Podcasts about hubspot podcast network

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture. This week, hosts Al and Leanne Elliott are joined by returning guest, organisational psychologist Dr. Jake Tuber! Together, they tackle the biggest news in business, bust media myths, and solve your trickiest management dilemmas. This Week: Restroom Lurking, Firing HR and The Sales Promotion Trap. PLUS, Does Gen Z Actually Care About Purpose?

This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up. From there, Joe and Robert talk about LinkedIn's campaign against "AI slop." LinkedIn says it wants to reduce low-value AI content, generic posts and engagement bait. But is it really getting rid of anything, or just marketing the idea of a cleaner feed? The platform rewarded slop long before AI arrived. AI just made it easier to scale. Winners and Losers Joe's winner is YouTube creator Curry Barker and the box office success of Obsession, another reminder that creators can still break through outside the traditional Hollywood machine. Robert's winners are OpenAI's new CMO and brands making music videos.  Rants and Raves Joe raves about The Guardian's U.S. success and its growing donation-supported business. It's a strong example of a media company building direct audience trust and turning that trust into revenue. Robert's commentary is on Rand Fishkin's take that "inimitable product" is the new "make great content."  Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture . This week, we are tackling a massive, silent trend affecting thousands of professionals: The Great Reentry . During the pandemic, thousands of people left their corporate jobs to seek purpose and flexibility in self-employment . But now, six years on, a quiet crisis is happening . Thousands of founders are realizing that business ownership is lonely, financially straining, and exhausting—and they are trying to return to the traditional workforce . The problem? They are drowning in shame, hiding their businesses, and navigating the job market completely wrong . To help us simplify the science of this messy transition, we are joined by Laurie MacPherson, a brilliant career and LinkedIn mentor who specializes in helping mid-to-senior-level women find their next roles . Laurie delivers a masterclass on how to overcome the internal struggle of "going back," why the modern job market punishes founders who apply blindly, and how to de-risk yourself to recruiters .

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we are adjusting our usual format for a specific reason. Co-host Al Elliott recently celebrated his birthday, so Leanne is taking over the reins to give him a brief respite from the standard news cycle. Instead, we are answering our most requested listener query: an analytical retrospective into the operational history, the high-stakes decisions, the failures, and the legal battles of Al's career as a serial entrepreneur. In this special episode, we dissect a highly unconventional career path. From being recognised as a "42 under 42" breakout entrepreneur to navigating a complex £103,000 personal bankruptcy, Al shares the raw realities of scaling businesses from the ground up—and how hitting rock bottom ultimately informed his blueprint for ethical, sustainable growth.

This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert's long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users inside its own experience, answer more complex questions, and eventually handle more of the buying, research and decision journey itself. So what does that mean for marketers? It means the old SEO bargain is breaking. Ranking is no longer enough. Getting the click is no longer guaranteed. And if Google becomes the destination instead of the doorway, brands need to think very differently about trust, authority, direct relationships and what it actually means to be found. The Feed Is Fake Next, the boys discuss the Vulture article on how social feeds are increasingly being manufactured through clipping, coordinated amplification and artificial momentum. The big takeaway: marketers can no longer assume that views, likes, comments or shares are clean signals of audience interest. If popularity can be engineered, then trust signals become more important than ever. Joe and Robert also wonder whether this is just a strange temporary window. Are we in a one-to-two-year messy middle where fake feeds, synthetic content and AI-generated attention overwhelm the system before the platforms fix it, users reject it, or the whole thing collapses into something else? Either way, the advice is clear: do not build your strategy on fake momentum. Build something people can actually trust. Marketing Winners and Losers Joe's winner: The AI Doc: Or How I Became an Apocaloptimist. Joe liked that the documentary did not simply take one side of the AI debate. It explored both the optimism and the fear around AI, giving space to the people who believe AI could unlock enormous progress and those who believe it could create enormous harm. Robert's winner: Publicis, which agreed to acquire LiveRamp for approximately $2.2 billion in cash. The move gives Publicis deeper data capabilities at a time when first-party data, identity, privacy-safe collaboration and AI-powered marketing are becoming central to competitive advantage. Rants and Raves Joe's rave: Rishad Tobaccowala on the future of work. Robert's rant: Palantir and the "SaaS is dead" narrative. Robert reacts to the idea that traditional software-as-a-service is being replaced by a more AI-driven model, sometimes described as "service as software." The boys unpack whether this is a real business model shift or just another big tech phrase looking for a market. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we are skipping Truth or Lie because we have a massive, jam-packed episode featuring the brilliant Cait Donovan! Cait is a culture and leadership keynote speaker, host of Fried: The Burnout Podcast, and author of an upcoming book out later this year. Together, we tackle the existential anxiety of AI, the baffling world of employee retaliation, a hilariously disastrous federal crime, and a deep-dive workplace surgery to help you protect your energy and lead authentically.

This week on This Old Marketing, Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies. The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling pressure to generate revenue wherever it can? The boys also follow up on OpenAI's move into shopping and advertising. As ChatGPT gets closer to product discovery, recommendations, and transactions, Joe and Robert ask whether ChatGPT is becoming the next great transaction engine, or whether this is another signal of desperation from a company trying to do too much at once. Then, the conversation turns to politics and media, as the 2028 presidential candidates increasingly look and act like content creators. What does that mean for trust, audience building, and the future of political marketing? This week's marketing winners and losers include Netflix, Disney and LinkedIn. Rants and Raves Robert rants about a recent article in Rolling Stone and how it misses the mark in content and in ad tech. Joe raves about micro communities and why the future of content marketing may not be about reaching the largest possible audience, but about becoming truly valuable to the smallest audience that matters. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. Have you ever wondered why some of the most brilliant people struggle to get a business off the ground? This week, we are joined by Dr. Rosenna Bakari, a psychologist, empowerment expert, and author of Seven Exits. Rosenna's story is a wake-up call for high achievers. After heading to Cornell at 17, earning her PhD, and building a lauded career in academia, she hit a brick wall when she tried to become an entrepreneur. She discovered that the very skills that make you "right" in a classroom—intellect, working alone, and academic rigor—can actually be the primary barriers to success in the real world.

