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Here's the deal — equity crowdfunding platforms such as WeFunder are taking over the entrepreneurial landscape. In 2020, the industry saw 105% growth, raising $214.9M in seed funding in exchange for equity from the crowd. And WeFunder was responsible for about a third of all money raised with $70.9M. Equity crowdfunding isn't going away. 2021 is on pace to shatter the industry records set in 2020. If you're not on the equity train yet, it's time you hopped on! Today's podcast episode is especially exciting because I'm talking with the creators of a seven-figure WeFunder campaign in Black Sands — a company that is breaking decades of marginalization in the entertainment industry through highlighting underserved voices. Any time a campaign pulls in a million bucks, there are major insights to be discovered. I extract them all while talking with some incredible founders, and I know that you're going to have a ton of fun and learn a lot! Enjoy the listen.   Resources and Tools Mentioned on the Show Learn more about Sal's Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. Black Sands Entertainment

If you haven't yet heard, equity crowdfunding is revolutionizing the entrepreneurial landscape. My goal with this podcast has always been education. And with platforms like WeFunder making a significant emergence into the equity crowdfunding space, I want to be sure to talk with the creators that are quite literally inventing the wheel. That's why in this episode I've sat down with the creators of Chisos, a company that is democratizing entrepreneurship through alternative early-stage financing for overlooked and under-represented entrepreneurs such as women- and minority-led businesses. I really enjoyed this conversation, and I expect you'll feel the same. I came away with tons of great insights into running an equity campaign that comes away with a big haul, and I'm excited to pass that knowledge off to you. Ready to learn more about WeFunder and what it can do for your startup dreams? Enjoy the episode! Resources and Tools Mentioned on the Show Learn more about Sal's Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. Chisos

When it comes to raising funds to jumpstart your business, any sum of cash is helpful. Think about what you could do with 10k, or 20k, or 50k. Then, imagine if you could raise a million dollars. On a platform like Kickstarter, when applying the right strategies, this is certainly within reach. Today, I'm having a conversation with the creator of the Top Shelf Camera Bag -- a project that pulled in $1,065,605 from more than 3,600 backers. I gotta say -- this episode is absolutely killer. It was such a lively and insightful exchange, and I'm excited to be able to share some of these strategies with you. What's holding you back from a seven-figure campaign? You might just be surprised that there's a lot less in your way than you think. Have a good listen! Resources and Tools Mentioned on the Show Learn more about Sal's Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. The Top Shelf Camera Bag

When it comes to launching a Kickstarter campaign, the process starts long before you hit the 'Go Live' button. What I'm talking about here is pre-launch. This usually starts several months ahead of your campaign, allowing you to build a crowd that is eager and primed to back your product the minute that you launch. Pre-launch is one of the most important elements of any campaign. And today, I'm sitting down with a creator who reached their funding goal in just 30 minutes. The project is called Owlbear Plush -- a stuffed animal that comes with digital integrations. It's a super unique product, and I think you're going to find the conversation to be extremely insightful. You'll come away with strategies that you can apply to your own campaign, learning how to attract over 7,000 backers for a $385k+ raise. Enjoy! Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. Owlbear Plush

When it comes to running a crowdfunding campaign, there's a lot to get excited about. From prototyping to marketing to communicating with backers, many creators love the process of launching a product. And then... there's order fulfillment. From my experience, entrepreneurs tend to find this process tedious, overwhelming, and confusing. Enter: Fulfillrite. Fulfillrite has been a close partner with CrowdCrux for a while now, largely because their services are so robust: it just makes creators' lives easier. In this episode, I'm sitting down for a lively rapid-fire Q&A with a fulfillment expert. Because at the end of the day, your campaign isn't actually successful until you've packed and shipped out those orders to all of your dedicated backers. Hope you enjoy! Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.  

