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KEVIN CAVE: Kevin started a Facebook page called Senior Off Road/ADV Motorcycle Riders a year ago, unsure how it would be received. Today, he has more than 17,000 members worldwide. Its explosive growth shows the passion that seniors have for getting off the pavement. Riding Into The Sunset is brought to you by the BMW Motorcycle Owners of America and hosted by journalist & author Ed Housewright. Reach us by email at podcast@bmwmoa.org.
The session will go over the current pitfalls in content marketing and how most people are just adding to the noise instead of providing value to readers. We'll look at big businesses that are failing to understand how content marketing actually turns readers into customers and businesses that are doing a great job of it. We'll deep dive into why you should create content and the commitment it will take. We'll talk about how to create a content creation process, commit to it, and measure ROI. 1. Content marketing is a grind - but the payoffs can be monstrous 2. The idea of disproportionate results with content - If you put in 2x the effort, you leave with 5-10x the results 3. Why you should create content - stop creating self-serving content and produce things people actually want to readCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
The session will go over the current pitfalls in content marketing and how most people are just adding to the noise instead of providing value to readers. We'll look at big businesses that are failing to understand how content marketing actually turns readers into customers and businesses that are doing a great job of it. We'll deep dive into why you should create content and the commitment it will take. We'll talk about how to create a content creation process, commit to it, and measure ROI. 1. Content marketing is a grind - but the payoffs can be monstrous 2. The idea of disproportionate results with content - If you put in 2x the effort, you leave with 5-10x the results 3. Why you should create content - stop creating self-serving content and produce things people actually want to readCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Another busy week with our pastors! This week Pastor Travis, our friend and special guest, joins in with Pastor Andrew and Pastor Jeremy to talk about the first sermon in our new series Out of the Cave! If you missed this week's sermon you can listen to it https://youtu.be/UMZlB1cJJ-Y?t=2362 (here)!
Having trouble proving your worth to your organization? If so, this episode is for you. We sat with Greg Howard from Vivun, to talk about how marketers can (i) grow pipeline and (ii) show the internal team that they drove the lead.Cave Social - https://www.cavesocial.com/greg-howardLinkedIn: Greg Howard - https://www.linkedin.com/in/greghoward-vivun/#Website: Vivun - https://vivun.com/
In this episode, we sat with Dave Hirschkop from Dave's Gourmet Fiery Foods to talk about his 20+ year journey as an entrepreneur. From getting his hot sauce banned (for being too hot) to becoming a national brand, Dave has some stories to tell!Cave Social: https://www.cavesocial.com/dave-hirschkopLinkedIn: Dave Hirschkop - https://www.linkedin.com/in/davidhirschkopdavesgourmet/Website: Dave's Gourmet, Inc. - https://www.davesgourmet.com/
Are marketers losing their way? Getting caught up in trends? That's what Kate Adams, VP of Marketing at Burkland, and I discuss. We look at how to focus on depth over breadth with your customers and much more!Cave Social: https://www.cavesocial.com/kate-adamsLinkedIn: Kate Adams - https://www.linkedin.com/in/kateadams22/Website: Burkland - https://burklandassociates.com/Podcast: Startup Success Podcast - https://burklandassociates.com/series/startup-success/
We sat with August + Monroe, Co-founder Alexandra Weinstein to talk about her journey building a beauty brand from scratch.Cave Social: https://www.cavesocial.com/alexandra-weinstein/LinkedIn: Alexandra Weinstein - https://www.linkedin.com/in/alexandra-weinstein-01b18867/Website: August + Monroe - https://www.augustmonroe.com/Instagram: @augustandmonroe - https://www.instagram.com/augustandmonroe/
Whether you admit it or not, ads are forgettable. Every day we see hundreds of ads while scrolling through Facebook; at the end of the day, how many do you remember? We, as marketers, need to make ads that are not only engaging but also something that resonates with the audience. Think about ads that tell a story; ads that take the audience on a journey; ads that answer the question they have in mind.http://www.leadklozer.comIn today's episode, I interview Jordan Scheltgen, founder of Cave Social. Jordan has been in the digital marketing business for a long time, and his experience definitely shows. He has handled everything from startups to Fortune 500 companies to great success. From creating a blog with an old buddy to founding a successful social media agency, he focuses on one thing, the secrets to How Storytelling Turns Into Sales.http://www.leadklozer.comShow Notes:[2:05] The history of how Cave Social came to be.[4:42] How Jordan determined “Storytelling” was the way to go.[11:36] The best way to sell storytelling as a strategy to clients.[18:02] How to create content that tells the brand's story.[22:18] How Facebook fits into this strategy, especially in testing.[28:09] Best practices to avoid mistakes when creating ads.http://www.leadklozer.com
Jordan Scheltgen, Founder at Cave Social, joins Bacon Sports Founder Rob Cressy to jam about the mindset to success, 75 Hard and the lessons learned from it, and how to be a high performer. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of sports, marketing, entrepreneurship, and personal development and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on the podcast charts. One way you can help support the show is by subscribing to The Sports Marketing Huddle and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Jordan Scheltgen - Twitter: @CaveJordanS - Instagram: @cavejordan - Website: www.cavesocial.com Other Awesome Content: If you liked this episode then you should also check out Leadership DNA, a podcast for those who aspire to be a better leader. On it we break down the blueprint for leadership. Are you a thought leader who would like to create a podcast so you can share your message with the world? I created a step-by-step course called LaunchingPodcasts.com to help you easily launch a podcast.
