Podcasts about hubspot podcast network

Sometimes, you only need one smart idea to change your whole business. On this episode, I talked with Bill McIntosh, an entrepreneur and tech builder, about how fast things are moving with A.I. and business. We broke down how people can build websites, sales funnels, and apps (even full businesses) with just a few prompts thanks to new A.I. technologies. Bill brought in real stories, lessons, and numbers from his hands-on experience and explained the concept of “vibe coding”—a fresh way people are creating online today. If you're wondering how to use A.I. to start or grow your own website, app, or business, you'll find plenty of practical ideas here.Topics DiscussedAI-Assisted Creation: How the evolution of AI is enabling rapid website, app, and sales funnel creation—even for non-technical entrepreneurs.Vibe Coding Explained: Bill demystifies the concept of “vibe coding,” discussing its opportunities and potential pitfalls.Entrepreneurial Principles: The timeless business fundamentals Bill still relies on—even as technology changes.Solving Real Problems: A step-by-step approach to using research and online communities to identify business opportunities and create solutions.Challenges of AI Tools: Early adopter experiences with AI coding platforms, and the need for more accessible, user-friendly solutions.Buildy AI: Bill introduces his new venture, detailing how it helps entrepreneurs launch and scale digital businesses easily.App & Funnel Creation: Practical tips and stories around building sales funnels, websites, and custom apps with AI.Fundraising & Startup Growth: Insights into scaling a tech company through fundraising versus bootstrapping.The Future of AI Entrepreneurship: Predictions for industry adoption, and how “one prompt” could unleash creative and business potential for anyone.Resources MentionedBuildy AI: https://www.buildy.ai/Base44: https://base44.com/Lovable: https://lovable.dev/Replit: https://replit.com/GitHub: https://github.com/Hustle & Flowchart is proud to be part of the HubSpot Network.Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlightCheck out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work — the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this week's stories dig into workplace trust, exploitation, and the psychology of staying too long.

What if your podcast could hit over 1 million downloads a month—consistently? In this powerful re-run, we dive deep with Jonathan Barshop, head of podcast growth at the HubSpot Podcast Network, to uncover how the top shows scale massively—without guesswork. Expect raw insights and real strategies you can swipe for your own growth, including:

This week's episode of This Old Marketing dives deep into the evolving world of AI, automation, and creator opportunities. 1. OpenAI's ChatGPT Atlas: A Google Killer? OpenAI's latest product, ChatGPT Atlas, has some wondering if this is a direct strike at Google's dominance in search. We break down what Atlas is, how it changes the discovery landscape, and what it means for marketers and creators. 2. AI and Robots Taking Jobs A New York Times article reports that Amazon plans to replace over half a million jobs with robots. But the twist? The AI industry itself is facing layoffs. Meta has cut significant staff from its AI operations, according to Axios. We explore what this says about the current state — and future — of the AI economy. 3. ChatGPT to Allow Adult Erotica (for Verified Users) OpenAI will soon allow adult-themed content for verified adults. Is this a necessary step toward realism and maturity online, or is it a PR nightmare waiting to happen? We debate whether the Internet needs true age-gating — or if this will end up being a “nothing burger,” as Robert might say. 4. Creators Take Flight — Literally Marketing Brew reports that YouTube creators are getting their content featured on Delta Airlines flights. It's a great marketing move — but does it signal that YouTube is becoming television? We discuss what this means for creators' reach and brand positioning. Marketing Winners of the Week Ann Handley's new website: A masterclass in simplicity and conversion, with a sharp focus on driving newsletter subscriptions. Kim Kardashian's Skims.com launch: A weirdly nostalgic move that has everyone talking. Raves of the Week Joe's Rave: The CRIT Framework from Geoff Woods — a practical model for using AI strategically through Context, Role, Interview, and Task. And get a month of Wispr Flow (dictation platform) for free here. Robert's Rave: Spotify's new personalized playlists that take algorithmic curation to the next level. Listen to the full episode for all the analysis, tangents, and laughs you expect from Joe and Robert on This Old Marketing. This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work — the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network, the audio destination for business professionals. This week, Al and Leanne talk to Danny Wareham, organisational psychologist and author of Constellation Leadership: Reimagined for a Connected Age, about why leadership might not need a single leader at all. From Navy SEALs to small business teams, Danny's research explores what happens when you remove the leader from the room — and discover that, in the right conditions, performance can actually increase.

