Podcasts about live commerce

TikTok Shop's business is doing really badly in the US and the UK – even if TikTok doesn't say it out loud! But what does this mean for the TikTok Shop launch in Europe and for brands that want to jump on the bandwagon? That's what Valerie and Ingrid discussed in this episode with Ed Sander from Chinatalk. Ed explains that TikTok has clearly failed to meet its own targets in the US and sees that success in the West is taking much longer than expected. He shares many exciting insights into TikTok and live commerce: specific figures on the volume in Asia, cultural differences in shopping behavior, the lack of an agency landscape around live commerce, and the possible market share of TikTok in a few years. And he also knows why TikTok has repeatedly postponed the launch of its shop in Europe and, in contrast to Temu, is proceeding very cautiously with its expansion.Note from the sponsor Kaufland Global Marketplace:Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.Chapters:00:00 Introduction to TikTok Shop and Its Impact10:08 Ed Sander's Insights on TikTok's Performance19:54 Understanding Live Commerce and Its Challenges in the West23:39 The Challenges of Live Commerce in the US25:03 TikTok's Strategy and Market Expectations27:26 Cultural Differences in E-Commerce29:30 Product Suitability for Live Commerce31:03 TikTok's Approach to European Markets34:05 Future Outlook for TikTok Shop and Live Commerce

Assista a segunda Live Commerce do C.A.S.H. Fotográfico com Leo Saldanha. Live no Insta com foco em oportunidades e vendas será sempre às terças às 21h com promoções e ofertas especiais. Pode chamar de Polishop fotográfico, rs. Brincadeiras à parte, você que já acompanha o C.A.O.S. Fotográfico todas as segundas-feiras (21h no meu Instagram), onde compartilho conteúdos, dicas e bastidores do mundo da fotografia. Agora, temos uma novidade para agitar ainda mais o universo digital: a Live Commerce C.A.S.H. Fotográfico – “Compre Agora, Surpreenda-se Hoje”! Prometo não vender nada estilo "TekPix". Por que Live Commerce?O mercado digital está em constante evolução, e o live commerce surge como uma ferramenta poderosa para conectar marcas, produtos e público de forma interativa. Imagine uma transmissão ao vivo onde, além de conferir conteúdos de qualidade, você pode aproveitar ofertas exclusivas e se surpreender com produtos selecionados na hora! O que é o C.A.S.H. Fotográfico?A nova live, batizada de C.A.S.H. Fotográfico, é voltada para quem quer fazer compras de forma inteligente e descontraída. Diferente de promoções tradicionais com descontos abusivos, aqui o foco é demonstrar valor real por meio de:Ofertas Exclusivas: Vantagens, bônus e condições especiais que fazem a diferença na hora da compra.O nome C.A.S.H. é uma brincadeira que traduz a ideia deste novo programa: Compre Agora, Surpreenda-se Hoje. Essa abordagem traz urgência e, ao mesmo tempo, convida o público a experimentar algo novo e surpreendente!As ofertas da live ainda estão valendo! Confira e aproveite antes que acabe!As ofertas da live ainda estão valendo! Confira e aproveite antes que acabe!

Pode chamar de Polishop fotográfico, rs. Brincadeiras à parte, você que já acompanha o C.A.O.S. Fotográfico todas as segundas-feiras (21h no meu Instagram), onde compartilho conteúdos, dicas e bastidores do mundo da fotografia. Agora, temos uma novidade para agitar ainda mais o universo digital: a Live Commerce C.A.S.H. Fotográfico – “Compre Agora, Surpreenda-se Hoje”! Prometo não vender nada estilo "TekPix". No primeiro episódio terei duas convidadas especiais:Ana Campbell, fotógrafa, podcaster e criadora do programa Studios Brownie - Podcast de Fotografia | Estúdios Brownie (@estudiosbrownie)Flavia Perrin, fotógrafa e empresária, criadora do inspirador evento Trocando Idéias - Trocando Ideias (@trocandoideias.rj)Por que Live Commerce?O mercado digital está em constante evolução, e o live commerce surge como uma ferramenta poderosa para conectar marcas, produtos e público de forma interativa. Imagine uma transmissão ao vivo onde, além de conferir conteúdos de qualidade, você pode aproveitar ofertas exclusivas e se surpreender com produtos selecionados na hora! O que é o C.A.S.H. Fotográfico?A nova live, batizada de C.A.S.H. Fotográfico, é voltada para quem quer fazer compras de forma inteligente e descontraída. Diferente de promoções tradicionais com descontos abusivos, aqui o foco é demonstrar valor real por meio de:Ofertas Exclusivas: Vantagens, bônus e condições especiais que fazem a diferença na hora da compra.O nome C.A.S.H. é uma brincadeira que traduz a ideia deste novo programa: Compre Agora, Surpreenda-se Hoje. Essa abordagem traz urgência e, ao mesmo tempo, convida o público a experimentar algo novo e surpreendente!As ofertas da live ainda estão valendo! Confira e aproveite antes que acabe. Confira aqui: https://www.enfbyleosaldanha.com/post/assista-ao-primeiro-c-a-s-h-fotográfico-live-commerce-e-aproveite-ofertas-imperdíveis

In dieser Kassenzone-Folge diskutieren Karo und Alex den TikTok Shop Launch in Deutschland und dessen potenziellen Einfluss auf den E-Commerce. Während Karo überzeugt ist, dass Marken profitieren, wenn sie früh auf neue Plattformen setzen, bleibt Alex skeptisch. Ist Live-Shopping in Deutschland wirklich das nächste große Ding – oder eher ein kulturelles Phänomen aus China, das sich hier nicht durchsetzen wird? Mit über 21,8 Millionen Nutzer:innen allein in Deutschland könnte TikTok eine ernstzunehmende Alternative zu klassischen Online-Shops werden. TikTok Shop UK zeigt, dass Live Commerce funktionieren kann – aber nur mit einer durchdachten Content-Strategie. Denn: Viralität ist nicht planbar und um Ad-Fatigue zu vermeiden, müssen Marken anhaltend qualitativen Content liefern. Die Diskussion dreht sich auch um die Frage, wie Unternehmen ihre Marketing- und Vertriebsstrategien anpassen müssen. Funktioniert datengetriebenes Performance-Marketing à la Google Ads noch? Oder ist plattformspezifischer Content mittlerweile entscheidend? Brauchen Marken in Zukunft überhaupt noch einen eigenen Online-Shop? Karo glaubt, dass Multi-Channel-Strategien essenziell werden, um Konsument:innen dort abzuholen, wo sie täglich Stunden verbringen. Alex hingegen hält den Shop zumindest als „Abwicklungsmaschine“ für unverzichtbar. Wie sich TikTok Shop weiterentwickeln wird, welche Chancen und Herausforderungen auf Händler zukommen und ob Alex seine Heckenschere am Ende doch über TikTok kauft – all das erfahrt ihr in der neuen Kassenzone-Folge! Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

Conheça a realidade chinesa dos negócios e faça networking com executivos e empresas chinesas na *Missão China* da StartSe: https://eventosstartse.typeform.com/to/MGewCeOR?utm_source=imersao_china&utm_medium=youtube&utm_campaign=hora_da_china&utm_term=EP_03&typeform-source=www.youtube.com NESTE EPISÓDIO Live Commerce e o Impacto na Transformação do Consumo Digital: Uma Aula com Lulu (Titi) O live commerce, modelo revolucionário que une transmissão ao vivo e vendas, já é realidade consolidada na China e vem ganhando força em mercados globais. No episódio 4 da série “A Hora da China”, Lulu (Titi), especialista no tema, compartilha insights poderosos sobre como essa tendência vem moldando comportamentos de consumo e estratégias de negócios. Sobre a convidada: Lulu, também conhecida como Titi, é referência internacional em live commerce e influenciadora de tendências do mercado chinês. Com uma visão prática e experiência direta nesse ecossistema, ela detalha como o live commerce deixou de ser apenas uma estratégia de vendas para se tornar um estilo de vida que conecta marcas e consumidores. O que você vai aprender: • A evolução do live commerce na China e como ele se tornou um dos pilares do consumo digital. • Estratégias para engajamento e conexão emocional com o público durante as transmissões. • Casos reais de sucesso, desafios e como adaptar essas lições ao mercado brasileiro. Por que assistir: Entenda porque o modelo de live commerce é essencial para acompanhar a revolução do consumo digital e encontrar oportunidades de inovação no Brasil. Lulu traz uma perspectiva única, prática e inspiradora sobre como as empresas podem explorar essa tendência. Prepare-se para mergulhar no universo do live commerce e aprender diretamente de quem viveu e transformou o mercado.

