Podcasts about Senior living

Giancarlo Paolillo is a seasoned technology executive and company founder with over three decades of experience in IT and technology leadership. More recently, under Aegis Tech Ventures, designed AI solutions as well as “change agent” for medium to global companies dealing with Cybersecurity issues in which he had to revamp tech stack as well as organization and processes. Currently fractional for Sunstone Management Advisors as their Technology Enablement.

Denise Chadwick Wright is an award winning healthcare executive and visionary leader with more than 25 years of transformative experience in senior healthcare. A licensed nursing home administrator and accomplished operator, she has led organizations through growth, transformation, and sustainable excellence, while keeping one purpose at the center: ensuring older adults receive compassionate, high quality care that honors dignity, independence, and purpose.https://www.seniorcareauthority.com/resources/boomers-today/

One thing became clear. Technology is no longer a nice to have in senior living. It is essential.   In this special farewell episode of Tech Tuesday, Steve Moran looks back at some of the most memorable conversations with innovators, operators and entrepreneurs who are transforming senior living through technology.   From AI and robotics to dining innovation, resident engagement and founder stories, these discussions reveal what separates meaningful innovation from empty promises.   Along the way, Steve reflects on lessons learned from guests including leaders in dining technology, age tech, LinkedIn strategy, robotics and product innovation.   The common thread was never just the technology itself. It was the people determined to solve real problems for residents, families and frontline caregivers.   The episode also marks the beginning of a new chapter. Starting next week, Trending Tuesdays will deliver fast paced conversations, industry headlines and real time reactions to the biggest stories shaping senior living.   In this episode you'll learn: Why technology has become essential to successful senior living operations How AI and automation can support caregivers instead of replacing them The role robotics may play in reducing isolation for older adults Why real time resident feedback is changing dining operations Lessons from founders who built products to solve real problems Why Foresight is launching Trending Tuesdays If you're interested in senior living leadership, aging services, healthcare technology, AI, innovation and the future of aging, this episode is for you.

Growing up on a family farm in rural Georgia, John LaHood never imagined he'd one day help shape both senior living communities and state policy. As CEO of Fellowship Family and a Georgia State Representative, John brings a unique perspective on what it takes to build exceptional communities while advocating for the future of senior housing.John shares the remarkable story of how his grandparents founded their first community, how three generations have expanded the business into one of the Southeast's growing operators, and why new development remains critical despite today's challenging market conditions. The conversation explores innovative community design, workforce development, legislative advocacy, and the importance of creating environments where older adults remain connected to the broader community.Key Ideas:The origins of Fellowship Family and a three-generation legacyGrowing from one community to a multi-state operatorWhy new development still matters despite acquisition opportunitiesDesigning communities that feel connected—not isolatedIntegrating public amenities into senior living campusesThe value of legislative advocacy for operatorsHow policy decisions impact senior living operationsRecruiting and retaining exceptional team membersCareer growth opportunities within senior livingThe demographic opportunities ahead for the industryMeet the Hosts:Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/ Cameron Bell: https://www.linkedin.com/in/cameron-bell-322143147/ Connect with Our GuestJohn LaHood: https://www.linkedin.com/in/john-lahood-3532a152/ Learn More about The Fellowship Familyhttps://thefellowshipfamily.com/ Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

Welcome to the first Monday Marketing Tip of the series. If you've ever asked "how do I get residents" or "how do I get good staff," Tiffany's got a reframe for you: both of those questions are really the same question. They're both marketing.In this episode, Tiffany breaks down the four audiences every senior living owner and operator is marketing to, whether they realize it or not: future staff, caregiving families, future residents, and referral sources. She walks through a real story about an executive director who turned holiday gestures into a culture staff didn't want to leave, and gives you a simple four-column exercise to run this week to define exactly why someone should choose you.What you'll learn:Why hiring and occupancy are both marketing problems, not separate departmentsHow to identify your differentiating factor for four distinct audiencesA real example of culture-building that cost almost nothing and meant everythingThe three-part messaging framework: why, execution, and what it means to themThis week's homework: the four-column exercise you can start todayTry this week: Grab a sheet of paper. Four columns: future staff, caregiving families, future residents, referral sources. List three to five reasons someone should choose you in each column, then craft your messaging around why, what you do, and what it means to them.If you want to go deeper on building out your marketing and sales process, Tiffany's Occupancy Growth Village is open for a free seven-day preview, with founder-rate access while it lasts.Take what you need, share what helps, and come back for more.Stop by The Village and say hello: https://www.skool.com/the-occupancy-growth-village-1451/aboutSend questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

When disaster strikes a senior living community, the immediate emergency is only the beginning.Aaron Fish welcomes Claudine Ripert of Critical Control to discuss senior living disaster preparedness, property protection, resident relocation, insurance coverage, FEMA documentation, and the long tail of recovery. Claudine explains her Predict, Prepare, Recover framework and shares why leadership teams need clearer decision authority, stronger vendor relationships, regular insurance reviews, and better documentation before an event occurs.This episode is essential listening for senior living executives, regional operators, executive directors, risk-management teams, and anyone responsible for protecting residents, teams, and community assets.Tips from Trestle is sponsored by:WiseOx: https://bit.ly/TFT_WiseOxDining With Dementia: https://bit.ly/TFT_DwD100% Leader: https://bit.ly/TFT_100#TFT523 #SeniorLiving #SeniorLivingLeadership #EmergencyPreparedness #DisasterRecovery #BusinessContinuity #RiskManagement #ResidentSafety #HealthcareLeadership #AssistedLiving #LongTermCare #SeniorCare #CrisisManagement #FEMA #DisasterResilience #OperationalExcellence

Most nursing home administrators don't realize they're sitting on one of the most underutilized revenue streams in all of Medicare — and until someone shows up and tells them what it's worth, they never will. In this episode, Scott Middleton — founder and Chief Disruption Officer of Your Health — calls in from the road as he travels across rural Georgia on a multi-day facility tour, fresh off completing a major merger with TCPA. What follows is an unfiltered, on-the-ground breakdown of two transformational opportunities Scott is actively building: chronic care management (CCM) reimbursement and ACO cost savings — and the very specific reasons most of the industry is getting both wrong. In this episode, you'll hear: Why Medicare already pays $65/hour for care management performed by nurses, community health workers, and social workers — and how Your Health is now contracting with nursing home facilities to perform it, paying them up to $100 per patient per month The "Fuse" platform — a communication and documentation tool that routes care management notes directly into billing-ready buckets, syncing with point-of-care software so the minutes get captured and billed automatically How ACO risk scores work, why Your Health's scores have grown 30% under their current plan, and what failing to see hospice patients could cost the organization — up to $22 million in a single year The $4,800 per patient per year problem: how one physician in their network was quietly rated one of the worst under the ACO model simply because his patients were going home without any follow-up Scott's announcement that SSAs and TCPs are being restructured to report directly to peer group administrators — and why the confusion about their roles has cost the company If you lead a nursing home, an assisted living facility, a physician group, or any organization inside the long-term care ecosystem, this episode will change how you look at what you're already doing — and what you're leaving behind. www.YourHealth.Org

