Podcasts about black consumers

Representation matters. But not all representation is created equal. As more brands are starting to produce more representative imagery, consumers from underrepresented and underserved communities aren't necessarily jumping for joy. Some are actually turned off by it. In this episode, Black consumers share their responses to more diverse visual imagery, and what brands can do to engage in inclusive and representative imagery in a manner that draws them closer to to them. Go to www.listentothem.co to hear all the episodes in this series. There, you'll also find details about the live workshops February 22-24, 2023 [Replay is available if you're coming to it after the live event. Sign up to get instant access] to build action plans based upon the insights from this series. Get the transcript of this episode Get the Inclusion & Marketing newsletter

Just because a brand decides to engage in inclusive marketing, doesn't mean the consumers they want to attract will automatically respond favorably. Trust needs to be earned before consumers from underrepresented and underserving communities will feel like give their attention, dollars, and loyalty. In this episode Black consumers share what brands have done and should do to earn their trust. Go to www.listentothem.co to listen to all the episodes in this series. There you'll also find details about the live workshops February 22-24, 2023 [Replay is available, you can access once you sign up] to help you develop action plans based upon the insights from this series Get the transcript of this episode here Get the Inclusion & Marketing newsletter

The McKinsey Institute for Black Economic Mobility has released a study that takes a deeper look at Black American's experiences with food, and answers why equitable access to food is not common.

This podcast talks about the nature of the Black Consumer in support of the Black Producer. Many products are made by Black Producers, but many a times they lack the close family, friends, and local support to become a successful business. In this podcast, Cool Water talks about his own struggles with a new product that many find to be controversial. As a a result, of getting people to buy into the new product, he is finding that some of his closest relationships are not as supportive as he thought they would be. So, here in lies the struggles of being a black business owner trying to bring a product to market. He discusses his thoughts on the matter and what one needs to do to change the paradigm. Check Us Out.... Checkout the blog: ishiphopdead.comHome Site: Thedigitaldopeman.com

Read more > Listen to the podcast (duration: 32:56) > McKinsey's Kweilin Ellingrud and Shelley Stewart discuss how sustainable and inclusive growth can help to close the racial wealth gap and open new opportunities to better serve Black consumers.See www.mckinsey.com/privacy-policy for privacy information

McKinsey's Kweilin Ellingrud and Shelley Stewart discuss how sustainable and inclusive growth can help to close the racial wealth gap and open new opportunities to better serve Black consumers. Read more > Listen to the podcast (duration: 32:56) >

TakeawaysFeaturing a special guestThis week, The No Normal Show features Content Strategist and fellow Reviver, Tiera Carlock, as she reviews her research findings on Hispanic and Latino consumers and Black consumers.At Revive, Tiera jumps in on all things content strategy, social strategy, and writing. Her years of healthcare experience have made her a champion for some of the unsung heroes in healthcare, like nurse-midwives and nurse practitioners.Understanding Hispanic and Latino consumersTiera started her research by looking into Hispanic and Latino communities – who are they, what do they like, how do they navigate their home lives, and how do they navigate their work lives?From these questions, Tiera found that Hispanics and Latinos are a young, multicultural, and family-oriented people, representing one in six people in the United States.This group is not a race, as they are a diverse group of people who can track their origins from one of 20 Latin American countries and Spain.Tiera's findings suggest that Hispanics and Latinos value close relationships and shared cultural experiences and tend to live in larger households that offer those shared experiences. Family takes up a lot of time for these consumers, limiting opportunities to engage in external communities.It is common to find undocumented immigrants, citizens, grandparents, and children living in the same household. This unique living experience creates linguistic and cultural barriers as they navigate American systems and shapes how they see themselves as part of the American fabric.Hispanic and Latin American people often identify as two hundred percenters – 100% Latino and 100% American – with a strong desire to preserve their cultural roots while also integrating into American society.Tiera cites an article about an Afro Cuban woman whose parents never taught her Spanish to simplify her assimilation experience. This woman feels it was a missed opportunity to maintain a connection with her history and culture.Household makeup can impact healthcare decisions for Hispanic and Latino people. For example, undocumented parents cannot engage with American institutions like Medicare out of fear of revealing their undocumented status. This fear can also limit their children's access to healthcare.Hispanic and Latino people commonly prefer to take a self-sufficient approach to healthcare while avoiding traditional healthcare settings.While this group has a general mistrust of medical professionals, they are more likely to engage with a doctor in a doctor's office than in a retail center or via telehealth.Understanding Black consumersFrom HeLa Cell research to the Tuskegee Experiment and beyond, the Black community has a centuries-long history of medical maltreatment and racism in the United States.In response to this maltreatment, Black individuals have learned to distrust healthcare institutions and are more likely to turn to internal groups and communities where they feel the safest and the most respected.While Black Americans have been routinely neglected and taken advantage of by the U.S. healthcare system, many want to be proven wrong in their distrust.Black consumers receive 26% less funding from healthcare initiatives than white, non-Hispanic people but spend 19% more on hospital services and 13% more on emergency services than white, non-Hispanic people.These statistics speak to the limited availability of primary and lower-acuity care for Black Americans, forcing Black Americans to become dependent on costly higher-acuity services.Diversity Equity and Inclusion (DEI) is not just important from a humanitarian perspective; it's also crucial from a business perspective as Black Americans have tremendous spending power and influence on widespread consumer behavior, yet it's common for organizations to treat DEI as a charitable endeavor.Brands in the healthcare space that correct this lens to encompass social responsibility and business opportunity will be the brands that lead the way in health.

Tim Black explores how Black Issues are co-opted as financial stepping stones for bad political actors, the three tops concerns of Black Voters, how Black Consumers get screwed during everyday purchases, and how Shaq is an icon living in a bubble. Follow us at timblackpause.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/timblackpause/message Support this podcast: https://podcasters.spotify.com/pod/show/timblackpause/support

MJ Fievre, an Haitian writer, author, and publisher who currently resides in the United States, shared the Black experience in Haiti and her objections to anti-whiteness. She emphasized the need for community introspection, communal dialogue without passion, and the social and personal responsibilities of Black people."The Black experience in Haiti has a lot to do with colorism. So it's the idea that if you're lighter skinned, you are more beautiful, you are probably more educated, or you have more money. Which used to be true in not so very distant past because when you think about the ramifications of slavery and occupation, even in the United States, people who were considered mixed - maybe the colonizer was one of the parent..." - MJ Fievre

Black Girl Talk Sports Podcast celebrates its 4-year anniversary. Hosts Rekaya Gibson and Angela Spear reflect on the year in sports 2020. They discuss their favorite podcast episodes. They also mention the NFL Internship program and the Los Angeles Super Bowl Host Committee Business Connect Lunch and Learn. #KeepItSporty Mentioned in This Episode: Become a monthly patron on Patreon - www.patreon.com/blackgirlstalksports Buy our editor/producer a coffee – www.Ko-fi.com/blackgirlstalksports NFL Internship Program - https://nfl.taleo.net/careersection/nfl_ex/jobsearch.ftl NFL and the Los Angeles Super Bowl Host Committee Business Connect, Lunch & Learn, January 6, 2021 (virtual) - https://www.lasec.net/businessconnect 10 Basic Football Routes  http://traffic.libsyn.com/blackgirlstalksports/Football_Routes.pdf “I Came as a Shadow: An Autobiography” by John Thompson – (Disclosure: I will earn a small commission if you click through and make a purchase) - https://bookshop.org/a/9772/9781250619358 Top 3 Popular Episodes of All Time 1) - Negro Leagues Baseball Facts - https://blackgirlstalksports.com/podcast/negro-leagues-baseball-facts/ 2) - Marketing HBCU Sports to Black Consumers - https://blackgirlstalksports.com/podcast/marketing-hbcu-sports-to-black-consumers/ 3) - NBA Free Agency (2018) - https://blackgirlstalksports.com/podcast/nba-free-agency/ Podcast Sponsor Cuisine Noir Magazine - www.cuisinenoirmag.com Join Us on Facebook (Women only) - https://www.facebook.com/groups/BlackGirlsTalkSports/ Download the Free Android App for BGTS https://play.google.com/store/apps/details?id=com.blackgirlstalksports.android.girls

