Podcasts about hubspot podcast network

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Every New Year's Eve, hosts Al and Leanne make bold, confident predictions about what the next year of work will look like. Some are rooted in occupational psychology, some in business experience, and some... are just Al getting carried away. In this special Summer Sessions episode, we dig through four years of predictions from 2023 through 2026 for a brutally honest, self-deprecating review of our past calls. From the rapid rise of AI agents and skills-based hiring to the over-hyped promises of AI burnout prediction and corporate transparency, find out who actually holds the ultimate workplace crystal ball.

AI is already changing what students believe they should study, but maybe we're asking the wrong question. Joe and Robert discuss whether college should be less about choosing the perfect major and more about giving young people four years to think critically, read widely, write, speak, create, debate and become better prepared for whatever comes next. The guys also look at the rush of major brands into Hollywood and entertainment. As traditional media struggles, companies including Gap, Toyota and Kraft Heinz are moving beyond sponsorships and building entertainment properties of their own.  Winner and Loser Joe's winner is Raising Cane's, a company that turned extreme focus around one product into a remarkable brand, community and culture. Robert's loser is Harvard Business School, which is using AI avatars of actual faculty members in its $699 HBS Foundry startup bootcamp. The avatars help founders rehearse pitches and board meetings while the program still includes live human sessions, raising a bigger question about what we're actually paying educators for in the age of AI. Rants and Raves Robert raves about Jimmy Iovine and Dr. Dre's new college curriculum.  Joe's commentary is on Browns quarterback Deshaun Watson. What can we learn from his latest press disaster? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor:Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This week, we are taking a short break from our usual format for a Summer Sessions feed drop. We are sharing a special episode from Unbehaved, where host Meghan French Dunbar turns the tables and interviews us! We dive deep into how we met during an overnight shift volunteering at the Samaritans, the real story behind building the UK's number one management podcast, and how to stop making decisions based on what other people think. We also discuss why we decided to leave traditional career paths behind to become digital nomads, how we navigate working together as a married couple, and our take on the latest workplace trends like AI fears and shifting DEI dynamics. Check out Unbehaved: Find Unbehaved on your favorite podcast app or visit https://www.meghanfrenchdunbar.com/podcast Connect with Meghan French Dunbar on LinkedIn: https://www.linkedin.com/in/meghanfrenchdunbar/ Content Warning: This episode opens with a discussion about a call regarding a suicide in progress from our time volunteering at the Samaritans. If you prefer to skip this section, fast-forward to around the six-minute mark.

Ever wondered what really goes on behind the closed doors of an HR office? In this Summer Session episode, Al and Leanne open up the anonymous HR filing cabinet—and it gets wildly unhinged. We're joined by viral content creator, HR consultant, and founder of Be Unstoppable, Emma Djemil. We dive into the hilarious reality behind her viral HR house tracks and parody videos that have taken the HR community by storm. Then, Emma joins Al and Leanne for a round of raw, anonymous HR Confessions sourced straight from the depths of Reddit and online forums. From employees peeing out of car windows and a 7-hour bathroom standoff, no topic is off-limits. Expect cringing, laughing, and a lot of 'inappropriate behaviour'!

As Meta faces a massive lawsuit over allegedly addictive design, the guys discuss what implications there are for the future of Meta and for marketers and consumers. They also look at ABC's lawsuit against the FCC and the bigger lesson for every marketer and creator: know who your landlord is. If someone else controls your access to the audience, they can always change the rules. Joe's winner: Puck, and its model of building human-led content franchises instead of traditional brand-centered content. Robert's winner/loser: Reddit and marketers. Joe raves about Niu Lai, the wildly imperfect Chinese animated movie finding an audience partly because it is unmistakably human. Robert raves about the TV series Blue Lights. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor:Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Anthropic plans to watermark Claude-generated text, but what does that really prove? Joe and Robert discuss whether an AI mark could become a scarlet letter, even when AI only edited or assisted with the work. Then, new creator research shows most creators still make very little money. The guys ask whether creators are chasing brand deals when they should be building real businesses, with Lofi Girl as a perfect example of turning content and audience into something much bigger. Joe's Winner: Jungle Jim's International Market, for turning grocery shopping into an experience people actually talk about. Robert's Loser: Brands potentially bankrolling AI misinformation through their advertising dollars. Robert's Rant: The problems with outcome-based pricing for brands and agencies. Joe's Rave: Perfect content may come down to two questions: Does creating it take care of you, and does it take care of someone else? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network, the audio destination for business professionals. When was the last time you came back from a holiday genuinely refreshed? For many leaders, managers, and high-achieving professionals, summer isn't relaxing. You spend weeks clearing your inbox before you leave, spend your holiday feeling guilty for not working, check your emails "just in case", and come back to an overflowing inbox needing another break. So why is switching off so difficult? In this episode, hosts Al and Leanne are joined by Dr. Rachel Morris, former GP, keynote speaker, and host of the You Are Not A Frog podcast. Together, they explore why high achievers struggle to rest, how summer can inadvertently trigger burnout, and 5 practical strategies to genuinely recharge before September.