Reed VanderSlik has almost four decades of executive leadership. About half of that experience wasin Manufacturing and the last half in Senior Living. He moved to Winston-Salem 7 years ago from AnnArbor, Michigan, where he served as President of a senior living community. Since September 2019, hehas served as President and CEO of ThriveMore, formerly Baptist Retirement Homes of North Carolina.ThriveMore has four campuses throughout North Carolina. Reed has an MBA from Grand Valley StateUniversity in Grand Rapids, Michigan. Reed has also served on the Leadership Academy at Leading Age.https://www.seniorcareauthority.com/resources/boomers-today/

It's time to dive deep into one of the most challenging and emotionally charged topics faced by families and caregivers: navigating the conversation around driving with dementia. Our guest, Robin Rountree, Director of Communications and Marketing for the Alzheimer's and Dementia Resource Center and host of the Informed Aging Podcast, shares her personal and professional journey inspired by her mother's battle with Lewy body dementia.We explore why driving is often the last vestige of independence for older adults and discuss the immense skills and mental load required for safe driving—skills often diminished by cognitive changes. Robin and our host unravel the emotional barriers families encounter, such as denial and guilt, and the complex balance between preserving dignity and ensuring safety for everyone on the road.With humor, vulnerability, and firsthand insights, this episode is a must-listen for anyone supporting an aging loved one through difficult decisions about independence and safety. Tune in for guidance on starting the conversation, protecting both your loved one and your peace of mind, and ensuring the well-being of everyone on the road.SeniorLivingGuide.com Podcast sponsored by LivDry & TerraBella Senior Living Join Robin on the Informed Aging Podcast The background music is written, performed and produced exclusively by purple-planet.com.https://www.purple-planet.com/*SeniorLivingGuide.com Webinars and Podcast represents the opinions and expertise of our guests. The content here is for informational and educational purposes. It does not necessarily represent the views, recommendations, opinions or advice of Fairfax Publishing/SeniorLivingGuide.com or its employees

In this episode, I sit down with two friends and two of my favorite people in the industry — Katie Pitts, VP of Marketing, and Brad Scoggins, Senior Director of Sales & Owner Relations, both at Charter Senior Living. Charter has grown from nine communities to more than 70 in just ten years, and we get into what that growth actually looks like on the ground: what happens when you take over a new community, how you win over an anxious staff, and how you scale without turning every community into a cookie-cutter version of the last. Katie shares her "scale plus localization" framework, Brad breaks down prospect-centered selling and why follow-up is the industry's most underrated skill, and we talk culture champions (not culture vampires) throughout.Key TakeawaysTransitions are about people first. Before anything changes, the job is building trust fast and reassuring staff that exceptional care isn't going anywhere.Scale plus localization wins. Strong frameworks let you grow, but senior living is a local sell — the best programs leave room for local flavor.Hire for culture. Getting to 100 communities depends on culture champions who live the mission, not just strong résumés.Follow-up is the differentiator. Prospect-centered selling and genuine follow-up beat the old cookie-cutter numbers game every time.Brand beats budget. The best marketers ahead won't have the biggest ad spend — they'll build trust through transparency and education.Timestamps02:59 — What actually happens when Charter takes over a new community05:23 — The marketing side: keep the name or change it?07:00 — Embracing the culture (and why Brad started as a dishwasher)09:29 — From 9 to 70+ communities and the "scale plus localization" framework11:24 — Thinking differently about sales at scale, and hiring culture champions13:58 — What drew Katie back to the provider side18:30 — People, processes, or tech: what's hardest to integrate21:19 — Why follow-up is the industry's most underrated skill23:13 — Reading the data on newly acquired communities26:49 — What Charter intentionally says "no" to29:20 — What most people underestimate about scalingNotable Quotes"We're a business of people taking care of people." — Brad Scoggins"No culture vampires — just culture champions." — Brad Scoggins"Senior living is a local sell." — Katie Pitts"Some of the best marketers in the years to come may not be the ones with the largest ad budgets, but the ones who build a brand on transparency, trust, and education." — Katie PittsMentioned in This EpisodeCharter Senior Living — https://www.charterseniorliving.com/Katie Pitts on LinkedIn — https://www.linkedin.com/in/katie-pitts-2613015/Brad Scoggins on LinkedIn — https://www.linkedin.com/in/brad-s-scoggins-16642b73/Charter's mission: "Enhance the human spirit"About the GuestsKatie Pitts is the VP of Marketing at Charter Senior Living, where she leads brand and marketing strategy across the organization's growing portfolio. With nearly two decades of experience spanning both the agency and provider sides of senior living, she champions a "scale plus localization" approach that balances company-wide systems with hyper-local, market-specific marketing.Brad Scoggins is the Senior Director of Sales & Owner Relations at Charter Senior Living. Having grown up in the industry — starting as a dishwasher before rising through the ranks over nearly six years at Charter — he brings a people-first, prospect-centered philosophy to sales, coaching teams to build trust through genuine connection and relentless follow-up.

Are you sitting on untapped talent inside your own community? In this episode, Aaron Fish talks with Samantha Schreiber, Senior HR Manager at Floor & Decor and former HR Director at Phoenix Senior Living, about the critical difference between high-performing and high-potential employees in senior living. They break down the nine-box talent planning tool, explore why low effort is often a symptom of feeling undervalued rather than a personality flaw, and calculate the real cost of quiet quitting and turnover in food and hospitality roles. Plus: practical, budget-conscious recognition strategies that work even when raises aren't an option, and why employee engagement directly drives resident satisfaction. A must-listen for executive directors, administrators, and HR leaders in senior living.Tips from Trestle is sponsored by:WiseOx: https://bit.ly/TFT_WiseOxDining With Dementia: https://bit.ly/TFT_DwD100% Leader: https://bit.ly/TFT_100

Occupancy is a lagging indicator. By the time census begins to fall, the problems behind it may have been visible for months.In this episode, Melissa Brown talks with Jerry Vinci, founder of CCR Growth, co-founder of Nordon, and host of From Leads to Leases, about the early warning signs that reveal whether a senior living community's occupancy is truly sustainable.They discuss declining search visibility, weakening reviews, lost competitive positioning, AI visibility, pricing transparency, resident experience, and the risks of relying too heavily on third-party referral aggregators. Jerry also explains why growing demand will not automatically fill every building—and why operations, service, staffing, and ownership of the lead pipeline matter more than simply increasing advertising spend.If your community is full today, this conversation will help you determine whether it is positioned to stay that way.Support the show

Half of senior living inventory is obsolete. David Bacon shows how to invest in fixing that for $10.Jack Hoss talks with David Bacon of Worthy Wealth about a real estate niche most investors overlook, senior living. Ten thousand baby boomers turn 65 every single day, senior living centers are already sitting at 90% occupancy, and nearly half the existing inventory is functionally obsolete. David explains how Worthy Wealth buys underperforming senior living centers at a discount, modernizes them, and targets a 15% annualized return through a platform where shares start at $10 with no accreditation required. He also breaks down Worthy Wealth Housing Bonds, a second product targeting 9 to 10% yield by funding the land work behind the country's 6.5 million home starter shortage.Key topics:The senior living supply and demand crunch, and why it's not slowing downWhy banks won't finance the "dirt work" new construction needsThe buy, modernize, resell model and its 15% return targetHow the $10 share, zero fee platform compares to RobinhoodHousing Bonds and the 6.5 million home shortage they're targetingAbout David Bacon: David is with Worthy Wealth, a digital investing platform built to make alternative real estate investments, senior living and housing bonds among them, accessible to non-accredited investors starting at $10 a share.Links:

Based on the interview with Raphael Rubens discussing Candid's evolution from AI storytelling to workforce and satisfaction solutions for senior living operators.   The senior living workforce crisis isn't just about finding more applicants—it's about reaching the right people faster and keeping them engaged. In this episode of Foresight Radio: Tech Tuesday, Steve Moran sits down with Raphael Rubens, Founder of Candid, to explore how AI is transforming recruitment, employee retention, resident feedback, and operational decision-making across senior living. Raphael shares the remarkable journey that began with helping his grandmother preserve her life story through AI and evolved into a platform that's helping senior living providers: Contact job candidates within minutes of applying Automate AI-powered interviews without replacing human hiring decisions Improve 90-day employee retention Reduce recruiting bottlenecks Capture actionable resident, family, and employee feedback Turn satisfaction surveys into operational insights and Google reviews The conversation also tackles one of the industry's hottest debates: Can AI actually make hiring more human? If you're a senior living executive, HR leader, recruiter, operator, or technology innovator, this episode offers practical insights into how AI can strengthen—not replace—the human side of care.

Our guest on the podcast today is Ryan Frederick, an author, speaker, and entrepreneur focused on the intersection of place and healthy longevity. As founder and CEO of HERE, he provides content courses and coaching in place planning, a holistic, research-based approach to help people find the right place for every stage of life. He's also the author of Right Place, Right Time, a book that helps individuals think through housing decisions for the second half of life. In addition, Ryan provides strategy consulting to organizations looking to create better places, including Fortune 500 companies, institutional investors, health systems, and housing developers and operators. He's also a member of the Advisory Council for the Stanford Center on Longevity. He previously served on the National Advisory Board of Johns Hopkins University School of Nursing and was a member of the Bipartisan Policy Center Task Force on Health and Housing. He's a graduate of Princeton University and Stanford Business School. Episode Highlights 00:00:00 Senior Living, Longevity, and 100-Year Life Planning 00:08:39 How Place Influences Health as You Age 00:10:37 The Four Pillars of Place Planning 00:16:19 Income's Impact on Housing, Home Equity, and Limitations of Aging in Place 00:30:01 Place Planning Tools and Building Community 00:41:43 New Housing Models, Cohousing, and Age Diversity 00:49:13 Continuing Care Retirement Communities and Healthy Aging Dashboards More From Morningstar Your Retirement Countdown, With Christine Benz Harry Margolis: How to Confront Aging Challenges Head-On Joy Loverde: Planning Ahead for Care Needs as You Get Older If you have a comment or a guest idea, please email us at TheLongView@Morningstar.com. Follow Christine Benz (@christine_benz) and Ben Johnson (@MstarBenJohnson) on X, and Christine Benz, Amy Arnott, and Ben Johnson on LinkedIn. Visit Morningstar.com for new research and insights from Christine, Ben, and Amy. Subscribe to Christine's weekly newsletter, Improving Your Finances. If you want more Morningstar podcasts, check out The Morning Filter and Investing Insights. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A crisis playbook isn't a binder you pull off a shelf — it's a discipline. In this episode, Aaron Fish sits down with Damon Thomas, Senior Vice President of Operations at Providence Senior Living and a 30-year senior living veteran, to break down how real leaders respond when things go wrong.Damon shares the difference between predictable emergencies and unpredictable human-driven crises, introduces his HEAT framework, and explains why regulators respond to composure, not panic. Whether you're an executive director, a regional leader, or anyone who's ever been the first call when something goes sideways, this episode gives you a real, usable playbook for staying calm, controlling the narrative, and leading through it.In this episode:Why crisis playbooks are about sequence, not checklistsThe four crises leaders most often underestimateThe HEAT framework for de-escalating any tense conversationHow to communicate with regulators as partners, not adversariesWhy silence creates rumors and oversharing creates liabilityFollow Tips from Trestle for weekly conversations on senior living food, hospitality, and leadership. Learn more about Trestle Hospitality Concepts at www.trestlehospitalityconcepts.com.

At the NIC Spring Conference in Nashville, Josh and Lucas sit down with two emerging leaders preparing to enter the senior living industry. Listen as these students share their paths into senior living and why they believe the industry offers tremendous opportunities for growth and impact. The conversation explores how young professionals are discovering senior housing, the importance of mentorship, lessons learned from networking at NIC, and innovative care models from around the world. The guests discuss demographic trends, the growing demand for senior living solutions, and the need to attract more students and young professionals into aging services careers.Key TopicsHow students discover careers in senior livingThe value of NIC's Young Professionals and Scholars programsReal estate opportunities within senior housingHealthcare administration and long-term care leadershipThe role of mentorship in career developmentDemographic trends driving industry growthInnovative memory care village models from EuropeBuilding professional networks early in a careerThe importance of industry awareness among studentsCreating meaningful impact through aging servicesMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestsMichael Pittenger: https://www.linkedin.com/in/michael-pittenger-b4a645321/Michael Giovacco: https://www.linkedin.com/in/michael-giovacco-75915527a/Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

