Podcasts about deepcrawl

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Best podcasts about deepcrawl

Latest podcast episodes about deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Search Tools Innovation -- Craig Dunham // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Dec 27, 2023 12:02


Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
E-comm's "Search First" Mindset -- Craig Dunham // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Dec 26, 2023 10:35


Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why The C-Suite Must Understand SEO -- Craig Dunham // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Dec 25, 2023 17:43


Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Search Tools Innovation -- Craig Dunham // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 11, 2023 12:02


Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SERP's Up SEO Podcast
SERP's Up | How to Adapt to Google SERP Changes

SERP's Up SEO Podcast

Play Episode Listen Later Jan 11, 2023 36:26


Did you know Google calls its own SERP an ecosystem? That's right. Today's SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That's exactly what we'll discuss in this episode of the SERPs Up SEO Podcast!  With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP's Up team this week to discuss SERP changes and their impact on CTRs. Join Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to cope with SERP changes. Key Segments:  [00:02:44] What's On This Episode of SERP's Up?  [00:04:16] Focus Topic of the Week: Adapting to SERP Feature Changes [00:20:04] Focus Topic Guest: Lily Ray [00:24:54] Tool Time: Sistrix [00:28:02] Snappy News [00:32:58] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Lily Ray: https://twitter.com/lilyraynyc Barry Schwartz: https://twitter.com/rustybrick Matt Southern: https://twitter.com/mattgsouthern  Danny Goodwyn: https://twitter.com/MrDannyGoodwin  Loren Baker: https://twitter.com/lorenbaker Roger Montti: https://twitter.com/martinibuster  Brodie Clark: https://twitter.com/brodieseo Glenn Gabe: https://twitter.com/glenngabe  Marie Haynes: https://twitter.com/Marie_Haynes Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  SERP's Up SEO Podcast on SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce What Google Wants From Your Content: https://www.wix.com/seo/learn/resource/what-google-wants-from-your-content Sistrix: https://www.sistrix.com/ News:  Microsoft to add ChatGPT features to Bing Search: https://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936 Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence: https://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.html

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
E-comm's "Search First" Mindset -- Craig Dunham // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 10, 2023 10:35


Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why the C-Suite Must Understand SEO -- Craig Dunham // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 9, 2023 17:43


Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SERP's Up SEO Podcast
SERP's Up | How far do you go down the site audit wormhole?

SERP's Up SEO Podcast

Play Episode Listen Later Jan 4, 2023 27:34


Audits are always fun, right? SEO Audits doubly so! On this episode of the SERP's Up Podcast, we dive into the different types of SEO audits. Learn how deep you should go with your site audits, how to handle all the information these audits throw your way, and when to ignore half the information. Specializing in technical SEO audits with 10+ years of experience and over 100+ audits, Olga Zarr's the one to join the SERP's Up team this week. She breaks down SEO audits in a simple manner so you can do it right the first time and with ultimate efficiency. Join Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to audit your SEO efforts with less friction. Key Segments:  [00:02:16] What's On This Episode of SERP's Up?  [00:03:49] Focus Topic of the Week: SEO Audits [00:14:22] Focus Topic Guest: Olga Zarr [00:19:24] Tool Time: Lumar [00:22:53] Snappy News [00:25:34] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Olga Zarr:: https://twitter.com/olgazarr Dan White: https://twitter.com/danwht  Lumar: https://www.lumar.io/ Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Lumar (Formerly DeepCrawl) on Wix: https://www.wix.com/app-market/deepcrawl  News:  Google Helpful Content Update & Link Spam Update Delayed Rollout Due To Holidays: https://www.seroundtable.com/google-helpful-content-update-link-spam-update-delayed-34643.html

Pathmonk Presents Podcast
Shifting From a Lead Generation to a Demand Generation Mindset | Interview with Canberk Beker from DeepCrawl

Pathmonk Presents Podcast

Play Episode Listen Later Aug 19, 2022 18:21


Do you know the foundations of successful inbound marketing? Yeah SEO. We know but yet so many of us fail to leverage the full revenue potential through search. Deepcrawl's technical SEO platform helps you detect opportunities for growth and protects your site from revenue-sapping code — so that you can realize your website's true search potential. The Head of Growth, Canberk Beker, dives into their audience outreach and the important shift from lead generation to demand generation. With a focus on educating users over generating leads, DeepCrawl has reached a wider audience that is focused on quality over quantity.

The SEO Mindset Podcast
Optimise Your SEO Career: Personal Branding with Crystal Carter

The SEO Mindset Podcast

Play Episode Listen Later Aug 3, 2022 31:45


This week we have Crystal Carter on the podcast to talk to us about personal branding, how and why to do it. Listen now!About Crystal Carter:Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, Women in Tech SEO and more. Where to find Crystal Carter:@CrystalontheWeb on Twitter @crystalontheweb_ on Instagram Crystal's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comResources used for episodeWix SEO Learning Hub - Get expert advice and in-depth resources to help you increase your organic traffic coming from search engines. SEO and Tech Resources Created for and Made by Women - Some of the SEO industry's most brilliant resources, tools, and communities have been created by women. Along with driving innovation and growth, women are actively supporting one another to increase the presence of women in SEO, web development, and other STEM careers.Never miss a podcast episode and subscribe: Listen to The SEO Mindset Podcast Copyright 2024 Sarah & Tazmin

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Automating Website Health -- Ashley Berman Hale // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Apr 1, 2022 13:23


Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Automation tools are perfect for driving efficiency when it comes to routine SEO tasks. However, automation can be complex and expensive, so companies must seriously consider which tasks make the most sense to automate. Today, Ashley talks about how to automate website health monitoring. Show NotesConnect With: Ashley Berman Hale: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Website Health For Enterprise Scale -- Ashley Berman Hale // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Mar 31, 2022 16:29


Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Sites like eBay and Macy's cannot rely on intuition when it comes to enterprise SEO. Large and complex properties like enterprise websites demand tools that enable data gathering and sharing at scale. Today, Ashley talks about managing website health at the enterprise scale. Show NotesConnect With: Ashley Berman Hale: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Required Resources For Website Health -- Ashley Berman Hale // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Mar 30, 2022 15:15


Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Being able to understand what's happening with your website, at scale is essential to any technical SEO. Rather than spending valuable time hunting down little bugs, tools exist to understand how to make your website healthy in the eyes of Google. Today, Ashley talks about the resources required to maintain a healthy website. Show NotesConnect With: Ashley Berman Hale: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Funnel & Website Health -- Ashley Berman Hale // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Mar 29, 2022 18:28


Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. If a web page is inaccessible to search engines, it cannot be crawled. If that page cannot be crawled, it won't be indexed by search engines, and users won't come across it during searches. Today, Ashley talks about why the SEO funnel matters for website health. Show NotesConnect With: Ashley Berman Hale: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Importance of Website Health -- Ashley Berman Hale // Deepcrawl

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Mar 28, 2022 17:12


Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Whether it's eCommerce or a blog, every modern business needs to have a healthy website. Consumers will abandon frustrating websites, so technical SEO prioritization is a must for businesses. Today, Ashley talks about the importance of website health. Show NotesConnect With: Ashley Berman Hale: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Search with Candour
Tom Critchlow, Tom's SEO MBA course, Google Search Console's URL Inspection API and Deepcrawl launching on Wix

Search with Candour

Play Episode Listen Later Feb 7, 2022 57:09


In this episode, you will hear Jack Chambers talking about: Google Search Console launches a URL Inspection API Deepcrawl launching their technical SEO app on Wix SISTRIX TrendWatch February 2022 And the main event: An interview with the fantastic Tom Critchlow. Tom's website: https://tomcritchlow.com/ Follow Tom on Twitter: https://twitter.com/tomcritchlow SEO MBA course: https://seomba.com/ SEO MBA blog/newsletter: https://seomba.substack.com/ You can get the full transcription and links to resources at https://search.withcandour.co.uk

Edge of the Web - An SEO Podcast for Today's Digital Marketer
476 | News from the EDGE | Week of 1.31.2022

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Feb 2, 2022 31:54


Erin, Mordy and Jacob cover the digital marketing news of the week with articles from Roger Montti, George Nguyen, Brock Cooper and Danny Goodwin.  Oh yeah, and Mordy tries to pitch you buying a ticket to hear him speak at Brighton SEO.  So that happened….. [00:05:06] New Feature on Mobile: “People Search Next” [00:09:29] Google changes the majority of Title Tags [00:16:47] Our Poll This Week [00:18:11] EDGE of the Web Title Sponsor: Site Strategics [00:19:16] New SEO app for Wix from company Deepcrawl [00:21:33] EDGE of the Web Sponsor: Inlinks.net [00:22:56] New API Connection to GSC URL Inspection

SEO SAS
The One Where We Do A WTSPodcast End Of Year Review 2021

SEO SAS

Play Episode Listen Later Dec 14, 2021 24:50


In this bonus episode, Areej and Sarah get together to chat about stand-out episodes, what Google did good and bad this year, and predictions for SEO in 2022. Thanks to all of our guest speakers, sponsors, and listeners - we wouldn't have the #WTSPodcast without you. Roll on Season 4 in 2022! Stand out episodes: https://wtspodcast.captivate.fm/episode/imposter-syndrome-kristie-plantiga (Kristie Plantinga) https://wtspodcast.captivate.fm/episode/the-one-where-we-discuss-creating-content-for-both-search-engines-humans-with-abby-reimer (Abby Reimer) https://wtspodcast.captivate.fm/episode/ethics-disinformation-jamie-indigo (Jamie Indigo) https://wtspodcast.captivate.fm/episode/forecasting-seo-miracle-inameti-archibong (Miracle Inameti-Archibong) https://wtspodcast.captivate.fm/episode/xml-sitemaps-michelle-race (Michelle Race) https://wtspodcast.captivate.fm/episode/large-scale-website-migrations-katherine-ong (Katherine Ong) https://wtspodcast.captivate.fm/episode/discuss-relevancy-digital-pr-beth-nunington (Beth Nunnington) https://wtspodcast.captivate.fm/episode/the-one-where-we-discuss-ecommerce-seo (Laura Brady) Shoutout to 2021 sponsors: https://www.deepcrawl.com/ (Deepcrawl) https://www.mediasesh.com/ (MediaSesh) https://thisisnovos.com/ (Novos) https://www.screamingfrog.co.uk/seo-spider/ (Screaming Frog) https://www.wincher.com/ (Wincher) --- Episode transcript Areej: Hey everyone, welcome to today's bonus episode of the Women in Tech SEO podcast. I am super excited to be here, joined by my awesome co-host Sarah.  Hey Sarah! Sarah: Hello, this feels like we've not done this in a long time, isn't it? Areej: I know. I know. I'm really excited. I love that you bought up this idea a few weeks ago, of us doing an end-of-year bonus episode for everyone. Sarah: Yes, I thought it would be a cool idea just to do a bit of a recap and also record a podcast with you because yes, I said, it's just good to spend some time with you on the podcast. Areej: Oh yes, absolutely love that. I can't even believe it's December already, and we launched this podcast in April. I think we started talking about it in January or February, so definitely at the very beginning of the year. Sarah: Yes, definitely and we've done and dusted season three and we're going into season four and I'm just like, how? Where has that time gone? I thoroughly, thoroughly enjoyed myself because I don't know about you, but every time I get to speak to an amazing individual in the industry and pick their brains, it's awesome, isn't it? Areej: Yes, I completely agree. I can't believe the calibre of guests we've had throughout, we've had so some brilliant women come on board and we've just discussed all topics as well. Sarah: Yes, and I think that's key, isn't it? The number of varied topics that we've covered. I suppose that leads us into my first question, the first topic that I thought we could go into, where we discuss our standout episodes from our last seasons. Now I know this is going to be very hard, and I don't know about you, but I was going through all the episodes and I was, "How do I pick this? I just want to pick them all," but I have managed to whittle down to three. How about you? Areej: Oh yes, I found it impossible. I thought it was so difficult, to be honest. I went through a lot of them and because also, we've been listeners to some and then we've been hosts to others, which I think might make us a little bit biased as well. I'm happy to try my best and give it a go. Maybe you can start with saying one, you've absolutely loved and I can try to follow. Sarah: The first one that I picked out, was Kristie Plantinga who discussed imposter syndrome. Now, the reason why I picked this one out was that this topic was so-- it's such a passion area of mine. I think all of us, or most of us feel imposter syndrome, not just in SEO, but in work in general. It was just such a great episode because we were discussing it all and...

Tech Talks
How do founders and tech leaders maintain a healthy mental mindset?