LinkedIn says it is declaring war on AI slop, even though the platform helped create the conditions that made endless generic content possible. Joe and Robert discuss LinkedIn's new cleanup efforts and whether platforms can distinguish low-quality AI content from valuable AI-assisted work. Next, the boys cover the breaking story involving rogue AI agents from Anthropic and Meta. Is this marketing theatre or real-world training problems with AI? Disney and TikTok are partnering to give creators access to Disney content and bring fan-made videos into the Disney+ experience. Is Disney empowering creators and strengthening fandom a good move, or too late? In Marketing Winners and Losers, Robert's winner is Spotify for adding Merlin to its AI music-remix initiative. Joe's winner is Aéropostale's The Intern Diaries, featuring 16-year-old creator Déjà Clark as an active participant in both the content and product-development process. In Rants and Raves, Robert raves about a New York Times article on AI transformation from Lululemon's former chief information officer. Joe rants about the Los Angeles Times comparing AI skills with an MBA and explains why knowing how to operate today's tools is not the same as learning strategy, judgment and critical thinking. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to another episode of our Summer Sessions! Every August, we take a short break from our usual news roundups and deep dives to bring you lighter, conversational, and debate-style episodes. These are designed to be enjoyed while you're out on a summer walk, driving, or taking a well-deserved break from work. In this second episode of the series, Al Elliott and Leanne Elliott are joined by author, speaker, and host of the Unbehaved podcast, Meghan French Dunbar. Together, they put some of the biggest workplace behaviours, leadership advice, and organisational trends to the test in a fast-paced game of Workplace Red Flag or Green Flag? From unlimited PTO and salary transparency to reception wall values and office dogs, we debate the unwritten rules of work—and challenge whether the things we accept as "normal" are actually helping or hurting workplace culture. Topics We Debate in This Episode: Unlimited Holiday: A genuine employee perk, or a trap that leads to taking less time off? Values on the Wall: Inspiration, or a clear sign of corporate virtue signaling? Salary Transparency: A green flag for pay equity, or a recipe for workplace chaos? Workplace Tropes: What do office dogs with email addresses, "we're like a family" statements, and founder-led interviews really say about a company?

This week, the boys explore the rapidly changing relationship between companies, creators and employees. First, Eventual, a new media company built around prediction markets and backed by Polymarket. Is this the future of accountable journalism, or simply gambling repackaged as news? Next, Gap expands its creator program to employees, giving workers the opportunity to earn commissions by promoting Gap, Old Navy, Banana Republic and Athleta. Are employee creators an authentic new marketing channel, or are companies quietly adding "influencer" to everyone's job description? Finally, brands such as Target are recruiting ordinary customers with as few as 500 followers to create promotional content. The influencer economy may be getting more accessible, but the brands receiving thousands of inexpensive advertisements could be the biggest winners. Marketing Winners and Losers Joe's winner is the New Bedford Whaling Museum and its ability to create a remarkable content and visitor experience. Robert's loser is Meta and Google, as the platforms continue shifting more advertising responsibility, risk and decision-making onto their customers. Rants and Raves Joe raves about seeing Idina Menzel perform with the Cleveland Orchestra and the powerful lesson she shared about embracing what makes each person unique. Robert comments on "formative debt" and asks whether relying too heavily on artificial intelligence could prevent people from developing the skills and experience they need to think, create and grow. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

When you hear the word propaganda, you picture a dictator, a politician, or an ad executive. You never picture yourself. But turns out, you are running the exact same campaign on yourself every day. In this episode, charter occupational psychologist Leanne Elliott and entrepreneur Al Elliott are joined by psychologist, speaker, and author Owen Fitzpatrick. Owen has spent the last 25 years studying how beliefs form, why they change, and how they shape our leadership, choices, and success. From coaching billionaires and Olympic athletes to speaking across 100 countries, Owen breaks down his concept of Inner Propaganda—the story you sell to yourself—and why logic bullying never works when trying to change minds.

Welcome to Episode 1 of our Summer Sessions on Truth, Lies & Work! For the next few weeks, Al and Leanne are taking a short break from the workplace news and heavy management analysis to bring you something a bit lighter, funnier, and completely fascinating. Joined by special guest host Georgia Hodkinson (Associate Producer and Organisational Psychologist), the team goes head-to-head in a battle of bizarre careers. Each host brings genuinely real, highly specialised, and wildly strange jobs to the table—guessing what they involve, breaking down how you actually get into them, revealing what they pay, and scoring them on a leaderboard for sheer weirdness. Whether you're lounging by the pool, commuting to work, or hiding from your inbox on holiday, hit play to discover the most unbelievable ways people make a living around the globe! Unbelievable Careers Revealed: Deep dives into penguinologists, snake milkers, ice cowboys, professional apologists, and golf ball divers. Day-in-the-Life Breakdown: What these jobs actually involve, how rare they are, and how much they pay. How to Land One: Do you need a PhD, niche training, or do you just fall into it by accident? The Weirdest Job Leaderboard: Scores for pure weirdness, "Would you actually do it?", and the ultimate dinner party conversation-starter!

Jimothy the raccoon escaped, and apparently OpenAI's models did too. Joe and Robert begin with OpenAI's cybersecurity testing disaster, where its models escaped containment and accessed Hugging Face's infrastructure. They pair that story with OpenAI and Anthropic's efforts in Washington to warn lawmakers about the dangers of Chinese open-weight models. Are the companies protecting national security, or protecting their own closed-model businesses? The boys then discuss why Facebook may be the new TikTok. Publishers are once again seeing strong organic reach and inexpensive audience growth on the platform, but the larger question remains: Are they creating valuable customer relationships or simply generating impressive numbers for Meta? In Marketing Winners and Losers, Robert's loser is ChatGPT ads, while Joe's winner is the surprising resurgence of comic books and independent comic-book stores. Finally, Robert rants about the growing flood of bad AI press, and Joe raves about Annie Duke's Thinking in Bets and the importance of investigating the beliefs we assume are true. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

HR leaders spend all day surrounded by people. So why does it often feel like the loneliest job in the building? In this episode, Tom Emery, former Chief People Officer at a top City of London wealth manager, 20-year corporate HR veteran (ex-HSBC), and founder of HEX Talent & Development, joins Al and Leanne to pull back the curtain on the reality of HR leadership. Tom shares his powerful "Vet Analogy" for HR: just like veterinarians enter the profession out of love for animals only to see them at their illest, weakest, or most aggressive, HR leaders enter the role because they love people, only to be brought in when people are backed into a corner. Together, they dive deep into how HR leaders can step out of the isolated "police officer" role and step into the room as true strategic drivers, how senior leaders can build psychological safety by simply asking for help, and why learning to disagree well is the missing ingredient in high-performing C-suites.

