SEO Rant Podcast

Dive into the history of link building to see how the practice has evolved as Roger Monitti shares his years of SEO experience from the early days of link building up to today.

Is branding building just for titans of industry? Ronell Smith joins the SEO Rant podcast to explain why every business can benefit from brand building: * How small businesses can build their brands up * The advantages small brands have over larger brands * How to hone your brand identity and overall business focus Tune in to hear how Ronell and host Mordy Oberstein think small businesses can leverage good brand marketing!

What does offering services look like in the modern web? Good question because it is not the same as what we've been used to as SEOs. Tune in as Jonas Sickler of Tarakeet joins the SEO Rant Podcast to discusss: * Why AI changes the nature of providing SEO as a service * How to use SEO as a brand-building method * Why organic traffic is the most receptive form of traffic (for more conversions) Listen as Jonas and Mordy Oberstein explain how SEO fits into the modern AI-first web and how that changes what SEO looks like for your clients. Show Supporters: Semrush & AlsoAsked

Uberall's Krystal Taing joins the SEO Rant podcast to share her thoughts on the content that small and local business owners should be creating: * Why Krystal thinks video content should be one of the main focuses of local businesses * Why SMBs are in a unique position to create video content * How video content can create authentic experiences Listen in as Krystal Taing and Mordy Oberstein talk about the content SMBs should be focusing on!

Lisa Schneider joins the SEO Rant Podcast to explain how we (men) can all be doing better (myself included) when working with women in tech!

What content myths are being perpetuated and which ones should SEOs avoid the most? Missive Digitial's Himani Kankaria joins the SEO Rant Podcast to share her top content creation myths: * Why every piece of content does not need to drive conversions * Content marketing is not the same thing as content strategy * Why a good content strategy is not "set it and forget it" Tune in as Himani and Mordy Oberstein explore what sound content strategy looks like and what you should avoid!

How can you grow your SEO career? What mindset and attributes do you need? Crystal Ortiz joins the SEO Rant podcast to share her outlook: * How the nature of SEO and digital marketing forces you to adapt or fall flat * Why creating knowledge schemes is an SEO's best friend when advancing a career Listen in as Crystal and Mordy Oberstein share their experiences advancing their own SEO careers.

How can SEO agencies produce value for their clients? Nitin Manchanda joins the SEO Rant to talk SEO agencies and client satisfaction: * How to drive client communications that help drive organic success * How to tackle client expectations that change over time * How to best educate your clients about new SEO and content trends Tune in as Nitin and Mordy Oberstein share how SEO agencies can score positive reviews and future client revenue!

Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing's Stephanie Pryor joins the podcast to share her outlook: Why pushing conversions too hard can have negative brand, and even SEO, consequences The impact of brand marketing on your performance marketing Why you need to value positive sentiment during the conversion & purchasing process Tune in as Stephanie Pryor and Mordy Oberstein push the envelope and try to push performance marketers to the dark side! (AKA brand marketing)

Is E-E-A-T a ranking factor? Erika Varangouli joins the SEO Rant Podcast to solve this question once and for all... not really. Instead, we chat about: Even if E-E-A-T isn't a ranking factor how does it "factor" into the SEO equation? Does it even matter if E-E-A-T is a ranking factor? Author bylines, should SEOs even care? Listen in as Erika and Mordy Oberstein dive into E-E-A-T as a concept to shore up your content, not a ranking factor. Sponsors: AlsoAsked: https://alsoasked.com/ SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=SEO_rant&kw1=com_podcast_sponsorship&utm_source=influencers&utm_medium=referral&utm_campaign=com_podcast_sponsorship_SEO_rant

Is there real value in making SEO accessible to business owners or should SEOs hold their cards (and their money) close to their vests? Crystal Waddell joins the SEO Rant Podcast to give her take on democratizing SEO. * The possibilities SEO creates for businesses and why they need to understand SEO * How to democratize SEO for broader audiences * Why democratizing SEO leads to a more confident business owner Listen in as Crystal Waddell and Mordy Oberstein explain why it's in the best interest of SEOs to make search marketing more accessible!