We're back with a new episode of Senior Living Sales Specialists Speak! – our most popular series in The Grow Your Occupancy Podcast. In this practical, idea-packed episode, Julie Podewitz is joined by three accomplished senior living sales professionals: Sharon LaGaipa and Susan Eakin, Sales Specialists with Grow Your Occupancy, and Dan Covert, Sales Specialist at Mustang Creek Estates, for an engaging discussion on the sales strategies that are delivering measurable results right now. Rather than focusing on theory, this episode is packed with actionable techniques that listeners can immediately implement to improve tours, conversions, and move-ins. The panel shares real-world success stories, including generating 20 qualified tours from an existing database of fewer than 200 prospects, leasing a new expansion from 40% to 70% in just a few months, and achieving an impressive 38 move-ins in only 90 days. Along the way, they discuss why meaningful discovery conversations outperform transactional selling, how responsive listening builds trust, why picking up the phone still beats relying on texts and email, and how thoughtful CRM notes and consistent follow-up can unlock hidden opportunities within your existing database. Whether you're a senior living sales counselor, sales director, regional leader, or executive looking to improve occupancy, this episode delivers proven, immediately applicable ideas from professionals who are achieving outstanding results every day. If you're looking for practical takeaways that can help you convert more leads into move-ins, this is an episode you won't want to miss.

Send us Fan MailGUIDE4seniorliving.com is a premium resource for senior living options and will help you exercise the power of choice. Whether you want to find a senior center or affordable living near you or take a tour without leaving your home check out GUIDE4seniorliving.com and the Senior Living Show youtube. Looking for senior resources? Attend a senior vendor fair and learn what options you will have as you age. Let's get age-u-cated!Support the showSeniorSupportStrategies.com when you need guidance navigating senior care or how to create your own Aging in Place strategy. 

In this episode of Voices in Leadership, host Melissa Andrews, President and CEO of LeadingAge Virginia, welcomes William Lester, President and CEO of Warm Hearth Village, to discuss his leadership journey and the evolving landscape of senior living. William reflects on his path from housekeeping supervisor to CEO, shares lessons in building high-performing teams, and explains how a resident-focused, collaborative culture has shaped Warm Hearth Village's success. The conversation also explores the challenges and opportunities facing aging services, including workforce development, technology, changing resident needs, innovative service models, and the value of partnerships with Virginia Tech in advancing care, research, and community engagement.Voices in Leadership is produced by Association Briefings.

On this episode of Bridge the Gap, hosts Josh and Lucas sit down with Bobby Guy to unpack the massive changes happening across senior living, healthcare investing, and capital markets. Bobby shares why senior housing M&A activity is reaching record levels, how demographic shifts are reshaping the future of senior care, and why the industry desperately needs innovation aimed at the middle market, not just luxury communities. Bobby argues that healthcare innovation requires new access to capital and explains why bringing more public companies into healthcare could transform the industry's future.Key Ideas:The return of large-scale healthcare and senior living M&AWhy senior housing development is underserved in the middle marketThe demographic realities impacting luxury senior housingHow tax credits and incentives could reshape affordable senior housingAI's future impact on healthcare operations and patient outcomesWhy public healthcare companies have declined since Sarbanes-OxleyThe relationship between private equity and healthcare innovationHealthcare integration across behavioral health, pharmacy, rehab, and senior livingThe future of capital markets in senior housingRecord-setting healthcare transaction activity in 2026Meet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestBobby Guy: https://www.linkedin.com/in/bobby-guy-4a25967/ Learn More about the Polsinellihttps://www.polsinelli.com/Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

Summer doesn't have to mean slower sales. In this episode of The Grow Your Occupancy Podcast, Julie Podewitz shares practical, field-tested strategies to help senior living sales teams maintain momentum throughout the busiest vacation season of the year. Julie discusses why consistent sales processes create stability, how purposeful home visits can strengthen relationships with prospective residents, and why now is the perfect time to re-engage cold leads hiding in your CRM. She also explores the power of storytelling in marketing and outreach, offers ideas for creating seasonal outreach campaigns that referral partners will remember, and explains how adding temporary sales support can help communities maintain occupancy while team members are away. Whether you're a sales director, executive director, regional sales leader, or marketing professional, you'll walk away with actionable ideas you can implement immediately to keep your pipeline active, your team focused, and your occupancy goals on track all summer long.

Referral relationships are rarely built through one conversation, one brochure drop, or one lunch-and-learn.In this case study episode, how I turned a locked hospital floor into one of my most reliable referral sources is broken down, not through a brochure or a business card, but through months of consistent, unglamorous relationship building. If you've been waiting on referrals to just happen, this episode will change how you think about the timeline.In This Episode:Why "I need referrals" almost always actually means "I need to become visible, credible, and memorable" and why most people only work on the first oneThe real story behind a closed hospital floor with no walk-in access, only a gatekeeper controlling the calendarWhat she asked, and what she never pitched, in every one of those visitsHow she built her in-service presentation entirely around the case managers' actual lived experience, not her own talking pointsThe small, unglamorous first ask (a Saturday morning notary) that opened the door to a real referral pipelineWhy that hospital was still calling her two years after she left the communityThis week's action stepQuotable from this episode:"Your goal is not to chase referral sources. Your goal is to become the person they think of in the moment of their need.""I earned that meeting because I had already shown that gatekeeper I was reliable before I was ever useful."This Week's Action Step:Identify five referral sources you already know exist. Instead of reaching out with "do you have anyone for me," create one genuine reason to reconnect that has nothing to do with what you need from them yet. A deposit, not an ask.Mentioned in This Episode:Momentum Marketing Bootcamp — for owners and sales professionals who know they need a consistent way to build referral relationships, not just another brochure drop.Take what you need, share what helps, and come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Boutique memory care communities like The Sanctuary in South Charlotte provide highly personalized Alzheimer's and dementia support in intimate, homelike settings, helping families find trusted, compassionate care while maintaining dignity, safety, and meaningful daily routines for their loved ones. The Sanctuary City: Charlotte Address: 6741 Ciscayne Place Website: https://sanctuarysenior.com/ Phone: +1 704 233 3374

Senior living marketing is changing fast. The question is: Are we changing with it? In this episode, Nicole O'Brien joins the conversation to share what she learned from her years working inside senior living marketing—and how stepping into the tech startup world gave her an entirely new perspective on the industry. Nicole talks candidly about what makes marketing stand out, why so much senior living content starts to look and sound the same, and what today's leaders can learn from industries moving faster and thinking differently. The conversation explores the lessons Nicole wishes she had known earlier, the importance of staying curious, and why the best marketers can't simply repeat what worked five years ago. This episode dives into: • What senior living marketing gets right—and where it still falls short • Why standing out requires more than better branding • The lessons Nicole learned after moving from senior living to the startup world • How technology is changing the way marketers think and work • Why curiosity and adaptability are becoming essential leadership skills • What Nicole would do differently if she returned to senior living marketing today For senior living executives, marketers, operators, entrepreneurs, and innovators, this is a conversation about looking beyond the industry bubble and rethinking what's possible.

David Bacon has a background in digital marketing, investor acquisition, and growth strategy, with a focus on alternative investments and expanding access to real estate backed opportunities. At Worthy Wealth, he focuses on investor education and connecting everyday investors to income generating real estate strategies, including senior living and other demographic driven sectors. In this episode, John talks with David Bacon about how Worthy Wealth is democratizing real estate investing through $10 senior living shares and housing bonds. David explains how pooling small investments into a diversified portfolio spreads risk, why the company charges no fees, and how its value add strategy of buying and modernizing functionally obsolete senior living facilities meets the surging demand created by an aging population.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Open your capital raise to many small investors instead of relying on a few large checks Spread risk across a portfolio of assets rather than concentrating it in a single deal Understand how a deal is structured and who gets paid first before you invest Follow demographic demand, like the aging population, to find supply gaps in the market  Modernize functionally obsolete properties to create inventory faster than new construction     Topics Democratizing Real Estate Investing The 2012 Jobs Act opened investments once reserved for accredited investors to retail investors Worthy Wealth offers senior living shares and housing bonds at $10 each, with a $100 minimum first purchase for senior living Why Volume Beats Big Checks David would rather have a thousand investors at $10 each than one investor at $10,000 Recurring investments, automation, and round ups on everyday purchases add up to meaningful funds The Portfolio Approach to Risk Traditional real estate investments localize risk in a single asset Worthy Wealth pools investor money into a portfolio, so one problem property does not affect the rest Who the Typical Investor Is Millennials seeking financial independence are the sweet spot, while Gen Z investors are getting started early through mobile apps The model also serves gig workers without traditional retirement plans and higher end investors who see the supply and demand imbalance in senior housing Returns, Fees, and Deal Structure Worthy Wealth charges no fees and makes its money on the back end of each investment Investors earn a 5 to 7% quarterly dividend during a two to five year hold, plus 60% of sale profits, targeting a 15% annualized return The senior living product is a Reg D offering, while the housing bonds are a Reg A Tier 2 offering Understanding How Deals Are Structured John breaks down Reg A and Reg D offerings and the limitations each places on raising capital He urges investors to understand the capital stack and who gets paid first before committing to any deal The Silver Tsunami in Senior Housing More than 11,000 baby boomers turn 65 every day, and the 80 plus population will double in the next 20 years Occupancy at senior living facilities sits at 90% and has grown for 19 straight quarters Why Supply Cannot Keep Up The nation needs $1 trillion in senior living construction over the next decade, yet new construction is at a two decade low Banks charge 50 to 100% higher interest rates on horizontal work like utilities and dirt work, creating a financing bottleneck The Value Add Play in Senior Living 40% of existing facilities were built before the smartphone and are functionally obsolete Worthy Wealth buys these facilities at a discount, modernizes them, hands them to professional management, and sells them for appreciative income    

One of the hottest real estate asset classes in the country is Senior Living. Occupancy levels have caught up and even exceeded pre-covid levels. 10,000 people per day are turning 80 years old and this number is increasing. The average age of senior facility residents is 83, so the number of people who will need some type of Senior Living is about to explode and continue for the next two decades. Matt Johnson, Founder of McFarlin group, acquires distressed properties, increases occupancy and profitability, then sells them. As the market has heated up, and the demographics support future growth, larger global players are investing in this space.

Episode SummaryWhat really changes between nonprofit and for-profit senior living sales—and what stays exactly the same?In this episode of Connecting the Dots, I sit down with Bri Stewart, VP of Sales Operations at Watercrest Senior Living, to explore the unique challenges and opportunities of leading sales across both models. Drawing from her experience in hospitality, nonprofit Life Plan Communities (CCRCs), and for-profit senior living, Bri explains why great sales isn't about pressure—it's about trust, emotional intelligence, and putting people first.We discuss how sales cycles differ between CCRCs and rental communities, why hospitality is reshaping the resident experience, how technology can strengthen—not replace—relationships, and why leaders who focus on people ultimately see the strongest business results.Whether you're a sales counselor, executive director, regional leader, or operator, this conversation offers practical insights for growing occupancy while staying true to your mission and culture.About Bri StewartBri Stewart is the Vice President of Sales Operations at Watercrest Senior Living. With leadership experience spanning hospitality, nonprofit Life Plan Communities, for-profit senior living, consulting, and private equity, Bri specializes in building high-performing sales cultures that scale revenue without sacrificing identity. Her leadership philosophy combines operational excellence with emotional intelligence, helping teams create meaningful relationships that drive both occupancy and resident satisfaction.Timestamps1:32 – Bri's journey from hospitality to senior living6:20 – Lessons learned across nonprofit and for-profit organizations9:00 – Why emotional intelligence matters more than sales scripts11:25 – Listening as a competitive advantage11:55 – Technology that helps sales teams stay present15:02 – Nonprofit vs. for-profit sales: the biggest differences18:55 – Building trust through financial conversations19:37 – Becoming a trusted advisor, not just a salesperson23:37 – “Hunter with a heart”: balancing empathy and accountability28:36 – Hospitality, service recovery, and keeping your brand promise31:23 – Technology adoption: why nonprofit organizations often move differently35:41 – Scaling revenue without sacrificing your people-first culture37:47 – Closing thoughtsKey TakeawaysThe fundamentals of senior living sales are the same regardless of ownership model: build trust, listen well, and become a trusted advisor.Nonprofit CCRCs require longer sales cycles, greater financial planning conversations, and patient relationship-building.Rental communities often involve more urgency, requiring exceptional service delivery and rapid recovery when issues arise.Hospitality principles are becoming a competitive differentiator across senior living.Technology should remove administrative work so sales professionals can be more present with prospects—not replace the human connection.The best leaders focus on people first because sustainable financial results naturally follow.

On this episode of Bridge the Gap, Josh and Lucas sit down with Kimberly Erickson, COO of Bethesda Senior Living, to explore the future of attainable senior housing and the role nonprofit operators can play in serving the growing middle-market population.Kimberly shares insights from her transition from the for-profit sector into nonprofit leadership, highlighting how mission, culture, and compassion shape operational decisions at Bethesda. The conversation dives into middle-market senior living strategies, charitable care programs, affordable housing models, labor and staffing realities, and why culture cannot be reduced to buzzwords or technology platforms.Key TopicsThe transition from for-profit to nonprofit senior living leadershipWhy middle-market senior housing remains underservedHow Bethesda approaches charitable care and resident affordabilityShared-suite housing models for attainable senior livingLabor challenges and maintaining margins in senior careThe role of PACE partnerships in serving more seniorsWhy culture starts with presence and human connectionLeadership lessons rooted in counseling and faith-based serviceThe importance of staff engagement and emotional intelligenceWhy senior living careers offer purpose-driven opportunitiesMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestKimberly Erickson: https://www.linkedin.com/in/kimberly-erickson-89a23351 Learn More about Bethesda Senior Livinghttps://www.bethesdaseniorliving.com Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

Building a successful real estate business often means focusing on more than one opportunity. In this episode, Dave Dubeau sits down with real estate developer Brian Fay to discuss how he's simultaneously growing large-scale 55-plus active adult communities while expanding a nationwide senior living investment portfolio. Brian explains how his background in construction helped prepare him for development, why he partners with experienced builders and operators, and what goes into planning communities designed around health, wellness, and active lifestyles. The conversation also covers raising capital, assembling experienced project teams, and why finding the right operating partners has become one of the biggest drivers of long-term success. Whether you're interested in real estate development, senior living investments, or syndications, this episode provides practical insight into building large projects through strategic partnerships. Key Topics Developing 55-plus active adult communities Building amenity-focused rental communities Investing in senior living facilities Creating experienced development teams Partnering with third-party operators Raising capital for large development projects Structuring development deals for stronger investor returns Growing through strategic partnerships Guest Information Brian Fay is a real estate developer, investor, and founder of Trinity Development Partners. He specializes in active adult developments, senior living investments, and large-scale real estate projects across the United States. LinkedIn: Brian Fay – Trinity Development Partners Mastermind: Ground Up Development Mastermind Call to Action Connect with Brian on LinkedIn to learn more about Trinity Development Partners, his development projects, and the Ground Up Development Mastermind.

This week we turn independence upside down. We think we're independent when we can live and receive care in our homes, but that forces our family to reshape their lives to support our progressing needs. Then families feel really bad when they realize they can't do it - they never knew how much work and time it takes. So many parents beg their children to never "put" them somewhere. Or when the subject comes up, they exclaim, "I'm not ready yet!" But then, after they do move to Senior Living, the new exclamation becomes "OMG, why didn't I move her sooner?" Senior Living communities are evolving to meet Baby Boomer demands for comfort and activities. Today, the good ones can be considered Resorts with Help. The better ones, with the best employees who can nurture our well-being and create a great culture cost more than others. The median cost for assisted living today across the country is $75,000 annually and is expected to increase to over $200,000 per year in 20 years. That's median, so the resort like places will cost more. We need to prepare today so we can choose where we can live later. View current and projected costs of care (use 5% inflation growth) at https://www.carescout.com/cost-of-care Schedule a brief introductory call or zoom meeting with Diane at https://calendly.com/diane-p4t/30min

TW mentions of suicideWhat does meditation look like when you strip away the incense, the apps, and the spiritual jargon? In this episode, I sit down with Mark Blacknell, a former Marine turned ordained Soto Zen meditation guide and author of Stare at the Wall, to talk about the no-frills practice he's built his life around.Mark works with two populations many wellness conversations overlook entirely: incarcerated individuals, including correspondence with someone on Florida's death row, and seniors in assisted living and memory care communities. We talk about why a practice as simple as sitting and staring at a wall can reach people in solitary confinement and people living with memory loss just as powerfully as it reaches anyone else, and why Mark believes simplicity, not complexity, is what makes a meditation practice actually stick.www.stareatthewall.orgWant to Join the Good Grief Society? https://www.nikkithedeathdoula.com/the-good-grief-societySupport me on Patreon! ⁠https://www.patreon.com/nikkithedeathdoula⁠Get merch and find any other info you need on the podcast here: https://www.nikkithedeathdoula.com/podcast

What separates high-performing senior living sales teams from everyone else? According to Cole Boysen, Director of Sales at Senior Services of America, it's not luck, it's process. In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, sits down with Cole to discuss how implementing consistent, measurable sales processes creates better coaching, stronger accountability, and more predictable occupancy results. Rather than focusing solely on move-ins, Cole explains why successful sales leaders coach to the behaviors and leading indicators that produce them. Learn how to identify gaps in the sales funnel, improve tour conversion rates, create a culture of lateral accountability across departments, and use data to coach more effectively without creating unnecessary pressure. Whether you're a community Sales Director, Executive Director, or corporate sales leader, this conversation is packed with practical strategies for building a repeatable sales system that delivers long-term success. If you're ready to stop reacting and start leading with intention, this episode offers a roadmap for transforming your sales culture and your occupancy results.

A senior living community in Tennessee hosted an awesome event where residents took part in a giant slip 'n slide day. STORY: https://www.wdjx.com/senior-living-facility-hosts-slip-n-slide-day-for-residents/

What if one of the most powerful ways to improve senior living isn't a new technology or sales strategy—but simply changing the words we use? In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, is joined by Jessi Weldon, Executive Vice President of Sales & Marketing at Primrose Retirement Communities, for an insightful discussion on why words matter. Together, they explore how language influences public perception, resident dignity, organizational culture, and even occupancy. Jessi shares practical examples of outdated industry terminology that should be retired, explains the concept of "reassurance language," and discusses how Primrose is reviewing everything from marketing materials to everyday conversations to ensure their messaging reflects the vibrant lifestyles they provide, not outdated stereotypes about aging. You'll also hear actionable ideas for helping your team embrace person-centered language, building accountability through leadership, engaging staff as culture champions, and creating meaningful habits that improve both the resident and employee experience. Whether you're a sales professional, executive director, marketer, or senior living leader, this conversation offers simple yet impactful strategies that can transform how your organization communicates, and how the public perceives senior living.

