Podcasts about roetzer

Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forward. When it comes to AI adoption at marketing organizations, there's still a wide range of adoption - and Roetzer shares what he's seen in terms of what trips people up, and where they should be putting their resources. Plus, how the agency model is changing, and some of his favorite tools and tricks. For Further Reading:Check out Paul's podcast: https://youtu.be/qu74v4zBDjQ?si=69DTuXfVUapXHnsI Listen on your favorite podcast app: https://pod.link/1715735755

Paul Roetzer is the Founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University's E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was Founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021. On this episode of Destination on the Left, I talk with Paul Roetzer, the Founder and CEO of Marketing AI Institute. We dig into the fascinating world of artificial intelligence (AI) and its application in marketing and business. Paul shares insights on the evolution of AI, discusses the distinction between predictive and generative AI, and offers strategies for incorporating AI into marketing strategies. What You Will Learn in this Episode: Why destinations should start incorporating AI into their marketing strategies What the difference is between predictive AI and generative AI Getting started with applying AI in marketing and business Why AI literacy is so important for marketers The resources and education available to help destination marketers master AI How Paul implements AI tools to automate and optimize his event planning tasks How to Use AI in Marketing Paul shares his invaluable insights into the evolution of AI and its application in marketing. We dig into how AI software helps marketers to automate tasks, learn from user actions, and make data-driven decisions. Paul also discusses how AI advancements open new doors for marketers to create compelling content, personalize customer experiences, and leverage AI-generated insights. We spotlight ChatGPT's capabilities in generating text, images, audio, video, and code, and Paul emphasizes the huge strides made in generative AI, which have opened new doors for marketers to create compelling content and personalize customer experiences. AI Education and Resources for Marketers A real highlight of the discussion was Paul's emphasis on AI education and the resources available to marketers. He details the importance of continuous learning in using AI for marketers to stay safe in an ever-changing environment. We also discuss the increasing accessibility of AI for marketers and the practical ways in which AI can be incorporated into marketing strategies. Paul provides helpful examples of using AI assistance in tasks such as content creation, data analysis, and lead scoring. Resources: Website: https://www.marketingaiinstitute.com/ LinkedIn Personal: https://www.linkedin.com/in/paulroetzer/ LinkedIn Business: https://www.linkedin.com/company/mktgai/ Facebook: https://www.facebook.com/marketingAIinstitute/ Twitter: https://twitter.com/Mktgai We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

AI-driven automation is quickly becoming a fundamental part of businesses' tech stacks, but there are also potential dangers associated with this technology. Paul pointed out that AI-driven automation is quickly becoming a fundamental part of businesses' tech stacks. "I feel like the large language model is going to be as fundamental to the tech stack as a CRM has been for the last ten to 15 years," he said. Mike added that businesses should look for models that allow them to customize the model with their own data and integrate it into their own applications. "You want to tune these models on that data, whether it's for internal external use cases, and you want to be highly confident in the privacy and security of that data and how these models work within your organization," he said. AI technology is rapidly advancing and is capable of performing complex tasks autonomously with minimal human intervention. Paul discussed AI technology and the need for safety and alignment when building these applications. "We're not going back, we're not going to just stop trying to build these action transformers," he said. "But I really hope that the people that are building these things understand the potential ramifications of what they're building and do everything in their power internally and with their peers who are working on similar technology, to do everything possible, to do it in a responsible way, and to do it with safety, first and foremost." Mike then discussed the impact of AI on labor, noting that AI tech has accelerated the ability of AI to perform knowledge work, including strategic and creative work. AI is advancing quickly and is likely to significantly reduce the time it takes to complete knowledge tasks such as writing, design, coding, and planning. Paul noted that AI-driven disruption of knowledge work is a very real possibility and that organizations and leaders should plan for significant job loss. He also pointed to a survey of almost 800 people, which showed that lack of education and training was the top obstacle to adoption. "It's coming; it's going to intelligently automate large portions of your work," Roetzer said. "Based on my own experiences in research as well as the context of dozens of conversations, it is reasonable to assume the time to complete most knowledge tasks such as writing, design, coding, planning, et cetera, can be reduced on average 20% to 30% at minimum with current generative AI technology. And the tech is getting faster and smarter at a compounding rate, so these percentages are only going to rise what it's capable of doing." AI technology has the potential to create a wide range of new jobs and career paths. Paul and Mike discussed the potential impacts of AI technology on the job market and the economy. Mike noted that "this is not just wild speculation," and Paul agreed, saying "I do believe it's going to create lots of new jobs and career paths we can't imagine." He went on to explain that "the flaws and limitations of generative AI are greater than are being discussed in the media and will prevent mass disruption in the near term." Paul also highlighted the importance of humans in the AI process, noting that "the dependence of the machine on the human to make sure it's accurate and safe and aligned with human values" is essential. He suggested creating "generative AI policies that explicitly say how you're using language tools, image generation tools, video generation tools, etc." This episode is brought to you by BrandOps, built to optimize your marketing strategy, delivering the most complete view of marketing performance, allowing you to compare results to competitors and benchmarks.

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput About the Book: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute's Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers' abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you've been waiting for. About the Author: Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Paul is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University's E.W. Scripps School of Journalism, Paul has consulted for hundreds of organizations, from startups to Fortune 500 companies. And, interesting fact – Paul's agency was HubSpot's very first partner agency (2007) and Paul's office in Cleveland looks out on the Cleveland Guardians baseball stadium! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-artificial-intelligence-paul-roetzer  

In this episode of the Duct Tape Marketing Podcast, I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot's first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. He's also the co-author of a new book launching in June 2022 — Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. More About Paul Roetzer: Marketing AI Institute Connect on LinkedIn Connect on Twitter Take The Marketing Assessment: Marketingassessment.co This episode is sponsored by Drip and the Hubspot Podcast Network.

When we think of artificial intelligence, we either think of the Hollywood stuff, or we think it's not relevant to me so I don't have an application for it - I think this episode will change your mind. Episode 117 of The Digital Agency Growth Podcast is about artificial intelligence with Paul Roetzer! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Paul Roetzer is sharing the importance of Artificial Intelligence in future business efficiency and actionable steps you can take right now to start implementing AI in your business. Paul Roetzer is the founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers. As a speaker, Roetzer is focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.In this episode, Paul Roetzer and I discuss the following:How Paul naturally fell into the AI space, and why he's so passionate about implementing it and utilizing it to make his business more efficient. What AI is and how we are already using AI every day in such mundane things like Facial Recognition technology in phones and Netflix algorithms. Ways AI is programmed to understand both the positive and potential negative implications of the technology, as well as how AI learns through humans.How to get started implementing AI in your business today.Did this episode change your mind or confirm some ideas around AI for you? Let us know by sending us a message.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Paul Roetzer:LinkedInwebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Artificial intelligence is here now, and here to stay. Marketers can use AI to automate hundreds of repetitive tasks that occur throughout the customer journey. The challenge: where to start?  This episode is your jumping-off point. You'll learn the benefits of using AI in your marketing. Plus, how to use AI to generate leads and shorten the sales cycle for better business results. ----more---- About Paul Roetzer: Paul Roetzer is founder and CEO of PR 20/20 and Marketing AI Institute; author of Marketing Artificial Intelligence (BenBella, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON). A graduate of Ohio University's E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Autor: Newmark, Catherine; Roetzer, Florian Sendung: Sein und Streit Hören bis: 19.01.2038 04:14

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.  

Paul Roetzer is the founder of MAICON CLEVELAND: an Artificial Intelligence conference centered around AI. He also is the founder of PR 20/20, he is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism. Show Links: MAICON: https://bit.ly/2JKcxqG https://www.marketingaiinstitute.com https://www.pr2020.com --------------------------------------------------------------------------- You can find Michael Hudak's book on amazon - Fortify Your Data: A Guide to the Emerging Technologies Check us out at fortifyyourdata.com! ---------------------------------------------------------------------------- Opening song clipped from Red Skies by Windows 96 - https://windows96.bandcamp.com/

We're back from the Digital Marketer Traffic & Conversion Summit 2018 with guest co-host, Amanda Holmes of Chet Holmes International. In this episode we'll focus on artificial intelligence, becoming an Instagram legend, and simplifying payment processing. We start out by discussing what could be humanity's most significant innovation to date, Artificial Intelligence! Paul Roetzer of Marketing Artificial Intelligence Institute and PR 20/20 predicts that within five years, 85% of services offered by marketing agencies will be replaced by AI. Learn how your business can gain a massive competitive advantage by utilizing this cutting-edge tech. Next, are you struggling to convert social media followers to customers? Jasmine Star of Social Curator explains how to write a better bio, select engaging content, and generate eye-catching CTA's. Then, does the thought of manually processing credit card payments send shivers up your spine? Streamline payment processing and accounting with the help of OmniMerchant; Mike Segura, President and CEO of Group ISO dishes about the powerful new middleware solution available this March. Listen to find out more. [00:00:00] Artificial Intelligence Technology Made Simple [00:06:15] Marketing Artificial Intelligence Institute [00:11:30] AI: Humanity's Most Profound Innovation [00:18:21] Build a Profitable Your Social Media Following [00:26:18] Convert Followers to Customers on Instagram [00:33:22] Save Time and Money on Credit Card Processing

It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening.  In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know.  Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service. This week's story links: Facebook found a new way to identify spam and false news articles in your News Feedhttps://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam   3 Ways Artificial Intelligence Will Change Publishinghttps://www.mediapost.com/publications/article/303474/3-ways-artificial-intelligence-will-change-publis.html Content Marketers Increasingly Looking to AI To Supplement Marketing Needshttp://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs and http://contentmarketinginstitute.com/2016/03/content-marketing-5-percent/   Most Publishers are Lousy At Audience Development - Here’s Whyhttp://www.pubexec.com/post/publishers-lousy-audience-development-heres/ SPONSOR - CONTENT MARKETING WORLDGo to http://contentmarketingworld.com and register by July 21st. RANTS AND RAVES https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday http://adage.com/article/cmo-strategy/weed-root-waste-agencies-unilever-alike/309631/ http://www.marketingaiinstitute.com/   THIS OLD MARKETING - THE US POSTAL SERVICE http://deadline.com/2016/08/the-inspectors-government-spends-millions-to-fund-cbs-kids-show-1201803819/

Episode 5.1 features my interview with Paul Roetzer. Paul is the author of the book The Marketing Agency Blueprint and founder and CEO of PR 20/20 an inbound marketing agency. On this episode we discuss the challenges that marketers face in the use and adoption of marketing technology. We also discuss Paul's view on how businesses can make marketing more human with more automation. Sound like an oxymoron? Listen in to learn why it's not.   

Sat, 20 Jul 2013 12:00:00 +0100 https://edoc.ub.uni-muenchen.de/16059/ https://edoc.ub.uni-muenchen.de/16059/1/Roetzer_Silvia.pdf Roetzer, Silvia ddc:590, ddc:500, Tierärztliche Fakult

Paul spent some time chatting with me about his new book The Marketing Agency Blueprint. Paul is one of those people you just know is going to change the agency industry, infact he already is! A visionary, passionate, innovator and super sharp. Rarely do I get the honour to meet someone that is so authentic and has a life cause that I believe in. From identifying key attributes of marketing agencies (nimble, tech savvy, measurement geekiness, open and collaborative) to new services and packages (consulting, training, publishning and software) Paul gives us gold in this interview. For any agency, marketer or small business it is must listen content. Links: Ted Talk mentioned Google Research - Zero moment of Truth Marketingscore

Joerg und Evelyn Harnmann, NER-Berater, NER = Natuerliche Empfaengnisregelung

Dr. Patrick Roetzer and Dr. Phil Brown discuss Dr. Roetzer's design for the UniCore post placement and removal drill. Dr. Patrick Roetzer holds numerous patents for products and materials used in restorative dentistry and serves as a consultant to various dental manufacturers on product development. In 1992, Dr. Roetzer established the North Bay Dental Education Center to provide reasonable cost, high-quality continuing education for dentists and their staffs. He also lectures internationally on topics such as restorative dentistry and infection control. Dr. Phil Brown entered private practice over 20 years ago and has also spent 12 years assisting dental companies in performing research, development and marketing of new dental products.