Tasha Turner thought that she would have a career in fashion, especially after she landed her first job as a booker at Elite Runway. But editorial came calling. She was the first Black editorial hire at Town & Country, working as an assistant in the beauty and accessories departments, but while she learned to be an editor there she knew that it wasn't her long-term home. It was at her next job, at Vibe where she again worked in beauty and accessories that she found her happy place. There she could create stories and images that represented the urban Black girl, who pushed style boundaries. Tasha shares how she has always represented Black girls/women even when it isn't popular and how she brought her full self to work not only at Vibe but in her later roles at Essence and In Style. She shares that aha moment that led her to entrepreneurship and the formation of her company, Beauty Beat NYC.  Tasha talks about why she created her College program, where she partners with a number of top HBCUs, why beauty brands need to understand younger Black Millennials as well as Gen-Zs, and how she evolving her business model to meet the current times by creating a virtual mentorship program.  She also shares how fighting for the beauty needs of Black women has changed and talks fight those creating content today are currently undertaking.   

In this episode, Dr. Katherine Parkin, Professor of History at Monmouth University interviews Dr. Traci Parker, Associate Professor in the W.E.B. DuBois Department of Afro-American Studies at the University of Massachusetts - Amherst. Parker is a scholar of women’s history, racism, class, labor, capitalism, and consumer culture. Lizabeth Cohen called her first book, Department Stores and the Black Freedom Movement: Workers, Consumers, and Civil Rights from the 1930s to the 1980s, "fascinating" and Victoria Wolcott heralds it as a "powerful and largely untold story." In addition to talking about consumers and workers and civil rights, Parker also shares some of her new research, exploring marriage in the Black power movement. This show can be listened to on Apple Podcasts or wherever you listen to your podcasts including on Spotify and Stitcher.

Hosts Rekaya Gibson and Angela Spears chat with special guest Dr. Kristal McGreggor, a sports management adjunct faculty at Jackson College. They discuss the sports culture of Historically Black Colleges and Universities (HBCU) and why the time is now for HBCUs to market to Black consumers. They share their recommendations on how to market HBCU sports to Black consumers. Also, they talk about Hampton University and North Carolina A&T leaving the Mid-Eastern Atlantic Conference (MEAC) to join the Big South Conference. Is the decision to leave the MEAC killing the culture of HBCUs?

List Your Black Business Here And Rank First Page In Search Engines https://bit.ly/2FRgi9O --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Black business owners, stop asking for business because you're black. Work on your business instead.Not all customers are good customers. Don't sell yourself short for a quick buck.

The Black Consumers versus The Black Producers is an ongoing war in the black business stratosphere. Black Consumers have been trained to not support the Black Producers in the area of manufacturing, distribution, advertising, marketing and sales. Black Producers like any other businesses produce great products, but the Black Consumers have been trained to think that Black Business owners are scammers, thieves, liars, cheats, and don't provide great value. In this podcast, Cool Water talks briefly about the war between Black Consumers and Black Producers, and why black consumers run towards other ethnic groups to get their needs meet, instead of running towards Black business owners. Many small business owners, don't realize they will have to use the same tactics that corporate business use to train, hypnotize, induce and persuade Black Consumers to support their business. Black Producers also have to uphold a certain standard in order to make the Black Consumer want to continue to do business with your business by providing value that meets the equivalent price and exceeds the consumers expectations. please take a moment to listen to this podcast and gain valuable knowledge that can change the game. Subscribe to the page https://youtube.com/coolwater102Subscribe to the Podcast https://www.spreaker.com/user/coolwaterSubscribe to the Blog https://ishiphopdead.com Homesite https://Thedigitaldopeman.com please make sure to subscribe and hit the like button

