Podcast appearances and mentions of chet holmes international

This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy. In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year. Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies. Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums. Key Takeaways: In this episode: Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy. Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads. Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach. Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age. More About Amanda Holmes: Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en Visit Chet Holmes International - chetholmes.com/ Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Show: The CEO Mastery Show Episode Title: 4 Ways People Sabotage Their Growth “The greatest way people sabotage their growth is by failing to have a clear vision of their desired outcome. “ -Amanda Holmes Summary: Amanda Holmes, CEO of Chet Holmes International, discusses the four primary ways individuals and organizations sabotage their growth with her brother, Jordan Holmes. They identify the four main pitfalls: lack of clarity on goals, thinking one knows everything, seeking quick fixes, and struggling to ask for help. They underscore the importance of being open to learning, setting clear, resonant goals, finding experts, and being willing to iterate and persist. The episode concludes with practical insights on leveraging expert advice, employing AI in strategic content creation, and maintaining a growth-focused mindset. Episode Highlights: 00:00 Episode Teaser - The Kilimanjaro Experience: A Lesson in Asking for Help 01:03 Introduction to The CEO Mastery Show 01:28 Meet Jordan Holmes 01:53 Four Ways People Sabotage Their Growth 03:20 Sabotage #1: Lack of Clarity 05:49 Sabotage #2: Thinking You Know Everything 08:36 Sabotage #3: The Magic Pill Mentality 14:26 Sabotage #4: Struggling to Ask for Help 21:57 The Importance of Expert Guidance 33:25 The Role of AI in Modern Business Strategies 37:19 Conclusion: Elevate Your Game ----------------- Connect with us: LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.Linkedin.com/company/chetholmesint⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠ ------------------------ Listen to The CEO Mastery Show here: Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d⁠⁠⁠⁠⁠⁠⁠⁠ Don't forget to share your key takeaways from this episode and tag us on socials!

Today we bring you a really special show. This is a rare behind the scenes of a footage we took after a best seller book launch and million dollar event! We had an amazing chat with Amanda Holmes, CEO of Chet Holmes International, and Troy Aberle, their success strategist. Amanda shared her number 1 tip for business owners and entrepreneurs: The fastest way to double sales! Troy added his own spin and shared a strategy that has helped him close 6 & 7 figure deals. We also share the crazy story of nearly buying a $250K garage for a dream studio! Short and sweet! Enjoy! Timestamped Overview: 00:00 Speakers, reflection video, advice from entrepreneurs summarized. 03:07 Created and launched book with Amanda successfully. 06:14 Dream without plan needs date for achievement. 11:00 Focus on understanding and building relationships with customers. 13:12 Building relationships, not starting from transactions. Connect with Amanda and Troy: Book Amanda Troy Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

“As a salesman I wanted to be treated with respect, and I wanted to be valuable to the client beyond any of my competitors.” -Chet Holmes Summary: This episode features Chet Holmes, founder of Chet Holmes International, presenting strategies from 'The Ultimate Sales Machine' to help businesses achieve significant breakthroughs. It focuses on using educational sales approaches to secure high-value accounts by providing executives with valuable insights rather than just pitching products. The episode includes a practical example with a business owner named Steve, discussing how to build a self-sufficient sales force and effectively pitch to large companies like Procter & Gamble. Emphasis is placed on the importance of thorough research, engaging presentations, and the persistence required to succeed in modern sales environments. Episode Highlights: 00:00 Teaser 00:54 Welcome to CEO Mastery Call 01:15 Identifying Business Breakthroughs 02:39 Client Case Study: Unilever 03:26 Building a Self-Sufficient Sales Force 04:05 The Core Story Model 06:22 Education-Based Sales Approach 08:21 Practical Sales Strategies and Examples 12:03 The Importance of Research and Data 20:04 Conclusion and Final Thoughts ----------------------- Connect with us: LinkedIn: https://www.Linkedin.com/company/chetholmesint Instagram: https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------ Listen to The CEO Mastery Show here: Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044⁠⁠⁠ Spotify: ⁠⁠⁠https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d⁠⁠⁠   Don't forget to share your key takeaways from this episode and tag us on socials!

“You can't use hashtags to push bad content. All that matters is the content.” -Carson Matthews Summary: In this episode of The CEO Mastery Show, hosted by Amanda Holmes, CEO of Chet Holmes International, Carson Matthews, a former professional athlete turned entrepreneur, shares his journey and the strategies that led him to acquire 45,000 customers in just eight months using TikTok. Carson discusses the importance of niche marketing, storytelling, and having a strong call to action in content. He illustrates how he transitioned from sports to starting 'Ball Boyz Soap' leveraging TikTok, without initially focusing on product sales, but rather using it as a testing ground for content before moving to paid ads. Additionally, Steve Matthews, Carson's father and a veteran in cybersecurity with a significant career in global sales, shares insights on supporting Carson's entrepreneurial journey and applying modern marketing strategies. The episode emphasizes content quality, understanding the target audience, and agility in marketing approaches as key to successful online engagement and sales.   Episode Highlights: 00:00 Unlocking the Power of Content: The Key to Viral Success 00:08 Introducing the Ultimate Sales Machine & Special Guests 01:00 From Pro Athlete to Entrepreneur: Carson Matthews' Journey 01:52 Mastering TikTok: Carson's Top 3 Tips for Explosive Growth 08:40 The Emotional Connection: Crafting Stories That Sell 20:06 The Shift to Paid Advertising: Maximizing Reach Beyond TikTok 25:59 Leveraging the Ultimate Sales Machine: A Family's Success Story   ------------------------ Connect with Carson: TikTok: https://www.tiktok.com/@therealcarsonmatthews Instagram: https://www.instagram.com/carsonmatthewss/   Check out Ball Boyz Soap: TikTok: https://www.tiktok.com/@ballboyzsoap Instagram: https://www.instagram.com/ballboyzsoap/ Website: https://ballboyzsoap.com/ ------------------------ Connect with us: LinkedIn: https://www.Linkedin.com/company/chetholmesint Instagram: https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------ P.S. Ready to create content that not only captures attention but also drives sales? Schedule a call with us today at HowToDoubleSales.com. Let's make it happen! ------------------------ Listen to The CEO Mastery Show here: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044 Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d   Don't forget to share your key takeaways from this episode and tag us on socials!

“It took me forever to learn this. CALM is a superpower.” -Larry Bradley   Summary: In this episode of The CEO Mastery Show hosted by Amanda Holmes, CEO of Chet Holmes International, insights are shared on the importance of fostering a calm life and managing stress for improved well-being in the workplace. The discussion begins with revealing data that 75% of C-suites are considering quitting their jobs in search of better well-being, not necessarily for more money or benefits. Larry Bradley, our guest, shares his journey from managing a large national healthcare plan to understanding the vital role of calm, stress management, and innovation for personal and professional growth. The conversation covers the significance of addressing mental wellness, and the impact of awareness and habits on easing the burden of leadership. Larry's experience with applying the Ultimate Sales Machine principles to rethink and expand the scope of his healthcare initiative demonstrates how thinking bigger and focusing on people's health and happiness leads to transformative change in business and society.   Episode Highlights: 00:00 The Power of Calm in a Stressful World 00:24 Introducing the Ultimate Sales Machine & Special Guest Larry Bradley 00:58 The Shocking Reality of C-Suite Stress and the Quest for Well-being 01:54 Larry Bradley's Journey: Transforming Healthcare with Branding and Innovation 07:07 Simple Tips to Ease the Burden of Leadership 07:52 The Impact of Stress on Health and the Workplace: Insights and Statistics 08:31 Simple Tips to Ease the Burden of Leadership: Managing Stress 16:20 Awareness and Emotional Management: Key Strategies for Reducing Workplace Stress 24:48 Unlocking the Power of Motion to Ease Stress 26:09 Strategies for Reducing Workplace Stress 27:18 The Impact of Habits on Health and Productivity 29:50 Exploring Mental Health and the Medical System 32:25 Personal Growth and Corporate Leadership Insights 37:28 Transformative Business Strategies and Innovation 42:06 The Journey of Strategic Thinking and Personal Development 45:24 Conclusion: The Future of Healthcare and Personal Growth ------------------------ Connect with Larry: LinkedIn: https://www.linkedin.com/in/lawrence-j-bradley-1b3180aa/ Facebook: https://www.facebook.com/larry.bradley.9047/ ------------------------ Connect with us: LinkedIn: https://www.Linkedin.com/company/chetholmesint Instagram: https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------ Corporate Wellness Course Link: https://www.ultimatesalesmachine.com/wellness1702483845503 ------------------------ Listen to The CEO Mastery Show here: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044 Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d   Don't forget to share your key takeaways from this episode and tag Amanda, Larry and Troy on socials!

New reps and veteran sellers alike are looking for the missing piece in their sales game – look no further. In this electrifying interview, your host Donald Kelly speaks with Amanda Holmes, CEO of Chet Holmes International, about how her finger-on-the-pulse approach connects with the foundational elements of her father's work (The Ultimate Sales Machine) to bring us into the future of selling. What is a Dream 100? There is always a smaller number of better buyers than there are buyers. Selling to your better buyers is smarter and cheaper than selling to anyone else. When he was a seller, Chet Holmes spent his energy focusing on his ideal clients rather than selling to 20,000 prospects. “In your face, in your space, in your place.” Chet Holmes used a lot of marketing tactics WITHOUT spamming. Aim to be interested instead of interesting! Identify YOUR Dream 100 Start by going through your contacts and identifying the people who could be in your Dream 100 – without social media. Don't get overwhelmed – start with a Dream 5 or Dream 10! Place your focus there, and build on it. 3 Dream 100 DON'Ts It doesn't need to be “100”. The most important thing to do is find your better buyers – the customers who are really right for you. It doesn't need to be people outside of your sphere. After looking through your contacts, check your social media, your CRM (customer relationship management), and other places in your SOI (sphere of influence). Bigger isn't always better. Even if big accounts bring in a lot of money, they may not be profitable, and they may not need you. You may not like working with them, which makes them NOT a dream client! "My father was a fifth-degree blackbelt. He realized that there are only so many ways that you kick or you punch, and it's just a matter of practicing these things over, and over, and over again. He's famous for the saying, ‘Mastery isn't about doing 4,000 different things, it's about doing 12 things 4,000 times.” – Amanda Holmes Resources http://ultimatesalesmachine.com (Chapter 4 of the book is free!) Reach out to Amanda directly @amanditaholmes on Instagram Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy. In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year. Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies. Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums. Key Takeaways: In this episode: Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy. Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads. Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach. Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age. More About Amanda Holmes: Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en Visit Chet Holmes International - chetholmes.com/ Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in today for a dynamic conversation with entrepreneurs Luis and Fonzi Camejo. They are  the dynamic brothers behind BIZBROS and they have spent over seven years mastering the art of content creation that drives opportunities and profit. As online personalities, owners of Studio Podcast Suites and hosts of the top 0.5% global podcast, Content is Profit, which is in the HubSpot Podcast Network, they're on a mission: to help companies, business owners, and content creators transform their content into value-packed assets that amplify their message, build trust, and create consistent opportunities. Drawing from their experiences with industry giants like HubSpot, Orangetheory, Redbull, Chet Holmes International and more, they've developed game-changing frameworks such as the MVC (Minimum Viable Content), The Publishing Pyramid, and their unique M2M Content Ecosystem. These Venezuelan brothers, once on a path to professional soccer, pivoted to entrepreneurship, driven by a passion to support their family back home and make a global impact. But what they cherish most are the invaluable relationships forged through their podcasting journey. The episode covers a number of interesting topics, including the value of relationships, having honest and difficult conversations, community, and much more. Tune in for a fun and thoughtful conversation! Links Mentioned in Today's Episode: Biz Bros Content is Profit Fonzi Camejo on Instagram Fonzi Camejo on LinkedIn Luis Camejo on Instagram Luis Camejo on LinkedIn Ashley Menzies Babatunde Ashley Menzies Babatunde on Instagram Hubspot Podcast Network

Phantom Electric Ghost Interviews Luis D. Camejo: Content & Opportunities Creator Host of the Content is Profit Podcast Biography Luis and Fonzi Camejo, the dynamic brothers behind BIZBROS, have spent over seven years mastering the art of content creation that drives opportunities and profit. As proud owners of Studio Podcast Suites, and hosts of the top 0.5% global podcast, Content is Profit, their influence in the content world is undeniable. Drawing from their experiences with industry giants like HubSpot, Orangetheory, Redbull, Chet Holmes International and more, they've developed game-changing frameworks such as the MVC (Minimum Viable Content), The Publishing Pyramid, and their unique M2M multipurposing system. These Venezuelan brothers, once on a path to professional soccer, pivoted to entrepreneurship, driven by a passion to support their family back home and make a global impact. But what they cherish most are the invaluable relationships forged through their podcasting journey. Now, as part of the HubSpot Podcast Network, they're on a mission: to help companies, business owners, and content creators transform their content into value-packed assets that amplify their message, build trust, and create consistent opportunities. Whether you're a budding entrepreneur or an established business, tune in to learn from the BIZBROS and supercharge your content marketing game. Link: https://www.bizbros.co/ Donate to support PEG free artist interviews: PayPalMe link Any contribution is appreciated: https://www.paypal.com/paypalme/PhantomElectric?locale.x=en_US Support PEG by checking out our Sponsors: Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription. The best tool for getting podcast guests:  Podmatch.com https://podmatch.com/signup/phantomelectricghost Subscribe to our Instagram for exclusive content: https://www.instagram.com/expansive_sound_experiments/ Donate to support PEG free artist interviews: Subscribe to our YouTube  https://youtube.com/@phantomelectricghost PEG uses StreamYard.com for our live podcasts https://streamyard.com/pal/c/6290085463457792 Get $10.00 Credit for using StreamYard.com when you sign up with our link RSS https://anchor.fm/s/3b31908/podcast/rss --- Send in a voice message: https://podcasters.spotify.com/pod/show/phantom-electric/message

Chet Holmes International has assisted 250,000 businesses worldwide using the framework from the best selling cult classic The Ultimate Sales Machine. Amanda Holmes took over the family business after her father's unexpected passing. At 24 with a background as a singer/songwriter, she took on the huge responsibility and managed a miracle. 10 years later they've doubled clients multiple years in a row, double digit growth multiple years consecutively, and more! http://ultimatesalesmachine.com/ Twitter(s) : amandaholmes, ultimatesalesmachine FB: chetholmesinternational IG(s): amanditaholmes, ultimatesalesmachine

In a world filled with information overload, creating top-of-mind awareness and crafting an irresistible offer are crucial for business success. By understanding your audience, meeting them where they are, and building trust, businesses can cut through the clutter and achieve their goals.In today's episode of Perfectly Mentored, is a very special episode that you don't want to miss out on. Jason is joined by Amanda Holmes, CEO of the multi-million dollar enterprise, Chet Holmes International and they explore how to surround your potential dream clients and create an omnipresence that can lead to significant opportunities and the importance of creating top-of-mind awareness and crafting an irresistible offer to stand out in a cluttered marketplace.Topics Covered  Amanda Holmes [00:07]Modernizing old school scripts  [09:27]The Dream 100  [16:11]The Ultimate Sales Machine [25:12]Biggest hold back for businesses right now [28:53]The Dojo [42:38]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!

