Podcasts about hubspot podcast network

In this episode, the boys cut in with two breaking stories. First, Walmart buys Vibe.co, a connected TV advertising platform, in a move that could make Walmart's already-growing ad business even more interesting. Robert believes the strategy is right, especially with Walmart's retail media business and Vizio already in the fold, but thinks the price tag may have been a bit too rich. Then Joe and Robert revisit the FIFA stadium branding story. FIFA's clean-stadium policy has forced brands like Levi's, Heinz and others to cover up their logos during World Cup matches. But instead of making those brands disappear, FIFA may have created the perfect Streisand effect. Heinz, Beats and Levi's have all turned the restrictions into creative marketing moments. Is FIFA protecting its sponsors, or accidentally giving non-sponsors a bigger story? In our main stories, Google and A24 announce a partnership around AI filmmaking tools. The big question is not whether AI will make the final movie. It's whether AI will control more of the creative workflow before the final product ever exists. Then Meta and Snap both make new moves in smart glasses. Meta pushes toward a lower-cost, more mainstream AI glasses play, while Snap launches its new AR-focused Specs. If glasses become the next interface, marketers may have to rethink content for a world where the screen is no longer in your hand. It's on your face. In Winners and Losers, Joe's winner is TIME Canada. TIME is launching a licensed Canadian edition with a local team, local office, original reporting, video, social, print and events. In a world of generated content, Joe likes the bet on trusted editorial brands with a local heartbeat. Robert's winner is McDonald's, which is bringing back the fried apple pie. Sometimes nostalgia, timing and a little bit of fried goodness is all the marketing strategy you need. In Rants and Raves, Joe raves about The Infinity Machine by Sebastian Mallaby, a book about Demis Hassabis, DeepMind and the race toward superintelligence. Robert delivers a super rant on TuneCore and how independent creators may be getting the short end of the stick as AI music floods the market and distribution platforms try to figure out who gets through, who gets blocked, and who gets paid. Also mentioned this week: In the Weights, a site that lets you see whether you show up in the "weights" of different AI models: https://www.intheweights.com/ Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

What do you do when a brilliant, Oxford- or Cambridge-educated graduate walks into your office, chronically late, completely uncommitted to the business, but undeniably sharp? If you're Mike Harle, you don't fire them—you tell them to follow their heart and join the circus. This week, we sit down for an exclusive, world-first public interview with Mike Harle, the former UK Chief Marketing Officer of Shell. In a legendary two-minute conversation around the year 2000, Mike looked past the corporate KPI metrics of a young, nervous junior executive named Jimmy Carr and gave him the ultimate piece of career advice: Do give up your day job. In this episode, Mike shares the fascinating backstory behind one of comedy's most famous career pivots, why he turned down an exclusive UK deal with a struggling new startup called Red Bull, and what it truly means to manage potential over performance.

Welcome to Truth, Lies and Work, the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. In this episode of This Week in Work, Al is joined by guest co-host Dr Jake Tuber as they dig into a landmark report on youth unemployment, a blockbuster NYT piece on remote work and loneliness, and whether you should ever trust your gut over the data. Connect with Dr Jake Tuber: https://www.linkedin.com/in/jaketuber Subscribe to his newsletter: https://workwise.substack.com

This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing? Robert is not so sure and thinks some of this may be more theater and marketing than actual danger. Who's right? Maybe nobody knows yet. The boys also discuss Fox buying Roku and why the deal is less about content and more about distribution, data, advertising, and owning the screen before the viewer decides what to watch. Plus...Sam Harris doesn't care if it's AI or not. In marketing winners and losers, Robert's winner is a Publicis video, while Joe's winner is Carvana and its move into new-car sales. In rants, raves, and commentary, Joe raves about Sweden pulling back on digital learning for kids and bringing back more books, paper, and handwriting. Robert talks about the LinkedIn and Adobe launch, which may not really be much of a launch at all. Robert also discusses the new AI awards from Cannes. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Why Are Middle Managers Being Set Up to Fail? (And How to Fix It) with Kristien Turner Are middle managers facing an absolute existential crisis? According to today's guest, the answer is a resounding, 100% yes. In this episode of Truth, Lies and Work, Al and Leanne sit down with Kristien Turner, founder and CEO of TK Talent Group, who works with global brands across the Americas and Europe to solve the modern talent crisis. Together, they pull back the curtain on why middle managers are drowning under the weight of AI disruption, corporate layoffs, and a severe lack of actual leadership training. If you are a middle manager who feels like they are drowning, or an executive wondering why engagement numbers are plummeting, this episode offers a raw, practical roadmap to reclaiming control of your career and leadership strategy.

Welcome to Truth, Lies and Work, the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. In this episode of This Week in Work, Al and Leanne dive into a massive career longevity study, a leaked corporate memo from Microsoft, the sudden collapse of a 50-year-old hiring ritual, and the surprising psychological impact of the "good old days."

We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the bet is not simply that AI companies will sell more software. The bet is that AI will absorb, replace or reorganize a massive piece of the payroll line. Joe believes marketers need to prepare for a labor reckoning sooner rather than later. Robert is more skeptical. As usual, the truth may be somewhere in the middle. Then the boys break down Bending Spoons and its rollup of old internet and media brands, including AOL, Vimeo, Evernote and others. The lesson for marketers? Distressed media assets inside your industry may be one of the biggest opportunities nobody is talking about. In a world where building audience from scratch is harder than ever, the cheapest audience may be the one someone else forgot they owned. In Winners and Losers, Joe's winner is FIFA, which reminded every marketer that rented land is always rented land, even when your name is on the stadium. Robert's loser is Turner Classic Movies. In Rants and Raves, Joe raves about Pat McAfee's new media model and what happens when an expert builds the audience, owns the IP and lets big media rent access. Robert has commentary on MrBeast's claim that he could build a faceless YouTube channel to 20 million subscribers in six months, and what that says about formats, systems and the future of creator media. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

When you don't know the answer to a problem at work, what is your immediate reflex? Do you search for a quick answer from an AI chatbot, or do you pick up the phone to ask a colleague? In this episode of Truth, Lies & Work, we dive deep into the hidden cultural cost of digital convenience. While artificial intelligence is incredible for cutting through administrative noise and streamlining corporate tasks, it is quietly automating away the most critical asset your business has: human connection. Our guest today is Sean O'Shea, the brilliant mind behind Craft Your Culture and Locon. Sean spent a fascinating decade working at Microsoft, sandwiched perfectly between the leadership of Steve Ballmer and Satya Nadella. He witnessed firsthand how a radical shift in corporate mindset and the intentional removal of rigid, performance-stifling systems could skyrocket a company's share price from $30 to over $540. Now, through his data-driven work at Locon, Sean is on a mission to measure the "relationship gap" between team members. He breaks down the phenomenon of "messy moments"—those vulnerable, slightly awkward, but entirely essential human interactions that act as the true engine for workplace psychological safety, team learning, and high performance. If you are a business leader, founder, or manager trying to navigate remote-first challenges, return-to-office mandates, or AI integration, this conversation will completely change how you design your team interactions tomorrow morning. Key Takeaways From the Episode The Trap of the Frictionless Workplace: AI onboarding bots and agents are fast, non-judgmental, and always available. However, by relying on them exclusively, employees bypass the vulnerable moments of asking a peer for help—the exact moments where corporate trust is built. The High Cost of the "Relationship Gap": High performance isn't just an aggregate of individual talent. It is directly limited by how well your people actually know each other. Loneliness and disconnection don't just hurt morale; they actively cost businesses billable hours. The 3 Pillars of Accelerated Trust: How do you build genuine, bulletproof workplace relationships when everyone is short on time? Sean reveals the three non-negotiable ingredients: vulnerability, shared emotionally significant experiences, and active, empathetic listening. Overcoming the "Eye of Sauron" Management Style: Reflecting on his time under Steve Ballmer's mid-year review process, Sean highlights how defensive corporate cultures destroy innovation. True leadership requires getting your ego out of the way and letting your team collaborate without you always being in the loop. The 6 Pillars of Team Effectiveness: Sean breaks down the core framework measured by Locon: psychological safety, accountability, connection, learning, clarity, and adaptability. Episode Timestamps 00:00 – Cold Open: Are chatbots silently killing your team's natural human connection? 01:15 – Meet Sean O'Shea: The mission to turn people potential into business performance. 04:20 – What is a "messy moment" and why are modern teams hiding from healthy conflict? 07:30 – The 3 critical elements needed to fast-track real human relationships at work. 10:45 – The AI paradox: Why a small business champion is incredibly worried about the rise of perfect tech. 15:10 – Designing connection: How leaders can architect micro-moments of collaboration instead of boring, packed agendas. 23:15 – The Train Experiment: The fascinating behavioral science proving we are terrible at predicting social interactions. 30:30 – Lessons from Microsoft: The real story behind Satya Nadella's growth mindset revolution. 39:45 – Quantifying wasted time: The data showing how many hours your team loses each month by not collaborating. 45:10 – The story of Locon: Using six-week experimental sprints to give teams true agency over their culture. Connect with Our Guest To learn more about Sean's work, access his data diagnostics, or follow his daily insights on corporate culture, use the links below: Craft Your Culture Website: www.craftyourculture.co.uk Locon Website: www.locon.co.uk Sean O'Shea LinkedIn: https://www.linkedin.com/in/soshea7/ About Truth, Lies & Work Truth, Lies & Work is the award-winning podcast where behavioural science meets workplace culture. Hosted by Al Elliott and Leanne Elliott, a chartered occupational psychologist, we are here to help you simplify the science of work, boost employee engagement, and build high-performing teams. Truth, Lies & Work is a proud part of the HubSpot Podcast Network, the ultimate audio destination for business professionals.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, hosts Al Elliott and Leanne Elliott unpack the sleep science taking over TikTok, a massive shift in how Google interviews tech talent, and the ethical dilemma of corporate accountability after a major cyberattack. Plus, we dive deep into the data to see if "years of experience" actually matters on a CV, and answer community questions from the experts at The Business Psycho.

