Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on t…
Today, we're joined by Jim Carpenter, the Director of Marketing Technology and Co-Owner of MoJo Active, to discuss the revolutionary PaymentPutty. Dive into the world of ecommerce transactions and discover how PaymentPutty, in partnership with the BigCommerce platform, transforms how businesses handle gift cards, payments, and checkouts. Question about today's episode? Send us an email at podcast@mojoactive.com.
In this episode of Move Your Market, we sit down with our resident email marketing expert, Steph Silva, to delve deep into the world of email marketing. Discover how to make your emails stand out in an overcrowded inbox and foster meaningful connections with your audience. Questions about email marketing? Drop us a line at podcast@mojoactive.com.
Hear tips from an industry expert about how to keep your data safe online, as well as common misconceptions about data storage. How are you keeping your data safe online? Email us at podcast@mojoactive.com.
Listen as our SEM expert, Steve Landau, shares everything you need to know about the latest Google Algorithm update. Questions about how these Google updates affect your business? Email us at podcast@mojoactive.com
The dreaded 1 star review. The overtly negative comment on social media. How do you handle it? How can you remove them? How do you replace that negative content with positive reviews? Tracey answers this and more in this episode of the podcast. Need help with your online reputation management? Email us at podcast@mojoactive.com
It used to be that content was just part of your marketing. Now content IS your marketing. Listen for how to get the most out of your content marketing. We love your feedback! Email us at podcast@mojoactive.com.
From how to warm up leads in the comments section, to how to balance a mix of content between your personal and corporate LinkedIn pages, Myles and Tracey unpack tactics you can use to excel on LinkedIn. They also go over things to absolutely avoid. How do you use LinkedIn to grow your business? Let us know by emailing podcast@mojoactive.com.
It's a common question to ask: "I'm spending six figures on an enterprise-level website overhaul -- how do I know what I'm getting my money's worth?" In this episode of the podcast, Myles and Tracey answer this question. But, they also pose a few different questions you should be asking, as well. Listen and then send us your feedback by emailing podcast@mojoactive.com
For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-owners of MoJo Active, Jared Frank and Jim Carpenter The duo recaps some of their favorite moments in MoJo Active history and what it was like to assume ownership just two months before a global pandemic. Have something to add to the show? Send us your thoughts at podcast@mojoactive.com.
For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-founders of MoJo Active, Timm Moyer and Ric Jones. The duo described their "accidental" journey into entrepreneurship and some of their favorite memories. Have something to add to the show? Send us your thoughts at podcast@mojoactive.com.
In this episode, Andy Frederick and Dustin Solomon from Little League International talk about how important the all-encompassing discovery phase was during their ecommerce website build. With multiple internal teams involved in managing the site, strong communication and planning were critical to ensure all aspects of operations were represented during Discovery. The result: a well-oiled ecommerce machine that helps support a non-profit organization near and dear to the hearts of baseball fans worldwide. Looking for help on your Ecommerce build? Email us at podcast@mojoactive.com
"Starting any ecommerce project without a strategic plan is like getting in your car and driving to Dallas without GPS. You'll get there eventually, but you could have gotten there faster and more efficiently if you had just planned out your route ahead of time." This podcast features insights, stories, and advice from Randy Carlson, a ecommerce veteran with over four decades of experience to share. Well worth a listen for any marketer! We'd love your thoughts on this episode! Email us at podcast@mojoactive.com
When it comes to Ecommerce, many people focus on the end result. However, taking the time to engage in a proper Discovery Phase is crucial to reaching that end result both on time and on budget. Listen as MoJo Active co-owners, Jared Frank and Jim Carpenter, discuss the importance of an Ecommerce Discovery Phase and the dangers of dismissing it as part of your process. Looking to talk more about your Ecommerce project? Email us at podcast@mojoactive.com.
In our last episode we defined the term "360 Agency" and how MoJo Active can best serve our clients. In this episode, we hear from one such client who has taken full advantage of everything our agency has to offer.
When it comes to marketing agencies, you can choose to engage with a 360 Agency or a Niche Agency. This episodes defines what a 360 Agency is, how it difference from a Niche Agency, and what those differences can mean for your business. Still have questions? Email us at podcast@mojoactive.com.
That's a wrap on 2020, folks! Listen as Myles and Tracey unpack some fun facts and figures from the extraordinary year that was 2020. Stay tuned for more of Integrate & Conquer in 2021! As always, we love hearing from listeners at podcast@mojoactive.com
This episode features Rob Gribben, one of the owners of Grae-Con Construction and a long-standing client of MoJo Active. We discuss the different types of marketing efforts Grae-Con has experimented with over the years and the efforts which have provided the greatest return on their marketing investment. Tell us what you think about this episode by emailing podcast@mojoactive.com.
In Ep. 9 of this podcast Tracey and Myles discussed what they felt would be some of the top marketing trends in 2020. Sixty episodes later we find out if they were right. We also hear what they think will be popular for 2021. What do you think will be a popular marketing trend of 2021? Email us your thoughts at podcast@mojoactive.com
From industrial controls & project management for a global company, to marketing & account management with MoJo Active, John Bristow's career has always been about delivering results. We hope you enjoy getting to know him through this podcast!
It’s a little out of character for us to talk about ourselves or to promote an award we've won. But in this case, our team has been recognized for delivering at the very highest levels of ecommerce on the national and international stage. So, we had to talk about it! Listen to the podcast and then read more details here: https://www.mojoactive.com/news/recognized-for-ecommerce-excellence
The term "marketing agency" often drums up images of the TV Show "Mad Men", with a focus on the creative elements of the business -- like design and copywriting. However, another creative element happens behind the scenes and involves the handling and scheduling of available resources. That's where MoJo Active's production manager comes in. Meet Sherri Smith. https://www.mojoactive.com
In this interview with Bob Garrett, President & CEO of the Greater Susquehanna Valley Chamber of Commerce, we discuss the mission of the Chamber and how the organization acts as a force multiplier within the communities it serves. What do we mean by "force multiplier"? Tune in and find out! https://www.mojoactive.com/podcast
Meet George Migash, one of the newest employees at MoJo Active. Hear from George about what goes into a successful career as a programmer. HINT: There's more to it than the coding itself! We love to hear from listeners! Email us at podcast@mojoactive.com with your questions and/or suggestions.
Tracey has been collecting the most common questions submitted to podcast@mojoactive.com and asked by our clients. In this episode, Tracey interviews Myles to get the answers. Questions include: How do you record remotely? How do get on the listening apps? How do you know what to talk about? And more!
Get to know one of our newest team members, Chris Johnson, and learn more about his role as a Technical Project Manager.
Many marketers often feel overwhelmed at the idea of incorporating video into their overall content marketing and branding strategies. But there's no need to! In this episode, Tracey and Myles break down ideas for your video marketing mix. The Integrate and Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tracey Johnston. Listen to more episode at www.mojoactive.com/podcast
Meet Kayla Kratzer, one of MoJo Active's newest team members. Kayla has joined our team as a copywriter and shares her take on the craft during this episode. For more of the Integrate & Conquer podcast, visit us at https://www.mojoactive.com/podcast
In this episode, Tracey and Myles are joined by Bruce Bortree of Butler Manufacturing. Bruce shares valuable insights into sales, marketing, and how the two disciplines must work together to achieve results.
2020 has been a year like no other. As we approach the fourth quarter (and the holiday season), many companies are questioning how to handle client and employee recognition programs. In this episode, we give you a few items to consider before simply hitting "repeat" on what you did last year. How can we help? Email us at podcast@mojoactive.com
Listen to how PMF Industries is using marketing innovation to replace trade show leads, all while attracting new industries in the process. How are you replacing trade show efforts during the pandemic? Let us know at podcast@mojoactive.com. For more info on PMF Industries visit them online at: https://www.pmfind.com/
Before you commit your company to working with a marketing agency, make sure you get answers to these 5 questions: What are you getting for your money? Do you need to sign a contract? What is their creative process? How do they handle things when they don't go perfectly? Can you speak to any of their current clients? We'd love it if you would ask MoJo Active these questions. Email us at podcast@mojoactive.com.
In this episode we dive into a broad cross-section of marketing topics with Ben Reichley of LB Water. Regardless of the marketing tactic or strategy, LB Water stands out by taking a proactive approach to all of their marketing efforts. With over 50 years of distribution and a construction industry foundation, LB Water refers to themselves as a value-added distributor, meaning they hold inventory and can also assist clients in understanding their project and the application of the products to each project. Visit https://www.lbh2o.com/ to learn more about the company and view examples of work performed by MoJo Active.
In this episode, Myles and Tracey reflect on: The journey to surpassing 50 episodes, What it's been like to podcast during a pandemic, and The value of disciplined effort in any marketing strategy. We'd love to hear your thoughts on this episode! Email us at podcast@mojoactive.com and visit mojoactive.com to learn more about the agency.
Search Engine Optimization, or SEO, is one of the most important pieces of a digital marketing strategy. It's often the most overlooked, as well. In this episode, Ric Jones breaks down the MoJo Active approach to SEO and how we integrate on-site SEO, off-site SEO and content strategy to deliver results for clients of all sizes and in all industries. Could your SEO use another look? Contact us at podcast@mojoactive for a FREE consultation or visit us at www.mojoactive.com.
From optimizing for revenue vs. website traffic, to creating content focused on educating customers vs. attracting those with an intent to purchase, the world of pay-per-click is often over-simplified. In this episode we break down the MoJo Active approach with our own digital marketing Swiss Army knife, Steve Landau. Do need a fresh look at your PPC efforts? We'd love to talk with you about it. Email us at podcast@mojoactive.com and we can set up a consultation. https://www.mojoactive.com/podcast
Social media is useful for way more than just connecting with your friends! By using the lead generation products offered by various platforms, social media can also help you connect with new customers. In this podcast, you'll hear from our social media specialist, Nic Nardi, as he explains more on this topic. Send us your feedback: podcast@mojoactive.com
Whether your business is a for-profit or a non-profit, the ability to effectively tell a story is critical in any marketing efforts. Our guest in this episode, Suzanne Lee of the Community Foundation for the Twin Tiers, shares several examples of this idea. Send us your feedback on this episode by emailing us at podcast@mojoactive.com
Account Based Marketing (ABM) is all about marketing directly to your ideal clients. This ultra-targeted approach can be extremely successful when done properly. Listen now, and learn more. Integrate & Conquer is a production of MoJo Active, Inc. and is hosted by Myles Biggs and Tracey Johnston. For more podcast content, visit https://www.mojoactive.com/podcast/
Interested in starting your own lead generation campaign, but unsure where to start? Listen to our 5 steps for forming a successful lead generation campaign. Let's get started! Integrate & Conquer is a podcast produced by MoJo Active and hosted by Myles Biggs and Tracey Johnston. For more information, visit us online at https://www.mojoactive.com/podcast/
Join us for a conversation with MoJo Active co-founder Timm Moyer as we explore lead generation solutions and the strategies behind them. Integrate & Conquer is a podcast from MoJo Active, Inc. and is hosted by Myles Biggs and Tracey Johnston. For more information on the podcast, visit https://www.mojoactive.com/podcast/
In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. Topics covered include B2B Ecommerce, B2C Ecommerce, and how the two are converging on each other at a rapid pace. For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce
In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. Join us as we further explore emerging trends in Ecommerce surrounding online payments, augmented reality (AR), artificial intelligence (AI), and video. For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce
In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. Dive deeper into open-source vs. open-SaaS Ecommerce solutions, as well as questions to ask and things to consider when choosing an Ecommerce platform. For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce
Looking to learn about Ecommerce and how it could positively impact your business? Listen to this in-depth interview with the Sr. Director of Strategic Business Development for BigCommerce. Learn more about MoJo Active and our partnership with BigCommerce here: https://partners.bigcommerce.com/directory/partner/362472/mojo-active-inc Overview of topics: [1:59 to 2:53] BigCommerce company demographics [5:57 to 10:21] The difference between open-source and open-SaaS Ecommerce platforms and key questions to ask when vetting a provider at any stage of your business. [11:03 to 14:33] How emerging trends around new payment solutions, augmented reality, artificial intelligence, and video are altering the Ecommerce landscape. [15:50 to 20:35] B2B vs. B2C Ecommerce: what’s different, what’s the same, and why more B2B businesses are adopting Ecommerce practices.
Listen to our interview with entrepreneur, Jeff Erickson, as he offers advice based on a mantra that carried him through some tough times in his career. To learn more about MoJo Active, visit us online at https://www.mojoactive.com
Sometimes the hardest thing for you to do as a business owner is to ask for help, to admit that you might not know everything about marketing. Have no fear: we have a solution for that! In this episode we have a candid conversation with Andrew Harris of Evergreen Wealth Solutions (www.EGWealth.com) about how he arrived at this conclusion and why he turned to MoJo Active for assistance. The Integrate & Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tracey Johnston. For more information, visit www.mojoactive.com/podcast.
We're proud to announce the launch of https://www.birchandbeam.co/ -- a new website for Birch & Beam Custom Homes, created by MoJo Active. At the beginning of the project, we sat down with Birch & Beam's husband and wife ownership team, Delmer and Junita Bender, to learn what sets their business apart. We look forward to seeing the homes (and the business) these two build! Send your thoughts on this episode to podcast@mojoactive.com.
Hear how Greenwood Silo is helping farmers create a better product through an intense understanding of their daily struggles and innovative approaches to solving those problems. This interview is proof that the BEST way to grow your business is through knowing your customer and how to bring them value. We'd love to hear your thoughts on this episode. Email us at podcast@mojoative.com.
Carol's advice to business owners when it comes to effective communication? Stick to the basics. Make sure you're honest, relevant, and transparent. After graduating from Penn State University, Carol White held a variety of marketing and corporate communications positions in New York City, Los Angeles, and Chicago. Carol now serves on the Board of Directors for Central Pennsylvania Creative Professionals (CP2). Learn more about the organization here: https://cpsquared.com/ For more podcasts from MoJo Active, visit us at https://www.mojoactive.com/podcast
In this interview with MoJo Active web developer, Travis Lockuff, we learn how his self-described curious mind, and natural problem-solving instincts help to drive technical solutions for our clients. For more on MoJo Active, please visit us online at https://www.mojoactive.com.
In this interview with MoJo Active project manager, Brittany Lynch, we learn how her stellar organization skills help to efficiently get projects to the finish line for our clients. Have questions for us? Email them to podcast@mojoactive.com and you might just hear them on the show!
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