Social Media Lab

Social Media Lab Instagram Marketing Survey 2021 Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired? The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram. We received 335 responses to our “Instagram Marketing Survey 2021.” The following information will give you insight into how the average Instagram user utilizes Instagram daily. Instagram Marketing Survey 2021 Results Highlights from the Instagram Marketing Survey: Instagram marketing was very important or extremely important to 64.77% of survey respondents. 66.27% spend between 1-3 hours on Instagram daily. 90.75% view Instagram Stories. Instagram Reels are viewed by 68.96% of those surveyed. 94.93% post at least once per week to the Instagram feed. Full survey here: https://www.agorapulse.com/social-media-lab/insgtagram-marketing-survey-2021/

The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

Is it best to start a Facebook live with a countdown timer? The Social Media Lab tested Facbook countdown timers for you.

Amazon Live has quickly become another live streaming platform for creators to build an audience and make an income, leading the Social Media Lab to wonder what would happen if we started a new account on Amazon Live.

Social Media Lab Twitter Marketing Survey The results of the “Social Media Lab 2020 Twitter Marketing Survey” are in, and here are some of the highlights: 19% don’t tweet links 44% tweet at least 1 video per month 79% spend more than 1 hour per day on Twitter Each quarter, the Social Media Lab will publish results from social media network-specific surveys conducted during the previous quarter. Our goal is to find out how each platform is being used, and year over year notate any trends seen. The Social Media Lab began surveying Twitter users in November 2020 to determine if any trends in Twitter marketing could be discovered.

Welcome to the Social Media Lab podcast, powered by Agorapulse. In this episode, we go over updates to the Social Media Lab podcast!!!

In the past three years, Instagram has undergone many changes, adding features such as Reels and IGTV. Plus, Stories are even more popular today than three years ago. So, we felt it was time to test again to see if anything has changed on Instagram ads. We formed a hypothesis based on our previous study. Hypothesis: Instagram Story ads produce more clicks and a lower CPC than Instagram feed ads. 

Does using the word "FREE" impact Twitter ads results??? We ran a $1000 test to find out! Social Media Lab is powered by Agorapulse. 

Let's find out what Jennifer Watson predicts for social media marketing for 2021!  Will Tik Tok still be a thing? What about live video? And does anyone even care about Clubhouse??? Social Media Lab is powered by Agorapulse

Should your business focus on Facebook groups? Jennifer Watson from Agorapulse has done some amazing and unique things in Facebook groups recently. Listen to find out more.  Social Media Lab is powered by Agorapulse.

What worked and didn't work in social media marketing during 2020? Did brands really fail and mess things up as bad as we think? Find out Jennifer Watson's thoughts in this episode of the Social Media Lab, powered by Agorapulse. 

Jennifer Watson from Agorapulse tested everything you can think of in social media marketing in 2020! From live videos, live summits, Facebook groups, Facebook boost, etc. Find out what she thinks worked and didn't.  Social Media Lab is powered by Agorapulse. 

2020 brought us lots of changes and lots of things to test in social media marketing. Find out how many live video shows Jennifer Watson, the Social Media Manager of Agorapulse, produced in 2020, as well as what she tested on our accounts.  FREE TRIAL OF AGORAPULSE! 

The Social Media Lab, powered by Agorapulse, wondered if placing Twitter ads with human faces or graphics mattered.  We found out it does!! Listen to find out the details!!!

Hold on tight!! We're running through many tools you should be using as a marketing agency if you don't want to suck!! How do you manage your clients? How do you manage your calendar? How do you manage your content?? @AskYvi knows... Social Media Lab is powered by Agorapulse 

How do you grow a marketing agency? How do you scale it and make it bigger and more profitable? In this episode with AskYvi we'll continue to answer the question "Does Your Agency Suck?"   Social Media Lab is powered by Agorapulse. 