(1:50) Creating Cave Magazine (3:08) Hitting 'Marketing Gold' - Florida Panther Season Tickets (5:30) Understanding The Power of Marketing (15:00) Becoming World Class (19:00) Motivation vs Sense of Duty (24:45) '75 Hard' (30:00) Creating sustainable growth through consistency and habits (33:05) Look 5 ft in front of you and look 20 ft in front of you at the same time concept (35:45) Planning for big picture goals/navigating decision making (41:35) Leadership traits of top high level performers: Let go of control, moving with confidence, healthy communicators (45:35) Jordan's go-to non-negotiable habits
In this episode, we are talking to Jordan Scheltgen, founder and director of Cave Social. Jordan is a well known entrepreneur, speaker and social media marketer based in the USA. Now based in LA, Jordan and his team of marketers, creatives and designers come together to create powerful content and social media marketing for both local and national businesses. In this episode, Jordan shares his advice and insights on: His backstory, how his career started and what Cave Socialdo today Resetting company culture and why it’s important Dealing with Imposter Syndrome Marketing advice on coming out of COVID-19 and what steps people can take to achieve more growth in business What his non-negotiables/routines are to help him be successful? and much more! Let’s get into the show! LINKS & RESOURCES FROM THIS EPISODE:
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How much time should you spend on client work vs. actually growing your agency? Figuring out how to grow early isn't easy. You're not sure where to start and what to focus on. Chances are, you're spending too much time on client work and way too much time trying to land the next big contract. But is it worth it? In today's episode, we'll cover: #1 way to grow your agency fast. 3 ways to determine your agency's niche. Why you might need to say no to big projects. Should you spend time on neutral tasks? Today, I talked with Jordan Scheltgen, co-founder of Cave Social — a social media agency based out of Canada. Jordan has been hustling for brands before he was self-aware of it. His pre-agency blog, CaveMag, had a story about having season tickets to Florida Panthers games. It blew up and went viral, with tons of social shares and exposure. And he quickly realized he could do this... for money! Since then, his agency has rocketed to three locations already! So how did he grow so fast, and what did he focus on first? #1 Way to Grow Your Agency Fast You have to niche! Seriously! If I sound repetitive, it's because it's super important. Niching separates you from the pack and keeps the lights on. But Jordan's agency didn't just niche to find more clients. They niched to create repeatable processes, which is another benefit of niching down. Let's say your agency niches into plumbing. Are plumbers in LA really that different from plumbers in Nebraska? No - not at all. So, this gives you the ability to create a process you can use again and again for clients, in order to grow rapidly and become an authority. When you niche, you become an authority in a specific market. You can speak their language and get really familiar with their common challenges and pain points. When prospects realize you "get" them, it makes them want to work you with. But what if you can't figure out what your niche should be? 3 Ways to Determine Your Agency's Niche If you want to find the perfect niche for your agency, you need to answer these three questions. What am I passionate about? What do I have knowledge about? What's a problem I can solve? If you can find a niche that answers all three questions, you're golden. But even if you can only answer one or two questions, that's fine! You can become passionate. You can gain knowledge. And you can always find a problem to solve. But having at least one of those questions answered can help your agency focus on a niche (either vertical or horizontal -- or both) that will help you grow faster. Why You Might Need to Say No to Big Projects Turning down a massive deal is really difficult. So most of end up saying yes, and then live to regret it. But don't be fooled by the numbers — figure out if it's actually worth the money. For example, you may get offered a one-off project worth $50k. But if your long-term clients are paying you $10k per month, the big one-off client may not be worth the time. It's all about opportunity cost. Remember, when you say yes to one thing, it means saying no to something else. Make smart choices about the value of your time, and remember bigger projects don't always mean better projects. And it's about more than just basic math. If the client is going to cause you headaches or disrupt your agency culture, learn to say no! There are more reasons to turn a client down than there are to accept one. Should You Spend Time on Neutral Tasks? Are you wondering how much time to focus on systems and how much time to focus on clients? Try this trick: create a list. Grab a piece of paper and make three columns. In column one, list all of the value positive tasks you have. In column two, list all of the value negative tasks you have. And in column three, list all of the neutral tasks you have (those tasks that aren't really positive or negative.) Then, take everything in the latter two columns, and delegate or automate it. As owner, you should only be focused on positive value tasks. Most of the time, you'll find there's not much client work on the list. The bigger you grow, the faster you may need to start moving towards business-side tasks. Looking for a Payroll and HR Solution for your Agency? Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits and great service to take care of your team. For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3-months FREE once you run your first payroll with them.
