Podcasts about oncrawl

My guest on this week's episode of Suds & Search is Helen Pollitt, Head of SEO at Car & Classic. Helen is an in-demand conference presenter. A few places you might've heard Helen speak include Brighton SEO, SearchLeeds, and SMX London. She is also an active blogger. She's written columns for Search Engine Journal, State of Digital, Search Engine Watch, and OnCrawl. I caught up with Helen shortly after she spoke at Brighton SEO this spring. The talk received a lot of positive feedback on SEO Twitter, and for good reason. Knowing SEO and how to improve a website is often only half the battle. The other half is getting stakeholder buy-in, collaborating with peers in other departments, and doing the hard work to actually get SEO changes implemented. How do you advocate for SEO within a larger organization? How do you proactively engage other departments? How do you advocate for process in early-stage companies that resist process? I'm going to ask Helen these questions and many more. Grab something cold to drink and join me for a conversation with Helen Pollitt. We'll talk about the importance of navigating from the top, we'll spend a little time talking about how to “find your champions,” and we're also going to chat about how to make SEO memorable to teammates who don't do SEO. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

In this week's episode, Sarah chats with Helen about the steps you can take to find your perfect role in SEO, and whether that actually exists (or is it a bit of a unicorn?)!About Helen:Helen is a senior SEO with over a decade's experience in the industry. She has a passion for equipping teams and training individuals in SEO strategy and tactics. Helen is often seen on stage at conferences delivering talks about digital marketing, including SMX London, Search Leeds, BrightonSEO and MicroConf. She is also a regular contributor to publications like Search Engine Journal, OnCrawl and Moz. Where to find Helen:Helen's Website @HelenPollitt1 on Twitter About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.All episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2024 Sarah & Tazmin Mentioned in this episode:Support the podcast & donate!If you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5. If you leave us a message we can also give you a shoutout! Link below!Buy Me A CoffeeSeason 5 Sponsors are BrightLocalThis season is sponsored by BrightLocal, the all-in-one local SEO platform that helps...

OnCrawl's Rebecca Berbel joins the SEO Rant Podcast to talk about the role of language processing on SEO both now and in the future: * The evolution of Google's ability to understand content naturally * How language processing will impact SEO going forward * The impact of updates like the Product Review Updates & the Helpful Content Updates on the Google ecosystem Google's ultimate goal is to understand language the way we as humans do... naturally. This is where Natural Language Processing meets Google Search and SEO. Leaving aside everything about SEO from ranking factors to crawlability, Google's most basic goal is to understand what a user is searching for and to understand web content so that it can give users what they are searching for. Listen as OnCrawl's Rebecca Berbel joins host Mordy Oberstein to discuss the role of language in Search now and going forward.

Leí varios artículos que popularizan una noción supuestamente nueva y supuestamente importante en SEO: el "umbral de calidad". No "umbrales de calidad" en plural, EL umbral de calidad. Una noción atribuida a un experto turco, Koray Tuğberk GÜBÜR. Bueno, no estoy tirando piedras a los que han compartido y comentado las afirmaciones de Koray Tuğberk GÜBÜR, es un experto en las mille hojas argumentativas y en el arte de esconder un discurso pseudocientífico bajo un montón de datos y resultados de pruebas que no demuestran nada. Les dejo leer el artículo de Koray GÜBÜR en Oncrawl que desarrolla el concepto. -> https://www.oncrawl.com/technical-seo/importance-quality-thresholds-predictive-ranking/ Bueno, veremos que es un tema irrelevante. Y que no tiene sentido crear un nuevo nombre para un comportamiento atribuido a Google que resulta no ajustarse a la realidad. Una realidad que es más compleja y más matizada. Si quieres conocer más sobre el umbral de calidad en SEO: https://elplacerdelseo.com/conoces-el-umbral-de-calidad-en-seo-si-puedes-olvidarlo/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

