Podcast appearances and mentions of Chris Cooper

Fill out our State of the Industry survey and get your custom Gym Report Card!  Every gym owner thinks their problem is unique.In reality, it's usually one of six.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper breaks down the six problems that show up again and again in struggling gyms, and why most owners don't realize which one is holding them back.Chris walks through each bottleneck: not having enough clients, not paying yourself first, not charging enough per client, not keeping clients long enough, expenses that are too high, and trying to do everything yourself.Along the way, he shares specific benchmarks to aim for, including client counts, average revenue per member and realistic retention numbers.His core message: You don't make six figures as a gym owner by working harder or finding one big secret. You do it by knowing which of these six problems is actually costing you the most money right now, and fixing it.Tune in to figure out which bottleneck is holding your gym back.Use the link below to get our free training on how to make $100,000 per year as a gym owner.For more support, join Gym Owners United: http://gymownersunited.comLinksState of the Industry Survey$100,000 Income TrainingGym Owners UnitedBook a Call0:00 - Why most gym owners are solving the wrong problem1:23 - The client count that actually pays your bills2:49 - Why paying yourself last is quietly killing your gym4:41 - The real number your revenue per member should hit7:47 - The retention number almost every gym owner gets wrong9:11 - The expenses that feel necessary but are actually draining you10:27 - Why doing everything yourself caps your gym's growth

Turn more consultations into memberships with our free Objection-Handling Scripts. "I need to think about it." "It's too expensive." "I need to talk to my spouse." Sound familiar?In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin and founder Chris Cooper role-play the most common sales objections gym owners hear.They show you how to uncover the real objection hiding underneath the surface-level one.The pair introduce the PULSE framework for handling objections: pause, understand, locate, solve and end with a decision.They walk through real scenarios one by one, including the "I need to think about it" smoke screen, the spousal objection, price pushback and the "I've been burnt before" objection, showing exactly how to respond without caving to a discount or letting a prospect walk away undecided.Tune in to hear exactly how to turn "I need to think about it" into a yes.LinksState of the Industry SurveyObjection-Handling ScriptsGym Owners UnitedBook a Call0:00 - Why "I need to think about it" is never the real objection1:01 - Why discounting and delaying is costing your gym2:49 - The framework for turning any objection into a decision3:56 - Uncovering what's really behind "I need to think about it"4:17 - Handling the spousal objection5:33 - Handling the price objection7:02 - Why you should never guess a client's budget7:34 - Handling the "I'm too busy" objection8:40 - Handling the "I've tried everything and failed" objection

Chris Cooper with Serenity Wealth Management www.serenitywealthnow.com See omnystudio.com/listener for privacy information.

Chris Cooper with Serenity Wealth Management www.serenitywealthnow.com See omnystudio.com/listener for privacy information.

11:05 - 11:22 (17 mins) Chris Cooper, Serenity Wealth Now . 11:25 – 11:37 (17mins) Feature: “CHAT BOX 11:41 – 11:56 (15mins) Weekly Feature: “WHEEL OF AUDIO CLIPS!!” See omnystudio.com/listener for privacy information.

11:05 - 11:22 (17 mins) Chris Cooper, Serenity Wealth Now . 11:25 – 11:37 (17mins) Feature: “CHAT BOX 11:41 – 11:56 (15mins) Weekly Feature: “WHEEL OF AUDIO CLIPS!!” See omnystudio.com/listener for privacy information.

Fill out the State of the Industry survey and get a free report card showing how your gym stacks up.Most gym owners either avoid the sales conversation altogether or waste an hour giving a tour without ever asking for the sale.In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and founder Chris Cooper break down the No-Sweat Intro: Two-Brain's proven consultative sales framework.They walk through it step by step using the COACH method: connect, open, amplify, confirm and help.Chris shares what makes a good (and a genuinely bad) sales environment, and the pair role-play a full No Sweat Intro from start to finish. They show exactly how to uncover a prospect's real goals, ask the right follow-up questions, and prescribe a solution with confidence.Tune in to see the entire consultative sales process in action, from the first hello to presenting the price.Use the link below to access the full Gym Sales Toolkit, including the No Sweat Intro script (word-for-word questions and phrasing for every step of the sales consultation).LinksState of the Industry SurveyGym Sales ToolkitGym Owners UnitedBook a Call0:00 - Why gym owners avoid asking for the sale3:28 - The framework behind every high-converting gym consultation4:16 - Set up your consultation area so prospects feel at ease6:56 - The worst sales office mistakes we've seen at 3,500 gyms7:46 - How to greet a prospect in the first 30 seconds8:50 - The question that reveals why a prospect really walked in11:08 - Why now matters more than what they want14:07 - Confirm what you heard before you talk price15:02 - Prescribe the plan and reveal the price17:42 - What happens when they say no

Get the full resource kit for this series—the exact frameworks and scripts to help you sell gym memberships without feeling slimy.Ever avoided asking for the sale because it felt slimy? You're not alone, but it's costing you clients who need your help.In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shares the three mindset shifts that changed the way he sells.He explains why most gym owners struggle to ask for the sale, why great coaching alone won't grow your business, and why a "maybe" is more dangerous than a "no."Chris also shares the story of a client who nearly quit more than once and later sent him a card that changed how he sees his job.Sales, done right, is simply coaching before someone officially becomes your client.Tune in to learn how to sell gym memberships with confidence, without ever feeling pushy or manipulative.LinksGym Sales ToolkitGym Owners UnitedBook a Call0:00 - Why gym owners avoid asking for the sale1:21 - The client story that changed how Chris sells2:37 - The real reason most gym owners can't close4:51 - Free sales scripts and frameworks for gym owners5:14 - The expensive belief that's costing you sign-ups8:06 - Why "no" feels so personal10:54 - Why selling is really an act of coaching11:42 - The thank-you card that proves why this matters13:00 - What's coming next in this sales series

Steal our Lead Nurture Toolkit—the exact scripts and follow-up cadence to turn “maybe” into a booked consultation.Gym owners constantly say they need more leads. The data says otherwise.The average gym gets 420 leads a year, but only 84 of them ever book an appointment. Fix that gap, and you can add tens of thousands of dollars in revenue without spending another dollar on ads.Today, Two-Brain CEO John Franklin and founder Chris Cooper share proven tactics gym owners can use to transform their lead nurture process.John presents a simple four-C framework for lead nurture: Call, Consistency, Calendar and Confirm. He explains how to optimize each of these to ensure more prospects show up at your gym.Chris shares how he pushes himself to follow up more than feels comfortable, and why availability signals more to a prospect than price does.The pair also break down real gym examples showing what NOT to do.Tune in to learn how to turn the leads you already have into more paying members.LinksLead Nurture ToolkitGym Owners UnitedBook a Call0:00 - Why more leads won't fix your gym's sales problem0:56 - The real numbers behind why gyms lose booked appointments2:37 - Why gym owners chase leads instead of conversations3:05 - The four-part framework behind every booked appointment4:19 - Free sales scripts for gym owners4:37 - Why responding fast changes everything7:09 - How many times you should actually follow up8:41 - The calendar mistakes quietly costing you new members13:37 - Why a text beats an automated confirmation email17:20 - Putting the whole system together

When Thumbtack scaled from 40 employees to 400 in a single year, its founder realized he only recognized one in five people around the office water cooler. Worse, they didn't know him either, or the mission, or the values that were supposed to guide their decisions. So they stopped making decisions and started just showing up.That's the CEO's blind spot: pouring energy into marketing to strangers, selling to new prospects, and building media for people you've never met, while the people already inside your business, your staff and current clients, quietly disengage. Growth becomes a hamster wheel, new people just barely replacing the ones walking out the back door.In this episode, Chris Cooper breaks down the fix: the One-in-Five Rule. For every five pieces of external marketing, sales, or content, you owe one piece of equal effort internally, to staff and current clients. Chris walks through three real examples, Thumbtack's daily "quick cast," the post-COVID rebuild at his own gym, Catalyst Fitness, and how Two-Brain Business kept mentor churn near zero while scaling from five mentors to sixty.You'll leave with a concrete Golden Hour Task: audit your last ten external actions, find your internal gap, and plan one fix in each of three areas, internal media, internal sales, and internal marketing, before the week is out.Retention is sales over time. Stop selling only to strangers.businessisgood.comConnect with Chris Cooper:Website - https://businessisgood.com/

As the General Assembly heads into its extended break until November, one of the state's leading political scientists joins us to put the short session into a broader perspective.   Dr. Chris Cooper of Western Carolina University, a listener favorite, returns to argue that Senate President Pro Tem Phil Berger's final biennium as the chamber's leader cast a long shadow over this year's short session. We explore the emerging race to replace Sen. Berger in leadership, the continued erosion of gubernatorial power in North Carolina, the state budget, and the legislation that shaped the session's final weeks. Dr. Cooper also looks ahead to the high-stakes 2026 elections and what they could mean for the future balance of power in Raleigh. Skye and Brian also break down the biggest political developments from the past week, including the General Assembly's adjournment, the latest legislative action (an inaction), and Brian turns 55.   The Do Politics Better podcast is sponsored by New Frame, the NC Travel Industry Association, the NC Pork Council, the NC Realtors, Heal the System NC, and the NC Healthcare Association.

Turn followers into paying members with our free sell-by-chat scripts. You don't need a huge following to sell more gym memberships. You need better conversations.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and CEO John Franklin break down how to turn Instagram followers, commenters, story repliers and even former members into paying clients using simple, word-for-word DM scripts—no pushy sales tactics required.John explains the “more conversations equals more conversions” philosophy and shares his personal non-negotiable: three conversations started every day, regardless of follower count. Chris shares how he does the same with fewer than 1,400 followers, proving you don't need to be Instagram famous to sell effectively.The pair walk through the full conversation hierarchy step by step: the opener, qualifying questions that move people off “maybe,” and the exact language to use when inviting a prospect into the gym.Chris and John also break down the math behind the strategy, showing how even a low conversion rate on DMs translates into serious results once you factor in client lifetime value.This is the first episode in a four-part series on gym sales, so tune in and start filling your gym. Up next week: lead nurture. LinksSell-by-Chat ScriptsGym Owners UnitedBook a Call0:00 - Why more followers won't grow your gym2:26 - Proof that small accounts can outsell big ones6:37 - Free scripts and frameworks for gym sales6:44 - The exact words that start a sales conversation8:47 - Who to message first if you have a small following13:01 - How to qualify someone before inviting them in15:47 - Turning interest into a booked consultation17:38 - What to do when someone says no or goes quiet21:59 - The real math behind sell by chat24:01 - The habit that will change your gym's marketing

Get Chris Cooper's books free on Kindle this week: https://twobrain.co/4bitrbb Chris Cooper has written 10 books, and he says it's not because he loves writing. It's because he kept watching gym owners hit the same walls over and over, at every stage of ownership.In this episode of "Run a Profitable Gym," Chris breaks down which book he'd hand you depending on exactly where you are in your journey."Founder, Farmer, Tinker, Chief": for gym owners who feel stuck and need to know their single next step"Start a Gym": for those opening their first location or still in year one"Gym Owner's Handbook": for owners who've realized running a business is more than just being a great coach"Help First": for anyone who wants to grow without feeling slimy or salesy"Millionaire Gym Owner": for owners finally making consistent income who don't want to blow it"The Golden Hour": for gym owners who know what to do but can't get out of reaction mode long enough to do itTune in to find out which book matches your exact stage of gym ownership right now.LinksFree BooksGym Owners UnitedBook a Call0:00 - The lesson I wish I had 20 years ago1:33 - The one book every gym owner should start with3:28 - Before you open your first gym4:33 - When coaching isn't enough anymore5:34 - The marketing book that changes everything7:08 - What to do when your gym finally makes money8:18 - The habit behind every successful gym owner9:44 - The shortcut to building a profitable gym

With the 2026 midterm elections less than 100 days away, it a great time to check in with one of the state's foremost experts on politics and elections, Western Carolina University Professor of Political Science, Chris Cooper. This past week, Newsline got a chance to catch up with Cooper for an extended conversation in which we delved into an array of front burner topics. In Part One of our chat, we focused on the issue of our elections, themselves – how they're run, how President Trump has repeatedly sought to sow distrust in their honesty and how they're run, and how Trump's Republican allies in North Carolina have taken a number of recent actions that they say will improve voting and elections, but that critics argue are really just thinly disguised efforts to discourage participation by voters the GOP fears will vote for Democratic candidates. In Part Two of our conversation, Cooper shared some of his thoughts on the career of longtime South Carolina U.S. Senator Lindsey Graham in light of his recent passing, as well as his take on the state of two high-profile North Carolina races on the ballot this fall – the U.S. Senate Race between Roy Cooper and Michael Whatley and western North Carolina congressional race between Chuck Edwards and Jamie Ager. Click here to listen to the full interview with Western Carolina University political scientist Chris Cooper.

Get Chris Cooper's book “Founder, Farmer, Tinker, Chief” free on Kindle this week (Jul. 27-31): https://twobrain.co/4gLvR5E If you're a gym owner who feels stuck, you probably don't need more information. You need focus.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper joins CEO John Franklin to break down the four distinct phases of the entrepreneurial journey, based on his book “Founder, Farmer, Tinker, Chief.”Chris explains why the Founder phase is about narrowing to one clear product and getting good at conversations and invitations—not diversifying or over-investing in space and staff. He shares the story of nearly running out of money and being told by his own mentor that he wasn't ready for marketing yet.From there, Chris and John walk through the Farmer phase (buying back your time instead of hiring your clone), the high-risk Tinker phase (where entrepreneurs often blow up what's working by chasing shiny new ideas), and the Chief phase, where the goal shifts from personal wealth to building a legacy that multiplies impact beyond any one person.Chris also shares real stories from his own journey, including the mentor who talked him out of opening a coffee shop and the moment that reshaped how he thinks about giving back.Tune in to figure out exactly which phase of entrepreneurship you're in right now, and what to focus on to move forward.Several of Chris' other books are also free on Kindle this week, including “Start a Gym” and “Millionaire Gym Owner.” Grab your copies via the link below. Links"Founder, Farmer, Tinker, Chief"More Free BooksGym Owners UnitedBook a Call0:00 - The four stages every gym owner goes through0:50 - Why Chris rewrote “Founder, Farmer, Tinker, Chief”3:36 - How to escape the Founder phase7:34 - Why more leads won't fix your gym10:50 - When you've officially become a Farmer12:02 - The hiring mistake almost every gym owner makes19:45 - Why successful gym owners get distracted24:39 - How Tinker gym owners build lasting wealth28:00 - What the Chief phase really looks like31:13 - How to create a legacy beyond your gym

Chris Cooper / Serenity Wealth ManagementLIVE In-studioTrump accounts went live on the nation's 250th birthday.I wrote a piece on what they are, the facts, the values, etc. A new savings account for children was born on July 4th. You've probably seen the headlines. But the headlines are missing some important details. Strip away the noise and what do you have? A traditional IRA for a minor. Funded via irrevocable gifts. Owned completely by the child at 18. No restrictions. No take-backs. For children born 2025 through 2028 the federal government will make a one-time $1,000 contribution directly to the account. No income requirement. Four minutes of paperwork. That part is straightforward. Beyond the free money the conversation gets more interesting. Because what this account actually becomes at 18 is worth understanding before anyone writes a check. With great power comes great responsibility. Most 18-year-olds are not short on power, but they may not have the experience of responsibility. We put together a breakdown of what these accounts really are. How they compare to other available options. And what families should think about before contributing. See omnystudio.com/listener for privacy information.

Chris Cooper / Serenity Wealth ManagementLIVE In-studioTrump accounts went live on the nation's 250th birthday.I wrote a piece on what they are, the facts, the values, etc. A new savings account for children was born on July 4th. You've probably seen the headlines. But the headlines are missing some important details. Strip away the noise and what do you have? A traditional IRA for a minor. Funded via irrevocable gifts. Owned completely by the child at 18. No restrictions. No take-backs. For children born 2025 through 2028 the federal government will make a one-time $1,000 contribution directly to the account. No income requirement. Four minutes of paperwork. That part is straightforward. Beyond the free money the conversation gets more interesting. Because what this account actually becomes at 18 is worth understanding before anyone writes a check. With great power comes great responsibility. Most 18-year-olds are not short on power, but they may not have the experience of responsibility. We put together a breakdown of what these accounts really are. How they compare to other available options. And what families should think about before contributing. See omnystudio.com/listener for privacy information.

Want to run an in-gym event that brings in new members and keeps them around? Download our step-by-step Intramural Open guide. Are the CrossFit Games dead? And should gym owners even care?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper joins CEO John Franklin to discuss the state of the Games, as it heads into its 20th year.Chris has been on both sides of this conversation. He worked for CrossFit HQ, recently interviewed the brand's new CEO Bruce Edwards, and made the decision to reaffiliate his own gym.He walks through how the Games shifted from a small community meetup into an expensive, sponsor-driven spectacle, and why that shift disconnected it from the everyday members who make up most affiliate gyms.John puts Chris through a four-question report card on whether the Games still market the brand, measure real fitness, bring new people into CrossFit and keep members in affiliates longer.Chris' answers point to one consistent theme: Gyms don't need to wait on HQ to fix this.The pair dig into what's actually working elsewhere, including HYROX, Spartan Race and Street Parking meetups.They explain how gym owners can borrow those ideas to build their own intramural events, using the same repeatable workouts each year so members can track real progress and feel proud of what they've accomplished.Tune in to hear Chris's take on where the Games went wrong, and how any affiliate can create that same “peak moment” feeling for members without needing CrossFit HQ to get it right first.LinksIntramural Open GuideGym Owners UnitedBook a Call0:00 - Are the CrossFit Games still helping gym owners?0:51 - What the CrossFit Games were originally built for3:11 - When the Games stopped helping affiliates7:21 - What gym members are actually looking for10:20 - How the Open lost its original purpose14:42 - Chris Cooper grades the CrossFit Games20:25 - What Chris would change at CrossFit HQ25:12 - Why fitness festivals outperform competitions29:09 - How to reinvent the CrossFit Open for your gym34:23 - Why Chris re-affiliated with CrossFit

Part 7 in the sermon series "Unrivaled"

Summer hits gym owners hard. Revenue drops, leads dry up and members cancel.In this episode, Chris Cooper shares five strategies gym owners can use to generate revenue during the slow summer months.Coop knows the pain firsthand. In 2009, he was juggling two locations and the summer slump almost put him out of business. He swore he'd never let that happen again. Now, after working with over 3,000 gym owners through Two-Brain Business, he knows exactly what works.The summer slump is predictable. But that means it's beatable. Tune in to hear the plan smart gym owners follow to stay profitable all summer long.Want to earn $100,000 a year from your gym while working under 20 hours a week? Click the link below to access the free training. Links$100K Income TrainingGym Owners UnitedBook a Call0:00 - The summer slump that almost killed my gym1:13 - The September revenue strategy3:41 - A seasonal offer that brings in new clients5:22 - The most overlooked summer revenue source6:48 - Why members cancel in the summer8:57 - The vacation plan most gyms never offer11:05 - The real reason gyms don't survive summer

Learn how to build all four marketing funnels with our Never-Ending Leads training for gym owners, linked below.   Nearly 15% of gym owners don't contact their leads at all. The interest is there. The hands are raised. But nobody sends the message.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why your DMs might be the most underused sales channel your gym has, and how to use them without sounding pushy or salesy.He shares a real story of how a comment on an old photo turned into a member walking back through his doors, and one about a post that didn't land as intended and how he fixed things with a simple conversation.Chris introduces a simple eight-step framework for turning casual DM conversations into booked consultation, and also gets into why the slowest leads sometimes become the most loyal clients and how to keep warm leads from going cold without a fancy system.Tune in to turn your next follower, like or comment into a real gym lead.LinksNever-Ending Leads TrainingGym Owners UnitedBook a Call00:00 - Why Your Gym's Social Media Isn't Turning Into Members01:06 - How One Instagram Comment Brought Back a Former Client03:28 - The Missing Link Between Social Media and New Members05:46 - The DM Framework That Builds Trust (Without Being Salesy)08:08 - The 8-Step Process for Turning Followers Into Clients10:01 - How to Nurture Warm Leads Who Aren't Ready to Buy11:59 - The Post That Almost Cost Chris a Client

Julian, Madeline, and Emilio welcome back writer, performer, and Julian's longtime friend Michaela Brady to discuss the iconic meditation on the creative process that is "Adaptation" (2002), written by Charlie Kaufman, directed by Spike Jonze, and starring Nicolas Cage, Meryl Streep, and Chris Cooper in an Oscar-winning role. As the "View-nanimous" entry in a new episode cycle focusing on Twins and Doppelgangers in film, the group members all re-watch this exceptionally meta movie to discuss its relationship to reality, both in the literary process and its specific characters, as well as how its fusion of sincerity and irony produces an inimitable outcome, and how having a dual performance at the center actualizes the film's messages. And while the main four participants generally praise "Adaptation," they also consider a hot take from friend of the pod Idris Goodwin, for whom the distinct qualities of this film landed a little differently compared to many others.   Follow Michaela Brady on IG @leatrice_write or @jillnjeff11, and check out her writing and blog at leatrice-author.com.Follow Idris Goodwin on IG at idrisgoodwin, and learn more about his latest book "King of the Neuro Verse"  as well as his plays, music, published works, and varied artistic endeavors at http://www.idrisgoodwin.com/If you enjoy our podcast, please rate and review us on your podcast platform of choice. This really helps us find new listeners and grow!We have a monthly newsletter!  Subscribe at sleeplesscinematicpod.substack.comFollow us on IG and TikTok: @sleeplesscinematicpodSend us an email at sleeplesscinematicpod@gmail.comOn Letterboxd? Follow Julian at julian_barthold and Madeline at patronessofcats

Before you spend another dollar on ads, listen to this episode. Chris Cooper is getting more leads from free Facebook posts than almost any other marketing channel.Today on “Run a Profitable Gym,” Coop shares how he writes Facebook posts that start real conversations, bring back lapsed members and attract new clients.The core idea is simple: Start capturing what's already happening in your gym. The breakthroughs, the mistakes, the 6 a.m. class where only three people showed up and everyone crushed it anyway. Chris also challenges you to make your clients the star of your content—just a good photo and two to four sentences that make everyone who knows them stop scrolling. These posts cost nothing and don't require a social media manager or a fancy content strategy.You'll also hear about the posts that kill organic reach (like unfiltered rants) and why protecting your reach matters more than making a point.Your gym's best Facebook content is already happening in front of you every day. It's time to start capturing it.LinksGym Owners UnitedBook a Call0:00 - Intro0:50 - Why organic Facebook still works4:04 - Capture, don't create5:57 - The posts that perform best6:45 - What kills your organic reach7:20 - Make your clients famous9:40 - How personal posts juice the algorithm

Presenting Sponsor Thirdzy!  https://thirdzy.com/JAZZYPromotion Code for 15% off: JAZZYSupport Carolyne with the purchase of your CrossFit Games Tickets, Use Code cfgprevost10 at checkoutEveryday we take a break from the busy work day to catch our breath, hang out with friends and talk about the world of Sports, Entertainment and specifically CrossFit. Today we talk about Home Improvement projects, Bruce Edwards takes the Mic and what did he have to say? Mrs. Clydesdale has a big head now from all of the awesome comments.

Big news: CrossFit is not for sale. Bruce Edwards, the new CEO made that a condition of taking the job.At the 2026 Two-Brain Summit in Chicago, Chris Cooper sat down live on stage with Bruce for a wide-ranging conversation about the future of CrossFit.Bruce isn't a newcomer to CrossFit. He was an original client of Greg Glassman in the late 1990s, one of the early guinea pigs who helped shape the methodology. He later owned CrossFit Aptos, served as COO of CrossFit and has now returned as CEO with a clear mandate: Fix the perception problem, rebuild affiliate value and bring the movement back to its roots.In this episode of “Run a Profitable Gym,” Chris asks the big questions affiliate owners are asking, and Bruce shares his honest vision for what comes next for CrossFit.Tune in to hear a candid conversation about CrossFit's future under Bruce's leadership.LinksGym Owners UnitedBook a Call0:00 - Intro0:20 - Why Bruce almost said no to the CEO role6:43 - CrossFit's North Star8:46 - The Games vs. the affiliate story13:22 - The future of CrossFit media15:00 - Do GLP-1s have a place in fitness?20:25 - Bruce's stance on partnerships28:15 - A message to de-affiliated owners30:07 - What affiliates should do right now

**THIS EPISODE CONTAINS FULL SPOILERS**This week on Film Is Lit, we're discussing The Bourne Identity - the film that helped redefine the modern action thriller. Matt Damon stars as Jason Bourne, a man rescued from the sea with no memory of who he is, only to find himself hunted by assassins as he searches for the truth about his past. No memory of the past?! - SIGN US UP!We talk about why the film remains so effective more than two decades later, from its grounded action and relentless pacing to its quieter moments. We also dive into the performances from Matt Damon, Franka Potente, Chris Cooper, Clive Owen, Brian Cox, and an underused Julia Stiles, and explore how The Bourne Identity changed the spy genre forever.#FilmIsLit #TheBourneIdentity #JasonBourne #MattDamon #FrankaPotente #ChrisCooper #CliveOwen #BrianCox #JuliaStiles #DougLiman #Bourne #SpyThriller #ActionMovies #MoviePodcast #FilmPodcast #Cinema #MovieDiscussion #FilmDiscussion #2000sMovies

Chris Cooper interviews Atsushi Mizumoto from Birmingham University. lostincitations@gmail.com

Send us Fan MailJoin the fight for independence and rally with the hosts as they prepare to review the sweeping Revolutionary War drama The Patriot, starring Mel Gibson, Heath Ledger, Jason Isaacs and directed by Roland Emmerich. Still celebrated more than two decades later, The Patriot endures for its emotional storytelling, standout performances, and its large-scale, unforgettable battle sequences that bring the era vividly to life. The hosts pair the film with The Martini Revolution cocktail. So let's march back onto the battlefields of the Revolutionary War and revisit one of cinema's most enduring tales of liberty, family, and perseverance.Be sure to listen, subscribe, and follow the show on Instagram and YouTube @the.gentlemenpodcast.

Grab your bookmarks, it's time to take cover as we unleash the Canon Fodder over the Star Wars galaxy of literature. Join Mark on Fantha Tracks Radios Canon Fodder as we welcome back the former editor of Star Wars Insider, Chris Cooper. It's been six years since Chris was last on the show, and we discuss the present, past and future of the saga, from The Mandalorian and Grogu to the end of Insider, great memories and what comes next on this very special episode of Canon Fodder. Remember to tune in to Good Morning Tatooine, LIVE Sunday evenings at 9.00pm UK, 4.00pm Eastern and 1.00pm Pacific on Facebook, YouTube, X and Twitch and check out our Fantha Tracks Radio Friday Night Rotation every Friday at 7.00pm UK for new episodes of The Fantha From Down Under, Planet Leia, Desert Planet Discs, Start Your Engines, Collecting Tracks, Canon Fodder and special episodes of Making Tracks, and every Tuesday at 7.00pm UK time for your weekly episode of Making Tracks. Subscribe and tune in to all of our shows at https://radio.fanthatracks.com And of course for all your Lucasfilm and Star Wars news 24/7, 365 days a year head on over to https://www.fanthatracks.com You can contact our shows and send in your listeners questions by emailing radio@fanthatracks.com or by leaving a comment on our social media feeds: https://www.instagram.com/fanthatracks https://www.facebook.com/FanthaTracks https://www.x.com/FanthaTracks https://www.threads.net/@FanthaTracks https://www.reddit.com/r/fanthatracks/ https://mastodon.social/@fanthatracks https://bsky.app/profile/fanthatracks.com https://www.pinterest.co.uk/fanthatracks/ https://fanthatracks.tumblr.com/ And be sure to check out our live streams and video content at: https://www.youtube.com/@FanthaTracksTV/ https://www.tiktok.com/@fanthatracks https://www.twitch.com/fanthatrackstv All of our links can be found at https://links.fanthatracks.com/

Paid ads have changed. Here's what gym owners need to know to make them work in 2026.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel. You build this funnel last because it's the one that amplifies everything else.John explains why the old ads playbook is dead—Meta's Andromeda update changed how ads are targeted and delivered—and what that means for gym owners. Chris and John share why gym owners need to know how to run their own ads and understand their ad math, rather than just outsource to an ad agency. They walk through exactly how to create an effective ad campaign and even deliver two clear action steps to help you get started: one for gym owners who have never run an ad, and one for gym owners who are already running them and want better results.This is episode 4 of 4 in the Marketing May series. If you missed the previous funnels, check them out via the links below.LinksThe Referral FunnelThe Social FunnelThe Content FunnelGym Owners UnitedBook a Call0:00 - Intro1:31 - Media buying is dead5:56 - The 5-1-30 post10:10 - How to generate content ideas15:40 - Campaign structure & tracking18:28 - Your action steps

No time to make content for your gym? Not anymore. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper walks you through the exact system he uses to turn one idea into a full week of content in 30 minutes with AI.Chris demos the entire workflow live, starting with a brain dump audio recording answering a question that came up naturally in his gym.Then he uploads the audio and transcript into Claude with a prompt that generates a week's worth of content:- A podcast script- A blog post- An email newsletter blurb- Five Instagram carousel slides- A YouTube description and thumbnailFor gym owners who want to go further, Chris also shows the AI stack he uses to create fully polished and edited video content for YouTube and short-form reels. After this episode, you'll have the system and  tools you need to create consistent content every week. LinksGym Owners UnitedBook a Call0:00 - Intro 4:17 - Brain dump & QuickCast  5:34 - Claude workflow 10:25 - Podcast distribution 18:27 - Descript AI video editor 26:12 - Reels with OpusClip

Chris Cooper has been publishing content since 1998. It got him fired from one job—but it also built all of his businesses.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper give gym owners a step-by-step content system that builds trust, brings in leads and keeps working long after you hit publish.Chris shares his personal content creation process: how he plans everything during his 25-minute drive to work and then spends another 10 minutes producing the content with AI. He also explains why AI search is changing the game, with 30 to 40% of your audience searching for your gym using tools like ChatGPT.The pair also share the four principles your content should follow to get results: local, helpful, shareable and authority-building.You'll see real examples of the kind of content that works and walk away with a clear starting point for your gym's content strategy. This is episode 3 of 4 in the Marketing May series. Next week: the paid ads funnel.If you missed the previous funnels, check them out via the links below. LinksThe Social FunnelThe Referral FunnelGym Owners UnitedBook a Call2:35 - Content vs. social media3:43 - The content playbook9:40 - Distributing content13:40 - Where AI comes in16:14 - Your action steps

A beloved small-town doctor is found dead—and secrets unravel fast. Mount Zion author Chris Cooper debuts a new murder mystery.

Tune in to get the exact plan for what to post on social media to grow your gym.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members.They lay out the big three content types every gym owner should be posting: - Conversion content that moves prospects closer to buying.- Connection content that makes people like and trust you before they ever walk through the door.- Value content that helps your community solve real problems for free.They break down each type with examples from real gym owners, and they present tactical steps you can take to start creating better gym social content today.The pair also tackle one of the most underused tools in gym marketing: sell by chat (having real conversations with real people who interact with your social media).You'll walk away with a simple weekly posting strategy you can actually stick to.This is episode 2 of 4 in the Marketing May series. Next week: the content funnel.If you missed last week's episode on referrals, check it via the link below.LinksThe Referral FunnelGym Owners UnitedBook a Call0:37 - People buy from people2:17 - 3 types of content15:18 - Story strategy19:24 - Sell by chat (DM)22:31 - Your action steps

On this episode of Star Warsologies, we chat with Chris Cooper, editor of Star Wars Insider magazine. The final issue is out now! We send our beloved Star Wars Insider magazine off with a fond farewell discussion with editor Chris Cooper. Hear James and Melissa's origin stories in terms of their work for the magazine! Listen to us compliment each other on our favorite articles that the other has written! Learn more about Chris's work and fandom, and what he wants to do next. And then go pick up your copy of Star Wars Insider issue 237, the end of an era. Show Notes: Read Chris's writing in the Doctor Who universe! Learn more about Chris and his work in the Star Wars universe on his Wookieepedia page! Here's the starwars.com article James wrote and where he and Melissa met for the first time! Check out the list of Melissa's Insider bylines on Wookieepedia. Check out the list of James's Insider bylines on Wookieepedia. You can find the Donny and Marie Star Wars special on YouTube. You can order James's crossword puzzle book now! For a free puzzle, download the activity kit from Star Wars Reads! Subscribe to Star Warsologies on Apple, Spotify, or wherever you listen to podcasts. Did you miss an earlier episode? Catch up here! Follow us on BlueSky and Instagram or join our Facebook fan group! Star Warsologies is a podcast about science and other fields in a galaxy far, far away. Hosts James Floyd and Melissa Miller combine their love of storytelling in the franchise with their keen interest in all things academic.

Your best clients already know your next best clients. Here's how to find them. In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper kick off Marketing May with the most underused growth tool in the fitness business: referrals.Referrals are free, they get results faster than any ad campaign, and most gym owners are leaving them on the table every single day.John and Chris walk through the seed client exercise, a simple process to identify your best clients and find more people just like them. Chris shares three questions to ask seed clients over coffee to sharpen your offerings and open the door to referrals without feeling pushy, plus how to use goal reviews with all clients every 90 days to increase retention and referrals. The pair also lay out a full playbook for in-gym and out-of-gym events that bring non-members through your doors and turn them into paying clients.Subscribe and follow along all month. Every week in May, we're breaking down one of the four funnels you need to grow your gym. Next up: social media.LinksGym Owners UnitedBook a Call0:50 - Why referrals first?2:10 - Seed client exercise9:21 - Goal review process15:58 - Internal and external events21:05 - Your actions steps

Bruce Edwards just became CEO of CrossFit. Two-Brain founder Chris Cooper thinks it's the right call, and he has a very personal reason for saying so:Bruce fired him. Personally.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Chris for an unfiltered reaction to the April 28, 2026, appointment, following Don Faul's resignation in March.In 2018, when Bruce trimmed the CrossFit Media team, Chris learned everything he needed to know about the kind of leader Bruce is.“Bruce could have delegated the job. He didn't,” Chris said. “He picked up the phone himself and did the hard thing the right way—head-on, with clarity and respect.”Chris explains exactly why Bruce is the right person for this moment, from his time as CrossFit's COO during the brand's biggest growth phase to his experience as a CrossFit affiliate co-owner himself.He also traces Bruce's career since CrossFit—leading growth at In-Shape Health Clubs, barre3 and one of the largest Planet Fitness franchise groups in the country—and says that experience makes him even more qualified for the job.Chris opens up about why he quietly ended his own affiliation in 2022 after 14 years, what it would take to bring him back, and the three signs he'll be watching for in the next year to know whether the ship is actually turning around.Then Chris and John tackle the bigger questions: why affiliate counts keep declining, how Greg Glassman fits into this transition and what Bruce needs to do first to rebuild trust with the affiliate community.LinksGym Owners UnitedBook a Call0:55 - Why Chris left CrossFit in 20225:26 - Bruce's role in CrossFit's growth7:29 - Bruce's post-CrossFit career9:46 - Why affiliate counts keep declining 18:42 - What's sacred and what has to change27:48 - Chris' message to affiliates29:36 - How Greg Glassman fits in

How do the best gyms in the world scale to 300, 400 or even 450 clients without burning out or sacrificing quality?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper presents the leaderboard for client headcount in coaching gyms and reveals what separates these businesses from the ones stuck at 100-150 clients.The Top 10 gyms in Two-Brain have cracked the code: strong systems, outstanding coaching, community-first decisions and retention strategies that keep clients for years. To provide more insight, Chris shares quotes directly from the mentors who work with these gym owners to maximize results. Tune in to hear the exact tactics used by these world-class fitness entrepreneurs, such as adding high-value programs (Hyrox is a great one right now), running bring-a-friend events and asking for referrals during Goal Review Sessions.  LinksGym Owners UnitedBook a Call0:01 - Intro3:04 - The Top 104:09 - The leaders' strategies6:40 - Exactly what to do9:24 - Success vs. failure

Most entrepreneurs are giving themselves the wrong advice. Not because they're lazy, and not because they haven't read enough business books — but because the business advice industry doesn't sort itself by phase. So they end up doing the right things at the wrong time: hiring a fractional COO when they need ten new clients, building complicated org charts when they still can't take a weekend off, choosing typography when they should be making sales calls.In this episode, Chris Cooper walks through the four phases every entrepreneur moves through — and most get stuck in: Founder, Farmer, Tinker, and Chief.It's a preview of his rewritten book Founder, Farmer, Tinker, Chief — originally published in 2018 as Founder, Farmer, Tinker, Thief. The first three phases are sharper. The fourth is completely reimagined.You'll learn:Why building a business is a triathlon, not a marathon — and why the stroke that wins the swim will crash you on the bikeThe primary goal, the primary trap, and the exit signal for each of the four phasesWhy "Thief" became "Chief" in the rewrite — and what it really takes to build a movement instead of a companyThe six parts of a real movement — and why your competitor is never your villainA five-minute audit you can run on yourself this week to figure out which phase you're actually inThere's also a twist in this episode — one the audience doesn't see coming. Stay until the end.Listen, subscribe, and share with the entrepreneur who needs to hear it.

Get your free worksheet here: https://businessisgood.com/the-six-mindset-myths-quietly-killing-your-business/ After more than fifteen years of publishing daily and mentoring over 3,000 entrepreneurs, Chris Cooper has watched the game change completely. The old constraints — lack of information, lack of tools, lack of access to markets — are mostly gone. What's left is internal.In this episode of Business Is Good, Chris names the six specific beliefs he has watched, across thousands of entrepreneurs, quietly decide who grows and who stays stuck. These myths don't feel like limitations. They feel like wisdom — disguised as caution, humility, and responsibility. That's exactly what makes them so expensive.The six myths covered in this episode:"I need to learn more before I act.""If I raise my prices, I'll lose clients.""No one can do this as well as I can.""Wanting to make real money means something's wrong with me.""Growing my business means I'll never have a life.""I'll do it when things slow down."Each myth gets named, examined, and dismantled — with a real-world example showing what it costs and what changes when it breaks.This episode also introduces the Mindset Myth Buster — a free 15-minute worksheet that helps you identify which belief is running your business right now and commit to one specific action to break through it.The limiting factor in your business isn't the market, the economy, or your industry. It's the story you're telling yourself. This episode helps you change it.Free worksheet at businessisgood.com.Connect with Chris Cooper:Website - https://businessisgood.com/

Are you sleeping on Hyrox? That's a mistake.In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest thing in fitness right now: Hyrox.John, fresh off a race in Miami Beach, had nothing but praise for the event, and Chris Cooper suggests the races give your members a reason to keep training and way to find success and smiles outside the gym.The best part? Hyrox affiliation fees for gyms are low—about US$150 a month—so it's easy to get huge ROI, if you have a plan. No plan? No ROI. Solid plan? Huge ROI is possible.For example, one Two-Brain gym generates $12,500 a month in Hyrox revenue, and another added $100,000 in annual revenue just by setting up two Hyrox training sessions a week.Chris and John dig into the details to help you determine if a Hyrox program is right for your gym, even if you're a CrossFit affiliate. Newsflash: CrossFit gyms don't need to be scared of Hyrox; the program is complementary. Check out this discussion, and if you want to take the next step, "The Complete Guide to Hyrox Affiliation for Gym Owners" is available if you DM Chris Cooper through our Gym Owners United group, linked below.LinksGym Owners UnitedBook a Call0:29 - Why is Hyrox working?4:02 - The opportunity5:48 - Should CrossFit gyms be afraid?8:05 - How to get ROI15:48 - Marketing, selling, retaining

Dive into a heartfelt conversation with Chris Cooper and host, Andy Spell, as Chris delves into the life-changing weekend with the Crucible Project that unlocked his inner strength and reshaped his approach to leadership, faith, and authenticity.Here are some of the topics we cover in our podcast episodes:Radical honesty and graceSpiritual growthDiscipleshipMentorshipPersonal developmentLife transformationChristian men's ministryChristian women's ministryFaith-based retreatDiscover our other resources:Our Main WebsiteOur BlogOnline Life CoachingChristian Men's RetreatsChristian Women's RetreatsAll content © 2024 The Crucible Project Podcast.

The future belongs to gyms that specialize.The data proves it: Small group training has a 7% higher profit margin than large group training, and length of engagement in niche gyms is double the industry average.Today on “Run a Profitable Gym,” Chris Cooper lays out how niching down will transform your gym. Yes, you can find and own a niche without kicking out existing clients.When you niche down, everything gets easier: Marketing becomes crystal clear, referrals become automatic, your schedule shrinks, facility costs drop, staffing simplifies, and retention skyrockets.Generic “fitness for everyone” gyms compete on price and lose. Specialized gyms charge premium rates and win.Stop trying to be everything to everyone. Find your people and serve them exceptionally well.LinksGym Owners UnitedBook a Call0:01 - Intro0:40 - The industry right now5:25 - Why niche down?8:39 - How to find your niche18:37 - What isn't a niche?

This week on Podcast Like It's the 2000s, Phil Iscove is joined by writer David Iserson (Ponies) and author/podcaster Dana Schwartz (Noble Blood, Anatomy: A Love Story) to unpack one of the most inventive films of the decade: Adaptation.Part of our Spike Jonze & Charlie Kaufman mini-series, the group explores Kaufman's famously meta screenplay, Nicolas Cage's dual performance as Charlie and Donald Kaufman, and how the film turns writer's block into one of the most daring Hollywood movies of the early 2000s. They also discuss the film's wild journey from Susan Orlean's The Orchid Thief to the screen, along with unforgettable supporting turns from Meryl Streep and Chris Cooper.A deep dive into creativity, storytelling, and one of the strangest Oscar-winning screenplays ever written.Podcast Like It's the 2000s is a weekly podcast revisiting the movies, culture, and filmmaking that defined the decade.Follow the show & guests:Podcast Like It's... - https://www.instagram.com/podcastlikeitsPhil Iscove - https://www.instagram.com/pmiscoveEmily St. James - https://www.instagram.com/emilystjamsDavid Iserson - https://www.instagram.com/davidisersonDana Schwartz - https://www.instagram.com/danaschwartzzz

If you burn out, your gym dies. That's why taking care of your mental health is the best business decision you can make. In this episode of “Run a Profitable Gym,” Chris Cooper explains why burnout happens to gym owners and how to prevent it.If you pour your energy into clients all day, manage staff, call leads, clean bathrooms and run your business, then go home and scrape the bottom of the bowl for whatever's left for your family, you'll eventually run out of gas.Your clients will know exactly when that happens. And they'll walk out.  Chris shares six practical strategies for improving your mental health before you burn out, including setting boundaries, finding someone to talk to and systemizing your business.You can't sell your clients energy if you don't have it. Tune in to learn how to keep your cup full—and your gym alive.Connect with gym owners just like you at the Two-Brain Summit. Get tickets via the link below!LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call1:46 - What we're really selling6:18 - The money problem9:29 - Mental health strategies 1-315:37 - Mental health strategies 4-621:35 - The Two-Brain Summit

Most gym owners stay stuck because of fear. Fear of failure. Fear of confrontation. Fear of making things worse.But here's what Chris Cooper learned after 15 years of mentoring gym owners: The only thing stronger than fear is love.You have to love the local people who need your help more than you fear publishing that Instagram post. You have to love your family enough to fire that coach who's hurting your gym.Today on “Run a Profitable Gym,” Chris presents gym owners with a challenge: Expand your comfort zone.Coop gives you 10 difficult scenarios to choose from and a simple four-day process for practicing them until they become easy:Day 1: Practice the uncomfortable task in a mirrorDay 2: Practice with a supportive friend or spouseDay 3: Practice with your mentorDay 4: Do it for realYour comfort zone is like a muscle. When you exercise it, it gets bigger—and you become more capable of making the changes your business needs.To get the free Comfort Zone Challenge worksheet, DM Chris in Gym Owners United, linked below.LinksGym Owners UnitedBook a Call0:01 - Intro1:57 - How to change3:27 - Do you care enough?11:01 - Comfort Zone Challenge15:09 - Which gym owners succeed?

The Two-Brain Summit is back for its 10th year this June in Chicago, and it's bigger than ever before!Get your tickets via the link below and make June 6-7 the most valuable weekend of your entire year.Headlining the owners side, bestselling author Mike Michalowicz will teach you how to stand out and attract the right customers to your gym. You'll also hear from fitness business experts such as:- Matt Souza of “The Sevan Podcast” and “Souza's Show”- Street Parking co-founders Miranda and Julian Alcaraz- Rick Mayo, founder of Alloy Personal Training (1992)And while you're leveling up as a gym owner, your coaches will be honing their skills with some of the best in the industry, including: - HWPO's Michele Letendre, CrossFit Games coach and former athlete- Power Monkey's Dave Durante (gymnastics) and Chad Vaughn (weightlifting), both former elite athletes- Bill Parisi, fascia expert and founder of Parisi Speed SchoolTune in as Chris Cooper presents the full lineup and shares exactly what gym owners and coaches will be working on at the world's biggest gym business conference.  Then, use the link below to get your tickets before prices go up on Apr. 1.LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call0:01 - Intro2:16 - Saturday lineup: Owners9:18 - Saturday lineup: Coaches11:50 - Sunday lineup: Owners18:30 - Sunday lineup: Coaches

What if every one of your clients paid $400 or more per month?You probably wouldn't need more clients, staff, equipment or space, right?In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shows exactly how 10 top gym owners have solved the "need more clients" problem by earning world-class revenue from existing clients.In short, they price coaching services correctly and deliver monster value with premium services such as personal training, small group personal training, semi-private training and nutrition/habits coaching. These high-value members get results, so they stay longer and refer friends, creating a very profitable business model.Coop's got key details from our leaders, plus expert perspective to help you drive up average revenue per member in your gym. Your first target: $205. If you hit that—use Coop's tips!—you can earn $100,000 per year with just 150 members.LinksGym Owners UnitedBook a Call0:01 - Intro4:03 - Leaderboard reveal6:18 - How they increased ARM7:50 - Focusing on high-value clients9:50 - Starting a gym with Two-Brain

Sheil is joined by Zach Berman of The Athletic to discuss the latest on the Eagles coaching changes. This week Zach has the ZB6 instead of just three. Why did Jeff Stoutland actually leave the organization? What's the likelihood that Sean Mannion will be a successful OC? Was the Seahawks Super Bowl championship more of a GM win or a coaching win? Plus, a wild mailbag! Coaching Changes - (03:36) Chris Cooper hiring - (06:33) Jeff Stoutland reaction - (14:43) There's a commitment to Sean Mannion's scheme - (39:21) Mailbag - (1:03:14) Email hot takes: Ringerphilly@gmail.com. Follow us on Instagram and TikTok: @ringersphillyspecial Become a member of our Reddit community: https://www.reddit.com/r/RingersPhillySpecial/. The Ringer is committed to responsible gaming. Please check out rg-help.com to find out more, or listen to the end of the episode for additional details. Host: Sheil Kapadia Guest: Zach Berman Producer: Cliff Augustin Music Composed By: Teddy Grossman and Jackson Greenberg Learn more about your ad choices. Visit podcastchoices.com/adchoices