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PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX): The future of human content vs. AI content and why this tension may define the next decade. Why leaning into your “crazy” could be the smartest business move you'll ever make. The rise of new search metrics and how they're quietly reshaping the creator landscape. Marketing news this week: Cracker Barrel's Logo Backlash – A nostalgic flip-flop for the ages. Was this a brilliant PR stunt, or a brand fumble that shows just how powerful memory and meaning are? CBS News | Ad Age Perplexity's Publisher Program – 80% of ad revenue promised to creators. But is this really a fair shake, or just another platform mirage? Digiday Marketing losers of the week: A troubling study on gambling ads saturating sports broadcasts The Guardian The Atlanta Journal-Constitution ends its print edition. And in rants and raves: AI ad networks invade ChatGPT – the future of monetization or the end of trust? [Ad Age] The strange, hilarious world of a print newspaper… from Uranus Fudge. ------- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network. I'm Chartered Occupational Psychologist Leanne Elliott, joined as always by business owner Al Elliott, and together we simplify the science of work. This week's guest is Patrick Fagan — behavioural scientist, bestselling author, and consultant on influence and psychology. Patrick spent a year doing something completely new every single week, from joining cults to attending cuddle workshops, from My Little Pony conventions to colonic irrigation, all to see how novelty shapes happiness, memory, and meaning. His reflections are part science, part personal experiment — and the lessons go way beyond fun stories. They show us how leaders, teams, and individuals can use novelty and experience design to build happier, more connected, and more creative lives.
What if you could grow your list, connect with your ideal audience, and gain more visibility, all by asking a few fun, strategic questions? That's exactly what my guest, Linda Sidhu, helps entrepreneurs do with high-converting quiz funnels. In this episode, Linda pulls back the curtain on her proven process for creating quizzes that don't just entertain but actually attract qualified leads and guide them toward becoming loyal clients. We talk about why quizzes work so well, how to design one that feels authentic to your brand, and the follow-up strategies that keep your audience engaged long after they've taken it. Whether you're ready to stand out in a crowded market or simply want a fresh way to connect, this episode will give you a blueprint to make it happen. Connect with Linda: Website: https://lindasidhu.com/ Instagram: https://www.instagram.com/iamlindasidhu/ Facebook: https://www.facebook.com/linda.spencesidhu For full show notes, check out www.TheOpsAuthority.com/podcast/286 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, we're here to simplify the science of work. This week, we're rolling out a brand-new format: Ranking the Wildest Workplace Stories of 2025. From four-day weeks to CEO meltdowns, overemployment scams to viral kiss cams, these are the headlines shaping work this year — and we're grading them like a school report card. Some get an A+. Some fail spectacularly. All of them tell us something about where work is headed.
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
Are we entering a new golden age of content marketing? In this week's This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike. The Big Stories: When Hollywood Hits the Break Room: A credit-card company launches a sitcom (Roomies) that blurs the line between branded content and binge-worthy entertainment. Read more → From Tackles to Talk Shows: The NFL's Broadcast Boot Camp trains players to pivot from pads to teleprompters. Is this a new playbook for employee-driven media? Read more → Redline, Red Flag: Creators push back on restrictive contracts, but many brands are saying “no edits allowed.” What does this mean for the creator–brand relationship? Read more → Marketing Winners of the Week: Taylor Swift (once again setting the standard for creator-driven marketing) MSNBC's bold rebrand Billy Joel (yes, he's still moving the needle) Rants & Raves: A surprising return to print media: why it may be smarter than you think A deeper dive into the true meaning of “rented land” in today's marketing mix Key Takeaway: Content marketing isn't just back. It's maturing into a stronger, more essential discipline. Brands and creators who double down on owned media, storytelling, and consistency will be the ones who thrive in this new golden age. ------- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. Hosted by Leanne Elliott, Chartered Occupational Psychologist and business owner, Al Elliott, together they help you simplify the science of work. This week's summer session is about something we don't talk about enough: fun. Our guest, Joel Zeff — keynote speaker, improv performer, and workplace energy expert — believes that celebrating small wins with a simple “ta-da!” can transform how your team feels and performs. Forget forced fun and ping pong tables. Joel's approach is about authentic energy, appreciation, and joy.
