Business Fitness with CJ Williams

After years of working behind the scenes and being known as "the camera guy," I'm stepping into the spotlight with a new mission: helping businesses market with video—not just film it.In this episode, I'm pulling back the curtain on:Why being great at your craft can actually hold you backHow I found myself stuck in a role that no longer fitThe mindset shift that changed my entire approach to contentWhy I'm shifting Podcast Titans from video production to video marketingThis isn't just a rebrand—it's a repositioning rooted in purpose and long-term impact. If you're a creative, freelancer, or business owner who's tired of being boxed in by your skillset... this one's for you.visit the website: www.podcasttitans.comFollow me in Instagram

Are you actually working with your ideal client?How many of your actual clients meet the standard you have set for your ideal clients?We all start our businesses with an ideal client in mind. But during that journey of building your business you might start taking on clients that are less than ideal, just to get the money. There's nothing wrong with that.At what point, though, does the work you're doing with your actual clients get in the way of what you could be doing with your ideal clients.In this episode, I detail a tough conversation with a current client that didn't go the way I wanted to, but allowed me to redefine my ideal cleints.Watch Video HEREI also redefine my ideal client. Here's how I redefined my ideal clientsThey must have the appropriate budgetThey have specific goals that we can measureThe work I do with them can be replicated with other, or similar, businesses.Thanks for listening.visit the website: www.podcasttitans.comFollow me in Instagram

Episode Description:Navigating the world of brand deals can be tricky for videographers. In this episode, we dive into the crucial details often overlooked in contracts, focusing on re-publishing rights and sponsorship rights. Learn how to protect your work and ensure you're getting the compensation you deserve.Key Points:The importance of carefully reviewing brand deal contracts to protect your intellectual property.Understanding re-publishing rights and how they impact your content's reach and potential future revenue.The significance of sponsorship rights and how they can affect your brand image and audience perception.Tips for negotiating favorable terms in brand deals.Strategies for pricing your services to reflect the value of your content and protect your interests.visit the website: www.podcasttitans.comFollow me in Instagram

In This Episode, We Explore:The creative tactics used to land a meeting with a busy dentist!How dentists, like many business owners, face common challenges beyond the exam room.Why the dentist surprised everyone by ditching the "talking head" video idea in favor of a PODCAST!The dentist's reasoning behind choosing a podcast as his primary content strategy.The importance of client discovery and understanding their true needs before crafting a video strategy.The potential rise of podcasts within the dental industry (are dentist podcasts the next big thing?).WATCH THE VIDEO!visit the website: www.podcasttitans.comFollow me in Instagram

In part 2 of my interview with creative studio owner, Charlene Ridley, we discuss CONTENT! Watch the YouTube segmentThe Content Creation Struggle: Even experts face challenges! We discuss the difficulties of creating consistent content, and Charlene opens up about her own struggles in this area.Beyond the Instagram Hype: We delve into the limitations of Instagram for showcasing true expertise. [Studio Owner's Name] explains why long-form content like podcasts and in-depth articles are crucial for establishing yourself as a real authority.visit the website: www.podcasttitans.comFollow me in Instagram

Guest: Charlene Ridley - Founder of Unpause Your Dreams Creative Studio, Coach & SpeakerIn This Episode, We Discuss:Building a Women-Only Creative Space: We explore the benefits and motivations behind creating a creative studio focused on empowering women. [Studio Owner's Name] dives into the unique environment and opportunities it offers for female creators.The Qualified Coach: We navigate the current landscape of self-proclaimed coaches on social media. [Studio Owner's Name] shares her qualifications, coaching approach, and why real expertise matters.watch YouTube segmentThe Content Creation Struggle: Even experts face challenges! We discuss the difficulties of creating consistent content, and [Studio Owner's Name] opens up about her own struggles in this area.Beyond the Instagram Hype: We delve into the limitations of Instagram for showcasing true expertise. [Studio Owner's Name] explains why long-form content like podcasts and in-depth articles are crucial for establishing yourself as a real authority.Key Takeaways:Women-only creative spaces can provide a supportive and nurturing environment for female creators to thrive.Look for qualifications and experience when choosing a coach, not just social media presence.Even successful creatives face challenges with content creation.Long-form content allows you to delve deeper into your expertise and establish yourself as a thought leader.Memorable Moments:I ask Charlene what makes her difference from all of the "coaches" we see on social media. She goes into detail about how she uses her past personal experiences as well as work experience to help her clients get resultsCharlene explains why it's important for coaches to have coaches themselves.visit the website: www.podcasttitans.comFollow me in Instagram

