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Adarsh is a Managing Director at Primus Life,one of India's leading providers of active senior living communities. With a deep understanding of the evolving needs of NRIs and their parents, he shares valuable insights into modern retirement living options that combine science, comfort, care, technology and community. He talks about how one can select community, regulations and much more. If you are interested to learn more about Primus life or their communities, please fill the form https://tinyurl.com/PrimusDes
Listen as Kevin Colley, Head of at Sales Bridge Senior Living, sits down to discuss where we've gone wrong in sales, and how new technology is giving senior living a chance to course correct. Hear insights on AI, embracing new tech, and becoming one of the biggest industries. Produced by Solinity Marketing.Become a sponsor of Bridge the Gap.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.
What are Activities of Daily Living (ADLs)? What about Instrumental Activities of Daily Living (IADLs)? What are the warning signs that someone might need assistance with these daily tasks? How does a senior living community decide which care level a resident needs? What if a resident's needs change and they need different help? What should I do if I notice that my loved one is needing more help with their ADLs and IADLs?Our experts are answering these questions and more. They're sharing specifics about different types of daily tasks like bathing. Plus, offering their best tips and tricks for how to recognize changes with a loved one – and how to talk to them about it.
Episode NotesIn this episode:The biggest misconceptions about assisted living and MedicaidWhy “I'll never put my parent in a home” might do more harm than goodThe financial reality of nursing homes and long-term careHow to recognize early signs it's time for more supportThe power of independent living and nutritional careScott's creation of the Senior Solutions Advisor role and how it's changing the gameReal-world strategies to navigate elder care without guilt or guesswork
On today's episode, I had the absolute pleasure of chatting with Lois Bowers, the powerhouse editor behind McKnight's Senior Living.We went deep into the McKnight's Excellence in Technology Awards – the history, the growth, and all the behind-the-scenes action that makes it such a meaningful event in our industry. Lois shared how the awards have evolved over 15 years (yep, 15!), from just a handful of categories to a fully loaded, inclusive program recognizing the best and brightest across senior living, skilled nursing, home care, and beyond.We talked about what it really takes to stand out – not just flashy tech, but real-world impact, smart collaboration between vendors and providers, and how these stories are changing the game for residents and staff alike.If you're passionate about innovation in senior care or just want a closer look at what makes these awards so special, this one's for you. And bonus – Lois gives us some insight into how McKnight's continues to lead conversations around the future of care.Let's get into it.McKnight's Tech Awards: https://www.mcknightstechawards.com/
Stellar Senior Living wants to enrich the lives of 30,000 people by 2030. To achieve this goal, the company has strategically scaled its portfolio and that growth has continued in 2025. Stellar has also forged new relationships with institutional partners this year, and launched a $25 million equity - joint venture effort in 2024 to fuel future investment and growth opportunities.
As senior living costs soar, families are combining multiple funding sources like home equity, retirement accounts, and insurance options to ensure sustainable care. Working with specialists can help navigate complex transitions and create effective long-term financial strategies. Sage Senior Support City: Grapevine Address: 1452 Hughes Rd Website: https://www.sageseniorsupport.com Phone: +1 8179683595 Email: Logan@sageseniorsupport.com
Steve Gurney of Positive Aging Community for a heartfelt panel discussion recorded live at The Residences at Thomas Circle. Residents Mark McElreath and Bert Kubli, a gay couple, share their powerful life stories—from childhood and military service to marriages, coming out, and finding self-acceptance later in life. They reflect on the importance of supportive communities and the positive environment they've found at Thomas Circle.This episode explores the intersections of aging, LGBTQ+ rights, and the changing landscape of senior living. Listen in as the panelists discuss building safe spaces, overcoming challenges, and celebrating authenticity. The event wraps up with an engaging Q&A session and opportunities for connection and community.Whether you're an older adult, a family member, or a professional in senior living, this conversation offers inspiration, resources, and practical insights on embracing diversity and fostering inclusion.