Jordan Scheltgen is the founder and managing partner at Cave Social, a social media marketing agency based in Los Angeles. Jordan is also the host of two podcasts; "Mind your Marketing" and "Leaders in Real Estate". The guys talk about the removal of likes on Instagram, TikTok, predicting future platforms, value-neutral situations, learning to rely on people and structuring goals to run a successful business. // Jordan Scheltgen - Instagram: caveteam, cavesocial.com/ // Denny Dumas - Instagram: denny.dumas, dennydumas.com // Podcast Videos can be found on YouTube
Who came here to PAAAAARRRTYYYY!? REALTORS®, apparently! On today’s show, Jordan Scheltgen, co-founder and managing partner of Cave Social, talks about the day he realized that real estate professionals really know how to get down. He also learned the magic key to setting yourself apart from all the other REALTORS® out there – and the best way to do it using social media platforms, technology, and the one thing only YOU have: Your story. Listen in to hear more about Coyote Ugly: Realtor Edition – and get some good advice on how to get in front of your target audience. Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com. Time Stamped Show Notes: 00:45 – Introducing Jordan, co-founder and managing partner of Cave Social, a digital advertising agency whose clients are 50% real estate professionals 01:50 – He also writes about leadership on INC 02:30 – The surprising things he found about real estate 02:35 – The complexity of the tools offered to real estate professionals and how little they used them to further their business 03:15 – The nuances of marketing in real estate; you aren’t just promoting the house, you’re promoting the town, neighborhood, lifestyle 03:30 – The number of hands in play when a house goes from listed to sold 04:30 – The workflow of a REALTOR® 04:45 – Realtors don’t have a structured 9-5 job, so they often find themselves working long hours because they can’t “turn off” and balance work and life 05:30 – Solutions Jordan has found for the challenges he has seen 05:40 – Have one day a week off; if you can’t do that, your system is broken 06:25 – Jordan’s first CSIRE story 06:32 – At his first conference in the Orlando Convention Center, the CEO of a massive brand went onstage and played the guitar 07:08 – All the REALTORS® went wild; it was a “rager” at 9am 07:35 – The booth next to him was selling IPads at half off; the guy said he was building trust and getting a name and email for it 08:15 – That vendor no longer exists 08:35 – There was an after party at a local bar with hundreds of REALTORS®; it looked like Coyote Ugly - REALTOR® version – at a sit-down restaurant 09:02 – Men were taking their shirts off and everyone was dancing; the energy was mind-blowing 10:00 – What Jordan does 10:12 – He helps people tell their story through a variety of avenues; each brand and story is unique and should make you stand out from the rest 11:00 – All REALTORS® look the same to a consumer; it’s the REALTORS® story that makes them select who they feel is best 11:15 – A story that resonates with Jordan 11:21 – A lady in South Carolina creates videos in her car about neighborhoods, buyer tips, etc., and she get 50-60,000 views per video 11:54 – She has positioned herself as a helping hand and authority in the area; she knows what she’s talking about 12:15 – Advice from Jordan: What to ask a REALTOR® 12:24 – Ask what their specialty is – they should have one 13:45 – How to contact Jordan Twitter or email 3 Key Points Find ways to optimize your hours. Your story should set you apart from the rest. Ask what your REALTORS® specialty is; if they say they don’t have one, look elsewhere. Credits Audio Production by Chris Mottram Show Notes provided by Melissa Valder
Jordan Scheltgen, Founder at Cave Social, joins Rob Cressy to talk about leadership and learning lessons learned from his journey. Hustle porn (aka talking about how hard you are working) is something that is appears everywhere on social media, especially with entrepreneurs. Is this a good or bad thing? Why is it important to care more about your message than your likes? What can leaders do to get the most out of their team? We also talk about how Jocko Willink has had such a positive impact on both of our lives. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Jordan Scheltgen - Twitter: @CaveJordanS - Instagram: @cavejordan - Website: www.cavesocial.com Other Awesome Content: Have you ever wanted to create a podcast but didn’t know where to start? If so head to LaunchingPodcasts.com. I created a step-by-step course to help you easily launch a podcast. Check out the Bacon Sports Podcast Network where we mix together sports, business, and personal development with the goal of inspiring, educating, and entertaining. Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