How important is it for SEOs to have wider marketing knowledge? Ray Martinez shares his insights: * Why being top of mind is going to be more in focus and how SEOs need to adapt * Why SEO without qualifying leads and lead costs misses the mark * Why not thinking like a marketer makes SEOs miss their target audiences Tune in as Ray Martinez and Mordy Oberstein discuss why SEOs need to take a broader look at marketing in order to drive genuine success in organic Search. Sponsors: Also Asked: https://alsoasked.com/ SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=SEO_rant&kw1=com_podcast_sponsorship&utm_source=influencers&utm_medium=referral&utm_campaign=com_podcast_sponsorship_SEO_rant

SaaS Solutions seem to have a hard time getting some good marketing momentum. Why is that? SEO Testing's Ryan Jones joins the SEO Rant to offer his take: * Why SaaS companies often show a lack of content strategy * The propensity of SaaS companies to ignore brand identity * Why when marketing a SaaS product you should not default to PPC Listen into the SEO Rant Podcast as Ryan Jones and Mordy Oberstein share how to best market your Saas solution.

Celeste Gonzalez joins the SEO Rant podcast to share her thoughts on the value of SEO testing in the local space. * Real examples of what SEO testing without massive data looks like * How to sell a client on SEO Testing * Why SEO intuition should be embraced In SEO the little things can matter in big ways. That's why experimenting and testing is part of the game. Even small changes to title tags can make a difference for both rank and clicks. Listen in as Celeste Gonzalez and Mordy Oberstein explore SEO testing on this episode of the SEO Rant Podcast! Sponsors: AlsoAsked: https://alsoasked.com/ SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=SEO_rant&kw1=com_podcast_sponsorship&utm_source=influencers&utm_medium=referral&utm_campaign=com_podcast_sponsorship_SEO_rant

Ahref's Patrick Stox joins the SEO Rant podcast to share his take on how AI and SGE will impact SEO tools and the industry overall. * How SEO tools will need to adjust to an SGE world * Can SEO tools effectively integrate AI in a meaningful way? * Does AI mean the return of Google's walled garden? Listen in as Patrick and host Mordy Oberstein explore how AI is set to change everything from SEO tools to the SERP itself!

With so many SEOs complaining about the Helpful Content Update demoting legitimate sites from the top of the SERP we ask: Is there really a problem with the Helpful Content Update? Rohan Ayyar joins the SEO Rant Podcast to separate the legitimate issues with the Helpful Content Update from just the usual SEO moaning and groaning. * The evolution of the Helpful Content Update means Google will get things wrong * Why a lot of the chatter about the Helpful Content Update being defective is a bit misguided * How the lack of incentive has led to a lack of helpful content Listen in as Rohan and host Mordy Oberstein share their insights about Google's Helpful Content Update. Visit our Sponsors: SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=SEO_rant&kw1=com_podcast_sponsorship&utm_source=influencers&utm_medium=referral&utm_campaign=com_podcast_sponsorship_SEO_rant AlsoAsked: https://alsoasked.com/

SEO isn't a mundane process that can be boiled down to a checklist or cheat sheet. The best SEOs problem-solve and have a conceptual understanding of Search. Sarah Presch joins the SEO Rant podcast to share why critical thinking matters so much to doing SEO: * Don't use SEO tools unless you also use your brain * Why having a conceptual understanding is a huge SEO advantage * Why thinking critically about SEO is not optional - it's a necessity that can't be avoided Listen in as Sarah Presch and host Mordy Oberstein kvetch about the lack of critical thinking often displayed in "SEO".

Listen in as Pedro Dias and host Mordy Oberstein discuss the balance between honesty and courtesy and how it can impact the SEO conversation. As etiquette evolves is it important to ensure both civility and integrity are maintained. Having honest and open conversations are vital for pushing the SEO industry to new places but basic civility has to be maintained.

Google's "Discovered- currently not indexed" - is it a simple indexation status or is it much more? RickeyRoo's Melissa Popp joins the podcast to explain what the status of your indexation says about your site's quality. * Why looking for pages marked "Discovered - currently not indexed" should be one of the first things you check when working on a site * Why Discovered- currently not indexed can be an indication of site quality * Why too many pages marked as Discovered- currently not indexed can make it harder for future content to be indexed It's one thing if Google can't find your content (which obviously is a problem in and of itself). It's another thing for Google to tell you that they know the content exists, they just don't care. This is what Google is essentially telling you (all things being equal and at face value) when they say your pages are "Discovered - currently not indexed." Listen as Melissa Popp and Mordy Oberstein discuss what "Discovered- currently not indexed" says about your site's overall content quality. Visit the SEO Rant website for me: https://www.theseorant.com/

Google has come a long way from where it used to be and is far more communicative about its Google algorithm updates but is it enough? Caitlin Hathaway chimes in on: *Why Google updates are hard for SEOs *The case for Google being even more transparent about its algorithm *Confusion about where Google stands on the topic of AI content How transparent should Google be about its algorithm? It's a question SEOs (and beyond) have been dealing with for quite some time. While Google has been far more communicative in recent years some argue there is still a long way to go. It's hard for SEOs and content creators to align with Google's expectations if those expectations are a bit vague. While Google does try to offer guidance and examples the devil is always in the details and some SEOs argue there are just not enough details. Listen in as Caitlin Hathaway and Mordy Oberstein dive in!

When and where can you use AI-written content? It depends. One thing is certain you should be cautious. Ashwin Balakrishnan joins the SEO Rant to discuss the downside of over-relying on AI written content: * What AI lacks that makes it a terrible idea to use as a replacement for human content creators * Why making a business decision on a technology that is still emerging makes no sense * Why time will show that going all in on AI was a mistake for brands Listen in as Ashwin and Mordy kvetch about AI!

Do SEOs need soft skills to succeed? Russ Macumber joins the SEO Rant Podcast to share his thoughts on why soft skills for SEOs matter more than many think: * Why SEO communications are quite nuanced * The power of identifying client communication styles * How to deliver SEO communications that resonate with clients Listen as Russ and host Mordy Oberstein share what communication styles resonate with your clients.

What does it mean to be an LBGTQ+ ally if you're in the SEO community? Sarah McDowell stops by to share her thoughts: * Why brands should not fake their support for the LBGTQ+ community * Why being an LBGTQ+ ally is just good marketing * Why sometimes it's the subtle things that matter most when supporting the LBGTQ+ community

Rank tracking is a go-to practice for nearly all SEOs but that doesn't mean it's not without its problems and idiosyncracies. Jason Pollack (SEO manager at NBC Universal) and Gaby Alias (SEO specialist at Peacock) share their thoughts on rank tracking: * How Google's SGE will impact rank tracking * Why knowing your SERP is more important than ranking #1 * Living with rank volatility Rank tracking sounds simple at first glance. You throw your keywords that you want to track into an SEO tool and you see where you're ranking. Unfortunately, it's a lot more complex. First off, ranking is not the goal per se, traffic and conversion are depending on your business model. Then you have to factor in rank volatility, which can be its own headache. Even where you're ranking #1 it might not be what you really want (as crazy as that might sound. If you're in the news business like Gaby and Jason are, then the traditional organic results are probably not even your target (at least your primary target). Listen in as Jason Pollack, Gaby Alias, and Mordy Oberstein dive into it!

Should you be testing your SEO efforts? What if I told you probably already are? Logan Bryant joins the SEO Rant Podcast to share his thought on SEO testing: * How and when to do SEO testing * How to measure SEO testing and when every SEO test can't be statistically significant * Why we're all SEO testers We all see the value in SEO testing. Where we get a bit hung up is when trying to measure SEO efforts in this context. You might feel that you don't have the statistical background or proper volume to accurately test your SEO efforts. But does that mean you shouldn't test your SEO implementations? Logan Bryant and Mordy Oberstein talk the ins and outs of SEO testing.

Programmatic SEO can be great but are there gaps you need to be wary of? Anna Uss joins the SEO Rant podcast to share her thoughts on programmatic SEO: * What is programmatic SEO and what makes it unique? * When should you use programmatic SEO * What to be careful of when doing programmatic SEO Here's the problem. Programmatic SEO has you build out tons of templated pages at scale. That's an enticing notion as the more pages the more chances to rank (all things being equal). So where's the rub? Well, ensuring all of the pages provide unique value that passes content quality thresholds and that is not deemed by Google as unfit for indexation (due to duplication) can sometimes be a little tricky. Does that mean you should not "do programmatic SEO?" Certainly not. Listen in as Anna Uss and Mordy Oberstein discuss when to use programmatic SEO.

In the world of AI content generators making your content memorable is more important than ever. Lily Ugbaja joins the podcast to share her thoughts on making content more memorable for greater brand equity on the SERP: * How will AI-generated content change brand perception on the SERP? * How will users utilize the SERP for content exploration in an AI-first world? * How do you create good and memorable content? I've said it before and I'll probably say it 100 times again - there's a wave of mediocre content coming. AI-generated content will open the floodgates as everyone and anyone can spin up a heap of content in a flash. This is exactly why now is the time to start thinking about how you can make your content stand out. Lily Ugbaja and Mordy Oberstein share how to leverage memorable content for the Google SERP and beyond!

An age-old debate in SEO has been about how to structure your domain: Should you use subfolders or subdomains? If you're in the international space, maybe you should be using ccTLDs? Alain Machado shares his thoughts on this timeless SEO question. Sometimes in SEO, we go in circles debating the same thing day after day, year after year. Nothing epitomizes this more than the debate about using subdomains or subfolders. No matter how many times Google's John Mueller says that either is fine (some caveats included) we don't seem able to give up this question. Unfortunately, it all trickles down to the client. Join Alain Machado and Mordy Oberstein as they take up an age-old SEO question!

Doing keyword research is not simply the gathering of keywords that might bring you traffic. There's a lot more that goes into it. Austine Esezebor joins the SEO Rant podcast to share what he thinks good keyword research looks like: * Why finding terms with search volume is not keyword research * Why keyword research requires a multi-faceted understanding of various intents * The value of extensive niche familiarity for keyword research Pulling a list of keywords based on pure SEO criteria is not keyword research. Does that sound a bit wrong? It might but pulling keywords and driving a business's organic search content strategy based on metrics like search volume and keyword competition scores alone isn't healthy. It's not even good SEO. Listen as Austine Esezobor and Mordy Oberstein talk about doing strong keyword research!

SEO is for everyone and great content should be rewarded no matter the size of the site. That said, self-creators face some unique SEO problems. Riley Hope joins the SEO Rant Podcast to share her outlook on SEO for self-creators: * Does the future of Google's algorithm leave self-creators in the lurch? * How does AI factor into SEO for self-creators? * What is the future of the web for self-creators? Self-creators, business owners, and the like occupy a fascinating place within the Google ecosystem. The search engine needs some of these folks to create content as often it's the owner of a business and not a content marketing agency in Ohio that is the topical expert. And while Google has done things to democratize the SERP for such folks, there are still some issues facing them even today and going into the future. Listen in as Riley Hope and Mordy Oberstein talk about SEO, the web, the future, and self-creators.

Having your pages indexed by Google is not as easy as it used to be. Katherine Nwanorue joins the SEO Rant Podcast to share how she handles all sorts of Search Console indexation gaps: * What are the different kinds of indexation statuses and how to handle them * What types of pages are likely to face indexation issues * Techniques to increase the chances that Google will crawl and index your pages from the onset If you write a page of content and it's not indexed does it make a sound? This is an SEO podcast, not a philosophy class. The clear answer is it makes no organic search sound at all. Content is one thing but if it's not indexed it's not accessible (via Search). Ensuring Google indexes your content is of the utmost importance but it's getting harder as Google gets pickier about what it chooses to crawl and index. What then, should you know about indexation so that you can increase the chances that your pages will be crawled and indexed? Katherine Nwanorue and Mordy Oberstein discuss!

Owain Lyold-Willaims rejoins the SEO Rant Podcast as we dive into Baidu and take a survey of what the search engine has to offer: * How Baidu controls the user's journey in a far more aggressive way than Google * How the Baidu SERP differs visually from Google * How Baidu handles ads and local searches The Baidu SERP may be a foreign concept to many SEOs but it is a fascinating comparison to Google. For example, Baidu's ads are far more integrated into the organic results. The ads on Baidu are relegated to specific areas of the SERP. Rather, they are interspersed within the organic results themselves (so keep that in mind the next time you feel frustrated with how Google serves ads). Owain Williams-Llyod and Mordy Oberstein dive into how the Baidu SERP functions and how it differs from Google's results.

How should you get your clients to start creating content with SEO in mind? Nerdwallet's Jacob Clarke joins the SEO Rant Podcast to share his outlook: * How to build content creation and optimization momentum with quick wins *The power of a good content brief *Proper reporting for content-focused SEO clients Content creation, content strategy, and SEO are all individually tricky. Combine them, and that's one tall order for your clients. How do you get started here? The difficulty of content strategy in the SEO context is why Jacob Clarke recommends starting with some quick wins. Not only does that build momentum but it builds trust. That might mean starting with a few quick technical updates or some easy content refreshes just to get the client comfortable with the process. Even updating a piece of content that needs a bit more structure or would benefit from internal linking is a good place to start. Listen is as Jacob Clarke and Mordy Oberstein go deep into the content creation process for clients in the context of SEO!

Is using an AI writer like chatGPT recommended from an SEO point of view? Nat Miletic joins the SEO Rant Podcast to share his outlook on SEO and AI writers: * The dangers chatGPT and AI writers present to the web * When is it OK to use an AI writer? * How Google might respond to a world filled with AI-written content? AI writers, like chatGPT present a challenge to SEOs and to the web overall. Creating content is not easy. It takes time and expertise. Creating good content is a lot harder than it looks. Which is why an AI writer is so tempting to so many. However, like anything else - if it sounds too good to be true, it probably is. Flooding the web with AI-written content is a tremendous danger to the health of the web going forward. Listen as Nati Miletic and Mordy Oberstein discuss the both the uses and dangers of chatGPT for SEO.

Is TokTok a search engine? It's a more complex question than you might think. Limor Barenholtz joins the SEO Rant Podcast to share her view on TikTok as a search engine: * How do you define a search engine? * Can you really do SEO on TikTok? * Does TikTok present a threat to Google?

Six months. Usually, we hear it takes six months to see traffic from your SEO efforts. Sammie Ellard King joins the SEO Rant Podcast to explain why it's not that simple: * How long does it REALLY take to see traffic from your SEO efforts? * The value of having incremental goals * The problem with SEO case studies and realistic traffic expectations It's easy to get caught up in the drive to bring in traffic to a new site without fully appreciating how long this process can really take. Sure, 6 months is generally the length of time it takes to see traffic to a site. However, is that an actual realistic timeframe? Perhaps not. (Say it ain't so). Sammie Ellard King and Mordy Oberstein discuss SEO expectations and how long it really takes to bring traffic to a site.

OnCrawl's Rebecca Berbel joins the SEO Rant Podcast to talk about the role of language processing on SEO both now and in the future: * The evolution of Google's ability to understand content naturally * How language processing will impact SEO going forward * The impact of updates like the Product Review Updates & the Helpful Content Updates on the Google ecosystem Google's ultimate goal is to understand language the way we as humans do... naturally. This is where Natural Language Processing meets Google Search and SEO. Leaving aside everything about SEO from ranking factors to crawlability, Google's most basic goal is to understand what a user is searching for and to understand web content so that it can give users what they are searching for. Listen as OnCrawl's Rebecca Berbel joins host Mordy Oberstein to discuss the role of language in Search now and going forward.

Can only the elite optimize a site for Search? Seth Goldstein joins the podcast to explain why SEO doesn't need always be as complicated as some make it out to be: * Why everyone can do some good SEO * Where SEO professionals fit into the picture * Why SEOs sometimes make SEO sound more complicated than it needs to be SEO can be very complex. If you're managing a large news site with millions of pages that are both syndicated across the web and topically stale in a matter of hours - doing SEO will be hard and complicated. However, this is not most of the web. And while we, the SEOs, may make SEO seems incredibly complex with principles around E-A-T and algorithms, and whatnot... it doesn't have to be rocket science. A site owner, with a bit of love, elbow grease, and a bit of knowledge under their belts can do things that significantly improve their site and its ability to be discovered on Google. Listen as Seth Goldstein and Mordy Oberstein share why they think SEO is often not as complicated as you might think.

Can SEOs and developers get along? SEO and Klingon speaker Jack Chambers-Ward joins the SEO Rant to share how SEOs and developers can work more efficiently together by staging a site: * Why staging a site is better than using a wireframe for dev relations * How to keep tempers down when working with devs by staging a site *Why staging a site allows you better SEO input when working with devs The relationship between SEOs and developers can at times be a bit contentious. But as SEOs and developers do need to work closely for the sake of the site's success finding ways to bridge that gap can be quite important. Listen as Jack and host Mordy Oberstein dive into how SEOs can improve their relationships with developers.

Did an hour-long webinar? Post it on YouTube, right? Not so fast says Kevin Knecht aka Carl Gratiot! * Why YouTube is not meant for blind uploading webinars & other long-form content * Avoiding uploading webinars to YouTube so you retain control over user behavior * Why automatically uploading webinars to YouTube could be a bad look for the brand When it comes to video creation there's almost this automatic instinct of, "Just throw it on YouTube." As if YouTube has become the receptacle for all videos of all kinds. But shouldn't video creation and its placement on YouTube be a bit more strategic? Carl Gratiot thinks so as he and Mordy Oberstein dive into why you shouldn't just plop long-form content like webinars onto YouTube!

International SEO is just ccTLDs and hreflang, right? Nope. Webcertain's Gemma Houghton joins the SEO Rant Podcast to share the deeper side of international SEO: * Why international SEO is its own art and science * When you should begin with international SEO efforts * The role of culture in international SEO Listen as Gemma and host Mordy Oberstein dive into the holistic nature of international SEO.

Data is great. Every SEO should use data. But data that is not contextualized can be worthless at best and extremely misleading at worst. Semrush's Diana Richardson joins the SEO Rant Podcast to talk about the need for contextualized SEO data: * Why SEO data needs to be qualified * The need to see the larger picture when analyzing data * SEO tools can't think for you It's easy to make data the be all end all and final word on everything. This is particularly true in SEO where there is simply an abundance of data. However, for the data to actually be helpful in meeting the end goal of SEO (to grow sites through organic traffic) it has to be qualified. Semrush's Diana Richardson and Mordy Oberstein discuss how to use SEO data the right way!

Everyone has their own SEO origins story. In this episode, Munene Kelvin shares how he got started in SEO. * How he went from psychology student to content writer to SEO professional * Where community fits into your journey as a new SEO * His experience learning SEO from some of the industry's top experts We all have our unique path to SEO. Munene Kelvin shares his unique "SEO story" that saw him move from pursuing a degree in psychology to being a content writer to ultimately joining Chima Mmege's FCDC where he learned SEO from Aleyda Solis. Sharing these SEOs stories is meaningful. We've all fallen into this "peculiar" career path that the "outside world" often doesn't understand. In a way, it's quite validating to hear someone's story about how they stumbled upon SEO and what that's meant for them both personally and professionally. Listen as Munene Kelvin joins host Mordy Oberstein to share his experience starting a career in SEO.

What if a keyword research tool says there is no search volume for a keyword, should you target it anyway? Ebere Jonathan joins the SEO Rant Podcast to talk about zero search volume keywords: * When you should or should not target zero search volume keywords * Why zero search volume keywords should be part of your larger content strategy * Why zero search volume keywords can be important for newer sites Very often, yes your SEO strategy should include a focus on zero search volume keywords. Zero search volume keywords are a great way for a newer site to start creating site identity, topical relevance, and authority so that you can eventually rank for more competitive keywords. Listen as Ebere Jonathan and Mordy Oberstein explain the value of using zero search volume keywords.

Looking to jump into the wide world of digital marketing? Sodiq Ajala suggests you do so by first building your own website: * Gaining perspective by building your own site * Building your own site for the sake of personal branding * Why having a personal website is great for experimenting You should build your own website about yourself. While it might sound obvious, many many of us don't do it. But the truth is, for people trying to enter the SEO and digital marketing space having your own site that you built with your own two hands is extremely helpful. Why? Listen as Sadiq Ajala and Mordy Oberstein discuss!

Keyword research is one of those cliched and monolithic topics in SEO. That's why Deborah Oyewole joins the SEO Rant to share what new SEOs should know about keyword research: * Why keyword research starts with understanding the brand you're working with * Why asking the right questions is key to doing keyword research * When new SEOs should and shouldn't rely on SEO tools for keyword research Listen as Deborah and host Mordy Oberstein talk about the right mindset to have about keyword research especially if you are new to SEO!

PPC and SEO can co-exist, but not always. Samuel Lavoie joins the SEO Rant Podcast to share his thoughts on when looking at SEO from a PPC perspective can be detrimental to organic growth: * Why we should separate SEO from PPC more than some might think * Why SEOs need to be informed of PPC campaigns * Why you should not have the same people doing SEO and PPC Have you ever run a branded search query and found the very brand you're looking for is running Search Ads for their own name? It's very common. It's also very common that the actual organic result that the user is looking for doesn't appear above the fold (thanks to more Search Ads). Why does this matter? Because instead of getting what would have been free traffic, all things being equal, the user clicks on your ad. So the same user that would have come organically now just cost you a bit of money. In all likelihood, the user would have bypassed the ads from your competitors. After all, they were searching for your brand by name. Listen as Samuel Lavoie and host Mordy Oberstein dive into the conflicts between SEO and PPC!

How do you manage SEO projects effectively? Montse Cano joins the SEO Rant Podcast to share her best tips and overall outlook on staying organized when managing an SEO campaign: * Why SEOs need to learn how to be organized * What it means to run an organized SEO project * The importance of setting expectations & how being organized plays into that Managing SEO projects is never easy, but it can be especially hard when you're managing multiple projects with multiple clients who are all using multiple platforms to run their projects. To make matters worse, and as Montse points out, there are so many moving parts that you are trying to exert some semblance of control over. It's moments like this that being well-organized is a powerful ally to your ability to do good SEO. Listen as Montse Cano and Mordy Oberstein talk the ins and outs of properly managing an SEO project from an organizational point of view.

Ronin Bennett-Vonderostensacken joins the SEO Rant Podcast to discuss what creating content that is driven by purpose looks like and how that plays into SEO: * How to decide on what content to write * Why having real experts write content is a huge advantage * How to keep your content focus At the risk of stating the obvious, you should not create content just for the sake of creating content. You want to create content that is beloved by your audience. That should be the goal when writing. That's all a little easier said than done. Listen as Ronin Bennett-Vonderostensacken and Mordy Oberstein dive into creating content that has purpose behind it.

The great Azeem Digital joins the SEO Rant Podcast to share the problem that is a lack of diversity among SEO conference speakers: * What a lack of speaker diversity means for the industry * The ethics behind speaker diversity * The affordability of SEO conferences and its role in diverse attendance Too often, the speaker lineup for an SEO conference consists of the same people (who trend towards being male and caucasian) who may or may not really be relevant to the current SEO conversation. This not only prevents new ideas from being shared (i.e., diversity of thought) but can make what is already an uphill battle for many SEO speakers of color that much more difficult. As Azeem points out, securing a more diverse speaker lineup is not as hard as perhaps some conference organizers think. There are various groups and organizations within the SEO community that would make securing a more diverse lineup quite efficient. Listen as Azeem Digital and Mordy Oberstein discuss the state of SEO conferences and what the future has in store for them should they not evolve.

Ori Zilbershtein returns to the SEO Rant Podcast to share his experience with an SEO agency -from what went wrong to what SEO agencies can learn from this series of unfortunate events: * The importance of offering SEO clients a consistent agency experience * How SEO agencies can correct course when things go wrong with clients * How agencies can handle project failures the right way When an SEO agency is on its game - it's great. Agencies can be a powerful ally to help you grow your business and improve your site's experience for users. When an SEO agency is not on its game it can be a downright nightmare. Listen as Ori Zilbershtein shares his SEO agency nightmare with SEO Rant host Mordy Oberstein!