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We're kicking off 2021 with a discussion on how to infuse wellness into your virtual event. As many attendees continue another quarter of working from home, many are feeling "zoomed out" spending most days online and continuing to balance the blurred lines of home and work life. On this episode of EXPOsed Conferences Podcast, I’m speaking with Dr. Kim a health a health behavior scientist (with a Ph.D. in Community Health from the University of Toronto), professional speaker, CMP preferred provider, and certified yoga instructor. She’s on a mission to infuse ENERGY into virtual events with her virtual wellness experiences that turn attendees from Zoom Zombies to invigorated Meeting Mavens!Today, Dr. Kim shares some unique ways you can incorporate short mind-body breaks to get attendees moving (without breaking a sweat!) , the blood flowing, and keeping attendee engagement high. Tune in for some great tips!Learn more about Dr.Kim HEREView Dr.Kim's Wellness Lounge : Wellness experiences that reduce Zoom butt and brain burnout and keep participants engaged and energized -- at virtual meetings and work. Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On today's episode we sit down with Mo Husseini, Senior Vice President of Design with Freeman. Mo is well-steeped in print design, exhibition booth designs, and film and has a deep background in brand strategy, messaging narrative, creative ideation, experiential marketing, and a variety of digital and physical media. He helps clients launch products, services, and brands into the world through live and digital experiences. On this episode of EXPOsed, Mo shares his sentiments on the impact that Covid-19 has had on the events industry, the opportunities that have been realized and what lies ahead in the future of LIVE.Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)Support the show (http://patreon.com/exposedconferencespodcast)
Today marks the first episode of Season 3! On today's episode we sit down with Steve Mapes, Senior Vice President of Strategy at Impact XM. Steve is a 30-year veteran of the event and trade show business. Steve leads the development of integrated exhibit and event communication strategies for clients that include award-winning Design, Business Theater, Biointeractivity, Interactive Learning and Virtual Events. He presents at conferences on various topics and writes for diverse publications such as Design Management International.Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.Today, Steve discusses how COVID-19 has disrupted the events industry and has encouraged and excelerated rapid change. Steve walks us through the phases of events which takes a look from the "beginning of time" to this past February where we experienced "The Big Pivot" and now at looking to the future. This episode will expose how you can position your conference in the virtual space, stay current of industry trends and learn how to position your conference narrative to stay relevant.Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode I’m speaking with John Capano, Senior Vice President of Client Development of Impact XM. John brings two decades of experience as a strategy and marketing leader across several industries including automotive, technology, travel, and business services. With a wide range of expertise in B2B and B2C strategy, brand development, and experiential marketing, John’s brand experience includes multiple Fortune 100 global clients. John applies his expertise in strategy, digital, and client service — for both B2B and B2C programs — to Impact XM’s growing portfolio of tier 1 trade show, event and experiential marketing projects.About Impact XMImpact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.Learn more about John Capano HEREOn Today's episode we expand on some previous discussion on the virtual event space and how to implement gamification into your event, the benefits of adding gamification and why it's such an easy way to create additional opportunities for connection and engagement not only during the event but how you can use it for touch points before and after your event as well.Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast is Shay Wheat a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process” and “The Ultimate Event Planner Certification Program.” Producing events as large as 800 attendees, and collaborates with many well-known celebrities such as Dr. Oz, Martha Stewart, Bill Baren, Lisa Nichols, and many others. She has assisted Speak-to-Sell clients to be extremely profitable with their events: generating over $2 Million dollars in one LIVE 3-day event, another generated $150,000 with just 20 people in the room. And just recently, a client added $550,000 to the books in her VIRTUAL event. Grace & Ease Productions, Inc. handles all planning, execution, and implementation of events to create high impact thrilling, revenue-generating and exciting events for the attendees. You can learn more about Shay HEREOn this episode we will expose...-How do we Pivot our events?-What ways can we be innovative and pivot to still support those that we serve-Getting creative with virtual experiences-What opportunities are popping up for event planners and hosts-Virtual Events: What ways you can transition your event to a virtual event-What kinds of opportunities can you create for your audience to create the ENERGY from a live event.-What ways can we connect and get to know our audience if we do not plan on hosting a virtual event-What ways can we support others in our industry during this timeWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)Support the show (http://patreon.com/exposedconferencespodcast)
Some say fun & law can’t coexist, but that means they haven’t met Annette Stepanian, a real lawyer who makes the law practical, approachable, and dare we say it – even a little fun. Not only can she lay down the law, but Annette equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses. Committed to making legal information accessible for small business owners and entrepreneurs, Annette founded Your Legal BFF®, your go-to online legal bestie for easy to understand and industry specific contract templates and trainings. Through Your Legal BFF® products, one-on-one services and the Office Talk podcast, Annette combines her passion for law and small business to help entrepreneurs protect their business baby! Learn more at www.annettestepanian.com or www.yourlegalbff.com. On Today’s Episode of EXPOsed Conferences™ Podcast Annette helps walk us through some of the challenges we are facing when it comes to our Event Contracts as our events are being cancelled and postponed due to COVID-19. Annette helps us identify areas we might need to rethink contracts, explaining what Force Majeure Clause in further detail and how we can rethink our event contracts to update or plan for future events.*Please note there is a little bit of static on this episode, we apologize for any inconvenience in advance.On this episode we will expose...-Key areas you should pay attention to and discuss with your clients when reviewing your event contracts- What is Force Majeure Clause really and does COVID-19 fall under the Force Majeure Clause?-What potential reprocussions can an event planner expect when dealing with event cancellation and what is the financial impact can it have on their business?-Understanding under what conditions you might consider when postponing your event-Thinking through the "breakup" of your contracts - to honor your contracts and preserving your relationships-How you can anticipate risk and make adjustments to your existing contracts-Considerations you should make when amending your event contracts-Best practices for communicating with your vendors and stakeholders -Preventive measures you can take now to re-evaluate your business Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I sit down with Jefferson Davis - President of Competitive Edge. Jefferson is a leading tradeshow productivity expert who for 29 years has been helping show organizers get, keep and grow exhibitors. His company provides advanced level sales training for show organizers along with award winning exhibitor communication and education programs. His client list reads like a a “who’s who” in the exposition industry. Learn more about Jefferson Davis, Competitive Edge HEREAs well, read the McKinsey Research Report which Jefferson mentioned in this episode: The McKinsey Report Safeguarding Lives & Livelihood: The imperative of this timeOn this episode we will expose...-The impact of the tradeshow industry on the economy-How uncertainty shows up in times of crisis -How the conference industry can move from Fear to Courage-What challenges event organizers will be faced with as events are being cancelled and postponed-Best practices for communicating to stakeholders during this time-How to balance our relationships while honoring our contracts-Rebooting events and retaining attendees and exhibitors-What concerns will event organizers need to address in the coming months -Why sensitivity, grace and patience are key at this time-Taking our industry back!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I’m discussing Virtual Event Sponsorship Packages. I'm going to be helping you build out your sponsorships, give you examples of some unique and innovative sponsorship offerings. I'll show you how to create value for your stakeholders and give you some key items that you can offer in your list of benefits. And finally I"ll give you some suggestions on how to determine the appropriate cost for your virtual event sponsorships.On today's episode we will expose...-The two primary models that are used to build out your sponsorship-How to determine many sponsorship packages you need to achieve your revenue goals-Examples of unique and innovative sponsorship Items (See Below for the complete list!)-Creating value for your sponsors to further engage with your attendees pre or post event-What top 2 items factor in pricing out your sponsorships-How analytics can help leverage your sponsorship packages and price pointsBelow is a list of ALL the sponsorships discussed on today's episode as well as several more! Use this to build out your sponsorship tiers or use all of them to create an A LA Carte Model. 1. On Demand Sponsor2. Registration Pages3. Banner Ads4. Transition Slides5. Speaking Opportunities6. Break Chat Host7. Virtual Tradeshow8. Virtual Happy Hours, Stretch Breaks and DJ Dance Parties (My favorite!)9. Surprise & Delight Moments10.Virtual Swag Below are some additional fun and unique options to also consider!!*Entertainment Breaks*Push Notifications or notifications through your event software*Gamification, Polls & Quizzes*Branded Breakout Rooms*Coordinated Food Delivery - l absolutely love this idea esp. now when everyone is at home social distancing! *Social Media Sponsorships to include InstaStories or Ads*Virtual Photo BoothOn this episode, I discussed the Virtual Photo Booth that I took part of .....I wasn't able to find the exact vendor that was used a the event I took part of however check out the link HERE to get more information for another vendor and use it at your own virtual event! Remember there are so many ways to use this time to think outside the box!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespoSupport the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Sasha, Virtual Event Strategist helping corporations transition their offline events into the online world and showing entrepreneurs how to host successful virtual events to accelerate their businesses. Sasha started her career in the corporate world, working for big international companies all over the world, however she then decided to follow her entrepreneur itch and started her own online business to support her nomadic laptop lifestyle. Today she works with clients from both the corporate and offline world as well as online entrepreneurs to leverage the power of virtual events and boost their business growth.Learn more about Sasha, Virtual Events Academy HEREOn today's episode we will expose...-Key steps to plan and execute an online event-Why structuring and timing your event is important to your event success-What to look for when selecting a virtual event software -What technological considerations you should be aware of when hosting an online event-The most important elements of hosting a virtual event -Building your event team, who should be involved in running your event-International events - what elements should you pay attention to-Creating effective networking experiences for your attendees and the best tools to keep them engaged-How you can avoid some of the top technological and logistical issues-Zoom bumping, how to avoid hackers from interrupting your event!-The recommended timeframe for setting up your virtual event-Creating an effective marketing strategy and exposing content storms-The future of virtual events, what to expect in the next few months- How you can build a solid post-event strategy to keep your audience engaged and ready to buy moreWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
**This episode has a bit of static throughout, I apologize for any disruption it might cause.On Today’s Episode of EXPOsed Conferences™ Podcast I wanted to take this time to acknowledge the current climate that we are in and share with you some resources that can help you and your organizations during this difficult and challenging time.We are all in this together. We are all navigating this the best we can. I recently shared a post on instagram re: creating a Plan B for our events and the actions we take towards creating a contingency plan. Unfortunately this is not an area that we ever saw coming nor could have planned for. In our industry, as planners, we are used to preparing ourselves for the unexpected, preparing for odd occurrences in our events that we might have to make adjustments. We are used to quick thinking and making quick changes. However, I believe I can speak for the majority when I say you cannot plan for this. Each day, each hour the plans continue to change.Nobody has all the answers and I'm sure it will be quite some time before things get truly back to normal, however I do hope that you find some time each day to take rest, do things that help you to calm yourself and your mind and find even the slightest ways to encourage forward movement. What ways can you find in the day to create routine, normalcy or even peace of mind?Continue to do what you do as best as you can and remember to check in with others as well. Not everyone sees the world and the current environment the way you do. So check in and make sure they are okay too. I'm sure you've heard by now the term "social distancing". I ask you to remember social distancing doesn't mean isolation from connecting with others. You can still call, send an email or connect over social media. Most importantly check-in with yourself. I know there is a ton of information already out there and I'm obviously not an expert on this issue but I hope I can at least share with you some links and resources that you can use for your own organizations and events. Stay Safe, Stay Healthy and Stay Positive.Center for Disease Control & Prevention (CDC)Society for Human Resource Management (SHRM) Coronavirus and COVID-19 Resources for EmployersArticles and Resources on Coronavirus for Events:A comprehensive list of Tips, Tools, and Examples for Event Organizers during the Coronavirus OutbreakDavid Spinks, CMXGo Forward, Cancel, Postpone, Wash Your Hands, Rinse........and RepeatLisa Block, EVP, Conference Strategy at Velvet Chainsaw Virtual Co-Working - Holding each other accountableBeth Lawrence Meetings & EventsWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Laurel Mattice, Event Manager at the New Orleans Marriott. Laurel attended Hope College in Holland Michigan. After she graduated she moved to Greenville South Carolina and in her time there worked as the Event Manger at the Greenville Marriott handling social groups and many college sports team. After almost three years at the property she moved to New Orleans and began working at the New Orleans Marriott as the Event Manager her current role past two years.On Today’s episode, Laurel will be sharing her tips with working with conference venues specifically working with large brand hotels and will give us insight into what conference planners can do in preparation of their events and tips and advice to capture the essence of the city they are in.On today's episode we will expose...-Insight scoop from the venue side from a large brand hotel!-What ways can your team prepare or share with your venue prior to your event-All things NOLA (Why visit? What time is best to host an event? Getting Around and more!)-Key items to ask your Event Manger in preparation of your event-Why it's important to set expectations in advance -Tips to design and create successful event experiences -Marriott Red Coats; utilizing the app or a venue onsite property resources -Why meeting rooms are so COLD?! No seriously..... ;)-What new requests that meetings are starting to incorporate into their events?-Best practices for bringing outside vendors on property-How to keep your attendees on property and capture the vitality of the event city-What out of the box ideas are attendees incorporating into their eventsWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Roxy Jahangeri, Co-founder of DC Brunch Club, a Washington DC based entrepreneur focused on event curation and entertainment. With a knack for creating unique event experiences for young professionals, DC Brunch club has hosted a wide variety of small to large scale pop-up events since Roxy and her co-founders launched the company in 2015. Roxy spent 5 years working as an IT consultant at Deloitte and recently left her corporate role to pursue her passion in the event space full time. Roxy’s mission is to bring one-of-a-kind experiences to life connecting young consumers to events they might not have access to otherwise. Roxy is currently working on launching her second company Poppi Events, a boutique creative events agency specializing in pop-up and social experiences. On Today’s episode, Roxy will be sharing her knowledge of experiential events and pop-up experiences which is seemingly perfect as her company’s mission and vision aligns with creating unique experiences.Learn more about Roxy Jahangeri, Founder of Poppi Events HEREOn today's episode we will expose...-How we are defining experiental events-Engaging with your attendees to create impactful and memorable experiences-The customer journey - how to stimulate all the senses from the minute your attendees walk through the door - Creating activation areas to get attendees to engage with your brand-How Gen Z and Millenials are changing the way events are being designed-Driving your attendees and consumers to share your events on social media-The Pop-Up Shift: What we can expect to see in the future -Giving Back Movement - how tying your event to social causes has influenced the industry-Low budget ideas to bring "like-minded" attendees together-Trends for the future of experiential and pop up eventsWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
Today I’m so excited to introduce Keara Palmay who has designed a purpose driven business that is in alignment with her passion. Keara is an author, a coach, and in my eyes a huge inspiration of what is possible when you clarify your intentions and serve your community. Keara’s videos and resources are densely packed with valuable information teaching and encouraging others to pursue their dreams and aspirations. Support Future Episodes of Sol Good Media --- Send in a voice message: https://anchor.fm/humannature/message
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Traci Reuter, Founder & CEO of Divine Social. Traci helps business owners build and grow their brand so they can focus on providing value to their customers. She has 25 years of experience in sales and marketing and is blessed with the uncanny ability to take a companies mission, vision and message and get it in front of the right people at the right time through authentic marketing.On this episode Traci will be sharing her knowledge and expertise of sales and marketing a sit relates to conferences so that organizers can better understand their customers and clients optimize and monetize their shows while building client relationships.Learn more about Traci Reuter, Founder & CEO of Divine Social HERECheck out Traci on YouTube HERE and her special webpage specific for EXPOsed Conference listeners HEREOn today's episode we will expose...-Understanding the phases of the Customer Sales Cycle-Moving a company from awareness to purchase-Why the sales cycle should "Start from the end in mind.."