Podcasts about Maicon

OpenAI says it's aiming to build a totally automated AI researcher by 2028... And it has completed its transition from non-profit to for-profit company, paving the way for an eventual IPO. This week, Paul and Mike talk about those stories and more, including a warning from the Fed chair about AI's impact on hiring, a new index measuring how well agents do remote work, and Nvidia's $5 trillion valuation. This week's episode also covers a new report on corporate AI adoption from Wharton, the concerning rise of AI "nudify" apps, and much more. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps:  00:00:00 — Intro 00:05:48 — OpenAI Sets Automated AI Researcher Goal 00:18:06 — OpenAI Completes Restructuring and Eyes IPO 00:31:49 — Is AI Responsible for a New Wave of Layoffs? 00:41:45 — Remote Labor Index Project 00:47:46 — Mercor Quintuples Valuation 00:52:40 — Nvidia Valuation 00:56:54 — Wharton AI Adoption Report 01:02:01 — Nudify Apps and Public Figures Getting Deepfaked 01:06:55 — Google Labs Introduces AI Marketing Tool This episode is brought to you by MAICON On-Demand.  This year's top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never done before—opening up about what we've been building at Health Launchpad with AI. The first episode launched almost four years ago with my friend Ben Person, and while there have been challenging moments where I considered stopping, the encouragement from listeners has made it all worthwhile. I'm grateful to HIMSS for their early support and to Healthcare Now for recently joining their syndication network, which has significantly boosted our reach.Today's episode is special because I'm pulling back the curtain on Health Launchpad's AI transformation. Drawing from our Healthech Marketing Network survey, we discovered that while 98% of healthtech marketing teams use AI, only 7% have a strategic roadmap for it. About six months ago, we realized we were in the same boat, using AI tactically without a clear strategy. Since then, we've developed a comprehensive approach, which I dive into in this episode.I also share what I learned at MAICON. This annual AI conference for marketers was mind-blowing. It was both the most exciting event I have been to and the most terrifying.We are on a mission to use AI to help our clients grow their business. I'm incredibly proud of how our team has embraced this transformation, and I want to extend an offer to anyone wrestling with their AI strategy. Book a call with me to discuss your journey. No sales pitch, just a conversation to share ideas and perhaps provide some guidance as you navigate this exciting but challenging landscape.Key Topics Covered"(00:00:00)" Introduction to Episode 100"(00:01:00)" The Healthech Marketing Show Origin Story"(00:04:00)" Health Launchpad's AI Announcement"(00:05:00)" Healthtech Marketing Network AI Survey Results"(00:07:00)" AI as Career Opportunity and Threat"(00:09:00)" The Disruption Wave and Changing Buyer Behavior"(00:10:00)" Our Three-Part AI Strategy Framework"(00:12:00)" Andrew Robertson on AI and Creativity"(00:13:00)" Making Work Easier with AI"(00:14:00)" Making Output Better - Beyond Average Information"(00:16:00)" Introducing the HLP BrAIn"(00:18:00)" Benchmarking AI-Enhanced Expertise"(00:20:00)" Custom GPTs and AI Agents"(00:22:00)" New AI Service Offerings"(00:23:00)" Team Transformation and Looking AheadReferences:Total Customer Growth BookAdweek's article on why AI will unleash creative talentPodcast on AI-First Marketing at ScaleAI Generated Commercial by PJ AceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

