Podcasts about Land Rover Defender

This week on America on the Road, Jack Nerad and co-host Chris Teague deliver two very different road tests: a long look at the ultimate Land Rover Defender and an in-depth examination of the Honda CR-V TrailSport. In addition, they conduct a timely interview on Kia's newest compact car and take a clear-eyed look at where the auto market is heading in 2026.

In this episode, I sit down with the founder of Helderburg Defenders to go deep into what truly sets these Defenders apart: uncompromising build quality, craftsmanship, and an almost obsessive attention to detail. We talk about what it takes to elevate a Land Rover Defender beyond restoration and into the realm of a truly bespoke machine—where every component, material choice, and finish is intentional. From chassis and suspension upgrades to interiors that feel more like a tailored suit than a truck, Helderburg Defenders are built to be driven, admired, and endured. This conversation covers: The philosophy behind building Defenders the right way Why quality, durability, and engineering discipline matter more than trends How Helderburg balances authenticity with modern performance and reliability What separates a true high-end Defender build from the rest of the market If you care about craftsmanship, long-term ownership, and vehicles built with integrity rather than shortcuts, this episode is a must-listen. Explore their work and see the details for yourself at https://www.helderburg.com/ Buy Paul's Book here: A Gentleman's Guide to an Intentional Life #DefendingTheDrive #HelderburgDefenders #CivicEngagement #AdvocacyJourney #FreedomMovement #CommunityDefense #LeadershipTalks #PodcastInterview #HelderburgOfficial #CitizenAction

Krunching Gears - The Rally Podcast, 2026 Season, episode 3. Helen Tait Wright and Marcella Kirk talk to us about their recent exploits on the 2026 Dakar Rally, taking on more than 8,000 kilometres of punishing terrain, extreme temperatures, and relentless navigation challenges, against a field dominated by seasoned international teams, they secured an impressive finish in their class in their specially modified 1988 Land Rover Defender 110, affectionately known as “Purdey.” Helen and Marcella wanted to thank: Chris Stodel, Felix Prendergast, Jonathan Lane, family & friends who have lived the adventure from Day 1 and the staff at Marcella's business who kept things running while they were away. Their sponsors include: Eurospare parts, Allisport Ltd, Exol Lubricants, Teng Tools, Giti Tire, Santana Trophy, World Storytelling Café, RJ Auto Electrical, 4 x Proyect, Flarespace, Mahker, Red Canoe Brands, Exmoor Trim, Deja Vu Bar and Tapas, Solihull Sisterhood, Safety Devices, Empire Tuning, Demand Engineering, Arrow Precision Engineering, Marsland Chassis, Blue Lizard Signs, Stauff UK, Coburn Fasteners, TM Pearson, GTF Automotive.

Cette semaine, Antoine Joubert raconte son périple en Arabie Saoudite où il a pu mettre à l'essai le Land Rover Defender 2026.Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

En actualité : Présentation du Volvo EX60 C'est déjà la fin pour la nouvelle Chevrolet Bolt Salon de l'auto de Detroit Ford Bronco RTR et Mustang Dark Horse SC Cette semaine, le Guide de l'auto reçoit Daniel Breton, président de Mobilité Électrique Canada, pour parler de l'arrivée éventuelle des véhicules électriques chinois en sol canadien. Antoine Joubert raconte son périple en Arabie Saoudite où il a pu mettre à l'essai le Land Rover Defender 2026.Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Join Overland Journal Podcast host Ashley Giordano as she sits down with Leigh and Steph Dearle of GrizzlyNBear Overland as they reflect on nine years of full-time international overland travel. Leigh and Steph dive into their daily routine, how their travel style has changed over time, and how a recent overhaul of their 2010 Land Rover Defender 130 changed the way they overland.

Join hosts Steve Beres and Ike Goss as they discuss their latest projects and share updates from the Land Rover community. This week, they delve into the story of a Norwegian enthusiast struggling with bureaucracy to register his restored Series III, and they provide insights into the Land Rover Defender's significant presence in the Dakar Rally. From factory-supported teams to privateer efforts, and the standout performances in the Dakar Classic, this episode covers the highs and lows of Land Rover's latest adventures. Plus, stay tuned for a humorous and in-depth discussion on navigating the challenges of international vehicle registration.

In this week's episode of The Underpowered Hour, Stephen Beres is joined by guest host Joe from Lost Cause Ranch. They discuss Joe's adventures across the Midwest with his Land Rover Series vehicles, his experiences at various off-roading events, and the latest news regarding the Land Rover Defender. They also delve into the specifics of Joe's Freelanders, his work on a unique Range Rover camper conversion, and the completion of his impressive shop facility. This episode is packed with anecdotes, technical insights, and a touch of humor as Stephen and Joe share their passion for Land Rovers.

The departure of Meredith Maines, Prince Harry and Meghan Markle's chief communications officer, has sparked sharply conflicting accounts from sources close to the Sussexes. Some describe her tenure as deeply troubled, while others insist she stayed on to manage key transitions at Archewell after being urged to remain.Commentators and former aides allege a culture of instability behind the scenes, with claims of constant reversals, late-night edits and staff being frozen out after negative press. Media figures suggest Meghan may be placing blame for unfavourable coverage on her publicists, as insiders describe the role as “miserable and impossible.”Elsewhere, Meghan's estrangement from her father, Thomas Markle, has taken another unusual turn, with reports that a recent letter was delivered via official channels and witnessed by legal counsel. Thomas has since spoken publicly about his recovery following surgery.We also note fresh sightings of Prince Andrew using a new Land Rover Defender at Royal Lodge, reportedly part of a wider vehicle arrangement with the Royal Family.Hear our new show "Crown and Controversy: Prince Andrew" here.Check out "Palace Intrigue Presents: King WIlliam" here.

Mike Herzing and Jeremy Birenbaum discuss this week's automotive headlines: the Scout brand's comeback and countries rethinking ICE bans, a fun review of the 2025 Land Rover Defender 130 V8, an interview about the award-winning Ford Maverick, classic car market trends, and practical car service tips.  

Join Steve Beres and Ike Goss on this episode of The Underpowered Hour as they discuss the fluctuating prices of NAS Defenders, including recent auctions and market trends. They also delve into Chinese clones of the Land Rover Defender and their implications. Reflecting on the year's highlights, the hosts share their favorite moments and upcoming plans. Don't miss the updates on their projects, adventures, and a look forward to 2024!