With a couple weeks left until Christmas Denny is joined by long time friend Jordan Scheltgen. Jordan is a co-founder and managing Partner of Cave Social, a digital advertising agency that helps brands story tell online through social media and content marketing. The guys discuss the importance of content marketing, how to deal with impostor syndrome and using social media as a prospecting tool in any profession. //Jordan Scheltgen - Instagram: cavejordan, Podcast: "Mind Your Marketing" - https://itunes.apple.com/us/podcast/mind-your-marketing/id1274822524?mt=2&i=1000417051284 // Denny Dumas - Email: denny@gdrealestate.ca, Instagram: denny.dumas
Jordan Scheltgen is the co-founder and Managing Partner at CaveSocial, a marketing agency that he started during University and that now spans across 3 major North American cities. Originally from Surrey, BC, Jordan moved to Toronto for school and football. Through that experience, Jordan started a blog which would later become Cave Social the agency. Jordan joins us to share his story, how he got into business and marketing, he shares his keys to a great story, as well as how brands should approach telling stories, what it’s been like growing an agency model business across 3 major cities, and much more.
Jordan shares a story about defying the odds, surrounding yourself with like-minded/positive people and turning a dream into reality. Jordan is the Founder/Managing Partner of Cave Social. Jordan holds a bachelor's degree from the University of Toronto and heads up the Cave team. He's a data-driven marketer who is obsessed with everything technology. He specializes in SEO, and content marketing. He's also an avid writer and can be found contributing pieces around the web. https://twitter.com/cavejordans http://www.cavesocial.com/ http://cavesocial.com/mind-your-marketing/
Jordan started his advertising agency, Cave Social, in 2013. He has his own column for Inc Magazine on leadership called, Think Forward, and hosts the marketing show, In The Cave. Top 3 Value Bombs: 1. Use your content as a way to serve your audience. 2. Never have your business depend solely on one client. 3. Success does not happen overnight; GREAT things take time. Visit Jordan’s website - Cave Social Sponsors: Belay: Ready to hire a Virtual Assistant? The BELAY team will customize your experience by walking you through the entire VA selection and on-boarding process. To learn more - and to grab the top 25 things BELAY clients delegate to their VA’s - visit BelaySolutions.com/fire! OK State: The Oklahoma State Master’s in Entrepreneurship program is ideal for someone who wants to increase their career mobility or start their own business! To learn more text the word moreinfo to 77453.
Homesnap welcomes back Snapshot guest Jordan Scheltgen of Cave Social to talk about Instagram Stories, which is Instagram's answer to Snapshot. (Think disappearing content.) You'll learn: 1) Why someone would use Instagram Stories over Snapchat. 2) Why Instagram has the edge on natural discovery. 3) Whether Instagram will succeed as "Snapchat for grownups". 4) Why you need two types of Instagram feeds - and Snapchat too. 5) How to let your audience guide your content. 6) What to post!
We talk to Jordan Scheltgen of Cave Social about why LinkedIn is a smart place for real estate agents to invest time to build their brand and develop clients. You'll learn: 1. What needs to be in your LinkedIn profile. 2. How to differentiate your profile through a robust summary and LinkedIn Pulse. 3. Why it's better to be "an inch wide and a mile deep" on LinkedIn. 4. How to use LinkedIn Groups to your advantage. 5. Why you shouldn't treat LinkedIn like it's Facebook or Twitter. 6. Why you should recommend your clients on LinkedIn. 7. Why you should connect with everyone you meet on LinkedIn.