Welcome back to Truth, Lies & Work — the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this week's headlines dive into generational friction, AI disruption, and Amazon's latest layoffs — plus the psychology behind “Your vibe attracts your tribe.”

In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testing a “rating system” for content. Is this meaningful progress or just more political theater? The guys also cover how OpenAI and Anthropic are stepping into the marketing world. OpenAI's first ad sparks debate (is it a miss?), while Anthropic's experiential push might have us all saying “Oh Claude.” Winners and Losers: Winner: Buc-ee's - proving that a gas station can be a brand powerhouse. Loser: Deloitte Australia - struggling to recover from credibility issues. Rants and Raves: Rant: The rise of rage bait - how outrage is driving engagement for all the wrong reasons. Rave: Personal videos on LinkedIn - authentic storytelling that actually connects. Tune in for another week of marketing madness, strategic insights, and questionable football takes. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this episode is a masterclass on one of the most dreaded parts of working life: meetings. Our guest is Mamie Kanfer Stewart — host of The Modern Manager podcast, author of Momentum, and founder of Meeteor — who has dedicated her career to transforming meetings from time-wasting nightmares into spaces for decision-making, creativity, and genuine collaboration.

Welcome back to Truth, Lies & Work — the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, every Tuesday we unpack the biggest workplace news stories, decode the psychology, and tackle real listener dilemmas.

Layoffs are some of the hardest moments a manager can face. How you handle them can shape not just the experience of the employees leaving but also the morale and trust of the team that remains.Today's guest brings expert guidance on navigating these challenges with empathy, clarity, and professionalism.Leanne Elliot is a Chartered Occupational Psychologist, Consultant, and Coach with a proven track record of building workplaces that empower teams and enable performance. She is also co-host of the award-winning psychology podcast, Truth, Lies & Work. Breaking into the prestigious HubSpot Podcast Network in 2022. The show is dedicated to helping business leaders simplify the science of the workplace.In this episode, Leanne explains how managers can approach layoffs thoughtfully, manage confidentiality effectively, communicate clearly, and care for both departing employees and the remaining team. She shares practical frameworks to make these tough conversations more human and less stressful.In the extended members-only conversation, Leanne dives deeper into strategies for managers who are themselves being laid off and how to prepare for career transitions while maintaining professional composure.Get FREE mini-episode guides with the big idea from the week's episode delivered to your inbox when you subscribe to my weekly email.Join the conversation now!Conversation Topics (00:00) Introduction(01:59) Layoffs vs Firings(03:15) Managing Confidentiality and Clear Communication(04:51) A Manager's Role in Layoff Decisions(07:30) Supporting Remaining Team Members After a Layoff(12:05) Practical Frameworks for The Tough Conversation(16:40) Creating a Compassionate Layoff Process(20:15) Key Behavioral Science Insights for Managers(24:50) Maintaining Team Morale and Trust(29:07) Connect with Leanne (31:23) [Extended Episode Only] Supporting Your Team After a Layoff(34:05) [Extended Episode Only] If You Are the One Being Laid Off

After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird. OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next great social network or bring about the end of the internet as we know it. The guys break down what these announcements mean for creators, advertisers, and the future of “artificial content.” In other news, Anthropic settles a $1.5 billion lawsuit that could mean payouts for authors everywhere (and a big precedent for copyright in AI). Plus, Call Her Daddy's Alex Cooper launches a new marketing agency that might just be the new business model for content entrepreneurs. And YouTube rolls out auto dubbing for creators and marketers. Joe and Robert debate whether that's a blessing or a curse. This week's winner: CMI's new B2B Research Report. This week's loser: China's growing propaganda machine. Rants and Raves: A look at ABBA Voyage and MrBeast, two very different but equally fascinating examples of what happens when creativity, technology, and obsession collide. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

