than trying to bury the lead with keyword stuffing that pleases algorithms but confuses humans.On go-to-market, Andy tackles the “GTM engineer” trend and explains why data foundations and real implementation beat tool sprawl and clever slides every time. Think operationalizing product events, smarter routing, and lifecycle triggers that create pipeline—versus busywork alerts that fade in Slack. We also explore why being a high-impact number two under a world-class leader can be a better career accelerator than chasing the top seat at the wrong company, and how to vet CEOs for transparency, delegation, and decision-making.If you're aiming at a senior move in 2026, this conversation will sharpen your approach: build with AI, don't hide behind it; ship artifacts that prove your value; pick the right leader and stage; and pay it forward to compound your network. Andy Mowat: https://www.linkedin.com/in/amowat/Andy Mowat, a four-time unicorn executive, is the Founder and CEO of Whispered, a specialized talent network and platform dedicated to helping senior executives find and land high-level roles before they are publicly posted. Andy's extensive executive background includes serving as the Vice President of RevOps at Carta, where he oversaw GTM systems, data, strategy, and enablement for a business exceeding $400 million in ARR. Prior to that, he was instrumental in scaling both Upwork and Culture Amp from approximately $10 million to over $100 million in ARR. Andy is also the host of the How I Hire podcast and an alumnus of the Stanford University Graduate School of Business.Whispered: https://www.whispered.com/Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

In one of our most-read Home of the Brave articles, now transformed into a StrategyCast episode, host Lori Jones explores how high-impact ABM is evolving in the AI era. The show breaks down how today's top marketers are scaling personalization across hundreds of accounts, aligning more deeply with RevOps, simplifying bloated tech stacks, and designing buyer journeys that prioritize authenticity and trust. If you're planning your 2026 marketing strategy, this episode delivers the clarity, insight, and inspiration you need to make smarter, faster, more human-centered decisions.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==00:40 "Key Marketing Strategies for 2024"03:36 "AI-Driven Strategic Personalization"08:18 "AI in ABM: Scale Intentionally"09:51 "Strategic Reset for Success"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered results, why most companies already have what they need to succeed, and how to build a scalable ABM program without buying new technology.The discussion cuts through hype to focus on fundamentals, targeting discipline, organizational alignment, and realistic execution. Mason breaks down his practical framework for identifying best customers, avoiding common ABM pitfalls, and rebuilding programs that are stuck in the messy middle.In this episode, you will learn:Why most ABM programs fail before they ever have a chance to workWhat the 70 to 75 percent of existing tools and data most companies already have actually looks likeHow to identify the best customers using simple, objective criteriaWhere ABM programs break down when alignment is missingHow to measure ABM success without overcomplicating the modelWhat role does AI really play in modern ABM effortsThis episode is ideal for Marketing Ops, RevOps, demand generation, and GTM leaders who want a practical, realistic approach to ABM that works at any stage without unnecessary complexity.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of the Thread Podcast, Justin Vandehey sits down with Jared Myatt, Senior Director of Revenue Operations at Integrate, to explore what it really takes to scale RevOps over time. Jared shares his journey from early employee to RevOps leader, reflecting on key inflection points including acquisitions, private equity ownership, and enterprise growth.They discuss how the definition of RevOps has evolved, why data must power decision-making (not just dashboards), how culture scales through honesty and curiosity, and why alignment across GTM teams ultimately comes down to communication—not tools. This is a must-listen for anyone building RevOps in a growing SaaS organization.Key Topics CoveredGrowing with a company from early startup to enterpriseWhat RevOps actually is (and what it isn't)Using data to tell real revenue storiesScaling culture without over-engineering itCareer advice for aspiring RevOps leadersWhy alignment breaks—and how to fix itThe role of RevOps as GTM problem solversSuggested Chapters00:00 – Welcome + Jared's background 02:30 – Early ownership and pivotal moments at Integrate 04:30 – How RevOps has evolved over the years 06:00 – Using data to tell the revenue story 07:45 – Preserving culture through growth 10:45 – Career advice for moving into RevOps 13:30 – What alignment really looks like 16:45 – Integrate overview + closing

Companies often treat missed quarters as a talent issue, but this episode reframes underperformance as a system design problem. Brandon breaks down three failures leaders routinely blame on AEs: stale data, ineffective enablement, and slow or broken handoffs.You'll learn how poor inputs destroy belief before skill, why good systems make average reps look great, and how competitors with stronger infrastructure win even with less “talent.” Brandon outlines what sales ops, enablement, and RevOps must fix first, and why replacing people without fixing inputs guarantees repeated failure.If your team is working hard but still missing, this episode shows where the real leverage lives.