On Ep. 69 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Murch, Director of Software Engineering at iPullRank to discuss web scraping, SEO data, and new Google SERPs.John Murch is a Pittsburgh-based developer who stumbled into SEO while building WordPress websites in 2005. He has worked with small and large clients both as a consultant and in-house. John enjoys coding ideas and is currently Director of Software Engineering at iPullRank.He's been featured on OnCrawl and GrepWords, including producing tutorials on Injecting Search Volume into Google Search Console and Creating a Slack App for Quick Keyword Search Volume.The SERPs are changing. We're seeing all sorts of advanced rich snippets that are sourcing data from a variety of sites to significantly change the look, feel, and interactivity of Google results. John joined us to discuss what type of advanced SERP features he's been seeing, how it might impact SEO, and what we can do to prepare accordingly.In this episode, we also covered:Are SEOs even thinking about pixel height when it comes to SEO rank tracking?What to look for when building a bot to scrape SERP data.What are some of the limitations of web scrapers for SEO?What to look for in an SEO data provider.What do you define as a ‘good' data pipeline for reporting?

Rebecca Berbel talks with Jason Barnard about predictive SEO using big data. This is an extremely interesting and insightful episode where Rebecca Berbel and Jason Barnard discuss predictive SEO: where it came from, where it is now, and where it is going. Rebecca also cleared some misunderstandings between predicting in SEO and predictive SEO, ranking factors and features, and the explainable and unexplainable elements that contribute to the machine's predictions of ranking on the SERPs.  As always in SEO, there are loads and loads of “it depends”, so it doesn't look like predictive SEO will change that quirk in our industry :) Rebecca and Jason squeeze dozens of knowledge nuggets, tons of machine learning insights, and masses of SEO ranking analysis in this episode ;) Also, watch out for the answer to this pragmatic question: How can we present predictive SEO data to clients? What you'll learn from Rebecca Berbel 00:00 Rebecca Berbel with Jason Barnard 01:53 Rebecca Berbel's Brand SERP and her event Knowledge Panels 05:03 What is predicting in SEO and what is predictive SEO? 07:55 Contexts where “it depends” for ranking 09:51 Straight forward machine learning algorithms versus the black box 12:37 Thinking of factors as ML features 15:48 Why do you need to clean data? (garbage in, garbage out) 21:30 The three types of people in SEO  24:55 Explainability with Shapley (game theory) 29:20 Different sections of your site don't all behave the same way 33:01 Examples of negative SEO factors evaluated by OnCrawl's predictive model 36:36 Examples of positive SEO factors evaluated by OnCrawl's predictive model 38:30 How to win Google's game with data 40:33 How can we present predictive SEO to clients? 41:59 What output does predictive SEO provide? 44:11 The next steps in predictive SEO This episode was recorded live on video December 7th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Rebecca Berbel talks with Jason Barnard about predictive SEO using big data. This is an extremely interesting and insightful episode where Rebecca Berbel and Jason Barnard discuss predictive SEO: where it came from, where it is now, and where it is going. Rebecca also cleared some misunderstandings between predicting in SEO and predictive SEO, ranking factors and features, and the explainable and unexplainable elements that contribute to the machine's predictions of ranking on the SERPs.  As always in SEO, there are loads and loads of “it depends”, so it doesn't look like predictive SEO will change that quirk in our industry :) Rebecca and Jason squeeze dozens of knowledge nuggets, tons of machine learning insights, and masses of SEO ranking analysis in this episode ;) Also, watch out for the answer to this pragmatic question: How can we present predictive SEO data to clients? What you'll learn from Rebecca Berbel 00:00 Rebecca Berbel with Jason Barnard 01:53 Rebecca Berbel's Brand SERP and her event Knowledge Panels 05:03 What is predicting in SEO and what is predictive SEO? 07:55 Contexts where “it depends” for ranking 09:51 Straight forward machine learning algorithms versus the black box 12:37 Thinking of factors as ML features 15:48 Why do you need to clean data? (garbage in, garbage out) 21:30 The three types of people in SEO  24:55 Explainability with Shapley (game theory) 29:20 Different sections of your site don't all behave the same way 33:01 Examples of negative SEO factors evaluated by OnCrawl's predictive model 36:36 Examples of positive SEO factors evaluated by OnCrawl's predictive model 38:30 How to win Google's game with data 40:33 How can we present predictive SEO to clients? 41:59 What output does predictive SEO provide? 44:11 The next steps in predictive SEO This episode was recorded live on video December 7th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Rebecca Berbel talks with Jason Barnard about predictive SEO using big data. This is an extremely interesting and insightful episode where Rebecca Berbel and Jason Barnard discuss predictive SEO: where it came from, where it is now, and where it is going. Rebecca also cleared some misunderstandings between predicting in SEO and predictive SEO, ranking factors and features, and the explainable and unexplainable elements that contribute to the machine's predictions of ranking on the SERPs.  As always in SEO, there are loads and loads of “it depends”, so it doesn't look like predictive SEO will change that quirk in our industry :) Rebecca and Jason squeeze dozens of knowledge nuggets, tons of machine learning insights, and masses of SEO ranking analysis in this episode ;) Also, watch out for the answer to this pragmatic question: How can we present predictive SEO data to clients? What you'll learn from Rebecca Berbel 00:00 Rebecca Berbel with Jason Barnard01:53 Rebecca Berbel's Brand SERP and her event Knowledge Panels05:03 What is predicting in SEO and what is predictive SEO?07:55 Contexts where “it depends” for ranking09:51 Straight forward machine learning algorithms versus the black box12:37 Thinking of factors as ML features15:48 Why do you need to clean data? (garbage in, garbage out)21:30 The three types of people in SEO 24:55 Explainability with Shapley (game theory)29:20 Different sections of your site don't all behave the same way33:01 Examples of negative SEO factors evaluated by OnCrawl's predictive model36:36 Examples of positive SEO factors evaluated by OnCrawl's predictive model38:30 How to win Google's game with data40:33 How can we present predictive SEO to clients?41:59 What output does predictive SEO provide?44:11 The next steps in predictive SEO This episode was recorded live on video December 7th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Koray Tuğberk Gübür talks with Jason Barnard about understanding semantic SEO. Koray Tuğberk GÜBÜR is the founder and owner of Holistic SEO & Digital and has been doing SEO for more than 6 years. Today, he is a holistic SEO expert who learns a lot from Bill Slawski and a contributor to leading SEO online publications such as OnCrawl, JetOctopus and Authoritas. Koray also speaks at SEO events and on webinars about Semantic SEO and Search, Core Algorithm Updates, and more. Matching the best possible documents to provide the most helpful answer or solution to the user's query has always been (and will always be) the search engines' goal.  For the first years of the Internet, search engines had a lexical approach, but now they are what Koray calls semantic search engines. And, if they are to keep up with the algorithms, that means SEO practitioners need to pivot and have a semantic approach to their work.  In this podcast episode, Koray Tuğberk GÜBÜR joins Jason Barnard for a super geeky and fascinating discussion of Semantic SEO, what it means, what work needs to be done and how to properly use and apply our understanding of it to our websites. Koray takes the discussion further and also explains many concepts and practicalities of how the algorithms function, citing multiple patents and experiments. Amazing insights! This is a super fun, interesting and interactive episode with a lot of juicy information on how you can charm Google now that it has “gone semantic” ;) Further reading: How to create content hubs using the knowledge graph https://wordlift.io/blog/en/content-hub-seo/ Articles by Koray https://www.holisticseo.digital/ What you'll learn from Koray Tuğberk Gübür 00:00 Koray Tuğberk GÜBÜR with Jason Barnard01:45 Koray Tuğberk GÜBÜR - Brand SERP and video verticals03:24 Understanding Semantic SEO (Overview)03:59 What is semantic SEO?4:35 - 7:00 Are Web Users Markovian?8:30 - 9:35 Unknown Entities and Open Information Retrieval10:45 - 13:15 Candidate Passage Answers14:38 - 16:46 Core Algorithm Updates and Relevance Paths17:37 - 18:20 Lexical Semantics and Synonyms25:50 - 26:35 Semantic Relations27:00 - 29:25 Understanding Semantic Search Engine29:00 - 30:48 Cost of Retrieving37:45 - 36:00 Click Satisfaction Models36:00 - 36:25 Possible Answer Seeking Routes36:38 - 38:20 Query Path38:30 - 39:33 Re-ranking Tests40:00 - 42:00 Humor and Semantics42:00:43:00 Product Review, Sentiments and Authenticity This episode was recorded live on video November 16th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Koray Tuğberk Gübür talks with Jason Barnard about understanding semantic SEO. Koray Tuğberk GÜBÜR is the founder and owner of Holistic SEO & Digital and has been doing SEO for more than 6 years. Today, he is a holistic SEO expert who learns a lot from Bill Slawski and a contributor to leading SEO online publications such as OnCrawl, JetOctopus and Authoritas. Koray also speaks at SEO events and on webinars about Semantic SEO and Search, Core Algorithm Updates, and more. Matching the best possible documents to provide the most helpful answer or solution to the user's query has always been (and will always be) the search engines' goal.  For the first years of the Internet, search engines had a lexical approach, but now they are what Koray calls semantic search engines. And, if they are to keep up with the algorithms, that means SEO practitioners need to pivot and have a semantic approach to their work.  