From the 2025 Aline Innovation Summit, Del Reed, VP of Sales at Oxford Senior Living, discusses how Oxford is using new programs to receive crucial data to stay on top of lead trends and learn the resident story during the sales process. Produced by Solinity Marketing.Become a sponsor of Bridge the Gap.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTok
It's easy to get swept up in the shiny stuff—movie theaters, cafés, even tanning beds! And honestly? There's nothing wrong with loving those features. But when it comes to choosing a senior living community, your expectations (and theirs) need to align. In this episode, we explore how to tell the difference between what you love and what your loved one will actually use, how to spot red flags, great questions to ask yourself and the community and why the vibe of a community beats the bells and whistles every time! CLICK HERE for our DOABLE DOWNLOAD with FULL SHOW NOTES Follow us on INSTAGRAM for more doable tips! Need help finding senior living or care? BECOME A CLIENT TODAY! We can help with your search for senior living & care wherever you live! www.clearpathsls.com Would you like to share your story and be a guest on our show? Guest Application Email us at connect@desperatelyseekingseniorliving.com with your senior living questions. www.desperatelyseekingseniorliving.com Hit subscribe ✅ and spread the word!
Sara Ecklein is the Founder of Trust & Honor, a mindful fiduciary agency guiding families through the emotional and practical complexities of caring for aging parents with a heart-centered approach. Sara has been working in the private professional fiduciary profession since 2014 and has a rich and varied background in issues facing senior and disabled populations, including end-of-life care, financial abuse, and navigating challenging support systems and family dynamics.Free Workbook: https://www.trustandhonor.co/workbookhttps://www.seniorcareauthority.com/resources/boomers-today/
Confused about senior living options? You’re not alone. In this episode, Wendy Jones and expert Erica Ancel, Director of Operations at Next Steps 4 Seniors break down the differences between independent living, assisted living, and nursing homes—debunking myths and redefining what “home” looks like as we age. Have questions or suggestions? Call 248-651-5010 or email hello@nextsteps4seniors.com. For podcast topics or sponsorship opportunities, contact marketing@nextsteps4seniors.com. Don’t forget to subscribe, follow, and share on your favorite podcast platform. Visit NextSteps4Seniors.com to learn more and explore additional resources. Let’s take the next steps together! This episode is proudly sponsored by Aeroflow Urology, a leader in incontinence care solutions. You may be eligible to receive your incontinence supplies at no cost through your insurance, delivered discreetly and directly to your door. Visit aeroflowurology.com/ns4s to learn more.Learn more : https://nextsteps4seniors.com/See omnystudio.com/listener for privacy information.
Kalau dengar kata "panti jompo" rasanya seram dan menyedihkan banget, baik bagi orang tua maupun anak. Sayangnya, tidak semua anak punya kemampuan dan waktu untuk menjadi caregiver orang tuanya. Ini lantaran si anak sudah berkeluarga, atau orang tua punya kondisi tertentu seperti demensia. Tantangan ini rupanya telah melahirkan ceruk bisnis baru berupa layanan perawatan senior living.Memperingati Hari Lansia Nasional, Uang Bicara episode "Senior Living, Tren Bisnis Perawatan Lansia” bakal membahas: 1. Bedanya layanan senior living dan panti jompo 2. Tren dan peluang bisnis layanan perawatan lansia 3. Profesi caregiver semakin dibutuhkan!Dengerin podcastnya di KBR Prime, Spotify, Noice, dan platform podcast lainnya.Kalau kamu suka konten ini, kasih bintang 5 ya!
Do you ever feel pulled in too many directions? This episode dives deep into the power of having a fixity of purpose. Vinney and Gualter share real stories and examples of how unshakable clarity creates unstoppable momentum. From overcoming distractions to defining your “true north,” they unpack the exact mindset that top performers and legacy builders use to stay on track.
If you work in senior living sales or ops, this is your wake-up call! Join host Rachel Hill and guest Nick Jasmon, VP of Business Development, for American Healthcare Managment Group as they dive into an array of topics to help level up your sales efforts! Ever spent the night in your own community? Nick Jamon did. It was part of the Sleepover Project—a bold, empathy-first initiative to truly understand the resident experience. The takeaway? The first 15 minutes after move-in can feel terrifying. And yet—we often treat them like a checkbox. Want to win trust? Want to increase move-ins? Want to build a better team culture? Then: Know your residents better than they know themselves. Ditch the stock photos. Let your team and your residents tell the real story. And maybe—just maybe—stop sending that 6th “Just following up…” email. This convo is packed with gold. One of the most real and human takes on sales and marketing in senior living we've ever heard.