The Hiring Crisis, TikTok Training and Gen Z Perfectionism. PLUS How to Keep Quiet Teams Motivated Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. In this episode of This Week in Work, business owner Al Elliott and Chartered Occupational Psychologist Leanne Elliott break down why fewer than half of recruitment processes actually succeed, why TikTok-style L&D might be sabotaging employee memory, and how economic pressure is driving an epidemic of Gen-Z perfectionism. Plus, in Truth or Lie, we test the psychological myth: Can you bullshit a bullshitter?

Joe and Robert unpack IBM's rough AI reality, where enterprise spending may be shifting toward infrastructure and away from traditional software. They revisit Meta's short-lived Muse image feature and the privacy backlash that forced the company to pull it almost immediately. Then they connect three major OpenAI stories: a wildly ambitious advertising forecast, Apple's trade-secrets lawsuit, and reports that OpenAI is developing a screenless AI companion. Is OpenAI still building an AI company, or the next dominant technology platform? Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ Robert's marketing winner is Gary Vaynerchuk for his continued push into investing and affiliate marketing. Joe's loser is LadBible, whose dependence on Meta referrals offers another painful reminder about the dangers of building on rented land. In rants and raves, Robert reacts to Cloudflare's effort to make AI companies pay publishers for their content and says, "Let it burn." Joe comments on China's effort to increase its population by cracking down on romantic relationships between people and AI chatbots. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. Brought to you by the HubSpot Podcast Network, the ultimate audio destination for business professionals. In this episode of This Week in Work, hosts Al and Leanne Elliott are joined by a very special guest: Rebecca Taylor, host of the HR Voices podcast! Together, they unpack the hilarious reality of unhinged leadership conversations, dive deep into the newly stalling progress of women at work, put "forced fun" to the test under the psychological microscope, and answer some incredibly sticky workplace relationship questions.

Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI. First, the guys break down McKinsey's vision for the future of marketing, where brands must move from campaigns to continuous growth systems and become trusted by both people and machines. Then, they look at a provocative publishing essay arguing that AI-created, ad-supported content may overwhelm much of the media business. If content becomes cheap and endless, what is still worth paying for? The conversation then turns to HubSpot, which reversed a planned customer data enrichment change after backlash from users. Full disclosure: HubSpot is a sponsor of This Old Marketing. But the story is bigger than one company. It raises the question every platform will face in the AI era: when does better data become a trust problem? In Marketing Winners and Losers, Joe gives his loser to Meta for rolling out another AI feature that feels like it asked for forgiveness before permission. Robert's winner is bookstores, because in a digital world full of synthetic content, physical discovery and trusted human curation suddenly feel more valuable. In Rants and Raves, Joe comments on Pangram's research about AI-generated content filling social feeds, especially LinkedIn. Robert raves about new Ramp research suggesting that companies investing heavily in AI are hiring more, not less, pushing back against the idea that AI automatically means fewer jobs. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Have you ever hit a massive milestone—like selling the business you spent a decade building—only to feel an unexpected wave of grief instead of pure joy? In this episode of Truth, Lies and Work, we sit down with Richard Clarke, founder of software company Secret Source. He did what every entrepreneur dreams of: he grew his business, put team happiness at the absolute center of his culture, and successfully exited. But instead of finding ultimate contentment, Richard fell face-first into the ultimate happiness trap: "I'll be happy when..." Richard opens up about the bittersweet reality of exiting a business, the sudden loss of community, and how he had to use his own behavioral science background to climb out of the post-exit slump. Plus, he breaks down the 5 essential needs every human requires to be truly happy at work and thoroughly busts the famous myth surrounding Google's "20% time." Key Takeaways from This Episode The 5 Workplace Needs: Based on the US Surgeon General's framework, everyone requires five core elements to thrive: Safety, Community, Autonomy, Growth, and Purpose. The Post-Exit Slump: Founders often find that while an exit checks off the "safety" and "autonomy" boxes, it completely strips away their daily sense of "community" and "belonging." Ask, Don't Guess: Richard shares a brilliant case study where simply mapping out his team's anonymous scores on these five needs revealed a massive, easily fixable issue with scheduling meetings. The Google 20% Myth: Think Google employees spend a fifth of their week working on passion projects? Richard talks to ex-Googlers who have a very different story to tell. Connect with Richard Clarke