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
Big news in the tech and marketing world this week. AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a way out of its ongoing antitrust mess? Meanwhile, OpenAI is scrambling to turn lemons into lemonade after the botched ChatGPT-5 launch. Did they completely miss the mark with their audience, or has their technology hit a temporary wall — giving Google, Anthropic, X, and others a window to catch up? Over on YouTube, creators who target children are sounding alarms over the platform's new age verification and machine learning plan, which goes into effect this week. Many fear it could hurt discoverability and revenue. Marketing Winners this week include Marketing AI Institute and the sweet, unexpected Oreos/Reese's mashup. Rants and Raves feature the surprisingly catchy Hampton Jitney Bus Song and a look at the Wall Street Journal/McKinsey partnership. ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.
Ever wish you could build your business without constantly posting online? In this episode of The Ops Authority Podcast, I'm chatting with my friend Kate Kordsmeier about why social media is not the only (or even the best) way to grow. If you're running a service-based business and feel burned out by the pressure to show up all the time, this episode will be a breath of fresh air. Kate has been off social media since 2021, and her business continues to thrive with high profit margins, less stress, and way more joy. We're breaking down her exact 3-step weekly system to generate consistent revenue, plus a bonus tactic that speeds up the sales cycle. She's also sharing two valuable resources to help you get started, whether you're ready to go all in or just take the first step. Connect with Kate: Website: https://successwithsoul.co/ Instagram: https://www.instagram.com/success.with.soul/ For full show notes, check out www.TheOpsAuthority.com/podcast/285 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network
In this episode of The Ops Authority Podcast, I'm pulling back the curtain on a bold new vision I've had brewing for over a year. I'm taking you inside the evolution of our business and the creation of something that's going to change the game for every single operator out there: the Shop for Ops. This is more than a product launch; this is a new era of accessible, affordable, and industry-specific growth for operations professionals at all levels. I'm sharing the challenges, mindset shifts, strategic insights, and the heart behind the work we've done to bring this vision to life. If you're an operator ready to grow, this episode is for you. For full show notes, check out www.TheOpsAuthority.com/podcast/284 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network
Andrew Palmer has spoken to the head executives form Stripe, Netflix, LinkedIN, Google, Toyota - and he's uncovered the counterintuitive leadership lessons from all of them! Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, workplace surgery, and expert take — all in one.
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, hot take, and workplace surgery — all in one.
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, workplace surgery, and expert take — all in one.
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, workplace surgery, and expert take — all in one.
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're stepping off the corporate stage and into the orchestra pit — to explore what business leaders can learn from the world of classical music. Our guest is Roit Feldenkreis, international orchestra conductor and CEO of BHZ Group, who's spent years translating the unspoken power of presence, body language and tempo into boardroom leadership. In this episode, Roit shares how conducting teams — musical or managerial — starts with how you show up. This is a conversation about non-verbal leadership, team dynamics, and what it really means to trust the people around you — especially when you're not the one holding the mic.
In this episode of the Ops Authority Podcast, I'm giving you a behind-the-scenes look at the path to becoming the DOO here at the Ops Authority. I'm sharing the entire four-year journey of Alex, our newly promoted Director of Operations. From her start as my first full-time hire to now leading our matrix team and mastering financial strategy, this episode gives you the real story of what it looks like to grow from implementation to strategic leadership inside a company. This is a must-listen for anyone curious about the evolution of the DOO role and how to cultivate leadership from within. For full show notes, check out www.TheOpsAuthority.com/podcast/282 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday news round-up, workplace surgery, and expert take — all in one.