In this episode of This Old Marketing, Joe and Robert dig into OpenAI's very rough week. From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months ago. Then OpenAI launches a self-service advertising platform, which leads Joe to ask the big question: Is ChatGPT turning into Yahoo? Robert sees it a little differently, arguing that the better comparison may be Netscape. Either way, the boys agree that OpenAI may be trying to do too many things at once while Anthropic continues to gain ground. Next, Joe and Robert discuss Coinbase and its latest round of layoffs. The company says AI is part of the reason, but is that the real story, or just a convenient excuse? They also look at the strong performance from Uber and Disney, and what it may say about the rise of local and regional experiences in today's service economy. In Marketing Winners and Losers, Heineken gets attention, and the Northeast Ohio Regional Sewer District makes another appearance as a surprisingly effective content and social media operator. In Rants and Raves, Joe honors Ted Turner and his incredible impact on marketing, media and publishing. Robert closes with a rant about the California governor's race and what it says about media, politics and the state of public discourse. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. Most businesses struggle with recruiting. They post jobs on Indeed, sponsor LinkedIn ads, and cross their fingers. Rachel Harris, co-founder of StriveX Accountants, does the exact opposite. She has built a multimillion-pound firm from her dining room table with a waiting list of over 200 people eager to join her team. In this episode, Rachel reveals how she treats recruitment like a 24/7 marketing function and why her employees are her most powerful recruitment tool—even when they're calling her a "micromanager" on social media.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we explore the shifting vocabulary of the modern office, the rise of "Gen Z entrepreneurs," and a sobering look at the prevalence of toxic leadership. Plus, for Mental Health Awareness Month, we dig into the research behind "Bring Your Dog to Work Day" and answer three tough listener questions in a bumper Workplace Surgery.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. We are part of the HubSpot Podcast Network, the audio destination for business professionals. In this special LinkedIn Live edition, hosts Al Elliott and Leanne Elliott are joined by three world-class experts to tackle one of the most pressing questions of the modern era: If machines are increasingly doing the thinking for us, what happens to our own ability to think?

This week, Joe and Robert break down a Wall Street Journal article about big brands putting more money into individual creators. While micro-influencers continue to be an important trend, the boys believe there may be an even bigger opportunity sitting inside most companies: employees. If brands want trusted voices, they should not only rent them from the outside. They should invest in their own internal talent and help employees become trusted experts, creators, and community builders. In other news, Taylor Swift has filed new trademark applications, including sound marks, to help protect her voice and likeness from unauthorized AI usage. Joe and Robert ask whether brands should be thinking about similar protections as AI-generated content becomes easier to create and harder to control. Marketing Winners and Losers Robert's winner is Taco Bell for its big NFL Draft moment involving first-round pick Fernando Mendoza. Joe's winner is Anthropic for hiring an events director, a signal that even AI companies understand the power of in-person experiences, brand trust, and human connection. Rants and Raves Robert rants about Nike's controversial Boston Marathon advertisement and what happens when edgy creative misses the moment. Joe's commentary focuses on prediction markets and the marketing opportunities that may be coming, but have not fully arrived yet. This Week's Takeaway Brands are waking up to the power of individual creators. But the smartest companies may realize that some of their best creators are already on the payroll. Other links: Are NFT's Back? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioral science meets workplace culture. Part of the HubSpot Podcast Network, the audio destination for business professionals. If you're a founder who has built something brilliant but finds the idea of 'selling' it a little bit icky, this episode is for you. Today, we're joined by Thomas Waites, a fractional Chief Revenue Officer and startup advisor who has scaled multiple companies from seed stage to successful acquisition. Thomas takes a refreshingly contrarian view of sales. He argues that the very traits many founders think disqualify them from sales—honesty, empathy, and a hatred for pushiness—are actually their greatest competitive advantages.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. Part of the HubSpot Podcast Network. This week, we explore Microsoft's new retirement strategy, NVIDIA's radical management secrets, and the one wellbeing investment most businesses are overlooking. Plus, we debunk a legendary psychological model and answer your burning questions about toxic top performers and small business culture.

In this special episode of This Old Marketing, Joe and Robert step away from marketing and talk about something more personal: the health changes they've made, why they made them, and what they've learned along the way. Both share the specific moments that pushed them to take their health more seriously, along with the physical, mental, and long-term brain health concerns that made those decisions impossible to ignore. Joe walks through the habits and strategies that have shaped his approach, including intermittent fasting, creatine, resistance training, and reducing negative social media exposure. Robert then shares his experience with GLP-1s, what the process has been like in practice, and how it has affected the way he thinks about weight, health, energy, and the future. This is an honest conversation about getting older, paying attention, and trying to make smarter choices for the years ahead. Disclaimer: This episode is based entirely on Joe and Robert's personal experiences and should not be taken as medical advice. Everyone's body, health history, and needs are different. Please do your own research and consult a qualified medical professional before making any health-related changes. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we're unpacking the "human" skills needed for an AI-driven future, a bizarre experiment in digital leadership at Meta, and whether the "loudest" person in the room is actually the best person to lead it.

