Podcast appearances and mentions of paul potratz

Paul Potratz spent the majority of his career building a successful media and advertising agency before following his passion to build the finest Land Rover Defenders known to many and founding Helderburg.   Helderburg was born from the passion of hobbies and interest of making a Land Rover Defender a modern daily driver and grew into a Bespoke Program with clients throughout the World.  Helderburg works with select individuals to design a one-of-a-kind Defender that takes over 3,000 hours to build.  Their focus is keeping British heritage “Hand Built in England” alive and ensuring each individual Helderburg Defender is a Unique Piece of Art that can be cherished, driven, and practical for several generations to come.   On this episode, Chris and Paul discuss how he started buying Defenders to modify into daily drivers as a hobby and it quickly grew into an International business, making Helderburg 1 of the 3 largest in the world.  They also discuss how his passion originated from the time he spent growing up and working in his father's repair and body shop.Follow the podcast on Instagram and Facebook @classic4x4_trucks, check out our website at classic4x4.com and reach out if we can help you sell your classic, custom and modified truck or 4x4. Thanks for listening!

https://www.helderburg.com/ 2:21 Spoke at Gary Vaynerchuk conference then Forbes Magazine approached. 3:33 Paul wanted to be a fashion designer, when he was young, .8:09 it was always Land Rovers it was always Defenders 11:36 September 11 2019 is when the HELDERBURB Facebook page went up, with no Defenders to sell. Finished the first defender in February of 2020. 13:33 we fabricate a lot of our own parts. We have our own braking system. We also rework the engine....modern turbo, cylinder head, rework the injection pump. We go into the suspension- lower it by an inch... progressive spring. Polyurethane bushings, anti sway bars. 16:41 It takes over 3300 man hours to make this vehicle 19:18 I have people that will call me and they'll say I'm kind of scared to tell you what I want. Because I'm afraid you'll tell me no. 24:19 it's it's a it's like a membership site and the price of membership is a Helderburg bespoke Defender. 31:16 Paul's wife has to be the only girl she knew that had a boyfriend or fiance making clothes 34:40 Paul bought out Hemming's ad inventory for the year

In today's AdCast, our host Eric Elliott delves into the mind of a true expert in the field of digital marketing and advertising, Paul Potratz. As owner of Potratz Partners Advertising, Paul brings his experiences and understand of the marketing industry to share with us. How have advertising agencies changed over the years? How is the industry evolving? Paul began his own agency with $6,700 in savings and 3 employees, total, which has blossomed into a power house that generates tens of millions of dollars in sales for their clients. Paul Potratz prides himself on sharing with business owners how to grow by spending less and selling more with the art of video, photography, and storytelling. Eric and Paul cover such topics as an agency's lifespan, finding your niche, and how to survive in the marketing industry. Looking for more Paul Potratz? You can find more about him through Forbes or one of his other free resources. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com

If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch up with old friends. It is now a powerhouse of advertising tools and resources. Paul Potratz, Owner of Potratz Partners Advertising joins us to discuss Facebook and how to best use it for your business. From Paul’s perspective, dealerships that have not seen the ROIs they expected from Facebook advertising are likely taking the wrong approach. Many businesses advertise on Facebook the same way they would advertise on radio or TV; by just making announcements. Facebook is designed to create conversations. By giving consumers to option to message your dealership directly through Facebook, you have opened a unique line of communication. To entice more consumers to start a dialogue through Facebook, the messaging behind the ad’s call to action has to be correct. Paul recommends avoiding the mention of a specific car or a specific price. Talk in general terms and paint a visual picture for the customer. Once the customer starts that dialogue, make sure to have the staff infrastructure in place to field and respond to those messages. Responses don’t necessarily need to be instantaneous, but once the conversation has begun, so has the sale. https://www.cbtnews.com/paul-potratz-on-creating-the-right-messaging-behind-your-facebook-ads/

Scott McKain is a globally recognized authority on how organizations and professionals gain distinction to attract and retain customers and stand out in a hyper competitive marketplace. His recent book, Iconic, was recently named on Forbes.com as a top 10 business book for 2018. His client list features Apple, Merrill Lynch, SAP, BMW, Cisco and the list goes on and on. Sales and marketing HOF as well as professional speakers Hall of Fame.Bill Cates is the President of Referral Coach International and founder of Cates academy for relationship marketing, creating exponential growth by multiplying your best customers and clients and communicating more compelling value. His most recent book is Radical Relevance.Paul Potratz is the co-founder and COO of Potratz Partners Advertising based in New York. He is a former radio host and contributor for Forbes.com. His client list has included Toyota, Lexus and the governor of Denmark. His agency was one of the first to adopt an aggressive dig marketing approach. Paul pioneered personality based brands in the digital age for automotive dealerships.During this episode, Cory bring you a panel that discusses sales, marketing and branding during a pandemic. Links: Scott McKain Distinctionnation.com Bill Cates Radicalrelevancebook.comPaul Potratz((paulpotratz.com) Quotes: “If I ask a stranger for $10 I’m a beggar, but if I ask a pal for 10 bucks we’re pals. It’s all about the relationship” – Scott McKain“Clear intentions produce clear results” - Paul PotratzTime Stamps: 4:22 (Bill) – The approach to selling during this pandemic – Be bold about your value 9:13 (Scott)- Being distinct – The four cornerstones of distinction 16:00 (Paul) – Ditch the sales pitch 19:30 (Bill) – Checking in with clients – Being genuine – Bringing value 24:01 (Scott) – Avoiding using the guilt card 28:50 (Scott) – Being creative 31:33 (Paul) – Avoiding panic mode – Focusing on putting yourself in a better position 37:45 (Bill) – Target market – Adjusting and providing value 42:00 (Scott) – Planting the seeds of relationships and connectivity 47:53 (Paul) – Creating content with intention 49:51 (Bill) – Being consistent with your brand and quality 50:44 (Scott) – Congruence – Intent 53:20 (Scott) – Great examples of companies being different 56:36 (Paul) – Changing your marketing to create your community 58:38 (Bill) – Determine your right fit client/customer 60:15 (Scott) – Now is a good time to tap the brakes – Don’t rush into anythingWant more? Visit Fearlesswithcory.com

