Podcasts about Senior living

On this episode of Bridge the Gap, hosts Josh and Lucas sit down with Bobby Guy to unpack the massive changes happening across senior living, healthcare investing, and capital markets. Bobby shares why senior housing M&A activity is reaching record levels, how demographic shifts are reshaping the future of senior care, and why the industry desperately needs innovation aimed at the middle market, not just luxury communities. Bobby argues that healthcare innovation requires new access to capital and explains why bringing more public companies into healthcare could transform the industry's future.Key Ideas:The return of large-scale healthcare and senior living M&AWhy senior housing development is underserved in the middle marketThe demographic realities impacting luxury senior housingHow tax credits and incentives could reshape affordable senior housingAI's future impact on healthcare operations and patient outcomesWhy public healthcare companies have declined since Sarbanes-OxleyThe relationship between private equity and healthcare innovationHealthcare integration across behavioral health, pharmacy, rehab, and senior livingThe future of capital markets in senior housingRecord-setting healthcare transaction activity in 2026Meet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestBobby Guy: https://www.linkedin.com/in/bobby-guy-4a25967/ Learn More about the Polsinellihttps://www.polsinelli.com/Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

Summer doesn't have to mean slower sales. In this episode of The Grow Your Occupancy Podcast, Julie Podewitz shares practical, field-tested strategies to help senior living sales teams maintain momentum throughout the busiest vacation season of the year. Julie discusses why consistent sales processes create stability, how purposeful home visits can strengthen relationships with prospective residents, and why now is the perfect time to re-engage cold leads hiding in your CRM. She also explores the power of storytelling in marketing and outreach, offers ideas for creating seasonal outreach campaigns that referral partners will remember, and explains how adding temporary sales support can help communities maintain occupancy while team members are away. Whether you're a sales director, executive director, regional sales leader, or marketing professional, you'll walk away with actionable ideas you can implement immediately to keep your pipeline active, your team focused, and your occupancy goals on track all summer long.

Discover the vibrant reality of modern senior living in this insightful episode featuring Terri Deal, Executive Director of Adams Place. Terri breaks down how dynamic social

Referral relationships are rarely built through one conversation, one brochure drop, or one lunch-and-learn.In this case study episode, how I turned a locked hospital floor into one of my most reliable referral sources is broken down, not through a brochure or a business card, but through months of consistent, unglamorous relationship building. If you've been waiting on referrals to just happen, this episode will change how you think about the timeline.In This Episode:Why "I need referrals" almost always actually means "I need to become visible, credible, and memorable" and why most people only work on the first oneThe real story behind a closed hospital floor with no walk-in access, only a gatekeeper controlling the calendarWhat she asked, and what she never pitched, in every one of those visitsHow she built her in-service presentation entirely around the case managers' actual lived experience, not her own talking pointsThe small, unglamorous first ask (a Saturday morning notary) that opened the door to a real referral pipelineWhy that hospital was still calling her two years after she left the communityThis week's action stepQuotable from this episode:"Your goal is not to chase referral sources. Your goal is to become the person they think of in the moment of their need.""I earned that meeting because I had already shown that gatekeeper I was reliable before I was ever useful."This Week's Action Step:Identify five referral sources you already know exist. Instead of reaching out with "do you have anyone for me," create one genuine reason to reconnect that has nothing to do with what you need from them yet. A deposit, not an ask.Mentioned in This Episode:Momentum Marketing Bootcamp — for owners and sales professionals who know they need a consistent way to build referral relationships, not just another brochure drop.Take what you need, share what helps, and come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Senior living marketing is changing fast. The question is: Are we changing with it? In this episode, Nicole O'Brien joins the conversation to share what she learned from her years working inside senior living marketing—and how stepping into the tech startup world gave her an entirely new perspective on the industry. Nicole talks candidly about what makes marketing stand out, why so much senior living content starts to look and sound the same, and what today's leaders can learn from industries moving faster and thinking differently. The conversation explores the lessons Nicole wishes she had known earlier, the importance of staying curious, and why the best marketers can't simply repeat what worked five years ago. This episode dives into: • What senior living marketing gets right—and where it still falls short • Why standing out requires more than better branding • The lessons Nicole learned after moving from senior living to the startup world • How technology is changing the way marketers think and work • Why curiosity and adaptability are becoming essential leadership skills • What Nicole would do differently if she returned to senior living marketing today For senior living executives, marketers, operators, entrepreneurs, and innovators, this is a conversation about looking beyond the industry bubble and rethinking what's possible.

David Bacon has a background in digital marketing, investor acquisition, and growth strategy, with a focus on alternative investments and expanding access to real estate backed opportunities. At Worthy Wealth, he focuses on investor education and connecting everyday investors to income generating real estate strategies, including senior living and other demographic driven sectors. In this episode, John talks with David Bacon about how Worthy Wealth is democratizing real estate investing through $10 senior living shares and housing bonds. David explains how pooling small investments into a diversified portfolio spreads risk, why the company charges no fees, and how its value add strategy of buying and modernizing functionally obsolete senior living facilities meets the surging demand created by an aging population.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Open your capital raise to many small investors instead of relying on a few large checks Spread risk across a portfolio of assets rather than concentrating it in a single deal Understand how a deal is structured and who gets paid first before you invest Follow demographic demand, like the aging population, to find supply gaps in the market  Modernize functionally obsolete properties to create inventory faster than new construction     Topics Democratizing Real Estate Investing The 2012 Jobs Act opened investments once reserved for accredited investors to retail investors Worthy Wealth offers senior living shares and housing bonds at $10 each, with a $100 minimum first purchase for senior living Why Volume Beats Big Checks David would rather have a thousand investors at $10 each than one investor at $10,000 Recurring investments, automation, and round ups on everyday purchases add up to meaningful funds The Portfolio Approach to Risk Traditional real estate investments localize risk in a single asset Worthy Wealth pools investor money into a portfolio, so one problem property does not affect the rest Who the Typical Investor Is Millennials seeking financial independence are the sweet spot, while Gen Z investors are getting started early through mobile apps The model also serves gig workers without traditional retirement plans and higher end investors who see the supply and demand imbalance in senior housing Returns, Fees, and Deal Structure Worthy Wealth charges no fees and makes its money on the back end of each investment Investors earn a 5 to 7% quarterly dividend during a two to five year hold, plus 60% of sale profits, targeting a 15% annualized return The senior living product is a Reg D offering, while the housing bonds are a Reg A Tier 2 offering Understanding How Deals Are Structured John breaks down Reg A and Reg D offerings and the limitations each places on raising capital He urges investors to understand the capital stack and who gets paid first before committing to any deal The Silver Tsunami in Senior Housing More than 11,000 baby boomers turn 65 every day, and the 80 plus population will double in the next 20 years Occupancy at senior living facilities sits at 90% and has grown for 19 straight quarters Why Supply Cannot Keep Up The nation needs $1 trillion in senior living construction over the next decade, yet new construction is at a two decade low Banks charge 50 to 100% higher interest rates on horizontal work like utilities and dirt work, creating a financing bottleneck The Value Add Play in Senior Living 40% of existing facilities were built before the smartphone and are functionally obsolete Worthy Wealth buys these facilities at a discount, modernizes them, hands them to professional management, and sells them for appreciative income    

