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HR1 - Keefe and Mego open up Wednesday's show reacting to Christian Gonzalez's media availability on Tuesday afternoon discussing his contract situation. Is the All-Pro corner starting to get frustrated with the state of the negotiations? Should Patriots fans be worried about a deal getting done? With exactly two weeks to go until opening night, where are the biggest concerns on the Patriots roster? Mego gives her thoughts on the Patriots trade sending Kayshon Boutte to Houston for safety Jaylen Reed and a 2028 late-round draft pick. Did the Pats get enough in return for the disgruntled WR?
HR2 - Keefe and Mego open the second hour of Wednesday's show talking about the Red Sox 7-3 extra innings win in Miami, propelled by a Jarren Duran grand slam. As Roman Anthony works his way back, where will he fit into the surging Red Sox lineup? In this week's edition of Would You Rather Wednesday Mego and Keefe debate lakes vs beaches, Dollywood vs Graceland, and more. Finally, Keefe breaks down the latest in pop culture in the #DORK minute.
HR3 - Keefe and Mego are joined by Patriots defensive coordinator Zak Kuhr to kick off the third hour Wednesday's show. Kuhr discusses whether or not he expects Christian Gonzalez on the field for the Pats' week one matchup in Seattle, expectations for second-year safety Craig Woodson, preview the week one Super Bowl rematch against the Seahawks and more. Keefe and Mego discuss Kuhr's comments on Gonzalez, whether the All-Pro corner was hurt or holding out when he missed joint practices with the Colts and Eagles, and more.
SEGMENT - Keefe and Mego continue to discuss Christian Gonzalez's contract negotiations and his return to practice. Callers weigh in on whether they are on Robert Kraft and the Patriots side or Gonzalez's while others argue that Keefe and Mego aren't being forthright about the situation (they are).
HR4 - In the final hour of today's Jones and Keefe: Keefe and Mego continue to discuss Christian Gonzalez's contract negotiations and his return to practice. Callers weigh in on whether they are on Robert Kraft and the Patriots side or Gonzalez's while others argue that Keefe and Mego aren't being forthright about the situation (they are). Keefe and Mego continue to discuss Christian Gonzalez's contract negotiations and his return to practice. Callers weigh in on whether they are on Robert Kraft and the Patriots side or Gonzalez's while others argue that Keefe and Mego aren't being forthright about the situation (they are).
SEGMENT - Keefe and Mego continue to discuss the Christian Gonzalez contract situation as week one rapidly approaches. As Gonzalez returns to the practice field after joint practices have wrapped up, was he hurt or holding out?
SEGMENT - Keefe and Mego are joined by Patriots defensive coordinator Zak Kuhr to kick off the third hour Wednesday's show. Kuhr discusses whether or not he expects Christian Gonzalez on the field for the Pats' week one matchup in Seattle, expectations for second-year safety Craig Woodson, preview the week one Super Bowl rematch against the Seahawks and more
SEGMENT - Keefe and Mego open up Wednesday's show reacting to Christian Gonzalez's media availability on Tuesday afternoon discussing his contract situation. Is the All-Pro corner starting to get frustrated with the state of the negotiations? Should Patriots fans be worried about a deal getting done?
Keefe and Mego debate who will be the Patriots rushing leader for the 2026 season. Who wins their next NBA championship first? Jayson Tatum in Boston or Jaylen Brown in Philadelphia. How many 10 year old kids would it take to stop you from scoring a touchdown?
Keefe and Mego talk with Josh McDaniels and Mike Onwenu about the Patriots 2026 season and what to expect. McDaniels has "no dog in the fight" when asked about Tom Brady's possible involvement with Pats recent loss to Seahawks.
Keefe and Mego talk with Mike Onwenu about how he feels the offense and specifically the O-line has progressed over the pasty few seasons.
Keefe and Mego have Josh Mcdaniels on the show and shares how he feels about the Patriots for this upcoming season.
Keefe and Mego do a week in review for this past week where there was over $7.1 Million raised for the Jimmy Fund during the 24th annual Radio Telethon.
Keefe and Mego give their perspective on what to expect from the patriots for their second preseason game. Will Drake Maye and the starters play at all this weekend?
Keefe and Mego talk about Rafael Devers making his long awaited return to Fenway Park following the trade early last season. What is the current state of the Red Sox? "Friday 4 Pack" who will lead the Patriots in rushing this season, who wins a championship first between Jayson and Jaylen? Top Movies/TV shows of 2026 so far!
Keefe and Mego discuss how fans will react to Rafael Devers first game back in Boston. Will the Sox fans boo him?
Keefe and Mego react to yesterdays joint practice from yesterday. Who were the best and players and is there a position group that we should be worried about?
Keefe and Mego recap the player and position groups that have been the most impressive as well as most disappointing. They also touch on Bill Chisholm's recent comments about Jaylen Brown and a possible new arena. Wrapping up the hour with "Top 5 Friday" favorite drinks!
HR4 - Keefe and Bahl kick off the fourth and final hour of Thursday's show live from Gillette Stadium joined by Mego to recap the Patriots joint practice with the Eagles. Mego discusses how she see the WR room shaking out, what she's seen from two days of practice and more. The guys circle back to the Red Sox and Willson Contreras latest interaction with fans after not hustling down the line in extra innings. In today's Grab Bag: Inde Navarrette is cast as Rogue in the MCU, but passed up another opportunity, the top baseball performer of the day, and the guys are stumped in the random baseball player of the day.
SEGMENT - Mego joins Keefe and Dan live from Gillette after the Patriots and Eagles wrapped up the second and final day of joint practice ahead of Saturday's preseason matchup. Mego discusses how she see the WR room shaking out, what she's seen from two days of practice and more.
Mego joins Rich Keefe and Dan Bahl to share her thoughts on the Patriots' two days of joint practices with the Eagles. Has the defense looked shaky with Christian Gonzalez out? Could his absence lead to a move involving one of the team's offensive players?
SEGMENT - Mego and Turp join Jones and Keefe live at Fenway Park for the NESN/WEEI Jimmy Fund Radio Telethon. Mego and Turp discuss their biggest takeaways from the first two and a half weeks of Patriots training camp, the Christian Gonzalez contract situation, and more.
This hour: Jaxson Dart got absolutely rocked - the Big Dogs provide commentary; the Jayden Daniels/LSU fracas; the Witherspoon Effect; Drake Maye's preseason impact; Will Gonzo be ready for Wk 1?
This hour: Trimming down the Pats' WR room; Sox are giving Mego the worst flashbacks; Who is the ideal starting shortstop for Boston; What is your concern level for the Sox?
This hour: Witherspoon sets the market; Is ‘Hard Knocks' cooked - Mego thinks so; Gonzo situation could get a lot uglier; Witherspoon's $101 million guaranteed
Despite losing five straight, Mego's expectation for the 2026 Red Sox should still be a trip to the ALDS and anything short of that, would be a disappointment.
Jones and MegO continued to talk about the Patriots' contract negotiations with cornerback Christian Gonzalez. Do Patriots fans trust owner Robert Kraft to finalize a deal with Gonzalez? Jones and Meghan Ottolini also discussed the value of Patriots WR Kayshon Boutte. To wrap up the show, Jones and MegO picked through the Grab Bag and played the Clip Du Jour.
Jones and Meghan Ottolini got back into the Red Sox, their current five-game losing streak, and when it's time to be concerned. Before asking "Did Grok Cook," Jones and MegO discussed interim manager Chad Tracy and whether the interim label will be removed.
Jones and MegO discussed the latest Patriots contract extension negotiations involving cornerback Christian Gonzalez and wide receiver Kayshon Boutte's future in New England. WEEI Red Sox insider Rob Bradford joined the show to talk about the Sox performance during the current five-game losing streak, Willson Contreras's recent play, and Chad Tracy's future as Red Sox manager. Finally, Jones and MegO previewed tonight's Patriots preseason opener against the Colts and Gillette Stadium's new turf.
Jones and Meghan Ottolini opened up the show discussing the Red Sox and last night's loss to the Blue Jays in Toronto, which extended their losing streak to five games. What are reasonable expectations for the Red Sox going forward? Jones and MegO also talked about the future of interim manager Chad Tracy and previewed Payton Tolle's start in today's series finale.
Jones and MegO got into the Red Sox, last night's loss in Toronto, and their level of concern after the Sox dropped their fourth straight game. Is Roman Anthony close to returning? Adam and Meghan answered a round of "Would You Rather" questions and discussed more about the Celtics 2026-2027 schedule.
Jones and Mego react to Gonzalez sitting out the first day of joint practices. Why is he still holding out, will Kraft pay him and how mad is Gonzalez?
Jones and Mego talk about who is most to blame for the Red Sox current four game losing streak.
Who would you rather have in a must win game: Drake Maye or Jayden Daniels? Mego and Jones debate which quarterback they'd rather start.
Jones and Meghan Ottolini opened the show discussing the Patriots, yesterday's joint practice with the Indianapolis Colts, and cornerback Christian Gonzalez's absence. Jones and MegO also previewed Thursday night's preseason opener against the Colts and whether any Patriots starters will be expected to play.
Jones and Meghan Ottolini continued to discuss Christian Gonzalez's absence from yesterday's practice and the latest on his contract extension negotiations. Jones and MegO talked about the field turf at Gillette Stadium, tomorrow night's Patriots preseason opener and whether any starters will play.
Jones and MegO talked about the state of the Red Sox after they dropped their fourth straight game and the latest on Roman Anthony's return. Before the Clip Du Jour, the guys picked through the Grab Bag.
Mego joins us the show with updates from Gillette // Roman Anthony "close" to a return?! // We launch YOUR Take Grenades! // Ken VS Everyone - Keanu Reeves movies //
The Red Sox have now lost 3 in a row // Christian Gonzalez misses today's joint practice // Why wasn't Kraft, Belichick, or Brady at Vinatieri HOF induction? // We can all relate to having "plane problems" // Adam Vinatieri explains absence of Kraft, Belichick, and Brady // Why more Patriots players didn't show up for Vinatieri // Is Chad Tracy's stock plummeting? // Is it time to hit the panic button vis a vis Red Sox // Drake Maye will not play the first preseason game against Colts // Will Christian Gonzalez also miss the first preseason game? // These 2 quarterbacks could be in for some trouble // Rich finally sees The Odyssey! // Mego joins us the show with updates from Gillette // Roman Anthony "close" to a return?! // We launch YOUR Take Grenades! // Ken VS Everyone - Keanu Reeves movies //
Right before recording this, Krysta was scrolling and hit a Heather McMahon clip threatening to scream if she saw the "preparing for the Netflix documentary" trend one more time. A few weeks earlier, everyone and their mother memed the Empire State Building proposal flag, and she didn't read half of them. There's an acronym she learned from a journalism professor in college for exactly this feeling: MEGO. My eyes glaze over. Four clients in the last few weeks have asked her some version of "do I have to do the trend if I'm not feeling it?" This episode is the answer: people are bored, and the way we've been teaching everyone to make content is why.In this episode we dive into:• Why Instagram feels like the same hook, carousel, and handful of opinions repackaged• The difference between studying content and copying it• Where content ideas actually come from when they don't come from your feed• A seven-day challenge to break the scroll-first habitEveryone Is Pulling From the Same Pile of Ingredients• The advice is identical everywhere: look at what's performing, save the trending formats, download the hundred hooks, ask ChatGPT to adapt someone's viral reel• Krysta teaches some of these tactics. Studying content is a real skill and part of your job in 2026. The problem is when it's your only input• Add AI tools that all write with the same formulas, and everyone starts to sound the same• Here's the mindfuck: you're going to Instagram to find the idea that will make you stand out on Instagram• If you're consistently in the state of copying, you're always number twoStudying Content Isn't the Same as Copying It• Copying asks: what hook, what audio, what format, how long, what's on slide one• Studying the mechanics asks: why would someone care, what's happening culturally that makes this relevant, what makes someone send it to a friend• It's not about being a good student of content. It's about being really good at studying people• The trend isn't the problem, the copy-paste is. "Five things absolutely worth the money" was a fun trend. "Five inexpensive things I'll keep buying" rides it and stands outYour Material Is Not on Your Phone• The question Krysta asks clients to source ideas has nothing to do with social: what did you do this past weekend?• The cyclospora reel: a Slack thread with a client became a Bridesmaids bridal shop bit, "maybe you shouldn't eat a salad this weekend." Stupid viral, 30 new followers, and they laughed the entire time making it• The bar is lower than you think. She's made content out of her dog pooping on the carpet and turned it into a fat loss analogy• Three conversations about AI overheard in one coffee shop, AirPods out, gave her perspectives that don't exist inside the rectangle• The barrier to entry dropped, so the bar for taste, nuance, and actual opinion goes way upFix Tip of the WeekGo for a walk this week and raw dog it. No headphones, no podcast, no scrolling. Twenty minutes where your brain isn't processing another voice. Don't make it productive. Just take the walk.This Week's ExerciseFor the next seven days, when you sit down to generate content ideas, fight the urge to open Instagram first. Go to a client call recording, a Slack thread, texts with your friends, the news, something you overheard. Then DM Krysta the idea you found off your phone.No Such Thing of the WeekThere's no such thing as being number one if you copied your way there. You'll always be number two.Looking for more? Check out No Such Thing as One Take: EP3, where Krysta and Paige get into why AI has read everything and lived nothing: Want help getting your ideas onto your feed? DM @thespreadmktg on Instagram.Follow Krysta:@thekrystahuber@thefitnessfyx@thespreadmktg
This hour: Gonzo's tiff with AJ Brown at camp; Checking in on the Pats' WR room; Boutte is a poor man's Alec Pierce; Maye 'inconsistent' with deep-ball connections to Brown so far
Hour 4 - Mego joins the show live from training camp. What she sees at the strongest and weakest parts of the team so far. What the crew each expects from the Red Sox moving forward and the best Hill Notes of the day!
Mego joins the show live from training camp. The breakdown of all the trash talk between Brown and Gonzalez. If Boutte will be here to stay, how Will Campbell is doing and more!
Hour 1 - The game of the year! You can't kill the Red Sox Hour 2 - Tatum and Jaylen clearly had beef. They Said It! Hour 3 - The News with Coco! Pats training camp getting feisty Hour 4 - Mego live from training camp! Hill Notes!
Mego joins the show to discuss her thoughts on todays Patriots scrimmage. She thought Pop Douglas was the stand out player and is concerned about Will Campbell's absence, Marcus Bryant filled in for Campbell. Will Kayshon Boutte be a Patriot this season?
Mego joins the show at Patriots training camp to react to Kevin Byard's recent play, share her thoughts on Pop Douglas' standout performance, and discuss Will Campbell's absence with Marcus Bryant filling in. Plus, the guys analyze why Christian Gonzalez and A.J. Brown landed on the same scrimmage team, evaluate the fallout of Brown and Tatum. and close out the show with Grab Bag and Clip Du Jour!
Mego in studio, talks about the battle between Gonzo and A.J. Brown
There's only 1 basketball for this 76'ers team.. // Is this Red Sox team the real deal? // Christian Gonzalez & AJ Brown get active at camp! // Jaylen Brown reveals his talks with Tatum at Philly press conference // Mego joins to give us her report card from Patriots camp // What is the Achilles heel for this Red Sox team? // Craig Breslow shuts down the Roman rumors // Will Roman's return mess up the Sox' chemistry? // Tom Curran joins & point out an interesting angle in the Gonzalez talks // Could this be the last year for Christian Gonzalez in a Patriots uniform? // Was the Tatum/Brown relationship salvageable? // My quarterback would never! // Could a Roman Anthony return disrupt the vibes? // The saddest grunge albums // Tom Curran replay // Dale Ordway takes on Christian Arcand! //
Mego joins to give us her report card from Patriots camp // What is the Achilles heel for this Red Sox team? // Craig Breslow shuts down the Roman rumors // Will Roman's return mess up the Sox' chemistry? //