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The average big-group gym has 129 members—but some Two-Brain gyms are thriving with 300-700 clients.Today on “Run a Profitable Gym,” Chris Cooper breaks down what the Top 10 gyms for client headcount are doing differently. Coop explains how five critical systems allow these gyms to retain clients for over 24 months, deliver a consistently high-quality experience and attract new members month after month.He also shares real insights from the leaders on how they reactivated former clients and found the perfect balance of class size and pricing to maximize value.Key detail: These gyms don't need 300+ members to be profitable; every single one would be way into the black with just 150. That's your first target: 150 high-value members who stay for two years or more. After you hit that, you'll have a world-class business and can scale up if you want to.Tune in to hear how these elite gym owners grew their member counts with proven business fundamentals and mentorship—not gimmicks or discounts.LinksGym Owners UnitedBook a Call0:01 - Industry average client count1:36 - Gyms with the most clients2:46 - 5 things the Top 10 share5:42 - Quotes from the leaders11:25 - What the leaders don't do
North Carolina no longer has any particularly competitive Congressional districts, thanks to the new map passed this week at President Donald Trump's request. To get a better sense for how the new districts will play out in the courts and in next year's midterm landscape, WUNC's Colin Campbell spoke with Western Carolina University political scientist Chris Cooper. Cooper says odds aren't favorable for Democrats to pull off an upset victory in any of the GOP-leaning districts.
North Carolina Republicans on Wednesday approved new congressional maps in an effort to boost their chances of holding onto Congress in next year's midterm elections. It's the latest redistricting battle since President Trump pushed Texas to redraw its maps. Political scientist Chris Cooper explains the implications.And, a new study by the independent health research organization KFF found that health insurance premiums are up 6% from last year. That's more than double the inflation rate. Matthew Rae explains the price hike.Then, parts of the East Wing of the White House are being demolished as construction starts on President Trump's ballroom. The East Wing has historically been the home of the First Lady's offices. Author Kate Andersen Brower talks about the history of the space.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Feeling pressured to run a Black Friday deal at your gym? Don't do it.Your gym is a premium service provider, and it should compete on results and relationships, not price.In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper breaks down the dangers of discounting and explains why most gym owners who offer sales end up trapped in the “discount death spiral.”Black Friday deals attract the wrong clients and weaken your brand, and you have better ways to grow your gym during the holiday season.Coop shares simple, high-value alternatives, including running bring-a-friend events and adding bonus offers that don't undercut your pricing. Tune in to learn how to make this Black Friday your most profitable yet—without slashing your rates or cheapening your brand.LinksGym Owners UnitedBook a Call1:20 - Why not offer discounts?2:43 - 5 dangers of discounts7:26 - Focus on value instead8:07 - Run alternative promotions13:36 - Use the Prescriptive Model
Chris Cooper, Serenity Wealth Management SerenityWealthNow.comSee omnystudio.com/listener for privacy information.
9:05 – 9:22 (15mins) Chris Cooper, Serenity Wealth Management, In-Studio 9:25 – 9:37 (12mins) Weekly Feature: “FAKE NEWS!!” 9:41 – 9:56 (15mins) Donna Jackson CFACT.org @CFACT Fact Sheet: President Donald J. Trump Approves Ambler Road Project to Unlock Alaska’s Mineral Potential AND How China’s rare earth restrictions could disrupt the U.S. defense industry and reignite a trade warSee omnystudio.com/listener for privacy information.
If you try to scale your gym the wrong way, you might kill it.In this episode, Two-Brain founder and gym owner Chris Cooper shares how his first attempt at scaling nearly bankrupted his family. But you don't have to guess like he did.Today, Coop walks you through safe, profitable scaling using small-group and semi-private training.He explains the difference between the two services and how to transition existing clients into them, whether they're coming from one-on-one or big-group training. You'll also learn how to price small-group training correctly and connect members to fill sessions quickly. If you're looking for a tested method to grow your gym without burning out or going broke, tune in to hear the exact steps.LinksGym Owners UnitedBook a Call0:18 - Coop's big mistake3:10 - Going from PT to small groups8:13 - The data on small groups10:17 - Going from big to small groups13:22 - Advertising small group training
Hot off SINNERS last week, this week we're tackling a different kind of story about racial tensions in the south: independent filmmaker novelist John Sayles' neo-western mystery, LONE STAR from 1996!We're talking Sayles' career and how his fingerprints cover Hollywood from Roger Corman to ET the Extraterrestrial before diving into thoughts on the Alamo. And in our discussion of this film's themes and central mystery that deal with the grey areas of borders we all experience, we define once and for all what "politics in movies" means.The cast is all on fire, and we discuss how Chris Cooper plays subtext to the back walls, how we need to see more Elizabeth Peña & Joe Morton, how Kris Kristofferson is always scary, and how Matthew McConaughey has always been Daddy.Next time we're squeezing in something spooky just in time -- Tom Cruise goes southern gothic in INTERVIEW WITH THE VAMPIRE!
