Podcast appearances and mentions of lauren hallanan

In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China's L'Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week's Q3 Market Trends call (link available through Dec. 9) with BigOne Lab's Mengyao Ren. Yatsen recently listed on the NYSE, and it's got a nearly $12 billion market cap. Listen and follow along with us as we explore Yatsen's founding story, their evolving strategy, reasons for their success, and the role of clever marketing. We'll also talk about how the company's various tactics speak to the evolution of China's content ecommerce ecosystem. Finally, listeners will hear from Mark Tanner, the founder and Managing Director of Shanghai-based marketing and research firm China Skinny. Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and to our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we'll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com. Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald.

In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week’s Q3 Market Trends call (link available through Dec. 9) with BigOne Lab’s Mengyao Ren. Yatsen recently listed on the NYSE, and it’s got a nearly $12 billion market cap. Listen and follow along with us as we explore Yatsen’s founding story, their evolving strategy, reasons for their success, and the role of clever marketing. We’ll also talk about how the company’s various tactics speak to the evolution of China’s content ecommerce ecosystem. Finally, listeners will hear from Mark Tanner, the founder and Managing Director of Shanghai-based marketing and research firm China Skinny. Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and to our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we’ll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com. Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald.

In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week’s Q3 Market Trends call (link available through Dec. 9) with BigOne Lab’s Mengyao Ren. Yatsen recently listed on the NYSE, and it’s got a nearly $12 billion market cap. Listen and follow along with us as we explore Yatsen’s founding story, their evolving strategy, reasons for their success, and the role of clever marketing. We’ll also talk about how the company’s various tactics speak to the evolution of China’s content ecommerce ecosystem. Finally, listeners will hear from Mark Tanner, the founder and Managing Director of Shanghai-based marketing and research firm China Skinny. Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and to our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we’ll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com. Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald.

Earlier this week, my friend Simon Andrews and I hosted a webinar on how brands should be approaching TikTok as a marketing channel. We were fortunate to have David Hoctor (Brand Partnerships EMEA, TikTok) and Pankaj Duhan (Marketing Director, RB South Asia) join us and provide their perspective on TikTok. Pankaj was responsible for orchestrating the biggest ever TikTok ad campaign, a multi-market campaign across Asia by the disinfectant/cleaning supply brand Dettol. Pankaj spent a lot of time telling us how they came up with the big idea and how he was very satisfied with the campaign results.Dettol worked with a handful of local TikTok creators to do a ‘branded hashtag challenge,’ which was a song and dance routine that encouraged healthy hand washing behaviour. The TikTok creators first did their own videos of the #HandWashChallenge and then encouraged users to create and share their own versions.Even though the campaign happened in March, you can still look up the #HandWashChallenge page on TikTok and see that the challenge has accumulated 124 Billion Views.Can you please say that to yourself out loud? 124 BILLION views. The scale is insane.While many of us on the webinar were reflecting in awe at the results, what happened next completely changed the tone of the discussion. Inevitably, someone then asked David about the “Chinese elephant in the room;” TikTok being banned in India and what might happen in other markets like the US.If this was a real-life workshop and not a Zoom webinar, I’m sure the attendees would have heard my heart start beating faster and my palms begin to sweat. The last thing I wanted to do was create an unnecessarily political discussion or make anyone attending the webinar feel uncomfortable. Thankfully, all my fears were assuaged by what happened next…David answered the question with exceptional professionalism. His answer was incredibly comprehensive, pragmatic and in my opinion very impressive. The underlying message we all understood was that whatever happens next is in the hands of government and no one in our webinar could change that. Pre-emptive disclosure: David (from TikTok) and I actually used to work together on the same team at Facebook.Putting aside politically-driven decisions around technology, it’s important to point out that this example of TikTok creative excellence came from Asia. We’ve come to a point where Asia is the place to see not only some of the most innovative technology (like TikTok/Bytedance) but some of the most forward-thinking marketing.When I worked at Facebook, I managed relationships with clients at a global level. A large part of my job was assessing which countries did the best or worst job for the global brand. For example, when my client was Heineken I would run data analysis, create reports, and present to global executives on how well each country was doing. Was Heineken Mexico selling more beers through Facebook ads versus Heineken Nigeria? Which Heineken country in Europe had the most creative, award-winning ads over the last quarter? How well was each country around the world using the quantifiable best practices around how to buy and optimise Facebook ads?One major insight from my five years doing this job was that innovation comes from the most unlikely places. It usually wasn’t Heineken USA that was most creative, it was a market like Vietnam. When my client was Ford Motor Company, the most creative European markets were usually smaller ones like Portugal or Belgium. When I worked with Procter & Gamble, we looked to markets in Asia-Pacific as having the most sophisticated marketing.And when Simon and I scoured through dozens of TikTok case studies, we found Dettol’s multi-market campaign across Asia as the perfect example. So whatever happens to TikTok or any tech platform, the people in Asia like RB’s Pankaj Duhan will be the ones who ensure Asia remains at the frontier of marketing. Most popular East West Hurricane post this week:Update #32 - Pakistan’s Bans, NBA’s Masks, and China’s Luxury MarketGood media I have consumed recently:CNBC is reporting that TikTok is poaching many Facebook and Google employees. To me, that’s one of the most important signs related to the future health of a company. A mass exodus of Google employees to start working at Facebook preceded one of the company’s greatest periods of growth. Scott Galloway’s latest No Mercy/No Malice article ‘Fire & Fawning’ has him posing hypothetical questions to the CEOs of Amazon, Apple, Google, and Facebook who are set to testify in front of US House Judiciary Antitrust Subcommittee. The questions are tough and some of the best framing I’ve ever heard for tech executives.TikTok launches 200 million dollar fund for US creators and US investors allegedly looking to buy TikTok - both are strong examples of TikTok playing offence and defence against the recent scrutiny.Lauren Hallanan, an American former livestreamer in China, shares her experiences with Chinese livestreaming and if/how it could work in the West.My friend Simon Andrews’ newsletter is Mobile Fix. I’ve read so many tech newsletters and can honestly say this is one of the best and most underrated. P.S. If you are interested in watching our full TikTok webinar, you can find it here at this link. *Please do not share this widely and please reach out first if you would like to play this for any public audience.* This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit eastwesthurricane.substack.com