One of the hottest real estate asset classes in the country is Senior Living. Occupancy levels have caught up and even exceeded pre-covid levels. 10,000 people per day are turning 80 years old and this number is increasing. The average age of senior facility residents is 83, so the number of people who will need some type of Senior Living is about to explode and continue for the next two decades. Matt Johnson, Founder of McFarlin group, acquires distressed properties, increases occupancy and profitability, then sells them. As the market has heated up, and the demographics support future growth, larger global players are investing in this space.

Episode SummaryWhat really changes between nonprofit and for-profit senior living sales—and what stays exactly the same?In this episode of Connecting the Dots, I sit down with Bri Stewart, VP of Sales Operations at Watercrest Senior Living, to explore the unique challenges and opportunities of leading sales across both models. Drawing from her experience in hospitality, nonprofit Life Plan Communities (CCRCs), and for-profit senior living, Bri explains why great sales isn't about pressure—it's about trust, emotional intelligence, and putting people first.We discuss how sales cycles differ between CCRCs and rental communities, why hospitality is reshaping the resident experience, how technology can strengthen—not replace—relationships, and why leaders who focus on people ultimately see the strongest business results.Whether you're a sales counselor, executive director, regional leader, or operator, this conversation offers practical insights for growing occupancy while staying true to your mission and culture.About Bri StewartBri Stewart is the Vice President of Sales Operations at Watercrest Senior Living. With leadership experience spanning hospitality, nonprofit Life Plan Communities, for-profit senior living, consulting, and private equity, Bri specializes in building high-performing sales cultures that scale revenue without sacrificing identity. Her leadership philosophy combines operational excellence with emotional intelligence, helping teams create meaningful relationships that drive both occupancy and resident satisfaction.Timestamps1:32 – Bri's journey from hospitality to senior living6:20 – Lessons learned across nonprofit and for-profit organizations9:00 – Why emotional intelligence matters more than sales scripts11:25 – Listening as a competitive advantage11:55 – Technology that helps sales teams stay present15:02 – Nonprofit vs. for-profit sales: the biggest differences18:55 – Building trust through financial conversations19:37 – Becoming a trusted advisor, not just a salesperson23:37 – “Hunter with a heart”: balancing empathy and accountability28:36 – Hospitality, service recovery, and keeping your brand promise31:23 – Technology adoption: why nonprofit organizations often move differently35:41 – Scaling revenue without sacrificing your people-first culture37:47 – Closing thoughtsKey TakeawaysThe fundamentals of senior living sales are the same regardless of ownership model: build trust, listen well, and become a trusted advisor.Nonprofit CCRCs require longer sales cycles, greater financial planning conversations, and patient relationship-building.Rental communities often involve more urgency, requiring exceptional service delivery and rapid recovery when issues arise.Hospitality principles are becoming a competitive differentiator across senior living.Technology should remove administrative work so sales professionals can be more present with prospects—not replace the human connection.The best leaders focus on people first because sustainable financial results naturally follow.

On this episode of Bridge the Gap, Josh and Lucas sit down with Kimberly Erickson, COO of Bethesda Senior Living, to explore the future of attainable senior housing and the role nonprofit operators can play in serving the growing middle-market population.Kimberly shares insights from her transition from the for-profit sector into nonprofit leadership, highlighting how mission, culture, and compassion shape operational decisions at Bethesda. The conversation dives into middle-market senior living strategies, charitable care programs, affordable housing models, labor and staffing realities, and why culture cannot be reduced to buzzwords or technology platforms.Key TopicsThe transition from for-profit to nonprofit senior living leadershipWhy middle-market senior housing remains underservedHow Bethesda approaches charitable care and resident affordabilityShared-suite housing models for attainable senior livingLabor challenges and maintaining margins in senior careThe role of PACE partnerships in serving more seniorsWhy culture starts with presence and human connectionLeadership lessons rooted in counseling and faith-based serviceThe importance of staff engagement and emotional intelligenceWhy senior living careers offer purpose-driven opportunitiesMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestKimberly Erickson: https://www.linkedin.com/in/kimberly-erickson-89a23351 Learn More about Bethesda Senior Livinghttps://www.bethesdaseniorliving.com Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

Building a successful real estate business often means focusing on more than one opportunity. In this episode, Dave Dubeau sits down with real estate developer Brian Fay to discuss how he's simultaneously growing large-scale 55-plus active adult communities while expanding a nationwide senior living investment portfolio. Brian explains how his background in construction helped prepare him for development, why he partners with experienced builders and operators, and what goes into planning communities designed around health, wellness, and active lifestyles. The conversation also covers raising capital, assembling experienced project teams, and why finding the right operating partners has become one of the biggest drivers of long-term success. Whether you're interested in real estate development, senior living investments, or syndications, this episode provides practical insight into building large projects through strategic partnerships. Key Topics Developing 55-plus active adult communities Building amenity-focused rental communities Investing in senior living facilities Creating experienced development teams Partnering with third-party operators Raising capital for large development projects Structuring development deals for stronger investor returns Growing through strategic partnerships Guest Information Brian Fay is a real estate developer, investor, and founder of Trinity Development Partners. He specializes in active adult developments, senior living investments, and large-scale real estate projects across the United States. LinkedIn: Brian Fay – Trinity Development Partners Mastermind: Ground Up Development Mastermind Call to Action Connect with Brian on LinkedIn to learn more about Trinity Development Partners, his development projects, and the Ground Up Development Mastermind.