In this Ops Edition of The Ops Authority podcast, I'm joined once again by the incredible Lynette Robinson for a real-time Q&A session packed with actionable insight. We tackle your most pressing questions around managing a side business while keeping career integrity intact, negotiating salary expectations for Director of Operations roles, and recovering from rejection with grace and resilience. Whether you're growing your business or supporting someone else's, you'll walk away from this episode with the clarity and confidence to move forward on your own terms.   Connect with Lynette: Website: www.lighterlivingvirtualsolutions.com Instagram: www.instagram.com/_lynettedrobinson Facebook: www.facebook.com/lighterlivingvirtualsolutions   For full show notes, check out www.TheOpsAuthority.com/podcast/289 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network

It's here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podcast. Along the way, they're joined by some surprise guests and special videos from friends of the show. Highlights from the Episode The Beginning (Episode 1 – November 20, 2013): Joe and Robert recall the car ride that sparked the idea and how they launched the first episode in less than two weeks. Hear the original introduction, plus proof that football talk has always been part of the show's DNA. Episode 100 (October 12, 2015): Reflections on content marketing trends a decade ago, from the rise of content brands to the great terminology debate. Joe predicts the rise of the walled gardens, Robert envisions marketing's shift toward experiences, and both make some bold (and hilarious) calls about Apple, Disney, and Twitter. Episode 200 (September 11, 2017): A nostalgic milestone filled with clips, insights on audience building, and predictions around Facebook's billion-dollar content push. Highlights include Robert's reflections on the value of audience and the duo's “can't believe we made it this far” moment. Episode 211 (December 11, 2017): The original “finale” - Joe and Robert answer listener questions, quiz each other, and close out what they thought was the end of the journey. Episode 212 (July 15, 2019): The “Genesis Planet” comeback episode after 577 days away. Joe and Robert return in full stride, proving the magic never left. Episode 300 (December 3, 2021): The first video podcast, featuring a special musical intro from Gary Busey. Predictions fly about Web 3.0, tokenization, the metaverse, and the future of “rented land.” Plus, cocktails, personal reflections, and football banter. Episode 400 (November 3, 2023): “AI & the Melting of Truth” marks another milestone with big conversations around AI, search, and Disney's media moves. A clip on Google's AI results shows just how much the world has shifted. Special Surprises A video greeting from filmmaker Kevin Smith A montage of messages from listeners and friends of the show. Thank you to A. Lee Judge, Bert Van Loon, Brian Piper, Cathy & Bridget McPhillips, Fernando Labastida, JK Kalinowski, Katie Brinkley, Maliha Khan, Paul Roetzer and Ruth Carter. A heartfelt video from author and speaker Andrew Davis Rants & Raves Yes, even in this celebratory episode, Joe and Robert can't resist a few choice rants and raves. (You'll just have to listen in!) Thank you for being part of 500 weeks of This Old Marketing. We couldn't have done it without you. Here's to the next chapter! ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

Joe Fier sits down with Aaron Young, entrepreneur, author, and creator of the "Unshackled Owner" method. Aaron shares game-changing insights on how to design a business that doesn't own you—one that thrives beyond your own time and energy. From the foundational question every business owner should be asking, to real-life stories (including how Aaron earned nearly $1M while physically unable to run his company), this episode is packed with lessons for entrepreneurs at any stage. Tune in for a mix of mindset shifts, practical frameworks, and inspirational proof that you really can build freedom and scale—on your own terms!Topics DiscussedThe Core Question: Why it's crucial to define the real outcome you're building toward in your business, and how most entrepreneurs skip this step.Unshackled Owner Concept: What it means to build a business that operates without you, and how it differs from simply being self-employed.Building Systems & Teams: The principles behind creating a culture and team that can continue running and even growing your business in your absence.Surviving and Thriving During Crisis: Aaron's powerful personal story of being unexpectedly removed from his business for 14 months, and how systems allowed the company to not just survive, but thrive.Big Business Lessons for Any Size Company: Why these principles work for both solopreneurs and large organizations, and how to practically implement them.Seven Critical Steps to Unshackling Your Business: Aaron's proven formula, including developing vision, building the right team, creating intentional culture, and more.Investor & Partnership Mindset: Understanding your business as an asset and making short-term sacrifices for long-term growth.Creating Longevity Through Loyalty: How intentional leadership and support during tough times (like the 2008 crash) builds lasting, committed teams.Living Your Freedom Goal: The importance of defining and designing a business that enables the lifestyle and freedom you really want.Resources MentionedUnshackled: The 7 Levels of Business ExcellenceBarnes & Noble Link: https://www.barnesandnoble.com/w/unshackled-aaron-scott-young/1144437542?ean=9781636983530Amazon Link: https://www.amazon.com/Unshackled-7-Levels-Business-Excellence/dp/1636983537/Aaron Scott Young Website: https://aaronscottyoung.com/Laughlin Associates: https://laughlinusa.comHustle & Flowchart is proud to be part of the HubSpot Network.Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlightCheck out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetworkConnect with Joe Fier

