Senior Living Marketing Success

Reaching 100% occupancy is a fantastic goal to set. But reaching that goal doesn't happen by accident. You need a proven system that works and team members in place who are really good at what they do. In this episode, Dallas and Luke talk about 8 types of responsibilities your team members need to have in order to reach this goal. If you need help reaching 100% occupancy, reach out to Dallas and Luke at SeniorLivingPROS.com

We've all experienced really bad and frustrating technology and automation (like trying to explain your home internet problem to a robot chatbot online). When we talk about adding good technology and automation to your senior living sales process, we want it to enhance and improve your relationships with seniors and adult children — not make it more difficult. In this episode, we chat with Cory Mitchell and Michael Moye (from the 100 Club Podcast) about why good technology and automation are critical to a good sales and marketing funnel. Click here to learn more and listen to the 100 Club Podcast.

35% of US adults don't know what their opinion is on senior living, according to a Senior Housing News article. Evan Friedkin, the head of business development with Roobrik, talks about why that's an important number to them when it comes to creating higher-quality leads. To learn more about Roobrik, click here: https://www.roobrik.com/

Senior living team members need support from their corporate office, now more than ever (I cringe to use that cliche phrase but it's true). In this episode, Michelle Anderson, Vice President of Sales and Operations for Thrive Senior Living, talks about how they support their communities. To learn more about Thrive, go to ThriveSL.com

In this episode, Mike Miller, CEO and President of Primo Solutions, shares 8 mind-blowing stats about senior living marketing and sales. Primo Solutions is a senior living mystery shopping company that has done over 150,000 mystery shops. So Mike has the data points to back up his stats. If you want to be mystery shopped, click here: PrimoSolutions.com

You should be fully present in the sales process, but what does that really mean? Does it mean just silencing your phone when talking to a lead, or is there something more than that? In this episode, Andrea Marchesotti, the national sales director for Artis Senior Living, walks us through what being "fully present" means for her team. Click here to learn more about Artis Senior Living: https://www.artisseniorliving.com/

When a community comes to you and says, "We have X or Y problem with our marketing," where do you start? In this episode, I have a conversation with Rich Gordon who gives us his answer to that question. Rich is the Vice President of Sales and Marketing for Solvere Living. To learn more about Solvere Living, click here to visit their site: https://solvereliving.com/

We all are in the business of creating amazing experiences for seniors. But I think we would all agree that we can improve. That's why I invited Lee Tuchfarber to join our podcast. Lee is the CEO of RENEW Senior Communities, and he has a lot of experience and passion for crafting incredible experiences for residents. Click here to learn more about RENEW Senior Communities: https://www.renewsenior.com/

We want marketing and sales professionals to "get to 100% occupancy." But how do you do that? David Haack, chief marketing officer for Cadence Senior Living, talks about how he helps his sales and marketing team be the best they can be. To learn more about Cadence Senior Living, go to CadenceSL.com

Michelle Hamilton, chief operating officer at Commonwealth Senior Living, has a conversation with Luke about the most important thing that sales and marketing directors should think about: creating better relationships. If we focus on making better relationships with seniors, their family members, prospects, and leads, everything else tends to take care of itself. To learn more about Commonwealth Senior Living, click here.

Allison Vanderford with Integrated Senior Lifestyles has done it all. She's worked at a local community, she worked as a regional, and now she works as the Corporate Director of Sales. She thought it would be a great opportunity to jump on our podcast to talk about how to make the jump from a community position to a regional position. And then how you can make the jump from a regional position to a corporate position. You can learn more about Integrated Senior Lifestyles here. You can connect with Allison here.

Dallas has a conversation with Dan Daniel, president of D&D Moving and Storage. Dan has worked with seniors and senior living communities, and he offers advice on what you can do to help seniors during this process. How to help seniors get rid of stuff that won't fit. What can you, as the community, do to make moving easier. What to look for in a mover. Click here to learn more about D&D Moving and Storage. DDMovers.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

What happens when the tour is over, and your potential resident and/or their family members walk out the door? You know they're going to visit the other communities in town, so how can you stand out after the tour is over? Julie Podewitz, CEO of Grow Your Occupancy, talks about the five things you can do to get more deposits after the tour is over. This is Julie's third time on our podcast and each time we chat with Julie, she gives us so many great nuggets of senior living marketing wisdom. Buy Julie's book on Amazon: https://www.amazon.com/Solving-Occupancy-Puzzle-Regional-Director/dp/B0991CL55W/ref=cm_cr_arp_d_product_top?ie=UTF8 Or visit her website: https://growyouroccupancy.com/

If you help sales professionals give tours or you give them yourself, this is the podcast episode for you. Julie Podewitz, CEO of Grow Your Occupancy, talks about the five things you can do to give better tours in your senior living community. This is Julie's second time on our podcast and each time we chat with Julie, she gives us so many great nuggets of senior living marketing wisdom. Buy Julie's book on Amazon: https://www.amazon.com/Solving-Occupancy-Puzzle-Regional-Director/dp/B0991CL55W/ref=cm_cr_arp_d_product_top?ie=UTF8 Or visit her website: https://growyouroccupancy.com/

This is part 3 of our 5-part series about the senior living sales and marketing funnel. In this episode, Dallas and Luke talk about following up with leads to get them to tour your community. If you follow the two keys they talk about, you will book more tours and get more move-ins. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

There are four traffic sources: Paid online Unpaid online Paid referrals Unpaid referrals In this episode, we talk through each option and how to use each option to book more tours and get more move-ins. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We're starting our 2022 podcasts with a 5-part series about 5 things your sales and marketing team needs to do to fill your community or care home. And it all starts with having the right funnel in place. A marketing and sales funnel allows you to create a repeatable plan for success. If you don't have a funnel, you're losing leads, booked tours, and money. This is the time to get a funnel in place. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This episode was recorded at FSLA. Darleen Mahoney, National Digital Sales Director, seniorlivingguide.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This episode was recorded at FSLA. Jasmine Martin, Executive Director at Summers Landing Assisted Living --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This episode was recorded at FSLA. Mindi Derry, VP of Talent and Client Acquisition for Clinical Staffing Resources --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This episode was recorded at FLSA. Jennifer Dixon, Jennifer Dixon is the Founder and CEO of JD Solutions Group, a sales and business consulting firm focused on supporting senior living operators and investors in the United States, Canada and the United Kingdom. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Brea Roper, a Certified Gallup Strengths coach, chats with Dallas about how to navigate today's tough hiring environment. When you have an open position, you need to fill the position with someone who has the right strengths. The right people in the right spots are critical to success. To connect with Brea, click here: https://www.seniorlivingpros.com/strengths/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Julie Podewitz, chief sales officer for Vitality Senior Living, chats with Luke about why everyone — residents, their family members, and employees — needs to know and understand your company's mission, vision, and values. And, Julie just published a book: Solving the Occupancy Puzzle. Click here to buy it on Amazon. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Loe Hornbuckle, Co-founder of GoodHorn Capital and CEO of Sage Oak Assisted Living & Memory Care, believes that smaller, boutique-style homes and facilities are better for senior care. In this episode, he explains why. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode, Luke talks with Kelly Ornberg, senior vice president of marketing and strategy for Bridge Senior Living, about what Bridge Senior Living is doing and how they just finished a successful marketing conference. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Click this link to download the free "How to quit guessing your ad budget" framework: https://rebrand.ly/ad-budget In this episode, Dallas and Luke chat about why you need to quit guessing your ad budget. Instead, use a framework that saves money and brings more move-ins. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Christy Van Der Westhuizen, VP of Sales and Marketing for MBK Senior Living, talks about what MBK did to have their biggest move-in month ever. Her advice will help you achieve the same goal too. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Carmen Davailus is a senior living photographer, and she shares exactly what you need to do in order to improve the photography in your marketing and why that's important. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Dallas talks with database reactivation expert, Robb Bailey, about how to start a new conversation with all of the leads in your database. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

One of our targeting and advertising experts, Nick, joins us to chat about over-the-top (OTT) advertising. If you're not using OTT ads, this episode is the perfect place to start learning. If you are using them, Nick's advice will only make them better! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Chuck Bongiovanni, CEO and Co-Founder of Majestic Residences, talks with Luke about how Majestic Residences is using new technology to provide a better experience for seniors and their families. And why you should too. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Bottlenecks kill business and cause you to lose money. Clean up these three bottlenecks, and you'll book more tours, appointments, and make more profit. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

You CAN control how many leads you get, and if you conquer these four areas, you'll turn these leads into booked tours and appointments. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The reason people aren't booking tours or appointments with you could be because of poor messaging — too confusing or too much. Dallas and Luke break down what the right messaging looks like and how it will help you and your community --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

A bad digital strategy and no review strategy are two of the final four mistakes we see every day in senior care marketing. Listen to this episode to hear the other two mistakes! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Luke and Dallas talk about the mistakes that cost you leads, tours, and money. But these mistakes can be fixed.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app