Podcasts about deepcrawl

google stand seo end of year novos screaming frog areej deepcrawl sarah yes women in tech seo

Play Episode Listen Later Dec 14, 2021 24:50

In this bonus episode, Areej and Sarah get together to chat about stand-out episodes, what Google did good and bad this year, and predictions for SEO in 2022. Thanks to all of our guest speakers, sponsors, and listeners - we wouldn't have the #WTSPodcast without you. Roll on Season 4 in 2022! Stand out episodes: https://wtspodcast.captivate.fm/episode/imposter-syndrome-kristie-plantiga (Kristie Plantinga) https://wtspodcast.captivate.fm/episode/the-one-where-we-discuss-creating-content-for-both-search-engines-humans-with-abby-reimer (Abby Reimer) https://wtspodcast.captivate.fm/episode/ethics-disinformation-jamie-indigo (Jamie Indigo) https://wtspodcast.captivate.fm/episode/forecasting-seo-miracle-inameti-archibong (Miracle Inameti-Archibong) https://wtspodcast.captivate.fm/episode/xml-sitemaps-michelle-race (Michelle Race) https://wtspodcast.captivate.fm/episode/large-scale-website-migrations-katherine-ong (Katherine Ong) https://wtspodcast.captivate.fm/episode/discuss-relevancy-digital-pr-beth-nunington (Beth Nunnington) https://wtspodcast.captivate.fm/episode/the-one-where-we-discuss-ecommerce-seo (Laura Brady) Shoutout to 2021 sponsors: https://www.deepcrawl.com/ (Deepcrawl) https://www.mediasesh.com/ (MediaSesh) https://thisisnovos.com/ (Novos) https://www.screamingfrog.co.uk/seo-spider/ (Screaming Frog) https://www.wincher.com/ (Wincher) --- Episode transcript Areej: Hey everyone, welcome to today's bonus episode of the Women in Tech SEO podcast. I am super excited to be here, joined by my awesome co-host Sarah. Hey Sarah! Sarah: Hello, this feels like we've not done this in a long time, isn't it? Areej: I know. I know. I'm really excited. I love that you bought up this idea a few weeks ago, of us doing an end-of-year bonus episode for everyone. Sarah: Yes, I thought it would be a cool idea just to do a bit of a recap and also record a podcast with you because yes, I said, it's just good to spend some time with you on the podcast. Areej: Oh yes, absolutely love that. I can't even believe it's December already, and we launched this podcast in April. I think we started talking about it in January or February, so definitely at the very beginning of the year. Sarah: Yes, definitely and we've done and dusted season three and we're going into season four and I'm just like, how? Where has that time gone? I thoroughly, thoroughly enjoyed myself because I don't know about you, but every time I get to speak to an amazing individual in the industry and pick their brains, it's awesome, isn't it? Areej: Yes, I completely agree. I can't believe the calibre of guests we've had throughout, we've had so some brilliant women come on board and we've just discussed all topics as well. Sarah: Yes, and I think that's key, isn't it? The number of varied topics that we've covered. I suppose that leads us into my first question, the first topic that I thought we could go into, where we discuss our standout episodes from our last seasons. Now I know this is going to be very hard, and I don't know about you, but I was going through all the episodes and I was, "How do I pick this? I just want to pick them all," but I have managed to whittle down to three. How about you? Areej: Oh yes, I found it impossible. I thought it was so difficult, to be honest. I went through a lot of them and because also, we've been listeners to some and then we've been hosts to others, which I think might make us a little bit biased as well. I'm happy to try my best and give it a go. Maybe you can start with saying one, you've absolutely loved and I can try to follow. Sarah: The first one that I picked out, was Kristie Plantinga who discussed imposter syndrome. Now, the reason why I picked this one out was that this topic was so-- it's such a passion area of mine. I think all of us, or most of us feel imposter syndrome, not just in SEO, but in work in general. It was just such a great episode because we were discussing it all and...

How do founders and tech leaders maintain a healthy mental mindset?

Tech Talks

Play Episode Listen Later Nov 30, 2021 59:38

This week we're focusing on mental health, specifically the mental health of founders and leaders and the pressures they face. Our first guest is Craig Dunham, CEO of Deepcrawl. He talks through his career and how he helped a business grow from 20 to over 2000 people. Then I talk to Thomas Vosper from Aisle 3. David asks Thomas if we have unrealistic expectations of founders in tech? Do get in touch with the show, either on LinkedIn or Twitter (@tech__talks). If you want to explore more literature from the Harvey Nash Group head to our Digital Leadership report landing page: https://www.harveynashgroup.com/dlr

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#568: Why Does Google Page Experience Matter for SEO and How Can It Be Improved?, Episode 1