-Today's Business Visibility Problem: Breaking through the advertisement noise-The most under utilized and powerful type of advertising - "Woo-ing" your prospect-Suggestions for speeding up the sales cycle process -The three pillars to successful social advertising -The Emotional Bank Account: Creating Deposits in Your Customers Life to become the trusted advisor-Leading so that your content is congruent with your goal -Tips and suggestions for rewarding new and existing customers-Voting with their dollars, valuing your customers and clients so they spend with you!-Creating a Value Add for your Customers to Capitalize on their event experience-Getting a "leg up" on curating and collecting your event content to use throughout the year-The customer sales cycleWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Cassandra Thompson, LinkedIn & Networking Consultant. Cassandra helps motivated professionals build their careers by taking the overwhelm out of career building through practical tips on networking both online and off. On this episode Cassandra will be sharing her knowledge and expertise to help conference professionals create opportunities for attendees to find valuable connections at any stage of their event. This is my Number #1 thing to unlock at this moment and I am so excited to share some of her tips with you to help bridge the gap for attendees to facilitate relationships that carry on from the beginning of an event when someone registers until after the show when they go back home. Learn more about Cassandra Thompson HEREOn today's episode we will expose...-Bridging the gap for our attendees throughout our events to build authentic relationships-Taking the "dirty" out of networking Changing the perception of what networking is today-Tips & Tools to encourage attendees to begin the networking process in advance -Creating Conference Communities! Insight into some amazing takeaways-Planting the seed and setting the tone for the event -Laying ground rules to encourage dialogue -Various conversation starters that help break the ice (ie, Call out the awkwardness! Giving attendees a prompt to engage)-Matchmaking based on topics and interests of the attendees-Activities! Creating networking moments/experiences that help create organic conversations-How conference apps can be a roadblock for relationship building-Conference Time Out?! Hear this one out....-The extreme introvert, how to take the pressure off networking and ideas to help introverts engage-Continuing the conversation after the conference, ways to assist attendees once they leave the event to build upon the connections they made onsiteWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Nick Borelli President and Strategist of Borelli Strategies which focuses on consulting, coaching and management of digital marketing for events. Nick has over 20 years of experience in the event industry and has spent his career developing marketing and sales strategies for companies of different scales, missions, and markets. Nick has been named Top Event Management Influencer and also industry Changemaker by MeetingsNet in 2018 for his work in digital communication advocacy within the meetings and events industries to name just a few of his accolades.On this episode he’ll be sharing his knowledge and expertise of marketing primarily focusing on event marketing and design.Learn more about Nick Borelli, Borelli Strategies HEREOn today's episode we will expose...-Today's social media landscape as it relates to events-The FOMO phenomenon and creating events that capitalize on creating a sense of urgency-Anticipating attendee behavior to design and create atmospheres and moments that your attendees will want to share-Design work for events: How to authentically empower attendees and giving them the ammunition to share their stories-The importance of listening as it relates to social media and events-Understanding what it takes to have your thumb on the pulse with the community your serving-Creating Personas and inviting them into the fold of your events to gather collective intelligence-The concept behind social media influencers and how to scale them for your events -The tool that helps you find what the most shared content and key influencers of your events and finding ways to collaborate and empower them-Having an "Eyes Up" Management and Mentality-What to avoid when sourcing some of these new trends-Why understanding behavioral science and decision making process is important in the design of your eventsWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Lisa Block, Executive Vice President of Conference Strategy & Design of Velvet Chainsaw. Lisa joined Velvet Chainsaw in 2019 after spending nearly 30 years leading and growing the conference and events team and portfolio at the Society of Human Resource Managers (SHRM). She is an accomplished event innovator and change agent who strongly connects to organizational culture and mission. Her talent is in matching event and organizational purpose with live event design and strategy and in the people practices that go along with making events work. She helped grow SHRM’s signature event the Annual Conference and Exposition which attracts over 22,000 domestic and international participants and over 700 exhibiting companies five fold, making it the leading event for the HR profession. She led efforts to broaden SHRM’s brand and implemented numerous strategies that increased revenue and heightened event ROI. Lisa has been active in numerous professional organizations, most notably PCMA (Professional Convention Management Association), where she has served on numerous committees and as Board Chair. In 2013 she was awarded PCMA’s highest honor for lifetime achievement. She has also served on ASAE’s Meetings and Expositions Council and as an adjunct member of the ASAE Board of Directors. In 2015 she was inducted into the Inaugural Washington D.C. Biz Bash Hall of Fame. On today's episode we will expose...-Lisa's first memory of the industry-How the industry and the HR Profession progressed and in what ways over the years were they able to expand and grow from a 4,000 person event to over 22,000 attendees-What efforts were made to make their members feel valuable to add personal touches-The Rock Program - pick up some unique tips and ideas for your organization implement a similar program to surprise and delight your attendees-And Reverse Rock, how you can also surprise and delight your event team for their hard work-The Connection Zone: How to create centralized experiences for attendees to gather, connect and enjoy !-Lisa's action item for conference organizers and more!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Aidan Augustin, Co-Founder and President of Feathr, a software company building marketing tools specifically tailored to the needs of event organizers and professional associations. Feathr has helped almost 2,000 conferences or trade shows grow attendance, engagement, and digital sponsorship revenue. Based out of their Gainesville, FL headquarters, Aidan leads the sales and marketing functions of Feathr and spearheads industry engagement. He is an active member of both ASAE and IAEE, a volunteer with CEIR, and a regular speaker on the topics of programmatic advertising, influencer marketing, and web analytics.Click HERE to learn more about Aidan Augustin and Feathr and follow him on social media @Feathr for more great tips and tools to multiply your digital marketing efforts and make your campaigns more successful! On today's episode we will expose...- How Feathr transformed from a networking app into a modern digital marketing suite for events-How having a digital marketing campaign can boost registrations, sponsorships and exhibitors through targeting and re-targeting campaigns-Why having a 365 year campaign is a must and why personalization to your event success!-How you can use the influencer referral tools to promote your event -What insights are coming down the pipeline in digital marketing space and what is on the horizon for Feathr - think 2019 and beyond-And a few fun speed round questions....stick around to the very end you won't want to miss some interesting details we learned about Aidan including his favorite karaoke song, you won't to miss this!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today's episode of EXPOsed Conferences™ Podcast I'm talking with Alex Nesterak, Chief Creative Director and owner of Alexandra Nesterak Events. Previous to starting her own business she worked along side me at an association in Washington, D.C. where she worked on the side of Registration and Housing. She since then has gone on to pave her way to successfully running her own business. Alex has a unique approach to events through thoughtful planning, creative details and dreamy decor. Her events have been featured in Washingtonian Bride & Groom Magazine and Modern Luxury Weddings. Click HERE to learn more about Alex Nesterak, Alexandra Nesterak Events and follow her on Instsgram @alexandranesterakevents for more great tips!On today's episode we will expose...- The most common ways to find vendors- How you can vet your vendors to make sure they are reputable- The must have items that should be considered when considering contract negotiations- Who you should include when looking over your contracts-What measures you should take when reviewing your contracts-Following up with vendors when an issue arises j-Building trust with your relationships to run successful events-Ways you can ensure your vendors are keeping up with the trends"The more research the better and I know timelines don't always give you the flexibility to do a ton of research but you're better off doing more research and really truly vetting your vendors if you want a successful event. - Alex NesterakWant more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Beth Lawrence, Award Winning Event Producer and Experiential strategist who helps companies create connective experiences in the form of corporate events, trade shows and meetings. She is the co-founder of a local networking group The Industry Formula and the President of the Professional Women’s Roundtable. Beth has made a name for herself in the hospitality industry, holding positions in sales, marketing, and event planning and was awarded Pennsylvania Meetings & Events Magazine’s 2018 Independent Meeting Planner of 2018."That's what a Plan B is really is about....whether you plan for it ahead of time or whether it happens onsite, being able to think on your feet is a huge aspect of being an event planner." - Beth LawrenceClick HERE to learn more about Beth Lawrence, Beth Lawrence LLC and follow her on Instagram @_beth_lawrence_llc for more great event tips!On today's episode we will expose... -Why every conference organizer should have a contingency plan-Best practices for resolving issues quickly -How to develop a system to rapidly deploy solutions -Managing Client Expectations -What contingencies can you put into place prior to the event in your contract to avoid unforeseen costs-How to establish a chain of command to disseminate quick changes-How selecting your team can influence the outcome -What areas should conference organizers be thinking of when thinking about a backup plan? -The most important quality an event planner can have - Speed Round! Explore some new suggestions for last minute speaker cancellations, travel hiccups, food and beverage mishaps and more!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 Support the show (http://patreon.com/exposedconferencespodcast)