New reps and veteran sellers alike are looking for the missing piece in their sales game – look no further. In this electrifying interview, your host Donald Kelly speaks with Amanda Holmes, CEO of Chet Holmes International, about how her finger-on-the-pulse approach connects with the foundational elements of her father's work (The Ultimate Sales Machine) to bring us into the future of selling.  What is a Dream 100? There is always a smaller number of better buyers than there are buyers. Selling to your better buyers is smarter and cheaper than selling to anyone else. When he was a seller, Chet Holmes spent his energy focusing on his ideal clients rather than selling to 20,000 prospects. “In your face, in your space, in your place.” Chet Holmes used a lot of marketing tactics WITHOUT spamming. Aim to be interested instead of interesting!  Identify YOUR Dream 100 Start by going through your contacts and identifying the people who could be in your Dream 100 – without social media. Don't get overwhelmed – start with a Dream 5 or Dream 10! Place your focus there, and build on it.  3 Dream 100 DON'Ts It doesn't need to be “100”. The most important thing to do is find your better buyers – the customers who are really right for you. It doesn't need to be people outside of your sphere. After looking through your contacts, check your social media, your CRM (customer relationship management), and other places in your SOI (sphere of influence). Bigger isn't always better. Even if big accounts bring in a lot of money, they may not be profitable, and they may not need you. You may not like working with them, which makes them NOT a dream client! “My father was a fifth-degree blackbelt. He realized that there are only so many ways that you kick or you punch, and it's just a matter of practicing these things over, and over, and over again. He's famous for the saying, ‘Mastery isn't about doing 4,000 different things, it's about doing 12 things 4,000 times.” – Amanda Holmes Resources http://ultimatesalesmachine.com (Chapter 4 of the book is free!) Reach out to Amanda directly @amanditaholmes on Instagram Sponsorship Offers This episode is brought to you in part by LinkedIn. Are you struggling to close deals? Cold outreach wastes the buyer and seller's time at every stage, especially when sellers are using shallow and outdated data. Your organization can overcome these challenges with technology that translates comprehensive, high-quality buyer data into real-time insights. These deeper insights empower sales reps and teams to adopt the habits of top performers, which leads to better outcomes - like more pipelines, higher win rates, and larger deals. We call this Deep Sale. And we've built the first deep sales platform with the next generation of LinkedIn Sales Navigator. Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse.  2. This episode is brought to you in part by TSE Sales Foundation. I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we're not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It's a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Amanda shared the 7 new musts of marketing. She also discussed how the world of marketing has changed, and what your business needs to do to keep up.  

Amanda Holmes is the CEO of Chet Holmes International which has worked with over 25,000 businesses worldwide. At age 24, she inherited her father's multi-million dollar enterprise, which specializes in helping companies double their sales. In this episode, we talked about The Dream 100 strategy, leadership, sales, marketing, business growth...

The Ultimate Sales Machine Amanda Holmes, Chet Holmes International   – The Sharkpreneur podcast with Seth Greene Episode 878 Amanda Holmes Amanda Holmes is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. The company is based on the teachings of it's late great founder, her father, Chet Holmes. His cult classic NYT best selling book “The Ultimate Sales Machine” has been translated in 15 languages, with the new edition of the book scheduled for release in August of 2022. Ten years ago Chet unexpectedly passed leaving Amanda as the heir at 24 years old with hundreds of staff and zero succession plan. Amanda has merged her father's proven process with her own forward-thinking ideas to connect the old-school sales process with hybrid online and offline instant gratification short attention span we see of consumers today.  Her success has made it clear that she was born to lead. In the first two year of taking helm of the company, Amanda increased leads by 1176%, and doubled coaching clients two years in a row. Since then, Amanda has continued to carry on the legacy a decade after her father's passing. Amanda's mission is to teach the last and most important lesson that her father never got to reveal to radically change the lives of those passionate about success and sales. These new innovations will be available in the new edition of her father's cult classic book which will be released in August of 2022. Amanda has been featured in Inc, Entrepreneur, Forbes, ABC, as well as spoken on stages for some of the biggest names in the industry including Berkshire Hathaway, Traffic and Conversion, and HubSpot's Inbound.    Listen to this illuminating Sharkpreneur episode with Amanda Holmes about her father's book, The Ultimate Sales Machine. Here are some of the beneficial topics covered on this week's show: - How Chett Holmes invented 12 ways for businesses to double their sales. - Why going after a smaller number of bigger buyers is cheaper than going after everyone. - How your best prospects might be contacts you already have in your phone. - Why one client can change your whole business, and how to make that happen. - How 40% of content online actually hinders your sales.   Connect with Amanda: Guest Contact Info Twitter @AmandaHolmes Instagram @amanditaholmes Facebook facebook.com/amandaholmespage Links Mentioned: ultimatesalesmachine.com howtodoublesales.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's show is entitled, "6 out of 10 Generational Businesses Fail – How to Save a Legacy Business" and my guest is Amanda Holmes, CEO of Chet Holmes International. Tune in to learn about:  Mindset and confidence as components to successful salespeople Tips and perspective to companies doubling sales in a year What is going to be the shortcut to sales, is there one? Components of successful social selling that are now part of the playbook for successful sellers Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search Amanda Holmes).  Check out the new, updated book, The Ultimate Sales Machine. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Awakened Life Podcast - Interview with David Robertson "Finding Balance and Partnership with God in Business” Awakened Life Podcast Season 3 Ep. 66 --- David Robertson is a serial entrepreneur, investor, and business coach on a mission to discover what it means to fully partner with Christ in business. In his 17 years in business he has lead 6 companies, experienced a few small exits, and has trained and coached over 200 owners ranging from the $300k/yr electrician to the $33MM firm with a team of over 75. In addition to his coaching firm, Growthpoint Coaching Co. David has been hired by Forbes Councils, Fast Company Executive Board, Chet Holmes International to coach their executive members and clients. When it comes to growing a company, David believes business growth is a natural result of a job well done and can only be stopped by the capacity to receive the growth. In this episode, we will also discuss the 5 essential components of a successful business: Attracting attention Converting sales Delivering results Stewarding resources Building a team In addition, we will delve into the 3 areas of capacity that are crucial for business success: Systems Mental/emotional Spiritual It's important to remember that as business leaders, we shouldn't sacrifice the important things in life for the sake of business success. One way to ensure that we are living a balanced life is to "tithe" our time. This means dedicating a certain percentage of our time to specific areas of our life such as networking, rest, and our children. Lastly, we will talk about how to partner with God in the growth of your business. This can be done by casting your care to God on paper and documenting the delivered promises of God. By doing so, you are effectively putting it on "God's desk" and entrusting Him to handle it. In summary, this episode will discuss the concept of "thresholds" in business and how they relate to the number of employees a company has. We will also discuss the 5 essential components of a successful business, the 3 areas of capacity that are crucial for success, and how to balance business success with our personal lives. Lastly, we will explore how to partner with God in the growth of your business. Take the assessment, get a coaching session: https://growthpointos.com/ https://thedavidrobertson.com/ Exitreadyowner.com --- To find greater balance in your work and life, download the Total Freedom (life wheel) Exercise here: wheel.awakenedlife.com To join the Awakened Life Community at our next live retreat in Scottsdale, please apply here: https://www.awakenedlife.live/ --- Send in a voice message: https://anchor.fm/scott-landis/message

In this episode of Coffee With Closers we're having a chat with Amanda Holmes. She's the CEO of Chet Holmes International, the daughter of late sales guru Chet Holmes, and she's ready to share her insights with you. During our conversation, Amanda dives deep into the concept of a core story and how to leverage market data to educate and persuade your buyers. She also shares Chet's famous Dream 100 concept, which is all about finding the best buyers for your company. ClickFunnels grew from $0 to $100 million in sales using this revolutionary strategy. Amanda will also talk about Chet Holmes' book The Ultimate Sales Machine. Find out why she was inspired by her father's work, what motivated her to take over his business at only 26 years old, and how she quickly turned it around into exponential growth. Don't miss this chance to learn from Amanda and gain actionable steps on how you can better identify and target your dream customers! ►Find Amanda Holmes on LinkedIn https://www.linkedin.com/in/amandajholmes/ ►Visit Chet Holmes International at https://chetholmes.com/ ►Get your copy of The Ultimate Sales Machine (Updated and Revised) https://www.ultimatesalesmachine.com/book-1a?affiliate_id=3981990

"The fastest, least expensive strategy to double your sales is The Dream 100. It started with my dad working for Charlie Munger. He was given a list of 2,200 potential clients to cold call. He analyzed the list and discovered that 167 clients had bought 95% of the space. He then decided to laser focus on those 167 dream clients and began to follow up with them weekly, adding value, sending direct mail, and more. Within 6 months he closed one of the biggest contracts the industry had ever seen, out of those 167, and the company continued to grow constantly. The definition of the Dream 100 is: who is that one person that if you could have them as a client, it would completely change your life. And to land them as a client, you have to be in their face, in their place, in their space."  Amanda Holmes is the CEO of Chet Holmes International, a privately held company founded by highly publicized thought leader, Chet Holmes. The organization aims to help small to medium-sized businesses grow faster, better, and smarter. They have assisted over 250,000 businesses worldwide. It's the home to The Ultimate Sales Machine book, which was voted in the top 110 most recommended marketing and sales books. Get your updated copy of The Ultimate Sales Machine: https://www.ultimatesalesmachine.com/  Connect with Amanda on Instagram: @amanditaholmes Connect with Carolina on Twitter @carolinamillan and Instagram @carolinamillan Let's take your business to the next level this year! Apply to my Elite Mentoring program at https://go.workwithcarolina.com  Enjoyed the episode? Leave a 5-star review, subscribe and spread the love! 

Amanda Holmes, CEO of Chet Holmes International, shares the chaos of taking over the reins from her legendary father, writing a chapter over 100 times, making a new legacy for her company and family, and creating the encore her father never got to give.Hear Amanda's full interview in Episode 19 of Let's Talk Legacy.

Amanda Holmes, CEO of Chet Holmes International, shares the chaos of taking over the reins from her legendary father, the secrets to doubling sales and reducing stress, the "Dream 100" & the "Target 12", planting seeds vs closing deals, writing a chapter over 100 times, making a new legacy for her company and family, and creating the encore her father never got to give, plus makes an exclusive public announcement for the first time.

 In this episode I speak with returning guest, Amanda Holmes, CEO of Chet Holmes International and co-author of the Revised and Updated classic book, "The Ultimate Sales Machine," whose wakeup call was finding a way to connect the old-school sales process with hybrid online and offline instant gratification short attention span of consumers and blending the values of caring about your people with profitability. https://chetholmes.com/

