Profit By Design

Today's episode continues our conversation with Dona Krebs, our incredible Client Concierge who has been with us at Tap the Potential for 17 years. Dona shares the key role a Client Concierge plays in creating a high-touch, relationship-centered experience that supports both clients and team members. She shows up at her best every day to help our clients and each team member to the fullest. We cannot emphasize enough the importance of the Client Concierge's role and the exceptional way Dona performs in this position. This episode highlights how thoughtful delivery can directly impact client retention and overall success, from personalized onboarding to micro-innovations in service. You'll discover how relationship-building boosts client satisfaction and loyalty, along with practical advice for improving client delivery by treating clients like platinum and team members like gold. Profit by Design is a Tap the Potential Production.Show Highlights:Dona's explanation of the Client Concierge's role in delivering the unexpectedDisrupting the typical onboarding pattern with a shift to relationship-buildingThe proof of Dona's impact: 71% of Tap the Potential clients complete the first year with us and sign up for year two! (Our Net Promoter Score is 93, when the typical American company scores 20!)Melissa's perspective on the support a Client Concierge provides for her role in excellent client deliveryHighlights of Dona's steps of micro-innovations in the onboarding process Dr. Sabrina's perspective on a Client Concierge's role to support a business ownerDona's attention to the critical “first 100 days” with a new clientDona's advice to business owners who want to create a more personalized, caring client experience: “Treat your team like gold and your clients like platinum.”Want to learn more? Book a call with us today! Resources:Connect with Dona Krebs: LinkedIn and VA SynergyDon't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of

We have a special treat for you today. In celebration of Tap the Potential's 20th anniversary, we are sitting down with Dona Krebs, our incredible Client Concierge who has been with us for 17 years. You'll hear her inspiring story of growth and how our coaching delivery has evolved over the years. We are excited to let listeners meet Dona and understand why we rave about her impact and value as our very first virtual assistant from 17 years ago. Join Melissa Kay, Dr. Sabrina Starling, and Dona to discover the secret behind our 94% client satisfaction rating. Profit by Design is a Tap the Potential Production.Show Highlights:Dona's initial role as Tap the Potential's first virtual assistant and what drew her to our companyHer perspective on the early years working with Dr. SabrinaDifferentiation and standing out in client careDona's role in filtering information to Dr. Sabrina and MelissaThe defining factors in a 17-year working relationship that WORKSPivotal moments in Dona's work at Tap the PotentialMoving A-players into roles that utilize their biggest strengthsMelissa's perspective on Dona's role in supporting herLook for our next episode, where we bring Dona back to discuss how a client concierge can improve your delivery.Resources:Connect with Dona Krebs: LinkedIn and VA SynergyDon't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at...

Are you managing your time backwards by focusing on tasks and urgency instead of vision and intention? We are flipping the script in this episode, showing why you need a new way of thinking about your time instead of being exhausted, spreading yourself too thin, and still not meeting your goals. What if your calendar could support the life you want? What if you could design a schedule that lets you grow and breathe? It's possible! Join Melissa Kay, Lead Strategist and Chief Dream Officer at Tap the Potential, and Dr. Sabrina Starling, The Business Psychologist, TEDx speaker, and the founder of Tap the Potential. You'll discover an exact framework to reclaim your time and design your business around your life, not the other way around. Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina's biggest Aha moment about effective time management: “The bigger the life we create outside of work, the more efficient we become at work.”First, get clear about the kind of life you want to create.Examples from Tap the Potential clients about the experiences they want in life“How do you want to feel about your day?” (The intangibles matter the most!)Define your motivation for working less.Determine your boundaries—and follow through with keeping them!Learn to “let go.” (Dr. Sabrina explains the process.)Consider your energy when designing your calendar. (Implement a “10K Power Hour”!)Create time blocks for breaks and self-care.Having support is crucial. You don't have to do it all alone!Melissa explains her role in one-on-one coaching support. Book a call with us today! Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week...

Have you thought about hiring a business coach but aren't sure if it's worth the investment? We are breaking down the real ROI of coaching—what it costs, what you gain, and how to know if it's the right move for your business. You'll discover how to discern between tangible and intangible ROIs and how to know if you're ready for a coach. This topic is near and dear to our hearts because we are obsessed with getting our clients the results we promise them. Join Dr. Sabrina Starling, The Business Psychologist, TEDx speaker, and the founder of Tap the Potential, as she and Melissa Kay, the Lead Strategist and Chief Dream Officer at Tap the Potential, discuss this topic.Profit by Design is a Tap the Potential Production.Show Highlights:Instead of asking if you can afford a coach, ask yourself what it's costing you to stay stuck!What have you tolerated in your business?The tangible ROI of coaching (The results we see every day!)More time off AND more money in your bank account. Sound good?Understanding target allocation percentagesDr. Sabrina's personal example of the impact of coachingThe ROI on your coaching investment for your teamNiching down with the 80/20 principleOur goal is to give you a minimum return of 3x your investment in the first year.The intangible ROI of coaching: no key team member dependency, more time for your loved ones, getting out of the “survival trap,” and falling back in love with your business againOur clients' perspectives on their first few months in our coaching programWe are different from other programs—here's how!Our results: 94% of our clients achieve the promised results.Get creative to pay for coaching!Think about payroll and higher-level investments to avoid mis-hiring that can cost you thousands.Ways to work with us: group coaching, one-on-one coaching, and courses. We want to help! Book a call with us today! Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a...

Are you struggling to break free from the survival trap? We want to help you turn things around! Everything depends on your decisions, and you want to make decisions that will move your business forward, but how? Join Tap the Potential's Lead Strategist, Melissa Kay, and Dr. Sabrina Starling, The Business Psychologist and TEDx speaker, as they cover this topic today. Discover how your clear, compelling vision controls your decisions, and your choices influence the direction of your team and business. There is a better way, and you CAN break free from the survival trap! Join us to learn more!Profit by Design is a Tap the Potential Production.Show Highlights:A vivid, compelling vision is a MUST to avoid the survival trap.Your clear vision is your guiding light.Filter ALL decisions through a clear vision of where you want to go.Pay attention to all the wins and successes.Guard against survival trap responses.Your vision excites your team when it excites you!Your vision will get you through the dark times. Need help creating your vision? Let Melissa help! Book a call today for one-on-one help through our VIP Day experience!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training:

Are you ready to move your business forward? If you're struggling to find the hours to “get it all done” or unsure where to focus your time and energy, this episode is for YOU! We are diving into proven strategies for carving out time to work ON your business, not just IN it. You'll learn how much time you should be working and how to create more time to get started. Melissa Kay, the Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, the Business Psychologist and TEDx speaker, cover this topic in today's conversation. Do you need help moving from burnout to balance? Join us to discover tools for working smarter, not harder!Profit by Design is a Tap the Potential Production.Show Highlights:“How much time should I be working ON my business?”Melissa's announcement: You CAN take a 4 week vacation®️ one year from now! (Ready to commit? Book a call with us today!)Where to start to work ON your business for only 5 hours each weekThe time block to work ON your business is your highest-value activity. (We customize the Tap the Potential Solution to fit your specific needs.)“Cleaning up” strategically to create more mental space and ease in your lifeThe beauty of the compounding effect of small steps forwardThe ROI in group coaching is priceless. (94% of our clients achieve the promised results: more profit and more free time.)We want to help you! Book a call with us today!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at

Are you struggling with time management as a business owner? The key is not working harder but having a reason to work less! In this episode, Melissa Kay dives into why time-blocking and delegation might not be enough, and how having a purpose for your time can transform your productivity and life. You'll learn why overworking leads to burnout and inefficient time management, the power of creating intentional breaks, and how finding your WHY for working less will improve your business and life. Profit by Design is a Tap the Potential Production.Show Highlights:The negative effects when your WHY is not strong enoughMelissa's example of a purpose and WHY for her free timeUnderstanding how to set boundaries around effective planning and reflection timeReasons for constant overwhelm—and what to do about itDealing with unclear and changing goalsPoor results caused by ineffective delegationPrioritizing goals, tasks, and projects (how to plan efficiently)Permit yourself to say NOTime-blocking doesn't always work! Why?Taking breaks with buffer blocks for self-care is critical to your success!Melissa's tips: Identify your motivator: the ONE thing.Prioritize, plan, and reflect.Own your calendar, experience ease, and move your business forward.Book a call with us today!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty...