Phillip Slavin and Chase A Kiddy are joined by Chris Cooper (@wvlawgeek) to make picks for every Week 7 Big 12 college football game, including Colorado vs Iowa State, Texas Tech vs Kansas, Cincinnati vs UCF, and Arizona State at Utah. 00:00 - Intro 05:35 - Last Week's Results 09:09 - Oklahoma State vs Houston 15:31 - Cincinnati vs UCF 22:04 - Colorado vs Iowa State 28:58 - Kansas State vs TCU 34:33 - Texas Tech vs Kansas 38:48 - Arizona vs BYU 42:51 - Utah vs Arizona State 46:29 - Non Big 12 Find every show in the network at Ten12Network.com. Join the Ten12 Battle Bets League: https://www.battlebets.app/ten12 Leave us 5-stars and a review. Check out Chase's work at BetMGM https://sports.betmgm.com/en/blog/college-football/big-12-football-roundup-recap-bm06/ Support the Ten12 Network on Patreon. Join the Wide Right Natty Lite Discord: https://discord.gg/26qN3KrX Check out Sport Social. Subscribe to our YouTube Channel. Learn more about your ad choices. Visit podcastchoices.com/adchoices
October Sky was the 63rd-highest grossing movie of the year, just behind The 13th Warrior. Opening on February 19th with just shy of $6 million, it went on to gross $34.7 million worldwide on a $25 million budget. October Sky was adapted from the memoir Rocket Boys (an anagram of "October Sky") by NASA engineer Homer Hickman and directed by Joe Johnston, beautifully shot by journeyman cinematographer Fred Murphy with a score by Mark Isham it starred newcomer Jake Gyllenhaal, Chris Cooper, Lauren Dern, William Lee Scott, Chad Lindberg, Natalie Canderday, Chris Ellis, and in a really wonderful performance, American Pie's Sherminator himself, Chris Owen. A critical hit and modest commercial success, October Sky was largely forgotten by the time award season rolled around, and it is now a fondly if faintly remembered gem (as well as the breakout film for its young star!) This week, Julia and John welcome actor/writer Amanda Jane Stern from the podcast Don't Be Crazy to talk about her new film, Joe Johnston's aggressively earnest style, and boys and their rockets. Amanda is on Bluesky @amandajanestern.com
CrossFit changed the fitness industry forever—but with affiliate numbers declining, gym owners are asking, “What's next?”In this episode of “Run a Profitable Gym,” Chris Cooper digs into why affiliate numbers keep shrinking, where former CrossFit gyms are going and what gym owners can do right now to stay competitive.He explains how novelty-driven methods such as Hyrox are pulling attention and why the lack of clarity from CrossFit HQ has created uncertainty for affiliate owners.Coop lays out a solution for managing methods and giving clients what they want in confusing times: adopting the Prescriptive Model. Instead of just selling class packages, he shows you how to actually coach clients with tailored prescriptions that blend strength, aerobic and high-intensity training to get results. Done right, this approach improves retention, helps clients accomplish goals and ensures your gym thrives no matter what brand name is on the door.Tune in to learn how to implement the Prescriptive Model in your gym and build a business that wins—whether it is affiliated with CrossFit or not. LinksGym Owners UnitedBook a Call3:03 - Why affiliates leave CrossFit6:36 - Hyrox taking over competition9:09 - Who has the best classes?11:46 - Why ClassPass doesn't work13:57 - Solution: The Prescriptive Model
The key to steady gym growth and stronger retention? Turning your best members into your best recruiters.In this episode of “Run a Profitable Gym,” Chris Cooper explains how to use affinity marketing to strengthen your community, keep members longer and bring in more people just like your favorite clients.Passive referral programs rarely work, so Chris shows you how to actively connect your clients' families, coworkers and friends to your gym. He even provides an inside look at Two-Brain's Affinity Marketing Cheat Sheet, shows you exactly when to ask for referrals and explains how to start those conversations without making them feel awkward or transactional.Tune in to learn how to build a referral system that generates steady growth and improves retention at the same time.LinksGym Owners UnitedBook a Call1:18 - When to ask for a referral5:53 - Duplicating your best clients13:35 - The goal review conversation20:52 - Hosting group events24:35 - Affinity marketing highlights
In this episode of “Run a Profitable Gym,” Chris Cooper presents hard numbers and explains why the gap between 3% and 5% churn can be the difference between stability and collapse.He shares lessons from two decades of studying the science of retention, showing how most gyms don't fail because they need more leads but because they can't keep the people they already have.Coop explains why contracts aren't the answer, why chasing Facebook leads and six-week challenges can actually erode your community, and how gyms with 300+ members can get into trouble fast if they're bleeding members. Chris also breaks down the two key metrics every gym owner should track to boost retention and revenue—length of engagement (LEG) and average revenue per member (ARM)—and explains why retention is really just “sales over time.”Tune in for Coop's full retention playbook, then apply his tips to keep members longer, change more lives and build a profitable business that lasts.Join Coop's free retention workshop on Sept. 30 at noon Eastern in Gym Owners United (linked below). LinksGym Owners UnitedBook a Call0:19 - When clients stay longer7:10 - 3% versus 5% churn11:29 - A better retention metric13:11 - Onboarding and goal reviews17:24 - Keeping people for 2 years
Ready to find out how the top gyms in the world earn between $500 and $850 per member each month?Today on “Run a Profitable Gym,” Chris Cooper reveals the latest leaderboard for average revenue per member per month (ARM) and explains exactly how the Top 10 gym owners earned their spots. You'll hear about 10 proven tactics used by the leaders, including bundling services, offering semi-private training, selling with the Prescriptive Model and using simple billing changes to boost revenue.Coop also shares tips on referrals, pricing and niche specialization, and he explains why showing value is always more effective than cutting prices.Tune in for actionable strategies you can apply immediately to raise your ARM and build a more profitable, sustainable business.LinksGym Owners UnitedBook a Call1:51 - Increase rates, value and referrals2:51 - Add PT and niche down4:21 - Bundle high-value services6:31 - Sell with the Prescriptive Model7:03 - Strategic billing and location
9:05 – 9:22 (15mins) CHRIS COOPER, Serenity Wealth Management 9:25 – 9:37 (12mins) Larry Conners Weekly: "Mr. Conner's Neighborhood @LarryConnersUSASee omnystudio.com/listener for privacy information.