Tech Talks

Play Episode Listen Later Nov 30, 2021 59:38


This week we're focusing on mental health, specifically the mental health of founders and leaders and the pressures they face. Our first guest is Craig Dunham, CEO of Deepcrawl. He talks through his career and how he helped a business grow from 20 to over 2000 people. Then I talk to Thomas Vosper from Aisle 3. David asks Thomas if we have unrealistic expectations of founders in tech? Do get in touch with the show, either on LinkedIn or Twitter (@tech__talks). If you want to explore more literature from the Harvey Nash Group head to our Digital Leadership report landing page: https://www.harveynashgroup.com/dlr

SEO Podcast | SEO.co Search Engine Optimization Podcast
#568: Why Does Google Page Experience Matter for SEO and How Can It Be Improved?, Episode 1

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Nov 4, 2021 6:46


The new SEO ranking criteria is Google Page Experience. We all know that providing a high-quality user and search engine experience may contribute to higher results, but what precisely is this quality? For years, the concept of page quality has been ambiguous, and it is past time to fix that. In order to make improvements, you must first understand how your website compares to others. This guide will teach you how to audit websites for these aspects using tools like Screaming Frog, DeepCrawl, or Moz Pro Campaigns and will help you understand all of the factors associated with Google Page Experience so you can enhance your own or your clients' sites. More info about why google page experience matters for SEO & how to improve it: https://seo.co/google-page-experience/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/

Suds & Search | Interviews With Today's Search Marketing Experts

My guest on this week's episode of Suds & Search is Jamie Indigo, Senior Tech SEO Analyst at DeepCrawl. Jamie is one of the leading technical SEO experts in the world. She likes to point out that she's 100% not a bot but she speaks bot. Jamie is an in-demand conference presenter and a must-follow on Twitter at the handle @jammer_volts. A few places you may have heard Jamie present include Brighton SEO, SMX Milan, SMX Munich, SearchLove, and Engage. If you've followed SEO even casually over the past couple of years, you probably heard about Core Web Vitals. It's been one of the most popular topics at conferences and on SEO Twitter. Increasingly, Google is measuring Page Experience in an effort to improve rankings? What are Core Web Vitals? Why are they so interesting to technical SEOs? How do you measure and improve Core Web Vitals? Jamie will give our audience answers to these questions and many others. Grab something cold to drink and join me for a conversation with Jamie Indigo one of the leading technical SEOs in the world. We'll nerd out about the nuances of Core Web Vitals, we'll chat about how to use Lighthouse to get a better sense of all this, and I'll spend a little time discussing her awesome gig at DeepCrawl. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Helping Sells Radio
296 David Jackson Wrote the book on customer-led growth

Helping Sells Radio

Play Episode Listen Later Sep 19, 2021 55:31


David Jackson is the founder and CEO of TheCustomer.Co, which helps B2B SaaS companies profitably win, satisfy, retain and grow their chosen customers better than the competition. David is also interim chief customer officer at Deepcrawl, which is the #1 technical SEO platform for enterprise businesses. Prior to founding TheCustomer.Co, he founded, led and grew customer feedback specialists Clicktools, where he served as CEO for 15 years. Founded in 2000, Clicktools was one of the UK’s first true SaaS companies and one of the first to recognize the importance of customer success, appointing their first CSM in 2005. He led the company through two transactions, selling 49.9% to Survey Monkey in 2010 and 100% to Callidus Cloud in 2014.David has just launched a book called Customer-Led Growth: A CEO's guide to building a B2B SaaS company. Guess what we talked about. More about Daivd:His Book: https://www.amazon.com/dp/B09DBMXJK7/?coliid=IZ2ZEVR3Y1VV5&colid=1MG6QN6554KZS&psc=0&ref_=lv_ov_lig_dp_itOn Linkedin: https://www.linkedin.com/in/davidjacksonuk/ Get on the email list at helpingsells.substack.com

SEO SAS
The One Where We Discuss XML Sitemaps With Michelle Race

SEO SAS

Play Episode Listen Later Aug 24, 2021 27:57


In this week's episode, we chat with Michelle Race, Senior Technical SEO at DeepCrawl about all things XML sitemaps. Where to find Michelle: Twitter: https://twitter.com/shellyweb --- Episode Sponsor This season has been sponsored by NOVOS. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists. Visit http://thisisnovos.com/ (thisisnovos.com) or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej: Hey everyone, welcome to a new episode of the Women in Tech SEO podcast, I'm Areej AbuAli. I am the founder of Women in Tech SEO. So, today's episode is one that I'm excited about. It's all about XML Sitemaps. And joining me today is the brilliant Michelle Race. She's a Senior Technical SEO at DeepCrawl.  Hey, Michelle! Michelle: Hello. How are you? Areej: I'm good. How are you doing? Michelle: I'm good, thank you. Areej: I was so excited when I saw that pitch come through because as geeky as it sounds, I love XML site maps. I love everything about them. So, I love the fact that you pitched that across. Thank you for that. Michelle: No worries, I feel like they are often a bit forgotten about. So, I wanted to try and change that. Areej: Yeah. So, can we get started by knowing a little bit more about you, how you got into the world of SEO? Michelle: Yeah, sure. So, after uni I worked at a few agencies as a front-end web developer, just building website templates. My last agency then decided to stop building websites and my boss at the time said "Oh, why don't you look into technical SEO?" as they didn't currently have an expert. It was a bit daunting at first, but knowing things that HTML helped a lot with understanding the basic tags. And then over the years, I taught myself with lots of help from Google Help forums and documentation, and I was Head of technical SEO there for quite a long time. But then in November last year, I joined DeepCrawl as a Senior Technical SEO and I work in a team of amazing technical SEOs and it's so fun. I love it. Areej: Yeah, you work with such awesome people, like some of the best women I know in tech SEO work there so I can imagine how amazing it is to be working alongside them. Michelle: Yeah, I feel very lucky. Areej: How did you find the whole, like, agency versus not agency life? Michelle: Yeah, it was a big change and at DeepCrawl I get to work with large enterprise clients and there's a lot of differences. So, it's really good. Areej: Yeah, I love that. I used to be agency side for a little bit over five years before I moved in-house, and I prefer in-house, and I can imagine how exciting it is in DeepCrawl getting to work with all kinds of clients as well. Michelle: Yes, definitely Areej: Awesome. And then like for women who are just starting in the industry, because with our audience base, we have women from all walks of life. Any advice you would give them? Michelle: So, I found it a lot easier to understand technical SEO knowing things like HTML and how a page should be structured. So, I'd recommend trying to learn the basics of things like HTML and also set up a website, if you can, because it's really good for testing and then obviously join communities like Women in Tech SEO. And also, Twitter is a great resource to follow experts and ask

Scaleup Valley Podcast
Ep. 189 - How To Build An Organization Delivering Great Value To Customers With The CCO At DeepCrawl

Scaleup Valley Podcast

Play Episode Listen Later Jun 16, 2021 30:48


On this episode of the Scaleup Valley podcast, Mike Dias speaks with David Jackson, Interim CCO at DeepCrawl Key takeaways: - Don't overcomplicate your product, focus on solving a core problem - Customer Success is not about customers, it's about people - How do we design metrics that foster collaboration?

SEO SAS
The One Where We Discuss Core Web Vitals With Natalie Mott

SEO SAS

Play Episode Listen Later May 11, 2021 34:16


In this week's episode, Sarah and Areej chat to Natalie Mott, freelance SEO consultant, about all things core web vitals. We also find out what inspires Natalie and what empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/njmott LinkedIn: https://www.linkedin.com/in/natalie-mott/ Core Web Vitals Resources: https://web.dev/ (https://web.dev/) - All Google's guidance on Core Web Vitals https://web.dev/chrome-ux-report-data-studio-dashboard/ (https://web.dev/chrome-ux-report-data-studio-dashboard/) - Google's own Data Studio dashboard for tracking stats from the CrUX report https://developers.google.com/speed/docs/insights/v5/get-started (https://developers.google.com/speed/docs/insights/v5/get-started) - Link PageSpeed Insights with ScreamingFrog to pull CrUX data for every page on your site as you crawl https://developer.chrome.com/docs/devtools/ (https://developer.chrome.com/docs/devtools/) - use Chrome DevTools to drill down and work out which parts of your page are affecting your CWV scores. In particular, if you are looking to see what part of the page has the LCP, or when a Layout Shift is occurring, you can use Performance > Show Web Vitals to pinpoint where this is happening https://corewebvitals.iprospect.com/ (https://corewebvitals.iprospect.com/) - a good summary of the state of play in every industry from iProspect https://reddico.co.uk/tools/serp-speed/ (https://reddico.co.uk/tools/serp-speed/) - check how you and competitors are performing for Core Web Vitals on a keyword level --- Episode Sponsor Massive shout out to DeepCrawl for supporting the WTSPodcast and sponsoring this episode. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow — detecting technical improvements that will help you drive growth, and protecting your website from harmful code through SEO testing automation. Where to find DeepCrawl: Website - https://www.deepcrawl.com/ LinkedIn - https://www.linkedin.com/company/deepcrawl Twitter - https://twitter.com/DeepCrawl Facebook - https://facebook.com/deepcrawlHD --- Episode Transcript Sarah: Hello and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO Content Executive at Holland and Barrett, and the delightful Areej AbuAli, who is a SEO Consultant and the Founder of the epic Women in Tech SEO community. This week, we have the wonderful Natalie Mott joining us, who is an SEO all-rounder with core interests in technical SEO, content strategy, project management and outreach. She has had senior SEO positions at several digital agencies and is thoroughly enjoying spending time in the world of freelance consultant. A very warm welcome and hello to the both of you. This episode is sponsored by DeepCrawl. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow. Detecting technical improvements that will help you drive growth and protecting your website from harmful code through SEO testing automation. Discover just how deep pools technical SEO platform can help you increase your search performance and revenue by visiting their website: deepcrawl.com. You can also follow them on Facebook, Twitter, and LinkedIn. Sarah: Thank you so much for spending your Saturday morning with me and Areej. Very, very appreciative. How are we doing? How's  your morning been? Natalie: Quite productive, actually quite got up early. Had a good, good breakfast. That's a bit unusual for Saturday to be honest, but yeah, it was going very well. How about yourself? Areej: Yeah, all good. All good over here. I'm just really, really excited to have you here with us. We've met several times, since the very start of the Women in Tech SEO community. But I'd love you to tell the community, a bit more about you. So how

'wellsaid
Debate Part 1: Is “Ownership” a Last-Century Concept?

'wellsaid

Play Episode Listen Later Apr 14, 2021 7:41


This is part 1 of our discussion with Dave Jackson, CCO at DeepCrawl and CEO of TheCustomer.Co, on the topic of “ownership.” Dave explains why he thinks ownership is “built on the bankrupt idea of hierarchy” and Chris makes the case that every decision must have one owner.

'wellsaid
Debate Part 2: Does Assigning Ownership Create Division?

'wellsaid

Play Episode Listen Later Apr 14, 2021 9:36


Here’s part 2 of our debate with Dave Jackson, CCO at DeepCrawl and CEO of TheCustomer.Co, on the pros and cons of assigning “ownership” within companies. Chris and Dave cover: how CEOs can be thoughtful about breaking down silos, the viability of company-wide commission plans, and more.

The Marketing Hero Podcast
How to Create and Maintain Websites for SEO Growth with Ashley Berman Hale, Director of Technical SEO at DeepCrawl

The Marketing Hero Podcast

Play Episode Listen Later Dec 29, 2020 38:19


If you're looking to rebrand or rebuild your website there are a few things to be aware of if your end goal is to grow organically. We sit down with DeepCrawl's, Director of Technical SEO, Ashley Berman Hale to discuss the most important things to keep in mind when building your website.

Make SEO Simple Again
"I graduated high school living out of a car." - Jamie Indigo, Technical SEO Consultant

Make SEO Simple Again

Play Episode Listen Later Dec 19, 2020 42:37


She is one of the loveliest human beings on the planet and boy does she know her technical SEO! In this episode of Make SEO Simple Again, I have the great pleasure of chatting with Jamie Indigo who is now at DeepCrawl. Having once managed an eCommerce website that had 5.7 million products, Jamie has handled her fair share of dumpster fires. She also continues with her private consulting at Not A Robot. In this episode, we discuss the ethics of SEO, curiosity, being a female in the industry, and self-care. Click here for show notes.

RankUp
RankUp #15 – Ruth Everett from Deepcrawl on Teaching Yourself Python

RankUp

Play Episode Listen Later Dec 8, 2020 40:38


Ruth Everett joins Ben and Edd in what might just be one of the most practical episodes yet! She talks us through her experiences with teaching herself to code, with a specific focus on Python. Ruth is a Technical SEO Analyst at Deepcrawl, which means she has a very different perspective on the industry to many of our previous guests. It also means that she has the opportunity to work with a huge range of different business data sets and try out different applications of Python on a regular basis that many of us wouldn't even think about. During the episode, Ruth referenced a few different articles: Hamlet Batista – How to Generate Quality FAQs & FAQPage Schemas Automatically with PythonHamlet Batista – How to Predict Content Success With PythonBritney Muller – Intro to Python We also talked about Ruth's blog, rvth, which is one of the best places to keep up with what she's doing. You can also follow her on Twitter at @rvtheverett. Ben and Edd are also on Twitter, at @BenJGarry and @EddJTW. Follow us to chat about all things SEO! Our next episode will be the final episode of 2020, and the first without a guest! We'll be chatting about what 2020 has thrown at the SEO industry, and what we expect to see in 2021. See you then.

RankUp
RankUp #14 – Knowledge Panel: COVID SEO

RankUp

Play Episode Listen Later Nov 26, 2020 54:54


JC Connington, Senior SEO & Search Strategist at Cancer Research UK, joined us to discuss the impact that the COVID-19 pandemic has had on SEO. JC has one of the most varied SEO jobs imaginable, working in-house for the UK's largest charity and overseeing countless different SEO initiatives as varied as event visibility, ecommerce SEO, medical content and more. As such, he's one of the best people to talk to about the impact that COVID-19 is having across the SEO industry, sharing insights from the challenges that he has come up against since March. We discuss: How COVID is changing search results & Google's influence over what is shown.Changes in search intent & user behaviour.Changes in the SERP features that users see.Ways to respond to the pandemic and how to be reactive during a difficult time.Integrating SEO with the goals of the wider company at a time when many departments are struggling.Core Web Vitals – see Edd's recent study for global publications. To keep up with JC, find him on Twitter at BigHouseBurning. You'll also find me and Edd there at BenJGarry and EddJTW. Next time we'll be shifting gears to talk technical Python with Ruth Everett from Deepcrawl – an episode that Edd has been keen to run for some time now! We hope you'll join us again in a couple of weeks.

RankUp
RankUp #13 – Top Stories: Passage Indexing, Pinpoint & Link Lifetimes

RankUp

Play Episode Listen Later Nov 20, 2020 52:15


Welcome to episode 13 of the RankUp SEO podcast! We're joined by Impression's head of digital PR, Laura Hampton, for a special on- and off-page SEO fusion in this week's discussion. As always for our Knowledge Panel episodes, each of us picked out a recent update from the SEO community to discuss as a group: Barry Schwartz - How Google indexes passages of a page and what it means for SEO Google Pinpoint Roger Montti - Google on link algorithms and how long for links to work Paddy Moogan - Thinking beyond the link building 'campaign' George Driscoll - Creative diversification – more hooks and less risk for link building If you want to hear more about the world of off-page SEO and digital PR, Outspeech is the place to go. RankUp's sister podcast is relaunching after a short hiatus and will be bringing you insights from the digital PR community. You can also follow Laura on Twitter at @lauralhampton. We have some exciting conversations coming your way throughout the rest of 2020, including interviews with JC Connington from Cancer Research UK and Ruth Everett from Deepcrawl. Subscribe on your podcast app of choice to receive these episodes as they're released. In the meantime, we really appreciate all reviews and shares to help grow the show's profile. We'd also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW. Listen to the episode above or on your podcast app of choice.

Daily SEO Tips
Episode 113: Checking mobile usability issues in bulk

Daily SEO Tips

Play Episode Listen Later Nov 18, 2020 2:15


Checking for Mobile Usability Issues Across a Large Site. Hello, and thanks for listening to SEO tips todayWith desktop-only content being dropped from Google's index by March 2021, and the fact that web core vitals will be a ranking factor in 2021, the SEO community is working hard to benchmark their site's mobile usability and performance and create a plan for improvement. Now you can check your site's mobile usability issues inside Google Search Console in the mobile usability report and there are plenty of tools on the market that will let you check mobile site speed, including tools like the new site speed comparison tool at Sandbox Web. It allows you to view the top results for a given query to see if you can see any patterns with page load speed for top ranking URLs. Super handy!However, I'm interested in tools that can check sites for mobile usability issues in bulk. I've found a set that will let you check 50 - a couple hundred URLs or so, and that shortlist I've created includes: https://www.experte.com/pagespeedhttps://batchspeed.comhttps://dashdash.comhttps://technicalseo.com/tools/mobile-friendlySo how about larger sites?You can also look at the mobile rendered version of your site if you turn on JS rendering in Screaming Frog prior to your crawl, but it doesn' export any sort of report that is helpful. You can use Deepcrawl, which will check to see if a mobile viewport is set, and that will find *some* of the issues, but I've seen clients just re-size their desktop into a mobile viewport and the text is still set for desktop - so too small to see and *not* clickable via a thumb. So IF you know of a tool that addresses this issue, please let me know.However, your tip for today is to make sure that you don't have any mobile usability issues - check inside Google Search Console and spot check using some of the tools above. Thanks for listening. Come back tomorrow for another SEO tip.

Agency Ahead by Traject
The Vital Crawl of a Technical SEO with Rachel Anderson

Agency Ahead by Traject

Play Episode Listen Later Oct 9, 2020 22:24


On Episode 48, Rachel Anderson, Technical SEO Analyst for DeepCrawl, explains the importance of monitoring Google Web Core Vitals, how she builds Google Data Studio reports, and the different challenges of a small website Tech SEO audit versus a large website audit.

With Jason Barnard...
SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)

With Jason Barnard...

Play Episode Listen Later Oct 6, 2020 40:53


Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal Brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Helpful Resources About SEO Disasters You'll Want to Avoid Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

With Jason Barnard...
SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)

With Jason Barnard...

Play Episode Listen Later Oct 6, 2020 40:53


Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal Brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Helpful Resources About SEO Disasters You'll Want to Avoid Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

With Jason Barnard...
SEO Disasters You’ll Want to Avoid

With Jason Barnard...

Play Episode Listen Later Oct 6, 2020 40:53


Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 https://www.youtube.com/watch?v=uMr3uuFfFLk In partnership with Wordlift What you’ll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper’s personal brand SERP04:57 What makes for a 'good' SEO disaster?06:11 Example of an SEO disaster: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 Example of an SEO disaster: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers’ logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 Example of an SEO disaster: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen?

With Jason Barnard...
SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)

With Jason Barnard...

Play Episode Listen Later Oct 6, 2020 40:53


Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

SEO SAS
The One Where We Discuss Diagnosing Technical SEO Issues And UX With Ruth Everett

SEO SAS

Play Episode Listen Later Aug 17, 2020 34:20


This week, Sarah and Hannah invite technical SEO analyst at DeepCrawl and 'Python Queen', Ruth Everett, to talk about diagnosing technical SEO problems and UX. The episode begins with a quick fire round of personal questions, where the hosts find out that Ruth isn't a big fan of hot drinks (is this even a thing?!) however, is a bit of a cheese fiend. Especially halloumi. They then move on to discussing Ruth's career and how she transitioned from working in email marketing to SEO, and then falling in love with technical SEO. They then get technical and Ruth chats about what is involved with being a technical SEO analyst and how she loves playing detective. Sarah and Hannah take it in turns to ask other questions such as what one technical aspect everyone should be checking on their website and why, tried and tested methods for keeping website errors at bay and how to monitor them, if website performance is down and there's no chat about an algorithm update what would she recommend checking, plus more. They also chat about website and UX, including whether SEO experts are generally good at this and who should own bounce rate issues, the UX or SEO team? where they have to lie to each other. Where to find Ruth Website - https://rvth.blog/ (https://rvth.blog/) Twitter - https://twitter.com/rvtheverett (https://twitter.com/rvtheverett) LinkedIn - https://www.linkedin.com/in/ruth-everett-b01a6213b (https://www.linkedin.com/in/ruth-everett-b01a6213b) DeepCrawl Blog - https://www.deepcrawl.com/blog/authors/ruth-everett/ (https://www.deepcrawl.com/blog/authors/ruth-everett/) Search Engine Journal Blog - https://www.searchenginejournal.com/author/ruth-everett/#close (https://www.searchenginejournal.com/author/ruth-everett/#close)

The Customer Success Channel
Nabil Dabbagh, Head of CS at DeepCrawl - Restructuring a Customer Success Organisation

The Customer Success Channel

Play Episode Listen Later Aug 6, 2020 40:30


Our host Anika Zubair chats with Nabil Dabbagh, Head of Customer Success at DeepCrawl, an SEO solution that bridges the gap between marketing and engineering departments by ensuring your website's code is Search Engine-friendly. He has been a part of the growth and scaling up of the Customer Success department at DeepCrawl for over 4 years and has a wealth of information to share, discussing how to structure and restructure your Customer Success organization to fit your growing business needs.

Daily SEO Tips
Tips for SEOs and developers to work together more effectively

Daily SEO Tips

Play Episode Listen Later Jul 8, 2020 1:49


Are you challenged as an SEO with getting developers to implement your recommendations? Then this SEO tip might be for you. Hello. Thanks for listening to SEO tips today. I watched a great Deepcrawl event related to building SEO & Developer Relationships with some tips I wanted to share. A link to the Full [...]

Zeo Agency
Digitalzone'17 - The Search Universe - Links, Log Files, GSC and Everything in Between | Michal Magdziarz

Zeo Agency

Play Episode Listen Later Jun 5, 2020 28:01


Michal Magdziarz, CEO and co-Founder of DeepCrawl, made a presentation titled "The Search Universe - Links, Log Files, GSC and Everything in Between" at Digitalzone’17.

The Entrepreneur Way
1583: Restrictions Trigger Innovation with Michal Magdziarz Co-Founder and Co-Owner of Deep Crawl and Written Byte Ltd

The Entrepreneur Way

Play Episode Listen Later Jun 3, 2020 43:14


Michal Magdziarz is the CEO of DeepCrawl, a cloud-based technical search engine optimization (SEO) platform helping brands accelerate growth and mitigate losses in organic search performance. With more than 15 years of experience in the SEO and web business sectors, Michal leads business strategy and growth at DeepCrawl. Since co-founding the company in 2011, DeepCrawl has expanded markets into the U.S. and signed on new customers including Intuit, Newsweek and Instacart. Michal holds a master's in management from the University of Warsaw. “find the people you like working with, find problem that is interesting to you and enjoy the journey and enjoyed resolving the problem you have found”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7wd

The Tech Blog Writer Podcast
1226: Michal Magdziarz, CEO and co-Founder of DeepCrawl,

The Tech Blog Writer Podcast

Play Episode Listen Later May 31, 2020 28:48


Michal Magdziarz, CEO and co-Founder of DeepCrawl, the technical SEO cloud-based platform, joins me on the podcast. Michal has spent the last 15 years in the SEO and web business industries, and the last nine years with DeepCrawl. Currently, he leads business strategy and growth while steering the company through a dramatically changing industry. Michal has a unique background in the tech industry and has seen the 100M websites grow to almost 2 billion. Today he shares how he has seen web services evolve over the last decade. We also discuss why the web is far more complex and dynamic now, why brands need to adapt and how brands can be using SEO to accelerate growth and mitigate losses.

Open Dialog
Episode 15 - Niki Mosier - Open Dialog

Open Dialog

Play Episode Listen Later Mar 6, 2020 50:02


In episode 15, DeepCrawl’s Sam Marsden spoke with Niki Mosier who is the who is Senior SEO Manager at Two Octobers. During our conversation, we spoke about how to work effectively with large ecommerce clients, the difficulties of battling imposter syndrome, as well as some of the amazing things Niki learned at TechSEO Boost. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 14 - Lily Ray - Open Dialog

Open Dialog

Play Episode Listen Later Mar 3, 2020 40:10


In episode 14, DeepCrawl’s Sam Marsden spoke with Lily Ray who is the who is an SEO Director at Path Interactive. During our conversation, we spoke about the growing importance of EAT and some of Lily’s upcoming research projects in this area, FAQ schema and how to work effectively with clients to get them on board with SEO. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

seo eat faq dialog deepcrawl sam marsden path interactive
Open Dialog
Episode 12 - Tanu Javeri - Open Dialog

Open Dialog

Play Episode Listen Later Feb 11, 2020 54:25


Welcome to episode eleven of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 12, DeepCrawl’s Sam Marsden spoke with Tanu Javeri who is the who is Senior Global SEO Strategist at IBM. Over the course of our conversation, we spoke about Tanu’s experiences of working in an SEO role for a large enterprise organisation and how to communicate SEO metrics to senior stakeholders. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 13 - Jackie Chu - Open Dialog

Open Dialog

Play Episode Listen Later Feb 11, 2020 41:53


Welcome to episode thirteen of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 13, DeepCrawl’s Sam Marsden spoke with Jackie Chu who is the who is an SEO Lead at Dropbox. During our conversation, we spoke about Jackie’s experiences of working at large enterprise companies such as Square, Uber and now Dropbox. We also spoke in-depth about how Jackie gets other teams to care about SEO and how to work effectively with developers and engineers. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 11 - Grant Simmons - Open Dialog

Open Dialog

Play Episode Listen Later Feb 4, 2020 60:34


Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 11, DeepCrawl’s Sam Marsden spoke with Grant Simmons who is the who is VP of Performance and Search Marketing at Homes.com. During our conversation, we spoke about Grant’s wide and varied experiences of working inhouse and agency side as well as delving into his website of profound quotes. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 10 - Will Critchlow - Open Dialog

Open Dialog

Play Episode Listen Later Jan 13, 2020 65:17


Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 10, DeepCrawl’s Sam Marsden spoke with Will Critchlow who is the founder and CEO at Distilled, a digital marketing agency specialising in SEO consulting, creative content and digital PR. Will shared his experiences of developing an SEO testing tool, interpreting the information shared by Google and building trust with development teams. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 9 - Chris San Filippo - Open Dialog

Open Dialog

Play Episode Listen Later Dec 20, 2019 70:35


Welcome to episode eight of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 9, DeepCrawl’s Sam Marsden spoke with Chris San Filippo who is an SEO Consultant for the Pharmaceutical and Cyber Security companies. Over the course of our conversation, we spoke about the pros and cons of working inhouse, agency and freelancing, treating SEO as a culture and tips on cross-department development. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 8 - Jamie Alberico - Open Dialog

Open Dialog

Play Episode Listen Later Dec 16, 2019 60:20


Welcome to episode eight of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 8, DeepCrawl’s Sam Marsden spoke with Jamie Alberico who is a Technical Website Consultant at Not a Robot. Over the course of our conversation we spoke about, Jamie’s experiences of working at Arrow Electronics, what it means to be an SEO Product Owner and how to work effectively with developers. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 7 - Chris Green - Open Dialog

Open Dialog

Play Episode Listen Later Dec 4, 2019 74:02


Welcome to episode seven of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 7, DeepCrawl’s Sam Marsden spoke with Chris Green who is the Head of Marketing Innovation at Footprint Digital. Over the course of our conversation we spoke about: What Chris has learnt from migrating hundreds of sites. We learnt why SEOs tend not to be the most popular people on projects and how you can go about changing this perception. We also found out about how we can avoid the trap of unconscious incompetence. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 6 - Stephen Kenwright - Open Dialog

Open Dialog

Play Episode Listen Later Nov 24, 2019 66:39


Welcome to the episode six of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 5, DeepCrawl’s Sam Marsden spoke with Stephen Kenwright who is the Cofounder and Technical Director of Rise at Seven. Over the course of our conversation we spoke about: Stephen’s rise through Branded3 and how he’s worked with developers and senior stakeholders to grow the agency. Why agencies need to be careful in who they choose as clients. Why the north of England is turning into a digital powerhouse. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 5 - Luke Carthy - Open Dialog

Open Dialog

Play Episode Listen Later Nov 11, 2019 59:07


Welcome to the fourth episode of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 5, DeepCrawl’s Sam Marsden spoke with Luke Carthy who is an eCommerce Consultant, and was the Digital Lead at Mayflex at the time of recording. Over the course of our chat, we learnt how Luke built an SEO dream team by getting developers to care about search and how he communicates effectively with the C-level stakeholders. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog
Episode 4 - JP Sherman - Open Dialog

Open Dialog

Play Episode Listen Later Nov 6, 2019 70:26


Welcome to the fourth episode of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 4, DeepCrawl’s Sam Marsden spoke with JP Sherman, who is the Manager of Search and Findability at Red Hat. Over the course of our conversation, JP told us about his unique route into SEO through the army and how he works between departments to improve internal search at Redhat. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

search seo jp dialog red hat findability deepcrawl sam marsden
Open Dialog
Episode 2 - Arnout Hellemans - Open Dialog

Open Dialog

Play Episode Listen Later Oct 18, 2019 69:35


Welcome to the second episode of open dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In our second episode, DeepCrawl’s Sam Marsden spoke with Arnout Hellemans, Freelance SEO and Analytics Consultant at OnlineMarkethink. Over the course of our conversation, Arnout shared some of his wide and varied experiences working with different development teams and senior stakeholders, telling us how he’s managed to leverage these to have meaningful impacts in large organisations.

Open Dialog
Episode 1 - Polly Pospelova - Open Dialog

Open Dialog

Play Episode Listen Later Oct 18, 2019 50:15


Welcome to the very first episode of open dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In our first episode, DeepCrawl’s Sam Marsden spoke with Polly Pospelova, who is the Head of Search at Delete Agency. Over the course of the episode, Polly shared her experiences about: The benefits of starting out in SEO with a development background. How to leverage technical SEO expertise to work with a range of teams on enterprise projects How she hosted a Hackathon to optimise Delete’s website and get a perfect performance score in Lighthouse.

Search Camp Podcast (SEO + SEA)
Das beste SEO-Crawler-Tool? Hängt davon ab... [Search Camp Episode 99]

Search Camp Podcast (SEO + SEA)

Play Episode Listen Later Oct 15, 2019 19:29


Crawling-Tools gibt es jede Menge: Screaming Frog, Ryte, Sitebulb, DeepCrawl, Audisto – um nur einige zu nennen. In dieser Episode geht es darum, das beste aller Tools zu finden. Man ahnt es schon: DAS Tool gibt es natürlich nicht. Aber wo liegen meiner Meinung nach die Stärken der unterschiedlichen Tools?   Episode/Transcript/Shownotes: https://bloo.link/sc99 Themenvorschläge für Search Camp: https://bloo.link/scthemen

Open Dialog
Episode 0 - What is Open Dialog and why should I listen?

Open Dialog

Play Episode Listen Later Sep 30, 2019 2:18


Episode 0 Hello there! If you’re hearing my voice coming through into your ears right now that probably means you’re interested in my podcast called open dialog. So let me tell you a bit about who I am, what this is and why you should listen. My name’s Sam Marsden and I work as part of the marketing team for an enterprise web crawling solution called DeepCrawl and I’ll be your host over the course of this podcast. But what exactly is open dialog all about? This is a podcast primarily for curious and inquisitive SEOs and marketers looking to learn about how they can work more effectively, efficiently and productively with other teams, departments and clients. This whole thing started because at DeepCrawl we’ve noticed that there’s a big gap between SEOs and the other teams that they work with, whether that be development and engineering teams or senior management and the C-suite or even other marketers. I’ve heard from a lot of people in our space that it can be difficult to communicate the value of SEO in a way that gets recommendations actioned and prioritised within a business or our client’s business. Often it’s the case that we as SEOs have the expertise, we know our stuff, but it’s the execution phase where we fall down. Given that so many people struggle in this area, this is isn’t a simple thing to get right and takes a lot of tact, long term planning and relationship building to get people on side with search and actively taking it into consideration. So I’ve taken it upon myself to interview the best and the brightest minds in SEO, marketing and beyond to find out how we can work together more harmoniously. In each and every episode I’ll be interviewing a highly knowledgeable and skilled guest to find out how we can bridge the gap between SEOs and developers, senior stakeholders, and everyone in between. Our guests will be sharing their own experiences with you We’ll be hearing what went right with their success stories and what they learnt from some truly horrible disaster stories. As well as getting their best advice on how we can better communicate the value of search and our marketing efforts. So I hope you’ll join me on this journey so we can learn how to become better at our jobs and so that we can work more successfully with other teams. And who knows, maybe we’ll even have a laugh along the way! Right, that’s enough of me rambling on. Thank you for listening to this intro episode and I hope you enjoy the podcast.

Marketing Land
SMX Replay: Creating Dashboards that Inform and Persuade

Marketing Land

Play Episode Listen Later Jul 9, 2019 11:53


Your audits and analyses are only as good as your ability to communicate them to management, stakeholders and clients. At SMX Advanced, Sam Marsden, SEO and content manager at DeepCrawl, explained how visualizing data can break down silos and help us, our colleagues and clients make informed decisions faster.

Campamento Web
Consejos SEO de Google Webmaster Hangouts [3]

Campamento Web

Play Episode Listen Later Apr 7, 2019 17:21


¡Muy buenas, amantes del SEO!En esta ocasión, os traigo una tercera entrega de la ya conocida sección con consejos de John Mueller, en los Google Webmaster Hangouts.Para aquellos que no sepan qué son, consisten en reuniones que hacen mediante Hangouts con este empleado de Google para ayudarnos a entender mejor el algoritmo del buscador, y así poder perfeccionar nuestras estrategias de posicionamiento.He realizado una selección de los mejores resúmenes ofrecidos por DeepCrawl, así que... ¿qué te parece si le echas un vistazo? :)

Campamento Web
Consejos SEO de Google Webmaster Hangouts [3]

Campamento Web

Play Episode Listen Later Apr 7, 2019 17:21


¡Muy buenas, amantes del SEO!En esta ocasión, os traigo una tercera entrega de la ya conocida sección con consejos de John Mueller, en los Google Webmaster Hangouts.Para aquellos que no sepan qué son, consisten en reuniones que hacen mediante Hangouts con este empleado de Google para ayudarnos a entender mejor el algoritmo del buscador, y así poder perfeccionar nuestras estrategias de posicionamiento.He realizado una selección de los mejores resúmenes ofrecidos por DeepCrawl, así que... ¿qué te parece si le echas un vistazo? :)

Campamento Web
Consejos SEO de Google Webmaster Hangouts [2]

Campamento Web

Play Episode Listen Later Feb 3, 2019 28:07


¡Muy buenas, amantes del SEO!Vuelvo a la carga con la segunda parte del recopilatorio de Google Webmaster Hangouts (ver parte 1 aquí). Son vídeos de preguntas y respuestas que se hacen junto al trabajador de Google, John Mueller, para ayudar a los webmasters a entender mejor cómo funciona el algoritmo.Así que, he recopilado por segunda vez lo mejor de lo mejor de los resúmenes que hacen en Deepcrawl de esos vídeos. El objetivo de esto: haceros llegar ese contenido en español y sin temas sobre SEO para una minoría (a mi juicio). Como no hay mucho más que explicar, ¡te invito a darle ya al "Play"! :)

Campamento Web
Consejos SEO de Google Webmaster Hangouts [2]

Campamento Web

Play Episode Listen Later Feb 3, 2019 28:07


¡Muy buenas, amantes del SEO!Vuelvo a la carga con la segunda parte del recopilatorio de Google Webmaster Hangouts (ver parte 1 aquí). Son vídeos de preguntas y respuestas que se hacen junto al trabajador de Google, John Mueller, para ayudar a los webmasters a entender mejor cómo funciona el algoritmo.Así que, he recopilado por segunda vez lo mejor de lo mejor de los resúmenes que hacen en Deepcrawl de esos vídeos. El objetivo de esto: haceros llegar ese contenido en español y sin temas sobre SEO para una minoría (a mi juicio). Como no hay mucho más que explicar, ¡te invito a darle ya al "Play"! :)

Elephate in the Room
Episode 24 – White Papers & Black Jeans with Rachel Costello

Elephate in the Room

Play Episode Listen Later Dec 19, 2018 31:11


Creative-type turned professional Rachel Costello is a Technical SEO at DeepCrawl, as well as a Brighton SEO speaker. In the Room this week, we find out about her favorite item of clothing as a kid, which male character she has dressed up as, and her choice between vampires or werewolves.

Edge of the Web - An SEO Podcast for Today's Digital Marketer
EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Dec 18, 2018 64:21


We are just a few weeks from 2019 and 2018 gave us a lot of change in the SEO industry? What can we expect in 2019? Ashley Berman Hale, the Technical SEO Lead at DeepCrawl, recently interviewed John Mueller of Google about what to expect next year. SEOs need to improve their Technical SEO for 2019 to stay ahead of the curve! Also, we talk about the new Q&A Structured data, Google's new WordPress plugin, and the latest Google+ news.   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Elephate in the Room
Episode 22 – Getting it Done with Sam Marsden

Elephate in the Room

Play Episode Listen Later Dec 5, 2018 33:05


Sam Marsden is an SEO and Content Manager at DeepCrawl, a Brighton SEO speaker, and a SEJ and State of Digital columnist. In this week’s episode, Marsden enters the Room and we find out what his hidden talent is, whether or not he has accidentally sent someone to the hospital, and if he pronounces it […]

Campamento Web
Consejos SEO de Google Webmaster Hangouts [1]

Campamento Web

Play Episode Listen Later Nov 25, 2018 24:18


En el podcast de hoy os traigo un recopilatorio de afirmaciones que hace John Mueller, un trabajador de Google que ayuda a webmastersa a optimizar sus webs, y concretamente en unos vídeos que hace respondiendo dudas, llamados “Google webmaster hangouts”.Hasta aquí bien. Tenemos a John Mueller, de Google, que habla sobre el algoritmo y da consejos, aunque haya que cogerlos con pinzas. Pero hay un segundo dato a tener en cuenta, y es que la web Deepcrawl.com siempre hace un resumen de las conclusiones más importantes de cada vídeo.Dicho así parece muy bonito, hasta que te encuentras con decenas de resúmenes… en inglés, y donde en cada uno de ellos, solo te interesan la mitad.Así que mi trabajo en este caso ha sido hacer el resumen de los resúmenes. Es decir, coger esas conclusiones que hacen en Deepcrawl, y seleccionar solo aquellas que creo que pueden sernos de más ayuda.

Campamento Web
Consejos SEO de Google Webmaster Hangouts [1]

Campamento Web

Play Episode Listen Later Nov 25, 2018 24:18


En el podcast de hoy os traigo un recopilatorio de afirmaciones que hace John Mueller, un trabajador de Google que ayuda a webmastersa a optimizar sus webs, y concretamente en unos vídeos que hace respondiendo dudas, llamados “Google webmaster hangouts”.Hasta aquí bien. Tenemos a John Mueller, de Google, que habla sobre el algoritmo y da consejos, aunque haya que cogerlos con pinzas. Pero hay un segundo dato a tener en cuenta, y es que la web Deepcrawl.com siempre hace un resumen de las conclusiones más importantes de cada vídeo.Dicho así parece muy bonito, hasta que te encuentras con decenas de resúmenes… en inglés, y donde en cada uno de ellos, solo te interesan la mitad.Así que mi trabajo en este caso ha sido hacer el resumen de los resúmenes. Es decir, coger esas conclusiones que hacen en Deepcrawl, y seleccionar solo aquellas que creo que pueden sernos de más ayuda.

Business Travel Hacks
Why Jennifer Hoffman thinks a Mary Verde is the perfect pre-flight drink?

Business Travel Hacks

Play Episode Listen Later Aug 3, 2018 11:57


Jennifer Hoffman is an enthusiastic and passionate Marketing Director at DeepCrawl with 13+ years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture! Make sure to stay passed the closing credits for a bonus tip. You can find the transcripts and link to products and places mentioned in this podcast at https://businesstravelhacks.com/ or find us on Facebook and Instagram for additional content.

The Alex Berman Podcast
Digital Agency Acquisition Process w/ Nick Eubanks

The Alex Berman Podcast

Play Episode Listen Later Jun 25, 2018 24:48


Nick Eubanks is the CEO of I'm From The Future, Partner at Traffic Think Tank, Co-Founder of NKTech Ventures and advisor to DeepCrawl. Nick started consulting on web design, SEO, and email marketing while in college under the moniker Nick Eubanks Solutions, and then went on to found his first real business in 2008, called Atomni. In 2010 he was recruited to be CEO of angel-backed startup Factor Media, and in 18 months he designed, built, and scaled a CMS for consumer reviews in Japan that was receiving over 3 million organic visits per month. He grew the team to 34 people with a $0 advertising budget. In 2014 he founded I'm From The Future, an ecommerce and lead-generation consulting agency - to help companies grow their online traffic and revenue. He has worked on more than 1,000 websites, and drove more than 50 Billion visits, and over $10 Billion in revenue.   This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]     In this episode you'll learn: [02:12] Nick's process behind acquiring agencies [05:20] Why is Nick buying agencies [10:00] How to implement a process you didn't create [12:30] How did Nick merge all the agencies he bought [14:17] Next hires Nick needs to make [15:30] Running an agency is hard [16:30] What are Nick's responsibilities at Traffic Think Tank [20:35] How to deal with impostor syndrome [21:46] What's the price to acquire a smaller agency  Links mentioned: Nick's Website From The Future Traffic Think Tank Brought to you by Experiment 27. Find us on Youtube.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

Kubix Digital Podcast
3. İlyas Teker İle SEO Üzerine Sohbet [TR]

Kubix Digital Podcast

Play Episode Listen Later Jun 19, 2018 29:07


Şirketlere Arama Motoru Optimizasyonu (SEO) danışmanlığı veren ve aynı zamanda DeepCrawl Danışma Kurulu Üyesi olan İlyas Teker ile esprili bir podcast hazırladık. İlyas Teker'le birlikte bu podcast'imizde, SEO’nun evriminden DeepCrawl aracının ne olduğu ve ne işe yaradığına kadar birçok konu hakkında detaylıca konuştuk. Konuşmacı: Halide Ebcinoğlu Konuk: İlyas Teker - https://twitter.com/ilyasteker İlgili Notlar: Moz Blog İçerikleri: https://moz.com/blog Podcast'te Bahsedilen Araçlar: DeepCrawl: https://www.deepcrawl.com/ Screaming Frog: https://www.screamingfrog.co.uk/ - - - - - - - - - - Kanalımıza üye olmayı ve podcast’imizi beğenmeyi unutmayın. Paylaşımlarımız ve hizmetlerimiz için web sitemizi inceleyebilirsiniz: http://bit.ly/2hob0aG Bizi sosyal medya kanallarımızdan takip etmek için: Youtube: https://www.youtube.com/channel/UC-7aE_7oQ26lEly06cIH1BQ Twitter: https://twitter.com/Kubix_Digital Linkedin: linkedin.com/company/kubixdigital/ Facebook: https://www.facebook.com/digitalkubix/ Instagram: https://www.instagram.com/kubixdigital/ Pinterest: https://tr.pinterest.com/kubixdigital/

Zeo Agency
Digitalzone Meetups - Deepcrawl Workshop - Nabil Dabbagh, Erdal Cay, Nicolas Kaden

Zeo Agency

Play Episode Listen Later Jun 4, 2018 97:05


The Quiet Light Podcast
24 Due Diligence Tools Reviewed

The Quiet Light Podcast

Play Episode Listen Later Apr 17, 2018 52:18


Today we are talking to Chuck Mullins all about due diligence. An internet business veteran who is now a part of the Quiet Light team, Chuck purchased his first internet business while still in college and was more successful at 18 than some of the most seasoned entrepreneurs. For both the buyer and the seller, the due diligence process is one of the most difficult parts of buying and selling an online business. Fortunately, there are a lot of tools that can be used to simplify the process. In this episode, Mark and Chuck look at over 20 different due diligence tools and explain how you can use them in our due diligence processes. Episode Highlights: Chuck guides us through a group of tools that can be fundamental to any well thought out due diligence plan. Any buyer knows that this is the most important thing you can do to make sure that no stone is left unturned when preparing to make that purchase and hit the ground running. Try using a due diligence consultant service. We don't advise leaving it all up to them but they can take some of the work out of your hands. Never just research the business but remember to also research who is selling the business. Google trends is very powerful. Google Trends lets you read the trends that any given business may have experienced. Be sure to be aware if your acquisition is “trendy” or “evergreen.” SEM tools can provide insight into the business potential and the size of any risks. Website crawling tools are used to determine customer and market trends. Social media tools are an additional way to gain insight into connections for that business and also the business owner's niche interactions in their niche. Lessons from Due Diligence: For first time buyers the best advice Chuck offers is that you don't know what you don't know. Due diligence gives you the answers. Know what a tool is good at, put it in your due diligence toolbox, and use it correctly. Surround yourself with the types of people who can help you. Be careful to use your lawyer for law and your accountant for money. Always remember that you as the buyer ultimately make the business decision. Don't be afraid to ask questions! Keep good records of what you have looked at. Work off a checklist and be meticulous about it. A seller is as interested in you in the success of their business. Transcription Mark: Hey Joe, how are you? Joe: Doing good Mark, how about yourself? Mark: I'm doing well, I'd talk to somebody that we both know well and that's one of our own Chuck Mullins. Joe: Mr. Chuck Mullins, good man he is. Mark: He is, yeah. He joins us on the interview on the video part push on the interview wearing his Quit Light shirt which he had embroidered. The only person at Quiet Light that has one. Although, He didn't tell me that he made one for you. And I haven't seen you in it yet. Joe: He did I almost put it on today. It's just, it's a little big so I [inaudible 0:01:16] it. I need to put on some layer, run it through a two cycles of the dryer. Mark: It would have been so appropriate because, you know, he's wearing his shirt in this interview and you've been wearing your shirt in, and he's getting, make one for me though of course. Joe: He should. You're the founder of Quiet Light Brokerage. Mark: Absolutely. Joe: You should have like a logo on the back of your office chair that says Quiet Light Brokerage, what's wrong with you? Mark: I thought about it but. Most of my office is really a mess. If you seeing this on video and we'll talk about this one a bit. My office is usually a mess. It's all about angles, right? My angles a little bit of center today because I don't want to show you the rest of my office. So, yeah. But this actual episode is going to be great for a video. If you're listening in your car, if you're listening on the podcast, you'll still get a lot of value out of it. But I'd recommend at some point checking out the Youtube channel. We are separating our channels, so we will have a new channel, just for the podcast episodes. And this episode will, going to kick that off. So make sure you'll go there and you subscribe. And the reason that is a good one to watch on the Youtube channel is because we're reviewing due diligence tools in this episode. We actually go over 27 different due diligence tools. We bring them up on the screen and you can see, we kind of browse around and fumbling around on somebody's sites. As we talk about how you can use this in your due diligence process. Any buyer out there who is looking to acquire a business in the next few years or so, you know due diligence is probably the most important part of that process for you making sure that you're checking under every rock and every hidden area to see is there anything wrong with this business that I need to be aware of. Well Chuck and I go over 27 tools that he has used personally in his past of buying businesses. So we bring real interest in episode from that stand point. He brings a lot of experience in buying and selling businesses for.. Do you know how long he has been doing it? I can't remember off hand. Joe: In 1997 I think. He was self-employed in college, making more in one month the most people make in a year when he was in college. Mark: Right right and then, He and I have been presenting at Pubcon for 7 years. We go over this video a little bit but we've been presenting for 7 years at Pubcon together and people always come to see Chuck and then hopefully I can pick up a couple of the scraps to come off the table when presents. So it's a great presentation on a how to go about buying online businesses. Joe: And just a point out of the obvious remaining, not so obvious. Technically we represent the sellers in what we do. Well we can't help them and help them while unless we also help as many buyers as possible. So it's, many people would think that what you're about to present with Chuck is in contrast to what we do. But we're always about full disclosure, always making sure that buyers are making good investments and so that both they and the sellers are happy to closing table and it's successful transaction down the road as well. Mark: Yeah, absolutely! Again, we going to do represent the sellers, but if our seller's getting sued, 3 or 4 months later that is a pretty bad job on our part. So it's important that both buyer and seller walk away from a deal, happy and when you know that deal. So that's the goal. We get a transaction wins. And part of that process is due diligence. I say, I hate like throw a due diligence. When I first started Quiet Light and I got like, you know, a monster due diligence, I would kind of [inaudible 0:04:31] and be like, Oh man, this is going to be a pain. Now when I see a well thought out due diligence, it's makes me happy because I know that, that buyer is going to be really happy and that deal is gone go through. Because where they're going to really inspect that business thoroughly. Joe: Yeah, well thought, that was important. Not just a massive list but a well thought, that was specific to the business that's being purchased. I've seen blank at due diligence less come through where somebody clearly copied and paste it. But I'm excited about this episode Chucks a really, really smart guy and successful entrepreneur and I think a lot of people would learn some good stuff here. Mark: That's good, very good. Let's get to it. Mark: Hey Chuck, how are you? Chuck: Doing great. How are you Mark? Mark: I'm good. Thanks for joining me on the call. I see you have your nice Quiet Light shirt on. You're the only one at Quiet Light that has that shirt. Chuck: That's because I took the initiative to have it made. Mark: Right. We'll get them for everybody else eventually. Chuck: Actually, I think I bought Joe one. But he didn't want it. Mark: Oh really, I got to start getting on him so he wears it from the Podcast. Chuck: Yeah Mark: Yeah, anyway for this Podcast, if you guys are listening to this in your car, this would be one of the once that I would recommend over going to Youtube and we've set up a new channel on Youtube just for the interviews. We're going to put all our interviews on that channel. I'd recommend looking at that because we're going to review a bunch of due diligence tools. A little bit of background between Chuck and myself. Chuck and I have been presenting at Pubcon. What? 7 years I think? Chuck: Yeah, I think so. Mark: Yeah, a very long time. Chuck invited me to speak within that Pubcon a while ago. We've been doing it ever since we've had all the people join us occasionally, to talk about buying and selling websites. But he and I have been talking about that night. Typically we talk on the sell side and Chuck was talking on the buy side. And the result was that more people are interested in what Chuck had to say than I was ever had to say. So I figured, it would be good to have you on here. Both, so I think we can get to know you a bit better. I'd also review some of the due diligence that you've use in the past in buying online businesses. So let's just do a quick introduction for you as far as your background. What's your background in buying and selling online businesses? Chuck: So, I started my first website back in 1996. Through the few years, made a bunch of money in college just a kind of doing really well. And made more money than you know, than I was living on. So I start looking at doing various investments. So, start looking at real estate, franchises, I was looking at car washes, and a storage facilities, and a Laundromats. And nothing ever, just kind of, really worked for me or really peaked my interest enough. You know like, I dabbled in real estate. But everything just kept kind drawing me back to the internet business. So then, you know, I made a few websites that were successful. But I started thinking about you know, what if I could acquire somebody's company and then just build upon that and stand on somebody else's shoulders, instead of trying to prove out a model myself. You know, use a model that has been proven by somebody else. And then just take all the knowledge I had, and expertise, and grow that. So I start doing really well, and at a certain point I just fell alive, you know presenting at a conference, and kind of just, giving back, and then that's when I reached out to you and I think my initial presentation I gave was with Jason, Quiet Light, we did it at affiliate summit. I don't even know, 8 or 9 years ago.   Mark: Yeah, I remember that. I was in the audience for that presentation and then, that was January. I remember specifically because it was really cold at that conference in Las Vegas. The fountains were frozen when we got out of the hotel. I was kind of surprised about that. So it's cool! So yeah, you've been doing this presentation for a long time and I know whenever we do the presentation, when we get to the slide on due diligence, whereas all the phones in the rooms go up to take pictures, because people are really interested to know what's our tools they can use to do due diligence. So we're going to review some of these tools here, as well as talk about some of the principles, buyers might want to apply when you're doing your due diligence. As always, we'll just throw out the blanket; cover your tails sort of a disclaimer here. Due diligence is ultimately a buyer's responsibility. Make sure that you're doing it, make sure that you are bringing in professionals. What we're going to do is were going to give some advices to things that we've seen work, but by all means, this is not complete when you're talking about due diligence. Wherein you need to apply a complete process to the business that you are looking at. So I'm going to share my screen here and open this up, and I'm just going to share the full screen, and hopefully on my [inaudible 0:08:56] of so that people don't get those. But can you see that chart does that come up for you? Chuck: Yeah. Mark: Alright. Good, good. So here we go, where going to just get started right away with this list of tools and I'll be browsing to the website as you talk about the individual ones. The first one that we're going to talk about is Centurica and they're full service due diligence firm. They are the only one of that sort that we have on this list. So why don't you talk a little bit about Centurica, what they do and why they made this list. Chuck: Sure, So Chris Yates is the owner of Centurica, they've been around for quite a while and Chris runs a buying and selling website conference called and Rhodium. Rhodium Weekend I think is kind of, the official name. I ran into Chris way back when I started to look at buying and selling businesses. he was the first person.. I'm always looking for knowledge where I look into learn more. So doing some searches and came across his conference and went to it. Kind of on a whim, because there was no information about the conference because that was the first one that they've had. So it was like, trying to figure out and I thought well, for the money, maybe I'll pick up something and if not, it's not a total lost because you know, I'm just come and go to Vegas to hang out. You know Chris is really a smart guy and I ended up I think I was probably the first one we, to get into his master mind group. So I'm going to master mind group with Chris and a bunch of other entrepreneurs and he does this great due diligence product were he just kind of takes it over from you. Will do like a full blown due diligence review on a business that you're going to acquire and I would never say that you should handle fully the [inaudible 0:10:33] somebody else do the due diligence. But you should allow, if you're going to hire somebody, do it in parallel with them. So that way you're just getting, you know, a second, third set of eyes on a due diligence and on the business that you're looking to acquire. So they offer various levels and, so it looks like they've got something from 59 dollars right there and all the way up to, I think a 5,000 dollar package. That's kind of like a suit to nuts version. Mark: Yeah and just look at the website; they have a whole team of people here that are associated with them. A lot of these people, you and I know, we know them through Rhodium Weekend and through that master mind group as well. These are some really smart guys, good guys, to be able to just get on the phone with and get their feedback. In fact, I'm seeing n a few guys here, Mike Nunez, he has been on a Podcast with us before and a super smart guy. Well, these guys are [inaudible 0:11:24] really good contact as well. These are people that you can arrange calls with and bounce my ideas of. The amount of money, 5,000 dollars, some people might [inaudible 0:11:35] sort of price tag, but what do you think? Do you think that's worth spending that much money on due diligence support? Chuck: Yeah I mean, with Quiet Light, we're generally not dealing with the lower end deals, right? We're generally dealing with mid to high six figures, mid to low seven figure deals, so you know, five grand and that's their highest package, right? They got stuff that's cheaper, but how could you go wrong, you know, spending.. If you're on a million dollar deal, what's five grand, is what? Half a percent? I think it's probably money well spent. Mark: Yeah, absolutely I agree. The only assets that you put an end, this is, that whenever you are hiring somebody on the outside to potentially look for problems, understand that, what they're going to do is they're going to find problems because that's what you're hiring them to do, and they should do that. So this is not a criticism or some trick or by any means or attorney that's looking up for liability issues. But as the buyer, understand that you need to take that information, process it, through a business decision that you're making. Any sort of due diligence tool? I knew the ones that we offer here, that's the way that you should be going about using that information, that fits into the larger scheme. Alright, let's move on, Centurica is a good service. If anyone wants an introduction pres, it's either Chuck or I can provide an introduction pres as well. The next two are related obviously, Google.com and Google Trends, everybody knows what Google is, I'm sure most know what Google Trends are. How would you use each of these sites in a due diligence process? Chuck: Sure! So with Google, right? I mean, it's just a matter of Googling things either about the business, about the person, if you're buying the business, Google the terms around the business, and look for red flags, right? Look for if they've got one star review, average one star review, maybe that tells you something about the business. You know, look for complaints, things that are negative about the business, right? It's kind of one of those, you'll catch all due diligence place where you just, kind of sorting through all of the information that you can find on a given business and/or a person. Never just research the business, always research the person who is selling the business as well because, you could find out a lot of stuff and make sure that you're avoiding, potentially avoid some of the pitfalls, if somebody has done some sketchy stuff in the past, and find that out. Mark: Yeah, absolutely. You can learn a lot about their background as well, and all you have to do is search for all of the places that I have written for, come up, but years ago, I was involved in a lawsuit in those couple of pages. And so, anyone that was doing research on me, I would often get those sort of questions, “What happened then?” everything was fine. I didn't mind the questions, but people that were being smart and doing due diligence would ask about that. Chuck: And don't just look at the first page of Google. Look at the 2nd, 3rd, 4th, 5th, right? Because anybody can hire a reputation management company that will push some of those negative reviews, you know, to the 2nd or 3rd page. But they'll be there generally, still, just maybe a little lower. Mark: Right, Now if anyone wonders and are looking at the screen, I did not play hockey. Even though I'm from Minnesota I'm not a hockey player. There's a couple of them, that's out there that have gotten their name out there. Google trends, what search term I put in there? Chuck: Yeah so type in Paleo Recipe, or Paleo Diet I mean, because Paleo is a little different. So, if you look at the screen. Mark: You changed the date range? Chuck: Yes I changed the date range. That's, in January, you see that giant spike. Because that's when everybody is getting into a diet mode. Check that out even further. Mark: So we're looking right now. Let's set 2004 to present. So we'll do the entire history in Google Trends. There we go. Chuck: Sure, so you know, if you're looking to buying a business, and you're seeing.. Well use Google Trends to figure out what the trends are. Here you'll see is like a giant up peak that just kind of went up, and then all of a sudden it just kind of, trail off, and you're going to find things like this. Then you'll also notice that there is like ups and downs, like inter year, so that would be like the seasonally of the business, right? So just because you see, like this one giant peak, which correlates with January, and then you know, throughout the rest of the year it drops until December where December is at it's low, around Christmas time then it spikes immediately back up. So you're going to look for not only seasonality but you can look for long term trends. And when you're looking at businesses, think about whether the business is a trendy business first, it's an evergreen business. So, diet in general is a trendy business. If you look almost any diet, you'll see that there's a, it goes up, up , up, up and all of a sudden it tails off, right? There's something made it go up, usually it got unpopular, and then it'll trend off. I personally, one of the businesses that I bought was a Paleo website, and I managed to buy it exactly at the peak market, and then.. Mark: Right about there right? Right around January of 2013, early 2013. Chuck: Yup, definitely it's like, it was going up, up, and up, I'm like, great! Then it went down, down, down, and it was less great. So, luckily, we were able to so a little bit of magic and kind of keep the revenue going by trying to grow the business but it's another story. Mark: Something else that you can do with this, so as many people know, I own CatholicSingles, and the turn chart out for CatholicSingles doesn't look that great, when you look at it. Something I've learned from this chart from a few other places is, if you think that you're buying a website that gets lots of natural search traffic, be careful to make sure that it's not branded search traffic. So what's happening here is, the previous owner was losing out to a competitor who was beating him in a brand search, and so, the site still gets lots of natural search traffic to a keyword that still has a lot of relevance. But he lost a lot of brand relevance as well. So you can, if it's a large enough property you can often pick up on brands trends and what are not, you're going to have to compete on that [inaudible 0:17:34] as well. You can type in competing services and see what their trend is overtime as well. And you can actually compare the two together. So you can see how competition is playing along with. Maybe what you're looking at acquiring. Chuck: And then if you scroll down, you can do it by region as well. So what are the countries that has something popular. So maybe it was a US based company, and you see “Hey look! It's doing well in Canada and South America” or I guess none of that case was in South America, but Australia, and I think it was Mexico maybe. So maybe you expand into some of those other countries. Mark: Right, right. Exactly. Yeah Google Trends has some good date out there, I recommend again putting in your, whatever, competitors you know of, and comparing the traffic and the trends for the competitors and get the sense for, how those are working together. Chuck: And one additional point would be, Google trends is the search volume of a specific keyword, so it's not some magic formula, it's how many people are searching for something. So sometimes, people search, the way they search for things changes overtime, so you just want to, kind of remember that. That just because, you know. People might have been searching for, I don't know, Blue Widgets but now they're calling it, instead of Blue Widgets, they're calling it Blue Fuzzies, right? So it doesn't always mean that the actual market is declining at it. Sometimes it can just be a change in the way people are searching. Mark: Yeah, I think an example, that would be internet marketing has pushed toward in digital marketing. And so you see, the phrase you use to refer to something, is slightly different overtime. So, that's a good point. Now let's move off this chart because it's sort of depressing. State business websites, this is one that I haven't really seeing people a whole lot of, but it's a really good idea to use state business websites. Chuck: Yeah, I mean it's just the basic of going to whatever state the company is in, doing a search for the business, finding out who the owners are, and if there's any kind of red flags that maybe appear on that, just some basic due diligence there. Mark: Yeah, that one's not coming up here, but when you do the search, what will happen is, you'll see the records with the state, whether or not if filed in good standing, any other possible red flags that would come up. It's really just checking their box, making sure that everything is on the up and up with that business search. Maybe we can get back to this, if that comes up again. BuiltWith is a really cool tool and it shows all the technologies that a website was built with, right? Chuck: Yeap! Absolutey! So if you want to look at, like the technologies that go.. Is your internet out? Mark: No, I just typed it in wrong. Chuck: I guess your internet wouldn't be out, considering we're.. Mark: Right, right. So we could take a look to see what Quiet Light Brokerage is built on. And you can see that we have Googled conversion tracking, you can you see the whole technology stack and all the services that are used. When this might be useful as if you're looking at the P&L and you don't see a subscriptions but you would see here Drip. And you know that Drip is a subscription based service maybe that's not their P&L. That would be something to catch and maybe ask them about to find out what's going on there. Maybe they just start using [inaudible 0:20:47]the website. Chuck: Absolutely! And you know, one of the things you want to do as part of getting ready to acquire a site is make sure that you have the people and place to take over any kind of service that you need in advance. Right, so, if you have no idea how to use Drip and you're taking it in purchase in your company, maybe you need to has somebody in place who does know how to use it or request a standard operating procedure so that you can learn how to use it. So I would definitely have a list of like all of the kind of aspects of the business that you're not proficient at. And make sure that you have people in place that can help you with that [inaudible 0:21:26] running when you do take over the business. Mark: You know something that, speaking of Drips, I talked to Rob who sold Drip to Leadpages a few years ago, and he talked to me about how Leadpages was completely ready and able to switch over to a new website surely after they closed. They were making plans and building out technology as they were going through due diligence so that they can hit the ground, running right away. Something that might you want to do as you're going through a website's technology stack is take a look at what services are you using. If you are going to the Quiet Light website you'll notice that we have Hotjar, for example. Now I haven't tracked anything with Hotjar on the website in a while. We use it for surveys once in a while, but this would be a service for, maybe those report that you want to ask for during due diligence. Maybe some heat mapping that would just be useful information for you to be able to see and as you're making plans. Or OptinMonster, asked, have you run these campaigns before? What was the conversion rate like on these campaigns? And you can start getting really prepared as you're doing your due diligence to make that transition. Of course some sellers may not be eager to share some of that information with you, so go about that with some level of sensitivity understanding that they might be ready to open up all the books to you, but knowing what's there can help you request different reports. And Chuck you said something before in one of your presentations, probably multiple presentations and that was ask questions. Ask lots and lots of questions. Chuck: Yup, absolutely. I always say ask, ask, ask, and even ask questions you know the answers to. I feel like that's like some kind of weird tactic that people do. But they ask questions regardless of whether you know the answer because you almost want to get a seller to lie to you, because then you know how trust worthy they are right? If somebody's going to lie to you about something, it's a red flag. So, I've seen a lot of people that will ask the same questions in multiple ways. You don't want to be annoying right? Like, don't ask stupid questions but definitely ask. I shouldn't say, you don't want to ask stupid question because almost no question's stupid right? But we all understand there are all stupid questions that you shouldn't ask, that's just, are irrelevant. But don't feel like, if it's relevant to you then it's not a stupid question. So, ask everything. Because the time to ask is before you buy it. Right? You don't want to have a bunch of questions after you've inked the check. So, ask early and then ask often. Mark: Then the other thing too is you can get more callers on a particular answer. I know when I talk to some sellers and ask them why are you selling? They'll give me an answer one day and had talked to them another day and they give me s slightly different answer. And it's not that they're lying. The reasons are complex. There's more than one reason going on there and you gain caller, you gain more information about what's really going on behind the sale. By asking the same question, and looking at, in different formats, I know when you started to do video interviews or recording interviews of some of our clients and part of the reason for that is because people talk about questions differently then they might write them out. So this could ask a lot of those questions. Chuck: Yeah, absolutely! Archive.org. Mark: This is a great one. So if you're doing some due dilligence there's a whole industry people who just buy expired domains, stir a new content on it and then run with the site. Some of the amazing firm like [inaudible 0:24:38]some of them are buying like big sites, or what used to be a big site and for whatever reason, site's no longer so, this will give you an idea like in 2008. What was the site look like? Was it a brokerage site or not back then, you know. It's not always a bad thing but if it was something spamy back then, It might still have some problems moving forward. So it's also good just to see if you had some ideas of you wanted to try this or try that. And getting an idea for some of the things they've tried in their past or looking at previous screenshots of what the site was like one, two, three, four years ago? Mark: Yeah, I think one of the big challenges that you always have as a buyer and.. Sellers as well have this issue, right. Sellers know their business intimately because they've lived with it for so many years. As a buyer, you're coming in and trying to compress knowledge that they've gain over the course of sometimes 20 years now. And to a decision that you have to make within or week or two. Going back in the scene, what the history of the site was, just kind of, again it adds color, it adds more information into what does this person done in the past for the business. Like you said maybe we can see some things that they tried and you can ask them about that, if you're looking at the Quiet Light site, yeah, you might see that we sold some domains in the past. And if there's someone looking to buy us they could ask a question on that, you know, why don't you sell domains anymore? And we could go into that whole discussion. Chuck: Something else to look for is to look for gaps in the years so you know, you can put something on your website, right? And your like, your a [inaudible 0:26:14]telling a way back machine not to cross your site anymore. So if there's like a three year gap, why is that gap? Most legitimate sites aren't blocking the way back machine. From calling their site, so you know, that might raise a red flag and might be something you want to dive in on a little deeper. Mark: Awesome, alright let's move on at Trademarkia.com. Chuck: Yeah, you know it's a, if you're, if they told you to have a trade mark, search for it, figure it out. If they have told you they don't have a trade mark, search for it. See if somebody else has a trade mark right? Make sure that they're not infringing on somebody else's.. What's the word I'm looking for.. Somebody else's IP. You don't want to buy a business if they're infringing on other people's stuff. Mark: Yeah, and this can also be a very useful in search results if you're advertising on Google and you have competitors that are stepping all over that brand search. If you get that trade mark and you have the ability to get a trade mark you can keep all of those guys off, and brand is usually a very cheap way. But if you have competitors branding against it, that's [inaudible 0:27:16] your IP, so, searching for that trade mark is a useful thing to do. Alright, moving to the next set of tools and these tools here seem to be more of, search competitive intelligence and taking look at a site's search profile and I should just say probably maybe SEM. All [inaudible 0:27:33] right? Because this still include adwords as well? Chuck: Yeap, yeap! So organic and paid, my likes spy for a lot. It's a.. You can look at people's history of what kind of ad campaigns they did. As so, if somebody says “Oh we've only ever run one ads set and haven't done much testing” and then you look back at, and shows you. Well actually they ran a hundred different variations of this ad. Cross, you know 5 years and blah blah. So you will able to see a.. Verify some of the information they said. You can also check and it will show you, like literally shows you, what paid ads they ran. And like detects in them. So if you think, “Oh I wonder if they try this”, so you're going to look back and see what sorts of ads they've run. It's kind of interesting, you can also use this right here, like you see their competitor. So that'll show you overlap, so if you know some of, some competitors, you'll be able to see like what keywords they have overlapping using this venn diagrams. It's some really cool stuff and then you can look for opportunity, for words that they're going after, that your knots. They also have they a tool in here somewhere that will allow you to look at specific keywords over time and then it puts it over a timeline and has the Google updates. So you can see like, ok they had this key word was, you know, rank number 1111, and then drops off to like number 7, and [inaudible 0:28:57] Google get an update right when this happen so you can potentially know why they dropped off, it's because, well, Google did this update. So seeing what people are using like a private blog now, where to get a bunch of links and it's like doing really, really well then everything drops off a cliff. Because of Google did an update and it affect it, or, the reverse is true where they went from having nothing to all off a sudden number 1 rankings, just like overnight. And you can see, okay, well nobody just all send this from zero to number 1 ranking for 20 different keyword terms so then you know, Well, they must have done something to have that spike and then you can dive into what they're using like, blog that works for paid links or whatever. Mark: Yeah, any sort of quick changes in these results are going to be something to watch out for. So that's over all a good tool. And a lot of these tools out here, Moz, Open Site Explorer, Semrush, Magestic, AAtraps, I personaly like AAtraps. These are all really good tools, using in combination. It's going to give you a sense for how the data all adds up. Understand that when you're looking at data, in any of these tools, they have to use third parties to estimate what this is, for example, they're estimating for Quiet Light Brokerage, where estimated adwords budget is 3,000 bucks. Actually not too far off from that, but it's not accurate. Just understand that these are useful for trends, these are useful for getting another point of data, nothing's going to replace first hand tracking, it should be Google and Linux, or whatever tool people are using to analyze something. But you can use all these external tools in combination as well to try complete picture of what a website's doing and how it's ranking. Chuck: It's a bit [inaudible 0:30:45] That was I think only Google adwords, so if not taking your account, pay traffic, whether it's Facebook or other things. Right? Mark: Yep, yep! Absolutely that's right! Let's move on to a.. You like Spy for the best from all of these? Chuck: They are all kind of different. So there's like different reasons to use different ones, right? Some are for keyword research, some have like keyword difficulty tools, so part of due diligence isn't just looking at what the site has done, but where you can go with it. So I like to use a couple of them to do keyword research. See where their gaps are, you know, opportunity for me to grow the business. They're all kind of hit, different things to different things well. So I don't have one favorite. I do like SpyFu, I like Moz in the past, [inaudible 0:31:31], Majestic. And then on that list, we kind of didn't point it which I'm guessing maybe you thought I put in a wrong spot, but the alexa.com won. I haven't actually used this yet, but it's apparently a new tool that they rolled out. It's a competitor to all these other ones, Moz and Majestic. So they're doing a paid tool just like all these other guys. So, I haven't really dove into it yet, but it'll be interesting to maybe see how their data looks. Mark: Yeah, I actually just saw this the other day. And was intrigued by it. I haven't dug into this at all. But you would imagine that Alexa's by Amazon. You would imagine that they have some pretty good access to tools to be able estimate this information, with some level of accuracy. Chuck: And you know they've been around, since when, like early 2000 or earlier. So they've been crawling off these sites. So who knows what kind of information they've stored. I see [inaudible 0:32:34] has really good info going pretty far back. Mark: yeah, I know you're right on that. I think actually Alexa may have been the first competitive intelligence tool. That try to rank websites. Maybe there was somebody else before that. But they were the first one's who really gain attraction. Or that for a long time, everybody I knew had their Alexa bar. Up in their browser and you can see what, aside Alexa ranking was along with its paid rank. Right every marketer back in early 2010 and those two things, up in their tool bars. Chuck: It's fine, so I went to the site yet the other day, just checking it out and looking for their little site ranking. I could find it anywhere, so I'm not sure if they still have it or not. Mark: Yeah, I don't know. I try to look that up recently as well and I wasn't able to find it. I was behind actually this pay wall which is how I came across [inaudible 0:33:24] they are now offering this. Chuck: Yeah, yeah. It didn't, for a long time, like, right Google paid rank and the Alexa ranking have been dead like nobody uses those as a real stat anymore . But I just wanted to check it out. Mark: Yeah, yeah I know it's always interesting stuff. Alright let's move on to page 2 here. We're going to get into 3 tools here. [inaudible 0:33:46], deepcrawl.com and Copyscape. What do these tools do? Chuck: Yeah, The first two are pretty similar to each other. And what they do is you can plug in a domain name that it will crawl the entire site and it will look for all kinds of things. Like errors or not errors. Right, so it can show you just by crawling to the site. It will crawl every single link on the site from every single page. So it shows you like if there's dead links so if there are stuff that's going for like 404 pages, no errors, 500 errors, it will show you the redirects. So what I've used it for in the past is the one finding those dead pages or the 404 errors and then also finding the redirects and sometimes you'll see like stuff gets layered, where it will be redirected to this page, which layer's was then redirected to this page, which layer's then redirected to this page. And ultimately, what should you be doing is just going back and linking from the first page to the last page. And not using all of these bounces because with each bounce you have the a, potentially you're losing some of that authority has being passed through. Mark: Yeah, and there are the futuristic will do an on-site SEO analysis for even, one that I've used in the past that all definitely throw a, [inaudible 0:35:01] to be Orange Fox, Jacob Hagberg, has done some reports from Quiet Light Brokerage. and a lot of these tools do is, what these services work, will do, they just to analyze in a condensed manner. Because they look for opportunities and they also look for potential issue. Like you're saying, if there's tons of redirects in there, that's a problem, you are losing out an authority on those pages. 10 pages , 404, broken images. Images without all tags, accessibility issues. These are all things that you want to be looking for. Not necessarily as like major red flags but you know, a buyer beware, but also as opportunities that if you start to fix and clean these things up, there's going to be a natural lift in rankings on its long tale keywords that maybe you're on page 10 to 20 right now for, maybe that will bump you up to the first 10 results . So wait for you to just grow some opportunity. When you're looking at these 3 tools Chuck.. Chuck: The first two are very similar, right? Screaming Frog, is one that you have on your own computer, and then it use your internet connection to then crawl the site. DeepCrawl, they are running it from their servers, the Screaming Frog is relatively cheap. I forget the amount but it's hundred to 200 bucks a year. The DeepCrawl one is fairly pricey so, I would always recommend this Screaming Frog but the other one is a good service as well. Just cost a bit more. It's a 150 pounds a year. Mark: Right. They do have a free version? I've used the free version to be honest it's worth just upgrading to a paid version. Free version will give you just a flavor of what they can do. But if you really want to dig deep and really figure things out. Yeah, again, here's a 500 URL limit, most websites are going to blow through that 500 URLs because you have all their images, you have everything else connected with an individual page, so you'll go through that 500 pretty quickly. Copyscape is a bit different from these two though. Chuck: Yeah, it's different. I threw it, kind of witness just because it's one of those things, where again, you're looking for problems, so you type in your domain and It'll give you list of you know, places that content made and stolen from. So kind of, similar, but different. Mark: Right. This can be useful to see if you have people that are maybe trying' just scrape your pages entirely or if the page you're looking at for some reason is built on a shakey ground. This was something that was used a lot more probably, I don't know, 5, just 7 years ago. I know Copyscape has a really big issue on a really big useful tool for duplicate content issues. A lot of that is going away now. But I would imagine you would find copies of content that somebody's publishing their blog contents, say, on Medium or LinkedIn. I imagine this would probably pick up on that. Chuck: Yeah. I believe so. And you know when we talk about the duplicate content issue, where talking about like, right for organic search but there's also the duplicate content issue where, “Hey everything on this website was stolen from somewhere else and you're going to get sued because you stole our base content.”, Right so, I would be checking to make sure that people aren't stealing other people's content. You know, so I think that's a good part of due diligence. Mark: Yeah, absolutely! Alright Public WWW. This is a tool I have not heard of. Chuck: Yeah, that's a great tool. It kind of isn't a vain, of like, a Google right? But what's cool about it is instead of like.. If I want to search for something on Google. Google looks at what is this plate on the page meaning. If I search for Chuck it's looking for.. If somebody would look at a web page and see the word Chuck on it, then it might come up, right? But with this website, it's actually looking at the source code. So if somebody had a comment that was Chuck, it would potentially come up there. So, anywhere from the word Chuck, right? It's more for if you want to look a analytics code, or if you want to find somebody's affiliate ID. So if somebody's says, “Hey, I'm just running AdSense on this site, and I don't have it anywhere else.”, So we could took.. Put in the AdSense number, and it will show you all the sites that are using that same AdSense ID on their website, right? So you can look for, maybe they're doing some competing stuff, maybe they just, you know, they're driving more income through the AdSense, but having a multiple sites vs the one. And it's not complete, right? There's, it's only as much as they crawl so they're only going to have as much data of the websites they crawl. But you can definitely find some stuff. You can also use a little tip here, would be.. Let's say you have an affiliate product your promoting, right? And you're making some money off of that, and say, you found a new product you want to promote and it makes 10 times the amount of money for each one you sell and you know that like, “Oh! This product, if I switch it to this one, I'm going to make 10X.” Or you could look for everybody who is promoting this old product, and then you're going to try to acquire those sites, and switch them to the new affiliate product and 10X the revenue. A lot of different things you can do with that. Mark: I've heard some of people ask about that, specifically with affiliate sites. You know, “How do I know that this is all coming from the site that I'm buying.”, and so that would be one tool that you could use. The other thing I could see this being useful for is if you have a tool for it. This would be a pretty rare case, but if you're buying a business as a tool, that's using on outside websites. WordPress plugins site, WordPress themes site, or any other tool like that, you could start to get some ideas as for the installation volume. Using the tool like this. Alright, SpyOnWeb.com. Chuck: So similar right it's a looking for people's AdSense IDs and things like that. It's not as complete, with the other one you could search for a lot more different types of things. But still a useful tool. Mark: Right, it gives you some machine information as for our tools also sharing this IP address, DNS server. So again, not [inaudible 0:40:53] information here, but just acquiring [inaudible 0:40:56] this. We have our [inaudible 0:40:58]. So If you want to find out what the [inaudible 0:41:02] rank is, just go to SpyOnWeb and you could also see the page rank which is saying Quiet Light Brokerage just a like a question mark for page ranks. So that would be an information. That would have scared me about a 6 or 7 years ago. Alright, DomainIQ. Chuck: Yup, so DomainIQ and the other two that were listed. This are for finding out information about a domain name. So when was it registered, how many times has the DNS changed, has the ownership changed recently, what other domains are on the same server, or same IP block or same IP address, so if you know, if you're buying something from somebody, and they say it's the only site they have and then you look start looking up and down the IP range or looking on the server or the same IP and you see there's other domain names that are the same thing and are not disclosing it you, you know, that's potentially going to be an issue. You can look up who is the owner, so if it's like similar registration name or similar email address used to register the domain, it will show you all of the domains they own. That are using that registration information. These are all for the most part paid services. So if you want to get, like the good data, you got to pay for it. But they do give you a basic level of information for free. Mark: Right. I don't think anybody has to use all these tools. You pick 1 or 2 out of each of these categories that you want to use. The only one that I would recommend maybe use in multiples one would be in this search intelligence the SpyFu, Moz, and SEMrush. I think it might be worthwhile having upwards of three maybe four depending on how lights would turns out those services. Because like you said they all do slightly different things. Chuck: It's a matter of like what they've indexed right? So they each have their own crawlers, and none of them are going to crawl exactly the same subset of the internet. So, it's just, you're going to find different things while using different ones. Mark: Right, and they all have different levels of accuracy you could see here DomainIQ is [inaudible 0:43:04] to be higher than the last one. And also, few other bits of information that I would say are incorrect but again you use these points of data… Chuck: That was 5,000 dollars? The appraisal value? Mark: That was [inaudible 0:43:17] it's less than 500 dollars. And we have more than 24 backlinks, but again, all these tools are to be used in combination with each other to put together a large picture. Obviously a tool like Google Analytics or [inaudible 0:43:31] you'll going to want to use that first. And then, these tools are been used to fill in the gaps. Chuck: And also like know what a tool is good at, so like last one, you're not going to use that tool for the appraised value right? Like, that's nonsense. But if you scroll up, scroll up a little bit. If you click on, click on the ownership record in the blue, the blue button is there. Let's see if we'll.. Mark: We got gears turning here.. There we go Chuck: Okay so just search who the owner is, when is the last time you updated, when it expires, the age of it, right. So you've owned it for just about almost 11 years, you're using Cloudflare, here's the “who is” info…. Mark: It's kind of a bad corporation name, I got to update that. Chuck: Well there you go. And go back one more time on it, I'll click on one more thing… Mark: All these tools take too long to load up. Let's move on, because this one's getting a little bit longer. Let's get it on to a Bannedcheck.com. Chuck: Yeah, so this one is a, and it's not 100% right. But you can type in AdSense account and I'll tell you if the AdSense account has been banned. Again, not 100%, but if it's says it's banned, that's probably a good indication. I'm sorry not the AdSense account number but the actual domain name. Right so, if somebody says, “Oh! I switched monetization methods, because I didn't like AdSense and I was making a bunch more money with this.” Well, maybe that's not the case, maybe it's that they got banned. So, this is a good one. They can tell you whether they've been, not a 100% right. But if it's says that they've been band, then they've probably have been, right? Mark: Good news with this, I'm making money with Quiet Light Brokerage because it came back and it says that it's not banned for Google AdSense. Chuck: I wonder how that helps with our value of the 500 dollars. Mark: Hopefully, this is a little bit, so all you buyers that are looking to buy a business, we're going to require that you click on an Adsense ad. Because I think that's completely [inaudible 0:45:16] with our terms of service. Mark: socialmention.com. Chuck: Yeah, so just you know, you type in various things here and it will just tell you where it's being mention as far as social goes. So just a good tool for doing some basic due diligence. Mark: Yeah, let's repeat, useful to do, using combination with a Google trends to be able to see. Google Trends is measuring the data on Google itself. Looking at how the different social media networks are also processing the data. It's going to have a different look than just what Google has. On that note, I would say BuzzSumo, which is not on your list. It's another tool that I would recommend adding and it's a page where they do the free option but you can take a look to see what content has done really well on a particular domain name. As well as what content in that specific niche also does well. So you can really got a sense for how popular [inaudible 0:46:15] and what's getting shared and what's not. Well for then Google but also within the social media. It seems fantastic. Chuck: This one definitely should've been on my list then I'm not sure why it wasn't but I actually like this one a lot better. Mark: Will add this to the list. For people who want to download it. Last one it would be just going direct to the source of Facebook LinkedIn, Twitter, etc., etc. Almost every websites these days has presence on all the social media networks, visit their pages I assume that's kind of a lesson there. Chuck: Yeah and again, with like a LinkedIn, right? Looking at the person's profile looking how many connections they have. Are they in a niche where they should have 500 LinkedIn connections and they've only got 3, Maybe that tells you something, right? Why are they connected with all of these hackers or whatever, right? It's just a matter of again, researching the people and not just the business. So I think it's a good tool for researching people. Mark: Awesome, right. So that's a lot of tools that we just went over. Let's talk just a some couple of lessons, and we're running pretty long on this Podcast. So, we'll talk just a couple lessons about due diligence. I'm going to turn off the screen sharing here and talk about couple lessons about due diligence. What would you say for somebody who's going about due diligence the first time? What couple of lessons would you, or principles, should they really use in their due diligence efforts. Chuck: So I think one of the biggest things, is first in for most you don't know what you don't know. right, so having people to help advice you on what to search for and what to look for can be critical. So don't just think you know everything! Because none of us know everything especially when it comes to different tricks and tactics people can employ to inflate the numbers in what they're doing. What else, do you have any idea you would suggest? Mark: I would, and so on that note, obviously bringing people like an attorney, bringing an accountant, as I said before that be careful when you do so because they are being brought in with their specific purpose in mind, that are being brought in to look for liabilities, for being brought in to look for problems, and you are the business owner trying to make a business decision. Your accountant that's trying to make an account decision. Your lawyers try to make in legal decision. And so, you have to take their advice and put it into a broader framework business . It's a good business choice for you. You use their bits of data as [inaudible 0:48:41]data. And create a whole picture with that. The other thing that you said, where you cover this one's ask, ask, ask. Don't be afraid to ask for questions and then the third thing that I would recommend is keep good records of what you have looked at. And I'm working through the due diligence for the client, if a buyer comes back and ask for the same documents that they may have already received earlier on. Extremely annoying for a seller who doesn't understand why they even needed it in the first place. And a lot of sellers get skeptical buyers. They think this person isn't really serious about it. they're just looking fishing for information and if you end up passing the same documents 3 or 4 times, even twice. It start to grow those seeds of doubt and to bigger than just seeds and it cause a lot of problems really later on. So be organized in your due diligence just as you want your seller to be organized. Even your documentation. So that you'd know what you have and work off a check list, where be the last thing that I would ask. But don't be afraid to add to that check list as you go through. Chuck: Sure and something else I would add, kind of similar, not a little different, is with the seller. They're interested in knowing that you're going to do well with their business and whether they realize it or not, the questions you ask them are important to them. Almost always. So if you're not asking good questions, they're going to think that you're not serious or that you're not going to do well with the business and we often see that buyers, or sellers won't always sell to the person who offers the most money often times they're selling to the person they think who's going to do best with their business or somebody that they like. I see it time and time again. Recently I had a nice 7 figure deal, I was working with and every time I get off a call, you know, I do a wrap up call with the seller, “Okay, what do you think? and he went like, “Well that person didn't ask any good questions like, I don't want to sell my business to them.”, So make sure that you're doing some due diligence upfront, you're looking into these things and you have good questions that you're asking that are relevant to the business. Mark: Yeah, absolutely! Do not research ahead of time, not wasting your seller's time on the conference call is important. A lot of good sellers, when they go to sell a business, within that first week, they're going to do half of dozen to a dozen conference calls and it's exhausting to do. So if they get into a call and somebody asks, ask them question that was covered right up front. There's a good place to ask questions that have never been answered, and there's obviously you haven't done your homework, sort of questions. So do have basic homework ahead of time so that people know about, that you've put in that upfront research. One thing I'll add at that fellows, is if there's something that you're not familiar with, ask them about it and don't be afraid about that. And at the end of the day, as a buyer you want to protect your money, but make sure you're not making a bad investment so, don't be afraid to ask those questions. If you ever have questions about, “Can I discuss this or what do you think?” Use the broker. We're here to advice with the buyer and the seller through that process, we want to see a good deal done for our client. Chuck: Absolutely! Mark: Alright, this has been really long, but I think, good information so, Chuck thanks so much for coming on and maybe down the road, we'll do another one of these. Chuck: Sounds good. I appreciate it! Mark: Cool, thanks! Chuck: Alright, thanks everybody! Links and Resources: Centurica offers a full blown due diligence services. Google Google Trends Builtwith Archive Trademarkia.com SEM tools: Spyfu moz majestic alexa semrush Website crawling tools: screamingfrog deepcrawl orangefox copyscape Publicwww is a source code search engine Spyonweb for looking for peoples adsense tools. DomainIQ provide information for domain pages Bannedcheck.com Social media: Linkedin Buzzsumo fantastic sm network tool.

Marketing Speak
112: SEO Audits Done Right with Bill Hartzer

Marketing Speak

Play Episode Listen Later Dec 13, 2017 47:09


Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. We explore various SEO topics in a way that is sure to bring value whether you’re a beginner  or expert. Find Out More About Bill Here: Bill Hartzer on LinkedIn Bill Hartzer @bhartzer on Twitter In This Episode: [01:35] - Bill talks about some of the big gotchas and lessons from the topic of SEO auditing. He discusses how he starts the process of his audits. [03:38] - There are certain types of information you need to gather when assessing why traffic might have dropped off. [04:09] - Does Bill bother with Bing Webmaster Tools? [04:52] - Bill walks us through more of his process. Stephan then clarifies what Screaming Frog and DeepCrawl are for listeners who may not be familiar with the tools, and Bill discusses the differences between DeepCrawl and OnCrawl. [08:06] - Bill recommends using Google’s tools for daily issues, but the other tools he’s been describing for more complex cases, such as when traffic is going down or you have an issue that you want to diagnose. [09:24] - We hear what Bill does next after using spidering tools. [11:36] - Duplicate content is the bane of the SEO practitioner’s existence, Stephan explains. He and Bill then discuss DMCA issues. [16:38] - Bill talks about his favorite page speed analysis tools. [19:11] - We move on to analyzing HTML coding. A lot of what Bill does in this regard is manual, he explains. [21:44] - Are there other favorite tools that will do HTML analysis? Bill can’t think of any, but lists a couple other potential issues that webmasters should be aware of. [24:51] - What does Bill use for heatmap analysis? He answers, then walks people through how to use Google Analytics for this purpose. [26:59] - Bill talks about some of the work that he does within the developer tools in Chrome. [29:12] - We move onto another aspect of the audit process: external link analysis. Bill discusses how he handles this. [32:47] - Are there any other tools that Bill is incorporating into his link audit? [35:20] - Stephan recommends looking for lack of diversity when you’re doing a link audit. [38:30] - Bill differentiates between manual and algorithmic penalties for listeners who may not understand why they’re so different. [40:06] - Are there any other algorithmic penalties that Bill wants to mention other than Panda, Penguin, and Fred? [43:58] - We hear about how big Bill’s reports tend to be, and how long it takes for him to complete the audits he does. He then talks about pricing, which typically runs from $500 to $1,500 for small business websites. Links and Resources: Bill Hartzer on LinkedIn Bill Hartzer @bhartzer on Twitter DFWSEM PubCon Google Analytics Google Search Console Bing Webmaster Tools Screaming Frog DeepCrawl OnCrawl Siteliner Blasty DMCA PageSpeed Insights GTmetrix webpagetest.org Cloudflare W3 Edge W3 Total Cache Schema Structured Data Testing Tool Ryte Crazy Egg Hotjar Page Analytics (by Google) Browsershots Majestic (for trust flow and citation flow) Link Research Tools Open Site Explorer from Moz Ahrefs Christoph Kemper on Marketing Speak  

Digital Marketing Radio
Is Apple’s iOS 9 a ‘Game Changer’? – ED DALE | DMR #111

Digital Marketing Radio

Play Episode Listen Later Jul 21, 2015 44:43


I'm joined today by one of Australia's top digital marketers - he's the creator of The Challenge and the Founder of MagCast - Ed Dale. This episode of Digital Marketing Radio is brought to you by DEEPCrawl. When you need a comprehensive website crawler, that identifies and monitors how your site is performing through the eyes of a search engine, I recommend DEEPCrawl. DEEPCrawl gives a complete and accurate picture of the health of your website architecture - and identifies where the gaps are. Get your free website crawl of up to 10,000 URLs at DEEPCrawl.com/report. Today on Digital Marketing Radio we discuss  whether Apple's iOS 9 is a 'Game Changer', with topics including: Should businesses that only have websites and don’t have apps be worried or is it perfectly OK just to potter on, just with a website? Is it necessary to be on any other app store, or is Apple the only one that counts at the moment? Apple are in the process of testing the release of iOS 9 as we speak - and one of the features that they’re releasing is in-app search. And that allows Apple to crawl the website of the app. It also allows the app to handle deep linking and support structured data to surface in search. Could any of that be a game-changer? Should Google be scared? What about the Apple watch - is that something that you’ve got or planning to get yourself? [Tweet ""often the things that actually work are not the things that you thought would work." @Ed_Dale"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? RSS Readers in general What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Group communication software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to be testing. Because often the things that actually work are not the things that you thought would work.