POPULARITY
Categories
We are now getting to the time of year when dynasty league mates wake up, and this live trade show is built for that exact window. Garret Price and Andrew Mott take questions from the chat and Nerd Herd, then work through real deals with a clear theme: understand your window before you chase “needs.” Listen to This Episode:
Free agency always changes the conversation.' On this episode of All Gas Trade Show (AGTS) with Gabe (@iGabe_FF) and Brandon (@TheBGDashC), we're digging into how the dynasty market is reacting to the first wave of NFL free agency news — and which bets managers are already making. Using real trades from the DDFFB community, we talk through the ripple effects surrounding players like Jaxson Dart, Luther Burden, Tyler Allgeier, David Montgomery, and more.
Click on the podcast for a whirlwind tour of the 2026 Made in Montana Trade Show, featuring entrepreneurs, artists, new exhibitors, and Montana Commerce Department leaders. Highlights include speaking with the owners of numerous businesses, including K&K Metalworks, Ellie's Gourmet […] The post Broadcasting Live from the Made in Montana Trade Show first appeared on Voices of Montana.
Charlene Ignacio of Fornix Marketing spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how technology vendors can better plan, execute, and measure the success of their trade show participation. Ignacio explained that many companies invest heavily in conferences but often fail to fully capitalize on the opportunity because they lack a clear strategy before, during, and after the event. Effective trade show marketing begins well before the event itself, she noted, with outreach campaigns, meeting scheduling, and clear messaging designed to attract the right audience to a booth or presentation. Another key factor is having a structured approach to engagement during the show. Vendors should focus not only on product demonstrations but also on meaningful conversations that identify potential customer needs and partnership opportunities. “Trade shows are about building relationships and starting conversations that continue long after the event ends,” Ignacio said. Post-event follow-up is equally important. Companies that quickly organize and act on leads—while continuing conversations through email, social media, and content marketing—are far more likely to convert trade show interactions into real business opportunities. As industry professionals gathered at Enterprise Connect to explore the future of enterprise communications and collaboration, Ignacio emphasized that a thoughtful event strategy can transform conferences from simple brand exposure into powerful drivers of sales pipeline and long-term industry relationships. Learn more about Fornix Marketing: https://fornixmarketing.com/
BrocDynasty hosts an informative dynasty trade show with focus & insight on your #dynastytrades from DynastyDadFF & FFSnoog with emphasis on the recent free agent FRENZY that has reshaped the dynasty landscape.
DynastyDadFF & FFSnoog break down your dynasty fantasy football rosters — diving into trades, values, and how they would build their rostees into juggernauts for years to come.
We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B marketers are leaving serious pipeline on the table at trade shows. In this episode, Jason reveals the three-stage podcast playbook that transforms your event strategy from an expensive gamble into a measurable revenue driver. Trade show season is a fixture in almost every B2B marketing calendar, yet most brands treat their podcast and their event strategy as completely separate initiatives. In this solo episode, Jason Bradwell breaks down the tactical framework B2B Better uses to help clients integrate podcast content across every phase of a trade show: pre-event, during the event, and post-event. Jason opens by addressing a frustration felt by B2B marketers everywhere: watching leadership commit hundreds of thousands of pounds to trade show presence while content budgets remain paper-thin. The good news is that with the right approach, a podcast can justify that investment and amplify it significantly. The pre-event phase focuses on a simple but powerful shift in cold outreach. Rather than asking prospects to visit your booth, inviting them to be featured on your podcast from the show floor lifts response rates from the industry-standard 2% up to 15-20%. During the event, Jason explains how to set up a mini broadcast studio within your booth, drawing on a real example from a client activation in Amsterdam. A well-executed editorial plan at a single trade show can generate 3 to 12 months of high-quality content. The post-event phase covers how to package that content into sales follow-up sequences that keep accounts warm long after the event ends. Key Takeaways ◼️ How to shift your cold outreach from a sales pitch to a value-first podcast invite that lifts response rates from 2% to 15-20% ◼️ Why treating your podcast and trade show strategy as separate silos is costing you pipeline ◼️ How to carve out a dedicated recording space at your booth and turn it into a micro-event within the wider trade show ◼️ Why a single trade show can generate up to 12 months of relevant B2B content when you plan your editorial calendar in advance ◼️ How to use post-event content packages to give your sales team warm, relevant touchpoints for prospect follow-up ◼️ Why owned media gives B2B brands a structural advantage over competitors relying purely on paid event presence Chapter Markers 00:00 Intro 00:01 The Trade Show Budget Problem Every B2B Marketer Knows 00:02 Pre-Event: Using Podcast Invites to Book More Meetings 00:04 Why Shifting the Ask Changes Your Response Rate Completely 00:05 During the Event: Building a Live Content Engine on the Show Floor 00:07 Post-Event: Turning Content Into Sales Follow-Up Sequences 00:08 Key Takeaways and How to Get in Touch Relevant Links and Resources RODE Wireless GO II (compact field mic referenced in episode): https://rode.com/en/microphones/wireless/wirelessgoii What's Next If you are heading into trade show season, now is the time to build your podcast editorial plan around it. Reach out to Jason on LinkedIn or drop him an email via the link in the show notes to talk through how B2B Better can help you turn your next event into a content and pipeline engine. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-Podcast Learn more about B2B Better: https://www.b2b-better.com
Send a textIn this episode, Eric and Andy share their insights from the 2026 AHR Expo, highlighting the biggest product launches, technological innovations, and industry trends they observed. Whether you're an HVAC professional or just interested in the latest industry developments, this episode offers a comprehensive overview of what's new and exciting.Send us your feedback or topic ideas over on our social channels!Eric Aune @mechanicalhub Andy Mickelson @mick_plumbNewsletter sign up: https://bit.ly/MH_email
Trade shows are one of the biggest line items in a building products marketing budget, but too many manufacturers treat their booths like product showrooms instead of experiences. On this episode of Smarter Building Materials Marketing, Beth talks with Shaun Jennings, Senior Marketing Communications Manager at FastenMaster, about what it actually takes to make a trade show booth work. They cover how to choose the right shows, why product demonstrations outperform displays, how to staff a booth for real conversations, and why the best trade show marketing happens after everyone goes home.
Dynasty Dad & FF Snoog break down 40+ trades to help you make better #dynastytrades including overpays for 2027 1sts
In this week’s Failure Friday segment, we hear from Chris Cavallari, who sells high-quality products with a Maine vibe. In March 2020, he prepared for his first wholesale trade show—and then the world closed down. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.
DynastyDadFF & FFSnoog break down your dynasty fantasy football rosters — diving into trades, values, and how they would build their rostees into juggernauts for years to come.
I'm heading to @NatProdExpo #ExpoWest to hear your pitch. Learn how to ditch the swag attack for a more compelling and pithy introduction to your company. #ThePitch #INICIVOX #VirtualMentorship
Most event teams are doing everything they're supposed to do: booking the booth, training staff, showing up with the right materials.And yet, the results rarely match the effort.The issue usually isn't poor execution. It's that the event was never designed to drive revenue in the first place.In this episode, Matt and Coty break down the thinking behind the session they'll be bringing to EXHIBITORLIVE 2026… and why so many event strategies stall long before pipeline is even possible.Instead of tactics or checklists, this conversation focuses on the decisions that shape everything downstream:✅ Why events fail when emotional outcomes, strategic intent, and revenue goals aren't aligned✅ What actually needs to be true before a show starts and after it ends for revenue to follow✅ How to treat events as a revenue accelerator within your go-to-market strategy, not a standalone momentThis is a zoomed-out, strategic look at what separates busy event teams from effective ones, and why most execution never gets the chance to work.-------------------- Connect With Us Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Our Company: https://rockwayexhibits.com/
What if one of the most overlooked business strategies could unlock high-value partnerships, accelerate growth, and put your brand directly in front of decision-makers—all in just a few days? In this episode of the 365 Driven Podcast, host Tony Whatley sits down with trade show expert Jennifer Hoff to pull back the curtain on the powerful—and often misunderstood—business of trade shows and conventions. Together, they explore how these large-scale events quietly drive billions in economic impact while creating unmatched opportunities for networking, deal-making, and brand positioning. Jennifer shares her journey from unexpectedly "falling into" the industry to becoming a leader responsible for launching and managing major events, offering listeners a rare insider perspective on what actually goes into producing successful trade shows. Business owners will gain practical insights into how exhibiting or attending the right event can deliver both tangible and intangible ROI—from closing deals to building long-term relationships that fuel sustained growth. The conversation also dives into how trade shows are evolving in the age of AI, why face-to-face connection is becoming more valuable than ever, and how even small businesses can compete and stand out on the show floor. Whether you are considering your first trade show or looking to maximize results from future events, this episode delivers actionable strategies, real-world examples, and a fresh perspective on leveraging live experiences as a powerful business growth tool. Key highlights: Trade shows are a multi-billion dollar industry driving real business and economic impact. In-person connection is more valuable than ever in today's digital world. ROI comes from both sales and long-term relationships. Focus on providing value, not just self-promotion. Events create massive efficiency by bringing entire industries together. The future is interactive, experience-driven events. Get your tickets and learn more about the High Performance Expo at thehpx.com and secure your spot today. Connect with Jennifer Hoff: LinkedIn: Jennifer Hoff Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven
It's officially Key West Invitational Week! Bear and Jenn Holeman stopped by the podcast last week to talk a little about the event and of course that great Key West fishing. Last week also wrapped up another Ace Hardware Trades Show, hear Heath tell Candace about some of the best places to stop in Kentucky for Cuban food and why mustard really is a great binder. There is a lot packed into this week's episode of the Shootin' The Que podcast!00:00 - Start03:00 - Weather and Fishing Conditions06:04 - WSauce Growth and Market Trends08:57 - Bear's Fishing Journey and Industry Insights14:53 - Impact of Technology on Fishing Practices19:05 - Key West Invitational Changes and Enhancements29:00 - Ace Hardware Trade Show23:25 - Eating Chicken At The Eagle37:00 - Who's Who At The Ace Trade Show42:00 - The Great Binder Debate46:00 - Cuban Food At La Bodeguita De Mima52:25 - Sidebar At Whiskey Row59:00 - Changes For Next Ace Trade ShowJoin our online BBQ community "Shootin' the Que" on Facebook. Talking all things BBQ! https://www.facebook.com/groups/shootinthequeheathriles/Follow Heath Riles BBQ:https://www.heathrilesbbq.comFacebook: https://www.facebook.com/HeathRilesBBQInstagram: https://www.instagram.com/heathrilesbbq/Twitter: https://twitter.com/heathrilesbbqTikTok: https://www.tiktok.com/@heathrilesbbqPinterest: https://www.pinterest.com/heathrilesbbq6901/Heath Riles BBQ Products: https://www.heathrilesbbq.com/collections/allMerch: https://www.heathrilesbbq.com/collections/merchandiseMore Heath Riles BBQ Recipe Videos: https://www.youtube.com/@HeathRilesBBQ/videosPrintable recipes at 'Shootin' The Que' recipe blog: https://www.heathrilesbbq.com/blogs/favorite-recipesAffiliate Disclaimer: Some of the links in this description are affiliate links where we may earn a small commission if you use them. This is no additional cost to youHeath Riles, pitmaster• 81x BBQ Grand Champion,• 2022, 2024 & 2025 Memphis in May World Rib Champion • 2025 Memphis in May Grand Champion • Award-Winning Rubs, Seasonings, Sauces, Glazes and Marinades/Injections#podcast #keywest #bbq #food #fishing #bourbon #acehardware #cubanfood #mustard #heathrilesbbq
Send a textTaking your quilt business from a digital screen to a physical trade show booth can feel like a high-stakes challenge. In this episode, Tori and Andi pull back the curtain on the "messy middle" of booth prep and the vulnerability of being seen. You'll discover:The "Top-Down" Strategy: How to design for visibility so your brand is seen from across the room.Pro-Tips on a Budget: Why wooden crates and magnetic LEDs are a business owner's best friend.The Introvert's Secret Weapon: How sticker trading turns awkward networking into a fun connection.The Personalized Pitch: Why a "gift packet" lands better partnerships than a generic brochure.Perfect for any creative entrepreneur ready to step into the spotlight. Join us as we bridge the gap between digital magic and real-life connection.Mentioned in the Episode: Blog Post: Your h+h Roadmap Craft to Career Episode with Darrin Stern Our episode with Brandy, The Quilter on Fire Register for h+h Chapters[00:05] - Welcome & The "Why" Behind Booth Prep[01:46] - Navigating H&H Americas: B2B vs. B2C and Booth Basics[02:45] - The "Spotlight" Strategy: Why You Shouldn't Display Everything[03:20] - From Digital to Physical: Turning Marketing Concepts into "Thought Bubbles"[05:43] - The Booth as a Landing Page: Designing for the Customer Journey[07:39] - Andi's Trade Show Past & Using "Top-Down" Visibility[10:09] - The Magic of Wooden Crates: Height, Storage, and Aesthetic[11:26] - Beyond the Business Card: Postcards, Brochures, and QR Codes[15:19] - The Trifold Truth: Focusing Your Message to Avoid Confusion[18:20] - The Personalized Pitch: Turning Partnerships into "Gifts"[23:18] - Sticker Culture: The Introvert's Secret Weapon for Networking[28:06] - Strategic Lighting: Magnetic LEDs and Gallery Vibes[30:06] - Outro & Final ReflectionsWant More Quilting Business Content?
How to Create Memorable Trade Show Experiences in Healthcare On this episode host Adam Turinas is joined by two of his colleagues from Health Launchpad, Design Lead Pepper Fee and Account Director Amy Hamilton. Both Amy and Pepper bring decades of experience in healthcare IT marketing and design to the table, having managed everything from massive trade show booths for global corporations to high impact activations for startups. They discuss why the traditional obsession with lead volume often misses the mark, and how to reframe events as tools for building and growing human relationships in an increasingly digital world. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Carl and Mike hit 4th and 1 - Lion trade David Montgomery to the Texans, Carson Beck speaks on his time at UGA, and Jerry Jones feels like he let Cowboys fans down.
Combine season always moves markets. Hype builds, rookie picks shift, and trade talks start heating up. But here's the real question Are 2026 picks next? In this episode of All Gas Trade Show (AGTS), we break down: Why Combine week historically sparks trade volume Whether 2026 picks are starting to climb Asymmetrical upside deals: picks for QB/WR/TE swaps When to consolidate vs. when to hold How to exploit market overreactions If the room is getting excited about testing numbers, it might be time to decide: are you buying the heat… or cashing it out? Want your trades featured on the show? Join the DDFFB Community Thank you for checking out the Podcast, be sure to follow and comment if you have any questions, we are always happy to answer any. For Access to our Premium Tools (Trinity, WAR & More) & Discord Community https://ddfantasyfootball.com/subscriptions/ Subscribe to the Youtube Channel DDFFB https://www.youtube.com/@DDFFB Sub to the Wake up YT Channel: https://www.youtube.com/channel/UCaIJqSepjl-eZ2YEaaLciFA Subscribe to Ray's Channel: https://www.youtube.com/@RayGQue Check out All of Ray's Articles at Yahoo!: https://sports.yahoo.com/author/ray-garvin/ Follow Ray on Bleacher Report: https://br.app.link/7ExIDsWfHVb Follow us on Twitter: https://x.com/destinationdevy Become a Member on Youtube for access to the Dynasty Deal Show Live, Destination Chill and other member benefits, like priority reply to comments and unique badges and emojis: https://www.youtube.com/channel/UCV84gHvtBMXxzN9ZPI9XHfg/join Learn more about your ad choices. Visit megaphone.fm/adchoices
Eric G and John Dudley are back, and they're diving headfirst into the whirlwind of Eric's recent escapade to Orlando for Design and Construction Week! Right out of the gate, they unveil their shiny new contractor pricing system, Instabid, which promises to revolutionize how contractors and homeowners tackle estimates. But before we get into the nitty-gritty of that, Eric shares some hilarious tales from his Orlando adventure, including roller coaster rides that were almost a workout for his injured shoulder—because who needs to listen to doctors, right? As they meander through the fun chaos of theme parks and the Daytona 500, Eric and John sprinkle in some serious insights about the latest tech and trends in home improvement. Buckle up—it's a rollercoaster of laughs, stories, and jaw-dropping innovations that you won't want to miss!Takeaways:Eric's Orlando trip was filled with roller coasters and a touch of nostalgia, especially at Disney's Magic Kingdom.The Design and Construction Week showcased groundbreaking innovations, including health-tracking toilets and water-saving shower systems.John shared insights on the new contractor pricing system called Instabid, aimed at reducing the time contractors spend on bids.Eric and John emphasized the importance of quick responses in winning contracts, revealing that speed can increase job acquisition by 60-70%.The conversation highlighted the challenges contractors face with traditional bidding methods, often leading to costly mistakes and lost jobs.Listeners were encouraged to check out Instabid for its ability to streamline estimating and improve contractor-client interactions.Links referenced in this episode:aroundthehouseonline.cominstabid.pro/athCompanies mentioned in this episode:KohlerDisneyDaytonaLGTotoBrondellAngie's ListPioneer SupplyDeWaltMilwaukeeDiabloTiger Teeth BladesInstabidDal TileThanks for listening to Around the house if you want to hear more please subscribe so you get notified of the latest episode as it posts at https://around-the-house-with-e.captivate.fm/listenIf you want to join the Around the House Insider for access to the back catalog, Exclusive Content and a direct email to Eric G and access to the show early https://around-the-house-with-e.captivate.fm/support We love comments and we would love reviews on how this information has helped you on your house! Thanks for listening! For more information about the show head to https://aroundthehouseonline.com/Information given on the Around the House Show should not be considered construction or design advice for your specific project, nor is it intended to replace consulting at your home or jobsite by a building professional. The views and opinions expressed by those interviewed on the podcast are those of the guests and do not necessarily reflect the views and opinions of the Around the House Show.Mentioned in this episode:InstaBid: Stop losing jobs to slow estimates Turn 3 hours of manual estimating into 5 minutes. Real material prices. Real labor rates. Professional PDF quotes delivered instantly. Try it free at instabid.pro. Use code ATH50 for 50% off your first month. That's instabid.pro — code ATH50InstabidCheck out our nearly 1900 episode back catalogIf your podcast player doesnt support a large catalog of episodes. Click this link to listen to them all for free! Around the House Back CatalogSubscribe to the podcast Make sure and Subscribe on your favorite podcast player or the link below! Podcast Subscribe 2026Around the House 2026 YouTube! Make sure and Subscribe to our YouTube page! Around the House YouTube Subscribe to the podcast Make sure and Subscribe on your favorite podcast player or the link below! Podcast Subscribe 2026Take a second and leave us a review on your favorite podcast player! Quick favor—if you're enjoying the show, the absolute best way you can support us is by leaving a quick review on your favorite podcast player. InstaBid: Stop losing jobs to slow estimates Turn 3 hours of manual estimating into 5 minutes. Real material prices. Real labor rates. Professional PDF quotes delivered instantly. Try it free at instabid.pro. Use code ATH50 for 50% off your first month. That's instabid.pro — code ATH50Instabid
On this episode of Roofing Road Trips®, host Heidi J. Ellsworth talks with Brian Pallasch, EVP and CEO of IIBEC, about what to expect at the 2026 IIBEC International Convention and Trade Show. Together, they explore the key education topics shaping building enclosure excellence, the importance of industry‑wide collaboration and how the event supports risk management, building performance and professional development. From insightful educational programming to a dynamic trade show floor, this conversation outlines why IIBEC 2026 is a must‑attend event for roofing and building enclosure professionals looking to stay ahead and connected in the industry. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #IIBEC #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
In this episode of The HealthTech Marketing Show, I am joined by two of my colleagues from Health Launchpad, Design Lead Pepper Fee and Account Director Amy Hamilton. Both Amy and Pepper bring decades of experience in healthcare IT marketing and design to the table, having managed everything from massive trade show booths for global corporations to high-impact activations for startups.We discuss why the traditional obsession with lead volume often misses the mark, and how to reframe events as tools for building and growing human relationships in an increasingly digital world. Whether you are struggling to decide if a booth theme is powerful or just a gimmick, or you want to know how to prevent your sales team from hiding behind furniture, this conversation is packed with practical advice. We also share real-world stories of what works, from live screen printing to "margarita bicycles," and discuss the critical behavior rules every booth staffer should follow.Key Topics Covered"(00:00:00)" Guest Introductions"(00:02:13)" Reframing the Goal"(00:03:02)" Defining Experiential Marketing"(00:05:46)" Logistics vs. Design"(00:06:47)" The Power and Pitfalls of Themes"(00:10:19)" The Customer Journey"(00:12:49)" Case Study: AI in Healthcare"(00:15:38)" Creative Booth Activations"(00:18:38)" Attracting and Engaging Visitors"(00:21:37)" The Swag Debate"(00:27:31)" Learning from the Giants"(00:34:38)" Common Mistakes"(00:38:24)" Booth Behavior and Coordination"(00:41:43)" What to Stop DoingIf you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.
On this episode of the Swell Season Surf Podcast, we welcome board industry vet, Jamie Meiselman to the show! We trace his journey from cold-water surfing in Westfield, New Jersey and the DIY dawn of Northeast snowboarding to a lifetime of innovation across board sports. Jamie reflects on his early roots in skate, surf and competitive snowboarding, pioneering boot technology with Burton and Airwalk, and his years shaping the voice of the industry as Managing Editor of Transworld Snowboarding during its explosive growth in the early 90s. After earning an MBA at Columbia, he pursued an ambitious surf-focused wave pool project that ultimately collapsed, shaping his philosophy on risk, resilience, and iteration. In 2017, Jamie returned to his core passion and founded Solite, introducing the first heat-moldable surf bootie and building a lean, performance-driven brand now respected worldwide. This conversation explores obsession, reinvention, craftsmanship, wave pool evolution, and the mindset behind creating products that truly improve function — closing with reflections on shaping, favorite boards, and the perfect eternity wave.Follow Jamie's company Solite Boots on Instagram @solitebootsand you can check out the latest selection at https://soliteboots.com/The Swell Season Surf Podcast is recorded by The NewsStand Studio at Rockefeller Center in the heart of Manhattan and is distributed by The Swell Season Surf Radio Network. For more information, you can follow @swellseasonsurfradio on Instagram or go to our website: www.swellseasonsurf.com Music: Artist: Sure SureSong: This Must be the PlaceAlbum: Sure Sure00:00 Welcome to the Swell Season Surf Podcast + Jamie Meiselman's Wild Resume04:18 Risk, Failure & the Brutal Early Wave Pool Dream (1999–2004)07:08 Franken-Boots, First Patents & Burton/K2 Innovation Stories10:47 The Obsession Advantage: How Jamie Thinks, Learns & Gets Distracted (AI Tools)13:21 Building a Lean Niche Brand: Solite's Focus, Marketing & Why Performance Wins19:02 Growing Up in NJ: Skateparks, Hamptons Summers & Learning to Surf23:32 Early Snowboarding DIY Era: Woodshop Boards, Ski-Shop Roots & Tinkering Mindset28:07 Solite Origin Story: From Seamless EVA Surf Gloves to Heat-Moldable Boots32:42 Staying Small on Purpose: Competitors, Core Values & Avoiding the ‘Next Nike' Trap35:46 Founder Reality Check: Freedom vs 7-Day Weeks, Support Systems & Family Balance41:58 Less Is More: Letting Kids Learn With Guardrails42:53 Balancing Marriage, Work, and Empty-Nester Life43:42 Surf vs Snowboard: Family Interests & Learning Curves46:17 Living Inland vs Beachside: Staying Hungry for Waves49:40 Dartmouth Days: Choosing Mountains, Quitting Lacrosse for Snowboarding52:03 Starting a Snowboard Club + Early Skiers vs Snowboarders Tension54:41 The ‘Urinal Meeting' That Launched a Transworld Writing Career57:09 Why Surfing Stays #1 (and Chasing Feel Over Progression)01:00:06 From Shaping Curiosity to DIY Boardbuilding as a Step-by-Step Process01:05:52 Boots, Concave Decks, and Performance-Enhancing Gear Ideas01:09:17 Inside Transworld's Boom: Ads, Trade Shows, and Snowboarding's Explosion01:13:30 From Airwalk to Burton: Boot Wars, Culture Shock, and the Wave-Pool Seed01:19:45 From Water Parks to Surf Pools: The Wave Pool Spark01:20:27 Prototyping the Dream: Trade Shows, Engineers & Early Wave Tech01:21:42 Business School as a Launchpad: Columbia, Seed Money & Raising Capital01:24:09 The Hard Part: Rejection, Anxiety, and Getting to the First Million01:26:20 The Fatal Flaw: Adjustable Bottom Contours and Why the Pool Kept Breaking01:28:11 When It Fell Apart: Boardroom Confidence, Bad Partners & Lessons Learned01:29:43 The Randall's Island “What If”: NYC Indoor Surfing That Never Happened01:32:18 Bouncing Back: Mindset After Failure and Building Smarter at Solight01:35:48 Solight's Growth Playbook: DTC vs Wholesale, Dealers, and Global Distribution01:40:17 Marketing Breakthrough: Pros in Cold Water and the Slater Boots Moment01:43:19 What's Next for Solight: New Products, Hats, and “No Me-Too Gear” Philosophy01:47:57 Surfer Questionnaire + The Perfect Eternal Wave (and Wave Pools Today)01:54:34 Closing Thoughts: The Future of Surfing, Wave Pool Communities & Sign-OffBecome a supporter of this podcast: https://www.spreaker.com/podcast/swell-season-surf-radio--3483504/support.
Brought to you by J.C. Newman Cigar Co.- On this episode, Josh Haburksy, Executive Director of the Premium Cigar Association joins us on the show. Josh talks about the upcoming PCA 2026 Trade Show in New Orleans and discusses where the industry is from a legal standpoint and what the forecast ahead is like. Tune in now! Visit smokintabacco.com for more news, reviews and updates from the industry! Visit 2GuysCigars.com for the best selection of in the industry! Accessories provided by S.T. Dupont - Shake Up the Legacy with S.T. Dupont! Perdomo Cigars: Quality, Tradition, and Excellence! Gurkha Cigars: More than a cigar. A symbol of respect, gratitude, and legacy Dunbarton Tobacco & Trust: Cigars Without Compromise Nova Cigar: Make Nova Big!
"Don't be afraid to say I don't know. - Will Ritter" Corrosion is expensive, relentless, and easy to underestimate—until a "lasagna battery" turns aluminum foil green and reminds you what electrochemistry can do in the real world. This conversation reframes corrosion coupons as what they actually are: a repeatable field test that can sharpen your decisions—if you treat the process with consistency. Respect the coupon, protect the data Trace breaks down why coupons became non-negotiable in his systems: they turn guesswork into usable corrosion-rate intelligence. Will Ritter of MetaSpec (formerly Pacific Sensor) explains the fundamentals—pre-weighed coupons, exposure time, cleaning, and calculating corrosion rate in MPY (mils per year). The point isn't that the coupon is your pipe; it's that the coupon becomes a reliable, relative gauge over time when variables are controlled. The "five things" that make results repeatable Will outlines practical failure points that quietly ruin comparisons quarter to quarter: alloy selection (and staying consistent), surface area (and what happens when hardware covers the coupon), surface finish (including why scratches and pits matter), weight accuracy (and why kitchen/postage scales don't belong in the workflow), and protective VCI packaging that prevents premature corrosion in storage and transit. Brand building, trade shows, and getting comfortable saying "I don't know" Will shares his path from Pacific Sensor to MetaSpec and what it looks like to merge brands intentionally heading into 2026. The discussion also moves into trade show presence and digital marketing, plus a simple confidence framework: get comfortable saying "I don't know, but I can find out," and build communication reps—he points to Toastmasters as a low-stakes way to do that. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 — Trace sets the stage: why corrosion coupons matter as diagnostic data 04:05 — What a coupon is (size, pre-weighed precision) and why tiny changes matter 06:14 — Trace's "four things" water treaters manage (and what microbial control is not) 07:07 — The "lasagna battery": anode/cathode/electrolyte/path in a real-life example 08:50 — Defining corrosion (ISO 8044 and NACE definitions referenced) 09:50 — Corrosion cost perspective: "2.5 trillion" and "3.5% of global GDP" (as cited) 10:53 – Words of Water with James 12:38 – Events for Water Professionals 14:56 — Will Ritter introduction and why the podcast helped him understand the industry 18:30 — How Will got into coupons: Pacific Sensor, mentors, and early AWT exposure 24:36 — Trade show mindset: don't be afraid to say "I don't know" 27:50 — Toastmasters as a practical system for better speaking and confidence 31:25 — Pacific Sensor → MetaSpec; co-branding and planned transition "starting in 2026" 34:06 — Coupon basics and MPY explained in clear operational terms 36:51 — The big misunderstanding: coupons as a relative gauge (not "the pipe") 40:06 — The "five key characteristics" behind usable coupon data 58:10 — Best-practice takeaway: treat coupons like a lab test brought into the field 01:06:35 — Close: why Trace "owes a lot" to that "little slip of metal" Quotes "Use the coupon as a relative gauge of the corrosivity of the system." - Will Ritter "Surface finish is critical… a change in surface finish is going to impact corrosion results." - Will "Treat your coupons… like you are taking a laboratory test and bringing it into the field." "It's not a piece of metal. It's very special. Treat it as such." "Digital marketing is free… small businesses need to take advantage of free resources." Connect with Will Ritter Phone: (713) 882- 1427 Email: williamrritter@gmail.com Website: Pacific Sensor - Buy Corrosion Coupons and Test Specimens LinkedIn: https://www.linkedin.com/in/williamryanritter/ https://www.linkedin.com/company/pacific-sensor/about/ Guest Resources Mentioned Material World: The Six Raw Materials That Shape Modern Civilization by Ed Conway (Audiobook) Steel Isn't Hard (To Learn) by Shane Turcott (Paperback) The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement by Eliyahu M Goldratt (Author), Jeff Cox (Author) Toastmasters International Pacific Sensor Corrosion Coupon Installation Guide Water Treatment Flyer- Pacific Sensor Metaspec Capabilities Presentation NACE SP0775-2023 Preparation, Installation, Analysis, and Interpretation of Corrosion Coupons in Hydrocarbon Operations ASTM-G1-25 Standard Practice for Preparing, Cleaning, and Evaluating Corrosion Test Specimens TP25-18 The Impact of Metal Surface Roughness on Corrosion Monitoring Water Treatment Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Submit a Show Idea Scaling UP! H2O Academy video courses The Rising Tide Mastermind 304 Pinks and Blues: Corrosion Coupons 075 The One that's All About Corrosion Coupons AWT Guidelines on Corrosion Coupons Corrosion cost perspective: "2.5 trillion" and "3.5% of global GDP" Words of Water with James McDonald Today's definition is any of the elements found in Group VIIA, also known as Group 17, of the Periodic Table, including fluorine, chlorine, bromine, and iodine, characterized by the ability to disinfect water. 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
In this episode of Heat Press for Profit, we're unpacking everything that came out of January's trade shows and what it means for your business in 2026.We'll break down the products that drew the biggest crowds, the decoration methods shops are moving toward, and the business strategies that kept coming up in conversations with successful decorators. You'll learn where the industry is investing, which categories are heating up, and how to position your shop to stay competitive as the market shifts.Didn't make it to the shows? We've got you covered!
In this episode of Cattle Connect, host Bailey Watson sits down with Gene Copenhaver, the newly elected 2026 President of the National Cattlemen's Beef Association, at CattleCon in Nashville. As a fifth-generation cattleman and former agricultural banker, Gene shares the story of his family operation and the leadership journey that took him from grassroots involvement to national office. They discuss his priorities for the year ahead, where producers can expect to see him on the road, and how he plans to engage with cattlemen and women across the country — including at the ACA Convention & Trade Show in Mobile. Gene also offers advice for young producers, emphasizing the importance of community leadership, industry advocacy, and staying involved at the local level.
Which hospitality events should YOU be attending in 2026? In this episode, David Millili and Steve Carran sit down with John Burns, President of Hospitality Technology Consulting, to review the top hospitality events of 2026. From tech expos to independent hotel shows, cruise industry summits, and AI-focused conferences, we cover what's happening, who should attend, and why these events are game-changers for hoteliers, developers, and investors. In this episode, we cover:The global power of ITB Berlin and why it's more than just a trade show.Networking gold at Hunter Conference Atlanta and what makes it a must-attend.Insider tips from HFTP Executive Vendor Summit, AAHOA Philadelphia, Sea Trade Cruise Summit, and more.How direct bookings and AI are shaking up the hotel industry.Whether you're a hotel owner, operator, developer, or just love staying ahead in hospitality, this episode is your roadmap for networking, learning, and making deals happen.Watch the FULL EPISODE on YouTube: https://youtu.be/UbP3xSHCc-M Links:John on LinkedIn: https://www.linkedin.com/in/john-burns-1a6139/Hospitality Technology Consulting: https://www.burns-htc.com/For full show notes head to: https://themodernhotelier.com/episode/252Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.
In this episode of Roofing Road Trips®, Megan Ellsworth welcomes Avery Smith, executive director of the Oklahoma Roofing Contractors Association (ORCA), to share an inside look at the ORCA Annual Conference and Trade Show. From education and networking opportunities to the trade show floor experience, Avery shares what makes this event a standout for roofing professionals and how ORCA supports contractors year-round. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #ORCA
The event didn't start on the show floor.By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The result? 116 meetings driven by intentional strategy, not booth size or blind hope for foot traffic.In this live conversation, Matt is joined by Jonathan Kazarian, CEO of Accelevents, and Michael Burns, CRO, to walk through a real case study. They'll break down the pre-show strategy behind that outcome:✅ Why booth size had nothing to do with meeting volume✅ How targeted outreach and community plays drove qualified conversations✅ What changes when sales and marketing co-own pre-show strategy✅ How pre-booked meetings should influence booth design and on-site experienceIf you want your next event to work BEFORE you arrive and not after, this episode will show you how to rethink your approach.----------------------------------Connect with Jonathan KazarianLinkedIn: https://www.linkedin.com/in/jkazarian/ Connect with Michael Burns LinkedIn: https://www.linkedin.com/in/michael-burns-0208/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/
A 3-Peak Mountain Snowflake tire (3PMSF tire) is a tire that meets severe snow service requirements and carries the three-peak mountain snowflake symbol to indicate enhanced winter traction. At the K&M Tire Conference and Trade Show in Kansas City, that designation came up repeatedly as manufacturers discussed new products and category expansion across commercial and light truck segments.In this episode of What's Treading, Editor David Sickels and Senior Editor Christian Hinton walked the trade show floor to talk directly with tire manufacturers about 3PMSF-rated products, super regional drive tires, ultra-high-performance fitments, and new all-terrain launches shaping dealer inventory decisions.What Is a 3-Peak Mountain Snowflake Tire?A 3-Peak Mountain Snowflake tire is certified for severe snow performance and is commonly found on commercial drive tires and all-terrain truck applications. At the show, Kumho Tire highlighted its KXD12 super regional drive tire with 3PMSF certification, emphasizing its role in heavy-duty truck segments. It also showed the new Kumho Road Venture RT.Yokohama also showcased its Geolandar A/T4, a 3PMSF-rated all-terrain tire designed for light truck and SUV fitments. These examples from the floor illustrate how the 3PMSF designation now spans both commercial trucking and consumer truck categories.3PMSF in Super Regional Drive TiresSuper regional drive tires serve trucks operating in regional haul applications. When paired with a 3-Peak Mountain Snowflake rating, they provide additional winter traction capability while maintaining durability for commercial fleets. Kumho's super regional drive tire with 3PMSF certification reflects growing demand for winter-capable commercial products.For independent tire dealers, understanding how a 3-Peak Mountain Snowflake drive tire differs from a standard drive tire is helpful when serving regional fleet customers operating in variable winter conditions.All-Terrain and Ultra-High-Performance SegmentsBeyond 3PMSF-rated products, manufacturers discussed other key categories. Nexen Tire highlighted its N'Priz S and N'Fera Sport ultra-high-performance tires. Hankook introduced Laufenn's new X Fit AT2 all-terrain tire, debuting at the event. Falken brought its highest-volume tire lines and discussed the launch of the Dunlop Sport BluResponse, alongside efforts to reinvigorate the Dunlop brand.Why 3PMSF Tires Matter for DealersA 3-Peak Mountain Snowflake tire designation influences product positioning in both commercial and light truck categories. At the K&M show, manufacturers underscored dealer relationships, responsiveness, and product alignment as key drivers of success within distributor networks.For independent tire dealers, this episode provides insight into:• How 3-Peak Mountain Snowflake certification applies to drive and all-terrain tires• Where super regional drive tires fit within fleet operations• How UHP and all-terrain products complement winter-capable portfolios• Which manufacturers are expanding 3PMSF-rated offerings
Equip Expo is set to alternate between Louisville and Orlando starting in 2029, and the lawn care industry has opinions.But the bigger question is this:Are trade shows like Equip Expo actually worth it for lawn care and landscaping businesses?In this episode of Turf Nerds: A Lawn Care Podcast, we discuss:Orlando vs. LouisvilleWhether trade shows help grow a lawn care businessThe real value of networking vs. equipment demosWho should attend , and who probably shouldn'tWhether you go every year or have never been, this conversation will help you decide if industry trade shows are a smart investment for your business.Tap Here for Turf Nerds Merch!Look! We Have A Website!Don't forget to check out Green Frog Web Design and tell them the Turf Nerds sent you. Or Greg will scalp your lawn!Use promo code TURFNERDS for 50% off Equip Expo 2026 registration!Shoot us an email! evan@turfnerdspod.comInstagramFacebookTikTokSubscribe on YouTube:https://www.youtube.com/@TurfNerdsPodcast?sub_confirmation=1#LawnCare #LawnMaintenance #Mowing #MowingGrass #LawnCareBusiness #Toro #ToroMultiforce #CubCadet #BibleStudy #Bible #Christian #Business #Entrepreneurship #Comedy #2024 #Marketing #Advertising #TipsAndTricks #Tips #Success #Yakta #YaktaMowers #YaktaOutdoor #Spring #SpringRush #FYP #Mower #NewMower #UsedMower #RouteDensity #EquipExpo #EquipExpo2024 #Echo #Stihl #RedMax #Shindaiwa #StringTrimmer #WeedWhip #GreenFrogWebDesign #WebDesign #EzraMcCarthy #Aerator #Aeration #ZAerate #Bobcat #BobcatMowers #Husqvarna #HusqvarnaGroup #HYGREENTOOL #GOMOW #ThunderLightingSupply #ChristmasLights #Christmas #Trump #DonaldTrump #PresidentTrump #ElectionDay #EZDumper #DumpInsert #StempkyNursery #Mulch #MulchInstallation #TurfNerds #Newsmax #NewsmaxTV #CarlHigbie #CharlieKirk
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with trade show industry veteran Mike Van Valey, who has spent more than 35 years in the business and over two decades running his own trade show contracting company.From selling books door-to-door in college to managing trade shows for major consumer brands, Mike shares firsthand insights into how the trade show landscape has evolved — and why so many companies are doing it wrong.You'll learn how technology, rising costs, and changing buyer behavior have reshaped the industry. Attendees no longer arrive ready to write orders on the show floor — they come to evaluate, compare, and research. That shift means your strategy needs to change too.Mike breaks down the biggest mistakes exhibitors make, including overspending on flashy booths while neglecting staffing and follow-up — and explains why the “software” (your people and process) matters more than the “hardware.”If you've ever wondered whether trade shows are still worth the investment, this episode gives you a clear, strategic answer.In today's episode of the Harvest Growth Podcast, we cover:How trade shows have changed in the digital eraWhy lighting and booth design can dramatically increase trafficThe right way to staff your booth (and how many people is too many)Why pre-show marketing can make or break your resultsThe most common post-show follow-up mistakesHow to know if a trade show is right for your businessAnd so much moreWant to connect with Mike?Visit tradeshowsolutions.net to learn more or reach out directly for guidance on improving your trade show strategy.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.
Imagine that you're so angry about a business deal gone wrong that you grab a chisel, find a slab of stone, and spend hours carving your complaint. That's exactly what a Mesopotamian merchant did in 1750 and made sales history. The merchant was furious because he'd been promised high-grade copper, but the final product was subpar. That angry customer complaint is now sitting in the British Museum, 4,000 years later. The tablet reads: "What do you take me for? That you treat someone like me with such contempt?" If you think dealing with issues in the sales process is a modern problem, you're off by about four millennia. Sales Hustle Is Ancient We talk about sales like it's a modern corporate invention. CRMs and automated sequences are new, but the art of the deal and dealing with angry customers? That's been around since humans started trading. The copper merchant in 1750 BCE wasn't just selling copper. He was managing client expectations, handling logistics, and clearly failing at quality control. The core practices of B2B sales—promise, delivery, and relationship management—haven't changed. 1600s: Sales Becomes a Profession Fast forward to 1600, and you see the founding of the East India Trading Companies. They were some of the first corporations that allowed people to buy shares in a business. One of the East India Trading Companies was owned by "the 17 gentlemen"—a group of wealthy investors who funded global trade expeditions. They kept spices like nutmeg, pepper, and cinnamon flowing across continents. The spices were so valuable that they were practically currency. This was B2B sales at scale. Shareholders' expected returns. Merchants negotiated deals across continents. The stakes were massive, and so were the profits. This era established something critical to modern sellers: the separation between ownership and operation. The 17 gentlemen didn't sail the ships or negotiate every spice deal. They hired people to do it. Sales stopped being a personal trade and became a repeatable profession with accountability structures built in. 1851: Visibility and Competition Arrive The Great Exhibition in London in 1851 was the world's first massive B2B trade show in sales history. Thousands of exhibitors. Hundreds of thousands of attendees. A giant glass building called the Crystal Palace. Nearly 200 years later, sales pros still pack convention centers, set up booths, and fight to stand out in a sea of competitors. This is where B2B sales became visible. You weren't just competing against one or two local merchants anymore. You were standing next to dozens of alternatives, all promising similar value. Differentiation became mandatory. Following up meant writing a letter and waiting weeks for a response. Today, if you're not following up within 24 hours, you're losing to competitors who are. 1957: Reach and Leverage Scale Up The first inside sales team was formed at a company called Dial America in 1957. Before that, if you wanted to sell, you hit the road. Door-to-door, city-to-city, face-to-face. Every single deal required physical presence. The telephone changed everything. Suddenly, salespeople could work virtually, reach more prospects, and close deals without leaving the office. One seller could now have 20 conversations in a day instead of three. The math of sales productivity fundamentally shifted. Fast forward to today, and inside sales is the dominant model. The tools have evolved—Zoom calls, screen shares, digital demos—but the core principle remains: you don't need to be in the same room to build trust and close deals. From Stone Tablets to Instant Messages: Why Speed Matters Now Think about the effort that the merchant put into carving his complaint into stone. He didn't fire off a quick email. He didn't leave a one-star Google review. He created a permanent record that would outlive both him and the seller by thousands of years. Today, complaints are easy. Maybe too easy. A customer can blast you on LinkedIn, tank your review scores, or CC your entire executive team on an email thread—all before lunch. Every major shift in B2B sales increased speed. Trade shows multiplied visibility. Telephones let sellers reach 20 prospects a day instead of three. Email collapsed follow-up from weeks to hours. Social media made reputation instant and permanent. In 1750 BCE, you had time to respond. Now, you have hours—maybe minutes. Each acceleration rewarded the sellers who could execute fast without sacrificing quality. The ones who couldn't keep up disappeared. Why This Timeline Matters More Than You Think We're in another massive shift in sales history. AI, automation, predictive analytics—the pace is relentless. It's easy to think everything has changed. Zoom out 4,000 years, and the pattern emerges: speed accelerates, but the core practices stay the same. So the next time you get a harsh email from a customer, remember that stone tablet. You don't have to worry about your failure being displayed in a museum 4,000 years from now. But you do have to worry about your reputation spreading across the internet in hours. The tools change, the pace accelerates, but the rule is simple: earn trust, deliver value, and handle problems before they handle you. You just saw how history teaches that speed and execution have always mattered — and now AI is the biggest shift we've seen yet. If you want to turn the disruption into an advantage, download The FREE AI Edge Book Club Guide.
Imagine that you’re so angry about a business deal gone wrong that you grab a chisel, find a slab of stone, and spend hours carving your complaint. That’s exactly what a Mesopotamian merchant did in 1750 and made sales history. The merchant was furious because he’d been promised high-grade copper, but the final product was subpar. That angry customer complaint is now sitting in the British Museum, 4,000 years later. The tablet reads: “What do you take me for? That you treat someone like me with such contempt?” If you think dealing with issues in the sales process is a modern problem, you’re off by about four millennia. Sales Hustle Is Ancient We talk about sales like it’s a modern corporate invention. CRMs and automated sequences are new, but the art of the deal and dealing with angry customers? That's been around since humans started trading. The copper merchant in 1750 BCE wasn’t just selling copper. He was managing client expectations, handling logistics, and clearly failing at quality control. The core practices of B2B sales—promise, delivery, and relationship management—haven’t changed. 1600s: Sales Becomes a Profession Fast forward to 1600, and you see the founding of the East India Trading Companies. They were some of the first corporations that allowed people to buy shares in a business. One of the East India Trading Companies was owned by “the 17 gentlemen”—a group of wealthy investors who funded global trade expeditions. They kept spices like nutmeg, pepper, and cinnamon flowing across continents. The spices were so valuable that they were practically currency. This was B2B sales at scale. Shareholders’ expected returns. Merchants negotiated deals across continents. The stakes were massive, and so were the profits. This era established something critical to modern sellers: the separation between ownership and operation. The 17 gentlemen didn’t sail the ships or negotiate every spice deal. They hired people to do it. Sales stopped being a personal trade and became a repeatable profession with accountability structures built in. 1851: Visibility and Competition Arrive The Great Exhibition in London in 1851 was the world’s first massive B2B trade show in sales history. Thousands of exhibitors. Hundreds of thousands of attendees. A giant glass building called the Crystal Palace. Nearly 200 years later, sales pros still pack convention centers, set up booths, and fight to stand out in a sea of competitors. This is where B2B sales became visible. You weren’t just competing against one or two local merchants anymore. You were standing next to dozens of alternatives, all promising similar value. Differentiation became mandatory. Following up meant writing a letter and waiting weeks for a response. Today, if you’re not following up within 24 hours, you’re losing to competitors who are. 1957: Reach and Leverage Scale Up The first inside sales team was formed at a company called Dial America in 1957. Before that, if you wanted to sell, you hit the road. Door-to-door, city-to-city, face-to-face. Every single deal required physical presence. The telephone changed everything. Suddenly, salespeople could work virtually, reach more prospects, and close deals without leaving the office. One seller could now have 20 conversations in a day instead of three. The math of sales productivity fundamentally shifted. Fast forward to today, and inside sales is the dominant model. The tools have evolved—Zoom calls, screen shares, digital demos—but the core principle remains: you don’t need to be in the same room to build trust and close deals. From Stone Tablets to Instant Messages: Why Speed Matters Now Think about the effort that the merchant put into carving his complaint into stone. He didn’t fire off a quick email. He didn’t leave a one-star Google review. He created a permanent record that would outlive both him and the seller by thousands of years. Today, complaints are easy. Maybe too easy. A customer can blast you on LinkedIn, tank your review scores, or CC your entire executive team on an email thread—all before lunch. Every major shift in B2B sales increased speed. Trade shows multiplied visibility. Telephones let sellers reach 20 prospects a day instead of three. Email collapsed follow-up from weeks to hours. Social media made reputation instant and permanent. In 1750 BCE, you had time to respond. Now, you have hours—maybe minutes. Each acceleration rewarded the sellers who could execute fast without sacrificing quality. The ones who couldn’t keep up disappeared. Why This Timeline Matters More Than You Think We're in another massive shift in sales history. AI, automation, predictive analytics—the pace is relentless. It's easy to think everything has changed. Zoom out 4,000 years, and the pattern emerges: speed accelerates, but the core practices stay the same. So the next time you get a harsh email from a customer, remember that stone tablet. You don't have to worry about your failure being displayed in a museum 4,000 years from now. But you do have to worry about your reputation spreading across the internet in hours. The tools change, the pace accelerates, but the rule is simple: earn trust, deliver value, and handle problems before they handle you. You just saw how history teaches that speed and execution have always mattered — and now AI is the biggest shift we've seen yet. If you want to turn the disruption into an advantage, download The FREE AI Edge Book Club Guide.
From global trade shows to major tariff and trade developments, ABC's Global Technical and Regulatory Affairs team breaks down what matters most in highlights from their February Global Update. Tune in to this Almond Byte episode for key takeaways on international market access, evolving trade agreements, and why global engagement remains critical for U.S. almonds.
Summary Book a Strategy Call In this episode of Leadership on the Links, Meredith Otero and Mitch Rupert dive into a candid recap of the GCSAA 2026 Conference and Trade Show in Orlando. Fresh off the heels of an incredible week, they reflect on the exponential growth Bloom Golf Partners has experienced over the past 12 months and how it transformed every conversation on the trade show floor. From sold-out education sessions to meaningful booth visits, Meredith and Mitch discuss what made this year feel so different—intentional connections, industry recognition, and the pride of watching their team shine. They also touch on workforce trends, the critical need for equipment managers, and the power of developing talent from within. What You'll Learn Why intentional networking and consistent marketing efforts lead to more meaningful conference conversations How Bloom Golf Partners' growth over 12 months shifted booth visits from "What do you guys do?" to purposeful engagement The current workforce crisis facing equipment managers and why this trade skill offers incredible career potential Why developing talent from within—whether from your own staff or the local community—is key to solving hiring challenges How team balance and individual strengths create a winning dynamic at industry events The importance of stepping outside your comfort zone for speaking engagements and professional growth Timestamps 00:00 – Introduction and post-conference exhaustion 00:42 – Overview of the GCSAA 2026 Conference and Trade Show 01:06 – Team photos, Disney fun, and the famous Sunday sundae 02:48 – Mitch's comparison: What felt different from last year 04:55 – Nonstop booth traffic and meaningful conversations 05:28 – Meredith's takeaway: Intentional visits and genuine connections 07:52 – Feeling rejuvenated, not drained, after a full week 09:23 – Mitch's sold-out education session and key takeaways 11:24 – The equipment manager workforce crisis and aging out of the profession 12:43 – Career potential in trade skills and equipment management 14:51 – Mary's speaking debut and overcoming presentation nerves 16:19 – Mitch's first speaking engagement at Union League and lessons learned 17:56 – Meredith's upcoming speaking opportunity at Club Managers 18:38 – Team dynamics, balance, and playing to individual strengths 1 9:21 – Plans for future events and getting the whole team together Links Mentioned Bloom Golf Partners Website: https://www.bloomgolfpartners.com GCSAA Conference & Trade Show: https://www.gcsaa.org Club Managers Association of America (CMAA): https://www.cmaa.org
Networking That Actually Converts Trade shows and conferences can be either a budget drain or a growth accelerator—depending on how you prepare. Colin C. Campbell and Michael Gilmour share the exact pre-event, on-site, and post-event plays that turn visibility into meetings, meetings into deals, and one weekend of travel into weeks of marketing. Hosts: Michael Gilmour, Colin C. Campbell
Dynasty trade season is in full swing, and Garret Price teams up with Andrew Mott to break down real trade submissions from the Nerd Herd. From Bijan Robinson valuation debates to navigating the 2026 rookie draft class, this episode delivers actionable advice on when to hold your studs and when to cash in for future assets. The debate over Bijan versus the 1.02 and 1.03 picks highlights a critical truth: in ten team leagues, superstars matter more than depth. While Fernando Mendoza and top wide receivers like Carnell Tate offer value, they're still percentage chances compared to a proven RB1. Context matters for rebuilding rosters, but best player available usually wins. Josh Allen remains the crown jewel in superflex leagues, even with tempting packages featuring Baker Mayfield, Drake London, and Davante Adams. The 2027 draft class hype continues building, making it an excellent time to trade 2026 picks for future first rounders. Check the dynasty rankings to see where these players stack up. Garrett Wilson emerged as a value target at the 1.09 and 1.11 price point, while Breece Hall paired with Ricky Pearsall and a 2027 first creates compelling upside for dynasty managers willing to move off CeeDee Lamb. Start Using the Film Room Today! FastDraft: Download and deposit $10 using code NERDS on the FastDraft app and join your first draft to be eligible for a free one-year full bundle membership at Dynasty Nerds (new members only). FastDraft will match your deposit up to $50. Draft best ball teams in under 5 minutes! FFPC: New Users: Use promo code NERDS for $25 off your first FFPC Orphan Team! 00:00 Start 01:16 Bijan Robinson Trade 03:40 Josh Allen Trade 07:22 Jahmyr Gibbs Trade 10:58 Trade Value of 1.02 14:03 Justin Jefferson and De'Von Achane Trade 21:15 CeeDee Lamb Trade 24:55 2026 Pick vs 2027 Pick 30:47 Trading 1.09 32:27 2026 Pick Value for Garrett Wilson Learn more about your ad choices. Visit megaphone.fm/adchoices
Kevin Paulson talks about Outdoor Story Telling, Tradeshows, Hunting, and more Episode Summary Kevin Paulson joins Rick Saez to talk about growing up in a U.S. Forest Service family, how hunting shaped his life, and the path that led him from guiding and outfitting to founding HuntingLife.com and later stepping into the role of Executive Director at AGLOW Outdoors. Kevin breaks down what "authentic" outdoor media really means today, why podcasting is exploding, how AI will challenge creators, and why every creator needs to start building an email list now. He also shares how AGLOW conferences and media camps work, why networking is everything, and what gear he's most excited to test this year. In This Episode, You'll Hear Kevin's upbringing around public lands and the Forest Service (and how it shaped his values) Hunting "in his dad's hip pocket" starting at age five Why he launched HuntingLife.com (and how the 2007–2009 economy forced a pivot) What AGLOW is, why it matters, and how it evolved from local newspaper columns to modern creators Why authenticity + trust beats "information" (especially in an AI-driven content world) The biggest threat in outdoor media: AI "slop content" and the fight for attention The most underrated asset: your email list Why niche audiences ("100 true fans") often beat massive reach Kevin's "year of the coyote" and what predator control looks like on working ranch land OutdoorHive.com: a job resource built specifically for the hook-and-bullet + trade show industry Gear, books, and advice for new outdoor communicators Memorable Quotes "Connection and authenticity—at the end of the day—that's what wins." "It's more important to have an audience of a hundred that loves you than a hundred thousand that may or may not pay attention." "Begin tomorrow… building your own mailing list." "Proximity is power—be in the room with the people doing the things." Resources & Links Mentioned HuntingLife.com OutdoorHive.com: AAGLOW Organizations mentioned: Backcountry Hunters & Anglers, RMEF, Ducks Unlimited, NWTF, SCI, POMA, OWAA Books Kevin mentioned: The Old Man and the Sea (Hemingway) A Sand County Almanac (Aldo Leopold) Peter Ryan titles, including The Hunting Life and Wild South (as referenced in the interview) About Kevin Paulson Kevin Paulson is a lifelong outdoorsman, entrepreneur, and advocate for hunting and conservation. He's the founder of HuntingLife.com, creator of OutdoorHive.com, and serves as the Executive Director of AGLOW Outdoors, one of the oldest hook-and-bullet media organizations in the industry. Connect with Kevin Social: @HuntingLife (most platforms) Kevin Paulson LinkedIn Email: kevin@atglowoutdoors.com kevin@huntinglife.com kevin@outdoorhive.com Sponsor / Partner With the Show Hey there, adventure crew—want to reach 4,000+ outdoor lovers each week? Promote your brand, product, destination, or project to an audience of campers, hikers, and adventure travelers. Email Rick: rick@ricksaez.com Facebook Instagram Love the show? Subscribe, rate, review, and share! I'd love to hear your feedback about the show! You can contact me here: rick@ricksaez.com
In this episode, I sit down with Wendy Campbell, VP of Sales at Jage Media. The team behind some of the most important cannabis trade shows in the industry. We talk about why trade shows still matter in cannabis. Even when everything feels digital, Wendy breaks down the three main types of trade shows. And explains how each one serves a different business goal from writing orders, to staying relevant to meeting the right people at the right time. We also dig into how the cannabis industry has changed. Funding has been tight, so brands and retailers are no longer chasing capital first. Instead, they are focused on being smarter with every dollar they spend via long term relationships. Wendy explains how they make events valuable to the business that attend them. We cover the psychology of why trade shows helped build relationships that simply don't happen online. Finally, we talk about the fast growth of hemp beverages and how trade shows help normalize cannabis for everyday people. Education keeps coming up as the market brings in new consumers. Educating buyers, staff, and consumers is still critical to long-term growth. Wendy shares why she remains optimistic about the future of cannabis and hemp, even when headlines feel negative. If you are a cannabis business owner, investor, or service provider, this episode will help you understand where to show up, why it matters, and how to think long-term about growth.
Pool Pros text questions hereIn this episode of the Talking Pools podcast, hosts Steve and Wayne discuss the ongoing trade show season in the pool industry, the impact of weather on attendance, and the importance of insurance and liability considerations for pool service professionals. They share personal anecdotes and insights about navigating trade shows, the significance of networking, and the challenges of managing liability in pool services, especially concerning diving boards and hillside pools.TakeawaysTrade shows are crucial for networking and education in the pool industry.Weather can significantly impact attendance at trade shows, but it's not the only factor.Insurance coverage is essential for pool service professionals to protect against liability.Diving boards and slides pose significant risks and require careful management.It's important to have clients sign hold harmless agreements for risky features.Trade shows can be expensive, but they offer valuable opportunities for learning and connection.Understanding the nuances of insurance can save professionals from costly claims.Networking at trade shows can lead to long-term industry relationships.The timing of trade shows is often influenced by economic factors and industry schedules.Attending trade shows requires planning to maximize benefits and minimize costs.Sound bites"Trade show season is well underway.""It's all about the money.""Insurance claims can be costly."Chapters00:00 Trade Show Season Insights17:06 Navigating Pool Inspections and Liability24:43 Navigating Legal Risks in Pool Service25:43 Understanding Liability with Diving Boards and Slides28:16 Risk Management Strategies for Pool Service Providers29:28 The Importance of Communication with Clients29:54 Trade Shows: Opportunities and Challenges33:55 The Evolution of Trade Show Costs36:52 Feedback and Interaction at Trade Shows38:23 Maximizing Value from Trade Show Attendance41:59 Common Pool Maintenance Challenges47:58 Conclusion and Listener Engagement LaMotte CompanyLaMotte Company is a leading manufacturer of water quality testing products & pool test kitsCalifornia Pool AssociationPool Industry Trade OrganizationCMAHCThe Council for the Model Aquatic Health Code promotes health & safety at public swimming poolsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com
On today's Extra, Birthdays, King & Queen, & a tech trade show Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode of The Kula Ring, Jeff White and Carman Pirie sit down with Cody Warner, Commercial Vice President and Board Member at Deep Trekker, to explore how the company evolved its go-to-market strategy as both the market and its customers matured. Cody shares Deep Trekker's journey from hustling at trade shows with water tanks and on-the-floor sales to building highly targeted micro events focused on real-world demonstrations, training, and education. The conversation dives into digital thought leadership, customer-led case studies, community building, and why experiential marketing can outperform traditional trade shows, especially in complex B2B, B2G, and defense markets.
Danielle R. Harris shares marketing insights live from a trade show event with a client. This episode touches on pivoting, enhancing your message, and the importance of positioning. Learn more about The Blueprint, my three-month one-on-one program, where we study what's working and build a content approach that leads to applications.You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.Follow on Instagram at @Danielle.R.Harris. Follow on LinkedIn
Jake and Ryan go over what to expect from us at the Hunt Expo, and the new Korax rifle line, as well as the new S2H scope. ➡️ SHOOT2HUNT
Everyone overthinks rookie picks… and dynasty managers pay for it every year. On this episode of All Gas Trade Show (AGTS), we're digging into 2026 rookie pick tiers, how and why those picks tend to rise over time, and where veteran values quietly leak as managers chase certainty.
SPONSORS: 1) GHOST BED: Get an extra 10% off already-great prices at https://GhostBed.com/julian with promo code JULIAN. JOIN PATREON FOR EARLY UNCENSORED EPISODE RELEASES: https://www.patreon.com/JulianDorey (***TIMESTAMPS in description below) ~ Ryan Niddel is the CEO of Diversified Botanics. He is a egalized dr*g market expert who has spoken out about the 7-OH opioid problem in America. RYAN's LINKS: X: https://x.com/Ryan_Niddel IG: https://www.instagram.com/thegenxgentleman/ COMPANY: https://diversifiedbotanics.com/ FOLLOW JULIAN DOREY INSTAGRAM (Podcast): https://www.instagram.com/juliandoreypodcast/ INSTAGRAM (Personal): https://www.instagram.com/julianddorey/ X: https://twitter.com/julianddorey JULIAN YT CHANNELS - SUBSCRIBE to Julian Dorey Clips YT: https://www.youtube.com/@juliandoreyclips - SUBSCRIBE to Julian Dorey Daily YT: https://www.youtube.com/@JulianDoreyDaily - SUBSCRIBE to Best of JDP: https://www.youtube.com/@bestofJDP ****TIMESTAMPS**** 0:00 – Intro 1:34 – Rocco Vargas, Ryan's Background, Diversified Botanics, Kratom, FDA, Safety Issues 13:29 – FDA “Safety” Process, DEA Scheduling Threat, $1M Product Destruction, "Wild West" 23:55 – Post-DEA Future, System Failures, FDA Barriers, LLM + Blockchain Solutions 34:01 – Supplement Industry Problems, Untested Products, Market Cycles, Post-COVID Dynamics 45:00 – Why Kratom Isn't an Opioid Replacement 55:48 – 7-OH Potency, Addiction Risk, Bioavailability, Kratom vs 7-OH Confusion 01:05:16 – Trade Shows, Smoke Shops, Mass Market Access, FDA Classification Issues 01:14:42 – Ethics, FDA Failures, Regulation Gaps, Lawsuits, Bioavailability Interactions 01:25:06 – Blockchain Validation, Transparency, COA Verification 01:39:08 – Ledger Systems, Simulation Theory 01:45:34 – 7-OH Regulation Debate, Prohibition vs Control, Opium Epidemic Parallels 01:52:57 – Potency Arms Race, Best Friend's Overdose 02:01:38 – Addiction Crisis, FDA/HHS, RFK Talks, Cartel Surveillance 02:10:14 – CCP, Cartels, Russians, Money Laundering Networks 02:21:34 – Corruption, Global Networks, Acceptance of Risk w/ Cartels & China 02:35:37 – Future Model, Research Studies, NSF Approval, Market Structure 02:47:52 – Ryan's Work CREDITS: - Host, Editor & Producer: Julian Dorey - COO, Producer & Editor: Alessi Allaman - https://www.youtube.com/@UCyLKzv5fKxGmVQg3cMJJzyQ - In-Studio Producer: Joey Deef - https://www.instagram.com/joeydeef/ Julian Dorey Podcast Episode 376 - Ryan Niddel Music by Artlist.io Learn more about your ad choices. Visit podcastchoices.com/adchoices