OpenAI just entered the browser wars. And it's already getting messy. This week, Paul and Mike talk everything ChatGPT Atlas, OpenAI's agentic AI browser...including its glaring security issues.  This week's episode also covers a new letter advocating a pause on the development of superintelligence signed by an eclectic group of celebrities and public figures. Not to mention, we talk about Amazon's robot-driven layoffs, an Ohio bill that aims to ban human-AI marriages, new data on how many teens have romantic relationships with AI (hint: it's more than you'd expect), and much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:56 — ChatGPT Atlas Release 00:16:17 — ChatGPT Atlas Security Concerns 00:26:19 — Statement on Superintelligence Campaign 00:43:18 — Anthropic Plays Defense 00:50:14 — Amazon's Robot Workforce 00:56:16 — Meta AI Layoffs 00:59:23 — OpenAI Controversy Over Suicide 01:02:26 — Ohio Bill Would Ban AI Marriages & High Schoolers Romantic Relationships with AI 01:08:03 — OpenAI Tries to Automate Junior Banker Work 01:10:43 — Sora 2 Roadmap 01:14:01  — Tesla Autonomy This episode is brought to you by MAICON On-Demand.  This year's top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Fresh from MAICON, where we spent time both teaching and learning, we also recorded a special edition of AI Answers just for you. In this episode, Mike Kaput joins Paul Roetzer live from the conference to tackle questions submitted by MAICON attendees. From hands-on use cases to the future of AI in marketing and business, our hosts dive into the biggest themes shaping AI adoption today. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:19 — Question #1: Is “AI-first” in marketing really just about efficiency and content or can it actually create new, unique customer experiences? 00:07:49 — Question #2: How should B2B companies rethink their GTM playbooks? 00:11:12 — Question #3: What are the consequences of the “progress at all costs” mindset the AI labs have?  00:16:42 — Question #4: How far away are we from “autonomous” marketing? 00:20:31 — Question #5: Which AI-powered marketing tactic has surprised you by under-delivering, and what lessons did you learn? 00:21:46 — Question #6: What's the most compelling early AI use case you've seen that helped leadership finally “get it,” i.e. enough to greenlight investment? 00:23:37 — Question #7: What's your best guess about the impact of the ability to purchase, checkout, and pay for goods right within ChatGPT on Direct-to-Consumer brands?  00:25:13 — Question #8: What's the one change that has shocked you the most about AI and what impact does it have for marketers today and tomorrow? 00:27:31 — Question #9: Are companies overinvesting in “secure” in-house AI builds when frontier models already have strong privacy and safety standards? 00:30:24 — Question #10: How do you see AI being used in the non-profit sector? 00:33:36 — Question #11:What is it going to take for education institutions to actually start integrating AI? 00:36:47 — Question #12: How does the average (or above average) marketer stay on top of everything happening in AI? 00:38:04 — Question #13: What signs tell you an organization is ready to move from isolated AI pilots to scaled adoption?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine? Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer interaction." It means building the technical and strategic flexibility to engage with autonomous agents as effectively as we do with people. Today, we are at MAICON - the Marketing AI Conference - in Cleveland, Ohio, and we're going to talk about a concept that's moving from science fiction to strategic planning: agentic commerce. This is the world where AI agents don't just help us, they act for us. On one hand, brands are using internal agents to optimize their own operations. But the more disruptive side, and our main focus today, is when consumers deploy their own AI agents to research, negotiate, and purchase on their behalf. This shift could fundamentally change everything from marketing and branding to the very nature of e-commerce. About Robin Ross I'm a marketing and strategy executive with 20+ years of experience driving growth through data, loyalty, and digital transformation. I've led initiatives that expand membership, strengthen customer engagement, and scale innovation across functions.My expertise includes marketing analytics, loyalty programs, digital transformation, and applying AI and data to accelerate decision-making. I focus on simplifying complexity, aligning teams, and building systems that deliver measurable results.I thrive at the intersection of strategy and execution—partnering with leaders to clarify goals, design customer-centric programs, and turn them into business impact. Robin Ross on LinkedIn: https://www.linkedin.com/in/robin-ross-activateinsight/ Resources Activate Insight: https://www.costco.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and contextual skills you must develop now to transform yourself into an indispensable expert. You’ll understand how expanding your intellectual curiosity outside your specific job will unlock creative problem solving essential for survival. You’ll discover the massive global AI blind spot that US companies ignore and how this shifting landscape affects your career trajectory. Watch now to prepare your career for the age of accelerated automation! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-maicon-2025-generative-ai-for-marketers.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In Ear Insights, we are at the Marketing AI Conference, Macon 2025 in Cleveland with 1,500 of our best friends. This morning, the CEO of SmartRx, formerly the Marketing AI Institute, Paul Ritzer, was talking about the future of work. Now, before I go down a long rabbit hole, Dave, what was your immediate impressions, takeaways from Paul’s talk? Katie Robbert – 00:23 Paul always brings this really interesting perspective because he’s very much a futurist, much like yourself, but he’s a futurist in a different way. Whereas you’re on the future of the technology, he’s focused on the future of the business and the people. And so his perspective was really, “AI is going to take your job.” If we had to underscore it, that was the bottom line: AI is going to take your job. However, how can you be smarter about it? How can you work with it instead of working against it? Obviously, he didn’t have time to get into every single individual solution. Katie Robbert – 01:01 The goal of his keynote talk was to get us all thinking, “Oh, so if AI is going to take my job, how do I work with AI versus just continuing to fight against it so that I’m never going to get ahead?” I thought that was a really interesting way to introduce the conference as a whole, where every individual session is going to get into their soldiers. Christopher S. Penn – 01:24 The chart that really surprised me was one of those, “Oh, he actually said the quiet part out loud.” He showed the SaaS business chart: SaaS software is $500 billion of economic value. Of course, AI companies are going, “Yeah, we want that money. We want to take all that money.” But then he brought up the labor chart, which is $12 trillion of money, and says, “This is what the AI companies really want. They want to take all $12 trillion and keep it for themselves and fire everybody,” which is the quiet part out loud. Even if they take 20% of that, that’s still, obviously, what is it, $2 trillion, give or take? When we think about what that means for human beings, that’s basically saying, “I want 20% of the workforce to be unemployed.” Katie Robbert – 02:15 And he wasn’t shy about saying that. Unfortunately, that is the message that a lot of the larger companies are promoting right now. So the question then becomes, what does that mean for that 20%? They have to pivot. They have to learn new skills, or—the big thing, and you and I have talked about this quite a bit this year—is you really have to tap into that critical thinking. That was one of the messages that Paul was sharing in the keynote: go to school, get your liberal art degree, and focus on critical thinking. AI is going to do the rest of it. Katie Robbert – 02:46 So when we look at the roles that are up for grabs, a lot of it was in management, a lot of it was in customer service, a lot of it was in analytics—things that already have a lot of automation around them. So why not naturally let agentic AI take over, and then you don’t need human intervention at all? So then, where does that leave the human? Katie Robbert – 03:08 We’re the ones who have to think what’s next. One of the things that Paul did share was that the screenwriter for all of the Scorsese films was saying that ChatGPT gave me better ideas. We don’t know what those exact prompts looked like. We don’t know how much context was given. We don’t know how much background information. But if that was sue and I, his name was Paul. Paul Schrader. Yes, I forgot it for a second. If Paul Schrader can look at Paul Schrader’s work, then he’s the expert. That’s the thing that I think needed to also be underscored: Paul Schrader is the expert in Paul Schrader. Paul Schrader is the expert in screenwriting those particular genre films. Nobody else can do that. Katie Robbert – 03:52 So Paul Schrader is the only one who could have created the contextual information for those large language models. He still has value, and he’s the one who’s going to take the ideas given by the large language models and turn them into something. The large language model might give him an idea, but he needs to be the one to flush it out, start to finish, because he’s the one who understands nuance. He’s the one who understands, “If I give this to a Leonardo DiCaprio, what is he gonna do with the role? How is he gonna think about it?” Because then you’re starting to get into all of the different complexities where no one individual ever truly works alone. You have a lot of other humans. Katie Robbert – 04:29 I think that’s the part that we haven’t quite gotten to, is sure, generative AI can give you a lot of information, give you a lot of ideas, and do a lot of the work. But when you start incorporating more humans into a team, the nuance—it’s very discreet. It’s very hard for an AI to pick up. You still need humans to do those pieces. Christopher S. Penn – 04:49 When you take a look, though, at something like the Tilly Norwood thing from a couple weeks ago, even there, it’s saying, “Let’s take fewer humans in there,” where you have this completely machine generated actor avatar, I guess. It was very clearly made to replace a human there because they’re saying, “This is great. They don’t have to pay union wages. The actor never calls in sick. The actor never takes a vacation. The actor’s not going to be partying at a club unless someone makes it do that.” When we look at that big chart of, “Here’s all the jobs that are up for grabs,” the $12 trillion of economic value, when you look at that, how at risk do you think your average person is? Katie Robbert – 05:39 The key word in there is average. An average person is at risk. Because if an average person isn’t thinking about things creatively, or if they’re just saying, “Oh, this is what I have to do today, let me just do it. Let me just do the bare minimum, get through it.” Yes, that person is at risk. But someone who looks at a problem or a task that’s in front of them and thinks, “What are the five different ways that I could approach this? Let me sit down for a second, really plan it out. What am I not thinking of? What have I not asked? What’s the information I don’t have in front of me? Let me go find that”—that person is less at risk because they are able to think beyond what’s right in front of them. Katie Robbert – 06:17 I think that is going to be harder to replace. So, for example, I do operations, I’m a CEO. I set the vision. You could theoretically give that to an AI to do. I could create CEO Katie GPT. And GPT Katie could set the vision, based on everything I know: “This is the direction that your company should go in.” What that generative AI doesn’t know is what I know—what we’ve tried, what we haven’t tried. I could give it all that information and it could still say, “Okay, it sounds like you’ve tried this.” But then it doesn’t necessarily know conversations that I’ve had with you offline about certain things. Could I give it all that information? Sure. But then now I’m introducing another person into the conversation. And as predictable as humans are, we’re unpredictable. Katie Robbert – 07:13 So you might say, “Katie would absolutely say this to something.” And I’m going to look at it and go, “I would absolutely not say that.” We’ve actually run into that with our account manager where she’s like, “Well, this is how I thought you would respond. This is how I thought you would post something on social media.” I’m like, “Absolutely not. That doesn’t sound like me at all.” She’s like, “But that’s what the GPT gave me that is supposed to sound like you.” I’m like, “Well, it’s wrong because I’m allowed to change my mind. I’m a human.” And GPTs or large language models don’t have that luxury of just changing its mind and just kind of winging it, if that makes sense. Christopher S. Penn – 07:44 It does. What percentage, based on your experience in managing people, what percentage of people are that exceptional person versus the average or the below average? Katie Robbert – 07:55 A small percentage, unfortunately, because it comes down to two things: consistency and motivation. First, you have to be consistent and do your thing well all the time. In order to be consistent, you have to be motivated. So it’s not enough to just show up, check the boxes, and then go about your day, because anybody can do that; AI can do that. You have to be motivated to want to learn more, to want to do more. So the people who are demonstrating a hunger for reaching—what do they call it?—punching above their weight, reaching beyond what they have, those are the people who are going to be less vulnerable because they’re willing to learn, they’re willing to adapt, they’re willing to be agile. Christopher S. Penn – 08:37 For a while now we’ve been saying that either you’re going to manage the machines or the machines are going to manage you. And now of course we are at the point the machine is just going to manage the machines and you are replaced. Given so few people have that intrinsic motivation, is that teachable or is that something that someone has to have—that inner desire to want to better, regardless of training? Katie Robbert – 09:08 “Teachable” I think is the wrong word. It’s more something that you have to tap into with someone. This is something that you’ve talked about before: what motivates people—money, security, blah, blah, whatever, all those different things. You can say, “I’m going to motivate you by dangling money in front of you,” or, “I’m going to motivate you by dangling time off in front of you.” I’m not teaching you anything. I’m just tapping into who you are as a person by understanding your motives, what motivates you, what gets you excited. I feel fairly confident in saying that your motivations, Chris, are to be the smartest person in the room or to have the most knowledge about your given industry so that you can be considered an expert. Katie Robbert – 09:58 That’s something that you’re going to continue to strive for. That’s what motivates you, in addition to financial security, in addition to securing a good home life for your family. That’s what motivates you. So as I, the other human in the company, think about it, I’m like, “What is going to motivate Chris to get his stuff done?” Okay, can I position it as, “If you do this, you’re going to be the smartest person in the room,” or, “If you do this, you’re going to have financial security?” And you’re like, “Oh, great, those are things I care about. Great, now I’m motivated to do them.” Versus if I say, “If you do this, I’ll get off your back.” That’s not enough motivation because you’re like, “Well, you’re going to be on my back anyway.” Katie Robbert – 10:38 Why bother with this thing when it’s just going to be the next thing the next day? So it’s not a matter of teaching people to be motivated. It’s a matter of, if you’re the person who has to do the motivating, finding what motivates someone. And that’s a very human thing. That’s as old as humans are—finding what people are passionate about, what gets them out of bed in the morning. Christopher S. Penn – 11:05 Which is a complex interplay. If you think about the last five years, we’ve had a lot of discussions about things like quiet quitting, where people show up to work to do the bare minimum, where workers have recognized companies don’t have their back at all. Katie Robbert – 11:19 We have culture and pizza on Fridays. Christopher S. Penn – 11:23 At 5:00 PM when everyone wants to just— Katie Robbert – 11:25 Go home and float in that day. Christopher S. Penn – 11:26 Exactly. Given that, does that accelerate the replacement of those workers? Katie Robbert – 11:37 When we talk about change management, we talk about down to the individual level. You have to be explaining to each and every individual, “What’s in it for me?” If you’re working for a company that’s like, “Well, what’s in it for you is free pizza Fridays and funny hack days and Hawaiian shirt day,” that doesn’t put money in their bank account. That doesn’t put a roof over their head; that doesn’t put food on their table, maybe unless they bring home one of the free pizzas. But that’s once a week. What about the other six days a week? That’s not enough motivation for someone to stay. I’ve been in that position, you’ve been in that position. My first thought is, “Well, maybe stop spending money on free pizza and pay me more.” Katie Robbert – 12:19 That would motivate me, that would make me feel valued. If you said, “You can go buy your own pizza because now you can afford it,” that’s a motivator. But companies aren’t thinking about it that way. They’re looking at employees as just expendable cogs that they can rip and replace. Twenty other people would be happy to do the job that you’re unhappy doing. That’s true, but that’s because companies are setting up people to fail, not to succeed. Christopher S. Penn – 12:46 And now with machinery, you’re saying, “Okay, since there’s a failing cog anyway, why don’t we replace it with an actual cog instead?” So where does this lead for companies? Particularly in capitalist markets where there is no strong social welfare net? Yeah, obviously if you go to France, you can work a 30-hour week and be just fine. But we don’t live in France. France, if you’re hiring, we’re available. Where does it lead? Because I can definitely see one road where this leads to basically where France ended up in 1789, which is the Guillotines. These people trot out the Guillotines because after a certain point, income inequality leads to that stuff. Where does this lead for the market as you see it now? Katie Robbert – 13:39 Unfortunately, nowhere good. We have seen time and time again, as much as we want to see the best in people, we’re seeing the worst in people today, as of this podcast recording—not at Macon. These are some of the best people. But when you step outside of this bubble, you’re seeing the worst in people. They’re motivated by money and money only, money and power. They don’t care about humanity as a whole. They’re like, “I don’t care if you’re poor, get poorer, I’m getting richer.” I feel like, unfortunately, that is the message that is being sent. “If you can make a dollar, go ahead and make a dollar. Don’t worry about what that does to anybody else. Go ahead and be in it for yourself.” Katie Robbert – 14:24 And that’s unfortunately where I see a lot of companies going: we’re just in it to make money. We no longer care about the welfare of our people. I’ve talked on previous shows, on previous podcasts. My husband works for a grocery store that was bought out by Amazon a few years ago, and he’s seeing the effects of that daily. Amazon bought this grocery chain and said basically, “We don’t actually care about the people. We’re going to automate things. We’re going to introduce artificial intelligence.” They’ve gotten rid of HR. He still has to bring home a physical check because there is no one to give him paperwork to do direct deposit. Christopher S. Penn – 15:06 He’s been—ironic given the company. Katie Robbert – 15:08 And he’s been at the company for 25 years. But when they change things over, if he has an assurance question, there’s no one to go to. They probably have chatbots and an email distribution list that goes to somebody in an inbox that never. It’s so sad to see the decline based on where the company started and what the mission originally was of that company to where it is today. His suspicion—and this is not confirmed—his suspicion is that they are gearing up to sell this business, this grocery chain, to another grocery chain for profit and get rid of it. Flipping it, basically. Right now, they’re using it as a distribution center, which is not what it’s meant to be. Katie Robbert – 15:56 And now they’re going to flip it to another grocery store chain because they’ve gotten what they needed from it. Who cares about the people? Who cares about the fact that he as an individual has to work 50 hours a week because there’s nobody else? They’ve flattened the company. They’re like, “No, based on our AI scheduler, there’s plenty of people to cover all of these hours seven days a week.” And he’s like, “Yeah, you have me on there for seven of the seven days.” Because the AI is not thinking about work-life balance. It’s like, “Well, this individual is available at these times, so therefore he must be working here.” And it’s not going to do good things for people in services industries, for people in roles that cannot be automated. Katie Robbert – 16:41 So we talk about customer service—that’s picking up the phone, logging a plate—that can be automated. Walking into a brick and mortar, there are absolutely parts of it that can be automated, specifically the end purchase transaction. But the actual ordering and picking of things and preparing it—sure, you could argue that eventually robots could be doing that, but as of today, that’s all humans. And those humans are being treated so poorly. Christopher S. Penn – 17:08 So where does that end for this particular company or any large enterprise? Katie Robbert – 17:14 They really have—they have to make decisions: do they want to put the money first or the people first? And you already know what the answer to that is. That’s really what it comes down to. When it ends, it doesn’t end. Even if they get sold, they’re always going to put the money first. If they have massive turnover, what do they care? They’re going to find somebody else who’s willing to do that work. Think about all of those people who were just laid off from the white-collar jobs who are like, “Oh crap, I still have a mortgage I have to pay, I still have a family I have to feed. Let me go get one of those jobs that nobody else is now willing to do.” Katie Robbert – 17:51 I feel like that’s the way that the future of work for those people who are left behind is going to turn over. Katie Robbert – 17:59 There’s a lot of people who are happy doing those jobs. I love doing more of what’s considered the blue-collar job—doing things manually, getting their hands in it, versus automating everything. But that’s me personally; that’s what motivates me. That I would imagine is very unappealing to you. Not that for almost. But if cooking’s off the table, there’s a lot of other things that you could do, but would you do them? Katie Robbert – 18:29 So when we talk about what’s going to happen to those people who are cut and left behind, those are the choices they’re going to have to make because there’s not going to be more tech jobs for them to choose from. And if you are someone in your career who has only ever focused on one thing, you’re definitely in big trouble. Christopher S. Penn – 18:47 Yeah, I have a friend who’s a lawyer at a nonprofit, and