GEN WOW RADIO

Rick Mathieson and Rick Wootten review the 2021 Super Bowl commercials and pick the touchdowns, fumbles, and serious WTFs. Click to Listen: 🏈Season 4 Premiere—Rick and Rick Score the 2021 Super Bowl Commercials IN THIS EPISODE ⏳Season 4…already?! (at 1 min) ⚽️What's in a name—is Football the best name for...

🎁The Loaded Questions keep flying as the Ricks take a stroll down Memory Lane to celebrate the conclusion of their mega-hit third season. Listen Now: 🎉 Season 3 Finale Part 2

🎄It's a super-sized game of Loaded Questions as the Ricks celebrate the season that tried to make lemonade out of one lemon of a year. Listen Now: 🥳 'Tis Our Season 3 Finale (Part 1)

It's time for a quick round of Loaded Questions. This time out: The dirt on electric cars. Kissing in COVID-era movie productions. The best holiday movie of all time. And consumer views on social media as a holiday-season marketing channel. Listen Now: 🚙 Electric Cars- Not So Neutral After All_

Black Friday sales soar 42%. Pizza Hut goes heavy on comfort and joy. Is "Get Out" or "The Babadook" the best movie of the 2010s? The world's waiting for you, "Wonder Woman." Plus: Debating Tesla's decision to dump its PR department. Brought to you by Taskin, the first name in...

Burning Man lights up social VR. It's the moon or bust for the Fast & Furious movie franchise. And Burger King and Ronald McDonald get caught in a gay make-out session. Plus Loaded Questions and a whole lot more. From Sept 15. Brought to you by Taskin, the first name...

👹 "Stranger Things" takes over downtown LA, beer brands race to deliver a different kind of buzz, 80's era movie franchises stage comebacks via Zoom & more. From Nov. 11. 📺Netflix's Approach to Experiential Marketing During a Pandemic Brought to you by Taskin, the first name in stylish, premium-quality travel...

"The Mandalorian" tries on some 501's. The Justice League stars in a gory new R-rated animated movie. ADWEEK asks: What brands would you want to shelter with most? Starbucks switches up its strategy for the time of COVID-19, and more. From June 26. Brought to you by Taskin, the first...

It's a Rick and Quick episode featuring an interview with GiftSuite CEO Sangita Verma, who is redefining the gift-giving experience in the time of COVID-19. From June 16. ✈️ Brought to you by Taskin, the first name in ultra-stylish, premium travel gear: Save 30% on your next purchase using promo...

🍕 The top 5 spots you weren't allowed to see during the Big Game. From Feb 3. Subscribe to the official Rick and Rick Rule the World podcast on iTunes, Soundcloud, TuneIn, or wherever you listen to podcasts. Listen to: 📺 Top 5 Commercials You Did NOT See During the...

📺 It's a super-sized game of Rick and Rick Loaded Questions about some of this year's biggest Super Bowl commercials. Who scores? Who fumbles? And which spots do you remember best? It's an AdBowl 2020 pop-quiz with a Rick and Rick twist. Brought to you by TaskinSF.com, the official sponsor...

We need to talk about that final battle with Palpatine, his regenerative powers, his ever-changing strategy, that whole Force Dyad deal between Rey and Kylo Ren, what Finn wanted to tell Rey, where the Babu Frik is the Baby Yoda merch, and a whole lot more. It's our super-sized, spoilerrific...

🎅🏼 Tesla's Cybertruck blows up the Internet. The holiday yule log gets spit-roasted—ASMR style. Our Top 3 Tech Toys Gone Wrong. The 'Christmas Pizza' that's covered in turkey and gravy—and served in a singing box, plus a whole lot more. Download 🎁Cybertruck Baby Yoda Christmas Pizza & More

Singles Day scores $1 billion in its first :60-seconds. "Arson Frog" and "Okay Boomer" have meme warfare raging among generations. Plus: Twinkies cereal ignites a social media storm, what fMRI tells us about holiday shopping behaviors, why the future of VR may stink, Loaded Questions, and more. IN THIS EPISODE...

It's our spoilerific review of Terminator: Dark Fate (trailer below)—complete with Sarah Conner, the Rev-9, and a Terminator T-800 named Carl. Plus Loaded Questions: The Terminator Edition. Listen Now: 🍿Review: 'Terminator Dark Fate' IN THIS EPISODE: 🤖 The latest Terminator: Dead on arrival? Or underrated awesomeness? (at 1 min, 15-seconds)...

