POPULARITY
What if your next coaching client is already watching you… and you do not even realise it? They are on your email list.They have liked your posts.They have had conversations with you before. So why are they hiring other coaches instead? In this Five Minute Momentum, Cathy Smith reveals the simple mistake many coaches make that quietly costs them clients and the small shift that can change everything. Because growing your coaching business is not always about finding more people.Sometimes it is about reconnecting with the people already in your world.
“The extra 1% is sometimes just being realistic about what is possible.” Most coaches think profit problems come from not getting enough clients. Sometimes the real problem is what is happening behind the scenes. Poor communication.High turnover.Unclear expectations.Clients quietly leaving.Systems breaking down. In this episode, Cathy Smith chats with Todd Krause about the hidden profit leaks that can quietly drain your coaching business even while you are growing. Because more revenue does not always mean more profit.
Numbers do not judge you.They show you what to do next. If your coaching business feels emotional, inconsistent or confusing, this Five Minute Momentum will help you take the drama out of it. Cathy Smith shares the 3 simple numbers every coach needs to track so you can stop guessing and start building a healthier client pipeline. No complicated dashboards.No maths panic.Just clear data that shows you where your next client could come from.
Ever wonder why some coaches seem to gain momentum while others stay stuck spinning their wheels? It is not always the most qualified coach who succeeds.It is usually the coach who keeps showing up, stays visible and learns how to clearly communicate their value. In Episode 346, Cathy Smith unpacks the real habits successful coaches build behind the scenes from niching and messaging to confidence, consistency and relationship building. This episode will help you stop overcomplicating your coaching business and start focusing on the things that actually attract clients and create growth. If you are ready to build momentum, strengthen your message and think more like a successful coach, this episode is for you. What successful coaches do differently, listen up
Staying in touch does not need to be hard.It just needs to happen. In this 5 Minute Momentum, Cathy Smith shares a simple truth many coaches need to hear. If you are chasing more followers, more likes and more leads, while ignoring the people already on your list, you are sitting on a goldmine and leaving it untouched. This episode is a quick reset on how to reconnect with your database, warm up old leads and turn silence into conversations. Cathy walks you through a simple 3 email approach to re engage your audience, share what you are doing and make a clear offer without making it complicated. If clients are not coming in consistently, this is your reminder to stop overlooking the list you already have.
You are showing up.You are posting.You are doing the work. So why are clients still not coming consistently? It is not your content. In Episode 345, Cathy Smith breaks down the simple client flow most coaches are missing and why visibility alone is not enough to grow your coaching business. If you are stuck posting and hoping, this episode will show you how to move people from interest to action using one simple shift.
Today's episode is sponsored by Incogni. Use code trashy at the link below to get an exclusive 60% off an annual Incogni plan: incogni.com/trashy. After his first divorce and his toxic relationship with Cathy Smith, it would be 16 years before Gordon Lightfoot took the plunge and married again, this time to Elizabeth Moon. It's hard to say if this was a good relationship, but it produced two children and seems to have involved a very long period of separation during which, for once, he was involved in parenting his children. He also had some serious health events during this time. When he married his third wife, Kim Hasse, he was already into his 70s, but the guy was durable. In spite of decades of late nights and hard living, he lived to be 84 years old, passing away on May 1, 2023. Sponsors Today's episode is sponsored by Incogni. Use code trashy at the link below to get an exclusive 60% off an annual Incogni plan: incogni.com/trashy. Today's episode is sponsored by Quince. Head to quince.com/trashy for free shipping on your order and 365-day returns. Now available in Canada, too! Today's episode is sponsored by Smalls. Get 60% off your first order, plus free shipping and free treats for life, when you head to smalls.com/trashy! Want early, ad-free episodes, regular Dumpster Dives, bonus divorces, limited series, Zoom hangouts, and more? Join us at patreon.com/trashydivorces! Want a personalized message for someone in your life? Check us out on Cameo! To advertise on our podcast, please reach out to info@amplitudemediapartners.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
After her tumultuous relationship with Gordon Lightfoot ended, Cathy Smith headed to California to pursue her own musical dreams. She was briefly a backup singer for Hoyt Axton. She also had a brief interlude in Paris, where she met The Rolling Stones, who she would later provide drugs to. But it was her association with John Belushi that made her notorious. In March of 1982, she injected Belushi with a mixture of heroin and cocaine that proved fatal. The media and legal drama that followed was just another part of her pattern of being taken advantage of by others. Sponsors Acorns. Get a $5 bonus investment when you sign up at acorns.com/trashy, or download the Acorns app to get started. Want early, ad-free episodes, regular Dumpster Dives, bonus divorces, limited series, Zoom hangouts, and more? Join us at patreon.com/trashydivorces! Want a personalized message for someone in your life? Check us out on Cameo! To advertise on our podcast, please reach out to info@amplitudemediapartners.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
I am so far behind.I should be further along by now. That thought can wreck your whole day. In this 5 Minute Momentum, Cathy Smith shares a simple reminder every coach needs to hear. You are not behind. You are just measuring yourself against the wrong things. The scrolling.The comparing.The self doubt.It all pulls you away from what actually matters. This episode will help you quiet the noise, stop watching what everyone else is doing and get back to building your coaching business your way. A quick mindset reset.A confidence boost.A better way to move forward.