they’re like, “Yeah, we have no funding anymore, so.” But I can’t pick up and go to England because I can’t practice law there. Katie Robbert – 18:59 Right. I think about people. Forever, social media was it. You focus on social media and you are set. Anybody will hire you because they’re trying to learn how to master social media. Guess where there’s no jobs anymore? Social media. So if all you know is social media and you haven’t diversified your skill set, you’re cooked, you’re done. You’re going to have to start at ground zero entry level. If there’s that. And that’s the thing that’s going to be tough because entry-level jobs—exactly. Christopher S. Penn – 19:34 We saw, what was it, the National Labor Relations Board publish something a couple months ago saying that the unemployment rate for new college graduates is something 60% higher than the rest of the workforce because all the entry-level jobs have been consumed. Katie Robbert – 19:46 Right. I did a talk earlier this year at WPI—that’s Worcester Polytech in Massachusetts—through the Women in Data Science organization. We were answering questions basically like this about the future of work for AI. At a technical college, there are a lot of people who are studying engineering, there are a lot of people who are studying software development. That was one of the first questions: “I’m about to get my engineering degree, I’m about to get my software development degree. What am I supposed to do?” My response to that is, you still need to understand how the thing works. We were talking about this in our AI for Analytics workshop yesterday that we gave here at Macon. In order to do coding in generative AI effectively, you have to understand the software development life cycle. Katie Robbert – 20:39 There is still a need for the expertise. People are asking, “What do I do?” Focus on becoming an expert. Focus on really mastering the thing that you’re passionate about, the thing that you want to learn about. You’ll be the one teaching the AI, setting up the AI, consulting with the people who are setting up the AI. There’ll be plenty of practitioners who can push the buttons and set up agents, but they still need the experts to tell them what it’s supposed to do and what the output’s supposed to be. Christopher S. Penn – 21:06 Do you see—this is kind of a trick question—do you see the machines consuming that expertise? Katie Robbert – 21:15 Oh, sure. But this is where we go back to what we were talking about: the more people, the more group think—which I hate that term—but the more group think you introduce, the more nuanced it is. When you and I sit down, for example, when we actually have five minutes to sit down and talk about the future of our business, where we want to go or what we’re working on today, the amount of information we can iterate on because we know each other so well and almost don’t have to speak in complete sentences and just can sort of pick up what the other person is thinking. Or I can look at something you’re writing and say, “Hey, I had an idea about that.” We can do that as humans because we know each other so well. Katie Robbert – 21:58 I don’t think—and you’re going to tell me this is going to happen—unless we can actually plug or forge into our brains and download all of the things. That’s never going to happen. Even if we build Katie GPT and Chris GPT and have them talk to each other, they’re never going to brainstorm the way you and I brainstorm in real life. Especially if you give me a whiteboard. I’m good. I’m going to get so much done. Christopher S. Penn – 22:25 For people who are in their career right now, what do they do? You can tell somebody, “You need to be a good critical thinker, a creative thinker, a contextual thinker. You need to know where your data lives and things like that.” But the technology is advancing at such a fast rate. I talk about this in the workshops that we do—which, by the way, Trust Insights is offering workshops at your company, if we like one. But one of the things to talk about is, say, with the model’s acceleration in terms of growth, they’re growing faster than any technology ever has. They went from face rolling idiot in 2023 right to above PhD level in everything two years later. Christopher S. Penn – 23:13 So the people who, in their career, are looking at this, going, “It’s like a bad Stephen King movie where you see the thing coming across the horizon.” Katie Robbert – 23:22 There is no such thing as a bad Stephen King movie. Sometimes the book is better, but it’s still good. But yes, maybe *Creepshow*. What do you mean in terms of how do they prepare for the inevitable? Christopher S. Penn – 23:44 Prepare for the inevitable. Because to tell somebody, “Yeah, be a critical thinker, be a contextual thinker, be a creative thinker”—that’s good in the abstract. But then you’re like, “Well, my—yeah, my—and my boss says we’re doing a 10% headcount reduction this week.” Katie Robbert – 24:02 This is my personal way of approaching it: you can’t limit yourself to just go, “Okay, think about it. Okay, I’m thinking.” You actually have to educate yourself on a variety of different things. I am a voracious reader. I read all the time when I’m not working. In the past three weeks, I’ve read four books. And they’re not business books; they are fiction books and on a variety of things. But what that does is it keeps my brain active. It keeps my brain thinking. Then I give myself the space and time. When I walk my dog, I sort of process all of it. I think about it, and then I start thinking about, “What are we doing as our company today?” or, “What’s on the task list?” Katie Robbert – 24:50 Because I’ve expanded my personal horizons beyond what’s right in front of me, I can think about it from the perspective of other people, fictional or otherwise, “How would this person approach it?” or, “What would I do in that scenario?” Even as I’m reading these books, I start to think about myself. I’m like, “What would I do in that scenario? What would I do if I was finding myself on a road trip with a cannibal who, at the end of the road trip, was likely going to consume all of me, including my bones?” It was the last book I read, and it was definitely not what I thought I was signing up for. But you start to put yourself in those scenarios. Katie Robbert – 25:32 That’s what I personally think unlocks the critical thinking, because you’re not just stuck in, “Okay, I have a math problem. I have 1 + 1.” That’s where a lot of people think critical thinking starts and ends. They think, “Well, if I can solve that problem, I’m a critical thinker.” No, there’s only one way to solve that problem. That’s it. I personally would encourage people to expand their horizons, and this comes through having hobbies. You like to say that you work 24/7. That’s not true. You have hobbies, but they’re hobbies that help you be creative. They’re hobbies that help you connect with other people so that you can have those shared experiences, but also learn from people from different cultures, different backgrounds, different experiences. Katie Robbert – 26:18 That’s what’s going to help you be a stronger, fitable thinker, because you’re not just thinking about it from your perspective. Christopher S. Penn – 26:25 Switching gears, what was missing, what’s been missing, and what is absent from this show in the AI space? I have an answer, but I want to hear yours. Katie Robbert – 26:36 Oh, boy. Really putting me on the spot here. I know what is missing. I don’t know. I’m going to think about it, and I am going to get back to you. As we all know, I am not someone who can think on my feet as quickly as you can. So I will take time, I will process it, but I will come back to you. What do you think is missing? Christopher S. Penn – 27:07 One of the things that is a giant blind spot in the AI space right now is it is a very Western-centric view. All the companies say OpenAI and Anthropic and Google and Meta and stuff like that. Yet when you look at the leaderboards online of whose models are topping the charts—Cling Wan, Alibaba, Quinn, Deepseek—these are all Chinese-made models. If you look at the chip sets being used, the government of China itself just issued an edict: “No more Nvidia chips. We are going to use Huawei Ascend 920s now,” which are very good at what they do. And the Chinese models themselves, these companies are just giving them away to the world. Christopher S. Penn – 27:54 They’re not trying to lock you in like a ChatGPT is. The premise for them, for basically the rest of the world that is in America, is, “Hey, you could take American AI where you’re locked in and you’re gonna spend more and more money, or here’s a Chinese model for free and you can build your national infrastructure on the free stuff that we’re gonna give you.” I’ve seen none of that here. That is completely absent from any of the discussions about what other nations are doing with AI. The EU has Mistral and Black Forest Labs, Sub-Saharan Africa has Lilapi AI. Singapore has Sea Lion, Korea has LG, the appliance maker, and their models. Of course, China has a massive footprint in the space. I don’t see that reflected anywhere here. Christopher S. Penn – 28:46 It’s not in the conversations, it’s not in the hallways, it’s not on stage. And to me, that is a really big blind spot if you think—as many people do—that that is your number one competitor on the world stage. Katie Robbert – 28:57 Why do you think? Christopher S. Penn – 29:01 That’s a very complicated question. But it involves racism, it involves a substantial language barrier, it involves economics. When your competitor is giving away everything for free, you’re like, “Well, let’s just pretend they’re not there because we don’t want to draw any attention to them.” And it is also a deep, deep-seated fear. When you look at all of the papers that are being submitted by Google and Facebook and all these other different companies and you look at the last names of the principal investigators and stuff, nine out of 10 times it’s a name that’s coded as an ethnic Chinese name. China produces more PhDs than I think America produces students, just by population dynamics alone. You have this massive competitor, and it almost feels like people just want to put their heads in the sand and say they’re not there. Christopher S. Penn – 30:02 It’s like the boogeyman, they’re not there. And yet if we’re talking about the deployment of AI globally, the folks here should be aware that is a thing that is not just the Sam Alton Show. Katie Robbert – 30:18 I think perhaps then, as we’re talking about the future of work and big companies, small companies, mid-sized companies, this goes sort of back to what I was saying: you need to expand your horizons of thinking. “Well, we’re a domestic company. Why do I need to worry about what China’s doing?” Take a look at your tech stack, and where are those software packages created? Who’s maintaining them? It’s probably not all domestic; it’s probably more of a global firm than you think you are. But we think about it in terms of who do we serve as customers, not what we are using internally. We know people like Paul has talked about operating systems, Ginny Dietrich has talked about operating systems. Katie Robbert – 31:02 That’s really sort of where you have to start thinking more globally in terms of, “What am I actually bringing into my organization?” Not just my customer base, not just the markets that I’m going after, not just my sales team territories, but what is actually powering my company. That’s, I think, to your point—that’s where you can start thinking more globally even if your customer base isn’t global. That might theoretically help you with that critical thinking to start expanding beyond your little homogeneous bubble. Christopher S. Penn – 31:35 Even something like this has been a topic in the news recently. Rare earth minerals, which are not rare, they’re actually very commonplace. There’s just not much of them in any one spot. But China is the only economy on the planet that has figured out how to industrialize them safely. They produce 85% of it on the planet. And that powers your smartphone, that powers your refrigerator, your car and, oh by the way, all of the AI chips. Even things like that affect the future of work and the future of AI because you basically have one place that has a monopoly on this. The same for the Netherlands. The Netherlands is the only country on the planet that produces a certain kind of machine that is used to create these chips for AI. Christopher S. Penn – 32:17 If that company goes away or something, the planet as a whole is like, “Well, I figured they need to come up with an alternative.” So to your point, we have a lot of these choke points in the AI value chain that could be blockers. Again, that’s not something that you hear. I’ve not heard that at any conference. Katie Robbert – 32:38 As we’re thinking about the future of work, which is what we’re talking about on today’s podcast at Macon, 1,500 people in Cleveland. I guarantee they’re going to do it again next year. So if you’re not here this year, definitely sign up for next year. Take a look at the Smarter X and their academy. It’s all good stuff, great people. I think—and this was the question Paul was asking in his keynote—”Where do we go from here?” The— Katie Robbert – 33:05 The atmosphere. Yes. We don’t need—we don’t need to start singing. I do not need. With more feeling. I do get that reference. You’re welcome. But one of the key takeaways is there are more questions than answers. You and I are asking each other questions, but there are more questions than answers. And if we think we have all of the answers, we’re wrong. We have the answers that are sufficient enough for today to keep our business moving forward. But we have to keep asking new questions. That also goes into that critical thinking. You need to be comfortable not knowing. You need to be comfortable asking questions, and you need to be comfortable doing that research and seeking it out and maybe getting it wrong, but then continuing to learn from it. Christopher S. Penn – 33:50 And the future of work, I mean, it really is a very cloudy crystal wall. We have no idea. One of the things that Paul pointed out really well was you have different scaling laws depending on where you are in AI. He could have definitely spent some more time on that, but I understand it was a keynote, not a deep dive. There’s more to that than even that. And they do compound each other, which is what’s creating this ridiculously fast pace of AI evolution. There’s at least one more on the way, which means that the ability for these tools to be superhuman across tasks is going to be here sooner than people think. Paul was saying by 2026, 2027, that’s what we’ll start to see. Robotics, depends on where you are. Christopher S. Penn – 34:41 What’s coming out of Chinese labs for robots is jaw dropping. Katie Robbert – 34:45 I don’t want to know. I don’t want to know. I’ve seen *Ex Machina*, and I don’t want to know. Yeah, no. To your point, I think a lot of people bury their head in the sand because of fear. But in order to, again, it sort of goes back to that critical thinking, you have to be comfortable with the uncomfortable. I’m sort of joking: “I don’t want to know. I’ve seen *Ex Machina*.” But I do want to know. I do need to know. I need to understand. Do I want to be the technologist? No. But I need to play with these tools enough that I feel I understand how they work. Yesterday I was playing in Opal. I’m going to play in N8N. Katie Robbert – 35:24 It’s not my primary function, but it helps me better understand where you’re coming from and the questions that our clients are asking. That, in a very simple way to me, is the future of work: that at least I’m willing to stretch myself and keep exploring and be uncomfortable so that I can say I’m not static. Christopher S. Penn – 35:46 I think one of the things that 3M was very well known for in the day was the 20% rule, where an employee, as part of their job, could have 20% of the time just work on side projects related to the company. That’s how Post-it Notes got invented, I think. I think in the AI forward era that we’re in, companies do need to make that commitment again to the 20% rule. Not necessarily just messing around, but specifically saying you should be spending 20% of your time with AI to figure out how to use it, to figure out how to do some of those tasks yourself, so that instead of being replaced by the machine, you’re the one who’s at least running the machine. Because if you don’t do that, then the person in the next cubicle will. Christopher S. Penn – 36:33 And then the company’s like, “Well, we used to have 10 people, we only need two. And you’re not one of the two who has figured out how to use this thing to do that. So out you go.” Katie Robbert – 36:41 I think that was what Paul was doing in his AI for Productivity workshop yesterday, was giving people the opportunity to come up with those creative ideas. Our friend Andy Crestadino was relaying a story yesterday to us of a very similar vein where someone was saying, “I’ll give you $5,000. Create whatever you want.” And the thing that the person created was so mind-blowing and so useful that he was like, “Look what happens when I just let people do something creative.” But if we bring it sort of back whole circle, what’s the motivation? Why are people doing it in the first place? Katie Robbert – 37:14 It has to be something that they’re passionate about, and that’s going to really be what drives the future of work in terms of being able to sustain while working alongside AI, versus, “This is all I know how to do. This is all I ever want to know how to do.” Yes, AI is going over your job. Christopher S. Penn – 37:33 So I guess wrapping up, we definitely want you thinking creatively, critically, contextually. Know where your data is, know where your ideas come from, broaden your horizons so that you have more ideas, and be able to be one of the people who knows how to call BS on the machines and say, “That’s completely wrong, ChatGPT.” Beyond that, everyone has an obligation to try to replace themselves with the machines before someone else does it to you. Katie Robbert – 38:09 I think again, to plug Macon, which is where we are as we’re recording this episode, this is a great starting point for expanding your horizons because the amount of people that you get to network with are from different companies, different experiences, different walks of life. You can go to the sessions, learn it from their point of view. You can listen to Paul’s keynote. If you think you already know everything about your job, you’re failing. Take the time to learn where other people are coming from. It may not be immediately relevant to you, but it could stick with you. Something may resonate, something might spark a new idea. Katie Robbert – 38:46 I feel like we’re pretty far along in our AI journey, but in sitting in Paul’s keynote, I had two things that stuck out to me: “Oh, that’s a great idea. I want to go do that.” That’s great. I wouldn’t have gotten that otherwise if I didn’t step out of my comfort zone and listen to someone else’s point of view. That’s really how people are going to grow, and that’s that critical thinking—getting those shared experiences and getting that brainstorming and just community. Christopher S. Penn – 39:12 Exactly. If you’ve got some thoughts about how you are approaching the future of work, pop on by our free Slack group. Go to trust insights AI analysts for marketers, where you and over 4,500 other marketers are asking and answering each other’s questions every single day. Wherever you watch or listen to the show, if there’s a channel you’d rather have it on instead, go to Trust Insights AI Ti Podcast, where you can find us all the places fine podcasts are served. Thanks for tuning in. I’ll talk to you on the next one. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine? Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer interaction." It means building the technical and strategic flexibility to engage with autonomous agents as effectively as we do with people. Today, we are at MAICON - the Marketing AI Conference - in Cleveland, Ohio, and we're going to talk about a concept that's moving from science fiction to strategic planning: agentic commerce. This is the world where AI agents don't just help us, they act for us. On one hand, brands are using internal agents to optimize their own operations. But the more disruptive side, and our main focus today, is when consumers deploy their own AI agents to research, negotiate, and purchase on their behalf. This shift could fundamentally change everything from marketing and branding to the very nature of e-commerce. About Robin Ross I'm a marketing and strategy executive with 20+ years of experience driving growth through data, loyalty, and digital transformation. I've led initiatives that expand membership, strengthen customer engagement, and scale innovation across functions.My expertise includes marketing analytics, loyalty programs, digital transformation, and applying AI and data to accelerate decision-making. I focus on simplifying complexity, aligning teams, and building systems that deliver measurable results.I thrive at the intersection of strategy and execution—partnering with leaders to clarify goals, design customer-centric programs, and turn them into business impact. Robin Ross on LinkedIn: https://www.linkedin.com/in/robin-ross-activateinsight/ Resources The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Stop burning money on AI subscriptions that aren't generating revenue. While Fortune 500 companies waste millions on AI implementations that never pay off, savvy solopreneurs are quietly building AI-powered revenue engines that work 24/7. Discover the enterprise framework that turns your $20 AI tools into profit machines. Most solopreneurs are drowning in AI subscription costs without seeing real returns. You're paying for ChatGPT Plus, Gemini Advanced, and multiple AI tools, yet you're still trapped in the same administrative quicksand that's killing your growth. Eva Dong, Lead of AI Value Realization at Google Cloud, reveals why this happens and how to fix it. With over a decade helping Fortune 500 companies unlock millions in AI value at McKinsey & Company and Visa, Eva knows the enterprise secrets that actually work. As a former entrepreneur herself, she understands the solopreneur struggle—every dollar must generate a return. In this mielstone 100th episode of The AI Hat Podcast, recorded live at MAICON 2025 with 1,500 AI leaders from 47 states, this episode exposes the critical mistakes killing your AI ROI and shares the proven framework that transforms AI expenses into profit centers. Learn why your agility as a solopreneur is actually your secret weapon against enterprise bureaucracy. Ready to stop wasting money on AI and start generating real revenue? Download the free AI Work Buddy template that helps you identify your highest-ROI AI use cases in under 10 minutes. https://theaihat.com/ai-work-buddy-guide/ Get it and start building your AI revenue strategy today. CHAPTERS: 00:00 Enterprise Bureaucracy vs. Solopreneur Agility 01:47 Introduction to The AI Hat Podcast at MAICON 2025 02:08 The Real Value of AI for Solopreneurs 02:41 Interview with Eva Dong: Enterprise AI Insights 03:55 Adapting Enterprise AI Strategies for Solopreneurs 09:16 Efficiency and Innovation: Two Buckets of AI Use 12:20 Avoiding Common AI Implementation Mistakes 23:29 Exploring Google AI Studio 23:43 Understanding Temperature Parameter 23:57 Creative Applications and Nano Bananas 24:30 Uploading and Synthesizing Data 24:53 Managing Data with Cloud Providers 25:28 Training AI and Measuring ROI 27:16 Adoption, Trust, and Acceleration Metrics 31:18 Solopreneurs vs. Enterprises: Speed and Agility 35:28 Future of AI: Less Human Touch, More Agents 38:38 Conclusion and Contact Information SHOW TRANSCRIPT & NOTES: https://theaihat.com/stop-burning-money-on-ai-tools-that-dont-generate-revenue/ Learn more about your ad choices. Visit megaphone.fm/adchoices