Cinco meses en Islandia, un Land Rover Defender y una pareja con más de cinco años recorriendo el mundo: Idoia y Álex nos cuentan cómo es realmente vivir y viajar en camper por uno de los países más salvajes del planeta. ¿Es legal dormir donde quieras? ¿Cómo se sobrevive al frío, al viento y a las carreteras imposibles? Puedes encontrar todos los enlaces en: https://www.viajandosimple.com/islandia Encuentra al profesional ideal para camperizar tu furgoneta camper en: https://camperizando.es/

On this episode of Through The Pines we'll cover transitioning into retirement.      Welcome to a Financial Planning Podcast with a down to earth vibe Sasquatch listens while changing the oil in his vintage Land Rover Defender, this is Through the Pines.   Our Advisors for this episode, we welcome back Rex Baxter and Brandyn Smith from planwithbaxter.com   2023, 2024 & 2025 Forbes Best in State Wealth Management Teams For Utah -  Advisor Hub Fastest Growing Advisors to Watch under 1 Billion - Receivers of the Ameriprise Client Experience Award -    Financial Advisors: Baxter, Smith & Associates Contact: rex.m.baxter@ampf.com Website: https://www.ameripriseadvisors.com/team/baxter-nelsen-associates     Our Guests today…   John Diehl, Senior Vice President, leads the Applied Insights Team at Hartford Funds   Been with Hartford Funds 37+ years   Leads Hartford Funds research efforts with the Massachusetts Institute of Technology AgeLab, as well as other subject matter experts, which he will talk about in a moment.   John has been quoted in many consumer and industry publications including the Wall Street Journal, Financial Planning and others.  He has also been a featured guest on CNBC and Bloomberg Television, sharing his views on the future of retirement planning.     ________________________________________   This podcast was produced by The Banyan Collective and recorded in our camp trailer studio located inside the Monarch Building inside the 9 Rails Arts District on Historic 25th Street in Ogden, Utah.   ***Find value in this podcast, consider supporting us here: https://www.buymeacoffee.com/banyanmedia   WATCH & SUBSCRIBE to us on YouTube @throughthepines LIKE our Facebook Page: https://www.facebook.com/pinespodcast Follow our Instagram: https://www.instagram.com/pines_podcast/   Through the Pines  -  Reminding you to use Yesterday's Dollars to Finance Tomorrow's Dreams.   ****   This episode includes financial advice from professionals. Visit the financial planners in this podcast at www.planwithbaxter.com The Banyan Collective & Host, R. Brandon Long are not the financial professionals - podcast pro's, maybe - money men, not so much.   Through the Pines Podcast Copyright, The Banyan Collective - 2025

Le Land Rover Defender Dakar D7X-R et son réservoir de carburant de 550 litres Les prix canadiens du Kia EV5 dévoilés Toyota dévoile son supercar GR GT L'histoire derrière le Concept Genesis G90 Wingback Antoine assiste au dévoilement du premier véhicule MAGMA chez Genesis Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

En actualité : Le Land Rover Defender Dakar D7X-R et son réservoir de carburant de 550 litres Les prix canadiens du Kia EV5 dévoilés Toyota dévoile son supercar GR GT L'histoire derrière le Concept Genesis G90 Wingback Antoine assiste au dévoilement du premier véhicule MAGMA chez Genesis Cette semaine, Hugues Gonnot nous parle de la longue histoire du Jeep Grand Wagoneer. Antoine raconte son roadtrip en Toyota Tacoma TRD PRO lors duquel il est allé chercher des Honda Civic vieilles de 40 ans à Vancouver. Louis-Philippe Dubé partage ses impressions du nouveau BMW iX3 50 xDrive.Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

In this week's episode of the Underpowered Hour, we dive into the exciting reveal of the new Land Rover Defender Dakar Rally livery featuring a desert-inspired Geo Palette design. Hosts Steve Baris and Ike Goss share their first impressions and discuss the vehicle's earth-tone aesthetics and practical modifications. The duo also covers essential winterizing tips for your Land Rover, from using tire chains and choosing the best antifreeze to preparing for winter workshop projects. Don't miss insights on chassis protection, maintaining engine performance in freezing conditions, and more. Plus, hear about ongoing projects at the Beres Collection and Pangolin 4x4, including the Land Rover Dakar Classic and the unique Wooden Land Rover build.

Cette semaine, Reportages VIP, acteur local à la culture internationale, vous propose une émission avec : * Cyril et Stefany du club de rugby du CO Gargenville, * une chronique "Image des Jeux" à propos d'Amandine Buchard et son quotidien judo-rugby "cap LA-2028", * "1 auto, 1 histoire" concernant le Land Rover Defender - édition limitée "Rugby World Cup France 2023" Belle semaine ! Prenez soin de vous en écoutant RVVS et Reportages VIP !

Theo tror på positiv jord, Johan tror inte på brittiskt och Sandra tänker på saker som är gamla. Dessutom har vi kört en brittisk offroad-ikon, Land Rover Defender!

What happens when Toyota resurrects an icon—but strips away the old luxury, amps up the rugged capability, and drops in a turbo-hybrid powertrain built for altitude? Is the new 2025 Toyota Land Cruiser still worthy of its legendary badge… or is it an entirely new beast? John Rush and Richard Rush take you inside the wheel of Toyota's redesigned off-roader: a 5-passenger, i-Force Max hybrid SUV built for adventure but tuned for everyday comfort. But here's the question—can it compete with Broncos, Wranglers, and even the Land Rover Defender… while still keeping that unmistakable Toyota reliability? How does it really drive at Colorado altitude? Does the hybrid deliver more power and better fuel economy? Is the new design closer to the GX… or the beloved FJ? And at a price in the low-to-mid $60s, is this Toyota the smartest buy in the adventure SUV world? If you're shopping off-roaders, comparing hybrids, or wondering whether Toyota reinvented a legend—or replaced it—you won't want to miss this review. Have a question about a car review or a general automotive question? Call the KLZ560am studios in Denver during the Drive-Radio program on Saturdays from 10 am to 1 pm MT at 303-477-5600 or text 307-200-8222. Listen live on the KLZ560am app or at https://Drive-Radio.com.

Join Ray Stevens, DriveChicago.com General Manager Mark Bilek and Chicago Auto Show Senior Marketing Director Jim OBrill as they review the 2025 Land Rover Defender, get the latest details on the all-new 2026 Nissan Sentra, and start talking Chicago Auto Show with their new website overhaul.See omnystudio.com/listener for privacy information.

In this episode of the Underpowered Hour, hosts Steve Beres and Ike Goss discuss a unique Land Rover Defender 130 transformed into an El Camino-style vehicle while humorously speculating on its practicality. The duo also explores the details of the Destination Defender event and its musical guests. In the latter part of the episode, Steve delves into his recent project of rebuilding the rear differential on a NAS 90 rally car, highlighting the complexities and challenges of the task. Additionally, the hosts entertain listeners with historical heist stories involving Land Rovers, including the Great Train Robbery of 1963.

BYD voelt tegenwind in eigen land en dat zet de resultaten flink onder druk. De winst in het afgelopen kwartaal daalde met bijna een derde. Het is het tweede daling van een kwartaal op rij en de grootste daling in meer dan vier jaar, meldt Reuters. BYD heeft last van een hevige concurrentiestrijd in China. Ook de uitbreiding naar andere markten kost veel geld. In september was niet BYD, maar SAIC het bestverkochte automerk in China. Verder in de auto-update: Tesla moet de Cybertruck wéér terugroepen. Weginspecteurs van Rijkswaterstaat krijgen nieuw vervoer. Een iconische modelvariant van de Land Rover Defender keert terug! Vanmiddag om 15:00 uur meer in De Nationale Autoshow.See omnystudio.com/listener for privacy information.

De verkiezingen zijn achter de rug, maar wat betekent de uitslag voor de automobilist? Verder spreken we Heritage Customs. Het bedrijf uit Naarden lanceert de 'Stormer', de eerste (nieuwe) Land Rover Defender pick-up ter wereld. Oud-sportmarketeer Michel van Grunsven vertelt over Atmosfeer, zijn exclusieve autoclub. En Wouter test de Audi SQ6 Sportback e-tron.

De verkiezingen zijn achter de rug, maar wat betekent de uitslag voor de automobilist? Verder spreken we Heritage Customs. Het bedrijf uit Naarden lanceert de 'Stormer', de eerste (nieuwe) Land Rover Defender pick-up ter wereld. Oud-sportmarketeer Michel van Grunsven vertelt over Atmosfeer, zijn exclusieve autoclub. En Wouter test de Audi SQ6 Sportback e-tron. Verkiezingen De uitslag van de verkiezingen is bekend, maar wat betekent het voor de automobilist? Stormer De Land Rover Defender pick-up is terug en wordt wordt gemaakt in Nederland. Heritage Customs uit Naarden lanceert de Stormer. Te gast is eigenaar Jan-Pieter Kroezen. Atmosfeer Voormalig sportmarketeer Michel van Grunsven vertelt over Atmosfeer, zijn exclusieve autoclub: vier bijzondere supercars met (uiteraard) atmosferische benzinemotoren, en je kunt er zélf in rijden (als je wilt). Audi Wouter test de Audi SQ6 Sportback e-tron. Contact? Een vraag of opmerking? Mail naar autoshow@bnr.nl Of reageer via Spotify, X of Instagram. Meer luisteren? Breek de week | Onze midweekse podcast waarin we het belangrijkste autonieuws bespreken. Luister hier. Petrolheads | Bas van Werven en Carlo Brantsen bespreken op geheel eigen wijze het autonieuws. Abonneer hier. Auto Update | Het laatste autonieuws, met Bas van Werven en Noud Broekhof. Abonneer hier. See omnystudio.com/listener for privacy information.

In this episode of The Underpowered Hour, Steve Beres and Ike Goss discuss the latest updates from the Land Rover world, including the impact of Jaguar Land Rover's recent hack on production and the release of the 2026 Land Rover Defender with its new features. They also cover the return of Toyota's FJ to the Land Cruiser market and the unique project of building a wooden Land Rover at Pangolin 4x4. Plus, updates on the classic Defender 90 rally car preparing for SEMA. Join us for an in-depth look at the latest in the world of Land Rovers and off-roading!

Click here to share your favorite car, car story or any automotive trivia!What happens when a 16-year-old buys a doorless, topless Jeep Wrangler with Bar Mitzvah money, then inherits his dad's Tesla with no way to pay for it?Rei Vardi turned a college student's nightmare into a thriving business. His 1995 Jeep Wrangler—complete with red rims, no airbags, and a top speed of 50 mph—taught him to love driving. But when his father's 2015 Tesla Model S became his problem to solve, Rei discovered that renting out electric vehicles was nearly impossible. Someone even robbed a bank in his car.Instead of giving up, he built Eon Rides, a virtual fleet that's revolutionizing how we think about car sharing and electric vehicles.In this episode, discover:The authentic joy of driving a "beautiful piece of junk" first carWhy traditional car sharing fails (and what Ray did differently)How family, entrepreneurship, and automotive passion collideThe surprising connection between a Jeep Wrangler and a Land Rover Defender named SashaGuest: Rei Vardi, Founder of Eon Rides (eonrides.com)Join Doug and Christian for another unforgettable automotive story where every car tells a tale, and every tale reveals something deeper about the drivers who love them. *** Your Favorite Automotive Podcast - Now Arriving Weekly!!! *** Listen on your favorite platform and visit https://carsloved.com for full episodes, our automotive blog, Guest Road Trip Playlist and our new CAR-ousel of Memories photo archive. Don't Forget to Rate & Review to keep the engines of automotive storytelling—and personal restoration—running strong.

Welcome to the Underpowered Hour with hosts Ike Goss and Stephen Beres! In this episode, we reveal our exciting Rebel Rally sponsors and discuss the new partnerships that are boosting our rally efforts. We are thrilled to welcome sponsors like Full Sail University, Maxxis Tires, and more. Hear from our special guest, Sal from SalTek Motorsports, as he discusses innovative modifications for the Land Rover Defender. From intercooler relocation brackets to adjustable lift rods and versatile tailgate racks, Sal's solutions enhance the functionality of your off-road adventures.

Dine værter i denne uge er Anders Richter, Christian Grau og Nils Petter Bro, som er tilbage i studiet.Grau har kørt den nye Mini JCW Cooper som godt nok er sjov – men også ret dyr.Richter har været til ræs på Jyllandsringen.I nyhederne vender vi Mercedes' nye verdensrekord og en nyfortolkning af den klassiske Land Rover Defender.Vi efterlyser oplysninger om den Alpina B12 vi fik lov at prøve hos Selected Car Collection i Silkeborg.Brevkassen bugner med spørgsmål fra alle jer lyttere.Verdens sværeste bilquiz har temaet: "Biler med plads til 7 som IKKE er en Renault Espace".Afsnit 195 er publiceret d. 1. september, 2025.

Vodičák som nechcel, dnes mám Defender. Ale Land Cruiser Tybykemu závidíme všetci, hovorí v rozhovore Tomáš Yxo Dohňanský z kapely Hex.Z otvárania kilometrových úsekov diaľnic cítim smiech a plač, hovorí Tomášom Yxo Dohňanský z Hexu. Nedokončená diaľnica do Košíc je úplná hanba tejto republiky, tvrdí.Ďuro Sabo sa v novej epizóde podcastu venuje aj praktickým radám pre vodičov, vrátane bezpečnosti obuvi za volantom, pričom upozorňuje na rozdiely v legislatíve v rôznych krajinách a potenciálne dôsledky nesprávnej obuvi pri nehode. Dozviete sa aj o inovatívnom prístupe k turizmu na Faerských ostrovoch, kde si turisti môžu prenajať auto s prekvapivou navigáciou k neznámym lokálnym atrakciám, čím sa podporuje objavovanie menej známych miest.A aby sme nezabudli, hexákom gratulujeme k 35 rokom stráveným na cestách za svojimi fanúšikmi!Rozhovor s Yxom z kapely Hex: Máme radi dobré kvalitné autá, no hlavne bezpečnéPočas rozhovoru Yxo šoféroval auto a mal namierené na festival Grape. Prvá otázka tak vyplynula celkom prirodzene:Je to tak, že na koncerty jazdíte každý člen kapely sám? Nie, nie, toto je veľká výnimka, lebo ideme tak individuálne aj kvôli tomu, že s niektorými chalanmi idú ženy, deti a každý ideme svojím autom na Grape, lebo budeme sa aj tak rôzne pohybovať, ale ináč chodíme vždy a v zásade jednou veľkou dodávkou, kde je celá aparatúra a aj s technikmi chalanmi. A druhá dodávka je plná veselých muzikantov.Ako vyzerá taká jazda s Hexom? Počúvate, rozprávate sa alebo ste ticho alebo si čítate alebo čo?Máme výborného šoféra nášho Iľju. Takže my teda môžeme si robiť, čo chceme v tom aute, ale už je to naozaj trošku kľudnejšie. Teraz samozrejme, že sú tam nejaké rozhovory o filmoch, o knihách, o hocičom. Potom kľudne si niekto pozrie film, niekto si vypočuje hudbu, ale hudbu ako takú, že spoločne moc nepočúvame v tom aute. Skôr sa rozprávame alebo sa venujeme každý tomu, čo chce a tak ďalej a tak ďalej. Takže je to taká kombinácia hlavne na tých dlhých tých cestách.Kto je z vašej kapely taký najväčší fanúšik do áut?Vieš čo, my to máme tak, mám pocit s tými autami, že my ich máme naozaj ako také, že dopravné prostriedky. Nepobadal som, že by niekto bol taký ten autíčkár, že by presne vedel, že čo kde ako a tuningy a takéto veci. Ale tak máme radi dobré autá, máme radi kvalitné autá a máme radi hlavne bezpečné autá.Na čom jazdí Hex?Idem od rytmickej sekcie. Tybyke má Toyotu Land Cruiser, takú veľmi starú, ale fantastické auto. Normálne mu ho všetci závidíme. On tam má normálne ešte kazeťák. Potom Sharkan má Volvo 90-kové. Fefe má Lexus, ale neviem aký typ, lebo ja sa v týchto japonských autách nevyznám. Náš Lacko má tuším, že Nissan nejaký. To je náš gitarista. Ja jazdím na Land Rover Defender.To je celkom pekná zbierka. A keď idete teraz spolu, tak to velikánske auto, to je aké? No to technické, myslím, že nejaký najväčší Renault, čo vyrábajú s takým ložným priestorom plus miesta pre päť ľudí a my chodíme Mercedesom Viano alebo Vito. Také také čierne také pekné auto. Také ako sa vozia hollywoodske hviezdy.Super. Dobre, poďme na sekundu ešte k tebe. Ty si spomínaš na akom aute si robil skúšky na vodičák? Spomínam si úplne presne, lebo som mal veľmi prísneho učiteľa a to ti bola taká, že Škoda Felicia, taká taká ešte staré auto, také, ešte tam nebola ani klimatizácia, ani nič. No Škoda Felicia proste.Vypočujte si celý rozhovor.V podcaste sa dozviete sa aj to, aký má Yxo názor na slovenské cesty, akú kritiku adresu slovenským vládam za...

Join Ray Stevens, DriveChicago.com General Manager Mark Bilek and Chicago Auto Show Senior Marketing Director Jim OBrill as they review the 2025 Ford F-150 Lightning, get the scoop on Kia’s new EV4 and Telluride from James Bell, and take a quick spin in the Land Rover Defender with Tom Appel from Consumer Guide Automotive.See omnystudio.com/listener for privacy information.

of Land Rover. They cover the surprising news that Land Rover is no longer the most stolen car in the UK, the rising cost of the base model Defender 90, and the latest technology in the Discovery, including its self-driving capabilities with a trailer. They also dive into some intriguing Land Rovers up for sale on Bring a Trailer, including a 300 TDI Defender 110 dump truck and a Camel Trophy Defender 110. Tune in for an hour filled with unique insights and some humorous banter!

Automotive enthusiasts, buckle up for a three-course journey through the cutting edge of electric vehicles, the rarified world of elite car collections, and the rugged charm of an off-road icon reborn.We start by examining Volvo's latest electric offering—the 2025 EX40 Twin Motor Ultra AWD. Built in Belgium on the framework of last year's XC40, this all-electric crossover brings 402 horsepower and advanced pixel headlight technology to the premium EV segment. However, not everything about modern technology improves the driving experience. The EX40's touchscreen-centric control system requires four separate taps just to power down the vehicle—an unnecessarily complex solution to a problem that never existed. Despite these interface frustrations, the EX40 delivers competitive performance against rivals from Mercedes-Benz, Audi, and Genesis, though at a premium price point starting at $62,045 for the Ultra trim.We then explore automotive passion at its most extreme with a tour of the world's most impressive car collections. From Dmitry Lomakov's Soviet-era treasures in Moscow to Ken Lingenfelter's performance-focused American muscle cars, these collections represent deep dedication to automotive preservation. The Sheikh of Abu Dhabi specializes in off-road vehicles including a massive Mercedes monster truck, while the Sultan of Brunei reigns supreme with approximately 7,000 vehicles valued at $5 billion—including 600 Rolls-Royces, 450 Ferraris, and numerous one-off custom creations that exist nowhere else.Finally, we take the wheel of the 2024 Land Rover Defender, Slovakia's boxy tribute to off-road capability. With its distinctive silhouette and doors that "shut like an old Norge refrigerator," the Defender combines rugged charm with modern luxuries. The mild-hybrid powertrain delivers 395 horsepower and 406 pound-feet of torque, propelling this 5,000-pound fortress with surprising efficiency. While the $81,923 as-tested price positions it against premium competitors like the Lexus GX and Jeep Wagoneer, current import tariffs present challenges for Land Rover's supply chain.Whether you're fascinated by electric innovation, dream car collections, or capable off-roaders, join us for these automotive explorations that showcase the breadth and depth of today's automotive landscape. What would you choose: cutting-edge technology, historical preservation, or go-anywhere capability?Be sure to subscribe for more In Wheel Time Car Talk!---- ----- Want more In Wheel Time car talk any time? In Wheel Time is now available on Audacy! Just go to Audacy.com/InWheelTime where ever you are.----- -----Be sure to subscribe on your favorite podcast provider for the next episode of In Wheel Time Podcast and check out our live multiplatform broadcast every Saturday, 10a - 12noonCT simulcasting on Audacy, YouTube, Facebook, Twitter, Twitch and InWheelTime.com.In Wheel Time Podcast can be heard on you mobile device from providers such as:Apple Podcasts, Amazon Music Podcast, Spotify, SiriusXM Podcast, iHeartRadio podcast, TuneIn + Alexa, Podcast Addict, Castro, Castbox, YouTube Podcast and more on your mobile device.Follow InWheelTime.com for the latest updates!Twitter: https://twitter.com/InWheelTimeInstagram: https://www.instagram.com/inwheeltime/https://www.youtube.com/inwheeltimehttps://www.Facebook.com/InWheelTimeFor more information about In Wheel Time Car Talk, email us at info@inwheeltime.comTags: In Wheel Time, automotive car talk show, car talk, Live car talk show, In Wheel Time Car Talk

Buckle up for a journey into the heart of authentic car culture with our exploration of Rats on the Platte, a rebellious celebration of automotive passion that thrives far from the polished showcases of mainstream car events. Speaking with organizers Jake Donahoe and Paula Sanada, we discover what makes this annual gathering in Mitchell, Nebraska a must-visit for true gearheads and automotive misfits.This isn't your typical car show – it's a raw, community-driven event where creativity and character trump cleanliness and conformity. As Paula colorfully explains, "This isn't some shiny Corvette lawn chair circle where judged means who brought the cleanest wax rag." Instead, Rats on the Platte celebrates builders, dreamers, wrenchers, and fabricators who create machines worth noticing without seeking validation.The two-day event features dirt track racing in a rodeo arena, a concrete burnout pad with bleachers, swap meets, and the intriguing "Mistresses of Mayhem" – pinup models who add vintage flair to the proceedings. What makes this gathering special is the "drive what you build" philosophy, with many participants traveling cross-country in their custom creations rather than trailering them. With affordable registration ($35 pre-show) and on-site camping available, the event creates an immersive experience for automotive enthusiasts of all stripes.Shifting gears, we take you behind the wheel of the 2024 Land Rover Defender, a boxy, distinctive SUV that blends off-road capability with modern luxury. Starting at $56,400 and climbing well into six figures for premium trims, the Defender delivers impressive performance with its available inline-six engine producing 395 horsepower. It feels substantial and solid – "the doors shut like an old Norge refrigerator" – combining British design sensibilities with serious off-road credentials.Whether you're drawn to the rebellious spirit of grassroots car culture or the refined capability of modern adventure vehicles, this episode captures the diversity and passion that drives automotive enthusiasm. Join our community of car lovers and share your own experiences with unique automotive events or dBe sure to subscribe for more In Wheel Time Car Talk!The Lupe' Tortilla RestaurantsLupe Tortilla in Katy, Texas Gulf Coast Auto ShieldPaint protection, tint, and more!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---- ----- Want more In Wheel Time car talk any time? In Wheel Time is now available on Audacy! Just go to Audacy.com/InWheelTime where ever you are.----- -----Be sure to subscribe on your favorite podcast provider for the next episode of In Wheel Time Podcast and check out our live multiplatform broadcast every Saturday, 10a - 12noonCT simulcasting on Audacy, YouTube, Facebook, Twitter, Twitch and InWheelTime.com.In Wheel Time Podcast can be heard on you mobile device from providers such as:Apple Podcasts, Amazon Music Podcast, Spotify, SiriusXM Podcast, iHeartRadio podcast, TuneIn + Alexa, Podcast Addict, Castro, Castbox, YouTube Podcast and more on your mobile device.Follow InWheelTime.com for the latest updates!Twitter: https://twitter.com/InWheelTimeInstagram: https://www.instagram.com/inwheeltime/https://www.youtube.com/inwheeltimehttps://www.Facebook.com/InWheelTimeFor more information about In Wheel Time Car Talk, email us at info@inwheeltime.comTags: In Wheel Time, automotive car talk show, car talk, Live car talk show, In Wheel Time Car Talk

Join hosts Ike Goss and Stephen Beres on this week's episode of the Underpowered Hour as they are joined by Jenna and Liza! They dive into the 2025 Land Rover Defender updates, recount their adventurous trip to Hyper Fest, and share their newfound love for Power Wheels racing. From recapping Hyper Fest experiences to discussing the Defender's new features, this episode is packed with fun and insights. Don't forget to check out their cars and projects at theberescollection.com and Pangolin4x4!

Join hosts Ike Goss and Stephen Beres in this episode of The Underpowered Hour where they discuss the latest Land Rover news, including the return of the Freelander to the UK market through a partnership with Cherry Automotive. They also dive into Rivian's release of a special edition vehicle designed for desert terrain and the impressive financial performance of the Land Rover Defender, which has driven JLR to a 10-year profit high. Additionally, they touch upon various topics like vehicle subscription services, Land Rovers in a pangolin rescue documentary, and their friends' adventures at Hyper Fest. Don't miss this packed episode filled with updates and insights for Land Rover enthusiasts!https://www.instagram.com/p/DIRUk-GMW1z/?img_index=1&igsh=NTc4MTIwNjQ2YQ==https://apple.news/A47fdbRa5Q9Gg5sAhg2hvrghttps://www.autoexpress.co.uk/land-rover/366813/land-rover-defender-drives-jlr-profits-ten-year-highhttps://www.carsguide.com.au/car-news/a-land-rover-defender-for-half-the-price-electrified-off-road-suv-from-cherys-icar-spottedhttps://www.autocar.co.uk/car-news/new-cars/freelander-due-uk-return-electrified-4x4-jlr-design

An exceptional conversation with Paul Portraz, Founder of Helderberg. Helderburg was born from the passion of hobbies and interest of making a Land Rover Defender a modern daily driver and grew into a Bespoke (custom built) Program with clients throughout the World. We work with select individuals to design a one-of-a-kind Defender that takes over 3,000 hours to build.We have a team of 19 and each individual is a true craftsman that takes pride in their craft. We have no intention of scaling larger to sell more Defenders annually.  Our focus is keeping British heritage “Hand Built in England” alive and ensuring each individual Helderburg is a Unique Piece of Art that can be cherished, driven, and practical for several generations to come.  HelderBerg.com

Original air date: 3/28/2024With the sweltering Mississippi summer just around the corner it is of utmost importance that all vehicle owners across the state are on top of their air conditioning. But what can you do to ensure that is taken care of? Join Coach Charlie Melton as he breaks down all you need to know about your vehicle's air conditioning maintenance and how to ensure everything is in good running (and cool!) conditioning all summer long!Email the show: auto@mpbonline.orgRecalls: Check for Recalls: Vehicle, Car Seat, Tire, Equipment | NHTSANews: Consumer Reports Says Not To Buy These Popular Cars, Offering Alternatives You Should Buy InsteadAuto Casey: 2024 Land Rover Defender 110 S review Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Underpowered Hour, Steve Beres and Ike Goss cover an array of exciting topics. Ike's back from his African adventure filled with game viewers and Land Rover enthusiasts. They dive into the news, including King Charles's 2010 Land Rover Defender 90 that's up for auction, and explore the unique and posh details of the Royal Defender. They also discuss a new V8 Defender 130, the popular ITV show Vera's iconic Land Rover, and the mechanics of Land Rover subscription models. Plus, a special mention of game viewer conversions and stories of meeting fascinating people in Africa. Tune in for amusing anecdotes, mechanical insights, and all things Land Rover!https://stupiddope.com/2025/03/king-charles-iiis-2010-land-rover-defender-90-hits-the-market/https://kalingatv.com/business/land-rover-defender-130-v8-debuts-along-with-defender-130-outbound-edition/https://www.hexham-courant.co.uk/news/24972270.iconic-vera-land-rover-goes-display-revealing-surprising-secret/

In this week's episode of The Underpowered Hour, Stephen Beres is joined by guest host Joe from Lost Cause Ranch. They discuss Joe's adventures across the Midwest with his Land Rover Series vehicles, his experiences at various off-roading events, and the latest news regarding the Land Rover Defender. They also delve into the specifics of Joe's Freelanders, his work on a unique Range Rover camper conversion, and the completion of his impressive shop facility. This episode is packed with anecdotes, technical insights, and a touch of humor as Stephen and Joe share their passion for Land Rovers.

The U.S. CMO of the luxury car company discusses how integrating Jaguar Land Rover's brand alongside popular shows like Succession and The Gentlemen has helped deliver its message of quiet luxury. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Ilyse: [00:00:00] I'm Ilyse Liffreing Damian: And I'm Damian Fowler and welcome to this edition of the Current Podcast. Damian: This week, we're delighted to talk with Charlotte Blank, U.S. Chief Marketing Officer of Jaguar Land Rover North America. Ilyse: Charlotte is responsible for JLR's House of brands, which includes the Land Rover Defender and Discovery, the Range Rover, as well as the new line of all electric Jaguar cars. Damian: Before she joined JLI, before she joined JLR, Charlotte gave a TED Talk in 2019 called Lead Like a Scientist, where she examined the psychology of motivation and what it means to lead. Ilyse: Charlotte says she's obsessed with testing new ideas and challenging the status quo. So that's where we started.  Damian: So hi, Charlotte. Thank you for joining us. Charlotte: Thank you for having me. Damian: In 2019, you did a TED talk called lead like a scientist in which, you talked about the importance of testing new ideas and challenging the status quo. Now, is that something you put into practice in your current role as CMO at JLR Charlotte: I would like to think so and I think there's room to do even more. I describe myself as a marketer by way of psychology. I did that TED Talk in a previous role as Chief Behavioral Officer of an incentive and motivation company where I really got to be at the forefront of research in behavioral economics and studying what we know about human behavior and social science and how that plays into understanding and motivating people to take action, which essentially is at the core of marketing. So we have so much of an opportunity to act and lead like scientists when we wear our hat as a marketing leader.  Damian: And what can other marketers do to sort of take some of those lessons that you were expressing in that talk? You know, and how can they integrate that into their daily work? Charlotte: I think to lead like a scientist, first and foremost, means to test things, to run experiments, and by that I mean true randomized controlled experiments, hold out test controls with properly randomized groups. And really from an applied standpoint, I think [00:02:00] marketers have been leading the way here. I mean, A B tests are standard practice. We see them as common practice in digital advertising and website optimization - really, it's kind of part of the daily work of being an excellent digital marketer in particular is to constantly be A B testing. But I think where there's more of an interesting opportunity to grow is more hypothesis driven testing. So not just the: “Will I see more clicks if I move this important box from the bottom of the page to the top?” But more: “I have this insight about something that really differentiates the consumers I'm trying to reach and how can I craft my messaging to get at that core psychological insight and testing those?” That I think is sort of the next step and where we can really make a difference. Damian: Could you give us an example of how you, you're putting that into practice at JLR? Charlotte: Absolutely. So we are on an exciting journey at JLR as part of our modern luxury transformation. We're really elevating the brands and taking everything up market and really responding to the rise in [00:03:00] wealth and the consumers that we reach from a modern luxury perspective. And part of the strategy to bring that to life is ‘House of Brands'. So JLR really no longer goes to market with the Land Rover brand as the front facing brand, but it fades back to allow Range Rover Defender and Discovery each to thrive in their own right. So this is an exciting opportunity for marketers to really tease apart the difference, for example, between a Range Rover customer and a Defender client. And that's really where the psychological insights come into play. So we've been doing some really interesting research that finds these ‘core differentiating nuggets', we call them. Just off the top of my head, some interesting insights were: Range Rover Sport target is extremely psychologically rich. They thrive in busyness and sort of the chaos of daily life that many of us know. Some of us love, some of us don't love. The Range Rover sport person loves to be very busy and to have their hands in lots of different things and they're rather impulsive. They lack the ability to delay gratification, and they don't [00:04:00] like to be overly structured or routine.So they like to just kind of go for it and go for their dreams and not really overthink things because they can handle doing multiple things at once. So I think you'll see, for example, in the new Range Rover Sport Creative as part of our new Velocity Blue campaign starring Theo James. He kind of exhibits that in the commercial.You see him sort of exploring the property, racing the car around the grounds, and going for an action to what turns out to be simply playing fetch with his dog. But it's this kind of heroic, fast paced scene that really brings to life that sort of busyness and a bit of impulsivity.Ilyse: bit of impulse. Now, as far as that campaign and then like future campaigns, you've talked a lot about the importance of media mix modeling. I'm curious why this is important  and would you say it's easier now to lead like a scientist in a marketing world that is more data driven? Charlotte: We're very excited to kick off our MMM (Media Mix Modelling) project. I think two weeks from today we're starting our [00:05:00] really what we're calling our marketing mix project because I think this is finally our chance to put all of the pieces really together in a rigorous scientific data driven way so that we can get a little more sophisticated about understanding and right sizing the expectations for what advertising investment can do in the short term when it comes to sales and that I'm kind of recognizing that in the automotive industry and probably in most others that it's not only about the advertising, but it's about the media strategy being carefully executed in concert with getting all the other pieces, right. Is the pricing right? Are the incentives right? What are the competitors doing? How old is the product? There are all of these factors that come into play, and we can put them all into the model to help us make better decisions about where to place a dollar at any given time for any particular model, and it may or may not be in more media. It might be for new creative, or it might be on adjusting the price. It might differ depending on the product, so I think that's going to make us, as a collective [00:06:00] enterprise, a lot more intelligent and data driven. Ilyse: intelligent. On that note, are there different markets for different vehicles across JLR brands? Damian: the Charlotte: Of course. I mean, that's really part of the fun of differentiating the four brands is they really are different core audiences. And again, this comes back for me to psychology, that when we look at the surface level at the demographics and we simply ask questions like: How old are these people? Are they married? What is their average household income? They look relatively similar to each other and to competitive brands, but we take another level down, we start peeling the onion and we look at: Well, how do they spend their time? And then we look even deeper: But what really drives them? What motivates them? What stage of life are they in psychologically? That's where they start to feel really different.So that can come to life in the ‘where' and ‘how' we approach our media buys and the partnerships we explore. But it also, again, you know, creative is king. It comes into the messaging and how we craft a story that resonates with people. Damian: I just gotta say on that [00:07:00] note, I did love the Theo James spot. The Range Rover spot because it was filmed at Harewood House, which is very close to where I grew up in Yorkshire. So I think I'm in the market for one of those and the same color, too. Charlotte: I was thrilled to hear that when you share that with me in your beautiful English accent, because it is, it's a really special location that was carefully chosen, partly to bring about that English heritage, you know, that's something that is such a special gift and a unique, ~um,~ distinctive asset for the Range Rover brand is ~that~ that English heritage going back to the queen and the royal family. And I think we've ~kind of~ gone through phases about how much in the degree that we play that up. But the time feels right culturally to really ~kind of ~celebrate that and bring forth a bit of cheeky modern Britishness. to the Range Rover sport brand and truly there's no better character for that than Theo James. You know what he brought to life in the Gentleman hit series on Netflix. ~Um,~ Range Rover was heavily integrated in that show. So we already benefited from the show's popularity and Theo's popularity and have a bit of [00:08:00] equity built with him. So I think it's just perfect that we got him to sort of star in the campaign Ilyse: to sort of star in the character. Not to Charlotte: quite handsome. That's true. Ilyse: And it is all about like marketing a lifestyle just as much as a vehicle. Charlotte: 100%. That's, that couldn't be more true, especially for a luxury brand. Ilyse: brand. And we Damian: we hear a lot, ~um,~ now of the importance of marketing being relevant to culture and that's a very good example of how you're tying in. You know relevance to cultural moments, ~you know,~ especially premium content like you mentioned white lotus the gentleman. ~It's ~It's sort of all aligned in lots of Charlotte: I am a huge fan of branded entertainment. Where people spend their leisure time, where their captive audience in front of a big screen in the comfort of their own home, and where they binge watch their favorite shows, Netflix, HBO. We've seen some incredible return on investment when we integrate our vehicles and our brand experience in a highly curated way, against some of these popular shows. Succession comes to mind. ~You know,~ Succession really brought in [00:09:00] this. notion of quiet wealth and like the uber luxury in a way that's a little bit more understated and reductive. The clothing they wear with the million dollar sweaters that just look really simple. There's something about ~that~ that really resonates with the Range Rover brand and the design aesthetic that's not overtly flashy or gaudy, ~um,~ but is a little more reductive and minimalist in design and it's just the characters and succession really brought that to life. Damian: and minimalist in design, and it's just the characters and succession really brought that to me. What insights have you got there around marketing to that group, that younger demographic, ~uh,~ especially given the fact that you're ~kind of ~leading with data? Charlotte: I think it's really important. ~I mean,~ we have to remind ourselves as as much as we do pay attention to performance marketing, and we've built a world class sophisticated martech stack and a [00:10:00] really strong team of digital marketers who are highly attuned to those kind of purchase intense signals and closing demand, ~you know,~ focusing on that lower part of the funnel. But at the end of the day, especially in automotive, especially these luxury brands, it takes time to really build that love in people's hearts. And it, for many people starts early. I mean, some of the most interesting research I've seen, it's as if people are lying on a psychiatrist's couch, going back to their literal childhood memories: What does Range Rover mean to me in my heart? They're thinking about,~ you know,~ their father driving one, or the royal family, some early memories they had of it, or a show that they've seen, ~you know,~ brand and entertainment really comes to mind.~ Um,~ Defenders, ~um, ~sort of rocketing onto the scene in the recent James Bond movie with this really spectacular car chase is an example that, you know, is meant to appeal not only to people who are in market now or can afford one now, but potentially to, to the younger generations who might, ~you~ You know, put the theoretical poster up on the wall and dream of it in the future. So I think that's really important for us marketers. Ilyse: And that really,  ties into like. [00:11:00] Personalized journeys, especially if they look back at how they even came across the brand to begin with. When it comes to that as well, which channels are you testing as you like focus on like scale?  Charlotte: We're always testing new channels for scale. You know, a lot of our focus around building the upper funnel and growing our brands tremendously. Defender. We doubled sales in the U. S. last year. From, around 15, 000 a year to over 30 and did that very quickly with just a really concerted focus on building awareness, breaking through with really effective creative that drove breakthrough recall and brought a lot of new audiences, into awareness of the brand.And I think, the way to do that is to get some of the brilliant basics right. Which means really good, creative, really strong media plans that index heavily on scale-based channels like CTV. We did a lot of TV, we've been in podcasting, audio. When we [00:12:00] think of the 'see, think, do' framework, really focusing on the ‘see' to build new audiences and build that upper funnel. Damian: That's an incredible statistic you just shared about doubling sales last year of Defender, and that's through brand, sort of brand building. Charlotte: Indeed, as well as physical experiential activations, as well is a big part of our marketing mix. We host every year the Destination Defender Festival, which grows each year. We have an incredible cause marketing platform for Defender called the Defender Service Awards, which gives us a platform to showcase the capability and off road and durability of the car in context of these really emotional lifestyle stories. So we invite very local grassroots charities who need a vehicle that can take them to difficult places. We invite them to submit video applications for a chance to win a Defender, and then we invite consumers to vote. Last year we had over half a million votes in a very grassroots approach, and this year we're looking [00:13:00] already to surpass that. And that just gives us a wealth of content and opportunity to make a difference, and to really establish a platform that's authentic and organic for the brand. So I think those sort of higher touch, authentic, steps are important as a foundation, but then also just to really blast out building awareness through big traditional media has helped as well. Damian: That seems like that, that's sped up, maybe, is it? All of you got sped up.  Charlotte:  I mean, we truly last year we called it the year of ~Defender, Defender,~ Defender. No joke. It was ~kind~ of all systems go on defender. We were, it was really motivating and really exciting because we had such a clear vision of what we needed to do to differentiate and really break defender onto the scene. So it was just a galvanizing kind of experience to just go all in on this one brand. This year we've got to be able to, walk and chew gum at the same time. We're back to focusing on multiples. Ilyse: at those like cultural and like sporting events and having a big presence at some of those. How much is that really part of your strategy and which, I guess, which cultural events have you really found yourself being? Charlotte: Yeah. That's a very topical question for us. Experiential marketing, I think, gives us a way to really bring the brand to life in a way that transcends the product and makes people feel like they're part of a community. So a great example is Range Rover house, ~um,~ for Range Rover, that's now a global lifestyle platform. We now do Range Rover houses everywhere from. Damian: started Ilyse: But Charlotte: to Dubai, Cormier, you name it, but it started here in the U. S. in Monterey around, ~um,~ Damian: around Monterey. Charlotte: Pebble Beach around Monterey car week.  and we do it every year in that location at that event, as well as,  Salt Lake City at, Park City, and a few other locations. And basically, the idea is that we'll take over a private residence or building that [00:15:00] matches the design aesthetic of Range Rover and curate these exquisite, really luxury crafted experiences for our clients and prospects and partners. And we do that in partnership with other luxury brands to offer. For example, ~uh,~ rare spirit tastings, or a luxury facial, ~um,~ early access to a new fashion launch. ~Um,~ so we'll curate something different each time to keep it fresh. But the idea, it's been fun for the team to use as almost~ a,~ a filter or a thought exercise of, if Range Rover the brand were a house, What would it smell like? What would the furniture look like? What would you eat there? Who would be there? you can kind of stretch your imagination to bring the brand to life in a way that, transcends the product. And we'll have a special product edition each time. That's also a part of the strategy where we'll release a limited count of a special Range Rover. That's only 17 of them are made. And it Retails for 350, 000 and only those [00:16:00] who are in person have a chance to, have the first look. So that gives it sort of a press hook, ~um,~ and an extra kind of commercial reason to attend. But really the experience we hear more and more from our clients is that I feel like I'm part of a club, an exclusive society. ~You know,~ I'm a Range Rover person and that means that I get to do this and I get to meet and mingle with other life's leaders. We call them in the Range Rover community.  Damian: not every automaker can claim that they're able to kind of, like, create a club of like minded members. I know many would probably think that they can, but there's something special about JLR in that way. And I know we touched on this already, but one of those factors, I guess, that plays into the branding and the association is the British connection. You mentioned the ad, but could you say a little bit more about that and how that is Something that you use or not use, especially in the U. S. market, which is what you're in charge. Charlotte: [00:17:00] Yeah, such an interesting question for the U. S. market. ~Um,~ We have a couple of very current examples, I think, to this effect. One is that we have the blessing of having access to this curated collection of Her Majesty, Queen Elizabeth II, her cars, basically the classic Land Rover product that she either drove or was escorted in, throughout her regime. And we have a beautiful collection of 10 of those vehicles that have been painted. painstakingly perfectly restored, and we debuted them globally at Pebble Beach this year. So it was the very first time that an SUV was displayed on the Pebble Beach Concourse, which I was surprised by. That was a really unique moment. That was a really special thing. So we got a lot of press and breakthrough for that moment. And a lot of just fan activity. There are a lot of classic Land Rover Range Rover fans. So now we're taking those vehicles on tour and we'll have them at Rockefeller center with a very British themed experience. It's all about the Royal family. So we'll have sort [00:18:00] of a tour. British, ~you know,~ other partners there and sort of a British feel. ~Um,~ but when you see the cars, ~you know,~ there's even these little touches like a special spot for the corgis to sit or the special hook for the Queen's handbag. ~Um,~ so that is a moment that's really making us stop and appreciate the British heritage and celebrate that in a more public way than we had recently. but a funny story we were just catching up about earlier when I spoke about the Theo James commercial. It's called Velocity Blue is the campaign. We made some edits for a U. S. version of the TV spot, which will start airing  that essentially streamlined the story to be a little bit more simple, with a little more car shot, a little more action, which kind of captures a lot of, like, the U. S. feedback. When we have our creative debates and discussions internally, most of the creative origination happens at the global headquarters in the U. K., It rolls out to the major markets. We give our feedback. There's a process that's probably very similar at other global companies, and the script tends to go something like the English version is a bit [00:19:00] more abstract, has a little more storytelling, has a lot going on, and the U. S. wants to see Simple. Hit me with the logo. More car shots. Get to it. People are busy. There's a lot to break through and there's always  a cheeky debate about that. But, this time, they actually created a slightly different version for the U. S. Same spot, really, but with a key difference that, that simplified it and removed a scene in the middle that had, you know, an equestrian riding across the property you described. And we just got the test results back and they were fascinating to see. We worked with Kantar to do sort of the initial assessment of how both the UK and the US audiences resonate with each of these two options. And we found that indeed we were correct about the US that the simplified spot without the equestrian, outperforms the original version for U.S. audiences, but fascinatingly, in the U. K., the reverse is true. So that gave us such an interesting, and frankly, a positive outcome that was, gets us [00:20:00] away from any kind of creative disagreements and is much more about honoring these market specific differences. And just isn't that interesting, that people have different expectations of advertising or different understanding of, the content of this particular spot. So it's just an important reminder to global brands to keep the core insight true, but to make those tweaks to really optimize for each market. Damian: Yeah, absolutely. Yeah, great. I mean, keep the horse. I say keep the horse. Ilyse: I mean, I'm an American, right? And I think it's, I think the UK version is better, Charlotte:  Ifyou know just keep it simple. Yeah, but it's so interesting, those insights like that fascinating.  Charlotte: live for them. I mean, I think that's what marketing is all about is the consumer insight. Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned. Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. Damian: And remember,  Charlotte: especially in automotive, especially these luxury brands, it takes time to really ~ build that love in people's [00:21:00] hearts. And it, for many people starts early. Damian: I'm Damian. Ilyse: I'm Ilyse Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

We want to hear from you, Send us a TextJeeps have blazed trails around the world, but they haven't done it alone. In this episode, Neil, Scott, and Jeff explore how Jeep has influenced and been connected to other legendary off-road vehicles across the globe. From the Land Rover Defender to the Toyota Land Cruiser, we uncover the Jeep DNA woven into these icons and the ways they've shaped (or been shaped by) Jeep's legacy. Did Jeep inspire the world's greatest 4x4s, or did they evolve alongside it? How have different countries taken the Jeep Concept and made it their own? And what does this global off-road history tell us about Jeep's lasting impact? Buckle up as we hit the trail through history, exploring the vehicles that followed in Jeep's tire tracks! Join the conversation! Share your favorite Jeep-inspired rigs and tell us what you think about Jeep's worldwide influence. Support the showThanks for listening, give us a review and check us out on YouTube -SFJ4x4 and visit our website to grab some great gear or products for your Jeep, SFJ4x4.com. Don't forget, you can email Jeffc@sfj4x4.com for special content requests, blind react videos, suggestions, special guests, or general questions. Check out our Patreon patreon.com/ISpeakJeep

Land Cruiser is one of Toyota's – and, arguably, the world's – most haloed marques. In this episode, Jason and Derek discuss its origins and history from its jeep origins, to its enormous family tree, all the way up to the brand new 250-series models, the 2024 Toyota Land Cruiser and Lexus GX550. Jason and the Hagerty crew traveled to the rugged, mountainous outskirts of Salt Lake City (and the nearby Land Cruiser Heritage Museum) to film an ICONS episode on the illustrious off-roading Toyota. And in this episode, the carmudgeons dive into the origins of the Japanese jeep and its Attila-grade family tree of subsequent series: the 20-series Land Cruiser and then the, 40, 55, 60, 70, 80, 100, 200, 250, and 300, just to name a few!  The FJs, BJs, the Iron Pig, heavy duties, station wagons, Prados, the Lexus-badged models like the LX600 and GX550 (Motor 1's SUV of the year!). We'll even cover the Land Cruiser's competition along the way: the Jeep Wrangler, Compass, Cherokee, Grand Cherokee, and Wagoneer; the Land Rover Defender, Range Rover, Velar, Discovery and Evoque; even the Ford Bronco and International Scout.  In addition to the WWII Willys Jeep 4x4, we'll cover the origin of the “J” in BJ and FJ – an abbreviation for jeep, which itself many believe is a pseudo-acronym for GP or “general purpose,” but a fact-check says otherwise. Even the Land Cruiser name itself was a tweaked version of the Land Rover moniker to make Rando-kurūzā in Japan.   Jason also reviews both of the new 250-series Prado trucks: the 2024 Toyota Land Cruiser and 2024 Lexus GX550. We'll talk powertrain, styling, cargo and passenger capacity, comfort, handling, NVH, luxury, and more.  Now let's get to it! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Underpowered Hour, hosts Stephen Beres and Ike Goss discuss the latest OCTA reviews and the delay in the release of the electric Land Rover Defender due to engineering hurdles. They provide updates from their respective workshops, including a 1968 88 soft top project and the ongoing restoration of a 1950 coach-built wooden Land Rover 80 Inch. The episode also covers recent news about the Halewood plant's shift changes and a recall affecting the Defender's backup camera. Finally, they highlight Land Rovers featured in the reality show 'Traitors.' Tune in for an entertaining and informative discussion on all things Land Rover! Show Links: https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.youtube.com/watch%3Fv%3DHf_ftpRLAkg&ved=2ahUKEwj1s_G23I6LAxXpLkQIHcUcAMUQx-ULKAB6BAghEAE&usg=AOvVaw0ntrDXUJqGsNkDPVbcrv6g https://electrek.co/2025/01/22/land-rover-defender-ev-coming-but-not-soon-enough/ https://www.consumerreports.org/cars/car-recalls-defects/land-rover-jaguar-vehicles-recalled-to-fix-backup-cameras-a4925078772/ https://www.liverpoolecho.co.uk/news/liverpool-news/jaguar-land-rover-announces-big-30807523

This week the Unnamed Automotive Podcast ditches its unibody for a body on frame setup as our hosts tackle a pair of off-road oriented trucks. Benjamin tests out the 2024 Ford Ranger Raptor, a performance-oriented version of the midsize pickup that has dune bashing and baja racing on its ECU. Benjamin discusses where the new Ranger improves upon the old one, and whether this is the king of off-road performance mid-size trucks. Then Sami dons his Prada sunglasses and jumps into the 2025 Lexus GX 550, a rugged off-road luxury SUV thats based on the Toyota Land Cruiser, but boasts a bigger engine and fancier appointments. This Overtrail+ model sports more ground clearance, but Sami thinks that Lexus has a lot to prove against something as tested as the Land Rover Defender. Thanks for listening!

Dutch overlanders Tobias and Manon have traveled through Africa for the past two-and-a-half years in their Land Rover Defender 110. In this episode from the field, Tobias and Manon and host Ashley Giordano discuss how the couple began overlanding and answer questions from the podcast audience about bribes, the realities of traveling with a dog in Africa, and more.

In this YouTube Creators Hub podcast episode, Dusty Porter is joined by Nick and Mathilde from the popular YouTube channel Next Meridian Expedition. They discuss the inception and growth of their channel, which documents their world travels in their Land Rover Defender, Albatross. Topics include their initial challenges in video creation, the importance of storytelling, overcoming roadblocks, and their unique monetization strategies through YouTube ads, partnerships, and Patreon. They also share insights on balancing travel and content creation, the significance of community engagement, and their plans for the channel as they continue their global journey.

This week, all 3 members of our crew are in Las Vegas from CES recording from separate hotel rooms with terrible wifi. Nicole finished her stint with the Buick Envoy, Robbie had the Land Rover Defender 130 and Sam had the new Infiniti QX80. In the news Faraday Future is still not dead somehow and… Read More »Live From Las Vegas

In this special holiday short from Underpowered Hour, hosts Stephen Beres and Ike Goss discuss their holiday plans and the recent Land Rover Defender snorkel recall due to a 'dimensional tolerance mismatch.' They delve into the technical details of the issue, share personal experiences with the snorkel, and provide tips on how to fix it yourself. Plus, get a sneak peek into their personal holiday travels and how Ike is working through the holidays. Don't miss this informative and festive episode!

Welcome to the Overland Journal podcast with Scott Brady. Today's guest is Johan de Villiers, an experienced traveler and CEO who has adventured across over 50 countries, climbed four of the seven summits, and explored most of Southern Africa by overland vehicle. Johan shares invaluable insights linking his overlanding experiences to business perspectives. In this episode, we discuss his recently published book, 'Overlanding Through the Boardroom,' available on Amazon, which details his adventures and lessons from over 30 years in the IT world. Additional topics include investing, team-building while traveling, his Land Rover Defender, and more. Enjoy this conversation with Johan de Villiers, as it promises to be the first of many.