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're taking on a big leadership myth: that kindness is weakness. Alongside guest Jeff LeBlanc — lecturer, Forbes-featured strategist, and creator of the Engaged Empathy Leadership Model — we unpack what kindness really means in a leadership context. Not just whether it works, but whether we're defining it all wrong. From setting boundaries to building trust, Jeff shares real-world examples and practical strategies to make kindness a powerful leadership tool — not just a feel-good slogan.
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Tuesday roundup of workplace culture, behavioural science, and real-world leadership challenges. This week, we're digging into:
Truth, Lies & Work is the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're joined by Forbes contributor and media founder Dr Cheryl Robinson to explore a skill every leader thinks they've mastered — but often haven't: communication. From delivering tough messages to owning your impact in the room, Cheryl shares how great communication can elevate your leadership, influence your career, and build meaningful connections at work. If you've ever stumbled through a difficult conversation or wondered why your ideas aren't landing — this episode is for you.
This isn't just another Q&A episode; it's an inside look at how high-performing operators think through challenges and shape smarter, more intentional business models. I'm joined by Lynette Robinson for this special Ops Edition of The Ops Authority Podcast, where we answer real, nuanced questions from our community. We cover VIP day structures, new offer confidence, mindset hurdles, and making the leap from free to paid work. Two experienced operators. One mission: to help you get clearer and more strategic in how you work, serve, and grow. Connect with Lynette: Website: www.lighterlivingvirtualsolutions.com Instagram: www.instagram.com/_lynettedrobinson Facebook: www.facebook.com/lighterlivingvirtualsolutions For full show notes, check out www.TheOpsAuthority.com/podcast/281 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network
Truth, Lies & Work is the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week: – Are we normalising trauma in leadership? – Is workplace drinking culture harming inclusion? – And would you fire your best-paying client over a 2am call? Welcome to This Week in Work — where we unpack the trends, traps and true stories shaping work today.
Truth, Lies & Work is the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're tackling the dreaded summer slowdown. You know the one: client comms go quiet, team motivation nosedives, and you start to wonder if it's just your business that's hit a wall. It's not. But it can cost you — if you're not prepared. In this episode, we answer the eight biggest questions leaders face every June, including how to keep people engaged, prevent burnout, support working parents, and still get things done when half the team is on holiday. This one's for every founder, manager or team lead who's ever felt like summer is quietly wrecking their roadmap. It doesn't have to.
Truth, Lies, and Work is the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week: random chats, rogue employees, and resilience in the job market. We're digging into what really builds strong cultures – and where we might be fooling ourselves.
Ready to sharpen your operational strategy and finally simplify the way you work? In this Ops Edition episode, I'm joined by Lynette Robinson to tackle questions that every service-based operator faces at some point. We're breaking down exactly where to share your visual process during the client journey, whether or not summits are truly worth your time, and how to confidently pitch your offers without overcomplicating things. If you've ever felt stuck trying to articulate what you do or unsure which visibility tactic to choose, this one's packed with clarity and direction. Get ready to take some notes, friend! Connect with Lynette: Website: www.lighterlivingvirtualsolutions.com Instagram: www.instagram.com/_lynettedrobinson Facebook: www.facebook.com/lighterlivingvirtualsolutions For full show notes, check out www.TheOpsAuthority.com/podcast/280 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network
If you know you want to pursue something different, but can't define it yet, then today's conversation is for you! You'll hear how Scott Clary had the courage to set out and do exactly that despite the expectations and what was modeled around him. We're talking to Scott Clary. Scott is a dynamic entrepreneur, investor, and author. He hosts the Success Story podcast, where he has candid conversations with some of the most prolific business & thought leaders in the world. The podcast ranks as a Top 10 business podcast, Top 3 Education / Self Development Podcast, has over 30M downloads and is part of the Hubspot Podcast Network & Cheddar. Throughout his career, Scott has led sales and marketing teams across multiple organizations, playing key roles in company growth and acquisition. His weekly business newsletter reaches over 321,000 subscribers, sharing valuable insights from his experiences throughout his career. Our conversation covers many topics including: How being clear on his personal goals and North Star has helped Scott build his own version of Success Story How to create aligned work Society's ideas of what's acceptable vs having the courage to choose your own path You can be successful in either model- entrepreneurship or a career Future proofing yourself Playing the game long enough The role of curiosity How reasonable goals are failing you Being aggressive in your career Setting your own benchmarks and success metrics Dualities and how 2 ideas can be true at the same time Connect with Scott: www.instagram.com/scottdclary www.youtube.com/scottdclary www.successstorypodcast.com If you enjoyed this episode, share it with someone you know and leave a review! Xo, Baiba
Warning: This episode contains references to discrimination, suicide, and mental health struggles. Please listen with care. Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network — hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're talking about one of the most misunderstood (and often avoided) topics in people management: how to support transgender colleagues in your workplace. Our guest is Sophie Wood — trainer, speaker, and trans woman with over 13 years of lived workplace experience. She's here to answer the questions most managers have — but are too afraid to ask. This isn't a lecture on political correctness. It's a step-by-step, fully human guide to making your workplace psychologically safe, legally sound, and genuinely inclusive.
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network — hosted by business owner Al Elliott and Chartered Occupational Psychologist Leanne Elliott. This week, we're asking: Is your company accidentally killing motivation and trust? From how we talk about success, to how we structure the workweek, to how we train our managers — the best of intentions are falling short. And according to our guest, we're now in a full-blown trust crisis.
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network — hosted by business owner Al Elliott and Chartered Occupational Psychologist Leanne Elliott. This week, we're joined by Elina Teboul — executive advisor, former Wall Street lawyer, and author of Feminine Intelligence. Elina challenges our assumptions about power, leadership, and success, offering a radical reframe that might just define the future of work. Drawing on years of coaching top leaders, Elina makes the case that intuition, emotional presence, creativity, and connection aren't leadership weaknesses — they're leadership superpowers. And ignoring them? That's what's keeping so many organisations stuck in disconnected, underperforming cultures. This isn't a conversation about gender. It's a call to rebalance.
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network — hosted by business owner Al Elliott and Chartered Occupational Psychologist Leanne Elliott. This week, we're asking a big question: Could well-meaning managers be bullying their teams without even realising it? New research suggests it's not about personality clashes — but broken systems. From underperformance meetings to inconsistent shift scheduling, the way we manage people might be doing more harm than good.
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network. This week, we're thrilled to bring you a raw, unfiltered conversation with Dr Sarah Hughes, CEO of Mind — one of the UK's leading mental health organisations. With over 35 years in mental health and social care, Sarah is a fearless advocate for change. In this episode, she shares why mental health services are still failing those with the most serious needs, why surface-level “wellness” programmes won't fix broken workplace cultures, and how poverty, inequality, and racism drive mental health crises. Whether you're a leader, HR professional, or someone navigating their own mental health journey, this conversation is packed with insights that challenge, inspire, and push us to think beyond box-ticking initiatives.
Have you ever wondered what it looks like to completely redefine your career while staying true to your deepest passions? I'm joined by Megan Gephart, a proud alumni of the Director of Operations Certification Program. Megan shares her inspiring journey from Army veteran and mindset coach to certified DOO and business owner. We dive into how her passion for organizational change, her advocacy for women in leadership, and her entrepreneurial spirit that led her to pursue the DOO Certification. Tune in to hear how Megan leveraged her experience to build a thriving consulting business and how the DOO Certification was the missing link in her next best professional chapter. Connect with Megan: Website: http://apostolicfruit.com Instagram: https://www.instagram.com/apostolic_fruit/ For full show notes, check out www.TheOpsAuthority.com/podcast/278 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network
In this solo episode, I'm sharing a behind-the-scenes look at how I've built and retained a high-performing remote team here at The Ops Authority. With an average tenure of over three years on our small but mighty team, I'm reflecting on the intentional (and sometimes accidental) leadership strategies that helped make this happen. From hiring with values in mind, to promoting autonomy, to designing meaningful fringe benefits that actually matter, I'm giving you the full playbook for cultivating a remote team that sticks around and thrives. Whether you're building a team for the first time or reevaluating your leadership approach, this episode is full of insights to support your journey. For full show notes, check out www.TheOpsAuthority.com/podcast/277 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott.
