Podcasts about trade shows

On this episode of the Swell Season Surf Podcast, we welcome board industry vet, Jamie Meiselman to the show! We  trace his journey from cold-water surfing in Westfield, New Jersey and the DIY dawn of Northeast snowboarding to a lifetime of innovation across board sports. Jamie reflects on his early roots in skate, surf and competitive snowboarding, pioneering boot technology with Burton and Airwalk, and his years shaping the voice of the industry as Managing Editor of Transworld Snowboarding during its explosive growth in the early 90s. After earning an MBA at Columbia, he pursued an ambitious surf-focused wave pool project that ultimately collapsed, shaping his philosophy on risk, resilience, and iteration. In 2017, Jamie returned to his core passion and founded Solite, introducing the first heat-moldable surf bootie and building a lean, performance-driven brand now respected worldwide. This conversation explores obsession, reinvention, craftsmanship, wave pool evolution, and the mindset behind creating products that truly improve function — closing with reflections on shaping, favorite boards, and the perfect eternity wave.Follow Jamie's company Solite Boots on Instagram @solitebootsand you can check out the latest selection at https://soliteboots.com/The Swell Season Surf Podcast is recorded by The NewsStand Studio at Rockefeller Center in the heart of Manhattan and is distributed by The Swell Season Surf Radio Network. For more information, you can follow @swellseasonsurfradio on Instagram or go to our website: www.swellseasonsurf.com Music: Artist: Sure SureSong: This Must be the PlaceAlbum: Sure Sure00:00 Welcome to the Swell Season Surf Podcast + Jamie Meiselman's Wild Resume04:18 Risk, Failure & the Brutal Early Wave Pool Dream (1999–2004)07:08 Franken-Boots, First Patents & Burton/K2 Innovation Stories10:47 The Obsession Advantage: How Jamie Thinks, Learns & Gets Distracted (AI Tools)13:21 Building a Lean Niche Brand: Solite's Focus, Marketing & Why Performance Wins19:02 Growing Up in NJ: Skateparks, Hamptons Summers & Learning to Surf23:32 Early Snowboarding DIY Era: Woodshop Boards, Ski-Shop Roots & Tinkering Mindset28:07 Solite Origin Story: From Seamless EVA Surf Gloves to Heat-Moldable Boots32:42 Staying Small on Purpose: Competitors, Core Values & Avoiding the ‘Next Nike' Trap35:46 Founder Reality Check: Freedom vs 7-Day Weeks, Support Systems & Family Balance41:58 Less Is More: Letting Kids Learn With Guardrails42:53 Balancing Marriage, Work, and Empty-Nester Life43:42 Surf vs Snowboard: Family Interests & Learning Curves46:17 Living Inland vs Beachside: Staying Hungry for Waves49:40 Dartmouth Days: Choosing Mountains, Quitting Lacrosse for Snowboarding52:03 Starting a Snowboard Club + Early Skiers vs Snowboarders Tension54:41 The ‘Urinal Meeting' That Launched a Transworld Writing Career57:09 Why Surfing Stays #1 (and Chasing Feel Over Progression)01:00:06 From Shaping Curiosity to DIY Boardbuilding as a Step-by-Step Process01:05:52 Boots, Concave Decks, and Performance-Enhancing Gear Ideas01:09:17 Inside Transworld's Boom: Ads, Trade Shows, and Snowboarding's Explosion01:13:30 From Airwalk to Burton: Boot Wars, Culture Shock, and the Wave-Pool Seed01:19:45 From Water Parks to Surf Pools: The Wave Pool Spark01:20:27 Prototyping the Dream: Trade Shows, Engineers & Early Wave Tech01:21:42 Business School as a Launchpad: Columbia, Seed Money & Raising Capital01:24:09 The Hard Part: Rejection, Anxiety, and Getting to the First Million01:26:20 The Fatal Flaw: Adjustable Bottom Contours and Why the Pool Kept Breaking01:28:11 When It Fell Apart: Boardroom Confidence, Bad Partners & Lessons Learned01:29:43 The Randall's Island “What If”: NYC Indoor Surfing That Never Happened01:32:18 Bouncing Back: Mindset After Failure and Building Smarter at Solight01:35:48 Solight's Growth Playbook: DTC vs Wholesale, Dealers, and Global Distribution01:40:17 Marketing Breakthrough: Pros in Cold Water and the Slater Boots Moment01:43:19 What's Next for Solight: New Products, Hats, and “No Me-Too Gear” Philosophy01:47:57 Surfer Questionnaire + The Perfect Eternal Wave (and Wave Pools Today)01:54:34 Closing Thoughts: The Future of Surfing, Wave Pool Communities & Sign-OffBecome a supporter of this podcast: https://www.spreaker.com/podcast/swell-season-surf-radio--3483504/support.

Brought to you by J.C. Newman Cigar Co.- On this episode, Josh Haburksy, Executive Director of the Premium Cigar Association joins us on the show. Josh talks about the upcoming PCA 2026 Trade Show in New Orleans and discusses where the industry is from a legal standpoint and what the forecast ahead is like. Tune in now! Visit smokintabacco.com for more news, reviews and updates from the industry! Visit 2GuysCigars.com for the best selection of in the industry! Accessories provided by S.T. Dupont - Shake Up the Legacy with S.T. Dupont! Perdomo Cigars: Quality, Tradition, and Excellence! Gurkha Cigars: More than a cigar. A symbol of respect, gratitude, and legacy Dunbarton Tobacco & Trust: Cigars Without Compromise Nova Cigar: Make Nova Big!

"Don't be afraid to say I don't know. - Will Ritter"  Corrosion is expensive, relentless, and easy to underestimate—until a "lasagna battery" turns aluminum foil green and reminds you what electrochemistry can do in the real world. This conversation reframes corrosion coupons as what they actually are: a repeatable field test that can sharpen your decisions—if you treat the process with consistency.  Respect the coupon, protect the data  Trace breaks down why coupons became non-negotiable in his systems: they turn guesswork into usable corrosion-rate intelligence. Will Ritter of MetaSpec (formerly Pacific Sensor) explains the fundamentals—pre-weighed coupons, exposure time, cleaning, and calculating corrosion rate in MPY (mils per year). The point isn't that the coupon is your pipe; it's that the coupon becomes a reliable, relative gauge over time when variables are controlled.  The "five things" that make results repeatable  Will outlines practical failure points that quietly ruin comparisons quarter to quarter: alloy selection (and staying consistent), surface area (and what happens when hardware covers the coupon), surface finish (including why scratches and pits matter), weight accuracy (and why kitchen/postage scales don't belong in the workflow), and protective VCI packaging that prevents premature corrosion in storage and transit.  Brand building, trade shows, and getting comfortable saying "I don't know"  Will shares his path from Pacific Sensor to MetaSpec and what it looks like to merge brands intentionally heading into 2026. The discussion also moves into trade show presence and digital marketing, plus a simple confidence framework: get comfortable saying "I don't know, but I can find out," and build communication reps—he points to Toastmasters as a low-stakes way to do that.  Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!    Timestamps  02:20 — Trace sets the stage: why corrosion coupons matter as diagnostic data 04:05 — What a coupon is (size, pre-weighed precision) and why tiny changes matter 06:14 — Trace's "four things" water treaters manage (and what microbial control is not)  07:07 — The "lasagna battery": anode/cathode/electrolyte/path in a real-life example 08:50 — Defining corrosion (ISO 8044 and NACE definitions referenced) 09:50 — Corrosion cost perspective: "2.5 trillion" and "3.5% of global GDP" (as cited)  10:53 – Words of Water with James   12:38 – Events for Water Professionals  14:56 — Will Ritter introduction and why the podcast helped him understand the industry 18:30 — How Will got into coupons: Pacific Sensor, mentors, and early AWT exposure 24:36 — Trade show mindset: don't be afraid to say "I don't know" 27:50 — Toastmasters as a practical system for better speaking and confidence 31:25 — Pacific Sensor → MetaSpec; co-branding and planned transition "starting in 2026" 34:06 — Coupon basics and MPY explained in clear operational terms 36:51 — The big misunderstanding: coupons as a relative gauge (not "the pipe") 40:06 — The "five key characteristics" behind usable coupon data 58:10 — Best-practice takeaway: treat coupons like a lab test brought into the field 01:06:35 — Close: why Trace "owes a lot" to that "little slip of metal"    Quotes "Use the coupon as a relative gauge of the corrosivity of the system." - Will Ritter "Surface finish is critical… a change in surface finish is going to impact corrosion results." - Will "Treat your coupons… like you are taking a laboratory test and bringing it into the field." "It's not a piece of metal. It's very special. Treat it as such." "Digital marketing is free… small businesses need to take advantage of free resources."   Connect with Will Ritter   Phone: (713) 882- 1427  Email: williamrritter@gmail.com   Website: Pacific Sensor - Buy Corrosion Coupons and Test Specimens   LinkedIn: https://www.linkedin.com/in/williamryanritter/   https://www.linkedin.com/company/pacific-sensor/about/      Guest Resources Mentioned   Material World: The Six Raw Materials That Shape Modern Civilization by Ed Conway (Audiobook)  Steel Isn't Hard (To Learn) by Shane Turcott (Paperback)  The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement by Eliyahu M Goldratt (Author), Jeff Cox (Author)  Toastmasters International  Pacific Sensor Corrosion Coupon Installation Guide  Water Treatment Flyer- Pacific Sensor  Metaspec Capabilities Presentation NACE SP0775-2023 Preparation, Installation, Analysis, and Interpretation of Corrosion Coupons in Hydrocarbon Operations  ASTM-G1-25 Standard Practice for Preparing, Cleaning, and Evaluating Corrosion Test Specimens  TP25-18 The Impact of Metal Surface Roughness on Corrosion Monitoring Water Treatment    Scaling UP! H2O Resources Mentioned  AWT (Association of Water Technologies)  Submit a Show Idea  Scaling UP! H2O Academy video courses  The Rising Tide Mastermind 304 Pinks and Blues: Corrosion Coupons  075 The One that's All About Corrosion Coupons  AWT Guidelines on Corrosion Coupons   Corrosion cost perspective: "2.5 trillion" and "3.5% of global GDP"    Words of Water with James McDonald Today's definition is any of the elements found in Group VIIA, also known as Group 17, of the Periodic Table, including fluorine, chlorine, bromine, and iodine, characterized by the ability to disinfect water.   2026 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.   