A haunted house that's so scary, it requires a 40-page waiver. Why lab-grown brain matter may be sentient. Kellogg's follows the Ricks lead on cereal-infused IPAs. Marvel's latest ugly Christmas sweaters, and a whole lot more. IN THIS EPISODE: 👨🏻‍🚒 Burn Notice: Dry, windy conditions have California in the hot...

IN THIS EPISODE 🎧 Coca-Cola static print ads you'll swear you can hear (at 9 sec) 🧠 The technical name for the psychological effect Coke uses in those ads - it's SCIENCE (at 1 min, 09 sec) 🔥 … Revisiting the knee-slapping family fun of "Brightburn" (at 2:09) 🏰 The...

It's an epic round of Loaded Questions as the Ricks recall some of their favorite moments from Season 2 of Rick and Rick Rule the World. IN THIS EPISODE 🎧 Top 5 ASMR Affirmations for Creative Directors (at 1 min 3 sec) 🍀 Our Lucky Charms-inspired St. Paddy's Day IPA...

JJ Abrams' new Spider-Man series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Tinder's new choose-your-own-adventure streaming series, and more. 💥 JJ Abrams enters the Spider-verse, with a little help from his son (at 48 seconds) 😍 Flirt-worthy, or...

🎯 The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh, Thank Heaven for iPhone 11?" Plus a whole lot more. Listen Here: 🃏BK's New...

What really went down at the Taco Bell Hotel. Our Summer '19 Box Office Scorecard. Why YouTube seems to think robots deserve animal rights. Spidey's future with the MCU, and more. Or listen by link IN THIS EPISODE: 🕷 Did Spidey Really Get Spiked From the MCU? (at 2 min,...

In the conclusion of a previously unreleased episode recorded in July, the Ricks review their favorite TV and movie trailers coming out of this year's Comic-Con International - as well as a few of the misses. Or listen by link IN PART THREE: 🚀 Rick W. has only one thing...

In part two of an unaired episode recorded in July, the Ricks continue to share the hits and misses in news and trailers from Comic Con 2019. Or listen by link IN THIS EPISODE: 🌵 "Westworld" Season 3: Bernard and Charlores square off for a fight—is it Maeve to the...

🍿In a previously unreleased episode recorded in July, the Ricks review their favorite TV and movie trailers coming out of this year's Comic-Con International. Or listen by link In Part One: 🎤Rick M. has a unique take on "The Never-ending Story" when Rick W. chickens out of the "Stranger Things...

Diet Coke unveils label-free soda cans. Taco Bell Hotel reservations sell out in two minutes. Sabra warns 'The Vegans are coming' to your summer BBQ. And the Cheetos mascot is named new Colonel Sanders. LISTEN NOW: Cheetos Mascot Named New Colonel Sanders The Vegans are Coming Diet Pepsi Goes No...

It's a supersized edition of Rick and Rick, with Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more....

Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First Shave." Man-size Kleenex and more. From June 9. 'Space' Jam Time Capsule Gillette's 'First Shave ' Booze as the New Wellness Drink & More In this Episode: 🚀 "Space" Jam: Pearl Jam's...

Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more. From June 4. Dollar Shave Club's Dad Bods, Ikea's Sitcom Living Rooms,...

The Ricks review "Brightburn." New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more. New Coke Returns Fortnite Just Does It Magical Marketing Words & More In this Episode: 😡 "Brightburn" Torches the Superman Mythos...

Move over, Eggo' Waffles: 'Stranger Things' got its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. 'BrightBurn' may be Ma and Pa Kent's worst nightmare. Why the role of the CMO isn't want it used to be—plus a whole lot more. IN THIS...

🍗 KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more. In This Episode: 🎉 A shout out to special listener (at :40 sec)...

Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars? 🥽 A look at the full suite of Oculus devices (at :04 sec) ✌🏻 How...

Coca-Cola's silent print ads you can hear. Burger King's new Unhappy Meals. Leadership slogans from artificial intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more. IN THIS EPISODE: 🍿 Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds) 🧠 Leadership...

We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't...

We review what we got right, and what they got wrong, in our first annual predictions episode in early 2018. Which of our prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad...

