Podcasts about siftrock

Dave is joined by Adam Schoenfeld (CEO at Keyplay.io) and Camille Trent (Director of Content & Community at Peersignal.org). They talk about community building for B2B SaaS, what it means to "build a media company", and how creating the Peer Signal community eventually led to building a new SaaS company called Keyplay.io, the "return to rigor" and other observations from the current landscape in B2B sales & marketing and more. Prior to KeyPlay Adam was co-founder & CEO at Siftrock (acquired by Drift) and VP Strategy at Drift.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we've been doing it for over a decade. Learn more + get started for free at zapier.comThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

How to navigate annual long term strategies with short term goals. Playing to win Elon Musk - The Master Plan Focus on who are we best for How does a VP of sales work internally with a strategy team? How to test the values of a company when a merger could happen. What it's like to go from 

On this episode of The DroidDevCast podcast, Esper Platform Evangelist Rin Oliver sat down with Adam Schoenfeld, VP of Strategy at Drift. Adam is well known for his role as the Co-Founder & CEO of the B2B Marketing startup Siftrock, a bootstrapped email and marketing service that Schoenfeld later sold to Drift. As a three-time founder, Schoenfeld is no stranger to both success and failure. He currently leads Drift's strategy and product development roadmaps, in addition to leading the company's efforts to develop new product lines. In addition to his role at Drift, Adam also is the Host and creator of the, ‘Built in Seattle' podcast, which features guest speakers from the startup community within Seattle, Washington. Throughout the episode, Schoenfeld highlights not only his expertise in the startup ecosystem, but offers advice to other entrepreneurs, starting with a need to focus on solving problems for the customer.

Paul Greiner of Renoun Creative and Chris Hundley, founder of Siftrock, enjoy a Trickster IPA by Black Raven and discuss how to set yourself up financially for launching a startup, the hardest thing about being a founder/entrepreneur, Chris's secret new project, and much more. If you dig this content, please subscribe and share!

The marketing technology stack at LogMeIn has over 65 tools in it: Paul Johnson is Director of Marketing Technology at LogMeIn (with brands like GoToWebinar, LastPass, and Join.me) and managing this stack. Almost any product the company offers is thriving now, because of the increased demand for remote working solutions because of COVID. As a result, the marketing technology for LogMeIn needs to be scalable and capable of dealing with millions of daily records.   Luckily, Paul found some time to have a 30-minute chat with us! During the interview we discuss loads of topics, some of them include: Which tools are in the LogMeIn Martech stack? How does Marketo help LogMeIn to manage the peaks in demand? Best practices in implementing marketing automation Highlighted tools and platforms include: Marketo, Blueconic, DemandBase, Terminus and Sitecore Some less well-known tools that Paul shares: Siftrock (acquired by Drift) and Vertify. LinkedIn Paul Johnson: https://www.linkedin.com/in/pcjohnson6/ Website LogMeIn: https://www.logmein.com/   If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Imagine you are inviting a friend to a party. You call them up, tell them all of these amazing things about the party, and then immediately hang up before you tell them how to get there or when it is. This isn’t far off from the way some people approach marketing email today.That’s where Siftrock comes in. In this week’s episode, Sean takes you inside Drift’s own operations team with Drift’s VP of Strategy Adam Schoenfeld and Marketing Operations Manager Lynn Tan. They explore how a new addition to the tech stack is driving more meaningful conversations with customers and talk through a tactic we now use to level up every single email send at Drift.If you want to see the email bot in action, just send an email to caitlin@hi.drift.com with the subject line “Operations” and our very own email bot (that Lynn built) will reply!

I'm the CEO at Siftrock. I joined as ex-post-facto co-founder in Oct 2016. I'm passionate about all things related to SaaS marketing and sales. Previously founder and CEO at Simply Measured in the social analytics space. Also a BOD member at Bizible - leader in b2b marketing attribution.

