Podcast appearances and mentions of Chris Cooper

Send us Fan MailJoin the fight for independence and rally with the hosts as they prepare to review the sweeping Revolutionary War drama The Patriot, starring Mel Gibson, Heath Ledger, Jason Isaacs and directed by Roland Emmerich. Still celebrated more than two decades later, The Patriot endures for its emotional storytelling, standout performances, and its large-scale, unforgettable battle sequences that bring the era vividly to life. The hosts pair the film with The Martini Revolution cocktail. So let's march back onto the battlefields of the Revolutionary War and revisit one of cinema's most enduring tales of liberty, family, and perseverance.Be sure to listen, subscribe, and follow the show on Instagram and YouTube @the.gentlemenpodcast.

Grab your bookmarks, it's time to take cover as we unleash the Canon Fodder over the Star Wars galaxy of literature. Join Mark on Fantha Tracks Radios Canon Fodder as we welcome back the former editor of Star Wars Insider, Chris Cooper. It's been six years since Chris was last on the show, and we discuss the present, past and future of the saga, from The Mandalorian and Grogu to the end of Insider, great memories and what comes next on this very special episode of Canon Fodder. Remember to tune in to Good Morning Tatooine, LIVE Sunday evenings at 9.00pm UK, 4.00pm Eastern and 1.00pm Pacific on Facebook, YouTube, X and Twitch and check out our Fantha Tracks Radio Friday Night Rotation every Friday at 7.00pm UK for new episodes of The Fantha From Down Under, Planet Leia, Desert Planet Discs, Start Your Engines, Collecting Tracks, Canon Fodder and special episodes of Making Tracks, and every Tuesday at 7.00pm UK time for your weekly episode of Making Tracks. Subscribe and tune in to all of our shows at https://radio.fanthatracks.com And of course for all your Lucasfilm and Star Wars news 24/7, 365 days a year head on over to https://www.fanthatracks.com You can contact our shows and send in your listeners questions by emailing radio@fanthatracks.com or by leaving a comment on our social media feeds: https://www.instagram.com/fanthatracks https://www.facebook.com/FanthaTracks https://www.x.com/FanthaTracks https://www.threads.net/@FanthaTracks https://www.reddit.com/r/fanthatracks/ https://mastodon.social/@fanthatracks https://bsky.app/profile/fanthatracks.com https://www.pinterest.co.uk/fanthatracks/ https://fanthatracks.tumblr.com/ And be sure to check out our live streams and video content at: https://www.youtube.com/@FanthaTracksTV/ https://www.tiktok.com/@fanthatracks https://www.twitch.com/fanthatrackstv All of our links can be found at https://links.fanthatracks.com/

Paid ads have changed. Here's what gym owners need to know to make them work in 2026.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel. You build this funnel last because it's the one that amplifies everything else.John explains why the old ads playbook is dead—Meta's Andromeda update changed how ads are targeted and delivered—and what that means for gym owners. Chris and John share why gym owners need to know how to run their own ads and understand their ad math, rather than just outsource to an ad agency. They walk through exactly how to create an effective ad campaign and even deliver two clear action steps to help you get started: one for gym owners who have never run an ad, and one for gym owners who are already running them and want better results.This is episode 4 of 4 in the Marketing May series. If you missed the previous funnels, check them out via the links below.LinksThe Referral FunnelThe Social FunnelThe Content FunnelGym Owners UnitedBook a Call0:00 - Intro1:31 - Media buying is dead5:56 - The 5-1-30 post10:10 - How to generate content ideas15:40 - Campaign structure & tracking18:28 - Your action steps

No time to make content for your gym? Not anymore. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper walks you through the exact system he uses to turn one idea into a full week of content in 30 minutes with AI.Chris demos the entire workflow live, starting with a brain dump audio recording answering a question that came up naturally in his gym.Then he uploads the audio and transcript into Claude with a prompt that generates a week's worth of content:- A podcast script- A blog post- An email newsletter blurb- Five Instagram carousel slides- A YouTube description and thumbnailFor gym owners who want to go further, Chris also shows the AI stack he uses to create fully polished and edited video content for YouTube and short-form reels. After this episode, you'll have the system and  tools you need to create consistent content every week. LinksGym Owners UnitedBook a Call0:00 - Intro 4:17 - Brain dump & QuickCast  5:34 - Claude workflow 10:25 - Podcast distribution 18:27 - Descript AI video editor 26:12 - Reels with OpusClip

Chris Cooper has been publishing content since 1998. It got him fired from one job—but it also built all of his businesses.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper give gym owners a step-by-step content system that builds trust, brings in leads and keeps working long after you hit publish.Chris shares his personal content creation process: how he plans everything during his 25-minute drive to work and then spends another 10 minutes producing the content with AI. He also explains why AI search is changing the game, with 30 to 40% of your audience searching for your gym using tools like ChatGPT.The pair also share the four principles your content should follow to get results: local, helpful, shareable and authority-building.You'll see real examples of the kind of content that works and walk away with a clear starting point for your gym's content strategy. This is episode 3 of 4 in the Marketing May series. Next week: the paid ads funnel.If you missed the previous funnels, check them out via the links below. LinksThe Social FunnelThe Referral FunnelGym Owners UnitedBook a Call2:35 - Content vs. social media3:43 - The content playbook9:40 - Distributing content13:40 - Where AI comes in16:14 - Your action steps

Tune in to get the exact plan for what to post on social media to grow your gym.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members.They lay out the big three content types every gym owner should be posting: - Conversion content that moves prospects closer to buying.- Connection content that makes people like and trust you before they ever walk through the door.- Value content that helps your community solve real problems for free.They break down each type with examples from real gym owners, and they present tactical steps you can take to start creating better gym social content today.The pair also tackle one of the most underused tools in gym marketing: sell by chat (having real conversations with real people who interact with your social media).You'll walk away with a simple weekly posting strategy you can actually stick to.This is episode 2 of 4 in the Marketing May series. Next week: the content funnel.If you missed last week's episode on referrals, check it via the link below.LinksThe Referral FunnelGym Owners UnitedBook a Call0:37 - People buy from people2:17 - 3 types of content15:18 - Story strategy19:24 - Sell by chat (DM)22:31 - Your action steps