Season seven of the Grow Your B2B SaaS podcast centered on one core ambition: how to grow from early validation at 10K MRR to meaningful scale at 10M ARR. Across the season, founders, operators, and leaders shared practical guidance on product-market fit, hiring, go-to-market systems, partnerships, pricing, revenue operations, community, expansion revenue, and more. This summary distills their insights as shared in the episodes—nothing theoretical, nothing added beyond what they discussed—into a single, coherent narrative designed to help you focus, execute, and build momentum.From the outset, the thesis is clear. There are patterns you'll hear repeatedly—focus, alignment, ICP clarity, hiring for stage-fit, segmentation, community, and systems. There are also points of debate that reflect the realities of stage and context. What follows is a structured walkthrough of the advice discussed in the season, episode by episode, following the journey from 10K MRR through the climb toward 10M ARR.Season 7 Full Episode listS7E1: How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn LewisS7E2: Why 80% of Outbound Sales Fails, and How to Fix It with Besnik VrellakuS7E3: Building SaaS Partnerships That Actually Drive Revenue with Hugo PereiraS7E4: Why Your SaaS GTM Isn't Working And How to Fix It with Operational Discipline with Garrath RobinsonS7E5: B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey GilkeyS7E6: How is AI Transforming Go To Market for B2B SaaS with Maja VojeS7E7: Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica PelyS7E8: Building a Community-Led Growth Engine for SaaS with Michelle GoodallS7E9: The Future of SaaS Content: AI, Personal Branding, and Authority with Tommy WalkerS7E10: Scaling SaaS Sales: From Founder-Led to High-Performance Teams with Kevin “KD” DorseyS7E11: How to Use Signal-Based Selling to Drive Efficient SaaS Growth with Shoaib G.M.S7E12: SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte JoostenS7E13: Building a Global SaaS GTM: Cultural Nuances, Local Teams & Expansion with Varun ThambaS7E14: Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler-de GrootS7E15: SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof SzyszkiewiczS7E16: SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard SchenzelS7E17: How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM with Roelof OttenS7E18: Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de JongS7E19: How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn MiseroyS7E20: How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen StamS7E21: How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with revenue leaders.The discussion focuses on what it takes for modern marketing teams to think and operate like business leaders. Lauren shares practical insights on alignment, attribution, financial literacy, and why many teams still struggle to connect their work to real business outcomes.In this episode, you will learn:How cross-functional experience changes the way Ops leaders think about impactWhy earning a seat at the revenue table requires more than good reportingThe right way to approach attribution without overengineering or blameWhy financial literacy is becoming non-negotiable for Marketing Ops leadersThe risks of continuing to market without clear measurement as 2026 approachesThis episode is ideal for Marketing Ops, RevOps, and demand leaders who want to elevate their influence, improve executive trust, and prepare their teams for the next phase of data-driven decision-making.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of the Thread Podcast, Justin Vandehey interviews Benjamin Roach, Director of Revenue Operations at Optio Incentives, to explore what it takes to build RevOps in the equity compensation and incentives space. Ben shares his “traditional” path from sales into RevOps, why he deliberately took a step back into a junior ops role, and how getting technical became a career unlock.They dig into the complexities of selling and operating in equity management—where revenue can include ARR, transactional fees, and services, and where buyers span CFOs, CHROs, legal, and finance. Ben also shares his point of view on AI: where it can help participants and admins get fast answers, and why data quality and human oversight still matter. The episode closes with career advice for aspiring RevOps leaders and how to learn the craft.Key topics coveredWhy Ben moved from sales → RevOps (and why he “took a step back” to level up)Equity compensation complexity: strike price, taxes, vesting, global complianceHow Optio's GTM motion sells “trusted partner + tech,” not just softwareMeasuring growth in equity management beyond traditional ARRAI in equity management: where it's useful today and where it's riskyCareer advice: become technical, stay curious, build a broader toolbeltMemorable moments / quotable lines“Stock options… were unknown to me. You get handed them and think, maybe one day I'll make money.”“AI is only as good as your data models.”“Don't be scared to take a step backwards.”“RevOps wears so many hats—you need a lot of tools on your toolbelt.”Chapters (suggested)00:00 – Welcome + Ben's intro 01:00 – From sales to RevOps (and why he took a step back) 02:10 – Why the equity/incentives space pulled him in 03:30 – Aligning finance, HR, and revenue metrics 04:45 – Why revenue isn't just ARR in equity management 05:30 – Simplifying a complex story for CFOs/CHROs/legal 06:55 – Global compliance + product readiness constraints 09:00 – AI in equity: what it can and can't do (yet) 11:05 – Career advice for aspiring RevOps leaders 13:45 – Plug: Optio + how to connect with Ben