Gym growth is simple when you understand the only six metrics that really matter in fitness businesses.In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym:Average revenue per member (ARM)Length of engagement (LEG)Return on investment (ROI)Effective hourly rate (EHR)Net owner benefit (NOB)Client headcountUsing data from over 15,000 gym owners who contributed to Two-Brain's 2024 “State of the Industry” guide, Coop presents the industry averages for each metric so entrepreneurs know exactly where they stand in comparison.Then, he equips gym owners with specific tactics to improve each metric and explains why many gyms actually don't need more members to generate additional revenue. Plus, Coop dives deep into marketing with Two-Brain's four-funnel system: referrals, content, social media and paid ads. He even shares an exclusive preview of the clients-only worksheet Two-Brain gym owners use to audit marketing performance, and he provides actionable fixes for each funnel.Tune in to learn how to track and improve the critical numbers in your gym business.Want Coop's $100K checklist? Head to Gym Owners United using the link below and send him a DM.LinksGym Owners UnitedBook a Call2:14 - Average revenue per member (ARM)8:23 - Length of engagement (LEG)14:33 - Return on investment (ROI)21:48 - Effective hourly rate (EHR)27:14 - Net owner benefit (NOB)32:47 - Client headcount37:13 - Four marketing funnels45:13 - Auditing and fixing your funnels59:34 - Getting more leads
What's stopping your gym from growing?In this episode of "Run a Profitable Gym," Chris Cooper explains how gym owners accidentally limit their business growth and presents a four-level framework for leadership mastery.The progression moves from self-leadership (controlling your focus and energy) to team leadership (getting staff aligned without micromanaging), peer leadership (influencing equals without authority) and community leadership (expanding impact beyond your gym).The key insight: Before you can lead others effectively, you must first master yourself.Fix the owner, fix the business.LinksGym Owners UnitedBook a Call1:57 - Self-leadership6:45 - Team leadership10:30 - Peer leadership14:23 - Community leadership18:31 - How to grow as a leader
Overwhelmed by conflicting business advice? Cut through the noise with Chris Cooper's proven system for building wealth as a gym owner. In this episode of “Run a Profitable Gym,” Chris explains how to move beyond the passion-first mentality that keeps most fitness entrepreneurs stuck and broke.He breaks down his four-phase roadmap for gym-owner wealth: Founder, Farmer, Tinker and Chief. These phases show you what to focus on right now, what to ignore and how to move toward financial freedom.Coop also shares candid stories from his early years of gym ownership, including mopping floors personally and trapping his business in Founder Phase. Everything changed when he focused on fixing the foundation first, stopped trying to market a broken gym, and started doing the right things as a CEO and business owner.Now as the CEO of Two-Brain Business, Cooper has helped thousands of fellow gym owners fix their businesses, too. He's minted more than 60 millionaire gym owners, and hundreds more are earning over $100,000 per year.It's time to break free from day-to-day operations and start building wealth. Tune in to get the full blueprint.LinksGym Owners UnitedBook a Call1:28 - Why gym owners get stuck7:44 - Founder Phase10:51 - Farmer Phase14:34 - Tinker Phase19:36 - Chief Phase
Nicolas Cage playing twin brothers in the same film should have been a disaster, but in Adaptation (2002), it became one of his greatest performances. Charlie Kaufman's meta-masterpiece about writer's block, Hollywood compromise, and the agony of the creative process pushes Cage to deliver both the funniest and most heartbreaking roles of his career. Richard, Thorin, and Monte break down why Adaptation remains one of the smartest films ever made about art, obsession, and storytelling. From Kaufman's genius screenplay to Spike Jonze's direction and Chris Cooper's Oscar-winning supporting role, we unpack how this strange, self-referential film became a modern classic. Control Body Odor ANYWHERE with Mando and get 20% off + free shipping with promo code FOURPLAY at shopmando.com! Visit https://prizepicks.onelink.me/LME0/FOURPLAY and use code FOURPLAY and get $50 in lineups when you play your first $5 lineup!
In this episode of the Hollywood Godfather podcast, hosts Gianni and Jeanie cover a multitude of topics ranging from personal anecdotes to detailed recollections of the movie 'Seabiscuit'. They discuss the film's significance, its setting during the Great Depression, and how it portrays the resilience and growth of its characters played by Jeff Bridges, Toby McGuire, and Chris Cooper. Gianni shares his personal connection to his role and the real-life figure he portrayed in the movie. They also delve into their personal experiences with horse racing, touching on the challenges jockeys face and the unique world of racetracks. The episode wraps up with announcements of upcoming events and a teaser for the next episode focusing on the film 'Family Man'.