In this Topical Tuesday episode, I spoke with Joe Pohlen who is the CEO of Cardinal Senior Living. He has built a portfolio of 20 senior living communities across Michigan, Ohio, and Pennsylvania, through a blend of compassionate care, safety, and a sales-focused culture. Be sure to tune in if you're interested in learning about: How his firm grew to 20 communities with a long-term, owner-operator model focused on alignment and care. Why senior living is just now starting to benefit from the “silver tsunami” and how COVID shaped the future of the industry. How Cardinal improves operations with a decentralized structure, direct ownership, and strategic community investments. Cardinal's debt and equity strategy, including why they avoid quick exits and focus on long-term value creation. To your success, Tyler Lyons Resources mentioned in the episode: Joe Pohlen LinkedIn Twitter Interested in learning how to take your capital raising game to the next level? Meet us at Capital Raiser's Edge. Learn more here: https://raisingcapital.com/cre
Deals don't collapse at closing—they fall apart long before. In this short clip, Vinney (Smile
In today's episode of Transform, we sit down with Volante Senior Living CEO Jeff Fischer. Since joining Volante in July 2024, CEO Fischer and his leadership team have worked to improve staff retention, reduce turnover and improve workplace culture in an effort to solidify operations in a preamble to future growth. While the company focuses on operations internally to improve staffing along with its sales and marketing practices, Volante is also expanding with two new developments underway in Oregon. Tune in now!
In this episode, Westchester Talk Radio host Bob Marrone brings you highlights from Westchester Magazine's Healthcare Heroes Luncheon, held on May 15th, 2025 at Mulino's at Lake Isle Country Club in Eastchester NY. The event celebrated outstanding individuals who have made meaningful contributions to healthcare in the community. Bob speaks with Brittaney Jones, Healthcare Services Director for Broadview Senior Living at Purchase College, about her role at Broadview, and the importance of compassionate care,
Do you really need another strategic plan for driving sales in your senior living organization? In this episode, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kevin Colley, Corporate Head of Sales at Bridge Senior Living, about working the plan you already have. It's important to keep things simple and focus on the fundamentals – or in Kevin's words, on the blocking and tackling. Before you get stressed out about the move outs, work on the leading measures. The results will come but you've got to stay consistent.
In this episode of The Investor Impact: Power Talks, Vinney Chopra shares a powerful truth: Senior living isn't just profitable—it's purposeful. After stepping away from multifamily, Vinney saw his results skyrocket with boutique residential assisted living homes that deliver 2–3x higher NOI. And the best part? He's changing lives in the process. Vinney breaks down how 10-bedroom, single-family homes designed for senior care are meeting skyrocketing demand—and producing stable, inflation-resistant income for investors. With occupancy rates nearing 90%, premium rates of $5,000+ per resident, and monthly net income of $10K–$15K per home, this sector is booming.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Erin Thompson, Founder of Aspire for More With Erin, and Aaron Fish, Founder & CEO of Trestle Hospitality Concepts. Together, Erin and Aaron co-founded The Mentoring Company to help train the next generation of senior living leaders to succeed. Erin and Aaron are the educators behind The New EDs Playbook: Creating an Impactful Community Culture, an online learning course available now in the Grow Your Occupancy Online Learning Library.
In this episode of The Investor Impact: Power Talks, Vinney Chopra tackles a massive demographic wave that's reshaping real estate investing: the Silver Tsunami. With 10,000 baby boomers turning 65 every single day through 2030, Vinney explains why Residential Assisted Living (RAL) and Memory Care are becoming the smartest, most purposeful places to invest right now. After decades in multifamily syndication, Vinney saw the writing on the wall—overpriced deals and dwindling cash flow. He made the strategic pivot to senior housing, and in this episode, he shares exactly why that move paid off.
