Podcast appearances and mentions of Cathy Smith

“I want to think about it” is rarely the real reason they are not saying yes. Want to know what actually stops coaching clients from committing? In this episode 297 of Small Business Talk for Coaches, Cathy Smith unpacks the hidden reasons behind those frustrating client objections. If you have ever heard “It’s too expensive” or “I need to talk to someone,” it might not be about price at all. You will learn: Why unclear pricing can sabotage your sales How mismatched messaging confuses your clients The importance of aligning your offer with your ideal audience Using a car alignment metaphor, Cathy walks you through how to assess and realign your coaching offer so it feels clear, valuable, and tailored to the right clients. If your calendar is filled with “maybes” instead of “yeses,” this episode is your tune up guide.

It is not what you say. It is how you show up. You can have the perfect pitch, polished posts, and the best coaching tools—but if your presence lacks confidence, your audience will not believe in you. In this episode, Cathy Smith unpacks why presence, not perfection, is what attracts clients. Learn how to build trust, show up authentically, and get visible before you feel fully ready. Whether you are quiet or bold, new or experienced, this episode will help you shift from hiding to leading. Confidence converts. Presence builds trust. Ready to be seen, listen this episode now.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

Feeling overwhelmed trying to grow your coaching business? In this episode of Small Business Talk for Coaches, Cathy Smith shares why trying to do everything yourself is holding you back and what to do instead. From outsourcing your first task to finding the right kind of support (coach, mentor, or systems), you will hear practical tips and personal stories to help you stop spinning and start growing. You do not have to do it all alone.

AI is not the enemy, but bad content might be. In episode 291, Cathy Smith draws an unexpected (but unforgettable) comparison between the horse poop crisis of the 1890s and today’s AI generated noise. Just like the automobile changed the game, AI is reshaping how coaches create and share content. Discover how to use AI as a powerful assistant without losing your voice, sounding like everyone else, or falling into the trap of “copy paste” coaching content. You will learn: How to train AI to write in your style Why some AI content fails and what to do instead Practical ways to use AI for content, coaching, and admin What red flags to avoid so your content still sounds human If you are using AI (or thinking about it), do not miss this one. It might just save your reputation… and your clients’ attention. Don't be saying, "Your content smells like horse poo, and blaming the Robots. Listen now to get all the tips. Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Sick of feeling like you are pushing your coaching business uphill? If reaching out feels awkward and the right clients are nowhere in sight, this episode is your wake-up call. Cathy Smith reveals why chasing clients does not work and what to do instead. You will hear how to flip the script and become the coach clients seek out, without pretending to be someone you are not or using sleazy sales tactics. If you have ever thought, “There has to be a better way to grow my business,” this is the episode for you. Get ready to feel confident, clear, and in control of your client flow. Stop Chasing Clients. Attract Them Instead Press play and stop chasing. Start attracting.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you struggling to take action even when you know exactly what you should be doing?You are not lazy. You are likely stuck in fear, overwhelmed or confused. Mindset coach Nan Saysana joins Cathy to unpack the real reasons behind procrastination and how to finally move past it. From coaching with The Life Coach School to running her own successful business in Paris, Nan shares powerful and practical tools to help you take action when it counts. Discover why awareness is the first step, how to work with your brain not against it, and how future you can become your biggest motivator. Get ready for honest stories, mindset shifts and a fresh perspective on what it really takes to show up, stay consistent and keep moving forward. One small step at a time.

Are you stuck wondering where your next coaching client will come from? You are not alone. In this episode, Cathy Smith shares why clarity is the missing piece that is stopping clients from finding you. Learn how the Rule of One helps you refine your message, connect with the right audience and finally stand out. If you are ready to attract more clients and grow your coaching business, tune in now to Episode 287 of Small Business Talk for Coaches.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Hugh Mohan SC and Brendan Lenihan, Managing Director of Navigo Consulting join Cathy Smith SC for a wide-ranging discussion on the practical aspects of mediating disputes that arise both within and between businesses. Brendan and Hugh offer fascinating insights from their respective business and legal backgrounds, touching on some of the common and unexpected aspects of the mediation process, the benefits and challenges, as well as why there is a growing adoption of mediation in the business community.

You Can’t See Me… And That’s the Problem! If nobody sees you, how can they work with you? Visibility is one of the biggest challenges coaches face. In this episode, we explore how to get seen, overcome the fear of judgment, and stop waiting for perfection. Cathy Smith shares her journey from hiding behind notes to speaking with confidence. She gives practical steps to step into the spotlight without feeling salesy or overwhelmed. Whether it is social media, networking, or public speaking, you will learn simple actions to attract more clients. If fear, imposter syndrome, or self-doubt have been keeping you stuck, this episode is for you. Listen now and take the first step toward being visible, confident, and irresistible to your ideal clients. The visibility breakthrough, how to get seen and get clients, listen now and find out.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

The One Thing That Might Be Holding Your Coaching Business Back… You are putting in the work, taking action, and staying busy, but are you actually moving in the right direction? In this episode of Small Business Talk for Coaches, Cathy Smith shares a powerful insight that could change the way you approach your coaching business. It is a lesson learned from years of experience, countless conversations, and a surprising realisation in the heart of the city. If you have ever felt like you are working hard but not seeing the results you want, this episode is for you.

Are Your Goals Just Dreams on Paper? Let’s Make Them Happen! In Episode 278 of Small Business Talk for Coaches, we dive into 5 actionable ways to turn your goals into reality. Cathy Smith shares practical strategies like prioritising your time, building a resilient mindset, and leveraging support systems to stay on track. Whether you are struggling to follow through or looking for that extra push to start, this episode is packed with tips to help you make 2025 your most productive year yet.

Unlock Your 2025 Goals with SMART and "Dumb" Strategies! Ready to make 2025 your most successful year yet? Are you using goal sticking? In episode 277 of Small Business Talk for Coaches, Cathy Smith dives into effective goal setting strategies, including SMART goals and the exciting concept of "dumb" goals, inspired by Brendan Bouchard. Learn how to break your big rocks into actionable steps, reflect on past wins and challenges, and make your goals stick with practical time management tips. Whether you are just starting your coaching journey or looking to take your business to the next level, this episode is packed with actionable advice to set you up for success. Tune in now and make 2025 your year of abundance.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Start 2025 by reflecting on your journey with us. Happy New Year from Small Business Talk for Coaches. In this episode, we revisit lessons from travel, resilience, and self care, shared from a charming villa in Meta, Italy. Discover how downtime can fuel growth, why self-care is vital for coaches, and how to kickstart the year with clarity. Grab your favourite drink and tune in for inspiration to set the tone for a successful year. Download episode 276 to come on this journey now. Come on a journey with me, are you game?Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you ready to make 2025 the year your coaching business thrives? In this episode, Cathy Smith dives into practical strategies to help you hit the ground running. Learn how to define your niche, build trust with clients, and set up systems that work for you. Cathy also shares tips on setting boundaries and prioritising self-care to ensure you stay balanced while growing your business. This is your step by step guide to starting the year with clarity, confidence, and momentum.

Think no one wants coaching at this time of year? Think again. This is the perfect moment to help your clients plan for change and tackle their goals. In Episode 271 of Small Business Talk for Coaches, Cathy Smith challenges the seasonal mindset of slowing down and shows why the lead-up to the new year is a golden opportunity for coaches. As clients reflect on the past year and plan for the future, they are ready for guidance to create meaningful change. Cathy shares strategies to simplify your messaging, focus on client results, and make the most of this high-impact season. Whether it is addressing overwhelm, structuring offers, or staying visible, this episode is packed with tips to help you and your clients finish the year strong. Tune in now to discover why "don't stop" is the mantra for this season.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Rejection can sting, especially when it feels personal. In episode 270 of Small Business Talk for Coaches, Cathy Smith shares how to reframe rejection, build confidence, and turn every "no" into a stepping stone for growth. From must-read books like Go for No! to mindset shifts and actionable tips, this episode is packed with practical advice to help you handle rejection like a pro and keep moving toward your coaching business goals. Do not let fear hold you back. Discover how to embrace rejection and thrive! Listen now and take the first step towards building a resilient mindset and unstoppable coaching business.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Struggling to balance your passion for coaching with self-care? Discover practical tips to set boundaries, prevent burnout, and keep showing up at your best." In Episode 268 of Small Business Talk for Coaches, Cathy Smith dives into the essential topic of self care for coaches. From setting healthy boundaries and avoiding overextension to creating small daily rituals that build resilience, Cathy shares valuable insights on staying centred and balanced. Learn why taking care of yourself isn't just self preservation, it's key to serving your clients effectively. Whether it's finding time for breaks, setting limits on client access, or cultivating personal support systems, this episode will help you thrive both personally and professionally. Listen now it might be the break you need.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Transform your coaching passion into a business that thrives – with the simple foundations you need to build a profitable, fulfilling practice! In episode 267 of Small Business Talk for Coaches, Cathy Smith chats with Tamara Simon, the “Bob the Builder” of small business, to reveal the essentials of building a sustainable coaching business. Using her “Five Little Business Pigs” framework, Tamara offers practical strategies to help coaches master systems, embrace change, and simplify their approach. Whether you are a solo coach or growing a team, this episode is packed with insights to help you build a business you truly love. Download and listen today.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Struggling to land your first coaching client? You're not alone! In episode 266 of Small Business Talk for Coaches, Cathy Smith dives into the common pitfalls keeping coaches stuck and reveals simple strategies to get noticed and build momentum. If you are ready to attract clients and grow your business, don't miss this episode, packed with practical insights to help you kickstart your journey today. What are you waiting for hit play now.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Do your words really show the passion behind your coaching? In this episode, Cathy Smith sits down with copywriting expert Simone Robinson to uncover how you can write copy that authentically conveys your story and connects deeply with your audience. Simone shares why telling your personal story is key to establishing credibility and creating a genuine connection with potential clients. Learn powerful tips for creating hooks that grab attention, writing from your heart without feeling like you're bragging, and using testimonials to build trust. If you want your copy to stand out and truly reflect your passion, this is an episode you can't miss. Tune in now to Small Business Talk for Coaches Podcast and start transforming your messaging to attract the clients who need you most!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you struggling to get potential clients to say "yes"? It's not your coaching, it's their doubts! In this episode, Cathy Smith reveals the top reason people hesitate to invest in coaching and how you can quickly change their minds. Want to know the secret to building instant trust and connection? Cathy shares practical strategies that will get clients excited to work with you. Plus, a powerful tool you are probably not using to its full potential! Curious? Don't miss this game-changing episode—tune into episode 262 now and take your coaching business to the next level!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you tired of juggling everything in your coaching business? In this episode of Small Business Talk for Coaches, Cathy Smith teams up with systems guru David Jenyns to reveal how coaches like you can streamline operations, save time, and finally focus on what matters—growing your business. Learn the step-by-step process to create simple systems that help you delegate tasks, boost efficiency, and scale without stress. If you're ready to free up your time and take your coaching to the next level, this episode is packed with actionable tips just for you. Listen now to episode 261 and start streamlining your business today!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Unlock your potential and stop holding yourself back! In episode 260 of Small Business Talk for Coaches, Cathy dives deep into how limiting beliefs may be hindering your coaching success. Learn how to overcome self-sabotage, tackle those nagging doubts, and embrace the opportunities that come your way. With real-life examples and actionable tips, Cathy shares how to reframe negative thoughts and turn them into wins. Whether you're a new coach or an experienced professional, this episode will inspire you to push past your fears and take your business to the next level. Download now and start conquering those limiting beliefs today.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Building a Personal Brand as a Coach, in episode 259, Cathy Smith sits down with branding expert Lauren Clemett to dive into the essential steps for coaches to build a powerful personal brand. Lauren shares practical advice on how to stand out in a crowded marketplace, leverage your unique strengths, and position yourself for success. Whether you're just starting out or looking to elevate your coaching practice, this episode will give you the tools to align your brand with your true purpose, attract the right clients, and stay focused on your goals. Don't miss this insightful conversation, filled with actionable tips to help you build a thriving coaching business.  Hit play and start building your personal brand today!Subscribe now so you never miss an episode, and share it with a fellow coach who needs this advice!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Ever wondered how to leave a meaningful legacy through your coaching business? In this episode, Cathy Smith dives into what it takes to build a legacy that goes beyond just your day-to-day work. From making a transformative impact on your clients' lives to setting up sustainable systems that ensure your business thrives long after you've stepped back, this episode is packed with insights on how to create the legacy you want. Whether you are thinking about your long term goals or just getting started, this conversation will help you shape the future of your coaching practice. Don't miss episode 258 of Small Business Talk for Coaches, Creating a Lasting Legacy Through Coaching—tune in now!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Feeling overwhelmed and stressed? You're not alone. In this episode, Cathy Smith dives into practical strategies to help entrepreneurs and coaches prevent burnout. Learn how to balance your work and life, manage time effectively, and protect your mental well-being. Discover how to set boundaries, overcome imposter syndrome, and build a sustainable coaching practice. Don't let burnout hold you back—tune in now to stay at the top of your game! Full shownotes at Small Business Talk For Coaches episode 257.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Worried about AI taking over your coaching practice? You're not alone. Cathy Smith uncovers the growing concerns around AI, sharing real-life examples of how relying too much on it can backfire as it did for some at a recent awards night. But before you ditch AI altogether, learn how to make it work for you without losing your authentic voice. Get insider tips on using AI as your secret weapon—without letting it take control. This episode is packed with practical advice and thought-provoking insights that every coach needs to hear. Curious? Episode 255 of Small Business Talk for Coaches is one that you can't afford to miss.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Jump into the latest episode of 'Small Business Talk for Coaches - episode 250' where Cathy Smith delivers seven powerful tips directly from our engaging Monday Lives series! This episode is packed with essential strategies to turbocharge your coaching business, covering innovative marketing techniques beyond social media, the power of adaptability, and how to engage without being salesy. Discover how to achieve a harmonious work-life balance and effectively connect with your clients using authentic communication. Whether you're looking for fresh insights or actionable advice, Episode 249 is a must-listen for every coach aiming to elevate their practice. Tune in now for a transformative experience and start applying these standout strategies today! Full show notes at Small Business Talk For Coaches episode 250  Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Unlock the finale of our '24 Business Tips for Coaches' series with Episode 247 of 'Small Business Talk for Coaches'. This episode wraps up our comprehensive guide with the last set of actionable tips to refine your coaching business. Discover strategies for effective budgeting, tax planning, and asking for help when you need it. Learn how to update your database, consider modern buying methods, and hire the right people to support your growth. Tune in now for valuable insights that will transform your practice and enhance your professional journey. Don't miss this essential episode—it's packed with the final pieces you need to complete your toolkit for success! Full show notes at Small Business Talk For Coaches episode 247.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Advance your coaching skills with Episode 246 of 'Small Business Talk for Coaches'! In the second part of our '24 Business Tips' series, we delve into new strategies to enhance client relationships, harness technology, and capitalize on emerging opportunities. Explore how personalized coaching and innovative tech solutions can dramatically improve your practice's efficiency and impact. Tune in now for essential tactics that will empower you and your coaching business to thrive in a competitive landscape! Full show notes at Small Business Talk For Coaches episode 246.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Unlock the secret to coaching success with Episode 243 of 'Small Business Talk for Coaches.' Learn the transformative 'One Rule' strategy that simplifies targeting and maximises impact. In this episode, Cathy Smith delve's into how focusing on one person, one problem, and one solution can drastically improve your coaching effectiveness and messaging clarity. Explore practical tips on honing your approach to resonate deeply with your clients and drive tangible results. Don't miss out on this essential guide to mastering specificity in your coaching business. Full show notes at Small Business Talk For Coaches episode 243.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Ever considered making the leap from a corporate career to entrepreneurship? In Episode 241 of Small Business Talk for Coaches, Cathy Smith is joined by Carmen Sederino from Illuminated Story, who shares her journey from the corporate world to starting her own business. This episode delves into the challenges and triumphs of transitioning to entrepreneurship with practical tips on lead generation, maintaining passion, and strategically managing your business. Ideal for coaches looking to transform their coaching skills into a thriving business, this episode provides the insights and inspiration you need to succeed. Full show notes at Small Business Talk For Coaches episode 241.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Ever wonder what truly motivates people to make a purchase? In Episode 237 of Small Business Talk for Coaches, Cathy Smith explores the psychology of buying, including audience understanding, buying journey stages, and the powerful impact of emotion. This episode is a must-listen for coaches eager to refine their approach and connect more effectively with potential clients. Full show notes at Small Business Talk For Coaches episode 238.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Unravel the Power of Positive Thinking: Discover why negative self-talk is a learned behavior and how shifting your mindset can drastically change your personal and professional trajectory. Anne shares insightful exercises to challenge and change ingrained beliefs, emphasizing the neuroscience behind "faking it till you make it" and the profound impact of choosing your beliefs wisely. In 237 episode of "Small Business Talk for Coaches," Cathy Smith welcomes Anne McKeown, a renowned Mindset Coach focused on unlocking the potential within. Anne's expertise in transforming self-doubt into self-confidence offers listeners actionable strategies to rewrite their narratives and embrace a more positive outlook on life and business. Practical Tools for Transformation: Learn the "STOP and THINK" exercise, a simple yet effective method to pause negative thoughts and assess their truthfulness, helpfulness, and necessity. Gain insights into rewriting your story from a place of possibility, setting the stage for success by envisioning your ideal future. Understand the role of coaches in providing the reflection and accountability needed to navigate out of negativity. Anne McKeown's session is a must-listen for anyone ready to step up, speak up, and show up with unwavering confidence. Whether you're battling self-doubt or seeking to elevate your coaching practice, Episode 237 offers valuable lessons in managing and removing negative beliefs to achieve your fullest potential. Tune in to learn how to transform your mindset, unlock your unique gifts, and propel your business forward with Anne McKeown's expert guidance. Go to Small Business Talk For Coaches episode 237 for all the show notes and links. -------------------------------------------------------------------------------------------------------- Coaches are you looking to build a thriving business? Go to Coaches Marketing Roadmap for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

  Are you a coach eager to grow your business and wondering if it's time to reach out to a broader audience? Dive into the essentials of expanding your coaching audience in Small Business Talk Episode 236, Should I Expand My Audience? This episode tackles the common dilemma of selling to friends or acquaintances from previous jobs and challenges the notion of whether they are your ideal clients. We delve into the significance of demonstrating your value beyond certifications, such as being authentic and addressing customer problems directly. Discover innovative strategies to broaden your network beyond the familiar faces, including the power of podcast guesting, the importance of a personalised newsletter, and leveraging your blog to drive traffic to your website. Learn about the impactful role of holding workshops and unique promotional tactics to stand out. With practical advice and actionable tips, this episode is a goldmine for coaches looking to transform their passion into a thriving business. Tune in to Small Business Talk Episode 236 for inspiration and guidance on how to expand your audience and elevate your coaching business. Don't miss out on learning how to authentically connect with new clients and make a real difference with your coaching skills. Go to Small Business Talk For Coaches episode 235 for all the show notes and links. -------------------------------------------------------------------------------------------------------- Coaches are you looking to build a thriving business? Go to Coaches Marketing Roadmap for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

In this transformative episode of "Small Business Talk for Coaches," Cathy Smith is joined by Zach Carlin, a multifaceted coach with a rich background in professional sports, entrepreneurship, and executive leadership coaching. Together, they unravel the complexities of effective coaching conversations, offering a treasure trove of insights for coaches aiming to deepen their impact and connect more authentically with their clients. Discover the essence of genuine curiosity and the power of caring as Zach emphasises the foundational role these elements play in fostering meaningful coaching relationships. Learn the innovative concept of communicating in the third person for enhanced understanding and connection, and explore the delicate balance of choosing words that resonate, particularly with clients facing self-esteem challenges. Zach shares his unique journey from athlete to coaching expert, revealing the pivotal lessons learned along the way and how they inform his current practice. This episode is not just about the mechanics of coaching but about finding and honing your unique voice and approach in the coaching space. Whether you are just embarking on your coaching journey or seeking to refine your existing practice, this episode provides valuable strategies and real-world advice for making every coaching conversation count. Tune into Episode 235 of "Small Business Talk for Coaches" with Cathy Smith and guest Zach Carlin for an enlightening discussion on elevating your coaching conversations and transforming client interactions. Go to Small Business Talk For Coaches episode 235 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to Coaches Marketing Roadmap for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

Navigating Success: The Power of 'Where' Over 'How'. In episode 234 of "Small Business Talk for Coaches," Cathy Smith unravels the essence of goal setting and achieving success by shifting focus from the daunting 'how' to the empowering 'where.' Delving into the core of ambition and direction, Cathy reveals why understanding your destination is crucial in crafting a path to success, regardless of the obstacles. Through engaging discussions, she addresses the common pitfalls of overplanning and the paralysis of choice, offering a fresh perspective on navigating business growth. Join Cathy as she explores how setting clear objectives, coupled with the flexibility to adapt tactics, can lead to breakthroughs in your coaching journey. If you are caught in the cycle of busy work without moving the needle in your business, this episode promises actionable insights to redefine your strategy and achieve your grandest goals. Listen to this episode to discover how to unlock your potential by focusing on 'where' you want to be, and let the 'how' naturally unfold. Go to Small Business Talk For Coaches episode 234 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

Embark on an auditory journey that celebrates the spirit of John Belushi and resonates with the rich legacy of music history. As we traverse the soul-stirring performances of the Blues Brothers, you'll discover how Belushi and Dan Aykroyd amplified the talents of music greats like Steve Cropper and Donald "Duck" Dunn. But the intrigue doesn't end there; we unravel the tangled web involving Cathy Smith, her infamous involvement with Belushi's untimely demise, her past love affair with Gordon Lightfoot, and her connections to The Band. This episode is a sonic tapestry, interlacing stories that span generations and genres, leaving you with a newfound appreciation for music's interconnectedness.Prepare to be moved by personal tales that weave the fabric of our lives with the threads of music. I'll share how a chance bar encounter and a touching email reaffirmed the impact of our podcast, and how the virtuosic bluegrass of Billy Strings at the State Farm Arena captivated even the most uninitiated listener. Revelations abound as we reflect on the bittersweet memories tied to Supertramp's "Breakfast in America," Music's profound influence on our personal narratives is undeniable, and this chapter invites you to explore the soundtracks of your own life stories.Concluding our episode, we delve into music rankings, where the expected hallmarks of the industry yield to some surprising chart-toppers. You might anticipate Sgt. Pepper's to reign supreme, but instead, we'll discuss the roaring success of albums like Whitney Houston's "The Bodyguard" soundtrack and Shania Twain's celebrated hits. Join us as we examine the unpredictable nature of public taste in music and give thanks to the talents behind our show, including our producer Jimmy Guthrie at Arcade 160 Studios and the musical stylings of Vic Thrill. Together, we celebrate the evolving soundscape of the music world, inviting you to tune in for more insightful episodes of Music in my Shoes.

From Coach to CEO - Mastering Business Mindset with Cathy Smith. In Episode 233 of "Small Business Talk for Coaches," Cathy Smith delves into the pivotal shift from seeing yourself merely as a coach to embracing the role of a CEO or business owner of your coaching enterprise. Through compelling insights, Cathy illuminates the journey of transforming coaching passion into a thriving business, underlining the importance of strategic thinking, financial management, and operational efficiency. Navigating the CEO Mindset: Cathy explores how transitioning from a coaching to a CEO mindset involves more than just a title change. It requires a deep dive into strategic business planning, cash flow management, and the art of juggling client satisfaction with business growth. Strategic Operations and Marketing: Learn how to balance coaching responsibilities with crucial business operations. Cathy offers practical advice on automating marketing efforts, scheduling content, and developing a marketing plan that aligns with your business goals, ensuring a steady flow of clients without the feast-or-famine cycles. Financial Wisdom: Emphasising the critical role of cash flow, Cathy shares insights into smart financial practices, like the Profit First method, to help you manage your earnings wisely and sustainably grow your business. The Art of Delegation: Discover the power of outsourcing tasks that don't play to your strengths, particularly bookkeeping and administrative duties, allowing you to focus on what you do best: coaching. Maintaining Personal Touch: Even as your business grows, Cathy stresses the importance of keeping the personal touch in your coaching services, ensuring systems and processes reflect your business ethos without losing the essence of your coaching style. Episode 233 is a masterclass in evolving from a coach to a successful business owner. Cathy Smith provides actionable strategies to amplify your impact, streamline your operations, and ensure your coaching business not only survives but thrives in the competitive landscape. Whether you're a new coach just starting out or an experienced coach looking to scale, this episode is packed with valuable lessons on running a successful coaching business with the finesse of a seasoned CEO. Tune in to make the leap from coach to CEO and transform your coaching journey into a rewarding business venture. Go to Small Business Talk For Coaches episode 233 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

Overcoming Doubts and Fears, the Psychology of Fear, in this enlightening episode of Small Business Talk for Coaches, Cathy Smith and Jennifer Fidder, a seasoned social psychologist and hypnotist, discuss the power of your mind. With a passion for helping female entrepreneurs conquer their inner doubts and fears, Jennifer equips them with the tools to boost productivity and achieve business success. Boasting over 16 years of coaching experience, she has dedicated her career to teaching clients the art of controlling their subconscious minds to pave the way for entrepreneurial triumph. This episode of Small Business Talk for Coaches shines a light on the intricate workings of the mind, highlighting the dual roles of our conscious and subconscious parts. While the conscious mind focuses on logical thinking and goal setting, the subconscious mind operates behind the scenes, influencing 90% of our actions through ingrained patterns. Jennifer and Cathy explore how these patterns, meant to simplify life, can sometimes hinder our progress by activating fears in response to perceived threats. With insightful analogies and expert knowledge, they guide listeners on how to navigate the subconscious patterns to foster a mindset conducive to success and overcome fears of failure, rejection, judgment, and even success itself. Join Cathy and Jennifer in this conversation in episode 232 of Small Business Talk for Coaches as they uncover some secrets of the mind and help transform fear into stepping stones towards building a thriving business. Go to Small Business Talk For Coaches episode 232 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

Crafting the Irresistible Offer with Cathy Smith In this compelling episode of Small Business Talk for Coaches, episode 231, Cathy Smith shares the secret to transforming your services into irresistible offers that captivate and convert. Drawing inspiration from a personal story of desire and satisfaction on a sweltering Australian day, Cathy unlocks the psychology behind making your audience feel the urgent need for what you offer, precisely when they need it. Discover how to: Pinpoint and engage your ideal client with precision. Present your solutions in a way that resonates on a deeply personal level. Simplify the path to purchase, making it as refreshing as ice cream on a hot day. Cathy challenges the notion of 'busy work' versus impactful work, urging coaches to reassess the effectiveness of their strategies. Are you truly moving the needle in your business, or just staying busy? Dive into the essence of creating offers that not only attract but compel action, all while maintaining the authenticity and passion that defines your coaching business. This episode is a masterclass in understanding and leveraging the right moments to make your offer not just seen, but irresistibly needed. Tune in to unlock the full potential of your coaching offers, and ensure your business thrives by connecting with clients in the most impactful ways.See omnystudio.com/listener for privacy information.

Listen to episode 230: Mastering Instagram Authenticity with Cathy Smith and Rah Gardiner Dive into the essence of genuine engagement on Instagram in this enlightening episode with Cathy Smith and Rah Gardiner. Discover why embracing your true self, ditching the need for perfection, and engaging in meaningful interactions are key to thriving on the platform. Learn practical tips on utilizing videos, overcoming the fear of imperfection, and the power of authentic connections to grow your audience and strengthen your brand. Whether you're camera-shy or striving for polished content, this episode demystifies the trend towards authenticity and offers strategies to love Instagram in 2024 and beyond. Cathy and Rah delve into the importance of authenticity on Instagram, emphasising the need to embrace genuine content over perfection. They explore the significant impact of videos and Reels in engaging an audience, providing strategies to overcome perfectionism. The discussion further highlights the value of authentically engaging with followers, offering insights into making genuine connections and more to enhance your social media presence effectively. Unlock the potential of authentic engagement on Instagram with insights from Cathy and Rah, and transform your social media strategy today. Go to Small Business Talk For Coaches, episode 230, for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to Coaches Marketing Roadmapfor resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.See omnystudio.com/listener for privacy information.

STOP Selling Coaching, you read it right. In episode 229 of Small Business Talk for Coaches, Cathy Smith delves into the essential shift every coach needs to make to truly elevate their practice: moving from selling coaching hours to selling life-changing transformations. Cathy addresses both newcomers and seasoned coaches struggling to see the results they desire, providing a roadmap to success that transcends traditional coaching models. Cathy argues that the fundamental flaw in many coaching practices is the transactional approach to selling services. She illuminates the truth that clients are not looking for coaching per se but for the transformation and results that coaching can facilitate. This episode is a masterclass in repositioning coaching offerings to focus on the outcomes that genuinely matter to clients, whether that's personal breakthroughs, overcoming obstacles, or achieving specific ambitions. Through Cathy's expertise, listeners learn how to articulate and package their services in ways that resonate deeply with their target audience. She emphasises the importance of understanding what clients are truly seeking and how to communicate the value of the transformation being offered. Cathy shares strategies for leveraging one's unique story and experiences to stand out in the crowded coaching market, highlighting the power of personal branding in establishing oneself as the go-to expert in a specific niche. Cathy discusses the critical role of building a strong, distinctive identity within the coaching industry, encouraging coaches to position themselves as the only logical choice for their clients. She explains how becoming a 'category of one' enables coaches to avoid competing solely on price, instead attracting clients based on the unique value and transformation they offer. The episode concludes with practical advice on incorporating these insights into marketing and service delivery, ensuring coaches can effectively communicate their value and make a meaningful impact in their clients' lives. Cathy Smith's guidance in episode 229 of Small Business Talk for Coaches is a call to action for coaches everywhere to embrace a transformational approach to their business, promising not just to change the way they work, but to revolutionise the results they achieve. Don't miss out on the invaluable insights shared in Small Business Talk episode 229.See omnystudio.com/listener for privacy information.

Welcome to Episode 228 of Small Business Talk for Coaches, featuring our special guest, Lisa Brandis. Lisa shares her journey from being a clinical hypnotherapist and business owner to mastering the art of integrating intuition into personal and business growth. She discusses the shift to online training due to COVID-19 and her passion for teaching others to deepen relationships and business success through intuitive connection. In this episode, Lisa emphasises the importance of personal experiences in learning and growth. She recounts her early career as Captain Starlight at the Starlight Children's Foundation, where she discovered her empathic abilities. This role highlighted the challenges of balancing emotional openness with personal boundaries, especially when dealing with seriously ill children. Lisa's journey through burnout and personal crisis led her to discover the healing power of Reiki, marking the beginning of her path as a Reiki teacher. She discusses the transformative impact of Reiki on her life and how it facilitates a deep connection with unconditional love, moving beyond intellectual understanding to profound experiential knowledge. For coaches seeking to enhance their client connections, Lisa offers insights into the principles of Reiki and presence. She suggests practical tips for fostering genuine connections, such as setting positive intentions and leveraging intuition to listen and be present with clients truly. The conversation also delves into the role of intuition in business and personal life, highlighting stories that underscore the importance of listening to one's inner guidance. Lisa shares personal anecdotes that illustrate the power of intuition in navigating life's challenges and making meaningful decisions. Lisa's recent book, "Intuitive Reiki: A Transformational Journey of Deep Spiritual Awakening," is discussed as a resource for those interested in exploring the intersection of spirituality and personal development. This episode of Small Business Talk for Coaches is a rich exploration of the intersections between intuition, healing, and business success, offering coaches and listeners alike valuable insights into cultivating deeper connections and embracing their intuitive abilities for personal and professional growth.   Go to Small Business Talk For Coaches, episode 228, for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.See omnystudio.com/listener for privacy information.

Coaches can't make money, is what I am told over and over. In episode 227 of Small Business Talk for Coaches with Cathy Smith, we explore a common quandary among coaches: 'Why can't I make money?' The episode tackles this issue head-on, drawing inspiration from successful figures in the coaching world like Tony Robbins, Brendon Burchard, Rachel Hollis, and Brooke Castillo. These coaches have achieved remarkable financial success, proving that there is significant earning potential in the coaching profession. The episode underscores the importance of personal branding and diverse income sources. These successful coaches are known by their names, reflecting their powerful personal brands. They diversify their income through various channels such as books, courses, and corporate coaching. For those new to coaching, the episode stresses the need for patience and ongoing learning. Building a successful coaching career is often a long-term endeavour that requires dedication and the continual development of skills. The episode advises new coaches to avoid a scarcity mindset by having alternative income sources initially, to prevent the kind of desperation that can negatively impact sales. Another key point is the importance of connecting authentically with your audience. The episode suggests using platforms like podcasts and YouTube to forge genuine connections with clients who align with your coaching style. Clarity in messaging and focusing on a specific audience are also highlighted as crucial strategies. The episode wraps up with a recommendation to check out the Coaches Marketing Roadmap, a step-by-step guide to developing a thriving coaching business. This episode is an invaluable resource for coaches seeking insights into making money in the coaching field.   Go to Small Business Talk For Coaches episode 227 for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.  See omnystudio.com/listener for privacy information.

Simplify for Growth with Cathy Smith and Paul Bryan. In this insightful episode, Cathy Smith is joined by Paul Bryan, a seasoned coach specialising in the disability and aged care services sector. They delve into the essential strategies for business growth within the coaching industry. Key Highlights: KISS Principle: The episode starts with a reminder to keep business strategies simple and focused. Coaches are encouraged to remember they are running profitable businesses, not just indulging in expensive hobbies. Simplicity in Business Approach: Emphasising simplicity, Paul Bryan advises against imitating high-earning coaches unnecessarily. He suggests sticking to basics that align with one's current business stage. Focusing on Specific Clients: The discussion highlights the importance of not trying to be everything to everyone. Finding and solving the problems of just one ideal client can lead to growth and scalability. Moderation in Expansion: The episode cautions against over expanding with complex systems. Simple steps like engaging a live on social media can benefit, especially in the early stages of growth. Realistic Goal Setting: Perfection is seen as an evolving concept. Coaches are encouraged to start slowly, focusing on helping one client at a time and gradually refining their business processes. Collaboration Over Competition: The episode concludes with the importance of collaboration. Building a community and referring clients to other coaches can enhance service quality and business growth. The episode reinforces that perfection isn't necessary for success. A simple, client-focused approach can be the most effective strategy for coaches looking to grow their businesses. Go to Small Business Talk For Coaches episode 226 for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.See omnystudio.com/listener for privacy information.

Your time is a non renewal resource, Essential Time Management Strategies for Coaches is a great listen. In Episode 225 of Small Business Talk for Coaches, hosted by Cathy Smith, a seasoned marketing professional, we delve deeply into the vital topic of time management strategies, tailored specifically for coaches in the business and personal development sectors. This insightful episode is a treasure trove for coaches seeking to enhance their productivity, client management, and business efficiency. Cathy expertly navigates through the Eisenhower Matrix, a crucial tool for task prioritisation, demonstrating its effectiveness in helping coaches identify and focus on tasks that are both urgent and important. The episode also highlights the significant impact of strategic delegation, particularly in non-core areas like bookkeeping, enabling coaches to concentrate on their primary coaching responsibilities and client engagement. The discussion on the ABCD method offers a practical approach to daily task organisation, guiding coaches on prioritising tasks to ensure that crucial activities are addressed promptly. Cathy's insights into balancing coaching sessions with essential business activities address the common challenge of the 'feast or famine' cycle in coaching. She provides actionable strategies for maintaining a steady flow of clients while managing the business side of coaching, including social media management and marketing. A key segment of the episode focuses on batching similar tasks and the concept of time blocking, both of which are instrumental in optimising a coach's workday. These methods not only enhance focus and productivity but also reduce the mental fatigue associated with task-switching, a common issue in the remote and flexible work environments many coaches operate in. For coaches looking to scale their business, improve client relationships, and streamline their workflow, this episode is packed with valuable insights and practical tips. The content is especially relevant for listeners interested in topics like business coaching, productivity, personal development, and entrepreneurial growth. Go to Small Business Talk For Coaches episode 225 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.  Episode 224: Goals for Growth in 2024 - Crafting Success in Your Coaching Business" In this inspiring episode of Small Business Talk for Coaches, Cathy Smith delves into the essential topic of goal setting for the year 2024, tailored for coaches aspiring to transform their passion into a prosperous business. Cathy, a seasoned marketing professional since 2001, focuses on practical strategies to help coaches achieve financial success and client acquisition. She emphasizes the importance of creating a thriving business, not just for personal gain but to enable coaches to contribute positively to others, including through charity work. This episode is a valuable resource for both budding and experienced coaches. Cathy shares insights on reflecting on the past year, identifying what worked and what didn't, and how to improve time management, budgeting, and pricing. She poses five crucial questions for listeners to consider, guiding them to focus on their achievements and areas for improvement. Listeners are encouraged to set realistic and achievable goals, focusing on a primary theme with a few smaller objectives. Cathy advises on avoiding the pitfalls of overcommitting and the "shiny object syndrome", stressing the importance of a financial audit and appropriate pricing to ensure sustainable business growth and quality service delivery. The episode also highlights the significance of self-care and efficient planning, using the metaphor of the jar with big rocks, gravel, and sand to prioritize tasks. Cathy offers practical tips for daily, weekly, monthly, and quarterly goal setting, emphasizing the necessity of allocating time for goal-related activities. Join Cathy in this enlightening episode as she guides coaches through the journey of setting and achieving their goals for 2024, ensuring a year of growth, success, and transformation in their coaching businesses. Go to Small Business Talk For Coaches episode 224 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.  See omnystudio.com/listener for privacy information.

Future-proofing your business as part of the summer series on Small Business Talk. In episode 223 of Small Business Talk podcast with Cathy Smith, we delve into the topic of future-proofing your business, exploring strategies to help businesses sustain the ups and downs typical in the small business landscape. The episode is a collection of insights from various guests who appeared on episode 200, celebrating the 200th episode of the podcast where multiple guests shared valuable insights. These include: Amy Bett on Cash Flow: The importance of understanding cash flow for business sustainability. Amy emphasises the necessity of knowing your business numbers, understanding financial reports, and allocating cash flow effectively. Laurene McKenzie (Loz) on Community and Business Building: The significance of community in business growth. Loz discusses the importance of nurturing key relationships in every aspect of business, from team interactions to strategic alignments. Liz Del Borello on Technology: Ensuring your business has the right tech solutions. Liz shares valuable technology tips that can make a significant difference in running a business efficiently. Ray Milidoni Insight on Consistency: Discussing the importance of consistently showing up and playing the game in business, regardless of frequency. Jackson Millan on Wealth Management: The need to know what to do with your cash flow and manage wealth effectively. Jackson talks about understanding and leveraging your unique value in the business, both internally and in external interactions. Adam Houlahan on LinkedIn: Focusing on four pillars to ensure stability in your LinkedIn strategy. Ian Hawkins Knowing Your Value: As small business owners we are often the business, so we need to know the value that we bring to our businesses. Listen to Ian's segment to find out more. Episode 223 of Small Business Talk provides a comprehensive look at various strategies to future-proof a business, with emphasis on consistent action, understanding financials, leveraging technology, and nurturing relationships. These insights aim to equip small business owners with the knowledge and tools to thrive in the ever-changing business landscape. Small Business Talk With Cathy Smith is brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

In episode 222 of the "Small Business Talk" podcast with Cathy Smith, Caitriona Forde, a cybersecurity expert from Perth, Western Australia, shares her expertise on the critical topic of cybersecurity for small businesses. Forde emphasises the significant risk that every individual or business, regardless of size, faces in the digital environment. She highlights common tactics used by cybercriminals, such as phishing, and points out the human tendency to make errors or overlook security concerns, often leading to cybersecurity breaches. A key insight from the episode is Forde's discussion on the statistic that up to 90% of cyber incidents are due to human error. She challenges this perspective, suggesting that nearly every cyber incident involves a human element. Forde stresses the importance of educating employees on cybersecurity risks and safe practices, advocating for businesses to invest in training as well as in technology. The episode also covers the increasing sophistication of phishing emails and the rise of artificial intelligence in creating convincing scam emails. Forde emphasises the need for ongoing training and awareness about cybersecurity, advocating for a comprehensive approach that incorporates technology, people, and processes to create a robust defence against cyber threats. Overall, the episode offers valuable insights and practical advice for small business owners and individuals to understand and address cybersecurity risks in today's digital world. Merry Christmas everyone, Happy New Year and enjoy the Summer Series. Enjoy Small Business Talk With Cathy Smith episode 222 brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.