In today's Episode of the Jake Dunlap Show, we are joined by Amanda Holmes, CEO at Chet Holmes International in a talk about marketing strategies and practices companies should apply in order to double their sales and increase productivity. She shares her outlook on the most valuable trends that are transforming the future of business marketing and numerous resources and concepts that can take a company to the next level. Amanda Holmes was a 24 years old aspiring musician when her father, Chet Holmes, America's top marketing executive and sales expert passed away from leukemia. His business empire with hundreds of employees and a clients list that included over sixty Fortune 500 companies was now resting on her shoulders. After a rough beginning with no succession plan, Amanda proved to be a born leader. It was exactly her artistic nature and forward-thinking ideas, combined with her father's proven process and marketing methodology that helped her continue his mission of teaching others to radically change their lives and find their footing in the ruthless world of business. This year, marking ten years after her father's untimely passing, Amanda released a revised edition of his book “The Ultimate Sales Machine” in which she included new methodologies, frameworks and easy-to-follow applications that are meant to help readers double their sales. Time stamps: (00:48) Meet Amanda Holmes, CEO at Chet Holmes International;(02:25) Amanda's biggest regret- not learning the insides of the business world from her father while he was still alive;(05:39) Her passion for arts was inherited from her father- he wrote songs and screenplays and sold them to Warner Brothers;(07:13) How Amanda became “the only profitable musician she knew”- learning the skill of keeping your audience entertained and later on transferring that skill into her business career;(10:26) Stepping into her father's shoes- what determined Amanda to continue the legacy he created;(14:46) Moving the company online- first few years of holding the reins and becoming the new face of the company;(17:57) The “Dream 100” concept- taking her father's strategies to the next level;(22:11) A five-point checklist to determine the right clients for you;(23:56) Time management and time blocking- five steps to increase your productivity by 500%;(32:17) New business marketing trends organizations should focus on- ads, communities, organic social media and other untrackable marketing tools that bring value to your company and lead prospects to you;(43:41) Back to basics- strengthen your company's fundamentals by bringing teams together, organizing workshops and involving your employees in the problem-solving process. Quotes “I look back and think it would have meant so much to me to involve me in the world of business. My head of sales brings along his 14-year-old and his 11-year-old to a bunch of our trainings and I look at how they're learning at such a young age and I think holy cow, we really need to do that. That's wonderful, to give them the knowledge or the business acumen at a young age.” “My father lived and breathed this idea that whatever you want to be you can be. Just go and do it. All it takes is a little thing that we call “pigheaded discipline and determination”. My father invented that phrase.” “One night I told the audience “If you can fill my tip jar I will walk across the stage on my hands.” And I'm telling you people from the audience grabbed my tip jar and ran around the room trying to get it to fill, and they did fill it, and then I walked across the stage on my hands which I thought was hilarious. Then I recreated it online on Periscope. I got 100,000 likes in like three weeks.” “My father died at 55. He buried himself into an early grave with the amount of stress and pressure he put on himself (...) it's as if I'm burying myself in an early grave right next to him, stepping into his business. That's what was going through my head, and I thought no, I'm not stepping into this.” “Every time you get distracted it takes an average of 23 minutes for your brain to get back to the place it was, in full focus (...) and we actually have a five-step process to increase your productivity by 500%.” “90% of the people you are reaching out to don't care about you and what you do. So, what we recommend is to lead with education that takes them from the “I'm not interested” or “I think I have an opinion about what you do” and educate them into the “buying now” category. (...) At least let's make sure we follow a system for how to create content because 40% of content online actually hinders the sale.”____________________________Amanda's social links: LinkedinTwitterInstagramFacebookYoutube Amanda's music: Reverb Nation | Spotify | Allmusic Chet Holmes International- Social links and resources: WebsiteFacebookTwitterInstagramLinkedin Chet's book, revised edition-The Ultimate Sales Machine The Ultimate Sales Machine- book resources Chet Holmes International- free resources The Elevated Dream 100 Bootcamp Time Management Secrets of Billionaires_____________________________Mentions: Charlie Munger- an American billionaire investor, businessman, and former real estate attorney; Charlie Munger's main business:Berkshire Hathaway (a diversified multinational holding company with full ownership of GEICO, Duracell, Fruit of the Loom, and significant holding in Coca-Cola, Bank of America, American Express and Apple) Superhuman- productivity app offering the fastest email experience; Website | Twitter | Dribble | Facebook _____________________________Follow Jake: WebsiteInstagramLinkedInTwitter_____________________________

How do you bring your best work to the market?  You can have a great brand.  You can have a great product.  But if you're not strategic about leveraging your relationships, your product won't reach the people it needs to reach.That's why we're going to dive into how Amanda Holmes executed the most impressive launch I've ever seen- the release of the new edition of the beloved book she has co-authored with her father, The Ultimate Sales Machine.Despite having a major publishing deal, and consistent yearly purchases of the original edition, Amanda knew that the hard work she'd put into updating her father's legendary work would be wasted if she didn't take control of the sales of this new edition.So she sold so many books that the publisher begged her to stop a couple weeks before it was released!This is an exclusive behind the scenes look into a brilliantly orchestrated campaign by a a brilliant strategist that executed her own playbook to perfection.Amanda Holmes, CEO of Chet Holmes International, joined us to share:- why her team made the tactical decision to run this campaign using the strategies their company (and book) preach- how she enrolled an army of evangelists into the process by aligning with them- what she did to sell the book, herself, on a whirlwind conference tour- how hard it was to insert her personal passions into this project and why it made such a difference in her success- and much more!This content of this episode isn't the only special thing.  Amanda has become a great friend, advisor, and role model to me over the last couple years so having her on the 200th episode is a celebration of our special bond that I want to share with you personally.You won't want to miss this one!Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Amanda:On her LinkedIn: linkedin.com/in/amandajholmesOn her company: http://www.chetholmes.com/, http://www.ultimatesalesmachine.com/Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Support the show

Alan welcomes Emily Ford -  Founder of ITFactor with Emily Ford.  An ordinary girl from a small town.  Lots of turbulence growing up.  Wanted more in life like most people.  Sought out mentorship in her early '20s.  Stepped into leadership at 26, now on a mission, to help ignite people, build skills and mindsets, to help create other leaders.  The world desperately needs leadership. Emily is a serial entrepreneur who wants to help you navigate through the world of business and entrepreneurship.  One of her hardest lessons is learning how to break generational curses.  Grew up in a lineage of divorce and alcoholism.  Broke.  She decided to take ownership of her life and break the patterns of beliefs and addictions.  Once she had great mentors and learned what a great relationship is, Emily went on a mission to heal herself from childhood trauma.  She will not carry patterns, or trauma because she has taken radical responsibility to break the chains.  Alan says we tend to make a lot of excuses as to who, what, and why.    What is the It factor?  The inner section that has shaped you, experiences, passion, personality, and strengths.    The past doesn't have to determine your future.  Step into the new.  Refining ourselves.  Up next is Matt Durham - President of Brandless.- Brandless is about getting products that are exceptional at accessible pricing.  Equal or better than.  Brand less live more! is their motto.  How to make an impact on the world and family. What is the core of the company? Products that you put in your body on your body or around your home that supports wellness.  Health and wellness.  Over the last year, 6 brands, focused on nutrition, personal care, home goods, and green cleaning supplies that are chemical-free, clean beauty.  Mission to make a difference and be better together.  Brandless.com  Highly curated platform.  Better for you, your family, and the planet.  Closing out the show today is Amanda Holmes - CEO of Chet Holmes International.  Ultimate sales Machine.  Amanda relaunched the new and updated version of the book, Ultimate Sales Machine which was written by her father Chet Holmes.  It's considered to be the bible of business and sales.  Amanda added a chapter, or an encore, on how to live a rich and full life.  Through her journey of learning the family business that instead of doing 4000 things, just do 12 things 4000 times.  Later she discovered a letter written by her father that changed everything for her.  "All you need to succeed in business is to be pigheaded, disciplined, and determined", however, Amanda added the final piece to that statement, "All you need to succeed in business is to be pigheaded, disciplined, and determined to be the best version of you."  [00:00:00] Guest Emily Ford [00:05:54] Breaking Generational Curses [00:12:00] Refining Ourselves [00:18:51] Brandless [00:29:28] Final Chapter of the Ultimate Sales Machine [00:35:33] Best Version of You with Amanda Holmes

Alan welcomes Emily Ford -  Founder of ITFactor with Emily Ford.  An ordinary girl from a small town.  Lots of turbulence growing up.  Wanted more in life like most people.  Sought out mentorship in her early '20s.  Stepped into leadership at 26, now on a mission, to help ignite people, build skills and mindsets, to help create other leaders.  The world desperately needs leadership. Emily is a serial entrepreneur who wants to help you navigate through the world of business and entrepreneurship.  One of her hardest lessons is learning how to break generational curses.  Grew up in a lineage of divorce and alcoholism.  Broke.  She decided to take ownership of her life and break the patterns of beliefs and addictions.  Once she had great mentors and learned what a great relationship is, Emily went on a mission to heal herself from childhood trauma.  She will not carry patterns, or trauma because she has taken radical responsibility to break the chains.  Alan says we tend to make a lot of excuses as to who, what, and why.    What is the It factor?  The inner section that has shaped you, experiences, passion, personality, and strengths.    The past doesn't have to determine your future.  Step into the new.  Refining ourselves.  Up next is Matt Durham - President of Brandless.- Brandless is about getting products that are exceptional at accessible pricing.  Equal or better than.  Brand less live more! is their motto.  How to make an impact on the world and family. What is the core of the company? Products that you put in your body on your body or around your home that supports wellness.  Health and wellness.  Over the last year, 6 brands, focused on nutrition, personal care, home goods, and green cleaning supplies that are chemical-free, clean beauty.  Mission to make a difference and be better together.  Brandless.com  Highly curated platform.  Better for you, your family, and the planet.  Closing out the show today is Amanda Holmes - CEO of Chet Holmes International.  Ultimate sales Machine.  Amanda relaunched the new and updated version of the book, Ultimate Sales Machine which was written by her father Chet Holmes.  It's considered to be the bible of business and sales.  Amanda added a chapter, or an encore, on how to live a rich and full life.  Through her journey of learning the family business that instead of doing 4000 things, just do 12 things 4000 times.  Later she discovered a letter written by her father that changed everything for her.  "All you need to succeed in business is to be pigheaded, disciplined, and determined", however, Amanda added the final piece to that statement, "All you need to succeed in business is to be pigheaded, disciplined, and determined to be the best version of you."  [00:00:00] Guest Emily Ford [00:05:54] Breaking Generational Curses [00:12:00] Refining Ourselves [00:18:51] Brandless [00:29:28] Final Chapter of the Ultimate Sales Machine [00:35:33] Best Version of You with Amanda Holmes

Throughout her teens and early 20s, Amanda Holmes envisioned her life as a singer-songwriter.    But after completing her studies in music at USC's Thornton School of Music, Amanda's future drastically changed.   Her father, Chet Holmes, was diagnosed with cancer. Chet lost his battle with cancer, and his company, Chet Holmes International, was left without a leader. Enter 24-year-old Amanda Holmes, who has suddenly inherited her father's business.    Amanda overcame the initial fears associated with taking over her father's business with the help of a guru she met through Divine Bliss International. Holmes worked through the limiting belief that she was, “just a singer, not a saleswoman.”    Over time, Amanda's experience and confidence within the business grew, and in the past few years, she worked hard to adapt her father's teaching materials and book to be relevant for the 21st century, removing sections on mailers and faxes and adding tips on engaging with customers via email and the internet.   In this episode of Money Loves Women, join Dr. Deborah Ekstrom and Amanda Holmes to learn about the power of storytelling in sales, the importance of coaches in defining your professional vision, and Amanda's secret to success: pig-headed determination and discipline.   Topics Discussed: Sales Inheriting a family business Determination & Discipline Sales Strategy - Dream 100  Mindset Development Importance of Coaches   Resources:  Amanda's LinkedIn Chet Holmes International Website Chet Holmes International LinkedIn Divine Bliss International Inc Article: “At 24, This Recent College Grad Became the CEO of Her Father's Company and Hasn't Looked Back Since” The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies For more information on how to achieve financial freedom, personal mastery, and professional success, please visit https://moneyloveswomen.com/.

What do you need to succeed in business? According to my guest Amanda Holmes, it's “pig-headed discipline and determination.” Amanda Holmes is CEO of Chet Holmes International (www.chetholmes.com) and is the daughter of the legendary Chet Holmes. Chet was America's top marketing executive, trainer, strategic consultant, and motivation expert, working with over sixty of the Fortune 500 companies with a client list that included American Express, Wells Fargo, Morgan Stanley, Pac Bell, Estee Lauder, Merrill Lynch, Citibank, Xerox, among over 250k other businesses worldwide. Ten years ago, Chet unexpectedly passed leaving Amanda as the heir at 24 years old with hundreds of staff and zero succession plan. After a rough beginning, Amanda has merged her father's proven process with her own forward-thinking ideas to connect the old-school sales process with hybrid online and offline instant gratification short attention span we see of consumers today. In the first two year of taking helm of the company, Amanda increased leads by 1176%, and doubled coaching clients two years in a row. Amanda has been featured in Inc, Entrepreneur, Forbes, ABC, as well as spoken on stages for some of the biggest names in the industry including Berkshire Hathaway, Traffic and Conversion, and HubSpot's Inbound.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Before we get started with this amazing conversation, I want you to take a minute and imagine yourself at 24. What were you doing? What were your goals? Dreams? Amanda Holmes, CEO of Chet Holmes International, had just lost her father and realized that she was going to have to take the helm in his multimillion dollar company. Unlike most legacy business stories, Amanda had not been prepped for this eventuality. Instead she'd been working as a singer songwriter and when her father passed she was completely overwhelmed.  With the help of her guru however she found the confidence to lean in and persevere. She helped bring her company's sales process online, completely changed the overall culture, and led them to massive increases in sales and growth.  What was behind it all? An unending commitment to do things in a way that felt aligned with love, compassion, humility, and understanding. Listen as Amanda shares what it took for her to become the CEO she is today, to re-release The Ultimate Sales Machine, and to continue to persevere and inspire others to do the same. This conversation was a blast and you won't want to miss it!   Show Notes: [01:03] Take a minute and think back to what you were doing at age 24. Were you at the helm of a multimillion dollar company?  [04:03] Amanda shares her story and her journey to becoming the CEO of her father's company.  [05:29] At what point did she find out she was going to be taking over the company?  [08:57] When did she realize that she could step into the role and own it?  [12:35] What has she learned about leadership over the years?  [17:34] How she completely shifted her mindset around sales.  [21:09] The steps she has taken to retrain her people and update all of their backend products.  [24:42] Amanda shares what it took to finish the last chapter of the re-release of The Ultimate Sales Machine.   [28:21] What her dad shared in a letter she found about how he increased sales exponentially and the ways it meshed with what her guru was teaching her.  [32:46] Learn about the Dream 100 list and how it's helped so many companies double down on sales.  [36:33] Connect with Amanda. [38:14] The advice she would give 24 year old Amanda if she could.    Connect with Amanda: Website  |  Twitter  |  LinkedIn  |  Instagram The Ultimate Sales Machine   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page

In today's world of social media and constant online connection, it's more important than ever to build relationships with potential customers. But with so much noise, how can you make sure you stand out and get quality leads? Amanda Holmes, CEO of Chet Holmes International, sits down with host Katie Richardson to share her top tips for using social media to build relationships. Make sure you're top-of-mind when your potentials are ready to buy on this episode of What's Working Now.3 Key TakeawaysYou don't want to build rapport with everyone. Amanda shows how to identify and focus on your REAL ideal client so that you can make contacts that will double your sales. Follow Amanda's mantra: get in their face, place, and space. This means frequent commenting on their social platforms and showing up where they attend. If you're approaching your ideal client and talking about yourself, you will NOT gain leads. Instead, relate to what interests THEM.ResourcesVisit ultimatesalesmachine.com to purchase the book and get access to the 47 point ideal client checklistInstagramTwitterLinkedInAbout AmandaAmanda Holmes is the CEO of Chet Holmes International, a company that specializes in helping businesses double their sales. She took over the company at 24, after her father passed away from cancer. Since then, she has grown the company significantly, and is passionate about helping entrepreneurs grow their businesses.Amanda realized that the key to success was understanding who her ideal client was and focusing on them. She created a system called the Dream 100, which involves focusing on the 100 people who could change your world.