Joe and Robert dig into Anthropic's launch of Mythos and Project Glasswing and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shift? Joe argues this may be AI's Napster moment, the point where the future is suddenly visible and the old rules no longer apply. They also discuss the attack on Sam Altman's house and what it says about the growing anti-AI backlash. As fear, frustration, and economic anxiety build, what does the AI industry need to understand before resistance gets louder and more dangerous? Finally, HubSpot makes headlines with its media acquisition, but the bigger conversation is the company's decision to rename its flagship event from Inbound to Unbound. Joe and Robert both believe the move is a mistake and break down why consistency, memory, and brand equity matter more than clever repositioning. In this episode: Anthropic launches Mythos and Project Glasswing Why Joe calls this the Napster moment for AI What marketers need to do now as the model changes The Sam Altman attacks and the rise of anti-AI anger What AI companies are missing about public frustration HubSpot's media move Why changing Inbound to Unbound may be a branding error The value of consistency in event strategy Winners and Losers/Rants and Raves Joe's Winner: A gas station that turned into a speakeasy Joe's Rave: The Pittsburgh Post-Gazette Robert's Loser: DoorDash Robert's Commentary: The four categories of AI perception (inspired from this article) Closing Thought: The old marketing playbook is getting shaky fast. The question is no longer whether AI will change the rules. The question is whether marketers are willing to admit the rules have already changed. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, Al and Leanne are joined by Danni Mohammed, founder of the creative and innovation practice Gentle Forces. Danni has spent her career at some of the world's most iconic agencies—including Saatchi & Saatchi and WPP—but she's now doing something genuinely radical: running a global innovation firm with just two job titles. Danni explores why traditional hierarchies might be holding your team back, how to balance the "chaos" of creativity with the "order" of delivery, and why her team describes their workplace as "calm" despite tackling some of the biggest brand challenges on the planet.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture. This week is a very special "cross-over" episode as we are joined by Alexis Zahner and Sally Clarke, hosts of the Live+Work More Human podcast. Together, we tackle the "bums on seats" myth, the stress of AI limits, and why being a "vulnerable" leader is more nuanced than you think.

What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026? In this special episode of This Old Marketing, Joe and Robert tackle that exact question. Starting with zero audience, limited resources, and a media landscape flooded with AI-generated content, shifting algorithms, and declining trust, they break down what kind of media company they would actually build today. Would they start with a newsletter, a podcast, YouTube, or LinkedIn? What niche would they choose? How would they make money in the first 12 months? And in a world where content is cheap and everywhere, what would make the business truly defensible? Throughout the episode, Joe and Robert walk through the key questions any modern media entrepreneur should ask: Who is the specific audience? What problem are they solving? Which platform should come first? What content tilt or point of view is unique enough to stand out? What business model makes the most sense early? What should be avoided completely? And what creates a moat when AI can produce endless content? This is part strategy session, part debate, and part reality check for anyone thinking about launching a media brand today. If you were starting over in 2026, this episode will help you think through what to build, what to ignore, and where the biggest opportunities still are. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. Ken Blanchard was told in college he couldn't write. His graduate professors said he lacked academic ability. When he finished The One Minute Manager, his colleagues warned him it would embarrass him professionally. It went on to sell 15 million copies and become one of the most influential business books ever written. In this episode, we sit down with Martha Lawrence — editor, novelist, and the woman who spent 22 years working directly alongside Ken Blanchard. Martha recently wrote his biography, Catch People Doing Things Right, and she's here to share what she learned about the man, the philosophy, and why his ideas matter more than ever in today's leadership landscape.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. This week, we are joined by special guest Dr. Jake Tuber, an organizational psychologist, executive coach, and founder of Ticon Advisory, recently named one of the Leadership Center for Excellence's 40 Under 40. In this episode, we explore the surprising power of "Londonmaxxing," why hustle culture might be a young person's game, and whether money is actually the best way to get your team to perform.

Welcome back to a special live edition of Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. This episode is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. In this panel discussion, hosts Leanne Elliott (Chartered Occupational Psychologist) and Al Elliott (Business Owner) are joined by two industry titans to discuss the "doom and gloom" currently permeating the global workforce. Joining the conversation are: Christian Turner: CEO of TK Talent Group, HR veteran with over 100,000 hires under his belt, and Harvard-educated organizational psychologist. Jeffrey Fermin: Employee engagement expert, founding member of Officevibe, and current lead at All Voices.

Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says about the future of white-collar work and marketing itself. They also tackle the slowing labor market, whether marketing jobs are in danger, and if a recession is actually coming. Rounding out the episode: Cameo's TikTok partnership, Oracle's ugly layoffs, Search Engine Journal's ad-free decision, and two documentary picks worth your time. Full Episode Notes This Old Marketing: Anthropic Leaks, Job Market Freezes, and Cameo's Last Cameo? Joe and Robert kick off the show with the strange case of Anthropic's code leaking into public view. Was it a true accident, or one of the smartest marketing plays we've seen in a while? Either way, it got the market's attention. Staying with Anthropic, the hosts dig into the company's latest release and what it means Openclaw. With everyone suddenly convinced that Claude can replace all sorts of white-collar work, Joe and Robert ask the question marketers should actually care about: what does this mean for marketing teams, creative work, and knowledge workers trying to stay relevant? Next, the conversation turns to the slowing U.S. labor market. Hiring continues to soften, but layoffs remain relatively low. So what are we really looking at here? A recession in the making, or simply an economic deep freeze? And more specifically, should marketers be worried about their jobs, or just ready for a very different kind of employment market? Later in the show, Joe and Robert look at Cameo's new partnership with TikTok. Is this a smart move that gives Cameo fresh life and relevance, or is it another sign that the business is nearing the end of its useful run? Then it's time for Winners and Losers. Robert names Oracle his loser of the week after the company fired thousands of employees in what he sees as a tone-deaf and tasteless move. Joe picks Search Engine Journal as his winner for making the rare decision to remove all programmatic advertising from its site. To close, both hosts share their Rants and Raves. Joe recommends Man on the Run, the Paul McCartney documentary. Robert highlights Louis Theroux's new documentary, The Manosphere. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. Today, April 2nd, 2026, marks World Autism Day. Statistically, if you have 70 employees, at least one is likely autistic—whether they have disclosed it to you or not. In this episode, we sit down with Dr. Laura Dean, a chartered occupational psychologist, President-Elect of the British Psychological Society, and a leading expert on neurodiversity. Laura explains why building a workplace that works for autistic employees isn't just about "being nice"—it's about high-performance system design that makes work better for everyone.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. In this episode of This Week in Work, we tackle the overwhelm of 2026, explore a "hallucination-free" AI tool, and investigate if women are being set up for failure in leadership.

This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber. Joe and Robert then dig into a landmark legal verdict against social media platforms, focusing on Meta's Instagram and Google's YouTube. The big shift? Instead of the usual failed arguments around Section 230, these new cases are targeting platform design itself, claiming the products were intentionally built to be addictive. Joe and Robert discuss whether this could become a true "big tobacco" moment for social media, with larger legal and financial consequences ahead. Next up, OpenAI shuts down Sora after the Disney deal. Is this a warning sign for OpenAI's long-term strategy, or just a simple business decision to cut a product that wasn't generating revenue and was draining resources? Joe and Robert break it down. Plus, OpenAI hires a new ad chief (which is always a good sign, right?). Finally, TikTok rolls out new video advertising programs at NewFronts, and Joe and Robert see it as more evidence of a race to the bottom in digital media. Marketing Losers of the Week Robert looks at the Publicis versus The Trade Desk battle. Joe calls out Apple for confirming that ads are coming to Apple Maps. Rants and Raves Robert shares thoughts on courts temporarily allowing Perplexity AI shopping agents on Amazon. Joe raves about the greatness of Rick Rubin and why his approach may tell us something important about the AI future. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we're diving into the high-stakes world of recruitment. If you've ever hired someone who looked perfect on paper but failed on day one, this episode is for you. Most businesses are making hiring decisions based on fundamentally broken data: the CV. This week, we are joined by Kate Young, Head of People Science at Sapia.ai. As an occupational psychologist, Kate is on a mission to move recruitment away from "gut instinct" and toward a valid, fair, and defensible science. We dive into the "painful" reality of traditional job analysis—like Kate's 6:00 AM flight to Munich to shuffle cards with 30 stakeholders for eight hours—and how AI has condensed that process into 90 minutes of high-precision data. In this episode, we explore: The Job Analysis Revolution: Why "measuring what matters" is the only way to avoid doubling down on hiring errors. The Death of the CV: Why Sapia.ai prefers "blind" chat interviews where every candidate gets an equal shot to tell their story. De-biasing the Process: How to strip "ableist" and majority-group language out of job descriptions to find the best talent. The "Human in the Loop": Why AI isn't replacing psychologists, but rather acting as an amplifier for better, fairer decisions. Candidate Experience: How an automated process can actually achieve a 9/10 satisfaction rate, even for neurodiverse candidates. Key Takeaways for Leaders: Job Analysis is Non-Negotiable: If you don't define what a person actually does all day (the tasks and behaviors), no hiring tool can save you. Standardization = Fairness: Unstructured interviews default to the "loudest voice in the room." Using the same questions for every candidate is the simplest way to reduce bias. No More Ghosting: Using AI at the top of the funnel allows you to provide feedback to every candidate, protecting your employer brand. Connect with Kate Young & Sapia.ai Website: https://www.sapia.ai LinkedIn: https://www.linkedin.com/in/kate-young-1359483/ Connect with Al & Leanne LinkedIn: https://www.linkedin.com/company/truthlieswork Al Elliott: https://www.linkedin.com/in/thisisalelliott Leanne Elliott: https://www.linkedin.com/in/meetleanne Email: hello@truthliesandwork.com Book a call: https://savvycal.com/meetleanne/chat Mental health support UK & ROI — Samaritans Call 116 123 or visit https://www.samaritans.org UK — Mind Call 0300 123 3393 or visit https://www.mind.org.uk US — Suicide & Crisis Lifeline Call or text 988 or visit https://988lifeline.org Australia — Lifeline Call 13 11 14 or visit https://www.lifeline.org.au Global helplines: https://findahelpline.com Truth, Lies & Work is part of the HubSpot Podcast Network, the audio destination for business professionals.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioral science meets workplace culture. Part of the HubSpot Podcast Network, the audio destination for business professionals. Over the past few years, the world of work has shifted. Layoffs are rising, AI is reshaping industries, and career paths that once felt like solid ground now feel uncertain. But beyond the headlines, something quieter is happening: professionals everywhere are questioning whether the careers they've built actually align with who they are today. In this special LinkedIn Live panel discussion, hosts Al & Leanne Elliott are joined by three industry experts to explore whether we are seeing a temporary reaction to economic uncertainty or a deeper, structural shift in how we think about our professional lives.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week we're deconstructing the "cockroaches of the employment world," exploring a new AI tool that helps you nail your next interview, and digging into the data to see if hiring for "culture fit" is actually a good idea.