Unplugging from your business is THE key to solving your biggest problems. Sometimes, the best way to move forward is to hit pause. Join Dr. Sabrina Starling and Melissa Kay to discover how constant overworking drains your productivity, the psychology behind the power of brain breaks, and practical tips for successfully unplugging without sacrificing your business's growth. Listen now to learn how you can unplug, reset, and return to your business stronger than ever!Profit by Design is a Tap the Potential Production.Show Highlights:The biggest irony in entrepreneurship is that we are MORE effective when we work LESS.Learn to ask better questions to find better solutions.Find the “sweet spot” for the number of hours to work in a week for your maximum energy and engagement.Tweak your calendar and schedule to unplug and watch the magic happen!Psychological benefits of unplugging: more creativity, more time to explore and nurture other passions and interests, increased effectiveness at work, and better problem-solving skillsMelissa's advice to fellow (recovering) workaholicsDr. Sabrina's simple steps to setting limits on your business:Draw a line on your calendar daily to mark when the workday ends.Reclaim your evenings and weekends to be present with yourself and your loved ones.Create experiences for yourself and your loved ones during your unplugged time.Want to make a commitment and join us in the revolution against hustle culture? Take the Work Supports Life Pledge today!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership...

Taking care of yourself and your team is the key to long-term success. Preventing burnout in entrepreneurs has been a major focus of Dr. Sabrina Starling's research on the causes and cures for burnout in high-pressure work environments. Melissa Kay leads today's conversation with Dr. Sabrina, “The Business Psychologist,” as she shares the powerful next step you can take to prevent burnout and thrive. You'll learn the common symptoms of burnout and how to spot them early, along with how burnout impacts business owners AND their team members. We also tackle the common fears that keep us from asking for help and tips for asking your team for help when you feel overwhelmed. Today's episode is packed with these topics, plus a real-life example of a business owner who turned things around by reaching out for support. Join us to learn more!Profit by Design is a Tap the Potential Production.Show Highlights:Today's trends regarding burnout in entrepreneurs (9 out of 10 are experiencing burnout. You are not alone!)Symptoms of burnout from our research (Does this sound like you?)“The fish stinks from the head down.” How are your team members affected by your burnout?A team member's perspective on burnoutThe difficulties in learning to ask for helpDetermine what you can stop doing by analyzing the strengths and weaknesses of yourself and your teamDo you recognize burnout symptoms? Take the Better Business Better Life Assessment and find out what changes you can make.Common fears regarding asking for helpMelissa shares a real-life example from one of our clients.Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses,...

We are thrilled to interview Geeta Nadkarni again, joined today by her husband, Pat. You may remember Geeta's story from the Profit by Design podcast, Episode 339, and we are excited to hear more from her and Pat. Join Dr. Sabrina Starling and Melissa Kay for this insightful interview!Pat Blain is the “Problem-Solving Pinball Wizard” who brings 15+ years of broadcast experience to their brand, while Geeta is the head coach and face of the business. Together, they bootstrapped a multi-million-dollar coaching empire before a health crisis forced them to completely reinvent themselves. Together for over 20 years, they have channeled their wisdom into creating The Together Tracker, a revolutionary tool that helps couples become investors in each other's growth. They originally invented the tool for themselves, and credit it with saving their marriage and transforming their disconnected marriage into one in which they are madly in love. From Geeta's groundbreaking 80/20 Approach to Pat's talent for holding everything together when “the doo-doo hits the fan,” they are here to show us how working smarter, not harder, can transform our relationships and our lives. Profit by Design is a Tap the Potential Production.Show Highlights:Working together with your spouse brings a unique set of dynamics and complications.Pat's perspective and pointers for the significant others of turbo-charged entrepreneursA look back at their earlier years of marriage: healing, growing, and developing The Together Tracker“Suffering from immaturity” in your marriage–and how The Together Tracker can helpAsking the powerful question: “What will make everything else easier or unnecessary?”Using The Together Tracker in everyday life and in multiple relationshipsLearning to “shut off work” at homeThe Together Tracker helps with misunderstandings, conflict, arguments, and boundaries.Prioritizing PLAY in our relationship takes us back to the early stages of dating your spouse. Resources:Connect with Pat and Geeta: Website and The Together Tracker.Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your...

Do you feel that no one understands what you're experiencing as a business owner? Many times it seems like you are alone, stranded on a deserted island, and everything depends on you. Dealing with ALL the emotions can be one of the biggest challenges, especially when feelings of loneliness and isolation hit you hard. The truth is that you are NOT alone, and your feelings are typical for business owners. In this episode, Dr. Sabrina Starling explores this topic and shares how you can deal with these difficult emotions. Profit by Design is a Tap the Potential Production.Show Highlights:Connecting with other business owners can help reduce feelings of isolation.The powerful question we ask business owners: “How can we support you?”Dangerous storylines in your head that snowball into BIG problemsShift those storylines! Dr. Sabrina explains how.Thoughts drive your emotions. Keep your thoughts in check by focusing on what IS working.Notice your wins and successes. Focus on them to create more!Decision-making: from a place of fear or love?Concrete results from our clients at Tap the Potential: 94% are achieving our promised results in increasing their free time.We have courses, 1:1 coaching, and group coaching to help you! Book a call with us today! Prioritize your self-care to have a healthy mindset, build your resilience, and come from a place of asking, “What's possible?”Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at...

Imagine working half the hours you do but still achieving the same, or even better, results. Is it possible? Yes! In this episode, Dr. Sabrina Starling shares how she transformed her workweek by handing off client delivery to her talented team, all while maintaining the success of her business. Learn how to design your work around your life and build the legacy you've always wanted. Are you ready to work less? Join Dr. Sabrina and Melissa Kay to discover the mindset shift every workaholic needs to make, how to focus on the 20% that makes everything else easier or unnecessary, and how a 4 week vacation®️ creates more time freedom for you.Profit by Design is a Tap the Potential Production.Show Highlights:Taking things off your plate is easier than you realize!Dr. Sabrina covers highlights of the last 9 months for her and Tap the Potential.What to do with more free timeMelissa's role in taking the podcast off Dr. Sabrina's plate of responsibilityDetermining the key result that lets you know a task is being held competentlyAsking, “What's working, what's not working, and what can I let go of?”Delegating - business owners can exist in their sweet spot in an uncluttered wayIdentifying what you really want out of life apart from workLearning to listen to your dream without limitsDon't be a victim of your schedule!Taking a new perspective on your timeNeed more help in creating more free time? We can help! Book a call with us today! Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership...

Do you ever feel that you are going above and beyond for your clients but still not getting the results you want? Today's episode explores how to deliver exceptional value to your clients without the risk of over-delivering. You'll learn our tried-and-true systems for understanding client needs, finding your sweet spot, and delivering with purpose. Join Melissa Kay and Dr. Sabrina Starling to learn how to know what your clients want, how to match your services to your client's expectations, and how to avoid the pitfalls of over-delivering. Profit by Design is a Tap the Potential Production.Show Highlights:Celebrating a 94% success rate in helping our clients achieve their desired resultsThe overwhelm that comes with over-deliveringThe trap that coaches fall into by giving too much informationFocus on ONE thing!Over-delivering affects your team and can lead to burnout.The secret sauce comes in identifying your sweet spot and setting up efficient systems.The danger in making assumptions and “I think” statementsThe value of Wish List Interviews is to create opportunities to zero in on your top clients and what they wantWhy great marketing plans sometimes failA clear, compelling vision statement is the KEY to preventing over-deliveryDo you need help crafting your vision statement? We can help! Book a call with us today! Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential...

Catch today's episode as Dr. Sabrina Starling interviews Geeta Nadkarni. Her story is a masterclass in the art of reinvention, and she shares how anyone can rewrite their own success story using her groundbreaking frameworks. You'll learn how working smarter–not harder–can transform your business and life!Geeta Nadkarni went from being a 12-year-old journalist to building a $2.4M coaching empire–until a mysterious illness forced her to shut it all down. After a two-year sabbatical, she emerged with a revolutionary approach to business for entrepreneurs over 40. Join us to discover how to do less and achieve more, why you need to change your mindset, and how Geeta restored her crumbling marriage with the Together Tracker. Profit by Design is a Tap the Potential Production.Show Highlights:Geeta's background story of her childhood in India with a demanding dad who forced her to write essays to earn playtimeFinding business success for her clients through a mindset shift, sales systems, and strategies for lead generation and partnershipsGoing from running a $2.4M coaching empire with her husband to a life filled with pain and devoid of all energyFacing life from an upside-down place with zero control An unraveling identity crisis that led Geeta to shut down her business and take a two-year sabbaticalDesigning and building while preparing for things to go wrongWhat Geeta would do differently in facing adversityUnderstanding homeostasis vs. allostasis in the face of disruptionThe most important question about success: “If I knew success was off the table, what would be so interesting, stimulating, and fun that I would be happy I died trying?”Process vs. OutcomeGeeta's realizations about herself and her marriageDiscovering the 20% that moves the needle in a marriage with the Together Tracker and concrete KPIsDeveloping a vision and dreaming together on a journey of growthHow Geeta began to understand true admiration and her toxic narrative of her partner's processYour primary relationship means everything to your business and life.Applications of the Together Tracker beyond a marriage relationshipResources:Connect with Geeta Nadkarni: Website, LinkedIn, Instagram, and the Together Tracker Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to...