We're picking the brain of Yvonne Heimann from AskYvi to find out "DOES YOUR AGENCY SUCK?!" In this episode, we want to find out if teaching courses or being active on social media is beneficial for an agency.  Social Media Lab is powered by Agorapulse. 

We're asking agency owner Yvonne Heimann if our agency sucks.. In this episode we discuss what processes and workflows are needed to run a successful agency.  The Social Media Lab is powered by Agorapulse. 

Should your marketing agency focus on just 1 industry? Or should you diversify your offerings.  That's the question we tackle in part 1 of 5 with my series with Yvonne Heimann on "Does Your Agency Suck". The Social Media Labe is powered by Agorapulse. 

2020 has been one of the most messed up years in America's history. #BLM has been revived and brought to life the problem we have in the USA.  In this hour long interview I talk to Troy Standidge from FindTroy.com about the power of minorities in Marketing.  I ask you to listen to this in full and soak it up!

Find out how to get started with Facebook videos with special guest Desiree Martinez. Our final episode in the 5 part series.   The Social Media Lab is powered by Agorapulse

What do you need in order to have a good Facebook video? Desiree Martinez will discuss the different elements of your video that you MUST have in part 4 of our interview.  The Social Media Lab is powered by Agorapulse. 

Which is best for your Facebook marketing? Facebook Live videos or recorded videos uploaded to Facebook? Find out what Desiree Martinez has to say about it in this episode of the Social Media Lab, powered by Agorapulse. 

What metrics on Facebook videos should you be measuring? Desiree Martinez lets us know what insights we should be looking at on Facebook videos.   Social Media Lab is powered by Agorapulse. 

Should your business focus on Facebook videos? In this 5 part series with Desiree Martinez we are going to explore why Facebook videos are still important and how best to do them.  The Social Media Lab is powered by Agorapulse. 

The Social Media Lab wanted to find out if Instagram Ads using human faces outperformed Instagram ads with animated characters. The results are quite revealing!

Want more YouTube subscribers? Take a listen to this bonus information from Rob Balasabas from TubeBuddy! Social Media Lab is powered by Agorapulse. 

How often should you post to YouTube to get 1000 Subscribers fast? Rob Balasabas from TubeBuddy says you should post weekly at all costs! Is he nuts??? Social Media Lab is powered by Agorapulse. 

Want more people to watch your entire video? Then apply these tips from Rob Balasabas, Brand Evangelist at TubeBuddy Social Media Lab is powered by Agorapulse.

What should you post to your YouTube channel to grow it fast to 1000 subscribers? Rob Balasabas from TubeBuddy is going to help us with a strategy that is surely to help you post better content to YouTube The Social Media Lab is powered by Agorapulse.

Why is getting 1000 YouTube Subscribers important? In this episode Rob Balasabas from TubeBuddy explains why getting to that magic number, and fast, is so important.  The Social Medial lab is powered by Agorapulse and hosted by Scott Ayres. 

The Facebook Boost button is a quick way of running ads on your Facebook page, and gets a bad wrap. Should you being using the boost button? Amanda Robinson tells us her opinion in this final episode of our interview from the Social Media Lab LIVE. 

NEWSFLASH! You're looking at your Facebook ads reporting all wrong.. At least according to Amanda Robinson. Do you know what Results Rate is? Probably not. Hit play and listen to this interview with Amanda Robinson from the Social Media Lab LIVE show. 

What is Google UTM tracking? How can you use UTM tracking with Facebook ads? And does it even matter? Amanda Robinson answers all of this in this episode of the Social Media Lab, powered by Agorapulse. 

What in the world is the Facebook Relevancy Score??  It's something related to Facebook Ads and the Digital Gal, Amanda Robinson is gonna break it all down for us! The Social Media Lab is powered by Agorapulse, busting the myths, rumors and stories of social media marketing with SCIENCE! Hosted by Scott Ayres.

In part 1 of 5 of my interview with ads expert Amanda Robinson (The Digital Gal) we explore what ad placements on Facebook you should be testing and that are hot currently.  We also discuss how you should test Facebook ads placement.  The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE! 

Facebook Premiere allows you to upload a video to your Facebook Page to watch and comment "Live" together. Is it as good as Facebook Live?

The Social Media Lab wanted to find out if having a "Call to Action" button on Facebook link ads performed better or not. Or does excluding the button cost less per click? Find out in this episode of the Social Media Lab powered by Agorapulse. 

Struggling to get started on YouTube? Or maybe you're stuck and don't know what to post or who to grow your YouTube channel? Owen Video sat down with Scott Ayres to discuss how he helps clients succeed on YouTube with a very simple formula called the "4 P's" The Social Media Lab is powered by Agorapulse. 

Facebook ads are a necessity for most businesses wanting to sell products or promote their brand on Facebook. But for many business owners learning how to navigate Facebook’s Ads manager can be difficult. That is why Facebook added the “Boost” button years ago. The Facebook Boost is a quick way to run an ad from a post already on your Facebook page. There is no secondary place to log into to manage the ad.  Just boost the post and—BOOM—done. But is it a bad idea? Find out in this episode of the Social Media Lab!

There is no rush to have everyone run over to your Instagram post 5 seconds after it was posted to engage in order to somehow “trick” the algorithm into showing the post to more users. That’s simply not how the Instagram algorithm works. That’s not to say you shouldn’t pay attention to what is the “best time to post” on your Instagram account. If you’re not getting engagement at 3AM on Tuesdays, stop posting at that time! The Social Media Lab is powered by Agorapulse. 

Some Instagram users think comments don't count in the algorithm if they are shorter than 3 words. Could this be correct??? The Social Media Lab is powered by Agorapulse. 

Instagram Pods are a group of people who join together to increase the engagement on Instagram posts with the thought that this engagement causes posts to be seen higher in the feed to other users. Bumping up the engagement numbers on your Instagram posts does not cause those posts to be seen by followers that typically haven’t engaged with you lately. The Social Media Lab is powered by Agorapulse.

According to Instagram, it doesn’t matter what the account type is; if a follower engages with the content regularly, then the user will likely see future content from that Instagram account in their feed. Instagram does make a distinction of simply businesses or verified accounts in their response, perhaps implying celebrities with verified accounts get more prominence in the feed. So, we can’t 100% say based on this response that Personal, Business, and Creator accounts are treated equally, but that’s the assumption. The Social Media Lab is powered by Agorapulse.

The Instagram feed is unique per Instagram user, based on what content that user engages with. The Instagram feed is not based on the type of content an account posts to its followers. So, if you’re a user that never watches videos on Instagram (like me), you probably won’t see many videos in your Instagram feed. And the opposite would be true as well. I would advise posting a mix of photos and videos to your account, so you have a higher chance of your followers with different preferences seeing and engaging with your content. The Social Media Lab is powered by Agorapulse.

Instagram’s algorithm is constantly changing, after all. In fact, it’s likely changing as you are reading this blog post! But that constant change is a good thing. It ensures that the best content for each user is shown to that person, creating a more enjoyable experience on Instagram. Instagram delivers a unique feed to every user based on the content they engage with. So, if you see drops in engagement, that could be an algorithm change, but often, as Instagram expert Jenn Hermann points out, the dip could just be because your content is no longer appealing. The Social Media Lab busts the myths, rumors and stories of social media marketing with science, powered by Agorapulse. 

What happens if you stop posting for 6 months on your Instagram account? Will followers engage with new content? The Social Media Lab let 8 Instagram account go dead for 6 months to find out! The results are quite satisfying and helpful for all of us.  The Social Media Lab is powered by Agorapulse, busting the myths, rumors, and stories of social media marketing with science!

In part 5 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how often you should post video to your social media accounts. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!

In part 4 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss what is currently trending in video marketing. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!

In part 3 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how the ideal length of videos on social media.  The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!

In part 2 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how they test and come up with new features for their product. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!