Feeling sleepy? I know just what you need -- caffeine! On today's episode, I'm talking with the creator of Orb One: Stovetop Coffeemaker -- a project that raised $386,627 from more than 2,500 backers on Kickstarter! Talk about an awesome launch. This conversation was really exciting for me, and I suspect you'll have the same takeaway. You're going to discover some killer insider secrets about product design, which of course is the foundation of any crowdfunding project. So grab a cup of coffee and turn up the speakers. This is an episode that you won't wanna miss!   Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. Orb One

On this podcast, we talk a lot about what makes Kickstarter and Indiegogo campaigns successful. I believe a huge part of this is introducing you to new, innovative techniques and tools that can set you apart from the pack. Today I've brought on the CEO of Kickfurther, an extremely promising platform that not too many people know about yet. Kickfurther empowers creators to finance their minimum order quantities for e-commerce. It's basically crowdfunding for inventory. The crowd finances the purchase order, and you pay them back as the inventory sells. Pretty cool, right? I think you're really going to enjoy today's conversation. I'm excited to share this new tool with you all! I know that I'm pumped about it. Enjoy. Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. Kickfurther  

On today's podcast, you're discovering the secrets to gathering more than 3,000 backers and $700,000+ worth of funding for a Kickstarter project. I'm talking with the creators of One Clock, a minimalist analog timepiece with waking music based on science, composed by Grammy-winning artists and designed for a disconnected bedroom. This was an absolute whopper of a campaign. It's not easy to raise three-quarters of a million dollars for any product -- so you're not going to want to miss these insights! You'll hear directly from the creators about their strategy, mindset, and execution behind their campaign. All you have to do is open your ears and your mind to discover some amazing tactics, no matter your entrepreneurial goals! Hope you enjoy the listen. Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. One Clock

My entire mission behind this podcast is to give you access to expert trade secrets in the crowdfunding industry from success stories to turn-key insights. Today, I'm asking some hard-hitting questions to the folks over at Kickbooster who are introducing some new tools designed to take your crowdfunding campaign to the ecommerce space. It can be tough to sift through all the tools out there to find what will actually benefit the growth of your business. That's why I'm committed to only showcasing the real deal. I think you'll come away with a really great resource to help your crowdfunding campaign and beyond. Hope you enjoy! Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. Kickbooster

Today, we’re talking with a mentor from Score, a platform that connects small business owners with the coaching they need to achieve their dreams.  Our guest today has had some wild successes in the business world, and I found her insights to be extremely valuable.  And I’ve got a feeling that you will, too.  You’ll come away with some incredible knowledge about raising money for your own small business with venture capital, along with some resources for how Score can help you get there.  It’s always exciting to hear from someone who has achieved so much in the startup world and gain a new perspective about how you can go about growing your business from scratch.  Hope you enjoy it!  Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.

Everything from training to fueling has predominantly been researched on men and written about by men. Women’s hormonal variations tend to skew research data so those results are often thrown out. As a professional triathlete, Dr. Stacy Sims recognized that she was poorly served by the same recommendations that male athletes were getting. So she set out to change that through her work.  She has written a book called ROAR: How to Match Your Food and Fitness to Your Female Physiology for Optimum Performance, Great Health, and a Strong, Lean Body For Life where she breaks down her message that “women are not small men”. Women can learn to cater their training, nutrition, and hydration when they understand the changes they go though in their cycles. You can get an introduction to her work to the now famous TED Talk titled "Women are Not Small Men". In our conversation today, we talk about: Nutrition recommendations throughout a menstrual cycle and different phases of life RED-S syndrome with strategies for prevention and treatment Changes that women undergo during peri and post menopause Common differences between men and women in training and nutrition The future of exercise physiology research Links & Resources from the Show: Learn about courses and coaching resources from Dr. Stacy Sims Follow her on Instagram and Facebook WILD.AI coaching platform High Performance Sport New Zealand organization Kathryn Ackerman at Boston Children's Hospital Thank you to XOSKIN for sponsoring this episode, who’s offering 20% off with code ‘SR’ at checkout! I was introduced to this company a few months ago and have been impressed with the quality of the shorts, socks, and shirt that I’ve been wearing. They’re soon launching a men’s base liner and women’s lightweight shorts. To be the first to know when the new items are launched, follow them on social media at @xoskinusa. XOSKIN is the only seamless athletic apparel brand in the United States, using 3-dimensional knit structures and their patented materials (PTFE and Copper) to create apparel with superior wicking and drying capabilities that work in all kinds of environments and conditions. Their apparel has been used in some of the most challenging races in the world, from Death Valley in the middle of summer, to the sub-zero temperatures of the Arctic.  XOSKIN’s material feels great against the skin and the fit is so comfortable you’ll forget you’re even wearing it.  Their patented materials are your best defense against chafing, blisters, hot spots and odor.  Unlike most technology in athletic apparel which is gone after a few washes, XOSKIN’s RapiDriCopper™ technology is molecularly boned to the fiber and won’t wash out. Be sure to check out XOSKIN to see all of their shirts, tights, socks, compression sleeves, and more. Their clothes are made for both men and women so you’re sure to find something that suits your needs. Use code SR (not case sensitive) to get 20% off your order!