Government is talking about cutting Medicare and Medicaid funding while costs of care are increasing. Dementia used to be considered a mental defect, and people were hidden from the rest of society and not talked about publicly Today, we know tis is a disease that needs to be managed. We also know that younger people are developing memory concerns. The plus is that we're not afraid to talk about it anymore. The negative is that we're delaying the needed planning until it's too late to design meaningful planning strategies. Here are links to the resources I discuss in this episode. Alzheimer's Disease International shares different forms of dementia Mayo Clinic dementia info National Institutes of Health McKnight's Senior Living on budget cuts View current and projected costs of care where you live Learn what your state's Medicaid system let's you keep Schedule a free consultation with me
On this week's episode of Financial Planning: Explained, host Michael Menninger, CFP welcomes back Rachael Packer. Rachael is a senior living specialist at Senior Living Specialists Philly. This is part two of a two-part series on senior living care. In this episode, Rachael and Mike discuss the tell-tale signs that someone should consider extra care. They also discuss the benefits of bringing in a third party to check all the boxes while transitioning someone to a community. This is a great episode for anyone with a loved one who may benefit from the support of an assisted living community. For more information on Menninger & Associates Financial Planning visit https://maaplanning.com Meet Mike Menninger, CFP the host of
In this episode, I'm joined by Dr. Kathy Martin, the President and CEO of Glenmeadow, a senior living community that's doing some pretty incredible things in Longmeadow, Massachusetts. We talk about her unique journey from higher education to senior living and how she's leveraging the CliftonStrengths framework to lead with purpose and build a values-driven culture at Glenmeadow.Dr. Martin shares how a career pivot, a leap of faith, and a whole lot of introspection led her to where she is today. And we dig into the real stuff: how CliftonStrengths isn't just a buzzword, but a foundational tool shaping leadership, team dynamics, and trust-building in her community.You'll hear how she's integrating wellness into daily operations, why storytelling matters when leading change, and what other senior living leaders can learn from her approach to culture and team development.Whether you're in senior care, healthcare leadership, or just curious about how strengths-based leadership can drive transformation—this one's for you. Key Takeaways:Why CliftonStrengths is central to Glen Meadow's leadership cultureThe power of pivoting: lessons from leaving higher ed for senior livingHow to build trust and team alignment in a care-based communityThe importance of creating a wellness-driven, resort-style living environmentWhat senior living communities can learn from higher ed leadership styles
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with longtime senior living marketing expert Lola Rain. Lola shares her advice around budgets, knowing your cost per lead and your cost per move in to know best ways to allocate funds: where are the best places to put your marketing dollars and where maybe to pull those dollars from? Lola is unique in that she works in a variety of different senior living spaces for different levels of care, with a focus on higher end CCRCs and rental communities. It's important to note that when she talks about one or two move-ins in a month, she's talking about the high end model of senior living with big dollar entry fees.
When you're sandwiched between raising kids and caring for aging parents, the stress can feel overwhelming—especially in a state like Florida, where senior living options are vast but complex. In this episode, I'm joined by Carline Cadet Francois @FloridaALFConsulting, a dynamic healthcare entrepreneur and visionary leader in Florida's senior care scene. As the founder of Florida Assisted Living Consulting (FALC), Carline has become a trusted resource for ALF owners, caregivers, and senior care professionals across the state. We explore everything from in-home care and assisted living to respite options, adult family care homes, and Medicaid. Carline brings both compassion and clarity—reminding us that support might be just around the corner, and that you don't have to do this alone. CLICK HERE for our DOABLE DOWNLOAD with FULL SHOW NOTES Follow us on INSTAGRAM for more doable tips! Need help finding senior living or care? BECOME A CLIENT TODAY! We can help with your search for senior living & care wherever you live! www.clearpathsls.com Would you like to share your story and be a guest on our show? Guest Application Email us at connect@desperatelyseekingseniorliving.com with your senior living questions. www.desperatelyseekingseniorliving.com Hit subscribe ✅ and spread the word!
This week on Financial Planning: Explained, host Michael Menninger, CFP is joined by Rachael Packer. Rachael is a senior living specialist at Senior Living Specialists Philly. This is part one of a two-part series on senior living care. In this episode, Rachael and Mike talk about senior living. They also talk about independent vs assisted living. They discuss dementia and signs leading up to it. Rachael and Mike also talk about the logistics of living in a memory care community. This is a great episode for anyone with a loved one who may benefit from the support of an assisted living community. For more information on Menninger & Associates Financial Planning visit https://maaplanning.com
Today, we're diving into the good stuff — data, strategy, and what's actually working in senior living sales right now. I'm joined by Maggie Seybold, VP of Customer Insights at Welcome Home Software, and let me just say... if you're into nerding out over numbers (or if you just want to move more people in), you're gonna love this one.We talk about:The biggest sales and marketing trends from 2024 (straight from real CRM data)Why the smartest communities are shifting away from aggregators — and what they're doing insteadHow digital-first strategies are creating stronger, faster lead conversionsThe power of fast, personalized follow-up (and how much it matters when and how you reach out)Why understanding your prospect's full journey is non-negotiable nowHow top communities are tightening up their sales funnels and boosting move-insThe simple mindset shift that could help your team close faster and retain longerWe even get into why transparency on your website matters more than ever, and why marketing and sales HAVE to be best friends if you want to win in 2025 and beyond.Big thanks to Maggie and the team at Welcome Home for being such amazing partners to the industry and sharing so much valuable insight. Grab your coffee (or your Welcome Home Yeti, if you're lucky) and let's get into it.Resources Mentioned:
While at the 2025 Aline Innovation Summit, Josh and Lucas sat down with new CEO of Aline, Brandon Logsdon, to discuss the direction of Aline, and how they're moving towards a connected ecosystem of programs to help deliver on promises and unify the industry with the Aline data.Produced by Solinity Marketing.Become a sponsor of Bridge the Gap.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.
The Toughest Choice: Caring for Aging Parents, Family Conflicts & Life-Changing Decisions The Not Old Better Show, Art of Living Interview Series Welcome to The Not Old Better Show—I'm Paul Vogelzang, and today we're talking about something that will touch every single one of us at some point in life. Whether it's making decisions for aging parents, navigating sibling dynamics, choosing the right senior living option, or even planning for our own future, these are conversations that matter. And let's be honest—these are conversations that most of us avoid until we're forced to have them. But today, we're making it easier. Our guest is Deb C. Miller, a longtime friend, real estate expert, and now author of Doing the Right Thing: Simple Solutions, Essential Tips, & Helpful Resources for Assisting Aging Loved Ones. Deb has spent decades helping families through some of life's most challenging transitions—from downsizing and selling homes to dealing with grief and the tough realities of dementia. And she's been through it all personally, too—so she's not just giving advice; she's lived it. In this episode, we're diving into: ✅ The one thing everyone over 50 should do right now to prepare for the future ✅ How to handle sibling conflicts when caring for aging parents ✅ The 40+ questions you must ask when choosing an assisted living facility ✅ Why selling a home “as is” might be the best move—and when it's not ✅ And how to move forward after loss—on your own terms This is real talk, real advice, and a conversation filled with humor, heart, and practical wisdom. So whether you're an adult child managing care for a parent, a solo ager making plans for yourself, or just someone who wants to be prepared instead of panicked, you're in the right place. Stay with us—this is going to be an insightful and empowering conversation. And now, let's welcome Deb C. Miller to The Not Old Better Show.
Discover why senior living real estate is the ultimate game-changer in today's investment landscape!
This episode is pure energyin the best way. I sat down with none other than Christie Freeze (aka See-Freezy if you're feeling funky), who's not just a video evangelist but a true force in senior living sales and marketing. If there's a way to use video to build trust and turn cold leads into genuine relationships, she's probably tested it twice, and made it fun while doing it.We dive into Christie's journey from starting in the industry at 21 to becoming a thought leader who's redefining what connection means in sales today. She shares powerful stories, practical tips, and yes, we even talk about her superhero alter ego. (Spoiler: Think Tinkerbell meets Mr. Freeze.)If you've ever felt stuck doing the same ol' follow-ups or want to bring more heart into your sales process, this episode is your permission to shake things up. We talk video strategy, authenticity, and the future of senior living—and trust me, Christie brings the spark.What we cover:The emotional side of selling (and why it matters)Using video to build real trust at scaleHow Christie's journey shaped her approach to salesWhy being memorable beats being “perfect”Grab your coffee, hit play, and get ready to be inspired by one of the most passionate voices in our industry. Let's go!
SeniorLivingGuide.com Podcast, Sponsored by: Parrish Healthcare
In this 100th episode, we explore the innovative use of TikTok and social media in senior living communities with Paige Stewart, marketing and recruitment specialist at St. Paul Senior Living Community in Greenville, Pennsylvania. Paige shares how these activities enhance residents' lives and challenge perceptions about aging. With over 227,000 followers on their TikTok page, St. Paul Senior Living has become a hub of creativity and social connection.We discuss the benefits of social media engagement for seniors, including improved social connections, tech literacy, and overall quality of life. Paige introduces 'TikTok Tuesdays,' a monthly event where residents gather to watch trends, choose videos to recreate, and participate in content creation. This activity has become a favorite, fostering creativity and community spirit.Paige emphasizes that senior living should be about continuing to live fully, not just waiting for the end of life. The TikTok initiative is breaking stereotypes about senior living and aging, with comments often expressing surprise at the vibrancy of seniors in these communities. Tune in to discover how these activities are reshaping perceptions and enhancing life experiences for seniors. Don't miss it!St Paul's Senior Living Community in Greenville TikTok pageSeniorLivingGuide.com Podcast sponsored by TransMedCare Long Distance Medical Transportation & GoGo GrandparentThe background music is written, performed, and produced exclusively by purple-planet.com.https://www.purple-planet.com/*SeniorLivingGuide.com Webinars and Podcast represents the opinions and expertise of our guests. The content here is for informational and educational purposes. It does not necessarily represent the views, recommendations, opinions, or advice of Fairfax Publishing/SeniorLivingGuide.com or its employees.
In this powerful episode of the Vinney & Beau Show, real estate experts Vinney Chopra and Beau Eckstein tackle a crucial theme for today's economy—how to stack skills to build your own financial economy. With stock market volatility and global uncertainties swirling, this episode offers listeners a timely blueprint to become financially insulated and opportunity-ready. Beau dives into his own journey of stacking skills over time—from mastering SBA lending, to becoming a franchise broker, to diving deep into tax strategies that reduce his tax bill year after year. Meanwhile, Vinney shares how pivoting from multifamily to senior living and hotels has created exponential returns. Key topics covered:
U.S. News & World Report announced its 2025 Best Senior Living ratings, naming 1,894 communities based on 450,000+ survey responses. In this episode, Liz Pearce, Product Director for Senior Living, joins us to share how the rankings are created, what families should know, and how these ratings help older adults and caregivers find trusted, compassionate senior living options nationwide. Learn more about U.S. News & World Report HERE. Thank you to our Sponsors HeroGeneration empowers caregivers and families by providing innovative resources, education, and support to navigate the challenges of aging and caregiving with confidence and connection. It's free to start. Join now HERE. Zinnia TV is a therapeutic dementia care platform that supports caregivers. We invite you to use the code GATHER20 for 20% off an annual subscription HERE. We are not medical professionals and are not providing any medical advice. If you have any medical questions, we recommend that you talk with a medical professional of your choice. willGather has taken care in selecting its speakers but the opinions of our speakers are theirs alone. Thank you for your continued interest in our podcasts. Please follow for updates, rate & review! For more information about our guest, podcast & sponsorship opportunities, visit www.willgatherpodcast.com
Today, I'm hanging out with my good friend Bryan Reynolds, a true pro when it comes to content strategy and digital marketing in the senior living world. Bryan's been in the game for over 12 years, and what I love about him is how he brings heart and storytelling into a space that's so often overlooked when it comes to digital.In this episode, we dive into Bryan's unique journey from video production to senior living, and how he's helping reshape how providers connect with both prospective residents and their families online. We talk about the power of digital presence, content that actually resonates, and what makes a marketing strategy work in our industry right now—not five years ago.If you've ever wondered how to better connect, tell your story, and build real relationships through digital channels, you're going to love this convo. Bryan shares some real gems around where the industry's headed and why now is the time to double down on your strategy.
The initial connection with a senior living lead can make or break the sale. That's why it's so important to make the first connection a human connection with all new leads, and to track the metrics associated with those connections. Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Christa Daniello, Vice President of Sales at The Osborn, and Mona Hilton, CEO of Advantage Anywhere, about making a human connection with new leads, and how automation enables the sales team to focus on the human connection – i.e. picking up the phone – instead of babysitting lead nurturing activities.
Get More LVWITHLOVE Content Guests: Ian Mondrick – Comic Book Author, Co-Creator of STASH BOX www.stashboxcomic.com In this episode of the Lehigh Valley with Love Podcast, host George Wacker sits down with comedian, writer, and performer Kathleen Aldrich, whose brand-new one-woman show Tumor Baby premieres April 12 at SteelStacks in Bethlehem. We talk about how Kathleen got her start in the Lehigh Valley comedy scene over a decade ago, what it was like turning a real-life medical emergency into a heartfelt (and hilarious) show, and how Tumor Baby blends storytelling, vulnerability, and humor into something totally unique. From sketch comedy with Pigeon City to personal pieces in Dear Diary, Kathleen's journey is as inspiring as it is funny. You'll also get a behind-the-scenes look at how the show came together—from handwritten journal entries to Google Docs and years of performance experience—and why this isn't stand-up, but something more intimate and impactful. Catch Tumor Baby on Saturday, April 12 at 7:30 PM at SteelStacks Tickets & info: www.steelstacks.org/event/16872/tumor-baby Watch Episode https://youtube.com/live/fX8dV3Tt3DI www.lvwithlove.com Thank you to our Partners! WDIY Lehigh Valley Health Network Wind Creek Event Center Michael Bernadyn of RE/MAX Real Estate Molly’s Irish Grille & Sports Pub Banko Beverage Company Episode Recap Kathleen Aldrich and the Comedy of Crisis in TUMOR BABY “I've been talking about doing