Are you a service entrepreneur feeling hesitant to raise your prices? You're not alone! But what if I told you doubling your rates could be the key to unlocking sustainable growth and greater success?In this episode, we dive into 3 powerful reasons why service providers like yourself should strongly consider raising their rates:The Portfolio Powerhouse: You've built an impressive portfolio showcasing your expertise. It's time to price your services commensurate with the value you deliver.The Growth Gamble: As your business scales, you'll likely need to bring in help to maintain exceptional service. Higher rates allow you to invest in quality support without compromising your bottom line.The Taxman Taketh: Don't forget about the ever-present impact of taxes! Raising your rates ensures you have enough income left over after accounting for tax obligations.visit the website: www.podcasttitans.comFollow me in Instagram

In this episode of Show Up Better, we delve into the world of video coverage for conferences, unpacking the secrets to capturing the magic and extending its reach.Host: CJ WilliamsKey Takeaways:How a comprehensive video package can elevate your conference experience and generate lasting value.Pre-event video strategies to build excitement and encourage registration.Capturing the essence of the conference with multi-camera coverage and captivating B-roll footage.Curating and packaging impactful post-event video content for different audiences.Pre-Event Video Powerhouse (5 minutes):Save-the-Date Announcement:Script Template (consider including):Catchy opening line to grab attention.Essential details: Date, location, theme.Call to action: Encourage early registration.Pro Tip: Keep it short, visually engaging (15-30 seconds).Promo Videos:Types to Consider: Past conference highlights, speaker testimonials, venue showcase.Music & Sound Design: Set the mood and energy level.Call to Action: Direct viewers to the conference website or registration page.Speaker Spotlight Interviews:Benefits: Humanize the conference, introduce expertise, highlight specific sessions.Interview Tips: Prepare engaging questions, encourage speakers to share insights.Capturing the Conference Buzz (7 minutes):Multi-Camera Coverage:Importance: Capture different angles of presentations, panels, and audience interaction.Equipment Considerations: Cameras, microphones, tripods (consider back-up equipment).B-Roll Footage: Don't Underestimate the Power of "In-Between" Moments:Capture the conference environment: Attendees networking, exhibitor booths, venue atmosphere.Pro Tip: B-roll adds visual variety and tells a complete conference story.Live Streaming (Optional):Benefits: Cater to virtual attendees, expand reach.Considerations: Technical expertise, bandwidth requirements, platform selection.Post-Event Video Magic: Extending the Legacy (8 minutes):Content Curation & Editing:Selecting the most impactful moments: Highlight key takeaways, speaker quotes, audience reactions.Editing Techniques: Use transitions, music, and graphics to create a compelling narrative.Types of Post-Event Videos:Conference Highlights Reel:Target Audience: Social media platforms, website content.Length: Short and engaging (2-3 minutes).Session Recordings:Value Proposition: Offer in-depth content for attendees who missed specific talks.Distribution Options: Paid add-on, exclusive membership benefit.Testimonial Videos:Feature satisfied attendees praising the conference.Benefits: Showcase value for future promotional campaigns.Delivery & Distribution Options:Upload videos to client's website and social media platforms.Dedicated Conference Video Library (Optional): Offer paid access to a comprehensive collection.Call to Action:Download our free "Conference Video Planning Checklist" to get started on your video strategy.visit the website: www.podcasttitans.comFollow me in Instagram

You'll always hear that if you want to make money as a photographer or videographer you should stop shooting buildings, animals and nature, and shoot people. This is why most photographers and videographers look to go the corporate route.My guest, Brandon Everett, doesn't see it that way.Check out a video segment!He chose to leave the corporate realm and focus on creative photography.My biggest question for him was, "isn't corporate where the money is?"This interview was filmed at a networking event with my video podcast booth.visit the website: www.podcasttitans.comFollow me in Instagram

In this special edition of Show Up Better! I take the show on the road to a networking event here in Charlotte.This conversation was unplanned and I had never met my guest, Mr. Fodee Wiles.He is a freelance photographer looking to expand his business and get into doing corporate work.Check out a video segmentIn this conversation we discuss How he got his start in photographyPricing his photography servicesshould you post your prices on your websiteWhy you shouldn't price your services with your pockets in mindwhat happens when you price your services too low?Check out a video segmentvisit the website: www.podcasttitans.comFollow me in Instagram

Believe it or not, there is a con to having retainer clients for your videography business. It happened to me, but I don't want it to happen to you. In this video I encourage you to adopt a system that is more reliable than relying on videography retainers to grow you business.WATCH THE VIDEOA retainer client that brings in a large percentage of your revenue, can make you feel a false sense of security. Having that money coming in might make you forget about investing in stuff that is important for growing your videography business.In this video I present something that may be more important than retainer clients.In this episode I talk about:Did I get lucky with my first retainer?What did I spend the money on?What should I have spent the money on?WATCH THE VIDEOvisit the website: www.ptmediapros.comFollow me in Instagram

In this episode of Show Up Better I speak with Reasons Brown to discuss his role in crafting creative futures and the business of owning an art gallery.His art gallery is unlike what you think of most art galleries. Yes, there's art in the form of painting and drawings. But he also hosts showcases for another form of art; music. watch a segment on YouTube: https://youtu.be/A1NEvU7Q4uMHe, himself, is a former collegiate basketball player and artist. He uses his gallery to showcase his own musical talents as well as others. In this, part one of the interview, I ask him about the business of owning an art gallery. I want to get an idea of what it takes to get into the space he's in. The gallery is in a mall in a space that was once occupied by a Hollister's clothing store.I also ask him what his mission is with the space.visit the website: www.ptmediapros.comFollow me in Instagram

On this episode of Show Up Better I interview Ms. Lana Hunter. She is the founder of the Big Hats and Sundress Brunch. This women's event is hosted in many cities in the southeast including Charlotte, Atlanta, D.C and Raleigh. This episode is for you if you are an event planner, event coordinator or just looking to host events.How did the Big Hat and Sundress Brunch start?It started as a brunch with close friends and was hosted at a church. It begin to grow as more and more people were interested in attending.Do you need to already have an audience to host events like this?All you need is the believe that you can do it, and just do it. What are the common characteristics of the attendees?They are women, mostly between the ages of 45 and 65 and seeking community.What are some of the marketing strategies for the Big Hat and Sundress Brunch?Facebook and email. Email is still a very effective strategy for keeping people updated and getting them to purchase tickets to events.What are the different revenue streams from hosting the brunch events?Merchandise in the form of books and t-shirts. visit the website: www.ptmediapros.comFollow me in Instagram

On this episode of Show Up Better I interview Chrissy Radiance. She is an art teacher and photographer who is new to the Charlotte area. One of the things I'm interested in learning from her is how she is able to start and grow her photography business from scratch, in a whole new city.These tips are simply and anyone with a camera and a little drive can do them.Watch a segmentOne of the things that has worked for growing her photography business is just being seen with her camera. Just going out in public with her camera hanging around her neck has earned her a few paid opportunities.Chrissy also speaks about how she's gained some clientele from cold calling prospects she sees on Instagram.Chrissy also hosts mixers where she allows other photographers and creatives to connect with business owners.visit the website: www.ptmediapros.comFollow me in Instagram

Just what is O.P.P? It means "other peoples' podcasts". I want to give you 4 things you can do to make sure when you reach out to other podcast hosts to be a guest, they say YES.In this solo episode of Show Up Better I explain the benefits of being on other peoples' podcasts.Some sites say there are 3 million podcasts available now. Some say there are 4 million. Either way, there are a lot of them. But while there are a lot of podcasts out there, it is still a growing industry and still a great way to increase your exposure and grow your credibility and authority.Also in this episode, I explain why I think Instagram is not the best platform for building credibility and authority.visit the website: www.ptmediapros.comFollow me in Instagram

Tune in for part 2 of my conversation with Kristina Blake.Watch the videos:Part 1 on YouTubePart 2 on YouTubevisit the website: www.ptmediapros.comFollow me in Instagram

Ms. Kristina Blake is making a name for herself. But it may not all be for good reasons. Who is she?Watch Part 1 VideoShe's a "content creator", or aspiring content creator, who at the time of this interview had been unemployed for nearly a year. To add to that, she resides in one of Uptown Charlotte's premier residential towers. But while most people in her situation would just go and seek full time employement, Ms. Blake has a different plan.After her first successful campaign raised $6,000, she decided to go back to the well, or her followers, to ask for a substantial donation. She wants $30,000.In this interview, I ask her just who the f#@k she thinks she is. I also ask what type of jobs is she willing to do.One of her reasons for requesting donations is to buy equipment needed to create the content she wants to create. Equipment such as a camera and a laptop. My response, just use your phone. In my opinion, the good content creators work with what they have. Not having equipment shouldn't be the reason you're unable to create good content. Watch part 1 videoVisit my website: http://www.ptmediapros.comFollow me on Instagram: http://www.instagram.com/cjfilmme visit the website: www.ptmediapros.comFollow me in Instagram

In this episode of Show Up Better! I talk about how much time has been wasted over the last 2 years with leads that come through Instagram. These leads have come in the form of DM's from posts or paid ads, but none of them have panned out.Instagram is the Worst ----> YouTube videoBy "qualified", I mean people willing to pay full price.So, it could be the content. It could be the frequency in which I post the content. It could be that my followers don't really represent my ideal client.Are you having a similar problem with Instagram?I recently made some changes to how I deal with, not just leads from Instagram, but all leads I get for my video production business.How I send proposals to clients ---> YouTube video If you're dealing with a similar issue, what are some things you can do differently going forward?visit my website http://www.ptmediapros.comvisit my Instagram http://www.instagram.com/cjfilmme visit my YouTube channel visit the website: www.ptmediapros.comFollow me in Instagram

Welcome to the first episode of Show Up Better! This first episode happens to be a content coaching session. In it I meet and speak with a friend, and client, Lillie Norfleet. Lillie is the co-founder of FindHer KeepHer shoe line.Watch a segment of this episode on YouTubeI've had the pleasure of working with Lillie to create social media and YouTube content, as well as a podcast. So having the content hasn't been an issue. But Lillie as been struck by several big setbacks in her personal life as well as her business.  These setbacks have lead to delays with launching her shoe line.Her biggest now issue is what direction she should go in with her content as she recovers from the setbacks. She is unsure about how much of her story and recent struggles she should share with the world as content.Not only do I suggest sharing everything she can that makes sense, but I also share the story of my biggest failure as a video producer and how I'm working to recover from it. By sharing this with her, she begins to understand that she is not the only entrepreneur going through some really tough times. And that some of her best content for growing her brand might be sharing her ugliest moments.watch the video https://youtu.be/Aqy_yjB9P-4Interested in your own video podcast? Visit my website www.ptmediapros.comVisit Lillie's website www.shopfindherkeepher.comvisit the website: www.ptmediapros.comFollow me in Instagram

Cameo Crumby has a goal to be a millionaire by the age of 40. With nearly 3 years until he reaches that age, he making sure he sticks to his plan, trusts the people around him and makes sound investments in order to reach his goal.In our conversation we discuss how and why Airbnb was the way to go with real estate. We talk about buying and operating franchises. We also talk about some of the mistakes he's made so far on his journey.4:00  Cameo talks about how Crumby Capital, his Airbnb business, got started and how short term rental made more sense. Watch the segment: https://youtu.be/kkyTHvOT3Bk 5:35 Hear Cameo's least favorite part of running an Airbnb business.8:35 Hear Cameo talk about how he got into buying into franchises.12:20 The pros and cons of buying into franchises.15:32 Cameo is also a franchise consultant. He helps people choose what franchises to invest in.32:08 What mistakes did you make along the way. Like most entrepreneurs, his biggest mistake was trying to do it on his own.See more on InstagramProduced by Prime Time Media

