Mind Your Marketing covers all of the latest marketing news every week. We also talk about social updates and the hottest ads from the week that was. The show is hosted by Cave Social Founders Justin Kerby and Jordan Scheltgen. Listen to stay up to date on everything in the marketing world!
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The Mind Your Marketing podcast is an outstanding resource for anyone interested in the world of marketing. Each episode provides a wealth of knowledge and wisdom from founders and marketers, making it both informative and enjoyable to listen to. The host, Jordan, does a fantastic job curating his guests and asking them thought-provoking questions that lead to insightful discussions. Whether you're a beginner or an experienced marketer, this podcast guarantees that you'll gain something valuable from every episode.
One of the best aspects of this podcast is the range of topics covered. From digital marketing strategies to branding techniques, there is something for everyone. The guests that Jordan brings onto the show are experts in their respective fields and offer unique perspectives and insights. This diversity ensures that listeners will be exposed to a wide range of ideas and best practices, keeping the content fresh and engaging.
Another great aspect of Mind Your Marketing is the format of the episodes. They are concise yet packed with useful information, making it easy to fit into a busy schedule. Jordan's interviewing style is relaxed but focused, allowing guests to share their stories and expertise in a conversational manner. This makes for an enjoyable listening experience while still delivering actionable takeaways.
While it's challenging to find any major faults with this podcast, one minor downside may be its focus on marketing professionals. Some episodes may not resonate as strongly with individuals who are not directly involved in marketing roles. However, given the breadth of topics covered, there are still plenty of episodes that offer valuable insights applicable to any business or industry.
In conclusion, Mind Your Marketing is an invaluable resource for marketers at any stage in their careers. With its diverse range of topics and knowledgeable guests, this podcast offers practical advice and thought-provoking discussions that will inspire new ideas and approaches to marketing. Jordan's expertise as a host shines through each episode, creating an engaging listening experience for all marketers seeking to stay ahead in an ever-evolving industry.
How Wix Approaches B2B Influencer Marketing With Sarah Adam
See how you can use LinkedIn in 2025 and beyond to grow your business' bottom line.
Get the social system here: https://jordan.bz/social-system
Welcome to Mind Your Marketing, the channel that gives you marketing tips once a week. Commodity Content Trap Video: https://www.youtube.com/watch?v=BFmfPv3qdEIHire my agency: https://cavesocial.comSign up for Metric Cool (Affiliate link): https://f.mtr.cool/APRTCL
How to come up with content ideas for social media.Hire my agency: https://www.cavesocial.comGet the Social System: https://cavesocial.notion.site/Social-System-1-0-b048dfa7b89644c4a145c8ab8fc0c305?pvs=74Chapters ------------00:00 Intro00:22 Set the context00:58 Spark curiosity01:45 Packaging 02:35 Content quality03:00 Different POVs04:24 How to get shares
Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Get the Social System 1.0 for free: https://jordan.bz/social-systemHire our agency here: https://www.cavesocial.comChapters----00:00 Intro00:36 Why creative block happens01:52 Creativity doesn't clock in/out for work02:50 The power of deadlines03:34 Building a content system 04:42 Getting over the fear of judgement
Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Hire our agency here: https://www.cavesocial.com
How to Create a Marketing Avatar (and Why You Need One)
Today, I'm tackling a big myth in social media marketing: that you need multiple posts to tell a story. Truth is, your audience doesn't have time or patience to follow every episode of a drawn-out narrative. They want a complete story in one watch, scroll, or post. Let's talk about how to give it to them.
See the exact playbook all platforms use to attract users and monetize.Chapters00:00 Intro00:39 Phase 1: Honeymoon Phase01:32 Phase 2: Engagement Cliff02:15 Phase 3: Pay to Play
Looking at hiring for social media? Today's video goes through the options you have, and how best to hire. Chapters: 00:00 - Intro 00:13 In-House 03:18 Freelancers 04:34 Agencies
How to Calculate the ROI of Social Media
Rise of the micro trend. ----------- 00:00 Intro 01:03 Trends Today vs. Pre-Internet Trends 02:25 Psychological Reasons for Trends 03:54 5 Phases of Every Trend 05:21 Should Businesses Participate?
Here's the strategy I'm taking for my channel this year.