In this podcast episode, Koray Tuğberk GÜBÜR joins Jason Barnard for a super geeky and fascinating discussion of Semantic SEO, what it means, what work needs to be done and how to properly use and apply our understanding of it to our websites. Koray takes the discussion further and also explains many concepts and practicalities of how the algorithms function, citing multiple patents and experiments. Amazing insights! This is a super fun, interesting and interactive episode with a lot of juicy information on how you can charm Google now that it has “gone semantic” ;) Further reading: How to create content hubs using the knowledge graph https://wordlift.io/blog/en/content-hub-seo/ Articles by Koray https://www.holisticseo.digital/ What you'll learn from Koray Tuğberk Gübür 00:00 Koray Tuğberk GÜBÜR with Jason Barnard01:45 Koray Tuğberk GÜBÜR - Brand SERP and video verticals03:24 Understanding Semantic SEO (Overview)03:59 What is semantic SEO?4:35 - 7:00 Are Web Users Markovian?8:30 - 9:35 Unknown Entities and Open Information Retrieval10:45 - 13:15 Candidate Passage Answers14:38 - 16:46 Core Algorithm Updates and Relevance Paths17:37 - 18:20 Lexical Semantics and Synonyms25:50 - 26:35 Semantic Relations27:00 - 29:25 Understanding Semantic Search Engine29:00 - 30:48 Cost of Retrieving37:45 - 36:00 Click Satisfaction Models36:00 - 36:25 Possible Answer Seeking Routes36:38 - 38:20 Query Path38:30 - 39:33 Re-ranking Tests40:00 - 42:00 Humor and Semantics42:00:43:00 Product Review, Sentiments and Authenticity This episode was recorded live on video November 16th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Koray Tuğberk Gübür talks with Jason Barnard about understanding semantic SEO. Koray Tuğberk GÜBÜR is the founder and owner of Holistic SEO & Digital and has been doing SEO for more than 6 years. Today, he is a holistic SEO expert who learns a lot from Bill Slawski and a contributor to leading SEO online publications such as OnCrawl, JetOctopus and Authoritas. Koray also speaks at SEO events and on webinars about Semantic SEO and Search, Core Algorithm Updates, and more. Matching the best possible documents to provide the most helpful answer or solution to the user's query has always been (and will always be) the search engines' goal.  For the first years of the Internet, search engines had a lexical approach, but now they are what Koray calls semantic search engines. And, if they are to keep up with the algorithms, that means SEO practitioners need to pivot and have a semantic approach to their work.  In this podcast episode, Koray Tuğberk GÜBÜR joins Jason Barnard for a super geeky and fascinating discussion of Semantic SEO, what it means, what work needs to be done and how to properly use and apply our understanding of it to our websites. Koray takes the discussion further and also explains many concepts and practicalities of how the algorithms function, citing multiple patents and experiments. Amazing insights! This is a super fun, interesting and interactive episode with a lot of juicy information on how you can charm Google now that it has “gone semantic” ;) Further reading: How to create content hubs using the knowledge graph https://wordlift.io/blog/en/content-hub-seo/ Articles by Koray https://www.holisticseo.digital/ What you'll learn from Koray Tuğberk Gübür 00:00 Koray Tuğberk GÜBÜR with Jason Barnard01:45 Koray Tuğberk GÜBÜR - Brand SERP and video verticals03:24 Understanding Semantic SEO (Overview)03:59 What is semantic SEO?4:35 - 7:00 Are Web Users Markovian?8:30 - 9:35 Unknown Entities and Open Information Retrieval10:45 - 13:15 Candidate Passage Answers14:38 - 16:46 Core Algorithm Updates and Relevance Paths17:37 - 18:20 Lexical Semantics and Synonyms25:50 - 26:35 Semantic Relations27:00 - 29:25 Understanding Semantic Search Engine29:00 - 30:48 Cost of Retrieving37:45 - 36:00 Click Satisfaction Models36:00 - 36:25 Possible Answer Seeking Routes36:38 - 38:20 Query Path38:30 - 39:33 Re-ranking Tests40:00 - 42:00 Humor and Semantics42:00:43:00 Product Review, Sentiments and Authenticity This episode was recorded live on video November 16th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Create a plan to build a Page or Hub that sets you up as a Topical AuthorityHello. Thanks for listening to SEO tips today.This article from OnCrawl was an intense read, but the most helpful part I picked up is the following tips around creating a topical map before creating a content hub, which includes: Crawl your competitors' sitemaps to understand their topical maps.Pull Google Trends - the related queries and related topics.Collect data from autocomplete and search suggestions.Notice how your competitors are connecting content hubs.Use Google Knowledge Graph to pull relevant entities.Use non-web resources to view the properties of entities and their hierarchies and connections.Check competitor's anchor texts for a specific article internally and externally.And my tips: Use Wiki Topic Grapher to graph the topic based on the entities in Wikipedia pages.Use social media forums like Quora or Reddit to understand the additional questions users post on your topic and add those to your content brief. Read the comments on the top pages ranking in search to spot additional insights around your topic.Thanks for listening. Come back tomorrow for another SEO tip.

Being strategic about how you want your site to appear on SERPs is quickly becoming a crucial component in digital marketing campaigns. If you're going to rank higher, you need to make sure bots crawl your site more. On today's Marketing Speak episode, Content Manager at OnCrawl, Rebecca Berbel, shows us the ropes of effective and efficient site crawling strategies. Fascinated by NLP and machine models of language, in particular, and by systems and how they work, Rebecca is never at a loss for technical SEO subjects to get excited about. She believes in evangelizing tech and using data to understand website performance on search engines. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/276.

It is the shared interest for search engines and the exploitation of Big Data that led François Goube and Tanguy Moal to join forces to create Cogniteev, the company behind the data platform OnCrawl. With over 15 years experience in search and semantics, François Goube, serial entrepreneur, and Tanguy Moal, NLP expert and Data geek wanted to build the most advanced research technologies accessible to the greatest number of people. And it was already proven from their previous experiences that they were able to build products used by millions of people (Exalead, JobiJoba...). In 2013, OnCrawl was born. Built from an industrial consortium with Cdiscount - the leading French e-commerce website - the team behind OnCrawl managed to develop a SEO crawler able to analyze millions of pages - in a short period of time - and at a competitive cost. They then understood that a large number of SMBs but also larger companies needed that technology previously held by Fortune500 companies. These are just a few reasons why they decided to democratize such a solution by officially releasing OnCrawl in 2015. OnCrawl provides a scientific approach to search engine optimization by delivering reliable and accurate data that can be used to monitor, understand and optimize a website’s performance on search engines results. François Goube joins me on Tech Talks Daily to talk about their new platform called OnCrawl Labs. Entirely based on Data Science and Machine Learning and offering a portfolio of ready-to-use algorithms. It allows companies to predict their online and SEO performance with robust data and SEO features not yet available on the market. We also discuss why SEO will become more and more technical in the future and explore the rise of data science in the SEO industry. Link to our data science platform: https://labs.oncrawl.com/ Link to OnCrawl website: https://www.oncrawl.com/