Growth isn’t just about demand generation. It’s about customer success. Ultimately, your current customers determine the future of your company. That’s at least what Adam Shoenfeld thinks. Drift agrees. Adam’s company Siftrock was recently acquired by Drift, where Adam now works as GM of Siftrock, under the Drift umbrella. Before Siftrock, he’s founded various SaaS companies (Cheddr Media, Simply Measured)., and, most importantly, he prefers breakfast meetings. He’s seen way too many companies who just don’t get it: Instead of investing in their current clientele, they invest in lead generation and demand gen. He came on the show to share why he thinks differently.

Today's podcast features Adam Schoenfeld, GM of Drift and former co-founder and CEO of Siftrock. Adam's recent acquisition experience with Siftrock lends to great conversation about the emotional side of having your company acquired and when leaders should acknowledge that it may be time for change. Adam also talks about his experience taking on the role of SDR for two months and why every marketer should do the same.

Click to Listen - You'll be surprized! Join Matt this week with his guest, Adam Schoenfeld, CEO of Siftrock, Inc.  Adam explained, "When you send emails, marketing emails or prospecting emails on the sales side, you get a lot replies back. Auto replies, bounce backs, out of office messages and of course real people sometimes raising their hand or asking questions. Typically, what we've found is that marketers and marketing office folks handle that manually. So, we built some machine learning that works for all those replies, figure out what they are and then help you take action. Whether it's cleaning up your database when somebody's left the company, that's really kind of a classic example. You get that "no longer with company" response. Or servicing a new lead for the sales team when you get a referral or correctly routing a human response so that you can take action. So all those things that we do by basically more intelligently managing the reply emails that come back to your marketing campaigns." Matt then asked about list hygiene, "Let's talk a little bit about that related to database hygiene.  People are moving all the time, we've heard that B2B database can deteriorate at a rate of three to five percent per month. Not even per year, per quarter. So to have some of that auto updated for you is significant, not just for the efficiency of your list, but for keeping yourself off of spam, block list and more." Adam was on top of this. "Deliverability is a big thing and then making sure you're getting to the right person with the right phone number, and the right email address as all that stuff's changing around. Those email replies have a lot of information that can help with that. Automating this and integrating into the major marketing platforms like Marketo, HubSpot, Eloqua et cetera saves so much time over manual processing of this information. This isn't the whole solution to keeping a clean and updated database, but it can be a big piece of that sort of broader initiative everybody's thinking about right now." Adam's Mount Rushmore of Sales, Marketing, Start Ups: "I'll give you a couple CEOs that have influenced me either sort of from afar or more directly. Dave Hersh, who's CEO of Jive and who is an investor in Simply Measured has influenced me a lot. While we haven't interacted a ton, maybe once at year we sit down in person. Every one interaction has just been so impactful. I'm huge fan of Gainsight right now, I think they're the gold standard in B2B marketing and Nick Mehta there is incredible. I'd put him on the Mount Rushmore. I'm going to give a shout out to my co-founder Chris Hundley because he built this company on his own and actually closed business as a technology-centric guy. I think that's just an incredible feat to build a sustaining business all at once on your own."

#Nintendo adds #car #diy kit, #walmart adds Handy and #delivery ,#roblox makes #billions ,#drift buys #siftrock and more.... #realestate #news #nintendo #switch #tech #thq #gaming #business #walmart #landis --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/dollarsandcents/support

In an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and a new ad-to-chat solution. Gerhardt also shared more details about their acquisition of SiftRock, an email reply management company, which positions Drift to help manage email replies at scale for B2B businesses and turn the email channel back into a two-way conversation.