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018. Winners include: 💥 Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at...

It's awards season here at Gen Wow, and this is the first of a series of special episodes where the Rick Mathieson and Rick Wootten count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and...

In the Season Two Premiere of Rick & Rick: How Mattel's Barbie wants to put an end to the "Dream Gap" for girls, McDonald's Gets all Banksy on us, 2018's hottest Halloween costumes and a whole lot more. Does P&G want exclusive rights to use WTF, LOL and NSFW? (at...

Our Season One Edition of Rick & Rick's "Loaded Questions" comes to a head in Part 2 of the "Rick & Rick Season One Finale"—full episode breakdown below! SPECIAL NOTE: For the full "Rick & Rick Rule the World" experience, subscribe via the show's new, dedicated iTunes podcast page, here....

It's time for a super-sized Rick & Rick Rewind as we revisit all the mirth, mayhem and wild moments that made Season One a worldwide sensation. IN THIS EPISODE: What's our most popular episode so far? (at 1:20) Did our first episode really feature a Robot Priest? (at 3:21) What...

Episode 144: The Ricks review the surprise splash hit "The Meg"—and go for the bonus points when they play Summer '18 Box Office Trivia. It's another can't-miss episode of the one show where everybody's name is Rick, and everybody rules the world! IN THIS EPISODE: From the WTF Dept: Wasabi-...

Episode 143: Rick Mathieson and Rick Wootten discuss Geek.com's list of 11 sci-fi movies from the 1970s that it claims are better than "Star Wars"—and the advice they'd give their 22-year-old selves about their careers in marketing. IN THIS EPISODE: iHOP's Sales Prove Its 'iHOB' Stunt Paid Off—But Sparks New...

Episode 142: Everything you need to know about Comic-Con International 2018, from the exclusives to the cosplay to the movie buzz and more. And we've got Comic-Con correspondents Kurt Ho and Eric Van Der Heide along for the ride as Rick & Rick conquer geekdom's ultimate annual fun fest. Meet...

Rick Mathieson and Rick Wootten review Marvel's 20th #1 smash hit, "Ant-Man & the Wasp." We're talking miniature superheros and maximum fun—with skateboarding trucks, a suitcase-size science lab, kicks with truth serum and a whole lot more! Listen Now: Rick & Rick Review 'Ant-Man & the Wasp'

RICK & RICK: Lessons BK Learned from Hackers (Podcast) On an all-new episode, Rick Mathieson and Rick Wootten discuss the hot topics in the week that was in marketing, media and pop-culture, including: • IHOB, Revisited (:30) • Have the 'Star Wars' movies been sidelined? (1:53) • Summer box office...

Freeze all motor functions and fire up the violent delights: Rick & Rick are going to 'Westworld' to review Season 2 of HBO's hit series. Futurist Chris Heuer joins the fun for an action-packed episode of the show where everybody's name is Rick, and everybody rules the world. Rick &...

In this episode: Did the family bring you to IHOB for Father's Day this year? Rick Mathieson & Rick Wootten talk about what data now shows to be IHOP's grand slam (sorry, Denny's). Plus: Things our grandkids will be amazed that people said in 2018. Rick & Rick: Things People...

Rick & Rick's summer spoiler-fest continues as Rick Mathieson and Rick Wootten review Marvel's latest smash hit, "Deadpool 2" - and warning: there's some NSFW language ... because come on, it's a Deadpool movie. Listen Now: Rick&Rick-The One Where We Review 'Deadpool 2' Approx: 28 min

Rick & Rick Rule the Box Office: Our take on the biggest movie event in MCU history—the hits, the misses and the WTFs. It's all here, in an all-new Rick & Rick Rule the World!

In this episode: 3D projection crashes the wedding party...Snapchat lets you wear a Croc on your head...Inside 'Avengers: Infinity' and Rick Mathieson and Rick Wootten answer the question: Can AR save the ad banner? Their answer may surprise you. Download Rick&Rick-The One Where AR ... Saves Banner Advertising_ Approx: 25...

In this episode: Nike embeds you within an in-store video game, "Avengers Infinity War" breaks the record for advance ticket sales, AI helps JFK deliver the speech he was never able to give, why some people would rather give up sex than social media—and Rick & Rick debate their favorite...