How important is content creation to your business? For Luis Camejo it is his business!From being a star soccer player from Venezuela to co-hosting a top ranked podcast called Content is Profit, Luis joins me to share his journey and the role that content creation has contributed toward his success. In this episode you'll learn....Luis' journey through entrepreneurship and how consistency played such a huge role in his successThe importance of creating a content ecosystem and why every business needs to think like a media companyHow to create content without friction and the frameworks that will help keep you consistent If you're looking for some inspiration that will keep you motivated to create content that inspires your audience without leaving you feeling bogged down, this is the episode for you.   About Luis Camejo of the BizBros: After their last opportunity to become professional soccer players, BizBros Luis and Luis needed a way to fund their life outside of Venezuela and help their family...while making an impact.Years of building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more lead the BizBros to bridge the gap between your content and your revenue. Follow Luis on the 'Gram and listen to the Content is Profit podcast. 

Amanda is the CEO of Chet Holmes International and it is a force of power that was created by her own father Chet Holmes. Chet Holmes began his success after working for billionaire Charlie Munger. At 24 years old Amanda stepped in as leadership in the company to continue the legacy her father left behind. Amanda, at first, did not believe she was fit to take on the role of CEO until she started to put herself around the right people that spoke life into and her ability to do anything she sets out for. Amanda's leadership has led the company to continue to experience exponential growth year-over-year. Where To Find Amanda Holmes: Twitter: @amandaholmes Instagram: @amanditaholmes Website: ChetHolmes.com

Did you know that 80% of your revenue comes from just 20% of your client base? The Dream 100 Strategy will help you target those fewer, but bigger buyers. It's based on principles of modern selling, and when implemented correctly, it can help you achieve success like never before.  In today's episode, Amanda Holmes of Chet Holmes International will share how to use the Dream 100 strategy and become the ultimate sales machine! You will also learn about: The attention span of modern consumer Trends in the modern-day selling Should you educate for free? The Dream 100 strategy How to find the Dream 100 How to craft a message to your Dream 100 Resources to help businesses grow revenue The heartwarming story of an entrepreneur continuing her father's legacy Being a purposeful entrepreneur About Amanda Holmes She is the CEO of Chet Holmes International, which has worked with over 250,000 businesses worldwide. At the age of 24, she inherited her father's multimillion-dollar enterprise, which specializes in helping companies double their sales. Amanda has merged her father's proven process with her own forward-thinking ideas to connect the old-school sales process with hybrid online-offline instant gratification, the short attention span we see in consumers today. Amanda's mission is to teach the last and most crucial message her father never got to reveal to radically change the lives of those passionate about success in sales.  Amanda Holmes Website  Get her book: The Ultimate Sales Machine (New Edition) Amanda Holmes LinkedIn

In this podcast episode with Amanda Holmes, CEO of Chet Holmes International we discuss her leadership journey after being thrust into the top position when her late, great founder Chet Holmes (Author of the NYT cult classic "The Ultimate Sales Machine") passed away, and how servant leadership is not a tagline, but must be lived authentically each and every day. --- Support this podcast: https://anchor.fm/richard-outram/support

What if you could create the finest, most profitable, and best-run version of your business?There's no catch: it is feasible.All you need is to go straight to the point and focus on twelve key areas of improvement (always practicing them over and over with pig-headed discipline).This is how the legendary sales expert Chet Holmes' The Ultimate Sales Machine came into being 15 years ago, standing today as essential reading for anyone who wants to transform their organization into a high-performing, money-making force.Are you all set to improve the way your biz operates by solely devoting your time to crucial aspects?We invited Amanda Holmes, CEO of Chet Holmes International and sought-after keynote speaker, to share with us the framework by which the Holmes legacy has helped over 250,000 companies worldwide (including Fortune 500 enterprises) to become number one in their industry.Listen to this episode of Conversations at The Edge with Amanda Holmes to discover the keys to doubling your sales faster.

How can you use your social media profiles to build your credibility? In this episode, we talk about an article by Inc.com which is about the inspiring story of how 24-year old Amanda Holmes (CEO of Chet Holmes International) took over his father's company and brought it to new heights. This article has been shared and featured across her social profiles and presentations because it helps to add credibility and provide value to her specific audience. Remember, the content you post on your social media says a lot about you and could assist in setting the tone for further engagement. So, can you find a press piece or a testimonial about you that you can share to your socials right now? If you already have high-performing content, it's time to leverage it across your socials. With a little creative reformatting, these posts can propel your business to success by increasing your credibility, which leads to higher sales and revenues! It can make a world of difference. ;) To grab your cop(ies) of the new edition of The Ultimate Sales Machine with limited time bonuses, visit www.ultimatesalesmachine.com Connect with us: https://www.Instagram.com/UltimateSalesMachine https://www.Facebook.com/UltimateSalesMachine https://www.Twitter.com/ChetHolmes https://www.Linkedin.com/company/chetholmesinternational/ Website: https://chetholmes.com/

Ready to master every area of your life? Using lessons from billionaires, Fortune 500 companies, and 250,000 companies served by Chet Holmes International, today, in an amazing conversation with CEO Amanda Holmes, we dive into:How Amanda has helped thousands of professionals ignite productivity and sales, while keeping a proper mindsetThe 6 time management secrets of billionaires to increase productivity by 500%. What meditation really is and how just two minutes can transform a state of mind to cut stress levels in half.Amanda's secret to making it through a really challenging time when her father died and her eventually taking over the multimillion dollar empireA preview of an updated version of The Ultimate Sales Machine, including how her father created more wealth in six months than in the previous eight years combined.Amanda is CEO of Chet Holmes Int'l, which has worked with over 250,000 businesses worldwide. At age 24 she inherited her father's multi-million dollar enterprise & supports, Divine Bliss, a non-profit dedicated to providing natural remedies to disease through positive thinking, healthy eating, and abundant living. Links & Resources mentioned on this podcast, show notes & transcript can all be found at: https://livefitignitechange.com/amanda Episode timestamps:[3:01] Introducing today's guest, Amanda Holmes[4:12] What sets successful companies apart? [5:41] Mastery is not doing 4,000 things, but doing 12 things, 4000 times[6:53] How fulfilling her destiny would not have happened without Amanda's spiritual guru[8:46] From ignorance to bliss. From darkness to light & finding the right answer for you.[10:48] Take your candle and go light your world + the open the light within movement[14:15] When attention is distracted & the importance of staying present [16:48] The true definition of meditation + how it works with your monkey brain[19:05] Saying something positive with a melody is more effective than traditional silent meditation[20:42] Cutting your stress level in half in only 2 minutes[24:21] The 6 time management secrets of billionaires to increase productivity by 500%[28:19] Preview to the updated version of the Ultimate Sales Machine[31:15] Amanda's top book recommendation: The Autobiography of a Yogi[34:57] Connect with Amanda - - - Igniting change + helping others live fit through Inrive Performance Nutrition & the Live Fit, Ignite Change podcast. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

In this episode of the Impact with Don Wenner podcast, Amanda Holmes of Chet Holmes International shares her insights on having the most productive day of your life. She discusses the significance of setting priorities, scheduling time for essential tasks, and taking breaks throughout the day. Amanda also shares her tips for dealing with distractions and staying focused on what's important.

Amanda Holmes is the CEO of Chet Holmes International, a company that helps businesses improve their online user experience, generate more traffic to their websites, and increase sales. The organization was founded 25 years ago by Chet Holmes, an acclaimed corporate trainer, strategic consultant, motivational expert, and lecturer. Chet worked with over 60 of the Fortune 500 companies and also authored the best-selling book, The Ultimate Sales Machine. Now, Chet's legacy continues with his daughter, Amanda, who has been working with the company since she was 24 years old. In this episode… Today, there are 3.8 billion more social media users than there were 15 years ago. So, with all the clutter in the online space, how do you grab the attention of your target audience — and turn that attention into sales? We may live in an attention-deficit society, but business leader Amanda Holmes has identified the top two ways to stay top-of-mind with consumers. As she says, it comes down to finding the market data that speaks to your audience and using that research to create a memorable core story. Using this strategy, she's helped clients generate millions of dollars in sales within just weeks. Now, Amanda is here to share the first steps to leveraging this method in your business. In this episode of Growth to Freedom, Dan Kuschell sits down with Amanda Holmes, the CEO of Chet Holmes International, to discuss the ultimate strategy for building awareness and growing sales for your business. Amanda explains why market data outperforms product data every time, how to develop a core story that stands out to consumers, and what business leaders need to know about the “buyer's pyramid.” She also shares her experience carrying on her father's legacy after his passing. Stay tuned.

Jerrel Benjamin: One of Chet Holmes International's highest demand Coaches, Coach Jerrel. He has had nine different companies. Three international seven figures and eight figure companies. And in coaching, has assisted businesses that go all the way to a billion and beyond. He gives a valuable insight into the difference between CEOs that succeed or fail. We call it, Jerel's pie of knowledge: draw a circle, carve out 1% of that pie, only 1% is what you know you know. Now draw another piece at 4% of the pie, that is what you're trying to learn, and the remaining 95% of the pie is what you don't know you don't know.

Amanda Holmes is the CEO of Chet Holmes International, a privately held company founded by highly publicized thought leader, Chet Holmes. The organization aims to help small to medium-sized businesses grow faster, better, and smarter. They have assisted over 250,000 businesses worldwide. It's the home to The Ultimate Sales Machine book, which was voted in the top 110 most recommended marketing and sales books.  Troy Aberle is a Coach for Chet Holmes International. He's worked with many companies and helped them sell over $400 million. He's used methodologies from Chet Holmes International to sell $12 million to prospects that were not interested and sold an entire year's quota in one week. He also runs a life and business strategy company. In this episode… How do you double your sales in 12 months? Will you increase marketing spending to reach more potential customers for more sales? What if there's a way to double your sales and not spend more on customer acquisition? The Dream 100 is the fastest, least expensive way to do so.  The Dream 100 is the strategy that has doubled the sales of more companies than any other. It is based on the principle that there are fewer better buyers than there are all buyers. That means marketing and selling to your Dream 100 is cheaper than marketing and selling to all buyers. Unfortunately, many people do not understand the concept of Dream 100 and how to use it to multiply their sales. Don't want to be one of them?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Amanda Holmes and Troy Aberle, both from Chet Holmes International. They discuss the elements of a Dream 100, why it is the fastest and least expensive way to double sales, and how to find your Dream 100 and market to them. Stay tuned.

As entrepreneurs, we're always looking for ways to build authentic relationships all while boosting our sales...but it's hard to do at scale! This is exactly why I reached out to the expert on the Dream 100 framework, Amanda Holmes, the CEO of Chet Holmes International.If you don't know  Amanda (you should!) but you probably have heard of her late father, Chet Holmes, who wrote The Ultimate Sales Machine (a NYT Bestseller and voted one of the top 10 most recommended sales books of all time).Since his passing, she's doubled the profits of the company (multiple years in a row!!!) all by following her dad's formula for success!In this special live show, we're diving deep with Amanda to discuss: ⭐️Core Story - how to educate your market and reset the buying criteria wildly in your favor⭐️The Dream 100 - how focusing on the very best, key clients in your market can double your sales in 12 months⭐️Pigheaded discipline - success isn't about doing 4,000 things, it's about doing 12 things 4,000 times (or, as I like to say, a fox chasing two rabbits catches none)If you want to boost your bottom line while interacting with your ideal clients, you're going to love this episode with Amanda!Connect with Amanda:On her Linkedin: https://www.linkedin.com/in/amandajholmes/On her company: https://chetholmes.com/Don't miss out on all the good stuff that is coming your way!