On this episode of Star Warsologies, we chat with Chris Cooper, editor of Star Wars Insider magazine. The final issue is out now! We send our beloved Star Wars Insider magazine off with a fond farewell discussion with editor Chris Cooper. Hear James and Melissa's origin stories in terms of their work for the magazine! Listen to us compliment each other on our favorite articles that the other has written! Learn more about Chris's work and fandom, and what he wants to do next. And then go pick up your copy of Star Wars Insider issue 237, the end of an era. Show Notes: Read Chris's writing in the Doctor Who universe! Learn more about Chris and his work in the Star Wars universe on his Wookieepedia page! Here's the starwars.com article James wrote and where he and Melissa met for the first time! Check out the list of Melissa's Insider bylines on Wookieepedia. Check out the list of James's Insider bylines on Wookieepedia. You can find the Donny and Marie Star Wars special on YouTube. You can order James's crossword puzzle book now! For a free puzzle, download the activity kit from Star Wars Reads! Subscribe to Star Warsologies on Apple, Spotify, or wherever you listen to podcasts. Did you miss an earlier episode? Catch up here! Follow us on BlueSky and Instagram or join our Facebook fan group! Star Warsologies is a podcast about science and other fields in a galaxy far, far away. Hosts James Floyd and Melissa Miller combine their love of storytelling in the franchise with their keen interest in all things academic.

Your best clients already know your next best clients. Here's how to find them. In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper kick off Marketing May with the most underused growth tool in the fitness business: referrals.Referrals are free, they get results faster than any ad campaign, and most gym owners are leaving them on the table every single day.John and Chris walk through the seed client exercise, a simple process to identify your best clients and find more people just like them. Chris shares three questions to ask seed clients over coffee to sharpen your offerings and open the door to referrals without feeling pushy, plus how to use goal reviews with all clients every 90 days to increase retention and referrals. The pair also lay out a full playbook for in-gym and out-of-gym events that bring non-members through your doors and turn them into paying clients.Subscribe and follow along all month. Every week in May, we're breaking down one of the four funnels you need to grow your gym. Next up: social media.LinksGym Owners UnitedBook a Call0:50 - Why referrals first?2:10 - Seed client exercise9:21 - Goal review process15:58 - Internal and external events21:05 - Your actions steps

Bruce Edwards just became CEO of CrossFit. Two-Brain founder Chris Cooper thinks it's the right call, and he has a very personal reason for saying so:Bruce fired him. Personally.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Chris for an unfiltered reaction to the April 28, 2026, appointment, following Don Faul's resignation in March.In 2018, when Bruce trimmed the CrossFit Media team, Chris learned everything he needed to know about the kind of leader Bruce is.“Bruce could have delegated the job. He didn't,” Chris said. “He picked up the phone himself and did the hard thing the right way—head-on, with clarity and respect.”Chris explains exactly why Bruce is the right person for this moment, from his time as CrossFit's COO during the brand's biggest growth phase to his experience as a CrossFit affiliate co-owner himself.He also traces Bruce's career since CrossFit—leading growth at In-Shape Health Clubs, barre3 and one of the largest Planet Fitness franchise groups in the country—and says that experience makes him even more qualified for the job.Chris opens up about why he quietly ended his own affiliation in 2022 after 14 years, what it would take to bring him back, and the three signs he'll be watching for in the next year to know whether the ship is actually turning around.Then Chris and John tackle the bigger questions: why affiliate counts keep declining, how Greg Glassman fits into this transition and what Bruce needs to do first to rebuild trust with the affiliate community.LinksGym Owners UnitedBook a Call0:55 - Why Chris left CrossFit in 20225:26 - Bruce's role in CrossFit's growth7:29 - Bruce's post-CrossFit career9:46 - Why affiliate counts keep declining 18:42 - What's sacred and what has to change27:48 - Chris' message to affiliates29:36 - How Greg Glassman fits in

How do the best gyms in the world scale to 300, 400 or even 450 clients without burning out or sacrificing quality?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper presents the leaderboard for client headcount in coaching gyms and reveals what separates these businesses from the ones stuck at 100-150 clients.The Top 10 gyms in Two-Brain have cracked the code: strong systems, outstanding coaching, community-first decisions and retention strategies that keep clients for years. To provide more insight, Chris shares quotes directly from the mentors who work with these gym owners to maximize results. Tune in to hear the exact tactics used by these world-class fitness entrepreneurs, such as adding high-value programs (Hyrox is a great one right now), running bring-a-friend events and asking for referrals during Goal Review Sessions.  LinksGym Owners UnitedBook a Call0:01 - Intro3:04 - The Top 104:09 - The leaders' strategies6:40 - Exactly what to do9:24 - Success vs. failure

Most entrepreneurs are giving themselves the wrong advice. Not because they're lazy, and not because they haven't read enough business books — but because the business advice industry doesn't sort itself by phase. So they end up doing the right things at the wrong time: hiring a fractional COO when they need ten new clients, building complicated org charts when they still can't take a weekend off, choosing typography when they should be making sales calls.In this episode, Chris Cooper walks through the four phases every entrepreneur moves through — and most get stuck in: Founder, Farmer, Tinker, and Chief.It's a preview of his rewritten book Founder, Farmer, Tinker, Chief — originally published in 2018 as Founder, Farmer, Tinker, Thief. The first three phases are sharper. The fourth is completely reimagined.You'll learn:Why building a business is a triathlon, not a marathon — and why the stroke that wins the swim will crash you on the bikeThe primary goal, the primary trap, and the exit signal for each of the four phasesWhy "Thief" became "Chief" in the rewrite — and what it really takes to build a movement instead of a companyThe six parts of a real movement — and why your competitor is never your villainA five-minute audit you can run on yourself this week to figure out which phase you're actually inThere's also a twist in this episode — one the audience doesn't see coming. Stay until the end.Listen, subscribe, and share with the entrepreneur who needs to hear it.

Get your free worksheet here: https://businessisgood.com/the-six-mindset-myths-quietly-killing-your-business/ After more than fifteen years of publishing daily and mentoring over 3,000 entrepreneurs, Chris Cooper has watched the game change completely. The old constraints — lack of information, lack of tools, lack of access to markets — are mostly gone. What's left is internal.In this episode of Business Is Good, Chris names the six specific beliefs he has watched, across thousands of entrepreneurs, quietly decide who grows and who stays stuck. These myths don't feel like limitations. They feel like wisdom — disguised as caution, humility, and responsibility. That's exactly what makes them so expensive.The six myths covered in this episode:"I need to learn more before I act.""If I raise my prices, I'll lose clients.""No one can do this as well as I can.""Wanting to make real money means something's wrong with me.""Growing my business means I'll never have a life.""I'll do it when things slow down."Each myth gets named, examined, and dismantled — with a real-world example showing what it costs and what changes when it breaks.This episode also introduces the Mindset Myth Buster — a free 15-minute worksheet that helps you identify which belief is running your business right now and commit to one specific action to break through it.The limiting factor in your business isn't the market, the economy, or your industry. It's the story you're telling yourself. This episode helps you change it.Free worksheet at businessisgood.com.Connect with Chris Cooper:Website - https://businessisgood.com/