This week we turn independence upside down. We think we're independent when we can live and receive care in our homes, but that forces our family to reshape their lives to support our progressing needs. Then families feel really bad when they realize they can't do it - they never knew how much work and time it takes. So many parents beg their children to never "put" them somewhere. Or when the subject comes up, they exclaim, "I'm not ready yet!" But then, after they do move to Senior Living, the new exclamation becomes "OMG, why didn't I move her sooner?" Senior Living communities are evolving to meet Baby Boomer demands for comfort and activities. Today, the good ones can be considered Resorts with Help. The better ones, with the best employees who can nurture our well-being and create a great culture cost more than others. The median cost for assisted living today across the country is $75,000 annually and is expected to increase to over $200,000 per year in 20 years. That's median, so the resort like places will cost more. We need to prepare today so we can choose where we can live later. View current and projected costs of care (use 5% inflation growth) at https://www.carescout.com/cost-of-care Schedule a brief introductory call or zoom meeting with Diane at https://calendly.com/diane-p4t/30min

TW mentions of suicideWhat does meditation look like when you strip away the incense, the apps, and the spiritual jargon? In this episode, I sit down with Mark Blacknell, a former Marine turned ordained Soto Zen meditation guide and author of Stare at the Wall, to talk about the no-frills practice he's built his life around.Mark works with two populations many wellness conversations overlook entirely: incarcerated individuals, including correspondence with someone on Florida's death row, and seniors in assisted living and memory care communities. We talk about why a practice as simple as sitting and staring at a wall can reach people in solitary confinement and people living with memory loss just as powerfully as it reaches anyone else, and why Mark believes simplicity, not complexity, is what makes a meditation practice actually stick.www.stareatthewall.orgWant to Join the Good Grief Society? https://www.nikkithedeathdoula.com/the-good-grief-societySupport me on Patreon! ⁠https://www.patreon.com/nikkithedeathdoula⁠Get merch and find any other info you need on the podcast here: https://www.nikkithedeathdoula.com/podcast

What separates high-performing senior living sales teams from everyone else? According to Cole Boysen, Director of Sales at Senior Services of America, it's not luck, it's process. In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, sits down with Cole to discuss how implementing consistent, measurable sales processes creates better coaching, stronger accountability, and more predictable occupancy results. Rather than focusing solely on move-ins, Cole explains why successful sales leaders coach to the behaviors and leading indicators that produce them. Learn how to identify gaps in the sales funnel, improve tour conversion rates, create a culture of lateral accountability across departments, and use data to coach more effectively without creating unnecessary pressure. Whether you're a community Sales Director, Executive Director, or corporate sales leader, this conversation is packed with practical strategies for building a repeatable sales system that delivers long-term success. If you're ready to stop reacting and start leading with intention, this episode offers a roadmap for transforming your sales culture and your occupancy results.

A senior living community in Tennessee hosted an awesome event where residents took part in a giant slip 'n slide day. STORY: https://www.wdjx.com/senior-living-facility-hosts-slip-n-slide-day-for-residents/

What if one of the most powerful ways to improve senior living isn't a new technology or sales strategy—but simply changing the words we use? In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, is joined by Jessi Weldon, Executive Vice President of Sales & Marketing at Primrose Retirement Communities, for an insightful discussion on why words matter. Together, they explore how language influences public perception, resident dignity, organizational culture, and even occupancy. Jessi shares practical examples of outdated industry terminology that should be retired, explains the concept of "reassurance language," and discusses how Primrose is reviewing everything from marketing materials to everyday conversations to ensure their messaging reflects the vibrant lifestyles they provide, not outdated stereotypes about aging. You'll also hear actionable ideas for helping your team embrace person-centered language, building accountability through leadership, engaging staff as culture champions, and creating meaningful habits that improve both the resident and employee experience. Whether you're a sales professional, executive director, marketer, or senior living leader, this conversation offers simple yet impactful strategies that can transform how your organization communicates, and how the public perceives senior living.

Welcome to the very first Friday on the Lanai.A new weekly series that's a little less structured and a little more personal.Think of it as grabbing your favorite drink, pulling up a chair, and spending a few minutes together before we head into the weekend.This week, I'm sharing two unexpected moments that made me smile, why I believe this work can be both incredibly rewarding and emotionally exhausting, and a conversation with my AI research assistant, Angel, that challenged me in a way I didn't expect.You'll also hear what's been stuck in my head this week (yes, music has a way of following me everywhere), a podcast episode I think every leader in senior living should hear, and a few exciting updates about guests coming soon across all three of my podcasts.Whether you're relaxing on your porch, your lanai, your stoop, or driving home after a long week, I hope this episode reminds you that you're not alone in the work you're doing.In this episode:Two conversations that genuinely made me smileWhy serving families can be emotionally exhausting and deeply meaningfulWhat my AI research assistant said that stopped me in my tracksThe song that's been living rent-free in my headA leadership podcast recommendation worth your timeUpcoming guests and what's coming nextMentioned in this episode:A Bit of Optimism with Simon SinekTim Harris, President of the Los Angeles LakersMy AI research assistant, AngelIf you enjoyed spending a few minutes with me, I'd love for you to subscribe to Start With Occupancy so you never miss future Friday on the Lanai episodes, practical strategies, and conversations designed to help you grow your senior living business while serving more families.And if you'd like even more insights, behind-the-scenes thoughts, resources, and updates that don't always make it into the podcast, be sure to subscribe to my newsletter, The Bottom Line. The very first edition is on the way, and I'd love to have you join me there.Until next time, take what you need, share what helps, and come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

If you are treating the wrong problem, you are spending time, money, and energy in the wrong place. And that is costing you occupancy.When residents are not moving in, the first reaction for many senior living owners is, "I need more marketing."But what if marketing isn't actually the problem? Here is the truth, and I say this with love...most of the time, it is not a marketing problem.It is a diagnosis problem.And in this episode, I am walking you through exactly how to tell the difference. We are playing detective today. Think of it like a doctor diagnosing a patient. The symptom might look the same on the surface, but the cause? Completely different.Here is what we are covering:If nobody is calling — that is a marketing problem.If they are calling but not the right fit — that is a messaging problem.If they are visiting but not moving in — that is a visit experience problem.If they are disappearing after the tour — that is a follow-up problem.If they keep choosing someone else — that is a pricing or positioning problem.Five different diagnoses. Five different solutions.If you are doing everything and still not moving people in, I want to help you figure out why.The VIP First Impressions and Visit Audit is where I come in — virtually — as if I am a prospective family member. I walk through your community with you, ask the questions a family would ask, and show you exactly where the gaps are and how to close them.You get a recording of our session, a written report, and a clear picture of what is working and what is not.This is not an audit to catch you doing something wrong.It is an audit to help you do everything right.As always — take what you need, share what helps, and come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