David entrevistó a Fernando Muñoz allá por Junio de 2010 en su anterior programa Bitácora del Internauta, y ya preguntaba qué es el SEO y cual sería el futuro del posicionamiento de buscadores. También cual era la importancia del Posicionamiento SEO en Internet. ¿Quién es Fernando Muñoz? Ingeniero Informático (Universidad Alfonso X El Sabio, Madrid), Master en Buscadores (Universidad PF de Barcelona) y desde 2008 es Consultor Senior SEO y especialista en Webs de Turismo. Embajador de: OnCrawl, Sistrix y Safecont Inversor en: Opti y Farmacia BIO También es Socio Fundador del Grupo Raíz ¿Qué es el Posicionamiento SEO? El posicionamiento que viene por buscadores es un tráfico que es más económico para las empresas si son capaces de realizar SEO. Las estrategias de posicionamiento SEO son bastantes rentables. El tráfico Google Ads es más justificable. ¿Ha muerto el SEO? Ya lo ha matado varias veces.  Lo mató en 2018 en las búsquedas por voz. Un resultado único. Google Shopping es de pago La evolución del algoritmo les hace más difícil. Ver diferencias en el algoritmo En la entrevista comentabas que el SEO era una pata más de estrategia del marketing, ¿Qué importancia tiene ahora? Sigue siendo muy importante. 3M$ revenue viene del Email Marketing Debería ser la base de la que se sustenten todas las estrategias. Compartir mismas landing entre seo y ppc SEO se ayuda por un clic no es rentable el clic Hawkers como ejemplo de  Amazon va a bajar las comisiones de afiliados Conclusión: integra las diferentes estrategias En 2010 decías en aquella entrevista “si google dejara de funcionar….”. Viendo la evolución de google en estos 10 años, ¿crees que google puede caer sin que se produzca una hecatombe? La palabra clave es diversificar. ¿Cómo ha evolucionado vuestro trabajo a lo largo de este tiempo? La experiencia de usuario siempre ha sido muy importante, el contenido, la web. Más técnicas desde el punto de vista de rendimiento. Mayor relevancia. Lo que más ha cambiado: Experiencia usuario en la web, web sea clara, optimización de los rastreos,  ¿Qué pasos deberíamos seguir para crear una estrategia SEO? Establecer la arquitecturaExplicar muy bien a lo que te dedicas. Somos muy malos a explicar lo que el usuario le pasa y cómo conseguir resolverlo.Web en condiciones. Carga lenta, fotografías gigantes, promocionar una marca. establecer sinergias con clientes y proveedoresCrear tu Google My Business. En aquella época ya hablabas de posicionar en google maps y de la geolocalización, y no existía aún Google My Business. ¿Qué crees que está por venir y dónde nos debemos enfocar? Acertó en el consumo. Puerta entrada desde una aplicación. Desde Google Maps. Google My Business como parte de google plus Sólo ha sacado aquellos servicios que no había interacción. Al no haber retención. Captación de tráfico % Importancia Optimización interna / externa. Una web bien estructurada > enfoque en los enlaces (Antes no ponderaba) En 2010 estábamos en el boom de las redes sociales, era la época del vídeo de Bere Casillas, ¿hoy qué importancia tienen las redes sociales en una estrategia de marketing frente al SEO? Siempre hemos estado dispuestos a recibir buen contenido.  Caso Pedrita Parker, Puterful. Facebook no premia el contenido que no da interacción. Cotton sikers. Ofrece un valor que se sale de los estándares de calidad En estos tiempos de confinamiento, qué patrones de búsqueda que han cambiado te han llamado más la atención? Se están consumiendo mucha información de medios La forma en que consumimos el contenido Hay menos búsquedas, porque consumimos el contenido de redes sociales Google Discover: te ofrece artículos porque te conoce. Háblanos del posicionamiento en otras aplicaciones con buscador (ej: amazon) ¿es posible? ¿Qué debemos tener en cuenta? Todo lo que tenga buscador es susceptible de ser opt...

Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. We explore various SEO topics in a way that is sure to bring value whether you’re a beginner  or expert. Find Out More About Bill Here: Bill Hartzer on LinkedIn Bill Hartzer @bhartzer on Twitter In This Episode: [01:35] - Bill talks about some of the big gotchas and lessons from the topic of SEO auditing. He discusses how he starts the process of his audits. [03:38] - There are certain types of information you need to gather when assessing why traffic might have dropped off. [04:09] - Does Bill bother with Bing Webmaster Tools? [04:52] - Bill walks us through more of his process. Stephan then clarifies what Screaming Frog and DeepCrawl are for listeners who may not be familiar with the tools, and Bill discusses the differences between DeepCrawl and OnCrawl. [08:06] - Bill recommends using Google’s tools for daily issues, but the other tools he’s been describing for more complex cases, such as when traffic is going down or you have an issue that you want to diagnose. [09:24] - We hear what Bill does next after using spidering tools. [11:36] - Duplicate content is the bane of the SEO practitioner’s existence, Stephan explains. He and Bill then discuss DMCA issues. [16:38] - Bill talks about his favorite page speed analysis tools. [19:11] - We move on to analyzing HTML coding. A lot of what Bill does in this regard is manual, he explains. [21:44] - Are there other favorite tools that will do HTML analysis? Bill can’t think of any, but lists a couple other potential issues that webmasters should be aware of. [24:51] - What does Bill use for heatmap analysis? He answers, then walks people through how to use Google Analytics for this purpose. [26:59] - Bill talks about some of the work that he does within the developer tools in Chrome. [29:12] - We move onto another aspect of the audit process: external link analysis. Bill discusses how he handles this. [32:47] - Are there any other tools that Bill is incorporating into his link audit? [35:20] - Stephan recommends looking for lack of diversity when you’re doing a link audit. [38:30] - Bill differentiates between manual and algorithmic penalties for listeners who may not understand why they’re so different. [40:06] - Are there any other algorithmic penalties that Bill wants to mention other than Panda, Penguin, and Fred? [43:58] - We hear about how big Bill’s reports tend to be, and how long it takes for him to complete the audits he does. He then talks about pricing, which typically runs from $500 to $1,500 for small business websites. Links and Resources: Bill Hartzer on LinkedIn Bill Hartzer @bhartzer on Twitter DFWSEM PubCon Google Analytics Google Search Console Bing Webmaster Tools Screaming Frog DeepCrawl OnCrawl Siteliner Blasty DMCA PageSpeed Insights GTmetrix webpagetest.org Cloudflare W3 Edge W3 Total Cache Schema Structured Data Testing Tool Ryte Crazy Egg Hotjar Page Analytics (by Google) Browsershots Majestic (for trust flow and citation flow) Link Research Tools Open Site Explorer from Moz Ahrefs Christoph Kemper on Marketing Speak  

This week, Francois Goube—CEO of Cogniteev and the founder of Oncrawl, the “world’s most reliable Onsite SEO crawler and log analyzer”—has agreed to be our guest on Search Talk Live. Obviously, we couldn’t be more excited. Goube’s first introduction to SEO was in the development of a job search engine in Europe. In the end, it kindled a fiery pursuit of search engine understanding that led to questionable “grey hat” techniques, but at the same time led him to become an ambassador for the renowned backlink checker, Majestic.

This week, Francois Goube—CEO of Cogniteev and the founder of Oncrawl, the “world’s most reliable Onsite SEO crawler and log analyzer”—has agreed to be our guest on Search Talk Live. Obviously, we couldn’t be more excited.Goube’s first introduction to SEO was in the development of a job search engine in Europe. In the end, it kindled a fiery pursuit of search engine understanding that led to questionable “grey hat” techniques, but at the same time led him to become an ambassador for the renowned backlink checker, Majestic.

The Industry’s Favorite SEO Podcast #EDGETALK : Fixing Your Website’s Technical SEO With Oncrawl We were lucky to be joined this week by Francois Goube, founder of Oncrawl, from his home in Bourdeaux, France. We talked with Francois Goube to talk about Oncrawl and how SEOs can use the tool […] The post appeared first on .