In this episode of Heat Press for Profit, we're unpacking everything that came out of January's trade shows and what it means for your business in 2026.We'll break down the products that drew the biggest crowds, the decoration methods shops are moving toward, and the business strategies that kept coming up in conversations with successful decorators. You'll learn where the industry is investing, which categories are heating up, and how to position your shop to stay competitive as the market shifts.Didn't make it to the shows? We've got you covered!

In this episode of Cattle Connect, host Bailey Watson sits down with Gene Copenhaver, the newly elected 2026 President of the National Cattlemen's Beef Association, at CattleCon in Nashville. As a fifth-generation cattleman and former agricultural banker, Gene shares the story of his family operation and the leadership journey that took him from grassroots involvement to national office. They discuss his priorities for the year ahead, where producers can expect to see him on the road, and how he plans to engage with cattlemen and women across the country — including at the ACA Convention & Trade Show in Mobile. Gene also offers advice for young producers, emphasizing the importance of community leadership, industry advocacy, and staying involved at the local level.

Which hospitality events should YOU be attending in 2026? In this episode, David Millili and Steve Carran sit down with John Burns, President of Hospitality Technology Consulting, to review the top hospitality events of 2026. From tech expos to independent hotel shows, cruise industry summits, and AI-focused conferences, we cover what's happening, who should attend, and why these events are game-changers for hoteliers, developers, and investors.  In this episode, we cover:The global power of ITB Berlin and why it's more than just a trade show.Networking gold at Hunter Conference Atlanta and what makes it a must-attend.Insider tips from HFTP Executive Vendor Summit, AAHOA Philadelphia, Sea Trade Cruise Summit, and more.How direct bookings and AI are shaking up the hotel industry.Whether you're a hotel owner, operator, developer, or just love staying ahead in hospitality, this episode is your roadmap for networking, learning, and making deals happen.Watch the FULL EPISODE on YouTube: https://youtu.be/UbP3xSHCc-M Links:John on LinkedIn: https://www.linkedin.com/in/john-burns-1a6139/Hospitality Technology Consulting: https://www.burns-htc.com/For full show notes head to: https://themodernhotelier.com/episode/252Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

In this episode of Roofing Road Trips®, Megan Ellsworth welcomes Avery Smith, executive director of the Oklahoma Roofing Contractors Association (ORCA), to share an inside look at the ORCA Annual Conference and Trade Show. From education and networking opportunities to the trade show floor experience, Avery shares what makes this event a standout for roofing professionals and how ORCA supports contractors year-round. Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up     Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss     #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry  #ORCA

The event didn't start on the show floor.By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The result? 116 meetings driven by intentional strategy, not booth size or blind hope for foot traffic.In this live conversation, Matt is joined by Jonathan Kazarian, CEO of Accelevents, and Michael Burns, CRO, to walk through a real case study. They'll break down the pre-show strategy behind that outcome:✅ Why booth size had nothing to do with meeting volume✅ How targeted outreach and community plays drove qualified conversations✅ What changes when sales and marketing co-own pre-show strategy✅ How pre-booked meetings should influence booth design and on-site experienceIf you want your next event to work BEFORE you arrive and not after, this episode will show you how to rethink your approach.----------------------------------Connect with Jonathan KazarianLinkedIn: https://www.linkedin.com/in/jkazarian/ Connect with Michael Burns LinkedIn: https://www.linkedin.com/in/michael-burns-0208/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/ 

A 3-Peak Mountain Snowflake tire (3PMSF tire) is a tire that meets severe snow service requirements and carries the three-peak mountain snowflake symbol to indicate enhanced winter traction. At the K&M Tire Conference and Trade Show in Kansas City, that designation came up repeatedly as manufacturers discussed new products and category expansion across commercial and light truck segments.In this episode of What's Treading, Editor David Sickels and Senior Editor Christian Hinton walked the trade show floor to talk directly with tire manufacturers about 3PMSF-rated products, super regional drive tires, ultra-high-performance fitments, and new all-terrain launches shaping dealer inventory decisions.What Is a 3-Peak Mountain Snowflake Tire?A 3-Peak Mountain Snowflake tire is certified for severe snow performance and is commonly found on commercial drive tires and all-terrain truck applications. At the show, Kumho Tire highlighted its KXD12 super regional drive tire with 3PMSF certification, emphasizing its role in heavy-duty truck segments. It also showed the new Kumho Road Venture RT.Yokohama also showcased its Geolandar A/T4, a 3PMSF-rated all-terrain tire designed for light truck and SUV fitments. These examples from the floor illustrate how the 3PMSF designation now spans both commercial trucking and consumer truck categories.3PMSF in Super Regional Drive TiresSuper regional drive tires serve trucks operating in regional haul applications. When paired with a 3-Peak Mountain Snowflake rating, they provide additional winter traction capability while maintaining durability for commercial fleets. Kumho's super regional drive tire with 3PMSF certification reflects growing demand for winter-capable commercial products.For independent tire dealers, understanding how a 3-Peak Mountain Snowflake drive tire differs from a standard drive tire is helpful when serving regional fleet customers operating in variable winter conditions.All-Terrain and Ultra-High-Performance SegmentsBeyond 3PMSF-rated products, manufacturers discussed other key categories. Nexen Tire highlighted its N'Priz S and N'Fera Sport ultra-high-performance tires. Hankook introduced Laufenn's new X Fit AT2 all-terrain tire, debuting at the event. Falken brought its highest-volume tire lines and discussed the launch of the Dunlop Sport BluResponse, alongside efforts to reinvigorate the Dunlop brand.Why 3PMSF Tires Matter for DealersA 3-Peak Mountain Snowflake tire designation influences product positioning in both commercial and light truck categories. At the K&M show, manufacturers underscored dealer relationships, responsiveness, and product alignment as key drivers of success within distributor networks.For independent tire dealers, this episode provides insight into:• How 3-Peak Mountain Snowflake certification applies to drive and all-terrain tires• Where super regional drive tires fit within fleet operations• How UHP and all-terrain products complement winter-capable portfolios• Which manufacturers are expanding 3PMSF-rated offerings