In dieser Kassenzone-Folge spricht Karo mit Johannes Wechsler, Chief Digital Officer bei Bauhaus, über die digitalen Herausforderungen in der Baumarkt-Branche. Rund 25 Milliarden Euro werden jährlich in deutschen Baumärkten umgesetzt, der Online-Anteil liegt dabei gerade einmal bei 10%. Bauhaus, einer der führenden Baumärkte in Europa, setzt verstärkt auf E-Commerce und digitale Kundenaquisition durch Content Marketing. Ein zentrales Thema des Gesprächs ist der noch geringe Online-Anteil im Home-Improvement-Markt und die Bemühungen von Bauhaus, das zu ändern. Johannes erklärt, warum Baumarktprodukte online schwer verkäuflich sind und wie Bauhaus diesen Herausforderungen mit digitalen Tools und einer optimierten Logistik begegnet. Neben der Digitalisierung des Verkaufsprozesses spricht Johannes auch über die Marketingstrategien von Bauhaus, etwa den Einsatz von Live-Commerce und Video-Content in sozialen Medien. Zudem spielt die Bauhaus-App, mit 250.000 aktiven Nutzern, eine wichtige Rolle in der Kundenbindung, indem sie Online-Bestellungen mit stationären Käufen verbindet. Abschließend gehen Karo und Johannes noch auf die aktuellen Marktveränderungen und die Notwendigkeit ein, Retail Media und Marktplätze auszubauen, um das Wachstum weiter voranzutreiben. Mehr zu den Strategien von Bauhaus, die Zukunft des Baumarktesund alles, was Bauhaus bewegt, hört ihr in der neuen Podcast-Folge! Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

Bom dia! Esse episódio é um oferecimento de REMESSA ONLINE e ALWAYS FIT MUNDO: Presidente declara lei marcial na Coreia do Sul, mas Parlamento derruba BRASIL: Um giro pelas principais manchetes do dia por aqui TECH: Índia aposta na tecnologia para despoluir ar NEGÓCIOS: TikTok tem "estreia" do live-commerce em uma Black Friday ECONOMIA: Giro pelas notícias que movimentaram o mercado

In dieser Spezialfolge unseres Cheftreff Podcasts nimmt Host Sven Rittau Dich mit auf eine faszinierende Reise durch die innovative E-Commerce-Landschaft Chinas. Gemeinsam mit dem China-Experten Ed Sander berichtet er von der K5 X-PEDITION nach Shanghai, Hangzhou und Peking und teilt wertvolle Einblicke in die dynamische Welt des chinesischen Online-Handels. Ed und Sven diskutieren die Dominanz von Plattformen wie WeChat, Alipay und Meituan und erklären, wie diese Apps das tägliche Leben der chinesischen Verbraucher prägen. Sie beleuchten außerdem die unterschiedlichen Strategien, mit denen chinesische Tech-Giganten ihre Ökosysteme aufbauen, analysieren die Entwicklung von Live-Commerce in China und sprechen über die rasante Expansion chinesischer Plattformen in neue Geschäftsbereiche. In der Folge mit Ed Sander und Sven Rittau lernst Du:

La evolución del comercio digital trae innovaciones en los modelos de negocio y de logística que están redefiniendo la experiencia del cliente. Hoy conversamos con un experto para entender: ¿Qué oportunidades se vienen en 2025? ¿Qué son el Social commerce, C-Commerce, Quick-Commerce, Live-Commerce y Full-Commerce?  En el episodio 104 de CONVERSACIONES [CON IMPACTO], el podcast de IMPACT/LATAM, conversamos con Miguel Angel Vergara sobre E-Commerce en todas sus variantes y nuevas tendencias. Además nos comenta sobre la propuesta Full-commerce de Instance Latam y su experiencia al internacionalizar la empresa.   Miguel Angel es cofounder & CEO de Instance, la principal aceleradora de comercio electrónico de habla hispana en América Latina. También participa como mentor y colaborador en Start-Up Chile, UDD Ventures, CTO Fellowship de AWS, Google For Startups y Brixton Ventures.  Más info sobre el invitado: https://www.linkedin.com/in/ecommerceaccelerator/ 

In this episode of the Impulso podcast, Jianggan Li is joined by Blake Larson, Ex-Global Managing Director at Lalamove, and Alexander Le, Ex-Managing director at Rocket Internet. Tune in as the three former Rocket Internet pioneers turned founders share their candid reflections on leadership, personal fulfilment, and their journey through the highs and lows of the startup world. In the first part of this series, they dive into: What it takes to be a good founder; The lonely road of being a founder; The contrast between builders who love creating and those better suited for managing large teams; Challenges faced in the early days of Easy-taxi Chapters: 0:00 Intro 1:11 Being a founder is lonely 3:50 Entrepreneurs vs Managers 6:30 Dealing with growing organisational complexity 15:30 Reflections on Rocket Internet and EasyTaxi Featured materials:  Momentum Works Immersion: Ecommerce & Live Commerce

Bom dia! Esse episódio é um oferecimento de ADEMICON e SINCH Aqui está o que você precisa saber hoje: 1) Países europeus vão voltar a saber o que é um corte nos juros2) Tour pelas principais manchetes do Brasil3) Os clones de AI vão poder ocupar nossos lugares nas reuniões4) Zara vai expandir suas lives no estilo Polishop5) Texas quer abrir sua própria bolsa para acabar com o domínio de NY --- Send in a voice message: https://podcasters.spotify.com/pod/show/waffleradio/message

In the latest episode of the Impulso podcast, we are joined by special guest Shawn Teow (who makes his podcast debut), diving deep into live commerce in Southeast Asia.   Shawn, the co-founder and former COO of Upmesh, now leads his new venture, Hitwave, which aims to connect live sellers in SEA with cross-border brands. With over five years of experience in live commerce in Southeast Asia, he has a wealth of insights to share.    Tune in as Shawn discusses the current state of live commerce in Southeast Asia, describing it as "patchy" due to different stages of development and category focuses; explores the competitive landscape between major platforms like TikTok, Shopee, and Facebook; as well as the critical factors needed for live commerce to thrive in the region - audience growth, content quality, and the role of mid-scale domestic brands.   Is Southeast Asia at the tipping point of live commerce? Check out our latest episode for more insights and our predictions on the future of live commerce in Southeast Asia   Featured materials:  Is MCN a good business model?, The Impulso Podcast Why you should join MW Live Commerce immersion to Hangzhou, TheLowDown

“In China's online business, one or two years is not a very long time… it changes so fast.” - Connor Li shares insights on the rapidly evolving live commerce scene in China in the latest episode of the Impulso Podcast.   Is China already transitioning into the second phase of live commerce?   Connor is the head of curriculum development at Ji Tang, a “S Level” MCN in China, managing 170+ influencers, with a total of more than 200 million followers. He was also a featured speaker at Momentum Works' March Live Commerce Immersion event.   Tune in as he shares his insights on the evolution of live commerce in China and: The rise of key opinion consumers (KOCs);  Who do consumers trust - KOLs or KOCs; Ji Tang's approach to collaborating with KOCs; Measuring the ROI of using KOCs as a marketing strategy; Advice on those who want to learn about China's live commerce ecosystem.

In this latest episode, Jianggan takes over as the host, and interviews the team, Sabrina, Yorlin and Liz, about Momentum Works recent Live Commerce immersion, where we brought 20+ delegates from Southeast Asia to Shenzhen.    During the 3 day immersion, participants engaged in over 10 visits, including exclusive tours of leading MCNs. Tune in as we reflect on the trip, sharing memorable experiences -  going behind-the-scenes at MCN studios, interactions with AI virtual hosts, and gaining insights into China's live commerce ecosystem from our panel of expert speakers.   Interested in going behind-the-scenes at MCN studios? Or want to delve deeper into China's live commerce landscape?   Join the Momentum Work Live Commerce Immersion taking place from 28 to 30 May in Hangzhou, China. Register here! You'll have the opportunity to engage in equally impactful visits, discussions, and networking sessions with expert practitioners and potential partners.    Featured materials:  Live Commerce Immersion [May], Momentum Works Live Commerce Immersion [March - completed], Momentum Works  Five top learnings from MW Live Commerce Immersion to China, TheLowDown

China's live commerce industry is not just big—it's a trillion-dollar powerhouse with a vast ecosystem, encompassing MCNs, enablers, logistics, and more.    With only a month away from Momentum Works upcoming live commerce immersion in Shenzhen, China (where participants will have will visit/meet key players in this ecosystem), we wanted to address some common questions we've received from interested participants, as well as share insights into the ecosystem and trends of live commerce in China.    Tune into this latest episode where we uncover the driving forces behind China's live commerce boom, explore its potential in the US and Southeast Asia, and contemplate the future and influence of AI in this space.    Featured materials: Live Commerce Immersion, Momentum Academy Live commerce in Southeast Asia report, Momentum Works How did this company reach $280m sales in Live commerce?, The Low Down  Why are AI virtual hosts not yet dominant in live commerce?, The Low Down

The Talk of Fame Podcast got to chat with Dawn Chubai! Dawn has worked in the broadcasting industry Nationally on Television screens for the last 23 years. In 2017, she took those On- Camera Hosting skills and actively immersed herself in the dynamic realms of TV Home Shopping and Live Selling Platforms resulting in personal sales of over $30 Million in retail sales for hundreds of brands across all commodities. Dawn has proven uniquely qualified to media train chefs, bartenders, sommeliers, interior designers, style experts, real estate professionals, athletes and personal trainers having hosted Reality Television, City Cooks, Cityline and Breakfast Television both in Vancouver and most recently, in Toronto where BT holds the #1 Morning Show Spot in Canada. While Dawn continues to work as an in-demand media trainer, in June 2023, Dawn announced the next level of professional development for Brands, Sales Representatives, Brand Ambassadors and Influencers. Drawing from her rich background as both a media trainer and TV Home Shopping Host, she launched Live Selling School and developed her signature Home Shopping Host (HSH) Method of Live Selling. As Principal of Live Selling School, Dawn shares professional tips on becoming comfortable on camera, while also teaching the essential skills and livestream sales strategies necessary to convert more customers from in-person shopping to e-commerce. Whether utilizing a specific Live Commerce platform or exploring other avenues on social media, Dawn Chubai's Home Shopping Host Method of Live Selling is adaptable to all commodities and Brand eCommerce strategies. While Dawn can still be seen on The Shopping Channel in Canada as a Jewellery Guest Host, other memorable credits include Hosting Breakfast Television in Vancouver and Toronto , Hometown Heroes Lottery spokesperson, Reality Television, CItyCooks, Cityline and in-arena host for the Vancouver Canucks. Dawn's professional affiliations include the National Speakers Board, Canadian Women in PR, and ACTRA (50+ film/TV credits) She is also a recipient of awards from the BC Association of Broadcasters and the Alberta Recording Industry Association (1999) for her debut jazz CD “New Chapters for an Old Book”. Dawn's second CD, “Under the Covers” was released in 2014. Sign up for Live Selling School: https://livesellingschool.mykajabi.com/a/2147775360/RfMEKcde Code: KYLIE for 15% off FOLLOW ME:  INSTAGRAM:  Officialkyliemontigney  Talkoffamepod  Facebook:  Officialkyliemontigney  Talkoffame  Twitter:  Kyliemontigney4  ABOUT ME:  Hi, I am Kylie! I love sports, spending time with my family, traveling, and meeting people that inspire me. I love listening to other people's stories and sharing their journeys.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

[English translation below]

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show NotesConnect With: Ronald C. Pruett, Jr.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One emerging sector of online retail showing promise as a channel is known as live commerce. Think of it as like QVC or Home Shopping Network, but online.

Den Auftakt unseres OMR-Festivalspecials macht Unternehmerin und Investorin Judith Williams. Unter anderem ist sie eines der Gesichter der TV-Sendung “Die Höhle der Löwen” und mittlerweile seit über 20 Jahren erfolgreich im Live Commerce tätig. In Folge #199 eures Digitalisierungspodcasts von Vodafone Business spricht sie live in unserer Podcastkabine mit Christoph Burseg darüber, wie sie ihr Verkaufstalent gefunden und daraus u.a. ein erfolgreiches Kosmetikunternehmen entwickelt hat. Wie hat sie ihr eigenes Kosmetikunternehmen aufgebaut und digitalisiert? Warum ist es essenziell, sich in Kund:innen hineinzuversetzen? Wie liefert man mit Produkten passgenaue Antworten, ohne dass Kund:innen Fragen stellen müssen? Und warum spielt Emotionalität im Verkauf so eine große Rolle? Außerdem gibt sie wertvolle Tipps zum Gründen und verrät, welche Frage sich jede:r Gründer:in unbedingt stellen sollte. Ihr Geheimnis? Neugier und Leidenschaft.

Il live shopping sui social è il futuro? Non per Instagram che abbandona il progetto dopo qualche anno di test. Il progetto si sposta sui reel? ==== Non vuoi perderti nessuna puntata? Segui il canale: https://t.me/mariomoronicanale Vuoi collaborare con me o chiamarmi per un evento:  mario@mariomoroni.it Buon Caffettino! Learn more about your ad choices. Visit megaphone.fm/adchoices

Esta semana queremos conocer el "Informe de Tendencias 2023, en los ámbitos del Marketing, la Publicidad y la Comunicación", elaborado por la Agencia EVERCOME: la Publicidad de las SVOD a las AVOD; Consumidores supersuscriptores"; el Live Commerce; Datos y Publicidad en la era cookieless;....son algunas de las 25 tendencias presentadas

Programa "enComunicación" - 24 enero 2023

Even though selling through Facebook Live has been gaining popularity in Southeast Asia for years, many vendors are still going through their comments afterward and using pen-and-paper to collect orders. Wong Zi Yang, CEO, explains how Upmesh automates the checkout process and ultimately, the intent for its final form as a platform where people can discover new live commerce sellers across different social media platforms.Image Credit: Upmesh Facebook Page

The way you shop online is changing. Live streaming has become a super popular way to shop for items, and Live Commerce is at the forefront of this new trend.But, so far the main venues for live shopping have been limited to private platforms like QVC or via affiliates operating on Amazon.Now there's a brand new way to set up live shopping video on your own website & on your social media accounts (yes, multicast!).Your video is linked directly to your Shopify, Square or Woocommerce & lets viewers click on the video, go directly to the product page and purchase - all while your live video keeps streaming!!Mind. Officially. Blown.This week's guest is Nicolas Bailliache, who's CEO of the shoppable video platform, Estreamly.comEpisode ResourcesMic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.Thanks for tuning into this week's episode of The Stand Out CEO Show!If you loved this episode and you're loving The Stand Out CEO Show series, there's one thing that I would love for you to do:Tell one friend.Share this episode with someone who you know who's a creative entrepreneur, who's building a stand out business and growing their personal brand.

Com uma jornada com cada vez mais pontos de contato, qual a estratégia a oferecer? Renato Grego, CMO da Westwing aposta na complementaridade. O marketplace, que existe há 11 anos no Brasil, ampliou seu campo de atuação e, nos últimos dois anos, abriu oito lojas entre São Paulo e o Rio de Janeiro.Para conhecer mais sobre a estratégia e a expansão da Westwing, ouça ou veja o novo episódio do Commerce Connections On Air, apresentado por João Rivas e com a participação de  Rodrigo Rodrigues, Diretor de Soluções ao Cliente do Google. O videocast Commerce Connections On Air traz conteúdos dedicados ao universo de commerce, com especialistas do Google e convidados. Eles compartilham as melhores experiências sobre a conexão entre consumidores e marcas. Acompanhe.

On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce!Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can't be ignored.Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond.We loved having Nick on the show - we learnt a lot from this episode about how to implement Live Commerce into e-commerce businesses and we hope you do too! You can check out Switcher Studio & Cartr here:Switcher Studio: https://www.switcherstudio.com/Cartr: https://apps.shopify.com/cartrIf you're interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify Support the show

Customers use LiSA to create live and social commerce experiences. These events are embedded on a subdomain of a retailer, publisher, or brand's website and integrate with commerce platforms such as Salesforce, Magento, and Shopify. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/lisa-sophie-freres . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

Digital marketplaces are here to stay and with the heightening customer expectations of the online shopping experience, live commerce enabler Upmesh is powering a shift towards live selling among merchants in the region. Its end-to-end solutions span the entire customer journey, from the initial livestream to order fulfilment. 

Durante a fase mais crítica da pandemia, as lives, transmissões ao vivo realizadas em ambiente digitais, viraram uma verdadeira febre. Esse sucesso foi terreno fértil para que o conceito de live commerce ganhasse espaço no Brasil. Sandra Montes, CMO do Olist, e Bruno Vasconcellos, diretor de e-commerce & canais remotos da Tim, discutem os próximos passos do formato. 

No fundo, estratégia é sobre fazer apostas. Por mais desconfortável que seja ler isso, é a verdade. Por não ser uma ciência exata e não termos certeza do resultado das nossas escolhas, a condição de aposta está dada. Porém, um processo responsável de tomada de decisão apoiado em dados pode reduzir muito o risco dessa aposta. E é sobre isso o papo de hoje aqui no Sinapses. Antes disso, Felipe Senise e Daniel De Tomazo falam sobre o que está acontecendo nas redes sociais, que não conseguiram ainda fazer suas plataformas de comércio decolarem.DICAS E REFERÊNCIASCurso | Decision Intelligencehttps://cursos.sandbox.ee/classes/decision-intelligenceMatéria | Instagram, Facebook, YouTube, and other major platforms were supposed to break through in social shopping this year, but results have been mixed. Here's what they've done to woo influencers and brands — and what they've already abandoned.https://www.businessinsider.com/what-brands-creators-think-of-instagram-youtube-social-shopping-push-2022-7Conceito | Streelight Effecthttps://en.wikipedia.org/wiki/Streetlight_effectLivro | O Sinal e o Ruídohttps://www.amazon.com.br/sinal-ru%C3%ADdo-Nate-Silver/dp/8580573467Filme | Moneyball: O Homem que Mudou o Jogohttps://www.primevideo.com/detail/O-Homem-Que-Mudou-O-Jogo/0MRUQ2RX6HVX1K13VYGP1K9OO9?_encoding=UTF8&language=pt_BRSANDBOX NAS REDESAcesse o site da Sandbox para conhecer nossos curso: http://sandbox.eeInstagram: @sandbox_eeLinkedin: http://linkedin.com/school/sandbox-escola-de-estratégiaEmail: contato@sandbox.ee

Noticias para las tienditas y misceláneas: la compra a granel ha regresado. Son buenas noticias (malas para el mercado, pero buenas para el empresario). ¿Oxxo mató a las tienditas? ¿es un buen negocio poner una en este momento? 63% de los mexicanos deciden su compra por el precio…así que, ya saben. Toda esta información es cortesía de los estudios de mercado de Kantar. Además: Live commerce. Lo van a ver por todas partes, es el nuevo hype. Pero…¿realmente es útil? ¿es momento de invertir en él? La industria del live shopping ya ha tenido sus hitos: millones de dólares vendidos en sesiones realizadas en China. Claro, se devolvió el 43% de lo comprado…pero pues hubo “la ilusión”. ¿Quién puede hacer live shopping? ¿cómo lo está haciendo Amazon en Estados Unidos? Todo indica que al final, se acerca la venganza de la persona de la encantadora persona de ventas. ¡Que chille! Se acercan las fiestas patrias: ¿cómo hacer promociones? ¿desde cuándo? Hacemos ejemplos de promociones con una tortería, una agencia digital y una cafetería. Así que pongan atención. Una cosa del Diccionario de marketing: Net Promoter Score. ¿qué es? ¿por qué es tan útil? ¿cómo implementarlo? Bueno…eso de como implementarlo nos salió un poco confuso, pero si lo repiten varias veces le van a entender. Es más, hasta hacemos un ejemplo de como usarlo en su matrimonio…o no. Un problema: usted tiene stock de más y ya pasamos la mitad del año. ¿cómo moverlo? Hacemos ejemplos con una pastelería, una tintorería y una zapatería. De hecho, podrían volarse algunas ideas. Cerramos con lo más pedido: tips para mejorar tu C.V.

Neben der signifikanten Verbesserung der Customer Experience gab es für HSE Home Shopping Europe eine klare wirtschaftliche Vision: der Aufbau einer Cross-Selling-Funktionalität mittels Recommendation Engine. In der Einführung einer Conversational AI Lösung sah HSE den perfekten technologischen Ansatz, um die Vision zum Leben zu erwecken. Realisiert wurde daher ein Phonebot zusammen mit Parloa und MUUUH!

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No #talk2biz desta semana, Bruno Garcia (@bruno_talk2biz) receba a professora e especialista em Marketing Digital Juliane Souza (@juliane_marketing) para um papo sobre as perspectivas do live commerce (comércio eletrônico por meio de transmissões ao vivo), uma modalidade que promete abrir novos caminhos e possibilidades para o setor. Em meio ao rápido crescimento dos canais digitais, as transmissões ao vivo com plataformas de venda integradas vêm ganhando mais e mais espaço, com a promessa inclusive de que grandes players e plataformas de transmissão como YouTube e Instagram criem suas próprias ferramentas. O quanto o live commerce pode ampliar o alcance do e-commerce tradicional? Será que finalmente teremos uma experiência de e-commerce integrada com as nossas smart TVs? E diante de tantos players fortíssimos que atuam com comércio eletrônico, quais deles estão mais antenados com tais tendências e preparados para explorar este novo formato? Não deixe de ouvir! #talk2biz #podcast #marketing #gestao #estrategia #inovacao #consumo #tendencia #ecommerce #comercioeletronico #livecommerce #socialcommerce #analise #cenarios #vuca #vantagemcompetitiva #mudanca #complexidade #transformacao #digital #marketingdigital #mobilecommerce #integracao #smarttvs #consumo #comportamento #consumidor #pandemia #covid19 #amazon #aliexpress #shopee #youtube #twitch #instagram #magalu #magazineluiza #americanas Conheça o canal Talk2Biz no YouTube, vídeos novos três vezes na semana. Clique aqui!

Neste episódio, a conversa é sobre um dos modelos de negócios mais globalizados a partir da China: live commerce. A partir dele, vamos entender A Nova fase do Live Commerce na China e seus reflexos no Brasil. Para falar sobre o tema, Felipe Leal, da StartSe University, In Hsieh da Chinnovation, Camila Ghattas e Vini Oliveira, da Foreseekers recebem Evelyn Marques, uma das principais live streamers brasileiras na China e Leader na Liveshop Academy. E também: Como setores como da agricultura e marcenaria crescem no live commerce; A forma como a China eliminou a pobreza passa pelo digital; Live streamer como profissão na China e muito mais! Aperte o play para conferir. --- Toda segunda-feira, às 17h, nós trazemos a versão podcast da transmissão ao vivo do nosso programa "A Hora da China", que reúne o que está acontecendo de mais importante no país -- seja em inovação, tecnologia, varejo, fintech, cultura e muito mais! Você pode se inscrever para conferir ao vivo aqui: https://www.startse.com/ahoradachina/ StartSe, a plataforma da educação do agora. app.startse.com

Fascinating chat on the eCommerce Odyssey Podcast with Nicholas Bailliache from eStreamly, a provider in the nascent space of Live stream shopping. Live streaming is HUGE in China (20% of online sales) and so undoubtedly it is going to be big in the west before long too. Nicholas has some great insights into how to make a success of live streaming events for your business.I was a sceptic but now I am a convert! I think that live streaming is an effective tool for connecting with audiences and making your business stand out. It also does not need to cost the earth - think of it more as a YouTube vlog. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message

Com a internet, novas formas de chegar ao consumidor foram desenhadas. Com a pandemia, essas mudanças foram aceleradas e hoje existe um universo inteiro para explorar. Foi na pandemia também, que as Live Commerce chegaram ao Brasil com o objetivo de tornar mais próximo o contato entre empresas e consumidores (e claro, ajudar os negócios a manterem suas portas abertas). O fato é que o formato tem trazido resultados. Mas o que tem de tão especial nessa tal live commerce? Serve para o meu negócio. Neste episódio, você vai descobrir! 

15 Min Listen TimeWho is the customer? Ranking U.S. Generations on Their Power and Influence Over Society (visualcapitalist.com) The Seven Layers of the Metaverse The Metaverse Value-Chain. Trillions of dollars are pouring into… | by Jon Radoff | Building the Metaverse | Medium Snow Crash Snow Crash - Wikipedia Ready Player One Ready Player One - Wikipedia Colin Vs Cuthbert The Colin vs. Cuthbert caterpillar dispute: what's the latest? - The infolaw Partner Showcase What would you like to talk about ? Physical Stores, Meta Commerce, Live Commerce, Pre Loved/ Circular, Purpose Driven Commerce, Technology Driven, E-commerce Contact mailto:alex@theretailpodcast.com

Este texto fue publicado originalmente por Juan Carlos Luján en Tendencias 2022: encuentro de creadores y periodistas en la nueva economía, un ejercicio colaborativo sin precedentes en Iberoamérica publicado por Story Baker Academy. En su colaboración, Juan Carlos Luján escribe sobre el rol creciente que tendrá el Live Commerce como una fuente de ingresos para medios y creadores de contenido, así como potencial solución para marcas que quieran innovar en la forma en que promueven sus productos. El Live Commerce es una tendencia probada en Asia y con niveles prometedores de crecimiento en Estados Unidos y Latinoamérica. Descarga aquí Tendencias 2022: https://www.tendenciasmedia.com/Suscríbete a mi newsletter: https://www.storybaker.co/ See acast.com/privacy for privacy and opt-out information.

US retailers and brands are starting to jump on the live commerce bandwagon. In this episode, Media.Monks SVP, Group Account Director, Erika Lang discusses shifting consumer behaviors, gamification of shopping, and tips on how brands can leverage live commerce as a piece of their overall marketing strategy. Put your headphones on, and let's experiment together! 

Bienvenue dans cette nouvelle capsule avec Benoît Cizeron ! Avez-vous déjà suivi une session de live-shopping ? Le concept, venu d'Asie - et de Chine tout particulièrement - s'est développé en Europe à la faveur des confinements, comme une solution face à la fermeture des magasins, pour permettre des expériences d'achat en ligne plus humanisées. Les mauvaises langues diront que ce n'est rien de moins que du télé-achat réinventé par les influenceurs. Sauf que le live-commerce, c'est bien plus que ça…  Je laisse la parole à Benoît Cizeron, VP Live Commerce d'IAdvize. Comme son titre l'indique, c'est l'expert avec un grand E du sujet. Bonne écoute !

Il social live commerce o shopatainment è la trasposizione delle televendite sui social media. Un fenomeno cresciuto in Cina che arriverà anche in Occidente.

Como o Live Commerce pode engajar compradores? De que maneira sua empresa pode criar parcerias com influencers e oxigenar sua base de shoppers? Os especialistas do Google Victor Brotto, Executivo de Contas para Varejo, e Sergio Teijido, Gerente de Insights, recebem João Pedro Paes Leme, Sócio e Cofundador da Play 9, que compartilha suas exitosas experiências em eventos do gênero. A apresentação é de André Castro.Dados revelam que 70% dos brasileiros conectados afirmam já terem comprado algo visto em um vídeo no YouTube. E mais da metade das pessoas que assistem a vídeos sobre algum produto ou serviço ficam mais interessadas em conhecer um produto ou marca. Os números impressionam e confirmam que o Live Commerce é uma tendência.  A cada semana, a série de podcasts Commerce Connections On Air traz conteúdos dedicados à arte de vender, com especialistas do Google e outros convidados para compartilhar experiências sobre a conexão entre consumidores e marcas. Acompanhe.Fontes (1)1 Consumers' New Shopping Experience 2019, float. | Google Consumer Survey. Setembro 2020 n=15002 New Behavior Due to Covid, GSC, 2020.

Dopo il boom in Cina, prende piede anche in Italia il social live commerce, o livestream shopping, le vendite in diretta sui social media, sorta di televendite 4.0. Una formula che, secondo McKinsey, entro il 2026 interesserà una quota compresa tra il 10 e il 20% degli acquisti online. Tra vecchie speranze e nuovi timori riparte la stagione dello sci, forte di un alleato fondamentale: la tecnologia. Focus sui trend dedicato a durabilità e longevità nei consumi, dal diritto alla riparazione ai programmi di riacquisto dell'usato dei brand fino alle nuove tecniche di produzione circolare.

In today's episode we talk about Myntra's gamble with influencer-led live commerce and what it means for the industry

Something BIG is about to hit the e-comm world and most entrepreneurs are oblivious to it.    I'm talking about “Live Commerce”. A live shopping experience that's changing the way your customers shop, forever.    And today, my guest is Róbert Tarabčák, the CEO of a new startup called Korkuma. A new platform providing tools and resources for companies to run live shopping experiences.    If you're doing anything in the e-comm space, you should check this one out.

Você já imaginou assistir o agricultor colher a maçã que você vai comprar e comer? Isso já acontece na China. O live commerce, transmissão ao vivo para apresentar produtos aos espectadores, já está acontecendo inclusive no agronegócio. Neste episódio de A Hora da China, Felipe Leal (StartSe), Camila Ghattas (Foreseekers), In Hsieh (Chinnovation) e Vinicius Oliveira (Foreseekers) mostram uma live commerce acontecendo ao vivo e o impacto dessa tendência no varejo chinês. Ao longo do episódio, eles ainda discutem: - O mercado de bicicletas sob demanda no país; - O segmento de bebidas alcoólicas; - E muito mais! --- Semanalmente, nós traremos o áudio da transmissão ao vivo do nosso programa "A Hora da China", que reúne o que está acontecendo de mais importante no país -- seja em inovação, tecnologia, varejo, fintech, cultura e muito mais! Você pode conferir a gravação ou ao vivo no www.youtube.com/StartSeOficial. StartSe, educação do agora. app.startse.com

Esse é o bate-papo sobre os desafios do ecommerce da Shoptime onde Gustavo Esteves, CEO da Métricas Boss e diretor da Ecommerce Pro, debate o assunto com a participação ilustre da Briza Bueno, Head de Marketing do Shoptime. Nesse bate-papo falamos sobre: - O que falamos de Live Commerce hoje, o Shoptime já faz tem 16 anos e na TV. Como é a relação da TV com o Ecommerce, como isso é planejado, quais os resultados? - Como são os resultados de vendas de uma ação como a Live Show do Wesley Safadão? - Como que na prática acontece essa relação de revenda, marketplace e produto de marca própria? Como conseguem balancear as ofertas, divulgações e afins? E como tratam a marca Fun Kitchen, como é a parte dos lançamentos dos produtos? - Como é a integração na prática desse O2O e como é o resultado dessa entrega praticamente a jato? - Como é a adoção do consumidor com o uso do app? O consumidor se adaptou a essa realidade? DICA FINAL… Crie sua Loja na Reserva INK - https://bit.ly/3DxZocY Deixe seu dia em alta performance com a Caffeine Army > https://bit.ly/3jb7Wgx Site > www.batepaposobreecommerce.com.br Site Ecommerce Pro > www.ecommercepro.com.br Instagram Ecommerce Pro > @ecommerceprofissional

Robert is the CEO and Founder of Prague-based eCommerce live streaming company, Korkuma. He came up with the idea for Korkuma last year when businesses were struggling with the second wave of the pandemic and wanted to come up with a solution that blurred the line between offline and online shopping. His answer was live streaming - and with extremely successful results from his Beta testing, he's raring to make Korkuma live to the world so that eCommerce stores like yours can start reaping the benefits. In this episode, Robert discusses exactly how live streaming works for eCommerce businesses and how you can seamlessly incorporate it into your sales strategy. He busts some of the fears that businesses have when it comes to live streaming, such as not having a big enough budget to make live streaming successful, or not having the technical experience to pull it off. Robert also talks about how live streaming can work for specific industries and how easy it is to get started. Want to get a step ahead of your competitors? Well it's time to throw your customers into a whole new experience with live streaming. Get listening to find out how you can get started!

DMN335 อัพเดทพฤติกรรม social commerce และ live commerce ในไทย by CREATIVE TALK

DMN335 อัพเดทพฤติกรรมการ social และ live commerce ในไทย by Narongyod Mahittivanicha

Nicole shares why live commerce is the next wave of the e-commerce revolution and why all retailers should master it now. --- Support this podcast: https://anchor.fm/youhavetowearsomething/support

No episódio de hoje, @biagranja e @rafalotto, conversam com Henrique Diaz, Líder de Tendência e Futuro da Box 1824, que estava lá com a gente naquele estudo de 2019 e Monique Lima, que visionária, em março de 2020, fundou o Mimo Live Sales, a primeira plataforma de Live Commerce (Shopstream) da América Latina e que hoje já tem mais de 700 marcas inscritas e já fez lives pra vender de um tudo, sobre a nova tendência no mercado que é o Live Commerce, o novo "Shoptime" da internet.

การทำ Live Streaming เป็นลูกเล่นที่น่าสนใจสำหรับการทำคอนเทนต์ในปัจจุบัน และเราก็สามารถเอาเทคโนโลยีนี้มาใช้ในการทำคอนเทนต์ การตลาด รวมทั้งขายของได้ด้วย เรามาคุยกันใน Episode นี้ครับว่า Live Commerce น่าติดตามอย่างไร

Esse é o bate-papo sobre os desafios do ecommerce da FARM global, onde Gustavo Esteves CEO da Métricas Boss e diretor da Ecommerce Pro, debate o assunto com a participação ilustre de Marcel Martins, Gerente de Ecommerce no Grupo Soma. Nesse bate-papo falamos sobre: - Como é a estrutura da Live Commerce, Pré da Pré, e como preparam o Lojix? - 30% OFF na primeira compra, Frete expresso para o RJ e o "provador em casa", como pensam nessa usabilidade em de fato em resolver dores dos clientes? - Como é trabalhado a integração entre loja física e online? E como lidam com a concorrência indireta dos revendedores? - Como os times de CRM e Comercial trabalham em conjunto para conseguir fazer um bom trabalho? RFM (Recência, Frequência e Monetariedade) é utilizado na estratégia? - Como hoje a FARM trabalha com a parte de análise de dados para o site, APP e produtos? Como é a rotina para dar vida a essas informações e transformá-las em execução? - Como a FARM executa o seu planejamento de Ecommerce? É um planejamento anual que é revisto mensalmente, a cada 3 meses, como conseguem planejar tudo, comercial, marketing, CRM, Ecommerce, Logística, Estoque, para que os resultados aconteçam? - Episódio sobre omnichannel: http://batepaposobreecommerce.com.br/omnichannel/ - DICA FINAL... Site > www.batepaposobreecommerce.com.br Site Ecommerce Pro > www.ecommercepro.com.br Instagram Ecommerce Pro > @ecommerceprofissional Patrocinador Conta Simples > https://enp.vc/contasimples Patrocinador Caffeine Army> https://bit.ly/3jb7Wgx

One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales. 

Are we entering a new era of social commerce? Deanna Baisden, Creative Strategist, joins CEO Eric Dahan to discuss how livestreaming is transforming the shopping experience. Don't forget to subscribe to be the first to listen to our next episodes! Contact us: www.openinfluence.com Get social: Instagram: https://www.instagram.com/openinfluence LinkedIn: https://www.linkedin.com/company/openinfluence

Esse é o bate-papo sobre os desafios do ecommerce da Thug Nine, onde Gustavo Esteves, CEO da Métricas Boss e diretor da Ecommerce Pro, debate o assunto com a participação ilustre de Matheus Almeida, Gestor de Marketing da Thug Nine. Nesse bate-papo falamos sobre: - Como é ser apenas loja virtual? Se eles sentem falta de ter uma loja física? - Como foi estruturar o Live Commerce e os resultados dessa estratégia foram positivos? - Como a Thug consegue unir os times de marketing e comercial para fazer os lançamentos de coleções terem sucesso? - Expor as avaliações dos consumidores no site realmente dá resultado? As pessoas confiam nas avaliações? Faz diferença na hora da compra? - Como é trabalhado o mix de mídia, Facebook, Google Ads, afiliados e afins para conseguir um bom ROAS nessas ações e a Thug já faz estratégias de CRM? Traz resultados para a marca? - Recado do convidado para quem deseja trabalhar com ecommerce ou já trabalha e deseja evoluir como profissional. - DICA FINAL... Site > www.batepaposobreecommerce.com.br Site Ecommerce Pro > www.ecommercepro.com.br Instagram Ecommerce Pro > @ecommerceprofissional Patrocinador > https://enp.vc/contasimples

Why are Social e-Commerce and Live Commerce on such an impressive upward trajectory? How much of an impact does the pandemic have on these two tech trends? Are 'influencers' and 'KOLs' still relevant whilst we're all locked down together? Find out the answers to these questions, and more, as we speak with serial entrepreneur and former chairman of PIKOM Ganesh Kumar Bangah.

No terceiro episódio do Na Rota, o novo podcast da The Compass que traz as notícias que você precisa com o humor que você merece, a gente focou em tecnologia. Gravado por Wesley Guimarães, o Na Rota é um podcast diário com ênfase na leitura descontraída da nossa Newsletter. Para se inscrever na News e ficar por dentro de mais informações e conteúdos exclusivos, visite https://thecompassbr.com.

Topics Discussed and Key Points:●      The state of COVID in China going into the second half of 2021●      Why a work-from-home culture is probably not the future for China●      How consumer trends have evolved in the past 18 months●      Sectors to lead the charge in China's economic growth going forward●      What to expect at the 6.18 shopping festival this year●      The development of the live streaming/commerce craze●      How the IPO of JD's logistics division will impact consumer behavior, shipping, and logistics in the China market, along with Alibaba's competitive relationship with JD●      How the Biden administration is doing so far with regard to the U.S.-China trade war Episode Summary:Today on The Negotiation, we speak with Jacob Cooke, co-founder of WPIC Marketing and Technologies, to gain an up-to-the-minute understanding of how well China is economically recovering from COVID and what consumer trends to keep an eye on.Asked about the latest developments around COVID in China, Jacob says that the new normal is well underway: establishments are reopening and flight delays are once again a reality. The vaccine rollout has also been fairly smooth, even in big cities like Beijing.Travel, however, is still quite restrictive, severely limiting the opportunity for ex-pats to return to the country. It is unlikely that the work-from-home culture, at least among foreigners with business in China, is here to stay. From the challenges of working in oftentimes widely different time zones to a lack of high-touch relationship-building and collaboration, Jacob simply concludes, “I don't see work-from-home as being a thing here in China.”Regarding the shifts in consumer trends over time, Jacob says that there has obviously been greater interest in the health and wellness space, particularly around remote classes and online education. Fashion and cosmetics, which had both seen a downturn at the onset of lockdowns, are fast becoming thriving industries once again.Last year's 6.18 shopping festival saw a much bigger bottom line than 11.11. With the economy's drastic reawakening in 2021, the outlook for this year's festival seems even brighter, especially as the popularity of live streaming/commerce continues to organically attract more people to these thriving online consumer communities.JD Logistic's IPO will incentivize up-and-coming eCommerce platforms to tap into the resources of these giants. By extension, these new platforms will soon have the opportunity to compete on a relatively fairer playing field as long-time monopolies finally begin to operate independently. Key Quotes:“I've never been a real huge fan of work-from-home. I think you lose a lot in the collaboration between your team members. I think you lose a lot in terms of the relationship-building, the creativity—those moments of brilliance that you get from just working together. I don't see work-from-home as being a thing here in China.” “What we like about Southeast Asia as an up-and-coming market is that we've got income levels rising very fast, as well as it being a very young base.”

Aprenda definitivamente Como Vender pelas Redes Sociais com técnicas atuais. Três dias com dicas de especialistas no assunto e novas tendências para você aproveitar. Episódio de hoje: YouTube, Live Commerce e TikTok. Participantes: Jéssica Marinho e Pedro Henrique Sobral. Acesse a Escola de E-commerce para mais conteúdos: www.escoladeecommerce.com Gostou do conteúdo? Então compartilhe sua opinião no Instagram @escoladeecommerce.

Você já imaginou vender US$ 740 milhões em um dia? Foi isso o que aconteceu com o Alibaba durante uma live commerce, transmissão ao vivo em que e-commerces vendem produtos. Em 2019, esse modelo já correspondia a 10% do varejo online da China. Entenda, no 11º episódio do Agora em 10, como esse método é completamente diferente das vendas de televisão (sim, sabemos que você lembrou disso!) e como está sendo adotado por varejistas no Brasil. Ainda neste episódio: - Startup em um minuto: PicPay pretende fazer IPO e Locaweb adquire empresa; - Número da semana: Porto Seguro adquire 13,8% da Petlove; - Termômetro: Nubank lança investimentos, salão de beleza da Amazon e Apple sofre extorsão; O podcast Agora em 10 é uma produção StartSe que vai ao ar toda sexta-feira, às 11h. A apresentação é de Tainá Freitas, com roteiro de Tainá Freitas, Alberto Cataldi, Sabrina Bezerra e Victor Marques. A edição é de Aerolitos, edição inteligente. StartSe, educação do agora. app.startse.com

S'il y a bien une fonction de l'entreprise qui est centrale et qui va être redéfinie, c'est la vente...Et encore ne fois, c'est l'Asie qui va faire bouger le Game Dans cet épisode, on va parler de live streaming commerce, ou live streaming et vous apprendrez : C'est quoi le live commerce ou live streaming shopping ou live streaming ou ...etc Le phénomène live commerce, la convergence de 4 tendances Live streaming KOL Plateformisation e-commerce Les typologies que peuvent prendre le live commerce Depuis quand peut on parler de live commerce La Covid, un effet bénéfique sur le live commerce en Chine Les chiffres fou du live commerce  Le futur du live commerce L'expansion géographique du live streaming Les expérimentations en France   Et bien sûr, toujours plus de news sur www.asieinnovations.fr

Brand Safety, Flexperiences, Marketing de influência, Live Commerce, Fan Fidelity e Branding Together são algumas das diversas ações que podem ser fundamentais para a sobrevivência e crescimento das marcas. Como preparar sua empresa para um mundo pós-pandemia? Neste episódio do podcast #FGVEducaçãoExecutiva, André Miceli, coordenador do MBA em Marketing e Inteligência de Negócios Digitais, lista as principais estratégias que podem ser adotadas pelas corporações para manter a competitividade e ganhar mais espaços no mercado. Para conhecer o MBA em Marketing e Inteligência de Negócios Digitais, acesse: https://bit.ly/2P4q68x

There's a growing trend that is exciting to watch - Live Commerce, where sellers simply go-live and begin selling. In this episode we'll discuss the trend, the tools and the techniques and encourage you to add it to your e-commerce efforts.

There's a growing trend that is exciting to watch - Live Commerce, where sellers simply go-live online and begin selling. In this 1st part of a 2 part conversation we'll discuss the trend, the tools and the techniques and encourage you to add it to your e-commerce efforts.

Toda semana comentamos as 5 reportagens que mais se destacaram em nosso portal com um time de especialistas e sempre um convidado especial. O bate papo é conduzido pela nossa jornalista Paola Cecchi, o executivo Samuel Gonsales e hoje, nosso convidado especial é o fundador da Black Friday no Brasil, Pedro Eugênio. Eletrodomésticos faturam R$ 4,3 bilhões em e-commerce no 3º trimestre Produtos que antes tinham menor participação no varejo digital passaram a ganhar espaço com a constante expansão do e-commerce. Prova desse novo hábito é o crescimento significativo das vendas online de eletrodomésticos no terceiro trimestre: segundo a Neotrust/Compre&Confie, os eletrodomésticos tiveram 3,4 milhões de pedidos online, número que representa uma alta de 69,6% em relação ao mesmo período no ano passado. Procon-SP: reclamações do e-commerce aumentam 208% no 2º semestre O segundo semestre de 2020 ainda não fechou e a Fundação Procon-SP já registrou 120.714 mil reclamações relacionadas a problemas sobre compras online, praticamente o mesmo número do primeiro semestre inteiro, que foi de 121.173. Demora ou não entrega do produto e problemas com cobrança são os questionamentos mais recorrentes. Rappi lança opção de Live Shopping dentro do superapp O Rappi, dando continuidade à expansão de possibilidades dentro do superapp, anunciou a estreia do Live Shopping — também conhecido como Live Commerce — no botão Rappi Entertainment. Por meio dele será possível realizar a compra dos produtos apresentados nas lives, incluindo variações de tamanho e cor. Segundo a empresa, o modelo de negócio estabelece uma relação D2C (direct to customer), aproximando a indústria e usuários finais. O objetivo é oferecer conteúdos que geram engajamento e interatividade completamente integrados com o core value do superapp: entregar, literalmente, qualquer coisa em até uma hora. Google: consumidores devem priorizar cuidados pessoais na Black Friday A categoria de cuidados pessoais promete ser importante este ano na Black Friday brasileira, segundo pesquisa do Google, realizada de forma online com 500 consumidores. O estudo mostra que não há fidelidade de marca, e o mais importante é ser impactado por boas ofertas. Para todas as categorias analisadas, mais de 50% deles responderam que trocariam de marca caso encontrassem um preço mais baixo: cuidados com o bebê (70%), farmácia (59%), cuidados com a casa (57%), beleza (56%) e cuidados pessoais (55%). Magazine Luiza tem R$ 5 bilhões em estoques para Black Friday Magazine Luiza afirma que tem estoques que somam R$ 5 bilhões em valor para a Black Friday, que em 2020 acontece oficialmente no dia 27 de novembro. Segundo a varejista, esse número é “significativamente maior que o de 2019”.

Dica 1: O ritmo de aceleração digital vai continuar crescendo; Dica 2: Remodele o seu negócio e mantenha o foco no cliente; Dica 3: Use e abuse do Omnichanel; Dica 4: Faça com que a sua marca converse com o coração das pessoas; Dica 5: Aposte no Live Commerce.

ในปัจจุบัน การขายสินค้าหรือบริการต่างๆ เป็นเรื่องที่ท้าทายมากขึ้นเรื่อยๆ ทำให้แบรนด์ต่างๆ ต้องปรับตัวเพื่อจะหาวิธีดึงดูดให้ผู้บริโภคเกิดความสนใจ ซึ่งหนึ่งในวิธีหนึ่งที่ได้รับความนิยมอย่างมากนั่นก็คือ "การ Live" ล่าสุดนี้จากงาน FOCAL 2020 ที่จัดขึ้นโดยเอเจนซี GroupM ได้มีหัวข้อหนึ่งในชื่อ Future of Influencer 'LIVE COMMERCE' : Case Study from China ที่ทางคุณ Nirote Chaweewannakorn จาก Gushcloud ได้มาแบ่งปันเนื้อหาที่น่าสนใจ วันนี้ Ad Addict Podcast จึงขอสรุป 4 องค์ประกอบการทำ Live Commerce ให้ประสบความสำเร็จมาแบ่งปันเพื่อนๆ กัน Podcast โดย เพิท พงษ์ปิติ ผาสุขยืด Founder of Ad Addict

O varejo brasileiro movimenta R$ 1,9 trilhões anualmente. Ano a ano, o comércio digital vem ganhando força dentro do varejo crescendo a taxas de 15% a 25% ao ano. No entanto, com a pandemia, esse crescimento acelerou, e o comércio digital cresceu entre 60% e 70% apenas em 2020! A combinação entre o físico e o digital abrem, no entanto, um mundo de possibilidades para o varejistas que vão muito além da venda por uma plataforma de e-commerce. Tecnologias como big data, AI, AR, blockchain, messaging, live streaming e novas formas de pagamentos eletrônicos prometem revolucionar o segmento. Entender essas novas possibilidades e como elas de adequam aos diferentes tipos de comércio varejista é fundamental para aproveitar todo o potencial dessas tecnologias. Bem-vindo ao Futuro do Varejo ----------------------- Para conteúdos exclusivos do A Virada (mini episódios, lives e sorteios), siga o nosso Instagram. Para se aprofundar no assunto e ter acesso aos artigos, matérias e sites das empresas que citamos neste episódio, acesse o nosso Medium. Instagram: https://www.instagram.com/aviradapodcast/ 

เมื่อ Facebook Live กลายมาเป็นเครื่องมือการตลาดที่สำคัญมากในปัจจุบัน . ทำให้ตอนนี้การทำ Live Commerce เป็นสิ่งที่มองข้ามไม่ได้เลยทีเดียว สังเกตได้จากการที่ เว็บไซต์ E-commerce ระดับโลกอย่าง Amazon , Taobao หรือแม้กระทั่ง Lazada เปิดแพลตฟอร์มตัวเองให้มีการ Live ขายของกันหมด . รวมไปถึงแบรนด์ใหญ่ๆ ต่างๆ ที่เริ่มจะมีการ “Live สด” ขายสินค้ากันอย่างเป็นเรื่องปกติในปัจจุบัน . ซึ่งทิปจะพาไปรู้จักกับ 5 เรื่องเกี่ยวกับ Live Commerce ที่เราต้องรู้กันพร้อมกันใน . Digital Tips Podcast EP นี้ค่าาาา

ผมไปร่วมแชร์ในงาน E-Commerce Thursday จัดโดย Thai E-Commerce Association ในหัวข้อ ร้านถูกสั่งปิด ฝ่าวิกฤตโควิดอย่างไร? โดยเราพูดคุยในเรื่อง Live Commerce เข้ามามีบทบาทในการขายของออนไลน์อย่างไร? คุณใช้โอกาสนี้ในการสร้างผู้ติดตามทาง Digital Platform ได้อย่างไร? วิทยากรรับเชิญ นักธุรกิจอสังหาฯ เป็น influencer ด้านการลงทุน มีช่องความรู้ที่ดูแล ผู้ติดตามรวม 1 ล้านคน คุณคิม ช่อง Kim Property Live

แบรนด์ต่างๆที่ประเทศจีนต่างปรับตัวสู้วิกฤตโควิด ด้วยการปรับธุรกิจให้ไปขายผ่านช่องทางออนไลน์กันแล้วแทบทุกแบรนด์ ช่องทางหนึ่งที่ได้ผลที่สุดคือการขายผ่าน Live Streaming ผมจะเล่ากรณีศึกษาของ BMW, Adidas, Xiaomi ว่ามีการเอา Live มาประยุกต์ในการขายอย่างไร

EP.47 ถอดรหัสความสำเร็จของ Live Commerce ในจีน by Digital Tips Academy

Today on The Negotiation, marketing specialist Lauren Hallanan talks about all things digital marketing, influencers, and social media for brands in China. Lauren shares her insights on what platforms are on top and which are soon to be left in the past by consumers and brands alike. Listen in to learn what tactics are being used by domestic Chinese brands and why studying their approach could be the key to attracting superfans for a brand or product in China. We kick off this episode by asking Lauren for a breakdown of the social media landscape in China. WeChat, described by Lauren as a “super app” that is well on its way to simply becoming an operating system, has become the dominant social media platform in China. Its rich offerings simplify life for consumers, meeting all their needs in one synergized ecosystem. It also offers brands the freedom and tools they need to reach and interact with their customers in new ways. Other popular platforms discussed are Weibo, a platform that has become a part of the fabric that is Chinese social media; Douyin, the local parent of TikTop, is a short video platform has taken off in China; and Xiaohongshu aka Little Red Book, a fusion of Instagram, Pinterest & a blogging platform like Medium or Reddit. We also talk about the shift away from Baidu for product searches in the buying lifecycle. In recent years Baidu has taken major hits to its credibility by not clearly separating ads from search results. Their handling of advertised post promotion amongst other mistakes has led to a significant loss of trust.             We discuss the tactics frequently used by successful brands in China, specifically using KOCs (key opinion customers) like the cosmetic brand Perfect Diary. Brands are also collaborating with thousands of very micro-influencers to get customers talking and reach beyond first-tier cities where physical retail is less available. We also discuss the issue around private traffic, the traffic to a brand's website that is considered owned by them and not available to any other company. China's heavy use of social media by brands, where more and more brands are creating hundreds of chat groups on social platforms to get closer to their fan base and even perform customer service, means the traffic is technically owned by the social media platform, not the brand which has its own potential complications.Lastly, we talk about a new movement in China that points to a shift in culture; Idle Fish, an Alibaba platform for buying and selling second-hand goods, has become very popular thanks in part to influencers. We discuss several reasons Chinese consumers are starting to shift their opinion on buying used goods, including environmental and economic reasons. What are western brands missing when they try to enter the market in China? If you ask Lauren, it could be any number of the things mentioned above as well as a lack of perspective. She urges brands to start thinking of WeChat as their core engagement platform for their audience. She also suggests that they humble themselves in order and look to domestic Chinese competition, as they're often “more agile, deeply understand the target audience and are unafraid of experimenting with the social media platforms that China runs on.WygTFJ5bf83BvIKRpTrf