In this episode, I talk with Amanda Holmes, CEO of Chet Holmes International, founded by her father, Chet Holmes.Together we discuss her father's book, The Ultimate Sales Machine, including one of its most popular, and timeless strategies, the Dream 100, and more!Listen to the full episode now to learn more about the mindset and strategies you can use to increase sales and grow your business!--------Can you imagine what it would be like to double your sales year after year?You might believe that would be difficult at best, and you might even feel like that would be impossible...But would you believe me if I told you that it feels difficult or impossible because of your mindset?If you find yourself struggling with those limiting beliefs, this episode is for you!In this episode, I interview Amanda Holmes and discuss how she learned to reframe her mind to step into the role of CEO of Chet Holmes International at just 26 years old and how her company has helped countless clients double their sales year after year using their 12 Core Competencies.  In this episode, Amanda and I cover:What it took for Amanda to step into the role of CEO at just 26 years oldThe Dream 100 in practiceWhy you shouldn't rely solely on tacticsWhat the single biggest mistake in sales isThe importance of offer positioningWhat three things you must have to create a solid offer If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;)  — SUBSCRIBE & FOLLOW —Subscribe to Dan's YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan's Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan's team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Things I Learned Scaling My Coaching Business To $25?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.comClick here to learn more about How To Think — TRANSCRIPT —Dan Henry (00:00:08): Hey everybody, Dan Henry here. Welcome to the How To Think podcast, the show where we dissect the inner workings of the human mind and learn how to achieve anything in business or in life. By changing the way we think. We bring on some amazing entrepreneurs, authors, thought leaders, and people that just know how to think and get stuff done. And today we have an amazing guest. Amanda, how you doing? Amanda Holmes.  Amanda Holmes (00:00:39): I can't wait. It's such a good intro.  Dan Henry (00:00:41): Thank you so much. So, so real quick, I'll do you know, I'm not much for intros, right? But you know, you are the CEO of Chet Holmes International, and Chet Holmes is your father. Who wrote, of course, the amazing; one of the most amazing sales books ever The Ultimate Sales Machine. The originator of what a lot of people now use quite a bit to grow their company, The Dream 100.  Amanda Holmes (00:01:09): Yes.  Dan Henry (00:01:09): And all that jazz, all that cool stuff. You've, and to be fair, you took over the company at 24.  Amanda Holmes (00:01:19): Yes.  Dan Henry (00:01:19): You doubled sales year after year. We're going to get into all that. But the first question that I have to ask you is, did you play all the instruments on When Grapes Turn Into Wine?  Amanda Holmes (00:01:34): No.  Dan Henry (00:01:35): You didn't. Okay. Well, definitely you definitely sang beautiful. You wrote the song. You played it. So I'm a guitar player. You know, that we talked about that before we went live and I listened to it. I thought it was great. Good production. Did you play, other than vocals? Did you do anything on it?  Amanda Holmes (00:01:53): No. Well, you  Dan Henry (00:01:54): Well, you wrote the whole thing. That's pretty darn good. Amanda Holmes (00:01:57): So I was a gymnast first, and then in my junior year of high school, I thought, oh, maybe I'll do singing. And then by senior year I already had my first record. And then in college I had four records, but all of the people around me were like amazing musicians. I went to USC Thornton, school of music. So it's like top. You either go to NYU or you go to USC or Berkeley school of music. So they were the best. And I looked around and went, I've only been doing this two years. I think this might be good if you guys play and I'll just sing and write.  Dan Henry (00:02:30): Well, that's fair. That's like knowing your role, knowing, staying in your lane, you know. That's amazing. That's amazing. So let's go back to cause a lot of people, you know, have read this book, which is again an amazing book. And I also believe a lot of people haven't read it and they've heard of it. You know how many people they say I'm going to read a book and then that book becomes a paperweight, you know? But a lot of people do know what The Dream 100 is, which, you want to play game?  Amanda Holmes (00:03:05): Absolutely.  Dan Henry (00:03:06): Let's play a game. Okay. So I'm going to explain to you what I think The Dream 100 is based on, you know, my limited understanding and what probably most people understand it as. Very, very like primal, very simple version. And then you're just going to tell me how stupid I am and how bad, how wrong I had it and that I'm going to get amazing value out of that. Trust me. So let's and by the way, before I get into this, I think a lot of people need to know your company has trained over 240,000 CEOs. And the main, I mean, I know you guys help with a lot, but the main thing is to increase sales.  Amanda Holmes (00:03:46): Yes. 12 core competencies on doubling sales.  Dan Henry (00:03:48): 12 core competencies on doubling sales. And would you say one of them is The Dream 100, or at least that's one, one of them is Dream 100.  Amanda Holmes (00:03:54): Yes.  Dan Henry (00:03:54): Okay. So let me sort of see if I can jump into this and okay. So The Dream 100 is where you find somebody that you want to sell to usually a big fish, right? Yeah. You just like, maybe it's the CEO of a company or whatever, and you research them and you figure out what they're into. You know, maybe they're into fishing, maybe they're into Marvel, I don't know, whatever. And then you send them this really amazing gift. It's either going to be really expensive or really thoughtful or both. And you get their attention because nobody opens a letter, but they always open a package. And they look at the gift, maybe it's a laptop. And then when they open it up, you're like, Hey, whatever. And then they go, well, who the hell sent me this? You know? And then they look at it and it opens up the conversation. And if you're clever enough, you can at least establish contact with somebody that you normally could never get past the gatekeeper. Am I somewhat on the same? Somewhat in the ballpark?  Amanda Holmes (00:04:53): Yes. Yeah.  Dan Henry (00:04:56): Okay. So that's essentially, I mean, obviously there's a fine art to it.  Amanda Holmes (00:04:59): Okay, so it's the fastest least expensive way to double sales because there's always a smaller number of better buyers than there are all buyers. So marketing and selling to them is cheaper than marketing, selling to all buyers. So how do you find that dream; my father called it The Dream 100. It could be The Dream One.  Dan Henry (00:05:14): Sure.  Amanda Holmes (00:05:15): I just recently saw a client of ours. They were at 60 million, they had 950 clients that produced that 60 million, but 900, I'm sorry, 969 clients 950 of which produced only 9% of their revenue. So 13 of their clients produce 91% of their revenue. So instead of going after another 900, they only led an intensive effort to one client. And that one client produced them a hundred million dollars.  Dan Henry (00:05:44): The big fish.  Amanda Holmes (00:05:46): And they doubled sales with one client.  Dan Henry (00:05:49): And that, that comes back to using the right bait and being in the right waters.  Amanda Holmes (00:05:52): Absolutely. Yeah. You did a good job of picking out some of the great things about it. So my father did it with lumpy mail and that's kind of progressed over time. There's also ways to do it on social. There's also ways to write, just being the bright spot in their day, adding value, being something of interest to them. So lumpy mail is one of those ways that we do.  Dan Henry (00:06:12): So I actually, you know, Russell Brunson, he invited me last year to speak at his conference. FHL and so I got to speak in front of like, I don't know, whatever. It was five to 6,000 people. And of course when people bought my stuff.  Amanda Holmes (00:06:26): Awesome.  Dan Henry (00:06:26): We probably did at least $2 million from that. So I was very thankful. So I was thinking to myself, well, for some, I don't know how I stumbled into this, where he asked me to speak, but I was like, I never sent him a gift, a Dream 100 gift. So I was like, let me retroactively do that because I don't think anybody does that. So I got him a Yoda, a life-size Yoda. Cause I know he's super into star wars. His kids are super into star wars. So I, and this was like right after this was Corona.  Dan Henry (00:06:54): So it was like, it took forever to get this fricking Yoda over to him. And they accidentally shipped it to me first. So they shipped it to me. So then I like put a, so then, you know, I got to like deal with that. And it's like this freight thing at my house. And so I put like a little note in and I bought like, RussellsYoda.com. And I was just like, listen, this is just me saying, retroactively Dream one hundreding you and saying, thank you for letting me speak at your stage because we had a lot of money. So I sent him that and he was very grateful, but I just thought, I was like, oops, I probably should've sent him something first. And I, cause I go back to that book and I'm like, you know what, let me see if I can like, correct this. So  Amanda Holmes (00:07:36): I love that story. That's so good. But it's also interesting. So my father, when he originally did it, he wanted to spend the least amount of money possible. Like he would get the stupidest little, like one time. I remember the day he found OrientalTrading.com. You can order lots of random, like a Rubik's Cube...  Dan Henry (00:07:53): I remember that. I remember that magazine be careful though. It's 2021. We may not be able to say that anymore. But, but no, I remember that magazine. Yeah.  Amanda Holmes (00:08:02): So that year we got 300 presents for Christmas because my dad went on OrientalTrading.com and bought the most ridiculous amount of things.  Dan Henry (00:08:12): He didn't go cheap on toilet paper, did he?  Amanda Holmes (00:08:13): Oh, he was, he would not buy anything brand, you know, designer, anything we got knock, I don't know about toilet paper. He wasn't buying our toilet paper. It was our assistant.  Dan Henry (00:08:24): Okay. Yeah, because there's some things you don't go cheap on. Heart surgery and toilet paper, Just saying, you know.  Amanda Holmes (00:08:32): So he was always about how do I find the cheapest things? It's just about changing that dynamic. But what it's evolved to now is because we have so much more ability to understand who a person is because they put everything online. Now we can get better about giving them something that would really mean something to them because he created it 30 years ago. Right. He was doing it 15 years ago. He passed nine years ago. And between the last nine years now we share everything on the internet. So you can be much more tactical about that.  Dan Henry (00:09:02): Let me, let me ask you kind of a, if you don't mind, it's a somewhat personal question.  Amanda Holmes (00:09:08): Happens all the time, yes, please.  Dan Henry (00:09:10): Look I remember when I was 24, right? I was, I was driven, you know, I didn't really get really driven till I was like 28. But I was, you know, I was being 24. I was, you know, drinking, going out, smoking weed, going to concerts.  Amanda Holmes (00:09:29): Were you at the pizza? You were running the pizza place at that time?  Dan Henry (00:09:31): Yeah. I mean, it was cheap weed, but you know, I mean, I was, you know, I was going to SevenDust concerts and I was hanging out and I was just being, you know, I mean, I was still trying to build my business and I didn't really have business then, but I was still trying to like figure things out. I had a couple of businesses that came and went, you know, but I was, I was being 24. I got started a little late. I wasn't that like 18 year old kid who was like, I'm going to be a millionaire. Like I said that, but it was like, yeah, I'll be a millionaire, but I wasn't really putting the effort in. At 24 to take over, not just a company, but a legendary company; a company that, I mean, it's not Joe, the rags man's fricking lemonade stand, you know, it's Chet Holmes International, legendary. I mean, what, I mean, how did you feel filling those shoes quickly like that and stepping into that role? Or were you already kind of in that, you know, or did you like hop off the party bus and go right into it?  Amanda Holmes (00:10:34): I was never so good at partying, I was very focused always, but I was a musician at that point. So my father got diagnosed with leukemia and he didn't spend one night in the hospital alone for a year and a half. It was between me, my mother and my brother. And he would have night sweats. So we'd be up all night with him and all of that year and a half, never once did he sit me down and say, these are my companies, these are what they, this is what they do. These are the people that run them. This is what I want for my companies. Right? None of that, we were just spending time together. Yeah. And there was no plan for that whatsoever. Like I'm sure my dad, if he were still here, he'd be like you did what? It would be pretty odd.  Dan Henry (00:11:16): So he didn't even expect you to do this?  Amanda Holmes (00:11:17): No, there was no plan for it.  Dan Henry (00:11:19): Did you just kick the door down and say, listen, Amanda is in charge now.  Amanda Holmes (00:11:25): Well, it puts things in perspective because for a year and a half, every day was Chet's going to die. This is what's going on. You know, it was life or death every day in the hospital with him and trying to find an alternative for him. So that was my context to then coming into this. Right? Well, well, so a, when things got even as difficult as they were, I'm like at the end of the day, nobody is dying. Like our business, like the worst that could happen is that I lost my father. Like that to me was the worst. So that had already happened. So whatever happens here, we can work it out. Right?  Dan Henry (00:12:03): Now, hold on a second. That's an amazing way to think about it.  Amanda Holmes (00:12:06): It's an important thing.  Dan Henry (00:12:07): I think a lot of people, whether they're entrepreneurs, whether they're authors, whether there's thought leaders, whether they want to be a sports star, whether they want to be a famous, whatever it is, if they want to achieve some sort of success, they, you know, a lot of times it's all about the meaning that we associate with events, how we define events and how we redefine events. So, you know, you being able to, some, another person may completely have a different definition of that. You know what I mean? But you gave it a definition that ended in a positive result. I mean, how important do you think that is?  Amanda Holmes (00:12:41): Absolutely. So I had looked to hire three different CEOs. I hired CMOs, CTOs, CFOs, just trying to fill the void. That was my father. I mean, he wasn't working in the day to day for years. Obviously it was all the sales team and there was a whole...  Dan Henry (00:12:56): So he was already out?  Amanda Holmes (00:12:56): Yeah, yeah. I mean, he was mostly just the direct reports would report to the CEO and the CEO would report to my father. So it wasn't like anything would really change. It was just like, as if a body no longer had a heart, it was just void of that, that founder. Right. So I'm trying to find all these different pieces to fill that, that hole. And I actually climbed Kilimanjaro. I went on the CEO retreat where it was like...  Dan Henry (00:13:22): The mountain?  Amanda Holmes (00:13:22): Yeah, yeah.  Dan Henry (00:13:24): Okay. Wow. I, well now I feel inferior. My, my best story is like, you know, going on a brisk walk  Amanda Holmes (00:13:34): I'm sure you have great stories.  Dan Henry (00:13:35): Not on Kilimanjaro.  Amanda Holmes (00:13:37): So it was one of my staff. We were at an event and it was actually a business mastery and he goes, you know, Amanda, I'm about to climb the largest freestanding mountain in the world. It's in Africa. I think you'd actually have a fun time. You should come. And I went, okay.  Dan Henry (00:13:53): It's whatever, sure let's do it. Yeah. Let's light ourselves on fire while we're at. It's fine.  Amanda Holmes (00:13:58): It was very bizarre, my thoughts were not really quite clear at that time. So Friday I get home, Saturday and Sunday, I buy all my equipment. Cause I'd never hiked that, anything before Monday I'm in Africa. And the first two days I am literally dying because it turns out that what's difficult about climbing is that people that smoke cigarettes, they have an easier time because your ability to breathe is restricted.  Dan Henry (00:14:27): Wow.  Amanda Holmes (00:14:29): Yeah. So Olympic athletes could have a hard time with altitude sickness because they're not used to not having breath. Whereas you look at me, my background, I was a singer. So I learned breath control like massively, right. I am certified yoga instructor. So I know breath so much.  Dan Henry (00:14:45): I wonder how many mountain climbers are going to start smoking now they've heard that.  Amanda Holmes (00:14:50): I'm sure they know it. I mean, you really have to practice it. So I was terrible from day one. I could barely get up that freaking mountain. And I shared, We were around a campfire the second night and I go, guys, I hate to break it to you. But I've realized that I hate hiking.  Dan Henry (00:15:09): I love how direct you were, and in such an eloquent way,  Amanda Holmes (00:15:14): They all looked at me like I was literally crazy. Cause they all had it on their bucket list for years. Right? Their lifetime.  Dan Henry (00:15:20): You like, you're crazy. The people that are climbing this mountain, but you're crazy. Got it.  Amanda Holmes (00:15:25): Well, because I hadn't thought it through. And I'm like, I hadn't really thought this through. I realized I hate hiking and I didn't know how I was going to get up that mountain literally. Yeah. I didn't know how I would do it. So then something clicked in me that I realized, oh, maybe I don't have to hike. Maybe I could just dance because I love to dance. And I love music. I've always been a dancer along with my music.  Dan Henry (00:15:47): What kind?  Amanda Holmes (00:15:49): I studied salsa, pretty intensively. Hip hop. I grew up on hip hop, like eight years of hip hop. So instead, now I'm sitting there and I'm like, either I changed my mind frame about this or I'm going to have to give up and I will not freaking give up on this. Right. So then I start singing. I have this personal,  Dan Henry (00:16:10): I'm just imagining you singing and dancing up this mountain. And I just said they were crazy. I retract.  Amanda Holmes (00:16:17): Well, no, no, no. So, I just recently written the song and it goes, forget the heavy load. So it had a really, really slow beat. So nobody could tell that I was dancing, but my head was going and nobody could hear me because I had all these masks on, right, cause it was really cold, but I'm singing my song and I'm moving my head and this is my mantra and it got me through the thing.  Dan Henry (00:16:42): I'm so wishing I brought a guitar right now because you have the mic. Wow. That sounded amazing. Did you sound that amazing when you were going up the mountain?  Amanda Holmes (00:16:52): Absolutely not, no.  Dan Henry (00:16:57): Oh man. That's incredible.  Amanda Holmes (00:16:59): But to circle it back, just to finish, the point is that change in my mind frame helped me to come back. And that's when I stepped in as CEO and said, okay, I'm going to do this. That was really a pivotal point because I also couldn't get up alone. I had to have help two African men, one by the name of Donut, that like assisted me when my eyes were rolling to the back of my head. I like literally couldn't walk. There was a guy that had died that day and was like, his body was laying all this.  Dan Henry (00:17:28): Oh yeah, that's fantastic. This is, what event is this? I'm going to put it on my do not go list.  Amanda Holmes (00:17:32): Yeah, every time people are like, I'm thinking about it. I'm like, yeah, I would never do that again. But it shifted my belief system around what I could do in my business. So I walked back and said, I didn't walk back. I flew back to the United States, and I said, let's do this. So that was a big point.  Dan Henry (00:17:49): So you redefined the problem. You found a way I can just hear like Jeff, Goldbloom saying life finds a way. You found a way to get up that mountain by channeling something that you loved. Because I mean, would you agree that if you're in a positive state of mind, if you're in, I mean, how often would you, you know let's say you're on your way to dinner and you're having a fantastic dinner with a friend or a significant other or whatever. And then on the way there, somebody like cuts you off, screams at you, like, you know, scrapes your car door, whatever. And you get into this argument, like you're in a bad frame of mind. Do you think that dinner is going to go as smoothly and nicely as if you were just, it's just butterflies and rainbows as you were driving down, right?  Dan Henry (00:18:38): No. So, so like you were in this frame of mind, like, Hey, I can't do this. This is nuts. These people are crazy coming up, Kilimanjaro, dead guy on the side of the fricking mountain, you know, but you had to do it. So you re you redefined it as I'm going to sing. I love to sing and dance. So I'm going to singing, dance my ass up this mountain past all the dead people. So I mean, you know what, it really freaked me out. Is you ever seen a weekend at Bernie's?  Amanda Holmes (00:19:07): No.  Dan Henry (00:19:08): You've never seen weekend at Bernie's? It's a movie where they had, I forget the exact plot, but this guy dies, his name's Bernie and they needed him to do something like right before he died. So they, like, they take him all around town and they're like holding him up and he's like this and they're like moving his arm. It was ridiculous movie, but I was just seeing you up the side of the mountain and singing and dancing. And then the dead guy on the mountain just starts doing this. I'm sorry. I smoke entirely too much weed. Okay. So, so, so, so here's the question. You went back, you, you took over Chet Holmes international. What's the first thing you did?  Amanda Holmes (00:19:56): Well, even before that, I would say the first thing I did was listen. So I think a lot of people, especially if you're changing positions or you're coming into a company and you just kind of say, here's what we're going to do, nobody will respect you. So I started by listening and asking lots of questions and the more questions I asked, the more they kept saying, oh, ask more questions. You're onto this. Right? You're understanding what's going on here. So I would say before that that's a predecessor.  Dan Henry (00:20:23): So you, you weren't that classic, like a Richie Rich, Macaulay Culkin, or whatever that walks in and just takes over and you know, like puts his feet up on the desk, like, all right guys, it's my company now.  Amanda Holmes (00:20:35): Absolutely not.  Dan Henry (00:20:37): Got it. That's good to know.  Amanda Holmes (00:20:40): And then I also think so I study under an Indian Saint. She's actually not too far from here. Her full title is [inaudible]. But I call her Guruji.  Dan Henry (00:20:55): I'm going to need to write that down.  Amanda Holmes (00:20:57): Yes, it's a good one. So I study under her and she just kept saying that if you come from service, that's the most important thing you can do. And if you can be a conduit of something positive, then you'll get through all of it. So that was really, it's not about me. It's not about the fact that I'm a 25, I think. So I stepped in as CEO at 26. So for a year and a half, I really looked around, tried to hire different people, and scrambled to find some kind of solution.  Dan Henry (00:21:26): So what was your role from 24 to 26?  Amanda Holmes (00:21:28): I was chairwoman.  Dan Henry (00:21:31): Ah, so kind of like, it was, it was just...  Amanda Holmes (00:21:35): A complimentary title.  Dan Henry (00:21:35): Right, right. Gotcha. Was there problems that you needed to solve?  Amanda Holmes (00:21:42): Absolutely.  Dan Henry (00:21:43): I mean, there's always problems you need to solve, but there were, was there something fundamentally that you deep down in your core knew that you wanted to change direction or you wanted to fix, or you wanted to, to grow?  Amanda Holmes (00:21:52): At that time it was just, you know, everything's on fire. We need to solve some serious issues. Like, so I stepped in a CEO. The week that I stepped in our merchant services stopped paying payroll. So like hundreds of people aren't able to pay and they're like, Amanda there's a merchant services have shut down. I'm like, what's a merchant services?  Dan Henry (00:22:18): No way.  Amanda Holmes (00:22:18): Same week, same week they come back and they go, so Amanda, we've spent half a million dollars to implement Salesforce. We haven't turned it on yet and we're thinking maybe we shouldn't, what do you think? I'm like, what Salesforce? You know, what is a CRM system? So  Dan Henry (00:22:35): You had to get acclimated real quick. Huh?  Amanda Holmes (00:22:37): My CFO used to always say baptism by fire.  Dan Henry (00:22:40): Okay. I still don't know what Salesforce is to be quite honest with you. I still don't get it.  Amanda Holmes (00:22:45): Well, 88% of companies hate their CRM systems. So it's okay. Even if you did know, you probably wouldn't like it.  Dan Henry (00:22:51): I hate that acronym. So just overall, I'm just like, just give me your email. We'll figure it out.  Dan Henry (00:23:05): I'm clearly joking. I'm clearly joking. This is what I like to say. And then my team is like, no, Dan, we have dah, dah, dah. And I'm like, yeah yeah yeah, I know, but this sounds cooler. It's fine. So,I'm going to do a quick, I'm gonna do a quick pitch. I'm just going to mention that our sponsor is us. So if you're interested to get daily success mentoring go to HowToThink.com and sign up. So that was our message from our sponsor. Yay. So, let me ask you a question. Is the Dream 100, that whole method, is that still the primary thing that drives Chet Holmes International? Or do you guys, do you have something different or have you taken a different direction or is that still the thing that you, is like the core?  Amanda Holmes (00:23:59): So we have 12 core competencies to double sales. That's just one of them. And it's, it's amazing how much this has been timeless. Right? So when I first decided I'm going to rewrite the book, right? Penguin was like, write the book, we get so many sales, we should just do a new edition. And I kept saying no. And then finally I'm like, okay, I will do it. And then when I went out on social and I asked, what should I update in the book? Everyone said, don't touch it. It's perfect. That was the response.  Dan Henry (00:24:26): It's like redoing a Pink Floyd song. Like, no, don't, don't, don't do it. Stop pump the brakes. Yeah, I got it.  Amanda Holmes (00:24:33): Very difficult. But so what I realized is that the framework is the same. It's just the ways the mediums in which have changed that need to be adapted and adopted. Right. So dream 100. Yeah. My father talked about faxing phone calls and lumpy mail. Right? Whereas we all know today...  Dan Henry (00:24:51): Can we, can we do. Cause some people may not understand what a lumpy mail is. Can we just define that?  Amanda Holmes (00:24:56): Well, you did as well too, right?  Dan Henry (00:24:58): You probably do it better. So is it, is it mail that, that, you know, is just let themselves go and just doesn't eat right? Or is it...  Amanda Holmes (00:25:09): So lumpy mail, meaning you have something in it. So it makes it a lumpy package.  Dan Henry (00:25:14): Yeah. All right. I just wanted to define the term.  Amanda Holmes (00:25:18): It's not a, not Humpty or lumpy.  Dan Henry (00:25:21): It is sat on a wall. Yeah. Got it.  Amanda Holmes (00:25:25): But today that can look like on social. Right? So I Dream 100'ed Dave Woodward.  Dan Henry (00:25:31): Ah, fantastic guy. Probably the nicest guy that I've ever met. In fact, sometimes I can't be around him too long because it just makes me feel terrible about myself because he's so nice. I'm like, ah, I need to go work on myself,  Amanda Holmes (00:25:44): His whole family. I mean, it's a test to who he is as well as you can tell that just his boys are so wonderful and his wife is so incredible as well. Their unit is wonderful. Yeah. They're great. So when I first met Dave, though, he kind of gave me a cold shoulder and I looked at him and went, oh, or are we not? Is my pig headed discipline and determination gonna kick in cause I have to like be friends with you. So I ended up following up with him. We friended each other on Instagram and I for every single day, for three months, every post he made, I commented on. So he would post, he took a hike and he bought some boots and he showed himself buying some boots. I'm like, I climbed Kilimanjaro and new boots. And I can tell you that that's the worst idea on the face of the planet you have to wear in your boots beforehand.  Amanda Holmes (00:26:31): Cause it will be really painful. Oh, that's nice. I'd get a heart. You know, he made a deal with his son that he couldn't not eat sugar for 24 hours. And I, and he didn't end up breaking eight sugar before 24 hours and he won like $10 or something. And I'm like, ha ha, you should have bet more. That's hysterical. So just little things. So he also posted a picture or a video of him and his wife and his wife is looking at all of these beautiful Christmas lights and she looks so happy. I'm like, Dave, you got to give your wife Christmas lights, like multiple times a year for how happy she is about these Christmas lights. Right? So I am in dialogue with him every single day. Even though he really didn't say much, it was like a heart here. I take screenshots of them, it's hilarious.  Amanda Holmes (00:27:17): But three months in him and Russell reached out to me and say, Hey, we'd like to buy 650 of these books for the, for our Inner Circle and give them to all of our best clients, which was awesome. I mean, five years later I just showed up to Funnel Hacking Live. That's how we met. Right. And everyone knew Ultimate Sales Machine because of that three months of pigheaded discipline and determination to follow up. So that's, that's an example of Dream 100 in today's world. Being that bright spot in their day where you're in their face, in their place, in their space and they can't avoid you. Right. But we still have these 12 core competencies. So it isn't just Dream 100. We're also known a lot for market data and utilizing market data.  Dan Henry (00:27:59): Do you get into sports at all? Boxing, anything like that?  Amanda Holmes (00:28:03): No, I'm sorry.  Dan Henry (00:28:04): Yeah, I went right past that. I just, I just did not turn down the right road. I just thought I was just playing on my phone. Just kept going. Well, the reason I say that is because, you know, what's funny is there have been times where, cause I'm a big like martial arts MMA.  Amanda Holmes (00:28:19): Oh, okay. My father was a fourth degree black belt.  