Podcasts about lingo guy

Jeffrey struggled to provide high end portrait photography in a small country town. One day, a lady told him "I don't have the luxury of worrying about my children's memory. I'm struggling to pay for rent this month." Jeffrey realized, that by providing a luxury product, he was speaking his language (or lingo) to the wrong audience and that you can't convince someone to value something they don't hold. He set about on a journey to study his target audience and reinvented himself. Jeffrey uses his intuition as a photographer in his current passion as a branding and marketing consultant. He shares these powerful nuggets of life and business wisdom: - surround yourself with people that value who you are - share time and experience with people that share your values - have empathy and understanding of the people that you wish to serve - put yourself in the shoes of those you wish to serve, without judgement - as we head towards a world of higher technology, we are likely to crave more humanity and empathy - we choose to connect with those who take the time to express empathy and understanding for who they are - our clients need to know that we 'get them' - determine what emotionally triggers your clients to say yes and be loyal to a brand and how did the brand honor that loyalty and keep those customers - businesses need to evolve quickly emotionally as the values of society change - ask your clients "what drives you crazy", this can become the catalyst for the work that you do Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.  Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. https://www.jeffreyshaw.com/ http://lingoreview.com http://lingomediakit.com  tags: Jeffrey, Shaw, Lingo, Creative, Warriors, podcast, branding, marketing, consultant, author, photographer, coach, trainer, TEDx, speaker, podcaster, entrepreneur, storiesthatempower.com, stories that empower, empowering stories, empowerment stories, stories of empowerment, stories of empowering others, self empowerment stories, stories empower, inspire, inspiring, inspiration, uplift, uplifting, upliftment, hope, light, Sean

Jeffrey Shaw is host of the popular business podcast Creative Warriors, a TEDx speaker, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker at creative and business conferences. For more than three decades, Jeffrey has been one of the most sought- after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others. Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the author of the book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Make sure to grab a copy of LINGO on Amazon.  Also - There are LESS THAN 40 TICKETS LEFT for GROWTH NOW MOVEMENT LIVE! Don't hesitate and grab yours before it's too late! Stay up to date with happenings in Justin's life by following him on Instagram: @gnmpodcast 

Guest Bio: Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Episode Summery We all know that to be successful entrepreneurs we need to work with our ideal customers because they are the ones who will truly value what we have to offer and be willing to pay for it.  But despite our efforts to develop outstanding products or services, create snazzy websites, and toil night and day to deliver our offerings, so often we may fail to reach our ideal customers, which can leave many of us frustrated and defeated.  Well my guest today is Jeffrey Shaw and he was able to turn his own business around by learning to speak the secret language of his ideal customers and truely differentiate himself from his competitors and he put it all in his new book, LINGO where he shares his 5 step secret language strategy. Items mentioned in this episode: Click the link for Jeffrey's FREE gift to all of you Jeffery will review your website and offer suggestions on how you can ensure your website is speaking the secret language of your ideal customer Jeffrey Shaw Website - https://jeffreyshaw.com   This episode is sponsored by my FREE Cash Flow Clarity Bundle

Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to empathize to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Get the LINGO Book: https://www.amazon.com/LINGO-Discover-Customers-Language-Irresistible-ebook/dp/B0784YW4D5Watch Jeffrey's TED Talk: https://www.youtube.com/watch?v=pEb5NUu5SnMFind out more at http://www.jeffreyshaw.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Are you having a tough time connecting to your customer on a relational level? Maybe you're not speaking their buying language. Dont fret, Jeffrey Shaw,  author of the bestselling book, LINGO: Discover Your Ideal Customer's Secret and host of the Creative Warriors Podcast is here to help.  Speaking the customer's language is the key to unlocking more money. Absorb the lessons Shaw gives as his gives you the perfect snapshot to increase your bank account.   This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.   On today's show... 04:04 - Are you taking advantage of a booming economy? 07:31 - How Jeffrey Shaw pivoted from photography to sales 15:14 - What is LINGO? 22:17 - The difference between LINGO and Jargon 28:51 - Why doing your own branding is a mistake? 32:29 - What are the 5 customer triggers that people in sales can pull? 41:24 -"You need to sell customer what they want, not what they need"    More on today's guest Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. With a social media audience of more than 100,000, Jeffrey's commitment to promoting your show helps you reach new listeners. He's passionate about helping others grow. Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!   FREE E-BOOK For a limited time, get Jennifer Gluckow's FREE EBOOK: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak   Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy   NEW BOOK Order your copy of Jeffrey's new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.   SEE JEFFREY LIVE It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He'll be giving a seminar in a city near you. Be there!  

On today’s Profit by Design Podcast, our guest is Jeffrey Shaw, author of the book Lingo. In order for a business to attract more and more ideal clients and customers, we have to understand the lingo of the ideal clients, which is what Jeffrey shares on today’s episode.    Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.     Show Highlights:   Jeffrey shares the bumpy start he had beginning his photography business in his hometown when he realized he was speaking the wrong lingo to his clients. After the passing of his father, Jeffrey realized that he was exhausting himself, yet pushing forward. Dr. Sabrina shares that often, entrepreneurs stretch themselves thin and don’t pay attention to the signs of their exhaustion and that she and Mike began the Profit By Design Podcast to give strategies, mindset tools, tips, and techniques so that entrepreneurs, perhaps in this situation, can have a sustainable business that supports the lifestyle they deserve. Dr. Sabrina shares about The Pumpkin Plan, by Mike Michalowicz, which includes knowing who your top clients are. Jeffrey tells how to speak someone’s lingo, which involves knowing what someone may want before they even ask for it and really speaking to their heart. Jeffrey explains that he needed to work with wealthy people because he understood them, not because they had money. He wanted to work with others who thought as he did. Jeffrey shares how studying people evolved into a 5-part system. If you are not attracting the clients you want, you may need to consider Jeffrey’s 5-step system: 1) Perspective 2) Familiarity 3) Style 4) Pricing psychology 5) Words that speak to your ideal customer Jeffrey gives advice on how to hire the ideal employees for your business. Jeffrey says the energy built in the back room of your business permeates the front room. Clients will notice the energy put forth. Lingo, spoken and unspoken, binds people together. Gift from Jeffrey Shaw: Jeffrey is offering a free gift to you. He will review your website with your ideal client in mind and make suggestions, following his Secret Language System, to make your site more effective in attracting your ideal clients.  Go to Lingoreview.com to take advantage of this offer.   Lingo Review website Creative Warriors Podacast Jeffrey's Website Facebook Twitter LinkedIn Jeffrey Shaw Photography   Resources: Profit by Design Podcast Website Profit by Design Facebook group Email: sarbinaandmike@profitbydesignpodast.com

Segment 1: Carissa Reiniger is the Founder & CEO of Silver Lining Ltd. She has worked with major organizations such as Google, The White House, Hewlett-Packard, Intuit, Citi Cards, Staples, Citrix, and American Airlines to bring more resources and support to small businesses.Segment 2: Joni Fedders is the President, Facilitator and Leadership Coach at Aileron. In her role as President, she oversees Aileron's strategic direction, culture and operational activities.Segment 3:Jeffrey Shaw has been one of the most sought after portrait photographers in the U.S. for more than three decades. Now known as the Lingo Guy, he uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible.Sponsored by Nextiva, Square Payroll, and LinkedIn

Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. You'll love his big reveal towards the end of the show, something he's never shared with anyone before! Learn. Create. Thrive. www.InspiredConversations.net www.AmySchuber.com

Jeffrey Shaw is host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker at creative and business conferences. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others. Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the author of the book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Jeffrey is the father of three adult children and resides with his two dogs in Miami Beach

Having a keen eye isnt just for what one sees, but also for what one senses. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to empathize to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible. In my interview with Jeffrey we first learn about his journey to becoming one of the most sought after family photographers in the country. He knew nothing about his ideal client, he just knew who he wanted to serve. What better way to find out how to speak their LINGO than to live like they do! He would spend hours hanging out where his ideal clients hang out...just so he knew how to turn them into customers. We then dive into his best-selling book, Lingo and learn all about how to make any business irresistible!

Acclaimed TEDx speaker, business coach, and bestselling author Jeffrey Shaw shares the winning mindset and philosophy to build deep connections with influencers, and shares his unique experience becoming a person of influence. Jeffrey Shaw's Lessons to Connect with influencers During the conversation, Jeffrey revealed: How he gained recognition as a coach, speaker, and author The mindset shift for creative entrepreneurs to connect with influencers His experience promoting his book through podcast guest appearances How he has leveraged his podcast, Creative Warriors, to connect with influencers The relationship between the abundance mindset and the influencer relationship mindset How he successfully manages his large social media platform The concentric circle approach to connect with new clients and influencers More about Jeffrey Shaw Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible Connect with Jeffrey at JeffreyShaw.com or follow him on Twitter Check out Jeffrey's book, LINGO Download Jeffrey's Gift: Lingo Media Kit  

In this episode, Devi chats with Jeffrey Shaw about “Speaking the Secret Language of Your Ideal Customers”. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Devi and Jeffrey discuss: The story of how Jeffrey went from having a failing photography business to a highly successful one Lingo and why it is critical to your success Knowing your ideal customer's values How defining your ideal customer begins with you The powerful question of “Who will love that?” The impact of empathy in building your business The unique way that Jeffrey structured his book  Jeffrey's tour of Bergdorf Goodman and what he learned  How your pricing may be causing you to attract cost-conscious customers Busting up the Pareto principle The secret language of IKEA Why people may choose to work with you The gift of giving before someone asks How to know if you are not speaking your customer’s Lingo Jeffrey's 5 step process for Speaking the secret language of your ideal customers and making your business irresistible The impact of Style on your business Pricing triggers The main mistake that Jeffrey sees people make around the Lingo that they use in their business What to consider when building your website Writing like you speak rather than in someone else's voice Why you may want to reverse whatever you write Leveraging your natural being Why you may want to do everything “ backwards” as a Spiritual Entrepreneur and more… Connect with Jeffrey on his website @ JeffreyShaw.com/spiritual Get Jeffrey’s Book “Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible” on Amazon @ https://amzn.to/2NyjmdM Resources Mentioned: The kid’s toy that we were speaking about in this episode is a Hoberman Sphere: https://en.wikipedia.org/wiki/Hoberman_sphere    

Jeffrey Shaw / Creative Warriors Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract […]

Jeffrey Shaw / Creative Warriors Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract […]

Ep #53: Have you been in the situation when you tell your client all good things about your service or product, put an effort in reaching them over and over but in the end, they say they can’t afford it? Or you can sell the work you don’t really like, but the one you like to do you offer for the low price? And there are more other problems because of the wrong communication right in the beginning. In this episode, Jeffrey Shaw shares how to communicate with your customers without competing on the price. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.  Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Time Stamped Show Notes: [00:22] About the episode and Jeffrey Shaw [02:18] Jeffrey shares that his first business was selling eggs as 14 years old teenager, but after graduating from a photography school he became a professional photographer [05:15] Being able to successfully work on the specific market, people started coming to Jeffrey asking about business and marketing advice [07:00] How Jeffrey gave the best-selling pitch of his photography work for the premium price, but then realized that a woman simply couldn’t afford his service [09:59] The classic mistake that many entrepreneurs do is they try to fit people into their business when they don’t want to be there or can’t afford it [11:22] Jeffrey realized that he spoke the wrong language to the wrong people that’s why it was hard to sell [13:14] The secret language of the clients that Jeffrey discovered [15:57] Are you aligned in values with your ideal client? [17:30] A lot of marketing is very manipulative, which may not align with you. Instead, be caring about people [19:41] How can you know what people want, their value until you put an effort in understanding them? [22:13] How to attract the right people with your price [24:28] No business is meant for everyone [25:40] When you price yourself too low you can make people think that there is not much value, so they can take an advantage of you or try to get a discount [26:24] When someone compliments your work, listen to how they feel about it. This is your value for them [27:47] When you start taking whatever work you can get it’s hard to get out of this circle [28:22] Working with your ideal clients help you to build a successful business [29:24] If people are not your ideal clients, you no need even to show up to them [32:45] What to focus on the next month to learn how to better communicate with your clients [33:30] Tips on how to better define your ideal client [36:30] Where to find Jeffrey and the infographic that will help you to develop that customer’s secret language strategy [37:57] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Jeffrey is offering Thrive LOUD listeners a FREE GIFT.  Click and take a look. Great conversation between Jeffrey and Lou.  Great tips. All paired with a great scented candle ;-).   *** Connect with Lou:  www.loudiamond.net Subscribe to Thrive LOUD: www.thriveloud.com/podcast  

Jeffrey Shaw - Secrets of a Top Creative Warrior Revealed: 5 Minute Success - The Podcast, Episode 49     Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.       In this episode, Karen and Jeffrey discuss: Success Story of Jeffrey Commit to Get Leads Most businesses are built backwards. You need to discover who your ideal client will be and build your business around them. Don't make the client fit the business you created. Consult to Sell Do not use negative language Use the right pricing psychology Connect to Build and Grow Build a community Success Thinking, Activities and Vision Unblock your own fears to succeed. Don't put a limit on yourself.  Sweet spot of Success   "Customers don’t want to be targeted, they want to be compelled."- Jeffrey Shaw     Connect with Jeffrey Shaw:   Twitter: @jeffreyshaw1  Website: jeffreyshaw.com     About the Podcast   Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe:   Twitter: @5MinuteSuccess Facebook: https://www.facebook.com/groups/5minutesuccess/ Website: http://www.5minutesuccess.com/ Email: karen@5minutesuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.

From Jeffrey Shaw's perspective, having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the recently released book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. More information at theintrovertentrepreneur.com/podcast

Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is the host of popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Jeffrey shares his perspective on how business owners can start communicating to attract the exact customers they want for their small business. He does this by telling his story and walking you through the five steps you need to take to identify the “stand-out statement” for your business. His enthusiasm and energy are infectious and his unique approach may give you a thing or two think about on how to communicate more effectively and directly to your target demographic. You can get in touch with Jeffrey through his website, email and social media platforms: Website: http://www.jeffreyshaw.com/ Twitter: @jeffreyshaw1 Facebook:  @JeffreyShawPhoto LinkedIn: Jeffrey Shaw You can get Jeffrey’s book Lingo here.  And to get Jeffrey’s media kit designed just for you square-peg-round-holers go to http://www.jeffreyshaw.com/squarepeg/. --- Start your day with the right positive affirmations by joining Dan’s The Success Happens Movement Facebook group.  Are you taking massive action in your life? Want to share your successes and support others who are also taking massive action? Then join Matt’s Facebook group The 3% Tribe.

Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker. He speaks at creative and business conferences on the topics of marketing, branding, customer relations, and sales. For more than three decades, Jeffrey, a.k.a. the Lingo Guy has been one of the most sought-after portrait photographers in the U.S. and uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.  KEY TAKEAWAYS  “We’re going to look at business not only differently, but we’re going to look at it upside down; because the way the rest of the world is doing business, probably isn’t working for you.”  “By nature of being a creative warrior, also what I call an uncommon entrepreneur, you need to do business differently.”  “99% of businesses are built backward in the first place. The way most people go into business is they have a great idea, they’re excited about their idea, they build the business, and then they spend the rest of their lives trying to fit people into that business. Where the right way to build a business, is what I refer to in Lingo as customer-centric.”  “Customer-centric is knowing who your ideal customer is, what their secret language is, and then building a business for them that speaks to them.”  “The validation paradox is that while we’re trying to find ourselves we ultimately realize that we need others”  “One of the greatest advantages of working with your ideal customer is you ultimately find out where you belong, you end up working with people who see more in you than you see in yourself.”  “Grow a community, not a database.”  “Live your goals without your goals becoming your life.”  “Step 1: Know the perspective of your ideal customer. You define your ideal customer not by deciding who they are, but by first understanding who you are best for.”  “Step 2: Create an environment of familiarity. Because familiarity stands out!”  “Step 3: Present your business in style. Style is a decision maker…we make decisions all day long based on if a style resonates with us or not.  When you know your ideal customer, you can create a style that stops them in their tracks.”  “Step 4: Pricing creates perception. With pricing, you can decide what perception you want people to have of your business depending on how high or low you price your service/product.”  “Step 5: Speak to your ideal customer with the words you choose. Words are powerful. Marketing words stand out. One of the processes that I teach in the book is a ‘Stand Out Statement’… 3-7 words that let the world know, let’s your ideal customer know, what you stand for, how you’re a fit for their business and what you can do for them.”  “What I find as the most powerful way of standing out is ‘What is your unique perception about what you do?’…I believe you stand out by being able to convey to the world what your unique perspective is on what you do.”  FINAL FOUR  What have you done differently in your life to stand out?  Express my vulnerability…I do believe in being vulnerable in its right time. I don’t believe in being vulnerable if I’m in any angst and pain. Then it’s too easy to come out as whining and dramatic. But I do open up…And it helps me stand out because it allows my ideal customer o know that I’m with them.   What makes someone stand out in business or in life?  You gotta own it. “You gotta rock what ya mama gave ya.” What makes you different, makes you marketable. And then own it, embody it! I find that the biggest gap in success is that people are 60% into their ownership. Just BE it! When you know what makes you different, own it 120%... And it doesn’t have to be loud, it has to be clear.  What’s the best advice you’ve received?  No one is going to take care of your life as much as you do.   How do you want to be remembered?  I want to be remembered by my kids. And I dedicated Lingo to my kids: “I hope this book gives you something to remember me by more than just my waffles.”  Links:  JeffreyShaw.com/Yellow  Lingo Book  Creative Warriors Podcast  Brian Clark – Concentric Circles  Greatest Showman “This Is Me”  The 2Do App   The Geography of Genius   Help Us Stand Out:  Find Your Yellow Tux Book  FindYourYellowTux.com  Subscribe And Leave Us A Review On iTunes  Like Us On Facebook    Co-Produced and edited by Podcast On The Go 

Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. What you’ll learn about in this episode: Why every market has a secret language The danger of building the business you want and then trying to stuff people into it Studying your market and learning their perspective Why customers are going to require that we know more about them than their statistics and behavior Looking through your customer’s eyes and seeing what’s already familiar to them Why your ideal customers want your brand to speak on their behalf How pricing creates perception and why the right price will magnetize your ideal customers The power of using the right — and wrong — words Your ideal customers: the people who will love what you do How to win customers when you can’t compete on price The New Niche: defining what your area of expertise is (and why this is open to multiple audiences) Ways to contact Jeffrey: Website: www.jeffreyshaw.com LINGO Media Kit: www.jeffreyshaw.com/absolute Book: “LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible”

Jeffrey Shaw the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs. He's the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language. Resources LINGO (book) Jeffrey Shaw (official site) Creative Warriors (podcast) Jeffrey Shaw on Twitter

Hear from "The LINGO Guy" Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. As a kid, Jeffrey Shaw was interested in two career paths. One choice was to be an architect because he thought Mike Brady was cool. The other choice was to be a photographer. Since being an architect required so much education and he was eager to get life started, Jeffrey decided being a photographer was the easier route. Easy it wasn’t. His journey was much like every other creative person who goes into business. He was good at photography. Family and friends praised him. He received acknowledgement and accolades. So he decided, or it was suggested that he was talented enough to make money at it. Maybe even a “living”. So he ended up in business–talented with no idea how to be in business. But Jeffrey figured it out. The turning point was when he realized that he should trust his gut. The same instinct he had to create an image could be trusted to guide his way in business. Even though it looked entirely different than the way other businesses worked. Fast forward a couple of decades and because of a great experience he had with a business coach, he decided to become a coach and enrolled in an intensive training program. Within a few short years Jeffrey had a successful coaching practice that was quadruple the national average for the trade. It was then his service to others became obvious. That he should help others do what came relatively easy for him. He needed to help those who are talented, passionate about what they do and eager to serve, build businesses that are financially successful and personally fulfilling. To help them Create, Serve and Be Prosperous. Listen to this episode of Cool Things Entrepreneurs Do and hear amazing advice from one of America's leading coaches. And run run run to buy his new book. www.JeffreyShaw.com