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment, Jim and Paul discuss the changes in customer communication and messaging, creating more opportunity through social media, and the importance of digital retailing. https://www.cbtnews.com/the-importance-of-compassionate-marketing-messaging-during-covid-19-paul-potratz-ppadv/

The current technological landscape has changed the face of advertising in businesses. Now, we have come to the age of digital advertising where we leverage various online and social media platforms. For businesses still treading the waters and transitioning from traditional advertising, Paul Potratz provides help to fill in on that. Paul is the CEO […]

The current technological landscape has changed the face of advertising in businesses. Now, we have come to the age of digital advertising where we leverage various online and social media platforms. For businesses still treading the waters and transitioning from traditional advertising, Paul Potratz provides help to fill in on that. Paul is the CEO and owner of Potratz Advertising, an award-winning full-service digital advertising agency specializing in video and social media services. He talks about the importance of content in growing viewership and how pitching is not the secret. Giving great tips, he talks about creating educational videos to tap into people’s desire for learning as well as getting them to trust that you know what you’re doing. Ultimately, with all of these things, you can find the ways to grow your business digitally. Love the show? Subscribe, rate, review, and share! Here’s How » Join Heartrepreneur® Radio community today: heartrepreneur.com Heartrepreneur® Radio Facebook Terri Levine Twitter Terri Levine Instagram Heartrepreneur® Radio Pinterest Terri Levine YouTube Terri Levin LinkedIn

Paul Potratz is the owner and chief operator of Potratz, an award-winning full service digital advertising agency specializing in big data, video and social media marketing services & recently named to Entrepreneur's 2018 Top Company Cultures List. Paul has earned himself the reputation of resident noise-maker and innovator in the automotive marketing space, where he’s considered one of the foremost modern marketers. Hosting his vlog, Think Tank Tuesday, for nearly a decade with a viewership of over 100K— Paul motivates and shares his knowledge with entrepreneurs and business owners by way of actionable training, tips and strategies he’s learned through first hand experience. He also shares this knowledge as a contributing writer for Forbes. - https://www.paulpotratz.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Paul Potratz is the owner and chief operator of Potratz, an award-winning full service digital advertising agency specializing in big data, video and social media marketing services & recently named to Entrepreneur's 2018 Top Company Cultures List. Paul has earned himself the reputation of resident noise-maker and innovator in the automotive marketing space, where he's considered one of the foremost modern marketers. Hosting his vlog, Think Tank Tuesday, for nearly a decade with a viewership of over 100K— Paul motivates and shares his knowledge with entrepreneurs and business owners by way of actionable training, tips and strategies he's learned through first hand experience. He also shares this knowledge as a contributing writer for Forbes. - https://www.paulpotratz.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Paul Potratz is the COO of Potratz Advertising, a technology-based full-service advertising agency specializing in digital marketing, SEM, video production, and consulting. He has been in sales, advertising, and marketing for 20 years and loves every minute of it.During this episode, Paul will help you overcome common marketing and branding mistakes as an entrepreneur. He’ll discuss the importance of digital presence and why you need testimonials from your clients. Learn to brand with a competitive advantage and determine if reinventing your brand is right for you.Links:Ppadv.comThe Paul Potratz Show (Podcast)Quotes: “You want to do solution advertising versus just advertising your widgets” -Paul Potratz “If you stay in your comfort zone, you have no opportunity for growth” -Paul PotratzTime Stamps: 03:33 - Leaving corporate America 05:08 - Paul’s defining moment 06:10 - Changing the advertising game 07:30 - Overcoming procrastination as an entrepreneur 08:28 - Common marketing & branding mistakes 09:59 - Websites and Digital presence 12:31 - Getting testimonials from your clients 13:37 - Branding with a competitive advantage 17:25 - Reinventing your brand 23:03 - Paul’s craziest entrepreneurship moment 26:16 - Rapid fire questions! 29:02 - Entrepreneurship trivia! Want more? Visit Fearlesswithcory.com

Finding your target audience using social media and asking them questions and what to do if your message isn't resonating with the audience. Using what your target market says about your product to create call to actions and one-liners.

What does success mean for you and your team? Paul Potratz from PPADV.com shares the unique way he runs his business and sets up his company culture where he encourages his employees to make their own decisions and mistakes (including the interview process for that). He tells us how to build a quality brand, get […]

What does success mean for you and your team? Paul Potratz from PPADV.com shares the unique way he runs his business and sets up his company culture where he encourages his employees to make their own decisions and mistakes (including the interview process for that). He tells us how to build a quality brand, get back to basics, and provide a "Nordstrom" customer service instead of a "Macy's" one. Compete based on your brand, not on price! Potratz Agency Paul Potratz: Free Strategy Tips Potratz Floral Shop & Greenhouses Display TranscriptRobert Plank: Paul Potratz is the COO of Potratz, a firm in Schenectady, New York, I hope I said his name and the city right, that works with businesses in the US, Canada and Copenhagen on creating top funnel brand strategies, consumer engagement content on websites and social media, and sales training. Sounds like lots of good stuff. How are things today Paul? Paul Potratz: Good. Good. How about you Robert? Robert Plank: Super fantastic. I see you're in upstate New York. I was there about a year ago. I fell and broke my ankle in two places there, so I don't think I'll be going back. Paul Potratz: That's not the norm here. I mean it's a bunch of Italian food and senior citizens. Robert Plank: May I just had to go to your exact city, not just the general area maybe. Paul Potratz: That's probably what it was, yeah. Robert Plank: In your general area of Schenectady, New York and wherever else the world takes you, what would you say that it is that you do and what makes you different and special? Paul Potratz: We work with business owners, but we work with business owners establishing a brand and getting new clients. That's kind of it in a nutshell. That's our ad agency portion. In the last few months I've started to expand out of that because the agency does well. What I mean by expanding is working with business owners or future business owners of how to get their business going. Robert Plank: Okay. Do you have any cool stories ... Do you have any cool, interesting, almost like cutting edge things that you're doing to help these businesses recently? Paul Potratz: Yeah. Matter of fact I do. I'm asked that question a lot, what's cool, what's new, what's cutting edge? We can definitely talk about dynamic retargeting and gmail ads. We have workshops here at our office a lot and what I've done is I'm like let's go back to the basics, because with all the new technology and everything we forget about the basics of how to answer to phone, how to actually proof our emails, how to send emails, how to build an email data base ... To kind of take all that back, because there's so many things swirling through my head, it's all about brand. I feel like that's what people are missing because of all the online ... The digital marketing pay-per-click, is they don't establish a brand, and if you don't establish a brand all you have is sell by price, die by price. Robert Plank: What should be people be doing to establish that brand? Paul Potratz: You've got to decide what is it that you ... What is your product, what is your service and how does it improve one's lives. You've got to decide how does it really help someone. The workshop I was in a few weeks ago ... I was in Virginia and I was trying to get the business owners to understand how does your product or service improve somebody's life. I gave them a little test or a task to do to come up, work together in groups, and they just couldn't get out of the sales pitch. That's what they wanted to do, is pitch their product and not talk about how their product or service was going to help somebody save time, save money, improve their life. Robert Plank: They were lacking what's in it for me then? Paul Potratz: Exactly. You've got to think selfish. You've got to turn yourself around and not only in that negative, but you've got think why does someone want to do business with you other than price. Most business owners,

Paul Potratz is the COO of Potratz Advertising Agency in New York. They work with businesses creating top funnel brand strategies, consumer engagement, and content on websites, social media and sales training. Paul worked in both radio and television, and then made his way to an ad agency. In 2003, he made the decision to start his own advertising agency. “Every business is like the seasons; you have to stay motivated when things slow down because it’s just right around the corner before they start to pick up again.” “One thing about entrepreneurship (is) if you’re motivated by always reinventing with change, then I feel you will always be successful.” Paul identifies current global customer service as an essential component of your business. “You don’t have anything if you don’t have customer experience.” A part of great customer service is showing the clients how much they are appreciated. Paul and his customer service team created a way of letting his clients know how important they are with Coffee Mug Strategies. These mugs have strategy options that are tailored to the business and create leads. “We’ve heard it over and over and over it’s much easier and much less expensive to keep a client than always trying to be adding new clients.” Building great content on your website, providing research, having comparisons and providing it to your potential clients will invite them in, and make them more comfortable to purchase from you. “Become a content machine, get that content on your website and then take them to the next logical step.” Paul talks about how he stays motivated. Other than loving what he does, he likes getting in on the action. “Roll your sleeves up once in a while. Granted, we can’t always do that because you can’t scale but you can do it every once in a while and it gives you the sense of excitement.” INTERVIEW LINKS: www.MugStrategies.com www.facebook.com/PotratzAdvertising “As a Man Thinketh” by James Allen “Man’s Search for Meaning” by Viktor Frankl “The Energy Bus” by Jon Gordon “Scientific Advertising” by Claude Hopkins