Are you missing important growth opportunities? Discover how overlooked opportunities can help solve your business challenges! No matter your challenges, today's guest says, “There is a deal for that!” Join Dr. Sabrina Starling and Corey Kupfer for insights into solving hiring challenges through deal-making. You'll learn how a deal-maker's mindset will solve your business challenges, best tips for talent acquisition, and how to grab Corey's Secrets of Deal-Driven Growth e-workbook for almost nothing. Corey Kupfer is an expert strategist, negotiator, and deal-maker with more than 35 years of professional deal-making and negotiating experience as a successful entrepreneur, attorney, consultant, author, and professional speaker. He is the founder and principal of Kupfer and Associates, a leading corporate and deal law firm; he's also the founder and CEO of DealQuest, a speaking, training, and consulting company. In addition, Corey is the author of the Amazon bestselling book, Authentic Negotiating: Clarity, Detachment, & Equilibrium: The Three Keys To True Negotiating Success And How To Achieve Them. Corey is the creator and host of the top 1% ranked podcast, DealQuest. Most recently, he has released the Secrets of Deal-Driven Growth e-workbook. Profit by Design is a Tap the Potential Production.Show Highlights:Corey's story of learning to appreciate deal-making for growth as an entrepreneurThe Deal-Maker's mindset vs. the Entrepreneurial mindsetIn hiring, the “off-market” deal is always the best. (Where to find your next A-player)Thoughts on solid moves in acquisitions and keeping A-playersOur Great Place to Work spotlight gives credibility to your business in the acquisition of another business with A-players.Learn more about Corey's DealQuest podcast.An overview of Corey's Secrets of Deal-Driven Growth e-workbook and how it's structured to be user-friendly and helpful (Pssst—It's a dollar; buy it!)Learn more about Corey's book, Authentic NegotiatingResources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are...

I'm getting real with you today and publicly sharing about the most vulnerable time in my life. I'm opening up about my personal story and the hardest season I've faced. More importantly, I'm sharing how my team carried me through this time. The real truth is that work isn't just about business, but it can support your life in ways you never expected.From this conversation, you'll gain powerful lessons on leadership, resilience, and the impact of intentional, strategic planning. I want you to be inspired to take action, whether that's leading differently, building a stronger culture, or setting up your business in a way that truly supports you and your people. You'll discover the power of a team during life's hardest moments, how systems allow you to work less and achieve more, and the necessity of a sustainable business model. Join me, Melissa Kay, along with Kaitlyn Beaver, for a closer look at this topic.Profit by Design is a Tap the Potential Production.Show Highlights:Melissa's story from two years ago: massive change, heartbreaking loss, and starting over with nothingMy life today is far above anything I could have ever imagined.Our team: We have each other's backs.Supporting each other–and what that looks like in the day-to-dayEven on a remote team, reaching out regularly can be enough.Setting up systems and processes with step-by-step outlinesKaitlyn's #1 tip for getting started with efficient systemsTaking ONE step in the right direction can move you toward eliminating key team member dependency.Delegating more means the business owner can work less.Putting systems in place creates wins for you and your team.Refining the existing systems in your businessA sustainable business model begins with a clear, compelling vision. Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book,

Are your A-players on the verge of burnout? As a business leader, it can be easy to overlook the needs of your top performers, assuming that they'll always push through to get the job done. But what happens when your A-players start to crack under pressure? In this episode, we dive deep into the hidden costs of burnout, including losing your top talent or risking their health. Learn how to foster a work environment that not only helps your team thrive but ensures they have the energy and passion to keep performing at their highest level. Join Melissa Kay and Kaitlyn Beaver as they explore why A-players need other A-players, how to avoid burnout, and the essential steps you can take to build a sustainable, thriving team. Discover why it's not just about productivity; it's about creating a culture of support, balance, and mutual growth.Profit by Design is a Tap the Potential Production.Show Highlights:The heartbreaking account of a coaching client facing burnout after 10 long years with no real vacationMelissa's personal story of health issues at her job in 2004—and what happened nextBeing a legacy builder and passing on your visionKaitlyn's experience in watching her mother and learning harmful life lessons about workBeing “all in” doesn't mean having no boundaries around taking care of yourselfYour children are watching and learning from your relationship with work.What A-players need in a sustainable work environment:Time for space and restA coaching culture of support, curiosity, and understandingWorking for a company that cares is EVERYTHING.A burned-out team member is not going to show up as an A-player.Asking powerful questions can start the process in the right direction.The business owner sets the tone and should lead by example.Kaitlyn's advice about learning to rest and rechargeInvesting in team members' personal goals and celebrating their winsAn overview of our A-Player Development Plan/Mini-CourseResources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your...

Today, Dr. Sabrina Starling and Melissa Kay chat about how micromanaging can really hurt employee morale, lead to burnout, and interfere with team efficiency. They talk about how crucial it is to build a workplace where autonomy and trust are front and center, which can boost performance, job satisfaction, and keep employees around longer. They stress that business owners need to get better at delegating so they can focus on the big stuff and give their team members more power and share some practical tips, like using the "10,000 Hour Activity" chart and setting up efficient systems to help listeners get better at delegating and improve their business overall.Profit by Design is a Tap the Potential Production.Show Highlights:The crippling effects of micromanaging:Need for constant approvalA shutdown of creativitySecond-guessing every moveFreezing up and burning outStagnancy for the entire teamThe root of micromanaging is inefficient systems.Stop being a micromanager! Build your delegation muscles!Where to start and what to look for to successfully delegateYou can become a Delegation Ninja at work AND at home!Systems, clear expectations, and guidelinesResults to expect when you work from your strengths on $ 10,000-an-hour activities as a business ownerStart assembling your team of A-players today. Check out our How to Hire the Best Course.Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at...

Are you a business owner who can fully trust your team–and let go? That's very different situation from being a business owner who is stuck in the weeds of the day-to-day and can't be the visionary for their business. Today's episode is inspired by recent discussions with several business owners in our Better Business Better Life program about freeing up their time to be the visionary for their business. This is what most business owners want, but they struggle to get to the point of “letting go and trusting” their team. Join Melissa Kay and Dr. Sabrina as they dig deep into your business vision, empowering your team to deliver key results, and how autonomy leads to a greater buy-in and growth on your team. Profit by Design is a Tap the Potential Production.Show Highlights:Your clear, compelling vision determines the direction of your business (Think of a canvas and a paint-by-numbers project.)The key is building trust over time in your competent A-players and allowing them to innovate.Dr. Sabrina's advice to a business owner with gaps and missed opportunities all over the place (Is this you?)Creating systems and the space for your sweet spot in serving customers and clientsOngoing communication and clear expectations for your A-playersThe value of time blocks for personal development and creative thinking time Autonomy creates the buy-in to go along with the business vision and key results—and employee engagement will soar.Your next steps to address gaps in communication, delivery, and systemsBook a call so we can help! Email Kaitlyn today!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at

Today, Melissa Kay and Dr. Sabrina dive into what it means to "lead with love" in their organization. Melissa shares her appreciation for Dr. Sabrina's supportive way of leading, which focuses on mentoring and creating a healthy work environment. They chat about how important one-on-one meetings are, encouraging vulnerability, and building a culture where everyone feels safe and supported. They also touch on personal growth, tackling perfectionism, and how having a coaching culture positively affects team members and their families. Dr. Sabrina shares how her unique leadership approach led to a 25-hour work week, stellar team retention, and a work-life balance that benefits EVERYONE.Tune in to hear how you can bring these practices into your own organization!Profit by Design is a Tap the Potential Production.Show Highlights:Leading with love is more than just a catchy phrase; learn how Dr. Sabrina puts this core value into practice every day.The most pivotal actions for Dr. Sabrina in learning about “the judger pit” (from Change Your Questions, Change Your Life by Marilee Adams) and learning to be curious (from The Coach Approach by Mark Stephens)Melissa's journey—how things have changed for herThe magic happens in 1:1 meetings with A-players!The secret to leading with love comes with insights:Relationships are more valuable than any task that needs to be done.LOVE really means “Letting Others Voluntarily Evolve.”The impact of a coaching culture with a business owner who “leads with love”Want this kind of culture at your business? Book a call with us today to find out more!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better...