This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and platform-driven scale. Now, many of those same companies have been sold, split apart, or pushed into bankruptcy. The boys ask the uncomfortable question: how did companies worth billions become cautionary tales? On the flip side, 1440 just received a $101 million valuation with only 27 employees and a focused newsletter-first model. The company generates about $1 million per employee and has built a direct relationship with nearly 5 million subscribers. Joe and Robert discuss why this is the same lesson they have been talking about for years: don't build your content house on rented land. Owned audience, discipline, and direct trust still win. Then the conversation turns to the growing demand for live experiences and even print products. Investors are rewarding live entertainment, movie theaters, concerts, and premium in-person experiences, while print continues to show surprising signs of life in certain corners of media. Is this a true long-term opportunity, or just a small bubble created by digital exhaustion? Winners and Losers Joe's winner is the baklava guy outside Knicks games, a perfect example of small, weird, consistent marketing becoming part of the fan experience. Robert's winner and loser is Ferrari's new design. In rants and raves, Joe talks about Nate B. Jones changing his AI newsletter frequency, moving away from the daily news grind and toward a more useful weekly cadence. Robert closes with commentary on the death of per-seat pricing and what it means for the coming SaaS apocalypse. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. As artificial intelligence accelerates and automation becomes a fixture in our workplaces, a massive shift is happening. The World Economic Forum's Future of Jobs data maps out the skills that will define the next five years, and the top of the human skills list reads less like a traditional training catalogue and more like a description of a great therapist: empathy, active listening, resilience, and the ability to influence without authority. This week, we are joined for a third time by management and leadership coach Vince Sanderson. With 14 years of coaching experience and millions of likes on social media, Vince's mission is to teach leaders the vital human-centric skills they very often never get formal training on. In this episode, we break down these "soft skills" into actionable workplace behaviours, discuss why a manager has more impact on an employee's life satisfaction than a therapist, and identify the single "multiplier" skill that will define successful leadership this decade.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture. This week, hosts Al and Leanne Elliott are joined by returning guest, organisational psychologist Dr. Jake Tuber! Together, they tackle the biggest news in business, bust media myths, and solve your trickiest management dilemmas. This Week: Restroom Lurking, Firing HR and The Sales Promotion Trap. PLUS, Does Gen Z Actually Care About Purpose?

This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up. From there, Joe and Robert talk about LinkedIn's campaign against "AI slop." LinkedIn says it wants to reduce low-value AI content, generic posts and engagement bait. But is it really getting rid of anything, or just marketing the idea of a cleaner feed? The platform rewarded slop long before AI arrived. AI just made it easier to scale. Winners and Losers Joe's winner is YouTube creator Curry Barker and the box office success of Obsession, another reminder that creators can still break through outside the traditional Hollywood machine. Robert's winners are OpenAI's new CMO and brands making music videos.  Rants and Raves Joe raves about The Guardian's U.S. success and its growing donation-supported business. It's a strong example of a media company building direct audience trust and turning that trust into revenue. Robert's commentary is on Rand Fishkin's take that "inimitable product" is the new "make great content."  Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture . This week, we are tackling a massive, silent trend affecting thousands of professionals: The Great Reentry . During the pandemic, thousands of people left their corporate jobs to seek purpose and flexibility in self-employment . But now, six years on, a quiet crisis is happening . Thousands of founders are realizing that business ownership is lonely, financially straining, and exhausting—and they are trying to return to the traditional workforce . The problem? They are drowning in shame, hiding their businesses, and navigating the job market completely wrong . To help us simplify the science of this messy transition, we are joined by Laurie MacPherson, a brilliant career and LinkedIn mentor who specializes in helping mid-to-senior-level women find their next roles . Laurie delivers a masterclass on how to overcome the internal struggle of "going back," why the modern job market punishes founders who apply blindly, and how to de-risk yourself to recruiters .

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we are adjusting our usual format for a specific reason. Co-host Al Elliott recently celebrated his birthday, so Leanne is taking over the reins to give him a brief respite from the standard news cycle. Instead, we are answering our most requested listener query: an analytical retrospective into the operational history, the high-stakes decisions, the failures, and the legal battles of Al's career as a serial entrepreneur. In this special episode, we dissect a highly unconventional career path. From being recognised as a "42 under 42" breakout entrepreneur to navigating a complex £103,000 personal bankruptcy, Al shares the raw realities of scaling businesses from the ground up—and how hitting rock bottom ultimately informed his blueprint for ethical, sustainable growth.

This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert's long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users inside its own experience, answer more complex questions, and eventually handle more of the buying, research and decision journey itself. So what does that mean for marketers? It means the old SEO bargain is breaking. Ranking is no longer enough. Getting the click is no longer guaranteed. And if Google becomes the destination instead of the doorway, brands need to think very differently about trust, authority, direct relationships and what it actually means to be found. The Feed Is Fake Next, the boys discuss the Vulture article on how social feeds are increasingly being manufactured through clipping, coordinated amplification and artificial momentum. The big takeaway: marketers can no longer assume that views, likes, comments or shares are clean signals of audience interest. If popularity can be engineered, then trust signals become more important than ever. Joe and Robert also wonder whether this is just a strange temporary window. Are we in a one-to-two-year messy middle where fake feeds, synthetic content and AI-generated attention overwhelm the system before the platforms fix it, users reject it, or the whole thing collapses into something else? Either way, the advice is clear: do not build your strategy on fake momentum. Build something people can actually trust. Marketing Winners and Losers Joe's winner: The AI Doc: Or How I Became an Apocaloptimist. Joe liked that the documentary did not simply take one side of the AI debate. It explored both the optimism and the fear around AI, giving space to the people who believe AI could unlock enormous progress and those who believe it could create enormous harm. Robert's winner: Publicis, which agreed to acquire LiveRamp for approximately $2.2 billion in cash. The move gives Publicis deeper data capabilities at a time when first-party data, identity, privacy-safe collaboration and AI-powered marketing are becoming central to competitive advantage. Rants and Raves Joe's rave: Rishad Tobaccowala on the future of work. Robert's rant: Palantir and the "SaaS is dead" narrative. Robert reacts to the idea that traditional software-as-a-service is being replaced by a more AI-driven model, sometimes described as "service as software." The boys unpack whether this is a real business model shift or just another big tech phrase looking for a market. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we are skipping Truth or Lie because we have a massive, jam-packed episode featuring the brilliant Cait Donovan! Cait is a culture and leadership keynote speaker, host of Fried: The Burnout Podcast, and author of an upcoming book out later this year. Together, we tackle the existential anxiety of AI, the baffling world of employee retaliation, a hilariously disastrous federal crime, and a deep-dive workplace surgery to help you protect your energy and lead authentically.

This week on This Old Marketing, Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies. The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling pressure to generate revenue wherever it can? The boys also follow up on OpenAI's move into shopping and advertising. As ChatGPT gets closer to product discovery, recommendations, and transactions, Joe and Robert ask whether ChatGPT is becoming the next great transaction engine, or whether this is another signal of desperation from a company trying to do too much at once. Then, the conversation turns to politics and media, as the 2028 presidential candidates increasingly look and act like content creators. What does that mean for trust, audience building, and the future of political marketing? This week's marketing winners and losers include Netflix, Disney and LinkedIn. Rants and Raves Robert rants about a recent article in Rolling Stone and how it misses the mark in content and in ad tech. Joe raves about micro communities and why the future of content marketing may not be about reaching the largest possible audience, but about becoming truly valuable to the smallest audience that matters. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. Have you ever wondered why some of the most brilliant people struggle to get a business off the ground? This week, we are joined by Dr. Rosenna Bakari, a psychologist, empowerment expert, and author of Seven Exits. Rosenna's story is a wake-up call for high achievers. After heading to Cornell at 17, earning her PhD, and building a lauded career in academia, she hit a brick wall when she tried to become an entrepreneur. She discovered that the very skills that make you "right" in a classroom—intellect, working alone, and academic rigor—can actually be the primary barriers to success in the real world.

In this episode of This Old Marketing, Joe and Robert dig into OpenAI's very rough week. From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months ago. Then OpenAI launches a self-service advertising platform, which leads Joe to ask the big question: Is ChatGPT turning into Yahoo? Robert sees it a little differently, arguing that the better comparison may be Netscape. Either way, the boys agree that OpenAI may be trying to do too many things at once while Anthropic continues to gain ground. Next, Joe and Robert discuss Coinbase and its latest round of layoffs. The company says AI is part of the reason, but is that the real story, or just a convenient excuse? They also look at the strong performance from Uber and Disney, and what it may say about the rise of local and regional experiences in today's service economy. In Marketing Winners and Losers, Heineken gets attention, and the Northeast Ohio Regional Sewer District makes another appearance as a surprisingly effective content and social media operator. In Rants and Raves, Joe honors Ted Turner and his incredible impact on marketing, media and publishing. Robert closes with a rant about the California governor's race and what it says about media, politics and the state of public discourse. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. Most businesses struggle with recruiting. They post jobs on Indeed, sponsor LinkedIn ads, and cross their fingers. Rachel Harris, co-founder of StriveX Accountants, does the exact opposite. She has built a multimillion-pound firm from her dining room table with a waiting list of over 200 people eager to join her team. In this episode, Rachel reveals how she treats recruitment like a 24/7 marketing function and why her employees are her most powerful recruitment tool—even when they're calling her a "micromanager" on social media.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we explore the shifting vocabulary of the modern office, the rise of "Gen Z entrepreneurs," and a sobering look at the prevalence of toxic leadership. Plus, for Mental Health Awareness Month, we dig into the research behind "Bring Your Dog to Work Day" and answer three tough listener questions in a bumper Workplace Surgery.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. We are part of the HubSpot Podcast Network, the audio destination for business professionals. In this special LinkedIn Live edition, hosts Al Elliott and Leanne Elliott are joined by three world-class experts to tackle one of the most pressing questions of the modern era: If machines are increasingly doing the thinking for us, what happens to our own ability to think?

This week, Joe and Robert break down a Wall Street Journal article about big brands putting more money into individual creators. While micro-influencers continue to be an important trend, the boys believe there may be an even bigger opportunity sitting inside most companies: employees. If brands want trusted voices, they should not only rent them from the outside. They should invest in their own internal talent and help employees become trusted experts, creators, and community builders. In other news, Taylor Swift has filed new trademark applications, including sound marks, to help protect her voice and likeness from unauthorized AI usage. Joe and Robert ask whether brands should be thinking about similar protections as AI-generated content becomes easier to create and harder to control. Marketing Winners and Losers Robert's winner is Taco Bell for its big NFL Draft moment involving first-round pick Fernando Mendoza. Joe's winner is Anthropic for hiring an events director, a signal that even AI companies understand the power of in-person experiences, brand trust, and human connection. Rants and Raves Robert rants about Nike's controversial Boston Marathon advertisement and what happens when edgy creative misses the moment. Joe's commentary focuses on prediction markets and the marketing opportunities that may be coming, but have not fully arrived yet. This Week's Takeaway Brands are waking up to the power of individual creators. But the smartest companies may realize that some of their best creators are already on the payroll. Other links: Are NFT's Back? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioral science meets workplace culture. Part of the HubSpot Podcast Network, the audio destination for business professionals. If you're a founder who has built something brilliant but finds the idea of 'selling' it a little bit icky, this episode is for you. Today, we're joined by Thomas Waites, a fractional Chief Revenue Officer and startup advisor who has scaled multiple companies from seed stage to successful acquisition. Thomas takes a refreshingly contrarian view of sales. He argues that the very traits many founders think disqualify them from sales—honesty, empathy, and a hatred for pushiness—are actually their greatest competitive advantages.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. Part of the HubSpot Podcast Network. This week, we explore Microsoft's new retirement strategy, NVIDIA's radical management secrets, and the one wellbeing investment most businesses are overlooking. Plus, we debunk a legendary psychological model and answer your burning questions about toxic top performers and small business culture.

In this special episode of This Old Marketing, Joe and Robert step away from marketing and talk about something more personal: the health changes they've made, why they made them, and what they've learned along the way. Both share the specific moments that pushed them to take their health more seriously, along with the physical, mental, and long-term brain health concerns that made those decisions impossible to ignore. Joe walks through the habits and strategies that have shaped his approach, including intermittent fasting, creatine, resistance training, and reducing negative social media exposure. Robert then shares his experience with GLP-1s, what the process has been like in practice, and how it has affected the way he thinks about weight, health, energy, and the future. This is an honest conversation about getting older, paying attention, and trying to make smarter choices for the years ahead. Disclaimer: This episode is based entirely on Joe and Robert's personal experiences and should not be taken as medical advice. Everyone's body, health history, and needs are different. Please do your own research and consult a qualified medical professional before making any health-related changes. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we're unpacking the "human" skills needed for an AI-driven future, a bizarre experiment in digital leadership at Meta, and whether the "loudest" person in the room is actually the best person to lead it.

Joe and Robert dig into Anthropic's launch of Mythos and Project Glasswing and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shift? Joe argues this may be AI's Napster moment, the point where the future is suddenly visible and the old rules no longer apply. They also discuss the attack on Sam Altman's house and what it says about the growing anti-AI backlash. As fear, frustration, and economic anxiety build, what does the AI industry need to understand before resistance gets louder and more dangerous? Finally, HubSpot makes headlines with its media acquisition, but the bigger conversation is the company's decision to rename its flagship event from Inbound to Unbound. Joe and Robert both believe the move is a mistake and break down why consistency, memory, and brand equity matter more than clever repositioning. In this episode: Anthropic launches Mythos and Project Glasswing Why Joe calls this the Napster moment for AI What marketers need to do now as the model changes The Sam Altman attacks and the rise of anti-AI anger What AI companies are missing about public frustration HubSpot's media move Why changing Inbound to Unbound may be a branding error The value of consistency in event strategy Winners and Losers/Rants and Raves Joe's Winner: A gas station that turned into a speakeasy Joe's Rave: The Pittsburgh Post-Gazette Robert's Loser: DoorDash Robert's Commentary: The four categories of AI perception (inspired from this article) Closing Thought: The old marketing playbook is getting shaky fast. The question is no longer whether AI will change the rules. The question is whether marketers are willing to admit the rules have already changed. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, Al and Leanne are joined by Danni Mohammed, founder of the creative and innovation practice Gentle Forces. Danni has spent her career at some of the world's most iconic agencies—including Saatchi & Saatchi and WPP—but she's now doing something genuinely radical: running a global innovation firm with just two job titles. Danni explores why traditional hierarchies might be holding your team back, how to balance the "chaos" of creativity with the "order" of delivery, and why her team describes their workplace as "calm" despite tackling some of the biggest brand challenges on the planet.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture. This week is a very special "cross-over" episode as we are joined by Alexis Zahner and Sally Clarke, hosts of the Live+Work More Human podcast. Together, we tackle the "bums on seats" myth, the stress of AI limits, and why being a "vulnerable" leader is more nuanced than you think.

What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026? In this special episode of This Old Marketing, Joe and Robert tackle that exact question. Starting with zero audience, limited resources, and a media landscape flooded with AI-generated content, shifting algorithms, and declining trust, they break down what kind of media company they would actually build today. Would they start with a newsletter, a podcast, YouTube, or LinkedIn? What niche would they choose? How would they make money in the first 12 months? And in a world where content is cheap and everywhere, what would make the business truly defensible? Throughout the episode, Joe and Robert walk through the key questions any modern media entrepreneur should ask: Who is the specific audience? What problem are they solving? Which platform should come first? What content tilt or point of view is unique enough to stand out? What business model makes the most sense early? What should be avoided completely? And what creates a moat when AI can produce endless content? This is part strategy session, part debate, and part reality check for anyone thinking about launching a media brand today. If you were starting over in 2026, this episode will help you think through what to build, what to ignore, and where the biggest opportunities still are. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. Ken Blanchard was told in college he couldn't write. His graduate professors said he lacked academic ability. When he finished The One Minute Manager, his colleagues warned him it would embarrass him professionally. It went on to sell 15 million copies and become one of the most influential business books ever written. In this episode, we sit down with Martha Lawrence — editor, novelist, and the woman who spent 22 years working directly alongside Ken Blanchard. Martha recently wrote his biography, Catch People Doing Things Right, and she's here to share what she learned about the man, the philosophy, and why his ideas matter more than ever in today's leadership landscape.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. This week, we are joined by special guest Dr. Jake Tuber, an organizational psychologist, executive coach, and founder of Ticon Advisory, recently named one of the Leadership Center for Excellence's 40 Under 40. In this episode, we explore the surprising power of "Londonmaxxing," why hustle culture might be a young person's game, and whether money is actually the best way to get your team to perform.

Welcome back to a special live edition of Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. This episode is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. In this panel discussion, hosts Leanne Elliott (Chartered Occupational Psychologist) and Al Elliott (Business Owner) are joined by two industry titans to discuss the "doom and gloom" currently permeating the global workforce. Joining the conversation are: Christian Turner: CEO of TK Talent Group, HR veteran with over 100,000 hires under his belt, and Harvard-educated organizational psychologist. Jeffrey Fermin: Employee engagement expert, founding member of Officevibe, and current lead at All Voices.

Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says about the future of white-collar work and marketing itself. They also tackle the slowing labor market, whether marketing jobs are in danger, and if a recession is actually coming. Rounding out the episode: Cameo's TikTok partnership, Oracle's ugly layoffs, Search Engine Journal's ad-free decision, and two documentary picks worth your time. Full Episode Notes This Old Marketing: Anthropic Leaks, Job Market Freezes, and Cameo's Last Cameo? Joe and Robert kick off the show with the strange case of Anthropic's code leaking into public view. Was it a true accident, or one of the smartest marketing plays we've seen in a while? Either way, it got the market's attention. Staying with Anthropic, the hosts dig into the company's latest release and what it means Openclaw. With everyone suddenly convinced that Claude can replace all sorts of white-collar work, Joe and Robert ask the question marketers should actually care about: what does this mean for marketing teams, creative work, and knowledge workers trying to stay relevant? Next, the conversation turns to the slowing U.S. labor market. Hiring continues to soften, but layoffs remain relatively low. So what are we really looking at here? A recession in the making, or simply an economic deep freeze? And more specifically, should marketers be worried about their jobs, or just ready for a very different kind of employment market? Later in the show, Joe and Robert look at Cameo's new partnership with TikTok. Is this a smart move that gives Cameo fresh life and relevance, or is it another sign that the business is nearing the end of its useful run? Then it's time for Winners and Losers. Robert names Oracle his loser of the week after the company fired thousands of employees in what he sees as a tone-deaf and tasteless move. Joe picks Search Engine Journal as his winner for making the rare decision to remove all programmatic advertising from its site. To close, both hosts share their Rants and Raves. Joe recommends Man on the Run, the Paul McCartney documentary. Robert highlights Louis Theroux's new documentary, The Manosphere. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. Today, April 2nd, 2026, marks World Autism Day. Statistically, if you have 70 employees, at least one is likely autistic—whether they have disclosed it to you or not. In this episode, we sit down with Dr. Laura Dean, a chartered occupational psychologist, President-Elect of the British Psychological Society, and a leading expert on neurodiversity. Laura explains why building a workplace that works for autistic employees isn't just about "being nice"—it's about high-performance system design that makes work better for everyone.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. In this episode of This Week in Work, we tackle the overwhelm of 2026, explore a "hallucination-free" AI tool, and investigate if women are being set up for failure in leadership.

This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber. Joe and Robert then dig into a landmark legal verdict against social media platforms, focusing on Meta's Instagram and Google's YouTube. The big shift? Instead of the usual failed arguments around Section 230, these new cases are targeting platform design itself, claiming the products were intentionally built to be addictive. Joe and Robert discuss whether this could become a true "big tobacco" moment for social media, with larger legal and financial consequences ahead. Next up, OpenAI shuts down Sora after the Disney deal. Is this a warning sign for OpenAI's long-term strategy, or just a simple business decision to cut a product that wasn't generating revenue and was draining resources? Joe and Robert break it down. Plus, OpenAI hires a new ad chief (which is always a good sign, right?). Finally, TikTok rolls out new video advertising programs at NewFronts, and Joe and Robert see it as more evidence of a race to the bottom in digital media. Marketing Losers of the Week Robert looks at the Publicis versus The Trade Desk battle. Joe calls out Apple for confirming that ads are coming to Apple Maps. Rants and Raves Robert shares thoughts on courts temporarily allowing Perplexity AI shopping agents on Amazon. Joe raves about the greatness of Rick Rubin and why his approach may tell us something important about the AI future. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we're diving into the high-stakes world of recruitment. If you've ever hired someone who looked perfect on paper but failed on day one, this episode is for you. Most businesses are making hiring decisions based on fundamentally broken data: the CV. This week, we are joined by Kate Young, Head of People Science at Sapia.ai. As an occupational psychologist, Kate is on a mission to move recruitment away from "gut instinct" and toward a valid, fair, and defensible science. We dive into the "painful" reality of traditional job analysis—like Kate's 6:00 AM flight to Munich to shuffle cards with 30 stakeholders for eight hours—and how AI has condensed that process into 90 minutes of high-precision data. In this episode, we explore: The Job Analysis Revolution: Why "measuring what matters" is the only way to avoid doubling down on hiring errors. The Death of the CV: Why Sapia.ai prefers "blind" chat interviews where every candidate gets an equal shot to tell their story. De-biasing the Process: How to strip "ableist" and majority-group language out of job descriptions to find the best talent. The "Human in the Loop": Why AI isn't replacing psychologists, but rather acting as an amplifier for better, fairer decisions. Candidate Experience: How an automated process can actually achieve a 9/10 satisfaction rate, even for neurodiverse candidates. Key Takeaways for Leaders: Job Analysis is Non-Negotiable: If you don't define what a person actually does all day (the tasks and behaviors), no hiring tool can save you. Standardization = Fairness: Unstructured interviews default to the "loudest voice in the room." Using the same questions for every candidate is the simplest way to reduce bias. No More Ghosting: Using AI at the top of the funnel allows you to provide feedback to every candidate, protecting your employer brand. Connect with Kate Young & Sapia.ai Website: https://www.sapia.ai LinkedIn: https://www.linkedin.com/in/kate-young-1359483/ Connect with Al & Leanne LinkedIn: https://www.linkedin.com/company/truthlieswork Al Elliott: https://www.linkedin.com/in/thisisalelliott Leanne Elliott: https://www.linkedin.com/in/meetleanne Email: hello@truthliesandwork.com Book a call: https://savvycal.com/meetleanne/chat Mental health support UK & ROI — Samaritans Call 116 123 or visit https://www.samaritans.org UK — Mind Call 0300 123 3393 or visit https://www.mind.org.uk US — Suicide & Crisis Lifeline Call or text 988 or visit https://988lifeline.org Australia — Lifeline Call 13 11 14 or visit https://www.lifeline.org.au Global helplines: https://findahelpline.com Truth, Lies & Work is part of the HubSpot Podcast Network, the audio destination for business professionals.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioral science meets workplace culture. Part of the HubSpot Podcast Network, the audio destination for business professionals. Over the past few years, the world of work has shifted. Layoffs are rising, AI is reshaping industries, and career paths that once felt like solid ground now feel uncertain. But beyond the headlines, something quieter is happening: professionals everywhere are questioning whether the careers they've built actually align with who they are today. In this special LinkedIn Live panel discussion, hosts Al & Leanne Elliott are joined by three industry experts to explore whether we are seeing a temporary reaction to economic uncertainty or a deeper, structural shift in how we think about our professional lives.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week we're deconstructing the "cockroaches of the employment world," exploring a new AI tool that helps you nail your next interview, and digging into the data to see if hiring for "culture fit" is actually a good idea.

A new piece from the Wall Street Journal introduces the idea of being "alternatively influential"…people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of "niche creator" or "thought leader"? Or is it actually the future of influence in an AI-saturated world? And most importantly…does audience size matter less than trust, proximity, and credibility? The bigger question: Are we entering an era where being known by the right people beats being known by everyone? AI Isn't Just Helping…It Might Be Hurting A new Morning Brew piece highlights research showing that AI can actually decrease focus and increase mental fatigue when overused. Key findings: Productivity rises with 1–3 AI tools…then drops off after that Workers report "mental overload" and decision fatigue Time saved gets filled with more work, not better work Joe and Robert's take: This isn't really about AI It's about multitasking overload AI just accelerates a problem we already had Bottom line: More tools ≠ better thinking Focus is still the competitive advantage Substack Goes Full Stack (Again) Substack continues expanding its platform, now rolling out a recording studio feature to support video and podcast creation. The discussion: Substack is no longer "just newsletters" It's becoming a complete creator operating system Email platforms, podcast hosts, and even YouTube should be paying attention The real question: Does Substack become the home base for creators…or just another tool in the stack? Winners and Losers Marketing Winner: Calvin Klein Dakota Johnson's new campaign hits the mark Clean, simple, effective brand storytelling that cuts through the noise Marketing Loser: The Oscars Still struggling to stay culturally relevant A branding problem, not just a ratings problem Marketing Loser (Joe): World Baseball Classic Timing Great product…questionable timing Hard to build momentum when the schedule works against you Rants and Raves Joe's Rant: Why Team USA Lost to Venezuela Joe's hot take: It wasn't about effort It was about constraints Team USA had: Contracts Pitch limits Usage concerns Calls from MLB teams Meanwhile, Venezuela had: Fewer restrictions More freedom to just play The lesson: The team with less to manage often performs better Robert's Rave: Where AI Actually Gets Its Content Robert highlights a new piece on AI sourcing: AI doesn't create from nothing It builds on existing human work The real leverage is still in original thinking and creation  Other links: Mel Robbins with Seth Godin Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Fifteen years ago, Jeffrey Fermin co-founded OfficeVibe, one of the world's first employee pulse survey platforms. Since then, the HR tech market has exploded with over 200 similar tools, yet global employee disengagement remains stubbornly high. In this very honest episode, Jeffrey joins Al and Leanne to explain why the industry he helped create hasn't solved the problem it promised to fix. We dive into the "subscription economy" traps of HR Tech, the rise of "job hugging" in 2025/26, and why your fancy engagement dashboard might actually be making things worse.

This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI itself, or the fact that many leaders in mid-size and enterprise organizations never truly valued marketing in the first place? If machines can now execute the tactics, what happens to marketing teams that were already fighting for credibility inside their organizations? The discussion explores what the research means for the future of marketing roles, how AI will reshape tactical execution, and whether strategy, creativity, and trust-building become the true competitive advantages. As usual, Joe and Robert have plenty of opinions and a few laughs along the way. In other news, Meta makes another big move by acquiring Moltbook. Is this a calculated, low-risk gamble from the tech giant, or does the move signal growing pressure in the AI platform race? Meanwhile, LinkedIn content is increasingly appearing in responses from AI chatbots and generative search tools. Joe and Robert discuss what this shift means for marketers and content creators trying to remain visible as discovery moves away from traditional search engines. Winners and Losers Winner #1: Tecovas: A clever follow-up short film connected to a Super Bowl ad campaign shows how brands can extend the life of expensive tentpole advertising. Winner #2: Coinbase launches its new "NPC Break-Free" campaign that will run during the Academy Awards, taking a bold creative swing at culture, conformity, and crypto skepticism. Rants and Raves Robert dives into BlackRock and the fallout surrounding its private credit strategy, raising questions about risk and transparency. Joe closes the show with a rant about a stunning operational blunder by United States national baseball team during the World Baseball Classic. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, we are joined by Bill Yost, a People Analytics powerhouse who has operated at the very highest levels of data-driven culture. Bill spent four years running Googlegeist, Google's legendary annual survey that consistently achieved a staggering 90% response rate. Now leading analytics at Netflix, Bill joins Al and Leanne to explain why your employee engagement survey is likely failing—and how to fix it. In this episode, Bill pulls back the curtain on the "snake eating itself"—the cycle of performative surveying that destroys employee trust—and shares the exact framework used by tech giants to turn data into genuine organizational change.

Truth, Lies & Work is part of the HubSpot Podcast Network, the audio destination for business professionals. In this episode: We explore why "Brand Well-being" is the new secret to a 47% ROI, why a Silicon Valley startup is banning "tech bros" in favour of over-50s, and why the coworking dream is being replaced by the "proworking" revolution. Plus, we debunk the multitasking myth and solve your workplace dilemmas.

It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power among a small number of platforms should concern marketers and creators alike. If a handful of companies ultimately control how AI works and how it distributes information, that likely tells us exactly where marketing is headed as well. Along the way, Joe and Robert offer a few friendly suggestions to Sam Altman on how he might rethink his public communication strategy during moments of controversy and rapid change. Next, the show shifts to a supposed social media "problem" involving the CEO of McDonald's on Instagram. Except… it wasn't really a problem at all. Joe and Robert argue the episode was actually a major brand win. The bigger lesson? Companies should stop hiding their quirky, weird, and interesting employees. Celebrating authentic personalities inside organizations may be one of the most underused marketing advantages available today. The conversation then moves into the exploding trend of 90-second serialized dramas dominating short-form video platforms. What started as a niche format is quickly becoming a global phenomenon, reshaping storytelling and opening the door to entirely new forms of brand entertainment. Winners and Losers Joe highlights the creative marketing moves coming from Staples and why the brand may be onto something smart in a crowded retail environment. Robert, meanwhile, calls out what he believes was a strategic misstep from global advertising giant WPP. Rants and Raves Joe raves about a growing opportunity inspired by a recent article in The Wall Street Journal on the rise of subscription mail products and why creators should pay close attention to physical experiences in a digital world. And in a rare twist, Robert offers praise for the research and insights coming from Gartner… something listeners may not have expected. As always, Joe and Robert break down what it all means for marketers trying to build sustainable media brands in a world increasingly shaped by platforms, AI, and shifting audience behavior. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, we are joined by the "adult in the room" from the early days of Facebook, Tom LeNoble. Tom has led in boardrooms and fought for his life in hospital rooms, surviving multiple life-threatening illnesses. From shaping growth at Facebook (META), Walmart.com, Palm (HP), and MCI (Verizon) to now serving as CEO of the Academy for Coaching Excellence and a leadership coach with Santa Clara University's Miller Center for Global Impact, Tom helps others navigate adversity with courage and clarity. In his best-selling book, My Life in Business Suits, Hospital Gowns, and High Heels, Tom shares unflinching lessons on risk, resilience, and reinvention.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, we explore why "friction" might be the secret to better judgment, the brutal reality of AI-driven layoffs at Block, and why your boss's 10:47 PM emails are exhausting your entire team. Plus, we dig into the science of whether leadership is written in your DNA.