The Elite Nurse Practitioner Show

Pending

Are you trying to stand out in a saturated market? Most practices work hard to serve everyone but end up serving no one particularly well. This week on Episode 173: From Saturated to Specialized, we're talking with Natalia, a family nurse practitioner who runs her own practice but is starting to feel the effects of a crowded field.Together, we discuss why rebranding her practice to focus on veterans and first responders might be the game-changing strategy she needs. Natalia shares her experience using VA disability exams as a successful revenue stream and considers how narrowing her niche could attract loyal, cash-pay patients. We also explore actionable steps to set your practice apart, build a sustainable patient panel, and avoid burnout.If you're ready to stop competing and start specializing, this episode is packed with practical tips to take your business to the next level.To watch the video on YouTube you can watch it here: https://youtu.be/49zK9ivoKf8

When passion isn't profitable, you've got tough choices to makeEpisode 172 dives straight into the brick wall many nurse practitioners hit when their "dream" clinic just won't pay the bills. Johanna shares her reality check running an aesthetics and weight loss clinic that drains more money than it brings in. But here's the hard truth: we show why doubling down on something just because you want it to succeed won't make the numbers work.  We pull apart what's actually working for Johanna (her profitable VA exams) and lay out the blueprint for scaling what pays, not what drains you. You'll hear plain advice on letting go, cutting unnecessary expense, and leaning hard into objective business decisions.  If you're trying to force a business to succeed while ignoring where your real money is coming from, you'll want to hear this. Stop working harder for less. Get the clarity and action steps you need to make your next move profitable.  If you want to watch the video, check out https://youtu.be/mZBwTMuQOA4

 In this episode, we explore Laura's journey through the ups and downs of building a practice that accepts insurance. Her story highlights a common pitfall: letting a single bad experience, like working with an unreliable medical biller, affect major business decisions. Justin talks to Laura about how the right team can make or break your trajectory and why it's critical not to let one person shift the entire course of your business. Whether you're debating cash vs. insurance or struggling with a toxic hire, this episode is a reminder to take control, make smart adjustments, and keep your long-term vision intact. 

In this episode, we explore Abby's inspiring journey as a soon-to-be nurse practitioner with a bold plan to open her own practice before even graduating. At just 28, Abby is proving that you don't need decades of experience to succeed in the world of niche wellness services like weight loss and HRT. We discuss why these kinds of practices are accessible even to new grads, the basic clinical skills that really matter, and how confidence and smart decision-making can make all the difference. If you're a new NP, RN, or someone considering this path, this episode offers valuable reassurance and a dose of motivation to get started sooner than you think. 

In this episode, we explore Ciara's journey—an experienced FNP who has built a virtual wellness practice centered around weight loss and hormone replacement therapy, with functional medicine on the horizon.Despite minimal marketing and a part-time approach, her business has grown organically from $20K in year one to over $100K in year two—all while juggling motherhood and a new pregnancy. Now, she's looking to take things to the next level without pouring more of herself into it.This conversation dives into key topics like hiring strategically, creating passive income, and eventually building a business that can run—and even be sold—without you. If you're dreaming of scaling your practice while maintaining work-life balance, this one's full of gold.

Kate, an FNP who's running a solid wellness clinic and looking to expand into men's health joins Justin for a very interesting conversation. While men's health is a great addition, Justin emphasizes why she shouldn't abandon the steady revenue she's making from weight loss and GLP-1s.Key takeaway: Don't throw away a profitable service—build alongside it.Kate's strategy? Keep the weight loss revenue flowing while growing men's health on the side. This way, if GLP-1s become less viable in the future, she won't be left scrambling. Justin also dives into the importance of LegitScript certification for online advertising, highlighting how Kate's already seeing a strong return after just a few weeks.If you're building a wellness practice, this episode is packed with smart, strategic advice to help you diversify, grow, and protect your business.

In this episode, Justin chats with Jenn, a nurse practitioner juggling a lot—including a profitable primary care practice. The key takeaway? If something in your business is working, don't walk away from it.Even if it's not your passion, a steady income stream is worth preserving. Justin shares how to turn that service line into sustainable, possibly passive income by hiring help, so Jenn can free herself up to focus on the things she does want to pursue.Bottom line: you don't have to love every part of your business—but if it's making money, find a way to keep it alive.This episode is packed with smart advice for any NP entrepreneur thinking about scaling, simplifying, or pivoting without leaving money on the table.

In this episode, Justin dives into a high-level conversation about business growth, risk-taking, and building something big—before you feel “ready.” Today's guest is Alex an RN who isn't letting titles or timing hold her back. She's taking smart, strategic steps to scale her practice now, while she works toward her NP license.From hiring providers and working with a medical director to setting up protocols and investing in her future, she's proof that you can build as you go.If you've ever told yourself you need to wait for the “right time” or “right credentials” to start—this one's for you.No matter where you are in your journey, there's always a way forward if you stay focused and use what you've got.

In this episode, Justin speaks with Vince, a psychiatric Nurse Practitioner in the early stages of launching his private practice. Like many new business owners, Vince is navigating common challenges—gaining traction, getting found online, and balancing startup costs.Together, they explore simple, effective steps to help Vince move forward without being overwhelmed. From finding the right space for a Google listing to staying focused on what truly matters, Justin reminds Vince—and all of us—that success is a process, and progress is just around the corner.If you're just getting started, this is your reminder: If you want real growth, you have to show up fully—half effort gets half results.

In this episode, Justin sits down with Mercy, an FNP working full-time in oncology while launching her new practice offering TRT, weight loss, and IV infusion services. Like many new entrepreneurs, she's eager to grow and attract more clients—but growth takes time, and patience is key.Justin and Mercy discuss why having a strong foundation is crucial when starting a business. Instead of constantly chasing new ideas, it's important to focus on refining what you already offer and allowing your service lines to grow naturally. Success doesn't happen overnight, but with the right mindset and consistency, the results will come.If you're in the early stages of your business and feeling frustrated with slow growth, this episode is a must-listen. Stay the course, trust the process, and watch your business thrive!

In this episode, Justin is joined by Kary, an FNP launching her med spa and women's health practice while balancing a job and deciding between cash-based or insurance billing. With so many decisions ahead, it's easy to get caught up in trying to create the perfect setup—but Justin reminds Kary of an important lesson: you don't have to reinvent the wheel.They discuss the power of using what's already in front of you—whether it's existing referral networks, available resources, or insurance opportunities—to build a strong foundation. Success isn't about forcing everything to fit your ideal vision; it's about adapting and maximizing what's already there.If you're launching or growing a business and feeling stuck on decisions, this episode will give you a fresh perspective on working smarter, not harder!

Join Justin in his conversation with with Amanda, a part-time urgent care provider, and 1099 entrepreneur offering weight loss, HRT, and vitamin injections in her practice. Amanda is passionate about her services, but like many new business owners, she's struggling with getting patients through the door and making real money.Justin helps Amanda uncover a crucial truth, at this stage—she's her own biggest obstacle. Overcomplicating pricing, being too flexible with rates, and hesitating to market boldly are all common mistakes. They discuss the importance of standing firm on pricing (the right clients will pay!), using free marketing tools effectively, and simplifying the process to create a steady, profitable business.If you've ever doubted your worth or felt stuck in your business, this episode is packed with the motivation and strategy you need to turn things around!

Join Justin in this special episode, a taste of the exclusive ENIC podcast, as he dives into one of the most overlooked but critical aspects of being a nurse practitioner entrepreneur—having an exit strategy. If you've ever thought about selling your practice but don't know where to start, this episode breaks it all down.Learn why selling your business can be the fastest path to financial freedom, how private equity firms and brokers evaluate your clinic, and the key steps you must take to make your business attractive to buyers. Whether you're ready to cash out or just want to prepare for the future, this episode gives you the insider knowledge to navigate the process like a pro.

In this episode, Justin is joined by Mary, an FNP who's navigating the early stages of her practice while she works full-time at urgent care and PRN teaching. With so many entrepreneurs feeling the pressure to constantly market, expand, and add new services, Mary is learning an important lesson—sometimes, the best move is to wait.Justin and Mary discuss how not every business needs rapid scaling right away. If things are growing steadily with minimal effort, it's okay to let them unfold naturally. But what if things aren't progressing? That's when it's time to pivot and take action.This episode is a reassuring listen for anyone feeling unsure about their next steps. Sometimes, all you need is someone to tell you that you're on the right track. Keep going.

In this episode, Justin sits down with Amanda, an adult acute care NP balancing a part-time job at a scale nursing facility while running her own wellness practice. Her business has reached autopilot but feels stagnant—now, she's looking for ways to market and grow.Justin breaks down the importance of focusing on revenue-generating services early on, even if they're not your passion. With so many options on the table, Amanda needs to refine her approach based on competition and market demand—whether that means choosing a short-term opportunity or investing in a long-term, more traditional model.Success isn't just about working hard; it's about working smart. Get out there, scale your services, and deliver convenience. And don't miss Amanda's final question—it's a game-changer, and Justin's insight could be exactly what you need to hear.

Listen to Justin sit down with Rachel, an ambitious Acute Care Nurse Practitioner (ACNP) who's ready to take her business to the next level without letting outside opinions keep getting in the way. Whether it's doubt from others or the pressure to follow someone else's path, Rachel is learning that real success comes from focusing on her vision, not the noise around her.Justin shares a game-changing tip on identifying whether something —be it advice, an opportunity, or even self-doubt—can truly help you grow and become a better person or just hold you back. Together, they dive into the importance of tuning out negativity, trusting your instincts, and staying locked in on what will make you a better entrepreneur.If you've ever struggled with letting outside voices influence your decisions, this episode is a must-listen. It's time to block out the haters and move forward with confidence!

Kate, FNP, and entrepreneur, who's embracing the ENP model by balancing part-time work while running her own thriving practice sits down with Justin to discuss her next steps. Kate's business is doing well, but like many solo entrepreneurs, she's at a crossroads: How do you grow beyond what you can do alone?Together, Justin and Kate tackle the challenges of hiring and scaling, emphasizing the crucial shift from solo success to building a team for long-term growth. They discuss how you can operate a successful business solo, but to truly grow and avoid plateauing, you need to invest in the right help. Don't miss Justin's practical advice, including an estimate of the monthly earnings you should aim for before taking the leap into hiring.

In this episode, Justin dives into the powerful strategy of reinvesting your business earnings with guests Mike and Amy, a married couple of entrepreneurs who've experienced incredible growth by putting this concept into practice.Together, they unpack the idea of 1.5x growth—a practical approach to scaling your business at a sustainable pace. From hiring the right team members to expanding the services you offer in your practice, Justin, Mike, and Amy explore how reinvesting profits can help you build a steadier, faster-growing business.

In this episode, Justin is joined by Misty, an NP who's seeking guidance on opening a men's health and weight loss-focused clinic in an already crowded market. Together, they dive into the challenges of starting a business in a saturated area and explore how to stand out while staying true to your vision.Justin shares practical advice on setting realistic expectations and reminds us that success isn't always about building a million-dollar empire—it's about creating a profitable, sustainable business that fits your goals and lifestyle. If you've ever dreamed of starting your own clinic or business but felt daunted by the competition, this conversation will leave you inspired and empowered to take the leap with clarity and confidence.

Meet Sarah, an RN on a fast track to her FNP license. With an eclectic knowledge base in both the OR and aesthetics medicine, Sarah has embarked on a practice ownership journey within the last year. She's in the initial stages of offering hormonal and weight loss therapies—with a specific goal to support patient emotional health through full-body physical transformation. Sarah has all the motivation needed to thrive as an NP entrepreneur, but she needs guidance to lay the foundation for a practice that generates significant revenue from the jump. Justin's main advice? “Be ready”. Before graduation and boards, it's crucial for Sarah to rent an affordable office space, lay out a strategic marketing plan, and accumulate all the supplies needed to prescribe medicine. By the end of this episode, this emerging NP is ready to forge ahead and gain professional independence. 

Amber was once on a road so familiar to NPs: constantly on call at a hectic pain management clinic, burnt out, overwhelmed, and spending excessive time away from family. She didn't know another life was possible until she stumbled upon the Elite NP Model by chance: and the rest was history! This Mayo Clinic-educated endocrinology expert has 14 years of experience under her belt, and she is now determined to channel her hard earned expertise into an independent practice. She teams up with Justin to brainstorm some strategies to tackle essential business functions. In this episode, our guest learns top ways to maximize profit and patient retention at a hybrid weight loss, HRT, primary care, and mental health practice. We cover the importance of efficient staffing, tiered pricing, telemedicine solutions, and more. 

Tracy, Elite NP's latest podcast guest, proves that it's never too late to shake up your NP career. As an FNP with nearly 30 years of experience, Tracy currently works in a retail walk-in clinic, working through the weekend in 10–11-hour shifts. Finding inspiration from the Elite NP model, she has taken the plunge into practice ownership: cultivating a brand new wellness clinic offering weight loss, HRT, and IV infusion. This is an exciting development in her clinical journey, opening doors to financial freedom, work-life balance, and new opportunities to flex critical skills. As with any business development journey, Tracy is experiencing some growing pains and setbacks as she gets settled and develops a substantial patient base. Tracy taps into Justin's expertise to ease these anxieties and gain confidence during this new endeavor.  She learns what's "normal" and what isn't during the grueling startup process, and gets actionable tips to navigate roadblocks. Listeners learn how to prioritize tasks during a time crunch and identify lucrative additions to a clinic service menu. These two NP entrepreneurs also get into the mind of a typical patient to develop clinical protocols that mesh well with lifestyle habits and health goals. 

Jennifer is a true NP rockstar, creating a pediatric neurology clinic just two weeks ago and building her patient base exponentially since then. After a tenure at the first children's hospital in the state of Montana, she's taken the skills she's learned in this fascinating field and embarked on a business development journey. Today, she consults with Justin on how to get the word out about this practice and heal children in need across the nation.  In this episode, we weigh the importance of both free and paid modes of marketing content distribution. What are the best ways to get the word out without breaking the bank? Jennifer learns how far face to face interaction can truly go, and areas to focus on when attracting a solid base of loyal patients. Jennifer's story shows that the Elite NP model can be applied to virtually any practice in the field of medicine, and that success can be achieved with just a few simple strategies.  

In this episode we chat with yet another NP bogged down by the hospital hustle. Jen, an FNP with decades of experience in addiction medicine, has pivoted from an inpatient setting to weight loss medicine. While she has tailored her business according to the Elite NP model, utilizing connections, and referring hospital patients, her profits are still falling short. Here, she brainstorms with Justin on ways to boost her business without getting burnt out.  Jen learns that an expanded service menu may be the way to go, and is curious about hormone replacement therapy. Integrating HRT into an independent NP practice can be hugely beneficial, and provide significant relief to patients of all genders. Listen in to learn how an eclectic clinical environment can improve patient retention, solve staff redundancy, and generate profit.  

FNP Christian is one month into his brand new endeavor—a weight loss and hormonal health practice! His business is growing quickly, and Christian is in need of guidance to set up a strong foundation for longitudinal success. Word of mouth and referrals from a trusted personal trainer are doing the job for now, but marketing must ramp up for this practice to thrive.  Christian gets expert recommendations from Elite NP founder Justin Allan, including steps for web development, paid media strategies, and important PR tactics. He learns the importance of distinguishing his business from the rest, including ways to find inspiration from others while creating a unique image. Justin provides recommendations for efficient EMR systems, POS software, compounding pharmacies, and more. Listen in to learn how a weight loss clinic is made from scratch. It may be easier than you think!  

Jessica is an FNP working full time in a bustling mobile urgent care. Grappling with bouts of burnout since the onset of the COVID-19 pandemic, Jessica is desperate for a change. She now sees the true worth of her license and recognizes her talents as a provider, and is embarking on a new endeavor in the dermatology and aesthetics space.  As Jessica begins this startup journey alongside a skilled esthetician, she taps into Justin's keen business expertise. In this episode, we delve into how an NP's talents and practice authority can be properly utilized to develop a comprehensive service menu. We talk risk management best practices, the benefits of a PLLC, and the specific actions required to break free from the medical industrial complex.  

Becky is an RN working as a nurse educator for a pharmaceutical company. While she enjoys the perks this job offers, she's drawn to her true passion: functional medicine. After finding healing from a chronic illness through functional medicine, she has now decided to become certified as an FNP and provide care to those in need. She chats with Justin to learn how to hit the ground running after graduation and become a practice owner fast.  It's rare that one of our guests has yet to earn their license, but this is a great opportunity for Becky to learn from the best. She can start off on the right foot, using the Elite NP model to get ahead. Becky learns that NP school is what you make of it, so it's important to forge relationships with like-minded professionals and choose clinical rotations wisely. She walks away with everything she needs to be an NP entrepreneur, so now it's time to get certified!  

 After the loss of an important partnership that took away half of her practice's patients, FNP Jamie is on the upswing with a revamped business model. While there are factors stacked against her—including a small rural patient population and the loss of multiple employees within recent years—Jamie is learning from past mistakes and setting up a positive future. A collective 22 years in healthcare has cultivated a strong medical toolkit, and it's time to sharpen her business skills to flourish financially.  Justin demonstrates best practices for “doing business as” multiple entities, and the most streamlined ways to integrate services (including medical weight loss and IV treatments). He stresses the importance of knowing your audience, and using digital channels in calculated ways to reach niche populations. Listen in for this inspiring story that demonstrates the perseverance of the Elite NP community, and how it's never too late to become your best self.  

Jen is a former CNA and current FNP with over twenty years of experience in the healthcare field. She currently works part time in community health and addiction medicine, and has recently taken on a side hustle as an independent provider offering weight loss, HRT, and medical marijuana. Intrinsic business instincts have informed strategic decisions related to insurance acceptance and practice designation, and she now enlists Justin's help to determine the best use of her time.  This astute nurse practitioner started her business to be a boss, not give herself another job. She wants to take on this endeavor solo, build a better lifestyle, and find where she flourishes in clinical settings. In this episode, Jen and Justin set this entrepreneur's priorities straight, create a roadmap for success, and build a stronger patient base in a challenging regional market.  

Hospitalist, clinical education program director, family and acute care nurse practitioner. NP Nick wears many hats, and his practice extends into several high-demand niche areas. Equipped with a solid knowledge base and a strong plan for a membership-based integrative medicine practice, this aspiring NP entrepreneur enlists Justin to help iron out the final details.  Together, Nick and Justin develop a competitive pricing model for a functional clinic offering hormone replacement therapy, peptides, and weight loss services. Nick learns to develop a web presence that communicates his core philosophies while prominently advertising the full scope of his service menu. The two also get candid about the best ways to foster comfort and trust with male hormone replacement clients, and how to be both a medical resource and a friendly face for those in need. 

Ashley is an NP who has experienced the pitfalls of a salaried position firsthand. After being laid off from a psychiatric healthcare platform due to business restructure, this six-year FNP has balanced three remote part time positions in mental health, weight loss, and urgent care medicine. She has set a goal to take her future into her own hands and developed a solid business plan for a functional psychiatric clinic.  In this episode, Ashley and Justin lay the groundwork for an efficient startup strategy. Ashley gets valuable advice on property rental, insurance logistics, marketing, and more. By embodying the Elite NP model, this astute nurse practitioner entrepreneur can move away from the harmful business practices of the healthcare industrial complex and treat patients on her terms

With five years of experience at a skilled nursing facility as a bedside RN position, Sarah is an NP who supports patient wellness through each stage of life. This demanding full-time position has left her burnt out and underpaid, inspiring her to branch out independently. However, her recent relocation to a restrictive state poses significant challenges in establishing a private practice.  Justin creates a roadmap for Sarah to navigate rigid regulations while maximizing her income with a telemedicine-based primary care practice. By conducting detailed market research, Sarah evaluates potential competition and profit margins of a wellness and functional medicine niche. After this eye-opening chat, Sarah is primed for success and is ready to build a business from the ground up.  

Today, we speak with a talented provider who proves that the Elite NP Model really works! Carley is an FNP who has worked in an urgent care clinic and currently runs a thriving medical weight loss clinic that grosses over $70,000 per month. Despite working in an extremely rural area in Iowa, business is booming. Her practice has branched out into hormone replacement and IV therapies, and Carley has expanded her income by practicing at another off-site clinic.  By engaging her community, building trust, and providing excellent care, Carley has eliminated the need for paid marketing campaigns and relies completely on word of mouth to attract patients. She and Justin cook up even more innovative ways for Carley to leverage her expertise and boost her projected yearly income even higher.  

As NPs, it can be difficult to recognize the true value of our work while navigating the healthcare industry. Lisa, an FNP with a history in ER medicine and a 14-year tenure at a privately-owned women's health clinic, is overworked, underpaid, and ready for a change. She recognizes the financial prosperity and freedom that comes with business ownership. It's time for her to broaden her horizons and open a private practice, but she's not sure where to start.  Here, Lisa weighs the pros and cons of various niche specialties—and determines whether it's worth it to return to school. Justin encourages this veteran NP to leverage the skills she already has, utilizing these strengths to build a patient base and practice medicine on her own terms. He recommends a collection of Elite NP courses that can help Lisa figure out which focus areas would fit her work style best, including weight loss, functional medicine, and more. 

Monica is a midwife, family NP, and psych NP who works part-time at a mental health clinic while running a psychiatric side practice. As an expectant mother, Monica is in search of an income stream that is flexible, time-efficient, and low overhead. Her new path in psychiatric medicine led to the startup of her independent business that is supported through a popular telemedicine platform. While she enjoys the “hands-off” nature of the site, Justin poses some important questions that Monica should consider before taking the plunge full time.  In this episode, Justin outlines the pros and cons of practicing through online third-party healthcare corporations—including the specific terms of insurance credentialling, patient retention, charting, and more. This serious brainstorming session gives Monica inspiration for new ways to become more independent, including the integration of more providers and an expanded service menu.  

This episode features Misty, a seasoned RN turned NP who works part time in a wound care clinic while running her own practice. Misty's eclectic private clinic focuses on aesthetics, hormone replacement, medical weight loss, and IV hydration services. With lofty goals to open a second practice and overcome the growing pains of the startup phase, she utilizes Justin's keen business instincts to grow and thrive financially.  Using the Elite NP Model, Misty brainstorms the next steps of her career. It's time to make an exit from her staff job and instead cultivate new specialty skills that provide value to her independent practice. By leveraging professional and personal connections, this business-minded NP aligns her priorities and develops a strategic future roadmap.  

Janelle is an acute and adult care NP with an eclectic career spanning across the internal medicine, cardiology, and general medicine fields. She dreams of sharing the wisdom gained throughout her decade of experience--developing a comprehensive mentorship program for emerging NPs. With the help of Justin and the Elite NP Model, Janelle learns how to educate others, build a thriving business, and balance her current responsibilities with the demands of her academic pursuits.  This sage NP inspires others to forge their own path, scaling a business slowly and sustainably to phase out of demanding clinical roles. Janelle proves that NPs can help others and make a difference in their community as a business owner.  Tune in for an eye-opening lesson on ways to develop individuality, find your “special talent”, and broadcast positive messaging to others embarking on their career journey.  

After experiencing postpartum depression as a new mom, PMHNP Amy was inspired to create a mental health clinic specializing in reproductive psychology. Offering medication management through an integrative mental health lens, Amy's clinic is a place for her to display her skills and explore her niche without inhibition. With the practice generating over $10,000 per month after only six months in operation, Amy seeks ways to keep the momentum going and pinpoint areas of potential expansion.  What are the best ways to manage administrative duties without compromising clinical components? How can NPs prevent “compassion fatigue” with large caseloads?  Do we really have to spend money to make money? Justin addresses these questions and more in our latest episode.  

Taking the plunge into business ownership as an NP can be tricky. Amber, an FNP whose scope of practice spans from telemedicine case management to hormone replacement and ketamine infusion, connects with Justin Allan for valuable business development strategies. This ambitious medical entrepreneur works to grow an independent practice in multiple states while remaining employed, using her free time effectively to make smart money moves.  Justin gives Amber tailored advice according to her niche specialties, helping to brainstorm logistical models to streamline care protocols. We take a deep dive into strategic debt spend down practices, and how to use credit cards and business loans to boost financial well-being. This episode discusses the value of a standard operating procedure, best practices for navigating non-competes, and optimizing digital platforms to attract specific patient demographics. 

Today we speak with Kimberly, an adult and women's health nurse practitioner working in the VA hospital system. A Navy veteran, Kimberly pivoted to an NP career after working as a dental hygienist for over 20 years. She plans to work under the federal medical system to earn a substantial pension, while simultaneously operating her own practice to generate supplementary income.  In this episode, Kimberly learns how to bring her practice to life. She has all the puzzle pieces needed to flourish in her field: an LLC, a payment processing platform, a telemedicine model, and a potential brick and mortar location. Justin uses his expertise to give Kimberly actionable steps for the creation of a thriving business. We cover the ideal strategies for developing a niche, running a cash-only practice, dealing with competition from large-scale healthcare entities, and more.  

Mandy is a former pediatric ER nurse who opened a wellness and aesthetics practice in 2023. She adopted the principles of holistic and functional medicines to address the many failings of the American healthcare system. After partnering with a dedicated functional medicine nurse to expand the practice's patient base via telemedicine, she now aims to return to her roots as a pediatric specialist.  Mandy's main priority is quality pre and post-natal health— developing solid relationships with moms and caring for their children from the newborn stage and beyond. Tune in to hear Justin's strategies for attracting key client demographics, navigating state restrictions, and building a concierge medicine model. We'll cover logistical best practices, including the creation of independent LLCs, malpractice insurance, budgeting, and more. 

This week's episode explores one clinician's journey from RN to NP. Eric, a labor and delivery nurse turned nurse practitioner, has dreams of becoming the owner of a men's health clinic. Justin provides expert advice for making the most of these transitionary periods, including ways to find financial freedom from the jump.  Eric's story is highly relatable to many NPs, including those struggling to navigate the hyper-competitive medical job market while grappling with student loan debt. Listeners will learn actionable strategies for securing passive income through telemedicine and subscription-based practice models, and ways to gain credibility within niche practice areas.  

Meet Rob, a family nurse practitioner who recently founded a men's health and weight loss side practice. Rob has found success by following the Elite NP model, building a niche business and developing strategies to further expand his clinic. In this episode, Rob taps into Justin's clinical and business development expertise to create punchy marketing initiatives, target potential clients, and streamline operational processes.  Tune in to learn the pros and cons of this clinical focus, with actionable tips to quickly cultivate a self-sustaining business. We cover key tactics for establishing a recurring patient base, effectively addressing unique health challenges to gain trust and loyalty.  

Michael, an NP with extensive experience in geriatric medicine and exercise science, is the new owner of an independent practice specializing in weight loss medicine, functional primary care, and hormone therapies. Here, he speaks with Justin about the growing pains of his new clinic and how to make the most of his time and startup capital. This conversation highlights the importance of marketing in the growth of medical businesses, and how to tailor service menus based on the needs of served communities. Our latest episode is an ideal case study for regimented business development. Learn how to transform your practice from a “shell” into a thriving presence within your regional market. Topics include vendor vetting processes, real estate acquisition, digital outreach, and more.  

This episode features husband-and-wife duo Megan and Jamison—two medical professionals interested in starting up a psychiatric wellness clinic. Justin provides the couple with step-by-step tips for building a business from the ground up, including strategic accreditation, identification of target populations, and insurance logistics. We address the pros and cons of Medicaid and Medicare acceptance and suggest ways to introduce supplementary services into focused practices.  Our guests are now equipped with the knowledge and confidence needed to cultivate their practice and serve patients with diverse needs. Listeners can learn how to incorporate functional medicine principles into their mental health toolkit and build trust within their client base.  

Today we speak with Gina and Stephanie, two multidisciplinary NPs who co-run a practice specializing in weight loss medicine, mental health care, and LGBTQ+ focused services. During this in-depth discussion, Justin provides actionable tips for creating a cohesive brand and robust SEO marketing strategy to foster business growth and visibility. Gina and Stephanie learn to blend their skill sets to create holistic treatment models for clients, using a synergistic referral system to promote patient retention. This episode also focuses on the intricacies of time management for medical providers. These ambitious NPs learn how to prioritize tasks in strategic ways—juggling education, charting, business development, and more. Tune in for a lowdown on the best ways to promote wellness in vulnerable populations while flourishing under the Elite NP Model.  

Today we'll be talking to Maggie FNP, she's currently working part-time at a primary care office but she's looking forward to opening her own IV infusion and aesthetics clinic, Maggie has a business set up but has not yet opened her doors as she doesn't feel ready to begin seeing patients. She comes to the show looking for help with marketing, what additional services she should provide, and how to hire RNs who can take the IV infusion workload so she can focus on other services.In our conversation, we touch on an important topic, as we've talked about in other episodes, the benefits of providing services that'll be a recurring income versus ones that are a one-time use, you have to listen to your current and potential clients and offer services that cover their needs especially if these services are recurrent and will turn your patients into long term customers. Focussing on recurrent income and covering the needs of the clients in your area will ensure your business grows faster and you have satisfied customers.

Today we'll be talking to Aurora an FNP who recently started her own DPC practice where she specializes in a variety of niche services that include HRT, IV Infusion, and weight loss. Aurora comes to the show looking for help in gaining business traction, marketing budgeting, and increasing her chances for success in her first year.We've talked about how marketing is one of the most important functions of a business, however, there are specific cases, like Aurora's, where marketing is not entirely necessary at first, her practice's been open for a short time but she has brought on patients through different means which in turn will save her a ton of money in marketing at this starting stage of the business. Word of mouth is a fantastic means of growing a business.

Today we'll be talking to Jason who is an FNP, he's currently working full-time at a mobile urgent care but he's starting a telemedicine concierge weight loss and men's health clinic soon. Jason is also interested in opening a cash-only urgent care but he's not entirely sure in which direction to move in, he comes to the show looking for help on how to set up a subscription program and how to integrate telemedicine and urgent care into the weight loss and men's health clinic. In this episode, we had a fabulous conversation with Jason, and we answered for him a lot of questions we don't get every day on the show, from the coverage and exclusions in your malpractice policy to how practicing responsibly and safely will keep the regulatory bodies out off your clinic, with a lot of interesting topics and info between. This a great episode for those starting out or just about to start their own practice, you'll find a lot of pearls in this one.

Today we'll be talking to Jill, an FNP currently working full-time at an urgent care in the start-up phase of opening her own primary care clinic that will be focussed on HRT for women and men. Jill needs assistance pricing the practice's services, finding the ideal location, and general tips for success.Our conversation turned into a great start-up episode where we touched on some of the most important points every NP looking to start their own clinic needs to address. In Jill's case, the location and pricing were key, and we talked about how you should never invest your money into remodeling or fixing a space that you don't own, never spend a lot of money fixing up someone else's building, in regards to pricing study your market, your competitor's prices are a good reference to set your own, always deliver great care at a competitive price.