Retaining team A-players on your team can sometimes be difficult. Today, Dr. Sabrina Starling and Melissa Kay delve into the critical topic of retaining high-performing employees, often called "A-players." They'll highlight the significance of fostering a supportive environment that prioritizes employee growth and development, which is essential for both individual and organizational success. You'll hear key insights and actionable strategies, providing a comprehensive guide for small business owners looking to enhance employee retention and drive business growth.Tune in to hear more!Profit by Design is a Tap the Potential Production.Show Highlights:The key to business growth is retaining A-players.A clear, compelling, vivid vision is #1!The Tap the Potential Strategic Planner will help you create your vision.Difference between a big, hairy, audacious vision and a small visionWhat will you say NO to in order to focus on your big vision?The A-player's ownership in getting the team where they need to go within the visionUnderstanding the “Yes, and” technique and mindsetMelissa's take on fostering a coaching culture and building trustDr. Sabrina's advice to business owners about realizing what's possibleThe value of 1:1 meetings in a coaching cultureLearn more about The A-Player Development Plan!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download...

You're in for a treat in today's episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients!Profit by Design is a Tap the Potential Production.Show Highlights:Donna's role and current workYour marketing must be geared toward attracting your ideal clients.Your underlying strategy is about who you are trying to reach.The Pumpkin Plan framework to identify your ideal clients:Use a Top Client Assessment.Narrow down who you are speaking to and understand how to speak to them.Results to expect when you tweak your marketing messageExamples of marketing messages to your ideal clientTools create clarity and focus in determining your marketing strategy.Donna's perspective on ONE action that business owners can take todayResources:Connect with Donna Leyens: Website (find free resources!) and The Pumpkin Plan book by Mike MichalowiczRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of...

Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what's happened since then. You'll hear how they've dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality of the services delivered by Tap the Potential. Join us to learn more about dreaming BIG and aligning your vision with action!Profit by Design is a Tap the Potential Production.Show Highlights:Melissa's big dreams for 2025 as the Dream Manager at Tap the PotentialThe part that dreams play in your business visionMelissa's perspective on aligning action with your visionIdentifying your dreams with unlimited resourcesYour dreams are WHO you are!The value of seeking support in a coaching cultureHow a Quarterly Action Plan helps you “get out of the weeds” and take the next steps on your journeyCheck out the year-long Dream Manager program! Click here to start realizing your BIG dreams! You can also email Melissa for more information. A powerful question to kick off 2025: “What do you want to experience in 2025, both in your business and personal life, and how can you align your actions today to make those dreams become a reality?”Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How...

Today's episode is the second part of our Strategic Planning Series. Hopefully, you've listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link. You'll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your vision and instituting accountability are crucial to achieving your goals; this is what we help our Tap the Potential clients do every single day! Profit by Design is a Tap the Potential Production.Show Highlights:It's time to quit playing small and thinking small! (Playing small and thinking small will only bring small results. Think BIG!)Mindset shifts are not easy.We don't start with business success; we start with life success.The survival trap, decisions, and entrepreneurshipOur intentionality can amplify the impact on our own lives and those around us.Create your vision—and revisit it often.Think about what COULD be going on in your business when everything improves by 10x.Share your vision with your team, and support your team members in achieving their visions.Talk about what's uncomfortable about your vision and take opportunities for collaboration.Design for profit in the year ahead. (Use the Profit Assessment Chart in the Strategic Planning Guide.)Steps in using the Profit Assessment Tool to identify the gaps, take key actions, and achieve the level of owner's pay you deserveA healthy business is a sustainable business!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the...

A focus on strategic planning for the new year has been a longstanding tradition at Tap the Potential, and we work diligently to expand and refine this process each year. For this two-part series that begins in this episode, please download your Strategic Planning Guide and the 2025 Tap the Potential Strategic Planner today. I hope these two episodes will excite you about having some thinking space for yourself. Please block an hour or two on your calendar and consider this time a gift to yourself. Wherever you've been in 2024–whatever wins, losses, breakdowns, and breakthroughs you've experienced, you'll find this concept of strategic planning to be powerful and impactful. Taking a pause for reflection becomes a learning opportunity, and we don't grow if we don't learn. Considering powerful questions while setting aside this time for reflection is a $10,000 an hour activity!Profit by Design is a Tap the Potential Production.Show Highlights:What is your biggest WIN of 2024?Take time to pause, reflect, and LEARNThe “Gift to Yourself” exerciseWhere are you recycling the same problems year after year?Identify areas in which you need supportWhere is fear coming up for you? (Make decisions out of love, not fear.)What do you need to let go?Apply the 80/20 principle to yourselfUnderstand the Wheel of Life exerciseResources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training:

What is the BEST way to leverage AI technology in your business? In this episode, Dr. Sabrina Starling is joined by David Jenyns, the author of SYSTEMology, a book we highly recommend to all our clients at Tap the Potential. Join us to learn how AI is changing systems documentation, how to build a culture of systems, and how to overcome resistance. David Jenyns, a previous guest and good friend of the show, is an expert entrepreneur who sold the Melbourne Cricket Ground in his early 20s and founded Melbourne SEO Services. He systemized himself out of that business in 2016 and founded SYSTEMology to help business owners implement systems to scale their businesses. Today he supports a growing community of Certified SYSTEMologists, delivers workshops and keynote addresses, hosts a podcast, and is on a mission to free business owners worldwide from the grind of daily operations. Profit by Design is a Tap the Potential Production.Show Highlights:Why should we care about systems?How can AI help me do what I'm already doing—faster, cheaper, and better?Using AI by going back to the basics of your businessUnderstanding that your business CAN make money without your involvementIdentifying a “systems champion” on your team Establishing a culture of systems through minimum viable systemsA systems-driven business will deliver better results!One common pitfall for business owners in creating systemsDavid's incredible gift for our listeners–Don't miss it! Opt in here!Resources:Connect with David Jenyns: Website, Free Resources, Business Processes Simplified podcast, and Get Your Free Copy of David's Book, SYSTEMologyMentioned in this episode: How to Start a Movement TEDx talk by Derek SiversRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your...

In this episode, the Tap the Potential team gathers to celebrate and shine the Great Place to Work Spotlight on Tammy Little, a phenomenal client and the founder and CEO of Ghost Crew, FTC Group, and Summit Accounting Partners. She brings over three decades of diverse accounting experience and a fervent drive for business success. She has a BSBA in accounting from Appalachian State University and began her career in public accounting, mastering tax and audit before transitioning to corporate accounting. As a controller for various mid-size and large companies, Tammy's strategic acumen grew beyond accounting to encompass insurance, payroll, tax compliance, human resources, and technology. Her comprehensive background uniquely positions her to understand the challenges businesses face in achieving success. In 2007, Tammy founded Turning Leaf Solutions, prioritizing exceptional client services and rapid growth by offering accounting and consulting services. Recognizing the importance of specialization, she strategically transitioned her firm into a larger entity, finding a decade of success and the time to decide what her next entrepreneurial step would be. In 2018, Tammy embraced a new challenge in the cannabis industry, showcasing her adeptness in financial statements, compliance, and optimizing business operations for sustainable success. With an overriding commitment to excellence, Tammy is indispensable to businesses in the sectors of the cannabis industry, accounting, and other niche industries. Join the Tap the Potential crew of Melissa Kay, Dr. Sabrina Starling, and Kaitlyn Beaver as they welcome Tammy Little to the show and discuss the steps forward that have made her an employer of choice for A-players. Profit by Design is a Tap the Potential Production.Show Highlights:Tammy's take on what the Great Place to Work Spotlight means to herThe problems Tammy faced as a business owner needing to build her teamBeing different and attracting A-players who are rockstarsTammy's commitment to transparency and honesty in writing job adsShifts that have happened with communication in Tammy's businessesTammy's commitment to taking exceptional care of her clientsImprovements in onboarding and training to be set up for successKaitlyn's perspective on the growth of Tammy as a business ownerTammy's advice to other business owners who might be drowning in work and struggling to get A-players on their teamsDr. Sabrina's key takeaways and final wordsResources:Connect with Tammy Little: My Ghost Crew, Summit Accounting, FTC Group, LLC, Email, and LinkedInRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and...

Are you ready to make 2025 your best year yet? Let's start by asking ourselves what we are grateful for today. In this episode of the Profit by Design Podcast, we're diving into how to build a resilient business and a life you love–starting with making decisions based on love, not fear. Join us as Dr. Sabrina Starling and Melissa Kay share powerful insights on living a regret-proof life and why practicing gratitude is the secret to long-term success!It's Thanksgiving, and we are sharing our gratitude lists for this year, an eye-opening exercise of reflection that prompts true appreciation for the many good things we enjoy in life. Our fantastic team at Tap the Potential has pulled together, covered for each other, and forged new paths in 2024. Join us for a closer look at how we are building resilience and gratitude!Profit by Design is a Tap the Potential Production.Show Highlights:Team development happens when people open up about what matters most to them.Fostering trust and vulnerability on your team begins with acknowledging gratitude.Leaders need a safe space to be authentic and lead with LOVE (Letting Others Voluntarily Evolve)Taking advantage of opportunities with family members this ThanksgivingLiving a regret-proof lifeGratitude is a mindset shift.Try asking, “What are you grateful for?” rather than “How are you doing?”Dr. Sabrina's findings about gratitude's benefits to our brains and bodiesAn abundance mindset vs. a scarcity mindsetThe impact of handwritten notes of gratitudeResources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

Your mission is your WHY, and it incorporates your purpose into your business. One of the most crucial steps in realizing your business dream is to reignite your passion and connect with the WHY of your business. Rediscovering that spark and creating a roadmap to bring your dreams back to life is the focus of today's episode. Join Melissa Kay, Lead Strategist, and Certified Dream Manager at Tap the Potential to learn more!Profit by Design is a Tap the Potential Production.Show Highlights:When the passion for our business seems distant, we fall into the survival trap and face burnout.Understanding what has changed for you–and why it mattersUnderstanding the bigger picture to realign with your original visionEmbrace your dream again!Reconnect with your WHY:Craft a powerful mission statement that incorporates your values.Create a clear vision for the future.Turn your vision into actionable steps to move forward. (Use annual goals that are specific, measurable, and aligned with your larger purpose.)Are you playing “too small”?“Saying NO means saying YES.”The first step in reconnecting your dream with your WHY is reflection. (Step away from the office to do this!)Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality...

Delegating tasks is a struggle for most business owners, and it's a challenge that quickly becomes an obstacle in the battle for a “work supports life” mindset. We touched on this topic as we ended our last episode, and we knew it deserved more time, attention, and deeper discussion. Join Melissa Kay, Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, fresh off her recent TEDx talk, as they dive into this topic with practical insights.Profit by Design is a Tap the Potential Production.Show Highlights:Delegating tasks effectively is THE key piece to having a 25-hour work week.Examples of $10,000 an hour activities for business owners (Are you spending time on your highest-value activities?)Cultivating trust among your team members (Assume they are whole, competent, capable, and complete human beings.)Hiring A-players whose values align with your company's immutable laws and giving them decision-making parametersHandling A-players with gentle reminders about their expected key resultsMelissa's perspective of the “messy middle” of the delegating processThe importance of a good project management tool and clear communication with team membersBeing crystal clear about key results for each team member is essential!Consistency is the key in team meetings and one-to-one meetings. Dr. Sabrina's best tips for effective one-to-one meetings with team members (Deliver 7 positive pieces of communication for every piece of critical feedback, watch your body language, settle yourself, and be fully present.)Need more help and guidance? Email Melissa or sign up today for the How to Hire the Best course. Book a call with us today to find out what we can do for you! Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on...

We want to help business owners take control when feeling overwhelmed and understaffed. Feeling this way is a normal part of a growing business, and we can't put off taking steps to move forward. Waiting until you don't feel overwhelmed and understaffed may take forever! Melissa Kay and Dr. Sabrina Starling discuss this topic with fresh insight and actionable tips to help you learn to delegate and trust the A-players on your team. Join us to learn more!Profit by Design is a Tap the Potential Production.Show Highlights:Too much on your plate? Here's what to do first!Dr. Sabrina takes a look back at her steps in learning to delegate.The importance of focusing on your $10,000 an hour activities“You don't want unicorns on your team!”An outsider's perspective can bring clarity.The value in learning to ask for helpAn accountability chart clearly defines the roles your company needs.Ask, “What roles does this business need to serve the sweet spot and drive profitability?”Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Are you making decisions out of fear or love? Wouldn't a thriving mindset be better than merely surviving? In this episode, Dr. Sabrina Starling joins Melissa Kay, Lead Strategist at Tap the Potential, to discuss this topic. You'll learn how to identify and break free from survival mode, how to cultivate a supported work/life integration, and actual steps to help you thrive. Join us!Profit by Design is a Tap the Potential Production.Show Highlights:Facing challenges in survival mode, which triggers fear-based decisionsPay attention to the language you use.Focus on what you want to grow and create.Using The Choice Map (from Change Your Questions, Change Your Life by Marilee Adams) to catch your fear-based thinkingDeep-breathing exercises and powerful questions as tools for creating space and loveDrawbacks of fear-based assumptionsJournaling constantly will help you notice wins with a heart of gratitude.“Stop borrowing anxiety from the future!”Protect your time best by caring for yourself first.Dr. Sabrina's tips for self-care as an entrepreneurLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

In this episode, business psychologist and author, Dr. Sabrina Starling, discusses how business owners can offer flexibility and work-life balance to their teams while ensuring key results are met. She emphasizes defining clear key results for each role, planning for flexibility, and cross-training team members to maintain smooth operations during absences. Dr. Sabrina also highlights the importance of accountability and open communication about responsibilities and expectations. By fostering a culture that balances flexibility with accountability, business owners can enhance team morale and productivity. Tune in to hear more!Profit by Design is a Tap the Potential Production.Show Highlights:Challenges of offering flexibility and work-life balance in businessImportance of defining key results for each roleNeed for planned flexibility in work schedulesSignificance of cross-training team membersStrategies for maintaining productivity and profitabilityFostering accountability in a flexible work environmentEngaging team members in discussions about flexibilityClarifying expectations around flexibility and commitmentCreating a culture of trust and collaborationLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Are your company's systems holding you back from reaching your full potential? Join Dr. Sabrina and Melissa Kay as we dive into the critical role of systems in driving sustainable growth. Dr. Sabrina Starling is “The Business Psychologist,” founder of Tap the Potential, and a recent TEDx speaker, and Melissa Kay is the Lead Strategist at Tap the Potential. You'll learn why the success of your business depends on systems and what you can do today to get started with implementing systems. Join us!Profit by Design is a Tap the Potential Production.Show Highlights:Systems make the difference. Having zero systems means there is no framework for success.Hiring A-players without having systems in place gives them no path to success.Melissa's example of taking over the PBD podcast because systems are in placeSystems are a cool opportunity for innovation in our businesses.Systems are often the issue if an A-player is not delivering key results. Systems will bridge the gap.Most systems revolve around project management tools (We use Asana.)A glimpse at Dr. Sabrina's Focus Plan–and how it changed Melissa's life!A look at Melissa's project management tool and how it frees up her mind spaceIf you need help implementing systems, start with ONE thing: Begin using a project management tool. Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to...