Public speaker, network marketing expert and consultant, Carlos Davis, stopped by to talk about his journey as an entrepreneur.I invited Carlos because I was intrigued by his processes. The whole experience of attending one of his networking events doesn't just consist of the actual event, but it's the follow-up you get from Carlos in the weeks after.We also discuss how he grew his consulting and speaking business and how he's helping others do the same.2:18 - How did you make your first million? Carlos explains how he we will make his.7:00 - Having a team is important. Carlos has a team around him that he relies on to deliver for their clients. Deciding to take assignments is a team decision.9:40 - How did it start? The journey to public speaking began with music.14:43 - What's your definition of an entrepreneur?19:10 - How to get started as a public speaker. 30:10 - Carlos talks about the streams of revenue that he capitalizes on with his networking events.35:05 - Networking as an introvert41:40 - His biggest mistakes along the journey.44:00 - Carlos gives advice to aspiring public speakers and talks about his public speaking academy.56:50 - All entrepreneurs struggle with pricing as some point. Carlos explains his struggle, how he got through it and his approach to pricing his services.  Watch the video of this segment.See more on InstagramProduced by Prime Time Media

This podcast filming was the first time I had met Mr. Bobby Robinson. I reached out to him via Instagram to invite him and he agreed to be a guest.Bobby has already accomplished a lot with his legal practice as well as his other business ventures, which you'll hear about in this episode. You'll even hear me proclaim that I found the perfect podcast guest...because he is.1:43 - How did you make your first million dollars? I asked him this question, just being sarcastic, and...he answered5:45 - Bobby explains his journey to law school and taking the bar exam. Not something he thought he'd be doing, but he needed the credentials.9:30 - Becoming a partner at one of the country's top 200 law firms, Nexsen Pruet.12:30 - Bobby describes the nature of the work he does for his clients, which include influencers, content creators, athletes, student athletes and more.  He serves most of his clients in the area of brand protection and trademarks. 19:40 - What was your biggest investment in yourself or your business? Bobby talks about how having the right people around him in the form of friends and mentors has been his biggest investment. 28:45 - At what point in someone's journey as an entrepreneur do they need to consider having an attorney on their team? Bobby explains why it's important to consult with an attorney before you even file for an LLC.40:43 - Bobby talks about how he markets himself as an influencer attorney. Word of mouth and a good reputation have always been key, but putting out content that educates has helped also.

I'd never even heard of the term "vertical intergration" until speaking with my guest, Joseph "thealmightyJT" Taylor. It is probably the best way to add revenue streams to your business. Turns out, I've been doing some form of that with my business.Outside of that, JT is self-educated trader, investor and entrepreneur. He made his mistakes early and is continuing to learn from them. His revenue streams include his personal trading, operating a trading community and trading software, Capital Flow.2:20 - JT tells how he got into trading stocks and how it started from a personal finance class in high school. https://youtu.be/dbz8IqGi2ho5:41 - JT explains how his trading software, Capital Flow,  works to help nonprofessional traders keep up with the professional traders. 8:42  - My guest tells how he uses social media to market his trading software. He understands how important social media is for reaching his target market of young minorities.15:10 - The basics of trading stocks and the many ways to make money. 22:36 - JT talks about the mistakes he made when he first started trading stocks. His biggest mistake, trying to get rich overnight.24:33 - The importance of building a team as an entrepreneur. JT explains some of the mistakes he made with hiring help and avoiding working with friends.36:33 - Vertical integration. JT introduces me to the concept and explains how a lot of people are adding revenue streams the wrong way. Instead of having multiple businesses that have nothing to do with one another, he suggests creating businesses that feed off the others.

My guest, Loryn Denise, is the host of the This Too Shall Suck Podcast and a full-time podcaster. Who better to feature on the first episode. We discuss who should start a podcast, the benefits of having a podcast for your business, monetizing your podcast and more.This podcast was produced by Prime Time MediaCheck out the videos for this podcast on YouTubeWatch us on Instagram 2:23 - Guest Intro. Loryn introduces herself and talks about her podcast and her "why" for starting her podcast.5:45 - Podcast Consulting. Loryn consults with, and helps others, start their podcast. Some people might want to start a podcast, but aren't really ready for what that entails.13:24 - Why should business consider a podcast? Loryn dives into the benefits of starting a podcast to grow your business.watch video----> https://youtu.be/LDNicWc5UUU16:14 - Who should you feature as guests on your podcast?19:40 - Monetizing a podcast. Loryn discusses many of the direct and indirect ways to monetize a podcast.  One direct way is getting sponsors. An indirect way is guiding listeners to your services and offerings as a business.29:05 - Why people struggle with being consistent with their podcast. Why is it hard to get pas the 7 episode mark?33:20 - Does having a video component with your podcast help?1:02:29 - Introducing guests and sending questionnaires.

Stay tuned! The first episode will premier in July 2022.Be sure to follow on Instagram: www.instagram.com/ehero_podcastVisit the website: www.eheropodcast.comSubscribe on YouTube

If we spent an afternoon filming you and editing that footage for 20 Instagram Reels, would you know what to do with the content?You certainly wouldn't want to waste this time with dance videos.Here are a couple of ways you can use this content to grow your email list, grow your audience and increase sales.websitebook a 15 min Fit Call

Their so easy to use and convenient.  I get it. Why would you need to hire a professional when your phone does everything?There is a difference and people notice when your content is done professionally.Don't take shortcuts. Invest in your brand.That first impression matters. How do you want your brand to be perceived. 

Is this even a question? Are we serious right now? Of course you need a website for your business. It's too easy to have one for you to not have one. No one will take you serious without one.

Doing work for free is the best way to learn and perfect your processes and testing your product. This gives you room for error. If you mess things up for the "customer", it doesn't matter, because you're working for free.In these stages, it's not even about the customer. Of course, you'll want their feedback. But this is all about testing your product.

When most business owners think about having videos done for their business, they think about videos for their external customers. These are the people paying for their services or buying their products.You internal customers, or employees, need videos too. Videos that train them on company policies and safety are a couple of examples.A one-time investment in these videos can save money for years to come.

I always advise my clients to prepare a script before filming their content. What I find with most business owners, though, is that they don't have time to do that. As part of my service I offer to have a script prepared by a professional video script writer.Having a script makes it easier to film and edit their video.It takes the pressure off of the subject and having to remember their lines and reduces the amount of takes we have to do.

With the anger and protest over the treatment of black people by police and the unfortunate death (or murder) of George Floyd, black businesses may see an uptick in support. The support will not just come from black people.Are you ready for the potential increase in business?

Desperate times call for desperate measures; a saying that may not be so true in business. When you're desperate as a business owner you may find yourself servicing clients you don't want or selling goods you don't want to sell.

Jonathan Hertilus, owner of BFF Boot Camp and Dumbbells 2 Dollars, and I discuss fitness industry trends in 2020 after the coronavirus.Visit his website at www.dumbbells2dollars.com

Houses still have to be sold and bought; even during a pandemic. Miranda Solomon is adjusting and still getting the job done.I interview a local realtor to discuss the effects of the coronavirus on the housing market.

If you're not paying attention to the numbers behind your marketing, you could be missing out.How is your website doing? Are people clicking around on your website? What pages are they visiting the most?You should have an idea of some of these numbers. If not you, someone on your team should.

My guest, Mr. Gege Gilzene of G3 Concepcts, and I discuss the fear of failure and the fear of success.

I have 2 major reasons why exercise and taking care of your body is important to my fellow business owners and entrepreneurs.

Get used to doing this every year if you want your business to grow! I'll give you 2 reasons why you need to do it and 2 reasons why you probably still won't do it.

Ms. VahVah of VahVah's Loc Spa in Charlotte talks the hair industry, mistakes, pricing and client education.She's been in business in Charlotte since 2011 and enjoying great success. Check out her website at www.msvahvahslocspa.com and on Instagram at msvahvahslocspa.

Determining pricing for your products/services can be tough. Raising your prices can be tougher. There is a lot at stake with pricing. In this episode I will explore 4 areas that are determined by your pricing and explain how I successfully raised my rates in my business.

Black business owners, stop asking for business because you're black. Work on your business instead.Not all customers are good customers. Don't sell yourself short for a quick buck.

Listen as I detail my biggest mistake in business. A segment of each episode will be devoted to answering questions submitted by listeners. Submit your question by emailing me at cjtrainme@gmail.com