A new piece from the Wall Street Journal introduces the idea of being "alternatively influential"…people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of "niche creator" or "thought leader"? Or is it actually the future of influence in an AI-saturated world? And most importantly…does audience size matter less than trust, proximity, and credibility? The bigger question: Are we entering an era where being known by the right people beats being known by everyone? AI Isn't Just Helping…It Might Be Hurting A new Morning Brew piece highlights research showing that AI can actually decrease focus and increase mental fatigue when overused. Key findings: Productivity rises with 1–3 AI tools…then drops off after that Workers report "mental overload" and decision fatigue Time saved gets filled with more work, not better work Joe and Robert's take: This isn't really about AI It's about multitasking overload AI just accelerates a problem we already had Bottom line: More tools ≠ better thinking Focus is still the competitive advantage Substack Goes Full Stack (Again) Substack continues expanding its platform, now rolling out a recording studio feature to support video and podcast creation. The discussion: Substack is no longer "just newsletters" It's becoming a complete creator operating system Email platforms, podcast hosts, and even YouTube should be paying attention The real question: Does Substack become the home base for creators…or just another tool in the stack? Winners and Losers Marketing Winner: Calvin Klein Dakota Johnson's new campaign hits the mark Clean, simple, effective brand storytelling that cuts through the noise Marketing Loser: The Oscars Still struggling to stay culturally relevant A branding problem, not just a ratings problem Marketing Loser (Joe): World Baseball Classic Timing Great product…questionable timing Hard to build momentum when the schedule works against you Rants and Raves Joe's Rant: Why Team USA Lost to Venezuela Joe's hot take: It wasn't about effort It was about constraints Team USA had: Contracts Pitch limits Usage concerns Calls from MLB teams Meanwhile, Venezuela had: Fewer restrictions More freedom to just play The lesson: The team with less to manage often performs better Robert's Rave: Where AI Actually Gets Its Content Robert highlights a new piece on AI sourcing: AI doesn't create from nothing It builds on existing human work The real leverage is still in original thinking and creation  Other links: Mel Robbins with Seth Godin Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Fifteen years ago, Jeffrey Fermin co-founded OfficeVibe, one of the world's first employee pulse survey platforms. Since then, the HR tech market has exploded with over 200 similar tools, yet global employee disengagement remains stubbornly high. In this very honest episode, Jeffrey joins Al and Leanne to explain why the industry he helped create hasn't solved the problem it promised to fix. We dive into the "subscription economy" traps of HR Tech, the rise of "job hugging" in 2025/26, and why your fancy engagement dashboard might actually be making things worse.

This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI itself, or the fact that many leaders in mid-size and enterprise organizations never truly valued marketing in the first place? If machines can now execute the tactics, what happens to marketing teams that were already fighting for credibility inside their organizations? The discussion explores what the research means for the future of marketing roles, how AI will reshape tactical execution, and whether strategy, creativity, and trust-building become the true competitive advantages. As usual, Joe and Robert have plenty of opinions and a few laughs along the way. In other news, Meta makes another big move by acquiring Moltbook. Is this a calculated, low-risk gamble from the tech giant, or does the move signal growing pressure in the AI platform race? Meanwhile, LinkedIn content is increasingly appearing in responses from AI chatbots and generative search tools. Joe and Robert discuss what this shift means for marketers and content creators trying to remain visible as discovery moves away from traditional search engines. Winners and Losers Winner #1: Tecovas: A clever follow-up short film connected to a Super Bowl ad campaign shows how brands can extend the life of expensive tentpole advertising. Winner #2: Coinbase launches its new "NPC Break-Free" campaign that will run during the Academy Awards, taking a bold creative swing at culture, conformity, and crypto skepticism. Rants and Raves Robert dives into BlackRock and the fallout surrounding its private credit strategy, raising questions about risk and transparency. Joe closes the show with a rant about a stunning operational blunder by United States national baseball team during the World Baseball Classic. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, we are joined by Bill Yost, a People Analytics powerhouse who has operated at the very highest levels of data-driven culture. Bill spent four years running Googlegeist, Google's legendary annual survey that consistently achieved a staggering 90% response rate. Now leading analytics at Netflix, Bill joins Al and Leanne to explain why your employee engagement survey is likely failing—and how to fix it. In this episode, Bill pulls back the curtain on the "snake eating itself"—the cycle of performative surveying that destroys employee trust—and shares the exact framework used by tech giants to turn data into genuine organizational change.

Truth, Lies & Work is part of the HubSpot Podcast Network, the audio destination for business professionals. In this episode: We explore why "Brand Well-being" is the new secret to a 47% ROI, why a Silicon Valley startup is banning "tech bros" in favour of over-50s, and why the coworking dream is being replaced by the "proworking" revolution. Plus, we debunk the multitasking myth and solve your workplace dilemmas.

It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power among a small number of platforms should concern marketers and creators alike. If a handful of companies ultimately control how AI works and how it distributes information, that likely tells us exactly where marketing is headed as well. Along the way, Joe and Robert offer a few friendly suggestions to Sam Altman on how he might rethink his public communication strategy during moments of controversy and rapid change. Next, the show shifts to a supposed social media "problem" involving the CEO of McDonald's on Instagram. Except… it wasn't really a problem at all. Joe and Robert argue the episode was actually a major brand win. The bigger lesson? Companies should stop hiding their quirky, weird, and interesting employees. Celebrating authentic personalities inside organizations may be one of the most underused marketing advantages available today. The conversation then moves into the exploding trend of 90-second serialized dramas dominating short-form video platforms. What started as a niche format is quickly becoming a global phenomenon, reshaping storytelling and opening the door to entirely new forms of brand entertainment. Winners and Losers Joe highlights the creative marketing moves coming from Staples and why the brand may be onto something smart in a crowded retail environment. Robert, meanwhile, calls out what he believes was a strategic misstep from global advertising giant WPP. Rants and Raves Joe raves about a growing opportunity inspired by a recent article in The Wall Street Journal on the rise of subscription mail products and why creators should pay close attention to physical experiences in a digital world. And in a rare twist, Robert offers praise for the research and insights coming from Gartner… something listeners may not have expected. As always, Joe and Robert break down what it all means for marketers trying to build sustainable media brands in a world increasingly shaped by platforms, AI, and shifting audience behavior. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, we are joined by the "adult in the room" from the early days of Facebook, Tom LeNoble. Tom has led in boardrooms and fought for his life in hospital rooms, surviving multiple life-threatening illnesses. From shaping growth at Facebook (META), Walmart.com, Palm (HP), and MCI (Verizon) to now serving as CEO of the Academy for Coaching Excellence and a leadership coach with Santa Clara University's Miller Center for Global Impact, Tom helps others navigate adversity with courage and clarity. In his best-selling book, My Life in Business Suits, Hospital Gowns, and High Heels, Tom shares unflinching lessons on risk, resilience, and reinvention.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, we explore why "friction" might be the secret to better judgment, the brutal reality of AI-driven layoffs at Block, and why your boss's 10:47 PM emails are exhausting your entire team. Plus, we dig into the science of whether leadership is written in your DNA.

This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead. Is he right? Or is this a Trojan horse for something much bigger? Big Brand Advertising: Dead or Disguised? When the head of one of the largest consumer goods companies in the world questions traditional brand advertising, it's not a throwaway comment. Joe and Robert unpack what's really happening: Are we witnessing the collapse of mass brand-building? Or is this a pivot toward creator-led, performance-driven, and retail media strategies? Is "brand is dead" just cover for short-term earnings pressure?     Facebook's Creator Monetization Shift Next, the hosts examine Facebook and its evolving creator monetization programs. Here's the surprising part: most of the creators earning real money aren't in the U.S. or Europe. What does that signal? Is Facebook optimizing for lower-cost content markets? Is this about global growth or cheaper engagement? Does this open the door to more synthetic and AI-generated content? Joe and Robert debate what this means for marketers investing in creator partnerships and for Western creators assuming they're at the center of platform economics. AI Actors, Hollywood, and Trademarking Yourself A fascinating conversation between Matthew McConaughey and Timothée Chalamet sparks a larger discussion: what happens when AI enters the craft of acting? Will we eventually see: Best AI Actor? Best Synthetic Film? Or entirely new creative categories? Joe raises a bigger issue for marketers and creators: should you trademark your name, image, and likeness? As AI-generated replicas improve, protecting your identity may become a business necessity rather than a vanity move. Winners and Losers Winner: The Creator Betting on Landline Phones Joe highlights a surprising trend: a creator sells old-school landline phones. Marketing Loser: U.S. Men's Hockey Robert explains why the United States men's national ice hockey team earns this week's marketing "L." Brand positioning, expectations, and execution all come under scrutiny. Rants, Raves, and Heated Debate Robert dives deep into Anthropic and its recent moves around AI safety. Is the company quietly shifting away from its core safety mission? Then things get heated. Joe and Robert spar over an article by Matt Shumer on the future of AI. Is exponential acceleration inevitable? Are we underestimating the timeline? Or overhyping the disruption? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets organisational culture. In the corporate world, we are obsessed with personality. We use DISC, Myers-Briggs, and Enneagrams to "colour-code" our colleagues and predict who will be a great leader. But what if we've been looking at the wrong data? In this episode, we sit down with Juliette Alban-Metcalfe, a Chartered Occupational Psychologist and CEO of Real World Group. Juliette is at the forefront of leadership research, building on the groundbreaking work of her mother, Professor Beverly Alimo-Metcalfe. Juliette argues that personality only explains a tiny fraction of leadership success. Instead, the real "magic sauce" is behaviour—the specific, observable actions that leaders take to engage their teams and foster success. In this episode, we discuss: Personality vs. Behaviour: Why what you do matters infinitely more than who you are according to your personality test results. The "Accidental Manager" Trap: Why founders and technical experts often struggle to transition into leadership and how 360-degree feedback can bridge the gap. Predictive Validity: The science behind why leadership behaviours can predict up to 60% of a team's motivation and fulfilment. Psychological Safety: How to use assessments to build trust and development rather than fear and judgement. Actionable Advice for Leaders: Two simple things every leader can do today to immediately improve team engagement. If you've ever felt like you're "not a natural leader" or if you're an HR professional frustrated with the lack of ROI from personality workshops, this episode is a masterclass in the science of what actually works.