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Braxton Kilgo, founder of I Believe In You (IBIY), a kindness-driven movement and purpose-led brand built to help people and organizations lead with belief before strategy. Braxton shares how his background running a high-performance B2B lead generation system shaped the way he now scales IBIY by blending belief-driven storytelling with practical, repeatable outreach systems that create real human connection.Together, they break down how Braxton generated 237 appointments in 30 days using organic LinkedIn prospecting, why most outreach fails (and how to avoid sounding spammy), and the mindset shift that makes modern selling feel more like serving. Braxton also shares the origin story of IBIY and how a simple “I believe in you” sticker idea turned into an app-enabled bracelet movement that tracks kindness as it spreads around the world. The conversation tackles a challenge every revenue leader faces: balancing purpose with performance in an increasingly metrics-driven world. This episode is essential listening for RevOps professionals, B2B growth teams, and business leaders who want to build scalable systems without sacrificing authenticity.What You'll LearnHow Braxton generated 237 organic appointments in 30 days by building targeted LinkedIn lists and running a structured outreach sequence.Why most LinkedIn outreach feels like spam and how to stand out How to use “high intention, low attachment” to keep prospecting consistent without getting derailed by rejection.Why “serve, not sell” works as a real growth strategy How raw, human communication can outperform overly polished sales messaging.How I Believe In You creates a trackable ripple effect of kindness. How leaders can balance purpose and performance by tying impact to sustainable business fundamentals.Resources MentionedLinkedIn Sales NavigatorI Believe In You (IBIY)IBIY mobile app NFC (Near Field Communication) chips Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.In this episode, you will learn:Why Marketing Ops leaders are well-positioned to become future CMOsHow shifting from growth-at-all-costs to profitability changes leadership prioritiesThe difference between activity reporting and outcome reportingHow data literacy and financial acumen build trust at the executive levelThis episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of The Metrics Brothers, Ray “Growth” Rike and Dave “CAC” Kellogg take on one of the biggest challenges facing modern SaaS and AI-Native companies: how to measure NRR and expansion when pricing isn't fixed anymore.With the rise of usage-based, user-based-but-variable, and outcome-based pricing, the traditional world of ARR - long the backbone of SaaS metrics has been turned on its head. Contracts no longer tell the story. Spend does.Dave breaks down how to rethink ARR proxies using quarterly or monthly revenue (“implied ARR”) and why longer intervals help smooth volatility, especially for “humpback” or highly seasonal customers whose spend fluctuates dramatically month-to-month.Ray digs into what NRR was originally designed to measure and why many teams misinterpret it—especially in variable-pricing environments where a backward-looking metric can't serve as a forward-looking forecast. The brothers explain why sequential expansion, usage behavior, and real spend patterns now matter far more than traditional ARR bridges.Key topics include:Why ARR no longer maps cleanly to revenue in a variable pricing worldHow to calculate implied ARR using quarterly or monthly software revenueWhy NRR must be interpreted differently—and why survivor bias still mattersHow volatility and seasonality distort short-interval metricsWhy usage is the real leading indicator, not invoicesHow to rethink “expansion ARR” when base + variable spend changes continuouslyPacked with examples, including sinusoidal customers, misleading GRR math, and the dangers of splitting base versus variable revenue, this episode gives operators and investors a practical framework for measuring customer growth when pricing is anything but predictable.A must-listen for CFOs, RevOps leaders, and anyone trying to modernize SaaS metrics for the AI era.