Podcast appearances and mentions of Chris Cooper

In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members.Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, staffing and repeatable systems—instead of chasing shiny objects such as ad campaigns.Another commonality: boosting average revenue per member (ARM) rather than just adding a ton of cheap, new members. To accomplish this, many have added high-value options such as small group training, personal training and Hyrox programming.Chris also shares real quotes from these leaders, including one from an owner whose gym halved its ad spend while increasing front-end revenue.Tune in to hear tips from top gym owners for growing your client headcount without spending your hard-earned profit on advertising.LinksGym Owners UnitedBook a Call 0:01 - Intro1:42 - Gyms with the most clients3:05 - What they have in common4:53 - Quotes from the leaders9:43 - CrossFit gyms in Europe

If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals.Chris Cooper shares the six reasons gym owners fail and provides the tools fitness entrepreneurs need to solve these problems.Coop was a struggling gym owner, too, and this is the exact video that would have saved him 15 years ago when he was struggling to pay the rent as an overworked, underpaid gym owner.The data-backed, battle-tested resources in this video have:Helped over 2,700 gym owners take home 24.9 percent more than the average gym owner.Produced almost 300 gym owners who earn six figures or more.Minted almost 60 new millionaires.There's no catch. Two-Brain leaves no gym behind. These resources are designed to give you a few quick wins and help you build momentum. Get our A+, gym-saving resource package today.To move faster and accomplish your goals sooner, work with a mentor. A mentor analyzes your business and tells you exactly what to focus on right now so you don't get overwhelmed.Because all the knowledge in the world is useless without action.LinksFree Tools Package for Gym OwnersBook a Strategy SessionGym Owners United1:11 - Problem 1: Inconsistent Lead Generation4:27 - Problem 2: Charging Less Than You're Worth7:49 - Problem 3: High Churn15:27 - Problem 4: Underpaying Yourself16:49 - Problem 5: Flying Blind on the Numbers21:43 - Problem 6: Finding and Keeping Great Staff

Notre critique du film "The History of Sound" réalisé par Oliver Hermanus avec Josh O'Connor, Paul Mescal et Chris Cooper. Ce film est présenté en Compétition au Festival de Cannes 2025.Abonnez-vous au podcast CINECAST sur la plateforme de votre choix : https://smartlink.ausha.co/cinecast   ---   Titre : The History of SoundSortie : 14 janvier 2026Réalisé par Oliver HermanusAvec : Josh O'Connor, Paul Mescal et Chris CooperSynopsis : Lionel, jeune chanteur talentueux originaire du Kentucky, grandit au son des chansons que son père chantait sur le perron de leur maison.En 1917, il quitte la ferme familiale pour intégrer le Conservatoire de Boston, où il fait la rencontre de David, un étudiant en composition aussi brillant que séduisant, mais leur lien naissant est brutalement interrompu lorsque David est mobilisé à la fin de la guerre.En 1920, réunis le temps d'un hiver, Lionel et David sillonnent les forêts et les îles du Maine pour collecter et préserver les chants folkloriques menacés d'oubli. Cette parenthèse marquera à jamais Lionel.#TheHistoryOfSound #Cannes2025 #CINECASTHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

"Sling Blade" sees Billy Bob Thornton burst onto the scene, "Lone Star" tries to make Chris Cooper a star but relies on Matthew McConaughey for marketing instead, and "the Frighteners" is the beginning of the end of Michael J. Fox's movie career and the end of the beginning for Peter Jackson's directing career. Connect with us:Never Did It on Letterboxd: https://letterboxd.com/bradgaroon/list/never-did-it-podcast/Brad on Letterboxd: https://letterboxd.com/bradgaroon/Jake on Letterboxd: https://letterboxd.com/jake_ziegler/Never Did It on Facebook: https://www.facebook.com/neverdiditpodcast Hosted by Brad Garoon & Jake Ziegler

Is affiliation worth it—or is it just another unnecessary expense?In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-world examples from brands such as CrossFit, Hyrox, CNU Stretch and Parisi Speed School.You'll learn what affiliation actually gives you (and what it doesn't), how it compares to franchising and where a brand fits into your gym's business structure. Coop introduces a simple ROI formula to help you determine whether affiliation is helping you attract clients, generate revenue and improve retention—or just adding complexity without a clear return.Whether you're considering affiliation or questioning the value of your current brand, this episode will help you make a data-driven decision instead of guessing.LinksAffiliation Comparison Chart Affiliation Value FormulaGym Owners UnitedBook a Call  0:01 - Intro0:49 - What does affiliation buy?5:13 - Where a brand fits in your gym9:01 - How to measure affiliation value11:07 - Other revenue from affiliation

What does it take to build a successful business from the ground up? In this episode, Chris Cooper joins Russ and Joey to share his inspiring journey from a struggling gym owner to a thriving entrepreneur. Chris discusses the pivotal moments that turned his business around, from realizing he needed mentorship to creating a path that allowed him to focus on growing his business and creating passive income. He dives deep into the importance of building a solid foundation with mentorship and systems, and how he uses his story to mentor other gym owners. Chris also explores the stages of business growth: Founder, Farmer, Tinker, and Chief, focusing on how entrepreneurs can scale their businesses and impact their communities.Top three things you will learn: -The power of mentorship-The four stages of business growth-How to build passive income About Our Guest:Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he's dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success. After starting Two-Brain Business in 2016, Chris grew the company into the largest gym mentorship company in the world. He is the author of dozens of ebooks and nine other books, including “Millionaire Gym Owner,” “Gym Owners Handbook,” “Start a Gym,” and “Two-Brain Business.”Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.The hosts may have a financial interest in the programs or services mentioned in this episode.Connect with Chris Cooper:-Website - https://wealthwithoutwallstreet.com/twobrainBook Your Free Passive Income Game Plan Session:-https://wealthwithoutwallstreet.com/freecallWant to raise millionaire kids? Watch how Sharran Srivatsaa — former Goldman Sachs banker turned entrepreneur and investor — is building a generational wealth system with his kids, step-by-step. -https://go.wealthwithoutwallstreet.com/millionaire-kidsMaster Passive Income Podcast:-https://masterpassiveincome.com/podcastTurn Active Income Into Passive Income:-https://wealthwithoutwallstreet.com/piosWealth Without Wall Street New Book:-https://wealthwithoutwallstreet.com/newbookJoin Our Next Inner Circle Live Event:-https://www.wealthwithoutwallstreet.com/live-Promo Code: PODCASTIBC Webinar:-

Staffing is the biggest and most important investment you'll ever make in your gym. Get it right and your business grows. Get it wrong and everything stalls.Today, Chris Cooper unpacks the seven deadly staffing sins that create chaos, kill growth and keep gym owners chained to day-to-day operations.From hiring out of desperation to keeping people too long, each staffing mistake is pulled from real conversations with gym owners who've felt the consequences.You'll probably recognize a few of these mistakes in your own business. You might even realize you're committing all seven sins. Coop's got absolution and solutions for you. Tune in to hear how top-performing gyms build strong, reliable teams, then take action to do the same.To get the full guide, join Gym Owners United via the link below. LinksGym Owners UnitedBook a Call  2:22 - Lack of clarity and defined roles7:06 - Over-incentivizing and promoting13:08 - Hiring in desperation16:55 - Keeping people too long19:30 - Abdicating instead of delegating

How secure is your faith-firewall? Are you constantly battling faith-breaches, compromises, or spiritual malware? In this episode, Chris Cooper, a cybersecurity professional and founder of Lighthouse in Me, LLC, draws striking parallels between protecting data and guarding our souls. Just as companies build defenses against digital threats, Christians must protect their hearts and minds from spiritual attacks. God's Word, says Chris, is the Christian's firewall and eternal policy for protection. Obedience to Scripture determines its effectiveness.Chris's faith journey took a pivotal turn during a career setback, when he realized that true security doesn't come from self-reliance but surrender to God. Letting go of his personal agenda, Chris describes how he embraced God's plan and built his "faith-firewall" through Scripture. Drawing from the parable of the talents in Matthew 25, Chris learned how to invest his time, skills, and finances for God's glory. Viewing work as ministry is a transformative faith practice for Chris. In a world that often separates the sacred from the professional, he believes that his vocation is a platform for worship, serving others, and modeling his faith. Whether managing digital threats or mentoring colleagues, every task is an opportunity to bring eternal value into the workplace.More about Chris:Chris is a seasoned executive leader and devoted Christ follower who brings a unique blend of professional expertise and faith-driven purpose to everything he does. With a career rooted in technology, cybersecurity, privacy, compliance, and risk management, Chris has helped organizations navigate complex challenges with integrity, innovation, and a deep commitment to stewardship.Outside of his professional life, Chris has a long history of community involvement. He's served as a United Way volunteer and Campaign Chairman, helped launch multiple Bible studies over the past decade, and currently serves on both The Salvation Army Midland Division Advisory Board and the Gateway Citadel Advisory Council. Chris is married to his wife Wendy, and together they share a beautifully blended family of five children. In late 2024, they launched Lighthouse in Me LLC, a faith-based initiative focused on inspiring and empowering others to live boldly in their faith. Chris also serves as the Market President of C-Suite for Christ St. Louis, where he is passionate about building trusted leadership, fostering meaningful community, and creating spaces where faith can flourish.Support the showTransforming the workplace one Bible study at a time - DONATE today! CONNECT WITH US:B-B-T.org | News | LinkedIn Biblical Business Training (“BBT”) equips busy, working people to grow in the grace and knowledge of Jesus Christ and empowers them in small-group Bible study settings to apply Biblical principles to their every day lives - especially in the workplace. BBT is a nonprofit 501(c)(3) organization which exists to help people develop their Christian “Faith for Work – Leadership for Life!”

Summer is coming, and for many gym owners, that means holds, cancellations and a painful dip in revenue—but it doesn't have to.The summer slump is natural if you don't take action: Clients go on vacation, they trade your programmed workouts for outdoor activities in the sunshine, and kids who are home from school force routine changes.But when clients stop coming to the gym consistently, they lose the momentum they've built, making it harder to get them to restart in the fall.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper gives you a tactical action plan for getting ahead of the summer slump in 2025.He breaks down practical strategies for improving summer retention and boosting revenue with seasonal programs, such as offseason athlete camps. You'll also learn how to offer remote coaching and travel prescriptions so you can keep clients engaged even when they're outside the gym.Tune in to hear a complete plan you can apply to your gym today and use every year to make summer a strong season.LinksGym Owners UnitedBook a Call  3:25 - Pre-sell fall engagement5:00 - Seasonal programs and events7:37 - Camps and programs for offseason athletes9:06 - Remote training programs12:29 - Vacation training plans

Want to earn $100,000 a year from your gym? Passion alone won't cut it. You need a clear plan.Today, Chris Cooper introduces a proven, step-by-step guide: “The Gym Owner's Checklist for Hitting $100K+ Annual Income.” Based on data from thousands of gyms worldwide, this checklist outlines exactly what you need to do to build a profitable, sustainable business. It's broken down into six essential areas:- Get More Clients- Average Revenue Per Member (ARM)- Length of Engagement (LEG)- Effective Hourly Rate (EHR)- Staff- FinanceIf you've ever felt overwhelmed by the business side of gym ownership, this checklist will give you a clear path forward. Join Chris for a live walkthrough and Q&A on April 29 at 12 p.m. EDT in Gym Owners United—linked below. LinksGym Owners UnitedBook a Call  0:01 - Intro2:29 - Overview of the checklists 3:48 - Client headcount, value & retention8:13 - Owner pay, staff & finance9:50 - Your next step

Part 2 in the sermon series "One More Conversation"

Oh my goodness it's Jason Bourne. That's right we're taking a look at all of the movies in the Jason Bourne-universe. Beginning with the Doug Liman directed Matt Damon starring action-espionage thriller The Bourne Identity. Set against a European backgrop and also featuring the likes of Franka Potente, Julia Stiles, Brian Cox, Clive Owen and Chris Cooper the story follows a man whom after beig dredged out of the ocean with no memory must follow a series of clues to discover the truth behind his past. And it turns out he's an assassin or whatever. Thanks for watching our Caravan Of Garbage reviewSUBSCRIBE HERE ►► http://goo.gl/pQ39jNHelp support the show and get early episodes ► https://bigsandwich.co/Patreon ► https://patreon.com/mrsundaymoviesJames' Twitter ► http://twitter.coQm/mrsundaymoviesMaso's Twitter ► http://twitter.com/wikipediabrownPatreon ► https://patreon.com/mrsundaymoviesT-Shirts/Merch ► https://www.teepublic.com/stores/mr-sunday-movies The Weekly Planet iTunes ► https://itunes.apple.com/us/podcast/the-weekly-planet/id718158767?mt=2&ign-mpt=uo%3D4 The Weekly Planet Direct Download ► https://play.acast.com/s/theweeklyplanetAmazon Affiliate Link ► https://amzn.to/2nc12P4 Hosted on Acast. See acast.com/privacy for more information.

What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more?In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month. He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount. In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client base by 20 percent.Chris also breaks down the Prescriptive Model, a client-centric strategy that aligns gym services with individual goals to produce better results. Focusing on measurable results—instead of just workouts—builds trust, boosts retention and justifies premium pricing.Tune in to hear why “more clients” isn't always the answer and then start scaling your gym's average revenue per member.LinksThe Prescriptive ModelGym Owners UnitedBook a Call  00:28 - Top 10 gyms for ARM04:30 - Why you must be profitable09:03 - Fewer members, more revenue11:54 - Quotes from top gym owners16:30 - Method versus model

Chris Cooper spoke with Dr. Luke Plonsky (Professor of Applied Linguistics at Northern Arizona University) about a recent book he edited on open science. haswellkyudai@gmail.com, lostincitations@gmail.com 

If you own a gym, you must sell.That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their health and fitness.Still, no fitness coach wants to feel pushy or slimy. In this episode, Coop explains how to sell while maintaining a philosophy of generosity and service.He lays out the Help First funnel, which has four sections:IntroductionConversationInvitationConversionIt's a system characterized by honesty, and it allows gym owners to move from "selling" to "helping":If you are trying to get only what you want, you are selling.If you are trying to supply what they want and need, you are helping.This mindset shift will make all the difference when a desperate person is asking you how to lose 20 lb. As a coach, it's your duty to tell that person exactly how to solve the problem and offer your expert help. If you remember that, you'll change more lives and close more sales.LinksGym Owners UnitedBook a Call0:01 - Intro0:33 - The Help First strategy3:29 - How to start conversations6:35 - How to extend an invitation12:22 - Sales: the first act of coaching14:30 - The Prescriptive Model

How can gym owners achieve financial freedom and retire comfortably? Traditional retirement plans are not always the best answer for gym owners, and relying solely on gym income can be risky.To tackle this question, Chris Cooper sits down with Joey Mure from “Wealth Without Wall Street,” a podcast and online community designed to educate people on how money truly works.Chris and Joey discuss how gym owners can become financially independent, invest wisely and build wealth beyond their gyms.Joey introduces alternative wealth-building strategies such as syndication, land flipping and infinite banking. He also breaks down legal ways to minimize what you owe in taxes and keep more of your hard-earned money working for you.Gym owners, it's time to start planning for your financial future—tune in to hear how.Use the link below to access free resources and take the financial freedom quiz.LinksFree ResourcesGym Owners UnitedBook a Call05:24 - Where to invest your money12:45 - Passive income from your business19:05 - Small ways to get started 22:29 - How syndication works25:28 - Infinite banking breakdown32:41 - Free resources for listeners

Economic uncertainty is coming, but that doesn't mean your gym has to struggle.In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side.In today's episode, Two-Brain founder Chris Cooper lays out the exact steps gym owners can take to thrive during an economic downturn.Slashing membership rates is the wrong move—Chris shares smarter strategies for growing top-line revenue, from prioritizing high-value services to improving retention by strengthening relationships with existing clients.He also explains how to cut unnecessary costs before you're forced to and optimize your sales process to convert more leads.Tune in to learn how to build resilience, stay ahead of financial challenges and run a profitable gym—no matter what the economy brings.LinksGym Owners UnitedBook a Call  01:19 - Go upmarket, not down05:34 - Market for retention08:44 - Improve your weakest metric10:38 - Grow top-line revenue 20%13:17 - Plan for the worst, hope for the best16:26 - Cut spending & maximize ROI19:42 - Lean on your network

Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he's sharing exactly how he did it. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with James to unpack his journey from burnout to six-figure success. A former physical therapist turned gym owner, James reveals how Two-Brain Business helped him triple his revenue in less than three years. He also shares how ego nearly cost him his business and explains why “going out of business isn't the worst thing—staying in business and not making money is.”James breaks down the key tactics that transformed his business, including tracking his metrics, planning his year, raising rates and building “gap strategies” to overcome revenue shortfalls. Tune in to hear how to systemize your gym and boost your income, just like James did. Then, shoot Chris Cooper a DM to get free copies of his sample profit-and-loss statement (P&L) and annual plan.You can find Chris—and thousands more supportive gym owners—in Gym Owners United, linked below.LinksGym Owners UnitedBook a Call  02:17 - Journey with Two-Brain05:26 - Overview of James' gym09:37 - Low points to $100k NOB13:28 - Paying yourself more21:21 - What's next for James?

CrossFit founder Greg Glassman is back with a new project: MetFix.In this exclusive interview on “Run a Profitable Gym,” Two-Brain CEO Chris Cooper gets the inside story on Glassman's latest venture—a program designed to attack chronic disease through its focus on metabolic health.Glassman explains why he believes sugar is public enemy number one, how broken science has misled the fitness industry and why MetFix is in a position to address problems that CrossFit can't. He also shares his thoughts on the failures of modern education and why changing one life at a time is the only way to win the war on metabolic dysfunction.He discusses MetFix's potential applications in hospitals, schools and CrossFit affiliates, and clarifies the relationship between MetFix and CrossFit.This is a conversation you can't miss. Tune in to hear more about MetFix and get Greg Glassman's unfiltered take on health and nutrition.To learn more about MetFix, visit the link below. LinksMetFixGym Owners UnitedBook a Call  00:11 - How to teach nutrition to a 6 year old21:50 - Getting people proactive about health38:04 - How Greg teaches his kids science48:11 - Getting joy from teaching01:17:45 - Greg's closing thoughts

This episode features important visuals. For the best experience, watch it on YouTube.Two-Brain Business has helped hundreds of gym owners hit their income goals with dramatically reduced work hours—and Chris Cooper is here to give you a detailed look at the exact system they used to do it.This plan has produced 55 millionaire gym owners (and counting) and helped gym owners around the world reach six-figure income without working extreme hours. Coop holds nothing back. You'll see the entire Two-Brain mentorship system.Stage 1 is all about increasing revenue, Stage 2 is where you systemize your business, and Stage 3 is where you take clear steps to build a legacy and live your Perfect Day.In this detailed video, you'll also get to work through six essential exercises with Chris. He'll teach you how to find and replicate your best clients, learn to read a profit-and-loss statement, acquire new clients fast, and more.If you've ever wondered how mentorship for gym owners works, this video is the answer. A thousand fitness entrepreneurs around the world are using this exact system right now to build profitable gyms that help them live the way they want to live.Watch the video, and when you're ready to talk about a precise plan to help you earn six figures or more from your gym, book a call via the link below.LinksGym Owners UnitedBook a Call  0:01 - Intro8:17 - Stage 1: Increase Revenue22:20 - Exercise 1: Seed Clients40:03 - Stage 2: Systemize Your Gym41:30 - Exercise 2: The Simple Six51:12 - Exercise 3: Sell Week1:03:33 - Exercise 4: SOPs1:13:12 - Exercise 5: P&L Statement1:25:40 - Exercise 6: Role Replacement Cost1:30:11 - Your Perfect Day1:39:32 - Next Steps

In this episode Chris Cooper breaks down his entire pre-, during-, and post-seminar process, sharing the intentional strategies that turn steak dinners into scheduled appointments.

Greg Glassman's new venture, MetFix, has generated monster buzz across the fitness industry, and current and former CrossFit affiliate owners are particularly interested. So what exactly is MetFix, and how does it compare to Glassman's other major creation, CrossFit?In this episode of “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper sits down with Glassman's partner in MetFix, Emily Kaplan, to find out.Emily provides the project's background and lays out MetFix's focus on combatting chronic disease through diet and exercise. She explains why the program is designed to complement CrossFit rather than compete with it and offers her perspective on the broader health and fitness landscape.Chris and Emily also discuss how MetFix approaches coaching and education, and they dig into its affiliate model, which many gym owners want to know more about.If you are curious about MetFix, tune in to hear insights directly from one of its founders.  To learn more, visit the MetFix site via the link below.  LinksMetFixGym Owners UnitedBook a Call  00:52 - What is MetFix?17:04 - MetFix certification & affiliates26:08 - Adherence to nutrition plans36:47 - Goal of the affiliate program56:54 - Support for MetFix affiliates

Most gym owners don't start their businesses to get rich, but that doesn't mean they should struggle to make a living.In fact, the better a gym pays its owner, the more likely it is to stay in business and change more lives.In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 gym owners for net owner benefit (NOB)—take-home pay. More importantly, he breaks down exactly what the top earners are doing to bring home between $19k and $30k per month.These gym owners have a few key things in common: They repeat simple, effective habits instead of constantly chasing new tactics; they raise rates annually to account for inflation; and they focus on retention and delivering exceptional value to clients.Chris also explains why NOB is the best measure of a gym's health and covers some of the biggest mistakes gym owners make—like adding more members without increasing NOB—and how to avoid them.If you're tired of just getting by, tune in to hear proven strategies for increasing your income.LinksGym Owners UnitedBook a Call  01:51 - Our Top 10 earners04:23 - What they have in common07:54 - Retention and service delivery12:37 - Reputation and social media16:36 - Smart financial planning

Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms. But is that really true? In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes.Coop explains why Games exposure doesn't translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thriving.He highlights what Hyrox, Spartan Races, the Rogue Invitational and fitness festivals such as the Arnold are doing well, and he explains how CrossFit can learn from them.It's time to rethink who the Games are really for. Tune in to hear Chris' take.  If you missed any of the other episodes in this special series, check them out via the links below.LinksHow to Save CrossFitQ&A With CoopSave the Affiliate MovementGym Owners UnitedBook a Call  00:47 - The purpose of the Games3:15 - Should HQ scrap the Games?4:22 - Hyrox and Spartan6:20 - The Rogue Invitational7:43 - Fitness festivals

CrossFit's future depends on its affiliates—but right now, they're struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat.In today's special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them.For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is not enough: Affiliate owners need the tools and strategies to build financially sustainable gyms.Coop outlines a plan to rebuild the affiliate program, starting with business education, real mentorship and leadership that prioritizes sustainable gym success over short-term revenue grabs.If CrossFit is going to survive long term, the affiliate model has to change—tune in to hear Coop's full plan.  If you missed the first two episodes in this special series, check them out via the links below.LinksHow to Save CrossFitQ&A With Coop Gym Owners UnitedBook a Call  1:48 - Clarify the mission2:53 - Rebuild CrossFit media5:53 - Prequalify “mentors” on the platform7:44 - Track & publish affiliate metrics9:50 - CrossFit business course?

The 2025 CrossFit Open is officially closed. Sean, Tommy and Lauren talk about what they liked these past three weeks and take a look ahead as we move to the semifinals. The World Fitness Project continues to release details about their inaugural season and have a way in which they're looking to partner with gyms. A former Olympian is interested in purchasing CrossFit. The crew discusses what Shawn Johnson could potentially bring to the table that would help grow the methodology and the sport. And finally, Chris Cooper from Two Brain Business talks with Sean about the impending sale of CrossFit, why someone might be interested in purchasing the brand, what are the key events over the last ten years that led us to this point, and what he thinks new owners need to do on day one. This episode is presented by Thirdzy. Head to thirdzy.com/TEF to save 20% on their Rest and Recovery collagen and improve your sleep and overnight recovery.

Last week, Chris Cooper published a blog titled “How to Save CrossFit,” and the response was massive—affiliate owners, coaches and industry leaders reached out with questions and concerns.Today, in this special episode of “Run a Profitable Gym,” Chris answers their questions.Coop addresses why he deaffiliated from CrossFit and why the method must evolve, then he digs into a question many have asked him: Would he ever buy CrossFit LLC? Chris also defines what real change would look like in a complete overhaul, including how to rebuild CrossFit Media, redefine the purpose of the Games, and offer affiliates real education and mentorship to help them succeed.Stay tuned for upcoming episodes in this series: Chris will explain how affiliates can be saved and lay out a plan for the evolution of the CrossFit Games.And if you missed the first part of this special series, it's linked below. LinksHow to Save CrossFitGym Owners UnitedBook a Call  5:33 - First 90 days of complete change10:21 - What about Europe?14:42 - Is CrossFit in danger?17:34 - Affiliates' concerns20:35 - Could Coop buy CrossFit?

9:05 – 9:22 (15mins) Weekly: Karen Kataline-@KarenKataline More info on Karen: www.karenkataline.comThe Democrats Are Rudderless - EV’s Were Great Until Elon Became A Trump Ally9:41 – 9:56 (15mins) Chris Cooper, Serenity Wealth ManagementSee omnystudio.com/listener for privacy information.

CrossFit is at a crossroads. With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of the brand is uncertain. In this special episode of “Run a Profitable Gym,” Two-Brain Business founder and CEO Chris Cooper lays out a plan to save CrossFit—the company and the broader community of gym owners and trainers who depend on the brand.Chris was an affiliate owner for 14 years and worked for CrossFit HQ for six. Now, through Two-Brain, he mentors more CrossFit affiliate owners than anyone else in the world.Coop's seen firsthand what makes affiliates successful—and why so many are struggling. Today, he breaks down why great coaching alone isn't enough, how outdated business advice led many affiliates to financial instability and why the future of CrossFit depends on strong, profitable gyms. He outlines specific steps a new CrossFit LLC owner should take to turn things around, including revamping the affiliate model and redefining the brand in today's fitness industry. Stay tuned for the next three episodes in this series: Chris will answer the top questions he's received about CrossFit, he'll explain how affiliates can be saved, and he'll lay out a plan for the evolution of the CrossFit Games. LinksGym Owners UnitedBook a Call  00:36 - CrossFit is shrinking03:56 - How we got here08:45 - The brand is built on affiliates11:09 - How to fix CrossFit19:24 - What real change requires

On this week's episode, host Tim Boyum and his guests discuss a recent study on the state of North Carolina elections.  Low faith and trust in elections is widespread, but North Carolina's elections are more successful than many other states, according to a study from cross-partisan organization North Carolina Fair Safe and Secure Elections. "One big takeaway we have is that early voting is working really well in North Carolina by any metric," Dr. Chris Cooper, from Western Carolina University, said.  Cooper and Dr. Michael Bitzer, from Catawba College, are members of the group that conducted and released the study. They join Tim to break down everything from the initial registration process, to rallies and challenges following the election.

Chris Cooper interviews Dr. Dale Brown from Kanazawa University.   lostincitations@gmail.com, haswellkyudai@gmail.com 

Many gym owners still rely on free trial classes to attract new members, but do samples actually help your fitness business? The data says "no."In this episode of “Run a Profitable Gym,” Chris Cooper explains why free trials are ineffective, how they hurt long-term retention and what to replace them with.Instead of creating a race to the bottom by commoditizing coaching, gym owners can improve close rates by using the Prescriptive Model, starting with a No Sweat Intro—a consultation that helps potential members understand how the gym will help them get real results quickly. Chris walks you through the steps of the Prescriptive Model and shares data comparing retention rates produced by free trials and No Sweat Intros. (Spoiler: Consultations generate length of engagement that's three times longer!) It's time to ditch free trials and start using a system that actually works—tune in to learn how. Want to learn more about the Prescriptive Model? Click the link below.  LinksThe Prescriptive ModelGym Owners UnitedBook a Call  01:16 - The history of free trials05:12 - The close rate of free trials11:02 - The commodity effect13:40 - What to do instead19:19 - Free trials are bad for clients

Good coaching is necessary but insufficient for a world-class fitness business. In this episode of “Run a Profitable Gym,” Chris Cooper breaks down why a gym owner must first focus on building a strong foundation for their business before working to improve their coaching. In the early stages, most gym owners are good coaches but weak entrepreneurs, so they must upgrade their business skills first. Once strong business systems are in place, gym owners can pivot to service delivery as the next big opportunity for growth. Chris shares six key client outcomes that define great coaching and explains why earning more certifications isn't always the best way to achieve these results. He also introduces the “Strength Coach Collective” podcast and free public group, designed to help coaches bridge the gap between advances in training science and real-world application.  Use the links below to check out the “Strength Coach Collective” YouTube channel and join the collective's free group to connect with other coaches, share insights and help your team grow. Invite your coaches to join, too!  For more support on the business side, join Gym Owners United, also linked below. LinksStrength Coach Collective PodcastStrength Coach Collective GroupGym Owners UnitedBook a Call02:18 - How important is coaching?04:17 - When to elevate coaching05:33 - Getting clients results10:39 - The gap between science and coaching12:05 - Strength Coach Collective

Most gym owners don't make enough money—not because they need more clients but because their rates are too low. In this episode of “Run a Profitable Gym,” Chris Cooper explains how to set your prices the right way so your gym becomes profitable and pays you what you deserve. Too many gym owners copy their competitors' pricing or assume their clients can't afford to pay more. Chris walks you through a better approach, starting with using the Rule of 50 to determine your minimum membership price. He explains how to set a target for average revenue per member (ARM) and why constantly chasing more clients won't increase your gym's profitability if your rates are too low. Using a profit-and-loss statement (P&L), he shows you exactly how to calculate rates that cover your gym's expenses with 50 members so you can build a strong, profitable business.   To download Chris' sample P&L, join Gym Owners United. And find out what other gyms are charging in our “State of the Industry” guide, linked below. Links"State of the Industry" GuideGym Owners UnitedBook a Call  03:35 - Find your break-even point08:17 - Average revenue per member (ARM)14:12 - Do you need more clients?18:00 - Increase ARM without raising rates 20:29 - Recap: How to set rates

In this episode of “Run a Profitable Gym,” Chris Cooper reveals the monthly leaderboards for set, show and close rates in top gyms around the world. These gyms aren't just getting a ton of leads—they're following through by booking appointments, getting people to show up and closing sales. Chris shares the exact strategies these top performers are using, from lead-nurture systems to high-converting sales processes.He also highlights four owners whose gyms landed on all three leaderboards. You'll hear from one of them, Matt Michaud, in our next episode, airing Feb. 27.Tune in to learn how some of the best gyms in the industry are dominating sales and marketing, then take action to improve your sales funnel. LinksGym Owners UnitedBook a Call  00:51 - Key marketing metrics 03:44 - Leaderboard breakdown 07:36 - Gyms on all three leaderboards11:37 - Tips from the leaders18:54 - Where to learn more

Can one teacher change the course of a student's life? Can curiosity survive in a system that prioritizes conformity? October Sky is more than just a heartwarming story about a boy and his rockets—it's a powerful look at the impact of education, ambition, and the struggle between dreams and expectations. But how accurately does it reflect today's schools? Are students still discouraged from pursuing unconventional paths? Do educators still have the power to ignite change? In this review, we'll break down what October Sky gets right (and where it misses the mark) when it comes to the modern classroom.   Takeaways: Curiosity and inquiry are still not be nurtured in schools Project based learning allows students to be self directed and follow their passions Dreaming doesn't get you where you want to be- action is required Just don't quit! - Advice from Michael Having a network helps when you get stuck   About Michael Duncan: An award-winning superintendent and longtime champion of education transformation, Dr. Mike Duncan is the President and CEO of Battelle for Kids. Mike was one of the longest-serving superintendents in the state of Georgia, leading Pike County Schools for 18 years from 2005 until his retirement in 2023. He worked diligently to reimagine educational opportunities and implement enduring transformation for all students in Pike County. He spearheaded the creation of their Portrait of a Graduate and worked to achieve the district's mission of developing creative problem solvers. Mike was honored as the Georgia Superintendent of the Year in 2021. Under Mike's leadership, Pike County Schools was actively engaged in EdLeader21, the national network of Battelle for Kids, for more than a decade during his superintendency. Mike is also the co-founder and co-designer of the Georgia Deeper Learning Network for Workforce Readiness and Economic Prosperity. An educator at heart, Mike has served as a high school principal and a middle school teacher and principal. He holds a doctorate in educational leadership and a master's degree from the University of Georgia, along with a bachelor's degree from Georgia Southern University.   Learn More About Battelle for Kids: Website: https://www.battelleforkids.org/     Connect with Michael Duncan: LinkedIn: https://www.linkedin.com/in/michael-duncan-edd/   Connect with co-host, Carla Cummins: LinkedIn: https://www.linkedin.com/in/carla-cummins-01449659/   Connect with host, Kevin Stoller: LinkedIn: https://www.linkedin.com/in/kevinstoller/     Episode 220 of the Better Learning Podcast Kevin Stoller is the host of the Better Learning Podcast and Co-Founder of Kay-Twelve, a national leader for educational furniture. Learn more about creating better learning environments at www.Kay-Twelve.com.     For more information on our partners: Association for Learning Environments (A4LE) - https://www.a4le.org/ Education Leaders' Organization - https://www.ed-leaders.org/ Second Class Foundation - https://secondclassfoundation.org/ EDmarket - https://www.edmarket.org/ Catapult @ Penn GSE - https://catapult.gse.upenn.edu/ Want to be a Guest Speaker? Request on our website

ORIGINALLY AIRED SEPTEMBER 16TH 2021This week we're joined by multi-disciplinary artist Liz Falstreau to discuss the novelization of the 90's film based on the Charles Dickens novel Great Expectations. It's a timeless story of a boy dealing with a crush and also the escaped convict who is fixated on him. We discuss the invincibility of Chris Cooper, debate whether Ethan Hawke is a hunk, and somehow end up talking about Cars 3. It's a podcast! Staying on topic is hard.Check out Liz's music on Youtube! https://www.youtube.com/channel/UC_ti7aL4wKWRQsNdwJL6TcwNew single "o well" out this Friday 9-17 on Spotify and Apple Music!See all Liz's updates at www.lizfalstreau.comFollow Liz on Instagram and Facebook @lizfalstreauFollow the podcast! Instagram: https://www.instagram.com/authorizedpod/Twitter: https://twitter.com/authorizedpod

Want to get 30 new leads for your gym in 30 days without spending a dime on ads?Today on “Run a Profitable Gym,” Chris Cooper walks you through 10 proven no-ad tactics for generating more leads—including selling by chat, making "5130 posts," actively generating client referrals and creating lead magnets.Chris breaks down each tactic step by step, showing you how to use them to start more conversations, generate interest and bring in clients organically.You might decide to try all 10 or go all-in on just one. The key is to take action, track your results and repeat what works.  If you're a gym owner who's tired of chasing after leads and coming up empty, tune in now and grab your free guide in Gym Owners United, using the link below.  LinksGym Owners UnitedBook a Call  01:13 - Sell by chat & 513004:08 - Generate referrals 09:38 - Old leads & former members12:44 - Happy clients & lead magnets15:33 - Host a seminar or event

A memorable encounter aged just 13 with the CEO of British Steel was Chris Cooper's Unlock Moment. The moment when he knew there was more for him in life than to follow his father into the steelworks. Often those formative moments that shape our sense of purpose happen early in our lives. Many years later Chris is a leadership strategist, a speaker, a broadcaster and an author, helping others to elevate themselves in a culture where people love the work they do.Host of The Business Elevation Show on Voice America, Chris's show was the most accessed business programme in the world and he has recorded over 500 hours of interviews. He's the author of "The Power To Get Things Done (Whether You Feel Like It Or Not)" published by Penguin Random House. He's also the founder of The Elevation Collective, an international community bringing together extraordinary individuals for the greater good.Listen in for the inspiration to find freedom in your own journey, to break away from the path others have set out for you and to choose your own future.--Chris Cooper: https://chriscooper.co.uk/Chris Cooper on LinkedIn: https://www.linkedin.com/in/chrisdcooper/ --The Unlock Moment podcast is brought to you by Dr Gary Crotaz, PhD. Downloaded in over 120 countries. Sign up to The Unlock Moment newsletter at https://tinyurl.com/ywhdaazp Find out more at https://garycrotaz.com and https://theunlockmoment.com

  SUMMARY:   In this episode Chris Cooper sits down with Jim O'Brien founder and current President of Go2Partners, a 100% ESOP Company. We talk about the interesting way in which Go2Partners was founded and funded by the employees themselves, why employee ownership was an attractive choice for him and the founders of the company, and how becoming employee owned impacted the way in which the company was managed and run day-to-day. We also talk about EO-connection a new project that Jim is leading which enables employee-owned companies to connect and purchase goods and services from one another.  Guest INFO (bio): https://www.linkedin.com/in/obpartners/  Further Material (links)  Go2Partners Website: https://www.go2partners.com/  EO-Connection Website: https://www.eo-connection.com/Login     SUPPORT THE SHOW: We make all episodes of Owners at Work free and never place them behind a paywall. But they take time and money to produce. Consider making a DONATION today to help keep our work going.   WE WANT TO HEAR FROM YOU: We are always looking for new employee ownership stories to tell. Please contact us with your story at oeoc@kent.edu  

Here's a hard truth: You might be the main reason your gym isn't more successful. Today on “Run a Profitable Gym,” Chris Cooper shares five essential entrepreneurial skills that will help gym owners break through self-imposed limits:- Focus- Objective reflection- Tactful action - Forward thinking - Cultivating an abundance mindsetHe also explains why knowledge alone isn't enough and provides practical tips for honing these skills and applying them to your business. You'll learn how to better handle tough conversations, make proactive decisions and develop a mindset that fosters long-term success. Tune in to learn how to master these skills and remove the ceiling on your gym's growth.LinksGym Owners UnitedBook a Call  03:23 - Focus and do the work6:52 - Objective reflection10:05 - Tact and de-escalation14:12 - Forward thinking and problem solving16:18 - An abundance mindset

As a gym owner, you understand the value of coaching. In fitness and business, the right coach will accelerate your success. In this episode of “Run a Profitable Gym,” Chris Cooper leads you through a simple exercise for finding the best business mentor for you. You'll be prompted to reflect on wins throughout your life and identify coaching styles that helped you achieve them.  Chris also explains some of the most common mistakes gym owners make when choosing a business coach and shares tips for ensuring you find someone who can actually deliver the results you need. By the end of the episode, you'll know what to look for in your ideal mentor. Use the link below to download your Mentor Match Worksheet. LinksMentor Match Worksheet Gym Owners UnitedBook a Call 02:33 - Reflect on your wins04:27 - Who were your coaches?06:32 - Identify leadership styles07:56 - Look for common themes11:14 - Find the right mentor

Today on “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper breaks down the four types of business mentorship available to gym owners and explains why one-on-one mentorship delivers the best results. He also dives into the pros and cons of masterminds, group coaching and roundtables, revealing what works—and what doesn't—for gym owners at different stages of growth.Two-Brain Business delivers one-on-one mentorship: Your mentor will help you set goals and develop a plan to accomplish them, and you'll receive all the accountability and assistance you need to take action. A mentor will help you score quick wins, learn to focus, grow your gym and improve your lifestyle.When Two-Brain mentees reach $100,000 in annual earnings, they gain access to a mastermind group full of high-level mentors and elite gym owners who provide peer support, networking, brainstorming and experienced-based advice. This group meets four times a year in person, and outside subject-matter experts are brought in to provide coaching on specific aspects of entrepreneurialism.Tune in if you're ready to make faster progress, avoid costly mistakes and use your gym to build the life you've always wanted! LinksGym Owners UnitedBook a Call  00:43 - Mentorship and coaching04:51 - 1-on-1 mentorship at Two-Brain7:40 - Masterminds: pros and cons12:13 - Group coaching: pros and cons16:26 - Roundtables: pros and cons20:17 - Choosing the right model

On this episode of The Zach Show, Chris Cooper and Zach discuss Chris' debut fiction novel 'Crazy By Conscious,' how Chris saved his brother's life in the hospital, the philosophy of Jiddu Krishnamurti, the collapse of Bed Bath & Beyond, Chris' firsthand New Jersey drone/UAP experience, and more.  Guest bio: Chris Cooper is an award-winning writer, novelist, and performance coach. SUPPORT THE AUXORO PODCAST BY SUBSCRIBING TO AUXORO PREMIUM (BONUS EPISODES & EXCLUSIVE CONTENT): https://auxoro.supercast.com/ CHRIS COOPER LINKS:Crazy By Conscious: https://www.amazon.com/Crazy-Conscious-Chris-Cooper/dp/1960882163Instagram: https://www.instagram.com/coopd88/The Coop Gym: https://www.instagram.com/_thecoop_gym/Finn Almost Buys A Goldfish: https://expatpress.com/finn-almost-buys-a-goldfish-chris-cooper/Thirst: https://themetaworker.com/2023/10/09/thirst-by-chris-cooper/The Swim: https://acrossthemargin.com/the-swim/ AUXORO SOCIAL LINKS: Instagram: https://www.instagram.com/auxoroYouTube: https://bit.ly/3CLjEqFFacebook: https://www.facebook.com/auxoromagNewsletter: https://www.auxoro.com/thesourceYouTube: https://bit.ly/3CLjEqF To support the show, please leave a review on Spotify and Apple Podcasts. This nudges the algorithm to show The AUXORO Podcast to more new listeners and is the best way to help the show grow. It takes 30 seconds and the importance of getting good reviews cannot be overstated.  Thank you for your support: Review us on Apple Podcasts: https://bit.ly/458nbhaReview us on Spotify: https://bit.ly/43ZLrAt   

What separates gyms that are generating more than $68,000 every month from the rest?In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for monthly revenue and lays out the exact strategies these gym owners are using to create long-term, sustainable growth.Some of their tactics include: - Creating value for clients by consistently over-delivering on services.- Adjusting offerings to maximize revenue per square foot.- Focusing on high-ticket services such as personal training, small-group training and on-ramp.- Working with a mentor to build systems that produce steady, predictable growth.Listen to hear all the insights from these top performers and then take action to boost your gym's revenue.  LinksGym Owners UnitedBook a Call  02:00 - Two-Brain high scores05:37 - What are the leaders doing?09:20 - Gym owner quotes19:15 - Hyrox as a revenue stream21:00 - Final thoughts from Chris

As everyone knows by now, Donald Trump is president of the United States again. And while there are obviously many Americans who welcome this news and see Trump as a victim, a hero, and someone who will somehow restore “greatness” to the nation, for millions of others, the chief emotions that Trump's return has spurred […]

The 2025 Two-Brain Summit will inspire and equip fitness professionals to make a difference in their clients' lives—in other words, to Help Best.In this episode of “Run a Profitable Gym,” Chris Cooper provides a sneak peek into this year's summit for gym owners and coaches, happening June 7-8 in Chicago.He walks through the action-packed itinerary, starting with morning workouts featuring Rogue equipment and coaching from Jason Khalipa and other top pros. Coop also runs through the workshops that will happen in two rooms—one for owners and another specifically for fitness coaches.Special guests will include Joey Coleman, bestselling author of “Never Lose a Customer Again,” and Jonathan Goodman, owner of the Personal Trainer Development Center and author of the newly released book “The Obvious Choice.” Also taking the stage are Mayhem Nation and Bill Parisi of Parisi Speed School, as well as several of Two-Brain's elite mentors.On the coaches side, Khalipa and the NCFIT crew have 2.5 hours to get trainers moving in a hands-on, high-energy coaching workshop.Tune in to hear the full schedule. Then use the link below to get your tickets before prices go up on Feb. 1.LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call  0:59 - This year's theme2:56 - What to expect 6:24 - Owners: speakers & workshops18:36 - Coaches: speakers & workshops 25:31 - Why bring your coaches?

Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper shares his top book recommendations for gym owners in 2025. He unpacks the lessons he learned from these titles and how he applied them to grow his gym and his other businesses.Remember, it's not how many books you read that matters; what matters is that you put what you learn into action.Ready to learn and take action to grow your gym? Check out Chris' suggested reading list below: - “The Mountain Is You” by Brianna Wiest- “The Courage to Be Disliked” by Fumitake Koga and Ichiro Kishimi- “High Road Leadership” by John C. Maxwell- “Tribalnomics” by Justin Garcia- “Be the Unicorn” by William Vanderbloemen- “10x Is Easier Than 2x” by Dan Sullivan and Dr. Benjamin Hardy- “The Obvious Choice” by Jonathan Goodman- “The Road Less Stupid” by Keith J. Cunningham- “The Golden Hour” by Chris Cooper LinksGym Owners UnitedBook a Call  01:24 - Books 1 and 205:53 - Books 3 and 411:24 - Books 5 and 614:16 - Books 7 and 819:05 - “The Golden Hour” by Chris Cooper

The Intramural Open is a key retention tactic at Brian Foley's gym, Activate in Ireland. In this episode of “Run a Profitable Gym,” Brian shares how the event makes his clients three times more likely to stay another year, driving significant indirect revenue. The Open also directly boosts his gym's revenue in late winter through pre-competition skill work and retail sales. Brian breaks down strategies for creating an unforgettable event that builds community without burning out your staff—such as celebrating members throughout the Intramural Open and delegating responsibilities among coaches and team captains.His top tips for a successful Intramural Open? Make it fun and inclusive and follow the steps in Chris Cooper's 2025 Intramural Open guide.The guide lays out exactly how to run the event, generate revenue and improve retention. New for 2025: Coop's even programmed workouts so you can plan way ahead. Get your free copy via the link below. LinksIntramural Open GuideGym Owners UnitedBook a Call  02:03 - The Intramural Open and revenue07:24 - Goal-setting sessions09:24 - Leaving an impression15:02 - Avoiding stress17:18 - Top tips for a successful Intramural Open

What if one event could help you build community, retain clients and boost your gym's revenue?In this episode of “Run a Profitable Gym,” Chris Cooper explains how to make the 2025 Intramural Open a profitable and meaningful event your members will never forget.From choosing team captains to creating teams to scoring , Chris outlines exactly how to turn the Intramural Open into a win for everyone. He also explains how the event can become a huge revenue generator through entry fees, prep courses and merchandise sales. Even better, he lays out a plan to put clients on podiums so they're fired up to train with you for another 12 months.If you're ready to celebrate your clients and grow your gym in 2025, this episode is for you! LinksIntramural Open GuideGym Owners UnitedBook a Call  00:27 - Where the intramural idea comes from05:21 - The 2025 Intramural Open guide13:30 - Set-up activities17:21 - The workouts27:41 - Plan to share the load