The word is officially out: Kickstarter is the best place to get funding for your Kickstarter comic.    Today I'm sitting down with some incredible creators from Top Cow Productions, who have hit it big with their legendary graphic novel saga: Witchblade.   Their latest campaign -- Witchblade Hardcover Vol. 2-- raised $104,421 from 1,281 dedicated backers with Kickstarter.    On the episode, we're talking to the LA-based Top Cow team who has launched a whopping nine  Kickstarter campaigns. Talk about consistent and proven success!    You'll come away with some absolutely critical insights into launching your own Kickstarter comic, as well as get some advice about running campaigns on a more general level.    Hope you enjoy the listen!    Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. Witchblade Hardcover Vol. 2  

The tabletop games category on Kickstarter is thriving in 2021. However, I think there's a lack of conversation in the industry around the topic. There is a potential for big dollars to be raised -- and you can get in on the action! Back in the day, it was nearly impossible to launch your own tabletop game. But since the inception of crowdfunding platforms like Kickstarter, the industry as a whole has been completely revolutionized! Today we're sitting down with another expert crowdfunding blogger and podcaster who gives some incredible insights about capitalizing on this opportunity! Creative types, this episode is for you. Hope you enjoy it, my friends! Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. Board Game Binge Podcast

Today we're switching up the theme of the podcast a little bit -- turning to failure as opposed to success. Why? Because through failure, we learn as entrepreneurs. We also are able to avoid pitfalls that might jeopardize the success of our campaigns. Today I'm talking with the founder of PopTime: A Refreshingly Versatile Smartwatch that fell short of his $50,000 funding goal on Indiegogo. We have a super candid conversation about what went wrong and how you can correct his mistakes with your own campaign. Because at the end of the day, every successful entrepreneur fails from time to time. It's about how you bounce back. Hope you enjoy! Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. PopTime: A Refreshingly Versatile Smartwatch

Have you ever thought that you were on 'Mute' during a virtual conference call, only to discover that you were in fact not? Or the other way around? Throughout the course of the pandemic, it's happened to most of us -- which can lead to embarrassing results. Today, we're talking with the creators of MuteMe, The Illuminated Mute Button that solves this new recurring problem that we all face. The entrepreneur behind this project has some incredible company values, sharing with you awesome tips for what you can aspire to for your own startup. We also dive into how he went about assembling a driven, successful team that made the campaign wildly successful in raising over $150,000 from almost 3,000 backers! Hope you enjoy! Resources and Tools Mentioned on the Show Learn more about Sal’s Mastermind Community Audit a Crowdfunding Class for Free Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight. MuteMe - The Illuminated Mute Button