Episode 70 of Tech Buzz China features Lauren Hallanan in conversation with our co-hosts Ying Lu and Rui Ma on the topic of livestreaming ecommerce. In addition to being a former China-based livestreamer herself, with over 400,000 followers, Lauren is a fellow SupChina podcaster at the China Marketing Podcast. Go check it out! Today, Lauren gives a fascinating overview of China's livestreaming ecommerce industry, including its history, key traits and differentiators, common content formats, and product design and features. Throughout, she helps us answer these questions: Why has livestreaming, specifically in ecommerce, become so explosively popular in China? How has it continued to evolve post-COVID? Can — and will — we see the same level of success here in the West? As always, past transcripts and other content are viewable at pandaily.com and techbuzzchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com. Thank you to our growing community for your always valuable feedback!

Episode 70 of Tech Buzz China features Lauren Hallanan in conversation with our co-hosts Ying Lu and Rui Ma on the topic of livestreaming ecommerce. In addition to being a former China-based livestreamer herself, with over 400,000 followers, Lauren is a fellow SupChina podcaster at the China Marketing Podcast. Go check it out! Today, Lauren gives a fascinating overview of China’s livestreaming ecommerce industry, including its history, key traits and differentiators, common content formats, and product design and features. Throughout, she helps us answer these questions: Why has livestreaming, specifically in ecommerce, become so explosively popular in China? How has it continued to evolve post-COVID? Can — and will — we see the same level of success here in the West? As always, past transcripts and other content are viewable at pandaily.com and techbuzzchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com. Thank you to our growing community for your always valuable feedback!

Episode 70 of Tech Buzz China features Lauren Hallanan in conversation with our co-hosts Ying Lu and Rui Ma on the topic of livestreaming ecommerce. In addition to being a former China-based livestreamer herself, with over 400,000 followers, Lauren is a fellow SupChina podcaster at the China Marketing Podcast. Go check it out! Today, Lauren gives a fascinating overview of China’s livestreaming ecommerce industry, including its history, key traits and differentiators, common content formats, and product design and features. Throughout, she helps us answer these questions: Why has livestreaming, specifically in ecommerce, become so explosively popular in China? How has it continued to evolve post-COVID? Can — and will — we see the same level of success here in the West? This is the third in a series of experimental, non-scripted episodes that we will be releasing this summer. Today’s episode is a lightly edited version of a live webinar that Tech Buzz held on June 4. To hear these — and more! — as they happen live, you can sign up for free at techbuzzchina.com/events. Note that the unedited version of this episode and other tracks can be found on our Tech Buzz China YouTube channel. As always, past transcripts and other content are viewable at pandaily.com and techbuzzchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com. Thank you to our growing community for your always valuable feedback! We are grateful for our talented producers, Caiwei Chen and Kaiser Kuo, as well as SupChina production associate Jason MacRonald. Stay safe.

Lauren Hallanan is the Head of Marketing at Chatly, a New York based company that helps global brands connect with consumers via WeChat, China's most important social media app. Having spent more than eight years living, studying and working in China, she is fluent in Mandarin and she has become a recognized expert on Chinese social media marketing, influencer marketing, live streaming, and social commerce. Born and raised in the U.S, Lauren first travelled to China in 2009 to study the Mandarin language. She eventually had the opportunity to work in the Chinese entertainment, PR, live-streaming, and influencer marketing industries – even becoming an online influencer herself. In 2018, she co-authored a bestselling book called Digital China: Working with Bloggers, Influencers, and KOLs. She also runs what is possibly the only website completely dedicated to analyzing the Chinese live-streaming industry: China Live. In her role at Chatly, Lauren now helps brands and investors understand and interpret Chinese social media marketing and consumer trends. She is a regular contributor to online publications including Forbes and Jing Daily, she writes a newsletter called China Marketing Insights, and she is the host of the China Marketing Podcast.    Links: Chatly website Chatly on Facebook Chatly on LinkedIn Chatly on Twitter Lauren's website about live-streaming in China: China Live Lauren's China Marketing Podcast Lauren's personal website Lauren on LinkedIn Lauren on Twitter   This episode was sponsored by memoQ and the Globalization and Localization Association (GALA)

Today on The Negotiation, marketing specialist Lauren Hallanan talks about all things digital marketing, influencers, and social media for brands in China. Lauren shares her insights on what platforms are on top and which are soon to be left in the past by consumers and brands alike. Listen in to learn what tactics are being used by domestic Chinese brands and why studying their approach could be the key to attracting superfans for a brand or product in China. We kick off this episode by asking Lauren for a breakdown of the social media landscape in China. WeChat, described by Lauren as a “super app” that is well on its way to simply becoming an operating system, has become the dominant social media platform in China. Its rich offerings simplify life for consumers, meeting all their needs in one synergized ecosystem. It also offers brands the freedom and tools they need to reach and interact with their customers in new ways. Other popular platforms discussed are Weibo, a platform that has become a part of the fabric that is Chinese social media; Douyin, the local parent of TikTop, is a short video platform has taken off in China; and Xiaohongshu aka Little Red Book, a fusion of Instagram, Pinterest & a blogging platform like Medium or Reddit. We also talk about the shift away from Baidu for product searches in the buying lifecycle. In recent years Baidu has taken major hits to its credibility by not clearly separating ads from search results. Their handling of advertised post promotion amongst other mistakes has led to a significant loss of trust.             We discuss the tactics frequently used by successful brands in China, specifically using KOCs (key opinion customers) like the cosmetic brand Perfect Diary. Brands are also collaborating with thousands of very micro-influencers to get customers talking and reach beyond first-tier cities where physical retail is less available. We also discuss the issue around private traffic, the traffic to a brand's website that is considered owned by them and not available to any other company. China's heavy use of social media by brands, where more and more brands are creating hundreds of chat groups on social platforms to get closer to their fan base and even perform customer service, means the traffic is technically owned by the social media platform, not the brand which has its own potential complications.Lastly, we talk about a new movement in China that points to a shift in culture; Idle Fish, an Alibaba platform for buying and selling second-hand goods, has become very popular thanks in part to influencers. We discuss several reasons Chinese consumers are starting to shift their opinion on buying used goods, including environmental and economic reasons. What are western brands missing when they try to enter the market in China? If you ask Lauren, it could be any number of the things mentioned above as well as a lack of perspective. She urges brands to start thinking of WeChat as their core engagement platform for their audience. She also suggests that they humble themselves in order and look to domestic Chinese competition, as they're often “more agile, deeply understand the target audience and are unafraid of experimenting with the social media platforms that China runs on.WygTFJ5bf83BvIKRpTrf

What does it take to become a star livestreamer in China, and in what direction is the booming industry trending now? Lauren Hallanan, who garnered over 300K followers on the livestreaming site Momo, provides some insight into the growing, multibillion-dollar industry. Currently, she is the head of marketing at Chatly, and a Chinese social media marketing expert. 5:30: The pressures of live streaming 13:29: Huge growth in education and commerce live streaming26:12: Selling a product online with key opinion leaders31:45: Determining brand success

What does it take to become a star livestreamer in China, and in what direction is the booming industry trending now? Lauren Hallanan, who garnered over 300K followers on the livestreaming site Momo, provides some insight into the growing, multibillion-dollar industry. Currently, she is the head of marketing at Chatly, and a Chinese social media marketing expert. 5:30: The pressures of live streaming 13:29: Huge growth in education and commerce live streaming26:12: Selling a product online with key opinion leaders31:45: Determining brand success

Welcome to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.In this first episode, we chat with Lauren Hallanan about Influencer Marketing and Live Streaming in China.Lauren is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. She’s the co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs, a contributing writer at Forbes, Jing Daily, and PARKLU, and host of the China Influencer Marketing and Stream Wars podcasts. Part one - Influencer Marketing in China - covers:The cultural reasons why influencer marketing in China works so wellWhy your brand heritage story might not resonate with Chinese consumersThe difference between Western and Chinese consumers and their use of influencersThe difference between working with Western vs Chinese influencers from a brand’s perspectiveThe different types of influencers in China and which type Western brands should work withThe cost of working with Chinese influencersThe best Chinese platforms for brands to work with influencers on in 20192019's biggest trend in Chinese Influencer MarketingPart two - Live Streaming in China - looks into:An overview of live streaming in China compared to the WestDebunking the QVC / teleshopping image people have of live streamingChallenges and tips for brands doing live streaming and working with live streamers / live streaming influencers in ChinaGood examples of how brands used live streaming to promote their brand, products, and servicesWhether live social commerce is just a fadWhy live streaming is especially important when targeting lower-tier cities in China Finally, Lauren answered the all-important question: WTF? And shared what she thinks China might look like in 2020.

In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL and livestreamer. Today we learn about Lauren's insights as a foreign KOL, how live streaming in China works, how to build trust between KOLs and clients, and what are the unique benefits of Xiaohongshu vs. Douyin vs. live streaming. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

In Episode 41 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about Ruhnn (RUHN), a relatively small yet significant company that filed for IPO a few weeks ago in the U.S. on the Nasdaq. Ruhnn has become the clear leader in China's fast-growing influencer marketing sector, an area in which our co-hosts agree that China should be considered world-leading. Lauren Hallanan, a Chinese social media marketing expert focusing on influencer marketing, and a former livestreamer in China with over 400,000 fans, joins us with insightful commentary on Ruhnn and other influencer incubators.Rui and Ying-Ying begin by explaining that Ruhnn, known in Chinese as Ruhan 如涵, is “China's No. 1. KOL Facilitator”-- with “KOL” standing for Key Opinion Leaders, or the rough equivalent of what in the U.S. are known as influencers. Unlike influencers in the U.S., however, the term KOL has its roots in the advertising industry and is a more professional term that usually implies that the individual is an expert, has a distinct personal brand, and is ready to represent some business interests. In China, one can be KOL in a variety of subjects, such as business or books. The KOLs on Ruhan are mostly in beauty and fashion; as of filing time, Ruhan represented 113 of these influencers-- including now-megastar Zhang Dayi, or Dayi, who also serves as the current CMO of the company. Listen to find out: Who are the founders of Ruhan, and how did they get the idea to create such a platform in 2012? How does the fact that the current Ruhan CEO's wife is an influencer herself tie in to the founding story? How is it that the Nasdaq IPO is technically not Ruhan's first public listing? How do influencers in China monetize, and what exactly are the so-called Platform Services provided by the company? How large is the role of ecommerce on Ruhan, and how does its team use audience preferences and purchasing behavior to guide product development from the start? As always, you can find these stories and more at pandaily.com. Do let us know what you think of the show by leaving us an iTunes review, liking our Facebook page, and tweeting at us at @techbuzzchina! Thank you also to our listeners over at our partner, dealstreetasia.com. We are grateful for our wonderful producers, Shaw Wan and Kaiser Kuo; and for our intern, Wang Menglu. Our sponsor this week is the University of San Francisco. USF's new Masters in Applied Economics is a STEM-designated program that combines economics training with the practical skills in data analytics needed to understand today's new digital economy. To learn more, visit usfca.edu/techbuzz.

In Episode 41 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about Ruhnn (RUHN), a relatively small yet significant company that filed for IPO a few weeks ago in the U.S. on the Nasdaq. Ruhnn has become the clear leader in China’s fast-growing influencer marketing sector, an area in which — our co-hosts agree — China should be considered world-leading. Lauren Hallanan, a Chinese social media marketing expert focusing on influencer marketing, and a former livestreamer in China with over 400,000 fans, joins us with insightful commentary on Ruhnn and other influencer incubators. Rui and Ying-Ying begin by explaining that Ruhnn, known in Chinese as Ruhan 如涵, is “China’s No. 1. KOL Facilitator” — with “KOL” standing for Key Opinion Leaders, or the rough equivalent of what in the U.S. are known as influencers. Unlike influencers in the U.S., however, the term KOL has its roots in the advertising industry and is a more professional term that usually implies that the individual is an expert, has a distinct personal brand, and is ready to represent some business interests. In China, one can be  KOL in a variety of subjects, such as business or books. The KOLs on Ruhan are mostly in beauty and fashion; as of filing time, Ruhan represented 113 of these influencers — including now-megastar Zhang Dayi, or Dayi, who also serves as the current CMO of the company. Listen to find out: Who are the founders of Ruhan, and how did they get the idea to create such a platform in 2012? How does the fact that the current Ruhan CEO’s wife is an influencer herself tie in to the founding story? How is it that the Nasdaq IPO is technically not Ruhan’s first public listing? How do influencers in China monetize, and what exactly are the so-called Platform Services provided by the company? How large is the role of ecommerce on Ruhan, and how does its team use audience preferences and purchasing behavior to guide product development from the start? As always, you can find these stories and more at pandaily.com. Do let us know what you think of the show by leaving us an iTunes review, liking our Facebook page, and tweeting at us at @techbuzzchina! Thank you also to our listeners over at our partner, dealstreetasia.com. We are grateful for our wonderful producers, Shaw Wan and Kaiser Kuo; and for our intern, Wang Menglu. Our sponsor this week is the University of San Francisco. USF’s new Masters in Applied Economics is a STEM-designated program that combines economics training with the practical skills in data analytics needed to understand today’s new digital economy. To learn more, visit usfca.edu/techbuzz.

In Episode 41 of TechBuzz China , co-hosts Ying-Ying Lu and Rui Ma talk about Ruhnn (RUHN), a relatively small yet significant company that filed for IPO a few weeks ago in the U.S. on the Nasdaq. Ruhnn has become the clear leader in China’s fast-growing influencer marketing sector, an area in which our co-hosts agree that China should be considered world-leading. Lauren Hallanan, a Chinese social media marketing expert focusing on influencer marketing, and a former livestreamer in China with over 400,000 fans, joins us with insightful commentary on Ruhnn and other influencer incubators. Rui and Ying-Ying begin by explaining that Ruhnn, known in Chinese as Ruhan 如涵, is “China’s No. 1. KOL Facilitator”-- with “KOL” standing for Key Opinion Leaders, or the rough equivalent of what in the U.S. are known as influencers. Unlike influencers in the U.S., however, the term KOL has its roots in the advertising industry and is a more professional term that usually impl...