What if senior living's biggest challenge isn't staffing—but culture? In this inspiring episode of Foresight Radio, Steve Moran sits down with Amy Birkel, Chief Operating Officer of Heritage Communities, for a conversation about leadership, workforce retention, and the future of senior living. From washing dishes in a rural Nebraska nursing home to leading a 24-community organization across six states, Amy shares the experiences that shaped her passion for serving older adults and building thriving workplace cultures. You'll hear powerful insights on: Why "the small things are everything" in resident care How workplace culture impacts staff retention and resident satisfaction The leadership lesson that changed Amy's career forever: "Being clear is kind." Why senior living needs to become a destination people want to move to How Heritage Communities reduced turnover through leadership development The importance of investing in frontline staff and emerging leaders The "Dirty Jobs" initiative that connects home office teams to community life Why purpose—not just pay—drives long-term engagement Amy's vision for the future is bold: "I hope we're a destination people want to come to and don't feel like they have to." Whether you're a senior living executive, operator, caregiver, or industry innovator, this episode offers practical leadership lessons and a hopeful vision for the future of aging services. Topics Covered: Senior Living Leadership Workforce Retention Employee Engagement Resident Experience Workplace Culture Assisted Living Memory Care Leadership Development Senior Housing Trends Aging Services Innovation #SeniorLiving #Leadership #WorkforceRetention #Culture #EmployeeEngagement #AgingServices #AssistedLiving #MemoryCare #SeniorHousing #ForesightRadio

The visit going well and a family feeling good are not always the same.Real talk...Families are visiting, loving the community, and still choosing somewhere else. For many owners and sales professionals, the instinct is to look at pricing, marketing, or the sales process itself. But what this episode reveals, through three real case studies, is that the experience during the visit is where most move-ins are won or lost.In this episode of Start With Occupancy, I share my experience from some of my visit experience audits out loud, walking through three communities that represent the most common gaps I've seen. The result is a practical, honest, and sometimes uncomfortable look at what families actually experience when they come through the door and what that experience tells them about whether they would trust you with someone they love.This is not a theory episode. Every case study is REAL.What is discussed...Case Study 1: The Beautiful Community Where Nobody Showed Up (The Care Experience)Case Study 2: The Community That Lost the Family Before They Walked Through the Door (The First Impression)Case Study 3: The Visit Where the Family Felt Like a Checkbox (The Communication Experience)Quotable Moments From This Episode"The visit going well and the family feeling good are not always the same thing.""Being brand new and being beautiful may not mean being best in care.""Your staff is selling whether you trained them or not. The question is — what are they selling?"Resources + Next StepsVIP Visit Experience Audit — schedule a VIP First Impression Audit with me. where we will identify the gaps that have become invisible to you. For communities getting visits without move-ins, or for owners preparing to open, contact me.Like, Subscribe and Review — help more families by letting me help more owners, operators, and sales professionals like you.Take what you need. Share what helps. Come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

The senior living workforce conversation is changing fast, and operators who adapt now will have the advantage moving forward. In this episode of Bridge the Gap, Josh and Lucas sit down with Matt Strange, COO of Procare HR, to unpack the evolving labor landscape in senior housing and what operators must do to attract, retain, and engage frontline teams. Matt shares why predictable scheduling may be one of the biggest hidden drivers of employee retention, revealing ProCare HR's research around the “14-day scheduling sweet spot” that improves attendance, reduces turnover, and creates workforce stability.Key Ideas:The current state of the senior living labor market in 2026Why predictable scheduling improves retention and attendanceThe “14-day scheduling” workforce strategyHow geography impacts workforce expectationsCompeting against retail, logistics, and remote work opportunitiesWhy culture matters more than compensation aloneThe connection between employee engagement and resident experienceLeadership strategies for rapidly growing operatorsThe role of AI and workforce technology in senior livingHow labor analytics can help prevent turnover and burnoutMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestMatt Strange: https://www.linkedin.com/in/strangem/ Learn More about the Procare HRhttps://procarehr.com/Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

In this episode, Nathan Sosa sits down with Tait Duryea, Founder and CEO of Turbine Capital, for part one of the active vs. passive investing debate. Tait shares how he went from airline pilot to building an investment firm and explains why many high-income professionals are turning to passive investing opportunities in real estate and energy. The conversation breaks down today's most attractive asset classes, including multifamily, senior living, industrial real estate, and oil & gas. Tait also explains how passive investors can benefit from depreciation, K-1 losses, and unique tax incentives available through oil and gas investments. Topics Discussed: - The biggest misconception about passive investing - How to evaluate fund managers and syndicators - Senior living and industrial real estate opportunities - Oil & gas investing and tax benefits Request a free discovery meeting: go.therealestatecpa.com/mlre Get the Ultimate Guide for Real Estate Syndications: go.therealestatecpa.com/mlreultimateguide Submit your questions to: go.therealestatecpa.com/question Connect with Tait: https://www.turbinecap.com/ The Major League Real Estate podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, investing, financial, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests. Any mention of third-party vendors, products, or services does not constitute an endorsement or recommendation. You should conduct your own due diligence before engaging with any vendor.

The Kendal Corporation spent two years on a system-wide rebranding that recently was unveiled. The process involved engaging residents, employees and others to build a brand that better aligned with their perceptions while honoring the system's heritage. In this Newsmakers podcast episode, McKnight's Senior Living Editor Lois Bowers speaks with Morgan Lamphere, Kendal's senior director of communications, marketing and sales. She details Kendal's experience and shares lessons for other organizations considering a rebrand. This discussion is an essential listen for anyone interested in organizational change, mission-driven branding and balancing tradition with innovation in the senior living sector. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

You did everything right. You got the license. You built the community. Maybe, you took the news sales director job. And then the moment came to actually talk to someone about it...a referral source, a prospective family, a room full of industry professionals. And then, something in you just…stopped.That is not weakness. It is what new feels like.In this episode, I get honest about the fear that shows up. Not the fear of starting but the fear of doing it in front of someone. The fear of asking a hospital discharge planner to take you seriously. The fear of sitting across from a family and not having every answer. The fear of walking into a networking room where everyone already seems to know each other.I name it. All of it.And then I discuss the permission you may be seeking to have a place in this niche, permission to take imperfect action, permission to be human, and permission to be vulnerable and transparent in an industry that actually rewards that more than polish.Whether you are an aspiring or new residential assisted living owner navigating the business side of what you built, or a brand new sales professional in a community who just got handed a schedule and told to go get move-ins — this episode was made for you.In this episode:The 3 fears nobody talks about in the launch phaseWhy waiting until you feel ready is costing you more than you think4 permissions that change how you show upWhat actually shortens the learning curve (hint: it is not more training)If this episode resonates, then stay connected with me: There is more coming for new assisted living owners and senior living professionals who are ready to shorten the learning curve, build confidence, and stop trying to figure everything out alone.Subscribe to The Bottom Line Newsletter  so you do not miss what is coming next.As always, take what you need, share what helps, and come back for more.Start With Occupancy is produced under Positive Impact Media. Host: Tiffany Hill Allen | Hopehillcompany.com | StartWithOccupancy.com What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

In this episode of Connecting the Dots, I sit down with Carsten Ellsworth, Director of Marketing at Avista Senior Living, to explore what it really means to become an AI-enabled marketer.Carsten shares how he “accidentally” found his way into senior living through an internship that turned into a nine-year career, and how his passion for marketing has evolved alongside the rise of AI. Rather than treating AI as a shortcut or content machine, Carsten sees it as a tool for deeper thinking, better strategy, and building real systems that improve the way marketing teams operate.The conversation covers practical ways senior living marketers can use AI today, from campaign strategy and reporting to business frameworks, automation, app-building, and data analysis. Carsten also offers a grounded perspective for leaders who feel behind: the key is not mastering everything at once, but taking action and applying AI to the next real problem in front of you.Guest Bio:Carsten Ellsworth is the Director of Marketing at Avista Senior Living, where he leads marketing strategy across a diverse portfolio of senior living communities. An AI-enabled marketer, Carsten is passionate about using artificial intelligence to enhance strategic thinking, improve workflows, analyze data, and build practical systems that help teams move faster and make smarter decisions. His approach to AI is rooted in experimentation, action, and the belief that these tools can empower marketers to expand what they are capable of creating.Time Stamps02:38 — Carsten's path into senior living03:45 — The moment AI became empowering07:22 — Practical AI value in senior living marketing08:25 — Building AI business frameworks11:13 — Turning a spreadsheet into a real internal app13:18 — Avoiding AI slop15:37 — Balancing data, intuition, and AI insights17:26 — First steps for marketers who feel behind20:38 — Why AI-enabled people will have the advantage22:08 — What separates marketers who thrive from those who struggle22:54 — Final thoughts on empowerment and possibilityCarsten Ellsworth, Director of Marketing at Avista Senior Living, joins Matt Reiners to discuss how AI-enabled marketers can use strategy, automation, data, and action to build real marketing systems in senior living.

"Take charge. Your retirement is your time." Our hosts, Stephanie McCullough and Kevin Gaines, sit down with Dr. Andi Simon, corporate anthropologist and author of Rethink Retirement, whose research offers a bracing corrective to how most people think about life after work. Andi spent years embedding herself in senior living communities on the west coast, interviewing residents who had done everything "right" financially and still found themselves empty, bored, and stripped of identity. Through it all, she's concluded that retiring from something is not the same as retiring to something. The central tension Andi identifies is one of agency. Retirement is a transition most people face without any rehearsal. Unlike a career, which assigns identity, purpose, and daily rhythm almost automatically, retirement demands that individuals build those things from scratch. Most people don't realize this until the calendar is suddenly, completely clear. Her research also surfaces a loneliness epidemic quietly accelerating among retirees. Work colleagues disappear, and friendships built around shared roles don't transfer easily. Also, relationships don't deepen automatically just because time is now available. Instead, they must be deliberately cultivated. Andi suggests trying new activities, building community intentionally, and recognizing which old roles to carry forward and which to release. Above all, she invites near-retirees to take charge, not just of their portfolio, but of the life waiting on the other side!   Key Topics: What is a Corporate Anthropologist? (02:31) Research in Senior Living (05:57) Identity Loss When Work Ends (07:49) Retirement Myths Held by the Youth (11:02) Talking with Your Adult Children About What Matters to You (19:54) "How Do I Have Purpose, Agency, and Meaning in This New Chapter?" (21:09) The Loneliness Epidemic in Retirement (24:00) Building New Community From Scratch (25:29) When Retirement Is Forced Upon You (36:09) Overcoming Retirement Misconceptions and Finding Your Unique Path (39:14) Stephanie and Kevin's Takeaways (42:28)   Resources: AndiSimon.com Andrea Simon on LinkedIn Andi Simon on Substack   If you like what you've been hearing, we invite you to subscribe on your favorite platform and leave us a review. Tell us what you love about this episode! Or better yet, tell us what you want to hear more of in the future. stephanie@sofiafinancial.com   You can find the transcript and more information about this episode at www.takebackretirement.com.   Follow Stephanie on Twitter, Facebook, YouTube and LinkedIn.  Follow Kevin on Twitter, Facebook, YouTube and LinkedIn.

Senior care advisor Neil Nagraj and podcaster Laura House join Vanessa to talk about the impossible math of senior housing: when aging in place stops working, what assisted living actually is, and why so many families wait for a crisis before making a plan. Also discussed: memory care, Medicaid myths, long-term care insurance, and Gen X's grim future.Learn more about Neil's company, The Senior Housing Authority. For more from Laura, listen to How's Your Boomer? or subscribe to the newsletter.  

After celebrating our 100th episode in front of a live audience, the News Man Weekly crew returns to the familiar confines of the Richland Source podcast studio. This week, Carl, Zac and Hayden dive into some of the biggest local stories making headlines, including a major roundabout project in the Lexington-Ontario corridor, the opening of Silver Birch of Mansfield and storm damage across Knox County. Later, we sit down with Destination Mansfield Richland County President Lee Tasseff for a conversation about tourism's impact on the local economy, what attractions are bringing visitors to the area and why this summer could be one of the busiest yet for Richland County. This episode is powered by the great folks at Relax, It's Just Coffee. Relevant links: Friedrick on Cleveland mob: Angelo Lonardo, Danny Greene & FBI investigations Roundabout construction to close Lex-Springmill/Home roads June 15 for 120 days Silver Birch opens doors to affordable assisted senior living in Mansfield Short, severe thunderstorm results in serious damage, power outages across Knox County Be a Source Member for unlimited access to local, independent journalism.Support the show: https://richlandsource.com/membersSee omnystudio.com/listener for privacy information.