Are you sleeping on Hyrox? That's a mistake.In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest thing in fitness right now: Hyrox.John, fresh off a race in Miami Beach, had nothing but praise for the event, and Chris Cooper suggests the races give your members a reason to keep training and way to find success and smiles outside the gym.The best part? Hyrox affiliation fees for gyms are low—about US$150 a month—so it's easy to get huge ROI, if you have a plan. No plan? No ROI. Solid plan? Huge ROI is possible.For example, one Two-Brain gym generates $12,500 a month in Hyrox revenue, and another added $100,000 in annual revenue just by setting up two Hyrox training sessions a week.Chris and John dig into the details to help you determine if a Hyrox program is right for your gym, even if you're a CrossFit affiliate. Newsflash: CrossFit gyms don't need to be scared of Hyrox; the program is complementary. Check out this discussion, and if you want to take the next step, "The Complete Guide to Hyrox Affiliation for Gym Owners" is available if you DM Chris Cooper through our Gym Owners United group, linked below.LinksGym Owners UnitedBook a Call0:29 - Why is Hyrox working?4:02 - The opportunity5:48 - Should CrossFit gyms be afraid?8:05 - How to get ROI15:48 - Marketing, selling, retaining

Is AI your ally or your enemy? On this episode of Business is Good, Chris Cooper makes the case that the answer is entirely up to you.Chris opens with a story that didn't get nearly enough attention: Anthropic — the company behind the AI model Claude — recently developed a tool called Claude Mythos Preview that found thousands of security vulnerabilities in every major operating system and web browser. Some of those flaws had gone undetected for nearly three decades. Rather than releasing the technology publicly, Anthropic quietly shared it with about 50 of the world's most critical companies — Amazon, Apple, Google, Microsoft, JPMorgan — through a program called Project Glasswing. The goal: fix the holes before bad actors find them. That's AI being used as a force for protection.Then Chris gets into why so many artists, writers, and editors are terrified — and why the recent collapse of a major book deal for horror novelist Mia Ballard is a story about deception, not technology. Her editor used AI without her knowledge, her publisher dropped her, and her career was left in ruins. The lesson isn't to avoid AI. The lesson is to own your process and be transparent about it.From there, Chris walks through exactly how he produces this podcast using AI: brain dumps into Claude, fact-checking that actually pushes back, plus audio editing, video clipping, social content, and graphics — saving roughly five hours per episode.The episode closes with a simple argument: AI bridges gaps. It removes the excuses. And curiosity is the only prerequisite.Topics: AI tools, small business productivity, content creation, Canadian entrepreneurship, technology adoptionConnect with Chris Cooper:Website - https://businessisgood.com/

Most entrepreneurs know they should be creating more content. What stops them isn't motivation — it's time, and the feeling that each piece requires starting from scratch.In this episode, Chris Cooper sits down and shows his exact AI content workflow, live and in real time. Starting from a blank screen, he walks through how he uses five AI tools in sequence to go from zero to a fully published content package — podcast, video, blog post, Instagram carousel, short-form clips — in under 20 minutes.Here's where to watch the video: https://youtu.be/xwPRU70r24EHere's the workflow:Perplexity handles the research. Give it your audience and your topic area, and it tells you exactly what to talk about — then writes the script for you.Claude takes that script and multiplies it. One script becomes Instagram captions, carousel slides, a WordPress draft, and a YouTube thumbnail. All from one prompt.Descript turns your raw recording into a polished video. Edit by deleting text. Remove filler words in one click. Fix your eye contact. Level your audio. Export to podcast and video simultaneously.Opus Clips watches your video, picks the best short-form moments, captions them, and posts them directly to social — while you're already working on the next thing.The result: eight to ten pieces of content from a single recording session. No graphic design skills required. No video editing experience required. No social media team required.If you're a Canadian entrepreneur who knows content matters but keeps running out of time to make it, this episode shows you exactly where to start.New episodes every Monday at businessisgood.com.Connect with Chris Cooper:Website - https://businessisgood.com/

In this episode, we catch up with a 2025 film we've been wanting to see. Ashley & Matt review The History of Sound.

11:05 - 11:22 (17 mins) Chris Cooper, with his son AJ - Serenity Wealth Management In-Studio!! SerenityWealthNow.com (a lot of Fun with Finance) April is Financial Literacy Month so it's all about education. I figure we can talk about financial lessons we can teach the next generation. AJ will be my guest on The #SerenityWealthNow Show this weekend. It's going to be a great episode covering all kinds of valuable information. Does the high school curriculum provide a foundation of financial education? Lessons you can learn from a tax return Making wise financial decisions regarding college education The value of investing early 11:25 – 11:37 (17mins) Feature: “CHAT BOX 11:41 – 11:56 (15mins) Tony Short-Owner Shorty's Diner 12004 Lackland St. Louis, MO 63146 Shorty's Diner.com See omnystudio.com/listener for privacy information.

11:05 - 11:22 (17 mins) Chris Cooper, with his son AJ - Serenity Wealth Management In-Studio!! SerenityWealthNow.com (a lot of Fun with Finance) April is Financial Literacy Month so it's all about education. I figure we can talk about financial lessons we can teach the next generation. AJ will be my guest on The #SerenityWealthNow Show this weekend. It's going to be a great episode covering all kinds of valuable information. Does the high school curriculum provide a foundation of financial education? Lessons you can learn from a tax return Making wise financial decisions regarding college education The value of investing early See omnystudio.com/listener for privacy information.

Dive into a heartfelt conversation with Chris Cooper and host, Andy Spell, as Chris delves into the life-changing weekend with the Crucible Project that unlocked his inner strength and reshaped his approach to leadership, faith, and authenticity.Here are some of the topics we cover in our podcast episodes:Radical honesty and graceSpiritual growthDiscipleshipMentorshipPersonal developmentLife transformationChristian men's ministryChristian women's ministryFaith-based retreatDiscover our other resources:Our Main WebsiteOur BlogOnline Life CoachingChristian Men's RetreatsChristian Women's RetreatsAll content © 2024 The Crucible Project Podcast.

