Podcasts about Product market

Not every founder finds the right investor. Not every investor bets on the right founder. In this episode, we are thrilled to welcome a BarberShop veteran, Kapil Chopra (Founder - EazyDiner and The Postcard Hotel). But this time, he is not alone. Joining him is his first ever investor and his very good friend, Deepak Shahdadpuri (Managing Director, DSG Consumer Partners). Why did Kapil and Deepak take 8 years to finally start a business together? Find out in this episode. This isn't just an entrepreneurial conversation. It's about trust, conviction, and the kind of friendship that every investor-founder must share, for businesses to thrive even when the going gets tough. Takeaways from this episode:- What do investors look for in a founder during a pitch?- Why did Deepak NOT invest in Bombay Shaving Company?- How to identify your Product Market fit in a crowed market.Kapil and Deepak's story is a great reminder of why it matters who you surround yourself with. Who is that friend in your life you'd love to build a business with? Drop your thoughts in the comments! And if you'd like to join our next conversation as a live audience member, sign up here :- https://forms.gle/5rVezQtDnYm1rqZJANavigate the episode 00:00 Coming up01:00 Introduction06:37 Founder-Investor Friendship11:53 How did Kapil Identify Market Opportunities14:46 The Evolution of Consumer Brands in India17:21 Founding story of Sula23:13 The Future of Consumer Brands in India27:37 Veeba Funding Story29:55 Why did Deepak Invest in EazyDiner33:00 Finding the Right Investor-Founder Dynamics38:00 How to Navigate Challenges53:53 Evolution of Investment in India01:05:41 Maturity of Family Offices in India01:17:28 The Art and Commerce of Consumer Brands01:41:40 Importance of Aligning Incentives for Long-Term Success02:01:33 Challenges in the Startup Ecosystem and Corporate Governance02:05:46 How to Find the Right Fit in Teams02:06:17 The Importance of Cultural Fit02:10:15 Opportunities in Travel and Hospitality02:17:09 Culinary Diversity and Innovation in India02:21:16 Closing Thoughts

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Imagine standing at a crossroads, juggling countless possibilities yet needing to choose just one path.That's what most early-stage founders struggle with. And for me, that's picking the right course towards the ever-elusive Product-Market fit.Today, I'll share how I tackle this challenge and what I do to show my best customers the highest possible value of my product as early as possible.This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/product-market-fit-time-to-first-value/The podcast episode: https://tbf.fm/episodes/360-product-market-fit-time-to-first-valueCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Javid and Robert are two guys who dive into the long, boring stuff of standards and protocols so you don't have to. Because of them, you will know which cables and wires to use for your DMX512 projects. You have the ANSI E1.27-2 Task Group to thank for setting the standards for “Permanently Installed Control Cables for Use with ANSI E1.11 (DMX512-A) and USITT DMX512/1990 Products.” Did you know that DMX512 needs a specific kind of cable? Well… now you know. Javid Butler is a lighting designer and energy engineer who holds LC, CEM, and CMVP certifications. He has contributed to the development of many lighting standards including RDM and sACN, and chaired the task group for E1.27 DMX512 cabling standards. He presently chairs the E1.68 DMX512 Compliance task group. In addition to lighting standards Javid enjoys teaching Fundamentals of Lighting. He also writes science fiction under the pen name David Pax. Robert Bell a Consulting Director for Product Market at Acuity Brands and oversees the development of the entire Pathway Connectivity product line. Robert has been awarded multiple US Patents for lighting controls and networking which have been assigned to Acuity Brands. In 1992, he won the first every Wally Russell Newcomer Award as the creator of WYSIWYG, the Emmy Award winning previsualization software. His is a regular contributor to entertainment lighting periodicals and is the author of the book Let There Be Light, Conversations with Lighting Pioneers. With roots in the Rock ‘n Roll touring world and broadcast Television during the 1990's, he spent the 2000's as a product manager for Strand Lighting and as brand ambassador for Vari*Lite. For the past 20 years, Robert has sat on ESTA's Control Protocol Working Group, the body that brought DMX, RDM and sACN forward as ANSI standards. 

#updateai #customersuccess #saas #business This week Jon Johnson (UserTesting) & Josh Schachter (UpdateAI) are joined by Parul Bhandari (CustomerXSuccess), Lawrence Waldman (Exegy), and Jenny Calvert to advocate for a proactive, strategic approach to customer management. Throughout this conversation, our guests highlight the importance of internal alignment, strategic planning, and a holistic approach to customer success—all aimed at fostering sustainable growth and alignment with long-term business objectives. So, sit back, relax, and join us as we unearth valuable insights and actionable strategies to elevate your customer success efforts. Timestamps 0:00 - Preview & Intros 3:42 - Defining success for a customer 6:20 - Applying past playbooks in new organizations 12:02 - Adopting a 360-review approach for a holistic view of problems 15:00 - Necessity to ensure there is "Product-Market fit" 17:45 - Customer Success is HARD 21:45 - Understanding Customer Success Problems and Root Causes 27:14 - Adjusting Prices and Market Realities 31:18 - Aligning sales pitches with actual product capabilities 32:23 - Forecast customer outcomes and strategically manage accounts 35:52 - Frustration about end-of-quarter exceptions and paperwork 39:45 - First move after joining a new organization ___________________________

Dr. Tanya Ramond of Sapienne Consulting talks about deeptech ventures and commercialization strategies. OUTLINE (00:00) Introduction (00:45) Career path (03:50) Transitioning from academia to industry (05:17) Transitioning from corporation to startups (08:06) From PhD to MBA  (13:15) Definition of deeptech (14:56) Dual opportunities – ROI and impact (16:57) Risks and uncertainties  (19:26) Mitigating risks (23:53) Quantifying returns and impact   (26:00) Resources (28:02) Colorado deeptech ecosystem (31:55) Product-Market fit (34:17) Traps founders fall into

Jessica Schaefer is the founder of Bevel, a trailblazing communications firm representing clients managing over $500 Billion in assets under management. In 2023, Jessica secured a landmark deal with the acquisition of Bevel by Avenue Z. We talk about - - Jessica's story & the journey of building Bevel - How they acquired their first customers and scaled the business? - What does it take to acquire high-profile clients like Greycroft, Acorns, etc? - Is there a “Product-Market fit” equivalent for agencies? - Getting an exit - the process, negotiation, how long it takes to close the deal, and handing over the business. - When is the right time for a business to look for an exit & what exit multiples can be considered for agency businesses? - The aftermath of an exit - What's next for Jessica? & lots more Links: ⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://www.podcast10x.com/ Follow Jessica on LinkedIn - https://www.linkedin.com/in/jessica-schaefer-85196528

Summary Why do great tech products fail and what to do about it? In this episode, Natalia interviews Louisa Muschal, the Worldwide Go-To-Market Product Manager of Watson X Code Assistant at IBM. Together, they explore why having a great product might not be enough if your product- and message-market fit are not yet established, how to recognize patterns avoiding costly trial and error and what are some of the most common pitfalls startups and large enterprises experience when setting up effective sales teams aligned to tech products. Takeaways Trial and error is costly! Instead, recognizing patterns is key to avoid high starting costs and scale faster. E.g. patterns in the addressed market of a startup or company (e.g. pains/needs in certain verticals/industries), customer personas patterns for tech products, etc. Before a sales unit can be productive, it is crucial to have a great Product-Market fit in place to ensure your sales team is not the one testing your product first. And no, technical experts may not always be the best salespeople for your SaaS or tech product. Analyzing the sales cycle and customer needs is important for scaling a startup. Having a separate go-to-market (GTM) role is important for refining your sales messaging, monetizing drivers of highest value and iterate the process leveraging customer feedback. Does your product solve your customer's problem? Do they know they have a problem? The Go-to-Market Team is the key element in your team to not only help you solve these questions but ensure continuous product- and message-market fit in an ever-evolving market. Additionally, the collaboration between GTM and sales teams is essential to understand changing customer preferences and structure your organization around existing sales patterns. Don't wait until your products are ready to get feedback on their expected performance! Leverage existing customer champions to explore how your current and future solution solves their current and future problems/needs. Don't let your sales team stretch to a product team. Timestamps 00:00 Introduction: Why Great Products Fail 05:23 The Role of a Go-to-Market Product Manager 09:20 Achieving Product-Market Fit 14:34 Challenges of Technical People Selling Their Own Products 25:19 Collaboration Between Go-to-Market and Sales 29:47 Recognizing Patterns and Avoiding Trial and Error 35:03 The Revenue Navigator Collective: Scaling Revenue with Expert Advice