In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift. The creator takeover: Ad Age: Why creators, not studios, will lead production by 2030 Sports meets streaming: New Heights integration with Amazon Prime — Travis and Jason Kelce's New Heights podcast will now stream on Amazon Prime. Buying media properties: Why a marketing consultant bought the largest real estate trade magazine in Canada (link). Winners and Losers: Winner: Kit launches location-based creators. Loser: Unilever gives up on Ben & Jerry's after its co-founder claims the company silenced activism. Rants and Raves: Joe rants about job hugging. Robert rants about AI workslop. And don't miss our special #500 episode next week. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

In this solo episode of The Ops Authority Podcast, I'm walking you through the one strategy that has consistently helped my clients bounce back from low-revenue months and uncertainty: conversations. I'm sharing two real-life scenarios where clients saw immediate turnaround by implementing simple, organic prospecting practices. Whether you're feeling defeated or just want to avoid a dry pipeline, this episode will give you the mindset and method to turn conversations into clients.  For full show notes, check out www.TheOpsAuthority.com/podcast/288 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network  

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins.In this compelling episode, host Joe Fier sits down with Dr. Don Wood, founder of the Inspired Performance Institute, to explore how hidden trauma and unresolved emotional “glitches” can sabotage your business, relationships, and health. Dr. Don shares his unique insights on how our brains protect us—often at the cost of our peace and performance—and reveals practical approaches to reset your mind for clarity, calm, and peak achievement. Whether you're struggling with procrastination, chronic stress, or aiming to unlock higher levels in business and life, this conversation offers both eye-opening perspectives and actionable strategies.Topics DiscussedWhy success might be fueled by fearDr. Don explains how high-achievers are often unconsciously driven by underlying anxieties and survival instincts.Understanding trauma as a “glitch”Discover the difference between “big T” traumas and subtle “emotional concussions”—and how both impact decision-making and daily life.Brain's survival system and business performanceInsights into fight, flight, and freeze responses in entrepreneurship and how these patterns drive procrastination, burnout, or self-sabotage.Real-life examples of trauma affecting businessFascinating case studies, including high-performing traders and entrepreneurs, illustrate how childhood experiences unconsciously shape current behaviors.The science behind mind rewiringDr. Don unpacks the connection between unresolved trauma, inflammation, and chronic conditions—showing how mental patterns directly affect health.Reprogramming your mind for growthPractical discussion on steps to identify and resolve subconscious glitches, improve resilience, and operate from a place of calm strength.Parenting insightsTips for creating a safe, supportive environment for children and understanding the lasting effects of language and experiences on kids' development.Resources MentionedInspired Performance Institute - inspiredperformanceinstitute.comTPE Blueprint - Trauma is a Toxin with Dr. Don WoodHustle & Flowchart is proud to be part of the HubSpot Network.Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlightCheck out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetworkConnect with UsWebsite: Hustle & Flowchart PodcastAI Build Team: aibuildteam.aiInstagram: @hustleandflowchartYouTube Channel: Subscribe HereContact: For bespoke AI clone inquiries, email