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we explore the "silent disengagement" trend, the surprising truth about Gen Z and the office, and the psychological reason why the end of a project feels harder than the beginning. Plus, we settle the ultimate workplace debate: do people leave managers or jobs? Stories Covered 1. The Rise of "Silent Disengagement" Is office culture dying, or is it just getting quieter? We look at silent disengagement, where employees do the work but mentally pull back, speaking less in meetings and avoiding new projects. Leanne argues this isn't a new remote work problem, but a long-standing issue of employees not feeling valued or challenged. Source: Silent Disengagement: The work trend explained 2. Gen Z: Leading the Charge Back to the Office? Forget the lazy stereotypes. New data suggests Gen Z is actually leading the return to the office for social connection and development. We share the story of a 24-year-old commuting four hours a day just to be in the room. It turns out, different life stages need different work models—and flexibility increases engagement for everyone. 3. Why the "Last Stretch" Feels the Hardest Ever noticed how the final 10% of a project feels more draining than the first 90%? A new study in the Journal of Personality and Social Psychology explains that fatigue heightens as we become more aware of the effort we've already invested. The fix? Zoom out and frame the task as part of a bigger goal. Read the paper: More done, more drained (Zeng et al., 2025) BPS Digest: How to get through the last push Truth or Lie: Do people really leave managers, not jobs? It is one of the most common beliefs in business: "People don't leave bad jobs, they leave bad managers." Leanne digs into the research from Gallup, McKinsey, and Facebook to find the truth. While poor leadership dramatically increases the odds of someone quitting, we reveal the other factors that actually drive the Great Resignation. Workplace Surgery This week, we tackle three tough questions from our listeners: Unlimited Holiday: Is it a brilliant trust-building exercise or a recipe for anxiety and "leavism"? Lifting Morale: How do you rebuild energy in a team that is flat after a draining year of changes and stress? The "30-Second" Interview: What do you do when you know a candidate isn't right within seconds of meeting them? Connect with Al & Leanne LinkedIn: https://www.linkedin.com/company/truthlieswork Al Elliott: https://www.linkedin.com/in/thisisalelliott Leanne Elliott: https://www.linkedin.com/in/meetleanne Email: hello@truthliesandwork.com Book a call: https://savvycal.com/meetleanne/chat Mental health support UK & ROI — Samaritans: Call 116 123 or visit https://www.samaritans.org UK — Mind: Call 0300 123 3393 or visit https://www.mind.org.uk US — Suicide & Crisis Lifeline: Call or text 988 or visit https://988lifeline.org Australia — Lifeline: Call 13 11 14 or visit https://www.lifeline.org.au Global helplines: https://findahelpline.com Truth, Lies & Work is proud to be part of the HubSpot Podcast Network, the audio destination for business professionals.

Companies like Meta and other social platforms are facing serious scrutiny over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Hearings are happening. Headlines are dramatic. But is this real regulatory momentum… or political theater? Joe and Robert debate: Whether meaningful regulation is actually possible What history tells us about tech antitrust moments And what marketers should prepare for if something does change Are we watching the beginning of a structural shift, or just another PR cycle? OpenAI Buys OpenClaw OpenAI makes another strategic move, acquiring OpenClaw. Smart vertical integration or signs of pressure? Joe and Robert explore: What this signals about OpenAI's long-term positioning If this move strengthens the moat or exposes vulnerability Desperate land grab or calculated chess move? Apple Moves into Video. Too Late? Apple continues expanding its footprint in video podcasts and entertainment. But in a world dominated by established streaming giants and creator-driven platforms, is Apple behind? The discussion covers: Apple's historical pattern of entering late and winning anyway Whether hardware advantage still matters If brand trust gives Apple an edge in a saturated market What this means for content creators and marketers Is Apple playing the long game… or missing the moment? Marketing Winners and Losers Winners Joe shares a win from Surfside and what "winning" looks like in Key West. Sometimes the lesson isn't scale. It's positioning, timing, and owning a moment. Losers Robert discusses the Ring backlash and how they just didn't read the room. Rants and Raves Robert's Rant The evolving role of the AI creator. Is the curator the new role? Joe's Rave Differentiation is not louder messaging. It's clearer identity. In a world drowning in synthetic sameness, the brands and creators who stand for something specific will win. As always, Joe and Robert cut through the noise so you can focus on what matters. Subscribe. Share. And don't miss this one. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week we explore career motivation, generative AI for leaders and the psychology of meaningful work. Plus we put Neuro-Linguistic Programming under the microscope and answer career questions from future business psychologists.

This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL's move to spotlight Bad Bunny wasn't just a halftime performance decision. It was a strategic signal about where the league is headed as it expands globally and looks to connect with younger, more diverse audiences. Joe and Robert explore whether this marks a broader repositioning of the NFL brand and what marketers can learn from a legacy organization willing to evolve in public. This isn't about one performance. It's about how institutions modernize without losing their core. Super Bowl Ad Winners & Losers The guys break down the biggest hits and misses from this year's Super Bowl ad lineup. Which brands actually created impact? Who played it too safe? Did AI-driven ads live up to the hype or feel automated and forgettable? Some advertisers made bold cultural bets. Others blended into the background. Spotify's Big Earnings and the Hidden Opportunity Spotify's latest earnings report might signal something bigger than a financial rebound. Joe sees a potential opportunity for creators and marketers who understand the long-term value of owned audio audiences. Is podcasting and direct subscription audio still undervalued? Are marketers overlooking one of the most durable attention platforms available today? If you care about building direct audience leverage, this segment matters. Winners and Losers Joe's Winner: Markiplier's Iron Lung Markiplier's direct-to-theaters success with Iron Lung shows what creator-led distribution can look like without traditional Hollywood gatekeepers. Is this a preview of the next decade of media? Robert's Loser: AI Ads at the Super Bowl AI promised scale and personalization. On the biggest stage in advertising, many of those spots felt soulless and generic. Scale without taste is not a strategy. Rants and Raves Joe's Rant: TikTok Privacy Are creators and brands ignoring long-term privacy and platform risk for short-term reach? Robert's Commentary: The Overblown SaaS Apocalypse Robert pushes back on the constant doom-and-gloom narrative around SaaS and tech. Is the so-called apocalypse real, or just another overreaction cycle? Big Takeaway Legacy institutions are adapting. Creators are bypassing gatekeepers. Platforms are redefining monetization. The question for marketers is simple: Are you reacting to change, or positioning yourself to benefit from it? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