In This Episode…This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more!Time Stamps● [01:10] Are you a coffee or tea drinker? ● [01:58] Can you give us a brief description of the different types of AI? ● [06:51] Was machine learning before AI? ● [10:09] What do you think is more beneficial for PR pros? ● [14:42] What are some ways AI can help PR pros?● [16:33] Were chatbots the beginning of PR pros understanding how to implement them?● [18:54] How do you see AI being implemented in PR and marketing?● [20:36] How can AI help with influencer marketing? ● [22:32] What is data bias?● [24:58] Do you think the next generation of PR pros will need to be data scientists, too?● [27:00] Should universities add AI to their curriculums?● [29:18] If you could create a personality for an AI what would it be?● [30:25] Final thoughts? People and Companies, We Mentioned in the Show● Learn more about Martin Waxman Communications ● Martin Waxman was our guest today.Episode Length: 31:44Thanks so much for tuning in. Join us again next week for another episode!Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode…Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.Time Stamps● [01:06] Are you a Coffee or tea drinker? ● [01:57] Tell our listeners a little about CommCore? ● [02:35] Did you help manage the Tylenol crisis? ● [04:32] What are the biggest pain points for PR pros in 2020? ● [06:24] Have you seen the message pivoting from selling a product to community building?● [08:35] Do you think PR pros are getting reacquainted with their crisis plan?● [12:16] How does someone start to write a crisis plan?● [14:19] Is there some type of quick way to create a crisis plan in a crisis?● [16:12] Do you think have templates for the major social media platforms good for a crisis plan?● [17:47] Should you have multiple templates for the same crisis?● [18:30] Is live streaming and podcasting going to be part of the crisis plan?● [20:44] Live streaming becoming a bigger part of the PR messaging plan.● [21:30] How has 2020 brought crisis comm to the forefront?● [23:54] Do you think media training will now include live streaming?● [25:36] What are some common mistakes people make when talking to the media?● [29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence?● [30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches? ● [33:21] Final thoughts?People and Companies, We Mentioned in the Show● Learn more about CommCore● Andy Gilman was our guest today.Episode Length: 34:52Thanks so much for tuning in. Join us again next week for another episode!Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode…This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!Time Stamps● [01:03] Are you a coffee or tea drinker? ● [01:35] What excites you about PR and Marketing? ● [03:08] Can you tell us a little bit about the current company you work for? ● [05:12] How do you message telematics to your customers? ● [07:02] How to you use a buzzword like smart cities for cities to utilize telematics?● [08:41] What are your key KPIs?● [10:38] Is analytics getting smarter or more difficult to analyze?● [11:48] Do you think you’ll add a podcast to the content mix in 2020?● [12:39] What are the key pain points for PR and marketing pro to reach their goals in 2020?● [13:56] What is one thing you wish you knew before starting your PR career?● [14:30] Do you think PR and marketing will become one?● [15:09] If you could create a marketing tool, what would you create?● [16:30] Final thoughts?People and Companies, We Mentioned in the Show● Learn more about Geotab● Kelly Hall was our guest today.Episode Length: 17:31Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode…This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more! Time Stamps● [01:09] Are you a coffee or tea drinker? ● [02:05] Why did you decide to run for office? ● [06:51] Can you give us a brief over about your responsibilities? ● [08:38] What is the process of writing a crisis plan? ● [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?● [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?● [13:32] Do you write your press releases before a crisis?● [14:41] Do you use different mediums to get the message out for different generations?● [16:23] Do you factor in the different social media templates for the crisis plan?● [18:50] Do you use different spokespersons or influencers to reach different generations?● [21:38] How has live streaming playing a part in the overall crisis strategy?● [23:42] Do you think businesses should be using LinkedIn live more?● [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?● [33:19] Do you think podcasting will be the new “fireside chats?”● [34:50] What other forms of digital communication have you found effective getting your message across?● [37:19] How do you combat misinformation?● [40:22] How do you handle criticism, and how do you go about implementing those changes?● [42:14] Do you have advice for other elected officials on creating a crisis plan?● [43:51] Final thoughts?People and Companies, We Mentioned in the Show● Learn more about PR & Politics● Chad Mcleod was our guest today.Episode Length: 45:08Thanks so much for tuning in. Join us again next week for another episode!Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode…Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you!Time Stamps● [01:09] Q1: Coffee or Tea Drinker? ● [02:00] Q2: What excites you about tech? ● [03:50] Q3: Can you explain a little about Plannuh? ● [05:08] Q4: Are you implementing AI or machine learning?● [06:11] Q5: It seems like AI is being used more and more in marketing?● [08:23] Q6: You think team cohesion can be the problem?● [09:26] Q7: Were do you think PR/marketing is headed for the future?● [10:35] Q8: What do you think the key to relationships are in PR?● [11:44] Q9: Personalization in a message?● [12:55] Q10: What do you think is the biggest hurdles for CMOs?● [14:30] Q11: It seems like CMO and marketers are always the first to go in a bad economy?● [15:13] Q12: What are the key kpis CMOs should be focusing on?● [17:26] Q13: Do you think voice search overtake traditional search?● [19:36] Q14: Do you think marketers should use some resources for voice search?● [20:48] Q15: What other tools would you like to develop or see other people develop?● [22:25] Q16: How do you think marketers are going to have to change or adapt to new data privacy laws?● [25:02] Q17: What do you think is some of the biggest issues facing marketers today and in the future?● [25:53] Q18: Do you think marketers are going to have use more tools to get the right measurements?● [27:16] Q19: Do you think the messaging is going to become more holistic and personalized? ● [28:48] Q20: What advice do you have for future marketers and CMOs? ● [31:01] Q21: Final ThoughtsPeople and Companies, We Mentioned in the Show● Learn more about Peter Mahoney● Plannuh was our guest today.Episode Length: 32:30Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us!● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode…PR 360 wishes everyone a safe and healthy week in these emerging pandemic times. This week we talk with BizHack’s founder Dan Grech. We talk about the sudden change we’ve all faced in the business world. Find out ways to jump start your marketing/PR today and, how to pivot. Plus, why it’s important to advertise now!Time Stamps● [00:49] Are you a coffee or tea drinker? ● [01:16] Tell us a little about BizHack? ● [03:57] Can you tell our listeners what you’ve learned about digital marketing and PR? ● [04:56] What advice can you give businesses about digital marketing? ● [06:07] What was your appeal to start two startups?● [07:21] Do you think PR pros should rewrite their crisis plan?● [10:51] How should PR pros use internal communication for those employees that want to work from home?● [12:31] How should companies like Slack tweak their messaging?● [18:04] How do you think storytelling will evolve for PR pros in 2020?● [19:29] Do you think podcasting will help elevate digital content in 2020?● [20:45] What are some blind spots that businesses do or don’t see in 2020?● [21:45] What should PR pros focus on when it comes to their strategy in 2020?● [24:30] How should universities adapt their curriculum to better serve PR pros?● [26:04] Do you think schools should still teach the traditional aspects of PR?● [26:58] What would be your ideal marketing dream team? ● [27:33] Final ThoughtsPeople and Companies, We Mentioned in the Show● Learn more about BizHack● Dan Grech was our guest today.Episode Length: 27:25Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe to Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode…This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging!Time Stamps● [01:05] Q1: Coffee or Tea Drinker? ● [01:43] Q2: What made you work as a PR Practitioner in the tech industry? ● [04:00] Q3: Can you give us some insights working in the tech industry as a PR Practitioner? ● [05:44] Q4: You’re always selling the idea to a person? ● [05:56] Q5: What excites about PR/digital marketing in 2020? ● [06:50] Q6: Where do you think SEM and ecommerce is going in 2020?● [08:00] Q7: More personalized messaging?● [08:15] Q8: Can you explain what alefedge is all about?● [10:55] Q9: Any new marketing/PR strategies you are trying to reach people?● [12:46] Q10: What content have you seen that works best for the audiences you are trying to reach?● [13:45] Q11: Does social media fit within your marketing/PR strategy?● [15:07] Q12: Are you utilizing videos and live streaming on LinkedIn● [15:53] Q13: Are you using or testing any new content?● [17:20] Q14: How does your technology protect user data?● [19:52] Q15: What advice do you have for people that want to work in the PR tech industry? ● [20:50] Q16: Final ThoughtsPeople and Companies, We Mentioned in the Show● Learn more about alefedge.● David Span was our guest today.Episode Length: 22:57Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us!● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode… Science, tech, and startups. They're within the most exciting tech sectors today. And Barry Matsumori CEO of BridgeComm, loves it! This week on PR 360 we talk with Barry about startup life, the value proposition that led to Qualcomm being dominant, taking risks and following with passion. It’s a great episode for anyone that needs some inspiration.Time Stamps● [01:26] Q1: Are you a coffee or tea drinker? ● [01:55] Q2: What is a typical day for you? ● [02:49] Q3: What led you to the roles how did it shape you? ● [03:44] Q4: What led you to land in the science and space field? ● [05:56] Q5: What insight can you give our listeners about startups?● [08:00] Q6: What are some of the risks working at a startup?● [10:27] Q7: What are some of the benefits at working at a startup?● [11:30] Q8: What is appealing to you for working at a startup?● [11:50] Q9: What marketing strategies made Qualcomm a dominant company in the mobile industry?● [12:45] Q10: What were the key value propositions for Qualcomm?● [14:14] Q11: How did your time at Qualcomm help you with SpaceX and Virgin Space?● [15:10] Q12: Explain to us what Bridgecomm and the tech?● [16:25] Q13: How does the tech of Bridgecomm help the telecom industry?● [17:58] Q14: Will Bridgecomm tech be a competitor for 5G or enhance it?● [18:57] Q15: Does that mean no more drop signals?● [19:22] Q16: What are you excited about in the tech and space field?● [20:47] Q17: Do you have any advice for people wanting to get into the startup, space, science, or tech fields?● [22:00] Q18: Final Thoughts? People and Companies, We Mentioned in the Show● Learn more about BridgeComm, Inc.● Barry Matisumor was our guest today.Episode Length: 23:35Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Are you a property manager who loves or hates creating systems by leveraging technology? Do you enjoy or dislike doing inspections, dealing with tenant issues, and handling renewals? Have you considered putting processes and people in place to automate your business? Today, I am talking to Paul Kankowski, a real estate investor with more than 200 doors. Paul increased systems to build a better property management business. He describes how he created computer-based processes for his employees to do everything his way, the same way, the right way. You’ll Learn... [03:10] One-man Show: Learn how to get the job done right and then do what you want. [04:41] Paul prefers to create processes and systems to solve problems. [05:29] No Secret Sauce: NARPM speaker/expert on automated processes/systems.  [07:29] Paradise is Possible: People make more money, if they have good systems. [08:39] Fines: Do I charge? Do I not charge? Decision made by process, not employee.  [09:25] Everything that doesn't have a process, Paul deals with until he creates one. [10:52] Manuals and How To Videos: From simple checklists to 195+ steps to follow.  [13:37] First Process: Tackle the one that's losing you the most money. [16:40] Make or Break and Placing Blame: Mistakes are made by processes or people.  [25:40] People as Process: Property management will never be completely automated. [29:30] Retention vs. Growth: Give good customer service and don't let doors leave.  [36:20] Stay in Your Space: Identify what energizes or drains you, then offload them.  Tweetables Mistakes are made when processes are broken or employees skip steps. Be involved in your systems. Know how they're running for your business to run right. Processes are not a secret sauce that everyone has to have a different one.  Why people like systems: They make more money, if they have a good system. Resources PM Systems Conference (Aug. 10-13, 2020, in Las Vegas) AppFolio Asana Process Street Podio Wolfgang Croskey Mark Cunningham Landlord Source Property Meld DGS 80: Automating Your Business with Process Street with Vinay Patankar  DGS 76: Outsourcing Rules for Small, Medium and Large Companies with Todd Breen of VirtuallyinCredible DGS 69: HireSmart Virtual Assistants with Anne Lackey DoorGrowClub Facebook Group DoorGrow on YouTube DoorGrowLive DoorGrow Website Score Quiz DoorGrow Cold Leads Calculator Transcript Jason: Welcome, DoorGrow Hackers, to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you’re crazy for doing it, you think they’re crazy for not because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I’m your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let’s get into the show. Today I am hanging out with Paul Kankowski. Welcome to the show, Paul. I'm excited to have you on. I told you in the green room that I was really excited to have you because this is a topic I think everybody would be interested in. Everybody loves this idea of creating systems in the property management business, figuring out how to leverage technology. Before we get into this topic, qualify yourself. Tell everybody about you. You’ve done some really cool things in the property management space connected to this. Introduce yourself. Pau: Hi, my name is Paul Kankowski. I'm out here in Temecula, California, this is Southern California. I have over 200 doors right now. We're not huge, but we have increased our systems in order to make ourselves better. I actually started in education. I was a school principal and a math teacher for 18 years, and I was a real estate investor. I've been a real estate investor for over 20 years. I bought a lot of properties and when the crash happened, I became a flipper. I bought a lot of rental properties and people were doing a really crappy job in my area. Now I actually know a lot of property managers in my area, but back then I didn't. At the time, I just didn't have anyone that could do the job right, so I started taking some NARPM classes and I started using that to manage my own properties. I only cared about managing my own properties and family for the first two or three years, and then I went into that to turn it into a business. Since I've turned into a business, now, I don't want to manage everyday things. I don't want to be doing inspections. I don't want to be doing all the stuff that you have to do as a one-person show. We have eight employees and I've created processes and systems so that they do everything that is done by computer and everything in the same way, I can work on higher-level things, more networking, and doing stuff that is more enjoyable in the industry. Jason: More enjoyable for you, right? Because some entrepreneurs hate that stuff. Paul: Yes. More enjoyable, in the sense, that I don't like doing inspections. I don't do them anymore. I don't like dealing with some tenant issues. I don't like dealing with renewals, but I like everything being done my way. I like it being done well. I like it to be done the same type every way. Before (as you know) I have to get my hands on everything to make sure things are being done, so we are giving the best customer service. Now, we have systems in place, so I know that things are being done the way we state it and ought to just hope that my employees are doing it the right way. Jason: Right. What's cool about Paul, for those watching, is Paul's built this business around himself and what he wants to spend his time doing, versus what most business owners think they should or have to do. You get to do things you enjoy doing on a daily basis, which really is different for every single entrepreneur. Paul: Yeah, it's great. I like doing the processes and systems are working on them, but I can't. I was a math teacher for 12 years, so systems and stuff are like math problems. If you have a problem, how are you going to solve it and how do you solve them the same way each time? It also (I think) a great way for people to hire people that can do it for them, to get it done right, but you have to be involved in your systems. I don't care if you don't like the math portion of it. It's just very important that you know how they're running so that your business will run right. Jason: Right. You can't just stick your head in the sand and throw it at somebody and expect that it's going to be done well. Paul: I agree. Jason: Let's take a step back. Everybody listening to this, I want to point this out, too. You’ve run some conferences related to automation and technology. You've got some things going related to that, you didn't mention that. You're an expert at this. You’ve spoken at NARPM, the Broker-Owner, I think, related to this, or the national conference or something like that. Paul: I spoke at the national conference in San Diego. It was something similar to this. I have had four conferences on systems and I have a systems conference. My next one's in August, that will be our 5th one. This has been really good. It's a small conference, they only allow 50 property managers to go do it. It's a workshop, not a conference, I always like to say, because it's not a bunch of speakers speaking. It's a lot of time you getting down and dirty, actually doing the processes, having fun with property managers, and really getting in conversations. “How is your move out? What's your move out different?” Sitting there and discussing with other people what they're doing and then creating the process on people that have already paved the path to do good process. I find that when you sit there and you work with five or six other people, you learn where your inefficiencies are, what's great about someone else's processes that you can copy. Processes are not this secret sauce that everyone has to have a different one. You can take a good process and you can adapt it to your