What if you could scale your business without sacrificing the personalized service your clients love you for? In this episode of The Ops Authority podcast, I'm joined by Anne-Marie Rose, a expert scaling strategist who helps service providers build thriving, fulfilling businesses that don't require a complete overhaul. We're diving into what it really takes to create a scalable offer one that protects your time, increases your revenue, and still honors the high-touch connection that makes your work so impactful. If you've been wondering how to grow without burning out, this episode gives you the clarity and strategies to do just that. Connect with AnnMarie: Website: http://annmarierose.com Instagram: https://www.instagram.com/askannmarierose/ Facebook: https://www.facebook.com/askannmarierose For full show notes, check out www.TheOpsAuthority.com/podcast/276 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network
Hustle & Flowchart is proud to be part of the HubSpot Network.Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot.com: https://www.hubspot.comCheck out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetworkIn this engaging episode of Hustle and Flowchart, host Joe Fier welcomes AI enthusiast Joe Stolte to discuss the transformative impact of AI in business, particularly in lead generation and conversions. Joe Stolte shares insights from his experience as a five-time founder and co-founder of Daily AI. Together, they explore the practical applications of AI, emphasizing the power of automation in nurturing leads and maximizing time efficiency. This episode is packed with actionable strategies for leveraging AI to drive business success.Topics Discussed:AI's Current State and Business Impact: Discussion on how AI's capabilities are rapidly advancing and its role in generating, nurturing, and converting leads.Understanding the Lead Lifecycle: Insights on why many businesses struggle with lead generation and how AI can solve these challenges.Using AI for 'Speed to Lead': Importance of responding to leads quickly and how AI can automate this process for higher conversion rates.Reactivating Dead Leads: Techniques to use AI for contacting past leads and turning them into potential customers.Data Enrichment and Ranking: How to utilize AI to enhance and analyze data for better-targeted marketing efforts.Daily AI's Automated Email Newsletters: How Daily AI uses machine learning to improve open rates and personalize content.Future of Marketing with AI: Predictions about AI-driven personalized marketing and the potential shift away from traditional software interfaces.Resources Mentioned:Try out Daily.ai for yourself and if you're not happy with it, tell them to kick rocksVAPI.AIDM Joe Stolte and add the word "Time" to your DM for Joe's prompt on optimizing your timeConnect with Us:Stay connected with us for more insightful episodes:Hustle and Flowchart WebsiteFollow us on InstagramSubscribe on YouTubeWhat if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help: https://hustleandflowchart.com/aijoeWant us to build your clone for you? We'll handle setup, testing, and integration so you can launch fast. Head to https://www.hustleandflowchart.com/interest to get started!If you're ready to transform your business with innovative ideas, subscribe to the Hustle and Flowchart podcast today! Stay ahead of the curve with expert insights and actionable strategies. Don't miss out—hit that subscribe button and join our vibrant community of entrepreneurs!
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're asking one big question: Is British work culture quietly killing innovation, clarity and leadership?
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network. This week, we're joined by John Tarnoff, executive career coach, TEDx speaker, and author of Boomer Reinvention, to explore how professionals over 50 can turn career challenges into powerful second acts. Whether you're being ghosted by employers or wondering if it's “too late” to pivot, John is here to tell you it's absolutely not.
Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week, we're asking one big question: Has Gen X become the forgotten generation at work?
Welcome back to Truth, Lies and Work, the award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott.