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On today's EMARKETER Miniseries—AI-Driven Media Management—we explore how to break down the media manager role into workflows that can be automated or augmented by agentic AI, what agencies misunderstand about AI, and which agency tasks are ripest to hand off to AI right now. EMARKETER Senior Director of Content Jeremy Goldman speaks with Adam Epstein, co-founder and CEO of Gigi. Listen everywhere you find podcasts, and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ai-driven-media-management-with-gigi-amazon-ads-part-1 © 2025 EMARKETER Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads helps advertisers reach an average monthly ad-supported audience of more than 300 million in the U.S. across Amazon's owned and operated properties and third-party publishers.
It's a victory Tuesday here on AWadd radio, but we start the show the same as always by taking you on a tour of the world of sports from last night when we open up the sports app. The Steelers dominated the Dolphins on MNF, Nuggets survived the Rockets in OT, the VCU Rams got a big win at the Stu and More on the Sports App! It's 12:15 which means its time for crosstalk with Adam Epstein and Michael Phillips, Jayden Daniels has been shut down for the season, was this a good move and who made the decision? Voice of the VCU Rams Robby Robinson hops on the program to discuss a hard fought game against the Niagara Purple Eagles at the Stu last night, a massive second half pushes them to the victory, what are the takeaways from a game like this following a tough loss last time out. It's the news we've been dreading her ein the DMV for a long time , Jayden Daniels is done for the season. He's been shut down until next season, but is it the right decision, who made it and what were the reasons behind it, AWadd reacts on the Commanders Corner!
DQ has not been the issue in 2025 DC fans once again watching useless football Fans chime in on their thoughts
Fans still watch every snap and that means something David Harrison joins the show the number 1 pick is in reach
It would be in the best interest of the Commanders to lose the rest of the season None of this was at the fault of Scary Terry College Football Field is set and ready to go
Bo Nix has been a major problem for everyone, will be the best Commanders see this season Keys To Victory DC needs to enjoy the little things with three home games remaining
Kliff Kingsbury had a great season in 2024 and was dealt the wrong cards in 2025 The question at this point is who should be replaced on the Commanders in 2026 Dallas hate goes farther than Philly
Week 14 is only hours away from kickoff Virginia Tech trying to play spoiler against UVA It never gets old watching the Eagles lose
We all want to see success but firing the head coach is a little too far Sophomore slump for JD5 and that is ok CFP bracket run through
Adam looking for someone to get fired if this is not turned around Luvu has been everything but reliable and is now suspended Fans give their thoughts on sticking with the front office
The front office did what they could but injuries are unavoidable There is still talent on the defense that needs to find their way A lot has gone wrong, time to look ahead
Happy Halloween, the costumes went crazy in 2025 3-5 going into week 9 is a bad look Seahawks know how to play and will show that in DC
A lot of things have to go right to beat the hot Seahawks Running the ball is a must need with Bill Give JD5 an opportunity to breathe, limit JSN
A lot of change needs to happen but this fan base has showed up every week Chiefs game was bad but there are some positive takeaways The corners need to lock in
The offense will need to out perform themselves Mahomes has been picking apart his opponents recently Fans not happy with the current state of the team
Commanders need to get a turnover to win this game Can Mariota show why he can be a starter in the NFL? Lowest of lows under Dan Quinn.
Every week there is a new team on the field, not in a good way Last week was the worst L in the DQ era Bobby Wagner needs to lead this defense
Lynnell Willingham Joins the program RJ Choppy, Dallas, joins the join Final predictions
Nobody hates Dallas more than Adam Caller give their thoughts on Cowboys
Commanders still on next man up mentality The defense is lost on the field Adam has hard feelings towards Dallas
Team needs to be more creative with the ball CFB has another big week Final predictions and keys to victory
Commanders who have one of the best run offense is going up against a bad run D The boys are getting to know each other better Callers chime in on game plan
DC getting ready for more prime time football the rookies and 2nd year dudes have the juice Bill has been a video game character
Lots of injuries so far for Commanders Marcus needs to act like he has been there before Fans expecting a win
Commanders will rely on their D to win this weekend Who is next man up on offense Cavs upset number 8 Florida State
The Commanders had to have the tough convo with Jayden First road test is not an easy one Caller chime in
JD5 got an MRI and we are waiting for the news fans on edge after taking the first L Give Bill the ball!
Scary Terry and JD5 have not been on the same page yet this season Keys to the game and why they fell to Green Bay Do Not Panic On JD5 just yet
Commanders came out slow and ended slow in TNF matchup Packers are legit and Jordan Love proved us wrong Must win at home against Vegas
Keys to the game for the Commanders vs NYG 2025 Commanders predictions Big weekend in CFB
Former TE Logan Paulsen joins the show Fans getting ready for Giants and think Commanders should run the ball Questions of the day
The City of DC is waiting for week 1 JD5 needs to be that guy and he will be Commanders going to the playoffs is a must do
Rob and Lonzo talk South Carolina Football and Interview Adam Epstein and Rashad Beard
Rob and Lonzo talk College Football, Micah Parsons Trade, and Interview Matt Moscona, Adam Epstein, Rashad Beard, Jerel Hendricks, and Kevin Thomas
8.15.25, Adam Epstein from Awadd Radio joins Denton Day to talk about Kliff Kingsbury's comments on Terry McLaurin, starters he wants to see play in the preseason, and training camp standouts.
8.15.25 Hour 1, Denton Day is filling in for Kevin Sheehan and opens up the show reacting to Commanders' offensive coordinator Kliff Kingsbury talking about wanting Terry McLaurin to be more involved with the team. Denton Day asks callers what they make of Kliff Kingsbury's comments about Terry McLaurin and if it changed their outlook on the negotiations. 8.15.25 Hour 2, Adam Epstein from Awadd Radio joins Denton Day to talk about Kliff Kingsbury's comments on Terry McLaurin, starters he wants to see play in the preseason, and training camp standouts. More callers on what they make of Kliff Kingsbury's comments about Terry McLaurin and if it changed their outlook on the negotiations. Denton Day talks about if Terry McLaurin's agent is sabotaging the contract negotiations by giving him bad advice like media members have been suspecting. 8.15.25 Hour 3, Denton talks about Adam Peters negotiation strategy and based on his history, fans shouldn't be surprised things are going the way they are with Terry McLaurin. Denton Day displays his frustration with Roger Goodell after the Commanders joint practice was canceled due to scheduling during the preseason. Ben Standig from The Last Man Standig Podcast joins Denton Day to touch on Kliff Kingsbury's comments on Terry McLaurin, preview of the Commanders' next preseason game and how today's practice went for the offense after not looking good during the team scrimmage. Denton rants on Michigan's punishment from the NCAA.
8.15.25 Hour 2, Adam Epstein from Awadd Radio joins Denton Day to talk about Kliff Kingsbury's comments on Terry McLaurin, starters he wants to see play in the preseason, and training camp standouts. More callers on what they make of Kliff Kingsbury's comments about Terry McLaurin and if it changed their outlook on the negotiations. Denton Day talks about if Terry McLaurin's agent is sabotaging the contract negotiations by giving him bad advice like media members have been suspecting.
In this week's episode of the MDM podcast, I speak with Adam Epstein, the CEO of Gigi, an AI-enabled automation tool for the Amazon DSP. Following Amazon's announcement in June of identity partnerships with both Roku and Disney (which I cover in Amazon is CTV's data engine), Adam and I focus our conversation on Amazon's strategic positioning with its advertising business across Amazon Prime Video, sponsored on-site advertising, and the Amazon DSP. Among other topics, we discuss:An overview of the partnerships that Amazon announced with Roku and Disney at CannesWhy Amazon's dataset is a natural fit for CTV, and whether its audience data alone can be a principal driver of growth in that marketHow Amazon's AI-enabled automation products, Brand+ and Performance+, differ from those offered by Meta and GoogleWhether Amazon is fundamentally supply-constrainedThe ecosystem of advertising-focused AI toolsThe non-obvious ways that Amazon is approaching growth in non-endemic advertisingMisconceptions related to Amazon's advertising business?Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
7.18.25, Adam Epstein from Awadd Radio joins Denton Day to discuss if Terry McLaurin will be signed before training camp, what Von Miller will bring to the Commanders and football fest coming up soon.
7.18.25 Hour 2, Adam Epstein from Awadd Radio joins Denton Day to discuss if Terry McLaurin will be signed before training camp, what Von Miller will bring to the Commanders and football fest coming up soon. Denton Day reacts to the NFLPA executive director resigning after recent controversy surrounding collusion and player contracts. Rob Brown from The Rob Brown Show joins Denton Day to discuss SEC media day and can Arch Manning live up to the hype this upcoming season as well as the College Football playoff format possibly expanding to 16 teams.
7.18.25 Hour 1, Denton Day is filling in for Kevin Sheehan and opens the show giving a eulogy on the TJ Watt for Terry McLaurin trade topic and says whether he thinks Terry McLaurin will be signed soon. Denton and callers give their thoughts on if they think Terry McLaurin will be signed before the start of Commanders' training camp. 7.18.25 Hour 2, Adam Epstein from Awadd Radio joins Denton Day to discuss if Terry McLaurin will be signed before training camp, what Von Miller will bring to the Commanders and football fest coming up soon. Denton Day reacts to the NFLPA executive director resigning after recent controversy surrounding collusion and player contracts. Rob Brown from The Rob Brown Show joins Denton Day to discuss SEC media day and can Arch Manning live up to the hype this upcoming season as well as the College Football playoff format possibly expanding to 16 teams. 7.18.25 Hour 3, Ben Standig from The Last Man Standig Podcast joins Denton Day to give his prediction on when Terry McLaurin will sign an extension, Von Miller signing and pre-training camp notes. Denton Day and Producer Max react to Cam Newton slighting Jayden Daniels on his quarterback rankings list. Ryan Clary from Locked On Nationals podcast joins Denton Day to give a breakdown on the Nationals second half of the season direction and the potential of James Wood.
Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Adam shares how the product evolved from a streaming TV tool to a broader AI-powered platform for media agencies. He discusses the challenges of training a vertical AI agent using retrieval-augmented generation (RAG), the reasoning behind a chat-based interface, and how agencies are integrating their own processes into Gigi. The conversation also touches on the potential impact of agentic AI on agency workflows and team structures. Learn more about your ad choices. Visit megaphone.fm/adchoices
6.13.25, Adam Epstein from Awadd Radio joins the Kevin Sheehan Show to discuss the Deebo Samuel outrage, Commanders running back and his football fest.
6.13.25 Hour 2, Adam Epstein from Awadd Radio joins the Kevin Sheehan Show to discuss the Deebo Samuel outrage, Commanders running back and his football fest. Denton Day reacts to Chris Simms NFL QB rankings and Jayden Daniels placement on the list. Denton Day thinks Jayden Daniels can jump ahead of Patrick Mahomes next year in QB rankings and callers give their reaction.
6.13.25 Hour 1, Denton Day who is filling in for Kevin Sheehan reacts to the fan response to the Deebo Samuel practice clips and talks about the Stanley Cup Finals. Denton Day and Producer Max give their thoughts on athletes hanging out with streamers being a bad look. Denton Day reacts to Dan Quinn giving a glowing endorsement of Deebo Samuel amidst the fan concern about his weight and Denton Day gives a life update. 6.13.25 Hour 2, Adam Epstein from Awadd Radio joins the Kevin Sheehan Show to discuss the Deebo Samuel outrage, Commanders running back and his football fest. Denton Day reacts to Chris Simms NFL QB rankings and Jayden Daniels placement on the list. Denton Day thinks Jayden Daniels can jump ahead of Patrick Mahomes next year in QB rankings and callers give their reaction. 6.13.25 Hour 3, Ben Standig from The Athletic joins Denton Day to update us on Commanders minicamp news and analyzes the NBA Finals series. Denton Day reacts to Adam Schefter's comments and prediction on Terry McLaurin's contract dispute and when to expect a deal to be done. Denton Day previews game 3 of the NBA Finals and gives a little betting analysis.
Adam Epstein goes into a deep dive into the Commanders and why some players are missing the start of OTAs. Should DC fans worry about Terry?
The best conversations from The Kevin Sheehan Show during the past week. After a day off on Monday, Kevin returned on Tuesday with a tough analysis of the NBA's much-maligned All-Star weekend. The conversation then turns to the Commanders, with AWadd's Adam Epstein joining to discuss players the team should target and avoid this offseason. Kevin and Denton wonder where the Commanders fan base is "great" and where it falls compared to those of other teams. Finally, as the NCAA Tournament draws closer, Kevin breaks down whether Maryland has the best starting five in college hoops.
2.19.25 Hour 2, Adam Epstein from Awadd Radio joins the Kevin Sheehan Show to discuss offseason talent acquisition for the Commanders and who they should be targeting to improve the roster. Denton gives his list of WRs the Commanders should and shouldn't go after in the offseason. Callers give their top WR the Commanders should go after in the offseason.
2.19.25, Adam Epstein from Awadd Radio joins the Kevin Sheehan Show to discuss offseason talent acquisition for the Commanders and who they should be targeting to improve the roster.
2.19.25 Hour 1, Denton Day is filing in for Kevin Sheehan today and brings up the possibility of the Commanders opening the 2025 overseas in Brazil. Denton on if he would rather the Commanders open the season in Brazil or Philadelphia. The chance of an asteroid hitting earth in 2032 has Denton concerned. Hour 2, Adam Epstein from Awadd Radio joins the Kevin Sheehan Show to discuss offseason talent acquisition for the Commanders and who they should be targeting to improve the roster. Denton gives his list of WRs the Commanders should and shouldn't go after in the offseason. Callers give their top WR the Commanders should go after in the offseason. Hour 3, Ryan Fowler from The Draft Network joins the Kevin Sheehan Show to discuss standout players from the Senior Bowl and players to keep your eye on ahead of the NFL Combine. Steve Gorgei joins the Kevin Sheehan Show to discuss Maryland Terrapins basketball. Denton's Day-ly News.