If you are treating the wrong problem, you are spending time, money, and energy in the wrong place. And that is costing you occupancy.When residents are not moving in, the first reaction for many senior living owners is, "I need more marketing."But what if marketing isn't actually the problem? Here is the truth, and I say this with love...most of the time, it is not a marketing problem.It is a diagnosis problem.And in this episode, I am walking you through exactly how to tell the difference. We are playing detective today. Think of it like a doctor diagnosing a patient. The symptom might look the same on the surface, but the cause? Completely different.Here is what we are covering:If nobody is calling — that is a marketing problem.If they are calling but not the right fit — that is a messaging problem.If they are visiting but not moving in — that is a visit experience problem.If they are disappearing after the tour — that is a follow-up problem.If they keep choosing someone else — that is a pricing or positioning problem.Five different diagnoses. Five different solutions.If you are doing everything and still not moving people in, I want to help you figure out why.The VIP First Impressions and Visit Audit is where I come in — virtually — as if I am a prospective family member. I walk through your community with you, ask the questions a family would ask, and show you exactly where the gaps are and how to close them.You get a recording of our session, a written report, and a clear picture of what is working and what is not.This is not an audit to catch you doing something wrong.It is an audit to help you do everything right.As always — take what you need, share what helps, and come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Welcome to the very first Friday on the Lanai.A new weekly series that's a little less structured and a little more personal.Think of it as grabbing your favorite drink, pulling up a chair, and spending a few minutes together before we head into the weekend.This week, I'm sharing two unexpected moments that made me smile, why I believe this work can be both incredibly rewarding and emotionally exhausting, and a conversation with my AI research assistant, Angel, that challenged me in a way I didn't expect.You'll also hear what's been stuck in my head this week (yes, music has a way of following me everywhere), a podcast episode I think every leader in senior living should hear, and a few exciting updates about guests coming soon across all three of my podcasts.Whether you're relaxing on your porch, your lanai, your stoop, or driving home after a long week, I hope this episode reminds you that you're not alone in the work you're doing.In this episode:Two conversations that genuinely made me smileWhy serving families can be emotionally exhausting and deeply meaningfulWhat my AI research assistant said that stopped me in my tracksThe song that's been living rent-free in my headA leadership podcast recommendation worth your timeUpcoming guests and what's coming nextMentioned in this episode:A Bit of Optimism with Simon SinekTim Harris, President of the Los Angeles LakersMy AI research assistant, AngelIf you enjoyed spending a few minutes with me, I'd love for you to subscribe to Start With Occupancy so you never miss future Friday on the Lanai episodes, practical strategies, and conversations designed to help you grow your senior living business while serving more families.And if you'd like even more insights, behind-the-scenes thoughts, resources, and updates that don't always make it into the podcast, be sure to subscribe to my newsletter, The Bottom Line. The very first edition is on the way, and I'd love to have you join me there.Until next time, take what you need, share what helps, and come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

What if senior living's biggest challenge isn't staffing—but culture? In this inspiring episode of Foresight Radio, Steve Moran sits down with Amy Birkel, Chief Operating Officer of Heritage Communities, for a conversation about leadership, workforce retention, and the future of senior living. From washing dishes in a rural Nebraska nursing home to leading a 24-community organization across six states, Amy shares the experiences that shaped her passion for serving older adults and building thriving workplace cultures. You'll hear powerful insights on: Why "the small things are everything" in resident care How workplace culture impacts staff retention and resident satisfaction The leadership lesson that changed Amy's career forever: "Being clear is kind." Why senior living needs to become a destination people want to move to How Heritage Communities reduced turnover through leadership development The importance of investing in frontline staff and emerging leaders The "Dirty Jobs" initiative that connects home office teams to community life Why purpose—not just pay—drives long-term engagement Amy's vision for the future is bold: "I hope we're a destination people want to come to and don't feel like they have to." Whether you're a senior living executive, operator, caregiver, or industry innovator, this episode offers practical leadership lessons and a hopeful vision for the future of aging services. Topics Covered: Senior Living Leadership Workforce Retention Employee Engagement Resident Experience Workplace Culture Assisted Living Memory Care Leadership Development Senior Housing Trends Aging Services Innovation #SeniorLiving #Leadership #WorkforceRetention #Culture #EmployeeEngagement #AgingServices #AssistedLiving #MemoryCare #SeniorHousing #ForesightRadio

The visit going well and a family feeling good are not always the same.Real talk...Families are visiting, loving the community, and still choosing somewhere else. For many owners and sales professionals, the instinct is to look at pricing, marketing, or the sales process itself. But what this episode reveals, through three real case studies, is that the experience during the visit is where most move-ins are won or lost.In this episode of Start With Occupancy, I share my experience from some of my visit experience audits out loud, walking through three communities that represent the most common gaps I've seen. The result is a practical, honest, and sometimes uncomfortable look at what families actually experience when they come through the door and what that experience tells them about whether they would trust you with someone they love.This is not a theory episode. Every case study is REAL.What is discussed...Case Study 1: The Beautiful Community Where Nobody Showed Up (The Care Experience)Case Study 2: The Community That Lost the Family Before They Walked Through the Door (The First Impression)Case Study 3: The Visit Where the Family Felt Like a Checkbox (The Communication Experience)Quotable Moments From This Episode"The visit going well and the family feeling good are not always the same thing.""Being brand new and being beautiful may not mean being best in care.""Your staff is selling whether you trained them or not. The question is — what are they selling?"Resources + Next StepsVIP Visit Experience Audit — schedule a VIP First Impression Audit with me. where we will identify the gaps that have become invisible to you. For communities getting visits without move-ins, or for owners preparing to open, contact me.Like, Subscribe and Review — help more families by letting me help more owners, operators, and sales professionals like you.Take what you need. Share what helps. Come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

The senior living workforce conversation is changing fast, and operators who adapt now will have the advantage moving forward. In this episode of Bridge the Gap, Josh and Lucas sit down with Matt Strange, COO of Procare HR, to unpack the evolving labor landscape in senior housing and what operators must do to attract, retain, and engage frontline teams. Matt shares why predictable scheduling may be one of the biggest hidden drivers of employee retention, revealing ProCare HR's research around the “14-day scheduling sweet spot” that improves attendance, reduces turnover, and creates workforce stability.Key Ideas:The current state of the senior living labor market in 2026Why predictable scheduling improves retention and attendanceThe “14-day scheduling” workforce strategyHow geography impacts workforce expectationsCompeting against retail, logistics, and remote work opportunitiesWhy culture matters more than compensation aloneThe connection between employee engagement and resident experienceLeadership strategies for rapidly growing operatorsThe role of AI and workforce technology in senior livingHow labor analytics can help prevent turnover and burnoutMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestMatt Strange: https://www.linkedin.com/in/strangem/ Learn More about the Procare HRhttps://procarehr.com/Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

In this episode, Nathan Sosa sits down with Tait Duryea, Founder and CEO of Turbine Capital, for part one of the active vs. passive investing debate. Tait shares how he went from airline pilot to building an investment firm and explains why many high-income professionals are turning to passive investing opportunities in real estate and energy. The conversation breaks down today's most attractive asset classes, including multifamily, senior living, industrial real estate, and oil & gas. Tait also explains how passive investors can benefit from depreciation, K-1 losses, and unique tax incentives available through oil and gas investments. Topics Discussed: - The biggest misconception about passive investing - How to evaluate fund managers and syndicators - Senior living and industrial real estate opportunities - Oil & gas investing and tax benefits Request a free discovery meeting: go.therealestatecpa.com/mlre Get the Ultimate Guide for Real Estate Syndications: go.therealestatecpa.com/mlreultimateguide Submit your questions to: go.therealestatecpa.com/question Connect with Tait: https://www.turbinecap.com/ The Major League Real Estate podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, investing, financial, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests. Any mention of third-party vendors, products, or services does not constitute an endorsement or recommendation. You should conduct your own due diligence before engaging with any vendor.

In this episode of Connecting the Dots, I sit down with Carsten Ellsworth, Director of Marketing at Avista Senior Living, to explore what it really means to become an AI-enabled marketer.Carsten shares how he “accidentally” found his way into senior living through an internship that turned into a nine-year career, and how his passion for marketing has evolved alongside the rise of AI. Rather than treating AI as a shortcut or content machine, Carsten sees it as a tool for deeper thinking, better strategy, and building real systems that improve the way marketing teams operate.The conversation covers practical ways senior living marketers can use AI today, from campaign strategy and reporting to business frameworks, automation, app-building, and data analysis. Carsten also offers a grounded perspective for leaders who feel behind: the key is not mastering everything at once, but taking action and applying AI to the next real problem in front of you.Guest Bio:Carsten Ellsworth is the Director of Marketing at Avista Senior Living, where he leads marketing strategy across a diverse portfolio of senior living communities. An AI-enabled marketer, Carsten is passionate about using artificial intelligence to enhance strategic thinking, improve workflows, analyze data, and build practical systems that help teams move faster and make smarter decisions. His approach to AI is rooted in experimentation, action, and the belief that these tools can empower marketers to expand what they are capable of creating.Time Stamps02:38 — Carsten's path into senior living03:45 — The moment AI became empowering07:22 — Practical AI value in senior living marketing08:25 — Building AI business frameworks11:13 — Turning a spreadsheet into a real internal app13:18 — Avoiding AI slop15:37 — Balancing data, intuition, and AI insights17:26 — First steps for marketers who feel behind20:38 — Why AI-enabled people will have the advantage22:08 — What separates marketers who thrive from those who struggle22:54 — Final thoughts on empowerment and possibilityCarsten Ellsworth, Director of Marketing at Avista Senior Living, joins Matt Reiners to discuss how AI-enabled marketers can use strategy, automation, data, and action to build real marketing systems in senior living.

Senior care advisor Neil Nagraj and podcaster Laura House join Vanessa to talk about the impossible math of senior housing: when aging in place stops working, what assisted living actually is, and why so many families wait for a crisis before making a plan. Also discussed: memory care, Medicaid myths, long-term care insurance, and Gen X's grim future.Learn more about Neil's company, The Senior Housing Authority. For more from Laura, listen to How's Your Boomer? or subscribe to the newsletter.  

This week on Bridge the Gap we sit down with the Roeland Pelgrims and Stijn Verrept of Nobi to discuss how technology is reshaping the future of senior living. The conversation explores the operational realities caregivers face daily, the challenges senior living operators encounter amid staffing shortages, and why discreet, intelligent technology is critical to the future of aging services.Key TopicsThe origin story behind Nobi's smart lighting platformWhy caregiver workflows inspired the company's missionThe operational burden of fall-related investigationsHow AI-powered fall detection works in senior livingReducing falls by 50–55% in assisted living and memory careThe importance of dignity-centered technology designStaffing shortages and operational efficiency in senior housingWhy connected ecosystems are the future of care deliveryAI's role in simplifying senior living technology adoptionMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestsRoeland Pelgrims: https://www.linkedin.com/in/roeland-pelgrims-2749805/Stijn Verrept: https://www.linkedin.com/in/stijn-verrept/ Learn More about Nobihttps://nobi.life Produced by Grit and Gravel Marketing.Become a sponsor of Bridge the Gap.

What if your healthcare team already knew what happened during your hospital stay — before you even explained it? What if someone on your care team noticed you were struggling on a Saturday and simply showed up? In this episode, Jamie sits down with Christopher Laffey, Nurse Practitioner at Your Health, to break down what a truly connected, proactive model of care actually looks like when it's working. Christopher practices in North Charleston, SC, where his team — nurses, therapists, social workers, community health workers, and more — functions less like a traditional office practice and more like a living, breathing safety net woven around each patient's real life. What you'll hear in this episode: Why most patients are failing not because nobody cares, but because the system itself is fragmented — and what doing it differently actually looks like on a Tuesday morning The real difference between "patient-centered" as a marketing phrase and patient-centered as a daily practice (hint: it involves seeing the medication bottles on the kitchen table) A powerful real-life story of a bedbound patient whose caregiver suddenly disappeared — and how the team mobilized over a weekend, on their own time, to prevent a hospitalization The single mindset shift every clinician needs to make the transition from visit-based thinking to longitudinal care Why "value-based care" doesn't mean discounted care — it means the organization is accountable for your outcomes, not just your appointments If you've ever left a doctor's appointment feeling more confused than when you walked in, this episode will show you what healthcare can feel like when it's actually designed around you. www.YourHealth.Org

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr.

In this episode of The Jake & Gino Show, Jake and Gino interview Jerry Vinci, Founder & CEO of CCR Growth and one of the leading marketing strategists in the senior living industry. Jerry shares how senior living operators can increase occupancy, modernize outdated marketing systems, and prepare for the explosive growth coming from America's aging population. From lead conversion strategies to technology adoption and niche positioning, this conversation explores the business side of assisted living and senior housing investing. Timestamps: 00:00 – Introduction 01:42 – Jerry Vinci's journey into senior living 05:18 – The biggest occupancy challenges operators face 09:36 – Why follow-up matters more than leads 14:08 – Selling care instead of floorplans 18:52 – Marketing strategies that actually convert 23:11 – Technology adoption in senior living 28:04 – Preparing for the “Silver Tsunami” 33:20 – Why specialization creates market dominance 37:41 – The future of senior housing investing 41:18 – Final advice for operators & investors 43:12 – Closing thoughts and where to connect with Jerry Connect with Jerry Vinci:https://ccrgrowth.com/https://growthlyseniorliving.com/https://www.linkedin.com/in/jerryvinci/ Want to learn more about multifamily investing and building long-term wealth? Visit:https://wheelbarrowprofits.com/ We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.