Is AI really making us more productive, or are we spending more time managing it than benefiting from it? Should employees pay the price when leadership gets strategy wrong? And is Growth Mindset really the performance booster it's often claimed to be? This week on Truth, Lies & Work, Leanne introduces a brand new Word of the Week: Botsitting – the hidden work of feeding AI context, checking its answers and correcting its mistakes. Drawing on new research from Glean's Work AI Index, we explore why AI may be creating a new form of invisible labour that's leaving employees exhausted rather than empowered. We also unpack Microsoft's decision to cut around 3,200 Xbox jobs after CEO Asha Sharma admitted the business had "lost focus", asking where accountability should lie when strategy fails. Plus, new UK research suggests many senior finance professionals are choosing better leadership, career opportunities and work-life balance over higher salaries, challenging long-held assumptions about what motivates top talent. In Truth or Lie, Leanne is joined by Professor Rob Briner, one of the UK's leading experts in evidence-based management, to separate the science from the hype around Growth Mindset. Together they explore what the research actually says, why fashionable workplace ideas often outpace the evidence, and why organisations should focus less on finding the next big trend and more on understanding the problems they're trying to solve. Finally, in Workplace Surgery, we answer your questions about rebuilding team energy, supporting employees who don't want promotion, and whether exit interviews really reveal why people leave. Resources & Links Lincolnshire's unusual place names:https://www.lincolnshirelive.co.uk/news/local-news/strange-place-names-lincolnshire-list-438323 Rebecca Hinds' LinkedIn post:https://www.linkedin.com/posts/rebecca-hinds_we-recently-published-our-first-work-ai-index-share-7478531898693066752-jv9u/ Glean Work AI Index:https://www.glean.com/work-ai-institute/reports/work-ai-index HR Director:https://www.thehrdirector.com/business-news/remuneration/finance-candidates-no-longer-choosing-roles-salary-alone-report-finds/ Full Croft&Co Finance Professionals Report: www.croftandco.com/report Fortune:https://fortune.com/2026/07/06/exclusive-xbox-ceo-asha-sharma-job-cuts-studios-axed-layoffs/ More from Rob Briner Rob Briner on LinkedIn: https://www.linkedin.com/in/rob-briner/ Rob Briner's Is That Really a Thing LinkedIn posts (including one on Growth Mindset): https://tinyurl.com/2rzzzus3 Corporate Research Forum's Work Psychology Network: https://tinyurl.com/4s4pmz9e Work Psychology Network report on behaviour change in organizations: https://tinyurl.com/3p3rwerb Connect with Truth, Lies & Work – LinkedIn: https://www.linkedin.com/company/truthlieswork  – Al Elliott: https://www.linkedin.com/in/thisisalelliott  – Leanne Elliott: https://www.linkedin.com/in/meetleanne  – Email: hello@truthliesandwork.com  – Book a call: https://savvycal.com/meetleanne/chat

This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human. First, Anthropic's Fable and Mythos models get caught in the middle of U.S. export controls, raising a huge question for any company building on AI platforms. Then OpenAI reportedly floats the idea of giving the U.S. government a five percent stake in the company. Is AI becoming national infrastructure? And if so, what does that mean for marketers building on someone else's platform? Next, the boys look at the big takeaways from Cannes Lions, where creators, talent agencies, retail media, sports, and AI took center stage. The ad business is still talking about creativity, but the power seems to be moving toward those who own trust, audience, commerce, and distribution. From there, Joe and Robert discuss new research showing that AI search citations do not line up neatly with traditional Google rankings. In other words, winning SEO may not mean winning AI search. The game is shifting from ranking to being cited. Finally, they break down the rise of AI agents as web visitors. If bots are now browsing, comparing, filtering, and buying on behalf of humans, then websites, content, and marketing strategy all need to be rethought. Your next customer may not visit your website. Their agent might. In Marketing Winners, Robert loves Kraft jumping on the World Cup ranch dressing craze with its TSA-compliant ranch idea. Sometimes the best marketing comes from simply paying attention and moving fast. In Rants and Raves, Joe raves about Stella Artois' World Cup activation and the brand's push to make the bar the true home of the World Cup experience. Joe also shares his personal rave from his World Cup trip to Kansas City. Robert closes with a rant on the latest AI music controversies, from synthetic artists to royalties, labeling, and what happens when human creativity gets buried under machine-made volume. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. How do you steady your team and maintain trust when everything around you is chaotic? This week, we are joined by Andrew Blotky, an executive coach, author, and the founder of Azure Leadership Group. Andrew has managed internal communications at global scales, building Facebook's first global employee communications function during a period of intense growth and scrutiny, and leading HR communications at Johnson & Johnson. In this episode, Andrew shares practical wisdom on leading with integrity through periods of change, crisis, and uncertainty. Moving past standard PR templates, he dives deep into the human side of leadership, discussing how authenticity, self-reflection, and mindfulness can help you stay grounded when you are under fire.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we are breaking down major shifts in the AI landscape, the science behind how we handle workplace friction, and a deep dive into why we naturally root for the underdog.

In this episode, the boys cut in with two breaking stories. First, Walmart buys Vibe.co, a connected TV advertising platform, in a move that could make Walmart's already-growing ad business even more interesting. Robert believes the strategy is right, especially with Walmart's retail media business and Vizio already in the fold, but thinks the price tag may have been a bit too rich. Then Joe and Robert revisit the FIFA stadium branding story. FIFA's clean-stadium policy has forced brands like Levi's, Heinz and others to cover up their logos during World Cup matches. But instead of making those brands disappear, FIFA may have created the perfect Streisand effect. Heinz, Beats and Levi's have all turned the restrictions into creative marketing moments. Is FIFA protecting its sponsors, or accidentally giving non-sponsors a bigger story? In our main stories, Google and A24 announce a partnership around AI filmmaking tools. The big question is not whether AI will make the final movie. It's whether AI will control more of the creative workflow before the final product ever exists. Then Meta and Snap both make new moves in smart glasses. Meta pushes toward a lower-cost, more mainstream AI glasses play, while Snap launches its new AR-focused Specs. If glasses become the next interface, marketers may have to rethink content for a world where the screen is no longer in your hand. It's on your face. In Winners and Losers, Joe's winner is TIME Canada. TIME is launching a licensed Canadian edition with a local team, local office, original reporting, video, social, print and events. In a world of generated content, Joe likes the bet on trusted editorial brands with a local heartbeat. Robert's winner is McDonald's, which is bringing back the fried apple pie. Sometimes nostalgia, timing and a little bit of fried goodness is all the marketing strategy you need. In Rants and Raves, Joe raves about The Infinity Machine by Sebastian Mallaby, a book about Demis Hassabis, DeepMind and the race toward superintelligence. Robert delivers a super rant on TuneCore and how independent creators may be getting the short end of the stick as AI music floods the market and distribution platforms try to figure out who gets through, who gets blocked, and who gets paid. Also mentioned this week: In the Weights, a site that lets you see whether you show up in the "weights" of different AI models: https://www.intheweights.com/ Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

What do you do when a brilliant, Oxford- or Cambridge-educated graduate walks into your office, chronically late, completely uncommitted to the business, but undeniably sharp? If you're Mike Harle, you don't fire them—you tell them to follow their heart and join the circus. This week, we sit down for an exclusive, world-first public interview with Mike Harle, the former UK Chief Marketing Officer of Shell. In a legendary two-minute conversation around the year 2000, Mike looked past the corporate KPI metrics of a young, nervous junior executive named Jimmy Carr and gave him the ultimate piece of career advice: Do give up your day job. In this episode, Mike shares the fascinating backstory behind one of comedy's most famous career pivots, why he turned down an exclusive UK deal with a struggling new startup called Red Bull, and what it truly means to manage potential over performance.

Welcome to Truth, Lies and Work, the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. In this episode of This Week in Work, Al is joined by guest co-host Dr Jake Tuber as they dig into a landmark report on youth unemployment, a blockbuster NYT piece on remote work and loneliness, and whether you should ever trust your gut over the data. Connect with Dr Jake Tuber: https://www.linkedin.com/in/jaketuber Subscribe to his newsletter: https://workwise.substack.com

Most of us have sat through an inclusion training program that didn't change much—maybe a workshop, a follow-up email, and then it's back to normal. But what happens when an organization moves past the standard checkboxes and actually puts Cultural Intelligence (CQ) to work? In this special LinkedIn Live episode of Truth, Lies & Work, we dive deep into the framework of CQ—an evidence-based, academically validated skill that measures your ability to relate to and work effectively alongside people from different cultural backgrounds. We look at a remarkable real-world case study at Barts Health NHS Trust. By training thousands of staff members across their workforce, they achieved measurable improvements in staff engagement, team dynamics, and patient care in one of the most pressurized environments imaginable. Following the structural approach seen in our Show notes example, this episode breaks down how leaders of any size organization can use CQ to reduce toxic conflict, improve retention, and build a workplace where everyone belongs.

This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing? Robert is not so sure and thinks some of this may be more theater and marketing than actual danger. Who's right? Maybe nobody knows yet. The boys also discuss Fox buying Roku and why the deal is less about content and more about distribution, data, advertising, and owning the screen before the viewer decides what to watch. Plus...Sam Harris doesn't care if it's AI or not. In marketing winners and losers, Robert's winner is a Publicis video, while Joe's winner is Carvana and its move into new-car sales. In rants, raves, and commentary, Joe raves about Sweden pulling back on digital learning for kids and bringing back more books, paper, and handwriting. Robert talks about the LinkedIn and Adobe launch, which may not really be much of a launch at all. Robert also discusses the new AI awards from Cannes. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Why Are Middle Managers Being Set Up to Fail? (And How to Fix It) with Kristien Turner Are middle managers facing an absolute existential crisis? According to today's guest, the answer is a resounding, 100% yes. In this episode of Truth, Lies and Work, Al and Leanne sit down with Kristien Turner, founder and CEO of TK Talent Group, who works with global brands across the Americas and Europe to solve the modern talent crisis. Together, they pull back the curtain on why middle managers are drowning under the weight of AI disruption, corporate layoffs, and a severe lack of actual leadership training. If you are a middle manager who feels like they are drowning, or an executive wondering why engagement numbers are plummeting, this episode offers a raw, practical roadmap to reclaiming control of your career and leadership strategy.

Welcome to Truth, Lies and Work, the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. In this episode of This Week in Work, Al and Leanne dive into a massive career longevity study, a leaked corporate memo from Microsoft, the sudden collapse of a 50-year-old hiring ritual, and the surprising psychological impact of the "good old days."