Tammy & Mike are back [and on schedule] with a very special guest. Cheryl Grace, Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement at Nielsen, joins the couple to discuss Nielsen's recently released annual Diverse Intelligence Series Report on African American consumers. The report, "From Consumers to Creators: The Digital Lives of Black Consumers," examines the buying, listening, and viewing habits of African Americans. We're all about black media, black engagement, and the black dollar on this episode! African American Consumers 4:25 African American Creators 6:36 Representation in Gaming 21:45 The Black Twitter Effect 30:42 The Lesson 55:21 Download the report here: https://nielsen.com/africanamericans Follow Cheryl Grace on Twitter: twitter.com/powerfulpenny Follow Nielsen on Twitter: twitter.com/NielsenKnows Like Nielsen on Facebook: https://www.facebook.com/NielsenCommunity Let us know what you think while you're listening by tweeting us @WeLeaveYouThis or use our hashtag #wlytpod Mugs & T-shirts available now! weleaveyouthis.com/merch Have any feedback or something you want us to discuss? Email us at weleaveyouthis@gmail.com Find us on Twitter & Instagram: @WeLeaveYouThis We're on Facebook: www.facebook.com/WeLeaveYouThis 2018 has been something special for the podcast already. Be there first to know what’s coming up here: www.weleaveyouthis.com/connect

In this episode, we tackle some hard truths about the deep divide between Black Consumers and Black Business Owners.  By reviewing four articles on the topic, we get a clear picture of the root causes, economic outcomes, and resulting opinions of each group about the other which work to maintain our community's economically disadvantaged position.  Don't miss this informative episode. Follow the links below to review the articles for yourself. Get more episodes, and find links to over 200 VERIFIED & ORGANIZED Resource Links broken into 25 Categories to help you find anything you need for business, job growth, education, professional networks, financing, and of course, Buying from Black-Owned Businesses at buyblackpodcast.com. Was Integration a Good Thing for Black People? Probably Not https://www.africanglobe.net/featured/integration-good-black-people/ 11 Realities Faced by Black-Owned Businesses https://rollingout.com/2017/05/01/11-realities-faced-black-owned-businesses/ #BuyBlack: The Problem With Supporting Black-Owned Businesses (And How We Can Fix It) http://clutchmagonline.com/2016/08/buyblack-the-problem-with-supporting-black-owned-businesses-and-how-we-fix-it/ If You're a Black Business Owner Who Wants to Succeed, Leave the African-American Consumer Behind http://www.blackeconomicdevelopment.com/if-you%E2%80%99re-a-black-business-owner-who-wants-to-succeed-leave-the-african-american-consumer-behind/

On a day which we've asked Black Consumers to pull back their economic buying power 3 people were killed and at least six others injured Friday after gunfire erupted outside of shopping centers across the United States..Not only has Black Friday become one of the most lucrative days of the year for major retail stores but it is also the most dangerous!!..More Black are become more conscious of our economic dollar and are starting to focus more on purchasing for Black own retailers & distributors..It's important for us to be more aware of the power of our dollar!!..  This is the show on Blog Talk radio that focus on educating..elevating & motivating our listeners to a higher level of awareness & consciousness in order to Empower & Uplifting our Communities around the World.  Our Topic Includes.. * BLACKOUT FRIDAY / INTERNATIONAL BOYCOTT * 50 YEAR'S CELEBRATING KWANZAA (UNITY MOVEMENT) * VOTING SCANDALS The Judge Tracie Hunter Story with Vanessa Enoch * TEA TIME WITH TISH with Tish Imstillstanding Hammons * HEALTH & WELLNESS with The Veaganette Queen Tonya Thompson   Join TEAM DLW in being a part of our UNITY MOVEMENT simply by promoting 2-3 local Black Owned Business in your Community..Come on our show & SHOUT THEM OUT!!!..LET YOUR VOICE BE HEARD!!..We're waiting to hear from you at 515-605-9376

Tune in to find out what we're talking about at 347-202-0773