Equip Expo is set to alternate between Louisville and Orlando starting in 2029, and the lawn care industry has opinions.But the bigger question is this:Are trade shows like Equip Expo actually worth it for lawn care and landscaping businesses?In this episode of Turf Nerds: A Lawn Care Podcast, we discuss:Orlando vs. LouisvilleWhether trade shows help grow a lawn care businessThe real value of networking vs. equipment demosWho should attend , and who probably shouldn'tWhether you go every year or have never been, this conversation will help you decide if industry trade shows are a smart investment for your business.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tap Here for Turf Nerds Merch!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Look! We Have A Website!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Green Frog Web Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and tell them the Turf Nerds sent you. Or Greg will scalp your lawn!Use promo code TURFNERDS for 50% off Equip Expo 2026 registration!Shoot us an email! evan@turfnerdspod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@TurfNerdsPodcast?sub_confirmation=1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#LawnCare #LawnMaintenance #Mowing #MowingGrass #LawnCareBusiness #Toro #ToroMultiforce #CubCadet #BibleStudy #Bible #Christian #Business #Entrepreneurship #Comedy #2024 #Marketing #Advertising #TipsAndTricks #Tips #Success #Yakta #YaktaMowers #YaktaOutdoor #Spring #SpringRush #FYP #Mower #NewMower #UsedMower #RouteDensity #EquipExpo #EquipExpo2024 #Echo #Stihl #RedMax #Shindaiwa #StringTrimmer #WeedWhip #GreenFrogWebDesign #WebDesign #EzraMcCarthy #Aerator #Aeration #ZAerate #Bobcat #BobcatMowers #Husqvarna #HusqvarnaGroup #HYGREENTOOL #GOMOW #ThunderLightingSupply #ChristmasLights #Christmas #Trump #DonaldTrump #PresidentTrump #ElectionDay #EZDumper #DumpInsert #StempkyNursery #Mulch #MulchInstallation #TurfNerds #Newsmax #NewsmaxTV #CarlHigbie #CharlieKirk

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with trade show industry veteran Mike Van Valey, who has spent more than 35 years in the business and over two decades running his own trade show contracting company.From selling books door-to-door in college to managing trade shows for major consumer brands, Mike shares firsthand insights into how the trade show landscape has evolved — and why so many companies are doing it wrong.You'll learn how technology, rising costs, and changing buyer behavior have reshaped the industry. Attendees no longer arrive ready to write orders on the show floor — they come to evaluate, compare, and research. That shift means your strategy needs to change too.Mike breaks down the biggest mistakes exhibitors make, including overspending on flashy booths while neglecting staffing and follow-up — and explains why the “software” (your people and process) matters more than the “hardware.”If you've ever wondered whether trade shows are still worth the investment, this episode gives you a clear, strategic answer.In today's episode of the Harvest Growth Podcast, we cover:How trade shows have changed in the digital eraWhy lighting and booth design can dramatically increase trafficThe right way to staff your booth (and how many people is too many)Why pre-show marketing can make or break your resultsThe most common post-show follow-up mistakesHow to know if a trade show is right for your businessAnd so much moreWant to connect with Mike?Visit tradeshowsolutions.net to learn more or reach out directly for guidance on improving your trade show strategy.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

Imagine that you’re so angry about a business deal gone wrong that you grab a chisel, find a slab of stone, and spend hours carving your complaint. That’s exactly what a Mesopotamian merchant did in 1750 and made sales history.  The merchant was furious because he’d been promised high-grade copper, but the final product was subpar. That angry customer complaint is now sitting in the British Museum, 4,000 years later. The tablet reads: “What do you take me for? That you treat someone like me with such contempt?” If you think dealing with issues in the sales process is a modern problem, you’re off by about four millennia. Sales Hustle Is Ancient We talk about sales like it’s a modern corporate invention. CRMs and automated sequences are new, but the art of the deal and dealing with angry customers? That's been around since humans started trading. The copper merchant in 1750 BCE wasn’t just selling copper. He was managing client expectations, handling logistics, and clearly failing at quality control. The core practices of B2B sales—promise, delivery, and relationship management—haven’t changed. 1600s: Sales Becomes a Profession Fast forward to 1600, and you see the founding of the East India Trading Companies. They were some of the first corporations that allowed people to buy shares in a business. One of the East India Trading Companies was owned by “the 17 gentlemen”—a group of wealthy investors who funded global trade expeditions. They kept spices like nutmeg, pepper, and cinnamon flowing across continents. The spices were so valuable that they were practically currency. This was B2B sales at scale. Shareholders’ expected returns. Merchants negotiated deals across continents. The stakes were massive, and so were the profits. This era established something critical to modern sellers: the separation between ownership and operation. The 17 gentlemen didn’t sail the ships or negotiate every spice deal. They hired people to do it. Sales stopped being a personal trade and became a repeatable profession with accountability structures built in. 1851: Visibility and Competition Arrive The Great Exhibition in London in 1851 was the world’s first massive B2B trade show in sales history. Thousands of exhibitors. Hundreds of thousands of attendees. A giant glass building called the Crystal Palace. Nearly 200 years later, sales pros still pack convention centers, set up booths, and fight to stand out in a sea of competitors. This is where B2B sales became visible. You weren’t just competing against one or two local merchants anymore. You were standing next to dozens of alternatives, all promising similar value. Differentiation became mandatory. Following up meant writing a letter and waiting weeks for a response. Today, if you’re not following up within 24 hours, you’re losing to competitors who are. 1957: Reach and Leverage Scale Up The first inside sales team was formed at a company called Dial America in 1957. Before that, if you wanted to sell, you hit the road. Door-to-door, city-to-city, face-to-face. Every single deal required physical presence. The telephone changed everything. Suddenly, salespeople could work virtually, reach more prospects, and close deals without leaving the office. One seller could now have 20 conversations in a day instead of three. The math of sales productivity fundamentally shifted. Fast forward to today, and inside sales is the dominant model. The tools have evolved—Zoom calls, screen shares, digital demos—but the core principle remains: you don’t need to be in the same room to build trust and close deals. From Stone Tablets to Instant Messages: Why Speed Matters Now Think about the effort that the merchant put into carving his complaint into stone. He didn’t fire off a quick email. He didn’t leave a one-star Google review. He created a permanent record that would outlive both him and the seller by thousands of years. Today, complaints are easy. Maybe too easy. A customer can blast you on LinkedIn, tank your review scores, or CC your entire executive team on an email thread—all before lunch.  Every major shift in B2B sales increased speed. Trade shows multiplied visibility. Telephones let sellers reach 20 prospects a day instead of three. Email collapsed follow-up from weeks to hours. Social media made reputation instant and permanent. In 1750 BCE, you had time to respond. Now, you have hours—maybe minutes. Each acceleration rewarded the sellers who could execute fast without sacrificing quality. The ones who couldn’t keep up disappeared. Why This Timeline Matters More Than You Think We're in another massive shift in sales history. AI, automation, predictive analytics—the pace is relentless. It's easy to think everything has changed. Zoom out 4,000 years, and the pattern emerges: speed accelerates, but the core practices stay the same. So the next time you get a harsh email from a customer, remember that stone tablet. You don't have to worry about your failure being displayed in a museum 4,000 years from now. But you do have to worry about your reputation spreading across the internet in hours. The tools change, the pace accelerates, but the rule is simple: earn trust, deliver value, and handle problems before they handle you. You just saw how history teaches that speed and execution have always mattered — and now AI is the biggest shift we've seen yet. If you want to turn the disruption into an advantage, download The FREE AI Edge Book Club Guide. 