Summary In dieser Folge des Revenue Circus Podcasts spricht Tillmann Horn mit Norman Rohr von den B2B Practitioners über das Thema Product Marketing. Sie diskutieren die Entwicklung und Bedeutung des Product Marketings, die Herausforderungen und Fehler, die bei der Umsetzung auftreten können, sowie die Zusammenarbeit zwischen Sales und Product Marketing. Sie erläutern auch die Priorisierung und Zielgruppen im Product Marketing und geben Einblicke in die Einführung von Product Marketing in Unternehmen. Des Weiteren werden Erfolgsstories im Product Marketing, die Auswirkungen auf den Sales-Prozess und die Größe des Product Marketing Teams behandelt. In dieser Episode geht es um die Rolle des Product Marketings. Norman Rohr erklärt, dass Product Marketing eine wichtige Funktion ist, die allen Beteiligten den Job erleichtern kann. Er betont die Bedeutung von Input, Geduld und Steuerung für einen erfolgreichen Product Marketer. Außerdem empfiehlt er, offene Gespräche über die Funktion des Product Marketings in Unternehmen zu führen und die Zusammenarbeit zwischen Sales, Customer Success, Marketing und Product zu klären. Am Ende bedanken sich die Gastgeber bei Norman Rohr und laden die Zuhörer ein, Feedback zu geben. Takeaways Product Marketing wird immer wichtiger, insbesondere für B2B-Tech-Unternehmen. Die Zusammenarbeit zwischen Sales und Product Marketing ist entscheidend für den Erfolg. Die richtige Positionierung und das richtige Messaging sind entscheidend für den Verkaufserfolg. Product Marketing sollte frühzeitig in Unternehmen eingeführt werden, um langfristigen Erfolg zu gewährleisten. Product Marketing ist eine hilfreiche Rolle, die den Job für alle Beteiligten erleichtern kann. Geben Sie Ihrem Product Marketer Input, Geduld und Steuerung, um erfolgreich zu sein. Klären Sie die Funktion des Product Marketings in Ihrem Unternehmen und die Zusammenarbeit mit anderen Abteilungen. Feedback und offene Gespräche sind wichtig, um das Product Marketing zu verbessern. Chapters 00:00 Einführung und Vorstellung 01:24 Entwicklung und Bedeutung des Product Marketings 03:06 Herausforderungen und Fehler beim Product Marketing 05:21 Zusammenarbeit zwischen Sales und Product Marketing 07:58 Priorisierung und Zielgruppen im Product Marketing 09:57 Einführung von Product Marketing in Unternehmen 11:43 Stufen der Entwicklung im Product Marketing 13:38 Verbindung zwischen Sales und Product Marketing 15:00 Erfolgsmessung im Product Marketing 16:54 Einführung von Product Marketing in einem Unternehmen 19:02 Erfolgsstories im Product Marketing 20:22 Auswirkungen von Product Marketing auf den Sales-Prozess 23:38 Zusammenarbeit zwischen Product Marketing und Sales 24:30 Erfolgsmessung und Auswirkungen von Product Marketing 26:17 Auswirkungen von Product Marketing auf den Sales-Prozess 27:20 Größe des Product Marketing Teams 28:03 Takeaways 28:25 Product Marketing als hilfreiche Rolle 28:55 Fragen zur Funktion des Product Marketings 29:17 Abschluss und Dank

Andreas and Julia has been listening in on the Activate workshops recently and were inspired by the Go-to-market workshop by Rasmus Savander to talk about the Product-Market-Model-Channel fit. They end up speaking about different ways you can make sure you have coherence across these different parameters and how the fit between them can drive your business in the right direction. Resources mentioned: An image of the model and some background https://brianbalfour.com/essays/product-channel-fit-for-growth Alumni company of the week: Napper Hosted by Julia Delin & Andreas Johansson Produced by MTW Studios Responsible publisher: Lars Strannegård

Creating and Keeping Business Fitness is a Key Enabler for Scaling-up. This would mean creating and maintaining People Fitness, Functional Fitness, Market Fitness and avoiding Fat in the belly! People Fitness happens when we have the Right People in Right Roles. Businesses need to manage the current and emerging role requirements pro-actively, nurturing, developing and acquiring talent in a conscious way. Functional fitness is making sure that each function in the Business are fit-enough to meet and fulfil Scaling-up objectives. For example, the Marketing function is fit enough in terms of its capabilities, processes, and resources to execute the promotional strategies; The Operations function is fit-enough in terms of its competencies, technologies and processes to manage the volume, quality, costs, defects and so on. Market fitness is ensuring a proper Product - Market fit for our Products or Services on an ongoing basis. Often, alongside the Scaling-up - which leads to processing increased volumes across the business - also arises a tendency to accumulate fat, in the form of redundancies, inefficiencies, wastage, and duplication; usually in all wrong places. It's important that the business keeps a constant vigil to avoid them, and maintain agility, efficiency and effectiveness in all its business operations. Business Fitness leads to Excellence in Execution. Creating and keeping ‘Business Fitness' is thus a key enabler in a scaling-up process. Is my business fit enough? My name is PK Narayanan, wishing you the best! Thank you  #ceo #leadership #scaleup --- Send in a voice message: https://podcasters.spotify.com/pod/show/pk-narayanan/message

Rahul Vohra, the CEO and founder of Superhuman, has revolutionized the email experience by creating the world's fastest email service with a cult following. A seasoned entrepreneur, Rahul sold his first startup to LinkedIn in 2012 and has since grown Superhuman into a productivity juggernaut, backed by 125mUSD in venture capital funding from investors such as Dropbox founders, Jason Calacanis, Ashton Kutcher, Will Smith and Tiger Global. Rahul is also an active angel investor and frequently appears in publications such as Forbes, Fortune as well as on many podcasts you might also be a listener of such as Acquired, This Week in Startups or My First Million.On this episode we talk about:Detailed steps for defining and measuring product-market fitHow to utilize user feedback for product development and improvementGrowth and scaling strategiesHow to compete against dominant market players like Google and MicrosoftFundraising from the dual perspective of a founder and investorProductivity habits and tools that workLearn how Superhuman built Product-Market fit https://blog.superhuman.com/how-superhuman-built-an-engine-to-find-product-market-fit===Find other episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/

Nicolas Streschinsky, head of DeFi at Trillitech, joins us to talk about the upcoming launch of Etherlink. Thanks to Nicolas and the Trillitech team for helping to arrange this episode. We discuss: Who is Nicolas and how did he get into Crypto? What are the goals of Trillitech and why did they start the Etherlink project? What makes Etherlink different from other L2s? How will users interact with Etherlink & the potential of ERC-4337 to scale and onboard new users What is the customer acquisition model for Etherlink? Product-Market fit and the problem with Airdrops & Points How bridging between Tezos, Etherlink & other EVM L2s will work with Layer Zero Check out Nicolas talking about Etherlink at Next Block Expo and join the Etherlink Discord to learn more about the project Follow us on Farcaster @wtbs, Twitter @waitingtosign and Instagram @waitingtobesigned If you like the show you can support us by subscribing to our Patreon and donating directly to wtbs.tez & wtbs.eth Episode Art: The Etherlink Logo! Intro & Outro tracks by PixelWank

“I am great in the early, messy days and I know that about myself, so I designed my business around serving others in that stage.” In this conversation with business strategist (genius!) Michelle Warner, we cover the three growth stages most relevant to tiny business owners, how to fix broken business models, validating product-market-founder fit, the difference between traffic-based versus relationship-based sales and marketing, borrowing aligned audiences, leading a free monthly Q&A to “catch” their interest afterward, imagining sales as a downhill snowball, and how to scale while still staying Delightfully Tiny. More About Michelle: Michelle Warner designs tiny companies that are built to last. With an MBA from one of the world's top business schools and 15+ years experience growing small businesses, Michelle focuses on layering real world experience on top of classic business fundamentals to design businesses that are sustainable and scalable in the long term and resilient and adaptable in the short term. It's the way she grew her first business to 7+ figures, and it's what she's used to help 300+ CEO's create businesses that work for the important stuff: profit, energy, passion + time. She's also the creator of Networking That Pays, the introvert-friendly, always awkward-free connection system that brings in reliable leads, consistent referrals and meaningful connections for your business - in 5 minutes a day.