We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the bet is not simply that AI companies will sell more software. The bet is that AI will absorb, replace or reorganize a massive piece of the payroll line. Joe believes marketers need to prepare for a labor reckoning sooner rather than later. Robert is more skeptical. As usual, the truth may be somewhere in the middle. Then the boys break down Bending Spoons and its rollup of old internet and media brands, including AOL, Vimeo, Evernote and others. The lesson for marketers? Distressed media assets inside your industry may be one of the biggest opportunities nobody is talking about. In a world where building audience from scratch is harder than ever, the cheapest audience may be the one someone else forgot they owned. In Winners and Losers, Joe's winner is FIFA, which reminded every marketer that rented land is always rented land, even when your name is on the stadium. Robert's loser is Turner Classic Movies. In Rants and Raves, Joe raves about Pat McAfee's new media model and what happens when an expert builds the audience, owns the IP and lets big media rent access. Robert has commentary on MrBeast's claim that he could build a faceless YouTube channel to 20 million subscribers in six months, and what that says about formats, systems and the future of creator media. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

When you don't know the answer to a problem at work, what is your immediate reflex? Do you search for a quick answer from an AI chatbot, or do you pick up the phone to ask a colleague? In this episode of Truth, Lies & Work, we dive deep into the hidden cultural cost of digital convenience. While artificial intelligence is incredible for cutting through administrative noise and streamlining corporate tasks, it is quietly automating away the most critical asset your business has: human connection. Our guest today is Sean O'Shea, the brilliant mind behind Craft Your Culture and Locon. Sean spent a fascinating decade working at Microsoft, sandwiched perfectly between the leadership of Steve Ballmer and Satya Nadella. He witnessed firsthand how a radical shift in corporate mindset and the intentional removal of rigid, performance-stifling systems could skyrocket a company's share price from $30 to over $540. Now, through his data-driven work at Locon, Sean is on a mission to measure the "relationship gap" between team members. He breaks down the phenomenon of "messy moments"—those vulnerable, slightly awkward, but entirely essential human interactions that act as the true engine for workplace psychological safety, team learning, and high performance. If you are a business leader, founder, or manager trying to navigate remote-first challenges, return-to-office mandates, or AI integration, this conversation will completely change how you design your team interactions tomorrow morning. Key Takeaways From the Episode The Trap of the Frictionless Workplace: AI onboarding bots and agents are fast, non-judgmental, and always available. However, by relying on them exclusively, employees bypass the vulnerable moments of asking a peer for help—the exact moments where corporate trust is built. The High Cost of the "Relationship Gap": High performance isn't just an aggregate of individual talent. It is directly limited by how well your people actually know each other. Loneliness and disconnection don't just hurt morale; they actively cost businesses billable hours. The 3 Pillars of Accelerated Trust: How do you build genuine, bulletproof workplace relationships when everyone is short on time? Sean reveals the three non-negotiable ingredients: vulnerability, shared emotionally significant experiences, and active, empathetic listening. Overcoming the "Eye of Sauron" Management Style: Reflecting on his time under Steve Ballmer's mid-year review process, Sean highlights how defensive corporate cultures destroy innovation. True leadership requires getting your ego out of the way and letting your team collaborate without you always being in the loop. The 6 Pillars of Team Effectiveness: Sean breaks down the core framework measured by Locon: psychological safety, accountability, connection, learning, clarity, and adaptability. Episode Timestamps 00:00 – Cold Open: Are chatbots silently killing your team's natural human connection? 01:15 – Meet Sean O'Shea: The mission to turn people potential into business performance. 04:20 – What is a "messy moment" and why are modern teams hiding from healthy conflict? 07:30 – The 3 critical elements needed to fast-track real human relationships at work. 10:45 – The AI paradox: Why a small business champion is incredibly worried about the rise of perfect tech. 15:10 – Designing connection: How leaders can architect micro-moments of collaboration instead of boring, packed agendas. 23:15 – The Train Experiment: The fascinating behavioral science proving we are terrible at predicting social interactions. 30:30 – Lessons from Microsoft: The real story behind Satya Nadella's growth mindset revolution. 39:45 – Quantifying wasted time: The data showing how many hours your team loses each month by not collaborating. 45:10 – The story of Locon: Using six-week experimental sprints to give teams true agency over their culture. Connect with Our Guest To learn more about Sean's work, access his data diagnostics, or follow his daily insights on corporate culture, use the links below: Craft Your Culture Website: www.craftyourculture.co.uk Locon Website: www.locon.co.uk Sean O'Shea LinkedIn: https://www.linkedin.com/in/soshea7/ About Truth, Lies & Work Truth, Lies & Work is the award-winning podcast where behavioural science meets workplace culture. Hosted by Al Elliott and Leanne Elliott, a chartered occupational psychologist, we are here to help you simplify the science of work, boost employee engagement, and build high-performing teams. Truth, Lies & Work is a proud part of the HubSpot Podcast Network, the ultimate audio destination for business professionals.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, hosts Al Elliott and Leanne Elliott unpack the sleep science taking over TikTok, a massive shift in how Google interviews tech talent, and the ethical dilemma of corporate accountability after a major cyberattack. Plus, we dive deep into the data to see if "years of experience" actually matters on a CV, and answer community questions from the experts at The Business Psycho.