See what changes I'm making in 2025 to my content, and see how you can do the same. More Resources ↓ My Agency: https://www.cavesocial.com Chapters---------------- 00:00 Intro 01:43 Why the change? 03:06 Mistakes I made with picking a niche 04:20 Advantages of narrowing the channel's focus 05:24 Why familiarity matters 07:22 The strategy I'm rolling out
Jordan describes how to grow your B2B brand on social media. More Resources ↓ Bites & Bangers Video: https://www.youtube.com/watch?v=adZd3koA6v4 My Agency: https://www.cavesocial.com Chapters--------------- 00:00 Intro 01:13 Stop pitching webinars 02:32 Have more fun 03:47 Founder Following Content 04:41 Balance Bites & Bangers 05:10 Embrace the Grey Area 06:10 Invest in Your Team
See social media ideas for December 2024! Chapters--------------- 00:22 Intro 00:57 NOT going to create: SUPER SPECIFIC TREND CONTENT 02:51 NOT going to create: HOLIDAY POST 03:27 GOING to create: SUMMING UP THE YEAR 04:27 GOING to create: A COUPLE POSTS FOR JANUARY
Use these 10 tactics to grow your accounts on social media. These are some of the little 'hacks' that you can deploy across your content to help with distribution, watch time, and overall brand recall.
Are you looking to start your own creative business and don't know where to start? Should you become a freelancer? Or maybe go with a full-blown agency?Today, Jordan breaks down the pros and cons of each business model and gives his verdict on which you should pursue. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Jordan breaks down why CMOs are frustrated with social media, and how you can fix this with your CMO.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Are you a social media manager who is looking to get more clients? In this episode, Jordan goes through how you can find new clients for your social media business.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Originally from the video and blog: https://cavesocial.com/social-media-content-ideas-septemberJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
These 5 macro trends on social media are what marketers should pay attention to as they build their social media strategies.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Are you hiring a social media agency? If so, you'll want to look for these red flags.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Follow these tips to get real followers to your account in 2024. These are the gimmick-free, real tips you can use to grow.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Learn how your brand can avoid the Commodity Content Trap with your social media. Jordan breaks down exactly what the trap is, how to avoid it, and what steps you can take to produce a great social media strategy.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
In this episode, we bring on experienced marketing executive, Julia Fitzgerald, to talk about how mid-size brands can manage growing pains inside the marketing department.Subscribe to the Midsize Agency Match Ups Newsletter here: https://www.linkedin.com/newsletters/midsize-agency-match-ups-7196194591841132545/Get the MIDSIZE book here:https://www.amazon.com/dp/B0BGJS24CN?ref_=pe_3052080_276849420Julia's LinkedIn: https://www.linkedin.com/in/julia-c-fitzgerald/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Take this 10-step process and create a social media plan for your business. Content Pillars for Your Business: https://www.youtube.com/watch?v=r-TRWSW1xPQJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
In this episode, we look at how you can use content pillars as the foundation of your social media plan.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Today we sit with Zhe Scott, The SEO Queen, to talk about all things SEO. Zhe brings a decade-plus of experience in SEO to the show. Enjoy!Check The SEO Queen here: https://www.seoqueen.com/The Algorithm Magazine: https://thealgorithmmagazine.com/Zhe's LinkedIn: https://www.linkedin.com/in/theseoqueen/Zhe's X: https://twitter.com/theseoqueenJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Hear Jordan break down the top 5 reasons that agency and client relationships turn sour. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
If you want to increase your UGC output or learn how to find creators for your brand then this video is for you. After hiring roughly 300 UGC creators for brand projects, here are the tips and tricks you can use in your business to have success with UGC. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Today, Jordan goes over how many platforms you should be on, how to evaluate competitors and how you can use a system to make sure your content calendar is full. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Today we look at the Doorman Fallacy and how it ties back to the social media world. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
In this episode, Jordan looks at how you should weigh the importance of the algorithm versus your creativity. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Christina Garnett, founder of Pocket CCO, joins the show to talk about how brands can craft better customer experiences from top to bottom. Alongside this, Jordan and Christina examine the second-order effects of layoffs on customers.Check Pocket CCO here: https://www.pocketcco.com/Christina's LinkedIn: https://www.linkedin.com/in/christinamgarnett/Christina's X: https://twitter.com/ThatChristinaGJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Tas Bober, B2B marketer and consultant joins the show to talk about her transition from in-house to starting her own consultancy. She specializes in landing pages and helps companies understand the value of a great landing-page strategy.Check Delphinium Solutions here: https://delphiniumsolutions.com/Tas' LinkedIn: https://www.linkedin.com/in/tasbober/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
