Podcast appearances and mentions of Chris Cooper

Overwhelmed by business advice and the mountains of fix-your-gym resources?That's common, and overwhelm kills action. To help, Chris Cooper walks through six of his books for gym owners and helps you choose the one that will help you get big-time results today.

Big-ticket consulting is wobbling. McKinsey, Accenture, Deloitte, EY, KPMG—together they've announced tens of thousands of layoffs while clients feed generative-AI the questions they once paid armies of analysts to answer. In this episode, Chris Cooper unpacks the coming “consulting crash,” explains why AI has punctured the information moat, and predicts that only one in ten traditional consultants will survive.But advice-giving won't vanish. Instead, it splits:Mentors deliver high-level strategy—now super-charged by AI that runs instant market sims.Coaches drive execution—now backed by 24/7 GPT check-ins that break work into bite-sized actions.Using Two-Brain Business's own Simple Six Mentor GPT as a live example, Chris shows how solo experts can scale to a million-dollar practice without bloated overhead, while clients build skills faster than ever.Whether you're a consultant, coach, founder, or policymaker, this episode reveals how to pair human judgment with machine leverage in the new Augmentation Age.Key Takeaways / Timestamps0:00 – 3:15 Peter Thiel's “short consulting” quote3:15 – 10:30 Layoffs & margin squeeze: data from McKinsey, Accenture, etc.10:30 – 16:45 Why governments still hire consultants—and why that shrinks16:45 – 24:00 Mentorship vs. coaching vs. AI augmentation24:00 – 32:00 Live demo: Simple Six Mentor GPT at BusinessIsGood.com32:00 – 36:00 Action plan for founders & advisors in the Augmentation AgeConnect with Chris Cooper:Website - https://businessisgood.com/

This week we explore John Sayles's 1996 bordertown drama Lone Star, starring Chris Cooper, Matthew McConaughey, and Kris Kristofferson. Plus: Sam goes to the Emmys!LINKS:Trailer for Lone StarA Scene from Taste of CherryDooghSupport the show

Every month, Two-Brain founder Chris Cooper shares real gym data and actionable tips from top performers. In July 2025, it's all about marketing excellence.Today on “Run a Profitable Gym," Chris presents the leaderboards for three key marketing metrics that tell you if your sales funnel is leaky or locked down: Set rateShow rate Close rateInstead of just buying more ads, these Top 10 CEOs refined their systems so more leads booked appointments, more prospects showed up and more people committed to memberships.Six gyms made all three leaderboards, proving their marketing systems are A+.From logging 400+ monthly follow-ups to rehearsing every sales consultation, our leaders share their secrets. Chris reveals exactly how these world-class gyms filled their calendars with No Sweat Intros, nurtured leads so they actually walked through the door and closed sales using the Prescriptive Model.Tune in to for practical tactics you can use today to tighten your gym's marketing and sales processes.LinksGym Owners UnitedBook a Call   3:04 - Set rate leaderboard4:10 - Show rate leaderboard5:56 - Close rate leaderboard6:56 - What excellence in marketing means9:26 - Lead-nurture strategies12:33 - Product-market fit

Tired of watching small mistakes drain your gym's profits? Here's how to stop paying the “dumb tax” once and for all.In this episode of “Run a Profitable Gym,” Chris Cooper explains how seemingly small business mistakes compound into million-dollar losses over time. More importantly, he tells you how to stop making these gym-sinking errors.Coop presents three types of mistakes that destroy gym profitability:Compounding problems get worse over time. Example: hiring without proper training systems.Delaying problems punish you for procrastinating. Example: avoiding necessary price increases.Mounting problems are fueled by the increasing momentum of repeated errors. Example: dumping more members into a gym with a broken pricing model.Chris also gets brutally honest about his own expensive mistakes as a gym owner, and he calculates the real cost of inaction and poor systems so you can see how errors affect P&L statements.Tune in for the full breakdown and then take action before profit-killing mistakes put you on the path to bankruptcy.LinksGym Owners UnitedBook a Call  0:01 - Intro1:39 - Compounding problems7:59 - Delaying problems11:43 - Mounting problems14:58 - What's the cost of change?

Most gyms don't fail because of one big disaster. They fail because of small, repeated mistakes that drain money, energy and time until the owner burns out.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to spot and avoid common mistakes in your gym—in other words, how to stop paying the “dumb tax.”From undercharging to chasing the wrong metrics, Coop shares how he paid the dumb tax in his own gym and learned some tough lessons.He explains how to replace guesswork with clear data, build pricing and systems that work, and make decisions that increase revenue instead of eroding it.Ever feel like you're working harder and harder but never getting ahead? This episode will show you how to break the cycle and start building a sustainable, profitable gym.  LinksGym Owners UnitedBook a Call  0:52 - What is the dumb tax?3:47 - Always chasing more clients4:34 - Undercharging and discounting6:18 - Confusing the model with the method8:09 - How to avoid the dumb tax

Early-stage founders live and die by cash-flow—payroll, rent, survival.But once your bills are covered, the game flips: growth depends on KASH—Knowledge, Attitude, Skills and Habits.In this episode Chris Cooper breaks down:Why cash is king in the Founder phase and how to keep it flowing.Knowledge: created only through action → reflection → adjustment (Jim Rohn quote).Attitude: balancing unshakable optimism with brutal facts (Stockdale Paradox) and daily mindset guards.Skills: how your “tax-proof” abilities must evolve from technician → manager → investor.Habits: Golden Hour, fitness, no-sugar/alcohol, game/practice/rest days—because CEOs are mental athletes.The shortcut: use today's cash to buy tomorrow's KASH—mentors, coaches, courses, health pros.Key line: “Your business grows at the speed of your KASH account.”Try the free Simple Six Mentor GPT at BusinessIsGood.com for an instant strategy + next action.Connect with Chris Cooper:Website - https://businessisgood.com/