This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and platform-driven scale. Now, many of those same companies have been sold, split apart, or pushed into bankruptcy. The boys ask the uncomfortable question: how did companies worth billions become cautionary tales? On the flip side, 1440 just received a $101 million valuation with only 27 employees and a focused newsletter-first model. The company generates about $1 million per employee and has built a direct relationship with nearly 5 million subscribers. Joe and Robert discuss why this is the same lesson they have been talking about for years: don't build your content house on rented land. Owned audience, discipline, and direct trust still win. Then the conversation turns to the growing demand for live experiences and even print products. Investors are rewarding live entertainment, movie theaters, concerts, and premium in-person experiences, while print continues to show surprising signs of life in certain corners of media. Is this a true long-term opportunity, or just a small bubble created by digital exhaustion? Winners and Losers Joe's winner is the baklava guy outside Knicks games, a perfect example of small, weird, consistent marketing becoming part of the fan experience. Robert's winner and loser is Ferrari's new design. In rants and raves, Joe talks about Nate B. Jones changing his AI newsletter frequency, moving away from the daily news grind and toward a more useful weekly cadence. Robert closes with commentary on the death of per-seat pricing and what it means for the coming SaaS apocalypse. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. As artificial intelligence accelerates and automation becomes a fixture in our workplaces, a massive shift is happening. The World Economic Forum's Future of Jobs data maps out the skills that will define the next five years, and the top of the human skills list reads less like a traditional training catalogue and more like a description of a great therapist: empathy, active listening, resilience, and the ability to influence without authority. This week, we are joined for a third time by management and leadership coach Vince Sanderson. With 14 years of coaching experience and millions of likes on social media, Vince's mission is to teach leaders the vital human-centric skills they very often never get formal training on. In this episode, we break down these "soft skills" into actionable workplace behaviours, discuss why a manager has more impact on an employee's life satisfaction than a therapist, and identify the single "multiplier" skill that will define successful leadership this decade.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture. This week, hosts Al and Leanne Elliott are joined by returning guest, organisational psychologist Dr. Jake Tuber! Together, they tackle the biggest news in business, bust media myths, and solve your trickiest management dilemmas. This Week: Restroom Lurking, Firing HR and The Sales Promotion Trap. PLUS, Does Gen Z Actually Care About Purpose?

This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up. From there, Joe and Robert talk about LinkedIn's campaign against "AI slop." LinkedIn says it wants to reduce low-value AI content, generic posts and engagement bait. But is it really getting rid of anything, or just marketing the idea of a cleaner feed? The platform rewarded slop long before AI arrived. AI just made it easier to scale. Winners and Losers Joe's winner is YouTube creator Curry Barker and the box office success of Obsession, another reminder that creators can still break through outside the traditional Hollywood machine. Robert's winners are OpenAI's new CMO and brands making music videos.  Rants and Raves Joe raves about The Guardian's U.S. success and its growing donation-supported business. It's a strong example of a media company building direct audience trust and turning that trust into revenue. Robert's commentary is on Rand Fishkin's take that "inimitable product" is the new "make great content."  Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture . This week, we are tackling a massive, silent trend affecting thousands of professionals: The Great Reentry . During the pandemic, thousands of people left their corporate jobs to seek purpose and flexibility in self-employment . But now, six years on, a quiet crisis is happening . Thousands of founders are realizing that business ownership is lonely, financially straining, and exhausting—and they are trying to return to the traditional workforce . The problem? They are drowning in shame, hiding their businesses, and navigating the job market completely wrong . To help us simplify the science of this messy transition, we are joined by Laurie MacPherson, a brilliant career and LinkedIn mentor who specializes in helping mid-to-senior-level women find their next roles . Laurie delivers a masterclass on how to overcome the internal struggle of "going back," why the modern job market punishes founders who apply blindly, and how to de-risk yourself to recruiters .

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we are adjusting our usual format for a specific reason. Co-host Al Elliott recently celebrated his birthday, so Leanne is taking over the reins to give him a brief respite from the standard news cycle. Instead, we are answering our most requested listener query: an analytical retrospective into the operational history, the high-stakes decisions, the failures, and the legal battles of Al's career as a serial entrepreneur. In this special episode, we dissect a highly unconventional career path. From being recognised as a "42 under 42" breakout entrepreneur to navigating a complex £103,000 personal bankruptcy, Al shares the raw realities of scaling businesses from the ground up—and how hitting rock bottom ultimately informed his blueprint for ethical, sustainable growth.

This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert's long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users inside its own experience, answer more complex questions, and eventually handle more of the buying, research and decision journey itself. So what does that mean for marketers? It means the old SEO bargain is breaking. Ranking is no longer enough. Getting the click is no longer guaranteed. And if Google becomes the destination instead of the doorway, brands need to think very differently about trust, authority, direct relationships and what it actually means to be found. The Feed Is Fake Next, the boys discuss the Vulture article on how social feeds are increasingly being manufactured through clipping, coordinated amplification and artificial momentum. The big takeaway: marketers can no longer assume that views, likes, comments or shares are clean signals of audience interest. If popularity can be engineered, then trust signals become more important than ever. Joe and Robert also wonder whether this is just a strange temporary window. Are we in a one-to-two-year messy middle where fake feeds, synthetic content and AI-generated attention overwhelm the system before the platforms fix it, users reject it, or the whole thing collapses into something else? Either way, the advice is clear: do not build your strategy on fake momentum. Build something people can actually trust. Marketing Winners and Losers Joe's winner: The AI Doc: Or How I Became an Apocaloptimist. Joe liked that the documentary did not simply take one side of the AI debate. It explored both the optimism and the fear around AI, giving space to the people who believe AI could unlock enormous progress and those who believe it could create enormous harm. Robert's winner: Publicis, which agreed to acquire LiveRamp for approximately $2.2 billion in cash. The move gives Publicis deeper data capabilities at a time when first-party data, identity, privacy-safe collaboration and AI-powered marketing are becoming central to competitive advantage. Rants and Raves Joe's rave: Rishad Tobaccowala on the future of work. Robert's rant: Palantir and the "SaaS is dead" narrative. Robert reacts to the idea that traditional software-as-a-service is being replaced by a more AI-driven model, sometimes described as "service as software." The boys unpack whether this is a real business model shift or just another big tech phrase looking for a market. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we are skipping Truth or Lie because we have a massive, jam-packed episode featuring the brilliant Cait Donovan! Cait is a culture and leadership keynote speaker, host of Fried: The Burnout Podcast, and author of an upcoming book out later this year. Together, we tackle the existential anxiety of AI, the baffling world of employee retaliation, a hilariously disastrous federal crime, and a deep-dive workplace surgery to help you protect your energy and lead authentically.