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Nov 4, 2021 6:46

The new SEO ranking criteria is Google Page Experience. We all know that providing a high-quality user and search engine experience may contribute to higher results, but what precisely is this quality? For years, the concept of page quality has been ambiguous, and it is past time to fix that. In order to make improvements, you must first understand how your website compares to others. This guide will teach you how to audit websites for these aspects using tools like Screaming Frog, DeepCrawl, or Moz Pro Campaigns and will help you understand all of the factors associated with Google Page Experience so you can enhance your own or your clients' sites. More info about why google page experience matters for SEO & how to improve it: https://seo.co/google-page-experience/ Connect with us: https://seo.co/ // https://link.build/ // https://dev.co/

seo improved screaming frog page experience google page deepcrawl

Ep 82 - Jamie Indigo.mp4

Suds & Search | Interviews With Today's Search Marketing Experts

Play Episode Listen Later Sep 30, 2021 23:41

My guest on this week's episode of Suds & Search is Jamie Indigo, Senior Tech SEO Analyst at DeepCrawl. Jamie is one of the leading technical SEO experts in the world. She likes to point out that she's 100% not a bot but she speaks bot. Jamie is an in-demand conference presenter and a must-follow on Twitter at the handle @jammer_volts. A few places you may have heard Jamie present include Brighton SEO, SMX Milan, SMX Munich, SearchLove, and Engage. If you've followed SEO even casually over the past couple of years, you probably heard about Core Web Vitals. It's been one of the most popular topics at conferences and on SEO Twitter. Increasingly, Google is measuring Page Experience in an effort to improve rankings? What are Core Web Vitals? Why are they so interesting to technical SEOs? How do you measure and improve Core Web Vitals? Jamie will give our audience answers to these questions and many others. Grab something cold to drink and join me for a conversation with Jamie Indigo one of the leading technical SEOs in the world. We'll nerd out about the nuances of Core Web Vitals, we'll chat about how to use Lighthouse to get a better sense of all this, and I'll spend a little time discussing her awesome gig at DeepCrawl. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

google seo engage lighthouses indigo core web vitals soundwise brighton seo page experience deepcrawl

296 David Jackson Wrote the book on customer-led growth

Helping Sells Radio

Play Episode Listen Later Sep 19, 2021 55:31

David Jackson is the founder and CEO of TheCustomer.Co, which helps B2B SaaS companies profitably win, satisfy, retain and grow their chosen customers better than the competition. David is also interim chief customer officer at Deepcrawl, which is the #1 technical SEO platform for enterprise businesses. Prior to founding TheCustomer.Co, he founded, led and grew customer feedback specialists Clicktools, where he served as CEO for 15 years. Founded in 2000, Clicktools was one of the UK’s first true SaaS companies and one of the first to recognize the importance of customer success, appointing their first CSM in 2005. He led the company through two transactions, selling 49.9% to Survey Monkey in 2010 and 100% to Callidus Cloud in 2014.David has just launched a book called Customer-Led Growth: A CEO's guide to building a B2B SaaS company. Guess what we talked about. More about Daivd:His Book: https://www.amazon.com/dp/B09DBMXJK7/?coliid=IZ2ZEVR3Y1VV5&colid=1MG6QN6554KZS&psc=0&ref_=lv_ov_lig_dp_itOn Linkedin: https://www.linkedin.com/in/davidjacksonuk/ Get on the email list at helpingsells.substack.com

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The One Where We Discuss XML Sitemaps With Michelle Race

customers delivering customer success great value david jackson deepcrawl

Play Episode Listen Later Aug 24, 2021 27:57

In this week's episode, we chat with Michelle Race, Senior Technical SEO at DeepCrawl about all things XML sitemaps. Where to find Michelle: Twitter: https://twitter.com/shellyweb --- Episode Sponsor This season has been sponsored by NOVOS. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists. Visit http://thisisnovos.com/ (thisisnovos.com) or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej: Hey everyone, welcome to a new episode of the Women in Tech SEO podcast, I'm Areej AbuAli. I am the founder of Women in Tech SEO. So, today's episode is one that I'm excited about. It's all about XML Sitemaps. And joining me today is the brilliant Michelle Race. She's a Senior Technical SEO at DeepCrawl. Hey, Michelle! Michelle: Hello. How are you? Areej: I'm good. How are you doing? Michelle: I'm good, thank you. Areej: I was so excited when I saw that pitch come through because as geeky as it sounds, I love XML site maps. I love everything about them. So, I love the fact that you pitched that across. Thank you for that. Michelle: No worries, I feel like they are often a bit forgotten about. So, I wanted to try and change that. Areej: Yeah. So, can we get started by knowing a little bit more about you, how you got into the world of SEO? Michelle: Yeah, sure. So, after uni I worked at a few agencies as a front-end web developer, just building website templates. My last agency then decided to stop building websites and my boss at the time said "Oh, why don't you look into technical SEO?" as they didn't currently have an expert. It was a bit daunting at first, but knowing things that HTML helped a lot with understanding the basic tags. And then over the years, I taught myself with lots of help from Google Help forums and documentation, and I was Head of technical SEO there for quite a long time. But then in November last year, I joined DeepCrawl as a Senior Technical SEO and I work in a team of amazing technical SEOs and it's so fun. I love it. Areej: Yeah, you work with such awesome people, like some of the best women I know in tech SEO work there so I can imagine how amazing it is to be working alongside them. Michelle: Yeah, I feel very lucky. Areej: How did you find the whole, like, agency versus not agency life? Michelle: Yeah, it was a big change and at DeepCrawl I get to work with large enterprise clients and there's a lot of differences. So, it's really good. Areej: Yeah, I love that. I used to be agency side for a little bit over five years before I moved in-house, and I prefer in-house, and I can imagine how exciting it is in DeepCrawl getting to work with all kinds of clients as well. Michelle: Yes, definitely Areej: Awesome. And then like for women who are just starting in the industry, because with our audience base, we have women from all walks of life. Any advice you would give them? Michelle: So, I found it a lot easier to understand technical SEO knowing things like HTML and how a page should be structured. So, I'd recommend trying to learn the basics of things like HTML and also set up a website, if you can, because it's really good for testing and then obviously join communities like Women in Tech SEO. And also, Twitter is a great resource to follow experts and ask

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Ep. 189 - How To Build An Organization Delivering Great Value To Customers With The CCO At DeepCrawl

Scaleup Valley Podcast

Play Episode Listen Later Jun 16, 2021 30:48

On this episode of the Scaleup Valley podcast, Mike Dias speaks with David Jackson, Interim CCO at DeepCrawl Key takeaways: - Don't overcomplicate your product, focus on solving a core problem - Customer Success is not about customers, it's about people - How do we design metrics that foster collaboration?

The One Where We Discuss Core Web Vitals With Natalie Mott

ceo debate sales b2b concept saas ownership customer experience customer success cco account management dave jackson last century deepcrawl

Play Episode Listen Later May 11, 2021 34:16

In this week's episode, Sarah and Areej chat to Natalie Mott, freelance SEO consultant, about all things core web vitals. We also find out what inspires Natalie and what empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/njmott LinkedIn: https://www.linkedin.com/in/natalie-mott/ Core Web Vitals Resources: https://web.dev/ (https://web.dev/) - All Google's guidance on Core Web Vitals https://web.dev/chrome-ux-report-data-studio-dashboard/ (https://web.dev/chrome-ux-report-data-studio-dashboard/) - Google's own Data Studio dashboard for tracking stats from the CrUX report https://developers.google.com/speed/docs/insights/v5/get-started (https://developers.google.com/speed/docs/insights/v5/get-started) - Link PageSpeed Insights with ScreamingFrog to pull CrUX data for every page on your site as you crawl https://developer.chrome.com/docs/devtools/ (https://developer.chrome.com/docs/devtools/) - use Chrome DevTools to drill down and work out which parts of your page are affecting your CWV scores. In particular, if you are looking to see what part of the page has the LCP, or when a Layout Shift is occurring, you can use Performance > Show Web Vitals to pinpoint where this is happening https://corewebvitals.iprospect.com/ (https://corewebvitals.iprospect.com/) - a good summary of the state of play in every industry from iProspect https://reddico.co.uk/tools/serp-speed/ (https://reddico.co.uk/tools/serp-speed/) - check how you and competitors are performing for Core Web Vitals on a keyword level --- Episode Sponsor Massive shout out to DeepCrawl for supporting the WTSPodcast and sponsoring this episode. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow — detecting technical improvements that will help you drive growth, and protecting your website from harmful code through SEO testing automation. Where to find DeepCrawl: Website - https://www.deepcrawl.com/ LinkedIn - https://www.linkedin.com/company/deepcrawl Twitter - https://twitter.com/DeepCrawl Facebook - https://facebook.com/deepcrawlHD --- Episode Transcript Sarah: Hello and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO Content Executive at Holland and Barrett, and the delightful Areej AbuAli, who is a SEO Consultant and the Founder of the epic Women in Tech SEO community. This week, we have the wonderful Natalie Mott joining us, who is an SEO all-rounder with core interests in technical SEO, content strategy, project management and outreach. She has had senior SEO positions at several digital agencies and is thoroughly enjoying spending time in the world of freelance consultant. A very warm welcome and hello to the both of you. This episode is sponsored by DeepCrawl. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow. Detecting technical improvements that will help you drive growth and protecting your website from harmful code through SEO testing automation. Discover just how deep pools technical SEO platform can help you increase your search performance and revenue by visiting their website: deepcrawl.com. You can also follow them on Facebook, Twitter, and LinkedIn. Sarah: Thank you so much for spending your Saturday morning with me and Areej. Very, very appreciative. How are we doing? How's your morning been? Natalie: Quite productive, actually quite got up early. Had a good, good breakfast. That's a bit unusual for Saturday to be honest, but yeah, it was going very well. How about yourself? Areej: Yeah, all good. All good over here. I'm just really, really excited to have you here with us. We've met several times, since the very start of the Women in Tech SEO community. But I'd love you to tell the community, a bit more about you. So how

women founders google discover performance seo holland women in tech detecting crux mott vitals core web vitals lcp web vitals seo consultant screaming frog data studio areej chrome devtools deepcrawl cwv sarah thank women in tech seo sarah mcdowell areej abuali

Debate Part 1: Is “Ownership” a Last-Century Concept?

'wellsaid

Play Episode Listen Later Apr 14, 2021 7:41

This is part 1 of our discussion with Dave Jackson, CCO at DeepCrawl and CEO of TheCustomer.Co, on the topic of “ownership.” Dave explains why he thinks ownership is “built on the bankrupt idea of hierarchy” and Chris makes the case that every decision must have one owner.

Debate Part 2: Does Assigning Ownership Create Division?

'wellsaid

Play Episode Listen Later Apr 14, 2021 9:36

Here’s part 2 of our debate with Dave Jackson, CCO at DeepCrawl and CEO of TheCustomer.Co, on the pros and cons of assigning “ownership” within companies. Chris and Dave cover: how CEOs can be thoughtful about breaking down silos, the viability of company-wide commission plans, and more.

ceo debate sales ceos b2b saas ownership customer experience customer success cco account management assigning dave jackson deepcrawl

How to Create and Maintain Websites for SEO Growth with Ashley Berman Hale, Director of Technical SEO at DeepCrawl

The Marketing Hero Podcast

Play Episode Listen Later Dec 29, 2020 38:19

If you're looking to rebrand or rebuild your website there are a few things to be aware of if your end goal is to grow organically. We sit down with DeepCrawl's, Director of Technical SEO, Ashley Berman Hale to discuss the most important things to keep in mind when building your website.

director marketing growth seo saas maintain websites hale berman technical seo deepcrawl

"I graduated high school living out of a car." - Jamie Indigo, Technical SEO Consultant

Make SEO Simple Again

Play Episode Listen Later Dec 19, 2020 42:37

She is one of the loveliest human beings on the planet and boy does she know her technical SEO! In this episode of Make SEO Simple Again, I have the great pleasure of chatting with Jamie Indigo who is now at DeepCrawl. Having once managed an eCommerce website that had 5.7 million products, Jamie has handled her fair share of dumpster fires. She also continues with her private consulting at Not A Robot. In this episode, we discuss the ethics of SEO, curiosity, being a female in the industry, and self-care. Click here for show notes.

high school seo ecommerce indigo graduated technical seo seo consultant deepcrawl

RankUp #15 – Ruth Everett from Deepcrawl on Teaching Yourself Python

RankUp

Play Episode Listen Later Dec 8, 2020 40:38

Ruth Everett joins Ben and Edd in what might just be one of the most practical episodes yet! She talks us through her experiences with teaching herself to code, with a specific focus on Python. Ruth is a Technical SEO Analyst at Deepcrawl, which means she has a very different perspective on the industry to many of our previous guests. It also means that she has the opportunity to work with a huge range of different business data sets and try out different applications of Python on a regular basis that many of us wouldn't even think about. During the episode, Ruth referenced a few different articles: Hamlet Batista – How to Generate Quality FAQs & FAQPage Schemas Automatically with PythonHamlet Batista – How to Predict Content Success With PythonBritney Muller – Intro to Python We also talked about Ruth's blog, rvth, which is one of the best places to keep up with what she's doing. You can also follow her on Twitter at @rvtheverett. Ben and Edd are also on Twitter, at @BenJGarry and @EddJTW. Follow us to chat about all things SEO! Our next episode will be the final episode of 2020, and the first without a guest! We'll be chatting about what 2020 has thrown at the SEO industry, and what we expect to see in 2021. See you then.

teaching seo python edd deepcrawl

RankUp #14 – Knowledge Panel: COVID SEO

RankUp

Play Episode Listen Later Nov 26, 2020 54:54

JC Connington, Senior SEO & Search Strategist at Cancer Research UK, joined us to discuss the impact that the COVID-19 pandemic has had on SEO. JC has one of the most varied SEO jobs imaginable, working in-house for the UK's largest charity and overseeing countless different SEO initiatives as varied as event visibility, ecommerce SEO, medical content and more. As such, he's one of the best people to talk to about the impact that COVID-19 is having across the SEO industry, sharing insights from the challenges that he has come up against since March. We discuss: How COVID is changing search results & Google's influence over what is shown.Changes in search intent & user behaviour.Changes in the SERP features that users see.Ways to respond to the pandemic and how to be reactive during a difficult time.Integrating SEO with the goals of the wider company at a time when many departments are struggling.Core Web Vitals – see Edd's recent study for global publications. To keep up with JC, find him on Twitter at BigHouseBurning. You'll also find me and Edd there at BenJGarry and EddJTW. Next time we'll be shifting gears to talk technical Python with Ruth Everett from Deepcrawl – an episode that Edd has been keen to run for some time now! We hope you'll join us again in a couple of weeks.

covid-19 google uk seo python jc edd serps cancer research uk core web vitals knowledge panel deepcrawl

RankUp #13 – Top Stories: Passage Indexing, Pinpoint & Link Lifetimes

RankUp

Play Episode Listen Later Nov 20, 2020 52:15

Welcome to episode 13 of the RankUp SEO podcast! We're joined by Impression's head of digital PR, Laura Hampton, for a special on- and off-page SEO fusion in this week's discussion. As always for our Knowledge Panel episodes, each of us picked out a recent update from the SEO community to discuss as a group: Barry Schwartz - How Google indexes passages of a page and what it means for SEO Google Pinpoint Roger Montti - Google on link algorithms and how long for links to work Paddy Moogan - Thinking beyond the link building 'campaign' George Driscoll - Creative diversification – more hooks and less risk for link building If you want to hear more about the world of off-page SEO and digital PR, Outspeech is the place to go. RankUp's sister podcast is relaunching after a short hiatus and will be bringing you insights from the digital PR community. You can also follow Laura on Twitter at @lauralhampton. We have some exciting conversations coming your way throughout the rest of 2020, including interviews with JC Connington from Cancer Research UK and Ruth Everett from Deepcrawl. Subscribe on your podcast app of choice to receive these episodes as they're released. In the meantime, we really appreciate all reviews and shares to help grow the show's profile. We'd also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW. Listen to the episode above or on your podcast app of choice.

pr seo passage impression edd top stories lifetimes pinpoint indexing cancer research uk knowledge panel deepcrawl

Episode 113: Checking mobile usability issues in bulk

Daily SEO Tips

Play Episode Listen Later Nov 18, 2020 2:15

Checking for Mobile Usability Issues Across a Large Site. Hello, and thanks for listening to SEO tips todayWith desktop-only content being dropped from Google's index by March 2021, and the fact that web core vitals will be a ranking factor in 2021, the SEO community is working hard to benchmark their site's mobile usability and performance and create a plan for improvement. Now you can check your site's mobile usability issues inside Google Search Console in the mobile usability report and there are plenty of tools on the market that will let you check mobile site speed, including tools like the new site speed comparison tool at Sandbox Web. It allows you to view the top results for a given query to see if you can see any patterns with page load speed for top ranking URLs. Super handy!However, I'm interested in tools that can check sites for mobile usability issues in bulk. I've found a set that will let you check 50 - a couple hundred URLs or so, and that shortlist I've created includes: https://www.experte.com/pagespeedhttps://batchspeed.comhttps://dashdash.comhttps://technicalseo.com/tools/mobile-friendlySo how about larger sites?You can also look at the mobile rendered version of your site if you turn on JS rendering in Screaming Frog prior to your crawl, but it doesn' export any sort of report that is helpful. You can use Deepcrawl, which will check to see if a mobile viewport is set, and that will find *some* of the issues, but I've seen clients just re-size their desktop into a mobile viewport and the text is still set for desktop - so too small to see and *not* clickable via a thumb. So IF you know of a tool that addresses this issue, please let me know.However, your tip for today is to make sure that you don't have any mobile usability issues - check inside Google Search Console and spot check using some of the tools above. Thanks for listening. Come back tomorrow for another SEO tip.

google mobile seo checking bulk js urls usability google search console screaming frog deepcrawl large site

The Vital Crawl of a Technical SEO with Rachel Anderson

Agency Ahead by Traject

Play Episode Listen Later Oct 9, 2020 22:24

On Episode 48, Rachel Anderson, Technical SEO Analyst for DeepCrawl, explains the importance of monitoring Google Web Core Vitals, how she builds Google Data Studio reports, and the different challenges of a small website Tech SEO audit versus a large website audit.

google marketing seo vital crawl data analysis technical seo google data studio rachel anderson deepcrawl

SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)

Play Episode Listen Later Oct 6, 2020 40:53

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal Brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Helpful Resources About SEO Disasters You'll Want to Avoid Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)

Play Episode Listen Later Oct 6, 2020 40:53

google travel disasters seo ranking bing kasper barnard crawling google translate legality kaspar general data protection regulation gdpr szymanski screaming frog deepcrawl botify

SEO Disasters You’ll Want to Avoid

google travel disasters seo ranking bing kasper crawling google translate legality kaspar general data protection regulation gdpr screaming frog deepcrawl

Play Episode Listen Later Oct 6, 2020 40:53

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 https://www.youtube.com/watch?v=uMr3uuFfFLk In partnership with Wordlift What you’ll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper’s personal brand SERP04:57 What makes for a 'good' SEO disaster?06:11 Example of an SEO disaster: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 Example of an SEO disaster: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers’ logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 Example of an SEO disaster: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen?

SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)

Play Episode Listen Later Oct 6, 2020 40:53

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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The One Where We Discuss Diagnosing Technical SEO Issues And UX With Ruth Everett

seo falling in love ux diagnosing technical seo deepcrawl

Play Episode Listen Later Aug 17, 2020 34:20

This week, Sarah and Hannah invite technical SEO analyst at DeepCrawl and 'Python Queen', Ruth Everett, to talk about diagnosing technical SEO problems and UX. The episode begins with a quick fire round of personal questions, where the hosts find out that Ruth isn't a big fan of hot drinks (is this even a thing?!) however, is a bit of a cheese fiend. Especially halloumi. They then move on to discussing Ruth's career and how she transitioned from working in email marketing to SEO, and then falling in love with technical SEO. They then get technical and Ruth chats about what is involved with being a technical SEO analyst and how she loves playing detective. Sarah and Hannah take it in turns to ask other questions such as what one technical aspect everyone should be checking on their website and why, tried and tested methods for keeping website errors at bay and how to monitor them, if website performance is down and there's no chat about an algorithm update what would she recommend checking, plus more. They also chat about website and UX, including whether SEO experts are generally good at this and who should own bounce rate issues, the UX or SEO team? where they have to lie to each other. Where to find Ruth Website - https://rvth.blog/ (https://rvth.blog/) Twitter - https://twitter.com/rvtheverett (https://twitter.com/rvtheverett) LinkedIn - https://www.linkedin.com/in/ruth-everett-b01a6213b (https://www.linkedin.com/in/ruth-everett-b01a6213b) DeepCrawl Blog - https://www.deepcrawl.com/blog/authors/ruth-everett/ (https://www.deepcrawl.com/blog/authors/ruth-everett/) Search Engine Journal Blog - https://www.searchenginejournal.com/author/ruth-everett/#close (https://www.searchenginejournal.com/author/ruth-everett/#close)

Nabil Dabbagh, Head of CS at DeepCrawl - Restructuring a Customer Success Organisation

The Customer Success Channel

Play Episode Listen Later Aug 6, 2020 40:30

Our host Anika Zubair chats with Nabil Dabbagh, Head of Customer Success at DeepCrawl, an SEO solution that bridges the gap between marketing and engineering departments by ensuring your website's code is Search Engine-friendly. He has been a part of the growth and scaling up of the Customer Success department at DeepCrawl for over 4 years and has a wealth of information to share, discussing how to structure and restructure your Customer Success organization to fit your growing business needs.

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Tips for SEOs and developers to work together more effectively

Daily SEO Tips

Play Episode Listen Later Jul 8, 2020 1:49

Are you challenged as an SEO with getting developers to implement your recommendations? Then this SEO tip might be for you. Hello. Thanks for listening to SEO tips today. I watched a great Deepcrawl event related to building SEO & Developer Relationships with some tips I wanted to share. A link to the Full [...]

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Digitalzone'17 - The Search Universe - Links, Log Files, GSC and Everything in Between | Michal Magdziarz

Zeo Agency

Play Episode Listen Later Jun 5, 2020 28:01

Michal Magdziarz, CEO and co-Founder of DeepCrawl, made a presentation titled "The Search Universe - Links, Log Files, GSC and Everything in Between" at Digitalzone’17.

ceo founders search universe files gsc deepcrawl

1583: Restrictions Trigger Innovation with Michal Magdziarz Co-Founder and Co-Owner of Deep Crawl and Written Byte Ltd

The Entrepreneur Way

Play Episode Listen Later Jun 3, 2020 43:14

Michal Magdziarz is the CEO of DeepCrawl, a cloud-based technical search engine optimization (SEO) platform helping brands accelerate growth and mitigate losses in organic search performance. With more than 15 years of experience in the SEO and web business sectors, Michal leads business strategy and growth at DeepCrawl. Since co-founding the company in 2011, DeepCrawl has expanded markets into the U.S. and signed on new customers including Intuit, Newsweek and Instacart. Michal holds a master's in management from the University of Warsaw. “find the people you like working with, find problem that is interesting to you and enjoy the journey and enjoyed resolving the problem you have found”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7wd

1226: Michal Magdziarz, CEO and co-Founder of DeepCrawl,

The Tech Blog Writer Podcast

Play Episode Listen Later May 31, 2020 28:48

Michal Magdziarz, CEO and co-Founder of DeepCrawl, the technical SEO cloud-based platform, joins me on the podcast. Michal has spent the last 15 years in the SEO and web business industries, and the last nine years with DeepCrawl. Currently, he leads business strategy and growth while steering the company through a dramatically changing industry. Michal has a unique background in the tech industry and has seen the 100M websites grow to almost 2 billion. Today he shares how he has seen web services evolve over the last decade. We also discuss why the web is far more complex and dynamic now, why brands need to adapt and how brands can be using SEO to accelerate growth and mitigate losses.

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Episode 15 - Niki Mosier - Open Dialog

Play Episode Listen Later Mar 6, 2020 50:02

In episode 15, DeepCrawl’s Sam Marsden spoke with Niki Mosier who is the who is Senior SEO Manager at Two Octobers. During our conversation, we spoke about how to work effectively with large ecommerce clients, the difficulties of battling imposter syndrome, as well as some of the amazing things Niki learned at TechSEO Boost. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 14 - Lily Ray - Open Dialog

Play Episode Listen Later Mar 3, 2020 40:10

In episode 14, DeepCrawl’s Sam Marsden spoke with Lily Ray who is the who is an SEO Director at Path Interactive. During our conversation, we spoke about the growing importance of EAT and some of Lily’s upcoming research projects in this area, FAQ schema and how to work effectively with clients to get them on board with SEO. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 12 - Tanu Javeri - Open Dialog

Play Episode Listen Later Feb 11, 2020 54:25

Welcome to episode eleven of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 12, DeepCrawl’s Sam Marsden spoke with Tanu Javeri who is the who is Senior Global SEO Strategist at IBM. Over the course of our conversation, we spoke about Tanu’s experiences of working in an SEO role for a large enterprise organisation and how to communicate SEO metrics to senior stakeholders. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 13 - Jackie Chu - Open Dialog

Play Episode Listen Later Feb 11, 2020 41:53

Welcome to episode thirteen of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 13, DeepCrawl’s Sam Marsden spoke with Jackie Chu who is the who is an SEO Lead at Dropbox. During our conversation, we spoke about Jackie’s experiences of working at large enterprise companies such as Square, Uber and now Dropbox. We also spoke in-depth about how Jackie gets other teams to care about SEO and how to work effectively with developers and engineers. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 11 - Grant Simmons - Open Dialog

Play Episode Listen Later Feb 4, 2020 60:34

Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 11, DeepCrawl’s Sam Marsden spoke with Grant Simmons who is the who is VP of Performance and Search Marketing at Homes.com. During our conversation, we spoke about Grant’s wide and varied experiences of working inhouse and agency side as well as delving into his website of profound quotes. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 10 - Will Critchlow - Open Dialog

Play Episode Listen Later Jan 13, 2020 65:17

Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 10, DeepCrawl’s Sam Marsden spoke with Will Critchlow who is the founder and CEO at Distilled, a digital marketing agency specialising in SEO consulting, creative content and digital PR. Will shared his experiences of developing an SEO testing tool, interpreting the information shared by Google and building trust with development teams. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 9 - Chris San Filippo - Open Dialog

Play Episode Listen Later Dec 20, 2019 70:35

Welcome to episode eight of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 9, DeepCrawl’s Sam Marsden spoke with Chris San Filippo who is an SEO Consultant for the Pharmaceutical and Cyber Security companies. Over the course of our conversation, we spoke about the pros and cons of working inhouse, agency and freelancing, treating SEO as a culture and tips on cross-department development. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 8 - Jamie Alberico - Open Dialog

Play Episode Listen Later Dec 16, 2019 60:20

Welcome to episode eight of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 8, DeepCrawl’s Sam Marsden spoke with Jamie Alberico who is a Technical Website Consultant at Not a Robot. Over the course of our conversation we spoke about, Jamie’s experiences of working at Arrow Electronics, what it means to be an SEO Product Owner and how to work effectively with developers. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 7 - Chris Green - Open Dialog

Play Episode Listen Later Dec 4, 2019 74:02

Welcome to episode seven of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 7, DeepCrawl’s Sam Marsden spoke with Chris Green who is the Head of Marketing Innovation at Footprint Digital. Over the course of our conversation we spoke about: What Chris has learnt from migrating hundreds of sites. We learnt why SEOs tend not to be the most popular people on projects and how you can go about changing this perception. We also found out about how we can avoid the trap of unconscious incompetence. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 6 - Stephen Kenwright - Open Dialog

Play Episode Listen Later Nov 24, 2019 66:39

Welcome to the episode six of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 5, DeepCrawl’s Sam Marsden spoke with Stephen Kenwright who is the Cofounder and Technical Director of Rise at Seven. Over the course of our conversation we spoke about: Stephen’s rise through Branded3 and how he’s worked with developers and senior stakeholders to grow the agency. Why agencies need to be careful in who they choose as clients. Why the north of England is turning into a digital powerhouse. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 5 - Luke Carthy - Open Dialog

Play Episode Listen Later Nov 11, 2019 59:07

Welcome to the fourth episode of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 5, DeepCrawl’s Sam Marsden spoke with Luke Carthy who is an eCommerce Consultant, and was the Digital Lead at Mayflex at the time of recording. Over the course of our chat, we learnt how Luke built an SEO dream team by getting developers to care about search and how he communicates effectively with the C-level stakeholders. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 4 - JP Sherman - Open Dialog

Play Episode Listen Later Nov 6, 2019 70:26

Welcome to the fourth episode of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 4, DeepCrawl’s Sam Marsden spoke with JP Sherman, who is the Manager of Search and Findability at Red Hat. Over the course of our conversation, JP told us about his unique route into SEO through the army and how he works between departments to improve internal search at Redhat. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

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Episode 2 - Arnout Hellemans - Open Dialog

Play Episode Listen Later Oct 18, 2019 69:35

Welcome to the second episode of open dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In our second episode, DeepCrawl’s Sam Marsden spoke with Arnout Hellemans, Freelance SEO and Analytics Consultant at OnlineMarkethink. Over the course of our conversation, Arnout shared some of his wide and varied experiences working with different development teams and senior stakeholders, telling us how he’s managed to leverage these to have meaningful impacts in large organisations.

seo dialog arnout deepcrawl sam marsden

Episode 1 - Polly Pospelova - Open Dialog

Search Camp Podcast (SEO + SEA)

Play Episode Listen Later Oct 18, 2019 50:15

Welcome to the very first episode of open dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In our first episode, DeepCrawl’s Sam Marsden spoke with Polly Pospelova, who is the Head of Search at Delete Agency. Over the course of the episode, Polly shared her experiences about: The benefits of starting out in SEO with a development background. How to leverage technical SEO expertise to work with a range of teams on enterprise projects How she hosted a Hackathon to optimise Delete’s website and get a perfect performance score in Lighthouse.

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Das beste SEO-Crawler-Tool? Hängt davon ab... [Search Camp Episode 99]

Play Episode Listen Later Oct 15, 2019 19:29

Crawling-Tools gibt es jede Menge: Screaming Frog, Ryte, Sitebulb, DeepCrawl, Audisto – um nur einige zu nennen. In dieser Episode geht es darum, das beste aller Tools zu finden. Man ahnt es schon: DAS Tool gibt es natürlich nicht. Aber wo liegen meiner Meinung nach die Stärken der unterschiedlichen Tools? Episode/Transcript/Shownotes: https://bloo.link/sc99 Themenvorschläge für Search Camp: https://bloo.link/scthemen

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Episode 0 - What is Open Dialog and why should I listen?

Play Episode Listen Later Sep 30, 2019 2:18

Episode 0 Hello there! If you’re hearing my voice coming through into your ears right now that probably means you’re interested in my podcast called open dialog. So let me tell you a bit about who I am, what this is and why you should listen. My name’s Sam Marsden and I work as part of the marketing team for an enterprise web crawling solution called DeepCrawl and I’ll be your host over the course of this podcast. But what exactly is open dialog all about? This is a podcast primarily for curious and inquisitive SEOs and marketers looking to learn about how they can work more effectively, efficiently and productively with other teams, departments and clients. This whole thing started because at DeepCrawl we’ve noticed that there’s a big gap between SEOs and the other teams that they work with, whether that be development and engineering teams or senior management and the C-suite or even other marketers. I’ve heard from a lot of people in our space that it can be difficult to communicate the value of SEO in a way that gets recommendations actioned and prioritised within a business or our client’s business. Often it’s the case that we as SEOs have the expertise, we know our stuff, but it’s the execution phase where we fall down. Given that so many people struggle in this area, this is isn’t a simple thing to get right and takes a lot of tact, long term planning and relationship building to get people on side with search and actively taking it into consideration. So I’ve taken it upon myself to interview the best and the brightest minds in SEO, marketing and beyond to find out how we can work together more harmoniously. In each and every episode I’ll be interviewing a highly knowledgeable and skilled guest to find out how we can bridge the gap between SEOs and developers, senior stakeholders, and everyone in between. Our guests will be sharing their own experiences with you We’ll be hearing what went right with their success stories and what they learnt from some truly horrible disaster stories. As well as getting their best advice on how we can better communicate the value of search and our marketing efforts. So I hope you’ll join me on this journey so we can learn how to become better at our jobs and so that we can work more successfully with other teams. And who knows, maybe we’ll even have a laugh along the way! Right, that’s enough of me rambling on. Thank you for listening to this intro episode and I hope you enjoy the podcast.

seo dialog deepcrawl sam marsden

SMX Replay: Creating Dashboards that Inform and Persuade

Marketing Land

Play Episode Listen Later Jul 9, 2019 11:53

Your audits and analyses are only as good as your ability to communicate them to management, stakeholders and clients. At SMX Advanced, Sam Marsden, SEO and content manager at DeepCrawl, explained how visualizing data can break down silos and help us, our colleagues and clients make informed decisions faster.

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Consejos SEO de Google Webmaster Hangouts [3]

Play Episode Listen Later Apr 7, 2019 17:21

¡Muy buenas, amantes del SEO!En esta ocasión, os traigo una tercera entrega de la ya conocida sección con consejos de John Mueller, en los Google Webmaster Hangouts.Para aquellos que no sepan qué son, consisten en reuniones que hacen mediante Hangouts con este empleado de Google para ayudarnos a entender mejor el algoritmo del buscador, y así poder perfeccionar nuestras estrategias de posicionamiento.He realizado una selección de los mejores resúmenes ofrecidos por DeepCrawl, así que... ¿qué te parece si le echas un vistazo? :)

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Consejos SEO de Google Webmaster Hangouts [3]

Play Episode Listen Later Apr 7, 2019 17:21

google seo consejos hangouts webmasters john mueller deepcrawl google webmaster

Consejos SEO de Google Webmaster Hangouts [2]

Play Episode Listen Later Feb 3, 2019 28:07

¡Muy buenas, amantes del SEO!Vuelvo a la carga con la segunda parte del recopilatorio de Google Webmaster Hangouts (ver parte 1 aquí). Son vídeos de preguntas y respuestas que se hacen junto al trabajador de Google, John Mueller, para ayudar a los webmasters a entender mejor cómo funciona el algoritmo.Así que, he recopilado por segunda vez lo mejor de lo mejor de los resúmenes que hacen en Deepcrawl de esos vídeos. El objetivo de esto: haceros llegar ese contenido en español y sin temas sobre SEO para una minoría (a mi juicio). Como no hay mucho más que explicar, ¡te invito a darle ya al "Play"! :)

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Consejos SEO de Google Webmaster Hangouts [2]

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Play Episode Listen Later Feb 3, 2019 28:07

google seo consejos hangouts vuelvo webmasters john mueller deepcrawl google webmaster

Episode 24 – White Papers & Black Jeans with Rachel Costello

Elephate in the Room

Play Episode Listen Later Dec 19, 2018 31:11

Creative-type turned professional Rachel Costello is a Technical SEO at DeepCrawl, as well as a Brighton SEO speaker. In the Room this week, we find out about her favorite item of clothing as a kid, which male character she has dressed up as, and her choice between vampires or werewolves.

EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Dec 18, 2018 64:21

We are just a few weeks from 2019 and 2018 gave us a lot of change in the SEO industry? What can we expect in 2019? Ashley Berman Hale, the Technical SEO Lead at DeepCrawl, recently interviewed John Mueller of Google about what to expect next year. SEOs need to improve their Technical SEO for 2019 to stay ahead of the curve! Also, we talk about the new Q&A Structured data, Google's new WordPress plugin, and the latest Google+ news. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

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Episode 22 – Getting it Done with Sam Marsden

Elephate in the Room

Play Episode Listen Later Dec 5, 2018 33:05

Sam Marsden is an SEO and Content Manager at DeepCrawl, a Brighton SEO speaker, and a SEJ and State of Digital columnist. In this week’s episode, Marsden enters the Room and we find out what his hidden talent is, whether or not he has accidentally sent someone to the hospital, and if he pronounces it […]

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Consejos SEO de Google Webmaster Hangouts [1]

Play Episode Listen Later Nov 25, 2018 24:18

En el podcast de hoy os traigo un recopilatorio de afirmaciones que hace John Mueller, un trabajador de Google que ayuda a webmastersa a optimizar sus webs, y concretamente en unos vídeos que hace respondiendo dudas, llamados “Google webmaster hangouts”.Hasta aquí bien. Tenemos a John Mueller, de Google, que habla sobre el algoritmo y da consejos, aunque haya que cogerlos con pinzas. Pero hay un segundo dato a tener en cuenta, y es que la web Deepcrawl.com siempre hace un resumen de las conclusiones más importantes de cada vídeo.Dicho así parece muy bonito, hasta que te encuentras con decenas de resúmenes… en inglés, y donde en cada uno de ellos, solo te interesan la mitad.Así que mi trabajo en este caso ha sido hacer el resumen de los resúmenes. Es decir, coger esas conclusiones que hacen en Deepcrawl, y seleccionar solo aquellas que creo que pueden sernos de más ayuda.

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Consejos SEO de Google Webmaster Hangouts [1]