Many gym owners burn out because they reinvent everything daily. In this episode, Chris Cooper shows you how to systemize your gym without killing your creativity.He introduces the concept of “freedom within a framework”—the solution to decision fatigue, staff chaos and businesses that get stuck in the Founder Phase forever.Coop explains exactly where to systemize and where to be creative in each area of your business:MarketingSalesRetentionOperationsLeadershipYou'll also hear how Two-Brain Business mentors help fitness entrepreneurs build solid systems that support their gyms' growth without forcing a model or method. Stop starting from scratch every day and start building the stable, profitable gym you want to run.LinksGym Owners UnitedBook a Call0:19 - The problem and its solution4:41 - Marketing and sales systems9:26 - Retention and referral systems11:53 - Ops and leadership systems17:26 - Mentorship gives you freedom
In this episode of "Run a Profitable Gym," Chris Cooper reveals the monthly leaderboard for net owner benefit—what gym owners actually pocket from their businesses.The top-earning fitness entrepreneur takes home over $45,000 a month!So what are our elite gym owners doing that others aren't?The Top 10 includes gyms from Belgium, Norway, Canada and Hong Kong, proving location doesn't limit earning potential.The leaders also proved small gyms can dominate: One top earner has only 90 members, and another operates in just 1,400 square feet of space.Chris breaks down the two key factors behind high net owner benefit for gym owners: consistency in delivery and total business excellence.You'll also find out which business models are driving these impressive income stats. Some gym owners focus strictly on one-on-one coaching, while others use semi-private training or a combination of high-value services to increase revenue.Listen to learn about the marketing, sales, retention and staff-development systems that separate top-earning gym owners from those who are barely breaking even.LinksGym Owners UnitedBook a Call 1:58 - Top-earning gym owners revealed4:43 - Keys to high net owner benefit8:45 - Staff systems support growth10:53 - Models with the highest NOB15:56 - What all 10 have in common
Think you need 300+ members to run a profitable gym? The data says otherwise.In fact, the average gym can generate an extra $45,000 per year just by keeping the clients it already has for two extra months.In this episode of "Run a Profitable Gym," Chris Cooper cuts through the noise with hard numbers from the “State of the Industry” report—the most comprehensive data set in the fitness industry.He walks through the six metrics every gym owner needs to make smart business decisions:➡️ Average revenue per member (ARM)—earn more without adding clients.➡️ Length of engagement (LEG)—keep members longer.➡️ Net owner benefit (NOB)—your rewards as an entrepreneur.➡️ Return on investment (ROI)—which expenses allow you to increase revenue.➡️ Effective hourly rate (EHR)—are you a trainer or a CEO?➡️ Client headcount—the lives you are changing with fitness.Listen to hear all six metrics explained, then help build the next report by filling out the survey via the link below.Links"State of the Industry" SurveyGym Owners UnitedBook a Call 1:32 - Earn more per client3:10 - Keep clients longer6:17 - Take home more money7:57 - Increase return on investment11:11 - Earn more per hour
This week we are covering the meta-film by Spike Jonze and Charlie Kaufman, Adaptation. We cover everything from the early trouble Charlie Kaufman had with the scripts, and his decision to write himself into the story of "The Orchid Thief." After we cover the background and historiacla information, we get into the movie itself describing the plot and the scenes we liked the most. Finally, we each pair the film with another for a pair of double bills. Thank you so much for listening! Support us at Patreon at https://www.patreon.com/DoubleBillChill Created by Spike Alkire & Jake KelleyTheme Song by Breck McGoughFollow us on Instagram: @DoubleBillChillLetterboxd: FartsDomino44
“Get 500 members.” “Online coaching is dead.” “Don't raise your rates.” How much of the gym business advice flooding your social feeds is actually true?In this episode, Chris Cooper cuts through the BS with a crucial request for gym owners: Be part of Two-Brain's annual “State of the Industry” report.Every year, thousands of gyms worldwide contribute to the report, along with software platforms such as Wodify and Kilo, creating the largest fitness business data set in the world.The data is reviewed by an independent analyst and then published to help gym owners make informed decisions about pricing, staffing, marketing and more—one gym owner even saved $100,000 on a lease just by reading the report. The more gyms that participate, the clearer the picture becomes for every gym owner.Please take five to 10 minutes to fill out the survey via the link below. In return, you'll get immediate access to 19 of Two-Brain's best resources and an advance copy of this year's “State of the Industry” report delivered straight to your inbox.Don't just listen to the loudest voice you hear. Let's separate fact from fiction together. Links"State of the Industry" SurveyGym Owners UnitedBook a Call
Whatever kind of story you're writing, if you want a reader to stick with you all the way to the end, you've got to build tension! Believe it or not, The Bourne Identity is a terrific example to study - even for a love story or coming of age story. Get The Fundamentals of Storytelling today! Go to storynerd.ca/courses and use coupon code CANADA50, now through July 7, for 50% off. For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle.To learn to read like a writer, visit Melanie's website.
Tired of wearing every hat in your gym? AI can handle repetitive tasks so you can focus on the work only you can do. Today on “Run a Profitable Gym,” Chris Cooper explains how gym owners can use artificial intelligence to automate their businesses without losing the human touch that gyms need. He walks through the three-step process of systemize, optimize, automate—explaining that many gym owners fail to use AI successfully because they're trying to automate broken or undefined processes.Once solid systems have been optimized, gym owners can use AI for basic customer service, habits coaching, inventory management and similar tasks, which frees up their time for high-value work.Coop also shares specific tools Two-Brain gyms are already using, from Garmin Clipboard for tracking athlete data to ManyChat for nurturing leads.Check out the full episode to learn which tasks to automate first in your gym so you can start buying back your time. LinksGym Owners UnitedBook a Call 3:02 - AI for ops and systems8:05 - AI for inventory management15:21 - AI for habit-based coaching18:37 - AI for marketing & brand25:38 - Massive opportunity for gym owners29:39 - Culture, community & identity
What if one simple daily habit could help you grow your gym?In this episode of "Run a Profitable Gym," Chris Cooper invites you to join him in his Golden Hour—a daily routine that grew his gym and other businesses. This business-building hour is structured with the GOLDEN acronym:- Go to a place where you can focus.- Open your mind with a brain dump.- Lead with marketing reps.- Do your big projects.- End at the hour.- Next steps.Chris details each component and provides specific examples, from creating content on Monday to mining leads on Thursday.Tune in to see the exact process that's helped top Two-Brain gyms grow 32 times faster than the industry average.Then get your free copy of “The Golden Hour” by Aug. 8, 2025, via the link below—and use it to transform your business.Links"The Golden Hour"Gym Owners UnitedBook a Call 5:13 - Get the free book on Amazon6:11 - GOLDEN acronym breakdown12:21 - Big projects vs. marketing reps18:10 - Real wins from gym owners23:05 - Why gym owners need hope
Overwhelmed by business advice and the mountains of fix-your-gym resources?That's common, and overwhelm kills action. To help, Chris Cooper walks through six of his books for gym owners and helps you choose the one that will help you get big-time results today.
Big-ticket consulting is wobbling. McKinsey, Accenture, Deloitte, EY, KPMG—together they've announced tens of thousands of layoffs while clients feed generative-AI the questions they once paid armies of analysts to answer. In this episode, Chris Cooper unpacks the coming “consulting crash,” explains why AI has punctured the information moat, and predicts that only one in ten traditional consultants will survive.But advice-giving won't vanish. Instead, it splits:Mentors deliver high-level strategy—now super-charged by AI that runs instant market sims.Coaches drive execution—now backed by 24/7 GPT check-ins that break work into bite-sized actions.Using Two-Brain Business's own Simple Six Mentor GPT as a live example, Chris shows how solo experts can scale to a million-dollar practice without bloated overhead, while clients build skills faster than ever.Whether you're a consultant, coach, founder, or policymaker, this episode reveals how to pair human judgment with machine leverage in the new Augmentation Age.Key Takeaways / Timestamps0:00 – 3:15 Peter Thiel's “short consulting” quote3:15 – 10:30 Layoffs & margin squeeze: data from McKinsey, Accenture, etc.10:30 – 16:45 Why governments still hire consultants—and why that shrinks16:45 – 24:00 Mentorship vs. coaching vs. AI augmentation24:00 – 32:00 Live demo: Simple Six Mentor GPT at BusinessIsGood.com32:00 – 36:00 Action plan for founders & advisors in the Augmentation AgeConnect with Chris Cooper:Website - https://businessisgood.com/
This week we explore John Sayles's 1996 bordertown drama Lone Star, starring Chris Cooper, Matthew McConaughey, and Kris Kristofferson. Plus: Sam goes to the Emmys!LINKS:Trailer for Lone StarA Scene from Taste of CherryDooghSupport the show
Every month, Two-Brain founder Chris Cooper shares real gym data and actionable tips from top performers. In July 2025, it's all about marketing excellence.Today on “Run a Profitable Gym," Chris presents the leaderboards for three key marketing metrics that tell you if your sales funnel is leaky or locked down: Set rateShow rate Close rateInstead of just buying more ads, these Top 10 CEOs refined their systems so more leads booked appointments, more prospects showed up and more people committed to memberships.Six gyms made all three leaderboards, proving their marketing systems are A+.From logging 400+ monthly follow-ups to rehearsing every sales consultation, our leaders share their secrets. Chris reveals exactly how these world-class gyms filled their calendars with No Sweat Intros, nurtured leads so they actually walked through the door and closed sales using the Prescriptive Model.Tune in to for practical tactics you can use today to tighten your gym's marketing and sales processes.LinksGym Owners UnitedBook a Call 3:04 - Set rate leaderboard4:10 - Show rate leaderboard5:56 - Close rate leaderboard6:56 - What excellence in marketing means9:26 - Lead-nurture strategies12:33 - Product-market fit
Tired of watching small mistakes drain your gym's profits? Here's how to stop paying the “dumb tax” once and for all.In this episode of “Run a Profitable Gym,” Chris Cooper explains how seemingly small business mistakes compound into million-dollar losses over time. More importantly, he tells you how to stop making these gym-sinking errors.Coop presents three types of mistakes that destroy gym profitability:Compounding problems get worse over time. Example: hiring without proper training systems.Delaying problems punish you for procrastinating. Example: avoiding necessary price increases.Mounting problems are fueled by the increasing momentum of repeated errors. Example: dumping more members into a gym with a broken pricing model.Chris also gets brutally honest about his own expensive mistakes as a gym owner, and he calculates the real cost of inaction and poor systems so you can see how errors affect P&L statements.Tune in for the full breakdown and then take action before profit-killing mistakes put you on the path to bankruptcy.LinksGym Owners UnitedBook a Call 0:01 - Intro1:39 - Compounding problems7:59 - Delaying problems11:43 - Mounting problems14:58 - What's the cost of change?
Most gyms don't fail because of one big disaster. They fail because of small, repeated mistakes that drain money, energy and time until the owner burns out.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to spot and avoid common mistakes in your gym—in other words, how to stop paying the “dumb tax.”From undercharging to chasing the wrong metrics, Coop shares how he paid the dumb tax in his own gym and learned some tough lessons.He explains how to replace guesswork with clear data, build pricing and systems that work, and make decisions that increase revenue instead of eroding it.Ever feel like you're working harder and harder but never getting ahead? This episode will show you how to break the cycle and start building a sustainable, profitable gym. LinksGym Owners UnitedBook a Call 0:52 - What is the dumb tax?3:47 - Always chasing more clients4:34 - Undercharging and discounting6:18 - Confusing the model with the method8:09 - How to avoid the dumb tax
Early-stage founders live and die by cash-flow—payroll, rent, survival.But once your bills are covered, the game flips: growth depends on KASH—Knowledge, Attitude, Skills and Habits.In this episode Chris Cooper breaks down:Why cash is king in the Founder phase and how to keep it flowing.Knowledge: created only through action → reflection → adjustment (Jim Rohn quote).Attitude: balancing unshakable optimism with brutal facts (Stockdale Paradox) and daily mindset guards.Skills: how your “tax-proof” abilities must evolve from technician → manager → investor.Habits: Golden Hour, fitness, no-sugar/alcohol, game/practice/rest days—because CEOs are mental athletes.The shortcut: use today's cash to buy tomorrow's KASH—mentors, coaches, courses, health pros.Key line: “Your business grows at the speed of your KASH account.”Try the free Simple Six Mentor GPT at BusinessIsGood.com for an instant strategy + next action.Connect with Chris Cooper:Website - https://businessisgood.com/
EVERYTHING'S GOING TO BE GREAT in Theaters now!Director Jon S BairdWriter Steven RogersThe Smart family's life takes a dramatic turn when tragedy forces them to confront their oversized dreams, struggles with identity and chaotic regional theater life. As theater manager parents (Allison Janney and Bryan Cranston) work to support their two sons — a hunky football star (Jack Champion) and his flamboyant, theater-loving younger brother (Benjamin Evan Ainsworth) — unexpected circumstances compel them to move in with Janney's estranged brother (Chris Cooper). What begins as a temporary arrangement soon unravels years of familial tension, prompting each member to reevaluate their place in the world and in their relationships.Director Jon S. Baird orchestrates this warmly observant comedy-drama with a perfect balance of sharp humor and poignant family dynamics. The powerhouse cast delivers nuanced performances, with Janney and Cranston demonstrating once again why they are among the most versatile actors working today. Their chemistry grounds the film's journey through artistic ambition and life's unexpected detours, while Cooper adds layers of complexity as the long-estranged brother. Beyond its headline-grabbing ensemble, the film's tender exploration of how families navigate change and disappointment resonates with authenticity as these deeply human characters stumble toward reconciliation and renewal in this stirring celebration of life's messy beauty.—Jarod NeeceDirector Jon S. Baird ("Filth," "Stan & Ollie," "Babylon")Screenwriter Steven Rogers ("I Tonya," "P.S. I Love You," "Kate & Leopold," "Hope Floats," "Love the Coopers," "Stepmom")Guest:IMDb WebsiteMother, May I have a Kidney? - TribecaHost:Instagram:@MentorsontheMic@MichelleSimoneMillerTwitter:@MentorsontheMic@MichelleSimoneMFacebook page: https://www.facebook.com/mentorsonthemicWebsite: www.michellesimonemiller.com and www.mentorsonthemic.comYoutube:https://www.youtube.com/user/24mmichelleIf you like this episode, check out:Close Up with Casting Director Paul Schnee (Barden/Schnee casting: "Pitch Perfect," "Sisters," "Palm Royale," "Winter's Bone")TRIBECA: Patricia Arquette and Camila Morrone on the U.S. Premiere of "Gonzo Girl""Wicked," "The Gilded Age"
Stop wearing every hat in your gym. It's time to move from coach to owner.In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build businesses that run on systems. He walks you through the process of “climbing the value ladder,” aka buying back your time:- Identify the roles you fill.- Calculate the replacement cost for each role.- Write step-by-step instructions for each role.- Delegate roles from lowest to highest value.- Take time off to test the system.- Identify problems and upgrade instructions so they're perfect.Coop also explains how to coach and evaluate staff and why gym owners often mistake poor systems for “people problems.”Tune in for the full playbook, then apply it and put it to the test by finally taking some time off.LinksGym Owners UnitedBook a Call 0:48 - The steps to take time off2:57 - How Coop climbed the value ladder4:26 - Get the systems out of your head8:45 - Activate your staff11:52 - Is it a people or process problem?
In this episode, Chris Cooper shares a preview of his upcoming training session for gym owners: “How to Add $10K in PT Without Adding a Single Member.” During the live, interactive webinar, you'll learn how to sell PT confidently, prescribe it in Goal Review Sessions and No Sweat Intros, and set simple targets to quickly grow your revenue. Coop will also show you how to overcome common mindset barriers. For example, many of your members actually need one-on-one coaching to get better, faster results, and other members don't need PT but want it because they prefer convenience, attention and privacy.You don't have to chase new members to boost your gym's revenue. Find out exactly how to add $10K with personal training on July 8 at noon Eastern in Gym Owners United: http://gymownersunited.comLinksGym Owners UnitedBook a Call
North Carolina was rocked by a political earthquake this past week when its senior U.S. Senator, Republican Thom Tillis, broke with President Donald Trump and then announced that he will not seek reelection in 2026. Tillis's announcement – which came on the heels of his decision to oppose Trump's hugely controversial omnibus budget bill […]
Welcome back folks to the Mancave Movie Review, the podcast that reviews the good, the bad, and the ugly of movies for men and women. Thanks for joining us tonight for episode 362, where we talk about that great and fantastic movie, The Town. Starring another impressive list of actors including Ben Affleck, Jeremy Renner, Rebecca Hall, John Hamm, Titus Welliver, Blake Lively and Pete Possilwaite and Chris Cooper. Sit back and listen as Ken, Jeff, and Frank, yes, that Frank explain why it's great that Jon Hamm stopped teaching and went into acting. Thanks again for all the support over the years. We really appreciate you listening and downloading our podcast every two weeks. We are working our way through the recent technology upgrades and think we'll be ready for Phase 2 soon.
Welcome back to Morgan Hasn't Seen with Jeannine Brice & Morgan Robinson!!The first franchise tackled on the show for quite some time as Jeannine introduces Morgan to an extremely influential Action series that defined the genre in the new millennium, and everyone's favourite amnesiac CIA agent, JASON BOURNE!They start the series with the mystery of identity, a Europe-wide chase, and a transformation of the star image of Matt Damon with THE BOURNE IDENTITY (2002) co-starring Franka Potente, Brian Cox, Chris Cooper & Clive Owen!Our YouTube Channel for all our regular videos:https://www.youtube.com/channel/UCvACMX8jX1qQ5ClrGW53vowDonate:https://www.buymeacoffee.com/ItsAWonderful1Join our Patreon:https://www.patreon.com/ItsAWonderful1IT'S A WONDERFUL PODCAST STORE:https://www.teepublic.com/user/g9designSub to the feed and download now on all major podcast platforms and be sure to rate, review and SHARE AROUND!!Keep up with us on (X) Twitter:Podcast:https://twitter.com/ItsAWonderful1Morgan:https://twitter.com/Th3PurpleDonJeannine:https://twitter.com/JeannineDaBean_Keep being wonderful!!
In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income.These gyms have moved beyond the "group only" model to add high-value services such as personal training, small-group training and semi-private training. Some gyms are generating significant revenue with challenges and special events that include gamification to drive retention.Chris shares what the top performers have in common—such as strong client avatars, structured annual planning and a focus on delivering measurable results—and explains why mentorship is a key part of their stories.He also serves up quotes and tactical insights directly from gym owners who are generating $61,000-$114,000 per month.Aiming for a big revenue milestone? This episode will show you what's possible and help you start working toward your goal today.LinksGym Owners UnitedBook a Call 1:26 - Top 10 revenue leaderboard2:53 - What the Top 10 have in common8:06 - Tips from revenue leaders9:45 - Gamification and challenges15:42 - Success is possible
Director Joe Johnston, who worked in design and VFX for George Lucas and Steven Spielberg, is best known for effects-heavy family pics like Honey, I Shrunk the Kids, The Rocketeer, and Jumanji. But in 1999, he tried his hand at the “based on a true story” inspirational biopic genre, based on the early life of NASA engineer Homer Hickam, as told in Hickam's memoir Rocket Boys. Starring Jake Gyllenhaal, Chris Cooper, Chris Owen, and Laura Dern, the film tells the story of a coal miner's son who was inspired by the launch of Sputnik in 1957 to take up rocketry with a group of friends against his father's wishes. A critical and commercial success, the anagramically-titled October Sky sounds stellar. But over two decades later, does it still shoot for the moon, or is it a dud? For more geeky podcasts visit GonnaGeek.com You can find us on iTunes under ''Legends Podcast''. Please subscribe and give us a positive review. You can also follow us on Twitter @LegendsPodcast or even better, send us an e-mail: LegendsPodcastS@gmail.com You can write to Rum Daddy directly: rumdaddylegends@gmail.com You can find all our contact information here on the Network page of GonnaGeek.com Our complete archive is always available at www.legendspodcast.com, www.legendspodcast.libsyn.com Music: Title Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 https://creativecommons.org/licenses/by/4.0/
Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide. If you're chasing more leads but not seeing results, this training is for you.Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X.Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 at noon Eastern in Gym Owners United.LinksGym Owners UnitedBook a Call
If you're struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next:You're not alone.Coop explains how gym owners can turn things around and why “hope” isn't a feeling. It's a decision.Chris lays out the real reasons gyms fail and lists the key differences between those that thrive and those that shut down. Then he lists the exact first steps to take if you're losing money and offers a formula for creating hope.No gym should be left behind. This episode will show you how to move forward.And if you want to move forward at the greatest speed, get a coach. Mentorship gives gym owners the clarity, focus and accountability they need to transform struggling gyms into world-class businesses.LinksGym Owners UnitedBook a Call 0:18 - Why we leave no gyms behind3:10 - Defining success for owners & coaches6:51 - What separates those who get results8:12 - Creating hope with the GAP formula10:36 - What you can do right now
Knowledge won't grow your gym—action will.In this episode, Two-Brain founder Chris Cooper explains how to close the gap between learning and doing so you can move your business forward.For gym owners, the cost of inaction is high: wasted payroll, lost revenue, clogged marketing funnels and low retention. Chris has seen thousands of gym owners get stuck in a cycle of compounding mistakes—not because they lacked information but because they didn't have someone to help them sort through the info and figure out what to do "right now."The solution? Building a clear plan for your gym with an expert mentor who will tell you exactly what to do and hold you accountable for doing it.If you've been consuming videos, blogs and books without making progress in your business, tune in to find out what separates growing gyms from stagnant gyms.LinksGym Owners UnitedBook a Call 0:32 - The implementation gap1:31 - The cost of inaction3:54 - How mistakes compound4:49 - Value of an outside perspective7:38 - Why Chris still has mentors
In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members.Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, staffing and repeatable systems—instead of chasing shiny objects such as ad campaigns.Another commonality: boosting average revenue per member (ARM) rather than just adding a ton of cheap, new members. To accomplish this, many have added high-value options such as small group training, personal training and Hyrox programming.Chris also shares real quotes from these leaders, including one from an owner whose gym halved its ad spend while increasing front-end revenue.Tune in to hear tips from top gym owners for growing your client headcount without spending your hard-earned profit on advertising.LinksGym Owners UnitedBook a Call 0:01 - Intro1:42 - Gyms with the most clients3:05 - What they have in common4:53 - Quotes from the leaders9:43 - CrossFit gyms in Europe
What does it take to build a successful business from the ground up? In this episode, Chris Cooper joins Russ and Joey to share his inspiring journey from a struggling gym owner to a thriving entrepreneur. Chris discusses the pivotal moments that turned his business around, from realizing he needed mentorship to creating a path that allowed him to focus on growing his business and creating passive income. He dives deep into the importance of building a solid foundation with mentorship and systems, and how he uses his story to mentor other gym owners. Chris also explores the stages of business growth: Founder, Farmer, Tinker, and Chief, focusing on how entrepreneurs can scale their businesses and impact their communities.Top three things you will learn: -The power of mentorship-The four stages of business growth-How to build passive income About Our Guest:Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he's dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success. After starting Two-Brain Business in 2016, Chris grew the company into the largest gym mentorship company in the world. He is the author of dozens of ebooks and nine other books, including “Millionaire Gym Owner,” “Gym Owners Handbook,” “Start a Gym,” and “Two-Brain Business.”Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.The hosts may have a financial interest in the programs or services mentioned in this episode.Connect with Chris Cooper:-Website - https://wealthwithoutwallstreet.com/twobrainBook Your Free Passive Income Game Plan Session:-https://wealthwithoutwallstreet.com/freecallWant to raise millionaire kids? Watch how Sharran Srivatsaa — former Goldman Sachs banker turned entrepreneur and investor — is building a generational wealth system with his kids, step-by-step. -https://go.wealthwithoutwallstreet.com/millionaire-kidsMaster Passive Income Podcast:-https://masterpassiveincome.com/podcastTurn Active Income Into Passive Income:-https://wealthwithoutwallstreet.com/piosWealth Without Wall Street New Book:-https://wealthwithoutwallstreet.com/newbookJoin Our Next Inner Circle Live Event:-https://www.wealthwithoutwallstreet.com/live-Promo Code: PODCASTIBC Webinar:-
Oh my goodness it's Jason Bourne. That's right we're taking a look at all of the movies in the Jason Bourne-universe. Beginning with the Doug Liman directed Matt Damon starring action-espionage thriller The Bourne Identity. Set against a European backgrop and also featuring the likes of Franka Potente, Julia Stiles, Brian Cox, Clive Owen and Chris Cooper the story follows a man whom after beig dredged out of the ocean with no memory must follow a series of clues to discover the truth behind his past. And it turns out he's an assassin or whatever. Thanks for watching our Caravan Of Garbage reviewSUBSCRIBE HERE ►► http://goo.gl/pQ39jNHelp support the show and get early episodes ► https://bigsandwich.co/Patreon ► https://patreon.com/mrsundaymoviesJames' Twitter ► http://twitter.coQm/mrsundaymoviesMaso's Twitter ► http://twitter.com/wikipediabrownPatreon ► https://patreon.com/mrsundaymoviesT-Shirts/Merch ► https://www.teepublic.com/stores/mr-sunday-movies The Weekly Planet iTunes ► https://itunes.apple.com/us/podcast/the-weekly-planet/id718158767?mt=2&ign-mpt=uo%3D4 The Weekly Planet Direct Download ► https://play.acast.com/s/theweeklyplanetAmazon Affiliate Link ► https://amzn.to/2nc12P4 Hosted on Acast. See acast.com/privacy for more information.