a one-woman show since 2014.” For comedian and writer Kathleen Aldrich, Tumor Baby isn't just a show—it's a culmination of more than a decade of finding her voice in the Lehigh Valley comedy scene. What started as strange abdominal pressure and a reluctant trip to the ER turned into a 10-pound tumor and, eventually, the foundation for a deeply personal, unexpectedly hilarious one-woman show. From Improvised Bits to Intimate Storytelling Kathleen's journey began in 2012 with improv classes at ArtsQuest, where she found her creative tribe and a passion for performance. Over the years, she honed her craft with local favorites like Dear Diary, Pigeon City Sketch, and Improvised Stand Up. Her work is rooted in real life—often uncomfortable, always honest—and Tumor Baby is no exception. “It's not stand-up,” she explains. “I'm a storyteller.” Kathleen weaves her cancer diagnosis into a broader narrative—childhood memories, messy relationships, weird blog awards, and moments that are just too good not to share. It's comedy that doesn't flinch. And it's all been years in the making. The Writing Process (and a Lot of Google Docs) So how do you write something like Tumor Baby? According to Kathleen, it all starts with pen and paper. She breaks down memories into moments, finds the funny in the pain, and then builds the show line by line. “I write down the significant moment first,” she says. “Then I ask—how do I make this funny?” With guidance and mentorship from fellow comic Alia Brown, Kathleen transformed those raw stories into a full-length show. It's not just about a tumor—it's about life, survival, and making people laugh in the face of the absurd. A Decade of Comedy and One Big Stage One of Kathleen's proudest moments? A sketch she wrote for Pigeon City called Sex in Senior Living—a drag parody imagining the Sex and the City crew as Golden Girls. “The crowd just loved it,” she says. “That moment… it was electric.” Now, with Tumor Baby, Kathleen steps into the spotlight solo. It's vulnerable, funny, and full of heart—and it all happens live this weekend. Don't Miss ItCatch Tumor Baby on Saturday, April 12 at 7:30 PM Bethlehem Visitor Center at SteelStacks Tickets & info: steelstacks.org
In this eye-opening episode, we sit down with Tim Kennedy, a Certified Reverse Mortgage Professional, who's on a mission to re-educate the public and the real estate industry on the untapped power of reverse mortgages. From avoiding credit card debt to funding bucket list adventures (and surviving a machete-wielding tenant!), this episode proves that reverse mortgages aren't just for the desperate. They're for the smart and strategic. Key takeaways to listen for Reverse Mortgage 101: What it is, how it works, and why it's not a scam Why setting up a reverse mortgage line of credit early could be your best retirement move Common misconceptions about heirs, ownership, and taxes Ways reverse mortgage funds can reduce your tax burden Reasons you need a CPA, financial advisor, and mortgage pro when planning for retirement success Resources mentioned in this episode NRMLA Movement Mortgage It's Just A Mortgage - LI News Radio About Tim Kennedy, CRMPTim is a seasoned professional specializing in the financial tool of reverse mortgages since 2008. With a commitment to helping seniors maintain their security, financial independence, dignity, and control, Tim has become a trusted expert in the field. As a speaker, consultant, and senior advocate, he has utilized his expertise, knowledge, and experience to assist countless individuals and families. Connect with Tim Website: Tim Kennedy | Reverse Mortgage Loan Officer | Valhalla, NY LinkedIn: Timothy M. Kennedy, CRMP Instagram: @tkennedyfff Facebook: Tim Kennedy TikTok: @reversemortgageguru Phone Number: 516-729-6040 Connect with LeighPlease subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown. Sponsors"You Ask. Leigh Answers." Your Affordable Coaching ProgramHey there, real estate pros! Are you ready for some more Leigh Brown wisdom in your life? Then don't miss out on my brand-new program, "You Ask. Leigh Answers." It's your exclusive gateway to the insights and advice you need to supercharge your real estate business. With "You Ask. Leigh Answers." you get Direct Access to Leigh Brown, directly! Expert Coaching, Community Connection, and Extensive Resources. Whether listening to this on the go or watching at home, sign up today at Answers.RealEstate and take your business to the next level. Trust me, you'll be glad you did!
Julie Podewitz, CEO & Founder of Grow Your Occupancy talked with Karen Foley, Senior Vice President of Sales at LCB Senior Living, about their strategy for occupancy success. Karen shares her philosophy that occupancy is the result of an entire team, not just the sales staff. Because a lot goes into maintaining occupancy, it's key that the sales directors are focused on what they're there to do – educating prospects to help them make a buying decision – and not distracted by other aspects of the operation.
In this episode, I'm joined by my good friend Larry Williams from Unlock Health—a guy who's got more flow (in both hair and ideas) than most of us can handle. Larry's journey into senior living marketing is a wild ride, from old-school print shops to becoming a digital marketing leader focused on impact over flash. We talk hoops, heart, and how this industry can change lives when we lean into our stories.We break down insights from Unlock Health's latest 2025 Senior Living Marketing Survey Report—and let me tell you, the data doesn't lie. Larry and I dive into what's working, what's evolving, and how marketers can keep up (without losing their minds). Spoiler: it's complex, and that's okay.We talk:Why digital marketing isn't a “set it and forget it” gameThe rise of paid search, SEO, and paid social—and how to play them rightThe critical shift toward adult child decision-makersWhy storytelling is still your #1 marketing superpowerHow AI can help us be more human, not lessPlus, we riff on basketball, bad knees (RIP my meniscus), and the amazing humans that make this industry so special.If you're in senior living, marketing, or just love hearing from people who are passionate about what they do—this one's for you.
View the Show Notes Page for This Episode Become a Member to Receive Exclusive Content Sign Up to Receive Peter's Weekly Newsletter In this special episode of The Drive, Peter joins a unique conversation inspired by his daughter's volunteer experience at a senior care center, where she formed meaningful relationships with residents curious about healthspan, lifespan, and strategies for living well as they age. Peter engages directly with the residents, covering critical topics like the profound impact of exercise—particularly strength training— for maintaining mobility, preventing falls, and preserving independence later in life. He also discusses the importance of nutrition, emphasizing adequate protein intake, along with strategies for sleep optimization and preservation of brain health. Peter also underscores the importance of emotional wellness, purpose, and social connections in healthy aging, provides advice on staving off chronic disease, and much more. We discuss: Peter's definition of longevity [2:30]; Why it's never too late to invest in your longevity [5:30]; The importance of adding “life to years” rather than just “years to life” [7:45]; The "four horsemen"—heart disease, cancer, neurodegenerative diseases, and metabolic conditions [9:15]; Advice for those managing chronic diseases later in life [11:30]; Why balance declines and falls become increasingly common with age, and how to prevent them [13:30]; Why strength training is essential (and effective) for older adults [18:30]; The five tools in Peter's longevity toolkit [21:00]; Practical ways older adults can safely begin exercising despite physical limitations or health issues [23:00]; Principles of good nutrition, and the importance of adequate protein intake [24:00]; The importance of sleep for cognitive health, and effective sleep-improvement strategies for seniors [27:30]; How emotional health, social connections, and a sense of purpose significantly impact quality of life and longevity [32:00]; Why Peter decided to focus his work on longevity [33:45]; Protein intake recommendations should be based on ideal body weight (not current weight) [34:45]; The potential of klotho as a therapy for improving cognitive function and combating aging-related cognitive decline [35:30]; The best types of protein supplements to consider [36:45]; The APOE gene's influence on Alzheimer's disease risk, and why everyone should proactively address brain health, regardless of genetics [38:15]; How falls can accelerate cognitive decline, and the importance of staying physically and mentally active [40:45]; and More. Connect With Peter on Twitter, Instagram, Facebook and YouTube
Building a dream team to help navigate distressed assets in the seniors housing industry is what Tony Yousif, Co-founder of Senior Living Advisors, is leading. Tony highlights the complexities of our sector, the challenges posed by rising interest rates and operating costs, and the opportunities for innovation in senior living transactions.Produced by Solinity Marketing.Become a sponsor of Bridge the Gap.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.
Naomi Feil was the pioneer behind Validation Therapy for dementia care. Born in 1932, Naomi dedicated her career to improving communication with older adults experiencing dementia, challenging traditional caregiving approaches with empathy and understanding. Raised in a nursing home where her father was an administrator, she witnessed firsthand the struggles of elderly residents, shaping her lifelong mission to bring dignity and connection to those often forgotten. We'll dive into how her groundbreaking Validation Method empowers caregivers to meet dementia patients in their reality rather than forcing them into ours. Through personal stories, key principles, and the lasting impact of her work, we'll uncover how Naomi's compassionate techniques continue to shape dementia care worldwide. Follow us on IG: @homance_chronicles Connect with us: linktr.ee/homance Send us a Hoe of History request: homancepodcast@gmail.com
Communication, coaching, and life lessons, Jesse Marinko, CEO and Founder of Phoenix Senior Living and Partners Development Group. He shares why an alignment of partners, discipline in portfolio growth, and data review are essential for productive and innovative operations.Produced by Solinity Marketing.Become a sponsor of Bridge the Gap.This podcast was recorded at the 2025 ASHA Annual Meeting. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.