The future belongs to gyms that specialize.The data proves it: Small group training has a 7% higher profit margin than large group training, and length of engagement in niche gyms is double the industry average.Today on “Run a Profitable Gym,” Chris Cooper lays out how niching down will transform your gym. Yes, you can find and own a niche without kicking out existing clients.When you niche down, everything gets easier: Marketing becomes crystal clear, referrals become automatic, your schedule shrinks, facility costs drop, staffing simplifies, and retention skyrockets.Generic “fitness for everyone” gyms compete on price and lose. Specialized gyms charge premium rates and win.Stop trying to be everything to everyone. Find your people and serve them exceptionally well.LinksGym Owners UnitedBook a Call0:01 - Intro0:40 - The industry right now5:25 - Why niche down?8:39 - How to find your niche18:37 - What isn't a niche?

Most Canadian entrepreneurs carry a quiet belief that a job would have been the safer choice. The data says otherwise.In this episode of Business Is Good, host Chris Cooper makes the case that owning a business in Canada right now is one of the most rational financial decisions a person can make. Not the bravest. The most rational.At 35, Chris seriously considered taking a job at a call center because it felt secure. That company is bankrupt. He isn't. That story frames an episode built entirely on verified Canadian data — and a clear-eyed argument for why "the safe path" is a myth that's costing Canadian business owners real money, real confidence, and real pride.You'll learn:Why job security is largely a feeling, not a fact — and what Statistics Canada's numbers actually show about who creates economic stability in this countryThe three things business ownership creates that employment never will: equity, tax tools available through your CCPC, and a multiplier effect on everyone around youWhy small businesses employ nearly half of Canada's private sector workforce and generated 38% of all new jobs in 2023 — making entrepreneurs the actual backbone of this economyWhy the owners who outperform aren't smarter or luckier — they just know their "why"This episode ends with three concrete actions and an introduction to the Mindset Myth Buster — a free worksheet that helps you identify the six specific beliefs holding your business back.Free download at businessisgood.com.Connect with Chris Cooper:Website - https://businessisgood.com/

This week on Podcast Like It's the 2000s, Phil Iscove is joined by writer David Iserson (Ponies) and author/podcaster Dana Schwartz (Noble Blood, Anatomy: A Love Story) to unpack one of the most inventive films of the decade: Adaptation.Part of our Spike Jonze & Charlie Kaufman mini-series, the group explores Kaufman's famously meta screenplay, Nicolas Cage's dual performance as Charlie and Donald Kaufman, and how the film turns writer's block into one of the most daring Hollywood movies of the early 2000s. They also discuss the film's wild journey from Susan Orlean's The Orchid Thief to the screen, along with unforgettable supporting turns from Meryl Streep and Chris Cooper.A deep dive into creativity, storytelling, and one of the strangest Oscar-winning screenplays ever written.Podcast Like It's the 2000s is a weekly podcast revisiting the movies, culture, and filmmaking that defined the decade.Follow the show & guests:Podcast Like It's... - https://www.instagram.com/podcastlikeitsPhil Iscove - https://www.instagram.com/pmiscoveEmily St. James - https://www.instagram.com/emilystjamsDavid Iserson - https://www.instagram.com/davidisersonDana Schwartz - https://www.instagram.com/danaschwartzzz

If you burn out, your gym dies. That's why taking care of your mental health is the best business decision you can make. In this episode of “Run a Profitable Gym,” Chris Cooper explains why burnout happens to gym owners and how to prevent it.If you pour your energy into clients all day, manage staff, call leads, clean bathrooms and run your business, then go home and scrape the bottom of the bowl for whatever's left for your family, you'll eventually run out of gas.Your clients will know exactly when that happens. And they'll walk out.  Chris shares six practical strategies for improving your mental health before you burn out, including setting boundaries, finding someone to talk to and systemizing your business.You can't sell your clients energy if you don't have it. Tune in to learn how to keep your cup full—and your gym alive.Connect with gym owners just like you at the Two-Brain Summit. Get tickets via the link below!LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call1:46 - What we're really selling6:18 - The money problem9:29 - Mental health strategies 1-315:37 - Mental health strategies 4-621:35 - The Two-Brain Summit

This is the audio version of my video found here:https://youtu.be/n024f_WpNpQMost entrepreneurs know they should be creating more content. What stops them isn't motivation — it's time, and the feeling that each piece requires starting from scratch.In this episode, Chris Cooper sits down and shows his exact AI content workflow, live and in real time. Starting from a blank screen, he walks through how he uses five AI tools in sequence to go from zero to a fully published content package — podcast, video, blog post, Instagram carousel, short-form clips — in under 20 minutes.Here's the workflow:Perplexity handles the research. Give it your audience and your topic area, and it tells you exactly what to talk about — then writes the script for you.Claude takes that script and multiplies it. One script becomes Instagram captions, carousel slides, a WordPress draft, and a YouTube thumbnail. All from one prompt.Descript turns your raw recording into a polished video. Edit by deleting text. Remove filler words in one click. Fix your eye contact. Level your audio. Export to podcast and video simultaneously.Opus Clips watches your video, picks the best short-form moments, captions them, and posts them directly to social — while you're already working on the next thing.The result: eight to ten pieces of content from a single recording session. No graphic design skills required. No video editing experience required. No social media team required.If you're a Canadian entrepreneur who knows content matters but keeps running out of time to make it, this episode shows you exactly where to start.Connect with Chris Cooper:Website - https://businessisgood.com/

This CEO Is Revolutionizing Aviation Fuel With Waste & Other Cutting Edge MethodsGuest Chris Cooper, Chief Executive Officer XCF Global $SAFX Company XCF.GlobalAbout XCF GlobalXCF Global is one of the only publicly traded U.S. companies focused primarily on sustainable aviation fuel (SAF), which can reduce greenhouse gas emissions by up to 80% compared to traditional jet fuel while remaining fully compatible with existing aircraft engines. We produce scalable, waste based SAF that is sourced entirely from domestic feedstocks. Our flagship Nevada facility has a permitted annual capacity of 38 million gallons, and we are actively developing additional U.S. sites along with a growing international platform. With modular, replicable infrastructure and secure feedstock access, we are building a SAF system designed for reliability, affordability, and energy security, especially important in today's volatile global fuel markets.NASDAQ Ticker = SAFX GuestChris Cooper, Chief Executive Officer Chris Cooper leverages more than 25 years of experience in the global energy industry. As President of Neste U.S. (North America), he oversaw regional leadership for renewable products, following his tenure as Vice President, Americas, Renewable Aviation. As Head of Renewables Trading at BGN, Chris led global trading activities for renewable fuels, including SAF, renewable diesel, and biogenic feedstocks. Earlier in his career, he spent nearly two decades at Phillips 66 and Chevron, holding a range of leadership roles in commercial strategy, downstream operations, and business development. A professional pilot, Chris brings a unique perspective on the aviation sector, combining operational depth with an international view of energy transition, renewable fuels, and infrastructure innovation.

Most gym owners stay stuck because of fear. Fear of failure. Fear of confrontation. Fear of making things worse.But here's what Chris Cooper learned after 15 years of mentoring gym owners: The only thing stronger than fear is love.You have to love the local people who need your help more than you fear publishing that Instagram post. You have to love your family enough to fire that coach who's hurting your gym.Today on “Run a Profitable Gym,” Chris presents gym owners with a challenge: Expand your comfort zone.Coop gives you 10 difficult scenarios to choose from and a simple four-day process for practicing them until they become easy:Day 1: Practice the uncomfortable task in a mirrorDay 2: Practice with a supportive friend or spouseDay 3: Practice with your mentorDay 4: Do it for realYour comfort zone is like a muscle. When you exercise it, it gets bigger—and you become more capable of making the changes your business needs.To get the free Comfort Zone Challenge worksheet, DM Chris in Gym Owners United, linked below.LinksGym Owners UnitedBook a Call0:01 - Intro1:57 - How to change3:27 - Do you care enough?11:01 - Comfort Zone Challenge15:09 - Which gym owners succeed?

The Two-Brain Summit is back for its 10th year this June in Chicago, and it's bigger than ever before!Get your tickets via the link below and make June 6-7 the most valuable weekend of your entire year.Headlining the owners side, bestselling author Mike Michalowicz will teach you how to stand out and attract the right customers to your gym. You'll also hear from fitness business experts such as:- Matt Souza of “The Sevan Podcast” and “Souza's Show”- Street Parking co-founders Miranda and Julian Alcaraz- Rick Mayo, founder of Alloy Personal Training (1992)And while you're leveling up as a gym owner, your coaches will be honing their skills with some of the best in the industry, including: - HWPO's Michele Letendre, CrossFit Games coach and former athlete- Power Monkey's Dave Durante (gymnastics) and Chad Vaughn (weightlifting), both former elite athletes- Bill Parisi, fascia expert and founder of Parisi Speed SchoolTune in as Chris Cooper presents the full lineup and shares exactly what gym owners and coaches will be working on at the world's biggest gym business conference.  Then, use the link below to get your tickets before prices go up on Apr. 1.LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call0:01 - Intro2:16 - Saturday lineup: Owners9:18 - Saturday lineup: Coaches11:50 - Sunday lineup: Owners18:30 - Sunday lineup: Coaches

What if every one of your clients paid $400 or more per month?You probably wouldn't need more clients, staff, equipment or space, right?In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shows exactly how 10 top gym owners have solved the "need more clients" problem by earning world-class revenue from existing clients.In short, they price coaching services correctly and deliver monster value with premium services such as personal training, small group personal training, semi-private training and nutrition/habits coaching. These high-value members get results, so they stay longer and refer friends, creating a very profitable business model.Coop's got key details from our leaders, plus expert perspective to help you drive up average revenue per member in your gym. Your first target: $205. If you hit that—use Coop's tips!—you can earn $100,000 per year with just 150 members.LinksGym Owners UnitedBook a Call0:01 - Intro4:03 - Leaderboard reveal6:18 - How they increased ARM7:50 - Focusing on high-value clients9:50 - Starting a gym with Two-Brain

Every election, politicians promise to create jobs. There's just one problem: governments can't create real, sustainable jobs. Not in a way that adds value to the economy. Not in a way that pays for itself.In this episode of BusinessIsGood, Chris Cooper breaks down the fundamental difference between governments that create the conditions for businesses to grow — and governments that try to substitute for them.The right approach looks like clear laws, enforced contracts, solid infrastructure, and sensible protections. When that's done well, businesses grow. They hire. They pay taxes. They fill the pot that funds our hospitals, schools, and roads.The wrong approach is governments hiring their way to "full employment." Unlike private-sector jobs, these positions produce no goods, serve no paying customers, and generate no revenue. They consume the pot instead of filling it.Here's what that actually costs. The Parliamentary Budget Office calculated that the average full-time federal government worker costs $125,300 per year in total compensation — salary, pension, paid time off, and benefits included. The average Canadian individual taxpayer pays roughly $24,000 a year in total taxes. That means it takes about five taxpayers' entire annual tax bills just to fund one government position.Meanwhile, more than one in five Canadian workers now works in government — and nearly half of all net new jobs created since 2019 have been in the public sector. Chris explains why the bureaucracy almost never shrinks, introduces the concept of More's Law, and makes the case for why your business is more important to this country than you might think.Connect with Chris Cooper:Website - https://businessisgood.com/

When gym owners need more clients, most jump straight to ads, social media or complicated marketing campaigns. Another path will produce much better results faster.In this episode, Two-Brain founder Chris Cooper shares the zero-cost strategy he used to fill a new program at his gym in less than a week: affinity marketing. Instead of chasing cold leads, use affinity marketing to leverage your best clients' connections: their family, friends and coworkers.Chris explains how to organize your outreach with an Affinity Marketing Cheat Sheet, run goal reviews that naturally lead to referrals and follow up so conversations actually turn into clients.Chris' personal results: One text produced 16 clients.Don't wait and hope members will refer their friends. Tune in and learn how to build a referral funnel that constantly produces hot leads and high-value clients.Download the Affinity Marketing Cheat Sheet and other free lead-generation resources via the link below.LinksAffinity Marketing Cheat SheetGym Owners UnitedBook a Call0:01 - Intro3:48 - The marketing bull's-eye6:37 - Affinity Marketing Cheat Sheet8:49 - Goal review process14:07 - Follow-up script

Most companies reward their best people by promoting them out of what they're actually good at. Your top salesperson becomes a sales manager. Your best developer becomes a team lead. And suddenly you're paying them more to do a job they weren't trained for — while they generate fewer results doing the job they were hired for.There's a better way. And it starts with understanding the difference between a coach and a mentor.In this episode, Chris Cooper breaks down the two-track system the best companies use to develop their people from the inside. Coaches help employees apply company standards and perform their jobs better — they're an investment in performance. Mentors help employees build careers and see the path forward — they're an investment in retention.You'll learn how to identify the right people for each role, how to teach them to transfer their skills effectively (because being great at something doesn't automatically make you great at teaching it), and how to run a 3-month test to measure whether your coaching program is generating a real return.Chris also covers how to connect your coaching program to the tools from last episode's company college — online courses, drip learning, gamification, and AI — so your college and your coaches work together instead of in parallel.Plus: two concrete examples of executive mentorship programs that reduced turnover, rebuilt leadership pipelines, and freed up CEOs to actually lead.If your best people are being wasted in the wrong roles — or quietly looking for the door — this episode is for you.Connect with Chris Cooper:Website - https://businessisgood.com/

Many gym owners hire the wrong mentor for the wrong reasons. They pick the cheapest option or someone who “really cares.” But "cheap" doesn't mean "effective" and caring isn't enough.You need results when you invest in mentorship.Today on “Run a Profitable Gym,” Chris Cooper walks you through the Mentor Match exercise, a step-by-step process for identifying exactly the right mentor for you.The exercise reveals which coaching styles have actually worked for you in the past: Some people respond to drill sergeants, while others need questioners or explainers. The key is finding the style that matches your personality.Chris also covers the three non-negotiables when choosing a mentor: They've done what you want to do, they're objective (not just supportive), and the investment is uncomfortable enough to ensure you do the work.Every coach needs a coach. Use the Mentor Match exercise to find the right fit.Download the free Mentor Match worksheet in Gym Owners United, linked below.LinksGym Owners UnitedBook a Call1:45 - Mentor Match exercise13:01 - Find the expert16:17 - Non-negotiables19:48 - Do your due diligence20:51 - A reality check

You have access to endless knowledge and resources, but you can't seem to put it all together and fix your gym. Why?In this episode of “Run a Profitable Gym,” Chris Cooper walks you through the mind of a mentor—showing you exactly how they diagnose problems, prioritize solutions and guide gym owners step by step.He reveals the three reasons gym owners need more money:- Expenses are too high.- Number of clients is too low.- Average revenue per member (ARM) is too low.Many gym owners say, “I need more leads,” but that's rarely the real issue. Chris maps out the actual problem-solving process so you can identify your biggest priority. He explains how to get more clients, increase retention and earn more per member.You don't need more knowledge to grow your gym; you need clarity and a step-by-step plan. LinksGym Owners UnitedBook a Call3:24 - Earn more per member8:44 - More clients, longer retention16:51 - Understand your lead funnel24:43 - The four marketing funnels33:18 - Make time to grow your gym

An especially noteworthy 2026 primary election has come and gone, and there were a lot of important and high-profile outcomes – some expected and some surprising. Topping the list of predicted results were the outcomes in the Democratic and Republican U.S. Senate primaries, where former Gov. Roy Cooper and GOP party official Michael Whatley cruised to easy wins and are now set for what all expect to be an expensive November showdown. Interestingly, however, despite its national importance, the Senate primaries were partially overshadowed by a Republican primary in a state Senate race in which longtime Senate leader Phil Berger and Rockingham County Sheriff Sam Page are headed for a recount. NC Newsline caught up with Western Carolina University political science professor Chris Cooper to review these and other results. Click here to listen to the full interview with Western Carolina University political science professor Chris Cooper.

Most small business owners are waiting for universities to produce the employees they need. The smart ones stopped waiting years ago — and started building their own training programs.In this episode, Chris Cooper looks at a quiet trend reshaping how companies find, develop, and keep talent: the rise of the company college. Rolex opened a tuition-free watchmaking school in Dallas, complete with a monthly stipend and a final exam in Geneva. Google built a certificate program now recognized by over 150 employers. And just this week, MasterClass launched MasterClass Executive — a 12-week, AI-powered business school built with the University of Chicago and OpenAI, taught by Ray Dalio, Mark Cuban, and Nobel Laureates.These aren't vanity projects. They're strategic solutions to a real problem: universities aren't producing job-ready graduates fast enough, and the companies that can't afford to wait are building their own pipelines.Chris shares how he did exactly this at Two-Brain Business, and breaks down a four-phase blueprint any company can follow — regardless of size or budget. You'll learn why 15-minute daily lessons outperform full-day orientations, why gamification isn't just for millennials, and why your credential matters as much as your curriculum.Your Golden Hour task this week: define one role, list 10 skills, write one 15-minute lesson. That's Module One of your Company College.Next episode: how to layer a mentorship and coaching program on top of your training — turning trained employees into future leaders.Business is good.Connect with Chris Cooper:Website - https://businessisgood.com/

Don't let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners” here.  Joe Rouse ran Two-Brain's  “1-Hour Marketing Audit” on his gym and uncovered gaps in his funnels—even after 12 years in business.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Joe, owner of Breakaway Fitness & Performance, to find out what he discovered using Chris Cooper's free marketing audit guide.Joe thought his funnels were dialed in. The audit proved him mostly right: His lead follow-up, Google Business profile and website all earned top scores. But the audit also revealed a few critical gaps: His social media posting schedule wasn't being followed consistently, and his sales process needed better documentation for staff handoff.In under an hour, Joe walked away with a clear action plan to improve his lead generation and sales—so no more potential members slip through the cracks. Even experienced gym owners find problems when they audit their marketing. Joe plans to use this guide quarterly to keep his funnels and his sales process running smoothly.  Get the free 26-page guide via the link below and fix your gym's marketing funnel today! Links1-Hour Marketing Audit for Gym OwnersGym Owners UnitedBook a Call2:12 - No. 1 audit discovery5:08 - What he's doing right8:33 - Getting recommended by AI12:48 - Post-audit action plan15:40 - Sales process improvements

Your gym is leaking leads. But you can fix it in 60 minutes with this marketing audit.Get a free copy of the 26-page audit workbook here.In this episode of “Run a Profitable Gym,” Chris Cooper walks you through a complete one-hour audit of your gym's marketing funnel—from lead generation to closing sales.He demonstrates the audit live with his own gym, Catalyst, revealing every problem he finds along the way.The audit covers four critical parts of the marketing funnel:Lead generation: Can prospects find you?Lead capture: Can they reach you?Lead nurture: Do you follow up?Appointments and closing: Is there a path forward?Most gym owners think they need more leads. In reality, they're often getting enough leads but losing them because follow-up is poor, calls to action are unclear or sales processes are weak. Fix the leaks before pouring more water into the funnel.Tune in to find out what to look for and how to prioritize fixes. Just one hour of focused work can help you recover thousands of dollars of lost gym revenue. Get your free copy of the “The 1-Hour Marketing Audit for Gym Owners” via the link below.Links1-Hour Marketing Audit for Gym OwnersGym Owners UnitedBook a Call0:01 - Intro2:26 - Part 1: Lead Generation15:56 - Part 2: Lead Capture28:05 - Part 3: Lead Nurture38:21 - Part 4: Appointment and Close49:40 - Results

Marianne Leone joins Frank Schaeffer to discuss her novel Christina the Astonishing, growing up Italian-American under Irish Catholic nuns, religious trauma, losing faith after her father's death, The Sopranos, and why bold girls survive institutions built to silence them._____LINKShttps://marianneleonecooper.com/Christina the Astonishing_____I have had the pleasure of talking to some of the leading authors, artists, activists, and change-makers of our time on this podcast, and I want to personally thank you for subscribing, listening, and sharing 100-plus episodes over 100,000 times.Please subscribe to this Podcast, In Conversation… with Frank Schaeffer, on your favorite platform, and to my Substack, It Has to Be Said. Thanks! Every subscription helps create, build, sustain and put voice to this movement for truth. Subscribe to It Has to Be Said. The Gospel of Zip will be released in print and on Amazon Kindle, and as a full video on YouTube and Substack that you can watch or listen to for free.Support the show_____In Conversation… with Frank Schaeffer is a production of the George Bailey Morality in Public Life Fellowship. It is hosted by Frank Schaeffer, author of The Gospel of Zip. Learn more at https://www.thegospelofzip.com/Follow Frank on Substack, Facebook, Twitter, Instagram, Threads, TikTok, and YouTube. https://frankschaeffer.substack.comhttps://www.facebook.com/frank.schaeffer.16https://twitter.com/Frank_Schaefferhttps://www.instagram.com/frank_schaeffer_arthttps://www.threads.net/@frank_schaeffer_arthttps://www.tiktok.com/@frank_schaefferhttps://www.youtube.com/c/FrankSchaefferYouTube In Conversation… with Frank Schaeffer Podcast

Canadian universities are in crisis — and not just because the government cut international student visas. Fourteen Ontario universities are running combined deficits of over $400 million. The University of Waterloo is staring down a $75 million shortfall. Laurentian already went bankrupt. And through all of it, the response from most institutions has been to ask the government for more money rather than examine how they got here.In this episode of BusinessIsGood, Chris Cooper makes the case that universities are businesses — whether they want to admit it or not — and they're failing at the basics.Chris breaks down four specific failures holding universities back. First, fiscal management: institutions that built their entire revenue model around a single funding source they couldn't control, then acted surprised when it disappeared. Second, curriculum relevance: graduates entering the workforce without knowing how to use AI, navigate the gig economy, or market themselves — because their professors were hired under an industrial model that no longer exists. Third, the social experience myth: the "campus life" pitch that peaked in 1985 and mostly vanished, leaving students who were put into groups but never actually taught how to work in them. Fourth, and most critically, the failure to teach people how to think — skipping logic, self-leadership, public speaking, and entrepreneurship in favour of increasingly abstract academic programming.The question universities need to answer honestly: what are they actually selling? And if it's critical thinking, real-world preparation, or how to manage oneself — most universities should put themselves through their own program first.Connect with Chris Cooper:Website - https://businessisgood.com/

The top gym owner on Two-Brain's leaderboard takes home $29,767 per month. That's $357,204 per year from a single gym location.In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboard—showing exactly what elite gym owners actually take home each month.What sets these owners apart? Chris shares their top tactics, such as nurturing leads, selling high-value coaching services and focusing relentlessly on doing the basics better.Other common tips include using Two-Brain's Prescriptive Model and knowing your data.One owner said: “Increasing my NOB has been a goal for the last three years. Every month I've been finding small ways to do that—adding semi-private training, training staff to take on lower value tasks and talking to other similar owners in Two-Brain.”Tune in to hear exactly how these gym owners earn consistent, sustainable incomes so they  can make an impact, make a profit and make it home for dinner.Ready to start your path to the leaderboard? Use the link below to book a call!LinksGym Owners UnitedBook a Call1:29 - Why NOB matters3:21 - The leaderboard revealed5:33 - Annual projections6:13 - What they actually do8:21 - The boring secret

This week, Casey sits down with Blake Modersitzki and Chris Cooper, co-founders of Pelion Ventures, to explore their journey of building one of Utah's most impactful venture capital firms. From their humble beginnings to managing over $500 million in their latest fund, Blake and Chris share the lessons, challenges, and triumphs that have shaped their lives and careers.They reflect on the profound influence of mentors, the role of faith and family in guiding their decisions, and the importance of giving back to create a legacy of opportunity. With candor and humor, they dive into the realities of venture investing, navigating tough times, and fostering a culture of resilience and collaboration.Packed with practical insights on leadership, generosity, and staying grounded in success, this episode offers inspiration for entrepreneurs, leaders, and anyone striving to make a meaningful impact. Don't miss this heartfelt conversation about grit, gratitude, and building something that truly matters. Hosted on Acast. See acast.com/privacy for more information.

Week 3 in the sermon series "I Don't Get It"

Sheil is joined by Zach Berman of The Athletic to discuss the latest on the Eagles coaching changes. This week Zach has the ZB6 instead of just three. Why did Jeff Stoutland actually leave the organization? What's the likelihood that Sean Mannion will be a successful OC? Was the Seahawks Super Bowl championship more of a GM win or a coaching win? Plus, a wild mailbag! Coaching Changes - (03:36) Chris Cooper hiring - (06:33) Jeff Stoutland reaction - (14:43) There's a commitment to Sean Mannion's scheme - (39:21) Mailbag - (1:03:14) Email hot takes: Ringerphilly@gmail.com. Follow us on Instagram and TikTok: @ringersphillyspecial Become a member of our Reddit community: https://www.reddit.com/r/RingersPhillySpecial/. The Ringer is committed to responsible gaming. Please check out rg-help.com to find out more, or listen to the end of the episode for additional details. Host: Sheil Kapadia Guest: Zach Berman Producer: Cliff Augustin Music Composed By: Teddy Grossman and Jackson Greenberg Learn more about your ad choices. Visit podcastchoices.com/adchoices

Stop trying to clone yourself when you hire coaches.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why hiring for personality and training for skill is the smartest path to building a team that lasts.Most gym owners hire based on certifications and technical knowledge. Then they micromanage every rep, correct every cue and watch their coaches burn out within two years. But clients don't care about perfect squat mechanics; they care about how they feel when they walk through the door.Coop explains where to find coaches with great personalities and also provides a 10-question personality assessment you can use on potential hires.Before you start looking for coaches, take the assessment yourself. If your score reveals you're burned out, use the strategies from this episode to deal with that first.The key takeaway: Hire people who light up when they're around others. Then teach them the technical stuff.DM Coop through Gym Owners United to get his free Energy and Attitude Assessment—link below.LinksGym Owners UnitedBook a Call0:01 - Intro2:52 - Where to find potential coaches8:06 - The personality assessment12:02 - Dealing with burnout17:08 - The problem with bad personalities

Feb. 13, 2026, is Two-Brain's 10th anniversary—a full decade of solving every problem in the gym business.In this special episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper tells the complete story of how Two-Brain Business became the biggest mentorship practice in the fitness industry.The journey started long before 2016. In 2005, Chris opened his first gym, and by 2008, he was broke, running two struggling locations and looking for part-time jobs in the newspaper. He couldn't find a single example of someone making a real living as a gym owner.Then he found a mentor outside the fitness industry and started translating business lessons into gym-specific tactics. He published his first blog post on June 9, 2009, as a “love letter to future Chris”—sharing exactly what worked and what didn't.By 2012, gym owners were flying him to Fort Lauderdale to speak. He self-published his first book, “Two-Brain Business,” which went on to sell 26,000 copies, becoming the bestselling fitness business book of all time.On Feb. 13, 2016, Chris officially launched Two-Brain Business with 52 gym owners who believed in the vision: make a difference, make a profit and make it home for dinner.Today, Two-Brain works with thousands of gyms worldwide, publishes the industry's largest data set every year and runs the biggest gym business summit in the world.Tune in to hear the full origin story—and find out what's ahead.Join Coop at the 10th annual Two-Brain Summit, June 6-7, 2026, in Chicago; get your tickets with the link below.LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call1:05 - 2005-2015: Prehistory1:12 - Opening a gym6:28 - Hiring a mentor18:09 - Publishing book No. 120:24 - Becoming a mentor28:32 - 2016-2018: Early days29:23 - The first Two-Brain Summit35:57 - Building the “State of the Industry” report39:43 - 2019-2021: Growth & lockdowns43:39 - Certifying professional mentors44:41 - 2022-2025: Additions and refinements49:18 - 2026: 10th anniversary49:33 - Leaving the CEO role53:11 - The 10th annual Two-Brain Summit

Different gym owners need different leadership books.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a simple plan to help you use the contents of any book to improve yourself and your business, and then he recommends specific books in each realm of leadership.Self-Leadership (to go fast, go alone):“Think Like a Monk” by Jay Shetty“The Creative Act” by Rick Rubin“Courage Is Calling” by Ryan Holiday“Dare to Lead” by Brené Brown “The War of Art” by Steven Pressfield“Drive” by Daniel PinkTeam Leadership (to go far, go together):“Be the Unicorn” by William Vanderbloemen “Good to Great” by Jim Collins“Vivid Vision” by Cameron Herold“Leadershift” by John Maxwell Peer Leadership (share the mission beyond your gym):“Influence” by Robert Cialdini “Building a StoryBrand” by Donald Miller“The Go-Giver” by Bob Burg and John David Mann “How to Win Friends and Influence People” by Dale CarnegieTribe Leadership (influence your community at scale): “The Wisdom of Joseph Campbell” by Michael Toms “The Dichotomy of Leadership” by Jocko Willink and Leif Babin “Enchantment” by Guy Kawasaki “Resilience” by Eric Greitens “Tribes” by Seth Godin Plus, from Feb. 9 to 13, 2026, only, Coop is giving away free digital copies of his 10 books for gym owners.Go to Gym Owners United (linked below), DM him with your biggest challenge, and he'll send you the right book to start with.LinksGym Owners UnitedBook a Call1:56 - Your leadership diagnostic6:31 - Self-leadership books8:44 - Team leadership books10:57 - Peer leadership books11:58 - Tribe leadership books

Could your gym use an extra $5,000 in revenue this month?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares three proven tactics gym owners can use to generate more revenue from clients they already have:

In the last year, three marketing agencies have asked Chris Cooper to buy them out—and dozens of others have disappeared.The average lifespan of a gym marketing agency is 18 months: They churn through gym owners, only to vanish, rebrand and repeat the cycle. In this episode of “Run a Profitable Gym,” Coop pulls back the curtain on why agencies keep failing, and then he lays out a better marketing plan for gym owners.He explains how agencies exploit gym owners who don't understand marketing and often provide low-quality leads or clients who are attracted by unsustainable offers.The solution? Stop renting your marketing and build systems you own.Chris describes four battle-tested marketing funnels that have been refined across thousands of gyms worldwide: referrals, organic social media, content and paid ads.These funnels feed each other, and once they're running, they're yours forever. You'll have a world-class structure that will outlast any agency.Dive deeper into your marketing systems with Two-Brain's free resources for gym owners, linked below.LinksBook a Call Referral Funnel Guide Organic Social Media Guide Content Marketing Guide Paid Ads Guide State of the Industry Report More Free Tools Gym Owners United 0:00 - Intro3:35 - Do you need more leads?7:15 - Problems with agency results10:24 - What works? The four funnels15:06 - Build your funnels with a mentor

The 10th annual Two-Brain Summit happens June 6-7, 2026, in Chicago, and this year's theme will change how you think about scaling your gym.Today, Chris Cooper reveals the event's headlining speaker—bestselling author Mike Michalowicz—and the “Power of 10” theme that will guide every session.The Power of 10 framework covers:How to take your 10 best clients and replicate them.The 10 weekly actions that guarantee business growth.The 10 core leadership skills every gym owner must acquire.Coop also explains that scaling isn't linear. The systems that get you to 10 clients won't get you to 100, and the business that serves 100 won't work for 1,000.At the summit, you'll work on the systems you need to grow at each stage of entrepreneurship so you can build the biz you want and earn your Perfect Day.The summit isn't some motivational conference where you sit in the dark and try to stay awake. It's is a workshop: Attendees have created hiring plans, booked sales calls and posted content as speakers directed them during live sessions. You're going to take action in Chicago.What does your gym need to reach the next level? Come work it out at the Two-Brain Summit, surrounded by expert speakers and 1,000 other gym owners.Get your ticket via the link below!LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call0:20 - Summit background3:04 - This year's headliner4:33 - Your best client x107:11 - The work you'll do9:19 - Your invitation to summit

The Buffalo Bills fired Sean McDermott! Ranking the available coaches to Minnesota Vikings leader in Kevin O'Connell; Latest Vikings news involving Chris Cooper being fired as offensive line coach; Former Vikings QB Sam Darnold is a win away from the Super Bowl; Vikings DC Brian Flores getting another interview with the Steelers and more Vikings news on Purple Daily.Save 20% with Lucy Nictonie pouches with promo code PD20: http://lucy.co/pd20See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.