Podcasts about conversation marketing

Want to know how Two-Brain's conversation marketing funnel works?You're in it.In this episode, Chris Cooper walks you through a four-step process for setting up a killer conversation marketing plan at your gym. Remember: Conversations bridge the gap between advertising and sales. Advertising gets a prospective client's attention, and the sales process secures the money and the membership. But if you focus on the period between attention and sales, you'll earn trust through conversations, and you'll close more sales faster.You can use Coop's strategies to grow your client base but also to keep current members longer because conversations preserve relationships. You can even use it to bring back departed clients: Conversations rekindle relationships.In short, if you want to grow your gym business, start more conversations.LinksBook a CallGym Owners United1:59 - What is conversation marketing?3:01 - Start a conversation and listen6:19 - The invitation7:00 - The sign-up8:29 - Retention and reactivation

Welcome to the TOEFL with Andrea podcast where I help you earn your dream score. Today's lesson, like every Monday, focuses on the listening section of the test, and today you'll listen to audio about "Conversation: Marketing Case Study".I really think you're going to enjoy this lesson, but I wouldn't be a good TOEFL guide if I didn't tell you about my free TOEFL assessment you can find at StudyWithAndrea.com/TOEFL. These 10 simple questions will help you identify if you're confident heading into the exam.Happy learning, AndreaSupport the show

“Hey, Coop, can you tell me how your lead-nurture process works at Two-Brain?” This question prompted Chris Cooper to pull back the curtain and explain exactly how he built his business through conversations. You can use the same process to build your gym, too.Listen as Chris lays out four simple steps to using conversations to get more gym clients. Bonus: You can use a similar approach to increase your retention and re-engage departed members.Chris used content marketing to build the largest gym-mentorship business in the word, and all his secrets are on display for you. Listen, learn, then start the conversations that will grow your business.LinksGrowth ProgramTinker Program2:53 - Bridging the gap between awareness and commitment in 4 steps6:30 - Bob Burg's 10 conversation starters10:14 - Conversations that increase retention11:20 - Reacquiring departed clients12:59 - The Authority Ladder

We've all seen chatbots on the bottom right. If we engage with them, sometimes they work pretty well and other times…well, not so much. The New York Times recently wrote an article on chatbots where they described trying and failing to find a solution with a chat bot as a “spiral of misery”.But we also know that chatbots can be super effective (just ask WebsiteClosers.com clients). So how can we use chat bots effectively?Joe Bush is the CEO of The Chat Shop, which harnesses the power of conversation and defines the nature of every visitor's online journey.Deal Closers is hosted by Izach Porter and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.

From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc.) In this episode, we chat with Emily Kramer, the co-founder at MKT1. Among the many subjects we touch upon, we discuss the fine line between free being "too good" or "useless," how looking at category leaders for inspiration may not be the best for early-stage startups, her transition from operator to consultant, and much more. Emily's time in Asana back in 2013. (1:00) Features vs. Benefits. (3:50) Asana going upmarket. (7:10) Free to paid, packaging, and the importance of triggers. (9:00) The fine line between free being "too good" or "useless" (11:10) The relationship between marketing and product. (13:30) Emily's experience at Carta (17:00) Her transition from operator to angel consultant. (24:03) Her newsletter and her writing process. (32:50) Top 5 marketing pet peeves. (35:18) Brand vs. Performance Marketing. (37:40) Are there any definitions in the marketing space that bother you? Drop it in the comments. --- Send in a voice message: https://anchor.fm/42-agency/message

Mark Kilens is the VP of Content and Community at Drift where he oversees content, creative projects, events, teams, and much more. He also oversees the Drift community and Drift Insider–which has about 45,000 members today–as well as their two biggest events, Rev Growth and Hyper Growth. In this episode, Alan and Mark break down Drift's 2021 State of Conversational Marketing report. They also talk about what conversational marketing is, how Drift approaches it, and how marketers need to think about conversation as they build their marketing and sales enablement functions. Later in the interview, Alan and Mark discuss how Drift is a unique brand and also how Mark sees content service and education actually helping to drive their marketing efforts. Listen to the full conversation to hear more about how to implement a holistic conversational strategy for marketing and sales. What's part of the secret sauce? The buyer should be at the center of everything you do. In this episode, you'll learn: The state of conversational marketing The importance of focusing on the buyer How to use AI efficiently in your sales journey Key Highlights [01:38] Mark invented a snow-making machine [04:11] Mark's path to becoming VP of Content and Community [07:09] The State of Conversation Marketing report [09:36] The need to use digital marketing tools and techniques [13:00] Why you should keep the buyer at the center [17:14] What marketing looks like in the conversational commerce [21:00] Showing your personality through AI [24:41] Why Drift cares about investing in content [28:12] How content education plays into the lifecycle of a customer [32:21] An experience that makes Mark who he is today [34:21] Mark's advice to his younger self [35:37] What marketers should be learning more about [39:50] The brands and organizations Mark follows [41:24] The biggest threat and opportunity for marketers Resources Mentioned: Mark Kilens Drift HKD Snowmakers 2021 State of Conversational Marketing Report Adobe case study using Drift David Cancel, CEO of Drift on Marketing Today Dave Gerhardt, CMO of Drift, Interview on Marketing Today when at Privy RevGrowth Virtual Summit Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/markkilens/ https://twitter.com/MarkKilens https://twitter.com/drift Connect with Marketing Today and Alan Hart: http://twitter.com/abharthttps://www.linkedin.com/in/alanhart http://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

In the episode, we chat with Tara Robertson, Demand Generation Manager at Chili Piper, about attribution and how complex it has become. We also discuss how jumping into the new marketing trends and getting over the gated content accessible via email is crucial for companies today. Attribution - and how tracking everything may not be possible (and why that is not necessarily bad). How to qualify leads (and why lead scoring is not always the right way to go). What to do with all of the leads that interact with your product but are not ready to buy. Why does talking to people who do not have high intent make sense for demand generation? Should SDRs be part of the sales of the marketing team? Market saturation and branding vs. building up the funnel? The marketing bubble and why marketers need to go outside the bubble to focus on their product. --- Send in a voice message: https://anchor.fm/42-agency/message

The quantity of your followers and potential buyers is way less important than the quality of them. That's why it's so important to have conversations, cultivate the people who are paying attention to you, and support them in any way possible. This practice will allow you to make great sales even with small audiences. Today, Jill illustrates this idea with the concept of Conversation Marketing. “If you are a wellness professional of some sort, chances are you have dozens of people that you're connecting with right now that already need help in that realm.” – Jill Coleman Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.  Episode Resources Get on the waitlist for Fitness Business Accelerator (FBA): https://jillfitfree.com/fba-waitlist/ You May Also Like Fit Biz U 141: What Does ‘Scaling a Business' Mean to You? Fit Biz U 133: 7 Ways to Expand Your Reach to New Audiences Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

How do you stay top of mind for your clients, and how can you impact and increase sales as the pandemic ends? The post Community Conversation: Marketing appeared first on Studio 809 Podcasts.

How do you stay top of mind for your clients, and how can you impact and increase sales as the pandemic ends? The post Community Conversation: Marketing appeared first on Studio 809 Podcasts.

We're counting down to June 16. That's when interisland travel restrictions will be relaxed and Hawaii moves one step closer to reopening transpacific flights.

Keven and Jofre and joined together again. We did a bit check in on how is life and work. --- Support this podcast: https://anchor.fm/the-rdr-show/support

With digital marketing, it’s easy to get caught up in the metrics - the number of website visitors or number of leads generated. Instead, building material manufacturers need to switch their focus from metrics to relationships. In this week's episode we talk about conversation marketing, what it is, and why manufacturers should utilize this tactic to drive sales.

David talks with Kevin Lund, author of the book Conversation Marketing, How to Be Relevant and Engage Your Customer by Talking Human, about the language of wine marketing and selling directly to consumers. Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new Read More The post Episode #492 – Conversation Marketing with Kevin Lund appeared first on .

We get a first impression of someone in under 30 seconds, so what are the implications for your brand through screens, retail stores or press articles? Kevin Lund, author of Conversation Marketing and CEO of T3 Custom goes beyond lame sound bites and lays out specifics. Like a face-to-face encounter, each of your channels is a potential handshake moment, but you're lucky if you get 3 seconds. I ask Kevin to simplify how we can break through with content and what "human" content looks like. For 18 years, companies like TD Ameritrade, HSBC, Forbes, Nasdaq, and BlackRock have used Kevin to develop content-marketing solutions to reach people in a way that resonates. And that's what his book is all about. We discuss how to be relevant and engage customers by speaking human. Competing on price is for suckers. We discuss why being vulnerable makes your brand human and how to meet customers where they are by being authentic and transparent. No surprise to listeners, listening is key and Lund breaks down some great strategies.

With the help of chatbots, companies are creating great experiences for visitors to their website. The rise of Conversation Marketing shouldn't be ignored by anyone responsible for driving results through digital channels. Jon and Nicole talk about the progression, usefulness, and future of chatbots in the digital world on this episode of 'Shape the Conversation'.

In past decades, David Cancel would have been known as a "Guru" or "Swami", but now, for lack of a better term, let's call him a "Thought Leader" ... even though that term doesn't even do justice. David is the real deal on many levels. He has undeniable street credentials from a business perspective, is a great conversationalist and deep thinker, has a huge platform of followers, and uses his growing dominance as a force for good in our world. This is a guy you need to know about. This episode is not just about Sales Development or Conversation Marketing (which he's pioneering at Drift) but also about applying timeless principles to improving every area of your life. Also, if you haven't checked out his podcast Seeking Wisdom with the famous Dave Gerhardt, subscribe to that one today. The title says it all, and the Daves will guide you on the path.Check out his interview on this weeks' The Sales Development Podcast! Episode brought to you by our good friends at @discoverorg check out discoverorg.com/sdr for more information. I have a few Early Bird Tickets left for The Sales Development Conference on August 30th, 2018 ... grab yours here. Agenda coming soon! tenbound.com/conference

Trevor Mauch is a master at helping small businesses attract new customers online. He joins us today to talk about how to generate more leads, and more importantly, gives detailed steps as to how to 'enter the conversation' that your prospective customers are already having online. Trevor shares some amazing, action oriented info in this episode, so don't miss it! Do you want to be a real estate investor but need step-by-step guidance to help get you started? The Investor Machine is a 90-day program with training, weekly tasks, bi-weekly group calls, and more! Schedule a free call to discuss your goals today!

Trevor Mauch is a master at helping small businesses attract new customers online. He joins us today to talk about how to generate more leads, and more importantly, gives detailed steps as to how to 'enter the conversation' that your prospective customers are already having online. Trevor shares some amazing, action oriented info in this episode, so don't miss it! Do you want to be a real estate investor but need step-by-step guidance to help get you started? The Investor Machine is a 90-day program with training, weekly tasks, bi-weekly group calls, and more! Schedule a free call to discuss your goals today!

In part two of my interview with Todd Forsythe, Vice President of Conversation Marketing at EMC we get more insights into their social business journey anchored in advocacy. In this interview, we explore their strategy to harness the influence of employees using the Jive Software community and collaboration platform. Download the full case study here.  Tune into the video version of the Social Business Engine show on YouTube. To your social business success!  Bernie Borges Find and Convert

This episode of Social Business Engine is part one of my interview with Todd Forsythe, V.P. of Conversation Marketing at EMC. You'll learn how the EMC Community Network (ECN), powered by Jive Software, provides a single destination for customers, partners and employees to collaborate on best practices, seek product support and download software. You'll get an inside look at how EMC has exploded the community to more than 250,000 and generated significant, measurable outcome by turning loyal customers into brand advocates. Download the case study for more insights summarized below.   Learn how EMC has: Exploded the community to more than 250,000 Increased content downloads by 50% Increased video consumption by 200% Boost online event participation from hundreds to more than 10,000 per event Saved $750,000 per year in launch costs Increased engagement 60% year over year Take a look behind the scenes to see how and why community members spend on average 240% more than non members