Chris Cooper interviews John Gayed, Associate Professor from Waseda University lostincitations@gmail.com Other paper discussed in the interview: Wang, Q., & Gayed, J. M. (2024). Effectiveness of large language models in automated evaluation of argumentative essays: finetuning vs. zero-shot prompting. Computer Assisted Language Learning, 1–29. https://doi.org/10.1080/09588221.2024.2371395   

⁠EVERYTHING'S GOING TO BE GREAT⁠ in Theaters now!Director Jon S BairdWriter Steven RogersThe Smart family's life takes a dramatic turn when tragedy forces them to confront their oversized dreams, struggles with identity and chaotic regional theater life. As theater manager parents (Allison Janney and Bryan Cranston) work to support their two sons — a hunky football star (Jack Champion) and his flamboyant, theater-loving younger brother (Benjamin Evan Ainsworth) — unexpected circumstances compel them to move in with Janney's estranged brother (Chris Cooper). What begins as a temporary arrangement soon unravels years of familial tension, prompting each member to reevaluate their place in the world and in their relationships.Director Jon S. Baird orchestrates this warmly observant comedy-drama with a perfect balance of sharp humor and poignant family dynamics. The powerhouse cast delivers nuanced performances, with Janney and Cranston demonstrating once again why they are among the most versatile actors working today. Their chemistry grounds the film's journey through artistic ambition and life's unexpected detours, while Cooper adds layers of complexity as the long-estranged brother. Beyond its headline-grabbing ensemble, the film's tender exploration of how families navigate change and disappointment resonates with authenticity as these deeply human characters stumble toward reconciliation and renewal in this stirring celebration of life's messy beauty.—Jarod NeeceDirector ⁠Jon S. Baird⁠ ("Filth," "Stan & Ollie," "Babylon")Screenwriter ⁠Steven Rogers⁠ ("I Tonya," "P.S. I Love You," "Kate & Leopold," "Hope Floats," "Love the Coopers," "Stepmom")Guest:⁠⁠⁠⁠IMDb⁠⁠⁠ ⁠⁠⁠Website⁠⁠⁠⁠⁠⁠Mother, May I have a Kidney? - Tribeca⁠⁠Host:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MentorsontheMic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MichelleSimoneMiller⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MentorsontheMic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MichelleSimoneM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook page:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/mentorsonthemic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.michellesimonemiller.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.mentorsonthemic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/user/24mmichelle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, check out:⁠⁠Close Up with Casting Director Paul Schnee (Barden/Schnee casting: "Pitch Perfect," "Sisters," "Palm Royale," "Winter's Bone")⁠⁠⁠⁠TRIBECA: Patricia Arquette and Camila Morrone on the U.S. Premiere of "Gonzo Girl""Wicked," "The Gilded Age"⁠⁠

Stop wearing every hat in your gym. It's time to move from coach to owner.In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build businesses that run on systems. He walks you through the process of “climbing the value ladder,” aka buying back your time:- Identify the roles you fill.- Calculate the replacement cost for each role.- Write step-by-step instructions for each role.- Delegate roles from lowest to highest value.- Take time off to test the system.- Identify problems and upgrade instructions so they're perfect.Coop also explains how to coach and evaluate staff and why gym owners often mistake poor systems for “people problems.”Tune in for the full playbook, then apply it and put it to the test by finally taking some time off.LinksGym Owners UnitedBook a Call  0:48 - The steps to take time off2:57 - How Coop climbed the value ladder4:26 - Get the systems out of your head8:45 - Activate your staff11:52 - Is it a people or process problem?

In this episode, Chris Cooper shares a preview of his upcoming training session for gym owners: “How to Add $10K in PT Without Adding a Single Member.” During the live, interactive webinar, you'll learn how to sell PT confidently, prescribe it in Goal Review Sessions and No Sweat Intros, and set simple targets to quickly grow your revenue. Coop will also show you how to overcome common mindset barriers. For example, many of your members actually need one-on-one coaching to get better, faster results, and other members don't need PT but want it because they prefer convenience, attention and privacy.You don't have to chase new members to boost your gym's revenue. Find out exactly how to add $10K with personal training on July 8 at noon Eastern in Gym Owners United: http://gymownersunited.comLinksGym Owners UnitedBook a Call  

  North Carolina was rocked by a political earthquake this past week when its senior U.S. Senator, Republican Thom Tillis, broke with President Donald Trump and then announced that he will not seek reelection in 2026. Tillis's announcement – which came on the heels of his decision to oppose Trump's hugely controversial omnibus budget bill […]

Welcome back folks to the Mancave Movie Review, the podcast that reviews the good, the bad, and the ugly of movies for men and women. Thanks for joining us tonight for episode 362, where we talk about that great and fantastic movie, The Town. Starring another impressive list of actors including Ben Affleck, Jeremy Renner, Rebecca Hall, John Hamm, Titus Welliver, Blake Lively and Pete Possilwaite and Chris Cooper.  Sit back and listen as Ken, Jeff, and Frank, yes, that Frank explain why it's great that Jon Hamm stopped teaching and went into acting. Thanks again for all the support over the years. We really appreciate you listening and downloading our podcast every two weeks. We are working our way through the recent technology upgrades and think we'll be ready for Phase 2 soon.

Welcome back to Morgan Hasn't Seen with Jeannine Brice & Morgan Robinson!!The first franchise tackled on the show for quite some time as Jeannine introduces Morgan to an extremely influential Action series that defined the genre in the new millennium, and everyone's favourite amnesiac CIA agent, JASON BOURNE!They start the series with the mystery of identity, a Europe-wide chase, and a transformation of the star image of Matt Damon with THE BOURNE IDENTITY (2002) co-starring Franka Potente, Brian Cox, Chris Cooper & Clive Owen!Our YouTube Channel for all our regular videos:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCvACMX8jX1qQ5ClrGW53vow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Donate:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/ItsAWonderful1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Patreon:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/ItsAWonderful1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IT'S A WONDERFUL PODCAST STORE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.teepublic.com/user/g9design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sub to the feed and download now on all major podcast platforms and be sure to rate, review and SHARE AROUND!!Keep up with us on (X) Twitter:Podcast:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ItsAWonderful1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Morgan:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/Th3PurpleDon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeannine:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/JeannineDaBean_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keep being wonderful!!

In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income.These gyms have moved beyond the "group only" model to add high-value services such as personal training, small-group training and semi-private training. Some gyms are generating significant revenue with challenges and special events that include gamification to drive retention.Chris shares what the top performers have in common—such as strong client avatars, structured annual planning and a focus on delivering measurable results—and explains why mentorship is a key part of their stories.He also serves up quotes and tactical insights directly from gym owners who are generating $61,000-$114,000 per month.Aiming for a big revenue milestone? This episode will show you what's possible and help you start working toward your goal today.LinksGym Owners UnitedBook a Call 1:26 - Top 10 revenue leaderboard2:53 - What the Top 10 have in common8:06 - Tips from revenue leaders9:45 - Gamification and challenges15:42 - Success is possible

Director Joe Johnston, who worked in design and VFX for George Lucas and Steven Spielberg, is best known for effects-heavy family pics like Honey, I Shrunk the Kids, The Rocketeer, and Jumanji. But in 1999, he tried his hand at the “based on a true story” inspirational biopic genre, based on the early life of NASA engineer Homer Hickam, as told in Hickam's memoir Rocket Boys. Starring Jake Gyllenhaal, Chris Cooper, Chris Owen, and Laura Dern, the film tells the story of a coal miner's son who was inspired by the launch of Sputnik in 1957 to take up rocketry with a group of friends against his father's wishes. A critical and commercial success, the anagramically-titled October Sky sounds stellar. But over two decades later, does it still shoot for the moon, or is it a dud?   For more geeky podcasts visit GonnaGeek.com    You can find us on iTunes under ''Legends Podcast''. Please subscribe and give us a positive review. You can also follow us on Twitter @LegendsPodcast or even better, send us an e-mail: LegendsPodcastS@gmail.com    You can write to Rum Daddy directly: rumdaddylegends@gmail.com    You can find all our contact information here on the Network page of GonnaGeek.com Our complete archive is always available at www.legendspodcast.com, www.legendspodcast.libsyn.com  Music: Title Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 https://creativecommons.org/licenses/by/4.0/

Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide. If you're chasing more leads but not seeing results, this training is for you.Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X.Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 at noon Eastern in Gym Owners United.LinksGym Owners UnitedBook a Call  

In this episode, our Year of the Nineties continues as Nate and Adam review the 1996 western drama from writer/director John Sayles, "Lone Star", starring Chris Cooper! Listen now!

If you're struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next:You're not alone.Coop explains how gym owners can turn things around and why “hope” isn't a feeling. It's a decision.Chris lays out the real reasons gyms fail and lists the key differences between those that thrive and those that shut down. Then he lists the exact first steps to take if you're losing money and offers a formula for creating hope.No gym should be left behind. This episode will show you how to move forward.And if you want to move forward at the greatest speed, get a coach. Mentorship gives gym owners the clarity, focus and accountability they need to transform struggling gyms into world-class businesses.LinksGym Owners UnitedBook a Call  0:18 - Why we leave no gyms behind3:10 - Defining success for owners & coaches6:51 - What separates those who get results8:12 - Creating hope with the GAP formula10:36 - What you can do right now

Knowledge won't grow your gym—action will.In this episode, Two-Brain founder Chris Cooper explains how to close the gap between learning and doing so you can move your business forward.For gym owners, the cost of inaction is high: wasted payroll, lost revenue, clogged marketing funnels and low retention. Chris has seen thousands of gym owners get stuck in a cycle of compounding mistakes—not because they lacked information but because they didn't have someone to help them sort through the info and figure out what to do "right now."The solution? Building a clear plan for your gym with an expert mentor who will tell you exactly what to do and hold you accountable for doing it.If you've been consuming videos, blogs and books without making progress in your business, tune in to find out what separates growing gyms from stagnant gyms.LinksGym Owners UnitedBook a Call  0:32 - The implementation gap1:31 - The cost of inaction3:54 - How mistakes compound4:49 - Value of an outside perspective7:38 - Why Chris still has mentors

In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members.Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, staffing and repeatable systems—instead of chasing shiny objects such as ad campaigns.Another commonality: boosting average revenue per member (ARM) rather than just adding a ton of cheap, new members. To accomplish this, many have added high-value options such as small group training, personal training and Hyrox programming.Chris also shares real quotes from these leaders, including one from an owner whose gym halved its ad spend while increasing front-end revenue.Tune in to hear tips from top gym owners for growing your client headcount without spending your hard-earned profit on advertising.LinksGym Owners UnitedBook a Call 0:01 - Intro1:42 - Gyms with the most clients3:05 - What they have in common4:53 - Quotes from the leaders9:43 - CrossFit gyms in Europe

It's the most wonderful time of the year: Junehead. It all starts off with the movie that IS on Paste Magazine's list - Jarhead. The guys talk all about a movie that hits very differently 20 years later, Foxx and Sarsgaard's highlight performances, Jason's "edging" analogy and much more. Next week: JUNEHEAD CONTINUES. Questions? Comments? Suggestions? You can always shoot us an e-mail at ⁠⁠⁠⁠⁠forscreenandcountry@gmail.com⁠⁠⁠⁠⁠   Full List: ⁠⁠⁠⁠⁠https://www.pastemagazine.com/movies/war-movies/the-100-greatest-war-movies-of-all-time⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/forscreenandcountry⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠https://www.twitter.com/fsacpo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠d⁠⁠⁠⁠⁠ Our logo was designed by the wonderful Mariah Lirette (⁠⁠⁠⁠⁠https://instagram.com/its.mariah.xo⁠⁠⁠⁠⁠) Jarhead stars Jake Gyllenhaal, Peter Sarsgaard, Lucas Black, Brian Geraghty, Jacob Vargas, Laz Alonso, Evan Jones, Chris Cooper, Dennis Haysbert, John Krasinski and Jamie Foxx; directed by Sam Mendes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode 4 of I'm in This Movie, Chelsea talks about representation, binary choices, and finding community as she explores herself through the lens of The Muppets! What the Hype?! Podcast on Apple Podcasts What the Hype?! Podcast on YouTube Contact Chelsea Instagram - @ChelseaLeeH17 Letterboxd An American Workplace | A Retrospective The Office Podcast Crossroads of Destiny | An Avatar: TLA Universe Podcast Cinescope Instagram - @cinescopepodcast YouTube Website Email thecinescopepodcast@gmail.com

If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals.Chris Cooper shares the six reasons gym owners fail and provides the tools fitness entrepreneurs need to solve these problems.Coop was a struggling gym owner, too, and this is the exact video that would have saved him 15 years ago when he was struggling to pay the rent as an overworked, underpaid gym owner.The data-backed, battle-tested resources in this video have:Helped over 2,700 gym owners take home 24.9 percent more than the average gym owner.Produced almost 300 gym owners who earn six figures or more.Minted almost 60 new millionaires.There's no catch. Two-Brain leaves no gym behind. These resources are designed to give you a few quick wins and help you build momentum. Get our A+, gym-saving resource package today.To move faster and accomplish your goals sooner, work with a mentor. A mentor analyzes your business and tells you exactly what to focus on right now so you don't get overwhelmed.Because all the knowledge in the world is useless without action.LinksFree Tools Package for Gym OwnersBook a Strategy SessionGym Owners United1:11 - Problem 1: Inconsistent Lead Generation4:27 - Problem 2: Charging Less Than You're Worth7:49 - Problem 3: High Churn15:27 - Problem 4: Underpaying Yourself16:49 - Problem 5: Flying Blind on the Numbers21:43 - Problem 6: Finding and Keeping Great Staff

"Sling Blade" sees Billy Bob Thornton burst onto the scene, "Lone Star" tries to make Chris Cooper a star but relies on Matthew McConaughey for marketing instead, and "the Frighteners" is the beginning of the end of Michael J. Fox's movie career and the end of the beginning for Peter Jackson's directing career. Connect with us:Never Did It on Letterboxd: https://letterboxd.com/bradgaroon/list/never-did-it-podcast/Brad on Letterboxd: https://letterboxd.com/bradgaroon/Jake on Letterboxd: https://letterboxd.com/jake_ziegler/Never Did It on Facebook: https://www.facebook.com/neverdiditpodcast Hosted by Brad Garoon & Jake Ziegler

Is affiliation worth it—or is it just another unnecessary expense?In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-world examples from brands such as CrossFit, Hyrox, CNU Stretch and Parisi Speed School.You'll learn what affiliation actually gives you (and what it doesn't), how it compares to franchising and where a brand fits into your gym's business structure. Coop introduces a simple ROI formula to help you determine whether affiliation is helping you attract clients, generate revenue and improve retention—or just adding complexity without a clear return.Whether you're considering affiliation or questioning the value of your current brand, this episode will help you make a data-driven decision instead of guessing.LinksAffiliation Comparison Chart Affiliation Value FormulaGym Owners UnitedBook a Call  0:01 - Intro0:49 - What does affiliation buy?5:13 - Where a brand fits in your gym9:01 - How to measure affiliation value11:07 - Other revenue from affiliation

What does it take to build a successful business from the ground up? In this episode, Chris Cooper joins Russ and Joey to share his inspiring journey from a struggling gym owner to a thriving entrepreneur. Chris discusses the pivotal moments that turned his business around, from realizing he needed mentorship to creating a path that allowed him to focus on growing his business and creating passive income. He dives deep into the importance of building a solid foundation with mentorship and systems, and how he uses his story to mentor other gym owners. Chris also explores the stages of business growth: Founder, Farmer, Tinker, and Chief, focusing on how entrepreneurs can scale their businesses and impact their communities.Top three things you will learn: -The power of mentorship-The four stages of business growth-How to build passive income About Our Guest:Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he's dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success. After starting Two-Brain Business in 2016, Chris grew the company into the largest gym mentorship company in the world. He is the author of dozens of ebooks and nine other books, including “Millionaire Gym Owner,” “Gym Owners Handbook,” “Start a Gym,” and “Two-Brain Business.”Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.The hosts may have a financial interest in the programs or services mentioned in this episode.Connect with Chris Cooper:-Website - https://wealthwithoutwallstreet.com/twobrainBook Your Free Passive Income Game Plan Session:-https://wealthwithoutwallstreet.com/freecallWant to raise millionaire kids? Watch how Sharran Srivatsaa — former Goldman Sachs banker turned entrepreneur and investor — is building a generational wealth system with his kids, step-by-step. -https://go.wealthwithoutwallstreet.com/millionaire-kidsMaster Passive Income Podcast:-https://masterpassiveincome.com/podcastTurn Active Income Into Passive Income:-https://wealthwithoutwallstreet.com/piosWealth Without Wall Street New Book:-https://wealthwithoutwallstreet.com/newbookJoin Our Next Inner Circle Live Event:-https://www.wealthwithoutwallstreet.com/live-Promo Code: PODCASTIBC Webinar:-

Staffing is the biggest and most important investment you'll ever make in your gym. Get it right and your business grows. Get it wrong and everything stalls.Today, Chris Cooper unpacks the seven deadly staffing sins that create chaos, kill growth and keep gym owners chained to day-to-day operations.From hiring out of desperation to keeping people too long, each staffing mistake is pulled from real conversations with gym owners who've felt the consequences.You'll probably recognize a few of these mistakes in your own business. You might even realize you're committing all seven sins. Coop's got absolution and solutions for you. Tune in to hear how top-performing gyms build strong, reliable teams, then take action to do the same.To get the full guide, join Gym Owners United via the link below. LinksGym Owners UnitedBook a Call  2:22 - Lack of clarity and defined roles7:06 - Over-incentivizing and promoting13:08 - Hiring in desperation16:55 - Keeping people too long19:30 - Abdicating instead of delegating

How secure is your faith-firewall? Are you constantly battling faith-breaches, compromises, or spiritual malware? In this episode, Chris Cooper, a cybersecurity professional and founder of Lighthouse in Me, LLC, draws striking parallels between protecting data and guarding our souls. Just as companies build defenses against digital threats, Christians must protect their hearts and minds from spiritual attacks. God's Word, says Chris, is the Christian's firewall and eternal policy for protection. Obedience to Scripture determines its effectiveness.Chris's faith journey took a pivotal turn during a career setback, when he realized that true security doesn't come from self-reliance but surrender to God. Letting go of his personal agenda, Chris describes how he embraced God's plan and built his "faith-firewall" through Scripture. Drawing from the parable of the talents in Matthew 25, Chris learned how to invest his time, skills, and finances for God's glory. Viewing work as ministry is a transformative faith practice for Chris. In a world that often separates the sacred from the professional, he believes that his vocation is a platform for worship, serving others, and modeling his faith. Whether managing digital threats or mentoring colleagues, every task is an opportunity to bring eternal value into the workplace.More about Chris:Chris is a seasoned executive leader and devoted Christ follower who brings a unique blend of professional expertise and faith-driven purpose to everything he does. With a career rooted in technology, cybersecurity, privacy, compliance, and risk management, Chris has helped organizations navigate complex challenges with integrity, innovation, and a deep commitment to stewardship.Outside of his professional life, Chris has a long history of community involvement. He's served as a United Way volunteer and Campaign Chairman, helped launch multiple Bible studies over the past decade, and currently serves on both The Salvation Army Midland Division Advisory Board and the Gateway Citadel Advisory Council. Chris is married to his wife Wendy, and together they share a beautifully blended family of five children. In late 2024, they launched Lighthouse in Me LLC, a faith-based initiative focused on inspiring and empowering others to live boldly in their faith. Chris also serves as the Market President of C-Suite for Christ St. Louis, where he is passionate about building trusted leadership, fostering meaningful community, and creating spaces where faith can flourish.Support the showTransforming the workplace one Bible study at a time - DONATE today! CONNECT WITH US:B-B-T.org | News | LinkedIn Biblical Business Training (“BBT”) equips busy, working people to grow in the grace and knowledge of Jesus Christ and empowers them in small-group Bible study settings to apply Biblical principles to their every day lives - especially in the workplace. BBT is a nonprofit 501(c)(3) organization which exists to help people develop their Christian “Faith for Work – Leadership for Life!”

Summer is coming, and for many gym owners, that means holds, cancellations and a painful dip in revenue—but it doesn't have to.The summer slump is natural if you don't take action: Clients go on vacation, they trade your programmed workouts for outdoor activities in the sunshine, and kids who are home from school force routine changes.But when clients stop coming to the gym consistently, they lose the momentum they've built, making it harder to get them to restart in the fall.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper gives you a tactical action plan for getting ahead of the summer slump in 2025.He breaks down practical strategies for improving summer retention and boosting revenue with seasonal programs, such as offseason athlete camps. You'll also learn how to offer remote coaching and travel prescriptions so you can keep clients engaged even when they're outside the gym.Tune in to hear a complete plan you can apply to your gym today and use every year to make summer a strong season.LinksGym Owners UnitedBook a Call  3:25 - Pre-sell fall engagement5:00 - Seasonal programs and events7:37 - Camps and programs for offseason athletes9:06 - Remote training programs12:29 - Vacation training plans

Want to earn $100,000 a year from your gym? Passion alone won't cut it. You need a clear plan.Today, Chris Cooper introduces a proven, step-by-step guide: “The Gym Owner's Checklist for Hitting $100K+ Annual Income.” Based on data from thousands of gyms worldwide, this checklist outlines exactly what you need to do to build a profitable, sustainable business. It's broken down into six essential areas:- Get More Clients- Average Revenue Per Member (ARM)- Length of Engagement (LEG)- Effective Hourly Rate (EHR)- Staff- FinanceIf you've ever felt overwhelmed by the business side of gym ownership, this checklist will give you a clear path forward. Join Chris for a live walkthrough and Q&A on April 29 at 12 p.m. EDT in Gym Owners United—linked below. LinksGym Owners UnitedBook a Call  0:01 - Intro2:29 - Overview of the checklists 3:48 - Client headcount, value & retention8:13 - Owner pay, staff & finance9:50 - Your next step

Part 2 in the sermon series "One More Conversation"

Oh my goodness it's Jason Bourne. That's right we're taking a look at all of the movies in the Jason Bourne-universe. Beginning with the Doug Liman directed Matt Damon starring action-espionage thriller The Bourne Identity. Set against a European backgrop and also featuring the likes of Franka Potente, Julia Stiles, Brian Cox, Clive Owen and Chris Cooper the story follows a man whom after beig dredged out of the ocean with no memory must follow a series of clues to discover the truth behind his past. And it turns out he's an assassin or whatever. Thanks for watching our Caravan Of Garbage reviewSUBSCRIBE HERE ►► http://goo.gl/pQ39jNHelp support the show and get early episodes ► https://bigsandwich.co/Patreon ► https://patreon.com/mrsundaymoviesJames' Twitter ► http://twitter.coQm/mrsundaymoviesMaso's Twitter ► http://twitter.com/wikipediabrownPatreon ► https://patreon.com/mrsundaymoviesT-Shirts/Merch ► https://www.teepublic.com/stores/mr-sunday-movies The Weekly Planet iTunes ► https://itunes.apple.com/us/podcast/the-weekly-planet/id718158767?mt=2&ign-mpt=uo%3D4 The Weekly Planet Direct Download ► https://play.acast.com/s/theweeklyplanetAmazon Affiliate Link ► https://amzn.to/2nc12P4 Hosted on Acast. See acast.com/privacy for more information.

What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more?In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month. He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount. In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client base by 20 percent.Chris also breaks down the Prescriptive Model, a client-centric strategy that aligns gym services with individual goals to produce better results. Focusing on measurable results—instead of just workouts—builds trust, boosts retention and justifies premium pricing.Tune in to hear why “more clients” isn't always the answer and then start scaling your gym's average revenue per member.LinksThe Prescriptive ModelGym Owners UnitedBook a Call  00:28 - Top 10 gyms for ARM04:30 - Why you must be profitable09:03 - Fewer members, more revenue11:54 - Quotes from top gym owners16:30 - Method versus model

If you own a gym, you must sell.That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their health and fitness.Still, no fitness coach wants to feel pushy or slimy. In this episode, Coop explains how to sell while maintaining a philosophy of generosity and service.He lays out the Help First funnel, which has four sections:IntroductionConversationInvitationConversionIt's a system characterized by honesty, and it allows gym owners to move from "selling" to "helping":If you are trying to get only what you want, you are selling.If you are trying to supply what they want and need, you are helping.This mindset shift will make all the difference when a desperate person is asking you how to lose 20 lb. As a coach, it's your duty to tell that person exactly how to solve the problem and offer your expert help. If you remember that, you'll change more lives and close more sales.LinksGym Owners UnitedBook a Call0:01 - Intro0:33 - The Help First strategy3:29 - How to start conversations6:35 - How to extend an invitation12:22 - Sales: the first act of coaching14:30 - The Prescriptive Model

How can gym owners achieve financial freedom and retire comfortably? Traditional retirement plans are not always the best answer for gym owners, and relying solely on gym income can be risky.To tackle this question, Chris Cooper sits down with Joey Mure from “Wealth Without Wall Street,” a podcast and online community designed to educate people on how money truly works.Chris and Joey discuss how gym owners can become financially independent, invest wisely and build wealth beyond their gyms.Joey introduces alternative wealth-building strategies such as syndication, land flipping and infinite banking. He also breaks down legal ways to minimize what you owe in taxes and keep more of your hard-earned money working for you.Gym owners, it's time to start planning for your financial future—tune in to hear how.Use the link below to access free resources and take the financial freedom quiz.LinksFree ResourcesGym Owners UnitedBook a Call05:24 - Where to invest your money12:45 - Passive income from your business19:05 - Small ways to get started 22:29 - How syndication works25:28 - Infinite banking breakdown32:41 - Free resources for listeners

Economic uncertainty is coming, but that doesn't mean your gym has to struggle.In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side.In today's episode, Two-Brain founder Chris Cooper lays out the exact steps gym owners can take to thrive during an economic downturn.Slashing membership rates is the wrong move—Chris shares smarter strategies for growing top-line revenue, from prioritizing high-value services to improving retention by strengthening relationships with existing clients.He also explains how to cut unnecessary costs before you're forced to and optimize your sales process to convert more leads.Tune in to learn how to build resilience, stay ahead of financial challenges and run a profitable gym—no matter what the economy brings.LinksGym Owners UnitedBook a Call  01:19 - Go upmarket, not down05:34 - Market for retention08:44 - Improve your weakest metric10:38 - Grow top-line revenue 20%13:17 - Plan for the worst, hope for the best16:26 - Cut spending & maximize ROI19:42 - Lean on your network

Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he's sharing exactly how he did it. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with James to unpack his journey from burnout to six-figure success. A former physical therapist turned gym owner, James reveals how Two-Brain Business helped him triple his revenue in less than three years. He also shares how ego nearly cost him his business and explains why “going out of business isn't the worst thing—staying in business and not making money is.”James breaks down the key tactics that transformed his business, including tracking his metrics, planning his year, raising rates and building “gap strategies” to overcome revenue shortfalls. Tune in to hear how to systemize your gym and boost your income, just like James did. Then, shoot Chris Cooper a DM to get free copies of his sample profit-and-loss statement (P&L) and annual plan.You can find Chris—and thousands more supportive gym owners—in Gym Owners United, linked below.LinksGym Owners UnitedBook a Call  02:17 - Journey with Two-Brain05:26 - Overview of James' gym09:37 - Low points to $100k NOB13:28 - Paying yourself more21:21 - What's next for James?

CrossFit founder Greg Glassman is back with a new project: MetFix.In this exclusive interview on “Run a Profitable Gym,” Two-Brain CEO Chris Cooper gets the inside story on Glassman's latest venture—a program designed to attack chronic disease through its focus on metabolic health.Glassman explains why he believes sugar is public enemy number one, how broken science has misled the fitness industry and why MetFix is in a position to address problems that CrossFit can't. He also shares his thoughts on the failures of modern education and why changing one life at a time is the only way to win the war on metabolic dysfunction.He discusses MetFix's potential applications in hospitals, schools and CrossFit affiliates, and clarifies the relationship between MetFix and CrossFit.This is a conversation you can't miss. Tune in to hear more about MetFix and get Greg Glassman's unfiltered take on health and nutrition.To learn more about MetFix, visit the link below. LinksMetFixGym Owners UnitedBook a Call  00:11 - How to teach nutrition to a 6 year old21:50 - Getting people proactive about health38:04 - How Greg teaches his kids science48:11 - Getting joy from teaching01:17:45 - Greg's closing thoughts

This episode features important visuals. For the best experience, watch it on YouTube.Two-Brain Business has helped hundreds of gym owners hit their income goals with dramatically reduced work hours—and Chris Cooper is here to give you a detailed look at the exact system they used to do it.This plan has produced 55 millionaire gym owners (and counting) and helped gym owners around the world reach six-figure income without working extreme hours. Coop holds nothing back. You'll see the entire Two-Brain mentorship system.Stage 1 is all about increasing revenue, Stage 2 is where you systemize your business, and Stage 3 is where you take clear steps to build a legacy and live your Perfect Day.In this detailed video, you'll also get to work through six essential exercises with Chris. He'll teach you how to find and replicate your best clients, learn to read a profit-and-loss statement, acquire new clients fast, and more.If you've ever wondered how mentorship for gym owners works, this video is the answer. A thousand fitness entrepreneurs around the world are using this exact system right now to build profitable gyms that help them live the way they want to live.Watch the video, and when you're ready to talk about a precise plan to help you earn six figures or more from your gym, book a call via the link below.LinksGym Owners UnitedBook a Call  0:01 - Intro8:17 - Stage 1: Increase Revenue22:20 - Exercise 1: Seed Clients40:03 - Stage 2: Systemize Your Gym41:30 - Exercise 2: The Simple Six51:12 - Exercise 3: Sell Week1:03:33 - Exercise 4: SOPs1:13:12 - Exercise 5: P&L Statement1:25:40 - Exercise 6: Role Replacement Cost1:30:11 - Your Perfect Day1:39:32 - Next Steps

In this episode Chris Cooper breaks down his entire pre-, during-, and post-seminar process, sharing the intentional strategies that turn steak dinners into scheduled appointments.

Greg Glassman's new venture, MetFix, has generated monster buzz across the fitness industry, and current and former CrossFit affiliate owners are particularly interested. So what exactly is MetFix, and how does it compare to Glassman's other major creation, CrossFit?In this episode of “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper sits down with Glassman's partner in MetFix, Emily Kaplan, to find out.Emily provides the project's background and lays out MetFix's focus on combatting chronic disease through diet and exercise. She explains why the program is designed to complement CrossFit rather than compete with it and offers her perspective on the broader health and fitness landscape.Chris and Emily also discuss how MetFix approaches coaching and education, and they dig into its affiliate model, which many gym owners want to know more about.If you are curious about MetFix, tune in to hear insights directly from one of its founders.  To learn more, visit the MetFix site via the link below.  LinksMetFixGym Owners UnitedBook a Call  00:52 - What is MetFix?17:04 - MetFix certification & affiliates26:08 - Adherence to nutrition plans36:47 - Goal of the affiliate program56:54 - Support for MetFix affiliates

Most gym owners don't start their businesses to get rich, but that doesn't mean they should struggle to make a living.In fact, the better a gym pays its owner, the more likely it is to stay in business and change more lives.In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 gym owners for net owner benefit (NOB)—take-home pay. More importantly, he breaks down exactly what the top earners are doing to bring home between $19k and $30k per month.These gym owners have a few key things in common: They repeat simple, effective habits instead of constantly chasing new tactics; they raise rates annually to account for inflation; and they focus on retention and delivering exceptional value to clients.Chris also explains why NOB is the best measure of a gym's health and covers some of the biggest mistakes gym owners make—like adding more members without increasing NOB—and how to avoid them.If you're tired of just getting by, tune in to hear proven strategies for increasing your income.LinksGym Owners UnitedBook a Call  01:51 - Our Top 10 earners04:23 - What they have in common07:54 - Retention and service delivery12:37 - Reputation and social media16:36 - Smart financial planning

Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms. But is that really true? In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes.Coop explains why Games exposure doesn't translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thriving.He highlights what Hyrox, Spartan Races, the Rogue Invitational and fitness festivals such as the Arnold are doing well, and he explains how CrossFit can learn from them.It's time to rethink who the Games are really for. Tune in to hear Chris' take.  If you missed any of the other episodes in this special series, check them out via the links below.LinksHow to Save CrossFitQ&A With CoopSave the Affiliate MovementGym Owners UnitedBook a Call  00:47 - The purpose of the Games3:15 - Should HQ scrap the Games?4:22 - Hyrox and Spartan6:20 - The Rogue Invitational7:43 - Fitness festivals

CrossFit's future depends on its affiliates—but right now, they're struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat.In today's special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them.For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is not enough: Affiliate owners need the tools and strategies to build financially sustainable gyms.Coop outlines a plan to rebuild the affiliate program, starting with business education, real mentorship and leadership that prioritizes sustainable gym success over short-term revenue grabs.If CrossFit is going to survive long term, the affiliate model has to change—tune in to hear Coop's full plan.  If you missed the first two episodes in this special series, check them out via the links below.LinksHow to Save CrossFitQ&A With Coop Gym Owners UnitedBook a Call  1:48 - Clarify the mission2:53 - Rebuild CrossFit media5:53 - Prequalify “mentors” on the platform7:44 - Track & publish affiliate metrics9:50 - CrossFit business course?

The 2025 CrossFit Open is officially closed. Sean, Tommy and Lauren talk about what they liked these past three weeks and take a look ahead as we move to the semifinals. The World Fitness Project continues to release details about their inaugural season and have a way in which they're looking to partner with gyms. A former Olympian is interested in purchasing CrossFit. The crew discusses what Shawn Johnson could potentially bring to the table that would help grow the methodology and the sport. And finally, Chris Cooper from Two Brain Business talks with Sean about the impending sale of CrossFit, why someone might be interested in purchasing the brand, what are the key events over the last ten years that led us to this point, and what he thinks new owners need to do on day one. This episode is presented by Thirdzy. Head to thirdzy.com/TEF to save 20% on their Rest and Recovery collagen and improve your sleep and overnight recovery.

Last week, Chris Cooper published a blog titled “How to Save CrossFit,” and the response was massive—affiliate owners, coaches and industry leaders reached out with questions and concerns.Today, in this special episode of “Run a Profitable Gym,” Chris answers their questions.Coop addresses why he deaffiliated from CrossFit and why the method must evolve, then he digs into a question many have asked him: Would he ever buy CrossFit LLC? Chris also defines what real change would look like in a complete overhaul, including how to rebuild CrossFit Media, redefine the purpose of the Games, and offer affiliates real education and mentorship to help them succeed.Stay tuned for upcoming episodes in this series: Chris will explain how affiliates can be saved and lay out a plan for the evolution of the CrossFit Games.And if you missed the first part of this special series, it's linked below. LinksHow to Save CrossFitGym Owners UnitedBook a Call  5:33 - First 90 days of complete change10:21 - What about Europe?14:42 - Is CrossFit in danger?17:34 - Affiliates' concerns20:35 - Could Coop buy CrossFit?

CrossFit is at a crossroads. With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of the brand is uncertain. In this special episode of “Run a Profitable Gym,” Two-Brain Business founder and CEO Chris Cooper lays out a plan to save CrossFit—the company and the broader community of gym owners and trainers who depend on the brand.Chris was an affiliate owner for 14 years and worked for CrossFit HQ for six. Now, through Two-Brain, he mentors more CrossFit affiliate owners than anyone else in the world.Coop's seen firsthand what makes affiliates successful—and why so many are struggling. Today, he breaks down why great coaching alone isn't enough, how outdated business advice led many affiliates to financial instability and why the future of CrossFit depends on strong, profitable gyms. He outlines specific steps a new CrossFit LLC owner should take to turn things around, including revamping the affiliate model and redefining the brand in today's fitness industry. Stay tuned for the next three episodes in this series: Chris will answer the top questions he's received about CrossFit, he'll explain how affiliates can be saved, and he'll lay out a plan for the evolution of the CrossFit Games. LinksGym Owners UnitedBook a Call  00:36 - CrossFit is shrinking03:56 - How we got here08:45 - The brand is built on affiliates11:09 - How to fix CrossFit19:24 - What real change requires

On this week's episode, host Tim Boyum and his guests discuss a recent study on the state of North Carolina elections.  Low faith and trust in elections is widespread, but North Carolina's elections are more successful than many other states, according to a study from cross-partisan organization North Carolina Fair Safe and Secure Elections. "One big takeaway we have is that early voting is working really well in North Carolina by any metric," Dr. Chris Cooper, from Western Carolina University, said.  Cooper and Dr. Michael Bitzer, from Catawba College, are members of the group that conducted and released the study. They join Tim to break down everything from the initial registration process, to rallies and challenges following the election.

Many gym owners still rely on free trial classes to attract new members, but do samples actually help your fitness business? The data says "no."In this episode of “Run a Profitable Gym,” Chris Cooper explains why free trials are ineffective, how they hurt long-term retention and what to replace them with.Instead of creating a race to the bottom by commoditizing coaching, gym owners can improve close rates by using the Prescriptive Model, starting with a No Sweat Intro—a consultation that helps potential members understand how the gym will help them get real results quickly. Chris walks you through the steps of the Prescriptive Model and shares data comparing retention rates produced by free trials and No Sweat Intros. (Spoiler: Consultations generate length of engagement that's three times longer!) It's time to ditch free trials and start using a system that actually works—tune in to learn how. Want to learn more about the Prescriptive Model? Click the link below.  LinksThe Prescriptive ModelGym Owners UnitedBook a Call  01:16 - The history of free trials05:12 - The close rate of free trials11:02 - The commodity effect13:40 - What to do instead19:19 - Free trials are bad for clients