Adam Schoenfeld has documented an incredible journey over the past few months. He’s the CEO who became an SDR at his company and lived to tell the story. Check out the posts here https://www.linkedin.com/in/adamschoenfeld/ and here https://siftrock.com/blog/from-ceo-to-sdr-what-i-learned-why-ceos-should-pay-attention/ During this experience, Adam got a taste of what Sales Development professionals go through on a daily basis. The calling, emailing, rejections and triumphs of our lives. And he lived to tell about it! What did he learn? For one thing, that the whole organization needs to get on track and aligned to be able to support the creation of new sales appointments, pipeline and revenue. Sales Dev cannot thrive in a vacuum. It’s a coordinated effort of Execs, Sales, Marketing and even Customer Success and Product. Tune in this week to learn more on this week’s Sales Development Podcast. Also, come out and meet Adam where’s he’s a speaker at The Sales Development Conference August 30th in San Francisco. https://tenbound.com/conference/ and he’ll be telling his story. Have you gotten your Sales Development Conference Tickets yet? Early Bird SOLD OUT but hit me in the comments if you’d like a hook up. https://tenbound.com/conference #salesdev18#SDR #salesdevelopmentrep #salesdevelopment #salesdev18 #prospecting #coldcalling #salesloft #outreach #sales #tenbound #salesforce #salesappointment #revenue #salesops #marketingops #salesforce #tech #salestech #marketingtech #salestraining#salesenablement #discoverorg #leadgeneration #accountbasedmarketing #abm

Cold calling is usually the job of the newest least experienced team members.  We talked with Adam Schoenfeld, CEO of Siftrock, about developing an SDR team and his experiment getting in the trenches as an SDR.

Join Matt this week with his guest, Adam Schoenfeld, CEO of Siftrock, Inc.   Adam explained, "When you send emails, marketing emails or prospecting emails on the sales side, you get a lot replies back. Auto replies, bounce backs, out of office messages and of course real people sometimes raising their hand or asking questions. Typically, what we've found is that marketers and marketing office folks handle that manually. So we built some machine learning that [inaudible 00:02:50] all those replies, figure out what they are and then help you take action. Whether it's cleaning up your database when somebody's left the company, that's really kind of a classic example. You get that "no longer with company" response. Or servicing a new lead for the sales team when you get a referral or correctly routing a human response so that you can take action. So all those things that we do by basically more intelligently managing the reply emails that come back to your marketing campaigns." Matt then asked about list hygiene, "Let's talk a little bit about that related to database hygiene.  People are moving all the time, we've heard that B2B database can deteriorate at a rate of three to five percent per month. Not even per year, per quarter. So to have some of that auto updated for you is significant, not just for the efficiency of your list, but for keeping yourself off of spam, block list and more." Adam was on top of this. "Deliverability is a big thing and then making sure you're getting to the right person with the right phone number, and the right email address as all that stuff's changing around. Those email replies have a lot of information that can help with that. Automating this and integrating into the major marketing platforms like Marketo, HubSpot, Eloqua et cetera saves so much time over manual processing of this information..This isn't the whole solution to keeping a clean and updated database, but it can be a big piece of that sort of broader initiative everybody's thinking about right now." Adam's Mount Rushmore of Sales, Marketing, Start Ups: "I'll give you a couple CEOs that have influenced me either sort of from afar or more directly. Dave Hersh, who's CEO of Jive and who is an investor in Simply Measured has influenced me a lot. While we haven't interacted a ton, maybe once at year we sit down in person. Every one interaction has just been so impactful. I'm huge fan of Gainsight right now, I think they're the gold standard in B2B marketing and Nick Mehta there is incredible. I'd put him on the Mount Rushmore. I'm going to give a shout out to my co-founder Chris Hundley because he built this company on his own and actually closed business as a technology-centric guy. I think that's just an incredible feat to build a sustaining business all at once on your own."

Imagine you are inviting a friend to a party. You call them up, tell them all of these amazing things about the party, and then immediately hang up before you tell them how to get there or when it is. This isn’t far off from the way some people approach marketing email today. That’s where Siftrock comes in. In this week’s episode, Sean takes you inside Drift’s own operations team with Drift’s VP of Strategy Adam Schoenfeld and Marketing Operations Manager Lynn Tan. They explore how a new addition to the tech stack is driving more meaningful conversations with customers and talk through a tactic we now use to level up every single email send at Drift. If you want to see the email bot in action, just send an email to caitlin@hi.drift.com with the subject line “Operations” and our very own email bot (that Lynn built) will reply!