Imagine that you're so angry about a business deal gone wrong that you grab a chisel, find a slab of stone, and spend hours carving your complaint. That's exactly what a Mesopotamian merchant did in 1750 and made sales history.  The merchant was furious because he'd been promised high-grade copper, but the final product was subpar. That angry customer complaint is now sitting in the British Museum, 4,000 years later. The tablet reads: "What do you take me for? That you treat someone like me with such contempt?" If you think dealing with issues in the sales process is a modern problem, you're off by about four millennia. Sales Hustle Is Ancient We talk about sales like it's a modern corporate invention. CRMs and automated sequences are new, but the art of the deal and dealing with angry customers? That's been around since humans started trading. The copper merchant in 1750 BCE wasn't just selling copper. He was managing client expectations, handling logistics, and clearly failing at quality control. The core practices of B2B sales—promise, delivery, and relationship management—haven't changed. 1600s: Sales Becomes a Profession Fast forward to 1600, and you see the founding of the East India Trading Companies. They were some of the first corporations that allowed people to buy shares in a business. One of the East India Trading Companies was owned by "the 17 gentlemen"—a group of wealthy investors who funded global trade expeditions. They kept spices like nutmeg, pepper, and cinnamon flowing across continents. The spices were so valuable that they were practically currency. This was B2B sales at scale. Shareholders' expected returns. Merchants negotiated deals across continents. The stakes were massive, and so were the profits. This era established something critical to modern sellers: the separation between ownership and operation. The 17 gentlemen didn't sail the ships or negotiate every spice deal. They hired people to do it. Sales stopped being a personal trade and became a repeatable profession with accountability structures built in. 1851: Visibility and Competition Arrive The Great Exhibition in London in 1851 was the world's first massive B2B trade show in sales history. Thousands of exhibitors. Hundreds of thousands of attendees. A giant glass building called the Crystal Palace. Nearly 200 years later, sales pros still pack convention centers, set up booths, and fight to stand out in a sea of competitors. This is where B2B sales became visible. You weren't just competing against one or two local merchants anymore. You were standing next to dozens of alternatives, all promising similar value. Differentiation became mandatory. Following up meant writing a letter and waiting weeks for a response. Today, if you're not following up within 24 hours, you're losing to competitors who are. 1957: Reach and Leverage Scale Up The first inside sales team was formed at a company called Dial America in 1957. Before that, if you wanted to sell, you hit the road. Door-to-door, city-to-city, face-to-face. Every single deal required physical presence. The telephone changed everything. Suddenly, salespeople could work virtually, reach more prospects, and close deals without leaving the office. One seller could now have 20 conversations in a day instead of three. The math of sales productivity fundamentally shifted. Fast forward to today, and inside sales is the dominant model. The tools have evolved—Zoom calls, screen shares, digital demos—but the core principle remains: you don't need to be in the same room to build trust and close deals. From Stone Tablets to Instant Messages: Why Speed Matters Now Think about the effort that the merchant put into carving his complaint into stone. He didn't fire off a quick email. He didn't leave a one-star Google review. He created a permanent record that would outlive both him and the seller by thousands of years. Today, complaints are easy. Maybe too easy. A customer can blast you on LinkedIn, tank your review scores, or CC your entire executive team on an email thread—all before lunch.  Every major shift in B2B sales increased speed. Trade shows multiplied visibility. Telephones let sellers reach 20 prospects a day instead of three. Email collapsed follow-up from weeks to hours. Social media made reputation instant and permanent. In 1750 BCE, you had time to respond. Now, you have hours—maybe minutes. Each acceleration rewarded the sellers who could execute fast without sacrificing quality. The ones who couldn't keep up disappeared. Why This Timeline Matters More Than You Think We're in another massive shift in sales history. AI, automation, predictive analytics—the pace is relentless. It's easy to think everything has changed. Zoom out 4,000 years, and the pattern emerges: speed accelerates, but the core practices stay the same. So the next time you get a harsh email from a customer, remember that stone tablet. You don't have to worry about your failure being displayed in a museum 4,000 years from now. But you do have to worry about your reputation spreading across the internet in hours. The tools change, the pace accelerates, but the rule is simple: earn trust, deliver value, and handle problems before they handle you. You just saw how history teaches that speed and execution have always mattered — and now AI is the biggest shift we've seen yet. If you want to turn the disruption into an advantage, download The FREE AI Edge Book Club Guide.

From global trade shows to major tariff and trade developments, ABC's Global Technical and Regulatory Affairs team breaks down what matters most in highlights from their February Global Update. Tune in to this Almond Byte episode for key takeaways on international market access, evolving trade agreements, and why global engagement remains critical for U.S. almonds.

Summary Book a Strategy Call In this episode of Leadership on the Links, Meredith Otero and Mitch Rupert dive into a candid recap of the GCSAA 2026 Conference and Trade Show in Orlando. Fresh off the heels of an incredible week, they reflect on the exponential growth Bloom Golf Partners has experienced over the past 12 months and how it transformed every conversation on the trade show floor. From sold-out education sessions to meaningful booth visits, Meredith and Mitch discuss what made this year feel so different—intentional connections, industry recognition, and the pride of watching their team shine. They also touch on workforce trends, the critical need for equipment managers, and the power of developing talent from within. What You'll Learn Why intentional networking and consistent marketing efforts lead to more meaningful conference conversations How Bloom Golf Partners' growth over 12 months shifted booth visits from "What do you guys do?" to purposeful engagement The current workforce crisis facing equipment managers and why this trade skill offers incredible career potential Why developing talent from within—whether from your own staff or the local community—is key to solving hiring challenges How team balance and individual strengths create a winning dynamic at industry events The importance of stepping outside your comfort zone for speaking engagements and professional growth     Timestamps 00:00 – Introduction and post-conference exhaustion  00:42 – Overview of the GCSAA 2026 Conference and Trade Show  01:06 – Team photos, Disney fun, and the famous Sunday sundae  02:48 – Mitch's comparison: What felt different from last year  04:55 – Nonstop booth traffic and meaningful conversations  05:28 – Meredith's takeaway: Intentional visits and genuine connections  07:52 – Feeling rejuvenated, not drained, after a full week  09:23 – Mitch's sold-out education session and key takeaways  11:24 – The equipment manager workforce crisis and aging out of the profession  12:43 – Career potential in trade skills and equipment management  14:51 – Mary's speaking debut and overcoming presentation nerves  16:19 – Mitch's first speaking engagement at Union League and lessons learned  17:56 – Meredith's upcoming speaking opportunity at Club Managers  18:38 – Team dynamics, balance, and playing to individual strengths 1 9:21 – Plans for future events and getting the whole team together   Links Mentioned Bloom Golf Partners Website: https://www.bloomgolfpartners.com GCSAA Conference & Trade Show: https://www.gcsaa.org  Club Managers Association of America (CMAA): https://www.cmaa.org  

Networking That Actually Converts Trade shows and conferences can be either a budget drain or a growth accelerator—depending on how you prepare. Colin C. Campbell and Michael Gilmour share the exact pre-event, on-site, and post-event plays that turn visibility into meetings, meetings into deals, and one weekend of travel into weeks of marketing. Hosts: Michael Gilmour, Colin C. Campbell

Dynasty trade season is in full swing, and Garret Price teams up with Andrew Mott to break down real trade submissions from the Nerd Herd. From Bijan Robinson valuation debates to navigating the 2026 rookie draft class, this episode delivers actionable advice on when to hold your studs and when to cash in for future assets. The debate over Bijan versus the 1.02 and 1.03 picks highlights a critical truth: in ten team leagues, superstars matter more than depth. While Fernando Mendoza and top wide receivers like Carnell Tate offer value, they're still percentage chances compared to a proven RB1. Context matters for rebuilding rosters, but best player available usually wins. Josh Allen remains the crown jewel in superflex leagues, even with tempting packages featuring Baker Mayfield, Drake London, and Davante Adams. The 2027 draft class hype continues building, making it an excellent time to trade 2026 picks for future first rounders. Check the dynasty rankings to see where these players stack up. Garrett Wilson emerged as a value target at the 1.09 and 1.11 price point, while Breece Hall paired with Ricky Pearsall and a 2027 first creates compelling upside for dynasty managers willing to move off CeeDee Lamb. Start Using the Film Room Today! FastDraft: Download and deposit $10 using code NERDS on the FastDraft app and join your first draft to be eligible for a free one-year full bundle membership at Dynasty Nerds (new members only). FastDraft will match your deposit up to $50. Draft best ball teams in under 5 minutes! FFPC: New Users: Use promo code NERDS for $25 off your first FFPC Orphan Team! 00:00 Start 01:16 Bijan Robinson Trade 03:40 Josh Allen Trade 07:22 Jahmyr Gibbs Trade 10:58 Trade Value of 1.02 14:03 Justin Jefferson and De'Von Achane Trade 21:15 CeeDee Lamb Trade 24:55 2026 Pick vs 2027 Pick 30:47 Trading 1.09 32:27 2026 Pick Value for Garrett Wilson Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin Paulson talks about Outdoor Story Telling, Tradeshows, Hunting, and more Episode Summary Kevin Paulson joins Rick Saez to talk about growing up in a U.S. Forest Service family, how hunting shaped his life, and the path that led him from guiding and outfitting to founding HuntingLife.com and later stepping into the role of Executive Director at AGLOW Outdoors. Kevin breaks down what "authentic" outdoor media really means today, why podcasting is exploding, how AI will challenge creators, and why every creator needs to start building an email list now. He also shares how AGLOW conferences and media camps work, why networking is everything, and what gear he's most excited to test this year. In This Episode, You'll Hear Kevin's upbringing around public lands and the Forest Service (and how it shaped his values) Hunting "in his dad's hip pocket" starting at age five Why he launched HuntingLife.com (and how the 2007–2009 economy forced a pivot) What AGLOW is, why it matters, and how it evolved from local newspaper columns to modern creators Why authenticity + trust beats "information" (especially in an AI-driven content world) The biggest threat in outdoor media: AI "slop content" and the fight for attention The most underrated asset: your email list Why niche audiences ("100 true fans") often beat massive reach Kevin's "year of the coyote" and what predator control looks like on working ranch land OutdoorHive.com: a job resource built specifically for the hook-and-bullet + trade show industry Gear, books, and advice for new outdoor communicators Memorable Quotes "Connection and authenticity—at the end of the day—that's what wins." "It's more important to have an audience of a hundred that loves you than a hundred thousand that may or may not pay attention." "Begin tomorrow… building your own mailing list." "Proximity is power—be in the room with the people doing the things." Resources & Links Mentioned HuntingLife.com OutdoorHive.com: AAGLOW Organizations mentioned: Backcountry Hunters & Anglers, RMEF, Ducks Unlimited, NWTF, SCI, POMA, OWAA Books Kevin mentioned: The Old Man and the Sea (Hemingway) A Sand County Almanac (Aldo Leopold) Peter Ryan titles, including The Hunting Life and Wild South (as referenced in the interview) About Kevin Paulson Kevin Paulson is a lifelong outdoorsman, entrepreneur, and advocate for hunting and conservation. He's the founder of HuntingLife.com, creator of OutdoorHive.com, and serves as the Executive Director of AGLOW Outdoors, one of the oldest hook-and-bullet media organizations in the industry. Connect with Kevin Social: @HuntingLife (most platforms) Kevin Paulson LinkedIn  Email: kevin@atglowoutdoors.com kevin@huntinglife.com kevin@outdoorhive.com Sponsor / Partner With the Show Hey there, adventure crew—want to reach 4,000+ outdoor lovers each week? Promote your brand, product, destination, or project to an audience of campers, hikers, and adventure travelers. Email Rick: rick@ricksaez.com Facebook   Instagram Love the show? Subscribe, rate, review, and share! I'd love to hear your feedback about the show! You can contact me here: rick@ricksaez.com

In this episode, I sit down with Wendy Campbell, VP of Sales at Jage Media. The team behind some of the most important cannabis trade shows in the industry. We talk about why trade shows still matter in cannabis. Even when everything feels digital, Wendy breaks down the three main types of trade shows. And explains how each one serves a different business goal from writing orders, to staying relevant to meeting the right people at the right time. We also dig into how the cannabis industry has changed. Funding has been tight, so brands and retailers are no longer chasing capital first. Instead, they are focused on being smarter with every dollar they spend via long term relationships. Wendy explains how they make events valuable to the business that attend them. We cover the psychology of why trade shows helped  build relationships that simply don't happen online. Finally, we talk about the fast growth of hemp beverages and how trade shows help normalize cannabis for everyday people. Education keeps coming up as the market brings in new consumers. Educating buyers, staff, and consumers is still critical to long-term growth. Wendy shares why she remains optimistic about the future of cannabis and hemp, even when headlines feel negative. If you are a cannabis business owner, investor, or service provider, this episode will help you understand where to show up, why it matters, and how to think long-term about growth.

In this episode of Take Dat Wit You, Mark Followill and Brian Dameris break down the Mavericks trade of sending Anthony Davis to Washington. They breakdown everything the Mavericks received in return including both players and picks. They get into how this sets up the team's trajectory for the rest of the year, and why it positions Dallas for long‑term success. The conversation also turns toward the future as they discuss how the franchise is fully committed to building around rising star Cooper Flagg.

Pool Pros text questions hereIn this episode of the Talking Pools podcast, hosts Steve and Wayne discuss the ongoing trade show season in the pool industry, the impact of weather on attendance, and the importance of insurance and liability considerations for pool service professionals. They share personal anecdotes and insights about navigating trade shows, the significance of networking, and the challenges of managing liability in pool services, especially concerning diving boards and hillside pools.TakeawaysTrade shows are crucial for networking and education in the pool industry.Weather can significantly impact attendance at trade shows, but it's not the only factor.Insurance coverage is essential for pool service professionals to protect against liability.Diving boards and slides pose significant risks and require careful management.It's important to have clients sign hold harmless agreements for risky features.Trade shows can be expensive, but they offer valuable opportunities for learning and connection.Understanding the nuances of insurance can save professionals from costly claims.Networking at trade shows can lead to long-term industry relationships.The timing of trade shows is often influenced by economic factors and industry schedules.Attending trade shows requires planning to maximize benefits and minimize costs.Sound bites"Trade show season is well underway.""It's all about the money.""Insurance claims can be costly."Chapters00:00 Trade Show Season Insights17:06 Navigating Pool Inspections and Liability24:43 Navigating Legal Risks in Pool Service25:43 Understanding Liability with Diving Boards and Slides28:16 Risk Management Strategies for Pool Service Providers29:28 The Importance of Communication with Clients29:54 Trade Shows: Opportunities and Challenges33:55 The Evolution of Trade Show Costs36:52 Feedback and Interaction at Trade Shows38:23 Maximizing Value from Trade Show Attendance41:59 Common Pool Maintenance Challenges47:58 Conclusion and Listener Engagement LaMotte CompanyLaMotte Company is a leading manufacturer of water quality testing products & pool test kitsCalifornia Pool AssociationPool Industry Trade OrganizationCMAHCThe Council for the Model Aquatic Health Code promotes health & safety at public swimming poolsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

On today's Extra, Birthdays, King & Queen, & a tech trade show Learn more about your ad choices. Visit podcastchoices.com/adchoices

Have you ever looked at a big brand's event partnerships and wondered what actually makes them work... beyond the logos and budgets?In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you inside how Lenovo thinks about event strategy through the lenses of partnerships, scale, and standing out in crowded environments.Hear them unpack:✅ Why most partnerships default to logo placement and what differentiates the ones that feel genuinely collaborative✅ How Lenovo approaches partner-led events as long-term strategic levers, not one-off collaborations✅ How large-scale activations (including sponsorships like FIFA) are evaluated for relevance not just reachIf you've wondered how big brands avoid becoming bloated, unfocused, or overly tactical with events, this episode offers a grounded, inside look at what intentional event strategy really looks like in practice.---------------------------------- Connect with Jon WolffLinkedIn: https://www.linkedin.com/in/jondwolff/Connect with Mandy GlenwrightLinkedIn: https://www.linkedin.com/in/mandy-glenwright/Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   Company: https://rockwayexhibits.com/    

In this episode of The Kula Ring, Jeff White and Carman Pirie sit down with Cody Warner, Commercial Vice President and Board Member at Deep Trekker, to explore how the company evolved its go-to-market strategy as both the market and its customers matured. Cody shares Deep Trekker's journey from hustling at trade shows with water tanks and on-the-floor sales to building highly targeted micro events focused on real-world demonstrations, training, and education. The conversation dives into digital thought leadership, customer-led case studies, community building, and why experiential marketing can outperform traditional trade shows, especially in complex B2B, B2G, and defense markets.

Danielle R. Harris shares marketing insights live from a trade show event with a client. This episode touches on pivoting, enhancing your message, and the importance of positioning. Learn more about The Blueprint, my three-month one-on-one program, where we study what's working and build a content approach that leads to applications.You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.Follow on Instagram at @Danielle.R.Harris. Follow on LinkedIn

In this episode of Trade Show Talk, host Danica Tormohlen speaks with Peter Lewis, Chief Commercial Officer of South by Southwest (SXSW). They discuss Peter's journey from an administrative assistant to a key leader in one of the world's most influential cultural gatherings. The conversation covers the challenges and opportunities SXSW faces as it prepares for its 40th anniversary, including venue changes, economic impact, brand partnerships, and international expansion. Peter shares insights on building a strong team, creating unique experiences, and the importance of community engagement in the event industry.   In our monthly advocacy update, we talk with Tommy Goodwin, Executive VP for the Exhibitions and Conferences Alliance. We discuss the reauthorization of the Terrorism Risk Insurance Act, which is crucial for event organizers. The conversation also touches on international travel challenges, including the visa bond program and proposed social media requirements for visa waiver countries. U.S. Customs and Border Protection is taking comments about the social media requirements proposal through February 9. Email CBP here. Registration for ECA's Legislative Action Day is now open, and trade show professionals can register here.    Peter Lewis bio  Peter Lewis serves as Chief Commercial Officer at SXSW, where he leads the commercial strategy and execution across partnerships, customer success, content, communications, sales, marketing, and growth markets. He oversees teams that design and deliver festival experiences, partner programming, brand activations, global sponsorships, and go-to-market operations, ensuring the forward-thinking community that comes to SXSW is deeply engaged and connected. Peter joined SXSW in 2009 and has played a key role in expanding its commercial and creative reach, both in Austin and around the world.  Chapters  00:00 Introduction to Trade Show Talk  02:07 Meet Peter Lewis: The Visionary Behind South by Southwest  05:04 Peter's Journey: From Admin to Chief Commercial Officer  07:08 Building a Strong Team for Success  08:18 Exciting Plans for South by Southwest 2026  11:11 Navigating Venue Challenges: A New Era for South by Southwest  14:20 Creating Unique Experiences in Austin  18:12 Economic Impact of South by Southwest  19:21 Brand Partnerships and Activations  22:22 The Evolution of Brand Engagement  24:25 Celebrating 40 Years of Innovation  25:51 International Expansion: South by Southwest Goes Global  28:56 The Secret Sauce of South by Southwest  30:25 The Importance of Community and Connection  32:13 Panel Picker: A Platform for New Voices  34:23 Innovative Sessions and Programming  36:03 The Role of Penske Media Corporation  38:12 Surreal Moments in South by Southwest History  40:13 Unexpected Discoveries and Breakout Bands  43:50 Staying Creative and Avoiding Burnout  45:29 Conclusion and Future Insights  Bio: Tommy Goodwin, Executive Vice President for the Exhibitions & Conferences Alliance Tommy Goodwin is Executive Vice President for the Exhibitions & Conferences Alliance (ECA), the advocacy association for the business events industry. In this role, he leads ECA's work on behalf of the interconnected ecosystem of exhibitors, event and meeting organizers, suppliers, venues, and destinations that comprise the global business events landscape. Prior to joining ECA, Tommy spent more than 20 years working for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute. Recognized by The Hill in its list of association "Top Lobbyists" every year since 2020, Tommy has also received several industry awards including: CEO Update/Association Trends: Leading Association Lobbyist (2023) American Society of Association Executives (ASAE): ASAE Fellow (2022) DCA Live: Association Innovation Leader (2022) Trade Show news Network: Industry Support Award (2022) MeetingsNet: Changemaker (2022) Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as immediate past president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. Sponsor This episode is brought to you by The Citywide Track powered by TSNN at Connect Spring Marketplace.   Planning citywide events that span multiple venues and thousands of attendees? Connect Spring Marketplace has the solution you've been looking for.  April 14th through 16th at the Kentucky International Convention Center, Connect Spring Marketplace features the exclusive Citywide Track powered by TSNN—where buyers planning true citywide programs meet the suppliers equipped to handle that scale.  This isn't your typical sourcing event. The Citywide Track brings together qualified decision-makers who generate over 1,000 room nights, utilize 100,000+ square feet of space, and have the authority to negotiate partnerships on the spot.  Whether you're planning association conferences, corporate events, or entertainment programs that take over entire destinations, this is where those complex conversations happen face-to-face with the right partners.  Trade Show Talk listeners who qualify for the citywide buyer track get exclusive access with discount code DT1 for 50% off your refundable registration.  Connect Spring Marketplace: Where citywide events find their perfect match.  If you are a supplier interested in learning more about partnering, email:  sales@connectmeetings.com 

Jake and Ryan go over what to expect from us at the Hunt Expo, and the new Korax rifle line, as well as the new S2H scope. ➡️ SHOOT2HUNT

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about the power of intentional morning routines and why letting social media hijack your day can hurt focus and productivity. They also explore how trade shows can still be a powerful marketing tool when done right and why creating curated merch kits helps brands build stronger connections with their audience. A practical conversation about habits, strategy, and smarter branded merchandise.

In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Emerson Pagel of ABC Supply and Amanda Fields from RCAW to talk about how regional trade shows help contractors gain a competitive edge. They explore the value of hands-on learning, real conversations with manufacturers and education designed for both crews and owners. From skills competitions and networking to focused training and business-building sessions, this episode breaks down why showing up can make a real difference for roofing businesses. Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up     Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss     #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry  #RCAW

It's been a minute since Rocky Stockdale has joined on the show, and if you have travelled to any Trade Shows over the last couple years, you've probably met Rocky at The BlueBird Waterfowl Booth.  Sit back and relax as we hit on some of the biggest topics in the industryu Surround yourself with good people, and good things will happen. Sit back and relax. Looking for new products? Visit Canadian Waterfowl Supplies: https://www.canadianwaterfowlsupplies...  @CanadianWaterfowlSupplies Looking for some Punisher Swag? Visit www.punisherwaterfowl.com A huge thank you to our show sponsors: Real Geese Decoys : https://webfootdecoys.com/                                      @realgeesedecoys Rig em Right:  https://rigemright.com/                            @RigEmRightWaterfowl   Pitboss Waterfowl: https://pitbosswaterfowl.com/                                     @JeffCoats   Have ideas for a topic? Know someone who would be a good guest? Have questions about the show? Reach out on social media: Instagram : www.instagram.com/punisherwaterfowl (   / punisherwate..  )               @punisherwaterfowl Facebook : www.facebook.com/punisherwaterfowl (   / punisherwater..  ) #PunisherWaterfowl #podcast #waterfowl   #Waterfowl #VeteranOwned #Podcast #DuckLanderCalls #duckhunters #duckcalls

Everyone overthinks rookie picks… and dynasty managers pay for it every year. On this episode of All Gas Trade Show (AGTS), we're digging into 2026 rookie pick tiers, how and why those picks tend to rise over time, and where veteran values quietly leak as managers chase certainty.

SPONSORS: 1) GHOST BED: Get an extra 10% off already-great prices at https://GhostBed.com/julian with promo code JULIAN. JOIN PATREON FOR EARLY UNCENSORED EPISODE RELEASES: https://www.patreon.com/JulianDorey (***TIMESTAMPS in description below) ~ Ryan Niddel is the CEO of Diversified Botanics. He is a egalized dr*g market expert who has spoken out about the 7-OH opioid problem in America. RYAN's LINKS: X: https://x.com/Ryan_Niddel IG: https://www.instagram.com/thegenxgentleman/ COMPANY: https://diversifiedbotanics.com/ FOLLOW JULIAN DOREY INSTAGRAM (Podcast): https://www.instagram.com/juliandoreypodcast/ INSTAGRAM (Personal): https://www.instagram.com/julianddorey/ X: https://twitter.com/julianddorey JULIAN YT CHANNELS - SUBSCRIBE to Julian Dorey Clips YT: https://www.youtube.com/@juliandoreyclips - SUBSCRIBE to Julian Dorey Daily YT: https://www.youtube.com/@JulianDoreyDaily - SUBSCRIBE to Best of JDP: https://www.youtube.com/@bestofJDP ****TIMESTAMPS**** 0:00 – Intro 1:34 – Rocco Vargas, Ryan's Background, Diversified Botanics, Kratom, FDA, Safety Issues 13:29 – FDA “Safety” Process, DEA Scheduling Threat, $1M Product Destruction, "Wild West" 23:55 – Post-DEA Future, System Failures, FDA Barriers, LLM + Blockchain Solutions 34:01 – Supplement Industry Problems, Untested Products, Market Cycles, Post-COVID Dynamics 45:00 – Why Kratom Isn't an Opioid Replacement 55:48 – 7-OH Potency, Addiction Risk, Bioavailability, Kratom vs 7-OH Confusion 01:05:16 – Trade Shows, Smoke Shops, Mass Market Access, FDA Classification Issues 01:14:42 – Ethics, FDA Failures, Regulation Gaps, Lawsuits, Bioavailability Interactions 01:25:06 – Blockchain Validation, Transparency, COA Verification 01:39:08 – Ledger Systems, Simulation Theory 01:45:34 – 7-OH Regulation Debate, Prohibition vs Control, Opium Epidemic Parallels 01:52:57 – Potency Arms Race, Best Friend's Overdose 02:01:38 – Addiction Crisis, FDA/HHS, RFK Talks, Cartel Surveillance 02:10:14 – CCP, Cartels, Russians, Money Laundering Networks 02:21:34 – Corruption, Global Networks, Acceptance of Risk w/ Cartels & China 02:35:37 – Future Model, Research Studies, NSF Approval, Market Structure 02:47:52 – Ryan's Work CREDITS: - Host, Editor & Producer: Julian Dorey - COO, Producer & Editor: Alessi Allaman - https://www.youtube.com/@UCyLKzv5fKxGmVQg3cMJJzyQ - In-Studio Producer: Joey Deef - https://www.instagram.com/joeydeef/ Julian Dorey Podcast Episode 376 - Ryan Niddel Music by Artlist.io Learn more about your ad choices. Visit podcastchoices.com/adchoices

Karl and Erum sit down with Amy Trejo and Jose Carlos Garcia Garcia from Procter & Gamble to uncover how one of the world's largest consumer goods companies is leveraging biotechnology to innovate at unprecedented scale. Founded 189 years ago as a bio-waste upcycling partnership between a candle maker and a soap maker, P&G has always been rooted in biomaterials innovation—from pioneering laundry enzymes in the 1960s to developing cold water enzyme technologies that have saved billions in energy costs. Amy and JC reveal what makes biotech innovations stick in the marketplace (hint: it's all about performance), share candid advice for startups hoping to partner with P&G, and explain why the company views biotech as a critical enabler of both sustainability and superior consumer experiences. They discuss common misconceptions about working with large CPG companies, the importance of reducing ideas to practice, and how P&G's connect-and-develop model creates win-win partnerships that can impact billions of consumers worldwide. Whether you're a biotech founder, investor, or enthusiast curious about how innovative materials make it from lab to everyday products, this conversation offers rare insights into the intersection of consumer goods, biotechnology, and global scale manufacturing.Grow Everything brings the bioeconomy to life. Hosts Karl Schmieder and Erum Azeez Khan share stories and interview the leaders and influencers changing the world by growing everything. Biology is the oldest technology. And it can be engineered. What are we growing?Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.messaginglab.com/groweverything⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Chapters:(00:00:00) - Introduction and Opening Remarks(00:01:00) - Erum's Article on Industrial Biomanufacturing for Lichen Ventures(00:04:00) - The Vision of Boom Towns and Interplanetary Innovation(00:07:00) - Introduction to Amy Trejo and JC Garcia Garcia from P&G(00:11:00) - Amy and JC's Backgrounds and Roles at P&G(00:13:00) - Biotech Innovations Throughout P&G's 189-Year History(00:19:00) - What Makes Biotech Innovations Stick: Performance Over Everything(00:22:00) - Biggest Misconceptions About Partnering with Large CPG Companies(00:29:00) - How to Approach P&G: Show Product, Generate Data, Demonstrate Performance(00:31:00) - The Power of Reapplication Across Product Categories(00:35:00) - Successful Biotech Partnerships: SK-II, Align, New Chapter, Base Camp Research(00:39:00) - What Catches P&G's Attention at Conferences and Trade Shows(00:42:00) - The Role of Storytelling in Biotech Innovation and Consumer Engagement(00:47:00) - Five-Year Vision: The Future of CPG and Biotech Partnerships(00:49:00) - One Piece of Advice for Biotech Innovators: Reduce Ideas to Practice(00:52:00) - Quickfire Questions with Amy and JC(00:53:00) - Closing Thoughts: Impacting Billions of Lives Through Partnership(00:54:00) - Karl and Erum's Recap and Key TakeawaysLinks and Resources:Procter & Gamble (P&G)P&G Connect + DevelopP&G PartnershipsStellar: A World Beyond Limits and How To Get ThereIndustrial Biomanufacturing Needs Its Manhattan Project Moment by Erum Azeez Khan107. Glow Big or Go Home: Andy Bass's Journey with Glowing Oceans17. Beauty and the Biome with Jasmina Aganovic of ArcaeaTopics Covered: biotech, industry, biomanufacturing, bioprocessing, agriculture, agritech, strain engineering, biotech R&D, feedstocks, chemical engineering, bioengineeringHave a question or comment? Message us here:Text or Call (804) 505-5553 Music by: Nihilore Production by:  Amplafy Media

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman share lessons from the PPAI Expo, often called the trade show of trade shows. They break down what clients can learn from the biggest event in branded merch, why activations were the dominant trend on the show floor, and how clearly defining your ideal customer leads to better merchandise and marketing decisions. The Product of the Week is the 24 Can Cooler Tote, a practical and versatile item for events, gifting, and promotions.

Join the Alabama Cattlemen's Association March 6–7 in Mobile for the 83rd Annual ACA Convention and Trade Show. This episode previews two days of education, networking, youth contests, and the largest beef industry trade show in the state of Alabama— all happening in Mobile. Attendees can expect top networking opportunities, association business and awards, and evening events like the Buckles & Bids and Cattlemen's Heritage Banquet. Learn more and explore opportunities NOW to lock in your early bird pricing: https://cvent.me/AK74OL

Joel Bauer stands tall in the legendary hall of trade show performers and motivational speakers. More than an entertainer, Joel provides information to potential clients through his unique and boisterous approach of commanding attention at trade shows making him a fusion of both entertainment and information making him that ultimate “infotainer.” Love him or hate him, there is no denying his financial success that he has derived from the industry and from teaching others how to find success, too. He spoke at MAGIC Live among so many other places and he offers these gifts to you!Video Sampling From Dozens Of My Television Appearances: https://vimeo.com/infotainer/review/27267707/c9ca88fa42 Watch Five Minute Of Proof From My Past On Trade Show Floors: https://vimeo.com/infotainer/review/126403524/1378c5a9db You may truly enjoy this NEVER released footage of me lecturing on my Trade Show process and success for over two decades at a MagicLive Magic Convention: https://vimeo.com/infotainer/review/136051637/7e3669c48f If you want to cut to the most significant 100 minutes revealing precisely how I CREATED the CROWDS, CONVEYED COMPANIES CUSTOM MESSAGES, AND COLLECTED RECORD LEAD GENERATION – Watch This Edited Section: https://vimeo.com/infotainer/review/142451020/4f20e464b8 View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize Here is one of his books for free download that will teach you both magic and business at the same time! My best selling book: https://we.tl/5t3SF9SVfE His Best Selling Book On The Business Of Magic (Electronic Download): Hustle, Hustle – The Business Of Magic https://we.tl/DAg3jcHEtIClick Here to a link to “It Takes Guts Dammit” by Paul Diamond. It is a short booklet, but full of real gold, including audio. Download this podcast in an MP3 file by Clicking Here and then right click to save the file. You can also subscribe to the RSS feed by Clicking Here. You can download or listen to the podcast through Pandora and SiriusXM (formerly Stitcher) by Clicking Here or through FeedPress by Clicking Here or through Tunein.com by Clicking Here or through iHeart Radio by Clicking Here. If you have a Spotify account, then you can also hear us through that app, too. You can also listen through your Amazon Alexa and Google Home devices. Remember, you can download it through the iTunes store, too. See the preview page by Clicking Here.

Dr. Jamie Meyer joins us to share some industry experiences regarding his experience running trade shows, a stint in private equity, his time at GM and as a writer, plus more. Take your build up a whole new level with 6XD Gearbox: https://6xdgearbox.com Code "Minnoxide5" for 5% off High Performance Academy: https://hpcdmy.co/Minnoxide Use code "MINNOX" for 55% off ANY course Use Code "MINVIP" for $300 of the MINVIP Package Tuned By Shawn: https://www.tunedbyshawn.com Code "Minnoxide" for 5% off! MORE BIGGER Turbo T-Shirts:  https://www.minnoxide.com/products/more-bigger-t-shirt  

On this episode, Daniel Murphy, founder of Alcove Media, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes. In this conversation, Daniel breaks down why most trade shows […] The post Trade Show ROI Explained: Lead Generation, Sales Strategy, and Follow-Up first appeared on Composites Weekly. The post Trade Show ROI Explained: Lead Generation, Sales Strategy, and Follow-Up appeared first on Composites Weekly.

Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust.And yet, many event programs are still planned and measured like isolated moments. So it's no surprise they struggle to earn long-term credibility.In our first live episode of 2026, Matt sits down with MacKenzie Grant (Senior Director of Marketing, Experiences at Enverus) to unpack what changes when events are designed as part of a broader go-to-market strategy—one that supports the full buyer journey, aligns teams, and connects creativity directly to business outcomes.Rather than focusing on aesthetics or one-off wins, the conversation explores:✅ How event programs gain momentum when they're integrated across sales, marketing, and customer teams✅ Why creativity thrives when accountability is shared, not imposed✅ Where AI actually helps event teams extend impact (without stripping away trust or human connection)This isn't about adding more to your plate. It's about finally making sense of how events fit into the work you're already doing.Join us live to rethink how events support growth—before the next show gets planned the same way as the last one.----------------------------------Connect with MacKenzie GrantLinkedIn: https://www.linkedin.com/in/mackenziemgrant/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/ 

On this episode, Daniel Murphy, founder of Alcove Media, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes. Daniel breaks down why most trade shows fail to... The post 263: Trade Show ROI Strategies: How to Turn Booth Traffic into Business first appeared on Cast Polymer Radio.

Have questions, feedback, or thoughts on the show? We want to hear from you! Click on this link to send us a text message. GEAPS Exchange 2026: What to Expect — and How to Get the Most ValueEvery year, there's one time when the global grain community gathers in one place to learn, connect, and solve real-world challenges together. In this special episode, Jim Lenz is joined by Bob Horvat, current GEAPS Board President, to spotlight GEAPS Exchange 2026—the premier event in the grain and grain processing industries.Bob shares why Exchange exists, why it still matters, and how both first-time and returning attendees can get maximum value—from education and Innovation Stations to the Expo Hall, special events, and the relationships that continue long after the show ends.With 319,950 square feet of Expo Hall, 400+ exhibitors, Innovation Stations, and 45+ hours of education across five tracks (Processing, Maintenance, Grain Operations, Safety, and Employee Development/Leadership), Exchange is designed to bring practical learning and problem-solving to every role in the industry.In this episode, you'll learn:Why GEAPS Exchange exists—and how it supports the GEAPS mission to champion, connect, and serve the global grain industryThe value of Exchange for operations, maintenance, safety, processing, and leadership rolesWhat “real-world education” looks like at Exchange (sessions, demonstrations, and interactive learning)How to approach the Expo Hall like a pro—especially with 400+ exhibitorsThe community-building events that make Exchange feel like your extended grain industry familyWho should attend (hint: everyone) and how to plan for maximum return on time and investmentKey event details, pricing context, and practical tips to attend with your teamHighlights discussedEducation formats: classroom sessions, Innovation Stations demos, and interactive learning (including safety-focused experiences)Five education tracks: Processing, Maintenance, Grain Operations, Safety, Employee Development (Leadership)Networking & special events: First-Timer/International events, Get Acquainted Party, Welcome Reception, Fun Run/Walk, Cornhole Tournament, Grain Merchandisers Networking Event, and Music BingoWhy Exchange energizes people and sends them home with:renewed enthusiasm,new ideas,knowledge to apply, andnew connections—people to call when you need helpKey details to rememberGEAPS Exchange 2026 WebsiteFebruary 21–24, 2026Kansas City Convention Center400+ exhibitors45+ hours of educationInnovation Stations and live demonstrationsOne of the biggest values of Exchange: the people you meet—and the problems you solve togetherGrain Elevator and Processing Society champions, connects and serves the global grain industry and its members. Be sure to visit GEAPS' website to learn how you can grow your network, support your personal professional development, and advance your career. Thank you for listening to another episode of GEAPS' Whole Grain podcast.

Trade show season is here. And whether you're there showing your brand, walking the show floor to buy for your store, or watching from your phone dreaming of getting there, this episode will help you make the most of it.Originally aired in February 2024, this conversation got such great feedback that I had to bring it back. The strategies are still just as relevant because they go beyond trends and into what actually drives retail growth this time of year.In this episode, I'm diving into:How to follow up with buyers after a trade show (and the #1 mistake most brands make)Creative ways to stay on buyers' radars - even if you're not at the showA simple way for buyers to maximize their open-to-buy budget and avoid overbuyingHow to use trade show season as an opportunity for connection—not just transactionsWhether you're a product-based brand or a buyer, you're going to leave this one with fresh ideas and smart strategies to make this season work for you.Mentioned in this episode: → Want more pitch strategy? Grab the Buyerside Pitch Kit HERELet's turn trade show season into growth season!Enjoy the chat. LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampNEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE2) Explore private mentorship with Kristin HERE (limited spots available)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE' HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Welcome back to the All Gas Trade Show (AGTS) with Gabe (@iGabe_FF) and Ty (@TyDeclare44). With the offseason officially underway, we're digging into real dynasty trades from the DDFFB community that show how managers are recalibrating rosters, weighing risk vs. reward, and reacting to new information — including the George Kittle Achilles injury fallout. On this episode: How to think about offseason risk tolerance Valuing injured players vs. insulated production When making a bet makes sense — and when patience pays Separating smart recalibration from unnecessary churn Every trade comes straight from the DDFFB community Thank you for checking out the Podcast, be sure to follow and comment if you have any questions, we are always happy to answer any. For Access to our Premium Tools (Trinity, WAR & More) & Discord Community https://ddfantasyfootball.com/subscriptions/ Subscribe to the Youtube Channel DDFFB https://www.youtube.com/@DDFFB Sub to the Wake up YT Channel: https://www.youtube.com/channel/UCaIJqSepjl-eZ2YEaaLciFA Subscribe to Ray's Channel: https://www.youtube.com/@RayGQue Check out All of Ray's Articles at Yahoo!: https://sports.yahoo.com/author/ray-garvin/ Follow Ray on Bleacher Report: https://br.app.link/7ExIDsWfHVb Follow us on Twitter: https://x.com/destinationdevy Become a Member on Youtube for access to the Dynasty Deal Show Live, Destination Chill and other member benefits, like priority reply to comments and unique badges and emojis: https://www.youtube.com/channel/UCV84gHvtBMXxzN9ZPI9XHfg/join Learn more about your ad choices. Visit megaphone.fm/adchoices

A clear brand identity doesn't just shape messaging—it drives real-world results. In this episode, Julie Parsons, Co-Founder and Managing Director of District Marketing Group, shares how thoughtful brand strategy and early trade show planning create more engaging, memorable experiences.Register for PACK EXPO East today!

Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things.  One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spanish. These products feel thoughtful, inclusive, and genuinely joyful.  In this episode, Isabella shares what it's been like growing her business since she launched in 2020 while also navigating some really big personal shifts. We're talking about becoming a mom recently, moving from San Diego to Los Angeles, and continuing to lead a growing team remotely. We also talk about building products that resonate across cultures, managing that remote team we mentioned, and the opportunities that have helped bring Isabella's work into big box retailers like Target and HomeGoods. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.  Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the waitlist, and you'll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/425  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things.  One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spanish. These products feel thoughtful, inclusive, and genuinely joyful.  In this episode, Isabella shares what it's been like growing her business since she launched in 2020 while also navigating some really big personal shifts. We're talking about becoming a mom recently, moving from San Diego to Los Angeles, and continuing to lead a growing team remotely. We also talk about building products that resonate across cultures, managing that remote team we mentioned, and the opportunities that have helped bring Isabella's work into big box retailers like Target and HomeGoods. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.  Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the waitlist, and you'll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/425  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

This is The Digital Story Podcast 1,034, Jan. 13, 2026. Today's theme is, "Get Your Photo Trade Show on in 2026." I'm Derrick Story. I was going to start this episode by reporting on the photo news from CES 2026, only to discover there was none. Wow. Fortunately there are some excellent events coming up that will scratch our trade show itch. And I'm going to cover the best ones on today's TDS Photography Podcast. I hope you enjoy the show.

Episode 400! This week, we thought we'd do something a little different and talk about trade shows and whether or not they're still worth it in 2026.  Fresh from CES 2026, Dmitri shares why trade shows remain valuable for business development and lead generation in the music tech industry. He also discusses innovations at CES from companies like Crosley, Sleevenote, Vrch, and Vobble, along with what the team is looking forward to at NAMM next week. Whether you're considering NAMM, SXSW, or the Music Tectonics Conference in October for your 2026 strategy, this episode makes the case for why IRL experiences still drive real business results in an increasingly digital world.   The news Spotify expands messaging feature with live friend activity and 'Request to Jam' Spotify Is Now Sunsetting the 'Basic' Music-Only Subscription Tier — And Further Reducing Songwriter Royalties In the Process UMG's latest major AI partnership arrives via tech giant NVIDIA, with promise of 'antidote to generic AI slop' Report: 56.9% of new independent songs in China are AI-generated Musician Sues Stability AI for Training Despite Opt-Out Requests   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!  Get Dmitri's Rock Paper Scanner newsletter.

Broc Dynasty hosts the first dynasty trade show of the 2026 season w focus & insight on your #dynastytrades from Dynasty Dad & Snoog with emphasis on recent #fantasyfootball news