You are visible.You are consistent.You are doing the work.Yet clients are still not coming. That is frustrating. It is confusing. It can make you wonder if any of it is working. In this episode, Cathy Smith unpacks why coaches can keep showing up and still not see client growth. You will learn what is really blocking momentum, why visibility alone is not enough and how to start creating more conversations, invitations and client opportunities.
Starting around 1970, Cathy Smith and Gordon Lightfoot reconnected and embarked on a wildly toxic romantic relationship that ran three or four years. He, of course, was still married to Brita (Brita would name Cathy Smith in her divorce suit), but they had been living separately. Cathy moved in with him, quit her job, and the pair immediately began cheating on each other. Jealousy seems to have been Gordon's main emotion during their time together, as evidenced by his song Sundown, written about Cathy. Want early, ad-free episodes, regular Dumpster Dives, bonus divorces, limited series, Zoom hangouts, and more? Join us at patreon.com/trashydivorces! Want a personalized message for someone in your life? Check us out on Cameo! To advertise on our podcast, please reach out to info@amplitudemediapartners.com. Sponsors Acorns. Get a $5 bonus investment when you sign up at acorns.com/trashy, or download the Acorns app to get started. Learn more about your ad choices. Visit megaphone.fm/adchoices
One especially fascinating figure who intersected with Gordon Lightfoot was named Cathy Smith. As a teenager in Ontario, she'd hooked up (literally and figuratively) with Levon Helm, Rick Danko, and Richard Manuel, then future members of The Band. Before her several-year relationship with the married Gordon Lightfoot, she helped The Band get out of a drug bust and gave birth to a daughter who became known as "The Band baby" since no one was quite sure who the father was. Want early, ad-free episodes, regular Dumpster Dives, bonus divorces, limited series, Zoom hangouts, and more? Join us at patreon.com/trashydivorces! Want a personalized message for someone in your life? Check us out on Cameo! To advertise on our podcast, please reach out to info@amplitudemediapartners.com. Alicia's Receipts This Wheel's on Fire: Levon Helm and the Story of The Band, by Levon Helm (bookshop.org) Learn more about your ad choices. Visit megaphone.fm/adchoices
Stop waiting. Start moving. Your coaching business will stall when you keep waiting.Waiting to post. Waiting to feel ready. Waiting for the perfect time. That is where momentum disappears. It does not have to be that way.Sometimes you do not need more content.You need more action. In Episode 343, Cathy Smith asks a powerful question. What would you do if you were not waiting? Learn why coaching clients come from visibility, conversations and follow up, not more consuming, more qualifications or more overthinking.
Why are you not getting coaching clients… even though you are doing everything right? In this episode, Cathy Smith reveals the real reason coaches struggle to sign clients consistently and why it has nothing to do with visibility. Discover how to use your email list, warm audience and past conversations to create more client opportunities without chasing new leads. If you want more coaching clients, better conversions and a simpler marketing approach, start here.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.
Feeling like you are falling behind in your coaching business? Doubt creeping in, negative spiral looming and you are starting to question everything? You are not behind. In this episode, Cathy Smith breaks down what is really happening behind the scenes, the 4 phases of growth and why compare and despair is holding you back. This is your reset to steady your mindset, refocus your actions and keep moving forward.
What makes you stand out as a coach when the market feels full of people saying the same thing? In Episode 340, Cathy Smith talks with branding specialist Katherine Tohme about finding your unique message, owning your story and building a brand that feels true to you. This is a must listen if you want to stop blending in and start being remembered.
Your coaching business can feel unpredictable.Up one week. Quiet the next.That is where the drama starts. It does not have to be that way.Sometimes you do not need more marketing.You need better numbers. In Episode 339, Cathy Smith shares the 3 numbers every coach needs to track to grow with more clarity and less emotion. Learn how conversations, invitations and conversions can show you what is working, where the gap is and what to do next.
They have the problem.You have the solution.Now you need to make the offer. In this 5 Minute Momentum, Cathy Smith shares a simple reminder every coach needs. If your invitation is not clear people will not buy. Learn how to make a direct offer, handle the next step with confidence and stop overexplaining your coaching.
Getting more clients should not cost you your peace. In this episode, Cathy is joined by holistic practitioner Kathryn Eipl to break down how to grow your business without hustle, overwhelm or panic marketing. You will learn how to find a consistent rhythm that fits your life, stay authentic in your messaging and use simple nervous system resets so you show up calm and confident. Press play if you want more clients without burning out.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.
If you keep setting goals then ghosting your own calendar, this one is for you. Cathy Smith breaks down accountability without shame, how to stop pushing everything to the last minute and a simple weekly plan that helps you follow through. Small steps, real momentum, more self trust. Listen now and pick 1 action to do today.
Your to do list is not the plan. In this episode of Small Business Talk for Coaches, Cathy Smith shows you why goals slip when you start with tasks instead of big rocks. Using the big rocks jar idea plus a simple holiday planning analogy, you will learn how to zoom out to your 10 year goal, break it into 1 year, 90 day and weekly priorities then build a weekly plan that actually fits your life. You will also hear how to create a clear income hypothesis so you know what actions matter most and stop getting lost in busy work. Press play and plan your week with purpose so your goals stick past February
New year, new goals? Not so fast. Before you plan a single thing for 2026, do this 1 simple review. In Episode 328, Cathy Smith walks you through 10 powerful lessons to pull from 2025 so you stop repeating what did not work and double down on what actually did. You will spot the habits and marketing moves that created momentum, the hidden drains that stole your time, and why you do not need more qualifications, more content, or perfect branding to get clients. If you want 2026 to feel clearer, lighter, and more profitable, start here. Then pick 1 thing to focus on for the next 90 days and watch what happens. Listen now
Are you secretly relieved 2025 is over, even if you are smiling through Christmas? In Episode 327 of Small Business Talk for Coaches, Cathy Smith gives you a simple end of year reset to help you stop the “I should have done more” spiral and see what you actually achieved. Whether 2025 was your best year yet or it fell short, this episode helps you reflect with honesty, pull out the lessons, and carry your momentum into 2026 without pressure. You will learn a quick way to spot your real wins, even the quiet ones, plus a practical plan for staying visible over the holidays so you do not start January from scratch.
If you have been telling yourself you need a website, a funnel, or the perfect logo before you can earn real money as a coach, this episode is your wakeup call. Cathy Smith sits down with Greg Kilwein from AttractWell to talk about the 3 things that actually create a profitable coaching business. Joy, simplicity and profits. You will hear why busywork keeps coaches stuck, how to choose clients who value your work and can pay you well, and how to simplify your tech so you spend more time coaching and less time tinkering. Plus, Greg shares a simple day audit you can use to cut stress, buy back your time and build a business that feels good to run. Press play if you want more clients, more profit and way less overwhelm.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.
Feeling sick of AI, scared of it, or quietly curious? Cathy Smith shows you how to use AI as a thinking partner to clean up your writing, plan workshops, streamline admin and spot patterns in your coaching work while you keep the human connection, lived experience and emotional intelligence that AI cannot touch. Learn simple safety guidelines, how to avoid shiny tool overload and how to use AI to support your coaching business instead of replacing your coaching magic. Listen now
Your coaching is powerful. Your results are real. So why does your business still feel invisible In this episode of Small Business Talk for Coaches, Cathy Smith unpacks why established coaches hit a feast and famine wall and how a repeatable marketing flow can keep clients coming even while you are fully booked. You will hear how to check if your branding, pricing and message truly match, how to borrow your clients’ words to sharpen your marketing and why you cannot read the label from inside your own jar. If you want to be seen as the coach you already are, this one is for you. Listen now
Are you showing up flat online and wondering why your marketing is not landing? In this episode of Small Business Talk for Coaches, Cathy Smith explains how your audience mirrors your energy and why forced, half hearted marketing quietly repels the very clients you want to attract. You will learn simple ways to reset your energy before you market. Gratitude before you get out of bed, clearer boundaries, choosing the right day to create content, batching when you feel good, and speaking to just one person instead of trying to impress everyone. You will also hear how to keep your pipeline flowing so you are not stuck in feast and famine.
Are you holding back from emailing or posting because you fear you will annoy people? In Episode 321 of Small Business Talk for Coaches, Cathy Smith shows you how to reframe visibility as service and build trust through simple consistency. Learn how to use email with confidence, why unsubscribes are healthy, and how bot driven open rates can mislead your decisions. Discover the weekly touchpoints, subject line and preheader tactics, and light systems that keep your pipeline steady. You will also hear how announcing open one to one spots and offers clearly helps the right clients put up their hand, and how a quick mindset check can remove fear bias and limiting beliefs that keep you quiet. If your marketing feels stop start or exhausting, this episode is your reset.
Think you have a coaching problem? What you really have is a pipeline problem. In this episode of Small Business Talk for Coaches, Cathy Smith shows why so many coaches spend most of their time delivering and almost none building demand, then wonder why business feels like feast and famine. You will learn how to swap random posts and hope marketing for a simple growth infrastructure that attracts, nurtures, and converts your ideal clients on repeat. We unpack the shift from freelancer to CEO, why consistency beats inspiration, and how to use email to create trust, educate prospects, and make clear offers without feeling salesy. Cathy walks through practical ideas for lead magnets, nurture points, visibility habits, and confident pricing so you can build a predictable flow of clients and spend more time coaching. Ready to fix the pipeline for good, listen in? Join Cathy’s free Email ATM webinar and start building an engine you can rely on. Link in the show notes. Pick one tip, take action today and enjoy your journey.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.
What would happen if you stopped trying to please everyone?Your business would grow. Your message would finally be heard. In this powerful episode, Cathy Smith explores how seeking approval weakens your confidence, waters down your message, and keeps your dream clients from finding you. Learn how to release the fear of judgment, speak with conviction and show up as the confident, authentic coach your audience has been waiting for. When you stop chasing validation, you make space for clarity, connection and growth.
You do not need another funnel or another shiny strategy. Your next client is already on your email list, quietly reading, nodding, and waiting for your offer. In this episode, Cathy Smith reveals why coaches lose clients they already have, how to re-engage your list without feeling salesy, and the simple mindset shift that turns consistency into conversions. If you have been avoiding your inbox or worrying about annoying people, this episode will show you how to reconnect, serve, and sell with confidence. Your Next Client Is Already on Your Email List so go and help them.
Are you chasing shiny marketing trends while ignoring the gold already in your own backyard? In this episode of Small Business Talk for Coaches, Cathy Smith reveals how one wellness coach filled her entire program with just two emails, no ads, no reels, no burnout. Learn how to uncover the clients already in your world, reconnect with your network authentically, and turn your existing audience into consistent, paying clients.
The myths and meanings of fire with: Dr Cathy Smith of Leverhulme Centre for Wildfires; ANNEX co-founder Donal Lally; Andrew Scott, Professor of Modern and Ancient Fire Systems, and artist and performer, Rónán Ó Raghallaigh. (First broadcast 291022)
Are you oversharing your story and underselling your coaching? Many coaches believe their business must be built on past struggles. Clients do not need your whole origin story. They need to see the transformation you can create for them. The more you centre your business on struggle, the harder it becomes to step into your real power as a coach. In this episode Cathy Smith reveals why sharing everything keeps you stuck, how to use only the right parts of your story, and the simple shifts that turn your business from draining to energising.
What if one sneaky thought is the only thing holding your coaching business back You are not lazy. You are not unqualified. You might just be believing a thought that is not true and it is sabotaging your success In this episode of Small Business Talk for Coaches, Cathy Smith unpacks how hidden beliefs shape your business results. You will hear real examples, simple mindset shifts, and how to build belief in your offer, your process, and yourself
You deliver value.You explain the transformation.Yet prospects still hesitate. In Episode 313 of Small Business Talk for Coaches, Cathy Smith unpacks the “iceberg effect” in your sales and marketing. Discover why showing only the surface keeps clients from saying yes and how to reveal the deeper fears, doubts, and desires that drive decisions. You will hear how a small shift in one coach’s messaging turned confusion into clarity and opened the door to new clients and even an international speaking gig. If you are tired of hearing “let me think about it,” this episode will show you how to paint a vivid picture that makes your offer irresistible.
Why do so many coaches hesitate when it is time to ask? You deliver value, have great conversations, and build trust, yet freeze when it comes to asking for the sale. In Episode 311 of Small Business Talk for Coaches, Cathy Smith uncovers the real reasons behind this fear and shows you how to overcome it. You will discover: • Why no is not rejection but a chance to learn• How the Go for No approach leads to more yes• Simple ways to handle objections with confidence• Why momentum matters more than a perfect pitch If you are ready to stop holding back, start asking with confidence, and finally hear more yes in your coaching business, this episode will give you the clarity and courage you need.
Have you ever wanted to do something but just did not have the confidence to take the leap?In this episode of Small Business Talk for Coaches, Cathy Smith explores why belief is often the missing ingredient in your coaching journey and how you can borrow it until you grow your own. You will learn: • Why clients often come to you to hold belief for them• How anchors and rewards can strengthen your confidence• The role of accountability in building momentum• Simple ways to shift self talk that keeps you stuck Through real client stories and practical examples, Cathy shows how belief can be the bridge between where you are and where you want to be.
Ever feel stuck, even when you are doing all the things?The truth is, it is not always lack of skill or knowledge holding you back.It is the hidden patterns you repeat every day without even realising. In this episode of Small Business Talk for Coaches, Cathy Smith uncovers the subtle habits, self-talk and comfort zone traps that keep coaches spinning their wheels. From the words you use with yourself, to the unfinished courses, to the conversations you avoid—these patterns shape your results more than you think. If you want to break free from busy work, simplify your message, and finally create momentum in your coaching business, this is the episode you need. Listen to episode 309 of Small Business Talk for Coaches and start rewriting your patterns for success.What are you waiting for do it now!Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.
You can handle “It’s too expensive” in your sleep.It is the objections you never hear that are quietly killing your sales. In episode 308 of Small Business Talk for Coaches, Cathy Smith reveals how unspoken doubts, hidden fears and silent hesitations can turn an excited yes into a disappearing act. You will discover• The subtle signs a client is holding back• How to ask the right questions without feeling pushy• A real life case study of a client who ghosted and how it could have been avoided If you want to stop losing clients to the objections they never say out loud, this episode is your guide to spotting, surfacing and solving them before they cost you. Hit play now and turn more maybes into yeses.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.
Are you trying to speak to everyone and connecting with no one? In Episode 306 of Small Business Talk for Coaches, Cathy Smith shares why vague marketing is keeping your coaching business stuck and how to fix it fast. Learn how to focus on one ideal person, speak their language, and solve one specific problem that leads to real results. You will also hear a case study from a coach who discovered her ideal message by reflecting on one great client and how that clarity changed everything. If your marketing feels exhausting or scattered, this episode is your reset.
You opened your laptop full of hope. This week was going to be different. More focus, more action… but here you are again. No new clients. Still spinning your wheels. In this episode, Cathy Smith gets real about why your coaching business is not growing – and it is not because you are a bad coach. It is because you are missing the one thing that matters most: clarity. Cathy shares real-life client stories, practical questions to get unstuck, and the simple truth about why being "visible" is not enough. If your niche is fuzzy and your message is vague, you are confusing your audience and confused people do not buy. It is time to stop tweaking your website and start speaking your client’s language and break the Groundhog Day cycle once and for all. Your next client is waiting. Hit play now and make sure next Monday is not just a repeat of this one.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.
You do not need a funnel to get coaching clients. You need clarity, confidence and real conversations. In episode 304 of Small Business Talk for Coaches, Cathy Smith shares what actually works when you are starting or growing your coaching business. If you have been stuck thinking you need a website, email automation or the perfect funnel before taking action, this episode will be a breath of fresh air. You will learn: How overcomplicating your marketing keeps you hiddenWhy early success comes from connection, not techSimple ways to build confidence and talk to the right people Using relatable stories and straight-talking advice, Cathy shows you how to move forward without getting lost in learning mode. If you are ready to stop waiting and start coaching, this episode will show you what to do first.
What do you say when someone asks, “What do you do?”Do you hesitate or confidently reply, “I’m a coach”? In this episode of Small Business Talk for Coaches, Cathy Smith shares a light-hearted story of mistaken identity that leads to a powerful reflection on how you show up in your business. If you struggle to own your title or find yourself downplaying what you do, this episode will help you shift that.