In this bonus episode of the Stream Wars podcast we turn the tables and MeetMe Talent Manager Anthony Marc interviews the show’s host, Lauren Hallanan, to learn more about her experience as a former professional live streamer in China. They discuss: How Lauren became a live streamer Why her career in marketing, PR and entertainment came in handy as a livestreamer Which Chinese platforms she streamed on (MOMO, Huajiao, Yizhibo, and Meipai) How China’s live streaming environment is different than the US The prevalence of live streaming talent agencies in China The importance of getting to know your followers on a deeper level The value of learning from other cultures If she could go back what would she do differently How to be consistently ‘on’ and why it is so important Why most live streamers in China have fan groups Learn more about Lauren’s experience: Confessions of a China Live Streamer Lauren’s China Live Streaming Blog Understanding China’s live streaming Industry: Top 5 Chinese Live Streaming Platforms You Need to Know in 2018 Short Video, Gaming, and E-commerce Live Streaming Platforms in China To learn more about live streaming, visit www.themeetgroup.com/blog

If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement. I was pleased to received Lauren Hallanan who is an influencer, Chinese social media marketer In this #travelcast episode, we spoke on: Why Influencers are the Key to Attracting Chinese Travelers. Have you ever heard of a social media influencer with 4.5 million followers selling 100 cars (no, not virtual cars) in five minutes in the West? Probably not, but in China this is not an uncommon event in China’s KOL-driven economy. Qumin has created a brief overview of what makes the Chinese influencers' market far more powerful than in the West. China’s internet is mobile first According to the 2018 Abacus report, while China’s internet penetration is just over 50%, it still has 11x times more mobile payment users (527 million) than in the US. Chinese consumers order food through Eleme (饿了么), look up venues through Dianping (大众点评), pay their fees through Alipay (支付宝) , get their news from Toutiao (今日头条), shop in Taobao (淘宝) and find entertainment in Tik Tok (抖音). And of course socialize through the almighty WeChat apps, which also happens to have all the functions listed above. From a practicality perspective, there is literally no reason to browse from a desktop anymore. In 2017 only, Chinese app users spent around 225 billion hours in apps, which is 4.5 times longer than the second highest market - India. Links Website: http://laurenhallanan.com/ Podcast: http://www.chinainfluencermarketing.com/ Linkedin: https://www.linkedin.com/in/lauren-hallanan/

This week I recorded another solo episode in which I discuss several trends that I’ve been seeing over the past couple months as well as some concerns I’ve been hearing from influencers. I also answer a question I’ve been getting a lot lately and share a new research tool.   Feel free to skip around, here are the topics I cover in order from beginning to end:   Is influencer marketing still hot in China? New daigou search tool Influencers increasingly frustrated by the monetization of Weibo and Meipai 15-second vertically shot videos the latest content trend New gamification features on line streaming apps Another crackdown on live streaming content Ecommerce live streaming     Host: Lauren Hallanan Website: www.laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ Instagram: @laurenleren   Mentioned in the Episode: Daigou search tool: https://daigou.walkthechat.com/ More about daigou: Daigou: Real Influencers of China Cross-border E-commerce About Weirenwu, Weibo’s sponsored post platform: China Tech Talk 37: Weibo's KOL woes with Elijah Whaley Douyin: Big Brands Use Douyin to Reach China’s Gen Z Consumers Recent announcement about live streaming: 国家网信办依法查处一批严重违规网络直播平台和主播 Ecommerce live streaming: How to Use Live Streaming to Sell on China Ecommerce 3 Must-Use China Live Streaming KOL Campaign Tactics Attention all shopaholics: Now you can shop online and watch live streaming at the same time   Thanks to our sponsor PARKLU: www.parklu.com   For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share! 

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In this episode Lauren shares her background story including her experience on China's hit reality TV show Feicheng Wurao and how she became a full-time live streamer on Chinese social media platform Momo.  She also shares why she started this show and what she hopes you get out of it.  If you have any topic or guest suggestions for the show, send us a message at www.chinainfluencermarketing.com/contact    Learn more about Lauren's live streaming experiences:  www.chinalivestream.com Show Website: www.chinainfluencermarketing.com Host:  www.laurenhallanan.com www.linkedin.com/in/lauren-hallanan/  

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John and Matthew talk with Lauren Hallanan, an internet celebrity in China about: Differences in live streaming platforms Gifting as a business model How to make a live stream interesting Agency practices (hint: it’s not always ethical) Transition from streamer to KOL   Links Lauren Hallanan: China Live Emma Lee: Momo sees record revenue growth thanks to live streaming Charles Custer: Fei Cheng Wu Rao: China's Hottest Dating Show Tracey Xiang: Report: China's live streaming market grew 180% in 2016 How to leave an iTunes review Hosts John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannel     Podcast information iTunes RSS feed Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 3   China Tech Talk is a TechNode x ChinaChannel co-production