AI isn't just becoming more capable. It's becoming more personal. And even more "adult." This week, Paul and Mike lead off with Sam Altman's provocative comments about ChatGPT's role in mental health and the growing debate over our emotional relationships with AI. Then, from blue-collar workers adopting ChatGPT as a daily tool to tech CEOs warning of an impending jobs shock, the episode explores how AI is quietly reshaping both the labor market and human identity. They also unpack major industry releases, from Google's new Veo 3.1 and Anthropic's Haiku 4.5 to Spotify's “artist-first” AI music push, revealing the race to define who benefits from intelligent machines. Over and over in this episode, we ask what's becoming a defining question of the AI age: Who's in control of the future we're building? Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:09 —ChatGPT, AI Relationships, and Mental Health 00:18:58 — MAICON 2025 Takeaways 00:29:57 — AI's Increasing Impact on Labor and Jobs 00:40:05 — Google Veo 3.1 00:43:25 — Claude 4.5 Haiku Is Released 00:46:30 — Anthropic Co-Founder Essay Angers White House 00:54:22 — OpenAI's Opt-Out for Sora 2 Causes Problems 00:57:44 — Elon Musk Clarifies His Definition of AGI 01:01:12 — New Paper Says AI Method Can Reproduce Human Purchase Intent 01:04:46 — Music Industry Leaders Join with Spotify to Create Artist-First AI 01:08:00 — New AI Feature in Google Sheets This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

This week, Joe shares insights from conversations at MAICON in Cleveland, where leading AI and marketing experts warned that creators have a limited window, about three years, before technology reshapes how audiences consume content. In a world where devices generate or curate content on the fly, traditional audience-building could vanish overnight. But this episode isn't just a warning. It's a call to action. Joe explains how independent creators can use this time to build deeper trust, stronger communities, and direct ownership of their audiences. Those who act now will have the most valuable currency in the coming AI-driven era: human connection and control. Key Takeaways The 3-Year Window: AI-generated and AI-selected content will soon dominate consumer experiences...creators must act before that shift fully arrives. Audience Ownership Matters: Algorithms can disappear, but email lists, communities, and owned channels can't be taken away. Human Connection Wins: Authentic voice, story, and consistency will always beat synthetic content. Now Is the Time: These next few years will define who thrives and who gets left behind.

Sora 2 is here, and it's a mind-blowing, copyright-defying mess. That kicks off this week's episode of The Artificial Intelligence Show. In it, Paul Roetzer and Mike Kaput break down everything going on in AI this week, including the release of Claude Sonnet 4.5, ChatGPT's new Instant Checkout feature, Elon Musk's Grokipedia, and much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:07:24 — Sora 2 and OpenAI's AI Social Video App 00:31:30 — Claude Sonnet 4.5 00:42:01 — ChatGPT Instant Checkout and AI Commerce 00:47:18 — OpenAI H1 Results 00:53:43 — In New Interview, Sam Altman Says the GPT-5 Haters Got It All Wrong 00:57:27 — Grokopedia 01:02:27 — Tinker from Thinking Machines 01:04:30 — California Enacts AI Transparency Law 01:07:45 — Mercor Launches AI Productivity Index 01:13:27 — AI Impact on Jobs Updates 01:16:56 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Think you're asking the right questions about AI? In this episode of The Artificial Intelligence Show, Paul Roetzer and Cathy McPhillips tackle questions from our audience about AI adoption, from reimagining business models to managing risk in regulated industries. With candid insights, real-world use cases, and a few unexpected laughs, this “AI Answers” session reveals where companies are getting stuck, how to move past resistance, and the most critical AI skills professionals need to help shape their future. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:48 — Question #1: How have you seen AI get introduced to a financial services firm as they are highly regulated? 00:09:10 — Question #2: What guidance would you give leaders who want to fundamentally reimagine business models for the next decade? 00:15:08 — Question #3: How do your five steps for scaling AI apply when an organization has one person leading company-wide adoption? 00:19:28 — Question #4: How do you actually convince leadership to commit the resources and build true AI enablement across the business? 00:22:49 — Question #5: If a company isn't actively using AI agents yet, do they still need to consider policies and guardrails around them? 00:26:22 — Question #6: For independents or loosely connected teams, is it even possible, or advisable, to share a single enterprise AI account?  00:29:59 — Question #7: If a company doesn't have an AI Council but leadership wants a vision for each department, where can someone start learning what AI can realistically do in each function?  00:33:14 — Question #8: What are your best practices for training newer AI users? 00:35:06 — Question #9: How do you drive stronger engagement in AI enablement trainings when individual contributors already feel too busy with their day-to-day work to spend time learning AI? 00:36:16 — Question #10: What is the best way to handle a situation where AI got something wrong? 00:40:41 — Question #11: For new and early-career professionals, what essential skills or habits are most critical for proactively shaping the future with AI, rather than just reacting to it? 00:47:08 — Question #12: How should marketers weigh the legal and reputational risks of AI-generated content when companies can't always claim ownership? 00:49:50 — Question #13: Relative to all the expectations around AI, where have you seen it fall the shortest in practice? 00:52:06 — Question #14: A lot of people are learning how to prompt AI more effectively, but how do you also train and guide it to be used ethically in the workplace?  00:54:56 — Question #15: Of the five essential steps to scaling AI, which step is the most challenging for organizations? What do you see leading organizations do differently?    This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   This week's episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Never-before-seen research on how ChatGPT is actually used at work, a brand new evaluation framework to determine AI's impact on the economy, and the rise of "AI workslop"... Needless to say, it's been a busy week. In this week's episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput break down everything going on in the world of AI, including the topics above and brand new AI releases like ChatGPT Pulse, Meta Vibes, and much, much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:36 — ChatGPT Usage and Adoption at Work 00:16:03 — OpenAI GDPVal Benchmark 00:30:43 — AI Workslop 00:40:40 — ChatGPT Pulse 00:48:00 — OpenAI-Nvidia Mega-Deal 00:54:23 — Meta Vibes 00:58:32 — ChatGPT Parental Controls 01:02:24 — Latest Updates on AI and Jobs 01:09:30 — Mercor Founder Interview 01:12:11 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

What's the smartest way to learn AI if you don't have a tech background? How can AI help you in your job search? And how do we balance innovation with ethics while holding on to what makes us human? Drawing on questions from our 51st Intro to AI class, Cathy and Paul are here with answers. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:07:07 — Question #1: What does it take to have proficiency in AI for a person with a less technical background? 00:10:19 — Question #2: What's the best way to use AI in a job search? 00:13:22 — Question #3: How can one find a clear learning path in the whole noise of AI tools? 00:15:06 — Question #4: If I wanted to focus on learning one model or tool in-depth, which should I start with?  00:17:09 — Question #5: Are there specific areas where AI models can help resource-strapped teams beyond content writing and research?  00:19:48 — Question #6: If AI is not used to replace humans with writing/thinking/innovation, what are the primary drivers of ROI for companies? 00:22:51 — Question #7: How do you see marketing in the future?  00:25:49 — Question #8: How much should we trust our time and money investments in this technology when none of the major players in the space currently have a defined path to profitability? 00:28:38 — Question #9: Can you speak to the change in SEO to GEO and AEO? 00:31:43 — Question #10: Should companies be investing in their own AI infrastructure, or is it safer to rely on external platforms? 00:34:09 — Question #11: A negative impact on humanity seems like one of the biggest risks of AI; how can we mitigate these risks through corporate and business responsibility?00:36:26 — Question #12: What are your thoughts on the loss of critical thinking? 00:39:20 — Question #13: How are organizations putting ethical AI frameworks into practice, and where should they draw the line on privacy? 00:42:26 — Question #14: How transparent should companies be when using AI in their customer experiences? 00:46:09 — Question #15: What's the trade-off between using “safe” enterprise-ready models vs. open/uncensored models?  00:48:45 — Question #16: What uniquely human qualities should people focus on to be successful and happy in this new reality? 00:52:11 — Question #17:  How have your thoughts about AI's impact on education changed or evolved over the past 12 months? 00:55:12 — Question #18: How do you think brands can protect their voice when people have all these AI tools? 00:57:50 — Question #19: What AI advances and opportunities have the SmarterX team most excited? And most frustrated? 00:59:37 — Question #20: What session at MAICON are you most looking forward to?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   This week's episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI ConferenceEnroll in our AI Academy

AI isn't just shaping business anymore, it's rewriting the economy.  In this week's episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput connect the dots on the rapid rise of the “AI economy,” from mass corporate restructuring and three-day workweek predictions to research forecasting trillions in productivity gains. They explore how people are really using ChatGPT, the future of AI-native organizations, and the latest breakthroughs from Meta's wearable launches to reasoning models acing elite coding competitions.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:08:48 — The AI Economy 00:31:03 — How People Use ChatGPT 00:38:49 — The Future of Organizations 00:47:49 — Meta Ray-Ban Display Glasses Launch 00:51:33 — Gemini, ChatGPT Achieve ICPC Gold-Level 00:54:55 — How Americans View AI 00:59:36 — Ongoing AI Lawsuits 01:03:02 — AI and Voice 01:06:42 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

O Maicon acreditava que não tinha sorte no amor. Ele sempre sofria e se decepcionava, até viver um relacionamento intenso. Só que, ela acabou escolhendo a vida luxuosa do ex-namorado. No período da dor, uma amiga o apresentou a Keila, que transformou a sua vida. Ali nasceu um amor verdadeiro, eles se casaram, tiveram uma filha e o Maicon também cuidou da filha da Keila, estava formada a família. Hoje, oito anos depois, ele reconhece que todas as desilusões do passado o prepararam para viver esse amor maduro e profundo. Agora, ele se sente um marido melhor, um pai digno e um homem realizado.

No episódio de hoje do Nizológico, Nizo Neto recebe o humorista e imitador Maicon Sales. Conhecido por suas imitações afiadas e pelo icônico personagem Ana Maria Brisa, Maicon revela bastidores da carreira, histórias inusitadas e mostra o talento que o transformou em sucesso nas redes sociais e nos palcos. Um papo divertido, cheio de boas risadas e curiosidades sobre a arte de imitar. Aperte o play e deixe seus comentários, afinal, aqui a gente cria o bicho solto.Nizo Neto: https://www.instagram.com/netonizo/Maicon Sales: https://www.instagram.com/omaiconsales/?hl=ptPlugado Estúdios: https://www.instagram.com/plugadoestudios/?hl=ptPlugado Podcast: https://www.instagram.com/plugadopodcast/?hl=pt

Would you trust a synthetic version of yourself to teach your audience? One CEO just did, and it's raising questions about authenticity, attention, and the future of thought leadership. In this week's episode, Paul and Mike examine OpenAI's billion-dollar power plays, the deeper implications of its “People First AI Fund,” and why Microsoft, Oracle, and OpenAI might be creating value out of thin air. They also analyze Replit's Agent 3, a next-gen AI dev tool claiming 10x more autonomy, and why it may hint at what's coming across industries. Plus, stay tuned for commentary on AI's impact on jobs, the economy, and a controversial AI Podcast startup. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:51 —  OpenAI and Microsoft Partnership 00:18:31 — Replit's Agent 3 and What It Means for the Future of Agents 00:30:15 — AI Avatars for Executives 00:42:36 — OpenAI and Oracle Compute Deal 00:47:00 — Anthropic's $1.5B Authors Settlement Under Scrutiny 00:51:17 — Internal Tensions at Meta 00:54:52 — AI and Jobs: Labor Market Signals 01:02:11 — Will AI Crash the Economy? 01:07:55 — New AI Podcast Startup 01:14:13 — FTC and AI Companions 01:17:25 — Retail AI Case Studies 01:20:09 — AI Product and Funding Updates This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI ConferenceEnroll in our AI Academy

If your company isn't talking about an AI-forward strategy, it might be falling behind. In this episode, Paul Roetzer and Mike Kaput break down what Salesforce's Marc Benioff and other leaders are saying about AI-driven job cuts, OpenAI's bold new plan to certify 10 million Americans in AI skills, and how the U.S. government is teaming up with Big Tech to push AI education. Plus, in our rapid-fire section, stay tuned for insights into Google's antitrust case, plans for Apple's AI search engine, and more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:07:00 — OpenAI Jobs Platform 00:18:45 — Salesforce AI Job Cuts 00:31:12 — US AI Education 00:41:08 — OpenAI Secondary Sale and Cash Burn 00:45:40 — OpenAI Executive Guide 00:48:00 — OAI Labs 00:52:33 — Google Antitrust Case 00:54:35 — AI Progress Update 00:59:13 — Research on Hallucinations 01:04:56 — Apple's AI Search Engine Plans for Siri 01:06:52 — Prompt Injection in Customer Service 01:11:38 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

We paused for the holiday, but the AI news didn't! In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput explore how AI is already reshaping the job market, with new research showing sharp declines in entry-level roles. They unpack Silicon Valley's $100M super PAC aimed at blocking AI regulation, highlight Google's breakthrough “Nano Banana” image editor, Meta's AI team struggles, and more in our rapid-fire section. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:07:17 — AI Labor Market Signals 00:16:37 — AI Industry's Increasing Political Influence 00:28:33 — Google's Stunning “Nano Banana” Image Editor 00:34:26 — OpenAI Parental Controls and Support Features 00:38:23 — Anthropic Settles Authors' Copyright Lawsuit 00:42:44 — Meta's AI Strategy in Flux 00:46:06 — GenAI App Landscape Report 00:51:10 — OpenAI–Anthropic Joint Safety Evaluation 00:54:37 — Jensen Huang Suggests AI Will Create a Four-Day Workweek 01:00:11 — Microsoft's AI Excel Warning 01:03:17 — Claude in Classrooms 01:07:07 — AI Product and Funding Updates  This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

AI that feels conscious is coming faster than society is ready for… In Episode 164 of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput unpack the viral MIT study, the brutal reality of companies forcing AI adoption, and Mustafa Suleyman's warning about “seemingly conscious AI.” Alongside these deep dives, our rapid-fire section gives updates on Meta's AI reorg, Otter.ai's legal troubles, Google and Apple's AI strategies, and the environmental impact of AI usage. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:52 — MIT Report on Gen AI Pilots 00:16:26 — AI's Evolving Impact on Jobs 00:25:00 — AI and Consciousness 00:35:48 — Meta's AI Reorg and Vision 00:40:59 — Otter.ai Legal Troubles 00:46:30 — Sam Altman on GPT-6  00:51:14 — Google Gemini and Pixel 10 00:56:20 — Apple May Use Gemini for Siri  00:59:49 — Lex Fridman Interviews Sundar Pichai  01:05:38 — AI Environmental Impact 01:10:37 — AI Funding and Product Updates This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. This week's episode is also brought to you by our AI Literacy project events.  We have several upcoming events and announcements that are worth putting on your radar: All new courses and certificates are now live in AI Academy.  Sept 18: [Webinar] Intro to AI presented by Google Cloud Sept. 24: [Webinar] 5 Essential Steps to Scaling AI presented by Google Cloud Register today! Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

The aftershocks of GPT-5's chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies. In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to AGI, and cover the latest AI power plays: Sam Altman's trillion-dollar ambitions, his public feud with Elon Musk, an xAI leadership shake-up, chip geopolitics, Apple's surprising AI comeback, and more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:00 — GPT-5's Continued Chaotic Rollout 00:16:03 — Meta's Controversial AI Policies 00:28:27 — Demis Hassabis on AI's Future 00:40:55 — What's Next for OpenAI After GPT-5? 00:46:41 — Altman / Musk Drama 00:50:55 — xAI Leadership Shake-Up 00:55:55 — Perplexity's Audacious Play for Google Chrome 00:58:32 — Chip Geopolitics 01:01:43 — Anthropic and AI in Government 01:05:17 — Apple's AI Turnaround  01:08:09 — Cohere Raises $500M for Enterprise AI  01:10:57 — AI in Education This episode is brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

This episode may just be the calm before the GPT-5 storm… We're back with another rapid-fire episode—there was just too much AI news to cover any other way. In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput dig into the possible release of GPT-5, unveil what's coming in our reimagined AI Academy 3.0, and examine how AI is transforming job markets, consulting, and enterprise strategy. They also break down key updates from OpenAI, Microsoft, Meta, Apple, and Google—and what listeners need to know as AI's impact accelerates across business and education. Show Notes: Access the show notes and show links here Timestamps:  00:00 — Intro 10:27 — OpenAI's Explosive Growth 16:52 — Microsoft and OpenAI Near Contract Agreement 23:23 — ChatGPT Study Mode 28:42 — How We Talk About AI's Impact on Jobs 36:16 — Microsoft Paper on AI Jobs Impact 41:24 — AI's Impact on the Consulting Industry 47:01 — Apple AI Acquisition Speculation 51:26 — Earnings Reports 58:16 — Gemini 2.5 Deep Think 01:04:29 — Meta's Vision for Superintelligence 01:12:46 — ChatGPT Shared Links Indexed by Google 01:15:05 — AI Product and Funding Updates This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. This episode is also brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

What if the U.S. built its future on AI factories? And what if AGI shows up just in time to run them? Join Paul and Mike as they break down the White House's aggressive three-part Action Plan, including its call to build more data centers and ban “woke” AI. They unpack what Google's staggering token usage tells us about the pace of AI development—and how that connects to the rumored, unified GPT-5 model that could reshape everything. Then it's rapid fire: Nvidia CEO's advice for college students, the first AI for therapy, AI's impact on tech jobs and more.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:23 — White House AI Action Plan 00:31:55 — How AI Could Upend the World Economy 00:39:37 — GPT-5 Rumors 00:47:52 — AI Is Impacting Tech Jobs 00:53:08 — Advice for College Students 00:59:44 — Instacart CEO About to Take Reins of Big Chunk of OpenAI 01:08:32 — The First AI for Therapy 01:12:31 — AI's Environmental Impact 01:17:04 — AI Search Summaries Result in Fewer Clicks 01:19:45 — AI Product and Funding Updates This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. This episode is also brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

AI salaries are outpacing NBA MVPs. Grok is turning heads, and stirring controversy, as competition among top AI labs heats up. This week, Mike and Paul unpack OpenAI's massive update that turns ChatGPT into a full-blown digital assistant, Meta's $200M+ AI talent raids, and the spiraling drama at Grok. They break down Microsoft's AI-driven layoffs, AI browser competition, Apple's quiet AI pivot, and what it really means when superintelligence becomes cheap and everywhere. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:47 — ChatGPT Agent 00:14:17 — Grok 4 00:17:46 — Grok Controversy 00:32:07 — Meta Superintelligence Labs 00:35:16 — Windsurf Drama 00:37:28 — Kimi 2 00:42:35 — AI Browsers 00:47:05 — Microsoft's Layoffs and AI 00:52:27 — More Meta Updates 00:55:53 — More OpenAI Updates 01:03:13 — Google Updates 01:07:57 — Apple Might Use Anthropic or OpenAI for Siri 01:10:59 — AI Product and Funding Updates This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. This episode is also brought to you by our 50th Intro to AI session happening on August 14. You'll learn what AI is, why it matters, and how to find real use cases and trusted tools for your work. Go to www.marketingaiinstitute/com/intro-to-ai to register. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Here's a peak behind curtain on some of the exclusive content you can get over at patreon.com/rtrpod with the first episode of this nostalgia-soaked series You Had To Be There.These episodes are all about those matches that live on in the collective psyche of THFC. Each week I speak to a different guest about one of their favourite games, the memories, the feelings, the context and usually the limbs. In Episode 1, friend of the show Tom Foins joins Jack to relive that unforgettable night in 2010 when Gareth Bale absolutely ruined Maicon, Spurs were in dreamland playing one of Europe's biggest off the park. One of those moments where we truly stood up and reminded everyone what Tottenham Hotspur were really all about.If you like what you hear, there'll be plenty more where that came from across the summer on Patreon.Support this show http://supporter.acast.com/ruletheroost. Hosted on Acast. See acast.com/privacy for more information.

AI is reshaping hiring, law, and business strategy. Join Mike and Paul as they unpack Anthropic's major legal win over authors suing for AI training data use, explore the tsunami of AI-generated resumes flooding recruiters, and analyze why OpenAI is now doing high-ticket consulting. They also weigh Salesforce's claim that AI does half its work, Meta's billion-dollar talent raids, and OpenAI's mysterious hardware rebrand drama.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:00 — Anthropic Wins Key Lawsuit Against Authors 00:19:37 — AI's Impact on Hiring and HR 00:31:34 — OpenAI is Now Doing Consulting 00:39:28 — OpenAI - Jony Ive Drama 00:43:08 — OpenAI's Microsoft Office Rival 00:47:53 — Intel Outsources Marketing to Accenture and AI 00:53:31 — Salesforce CEO: 30% of Internal Work Done by AI 01:01:53 — More Meta AI Recruitment Efforts 01:07:15 — AI First Book Release 01:12:20 — AI Product and Funding Updates This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we're offering free resources and learning experiences to help you stay ahead. We've got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Data integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:51 — Question #1: How do we ensure data integrity, security, and privacy when we scale AI? 00:07:24 — Question #2: What exactly is an AI roadmap? 00:12:30 — Question #3: How can we maintain meaningful human oversight when AI systems operate at a speed that exceeds human comprehension?00:14:47 —  Question #4: How do you feel about the impact of AI on highly regulated industries where adoption has been slower? 00:16:50 — Question #5: How does change management need to evolve in response to the rapid development of AI tools? 00:18:54 — Question #6: Changes are happening so quickly. How can professionals keep up? Are there trusted resources that stay current with innovations? 00:23:11 — Question #7: Do you have any tips for creating a tailored AI learning curriculum versus a “one-size-fits-all” approach? 00:24:51 —  Question #8: For someone passionate about AI but not in a leadership position, how can i initiate change at an individual level? 00:28:42 — Question #9: How can you address resistance to change and skepticism toward AI, especially when the tools are available, but usage lags? 00:30:47 —  Question #10: What's your advice for someone leading a lean team who needs to pitch AI to executives with no time or interest in experimentation? 00:31:41 — Question #11: If a large organization has rolled out something like Copilot but no one is talking about AI or expanding beyond it, what are some tactical next steps to drive broader AI engagement? 00:34:21 — Question #12: As a director in higher ed, how can I motivate leadership to pursue something like Ohio State's “AI Fluency” initiative? 00:38:00 — Question #13: Which AI tools do you like the best, and do certain ones work better for specific industries? How do you personally evaluate and select them? 00:40:49 — Question #14: How can startups or innovators best use Problems GPT, especially for category creation? Could you walk through an example?  00:45:54 — Question #15: What excites you most about AI's potential for startups right now? 00:49:29 — Question #16: Have you seen companies using AI-generated efficiency gains to reinvest in people, like offering shorter workweeks or well-being benefits? This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

This week, Paul and Mike unpack the New York Times' list of 22 upcoming roles (from “AI auditors” to “personality directors”), weigh Andy Jassy's memo that generative AI will mean leaner teams, and dissect the viral MIT study about what ChatGPT might be doing to your brain. Rapid-fire hits include Meta's billion-dollar talent raid, Apple's rumored Perplexity bid, and fresh OpenAI-Microsoft friction. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:41 — The New Jobs AI Could Create 00:26:11 — Amazon CEO on AI Job Disruption and AI Underemployment 00:39:28 — Your Brain on ChatGPT 00:52:22 — Fallout from the Meta / Scale AI Deal 00:55:27 — Meta and Apple AI Talent and Acquisition Search 01:05:59 — The OpenAI / Microsoft Relationship Is Getting Tense 01:08:53 — Veo 3's IP Issues 01:12:09 — HubSpot CEO Weighs In on AI's SEO Impact 01:15:29 — The Pope Takes on AI 01:18:39 — AI Product and Funding Updates This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we're offering free resources and learning experiences to help you stay ahead. We've got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

In this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:08:46 — Question #1: How do you define a “human-first” approach to AI? 00:11:33 — Question #2: What uniquely human qualities do you believe we must preserve in an AI-driven world? 00:15:55 — Question #3: Where do we currently stand with AGI—and how close are OpenAI, Anthropic, Google, and Meta to making it real? 00:17:53 — Question #4: If AI becomes smarter, faster, and more accessible to all—how do individuals or companies stand out? 00:23:17 — Question #5: Do you see a future where AI agents can collaborate like human teams?  00:28:40 — Question #6: For those working with sensitive data, when does it make sense to use a local LLM over a cloud-based one? 00:30:50 — Question #7: What's the difference between ChatGPT Projects and Custom GPTs? 00:32:36 — Question #8:  If an agency or consultant is managing dozens of GPTs, what are your best tips for organizing workflows, versioning, and staying sane at scale? 00:36:12 — Question #9: How do you personally decide which AI tools to use—and do you see a winner emerging? 00:38:53 — Question #10: What tools or platforms in the agent space are actually ready for production today? 00:43:10 — Question #11: For companies just getting started, how do you recommend they identify the right pain points and build their AI roadmap? 00:45:34 — Question #12: What AI tools do you believe deliver the most value to marketing leaders right now? 00:46:20 — Question #13: How is AI forcing agencies and consultants to rethink their models, especially with rising efficiency and lower costs? 00:51:14 — Question #14: What does great prompting actually look like? And how should employers think about evaluating that skill in job candidates? 00:54:40 — Question #15: As AI reshapes roles, does age or experience become a liability—or can being the most informed person in the room still win out? 00:56:52 — Question #16: What kind of changes should leaders expect in workplace culture as AI adoption grows? 01:00:54 — Question #17: What is ChatGPT really storing in its “memory,” and how persistent is user data across sessions? 01:02:11 — Question #18: How can businesses safely use LLMs while protecting personal or proprietary information? 01:02:55 — Question #19: Why do you think some companies still ban AI tools internally—and what will it take for those policies to shift? 01:04:13 — Question #20: If AI tools are free or low-cost, does that make us the product? Or is there a more optimistic future where creators and users both win This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

​​​​o3 Pro is here. Sam Altman thinks the singularity might be too. This week, Paul and Mike dive into OpenAI's o3 Pro reasoning model and what makes it fundamentally different. They explore Sam Altman's bold claim that the singularity has begun, Meta's superintelligence ambitions, and Disney's high-stakes lawsuit against Midjourney. They also break down search traffic freefalls, mechanized job automation, and whether GPTs or projects are better for scaling AI workflows, among other topics, in our rapid-fire section. Listen or watch below—and see below for show notes and the transcript. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:54 — o3 Pro 00:18:33 — Disney Sues Midjourney 00:28:53 — The Singularity Is Nearer 00:50:14 — AI and Jobs: Saying the Quiet Part Out Loud 00:56:27 — OpenAI and Google Deal 00:58:46 — AI and Google Search 01:02:38 — Ohio State's New AI Fluency Initiative 01:06:08 — xAI Data Center Environmental Scandal 01:10:58 — Kalshi's AI-Generated NBA Finals Ad 01:15:18 — What Happens When AI Goes Down? 01:19:19 — Meta Crackdown on “Nudify” Apps 01:21:59 — Updates to GPTs, Using Projects vs. GPTs This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we're offering free resources and learning experiences to help you stay ahead. We've got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

*EPISÓDIO PATROCINADO*Episódio #100 no ar! E como bons terapeutas de casais de método, abrimos nosso consultório amoroso pra devolver o amor pra vocês

What happens when AI feels too human? This week, Paul and Mike unpack OpenAI's newest releases, the growing emotional bonds people are forming with AI, and fresh data on how AI is reshaping jobs—for better and worse.  They also reexamine AGI timelines, AI cybersecurity, and why verifying AI output might be the next big challenge. Plus: Reddit sues Anthropic, Google drops expert AI avatars, and more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:16 — ChatGPT Connectors, Record Mode, and Other Updates 00:18:16 — AI-Human Relationships 00:30:00 — AI Continues to Impact Jobs 00:42:11 — OpenAI Court Ordered to Preserve All ChatGPT User Logs 00:46:41 — AI Cybersecurity 00:52:05 — The AI Verification Gap 00:58:19 — How Does Claude 4 Think? 01:02:55 — New AGI Timelines 01:10:50 — Reddit v. Anthropic 01:13:25 — Sharing in NotebookLM 01:16:51 — WPP Open Intelligence 01:20:30 — Google Portraits This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. This episode is also brought to you by our upcoming AI Literacy webinars. As part of the AI Literacy Project, we're offering free resources and learning experiences to help you stay ahead. We've got two live sessions coming up in June—check them out here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

This week was a masterclass in how fast AI is moving. Join us as Paul and Mike break down everything from Google's massive I/O announcements (Gemini, Veo, Live, and more), to Claude Opus 4's impressive—and borderline alarming—capabilities and Paul shares a wild experiment that shows how current AI tools may already be enough to automate white-collar jobs. Rapid-fire topics include OpenAI's $6.5B Jony Ive acquisition, Microsoft's overlooked Build event, AI's energy problem, a chatbot benchmark startup raising $100M, and more. Access the show notes and show links here Timestamps: 00:07:08 — Google I/O 00:21:27 — Claude 4 00:31:15 — Dwarkesh Jobs Podcast 00:46:22 — OpenAI + Jony Ive 00:53:31 — AI's Energy Usage 00:57:03 — Microsoft Build 2025 00:59:22 — Chatbot Arena Funding 01:03:39 — Empire of AI from Karen Hao 01:06:18 — AI in Education Updates 01:11:01  —  Listener Questions 01:14:57  — Closing Thoughts  This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there's even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. This week's episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

AI is moving faster than most people realize—and it's continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft's 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of Marketing AI Report.  The episode also covers OpenAI's autonomous coding agent, TikTok's new AI video tool, the rise of AI baby podcasters, what to watch for at Google I/O and more in our rapid fire section. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:49 —More Quiet AI Layoffs, Including at Microsoft 00:19:24 — Bombshell Copyright Decision and Drama 00:30:01 — 2025 State of Marketing AI Report Findings 00:39:18 — OpenAI Releases Codex 00:41:40 — Altman Wants to Build “Core AI Subscription” for Your Life 00:56:20 — Altman, Musk, and Grok Drama 01:01:22 — Are Chatbots Replacing Search? 01:05:36 — AI in Education Updates 01:11:15 — The Cost of AI 01:14:29 — AI Product and Funding Updates 01:20:04 — Listener Question This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there's even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. This week's episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Fresh off a wave of “AI‑first” CEO manifestos, Paul Roetzer and Mike Kaput slice into the fallout: Duolingo and Box join Shopify's AI-first pledge, more signals of AI job disruption emerge, and OpenAI rolls back 4o due to an overly agreeable personality. Then it's rapid‑fire —Johnson & Johnson bins 90 % of its 900 gen‑AI pilots, Big‑Tech earnings put real numbers on the AI boom, Nvidia spars with Anthropic over chip exports, Claude upgrades, Alibaba's Qwen‑3, Descript's AI avatars, and more. Access the show notes and show links here Timestamps: 00:03:49 —The Rise of the AI-First Company 00:17:37 — More Signals of AI Job Disruption and the “Stop Hiring Humans” Campaign 00:30:23 —OpenAI Rolls Back 4o Update Due to Annoying Personality 00:44:10 —AI Earnings Calls  00:48:54 —What Enterprise AI Strategy Really Looks Like 00:55:03 — How McKinsey, BCG, and Deloitte Are Using AI 01:00:05 — New Report Calls Chatbot Arena Leaderboard Into Question 01:04:04 — Meta AI App and Zuckerberg's Plan for AI 01:11:39 —Nvidia's Beef with Anthropic 01:14:38 — US Copyright Office Intellectual Property Resources 01:16:15 — AI Product and Funding Updates 01:22:11 — Listener Question This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there's even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. This week's episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

After a quick spring break, Paul Roetzer and Mike Kaput are back, and the AI world definitely didn't take a vacation. In this episode of The Artificial Intelligence Show, our hosts catch up on two weeks of major developments, including OpenAI's surprising release of o3 and o4-mini, the accelerating wave of quiet AI-driven layoffs, and a new federal executive order on AI education.  Access the show notes and show links here Timestamps: 00:05:49 —o3 and o4-mini, and AGI 00:17:21 — AI-Caused “Quiet Layoffs” and Impact on Jobs 00:31:46 — White House Plan for AI Education 00:36:04 — Other OpenAI Updates 00:43:04 — Ethan Mollick's Criticism of Microsoft Copilot 00:46:43 — Era of Experience Paper 00:54:23 — Chief AI Officers at Companies 00:58:54 — Anthropic Researcher Says There Is a Chance Claude Is Conscious 01:07:03 — xAI Funding and Updates 01:11:07 — Other AI Product Updates 01:13:40 — Listener Questions This episode is brought to you by our AI for B2B Marketers Summit: Join us and learn valuable insights and practical knowledge on how AI can revolutionize your marketing efforts, enhance customer experiences, and drive business growth. The Summit takes place virtually from 12:00pm - 4:45pm ET on Thursday, June 5. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to b2bsummit.ai  This week's episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Paul Roetzer is the founder and CEO of SmarterX and the Marketing AI Institute—a media, event, and online education company that he started back in 2016 to make AI accessible, approachable, and actionable for marketers and business leaders. Through the institute, he created MAICON—the leading annual Marketing AI conference, which is hosted here in Cleveland!He is also the co-author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, the co-host of ​The Artificial Intelligence Show​ podcast, and the creator of ​The AI Literacy Project​, where he's working to make AI education accessible and personalized for everyone.Paul graduated from Ohio University's E.W. Scripps School of Journalism and has since consulted for hundreds of organizations, from startups to Fortune 500 companies. In 2005, he founded Ready North (formerly known as PR 20/20), a digital marketing agency that became HubSpot's first partner agency and played a pivotal role in launching HubSpot's entire partnership strategy. He successfully sold the firm in 2021 to Blue Cypress.This was such a fun conversation for me—I love thinking about how exponential technologies will affect the future of society, and that is exactly what Paul and I got to do—we explore the vast and profound implications of AI on the future of work and society overall while also exploring the business of conferences, the importance of AI literacy going forward, lessons from the early days of HubSpot, building in Cleveland, and a whole lot more!00:00:00 - The Evolution of Podcasting and AI Integration00:04:13 - The Journey of Building Marketing AI Institute00:07:12 - The Impact of AI on Marketing and Business00:09:47 - Navigating Challenges and Embracing Change00:12:38 - The Role of Conferences in AI Education00:15:15 - Cleveland as a Hub for AI Innovation00:17:48 - The Future of AI and Its Societal Implications00:20:32 - AI Literacy and Its Importance00:23:03 - The Philosophical Dilemmas of AI Decision-Making00:25:45 - The Uncertain Future of Work in an AI-Driven World00:35:59 - The Inevitable Disruption of Jobs by AI00:41:32 - AI's Impact on Knowledge Work and Industries00:46:35 - Marketing in the Age of AI00:49:46 - Defining AI Literacy and Its Future00:52:45 - Lessons from the HubSpot Journey00:57:04 - The Entrepreneurial Journey and Its Challenges01:01:30 - Hidden Gem-----LINKS:https://www.linkedin.com/in/paulroetzer/https://smarterx.ai/https://www.marketingaiinstitute.com/-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we've heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

In 1966 verraste Noord-Korea de wereld door Italië te verslaan en de kwartfinale van het WK te bereiken. 44 jaar later, in 2010, keerden ze terug. Een mysterieus elftal, uit een gesloten land, op het grootste podium van het voetbal.Niemand wist wat te verwachten. Noord-Korea speelde nooit oefenwedstrijden, hun spelers speelden nauwelijks in het buitenland, en de pers had geen toegang tot het team. Wat de wereld te zien kreeg, was een ploeg die met discipline en werkethiek probeerde te overleven in een groep met Brazilië, Portugal en Ivoorkust.In hun eerste wedstrijd stonden ze tegenover de vijfvoudig wereldkampioen. En verrassend genoeg hielden ze lang stand. 0-0 bij rust. Maar dan breekt Brazilië door. Maicon en Elano scoren. Toch geeft Noord-Korea niet op. Ji Yun-nam scoort in de 89e minuut. De spelers juichen alsof ze wereldkampioen zijn. Eindstand: 2-1. Een nederlaag, maar een eerbare.De volgende wedstrijd werd live uitgezonden op Noord-Koreaanse televisie – een zeldzaamheid. Wat volgde, was een nationale nachtmerrie. Portugal vernederde Noord-Korea met 7-0. Ronaldo lachte, Simao danste, en Noord-Korea werd genadeloos afgeslacht. De uitzending werd abrupt stopgezet. Dit was niet het heroïsche verhaal dat men thuis mocht zien.De laatste wedstrijd tegen Ivoorkust? Een 3-0 nederlaag. Geen doelpunten, geen glorie. Noord-Korea verliet het WK zonder punten en met een verbrijzelde reputatie.Er gingen geruchten over straffen en vernedering bij terugkeer, over spelers die moesten ‘afrekenen' met de nederlagen. De waarheid? Die zal altijd gehuld blijven in mysterie. Maar één ding is zeker: waar Noord-Korea in 1966 geschiedenis schreef, werd 2010 een verhaal van gebroken illusies.In de podcast verwijzen Mart en Lars naar: De huilende Jong Tae Se bij het nationale volkslied: https://www.youtube.com/watch?v=kiC9PsGYvDEZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

Dandanmian_ joins the gang for a birthday bash! With Fantasy Fut behind us we get ready to celebrate good times. It's FUT's 16th birthday and both CR7 (sewy!) and Kai Havertz are here. Skillers and weak foot merchants rejoice! It's Fut Birthday!

In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a significant and evolving role, particularly in how it integrates with digital strategies to create compelling customer experiences. Today, we're joined by Stefanie Cortes, Director of Strategic Analysis for the Direct Marketing Division at RRD, who will share insights from RRD's latest Print Impact Report. Stefanie Cortes is the Director of Strategic Analysis for the Direct Marketing division of RRD where she is responsible for positioning the company's leading solutions in the one-to-one marketing space. Key to her role is identifying market trends and shifts, and ensuring the company's service offerings are in sync with evolving client needs. Stefanie draws from 17 years of experience in various areas of marketing strategy and execution. RESOURCES RRD Print Impact Report: https://www.rrd.com/resources/research-report/print-impact-report-2024 RRD website: https://www.rrd.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play advertising, which integrates ads seamlessly into the gameplay experience. Today, we're joined by Shahar Sorek, CMO of Overwolf, who will share insights into why PC games are becoming a goldmine for brands and how Overwolf is leading this shift. RESOURCES Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I'd like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In the fast-paced world of e-commerce, efficiency in fulfillment and logistics is more crucial than ever. Today, we're joined by Jon Schechter, VP of Business Development North America, to discuss how their innovative solutions are revolutionizing the industry. ABOUT JON SCHECHTER Jon Schechter, VP of Fulfillment Solutions at AutoStore, is a seasoned expert in warehouse robotics with over 15 years of experience. Formerly with companies like Amazon and RightHand Robotics, Jon has been instrumental in designing and implementing advanced robotic systems for fulfillment centers since 2008. With a Bachelor's in Engineering from MIT and an MBA from Harvard Business School, Jon leads AutoStore's efforts in North America, partnering with clients to optimize their fulfillment operations using innovative technology solutions. RESOURCES Autostore website: https://www.autostoresystem.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"

The holiday shopping season might seem like it's months away, but if you listen to consumers, it's closer than you think. Today we're going to talk about consumer shopping behavior with some recent research done by Bazaarvoice, and dive into what brands need to know to stay relevant and maximize sales this holiday season. To help me discuss this topic, I'd like to welcome Zarina Stanford, CMO at Bazaarvoice. ABOUT ZARINA STANFORD As CMO of Bazaarvoice, Zarina Lam Stanford leads with a customer-centric, insights-driven, and outcome-based approach to all aspects she touches - from research, brand, communications, product marketing, to sales, demand generation, partner/alliance and field marketing. A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and having fun.    Before joining Bazaarvoice, Zarina was CMO at tech giants including IBM, SAP, and Rackspace Technology as well as PE portfolio firm Syniti where she led a total brand transformation. A champion for diversity and inclusion and a global citizen, Zarina has in-depth hands-on experience in Global, North America, Latin America, Europe, Asia Pacific & Japan, and emerging markets. Zarina also serves on the Board of Fortytwo.vc, a global, cross-border fund focused VC firm, and BeyonDiversity Foundation, a non-profit on women empowerment. Recognized for her visionary strategies and transformative contributions shaping the future of marketing in the technology sector, Zarina was recently named among HotTopics' Top 100 Global B2B CMOs. Other industry recognitions for Zarina include Diversity Journal's Woman Worth Watching in STEM, Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC) and Corporate Achiever Award by the Organization of Chinese Americans (OCA).  Zarina is a Marketing Academy CMO Fellow, a Southern Methodist University MBA, and a graduate of the Asian Advanced Leadership Program at Stanford University's Graduate School of Business. She also holds a BA in Journalism from the University of North Texas. She is currently authoring a self-leadership book, #DareToGrow. Born and raised in Hong Kong, the Austin-based Zarina is a nature lover, an ikebana apprentice, a published writer, an aspiring sailor, and a Mini Cooper and a Tesla fan. She describes herself as a proud daughter, sister, a mom, and a remodeling fanatic. RESOURCES Bazaarvoice website: https://www.bazaarvoice.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

While we talk about customer experience a lot on this show, today's focus is going to be a little different than some of our past conversations. Today we're going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys. To help me discuss this topic, I'd like to welcome Martha Brooke, Chief Customer Experience Analyst at Interaction Metrics. RESOURCES Interaction Metrics website: https://interactionmetrics.com/ Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

While we talk about customer experience a lot on this show, today's focus is going to be a little different than some of our past conversations. Today we're going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys.   To help me discuss this topic, I'd like to welcome Martha Brooke, Chief Customer Experience Analyst at Interaction Metrics. RESOURCES Interaction Metrics website: https://interactionmetrics.com/ Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about trends in conversational commerce and why retailers need to rethink the customer experience when it comes to messaging apps.   To help me discuss this topic, I'd like to welcome Stefanos Loukakos, Co-Founder and CEO of Connectly, who was previously Facebook's Head of Messenger Business.   RESOURCES Connectly website: https://www.connectly.ai/   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In today's competitive healthcare landscape, expanding into new markets and maintaining a focus on customer-centricity are critical for sustained growth. Joining us to discuss these challenges and opportunities is Alice Eweida, CEO of Pandia Medical Group and Pandia Pharmacy. Alice brings extensive experience in navigating both direct-to-consumer and business-to-business models in the healthcare sector.   Alice Eweida is the CEO of Pandia Health (which includes Pandia Medical Group and Pandia Pharmacy) with over 20 years of experience. She took the reins during its seed stage and joined at a time of significant growth as the organization expanded into multiple service categories, adding menopause and developing AI that guides doctors to personalize prescribing medication to best serve the individual patient's needs.    Prior to Pandia Health, Alice led growth and brand marketing at several Series B digital health startups leveraging telemedicine for wellness, nutrition, diabetes and substance use care. Notably, she grew Boulder Care to approximately 5,000 patients and took DayTwo through a rebrand and expanded their care program from providers to mid-sized employers and national and regional payers. At Foodsmart (formerly Zipongo), she established their B2B2C enrollment and engagement programs, growing its user base to 950,000 through an employee benefits program with Fortune 500 companies, including Disney, Google, IBM and United Healthcare.    Alice spent four years at Google where her team launched Google Home, the first device with a voice-activated assistant built in, and was responsible for the integration with YouTube Red. Additionally, she spent time in their sales department to help grow advertising investments for global brands in the beauty and media sectors across Google Search, Google Display, YouTube and Google's Marketing Platform.   Earlier in her career, Alice led product marketing at Sky TV, now a division of Comcast, for Sky Go on mobiles, tablets and games consoles. Prior to that, she was part of Vodafone's Marketing Graduate Program. Alice holds an MA from the Oxford College of Marketing and a BA in English Language and Media Studies from the University of Birmingham in England. RESOURCES Pandia Health website: https://www.pandiahealth.com/   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. In today's episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at The Office of Experience. RESOURCES Blackbaud website: https://www.blackbaud.com   The Office of Experience website: https://www.officeofexperience.com   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company