No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger. Link to more: U.S.-China Deal to Avert TikTok Ban May be Close, Trump Official Says - The New York Times YouTube makes a strong case that they are integral to the US economy. With $100 billion going to creators, new and improved creation features, and an all-in-one create and distribute scenario, it seems like everything we want. Or is it? Links to more: YouTube AI likeness detection and creator tools - The Wrap Made on YouTube 2025 - Official Blog Albania has become the first country in the world to appoint an AI minister. Joe contends this is just the beginning. Link to more: Albania appoints world's first AI-made minister – POLITICO Special thanks to Jared Luttjeboer for his question on video vs. audio podcasting. Learn more about Jared's work here: The Church History Project Podcast Marketing winners and losers include: Local TV has lost more than half of its share of media spending since 2017 – TV Technology The Friend Show – Truman Show-Inspired Campaign by Creator's Friend Rants and raves include: Alden's bid for DallasNews – Axios GenAI college marketing: positioning as academic friends, not foes ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, we're here to simplify the science of work. Summer is over and we're back with This Week in Work, where we bring you the latest headlines, expert hot takes and answer your questions in our world famous weekly workplace surgery.

This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? Here's why Reddit marketing could be your next big business move OpenAI wants to make a full-length animated movie that isn't AI slop. Can they pull it off, or is this just a content marketing play? (Hint: the latter.) OpenAI wants to make an AI movie that isn't slop Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform? Reddit, X get new rival with Robinhood Social's launch Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death) and Ben & Jerry's (Ben & Jerry's founders want to scoop out their brand). Rants and raves feature the AI-driven destruction of the career ladder (AI isn't just ending entry-level jobs. It's ending the career ladder) and LinkedIn's latest analytics upgrade (Post | LinkedIn). ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork    

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, we're here to simplify the science of work. This week we're sharing part two of our conversation with Jon White and Nick Korte, hosts of the Nerd Journey podcast. If you missed part one, it's in our feed as episode 224. In that first half we explored the pressure on managers in flatter organisations. Today, we flip the lens: what it's like to be in the team, and how to thrive in uncertain times.

The marketing news of the week: A federal judge has ordered a shakeup of Google's search engine. Some call it a slap on the wrist, but it's clear even the courts see Google's dominance slipping. With AI search and new competitors on the rise, will Google's empire burn down? -- Judge orders search shakeup in Google monopoly case | PBS News Meanwhile, the so-called “marketing AI boom” is running headfirst into a crisis of customer trust. But do people really care about privacy, or is it just talk? Joe and Robert debate whether it matters at all. -- Marketing AI boom faces crisis of consumer trust Winners and Losers: Creators landing SNL deals (Creators Take Over SNL

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, we're here to simplify the science of work. This week we're joined by Meghan French Dunbar — author, speaker, business anthropologist, and former CEO who built a nationally distributed magazine before realising she was chasing all the wrong metrics. Meghan has interviewed over a thousand business leaders and in her new book This Isn't Working she argues that everything we've been told about business success is upside down.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, we're here to simplify the science of work. This week, we're doing something different. Think of this as your own personal coaching session. September is the season of fresh starts — kids are back at school, Q3 is ending, and it's the perfect time to reset before the chaos of year-end. Over 40 minutes, Al becomes the “coachee” while Leanne guides us through five evidence-based exercises designed to help you reflect, reset, and refocus for the final stretch of 2025. And yes — you can do them right alongside us.

This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX): The future of human content vs. AI content and why this tension may define the next decade. Why leaning into your “crazy” could be the smartest business move you'll ever make. The rise of new search metrics and how they're quietly reshaping the creator landscape. Marketing news this week: Cracker Barrel's Logo Backlash – A nostalgic flip-flop for the ages. Was this a brilliant PR stunt, or a brand fumble that shows just how powerful memory and meaning are? CBS News | Ad Age Perplexity's Publisher Program – 80% of ad revenue promised to creators. But is this really a fair shake, or just another platform mirage? Digiday Marketing losers of the week: A troubling study on gambling ads saturating sports broadcasts The Guardian The Atlanta Journal-Constitution ends its print edition. And in rants and raves: AI ad networks invade ChatGPT – the future of monetization or the end of trust? [Ad Age] The strange, hilarious world of a print newspaper… from Uranus Fudge. ------- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network. I'm Chartered Occupational Psychologist Leanne Elliott, joined as always by business owner Al Elliott, and together we simplify the science of work. This week's guest is Patrick Fagan — behavioural scientist, bestselling author, and consultant on influence and psychology. Patrick spent a year doing something completely new every single week, from joining cults to attending cuddle workshops, from My Little Pony conventions to colonic irrigation, all to see how novelty shapes happiness, memory, and meaning. His reflections are part science, part personal experiment — and the lessons go way beyond fun stories. They show us how leaders, teams, and individuals can use novelty and experience design to build happier, more connected, and more creative lives.