This week on This Old Marketing, Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies. The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling pressure to generate revenue wherever it can? The boys also follow up on OpenAI's move into shopping and advertising. As ChatGPT gets closer to product discovery, recommendations, and transactions, Joe and Robert ask whether ChatGPT is becoming the next great transaction engine, or whether this is another signal of desperation from a company trying to do too much at once. Then, the conversation turns to politics and media, as the 2028 presidential candidates increasingly look and act like content creators. What does that mean for trust, audience building, and the future of political marketing? This week's marketing winners and losers include Netflix, Disney and LinkedIn. Rants and Raves Robert rants about a recent article in Rolling Stone and how it misses the mark in content and in ad tech. Joe raves about micro communities and why the future of content marketing may not be about reaching the largest possible audience, but about becoming truly valuable to the smallest audience that matters. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. Have you ever wondered why some of the most brilliant people struggle to get a business off the ground? This week, we are joined by Dr. Rosenna Bakari, a psychologist, empowerment expert, and author of Seven Exits. Rosenna's story is a wake-up call for high achievers. After heading to Cornell at 17, earning her PhD, and building a lauded career in academia, she hit a brick wall when she tried to become an entrepreneur. She discovered that the very skills that make you "right" in a classroom—intellect, working alone, and academic rigor—can actually be the primary barriers to success in the real world.

In this episode of This Old Marketing, Joe and Robert dig into OpenAI's very rough week. From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months ago. Then OpenAI launches a self-service advertising platform, which leads Joe to ask the big question: Is ChatGPT turning into Yahoo? Robert sees it a little differently, arguing that the better comparison may be Netscape. Either way, the boys agree that OpenAI may be trying to do too many things at once while Anthropic continues to gain ground. Next, Joe and Robert discuss Coinbase and its latest round of layoffs. The company says AI is part of the reason, but is that the real story, or just a convenient excuse? They also look at the strong performance from Uber and Disney, and what it may say about the rise of local and regional experiences in today's service economy. In Marketing Winners and Losers, Heineken gets attention, and the Northeast Ohio Regional Sewer District makes another appearance as a surprisingly effective content and social media operator. In Rants and Raves, Joe honors Ted Turner and his incredible impact on marketing, media and publishing. Robert closes with a rant about the California governor's race and what it says about media, politics and the state of public discourse. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. Most businesses struggle with recruiting. They post jobs on Indeed, sponsor LinkedIn ads, and cross their fingers. Rachel Harris, co-founder of StriveX Accountants, does the exact opposite. She has built a multimillion-pound firm from her dining room table with a waiting list of over 200 people eager to join her team. In this episode, Rachel reveals how she treats recruitment like a 24/7 marketing function and why her employees are her most powerful recruitment tool—even when they're calling her a "micromanager" on social media.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we explore the shifting vocabulary of the modern office, the rise of "Gen Z entrepreneurs," and a sobering look at the prevalence of toxic leadership. Plus, for Mental Health Awareness Month, we dig into the research behind "Bring Your Dog to Work Day" and answer three tough listener questions in a bumper Workplace Surgery.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. We are part of the HubSpot Podcast Network, the audio destination for business professionals. In this special LinkedIn Live edition, hosts Al Elliott and Leanne Elliott are joined by three world-class experts to tackle one of the most pressing questions of the modern era: If machines are increasingly doing the thinking for us, what happens to our own ability to think?

This week, Joe and Robert break down a Wall Street Journal article about big brands putting more money into individual creators. While micro-influencers continue to be an important trend, the boys believe there may be an even bigger opportunity sitting inside most companies: employees. If brands want trusted voices, they should not only rent them from the outside. They should invest in their own internal talent and help employees become trusted experts, creators, and community builders. In other news, Taylor Swift has filed new trademark applications, including sound marks, to help protect her voice and likeness from unauthorized AI usage. Joe and Robert ask whether brands should be thinking about similar protections as AI-generated content becomes easier to create and harder to control. Marketing Winners and Losers Robert's winner is Taco Bell for its big NFL Draft moment involving first-round pick Fernando Mendoza. Joe's winner is Anthropic for hiring an events director, a signal that even AI companies understand the power of in-person experiences, brand trust, and human connection. Rants and Raves Robert rants about Nike's controversial Boston Marathon advertisement and what happens when edgy creative misses the moment. Joe's commentary focuses on prediction markets and the marketing opportunities that may be coming, but have not fully arrived yet. This Week's Takeaway Brands are waking up to the power of individual creators. But the smartest companies may realize that some of their best creators are already on the payroll. Other links: Are NFT's Back? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioral science meets workplace culture. Part of the HubSpot Podcast Network, the audio destination for business professionals. If you're a founder who has built something brilliant but finds the idea of 'selling' it a little bit icky, this episode is for you. Today, we're joined by Thomas Waites, a fractional Chief Revenue Officer and startup advisor who has scaled multiple companies from seed stage to successful acquisition. Thomas takes a refreshingly contrarian view of sales. He argues that the very traits many founders think disqualify them from sales—honesty, empathy, and a hatred for pushiness—are actually their greatest competitive advantages.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. Part of the HubSpot Podcast Network. This week, we explore Microsoft's new retirement strategy, NVIDIA's radical management secrets, and the one wellbeing investment most businesses are overlooking. Plus, we debunk a legendary psychological model and answer your burning questions about toxic top performers and small business culture.