This week on Bridge the Gap we sit down with the Roeland Pelgrims and Stijn Verrept of Nobi to discuss how technology is reshaping the future of senior living. The conversation explores the operational realities caregivers face daily, the challenges senior living operators encounter amid staffing shortages, and why discreet, intelligent technology is critical to the future of aging services.Key TopicsThe origin story behind Nobi's smart lighting platformWhy caregiver workflows inspired the company's missionThe operational burden of fall-related investigationsHow AI-powered fall detection works in senior livingReducing falls by 50–55% in assisted living and memory careThe importance of dignity-centered technology designStaffing shortages and operational efficiency in senior housingWhy connected ecosystems are the future of care deliveryAI's role in simplifying senior living technology adoptionMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestsRoeland Pelgrims: https://www.linkedin.com/in/roeland-pelgrims-2749805/Stijn Verrept: https://www.linkedin.com/in/stijn-verrept/ Learn More about Nobihttps://nobi.life Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

What if your healthcare team already knew what happened during your hospital stay — before you even explained it? What if someone on your care team noticed you were struggling on a Saturday and simply showed up? In this episode, Jamie sits down with Christopher Laffey, Nurse Practitioner at Your Health, to break down what a truly connected, proactive model of care actually looks like when it's working. Christopher practices in North Charleston, SC, where his team — nurses, therapists, social workers, community health workers, and more — functions less like a traditional office practice and more like a living, breathing safety net woven around each patient's real life. What you'll hear in this episode: Why most patients are failing not because nobody cares, but because the system itself is fragmented — and what doing it differently actually looks like on a Tuesday morning The real difference between "patient-centered" as a marketing phrase and patient-centered as a daily practice (hint: it involves seeing the medication bottles on the kitchen table) A powerful real-life story of a bedbound patient whose caregiver suddenly disappeared — and how the team mobilized over a weekend, on their own time, to prevent a hospitalization The single mindset shift every clinician needs to make the transition from visit-based thinking to longitudinal care Why "value-based care" doesn't mean discounted care — it means the organization is accountable for your outcomes, not just your appointments If you've ever left a doctor's appointment feeling more confused than when you walked in, this episode will show you what healthcare can feel like when it's actually designed around you. www.YourHealth.Org

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr.

#thismorning | How to #choose the right type of #senior #living | Michele Holleran, DeArment Consulting | #Tunein: broadcastretirementnetwork.com #Aging, #Finance, #Lifestyle, #Privacy, #Retirement, #wellness

#thismorning | How to #choose the right type of #senior #living | Michele Holleran, DeArment Consulting | #Tunein: broadcastretirementnetwork.com #Aging, #Finance, #Lifestyle, #Privacy, #Retirement, #wellness

Ep. 37 There is another side of assisted living ownership that people do not always talk about when they are teaching you how to be licensed. Or, does not always make it into the sales pitch, the Facebook group conversation, or the “start your own assisted living” checklist.This episode is about that side.And, if you are going to own, operate, sell, or serve inside assisted living, you need to understand the weight and the beauty of what you are stepping into.You deserve an honest conversation about what it really takes.Listen if you are:Thinking about opening an assisted living homeNewly licensed and trying to figure out what comes nextAlready open and realizing ownership feels heavier than you expectedWorking inside a senior living communityLeading a team and trying to build stronger systemsIn sales and wanting to better understand the care promise behind the visitSerious about serving aging adults well, not just making moneyREMINDER:Licensing opens the door. Leadership keeps the promise. Occupancy creates the revenue to keep the doors open.And dignity and integrity should always guide the way you do the work.RESOURCES:If you have not listened to the 21-Day All Things Senior Living Sales series yet, go back and start there. That series gives you the marketing, sales, and move-in foundation you need to start building your occupancy engine.The companion workbook for the 21-day series will include worksheets, checklists, guides, AI prompts, and practical tools to help you apply what you learned.And if you are ready for deeper marketing training, the Momentum Marketing Bootcamp begins June 10th. This 10-week bootcamp is designed to help you clarify your market position & message, strengthen referral strategy, and create a clearer path to getting residents without guessing your way through it.Take what you need. Share what helps. Come back for more.

Senior living occupancy is climbing, but the headline numbers only tell part of the story.In this episode, I sit down with Maggie Seybold, Vice President of Customer Insights at WelcomeHome, to explore what the latest data reveals about occupancy, sales performance, and resident retention across thousands of senior living communities. Drawing from WelcomeHome's extensive benchmark data, Maggie explains why average occupancy figures can be misleading, how top-performing operators are generating stronger results with fewer leads, and where many communities are losing prospects in the sales process.The conversation also examines the growing influence of AI on senior living search behavior, the importance of post-tour engagement, and why operators should focus just as much on length of stay as they do on move-ins. Maggie shares practical insights on the metrics that matter most, the strategies high-growth communities are using to increase occupancy, and what operators should be doing now to prepare for the next generation of senior living consumers. WelcomeHome Data Report Link. What does senior living occupancy really look like in 2026? Maggie Seybold of WelcomeHome shares data-backed insights on occupancy trends, sales performance, AI-driven search behavior, resident retention, and what separates top-performing communities from the rest.Episode Timestamps2:00 – Introduction to Maggie Seybold and WelcomeHome3:20 – The real story behind today's occupancy numbers5:20 – Why occupancy averages don't tell the whole story6:00 – The KPIs that actually matter in senior living sales8:15 – The industry's biggest missed opportunity: post-tour follow-up11:00 – Why sales teams struggle with closing11:45 – How AI is changing senior living search behavior15:20 – The risks and opportunities of AI-driven discovery16:15 – What top-performing communities do differently19:40 – Occupancy protection and the importance of length of stay22:30 – The surprising relationship between sales cycle length and resident retention24:30 – How high-growth communities accelerate occupancy gains26:15 – Preparing for the next generation of senior living consumers28:20 – Maggie's outlook on the future of senior living sales and marketing29:00 – Closing thoughts

Practical guidance for families noticing early signs—missed medications, difficulty with meals, or increased falls—and how to start the conversation with care and empathy.

Have a marketing question? Text it here!You Learned It. Now Here's How to Actually Implement It — Week by Week.The final episode in the twenty-one days series. If you've been with me since Day 1, first let me say thank you. But maybe you're sitting there right now thinking:"Okay Tiffany...now what?"Because by now you've learned about many things in your business that suddenly feel like they all need attention. And if you're have a small community, you're probably wondering how one person is supposed to do all of it.The answer? You're not...At least not all at once.In this final episode of the series, I'm giving you the roadmap I wish more owners had from the beginning. Not another strategy. Not another checklist. But a practical 90-day plan that helps you prioritize what matters most first.If you are wondering how to secure your next move-in, this episode is for you.What's Next?I'm gearing up for two exciting opportunities to help you continue building momentum: Momentum Marketing Bootcamp - June 10thA 10-week implementation-focused program designed to help you attract more inquiries, build referral relationships, strengthen your messaging, and create a marketing plan that actually drives move-ins.Compass Rose XL - July 9thA 12-month coaching and implementation program for new owners and communities under 50% occupancy who want deeper support, accountability, and long-term growth.Learn more:www.startwithoccupancy.com/programsIf this 21-day series helped you, would you do me a favor?  Share it with another owner.  Also, please subscribe to the podcast so you don't miss what's coming next.And if you've been listening quietly from the sidelines, leave a review. It helps more owners discover the show and ultimately helps more aging adults receive better care.Take what you need. Share what helps. Come back for more.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr.