Dan Henry (00:28:21): Oh, okay. Awesome. Awesome. So there was this and this has happened multiple times, but there was you know, I remember seeing Dream Onehundreding in that game. Like there was a, I believe it was Klitschko. I forget the other guy's name. Brandon probably knows it, but it's, it's the guy who's always like what's up champ. What's up champ champ. Do you know the guy I'm talking about Brandon? The boxer.  Brandon (00:28:45): I'd have to look up the name. I know exactly what you're talking about though. Yeah.  Dan Henry (00:28:48): Yeah. So what he would do was so Klitschko, I think I got the right one. He was like the champion. He was trying to get the fight. Right? Because you know, if you want to get a fight with the champ, you gotta, you gotta get the Champ's attention. You can't just say, I want to fight you or you have to be the number one contender.  Dan Henry (00:29:03): Right. But if you're not the number one contender, you got to get the attention. So this dude would literally follow Klitschko everywhere he went. If he was at a restaurant, he would show up with like a megaphone and be like, What's up champ? You gonna take the fight champ? Like right in the restaurant. Or he was, Klitschko was skiing. He came on a speedboat, drove right past him, knocked him off his skis and was like, come on champ, come on. What's up champ. Let's go. You know? And he did this like six or seven times and he finally got the fight and I'm pretty sure he lost, but the point remains, he Dream One hundreded his way into a fight with the champ. Oh  Amanda Holmes (00:29:39): My God. I never heard that before. That's such a good story.  Dan Henry (00:29:43): Don't I don't recommend anybody do that. That was an example. But you know, it's not what I'm saying to do.  Amanda Holmes (00:29:51): But the essence is there. The point is there.  Dan Henry (00:29:52): And that's the thing. Let me ask you a question in life. Cause you know, it's not just about business. I mean, a lot of it is, but some people don't want to be entrepreneurs, but they want to be authors. They want to be singers. They want to be whatever it is, whatever they define as success. Do you think that sometimes people when they try to, and this is the difference between people who get it and people who don't get it. People who succeed, people who don't succeed as they look at the tactics, they look at the surface level stuff, send a piece of mail here, do this. Comment here on social media. And they don't think of the essence. Like, I mean essentially that's what, what Klitschko got Dream One-hundreded and he gave him the fight. And that's the thing is that same, that same essence can be repurposed into a thousand different iterations and applications.  Dan Henry (00:30:45): And in a hundred years it can still be done. In the thousand years it can still be done. We might not have the internet in a thousand years. Maybe we were all just like cyber connected. And I can just be like, give you a compliment by going like whatever. And it's a completely, it's very creepy. But in this extremely creepy future Bing world, you can still Dream 100 people. You can still, sales is still sales. You know, rapport is still rapport. I mean, I'm hoping, unless we're all robots, then that might not be the case. But you see what I'm saying? Like, do you feel that people don't explore that enough? And they just try to rest on the tactics?  Amanda Holmes (00:31:20): Absolutely. Absolutely. I mean, that's also why this has been so timeless and continues to be so timeless is because it's talking about the strategy and whether the tactics or the vehicles that you're using in marketing change. The things that my father talks about, like with advertisements, how much more it converts if you have a person next to a product. Right? So I think of that when I'm doing my Instagram stories, I always make sure I have someone dancing next to an image because I know research shows whether it was 20 years ago or not in, in newspaper advertisements with them showing like a book with a hand and it converts better than a book by itself or someone holding a product. I do the same thing on Instagram because it's understanding the concepts.  Dan Henry (00:32:04): Mm yes. Yes. I think that maybe you'll agree that when you deep dive into that and you don't play gets to me trying to learn tactics or at least relying on tactics, that's your safe zone. You know, oh, if I just learned his tactic and I don't expand my brain any, anywhere past that, I don't push the limits. I don't, I don't push the envelope and watch it bend. That is where you get stuck because you just, you, you build this little box and if the tactic doesn't work or does work or whatever, you stay in that little box and you don't push the box, bend the box, break the box and get out of the box. Would you agree?  Amanda Holmes (00:32:41): Absolutely. When I think of like, so we define marketing as creating top of mind awareness, like that is the whole purpose of marketing is to create top of mind awareness. So that as soon as they say, oh, I need a product or service like yours, you are the first person that they think of. Right? That's the true ability of marketing. Now, when you think of a business trying to do social media, they're like, I just need to do a Facebook post. I just need to do a Facebook post. Remember that the number one thing of any marketing you do is to create the top of mind awareness. So when you feel like, oh, I've only done this many posts, I don't want to do more. Nope. We're creating top of mind awareness. What do I have to do to make that happen? Right. Just like that. Very basic thing. We get lost in the clutter of all the tactics without forgetting. What is the point of what we're doing here?  Dan Henry (00:33:29): I agree. I agree. I have a much more you put it more eloquently than I did. I pretty much just say marketing is to make the sales guy's job easier. You know, like the better your marketing is the less, less less, you know, work you have to do when it comes to sales.  Amanda Holmes (00:33:46): Steve Jobs says it too. Marketing's job is to make sales obsolete. And the number one revenue generating company in the world right now is Apple.  Dan Henry (00:33:55): Of course. And how do you go when you go to an Apple store, what do they do? Do they pitch you? Do they sell you? They don't have to do anything.  Dan Henry (00:34:02): You got to wait in line. You gotta wait in line and then somebody like somebody, like you gotta go see the genius or whatever, you know? And it's, it's very different, very different environment. Yeah. And that's the thing is, is, you know, Steve Jobs, he was such a you know, he was such a brilliant guy. He and I remember there, there was a scene in one of the movies cause he had a movie with David Fessenbender Fastenbender. And then you had another movie with Ashton Kutcher and I believe it was the Ashton Kutcher one. And he was arguing with his engineers and they were saying people who buy computers, they like to switch out their CD ROMs. And they like to be able to replace their RAM. And, and basically what you, Steve jobs said was no computer nerds like to do that.  Dan Henry (00:34:46): People want whatever you tell them to want. And he created, he created that because that's the difference between, and maybe you'll agree. That's the difference between something like Apple and Microsoft, apple does not sell computers. Apple sells creative empowerment, think different. Microsoft sells computers. You go to, you go to, you buy a computer from Microsoft, you're buying a computer. You buy a computer from Apple, you buy into self-expression, you buy into spreading your art. You buy into creativity without the limit of, you know, you know, ease of creativity. You have an identity and you have and that's the difference. And that's why Steve Jobs did such a great job. But on the flip side the man created literally, the highest value tech company ever. And not only that is responsible for changing the way that we live our lives. I mean, think about it.  Dan Henry (00:35:43): I'm sitting here interviewing you. I got a fricking iPhone and an iPad in front of me, you know? And I mean, you want to talk to your family, you message on Facebook or, you know, you sh I mean, literally how we live our lives completely, really does social media, there'd be no social media without the fricking iPhone. You know, it all comes back to that. So he made such an impact. But do you remember, do you remember the story about what he talked about on his death bed? He said I don't remember the exact words, but he basically said it was all not worth it because he spent so much time making that thing great that he didn't spend enough time with his family and his life and he wasn't present enough. And on his deathbed, he regretted every single second of it. And I, I remember hearing that and every single day when I wake up, I try to think of that. And I just close my eyes and I say, I'm Steve Jobs in my bed about to die. And I just realized that none of this matters. How am I going to live my life? So that doesn't happen?  Amanda Holmes (00:36:40): That's really interesting that you bring that up because, so I had an experience with my father, right? 55. He has an empire. He is so successful, right? When he got chemo, he decided I'm going to buy a rolls so that I can drive to my chemo in a Rolls Royce. It's like really dad, really? And he was too nauseated to be able to drive it. So it was mostly me and I always felt so uncomfortable that people always wanted to take pictures. So we would wear hats cause he thought it was hilarious that people would want to take more pictures cause they thought he was a celebrity silly things. But anyways, so we had this moment where we were sitting in the hospital room and he had, so if you get a bone marrow transplant for leukemia, you're, you're quarantined into a room in the hospital and you can't leave for two months.  Amanda Holmes (00:37:27): So imagine my father larger than life. Right? Always dynamic, always out doing things, traveling the world, speaking and now he's confined to this small hospital room. And he was looking out the window and he says to me of all the wealth that I've amassed, it can only buy me the biggest room in this hotel or in this hospital. And I never forgot that because obviously what what's it worth if at the end of the day you can't enjoy it. He died at 55. So a big reason why I did the new edition, my why was because I wanted to give the final encore that my father never got to give. And it was this journey of him understanding himself and having a rich life beyond just what money can buy. So the last nine years, I've really, that's why I study under my guru as well. I there's just so much more to life than just doubling sales.  Dan Henry (00:38:26): Yeah.  Amanda Holmes (00:38:27): It's good that they have to get really far into this interview for me to say that, because normally I talk about sales.  Dan Henry (00:38:33): Well, listen, if they left already, they don't deserve to hear it.  Dan Henry (00:38:38): So we're going to take some callers here in a little bit. I love taking callers. I D I do ask the audience though that no internet marketing talk, that's barred. High-level strategy, only sales, whatever. So actually this is a funny thing is, you know, and I want to ask you this question. I'm very interested to hear this. I, you know, I woke up on it. I mean, I built my first company, or my first successful company, GetClients.com. This internet marketing company, you know, this company, HowToThink.com has nothing to do with internet marketing. And I, you know, I woke up one day and I said, you know, when I, in 10 years from now when I got a little bit more gray coming in, the last thing I want to be known for is internet marketing. You know?  Dan Henry (00:39:25): And I started asking myself like, what do I want to be known for? And, what would people talk to me about? And I kept coming back to thinking, you know? Like, I literally kept saying the word how to think, you know, so my question to you is, you know, your father is known for that book. I mean, I mean, which is a great thing to be known for. You write a book like that, you're going to be known for that book. And he's known for the Dream 100 and he's known for Chet Holmes International. My question to you is 10 years from now, what do you want to be known for? What does Amanda want to be known for?  Amanda Holmes (00:39:58): It's an interesting concept because I've spent a lot of time. So I, in pursuit of fulfillment, I shaved my head for five years. It was bald.  Dan Henry (00:40:16): Yeah. Thought it was Brittany, but no, Nope. It's Amanda.  Amanda Holmes (00:40:22): I didn't have a Cray Cray Brittany moment, but I did have a couple hundred staff all looking around going, what are you doing? And I'm like the amount of weight on my shoulders of the expectations of others and what they thought was dictating what I would make as my decisions moving forward. And I didn't want that. And my guru even said, if you want to release yourself of those expectations and be the best version of you and make those decisions based on your own independent logic, then this is a good practice to try. So I shaved. So I finally, for years I like got up the courage and I finally shaved my head and I loved it so much. I kept it shaved for five years and it was really this commitment to myself to be the best version of myself and to find that fulfillment within me without needing that from exterior people. And it's, it's an ongoing process. Like sometimes I'm better than other times, but that has been a serious undertaking to feel that burst of life that comes from me and me alone. So when you ask, what are you want to be known for? I don't want to be known for anything. I want to feel rejuvenated. I want to feel alive. I want to feel that I'm making an impact based on what I resonate with rather than...  Dan Henry (00:41:45): So basically, you don't need to be known for anything?  Amanda Holmes (00:41:47): Right.  Dan Henry (00:41:48): Wow. That's probably the best answer I've ever heard of it when it comes to that question. That's deep. So let me ask you this. What got you into the Indian guru thing?  Amanda Holmes (00:41:59): My father was diagnosed and we went through a couple of a hundred alternatives for leukemia and we narrowed it down to the top 150 best in everything. Sound therapy, light therapy, oxygenation therapy. I mean, pre speaking in tongues, I studied under monks in Japan and then I met her and it was just a completely different experience. Just being in her presence, felt different. Like something really magical about this woman. And I had Celiacs at the time. So even the smell of wheat, if I went into a pizza store, I would get nauseated because I was that highly allergic. I would have to go to the hospital if I ate any wheat. And she said, every disease is just a disease of your mind. So if you can release those, you can cure yourself of Celiacs. And I'm like, so you think I could...  Dan Henry (00:42:48): So you can eat gluten now? No way.  Amanda Holmes (00:42:51): So I, so anytime I was in her presence, I could eat pizza. It was absurd and imagined like  Dan Henry (00:43:00): What kind of pizza? I need to know. Don't tell me Domino's.  Amanda Holmes (00:43:05): She liked deep dish. So we would go eat deep dish. When I first met her, we were...  Dan Henry (00:43:12): They say you got to start small, you know,  Amanda Holmes (00:43:15): But so then she said, I need a concentrated amount of time to be able to help cure you of this. I have a center in Singapore, so I made my way to Singapore. And three months later, she helped rebuild my stomach lining and I now can eat wheat all I like.  Dan Henry (00:43:34): And I bet you that a doctor would have probably charged you tens of thousands of dollars to still have that issue.  Amanda Holmes (00:43:42): No Western doctor said that they could cure Celiacs. If you ask anybody about Celiacs, they say, oh yeah, you, I just don't eat wheat. Like nobody actually has a cure for that.  Dan Henry (00:43:50): Yeah. I mean, why would you, I mean, why would you cure stuff like that when you could sell drugs to people that have it, or why would you cure cancer when you can sell cancer? I mean, you know, much money we would lose if we, if we actually came up with or released the cure for cancer? All those all those machines, all those technicians that go to schools to learn those machines. You've got to think you've got a school somewhere. That school has staff. It has janitors, it has a cafe workers. It has construction workers that work on it. And that school teaches technicians. And those technicians have to use these machines. And the people that make the what do they call the cancer machines? Like chemo, chemo, chemo machines. Yeah. Somebody's got to do research to create those machines.  Dan Henry (00:44:32): Somebody has got to do the manufacturing and then somebody's got to do the licensing and all that dah, dah, dah. If you just came out with the cure, all those people would lose their jobs and, and, and you know, my response would be that they can find new jobs. But, you know, I'm just saying like, that's that that'd be a big thing. And I think a lot of people don't stop to realize that. And I'm not saying that there's any one alternative that I, or anybody promote or like, or say is the answer. But I think that you have to ask yourself, well, if this is supposed to be the only answer, going to a Western doctor and doing chemotherapy, you know, it's sort of like if I told you the secret to doing this thing is this thing, I just happened to sell that thing. Right? You know, if I say, well, the secret to lose weight is to, to get into a keto, you know, a state of ketogenics, by the way I sell these ketones just by absolute happenstance. I happened to also sell that thing, you know, it's, you kind of got to ask yourself like, oh, so this is how you cure cancer. And you also happen to sell the thing that does that. It's interesting. You know, we gotta, you know, you gotta think about that kind of stuff.  Amanda Holmes (00:45:40): That's the scariest thing about online marketing today is the health. Right? So on Google, you're not going to get the solution that you're looking for. You're going to get whoever's best at PPC, right. Or SEO, right? Yeah. That's yeah. That's unfortunate.  Dan Henry (00:45:58): I wanted to ask you about that. What's with this alkaline diet thing. Tell me about that.  Amanda Holmes (00:46:02): Did I tell you about that?  Dan Henry (00:46:03): No, but I do my homework, but I'm asking you.  Amanda Holmes (00:46:08): So amidst the hundred and 50 different alternatives that we looked at, whether they were from Asia, Africa, Australia, South America, the one thing that they all said common for my father to get him better was become vegetarian. Okay. Like even just to get your body back into alignment, that will help you get there faster and cancer can't breed in an alkaline environment.  Dan Henry (00:46:32): Really? So that means no meat. Is there any way I can get an alkaline cow? Do they make those?  Amanda Holmes (00:46:40): I think they're putting them in laboratories now.  Dan Henry (00:46:43): Really? So you can get an alkaline cow and maybe some alkaline chickens?  Amanda Holmes (00:46:48): No, they're just making them in a Petri dish. You've heard about that. Right? Making me in a Petri dish.  Dan Henry (00:46:52): Yeah. What it was like, is this a new vegan thing? Or?  Amanda Holmes (00:46:55): I don't know. I wouldn't recommend it.  Dan Henry (00:46:58): Okay.  Amanda Holmes (00:46:59): Don't eat straight chemicals, find better ways.  Dan Henry (00:47:01): Yeah. Yeah. I mean the plants, I mean, people, people bitch about the plants, but this sounds...  Amanda Holmes (00:47:06): Oh my God, even lettuce. Please stop eating lettuce and thinking that that's healthy. It's it's. So if it's hydroponically made there now just water and chemicals that create lettuce. So you are straight eating chemicals. So people like, oh, I'm so healthy I'm eating a salad.  Dan Henry (00:47:23): With cheese and Ranch dressing on it, but sure, you do you. Okay, well now I gotta ask you, cause now we're going down this health rabbit hole. And, and we, we went from, we went from fricking alkaline diets, not breeding cancer, which I really, I want to explore that all the way to lettuce is bad for you. Now I gotta ask you. I just got to know. Okay. What are your thoughts on cannabis?  Amanda Holmes (00:47:45): Oh, okay.  Dan Henry (00:47:47): I have to ask we're already on that rabbit hole. We're already on that side of town. Let's walk around. Okay.  Amanda Holmes (00:47:54): Well, so the actual plant has so many medicinal values, right? That is wonderful. I believe in the medicinal values of herbs, all kinds of different herbs. I like if I had to choose between someone doing cannabis versus doing drugs or taking pills, I'd probably choose that than the latter, right?  Dan Henry (00:48:21): As would I. Yeah.  Amanda Holmes (00:48:23): And then I also would add some kind of caution that when you use cannabis to get to it's helping you get to an altered state of consciousness, which is actually what meditation is supposed to do. But majority of people just sit in silence and think that that's meditation, which is the polar opposite. Because when you sit in silence, usually your mind gets louder and it just, you know, so cannabis helps get you there faster. You just have to smoke it. Right. The only problem is there's a disconnect between your mind and your body actually experiencing that. That's why it reacts in different ways. Same with alcohol. It's helping you get to this altered state of consciousness. Wouldn't it be cool if you didn't need to smoke or to drink, to be able to get to that place where things just fall off of you where you're honest and truthful. I don't know.  Dan Henry (00:49:16): I mean, it'd be a lot cheaper.  Amanda Holmes (00:49:19): But it takes work.  Dan Henry (00:49:21): Yeah. I don't prefer the ultra stage of consciousness that alcohol gets you. I don't like being there. I like the social aspect of it, but then, you know, at some point you end up in that part of town that you don't want to be in and then you're throwing up and that's not good, but.  Amanda Holmes (00:49:36): Not to say that everyone wants to be there. And that is the definition of altered state of consciousness. I should probably retract that statement.  Dan Henry (00:49:44): So, so, but I'm saying like, like, think about this, right? You have all these drugs out, you have. So here's the reason why I started being a daily cannabis user. I have real bad anxiety. Couldn't slow my thoughts down. So of course what's the first thing a doctor recommends, drugs, right They're going to, they recommend what's that drug everybody's on with the bead and you get the beady little eyes you know, and you're like super focused Adderall, Adderall.  Amanda Holmes (00:50:16): I'm not an expert on drugs.  Dan Henry (00:50:16): Yeah. So like a buddy of mine, he's like, dude, you got to try Adderall. You just take it. And you'll just sit there and get like a week's worth of work done in like three hours. So just like take it and do it when you nobody's going to bother you. And I'm like, well, if nobody bothered me, I would get three weeks worth of work done in three hours. So I don't need the drug if that's it, you know. But so he gives me two of them, right. So I sit them on my desk for, I don't know, two weeks. And I'm just, every morning I'm staring at them, I'm staring at them, I'm staring at them. And, you know, I realized that I didn't really need that to be focused. Right. And you know, I talked to another buddy of mine and he's like, Hey, you should try medical marijuana.  Dan Henry (00:51:00): You know? And I'm like, well, you know I don't know. And I was actually not, not for it. He's like, just, just go to the doctor and try you know, he said, how many times have you taken XYZ pills? Right. How many times have you taken all this medicine? You're telling me you're not gonna take the most natural one and at least give it a try. I said, all right. He closed me, and that's a good point. So I go, and I'm literally, I was like, I have anxi.... Here's your prescription. Right? I didn't even get the word out. Right. And so I started using it not during the day, but at night, because my problem was, let's say it's Six O'clock, I'm done working well, I'm done being smart for the day. I want to be dumb. You know, I don't want to think of all the problems with my business.  Dan Henry (00:51:42): I don't want it because I, then my mind gets tired. And then the next day it's already tired from the night of thinking and now I'm not fresh. So, you know, I tried it and it would slow my mind down. And let me just, I guess, kind of be more present in my thoughts. And enjoying things, food music, you know, and just let me stop thinking so that the next day mentally I could return with the fresh plate. I'm sure I could use some super ninja meditation stuff to do the same thing, but you also have never smoked the weed I've got.  Dan Henry (00:52:22): But, here's why I say this. So, you know, there are a lot of applications for recreational drug use that are not good, like cocaine and methamphetamines, all that. But then there are people out there that do things like not just cannabis, but they do things like psychedelics, like DMT. And Iowaska. I got to ask you, if you ever did a drug, it would have to be Iowasca all this Indian guru stuff. I mean, it would have to be right? Like that would be right up your alley. I would think. No? What's your thoughts on that?  Amanda Holmes (00:52:52): I mean, I feel like I've had a lot of psychedelic experiences. I just haven't taken the drugs to have them.  Dan Henry (00:52:58): That's true. That's true.  Amanda Holmes (00:52:59): So like, I could talk with the best of them. I have great, great stories of experiences, right. But it's like on a solar eclipse, my guru decided that we were going to chant for three days straight and it was eight hours a day. For three days straight.  Dan Henry (00:53:16): You accomplished the same thing. Have you been able to accomplish ego death?  Amanda Holmes (00:53:20): I don't know what the definition of ego death is.  Dan Henry (00:53:22): It's the thing where, I mean, I, as apparently you can, you can achieve it through meditation or obviously, psychedelics. I guess that's the easier way, quicker, but it's where you lose the sense of self. You lose a sense of who, you no longer become Amanda or Dan. And I guess, and maybe I'm not explaining this best way, but essentially it allows you to mentally feel like what it's like to die and cease to exist and not have an identity. And it's like a whole different trippy type of thing. And I didn't know if you have gone that deep down the rabbit hole or not, I stay up late and watch YouTube videos sometimes. And this is where it goes. You ever watched the Joe Rogan podcast, man, you can get, you can go down some holes, man. You can go down some rabbit holes, but we're bringing up this stuff. I just figured that maybe you'd have an opinion on it. Good, bad, indifferent.  Amanda Holmes (00:54:16): I mean, I've spent a lot of time. I mean a lot of time, I'm 33, but a lot of time, like the last nine years I've studied intensively under a Saint that if you truly want to be connected to let's say, if you were divided into your ego and your soul you can't even walk up to the door of her location if you don't want to truly know yourself. And, people that are looking for truth and looking for the best version of themselves, regardless of what the world says, regardless of what they say, your ego should be. Like, if you go there for ego pampering, you will get slapped. Like people I've watched people walk in the door and then leave because they can't handle the idea of stripping away the masks that we wear. So ego death,  Dan Henry (00:55:08): Maybe they call it something different.  Amanda Holmes (00:55:11): Yeah. Well that sounds like a painful experience, which can be difficult, but I'd rather connect it to a positive thing if we're thinking about the mindset. Like  Dan Henry (00:55:20): A lot of people that go through it, describe it as scary at first, but then beautiful. Scary then beautiful. I've haven't done it. I haven't gone through it. I just, it, I didn't even really get into it until I started talking to a lot of entrepreneurs and I'd go to these conferences and everybody would be like, Hey, you do Iowaska yet? And I'm like, no. And then somebody else, you do Iowaska yet? I'm like, no, why is everyone asking me that. You do Iawaska yet? I'm like, no, what are you guys all on drugs? Like, what are you, what are you doing? And so then I just got curious and I was like, well, now I gotta look into this because everybody's doing it. Not everybody, but it was just an absurdly high amount of people saying it. And I was like, well, now I gotta see what this is all about. But then I did research that meditation, heavy, heavy, serious meditation, not like, you know, Sunday meditation class at the yoga studio, but like deep, deep, deep, deep stuff achieved very similar results. And it's just, it's a fascinating sort of it's just, it's a fascinating thing to get into because a lot of people don't talk about stuff like that.  Amanda Holmes (00:56:22): I reframe it still, the ego death sounds painful and agonizing. I would rather say so something that my guru taught me was calling your higher self. Like I, something I say all day, every day as I grant myself permission to connect to my higher self. And so instead of thinking about a death, I'd rather think about a birth and a prosperous, you know, prosperity, abundant feeling. And that abundant feeling is in birth.  Dan Henry (00:56:49): I love how you reframe things all the time constantly, constantly. Yeah. So should you feel like the ultimate goal of a human being should be to achieve the highest version of themselves?  Amanda Holmes (00:56:59): Absolutely. Everything starts with you, right and your relationship with yourself. I watched that with my father. He was surrounded by all the people that loved him. Most he had a magnificent business and yet he felt alone.  Dan Henry (00:57:16): Yeah. I think a lot of entrepreneurs feel that way, even when they're not at the height of success that you and your father had still, I feel like a lot of them and,  Amanda Holmes (00:57:26): And everyone, it's not just entrepreneurs. It's just everyone. So  Dan Henry (00:57:30): There's not a lot of stuff out there. Oh. How to get rich, how to become rich, how to increase sales. There's not a lot of stuff out there to deal with that. You know, there should be more of it. Yeah. So do you let me ask you let's change gears here for a second.  Amanda Holmes (00:57:46): Let's do it. We took some, we went some rabbit holes. I wonder what calls are going to be.  Dan Henry (00:57:52): No, they're still going to ask about sales, whatever Dan, take your Iowaska. Amanda, how can I increase sales? I guarantee you, I can guarantee you. So let me ask you this. Cause it sounds like growth is super important to you and as well contribution. If you had a hundred million dollars and you could only spend it on bettering the world and there was no red tape, no restrictions what'd you do?  Amanda Holmes (00:58:18): So for the last five years, I've driven 10,000 miles around the United States looking for a remote area, couple hundred acres that I could create a university of self-realization. My guru came up with this idea and I just love it. This place where people could come, just like what I experienced, just getting disconnected from all of the craziness that's happening in our outside world. And connecting back to who we are, get really simple, learn the power of your mind, right? Learn how we only use a small percentage of it because we're clouded in our angers and our fears and our guilts and find that place of discernment so you can make

In this episode Amanda Holmes CEO of Chet Holmes International shares the 3 things holding you back from doubling your sales next year.

Amanda Holmes spent over 10 years as a singer/songwriter and when her father was diagnosed with leukemia, she began spending a year and a half going through every possible alternative treatment they could find. She studied with monks from Japan and then met her guru from India. All this led her to take herself on this whole other journey of healing and transitioning into her role as the CEO of Chet Holmes International, founded over 25 years ago by his father, acclaimed corporate trainer, strategic consultant, motivational expert, and lecturer, Chet Holmes. Here are some power takeaways from today's conversation: Learning how to process how we feel so we can be healed Believing in the power of your words Her transition into leading Chet Holmes International The power of listening Understanding the buyer's pyramid How being strategic in your messaging can increase your sales nine-fold Episode Highlights: Healing the Body By Healing the Mind Every disease in the body is just a disease of our minds. If we can release the disease – the anger, the fear, the frustrations, the guilt – then we can heal ourselves. People need to understand and learn how to process anger and fear and how to do it from a place of acceptance, love, and gratitude. Reciting positive words to yourself repeatedly is also very powerful as it sets you up in a place of good and healing. About Chet Holmes International Chet Holmes International has been teaching companies how to win their dream clients. It's the one strategy that has doubled the sales of more companies than any other. The reason why many people fail at winning their biggest clients is 80% of sales are made on the 5th to 12th contact. And yet, only 10% of salespeople ever follow up after the 3rd contact. And so, the majority of people miss out on that pig-headed discipline and determination to make sure that you win those bigger, better, best clients. Understanding the Buyer's Pyramid At the top of the pyramid, roughly around 3% of the people you talk to will be in the “buy now” category and 7% are those open to it. The next 30% will be those not thinking about it. The other 30% are those not interested, and the last 30% are those that are definitely not interested. The buyer is not interested in you, your product, or service and you are missing out on 90% of your prospects in saying yes to being interested. The goal is to educate the entire buyer's pyramid so they move up to the top in the "buy now" category. Links to Resources: Chet Holmes International www.SharpeAlliance.com www.TheReinventionExchange.com RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? Available on Amazon Books and Apple Books THE POWER OF REINVENTION Podcast on Apple, Google, Spotify, Anchor and more...

On this week's episode of The Over 50 Entrepreneur, we speak with Amanda Holmes, CEO of Chet Holmes International. Chet Holmes built a system of 12 core competencies to double your sales, wrote “The Ultimate Sales Machine” and worked with Fortune 500 companies throughout the world. When he passed away in 2012, his daughter Amanda took the reins of the company. We talk to her about adapting her father's legacy for today, and what “The Ultimate Sales Machine” looks like in 2021, as well as:  More businesses were started during the COVID pandemic than ever before—how can your business cut through the clutter (and reach buyers) How to overcome the number one issue small businesses are facing today  The shrinking gap between marketing and sales (where you should focus your efforts NOW) And much more

Amanda Holmes is the CEO of Chet Holmes International. She inherited the business after her father unexpectedly passed away and has since doubled CHI's clients the last 2 years in a row.   In this episode, Amanda drops productivity hacks that are sure to improve your business. Listen and find out the #1 time wasters and how to avoid them. Discover the time management secrets of billionaires. [4:05] Growing Up To CEO [6:21] Importance Of Passion [9:13] Getting Into Business [11:34] Building Upon Her Dad's Knowledge [14:40] Difference In Personality Types [19:39] Time Management Hacks  [28:55] Prioritizing Your Day Efficiently [35:36] Dream100.com Connect with Amanda on Instagram Subscribe to me on Youtube Connect with me on Instagram Get a copy of my free book Join The Billion Dollar Brotherhood Facebook group

CEO of The Ultimate Sales Machine: Voted Top 10 Most Recommended Marketing&Sales Book of All Time/ Speaker / Singer / Health Advocate https://chetholmes.com/ch4/ https://www.linkedin.com/company/chetholmesinternational/