It turns out your airline ticket prices might be affected by common ownership in mutual and index funds, but how? In this episode, hosts and finance professors Jonathan Berk and Jules van Binsbergen welcome Martin Schmalz, Professor of Finance and Economics at Oxford Saïd and Academic Area Head for the FAME faculty group (Finance, Accounting, Managerial Science, and Economics) for a discussion about Common Ownership, and the unseen power it holds in asset management for the corporate world. Submit your questions to the show here: https://bit.ly/AllElseEqualFind All Else Equal on the web: https://www.gsb.stanford.edu/business-podcasts/all-else-equal-making-better-decisionsAll Else Equal: Making Better Decisions Podcast is a production of Stanford Graduate School of Business and is produced by University FM.RELEVANT LINKS:Common Ownership, Competition and Top Management IncentivesAnticompetitive Effects of Common OwnershipSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peter Reinhardt, CEO of Charm Industrial and previous CEO at Segment (sold to Twilio) joins Erik and Jack for episode six of "1 to 1000" in which they discuss what most founders miss about PMF, sales, recruiting, and more. If you're looking for SOC 2, ISO 27001, GDPR or HIPAA compliance, head to Vanta: https://www.vanta.com/1000  --- SPONSORS: Are you building a business? If you're looking for SOC 2, ISO 27001, GDPR or HIPAA compliance, head to Vanta. Achieving compliance can actually unlock major growth for your company and build customer loyalty. Vanta automates up to 90% of Compliance work, getting you audit-ready in weeks instead of months and saving 85% of associated costs. 1 to 1000 listeners get $1000 off at: https://www.vanta.com/1000 Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Robinhood, Quora, and Replit say Metaview has changed the game—see the magic for yourself for free on your first 5 interviews: https://www.metaview.ai/1000 Pesto Tech is a hiring marketplace that makes finding great remote developers fast and easy. They use large language models to evaluate developers along dozens of parameters, including code quality, performance, and security. If you need to start hiring developers fast, all you have to do is answer 5 simple questions on their website: https://pesto.tech --- X / TWITTER: @reinpk (Peter) @jaltma (Jack) @eriktorenberg (Erik Torenberg) @TurpentineMedia --- TIMESTAMPS: (00:00) Episode Preview (01:38) Product Market fit - how quickly should you expect something to work? (03:00) Killing ideas too quickly (04:56) The role of a founder in a company's early days (07:30) Pricing from a values based perspective (08:54) Nailing the initial customer value (10:52) First time founders take market risk. Second time founders take execution risk (12:50) Navigating the idea maze (15:25) Sponsor: Vanta (16:57) Figuring out the product fit moment (21:34) Tactics on recruitment (22:55) Favorite question to ask when doing references (24:22) Acquisition during late stage of a company (28:13) Acceleration post acquisition (29:19) Sponsors: Metaview | Pesto Tech (34:12) Incubating a longevity company (36:14) Recovery period when switching companies (37:21) Insights on managing the psychology of the ups and downs of being an entrepreneur RECOMMENDED PODCAST:  Every week investor and writer of the popular newsletter The Diff, Byrne Hobart, and co-host Erik Torenberg discuss today's major inflection points in technology, business, and markets – and help listeners build a diversified portfolio of trends and ideas for the future. Subscribe to “The Riff” with Byrne Hobart and Erik Torenberg: https://link.chtbl.com/theriff

Ever wished for a sustainable and cost-effective solution for periods? Brace yourself for an enlightening conversation with the game-changers of the period product industry, Ruby and Dave, founders of WUKA. Our dialogue takes us across continents, from the cultural practices of Nepal to the bustling markets of the UK, as we learn about their journey in transforming period health.This conversation unravels the innovative process behind WUKA's trailblazing period underwear. We delve into the functional intricacies of their products, shedding light on how they achieve absorbency, dryness, and comfort while minimizing odors. Prepare to be astounded as we compare the performance of their products against the traditional ones available in the market. In our final segment, we talk dollars and sense. We dissect the financial and environmental advantages of switching to sustainable period products. Ruby and Dave also share pearls of wisdom for budding entrepreneurs, emphasizing the significance of developing solutions for existing problems and spotting market gaps. We round off with a critical discussion on greenwashing and the necessity of providing consumers with transparent data. As we wrap up, you will be left with a fresh perspective on the period product industry and an urgent awareness of the need for sustainable alternatives. Gear up to have your notions challenged and your curiosity piqued!--------- EPISODE CHAPTERS ---------(11:54) - Period Underwear Shaking Up the Market(16:54) - Sustainable and Cost-Saving Period Products(29:33) - Entrepreneur Advice(38:19) - Transparent Data on Greenwashing and CO2 -------- Subscribe to Saving Tomorrow's Planet Podcast Apple Spotify

More Characteristics of Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Not all revenue is the same. There are several characteristics that define the quality of revenue. Here's an additional list to consider: Repeatable -- if the revenue is not recurring but rather repeatable then it has a greater value than the revenue that is a one-time event. Strategic -- if the revenue comes from a strategic source rather than a tactical source it will most likely provide greater value to the business in the long run. Product/Market fit -- if the revenue comes from a source of strong product/market fit it will have greater value than revenue that comes from a weak product/market fit. Long-term value -- if the revenue comes from a strategic channel then it will have greater value than if it comes from an opportunistic channel. Look for these characteristics to understand the quality of your revenue.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

“Trust makes teams efficient because you don't have to fact-check and feel anxious about what someone else is doing. Everyone knows what's going on so the flow of information is hyper-fast. We're not like separate brains trying to figure out what each other knows at certain points in time. We're operating with a hive mind and are all collectively in the same context. This is not always perfect, so it's something that we really strive for because execution is not just about yourself but the team as well.” - Sherry Jiang  “Most of the time, what you think is a brilliant idea for your company isn't what comes out. When you start executing it, meeting real potential users, and building the product, it evolves and changes to something that you may have not even imagined in the beginning. A startup should figure out a way to experiment and test what can work in the cheapest way possible. You should be hypotheses-driven and find a way to test and validate the idea. Once you have the inkling that you're potentially right, narrow down your space, double down in that area, and soon, you will realize that there are a million more ideas related to what you're doing that you have to solve.” - Sherry Jiang “The idea of things going well feels so foreign because we're used to the bear market right now. You always have to manage risks. When cataclysmic events happen, you don't want to be caught on the wrong end of things. We are a company born out of a market where being prudent and cautious is better than being aggressively growth-oriented. We are able to learn the lessons about risk management without suffering as many consequences.” - Sherry Jiang In this engaging conversation between Jeremy Au and Sherry Jiang, the cofounder of Bluejay Finance, they delve into the world of cryptocurrency entrepreneurship and the challenges faced in the Web 3.0 era. Sherry shares her journey from tech leadership roles at Google and Amazon to founding her own crypto startup, providing practical lessons on risk management and asset diversification. She emphasizes the significance of execution and teamwork in the startup landscape, and how her company fosters efficient communication and builds trust within the team. Sherry's personal growth as a founder shines through as she discusses overcoming stage fright and embracing vulnerability to thrive in entrepreneurship. Key Topics Discussed: • The evolution of Sherry's career from tech giants to founding Bluejay Finance • Challenges and lessons learned during the collapse of FTX and the importance of risk management and diversification • The value of efficient execution and teamwork in startup success • Balancing strategic planning with rapid execution in the fast-paced crypto space • Sherry's personal journey and growth as a founder, embracing vulnerability and bravery Watch, listen or read the full insight at https://www.bravesea.com/blog/sherry-jiang Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://chat.whatsapp.com/CeL3ywi7yOWFd8HTo6yzde Spotify: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T YouTube: https://www.youtube.com/@JeremyAu Apple Podcasts: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby9icmF2ZWR5bmFtaWNz TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea Learn more about Pollen here: https://www.pollen.tech

Tech has the power to solve market problems – but CEOs need to ensure they identify the appropriate and realistic product market fits and not get distracted by hype cycles. For episode 28 of Chambers Talks, John speaks with someone who has done this incredibly well in the world of augmented reality: Peggy Johnson, CEO of Magic Leap. Through her unique expertise in engineering and passion for explaining technical topics to non-technical business leaders, Peggy and her team successfully shifted business models and are leading the future of AR for the enterprise. Peggy shares predictions for what comes next, actionable insights, leadership lessons, and more with John and his listeners.

Stephen and Andrew talk about Patent costs, when to refile your provisional patent application and how to conduct yourself as a professional inventor. Tune in every Thursday, 10 AM, Pacific time on LinkedIn for our Q&A Hour Learn how to make money from your ideas. Free Resources to help you sell your ideas: https://inventright.com/free-inventor... Do you need help? https://inventright.com/services/ Stephen Key's books: https://www.amazon.com/stores/Stephen... Read our articles for Forbes, Inc., and Entrepreneur: https://www.forbes.com/sites/stephenkey/ https://www.inc.com/author/stephen-key https://www.entrepreneur.com/author/s... Connect with us on LinkedIn: https://www.linkedin.com/in/stephenmkey/ https://www.linkedin.com/in/invent/ Facebook: https://www.facebook.com/inventrightllc Visit inventRight.com. Call: +1 (650) 793-1477 Hi, this is Stephen Key and Andrew Krauss. We are here to help you make money from your ideas. We started our company inventRight over two decades ago to teach people how to license (aka rent) their ideas to companies in exchange for royalties. This process is called “product licensing.” On our channel, we show you exactly how you to take an idea and license it to companies in exchange for passive income. Today, you do not have to start a business to make money from an idea. With product licensing, you don't have to write a business plan, raise money, manufacture, market, sell, or distribute any longer. Visit our website inventRight.com for more information. If you have a product idea and need some help, please contact us at: Phone: +1 (650) 793-1477 Toll Free: +1 (800) 701-7993 Email: support@inventright.com Email us: stephen@inventright.com andrew@inventright.com Learn how to start a business, how to become an entrepreneur, how to protect intellectual property, how to patent an invention, how to stop people from stealing your ideas, how to prototype an idea, how to contact companies looking for ideas, how to design a product, how to make a sell sheet, how to make a promo video, how to negotiate a licensing agreement, how to get a higher royalty rate, how to do market research, and how to work with inventRight. Stephen Key and Andrew Krauss are the cofounders of inventRight, a coaching program for entrepreneurs that has helped people from more than 65 countries license their ideas for new products. They are also the cofounders of Inventors Groups of America, an organization that hosts a free, popular monthly educational meeting for inventors online. They have more than 20 years of experience guiding people to become successful entrepreneurs. New videos every week, including interviews with successful entrepreneurs. Learn from the best! Pitch us your story to be featured on inventRightTV: youtube@inventright.com. Get your own inventing coach by contacting inventRight at #1-800-701-7993 or by visiting https://www.inventright.com/contact. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies. Reference on this video to any specific commercial products, process, service, manufacturer, company, or trademark does not constitute its endorsement or recommendation by inventRight, LLC or its hosts. This video may contain links to external websites that are not provided or maintained by or in any way affiliated with inventRight, LLC. Please note that the inventRight LLC. does not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Welcome to the latest episode of Entrepreneur Talks, STATION F's podcast. We had the chance to sit down with Frédéric Montagnon, Founder & Chairman of Arianee. He created 7 companies, exited 5 of them, killed one, and invested in more than 150 startups.Arianee is on a mission to empower brands and owners to give digital life to products, experiences, or communities through NFTs. Last year, they issued more than 1M NFTs.Tune in to this new episode to learn about his journey so far as an entrepreneur and investor, why he believes Web3 is the solution to data sovereignty, and why founders should now seek for the Environment-Market fit rather than Product-Market fit.Topics01:00 to 04:00 — Introduction and presentation of Fred by ChatGPt and himself04:00 to 09:00 — His background and why Web3 with Arianee09:00 to 12:00 — Why did he become an entrepreneur, only 2 years after graduation?12:00 to 15:00 — His strength: at the intersection of Tech and Business15:00 to 19:00 — His failures and learnings as an entrepreneur19:00 to 24:30 — The "environment-market fit"24:30 to 29:00 — How did you become an expert in Web3?29:00 to 31:00 — The beauty of open source31:00 to 35:00 — The pain: digital sovereignty35:00 to 37:00 — His views on Twitter acquired by Elon Musk37:00 to 42:00 — Arianee's solutions and the future of data ownership43:00 to 45:00 — Arianee's KPIs and its clients45:00 to 47:00 — Business Angel: why and how to invest in 150 startups?47:00 to 49:00 — Is he a philanthropist?49:00 to 52:00 — Outro questions: his unpopular opinion about Web3? Best quality trait of an entrepreneur? The company he would build tomorrow?If you have enjoyed this episode, please let us know by leaving a rating and a review!This episode is hosted by Yacine Sqalli, and produced with STATION F. Hosted on Acast. See acast.com/privacy for more information.

Mike and Gary talk about the perks of expanding an Amazon business to Japan, including the actionable steps to get started.   Choosing the right marketplace is just as important as choosing which product to sell on Amazon. But there's one huge marketplace that US- and EU-based sellers may be sleeping on: Amazon Japan.    Amazon.co.jp is one of the biggest marketplaces no one is talking about, with its over 600 million monthly visitors, domestic FBA services, and fewer competitors.    Joining me for this episode is Gary Huang, who's one of our favorite guests on the podcast and is currently dominating the Amazon Japan marketplace as we speak. He'll give some valuable insights about the dos and don'ts of expanding to Japan as an established ecommerce seller, some actionable steps you can take to get started, and a lot of tips and tricks in between.    If you're on the lookout for a profitable Amazon marketplace to expand into, definitely listen in.   Timestamps:  1:05 – Are Amazon sellers sleeping on Japan? 3:44 – Japan's ecommerce market makeup—why it's a great opportunity for sellers 5:55 – The perks of selling on Amazon in Japan  8:37 – The right way to translate your listings to Japanese 9:25 – Why I'm pessimistic about continuing on the Amazon treadmill 11:37 – Differences between Amazon US and Amazon Japan 14:40 – How your costs are lower when selling on Amazon Japan 16:13 – Debunking some myths about selling on Amazon Japan 18:45 – Steps to get started selling on Amazon Japan 18:56 – Step 1: Product-Market fit analysis and the right way to do it 21:35 – Step 2: Checking Japan product regulations 24:12 – Step 3: Being aware of compliance and licensing 26:32 – Step 4: Transferring your Brand Registry to Japan 27:19 – Step 5: Get your translations done; Offer japanese language customer support 28:15 – Step 6: Localization 29:18 – Step 7: Getting ready to sell 30:11 – How to price your products on Amazon Japan and other marketplaces 31:54 – The first ever Amazon seller summit in Japan    I wanna thank Gary for giving us yet another value-packed episode. If you're thinking about selling on Amazon Japan in the near future, be sure to check out the first-ever 7 Figure Seller Japan Mastermind in Tokyo this April 4-5 to listen in to some deep dives on Japan ecommerce from Amazon insiders, expert importers, and more.    That's it for this episode. Don't forget to leave us a review on iTunes if you enjoy all our content. Happy selling and we'll talk to you soon!

In this podcast, Ben Tregoe interviews Nick Allen, the founder and CEO of Geologie, a personalized skincare company that started out just for men but has expanded to all genders and even added hair and body care lines. Nick talks about his background experiences in investment banking, equity research, and his entrepreneurial start in the ride-sharing business. He also walks though Geologie’s journey as a company, why they chose a subscription model, and how they’ve evolved their marketing efforts. Tune in as Nick shares the importance of product-market-founder-fit - where an entrepreneur needs to have a good idea, a market worth pursuing, and be the right person to execute the plan - and how fellow DTC founders can thrive in today’s environment.

In this episode, we speak with Giles Whiting, COO & MD, Forsta, the HX (Human Experience Platform) that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. We talk with Giles about his views on why many European B2B SaaS companies fail with their sales efforts in the US and discuss the following themes: - Is there such a thing as global Product-Market fit - Do you have access to the right talent to take on the US - US is pay to play, do you have the necessary funds to sustain - Do you have a game plan that is solid enough These are some of the many topics we address with Giles and what you can do to overcome these challenges to ensure you set yourself up for success. Tune in to listen to Giles's advice on taking your business to the States, and doing so successfully!

Usability does not ensure a valuable product. To achieve Product-Market fit, you must design a product that is highly valued by the users in your target market. Developing a product that is also usable will help solidify your Product-Market fit and increase your potential for a disruptive innovation in your market segment. To drive this point home, I lean on the expertise of Dan Olsen in his book The Lean Product Playbook. Show Notes:The Lean Product Playbook: https://a.co/d/2qeIXGBInteraction Design Foundation: https://www.interaction-design.org"Design more. Despair Less." Trademark of Design30 LLC.Copyright 2022 Design30 LLC.

We've had some brainiacs on this podcast before, but the products Pathway Connectivity has engineered around switching, PoE and networking… well, suffice to say, you've probably used something they have or his team has built. Robert discusses, with Webster and Ron, how switches, designed for entertainment, are making their way into architectural lighting and “architainment.” Robert Bell a Consulting Director for Product Market at Acuity Brands and oversees the development of the entire Pathway Connectivity product line. Robert has been awarded multiple US Patents for lighting controls and networking which have been assigned to Acuity Brands. In 1992, he won the first ever Wally Russell Newcomer Award as the creator of WYSIWYG, the Emmy Award winning previsualization software. 

We've had some brainiacs on this podcast before, but the products Pathway Connectivity has engineered around switching, PoE and networking… well, suffice to say, you've probably used something they have or his team has built. Robert discusses, with Webster and Ron, how switches, designed for entertainment, are making their way into architectural lighting and “architainment.” Robert Bell a Consulting Director for Product Market at Acuity Brands and oversees the development of the entire Pathway Connectivity product line. Robert has been awarded multiple US Patents for lighting controls and networking which have been assigned to Acuity Brands. In 1992, he won the first ever Wally Russell Newcomer Award as the creator of WYSIWYG, the Emmy Award winning previsualization software. 

It's easy to wax poetic about being anti-hustle culture, but HOW do we actually build & tend (and re-build), without burning the candle at both ends, and burning out?   In this conversation with my dear friend, Jadah Sellner, we discuss: Jadah's distinction between “harmonious passion” and “obsessive passion”, and how passionate people can use compassionate scheduling to dodge the trap of workaholism (and using work to avoid life) How creating sanctuary spaces to work from has shifted both of our work-life harmony “Intentional Trade-offs”, and how we can cultivate the clarity and courage to know what opportunities to say no to, even when it doesn't make logical sense The importance of both Product-Market fit AND Product-Maker fit, in the path of discerning what's ours to do Pivoting, and how we can lead with love and leave with love You can find the show notes from this episode over at:  nishamoodley.com/ep19 ––– RESOURCES + LINKS: Check out Jadah's new book, She Builds, and find her on Instagram here. Jadah mentions the book Four Thousand Weeks, by Oliver Burkeman   Nisha's meditation to connect with your Wise Future Self: NishaMoodley.com/join ––– IF YOU ENJOY DEVOTION PODCAST… We would love for you to rate and review it!  This helps more people find it and give it a chance. Thank you in advance :)  ––– CONNECT WITH NISHA: To join the Podcast Inner Circle, for access to show notes, bonuses, and a chance to be a guest, sign up at DevotionPodcast.com (it's free!) Instagram: instagram.com/nishamoodley Facebook: facebook.com/nishamoodley

Jen Abel, Co founder and Partner of JJELLYFISH joins the show to talk about:The importance of having the founder involved in the sales process when going from 0 to 1. The point at which founders should hire their first full-time sales person.The signals that companies and founders should be looking for to know when they've hit Product-Market fit.Using customer feedback to inform how your customers want to buy from you and how much your customers want to pay you."There's nothing scaleable about uncovering an earned insight." - Jen Abel, Co founder and Partner of JJELLYFISH

In this episode from February 2019, Jyoti Bansal, founding CEO of AppDynamics and co-founder of Unusual Ventures, joins a16z general partner Peter Levine, a16z partner Sateesh Talluri, and host Sonal Choksi to discuss how product and sales evolve together for enterprise go-to-market, including key milestones for both product development and marketing, frameworks for how to think about pre- to post-product market fit, the role of additional levers like services or pricing, and more.For the show transcript, you can go here.

Different narratives have formed around the question of - ‘How does Customer Success contribute to the overall success of a business?' But, the depth of the insights & knowledge that the CS team has from having access to different touchpoints of the end users experiencing the product is invaluable to planning and mapping out the next steps for the company's growth.In this unchurned conversation, we bring in Chris Hicken, Co-founder & CEO of 'nuffsaid to chat with Josh aboutRole of different tiers of mentors in career advancementFocusing on the work that mattersWhat lies in the future of CSMetric that gauges the success of those actively involved in CSWho takes responsibility for the Product-Market fit?Orientation of Product-led growth and Customer-led growth businesses“The CS executives can & should score the quality of the experience delivered at each point. They should own the product-market fit scorecard for the business" - Chris HickenGet tips and insights from top leaders of the Customer Relationship world in your inbox each week. Subscribe to the Unchurned weekly newsletter at www.update.ai/unchurnedAbout Chris HickenChris is the Co-founder & CEO of 'nuffsaid. He has 15 years of experience in B2B software as a leader, investor, advisor, and board member. He spent 8 years as President & COO of User Testing becoming an expert in creating great experiences. Thank you for tuning into the Unchurned podcast! If you enjoyed the episode, please subscribe to the show and leave us an awesome rating & review. Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin & Twitter. Follow UpdateAI for the latest news on the unchurned podcast on Linkedin & TwitterUpdateAI presents Unchurned

On today's episode, Verdesian CCA JW Lemons discusses the upwards trend in demand for biological products (despite high input prices) and why this trend is likely here to stay.   Supporting the People who Support Agriculture Thank you to our sponsors who make it possible to get you your daily news. Please feel free to visit their websites. The California Walnut Board – https://walnuts.org/ PhycoTerra®  –https://phycoterra.com/ Verdesian - https://vlsci.com/

“On part dès le début sur ce projet avec l'angle de créer une expérience utilisateur exceptionnelle dans l'énergie à la maison. On met les clients au centre de ce que l'on fait et à tout miser sur une UX qui est inégalée pour créer des émotions positives.” Hardware is Hard. C'est d'autant plus compliqué quand on s'attaque à un secteur aussi opaque que l'énergie solaire. Pour comprendre comment Beem Energy a réussi à la rendre plus sexy et surtout accessible à tous, Laurent Kretz est parti à la rencontre de Ralph Feghali, son co-fondateur. Dans ce nouvel épisode du Panier, il nous explique comment Beem Energy a innové en matière d'UX dans un secteur qui, jusque-là, ignorait le consommateur. Ralph nous partage les leviers qu'il a utilisés pour démocratiser les panneaux solaires en kit et rendre leur installation aussi simple que de poser un cadre. Ce primo-entrepreneur nous fait également part de ses apprentissages et des ressources sur lesquelles il s'est appuyé pour cofonder sa première entreprise. Du recrutement, en passant par l'acquisition, sans oublier la tech et les insights conso, on fera le tour de ce qu'il faut maîtriser avant de se lancer et de ce qui s'apprend sur le tas. Dans ce nouvel épisode du Panier, vous trouverez des clés pour : Créer une expérience utilisateur exceptionnelle pour inciter les consommateurs à s'intéresser à l'énergie solaire [04”48] ; Passer d'un produit tech chiant à des panneaux solaires que l'on déballe comme un cadeau et qui s'installent comme un meuble Ikea [7”08] ; Miser sur le collectif en replaçant la production d'énergie solaire dans un mouvement global [11”39] ; Développer 50 prototypes en 18 mois en trouvant les bons schémas pour itérer rapidement et à moindre frais [13”40] ; Mesurer son Product-Market fit avec des données qualitatives (insights conso) et quantitatives (landing page) [17”08] ; Évangéliser un sujet techno grâce à un mix de retail, présence dans les médias et social proofing de ses premiers utilisateurs [37”10] ; Lancer sa première boite en lisant The Lean Startup pour maîtriser la théorie et en s'entourant de sachants dans son domaine [45”00]. Pour en savoir plus sur les références abordées dans l'épisode : # 157 - River Home Deco : Écouter son marché pour créer une offre percutante, avec Charlotte Sineau # 33 – Les Mini Mondes : Comment vendre des jouets sur Linkedin ? # 127 – Ecojoko : Innover pour contrer le gaspillage énergétique, avec Laurent Bernard Le startup studio Imagination Machine Nest - qui a démocratisé la domotique. Swikly - La solution de caution en ligne WHO, the method for hiring The Lean Startup pour maîtriser la théorie de l'entrepreneuriat Inscrivez- vous à la newsletter sur lepanier.io pour ne rater aucun conseil des invités du Panier et cartonner en e-comm ! Pour découvrir tout ça, c'est par ici. Si vous préférez Apple Podcasts, par là si vous préférez Podcast Addict ou encore ici si vous préférez Spotify. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu. Le Panier est un podcast du label Orso Media, produit par CosaVostra.

S3 E1: Key Insights Covered

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Chandar Pattabhiram, Chief Marketing Officer at Coupa Software. With so much attention on Product-Market fit, many startups forget about Go-to-Market fit which is crucial for long term sustainable growth. Chandar discusses how to drive what he calls “speedboat marketing,” sharing strategies and hard-earned lessons from 25 years of scaling companies. Specifically, Chandar dives into: 4:11 - Why so many startups fail at "go to market fit" 6:39 - What is speedboat marketing? 9:08 - Key elements of speedboat marketing that companies can use to drive growth 10:58 - What is a flywheel? 15:40 - Educating the market before it exists 20:00 - Turning content into customer acquisition 23:39 - How to leverage allbound marketing 27:08 - How to turn your customers into advocates 31:36 - What you need to turn your startup into a megabrand 37:08 - How to build a great, infectious culture 41:10 - Best practices for communication 46:30 - Key roles and skills needed when you're building a new marketing team 51:43 - When is the right time to bring on a CMO 56:45 - Chandar's favorite movie stars and lessons he learned from them 58:46 - Coupa Software's tech stack Learn more at https://tractionconf.io Connect with Chandar Pattabhiram: https://www.linkedin.com/in/chandarp/ Learn more about Coupa Software at https://www.coupa.com/ This episode is brought to you by: DuploCloud is a one-stop solution for all yours DevOps cloud automation and compliance needs - from infrastructure provisioning and application deployment to security controls, compliance certification, and alerts. Visit https://duplocloud.com. Get two months free access by contacting info@duplocloud.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca  Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe's most promising B2B SaaS scale-ups from Series A and beyond. In this episode, we focus on Product-Market fit! We talk to Mikael about the importance of getting this part of the journey right, before kicking in the gears! Some of the key elements we cover are: -Why is Product-Market fit so important for B2B SaaS companies? -What is Product-Market fit and how is it defined? -How do you measure it, and how do you know if you have established a Product-Market fit? -Who's responsible in the organization for achieving this? Here is a spoiler alert, Product-Market fit is not defined by how successful you are with your sales! Tune in to learn what really defines and tells you if you have established a real Product-Market fit!    

My catalyst on this episode is KC Cox.   KC is a marketing leader, fractional CMO, and all around great revenue focused marketer.  In today's episode we get into product market fit, and KC's series on the 4 F's of strong marketing.  Foundation Focus Fit Faith Connect with KC. KC Cox on LinkedIn Execute Better. Stop wasting resources, start getting the right things done, in the right order, and grow your business. Connect with Mike Mike Simmons Catalyst Sale

Product အသစ်ကို စျေးကွက်ဘယ်လိုဖောက်မလဲ? Product အသစ်ဖောက်တာကတော့ အများကြီးပြောင်းလဲသွားတာမျိူး မရှိပါဘူး။ ကျွန်တော် အတွက်ကတော့ content ပါဘဲ။ ပထမဆုံးကတော့ ဘယ်လို target segment ကို သွားချင်လဲဆိုတာကို သိရဖို့လိုအပ်ပါတယ်။ Skin care brand ဆိုတော့ ဥပမာ - နယ်လား၊ မြို့လား၊ white collar၊ Blue collar၊ housewife တွေလား ဆိုပြီး ကိုယ့် product ရဲ့ target segment ကိုသိဖို့ အရေးကြီးပါတယ်။ ကိုယ့် Target ကိုသိပြီဆိုရင်တော့ သူတို့နဲ့ သက်ဆိုင်တဲ့ content တွေနဲ့ဖောက်မယ်ဆိုရင်တော့ ဖောက်လို့ရပါတယ်။ ကျွန်တော်ကတော့ ဘာနဲ့အရင်စဖောက်စေချင်လဲဆို differentiation လုပ်ပါ။ ဘာလဲဆိုတော့ ခု local မှာက ဒါသုံးရင် glow လာမယ်၊ ချောလာမယ်ဆိုပြီး အဲ့လို content တွေနဲ့လုပ်နေကြတာများတယ်။ ဆိုတော့ ကိုယ့်ရဲ့ product အသစ်က အဲ့ရှိနေတဲ့ Market မှာ ဘယ်လိုခွဲထွက်ရမလဲဆိုတာ စဉ်းစားဖို့ပါ။ အဲ့တာကို Unit Selling Point (USP) လို့လည်းခေါ်ပါတယ်။ Seth Godin ရဲ့ Purple Cow နဲ့ ဥပမာပေးပြပါမယ်။ ကျွန်တော်တို့ လယ်ကွင်းတွေကို ဖြတ်ပြီးကားမောင်းနေတယ်လို့ ထားလိုက်ပါတော့ လမ်းမှာနွားတွေတွေ့နေရမယ် ဆိုရင် ဘယ်သူမှ ကားကိုရပ်ပြီး တကူးတကကြီး ဆင်းမကြည့်ဘူး Right? ဒါပေမဲ့ နွားပြာကြီးကို ရူတ်တရက်တွေ့လိုက်မယ်ဆိုရင် နွားပြာကြီးတစ်ခါမှ မမြင်ဖူးဘူးဆိုပြီး ဆင်းကြည့်ကြမှာပဲ။ အဲ့တာကို Seth Godin က Remarkable လို့ဆိုပြီးသုံးတယ်။ အဲ့တော့ remarkable ကအရေးကြီးတယ်။ Branding မှာ ကိုယ့် Product က remarkable ဖြစ်မှသတိထားမိမှာ။ ကျွန်တော်တို့ Beauty Vlogger တွေ၊ giveaway contents တွေမသုံးနဲ့ မဟုတ်ဘူး သုံးလို့ရတယ်။ ဒါပေမဲ့ ကိုယ့်ရဲ့ product နေရာယူထားတဲ့ position တစ်ခုက တခြား competitor တွေ products ရဲ့ position နဲ့သွားတူနေမယ်ဆိုရင် consumer က ငါဘာကြောင့် ဒီ product ကိုသုံးရမှာလဲဆိုပြီး စဉ်းစားလိမ့်မယ်။ အဲ့တာကြောင့် USP (Unit Selling Point) က အရေးကြီးတယ်လို့ပြောတာပါ။ USP ဆိုတာ တစ်ခြားသူတွေ မပြောသေးတဲ့ idea တစ်ခု၊ တစ်ခြားသူတွေ မသုံးသေးတဲ့ ingredient တစ်ခု၊ တစ်ခြားသူတွေမသုံးသေးတဲ့ Marketing activity တစ်ခု ဖြစ်နိုင်တယ်။ နောက်ဆုံး ဘာ USP မရှိဘူးဆိုရင်တောင်မှ ဘယ်သူမှမလုပ်သေးတဲ့ Marketing activity တစ်ခုကို USP ထားပြီးတော့ လုပ်ရင် အဲ့ Brand ပေါက်ပါတယ်။ ဒါတွေကတော့ ကျွန်တော့် အနေနဲ့ ဒီအချိန်မှာ ပေးချင်တဲ့ အကြံပါ။

At Refine Labs we've been implementing our proprietary Go-To-Market framework, Pipe, with over 50 of the fastest growing B2B SaaS companies out there. Because of that, we have access to arguably the best data set in the business which gives us a very unique perspective into how to execute successful go-to-market strategies. In this episode, Chris spends a full hour answering questions from the community members of Revenue Era ranging from: - What is the role of an agency partner? - How should you approach marketing as you move upmarket? - How do you do a "split the funnel analysis"? - Product Market vs Go to Market - and a whole lot more... Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

This podcast interview focuses on product innovation that has the power to grow our happiness and connectivity at work - especially when we're part of a distributed team. My guest is Scott Markovits, CEO Spontaneousli.Over the past 8 years, Scott has worked with over 1000 early-stage founders and startups, helping them build the foundations of successful products, companies, and teams. He's passionate about building awesome new products and creating amazing employee experiences. Another aspect he's fascinated about is: Remote workSo much that he's hosting a podcast, Leading from afar, that's all about remote leadership ad sharing experiences, wisdom, and tools to make remote successful at companies all around the world. And this inspired him to start his own Startup, Spontaneousli - A company that's on a mission to make remote work more awesome.And this inspired me, and hence I invited Scott to my podcast. We explore how switching to a remote-first world has created a range of new challenges - some very valuable to solve. Just think about the Great Resignation. We discuss the innovation opportunity ahead - and how big impact can be created with seemingly very simple solutions. Scott shares how complacency and comfort in sticking to traditional thinking can put the best companies in harmful situations. Last but not least he shares his views on creating a remarkable software business and why bootstrapping should be considered by more SaaS companies.Here are some of his quotes:If you read articles around remote work or the future of work, many of the companies have been very positive, saying: Productivity has been through the roof. We can get work done. Everything's fantastic on the work side, but we want to get people back into the office because we're missing out on the engagement and the happiness and those bursts of inspiration. I see it is really a lacking of tools.During this interview, you will learn four things:That we often make the mistake of creating solutions that literally mimic what we think needs to be done, without thinking about what it needs to achieve.Why often it's not the quality of the solution that prevents creating traction, but our inability to change human behaviors Why we shouldn't be obsessed with Product-Market fit, but with Problem-Market fit.Why avoid going the funding route and focus on building a SaaS business that's sustainable.For more information about the guest from this week: Scott MarkovitsWebsite SpontaneousliSubscribe to Value Inspiration on Friday's Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short weekly musing on how to shape a B2B SaaS business your customers would miss if it were gone. See acast.com/privacy for privacy and opt-out information.

Andrew Xu and Daniel Aboul-Hassan speak with Isabelle Zhou (@isabelle_zhou) from Floodgate! (1:12) - Launching DRF's Female Founder Track (3:16) - Why Isabelle worked at an early-stage startup (Nooks) right out of college (5:31) - How Isabelle defines success and how that definition has evolved (6:47) - Crazy story while working at Nooks (9:57) - Female mentorship and working with Ann Miura-Ko (11:29) - What surprises Isabelle about VC (12:57) - How Floodgate remains competitive in today's environment (15:25) - Product-Market fit lessons (17:52) - An underrated skill crucial for success in VC (19:21) - The business Isabelle would start tomorrow & favorite her Taylor Swift album (20:32) - Story from writing personal year-in-review (22:16) - Decisions that don't seem large at the moment, but have a disproportionate impact (23:49) - What Isabelle hopes to see happen with DRF -- Get in touch with Isabelle! Twitter: @isabelle_zhou Email: isabelle@floodgate.com LinkedIn: linkedin.com/in/isabellezhou/

Arthur Nobel is a Principal at Knight Capital, having previously worked at Rocket Internet & co-founded Flexpat where he went through both the startup hype and the trough of disillusionment! Arthur wrote the best-selling book “Leaders of Growth” and hosts the Leaders of Growth Podcast. We explored why: The concept of a single product-market fit needs to be re-configured as a continuous journey of multiple product-market fits Arthur's goal - as a VC - is not to make money but to help others succeed & achieve their vision Market-timing is crucial - pre-pandemic, Arthur launched a company to help businesses hire remote workers – but companies did not at that time want remote workforces so the business failed The character of your ideal employee should change significantly at each stage of a company's evolution  Entrepreneurs need to quantify their competitive advantage and optimise for this across their entire business   For more insights into Knight Capital head over to https://www.knight.capital/ And for guidance on recruiting exceptional leaders for B2B SaaS scale-ups, check out https://alpinasearch.com/                

Paul and David discuss Product Market fit, what it is and what it isn't, how to find it and how to prove it.

This session explores customer success from a product perspective; the difference between the industry adoption of the term and mapping it into a product adoption a.k.a Product Market fit.  This episode features special guest Guy Nirpaz , CEO at Totango - a successful startup aimed at designing and running any customer journey at scale.

Worried about getting beat by the competition? In this episode, Trish shares with me a concept she developed called Product-Market Stick™. She teaches this concept at Northwestern University and is also a big part of her business Every Body Eat®. It's an honor to be the first show where Trish talks about the Product-Market Stick™.

Working with startups a common theme emerges, the need to hire qualified people at scale is a challenge all of them face. Our guest today, Amit Bhatia, co-founder and CEO of Datapeople.io, is working to improve the recruitment process through data and science to allow much more precise measurement of how companies hire.Amit’s Background:CEO Co-Founder of Datapeople for 6 years, before you were a investment banker at Morgan Stanley and before that he was a Software Engineer working neural networks.Aduro Advisors is the premier fund administrator for venture capital and private equity firms. Led by a team of industry veterans and powered by proprietary software, FundPanel.io, Aduro pairs best-in-class service with the robust and flexible technology that the industry demands. From emerging managers just starting out to seasoned firms looking to supplement an internal team, Aduro’s back office solution rises to the challenge of supporting your firm’s specific needs.https://aduroadvisors.com/contact/In this episode we discuss:03:03 The history of Datapeople.io05:17 How data helps solve the recruiting problem07:31 Indicators that they found Product/Market fit09:40 Current state recruiting13:10 How Datapeople helps with transparency in the hiring process16:56 Examples of how language in job listings can exclude qualified candidates19:36 Ways to fix systemic problems in hiring21:55 How referrals can be a part of the problem26:52 Fixing the problems with internships28:37 Getting better data to help solve hiring problems31:48 Target market for Datapeople33:01 How they get their data34:53 Realworld results from using Datapeople36:27 What’s nextBooks Amit recommends:Thinking Fast and Slow by Daniel KahnemanMoney Ball: The Art of Winning an Unfair Game by Michael LewisThe Three-Body Problem by Cixin LiuFollow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

In this week’s episode of The Breakout Growth Podcast, we (Sean and Ethan) invite you into our virtual living rooms for a cup of coffee and a bit of a change from our usual conversations with CEO’s, heads of growth, and leaders from the world’s fastest-growing companies. Our goal with the podcast is always to make growth more human, accessible, and actionable for our listeners. So as we start this new year, we wanted to look forward to what is next in the world of Breakout Growth through the lens of our own struggles, fears, accomplishments, and learnings. Like many of you, during this tough year of transition, we have had rollercoaster rides of our own, and in this conversation, we start by sharing what we learned as we worked together for the first time in 20 years to launch a network-effects project to help underserved college students navigate through the pandemic. It felt good to do good, but it also forced us to sharpen our data skills, hone in on value delivery for end-users, and evolve our processes for rapid iteration. It was a scary time because while we enjoyed making a difference, we also knew that we would ultimately have to rethink our approach to our own careers. Sean was coaching and training growth teams around the world and Ethan was pivoting to a similar career from his success leading the mobile app, RoboKiller. We had to adapt so that we could help companies accelerate growth despite the emerging challenges. The journey has not always been easy, but it helped us to better develop our understanding of a set of core principles for sustainable growth, which we are excited to share over the coming weeks on a new website that will complement and expand on learnings from the podcast. We discuss these and many other topics, as well as the new things we are excited to learn in 2021 so that we can continue to provide valuable insights into the world of growth for our audience. We discussed: * Fear and transition in the face of Covid-19 (01:00) * Working together and putting growth skills into practice in response to the Covid-19 pandemic (4:08) * Sharpening our data skills as Sean launched GoPractice for the US market with Oleg Yakubenkov (7:00) * Upskilling ourselves and teams; the importance of being able to pull your own data (8:09) * What we learned interviewing leaders from the world’s fastest-growing companies (15:20) * Translating key learnings to make an impact on our clients and their businesses (17:33) * Adjusting our workshop formats to meet the demands of a remote workforce (21:05) * Forming North Star Metrics and making them useful within an organization (25:15) * The pursuit of “fit” (Product/Market, Language/Market, Channel/Market, etc. (35:30) * Guiding principles that we will highlight on our new site, BreakoutGrowth.net (42:42) * How value sits at the center of every growth engine and drives organizations forward (51:00) * What we are looking forward to learning and sharing in 2021 (55:00) And much, much, more . . .

In today's episode, Dhruvil Sanghvi, Founder & CEO @LogiNext, joins our host Digjay, to share LogiNext's journey of scaling up and becoming a global SaaS company, importance of seeking customer feedback, achieving product-market fit, performing due diligence and picking the right investors at early stages of a startup. LogiNext is amongst the fastest growing global SaaS companies in the delivery & logistics space backed by marquee investors like Tiger Global, Steadview Capital, & Alibaba. Dhruvil, an alum of Carnegie-Mellon university, has been a pioneer in driving transformation & automation in the logistics management space. He is also one of the youngest tech business heads to be named in the coveted Forbes India 30 under 30 and Entreprenuer 35 under 35 lists. Before starting his journey as an entrepreneur, he worked as a consultant to many Fortune 500 companies such as Ernst & Young and Deloitte. He is also an early stage investor and mentor for young entrepreneurs. You can connect with him here on Linkedin / Twitter ---- If you liked our episode, you can subscribe to our podcast on any of the major podcasting platforms like Spotify, Apple iTunes and Google Podcasts. Please leave us a review on Apple iTunes to help others discover this podcast. You can visit thevcpreneur.com and follow us on Twitter @thevcpreneur_ & Instagram @thevcpreneur for more episodes and interesting insights on the startup ecosystem. You can also follow our host Digjay on Linkedin& Twitter ---- Show notes – 1. (01:14) The genesis of the idea behind LogiNext, customer segment and business model 2. (06:00) Going from 0 to 1 – Building a Minimum Viable Product (MVP), hiring and defining founder responsibilities 3. (07:56) Dhruvil's definition of Product-Market fit, importance of seeking customer feedback at an early stage, using customer feedback to validate your product idea 4. (12:30) Scaling up from x to 10x – Building repeatable processes, investing in people 5. (14:46) Balancing growth and profitability 6. (18:38) Building a global distribution channel for your product 7. (21:40) Founder-Investor dynamics, benefits of going through an incubator/accelerator at an early-stage 8. (23:06) How to perform due diligence on investors at seed stage? Picking up signals when pitching to investors 9. (26:56) Rapid fire and closing remarks

By way of background; LifterLMS encompasses the needs of modern membership course creators, allowing you to create an integrated membership site.Chances are, you have a productized service option lurking within your current agency resources; this could be launched quickly, thus opening up a new, easier revenue source.About Chris:A natural and authentic teacher, Chris uses his innate ability to hone every business he's started or mentored. Creating a Learning Management System for WordPress, he helps online course creators launch, and scale. The LifterLMS community includes agencies who build learning management systems, membership sites, and courses for clients.When he's not working in his cabin, or homeschooling his kids, you can find Chris on his organic farm spending time in nature, and wowing his family with magic tricks.Points of Interest...Maintaining cash-flow to fund products 3:35Sustaining your product over time 6:34Deciding when to start productizing services 10:04Measuring the impact 11:38Tips for agencies transitioning to productized services 12:07 Maintaining Cash-flow to Fund Products Once you've built out your SaaS product, complete with making the often necessary concessions on profit, there are other ways to maintain cash flow.For example, Chris has a knack at talent scouting; investing in someone who may be less experienced, but has the potential to become a leader if given the opportunity to grow while making mistakes. This is the foundation of an economical team engine.Additional ways to maintain cash-flow as discussed by Chris include…Move up-market, ensuring good payment termsGet used to pre-selling and receiving cash upfrontLive below your means where possible, ensuring you survive any dips Sustaining Your ProductIt's one thing transitioning from an agency to a software company, but – once there – how can you (frankly) survive that transition and ease some of the cash-flow constraints?In short, it's worth reminding yourself (often) that moving to productizing services is a “process not an event”. As it happens, this is a mantra Chris uses frequently…“I say that about a lot of different things, but transitioning from an agency to a software company was definitely a multi-year process, not an event – like, it happened on Tuesday on this date…”Therefore, it's necessary to get good at scoping projects and forecasting cash-flow.Based on his experience in delivering high-end, custom web dev solutions for membership sites, Chris also challenged himself to create and productize, while “using mostly our tool, plus some templated sites, with limited customization”, that still delivered ALL the value and a medium price point. Deciding When to Start Productizing ServicesGiven price points vary across the board, your productized service is likely going to be the customer. Bear in mind, the ideal customer or client is going to have different attributes than your custom high-end work.Five years ago, Chris's process included some of the below…Firstly, he considered how to improve upon scope control, plus drive-up marginsThen, he experimented for a yearHe learned that clients for productized services are going to be very different to high-end clients, with “productized services, sort of a halfway point between agency and product”He also referenced the work of Brian Castle (generally considered a leader in terms of creating productized services out of an agency) and Mandi Ellefson, the mind behind the Hands-Off CEO programme Measuring The ImpactRealizing he was a product person and packaging services that way made sense, it aided a shift in thinking from services to the product – on the way to SaaS.“When you really get clear on productized service offerings, you don't have to put your best people on it.”Indeed, productized services don't tend to require a number of high-talent staff. You may need their help to develop the templates, processes and to brainstorm, but in a standard operating procedures way of implementation, resulting in value for the client that feels customized and bespoke.Additionally, Chris was able to price on value and create great margins, plus he realised productized services brought far less stress.Regarding the resulting data and reporting, plus profitability, gross margin, and PR from the product; there was a lot of iteration to get to Product/Market fit. Oh, and margins flipped from 20% to 80%… Result. Tips for Transitioning to Productized ServicesSo, if you're reading this at home – with a few ideas ruminating and therefore “product curious” – here are some points to consider if you're pondering a similar move.Do a deep dive into your soulGet better at running a profitable agency so you can afford to invest in the productFigure out how you're going to bridge that gapBe open to challenging your assumptions about what the product is, versus what it needs to beThat's the key to unlocking value in a really good offer; don't get too attached to your assumptions, instead help your clients and your customers uncover their own cause. Want to see more of Chris? Follow him online @LifterLMS.comChris's LinkedInChris's FacebookChris's Twitter