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Thread Podcast, Justin talks with Tyler Will, VP of GTM Strategy & Ops at Intercom, about how modern revenue organizations are evolving in an era defined by AI, PLG-to-enterprise transitions, and go-to-market speed.Tyler shares his journey from economic consulting and Bain, to GTM leadership at LinkedIn, to now scaling RevOps at Intercom. He breaks down the key differences between operating at a 20,000-person giant and a high-velocity SaaS company, why balancing PLG and enterprise sales motions requires intentional system and process design, and how Intercom rebuilt its routing, sales assist, and pricing guardrails to accelerate ACVs and bring clarity back to the customer journey.The conversation digs into how AI is reshaping selling—not by replacing reps, but by giving them time back. From auto-generating QBR decks to enriching data behind the scenes, Tyler explains why AI actually makes sales more human, not less. He also shares why the next generation of RevOps talent will shift from narrow specialists to curious generalists who leverage AI, understand the full GTM workflow, and act as true co-owners of the business.This is a high-signal episode for anyone thinking about PLG evolution, GTM design, AI-powered sales, and how RevOps must evolve to meet the moment.Chapters00:00 — Intro + Tyler's Background Justin sets up the episode; Tyler shares his path from consulting and Bain to LinkedIn to Intercom.02:00 — Early Career Lessons: From Consulting to GTM How economic consulting and strategy work shaped Tyler's analytical and leadership approach.03:30 — Operating at Scale: LinkedIn vs. Intercom Why large enterprise GTM is committee-driven, and how smaller SaaS companies require speed, adaptability, and influence without authority.06:00 — PLG, Sales-Led, and the Middle Ground How Intercom balances self-serve PLG customers with enterprise sales—and why a “Sales Assist” motion has become critical.08:30 — Redesigning Routing, Guardrails & ACV Growth How simplifying and separating motions helped Intercom lift sales-led logos and drive higher ACVs.10:45 — AI as an Amplifier, Not a Replacement Why AI frees reps from low-value tasks (QBR decks, data cleanup) and makes room for more human selling.13:20 — The Real Risk: Overvaluing Human Busywork Why reps aren't losing points for doing things manually—and why AI should elevate the conversation, not eliminate the human.15:00 — The Future of RevOps Careers Why RevOps is shifting from specialists to generalists who use AI, understand systems, and act like business owners.18:00 — What RevOps Leaders Should Learn Next Tyler's advice to aspiring operators—how to become more valuable by being curious across the entire GTM ecosystem.19:30 — Closing Thoughts + Intercom Hiring Tyler encourages RevOps pros to embrace the field and shape the future; Justin wraps the conversation.

How will SaaS Companies scale in 2026? The next era of SaaS growth won't be won by adding more reps, more tools, or more noise. In this episode, go-to-market operator Koen Stam (Personio) breaks down why 2026 will mark a decisive shift from people-heavy scaling to process-first, data-driven, efficiency-led growth—and what founders must do now to stay ahead.Koen oversees international revenue operations across Benelux, DACH, the Nordics, Spain, and beyond, and he brings a rare operator's lens to the future of GTM. He unpacks how founder-led, sales-led, and hybrid motions will evolve; why RevOps is about to become one of the most strategic functions in SaaS; and why fixing the data layer is the non-negotiable prerequisite to making AI actually work.You'll learn why the biggest upside in 2026 will come from retention, expansion, and word of mouth, how to design motions that scale with simplicity and discipline, and what it really takes to build from 0 to 10K MRR and to 10M ARR with one product, one audience, and one crystal-clear process.A must-listen for founders, operators, and GTM leaders building for the next wave of SaaS.Key Timecodes(0:00) - Intro: B2B SaaS go-to-market 2026, RevOps, AI, retention, expansion(1:13) - Guest intro: Koen Stam, Personio, international RevOps, HR tech(2:04) - 2026 GTM strategy: process-first, data-driven, efficiency-led growth(2:47) - GTM motions: founder-led vs sales-led vs hybrid, authenticity, efficiency(4:02) - Efficiency in SaaS: bow tie model, customer journey mapping, root causes(5:35) - RevOps priority: data layer, metrics, RevOps to CRO(6:38) - AI in GTM: fix data foundations, process over people(7:26) - Retention & expansion: word-of-mouth, NRR, customer-led growth(9:20) - Sponsor: Reditus affiliate and referral platform for B2B SaaS(10:14) - Word-of-mouth playbook: product value, customer success, community events(12:06) - Build GTM from scratch: founder-led content, AI amplification, simplify(13:59) - Referrals & partners: partner ecosystem, trust, incentives, win-win(15:26) - Zero to 10K MRR: one offer, one ICP, focus, execution(16:54) - Scale to 10M ARR: one product, one market, process-first, data model(17:37) - Connect with Koen: LinkedIn, Substack, AI learnings(17:55) - Audience building: LinkedIn vs Substack, creator-led growth(18:27) - Outro: subscribe, sponsor, Reditus, Grow Your B2B SaaS podcast

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreMost marketers are told: “Tie your plan to revenue.” But how?In this fast-paced live episode, Sam Kuehnle (VP of Marketing at Loxo) breaks down a practical, no-fluff process for building a marketing plan that earns buy-in from leadership, aligns with sales, and actually hits targets.No vanity metrics. No fake forecasts. Just real talk on what's working, what's not — and how to plan smarter.In this episode, you'll learn:How to calculate marketing's share of company revenue goalsWhat “bottoms-up” and “top-down” planning really look likeWhy most funnels leak at the demo-to-meeting stageHow to avoid wasting budget on channels you haven't proven yetThe spreadsheet Sam uses to model all of thisThis is your playbook if you're tired of MQL theater and want to lead with strategy, not guesswork.