We bring marketing leader, Sam Kuehnle, on to the show to talk about how he has built his marketing team. Along with that, Sam talks about how his team held their first marketing hackathon, and how it pushed some great ideas to the forefront of his team's mind and output. Check Loxo here: https://loxo.co/Sam's LinkedIn: https://www.linkedin.com/in/samkuehnle/Check Becoming a hiring machine Podcast here: https://podcasts.apple.com/us/podcast/becoming-a-hiring-machine/id1695496354Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Sugarpunch Marketing founder, Shanté Gorman, joins the show to talk about what to do/not to do as you start your own Social Media Marketing agency. She is an agency owner, creator, and podcast host. Hear her story today.Check Sugarpunch Marketing here: https://sugarpunchmarketing.com/Shanté's LinkedIn: https://www.linkedin.com/in/shantegorman/Shanté's Instagram: https://www.instagram.com/sugarpunchmarketingJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Founder of Clark Media, Tommy Clark, joins the show to talk all things B2B marketing. Tommy started his career at Triplewhale before jumping into the agency waters. He also runs the popular marketing newsletter, Social Files.Subscribe to Social Files here: https://www.readsocialfiles.com/subscribeTommy's LinkedIn: https://www.linkedin.com/in/tclarkmedia/Tommy's X: https://twitter.com/tclarkmediaJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Pritesh Vora, VP of Marketing and Growth at Sprinto, joins the show to talk about his three-pronged strategy for growing a B2B company. Pritesh has worked all over the world and brings a lot of experience to the show. Check Sprinto here: https://sprinto.com/Pritesh's LinkedIn: https://www.linkedin.com/in/thevora/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
In this solo episode, Jordan talks about shifting the perspective of your executives from seeing the marketing department as a cost center to a profit center. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Creative consultant and agency owner, Kevin Rapp, joins the show to talk about his journey building a personal brand on LinkedIn. Kevin talks on how to be your authentic self, without selling your soul on LinkedIn. Kevin's LinkedIn: https://www.linkedin.com/in/kevin-rapp-consulting/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
We have the CMO of SocketLabs, Lauren Meyer, join the show to talk about how to empower communities. Lauren and her team help uplift email marketers, so we dig into the tactics they use at Socketlabs to do this. SocketLabs site: https://www.socketlabs.com/Lauren's LinkedIn: https://www.linkedin.com/in/lauren-meyer-emailgeek/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
We have Sean Matson, former Navy SEAL team Platoon Commander, on the show to discuss his transition from the Teams to entrepreneurship. Sean's the cofounder of two brands (Matbock + CardoMax), and takes principles he learned in the Navy and applies them to his business.Check Matbox here: https://www.matbock.com/Check CardoMax here: https://www.cardomax.com/Sean's LinkedIn: https://www.linkedin.com/in/sean-matson/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
We bring on Blue Light Media agency cofounder Mikhail Alfon, to talk about how his journey as an agency owner. We get into the current status of marketing, creative and how important it is to have a creative outlet outside of work.Check Blue Light Media here: https://www.bluelight.media/Mikhail's LinkedIn: https://www.linkedin.com/in/mikhailalfon/Mikhail's X: https://twitter.com/miqkJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
We bring Chi Thukral on the show today to talk about how brands can execute social media campaigns. Chi, works on the social media team at Hubspot and runs her own agency. In this episode we get into how she thinks about brands and trending content, memes, and brands growing on social. Chi's Linkedin: https://www.linkedin.com/in/chithukral/Chi's X: https://twitter.com/ChiThukralJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
In this episode we sit with Dennis Behrman, VP of Marketing at One Model, to talk about his 25-year career in marketing and the lessons he's learned along the way. We specifically get into how he approaches, runs, and validates marketing experiments.Check One Model here: https://www.onemodel.co/Dennis' LinkedIn: https://www.linkedin.com/in/dennisbehrman/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.com
Filip Luneski, VP of Marketing at Lucid Green, joins the show to talk about the hurdles that the cannabis industry is going over. Filip brings experience from alcohol companies on a global scale, and takes that experience forward into his role with Lucid Green.Check Lucid Green here: https://www.lucidgreen.io/Filip's LinkedIn: https://www.linkedin.com/in/filip-luneski-33419b7/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.com
We have 20-year friends, Lauren Berger and Marla Felton, who join us to talk about how they integrate their friendship and working lives together. Hear their story, and how they are building a cookie company centered around community and wellness. Get REAL Cookies here: https://realcookiesco.com/REAL Cookies Instagram: https://www.instagram.com/realcookiesco/Marla's LinkedIn: https://www.linkedin.com/in/marla-felton/Lauren's LinkedIn: https://www.linkedin.com/in/lauren-berger-37494a71/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.com
David Vogelpohl, CMO of Fastspring, joins the show to talk about his first year in the CMO position. He breaks down his lessons along the way of his journey, and what you can take to help you grow in your marketing career. Check Fastspring here: https://fastspring.com/David's LinkedIn: https://www.linkedin.com/in/davidvogelpohl/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.com
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