On this episode of Bridge the Gap, hosts Josh and Lucas sit down with Brandon Logsdon to discuss how technology, AI, and operational alignment are shaping the future of senior living. Brandon reflects on his first year leading Aline and shares how the company unified six separate organizations into one cohesive culture focused on “elevating the aging experience.”Meet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestBrandon Logsdon: https://www.linkedin.com/in/brandon-logsdon-325481212 Learn More about Alinehttps://alineops.com/ Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

Send us Fan MailContact us at www.SeniorLiving.comA fall, an unexpected hospital stay, and suddenly your family is making life-changing decisions with a clock ticking in the background. We sit down with Lisa and Paul Marsh from Senior Aid, senior living expert Deanna Allen, and Kelly Denny to cut through the noise around Medicaid planning, long-term care, and the real steps families can take before hospital discharge turns into an expensive scramble. If you have aging parents or you're planning for your own future, this conversation is designed to replace panic with a clear path forward. We get specific about the biggest misconception we see everywhere: people assume Medicare will pay for long-term care. We explain why long-term Medicaid is often the primary payer for ongoing support, why it is not limited to “the poverty line,” and why the process can take months if you wait until a crisis. Lisa shares what she wishes she had known earlier about eligibility, planning, and the uncomfortable but critical step of understanding exactly where Mom or Dad's money is and how it's structured. We also dig into waiver programs and what families should listen for when they hear the word “waiver,” including Utah's New Choices Waiver as an example of how state-by-state rules can change the best strategy. Then we shift to the real estate side: how to sell a parent's home without getting trapped by delays, lowball offers, deed transfers, or gifting mistakes that can trigger Medicaid penalties. Finally, we address the emotional weight: guilt, stigma, and how touring modern senior living communities can change everything. Subscribe, share this with a sibling, and leave a review so more families can find the guidance they need before the next emergency hits.

Senior living is no longer a niche investment; it's becoming one of the biggest demographic opportunities of the next two decades. In this episode, Jerry Vinci breaks down why the "silver tsunami" is creating massive demand for senior housing, assisted living, and memory care communities. From occupancy growth and operational challenges to lead-generation systems and investment due diligence, Jerry reveals what separates thriving senior-living operators from struggling ones. Listen now to learn why this asset class is attracting serious attention from investors nationwide.   Key Takeaways To Listen For How demographic shifts are driving sustained need for senior living communities Overlooked gaps where senior housing communities lose revenue Ways reliance on referral agencies can quietly erode your bottom line Why robust marketing-to-move‑in systems are the engine of occupancy gains How operator execution quality can make or break a senior housing deal   Resources/Links Mentioned In This Episode Becoming a Category of One by Joe Calloway | Kindle, Paperback, and Hardcover A Place for Mom Caring    About Jerry Vinci Jerry Vinci is the founder and CEO of CCR Growth, a marketing and growth agency dedicated exclusively to the senior living industry. With more than 20 years of experience in marketing, demand generation, and occupancy growth, Jerry helps senior living operators build scalable systems that generate qualified leads, improve move-ins, and create more predictable growth. He is also the host of the From Leads to Leases podcast, where he speaks with industry leaders about senior living marketing, operations, sales strategy, and the future of occupancy growth. Known for his direct, systems-driven approach, Jerry focuses on aligning marketing, sales, and operations to help communities grow sustainably and serve families more effectively.   Connect with Jerry Website: CCR Growth  LinkedIn:  Jerry Vinci    Connect With Us If you're looking to invest your hard-earned money into cash-flowing, value-add assets, reach out to us at https://bobocapitalventures.com/.   Follow Keith's social media pages LinkedIn: Keith Borie Investor Club: Secret Passive Cashflow Investors Club Facebook: Keith Borie X: @BoboLlc80554  

In this episode of Connecting the Dots, Matt sits down with Jill Vitale-Aussem, President and CEO of Christian Living Communities, to explore a powerful shift in senior living: moving from a hospitality-driven model to a citizenship model rooted in purpose, belonging, reciprocity, and shared ownership.Jill reflects on her early experiences in nursing homes, the moment she began questioning the “we'll do everything for you” promise often found in senior living, and why true community is built when residents are seen not just as customers, but as citizens with gifts, agency, and something meaningful to contribute.Together, Matt and Jill discuss how this model changes daily life inside communities, how residents and team members care for one another, and why leaders should begin with better questions instead of ready-made answers.Guest Bio:Jill Vitale-Aussem is the President and CEO of Christian Living Communities, where she leads the organization's vision, culture, and growth across a continuum of services for older adults. With more than 30 years of experience in senior living, Jill has served in leadership roles across nursing homes, assisted living communities, and life plan communities. She previously served as President and CEO of the Eden Alternative, advancing a global movement focused on improving quality of life for older adults and their care partners.Jill is a licensed nursing home administrator, reframing aging facilitator, Eden Alternative educator, and graduate of the LeadingAge Leadership Academy. She is also the author of Disrupting the Status Quo of Senior Living: A Mindshift and speaks internationally on leadership, culture change, and ageism.Chapters:02:00 — Introduction to Jill Vitale-Aussem03:14 — Jill's path into senior living06:07 — Questioning the hospitality model07:14 — Purpose, independence, and ageism09:06 — What citizenship means in senior living10:18 — Citizenship in everyday community life13:07 — Doing things with residents, not for residents15:15 — Purpose in action17:02 — Helping people recognize their gifts19:02 — Resident ownership of team member experience22:01 — How citizenship reshapes leadership23:34 — Reciprocity between residents and team members25:34 — Where leaders should begin27:45 — Closing reflections

J Darrin Gross I'd like to ask you, Jerry Vinci, what is the BIGGEST RISK?   Jerry Vinci I would definitely lean on the Senior Living industry for sure. To answer that question. I think the biggest risk for sure, and this goes back to our capital facing services would just be the operator selection. You know, a lot of people might think it's like cap rate compression or labor shortages or even like regulatory changes, but, you know, those are obviously all real. But that that the risk is that you partner with an operator that can't actually do what they said they're going to do in a specific market where that assets located. You know, again, you've got to look at like, what are the competitors doing in that space and and it's, it's the dominant risk, in my opinion, just because the consequences compound for years before they actually fully show up. I What else can I say about that? Yeah, like operator I guess, kind of what I was just describing about the different asset value depending on occupancy. You know, operator failure doesn't always look like operator failure. You know, when it comes to senior living, occupancy can drift because, you know, you're dealing with older residents who, for any given reason, can can leave or move out. But, uh, you know, a building can document see, can drift from, say, like 92% to 82% over 18 months. But nobody can explain why. And that's that goes back to something like, maybe the aggregator dependency on those third party leads that are coming in, or maybe their reputation has decreased slightly over that time period, but nobody's really paid attention. But you know, going from a 4.8 star rating to a 4.3 or something like that holds more weight than people might realize, and even even like something might not show up on a quarterly report, it might show up in a larger report, but they're not. They're not seeing it because it's, it's a slow drip, you know. So I think, just from from a risk assessment perspective, it's always going to come back to that operator and how that operator is able to maintain or increase performance of that asset. https://www.linkedin.com/in/jerryvinci/?isSelfProfile=false  

In this episode of The Jake & Gino Show, Jake and Gino interview Jerry Vinci, Founder & CEO of CCR Growth and one of the leading marketing strategists in the senior living industry. Jerry shares how senior living operators can increase occupancy, modernize outdated marketing systems, and prepare for the explosive growth coming from America's aging population. From lead conversion strategies to technology adoption and niche positioning, this conversation explores the business side of assisted living and senior housing investing. Timestamps: 00:00 – Introduction 01:42 – Jerry Vinci's journey into senior living 05:18 – The biggest occupancy challenges operators face 09:36 – Why follow-up matters more than leads 14:08 – Selling care instead of floorplans 18:52 – Marketing strategies that actually convert 23:11 – Technology adoption in senior living 28:04 – Preparing for the “Silver Tsunami” 33:20 – Why specialization creates market dominance 37:41 – The future of senior housing investing 41:18 – Final advice for operators & investors 43:12 – Closing thoughts and where to connect with Jerry Connect with Jerry Vinci:https://ccrgrowth.com/https://growthlyseniorliving.com/https://www.linkedin.com/in/jerryvinci/ Want to learn more about multifamily investing and building long-term wealth? Visit:https://wheelbarrowprofits.com/ We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Quentin interviews Jerry Vinci to explore the nuances of senior living, marketing strategies, investment opportunities, and the importance of community and relationships in this vital industry.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Mitch Braff is the founder of LiquidView whichcreates wellness-focused digital windows forwindowless spaces. The product transformswindowless spaces like hotels, senior livingcenters and office spaces into places of beautyand tranquility.https://www.seniorcareauthority.com/resources/boomers-today/

On this episode of Bridge the Gap, Justin Ladd of Arrow Senior Living shares his journey from a young nursing home trainee to a senior living leader shaping culture, growth, and innovation across multiple states. Justin dives into the three key pillars driving success in today's senior living industry: building a strong culture and embracing emerging technologies like AI.Key Topics CoveredThe three pillars of senior living success: culture, operations, and technologyHow AI and data are shaping decision-making in senior livingCreating purpose-driven experiences for residentsThe importance of operational discipline in a complex industryGrowth strategies: acquisitions vs. new developmentsBuilding internal leadership pipelinesWhy senior living careers are rewarding and dynamicChanging perceptions with #WhatSeniorLivingLooksLikePersonal inspiration and lessons from family experienceMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestJustin Ladd: https://www.linkedin.com/in/djustinladd Learn More about Arrow Senior Livinghttps://www.arrowseniorliving.com/Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

One type of investment property is experiencing severe undersupply with a 20-year demographic tailwind on the way. Demand is growing, new supply isn't even hitting a quarter of the need, and investors are writing off much of this industry as already past its peak. Is this a strategic opportunity to invest in an asset so obvious it's been overlooked?  Of course, we're talking about senior living investments.  Jerry Vinci, founder of CCR Growth, growth partners in senior housing, saw firsthand why investing in senior living is so crucial. Jerry watched all four of his grandparents move into senior living and witnessed the chaos, stress, and struggle of navigating such a crucial time in their lives.  Now, Jerry works to help underwrite and optimize senior living facilities, and as an industry insider, he's seeing a change. Demand is growing…fast. Even the youngest boomers are turning 65 in 2030, and the pipeline of 80+ year olds needing housing is starting to reach a bottleneck. Today, we're talking about the wave of demand coming (and expected to sustain for two more decades), how investors can get started if they have no experience, the questions to ask before investing in a senior living facility, and why in senior living your market is more crucial than traditional real estate investing.  In This Episode We Cover The “20-year cycle” that could funnel millions more Baby Boomers into senior housing Who should be investing in small senior housing properties (5-10 residents) The different types of senior living investments (from independent living to memory care and more) Ask these questions to any operator you may be investing with The massive supply bottleneck that cannot keep pace with senior living demand And So Much More! Links from the Show Join the Future of Real Estate Investing with Fundrise Join BiggerPockets for FREE Join us at the BiggerPockets Conference October 2-4 in Orlando. Buy tickets Sign Up for the On the Market Newsletter Find an Investor-Friendly Agent in Your Area Investing in Senior Housing Can Be Extremely Profitable—But You Need To Know What You're Doing Dave's BiggerPockets Profile CCR Growth  Nordon Advisory Real Estate by the Numbers   Check out more resources from this show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BiggerPockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and https://www.biggerpockets.com/blog/on-the-market-424. Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠advertise@biggerpockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Bridge the Gap, Josh and Lucas sit down with Nancy Swanger of the Granger Cobb Institute for Business of Aging at Washington State University. Nancy shares the origin story of the program and how it has grown into a pioneering academic pathway preparing students for careers in senior living. Nancy highlights the powerful role of purpose-driven work in attracting the next generation. She also discusses how industry collaboration, mentorship, and real-world exposure are key to the program's success, and why the future of senior housing depends on innovative workforce solutions.Key Topics CoveredThe founding story of the Granger Cobb InstituteHow hospitality education connects to senior living careersThe evolution from a single course to a full degree programIndustry partnerships driving curriculum and student successWorkforce challenges and opportunities in senior housingShifting perceptions among younger generationsThe importance of purpose-driven careersOnline education and professional development pathwaysSuccess stories of students entering the industryThe future of aging services educationMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestNancy Swanger: https://www.linkedin.com/in/nancyswanger/ Learn More about the Granger Cobb Institutehttps://business.wsu.edu/granger-cobb-institute-for-business-aging/Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.