What happens when a small, tight-knit team suddenly starts to grow fast? This week on Truth, Lies & Work, we're joined by Steve Kemish to talk about the most uncomfortable phase of company growth. The moment when your business moves from a handful of people to a real organisation. Steve calls it the puberty of a company and if you have ever scaled a team, you will know exactly what he means. Steve has grown a marketing agency from a small team into a business approaching 50 people. In this conversation, he shares what leaders rarely talk about when growth accelerates. The identity crisis, the culture wobble, the communication breakdowns and the leadership shifts that suddenly become unavoidable. This episode is packed with practical advice for founders, leaders and managers navigating rapid growth. Key Takeaways Why growth changes everythingMany founders assume growth is purely positive. In reality, scaling introduces new complexity overnight. Communication becomes harder. Informal processes stop working. Leaders who once knew everything now have to learn to let go. The “puberty phase” of organisationsSteve explains why the jump from around 13 to 20 employees is a major turning point. This is when businesses must move from instinct and intuition to structure and systems. Without that shift, chaos quickly follows. The leadership identity shiftThe skills that help you start a business are not the same skills needed to scale one. Founders must evolve from doers into leaders, from decision-makers into decision-enablers. Culture under pressureGrowth puts pressure on culture. New hires bring fresh perspectives, expectations and habits. Leaders must become intentional about culture rather than relying on “how things have always been.” Communication becomes the biggest challengeAs teams grow, assumptions and informal conversations stop working. Leaders must learn to communicate clearly, consistently and at scale. Why this episode matters If you are hiring quickly, planning to scale or feeling the growing pains of expansion, this conversation offers a roadmap for navigating one of the most challenging phases of leadership. Connect with Steve Kemish LinkedIn: https://www.linkedin.com/in/skemish/ Website: http://www.intermedia-global.com Connect with the show Follow Al Elliott: https://www.linkedin.com/in/al-elliott/Follow Leanne Elliott: https://www.linkedin.com/in/leanneelliott/ Email: hello@truthliesandwork.comWebsite: https://truthliesandwork.com Mental health resources UK: https://www.mind.org.uk UK Samaritans: https://www.samaritans.org US: https://988lifeline.org International: https://www.opencounseling.com/suicide-hotlines

It's the episode you've been waiting for. Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now. Is print really making a comeback, or are we just nostalgic for a slower, more thoughtful era of media? Why does everyone seem so certain in a world that's becoming more complex by the day? And is "thoughtful marketing" finally ready for its return after years of hacks, shortcuts, and algorithm chasing? The guys also dig into a question every content team should be asking: Is content actually broken, or is the real problem your org chart? Along the way, Joe and Robert explore what might be the next great opportunity for marketers and content entrepreneurs who are willing to zig while everyone else zags. Big ideas. Sharp opinions. A few laughs. And plenty to argue about on your next walk or commute. You don't want to miss this one. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience.  How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn both? In the age of GEO, how should membership organizations decide what content to keep free versus behind a paywall, especially when balancing search visibility with exclusive expert value? As AI takes over more execution, will small businesses and solopreneurs still need and pay for human marketing strategy, and how can independent consultants differentiate and stay relevant in an AI-first world? Did the Netflix series about the Dallas Cowboys Cheerleaders measurably impact the team's brand or game viewership, and is it a model for how entertainment content can elevate a sports franchise's marketing? Should marketers clearly separate "content marketing" (audience-building) from "sales enablement content" (purchase support), and does lumping them together lead to bad strategy and wrong KPIs? If you were starting from zero today, with AI flooding every channel, what would you build first to create real audience trust and attention over the next five years, and what would you completely ignore that most marketers are still chasing? Thanks to all of you for your questions and support. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This week on This Old Marketing, Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era. First, Apple and Google announce a multi-year partnership on AI. Two of the most powerful companies on the planet, joining forces to shape the future of intelligence. What could possibly go wrong? Then OpenAI confirms that advertising is coming to ChatGPT later this year. The honeymoon phase of AI is officially over, and the business model phase has arrived. Joe and Robert explore what ads inside conversational interfaces really mean for brands, creators, and trust. Finally, Salesforce steps up to answer MrBeast's call for the "most amazing Super Bowl ad ever" for Super Bowl 2026. When enterprise software meets YouTube spectacle, expectations get set very high. And history suggests that rarely ends quietly. Marketing Winners: Dos Equis, for proving that great brand storytelling and humor still cut through, even in an AI-flooded content world. Breeze Airways, for smart positioning and customer-centric marketing in an industry that desperately needs both. Rants and Raves: The continued rise of AI-generated music hitting the charts, raising uncomfortable questions about creativity, authorship, and what "human" even means in popular culture. A rave for Viktor Frankl's Man's Search for Meaning, and why its lessons about purpose, suffering, and responsibility feel more relevant now than ever in a world optimized for convenience and automation. As always, the episode ends where This Old Marketing lives best, at the intersection of technology, media, and the timeless human need for meaning, trust, and something real to hold onto. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork