Podcast appearances and mentions of James L Heskett

James R. Stock is a University of South Florida Distinguished University Professor and Frank Harvey Endowed Professor of Marketing. He has interviewed many of the greatest minds in transportation logistics, a practice area we call supply chain management today. He shared those interviewed with Chris Barnes to be republished as part of the Supply Chain is Boring program. In this interview, Stock speaks with James L. Heskett. Heskett is the Baker Foundation Professor Emeritus at Harvard University and holds an MBA and PhD from Stanford University. Heskett is the co-author of seven books and the sole author of an eighth, with some of his most important work being about the connection between the adaptability of corporate culture and financial returns. In the final part of this three-part series, Stock and Heskett look back at his most important learnings and contributions to the field of logistics and supply chain. Additional Links and Resources: Learn more about Supply Chain is Boring: https://supplychainnow.com/program/supply-chain-is-boring/ Subscribe to Supply Chain is Boring and other Supply Chain Now programs: https://supplychainnow.com/subscribe This episode was hosted by Chris Barnes. For more information, please visit our dedicated show page at: https://supplychainnow.com/thinking-strategy-relationships-part-3-scib52

James R. Stock is a University of South Florida Distinguished University Professor and Frank Harvey Endowed Professor of Marketing. He has interviewed many of the greatest minds in transportation logistics, a practice area we call supply chain management today. He shared those interviews with Chris Barnes to be republished as part of the Supply Chain is Boring program. In this interview, Stock speaks with James L. Heskett. Heskett is the Baker Foundation Professor Emeritus at Harvard University and holds an MBA and PhD from Stanford University. Heskett is the co-author of seven books and the sole author of an eighth, with some of his most important work being about the connection between the adaptability of corporate culture and financial returns. In the second part of this three-part series, Stock and Heskett discuss his military service and the critical choices he made early in his career. Additional Links and Resources: Learn more about Supply Chain is Boring: https://supplychainnow.com/program/supply-chain-is-boring/ Subscribe to Supply Chain is Boring and other Supply Chain Now programs: https://supplychainnow.com/subscribe This episode was hosted by Chris Barnes. For more information, please visit our dedicated show page at: https://supplychainnow.com/thinking-strategy-relationships-scib51

James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, Win From Within: Build Organizational Culture for Competitive Advantage. He completed his Ph.D. at the Graduate School of Business, Stanford University, and has been a member of the faculty of The Ohio State University as well as President of Logistics Systems, Inc. Since 2000, he has authored a blog on the school's Working Knowledge web site. He has served as a consultant to companies in North America, Latin America, and Europe. James was the 1974 recipient of the John Drury Sheahan Award of the Council of Logistics Management, the 1992 Marketing Educator of the Year Award of Sales and Marketing Executives International, and the 2010 Distinguished Career Contribution Award in Services Management of American Marketing Association. Among his publications are books The Culture Cycle (FT Press, 2011), co-authorship of The Ownership Quotient (Harvard Business Press, 2008), The Value Profit Chain (The Free Press, 2003); The Service Profit Chain (The Free Press, 1997); Corporate Culture and Performance, among many others, and numerous articles in such publications as the Harvard Business Review, Journal of Marketing, Sloan Management Review, and California Management Review.A member of the faculty of the Harvard Business School since 1965, he has at different times taught courses in marketing, business logistics, the management of service operations, business policy, and service management, general management, and the entrepreneurial manager as well as served as Senior Associate Dean in charge of academic programs. In this podcast, he shares: Why companies with strong cultures often DON'T outperform and what kind of culture you actually need to win Lessons from successful culture design efforts from companies like Microsoft, Uber, Southwest Airlines, and Ritz Carlton Some of the most important things you must do as a leader to transform the culture of your organization Why the idea that culture takes a long time is false, and how you can actually set the change in motion is six monthsSix steps you can take, in a particular order, to do so __________________________________________________________________________________________"With culture, you're dealing with changes in values, but I think even more important: changes in behaviors, how we do things around here." -James Heskett__________________________________________________________________________________________Episode Timeline:00:00—Introducing James + The topic of today's episode2:33—If you really know me, you know that...3:14—What is your definition of strategy?4:05—Could you talk about the relationship between strategy and culture?7:03—You've talked about how sometimes strategy can be working while culture is eroding. Can you talk about that?9:25—There's a belief that culture takes a long time to change; do you think that's true?12:43—What are some of the tools leaders should turn to first to create this cultural change?13:50—Is culture defined by value or behaviors?16:22—You talk about the phases of an effective culture transformation—could you talk about those?21:15—Where can people follow you and your work?__________________________________________________________________________________________Additional Resources: Harvard Business School Page: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6842Recent book: https://cup.columbia.edu/book/win-from-within/9780231203005Email: Jheskett@hbs.edu

James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, Win From Within: Build Organizational Culture for Competitive Advantage. He completed his Ph.D. at the Graduate School of Business, Stanford University, and has been a member of the faculty of The Ohio State University as well as President of Logistics Systems, Inc. Since 2000, he has authored a blog on the school's Working Knowledge web site. He has served as a consultant to companies in North America, Latin America, and Europe. James was the 1974 recipient of the John Drury Sheahan Award of the Council of Logistics Management, the 1992 Marketing Educator of the Year Award of Sales and Marketing Executives International, and the 2010 Distinguished Career Contribution Award in Services Management of American Marketing Association. Among his publications are books The Culture Cycle (FT Press, 2011), co-authorship of The Ownership Quotient (Harvard Business Press, 2008), The Value Profit Chain (The Free Press, 2003); The Service Profit Chain (The Free Press, 1997); Corporate Culture and Performance, among many others, and numerous articles in such publications as the Harvard Business Review, Journal of Marketing, Sloan Management Review, and California Management Review.A member of the faculty of the Harvard Business School since 1965, he has at different times taught courses in marketing, business logistics, the management of service operations, business policy, and service management, general management, and the entrepreneurial manager as well as served as Senior Associate Dean in charge of academic programs. In this podcast, he shares: Why companies with strong cultures often DON'T outperform and what kind of culture you actually need to win Lessons from successful culture design efforts from companies like Microsoft, Uber, Southwest Airlines, and Ritz Carlton Some of the most important things you must do as a leader to transform the culture of your organization Why the idea that culture takes a long time is false, and how you can actually set the change in motion is six monthsSix steps you can take, in a particular order, to do so __________________________________________________________________________________________"With culture, you're dealing with changes in values, but I think even more important: changes in behaviors, how we do things around here." -James Heskett__________________________________________________________________________________________Episode Timeline:00:00—Introducing James + The topic of today's episode2:33—If you really know me, you know that...3:14—What is your definition of strategy?4:05—Could you talk about the relationship between strategy and culture?7:03—You've talked about how sometimes strategy can be working while culture is eroding. Can you talk about that?9:25—There's a belief that culture takes a long time to change; do you think that's true?12:43—What are some of the tools leaders should turn to first to create this cultural change?13:50—Is culture defined by value or behaviors?16:22—You talk about the phases of an effective culture transformation—could you talk about those?21:15—Where can people follow you and your work?__________________________________________________________________________________________Additional Resources: Harvard Business School Page: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6842Recent book: https://cup.columbia.edu/book/win-from-within/9780231203005Email: Jheskett@hbs.edu

James R. Stock is a University of South Florida Distinguished University Professor and Frank Harvey Endowed Professor of Marketing. He has interviewed many of the greatest minds in transportation logistics, a practice area we call supply chain management today. He shared those interviews with Chris Barnes to be republished as part of the Supply Chain is Boring program. In this interview, Stock speaks with James L. Heskett. Heskett is the Baker Foundation Professor Emeritus at Harvard University and holds an MBA and PhD from Stanford University. Heskett is the co-author of seven books and the sole author of an eighth, with some of his most important work being about the connection between the adaptability of corporate culture and financial returns. In the first part of this three-part series, Stock and Heskett discuss the role that family and extracurricular activities played during his formative years. Additional Links and Resources: Learn more about Supply Chain is Boring: https://supplychainnow.com/program/supply-chain-is-boring/ Subscribe to Supply Chain is Boring and other Supply Chain Now programs: https://supplychainnow.com/subscribe This episode was hosted by Chris Barnes. For more information, please visit our dedicated show page at: https://supplychainnow.com/thinking-strategy-relationships-james-heskett-scib50

Do your employees love your business? asks James L Heskett, UPS Foundation Professor Emeritus at Harvard Business School and author of Win from Within. Because if your employees don't love your company, your customers won't love it either. In Win from Within, James argues about the importance of building organisational culture for competitive advantage. Having spent 30 years on this journey, his latest book is about busting myths and shattering beliefs around what it takes to build an organisation's culture. Why is your company culture so important? Because, argues James, if you need to attract customers, then you need to have great employees. And to attract great employees, you need to have a great environment that encourages them to come join you and to stay the course. In fact, the most amazingly successful businesses, says James, are those who have at their heart the trifecta of employee engagement, customer engagement, and sales, growth and profit levels for the investor. Does yours? To find out more, download and listen to this episode today. On today's podcast:The obsession with cultureWin from WithinThe four steps to hire great employeesIt doesn't take long to change cultureThe problem with the hybrid work modelLinks:Article - Does Remote Work Mix with Organisational Culture?Book - Win from Within: Build Organisational Culture for Competitive AdvantageWebsite – James L. Heskett 

Does your company do business the way your client would like to do business, or do you force the client to comply with the way your company does business? Ted Palashis breaks down the nuances of how you interact and think of your client and what message you send to the client and prospects alike. Prepare to learn about the importance of great training, what to look for when hiring, and which clients to seek out once you can be selective.   Takeaways: Most employees want to provide good service to the customer but when they fail in doing so, it can often be attributed to training. When your employees are empathetic to your customers and their needs, they can't help but provide them great service. All of the little things your employees do send a message to your client. This could be as simple as the way you train your employees to answer the phones.  When a client calls, don't tell them that someone's in a meeting, say you'll try and catch them, and if you can't, say they were unavailable and ask what you can do for the client. This is how you become an advocate for the client which makes them feel valued. Always follow up with the client once the deliverable is made. This shows them how well you did, that you care about how well you did, and gets you closer to the situation and the problems of the client which offers valuable information. The real test of customer service is how the customer feels after the interaction. If the customer feels good, the service was good. If the customer feels bad, the service was bad. Customer compliance is when a customer has to comply with the way the company does business. Whereas, customer service is when the company is run based on how the customer wants to do business with the company.  When you can afford to be selective with clients, you want to find more who will be loyal and recommend you rather than the “crazies” that don't fit. The best way to discern which kind of client a prospect might be is by discussing what they really need.   Links:  LinkedIn: https://www.linkedin.com/in/ted-palashis-5486744/ Company website: https://www.theoverbrookgroup.com/ Blog: https://www.theoverbrookgroup.com/blog   Quote of the Show “It's caring enough about the client, for you to do business the way they would like to do business. I'm saying the old expression, the customer's always right. Maybe yes, maybe no, but the customer is always the customer, and they're always the ones that are paying your rent and that are writing you a check” - Ted Palashis   Book Recommendation The Service Profit Chain by James L. Heskett, W. Earl Sasser, Jr., & Leonard A. Schlesinger   Shout Outs: Entrepreneurs' Organization   Ways to Tune In: Apple Podcast - https://podcasts.apple.com/us/podcast/leadership-in-action/id1585042233 Spotify - https://open.spotify.com/show/2t4Ksk4TwmZ6MSfAHXGkJI Stitcher - https://www.stitcher.com/show/leadership-in-action Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubGVhZGVyc2hpcGluYWN0aW9uLmxpdmUvZmVlZC54bWw Amazon Music - https://music.amazon.com/podcasts/4263fd02-8c9b-495e-bd31-2e5aef21ff6b/leadership-in-action YouTube - https://youtu.be/Ueka5404er8

James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive Advantage. He completed his Ph.D. at the Graduate School of Business, Stanford University, and has been a member of the faculty of The Ohio State University as well as President of Logistics Systems, Inc. Since 2000, he has authored a blog on the school's Working Knowledge web site. Professor Heskett was the 1974 recipient of the John Drury Sheahan Award of the Council of Logistics Management, the 1992 Marketing Educator of the Year Award of Sales and Marketing Executives International, and the 2010 Distinguished Career Contribution Award in Services Management of American Marketing Association. Among his publications are books, including authorship of The Culture Cycle, co-authorship of The Ownership Quotient, The Value Profit Chain and many more! A member of the faculty of the Harvard Business School since 1965, he has at different times taught courses in marketing, business logistics, the management of service operations, business policy, and service management, general management, and the entrepreneurial manager as well as served as Senior Associate Dean in charge of academic programs.  Watch on YouTube Transcript  Subscribe to my Momentum Monday Newsletter Connect with us! Whatgotyouthere NuSkool Snacks Collagen Protein Bars https://nuskoolsnacks.com/

Planning is key to the success of any business. But how do you actually put a good plan in place? Today’s guest, Tim Meinhardt, is an expert on a goal-setting management system: OKRs. It stands for Objectives and Key Results. It’s something that I’ve implemented in the past, and I can’t wait to find out what you can do today. Tim leads a team of OKR experts at Atruity. They provide OKR Consulting to numerous organisations ranging from publicly traded companies to start ups. Through their proven methodology and numerous OKR Programs, they ensure effective implementation and management of OKR journeys. In this discussion we explore how OKRs have been helping businesses thrive during the pandemic. Tune in as we discuss why plans fail, striving for simplicity, remote working trends and business epiphany moments. This year is giving us the opportunity to reset, so let's start implementing some OKR strategies. Links: Atruity1.com: https://atruity1.com/ (https://atruity1.com/)  ‘Measure What Matters’ by John Doerr: https://www.amazon.co.uk/Measure-What-Matters-Simple-Drives/dp/024134848X/r (https://www.amazon.co.uk/Measure-What-Matters-Simple-Drives/dp/024134848X/r)  The UN’s 17 Goals: https://sdgs.un.org/goals (https://sdgs.un.org/goals)  ‘Radical Focus’ by Christina Wodtke: https://www.amazon.com/Radical-Focus-Achieving-Important-Objectives-ebook/dp/B01BFKJA0Y (https://www.amazon.com/Radical-Focus-Achieving-Important-Objectives-ebook/dp/B01BFKJA0Y) OKRs Q&A Podcast: https://podcasts.apple.com/us/podcast/okrs-q-a/id1526358254#:~:text=The%20OKRs%20 (https://podcasts.apple.com/us/podcast/okrs-q-a/id1526358254) ‘The Service Profit Chain’ by James L. Heskett, W. Earl Sasser, Leonard Schlesinger: https://www.amazon.com/Service-Profit-Chain-James-Heskett/dp/0684832569 (https://www.amazon.com/Service-Profit-Chain-James-Heskett/dp/0684832569)  Atruity’s resources: https://atruity1.com/resources/ (https://atruity1.com/resources/) ‘Good To Great’ by Jim Collins: https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/ (https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/) Ep. 1: Going from Manager to Leader using OKRs | Leif Ulstru‪p‬: https://podcasts.apple.com/us/podcast/ep-1-going-from-manager-to-leader-using-okrs-leif-ulstrup/id1526358254?i=1000487106945 (https://podcasts.apple.com/us/podcast/ep-1-going-from-manager-to-leader-using-okrs-leif-ulstrup/id1526358254?i=1000487106945) tim@atruity1.com  #60 Join The Dots with Martin Johnson, Founder of YourBigPic: https://hospitality-mavericks.captivate.fm/episode/60-join-the-dots-with-martin-johnson (https://hospitality-mavericks.captivate.fm/episode/60-join-the-dots-with-martin-johnson) Connect with the podcast: https://colossal-designer-2784.ck.page/40ada1483a (Join the Hospitality Mavericks newsletter): https://rb.gy/5rqyeq (https://rb.gy/5rqyeq)   https://www.facebook.com/groups/hospitalitygamechangers (Join the GameChanger Facebook Group): https://www.facebook.com/groups/hospitalitygamechangers (https://bit.ly/2GAvr2W) Please help us getting better by filling out the feedback survey on the podcast show here: https://bit.ly/37aIm5n (https://bit.ly/37aIm5n)  A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at https://www.bizimply.com/?utm_source=partner&utm_medium=referral&utm_campaign=mavericks (www.bizimply.com) or email them directly at advice@bizimply.com. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy Support this podcast

In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian Truscott again joins Rockstar CMO marketing doctor, Christine Bailey, the awarding-winning CMO at Valitor, in the last of their 4 part series that dips into her new book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" published last month by KoganPage.(You can catch-up with the first episode of this little mini-series here.)This week's interview is with Piet Saegeman, a strategic messaging consultant and founder of YAMAZONI. Piet helps founders, CEO’s, and sales & marketing leaders build better strategic messaging with scientific insights. Piet is active in his native Belgium, the UK, and the US, and is a regular speaker at marketing technology conferences worldwide. An incorrigible enthusiast, and as you’ll hear, Piet is passionate about marketing, technology, and neuroscience. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, where Robert shares some ideas from his Content Marketing World keynote and The Service Profit Chain by James L. Heskett. Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInDr. Christine Bailey on Twitter and LinkedInChristine's book: Customer Insight Strategies, How to Understand Your Audience and Create Remarkable MarketingPiet Saegeman on LinkedInPiet's video on Brain Science and MarketingRobert Rose at The Content Advisory, on Twitter and LinkedIn James L. Hesketh - The Service Profit Chain The #FridayConcoctionThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.

In this episode of Supply Chain is Boring, Chris sits down with Dr. James Stock. Dr. Stock has been honored internationally three separate times for his achievements in supply chain and logistics management by the industry's leading professional organizations. This year, he will receive the Supply Chain Management Professionals' Distinguished Service Award – the highest honor that an individual can receive for their achievements in supply chain and logistics management. In addition, he will also be honored with the Special Lifetime Logistics Service Award by Yasar University in Izmir, Turkey and the 9th International Logistics and Supply Chain Congress for his outstanding achievement and continuous contributions to the field. Over the (recent) years, Dr. Jim Stock has been interviewing some of the business and academia thought leaders who have shaped the way we think about supply chain management. Guest list includes: Dr. Daniel Wren, University of Oklahoma Dr. Thom Speh, Miami University Dr. John T. Mentzer, University of Tennessee Dr. C. John Langley, Jr., Pennsylvania State University Kenneth Ackerman Dr. Donald J. Bowersox, University of South Florida Dr. James L. Heskett, Harvard University Dr. Bernard J. La Londe, Ohio State University Following is a link to the video recordings and transcripts. https://usfondemand.hosted.panopto.com/Panopto/Pages/Sessions/List.aspx?folderID=ef49a2cd-9fd6-4b1b-b9dc-ac0c01437c1e Upcoming Events & Resources Mentioned in this Episode: Subscribe to Supply Chain is Boring and all Supply Chain Now Programs: supplychainnow.com/subscribe/ Connect with James on LinkedIn: https://www.linkedin.com/in/jim-stock-753b206/ Connect with Chris on Linkedin: www.linkedin.com/in/chrisrbarnes/ Supply Chain Now Ranked #1 Supply Chain Podcast via FeedSpot: tinyurl.com/rud8y9m Supply Chain Now Ranked #3 Supply Chain YouTube Channel: tinyurl.com/yazfegov Download the Q3 2020 U.S. Bank Freight Payment Index: https://freight.usbank.com/?es=a240&a=20 Listen to the Replay of The Connected IoT Supply Chain: https://supplychainnow.com/the-connected-iot-supply-chain Check Out News From Our Sponsors: U.S. Bank: www.usbpayment.com/transportation-solutions Capgemini: www.capgemini.com/us-en/ Vector Global Logistics: vectorgl.com/ Verusen: www.verusen.com/ This episode was hosted by Chris Barnes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/supply-chain-is-boring-16/.

In this episode of Supply Chain is Boring, Chris Barnes speaks with Dr. James Stock. Dr. James Stock has been honored internationally three separate times for his achievements in supply chain and logistics management by the industry's leading professional organizations. This year, he will receive the Supply Chain Management Professionals' 2011 Distinguished Service Award – the highest honor that an individual can receive for their achievements in supply chain and logistics management. In addition, he will also be honored with the Special Lifetime Logistics Service Award by Yasar University in Izmir, Turkey and the 9th International Logistics and Supply Chain Congress for his outstanding achievement and continuous contributions to the field. During the course of his 35-year career, Stock has also been honored with, DC Velocity magazine's "Rainmaker for 2006" and has been awarded the Eccles Medal and the Armitage Medal by SOLE – The International Society of Logistics. Stock has more than 150 publications in the field. He has authored six books and his publications have been translated into five different languages – Chinese, Czech, Portuguese, Russian, and Thai. He has also traveled to 46 countries on six continents to conduct research, lecture, or do consulting work for various organizations and universities. Before coming to USF in 1989, Stock, the Frank Harvey Endowed Professor of Marketing at the College of Business, taught at Michigan State University, the Air Force Institute of Technology, the University of Oklahoma, and the University of Notre Dame. He holds a BS and MBA from the University of Miami (Florida) and a PhD from The Ohio State University. Stock is an active member of numerous professional organizations, former editor of the Journal of Business Logistics and International Journal of Physical Distribution & Logistics Management, serves on many international editorial review boards, and is on the USF Honors and Awards committee. Over the (recent) years, Dr. Jim Stock has been interviewing some of the business and academia thought leaders who have shaped the way we think about supply chain management. Guest list includes: Dr. Daniel Wren, University of Oklahoma Dr. Thom Speh, Miami University Dr. John T. Mentzer, University of Tennessee Dr. C. John Langley, Jr., Pennsylvania State University Kenneth Ackerman Dr. Donald J. Bowersox, University of South Florida Dr. James L. Heskett, Harvard University Dr. Bernard J. La Londe, Ohio State University Following is a link to the video recordings and transcripts. https://usfondemand.hosted.panopto.com/Panopto/Pages/Sessions/List.aspx?folderID=ef49a2cd-9fd6-4b1b-b9dc-ac0c01437c1e Upcoming Events & Resources Mentioned in this Episode: Subscribe to Supply Chain is Boring and ALL Supply Chain Now Programming Here: https://supplychainnowradio.com/subscribe Leave a review for Supply Chain Now: https://ratethispodcast.com/supplychainnow Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisrbarnes/ Connect with James on LinkedIn: https://www.linkedin.com/in/jim-stock-753b206/ Supply Chain Now Ranked #1 Supply Chain Podcast via FeedSpot: tinyurl.com/rud8y9m Supply Chain Now Ranked #3 Supply Chain YouTube Channel: https://tinyurl.com/yazfegov Download the Q3 2020 U.S. Bank Freight Payment Index: https://freight.usbank.com/?es=a240&a=20 WEBINAR: The Connected IoT Supply Chain: https://tinyurl.com/yym2fvcl Check Out News From Our Sponsors: U.S. Bank: www.usbpayment.com/transportation-solutions Capgemini: www.capgemini.com/us-en/ Vector Global Logistics: vectorgl.com/ Verusen: www.verusen.com/ This episode was hosted by Chris Barnes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/supply-chain-is-boring-15.

This episode is sponsored by IA Path - Unlocking Your Adjusting Superpowers. Go to https://iapath.com The Private Risk Management Association (PRMA) is a non-profit, industry association whose mission is to provide an ecosystem of support to professionals involved in the high-net worth space. The PRMA provides education, collaboration, networking and awareness raising for incredibly complex exposures. In this episode of Profiles in Risk, Lisa & Azeema discuss the PRMA's purpose, it's membership, it's educational mission and we discuss the Summit, the annual event which hosts professionals from a variety of professions who together create world-class solutions to this challenging space. (I attended the PRMA Summit in 2017 and was amazed at the camaraderie and collaboration that occurred. The high-net worth space is similar to middle-market commercial in it's complexity and the go-to source for industry professionals in this arena, is the PRMA) CONNECT WITH PRMA: PRMA Home Page: https://www.privateriskmanagement.org/ Lisa Lyndsay (LinkedIn): https://www.linkedin.com/in/lisa-a-lindsay-2755343/ Azeema Hartley (LinkedIn): https://www.linkedin.com/in/azeema-hartley-186b505a/ MENTIONED IN THIS EPISODE:2018 PRMA Annual Summit: https://prmasummit.org/ The Chartered Private Risk and Insurance Advisor (CPRIA) certificate: https://goo.gl/ThSxRU Jack Uldrich - Futurist: http://jackuldrich.com/ General Manager Program (Harvard Exec Program): https://www.exed.hbs.edu/programs/gmp/Pages/default.aspx BOOKS RECOMMENDED BY LISA:The Service Profit Chain by James L. Heskett, W. Earl Sasser,