What if you could grow your list, connect with your ideal audience, and gain more visibility, all by asking a few fun, strategic questions? That's exactly what my guest, Linda Sidhu, helps entrepreneurs do with high-converting quiz funnels. In this episode, Linda pulls back the curtain on her proven process for creating quizzes that don't just entertain but actually attract qualified leads and guide them toward becoming loyal clients. We talk about why quizzes work so well, how to design one that feels authentic to your brand, and the follow-up strategies that keep your audience engaged long after they've taken it. Whether you're ready to stand out in a crowded market or simply want a fresh way to connect, this episode will give you a blueprint to make it happen. Connect with Linda: Website: https://lindasidhu.com/ Instagram: https://www.instagram.com/iamlindasidhu/ Facebook: https://www.facebook.com/linda.spencesidhu   For full show notes, check out www.TheOpsAuthority.com/podcast/286 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, we're here to simplify the science of work. This week, we're rolling out a brand-new format: Ranking the Wildest Workplace Stories of 2025. From four-day weeks to CEO meltdowns, overemployment scams to viral kiss cams, these are the headlines shaping work this year — and we're grading them like a school report card. Some get an A+. Some fail spectacularly. All of them tell us something about where work is headed.

Are we entering a new golden age of content marketing? In this week's This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike. The Big Stories: When Hollywood Hits the Break Room: A credit-card company launches a sitcom (Roomies) that blurs the line between branded content and binge-worthy entertainment. Read more → From Tackles to Talk Shows: The NFL's Broadcast Boot Camp trains players to pivot from pads to teleprompters. Is this a new playbook for employee-driven media? Read more → Redline, Red Flag: Creators push back on restrictive contracts, but many brands are saying “no edits allowed.” What does this mean for the creator–brand relationship? Read more → Marketing Winners of the Week: Taylor Swift (once again setting the standard for creator-driven marketing) MSNBC's bold rebrand Billy Joel (yes, he's still moving the needle) Rants & Raves: A surprising return to print media: why it may be smarter than you think A deeper dive into the true meaning of “rented land” in today's marketing mix Key Takeaway: Content marketing isn't just back. It's maturing into a stronger, more essential discipline. Brands and creators who double down on owned media, storytelling, and consistency will be the ones who thrive in this new golden age. ------- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. Hosted by Leanne Elliott, Chartered Occupational Psychologist and business owner, Al Elliott, together they help you simplify the science of work. This week's summer session is about something we don't talk about enough: fun. Our guest, Joel Zeff — keynote speaker, improv performer, and workplace energy expert — believes that celebrating small wins with a simple “ta-da!” can transform how your team feels and performs. Forget forced fun and ping pong tables. Joel's approach is about authentic energy, appreciation, and joy.

Big news in the tech and marketing world this week. AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a way out of its ongoing antitrust mess? Meanwhile, OpenAI is scrambling to turn lemons into lemonade after the botched ChatGPT-5 launch. Did they completely miss the mark with their audience, or has their technology hit a temporary wall — giving Google, Anthropic, X, and others a window to catch up? Over on YouTube, creators who target children are sounding alarms over the platform's new age verification and machine learning plan, which goes into effect this week. Many fear it could hurt discoverability and revenue. Marketing Winners this week include Marketing AI Institute and the sweet, unexpected Oreos/Reese's mashup. Rants and Raves feature the surprisingly catchy Hampton Jitney Bus Song and a look at the Wall Street Journal/McKinsey partnership. ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.

Ever wish you could build your business without constantly posting online? In this episode of The Ops Authority Podcast, I'm chatting with my friend Kate Kordsmeier about why social media is not the only (or even the best) way to grow. If you're running a service-based business and feel burned out by the pressure to show up all the time, this episode will be a breath of fresh air. Kate has been off social media since 2021, and her business continues to thrive with high profit margins, less stress, and way more joy. We're breaking down her exact 3-step weekly system to generate consistent revenue, plus a bonus tactic that speeds up the sales cycle. She's also sharing two valuable resources to help you get started, whether you're ready to go all in or just take the first step. Connect with Kate: Website: https://successwithsoul.co/ Instagram: https://www.instagram.com/success.with.soul/   For full show notes, check out www.TheOpsAuthority.com/podcast/285 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network

In this episode of The Ops Authority Podcast, I'm pulling back the curtain on a bold new vision I've had brewing for over a year. I'm taking you inside the evolution of our business and the creation of something that's going to change the game for every single operator out there: the Shop for Ops. This is more than a product launch; this is a new era of accessible, affordable, and industry-specific growth for operations professionals at all levels. I'm sharing the challenges, mindset shifts, strategic insights, and the heart behind the work we've done to bring this vision to life. If you're an operator ready to grow, this episode is for you. For full show notes, check out  www.TheOpsAuthority.com/podcast/284 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network

Andrew Palmer has spoken to the head executives form Stripe, Netflix, LinkedIN, Google, Toyota - and he's uncovered the counterintuitive leadership lessons from all of them! Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, workplace surgery, and expert take — all in one.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, hot take, and workplace surgery — all in one.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, workplace surgery, and expert take — all in one.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, workplace surgery, and expert take — all in one.

Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're stepping off the corporate stage and into the orchestra pit — to explore what business leaders can learn from the world of classical music. Our guest is Roit Feldenkreis, international orchestra conductor and CEO of BHZ Group, who's spent years translating the unspoken power of presence, body language and tempo into boardroom leadership. In this episode, Roit shares how conducting teams — musical or managerial — starts with how you show up. This is a conversation about non-verbal leadership, team dynamics, and what it really means to trust the people around you — especially when you're not the one holding the mic.

In this episode of the Ops Authority Podcast, I'm giving you a behind-the-scenes look at the path to becoming the DOO here at the Ops Authority. I'm sharing the entire four-year journey of Alex, our newly promoted Director of Operations. From her start as my first full-time hire to now leading our matrix team and mastering financial strategy, this episode gives you the real story of what it looks like to grow from implementation to strategic leadership inside a company. This is a must-listen for anyone curious about the evolution of the DOO role and how to cultivate leadership from within.   For full show notes, check out www.TheOpsAuthority.com/podcast/282 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, workplace surgery, and expert take — all in one.

Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're taking on a big leadership myth: that kindness is weakness. Alongside guest Jeff LeBlanc — lecturer, Forbes-featured strategist, and creator of the Engaged Empathy Leadership Model — we unpack what kindness really means in a leadership context. Not just whether it works, but whether we're defining it all wrong. From setting boundaries to building trust, Jeff shares real-world examples and practical strategies to make kindness a powerful leadership tool — not just a feel-good slogan.

Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday roundup of workplace culture, behavioural science, and real-world leadership challenges. This week, we're digging into:

Truth, Lies & Work is the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're joined by Forbes contributor and media founder Dr Cheryl Robinson to explore a skill every leader thinks they've mastered — but often haven't: communication. From delivering tough messages to owning your impact in the room, Cheryl shares how great communication can elevate your leadership, influence your career, and build meaningful connections at work. If you've ever stumbled through a difficult conversation or wondered why your ideas aren't landing — this episode is for you.

This isn't just another Q&A episode; it's an inside look at how high-performing operators think through challenges and shape smarter, more intentional business models. I'm joined by Lynette Robinson for this special Ops Edition of The Ops Authority Podcast, where we answer real, nuanced questions from our community. We cover VIP day structures, new offer confidence, mindset hurdles, and making the leap from free to paid work. Two experienced operators. One mission: to help you get clearer and more strategic in how you work, serve, and grow.   Connect with Lynette: Website: www.lighterlivingvirtualsolutions.com Instagram: www.instagram.com/_lynettedrobinson Facebook: www.facebook.com/lighterlivingvirtualsolutions   For full show notes, check out www.TheOpsAuthority.com/podcast/281 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network    

Truth, Lies & Work is the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week: – Are we normalising trauma in leadership? – Is workplace drinking culture harming inclusion? – And would you fire your best-paying client over a 2am call? Welcome to This Week in Work — where we unpack the trends, traps and true stories shaping work today.