On Today's episode of EXPOsed Conferences™ Podcast I'm talking with Katie Matusky, Productivity Expert and owner of Entropy Organized. Katie redefines what work life balance means for modern women and serves her clients as an experienced advisor. She teaches them to curate vivid, connected, meaningful lives one system at a time. Today she will be sharing her secrets to curating a conference project template so that everything gets done on time and she'll also be spilling details about her 100% rule to design so executing is easy and so you CAN do it all without getting burnt out! "I really feel passionately that having the right plan in place and the right systems to run your conference will make a huge difference in your experience of it as well as the quality for the attendees." - Katie MatuskyClick HERE to learn more about Katie Matusky, Entropy Organized and follow her on Instsgram @entropyorganize for more great tips!On today's episode we will expose...How to Create a Conference Management Template so that Everything Gets Done On Time-Why you should have Conference Management Template- The 3 phases to setting your plan in place- The organizational creative projects tool that has flipped productivity on it's head- The most important piece of putting together your project that you can share with your team- How you can set action items for your team and then translate them into a actionable takeaway for attendees- How you can avoid Roadblocks and Scope Creep-Tips for consistently following up with your team so that they stay on trackHow to Use the 100% Rule to Design so Executing It is Easy-The 100% Rule and the Project Management Principle-Give your team actionable deliverables -How to create a collaborative process with your vendors to develop your conference management plan-Unique tips to easily document staff tasks or later upload an employee for a future eventUPDATE (5.21.2019) Shout-Out to our friends @milanoteapp who heard about EXPOsed Conferences Podcast and have since shared their Event Brief Template & Event Planning Template to help all our listeners stay organized, understand your objectives, design the overall look and feel of your event and help you plan accordingly so that you can avoid any mistakes on the big day! Click HERE to access the brief. And to see more about Milanote and it's capabilities check out their website Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let'Support the show (http://patreon.com/exposedconferencespodcast)
This episode takes a look at the event industry through the lens of two Netflix Documentaries and breaks down the planning and execution of each and the five key elements they both encompass. First up we take a look at Tony Robbins "I'm Not Your Guru" and then we dive into the "Fyre Festival". There is a quick compare and contrast of each targeted audience, program and what they do to inspire, motivate and empower. While one has a hands up on the planning and execution of their event, the other unfortunately fails to bring to fruition the FOMO they built their entire event around. They both however successfully drill down and incorporate the five key elements that are essential to the success of any event. Haven't seen the documentaries?! Check them out!Watch Tony Robbins I'm Not Your GuruWatch the FYRE FESTIVAL Today we expose....The FIVE Key Elements that every event should encompass. How does your event compare and what you might be able to incorporate!Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you be have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)
Welcome to EXPOsed Conferences™ Podcast, I'm your host Kristina Daniele, CEM. EXPOsed Conferences™ Podcast mission is to connect planners and suppliers of the conference industry while exploring the innovation and the evolution of conferences. Through candid conversations with industry experts as well as your industry peers each episode will expose insider tips and resources of the industry to strengthen and elevate your events. On today's episode we will expose... WHO I am, WHY I started this podcast and WHAT industry insights I will be exposing on future episodes.Want more EXPOsed Conferences™ Podcast?!Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you be have access to bonus episodes, resources and more that will help you take your events to the next level.Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.comThis episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.Support the show (http://patreon.com/exposedconferencespodcast)