Having a team of A-players who work in an environment of autonomy to deliver key results makes ALL the difference in your business. If that sounds too good to be true, you don't want to miss today's episode. You'll learn how to build trust and autonomy in your team. Melissa Kay, the Lead Strategist at Tap the Potential, discusses this concept with Dr. Sabrina, who has masterfully crafted a successful business based on this foundational principle. Join Melissa and Dr. Sabrina to hear valuable insights and wisdom.Profit by Design is a Tap the Potential Production.Show Highlights:The importance of building trust and autonomy on your teamPaying attention to what's going WELL vs. what's going WRONGA closer look at Kaitlyn Beaver and her big, hairy, audacious goalThe trickle-down effect of the decisions we makeThe secret to letting go and trusting your team? Having A-players!Don't believe the lies your ego tells you!Be on the lookout for your team members' strengths–and let them shine!Next steps for success for your autonomous team members around key results, systems, communication, 1:1 meetingsFostering a “safe space” environment with your teamThe value of clear expectations and appreciationDr. Sabrina's advice for delegating results, not tasksLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

Exciting things are happening! I'm chatting with Melissa Kay, the Lead Strategist at Tap the Potential about my upcoming TEDx talk: Work Supports Life. Even though landing a TEDx talk has not been my primary goal, it's been my vision since 2019 to share the message on a broader scale about what's possible with a “work supports life” mindset. This philosophy has become even more meaningful in my life recently. Join us for this conversation!Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina's message: how “work supports life” became realDiscovering the value of a 25-hour work week as a foundational principleWhy I wrote the The 4 Week Vacation® book in an effort to change hustle cultureProtecting a key A-player with lots of creative energy from the burnout of hustle cultureThe value of regret-proofing your lifeHaving an accountability partnerCreating redundancy in your businessCommon misconceptions about hustle cultureSpilling the tea on Dr. Sabrina's upcoming TEDx talk!Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

You've read many business books to help you grow your business, but have you ever thought about writing a book to grow your business? Today's show pulls back the curtain on the writing process to reveal how this endeavor can set you up for success, drive profits, and boost your business. Join us!Jeremy Jones is a military veteran, entrepreneur, author, and the founder/CEO of Jones Media Publishing. He's helped countless authors write, publish, and promote their books through his expertise in sales and marketing. As a renowned leader, mentor, coach, and creator of the Authority Coach Blueprint and Author Coaching Program, Jeremy has empowered aspiring authors to achieve their dreams. He hosts the Ideas & Impact Podcast and is the driving force behind Authority Coach. Jeremy's dedication, professionalism, and commitment to success make him a highly sought-after keynote speaker in the industry. In this episode, Jeremy reveals the pitfalls to avoid in authoring, publishing, and marketing a book, and Dr. Sabrina shares her school of hard knocks experiences as an author. Profit by Design is a Tap the Potential Production.Show Highlights:Jeremy's inspiration for writing books and helping othersThe biggest hurdles to overcome in writing a bookThe writing process starts with a blueprint. Be realistic in your goals for writing a book.The art of creating back-end profits from your bookJeremy's advice for fiction authors to optimize their leverageJeremy's example of a client with a nonfiction book who created complimentary resources for his audienceAn overview of what it's like to work with JeremyJeremy's most impactful book of 2024: Fix This Next by Mike Michalowicz (author of Profit First)Links and Resources:Connect with Jeremy Jones and Jones Media Publishing: Website (Get the free book publishing and launch guide!) and the Ideas & Impact Podcast Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A

Calling all workaholics! Are you feeling stuck in the grind of running your business? It's time to make a change! Join us to learn more in today's episode!Kaitlyn Beaver, Tap the Potential's How to Hire the Best Strategist, is joined by Melissa Kay, the Lead Strategist at Tap the Potential, to reveal key strategies that will help you grow your business without becoming a workaholic. You'll learn to focus on the right priorities, build a self-managing team, and shift your mindset to redefine success. If you're ready to stop feeling overwhelmed and start building a business that supports your life, this is the show for you!Profit by Design is a Tap the Potential Production.Show Highlights:A focus on priorities and productivityIntentional scheduling is a game-changer.Building a strong team of the right people and the systems to support themUnderstanding the value of partnerships and collaborationSetting boundaries with a daily “shutdown ritual,” protecting personal time, and making time for rest and rejuvenationCrucial mindset shifts around success and your role in the company as a business ownerA long-term view focused on sustainability and growthBoundaries create high performers on your team. Our Better Business Better Life program can help you create a business that supports your life! Book a call with Kaitlyn today!Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account...

Unlock the secrets to keeping your top talent motivated and committed! We are diving deep into strategies for retaining A-players and ensuring they stay engaged and excited about their work. Game-changing insights are coming your way in today's episode!Many business owners feel frustrated by the challenge of keeping their best team members engaged and excited. Just when you think your team is established and ready to move forward, a key team member leaves for another job opportunity. We have the answer! Discover how to understand A-players, employ effective development strategies, and use a revolutionary tool to track career goals and foster the development of your A-players. If you are tired of losing your A-players to other job opportunities, join Melissa Kay, Lead Strategist at Tap the Potential, as she covers this topic with Kaitlyn Beaver, Tap the Potential's How to Hire the Best Strategist.Profit by Design is a Tap the Potential Production.Show Highlights:Who are your A-players?Focusing on autonomy, trust, and growth will help keep your A-players motivated.The A-Player Development Plan is a tool to help business owners track team members' career aspirations and map out opportunities for advancement.Building your lean and mighty team is a $10,000 an hour activity. (Our Better Business Better Life Assessment helps identify strengths and gaps.)The statistics: 8 out of 10 entrepreneurs are not invested in team development and lack a system for retention; 2 out of 3 are not doing one-to-one meetings and don't prioritize team members working from their strengths.A LinkedIn study revealed that 94% of employees would stay at a job longer if their employer invested in their career development.The biggest mistake business owners make in failing to retain top talent Creative strategies for adding perks that matter to your A-playersThe most important first step in retaining more of your A-players (Sign up for the Better Business Better Life Jumpstart to get started!)Sign up for the free A-Player resource! Download the template and receive additional information about the free A-Player Development Course. Perspectives from Melissa and Kaitlyn on being motivated A-players at Tap the PotentialLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A

Are you struggling with high turnover or lackluster performance from new hires? Join us to discover how the right onboarding process can transform your team's productivity and retention rates. We are diving into actionable strategies to ensure every new team member fits into your company and thrives—from Day One. Learn more from Melissa Kay, Tap the Potential's Lead Strategist, and Kaitlyn Beaver, How to Hire the Best Strategist. Tune in to hear Melissa and Kaitlyn unlock the secrets to a successful onboarding experience!Profit by Design is a Tap the Potential Production.Show Highlights:Two very different scenarios for your new hires that highlight the key to success: an effective onboarding systemTips to help new team members navigate their roles and feel more connected to your companyKey results of an effective onboarding system: increased retention and employee engagement, open lines of communication to facilitate problem-solving, and the creation of a coaching cultureSpecific steps to set up an efficient onboarding system with a spreadsheet with 30, 60, and 90-day goalsStrategies to eliminate overwhelm in new team membersThe value of a user manual—and how Tap the Potential implements this tool (Want to learn more? Contact Kaitlyn Beaver!)What we've seen in client success storiesLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa Kay, and Kaitlyn Beaver share hosting duties for today's very special episode. Bonnie Cecil's interest in the audiovisual world began in her teenage years as she learned video production; it also led to meeting a guy named Brandon in a high school video class. He would later become her husband. After choosing a stable career in IT after college, Bonnie later made the jump into entrepreneurship with Brandon. Together, they own and operate Fresh Tech Integrated, a design/build audio/video integrator specializing in performance AV for houses of worship, casinos, and other commercial spaces. With Fresh Tech, you won't see any extra gear or shortcuts–just honest, easy-to-use solutions. Profit by Design is a Tap the Potential Production.Show Highlights:Bonnie's perspective on the most difficult aspects of running a business–and why she joined the Better Business Better Life programThe changes at Fresh Tech Integrated as a result of working with the Tap the Potential team: a better hiring process, a focus on the “one thing” that will move the business forward most efficiently, and an efficient team that can handle the business growth and increased profitabilityBonnie's words of wisdom to other business owners about prioritizing time and tasksThe value in handing off tasks to other team members and using time audits and accountability chartsBonnie's thoughts on hiring challenges THEN and NOWShowing up authentically and honestly in job ads about the company culture and core valuesBonnie's growth in leadership skills Why Fresh Tech Integrated is a great place to work for A-playersBeing committed to the immutable laws and the culture of the business—both for team members and clientsA gold nugget from Bonnie about work supporting life and having time for what matters most: “Limits force innovation.” (A quote from Dr. Sabrina!)Links and Resources:Connect with Bonnie Cecil and Fresh Tech Integrated:Website, YouTube, Instagram, Facebook, and XConnect with Dr. Sabrina and Tap the PotentialRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development

Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today's episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential, welcomes Donna Leyens to the podcast. The conversation covers how to identify your ideal clients, where to find them, and how to know what's most important to them. Donna Leyens is the president and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing tools, strategy, training, and support to business professionals who want to make a big impact by becoming small business growth strategists. Pumpkin Plan Strategists use The Pumpkin Plan Action Guide, a business growth program that Donna developed based on the methods in The Pumpkin Plan, a book written by her co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses scale and grow in profitability and size while allowing the owner to have time for a fulfilling life. Join us to learn how to reach your ideal clients using The Pumpkin Plan!Profit by Design is a Tap the Potential Production.Show Highlights:The Pumpkin Plan is part of the Tap the Potential Solution to eliminate the guesswork in determining what your clients really want.The Top Client Assessment helps identify your ideal clients.Creating a niche and stepping away from PITA (“pain in the assets”) clientsYour ideal client will align with your values and immutable laws!Understanding the value of a Wish List Interview–and how to make it work to connect ALL the dots, open up innovation opportunities, and save big on your marketing dollarsOvercoming your natural resistance to Wish List Interviews—just get started with the first one!The Value of a Pumpkin Plan StrategistDonna's takeaway: “The biggest advantage to me in ‘work supporting life' is having the freedom to design my workday around what works for me.”Links and Resources:Connect with Donna Leyens: Website (Download the free Pumpkin Plan Booster Pack!), Email, LinkedIn, Facebook, the Pumpkin Planners Rock Facebook Group, and The Pumpkin Plan bookRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development...

Dr. Sabrina has returned from her 4 Week Vacation® which began abruptly and lasted longer than previously planned. Today's topic is about having peace in your life as a driven entrepreneur. In this episode, Dr. Sabrina gets personal as she shares her heartbreaking experiences of the last few weeks and how her life has been forever altered and shaken to the core. She is joined by Rob Dube, who turns the tables and interviews her about grief, love, and finding peace in the things we can't control. Join us for this special episode.Rob Dube is the co-founder of imageOne and the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy. He is the co-founder and podcast host of Entrepreneurial Leap, the author of Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving, host of the Do Nothing Retreat, and host of the Leading With Genuine Care Podcast. With Gino Wickman, Rob co-authored the book, Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom. Throughout his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his personal, mindful leadership journey. Profit by Design is a Tap the Potential Production.Show Highlights:The gut-wrenching loss and far-reaching impacts of the sudden death of Dr. Sabrina'sbeloved husband, NedThe immeasurable gift of having a team that can step in and carry the loadThe value of “regret-proofing” our livesDr. Sabrina's commitment to the 10 disciplinesMaking decisions out of love—not fear and egoUnderstanding that grief is love, not a problem to be solved, and knowing ourselves is necessary to be vulnerableDr. Sabrina's learnings about death, dying, and paying attentionFinding peace in knowing that much of life is out of our controlHow Tap the Potential has thrived because of its team of amazing peopleA food-for-thought nugget about having “no key-team-member dependency” in family as well as businessThe very real physical effects of the stress of shock, grief, and lossDr. Sabrina's candid thoughts about how people can best support her and her familyLinks and Resources:Connect with Rob Dube: Website, LinkedIn, Facebook, Twitter, and YouTubeRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the...

Welcome to another episode in our podcast series hosted by me, Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, our Success and Connect Team Lead and How to Hire the Best Strategist. Everything we've been sharing over these past few weeks is a glimpse into what our team is experiencing right now while Dr. Sabrina is on her 4 Week Vacation® that began unexpectedly and will last for more than just four weeks. Our systems are in place to run Tap the Potential effectively and efficiently, and we've done so since the first day of Dr. Sabrina's absence–without missing a beat! We are not only surviving but thriving—and you can set up your team to do the same! Join us as we share how you can empower your team to make decisions, which is the key to taking your life back from your business. Last week, we shared how to strengthen your business by working less and empowering your A-players. If you are ready to put your stake in the ground and take your life back from your business, now is the perfect time to do it. You can set up your business to be sustainably profitable and less dependent on you by pledging your commitment to take a fully unplugged break from your business. Join us and take the 4 Week Vacation® Pledge today!Profit by Design is a Tap the Potential Production.Show Highlights:The benefits of “vacation testing” your teamOur Tap the Potential team thrives with unlimited time off and unlimited vacations, as long as we achieve our key results in our roles.Team communication, strength, resilience, innovation, and leadership improve when the business owner takes an extended vacation.YOU are probably the bottleneck in your business!Time away refreshes each team member with new clarity, productivity, and creativity in your client delivery process.Are you ready to learn to set up the systems to allow you to take extended breaks from your business? Book a call with Kaitlyn today!The value of regular team meetings (Take advantage of our helpful resources.)Let go of the guilt about stepping away from your business and plan your 4 Week Vacation®!Links and Resources:Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development...

Welcome to another episode with Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, the Success and Connect Team Lead, and How to Hire the Best Strategist. We are giving you an inside look at what our team is experiencing right now and how we are flourishing while Dr. Sabrina is on her 4 Week Vacation®. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases without missing a beat. Empowering your team to make decisions is the key to taking your life back from your business, and we are putting this principle into practice. Last week, we covered how to tame your gremlins and claim your freedom. This week's focus is on the most effective thing you can do for your A-players, how to know what to work on, and what you do NOT need to do if you want to strengthen your business. YOU can prepare for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. We hope that you can join us in taking the 4 Week Vacation® pledge, learn how to strengthen your business by working less, and focus on what matters most in your life. Profit by Design is a Tap the Potential Production.Show Highlights:The value of a clear vision for your business and your teamThe most effective thing you can do for your A-playersKaitlyn's perspective on the best way to support a very task-driven team memberRegular one-on-one meetings with team members are critical!Be intentional about training A-players to solve problems, make decisions, and take on growth opportunities!Giving A-players the autonomy to prioritize their tasks in alignment with the key results expected from themKnowing what TO DO and what NOT TO DO in working fewer hours each week (Download a sample Time Audit to help. Email Melissa if you need help with your time audit.)The beauty of a 25-hour workweek in forcing innovation and intentionalityRemember the 80/20 rule and always share your wins!“What is the ONE thing I can do today that will make everything else easier?”Links and Resources:Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank...

Welcome! I'm Melissa Kay, the Lead Strategist at Tap the Potential, and I'm joined by Kaitlyn Beaver, the Success and Connect Team Lead and How to Hire the Best Strategist. Everything we are sharing with you about setting up your team for success, taming your gremlins, and claiming your freedom is exactly what our team is experiencing right now. Dr. Sabrina is on her 4 Week Vacation®, but we have the right systems in place to run Tap the Potential efficiently in her absence. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases. Today, Kaitlyn and I are giving you a behind-the-scenes look at the steps necessary for a business owner to pull away for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. Our hope is that you can join us in taking the 4 Week Vacation® pledge and focus on what matters most in your life. Profit by Design is a Tap the Potential Production.Show Highlights:What are your gremlins? Self-defeating behaviors and beliefsCommon examples of gremlins for business ownersThe myth of “no one can do this like me”The truth about your A-players: They crave opportunities to grow, shine, and be empoweredThe inevitable downward spiral of business owners who don't set up their businesses to grow without themKaitlyn's experience as the daughter of an entrepreneur (Fun fact: Melissa Kay is Kaitlyn's mom!)Delegate, delegate, delegate!The truth about what's happening at Tap the Potential right now while Dr. Sabrina is awayStepping away and trusting your team empowers them with confidence!Links and Resources:Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment,...

This episode is the first of several hosted by Melissa Kay, Tap the Potential's Lead Strategist, and Kaitlyn Beaver, Tap the Potential's Client Success and Connect Team Lead and How to Hire the Best Strategist. We are keeping things running smoothly while Dr. Sabrina Starling is on her 4 Week Vacation®, which she unexpectedly had to begin earlier than planned. In today's episode, you'll get an inside look at what our team is experiencing in having all of the systems in place to run Tap the Potential effectively and efficiently. Since the first day of Dr. Sabrina's absence, we have not missed a beat! Our team has the time and space to rally around one another with support and love in the midst of shifting and covering for her. We will be sharing a lot over the next five weeks about the Tap the Potential Solution and how we are implementing the principles and “walking our talk” to run this business effectively–whether Dr. Sabrina is here or not. Join us to learn how to align your team around your compelling, vivid vision, immutable laws, field of play, and filter questions. Profit by Design is a Tap the Potential Production.Show Highlights:Developing your compelling, vivid visionWhat do you want your life and business to look like?Start with the big WHY and let go of the HOW.Your vision becomes a filter to help you make decisions and avoid the survival trap. (Hear Kaitlyn's vision board process!)Defining your immutable lawsThese are your core values, non-negotiables, fundamentals, and organizing principles.Your immutable laws help attract the right clients AND team members. (In our Better Business Better Life Program, we support you in articulating your immutable laws.)Understanding your field of playThis includes clear expectations, goals, and boundaries for team members, along with identifying what constitutes “winning” in your business.A coaching culture includes feedback and decision-making filters. Asking the right filter questions.The questions we ask determine the solutions we find. Better questions = better solutionsAsking better questions helps you avoid the survival trap and make decisions that align with your vision. Want a sustainably profitable business that gives you more time for what matters most AND more money in your bank account? We can help! Book a call with Kaitlyn today!Links and Resources:Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player...

Today's guest has taken a 4 Week Vacation® (it was actually for five weeks!) She knows the value of setting up a business so that work supports life and not the other way around, and she sees firsthand the impact on herself, her business, her team, and her family. We welcome Sarah for her third appearance on the Profit by Design podcast!Sarah Martin is the president and co-owner of Cabin Works, a property maintenance and cleaning company in the rural mountain town of Granby, Colorado. She and her husband, Phill, started Cabin Works over 10 years ago to provide peace of mind to busy and absentee property owners needing a reliable, professional, and trustworthy property maintenance company. Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works through flexible, kid-friendly, and remote work opportunities. They enjoy providing family activities for their team members throughout the year to show appreciation for their team's hard work. They also love giving back to their community through donations and volunteering. When not working with their team, you can often find Sarah, Phill, and their three young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes.Profit by Design is a Tap the Potential Production.Show Highlights:Sarah's background story of starting her business during the pandemic and constantly struggling with cash flow, profitability, and burnout Sarah's position as a graduate and alumni of the Better Business Better Life program—seeing her team members take advantage of the training benefits now!The rebuilding process when big changes occur and team members leaveEmpowering her team to handle challenges and issues while she took an extended vacationThe value of planning a “transition day” to reorient yourself on your first day back in the office after a long vacationSarah's perspective on what's been going right at Cabin Works since her last extended vacationThe beauty of having redundancy with every position on your team to promote sustainability and valueSarah's full life away from work: skiing, biking, hiking, backpacking, and kids' sports Dr. Sabrina's How to Hire the Best teaching moment in highlighting what Cabin Works is doing right to attract A-players and be an employer of choice for their areaSarah's decision for 2024: Why she's NOT taking a 4 Week Vacation® this year but still has freedom and flexibility for trips, kids' events, and family time away from workJoin our Pledge-A-Thon for the month of July by taking the free 4 Week Vacation® pledge. Take the pledge now!Sarah's takeaways from today's conversation: “It's worth the stress and challenges in planning to take a 4 Week Vacation®. It makes your job easier and empowers your team to work from their strengths and take ownership over their role.”Links and Resources:Connect with Sarah Martin and Cabin Works: Website, Facebook, and InstagramPut your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course.

I'm excited to welcome Abby, Trent, and Laurie from Collected Living Design. This trio of business partners is sharing how they have taken their growing business and turned it into a business that truly supports their lives. They have been on this journey with us at Tap the Potential for about 1-½ years, and they have accomplished incredible things. Each of them is growing as a human being and learning valuable life lessons as they tweak their roles as business owners/partners. They have each been able to take extended time away from their business to enjoy their lives and families, which is a huge step for any small business owner. Join us for my conversation with Abby, Trent, and Laurie!Profit by Design is a Tap the Potential Production.Show Highlights:The biggest surprises on this journey so far: a work-life balance IS possible, the right systems are EVERYTHING, and learning to enjoy the business side The importance of letting go of what brought you where you are–so you can move forwardThe hardest lessons so far: trusting others, setting aside time for visioning and goals, and accepting our own strengths and weaknessesCoaching advice for business owners sometimes seems counterintuitive—and it's NOT all about the numbers and effort you put forth.Navigating “fires” in the business with accountability to each other about turning off “work” modePersonal lives are different now for Trent, Abby, and Laurie because they can prioritize their energy levels, take unplugged vacations, and leave the mental stress at work each day. Trent's experience in taking paternity leave when his new baby was born, Abby's unplugged vacation to France, and Laurie's upcoming tripGet the details about the Pledge-A-Thon for July for business owners. Find out more about your chance to win the How to Hire the Best Course for free and take the free 4 Week Vacation® pledge today!Perspectives from Trent, Abby, and Laurie on the biggest worries of business owners about taking a 4 Week Vacation®Links and Resources:Connect with Collected Living Design: WebsitePut your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business?...

It's not easy to plan for your 4 week vacation®️ as a business owner, but it CAN be done–and it WILL change your life and your business for the better. Seth Gordon joins me today to discuss the last few weeks of preparation leading up to his extended vacation this summer. He describes the mindset shifts it takes to leave hustle culture behind, the steps he's taking now to prepare his team, and how letting go of control gives him what he desires most in life. Join us to learn more!Seth Gordon is the owner and CEO of Glacier Supply Group in the Pacific Northwest. Glacier is a family-owned business that was established in 2021 when Seth and his wife, Leanne, purchased an existing business. They live in the Seattle area with their three energetic sons, ages 7, 5, and 3. Seth and his family love all things baseball, the Mariners, skiing, and crabbing. Profit by Design is a Tap the Potential Production.Show Highlights:Seth's lightbulb moment at the EOS Conference in 2023Getting past the feeling of guilt by viewing an extended vacation as an opportunity for the team to step up and shineThe EOS (Entrepreneurial Operating System–based on the book, Traction by Gino Wickman) structure is designed to continue whether the business owner is there or not.The sense of loneliness and guilt in being an entrepreneur going against traditional hustle culture and being a trailblazerWorking fewer hours weekly depends on your focus on the highest-value activities (Seth shares how he did this.)Steps in Seth's process to give up some control to other team members and working through the fear of “working less”Items in Seth's personal VTO (Vision Traction Organizer)Improvements in Seth's family relationships since he focuses now on “solving for life” instead of “solving for work”Seth's focus for the next few weeks leading up to his 4 week vacation®️: delegation to a newly hired assistant, preparing to unplug from his phone, and forming a mindset to not think about workDr. Sabrina's best tips for an unplugged and fully present 4 week vacation®️Seth's plan for returning to work after his 4 week vacation®️ to keep from taking back the tasks he's delegatedConsiderations in delegating, your accountability chart, and redundancyLinks and Resources:Connect with Seth Gordon: Glacier Supply Group Website and LinkedIn**Books mentioned in this episode: Letting Go by David Hawkins, Untethered Soul by Michael A. Singer, Buy Back Your Time by Dan Martell, Traction by Gino Wickman,

Today's episode dives into the vast opportunities and unique challenges of integrating AI tools into your business operations while maintaining your authentic brand voice. We all want to navigate the complexities of AI implementation with careful consideration, but the AI world can be overwhelming. My guest breaks down the common fears around using AI tools and gives insightful tips for using this technology thoughtfully and authentically to grow your business and free up your time. That's what we are all about at Tap the Potential! Kinsey Soderberg is the brilliant mind behind her brand and podcast, Authentic AI. She helps down-to-earth entrepreneurs leverage AI tools in their businesses without wasting time or sacrificing authenticity. She champions a human-first approach, ensuring that AI enhances your business rather than overwhelming it, bringing your brand to the forefront, and helping AI work for you–and not the other way around. Kinsey teaches her clients how to use approachable methods for training their AI assistants and using AI tools in their everyday tasks and workflow, helping them get more done quickly without sacrificing quality. Profit by Design is a Tap the Potential Production.Show Highlights:Highlights of Kinsey's path to becoming an AI expertAI tools can expand and amplify your creativity and critical thinking skills.Things to think about in training your AI assistants, like ChatGPT, to reflect your values, opinions, and brand identityConsiderations about your copyrighted material on ChatGPTExamples of how a business owner can benefit from using AI toolsExploring AI tools, like ChatGPT, Perplexity, Descript, Speeko, and moreHard lessons from Kinsey about using AI tools:AI is not always factual and correct.Be specific and direct in training AI tools like you would a team member.Start with one tool, one task, and one day at a time to fit AI tools into your workflow.Just because you CAN do more with AI tools doesn't mean you HAVE to. Thoughtful parameters to put in place around using AI in our businesses to protect our authenticity and integrityCheck out Kinsey's free Authentic AI Tech Toolkit, an exclusive library of recommended AI tools.Check out Kinsey's two podcasts: Authentic AI Podcast and Feel Good Social PodcastLinks and Resources:Connect with Kinsey Soderberg and Authentic AI: Website, Authentic AI Podcast, Feel Good Social Podcast, and Authentic AI Tech ToolkitAI tools mentioned: