Podcasts about live commerce

Viele Entscheider sprechen über China. Die wenigsten waren in den letzten Jahren selbst vor Ort. In dieser Folge des Made in China Podcasts sprechen wir mit Stefan Schratz von der ING Deutschland über seine China-Reise mit einer Delegation deutscher Retail- und FMCG-Unternehmen und darüber, wie sehr sich der Markt verändert hat.Vor Ort zeigt sich, was in Europa oft noch diskutiert wird. Elektrifizierung im Alltag, Live-Commerce, Mobile Payment, AI im Retail und ein klarer Fokus auf den Konsumenten sind in China längst Standard. Viele Teilnehmer der Reise kamen mit einem deutlich veränderten Blick auf Marktgeschwindigkeit, Innovation und Umsetzung zurück.Im Gespräch geht es auch um die Rolle von Banken im chinesischen Ökosystem, um Zahlungsströme zwischen Europa und China, um Omnichannel, Vertrauen im Checkout und darum, warum eigene Eindrücke vor Ort durch nichts zu ersetzen sind. China lässt sich nicht eins zu eins übertragen, liefert aber entscheidende Learnings für europäische Unternehmen.Hört unbedingt rein und lasst uns eine Bewertung da!Gast: Stefan SchratzSend us a textasiabits hier abonnieren: asiabits.com Damians Team kontaktieren: www.genuine-asia.com Moderatoren & Hosts: Damian Maib & Thomas Derksen Schnitt & Produktion: Eva Trotno

Wie schafft es eBay, in einem gesättigten E-Commerce-Markt weiterhin relevant zu bleiben und Käufer:innen emotional zu binden? Geschäftsführerin von ebay Deutschland, Dr. Saskia Meier-Andrae, gibt im Kassenzone-Interview Einblicke in die strategische Ausrichtung des Unternehmens: von Recommerce über das neu eingeführte Live-Shopping-Format ‘eBay Live' bis hin zu KI-gestützter Personalisierung. Saskia erläutert, warum Brand-Marketing heute genauso entscheidend ist wie Performance-Marketing, wie eBay Vertrauen und Sicherheit im C2C-Handel schafft und welche Kategorien besonders von Re-Commerce und Live-Formaten profitieren. Wie sieht sie die Position von eBay im Vergleich zu internationalen Plattformen aus Asien wie Shein und Temu? Wie nutzt das Unternehmen seine Stärken in einzigartigem Sortiment, Vertrauen und Community-Erlebnis, um sich zu differenzieren? Das Gespräch im Überblick: (3:21) eBay's Marktposition und Strategien (9:08) Konsumverhalten im E-Commerce (12:48) Herausforderungen durch Niedrigpreis-Anbieter (22:13) Live-Shopping als neues Medium (34:38) Strategische Prioritäten und KI Podcast-Host – Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

Live shop para marcas: neste episódio você vai entender como funciona a metodologia Live Shop Turbo e como usar lives para dobrar faturamento, construir base de clientes e fortalecer sua marca.

Zhang Ye é fundador da Always Fit e a maior autoridade de TikTok Shop no Brasil.Aos 27 anos, ele liderou uma das viradas mais agressivas do mercado digital: saiu de uma dívida "impagável" para se tornar o Vendedor Nº1 do TikTok Shop.Escalou o faturamento de sua empresa de R$ 5 milhões para R$ 22 milhões em apenas 3 meses (um crescimento de 334%).Pioneiro na importação do modelo chinês de Live Commerce e Vendas por Afiliados sem tráfego pago.Disponível no YouTube:Link: https://youtu.be/z-Nq9_kLbQ8Siga o Zhang no Instagram:https://www.instagram.com/zhangye.fitNos Siga:Marcelo Toledo: https://instagram.com/marcelotoledoInstagram: https://instagram.com/excepcionaispodcastTikTok: https://tiktok.com/@excepcionaispodcastPatrocinador:Espaço Volpi - Saúde, bem-estar e superação. Mencione o Excepcionais para ter uma condição especial https://bit.ly/excepcionais-espacovolpi

Schneller Kulturwandel im E-Commerce: Whatnot verwandelt Livestreams in Marktplätze voller Community-Spirit. Deutschlandchefin und Head of Collectibles Europa Isabelle Weiser schildert, wie Leidenschaft, Transparenz und gelebte Interaktion Verkäufer:innen und Käufer:innen zusammenbringen – warum der Aufbau von Vertrauen, radikaler Fokus auf Nischen und echte Nutzerbindung sogar Betrug ausbremst und wie Erfolg jenseits von Algorithmen entsteht. Wem Social Media zu beliebig erscheint, lernt hier neue Nähe im Handel kennen. Du erfährst... …wie Whatnot die Live-Shopping-Welt mit interaktiven Auktionen revolutioniert. …warum die Community und Leidenschaft das Herzstück von Whatnot bilden. …wie Verkäufer*innen mit kreativen Strategien auf Whatnot erfolgreich werden. __________________________ ||||| PERSONEN |||||

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um das Buy-Grid-Modell, das erklärt, wie Unternehmen Kaufentscheidungen treffen. Vom ersten Problem bis zur Lieferantenbewertung. Wir sprechen über die drei Kaufarten, die acht Phasen des Beschaffungsprozesses und darüber, warum es fürs Marketing entscheidend ist zu wissen, wer im Unternehmen wirklich mitredet. Vom Techniker bis zum Management.____________________________________________Marketing-News der Woche:⁠Zukunftsreport 2026: Neue Leitplanken für MarkenstrategienMehr digitale Selbstbestimmung, die Suche nach echten Bindungen und eine „neue Jugend“, die sehr bewusst auswählt, wofür sie Aufmerksamkeit und Geld einsetzt. Das sind die 3 Konsumlinien für 2026. Also weniger reine Reichweite, mehr relevante Kontaktpunkte, Community-Building und ehrliche Markenversprechen. Wer digitale Werbung plant, muss Erlebnis und Kontrolle der Nutzer zusammendenken.TikTok gibt Nutzerinnen Schieberegler für KI-ContentTikTok führt einen Regler ein, mit dem User steuern können, wie viele KI-generierte Videos in ihrem Feed landen. Das Feature ergänzt bestehende Controls wie Themenfilter und „Nicht interessiert“-Button. Transparenz und Kennzeichnung von KI-Content werden noch wichtiger, gleichzeitig muss kreativer Content klar erkennbaren Mehrwert liefern, sonst wird er einfach ausgeblendet. Also mehr echte Community-Interaktion und glaubwürdige Creator-Formate, statt rein auf automatisierte Clips setzen.Ebay Live: Verkaufs-Livestreams kommen nach DeutschlandWährend Corona haben es schon einige probiert, jetzt bringt Ebay sein Live-Shopping-Format nach Deutschland und stellt sich damit direkt gegen TikTok und andere Social-Commerce-Plattformen. Die ersten Livestreams starten Ende November auf der Comic Con in Stuttgart, zunächst mit Fokus auf Sammelartikel und Mode. In den USA ist das Geschäft mit Ebay Live innerhalb eines Jahres um das fünffache gewachsen. Dadurch ergeben sich neue Möglichkeiten, Marketing-Strategien rund um Live-Commerce, Creator-Kooperationen und Community-getriebene Produktinszenierung zu testen, ohne sich komplett in die Logik von TikTok oder klassischen Teleshopping-Formaten einordnen zu müssen.Canva startet erste Deutschland-Kampagne mit Siegfried & JoyCanva legt mit „Work Your Magic“ seine erste große Markenkampagne für den deutschen Markt auf. Im Mittelpunkt stehen Siegfried & Joy und die Botschaft: Design soll jedes Team im Alltag schneller und professioneller machen, nicht nur Kreativabteilungen. Ein einfaches Nutzenversprechen, ein ungewöhnliches Testimonial und ein Case, der sich über Social Media, Online-Video und klassische Branding-Flächen durchziehen lässt.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Künstliche Intelligenz verändert den Einzelhandel, aber noch weiß niemand so genau, wie. Das ist der gemeinsame Nenner von Saskia Meier-Andrae, Deutschland-Chefin von Ebay, und E-Commerce-Vordenker Alexander Graf.Zwischen Zuversicht und Skepsis zeichnet sich im Doppelpodcast eins ab: Der Handel steht vor einem Umbruch. Der Druck, nicht zum Passagier der Entwicklung zu werden, wächst. "Die größte Verschiebung gerade ist, dass keiner wirklich weiß, was passiert", sagt Graf. KI-Agenten, Tiktok-Shops und Chatbots sind ihm zufolge auf dem Vormarsch, erzeugen bisher aber keinen echten Umsatz. Das erzeugt Nervosität: "Was jetzt passieren könnte, ist eine richtige Aufbruchsstimmung, die aber sehr stark von Angst überlagert wird."Saskia Meier-Andrae hält kämpferisch dagegen. Sie und Ebay setzen KI etwa beim "Magical Listing" ein. Das erleichtert Verkäuferinnen und Verkäufern per Foto-Upload die Produkterstellung. Für die Managerin ist klar: "Jeder Retailer, der sich keine Strategien überlegt für verschiedene Szenarien, vor allem, was das Thema Shopping-Agenten angeht, schläft."Graf bleibt skeptisch: "Die Sachen, die ich gesehen habe in den letzten sechs bis zwölf Monaten, haben mich nicht überzeugt." Seine Warnung: Wer heute blind in KI investiert, läuft Gefahr, dieselben Fehler zu wiederholen wie damals bei Dash Buttons, Voice Commerce und Second Life. "Ich würde gerne jemanden finden, der jemals über sein Amazon Echo irgendwas nachbestellt hat."Trotz allem ist auch für ihn klar: Das klassische E-Commerce-Modell mit Suchmaske und Filtern stirbt aus. "Jetzt ist keine Happy Time in meiner Industrie", sagt Graf. Der nächste Kipppunkt? Kommt bald, meint Meier-Andrae: "Ich glaube, der Wandel wird kommen, er wird schneller kommen, als wir denken."Sie haben Fragen für Frauke Holzmeier und Andreas Laukat? Dann schreiben Sie eine E-Mail an sotechtdeutschland@ntv.de +++ Hinweis zur Werbeplatzierung von Meta: https://backend.ad-alliance.de/fileadmin/Transparency_Notice/Meta_DMAJ_TTPA_Transparency_Notice_-_A… +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlAlle Rabattcodes und Infos zu unseren Werbepartnern finden Sie hier: https://linktr.ee/sotechtdeutschlandUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Another busy day of earnings drove the top of the show, where Carl Quintanilla, David Faber, and Jim Cramer broke down the results out of Tesla and Alphabet. The two stocks moved in different directions after Alphabet posted a big beat, while Tesla missed on the top and bottom lines. The anchors also mentioned UnitedHealth after the company revealed it is facing a DOJ investigation over its Medicare billing practices, which sent shares of the Dow component lower. Also in the mix; Commerce Secretary Howard Lutnick joined the program to discuss the country's latest trade talks with the EU. Squawk on the Street Disclaimer

In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it's becoming one of Southeast Asia's fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business?Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show on Money FM 893FM to discuss how she's leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.

Luxury malls in Dubai and Riyadh are booming while China cools; LVMH parks a “cruise‑liner” flagship in downtown Shanghai; Australian retail sales jump—but the growth comes from Shein, Temu and other bargain imports; Reliance Retail strikes a game‑changing partnership with Shein, blending Indian and Chinese fast‑fashion supply; and live‑commerce numbers in Southeast Asia prove the next big shopping format is travelling east‑to‑west.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Retail Club and Mirakl. In today's Retail Daily Minute:Amazon CEO Andy Jassy outlines an AI-first future, with generative and agentic tools set to transform operations, streamline logistics, and reduce corporate headcount.TikTok Shop launches “Deals for You Days”, a two-week event packed with 50% discounts, livestream price guarantees, and continued e-commerce momentum—even as political scrutiny lingers.Live commerce platform Whatnot surges to $3B in sales, fueled by auction-style livestreams, strong community engagement, and rapid expansion into new categories like fashion and electronics.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Oh boy, this gues is a superstar! The CEO/Founder of MikMak, Co-Host of Brave Commerce and regular contributor for Bloomberg, Rachel joins the show to talk about AI, Social and Live Commerce along with where ecommerce should sit in organizations. She plays, "What's That Keyword?” and much more. Always Off Brand is always a Laugh & Learn!       FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Rachel Tipograph:  https://www.linkedin.com/in/racheltipograph/   Company Website: https://www.mikmak.com/ Podcast: BRAVE COMMERCE - https://podcasts.apple.com/us/podcast/brave-commerce/id1533192188 Quickfire Podcast Network Shows: Brain Driven Brands  YouTube: https://www.youtube.com/@SarahLevinger Apple: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it’s becoming one of Southeast Asia’s fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business? Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show to discuss how she’s leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.See omnystudio.com/listener for privacy information.

Nova oferta da live commerce do C.A.S.H. Fotográfico. Vire membro Fotograf.IA + C.E.Foto:1. Amigo ajuda amigo - rache com um colega pagando metade do valor.2 - Vire membro no valor integral e ganhe 30 minutos de conversa individual. enfbyleosaldanha.com

TikTok Shop's business is doing really badly in the US and the UK – even if TikTok doesn't say it out loud! But what does this mean for the TikTok Shop launch in Europe and for brands that want to jump on the bandwagon? That's what Valerie and Ingrid discussed in this episode with Ed Sander from Chinatalk. Ed explains that TikTok has clearly failed to meet its own targets in the US and sees that success in the West is taking much longer than expected. He shares many exciting insights into TikTok and live commerce: specific figures on the volume in Asia, cultural differences in shopping behavior, the lack of an agency landscape around live commerce, and the possible market share of TikTok in a few years. And he also knows why TikTok has repeatedly postponed the launch of its shop in Europe and, in contrast to Temu, is proceeding very cautiously with its expansion.Note from the sponsor Kaufland Global Marketplace:Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.Chapters:00:00 Introduction to TikTok Shop and Its Impact10:08 Ed Sander's Insights on TikTok's Performance19:54 Understanding Live Commerce and Its Challenges in the West23:39 The Challenges of Live Commerce in the US25:03 TikTok's Strategy and Market Expectations27:26 Cultural Differences in E-Commerce29:30 Product Suitability for Live Commerce31:03 TikTok's Approach to European Markets34:05 Future Outlook for TikTok Shop and Live Commerce

Assista a segunda Live Commerce do C.A.S.H. Fotográfico com Leo Saldanha. Live no Insta com foco em oportunidades e vendas será sempre às terças às 21h com promoções e ofertas especiais. Pode chamar de Polishop fotográfico, rs. Brincadeiras à parte, você que já acompanha o C.A.O.S. Fotográfico todas as segundas-feiras (21h no meu Instagram), onde compartilho conteúdos, dicas e bastidores do mundo da fotografia. Agora, temos uma novidade para agitar ainda mais o universo digital: a Live Commerce C.A.S.H. Fotográfico – “Compre Agora, Surpreenda-se Hoje”! Prometo não vender nada estilo "TekPix". Por que Live Commerce?O mercado digital está em constante evolução, e o live commerce surge como uma ferramenta poderosa para conectar marcas, produtos e público de forma interativa. Imagine uma transmissão ao vivo onde, além de conferir conteúdos de qualidade, você pode aproveitar ofertas exclusivas e se surpreender com produtos selecionados na hora! O que é o C.A.S.H. Fotográfico?A nova live, batizada de C.A.S.H. Fotográfico, é voltada para quem quer fazer compras de forma inteligente e descontraída. Diferente de promoções tradicionais com descontos abusivos, aqui o foco é demonstrar valor real por meio de:Ofertas Exclusivas: Vantagens, bônus e condições especiais que fazem a diferença na hora da compra.O nome C.A.S.H. é uma brincadeira que traduz a ideia deste novo programa: Compre Agora, Surpreenda-se Hoje. Essa abordagem traz urgência e, ao mesmo tempo, convida o público a experimentar algo novo e surpreendente!As ofertas da live ainda estão valendo! Confira e aproveite antes que acabe!As ofertas da live ainda estão valendo! Confira e aproveite antes que acabe!

Pode chamar de Polishop fotográfico, rs. Brincadeiras à parte, você que já acompanha o C.A.O.S. Fotográfico todas as segundas-feiras (21h no meu Instagram), onde compartilho conteúdos, dicas e bastidores do mundo da fotografia. Agora, temos uma novidade para agitar ainda mais o universo digital: a Live Commerce C.A.S.H. Fotográfico – “Compre Agora, Surpreenda-se Hoje”! Prometo não vender nada estilo "TekPix". No primeiro episódio terei duas convidadas especiais:Ana Campbell, fotógrafa, podcaster e criadora do programa Studios Brownie - Podcast de Fotografia | Estúdios Brownie (@estudiosbrownie)Flavia Perrin, fotógrafa e empresária, criadora do inspirador evento Trocando Idéias - Trocando Ideias (@trocandoideias.rj)Por que Live Commerce?O mercado digital está em constante evolução, e o live commerce surge como uma ferramenta poderosa para conectar marcas, produtos e público de forma interativa. Imagine uma transmissão ao vivo onde, além de conferir conteúdos de qualidade, você pode aproveitar ofertas exclusivas e se surpreender com produtos selecionados na hora! O que é o C.A.S.H. Fotográfico?A nova live, batizada de C.A.S.H. Fotográfico, é voltada para quem quer fazer compras de forma inteligente e descontraída. Diferente de promoções tradicionais com descontos abusivos, aqui o foco é demonstrar valor real por meio de:Ofertas Exclusivas: Vantagens, bônus e condições especiais que fazem a diferença na hora da compra.O nome C.A.S.H. é uma brincadeira que traduz a ideia deste novo programa: Compre Agora, Surpreenda-se Hoje. Essa abordagem traz urgência e, ao mesmo tempo, convida o público a experimentar algo novo e surpreendente!As ofertas da live ainda estão valendo! Confira e aproveite antes que acabe. Confira aqui: https://www.enfbyleosaldanha.com/post/assista-ao-primeiro-c-a-s-h-fotográfico-live-commerce-e-aproveite-ofertas-imperdíveis

In dieser Kassenzone-Folge diskutieren Karo und Alex den TikTok Shop Launch in Deutschland und dessen potenziellen Einfluss auf den E-Commerce. Während Karo überzeugt ist, dass Marken profitieren, wenn sie früh auf neue Plattformen setzen, bleibt Alex skeptisch. Ist Live-Shopping in Deutschland wirklich das nächste große Ding – oder eher ein kulturelles Phänomen aus China, das sich hier nicht durchsetzen wird? Mit über 21,8 Millionen Nutzer:innen allein in Deutschland könnte TikTok eine ernstzunehmende Alternative zu klassischen Online-Shops werden. TikTok Shop UK zeigt, dass Live Commerce funktionieren kann – aber nur mit einer durchdachten Content-Strategie. Denn: Viralität ist nicht planbar und um Ad-Fatigue zu vermeiden, müssen Marken anhaltend qualitativen Content liefern. Die Diskussion dreht sich auch um die Frage, wie Unternehmen ihre Marketing- und Vertriebsstrategien anpassen müssen. Funktioniert datengetriebenes Performance-Marketing à la Google Ads noch? Oder ist plattformspezifischer Content mittlerweile entscheidend? Brauchen Marken in Zukunft überhaupt noch einen eigenen Online-Shop? Karo glaubt, dass Multi-Channel-Strategien essenziell werden, um Konsument:innen dort abzuholen, wo sie täglich Stunden verbringen. Alex hingegen hält den Shop zumindest als „Abwicklungsmaschine“ für unverzichtbar. Wie sich TikTok Shop weiterentwickeln wird, welche Chancen und Herausforderungen auf Händler zukommen und ob Alex seine Heckenschere am Ende doch über TikTok kauft – all das erfahrt ihr in der neuen Kassenzone-Folge! Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

Conheça a realidade chinesa dos negócios e faça networking com executivos e empresas chinesas na *Missão China* da StartSe: https://eventosstartse.typeform.com/to/MGewCeOR?utm_source=imersao_china&utm_medium=youtube&utm_campaign=hora_da_china&utm_term=EP_03&typeform-source=www.youtube.com NESTE EPISÓDIO Live Commerce e o Impacto na Transformação do Consumo Digital: Uma Aula com Lulu (Titi) O live commerce, modelo revolucionário que une transmissão ao vivo e vendas, já é realidade consolidada na China e vem ganhando força em mercados globais. No episódio 4 da série “A Hora da China”, Lulu (Titi), especialista no tema, compartilha insights poderosos sobre como essa tendência vem moldando comportamentos de consumo e estratégias de negócios. Sobre a convidada: Lulu, também conhecida como Titi, é referência internacional em live commerce e influenciadora de tendências do mercado chinês. Com uma visão prática e experiência direta nesse ecossistema, ela detalha como o live commerce deixou de ser apenas uma estratégia de vendas para se tornar um estilo de vida que conecta marcas e consumidores. O que você vai aprender: • A evolução do live commerce na China e como ele se tornou um dos pilares do consumo digital. • Estratégias para engajamento e conexão emocional com o público durante as transmissões. • Casos reais de sucesso, desafios e como adaptar essas lições ao mercado brasileiro. Por que assistir: Entenda porque o modelo de live commerce é essencial para acompanhar a revolução do consumo digital e encontrar oportunidades de inovação no Brasil. Lulu traz uma perspectiva única, prática e inspiradora sobre como as empresas podem explorar essa tendência. Prepare-se para mergulhar no universo do live commerce e aprender diretamente de quem viveu e transformou o mercado.

In dieser Kassenzone-Folge spricht Karo mit Johannes Wechsler, Chief Digital Officer bei Bauhaus, über die digitalen Herausforderungen in der Baumarkt-Branche. Rund 25 Milliarden Euro werden jährlich in deutschen Baumärkten umgesetzt, der Online-Anteil liegt dabei gerade einmal bei 10%. Bauhaus, einer der führenden Baumärkte in Europa, setzt verstärkt auf E-Commerce und digitale Kundenaquisition durch Content Marketing. Ein zentrales Thema des Gesprächs ist der noch geringe Online-Anteil im Home-Improvement-Markt und die Bemühungen von Bauhaus, das zu ändern. Johannes erklärt, warum Baumarktprodukte online schwer verkäuflich sind und wie Bauhaus diesen Herausforderungen mit digitalen Tools und einer optimierten Logistik begegnet. Neben der Digitalisierung des Verkaufsprozesses spricht Johannes auch über die Marketingstrategien von Bauhaus, etwa den Einsatz von Live-Commerce und Video-Content in sozialen Medien. Zudem spielt die Bauhaus-App, mit 250.000 aktiven Nutzern, eine wichtige Rolle in der Kundenbindung, indem sie Online-Bestellungen mit stationären Käufen verbindet. Abschließend gehen Karo und Johannes noch auf die aktuellen Marktveränderungen und die Notwendigkeit ein, Retail Media und Marktplätze auszubauen, um das Wachstum weiter voranzutreiben. Mehr zu den Strategien von Bauhaus, die Zukunft des Baumarktesund alles, was Bauhaus bewegt, hört ihr in der neuen Podcast-Folge! Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

Bom dia! Esse episódio é um oferecimento de REMESSA ONLINE e ALWAYS FIT MUNDO: Presidente declara lei marcial na Coreia do Sul, mas Parlamento derruba BRASIL: Um giro pelas principais manchetes do dia por aqui TECH: Índia aposta na tecnologia para despoluir ar NEGÓCIOS: TikTok tem "estreia" do live-commerce em uma Black Friday ECONOMIA: Giro pelas notícias que movimentaram o mercado

In dieser Spezialfolge unseres Cheftreff Podcasts nimmt Host Sven Rittau Dich mit auf eine faszinierende Reise durch die innovative E-Commerce-Landschaft Chinas. Gemeinsam mit dem China-Experten Ed Sander berichtet er von der K5 X-PEDITION nach Shanghai, Hangzhou und Peking und teilt wertvolle Einblicke in die dynamische Welt des chinesischen Online-Handels. Ed und Sven diskutieren die Dominanz von Plattformen wie WeChat, Alipay und Meituan und erklären, wie diese Apps das tägliche Leben der chinesischen Verbraucher prägen. Sie beleuchten außerdem die unterschiedlichen Strategien, mit denen chinesische Tech-Giganten ihre Ökosysteme aufbauen, analysieren die Entwicklung von Live-Commerce in China und sprechen über die rasante Expansion chinesischer Plattformen in neue Geschäftsbereiche. In der Folge mit Ed Sander und Sven Rittau lernst Du:

La evolución del comercio digital trae innovaciones en los modelos de negocio y de logística que están redefiniendo la experiencia del cliente. Hoy conversamos con un experto para entender: ¿Qué oportunidades se vienen en 2025? ¿Qué son el Social commerce, C-Commerce, Quick-Commerce, Live-Commerce y Full-Commerce?  En el episodio 104 de CONVERSACIONES [CON IMPACTO], el podcast de IMPACT/LATAM, conversamos con Miguel Angel Vergara sobre E-Commerce en todas sus variantes y nuevas tendencias. Además nos comenta sobre la propuesta Full-commerce de Instance Latam y su experiencia al internacionalizar la empresa.   Miguel Angel es cofounder & CEO de Instance, la principal aceleradora de comercio electrónico de habla hispana en América Latina. También participa como mentor y colaborador en Start-Up Chile, UDD Ventures, CTO Fellowship de AWS, Google For Startups y Brixton Ventures.  Más info sobre el invitado: https://www.linkedin.com/in/ecommerceaccelerator/ 

In this episode of the Impulso podcast, Jianggan Li is joined by Blake Larson, Ex-Global Managing Director at Lalamove, and Alexander Le, Ex-Managing director at Rocket Internet. Tune in as the three former Rocket Internet pioneers turned founders share their candid reflections on leadership, personal fulfilment, and their journey through the highs and lows of the startup world. In the first part of this series, they dive into: What it takes to be a good founder; The lonely road of being a founder; The contrast between builders who love creating and those better suited for managing large teams; Challenges faced in the early days of Easy-taxi Chapters: 0:00 Intro 1:11 Being a founder is lonely 3:50 Entrepreneurs vs Managers 6:30 Dealing with growing organisational complexity 15:30 Reflections on Rocket Internet and EasyTaxi Featured materials:  Momentum Works Immersion: Ecommerce & Live Commerce

Bom dia! Esse episódio é um oferecimento de ADEMICON e SINCH Aqui está o que você precisa saber hoje: 1) Países europeus vão voltar a saber o que é um corte nos juros2) Tour pelas principais manchetes do Brasil3) Os clones de AI vão poder ocupar nossos lugares nas reuniões4) Zara vai expandir suas lives no estilo Polishop5) Texas quer abrir sua própria bolsa para acabar com o domínio de NY --- Send in a voice message: https://podcasters.spotify.com/pod/show/waffleradio/message

In the latest episode of the Impulso podcast, we are joined by special guest Shawn Teow (who makes his podcast debut), diving deep into live commerce in Southeast Asia.   Shawn, the co-founder and former COO of Upmesh, now leads his new venture, Hitwave, which aims to connect live sellers in SEA with cross-border brands. With over five years of experience in live commerce in Southeast Asia, he has a wealth of insights to share.    Tune in as Shawn discusses the current state of live commerce in Southeast Asia, describing it as "patchy" due to different stages of development and category focuses; explores the competitive landscape between major platforms like TikTok, Shopee, and Facebook; as well as the critical factors needed for live commerce to thrive in the region - audience growth, content quality, and the role of mid-scale domestic brands.   Is Southeast Asia at the tipping point of live commerce? Check out our latest episode for more insights and our predictions on the future of live commerce in Southeast Asia   Featured materials:  Is MCN a good business model?, The Impulso Podcast Why you should join MW Live Commerce immersion to Hangzhou, TheLowDown

“In China's online business, one or two years is not a very long time… it changes so fast.” - Connor Li shares insights on the rapidly evolving live commerce scene in China in the latest episode of the Impulso Podcast.   Is China already transitioning into the second phase of live commerce?   Connor is the head of curriculum development at Ji Tang, a “S Level” MCN in China, managing 170+ influencers, with a total of more than 200 million followers. He was also a featured speaker at Momentum Works' March Live Commerce Immersion event.   Tune in as he shares his insights on the evolution of live commerce in China and: The rise of key opinion consumers (KOCs);  Who do consumers trust - KOLs or KOCs; Ji Tang's approach to collaborating with KOCs; Measuring the ROI of using KOCs as a marketing strategy; Advice on those who want to learn about China's live commerce ecosystem.

In this latest episode, Jianggan takes over as the host, and interviews the team, Sabrina, Yorlin and Liz, about Momentum Works recent Live Commerce immersion, where we brought 20+ delegates from Southeast Asia to Shenzhen.    During the 3 day immersion, participants engaged in over 10 visits, including exclusive tours of leading MCNs. Tune in as we reflect on the trip, sharing memorable experiences -  going behind-the-scenes at MCN studios, interactions with AI virtual hosts, and gaining insights into China's live commerce ecosystem from our panel of expert speakers.   Interested in going behind-the-scenes at MCN studios? Or want to delve deeper into China's live commerce landscape?   Join the Momentum Work Live Commerce Immersion taking place from 28 to 30 May in Hangzhou, China. Register here! You'll have the opportunity to engage in equally impactful visits, discussions, and networking sessions with expert practitioners and potential partners.    Featured materials:  Live Commerce Immersion [May], Momentum Works Live Commerce Immersion [March - completed], Momentum Works  Five top learnings from MW Live Commerce Immersion to China, TheLowDown

China's live commerce industry is not just big—it's a trillion-dollar powerhouse with a vast ecosystem, encompassing MCNs, enablers, logistics, and more.    With only a month away from Momentum Works upcoming live commerce immersion in Shenzhen, China (where participants will have will visit/meet key players in this ecosystem), we wanted to address some common questions we've received from interested participants, as well as share insights into the ecosystem and trends of live commerce in China.    Tune into this latest episode where we uncover the driving forces behind China's live commerce boom, explore its potential in the US and Southeast Asia, and contemplate the future and influence of AI in this space.    Featured materials: Live Commerce Immersion, Momentum Academy Live commerce in Southeast Asia report, Momentum Works How did this company reach $280m sales in Live commerce?, The Low Down  Why are AI virtual hosts not yet dominant in live commerce?, The Low Down

The Talk of Fame Podcast got to chat with Dawn Chubai! Dawn has worked in the broadcasting industry Nationally on Television screens for the last 23 years. In 2017, she took those On- Camera Hosting skills and actively immersed herself in the dynamic realms of TV Home Shopping and Live Selling Platforms resulting in personal sales of over $30 Million in retail sales for hundreds of brands across all commodities. Dawn has proven uniquely qualified to media train chefs, bartenders, sommeliers, interior designers, style experts, real estate professionals, athletes and personal trainers having hosted Reality Television, City Cooks, Cityline and Breakfast Television both in Vancouver and most recently, in Toronto where BT holds the #1 Morning Show Spot in Canada. While Dawn continues to work as an in-demand media trainer, in June 2023, Dawn announced the next level of professional development for Brands, Sales Representatives, Brand Ambassadors and Influencers. Drawing from her rich background as both a media trainer and TV Home Shopping Host, she launched Live Selling School and developed her signature Home Shopping Host (HSH) Method of Live Selling. As Principal of Live Selling School, Dawn shares professional tips on becoming comfortable on camera, while also teaching the essential skills and livestream sales strategies necessary to convert more customers from in-person shopping to e-commerce. Whether utilizing a specific Live Commerce platform or exploring other avenues on social media, Dawn Chubai's Home Shopping Host Method of Live Selling is adaptable to all commodities and Brand eCommerce strategies. While Dawn can still be seen on The Shopping Channel in Canada as a Jewellery Guest Host, other memorable credits include Hosting Breakfast Television in Vancouver and Toronto , Hometown Heroes Lottery spokesperson, Reality Television, CItyCooks, Cityline and in-arena host for the Vancouver Canucks. Dawn's professional affiliations include the National Speakers Board, Canadian Women in PR, and ACTRA (50+ film/TV credits) She is also a recipient of awards from the BC Association of Broadcasters and the Alberta Recording Industry Association (1999) for her debut jazz CD “New Chapters for an Old Book”. Dawn's second CD, “Under the Covers” was released in 2014. Sign up for Live Selling School: https://livesellingschool.mykajabi.com/a/2147775360/RfMEKcde Code: KYLIE for 15% off FOLLOW ME:  INSTAGRAM:  Officialkyliemontigney  Talkoffamepod  Facebook:  Officialkyliemontigney  Talkoffame  Twitter:  Kyliemontigney4  ABOUT ME:  Hi, I am Kylie! I love sports, spending time with my family, traveling, and meeting people that inspire me. I love listening to other people's stories and sharing their journeys.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One emerging sector of online retail showing promise as a channel is known as live commerce. Think of it as like QVC or Home Shopping Network, but online.

Den Auftakt unseres OMR-Festivalspecials macht Unternehmerin und Investorin Judith Williams. Unter anderem ist sie eines der Gesichter der TV-Sendung “Die Höhle der Löwen” und mittlerweile seit über 20 Jahren erfolgreich im Live Commerce tätig. In Folge #199 eures Digitalisierungspodcasts von Vodafone Business spricht sie live in unserer Podcastkabine mit Christoph Burseg darüber, wie sie ihr Verkaufstalent gefunden und daraus u.a. ein erfolgreiches Kosmetikunternehmen entwickelt hat. Wie hat sie ihr eigenes Kosmetikunternehmen aufgebaut und digitalisiert? Warum ist es essenziell, sich in Kund:innen hineinzuversetzen? Wie liefert man mit Produkten passgenaue Antworten, ohne dass Kund:innen Fragen stellen müssen? Und warum spielt Emotionalität im Verkauf so eine große Rolle? Außerdem gibt sie wertvolle Tipps zum Gründen und verrät, welche Frage sich jede:r Gründer:in unbedingt stellen sollte. Ihr Geheimnis? Neugier und Leidenschaft.

The way you shop online is changing. Live streaming has become a super popular way to shop for items, and Live Commerce is at the forefront of this new trend.But, so far the main venues for live shopping have been limited to private platforms like QVC or via affiliates operating on Amazon.Now there's a brand new way to set up live shopping video on your own website & on your social media accounts (yes, multicast!).Your video is linked directly to your Shopify, Square or Woocommerce & lets viewers click on the video, go directly to the product page and purchase - all while your live video keeps streaming!!Mind. Officially. Blown.This week's guest is Nicolas Bailliache, who's CEO of the shoppable video platform, Estreamly.comEpisode ResourcesMic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.Thanks for tuning into this week's episode of The Stand Out CEO Show!If you loved this episode and you're loving The Stand Out CEO Show series, there's one thing that I would love for you to do:Tell one friend.Share this episode with someone who you know who's a creative entrepreneur, who's building a stand out business and growing their personal brand.

On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce!Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can't be ignored.Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond.We loved having Nick on the show - we learnt a lot from this episode about how to implement Live Commerce into e-commerce businesses and we hope you do too! You can check out Switcher Studio & Cartr here:Switcher Studio: https://www.switcherstudio.com/Cartr: https://apps.shopify.com/cartrIf you're interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify Support the show

Digital marketplaces are here to stay and with the heightening customer expectations of the online shopping experience, live commerce enabler Upmesh is powering a shift towards live selling among merchants in the region. Its end-to-end solutions span the entire customer journey, from the initial livestream to order fulfilment. 

Durante a fase mais crítica da pandemia, as lives, transmissões ao vivo realizadas em ambiente digitais, viraram uma verdadeira febre. Esse sucesso foi terreno fértil para que o conceito de live commerce ganhasse espaço no Brasil. Sandra Montes, CMO do Olist, e Bruno Vasconcellos, diretor de e-commerce & canais remotos da Tim, discutem os próximos passos do formato. 

Neste episódio, a conversa é sobre um dos modelos de negócios mais globalizados a partir da China: live commerce. A partir dele, vamos entender A Nova fase do Live Commerce na China e seus reflexos no Brasil. Para falar sobre o tema, Felipe Leal, da StartSe University, In Hsieh da Chinnovation, Camila Ghattas e Vini Oliveira, da Foreseekers recebem Evelyn Marques, uma das principais live streamers brasileiras na China e Leader na Liveshop Academy. E também: Como setores como da agricultura e marcenaria crescem no live commerce; A forma como a China eliminou a pobreza passa pelo digital; Live streamer como profissão na China e muito mais! Aperte o play para conferir. --- Toda segunda-feira, às 17h, nós trazemos a versão podcast da transmissão ao vivo do nosso programa "A Hora da China", que reúne o que está acontecendo de mais importante no país -- seja em inovação, tecnologia, varejo, fintech, cultura e muito mais! Você pode se inscrever para conferir ao vivo aqui: https://www.startse.com/ahoradachina/ StartSe, a plataforma da educação do agora. app.startse.com

Fascinating chat on the eCommerce Odyssey Podcast with Nicholas Bailliache from eStreamly, a provider in the nascent space of Live stream shopping. Live streaming is HUGE in China (20% of online sales) and so undoubtedly it is going to be big in the west before long too. Nicholas has some great insights into how to make a success of live streaming events for your business.I was a sceptic but now I am a convert! I think that live streaming is an effective tool for connecting with audiences and making your business stand out. It also does not need to cost the earth - think of it more as a YouTube vlog. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message

Are we entering a new era of social commerce? Deanna Baisden, Creative Strategist, joins CEO Eric Dahan to discuss how livestreaming is transforming the shopping experience. Don't forget to subscribe to be the first to listen to our next episodes! Contact us: www.openinfluence.com Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

Topics Discussed and Key Points:●      The state of COVID in China going into the second half of 2021●      Why a work-from-home culture is probably not the future for China●      How consumer trends have evolved in the past 18 months●      Sectors to lead the charge in China's economic growth going forward●      What to expect at the 6.18 shopping festival this year●      The development of the live streaming/commerce craze●      How the IPO of JD's logistics division will impact consumer behavior, shipping, and logistics in the China market, along with Alibaba's competitive relationship with JD●      How the Biden administration is doing so far with regard to the U.S.-China trade war Episode Summary:Today on The Negotiation, we speak with Jacob Cooke, co-founder of WPIC Marketing and Technologies, to gain an up-to-the-minute understanding of how well China is economically recovering from COVID and what consumer trends to keep an eye on.Asked about the latest developments around COVID in China, Jacob says that the new normal is well underway: establishments are reopening and flight delays are once again a reality. The vaccine rollout has also been fairly smooth, even in big cities like Beijing.Travel, however, is still quite restrictive, severely limiting the opportunity for ex-pats to return to the country. It is unlikely that the work-from-home culture, at least among foreigners with business in China, is here to stay. From the challenges of working in oftentimes widely different time zones to a lack of high-touch relationship-building and collaboration, Jacob simply concludes, “I don't see work-from-home as being a thing here in China.”Regarding the shifts in consumer trends over time, Jacob says that there has obviously been greater interest in the health and wellness space, particularly around remote classes and online education. Fashion and cosmetics, which had both seen a downturn at the onset of lockdowns, are fast becoming thriving industries once again.Last year's 6.18 shopping festival saw a much bigger bottom line than 11.11. With the economy's drastic reawakening in 2021, the outlook for this year's festival seems even brighter, especially as the popularity of live streaming/commerce continues to organically attract more people to these thriving online consumer communities.JD Logistic's IPO will incentivize up-and-coming eCommerce platforms to tap into the resources of these giants. By extension, these new platforms will soon have the opportunity to compete on a relatively fairer playing field as long-time monopolies finally begin to operate independently. Key Quotes:“I've never been a real huge fan of work-from-home. I think you lose a lot in the collaboration between your team members. I think you lose a lot in terms of the relationship-building, the creativity—those moments of brilliance that you get from just working together. I don't see work-from-home as being a thing here in China.” “What we like about Southeast Asia as an up-and-coming market is that we've got income levels rising very fast, as well as it being a very young base.”

O varejo brasileiro movimenta R$ 1,9 trilhões anualmente. Ano a ano, o comércio digital vem ganhando força dentro do varejo crescendo a taxas de 15% a 25% ao ano. No entanto, com a pandemia, esse crescimento acelerou, e o comércio digital cresceu entre 60% e 70% apenas em 2020! A combinação entre o físico e o digital abrem, no entanto, um mundo de possibilidades para o varejistas que vão muito além da venda por uma plataforma de e-commerce. Tecnologias como big data, AI, AR, blockchain, messaging, live streaming e novas formas de pagamentos eletrônicos prometem revolucionar o segmento. Entender essas novas possibilidades e como elas de adequam aos diferentes tipos de comércio varejista é fundamental para aproveitar todo o potencial dessas tecnologias. Bem-vindo ao Futuro do Varejo ----------------------- Para conteúdos exclusivos do A Virada (mini episódios, lives e sorteios), siga o nosso Instagram. Para se aprofundar no assunto e ter acesso aos artigos, matérias e sites das empresas que citamos neste episódio, acesse o nosso Medium. Instagram: https://www.instagram.com/aviradapodcast/