business. That's what our workshops are about. It's a really great time. They usually sell out in about three to four weeks. I usually have a long waiting list afterward, just because we do keep it small. I don't want to get so big where people can't actually sit and have a conversation with each other. Jason: I like the idea. Let's talk about your business. Let's paint a picture of what's possible or what you see other business owners do that had been in these conferences, some of the people that are plugged in, they've got technology, they're leveraging it. I want to paint a picture of paradise or a possibility for those that are listening because I think a lot of people listening are going, “It sounds so complicated. It's probably not possible. I'm sure what I'm doing is nearly just as good.” What are you noticing in your own business? Maybe in terms of margins, systemization, and staff? Paul: This is the biggest thing and this is why people like systems. You'll make more money if you have a good system. I'll look at HOA. HOA was an issue a year ago. We tackled; we were not doing as good of a job. We were handling every HOA issue as its own individual thing. We weren't getting emails to owners. We were dealing with the HOAs, but we weren't letting the owners know, “Hey, we're dealing with it every week.” I lost a big owner because they thought we weren't dealing with the HOA issue, even though we were, but I lost it because of perception. The perception was they were getting email weekly, so we create a process where the owners get updated every week on the condition of the HOA when the things are going to be resolved. The other things that would make more money, first off, we have owners that are happy. Second, the fines that we’re giving to tenants, they were happening 100% of the time. When it’s not in a set process, a lot of times I'm like, “I'm not going to charge that because it wasn't that big a deal. He left the trash can out.” Well no, it is a big deal and it's a $25 charge. You're going to get a charge no matter what now because it's in the steps. The employee who's doing it doesn't have to make that decision, “Do I charge? Do I not charge? Is this one of those things?” That's a step that might have been missed. We've noticed our revenue—when we have processes—doing really well, it goes up dramatically. I would say HOA fines, we might have a couple of $100 in HOA fines the year before and now, it's thousands of dollars. That's a huge difference because we were not being consistent on the fine. That's a huge thing about the process. The other thing is everything that doesn't have a process, I have to deal with. Here's one that we have not created yet, owners leaving us, and we have to exit them. That’s the next process we’re making in the next two months. Right now, when an owner leaves, I have to do all the work because I don't have a process. I'm afraid that my employees might do it their way. They might make a mistake. They might not take them out of the property mill. I'm going to be paying $2 a month for that door that’s not even active because it's not been deactivated or up fully own and that it's $1.50 a month. All these little things that you think, “It's only $2, only $1.50.” You have 20 doors that you're being charged $2 a month, that’s $40. Over a year, you're looking at $480. You have to have good processes so you don't skip minor steps. You say, “Well, I don’t skip.” If it's not written down, you make mistakes. You might not make mistakes but your employees are going to. They're not bleeding the business day-to-day that they're not going to sleep thinking about the business like you are as the property owner. If you write it down and you have every detail there, not only you're going to make more money, you're also not going to lose money from having money just shot through. Jason: Okay. You were just talking about a process that you haven't yet created, that you're working on right now. When you get into this process of creating a new process, how involved are these? Are these like insane, and they have lots of different steps? You're thinking of every nuance and every detail or are a lot of your processes simple? Paul: When I started, they were really simple. When I started, I was Asana, it was a checklist. It was a checklist and everything was the same and it was fine. It was better than nothing, but it wasn't good. Now, my utilities processes are 195 steps. Jason: Your utilities process. Paul: Are 195 steps. When someone does utility, it's about eight steps for them to finish it because one of the things is every utility is listed and so you put SDG&E, or you put Edison, a different step is going to come up for every single utility. It asks you questions and then Neil, my person has to go through 195 steps, they go through nine steps. They go through SDG&E, then it tells them the phone number to call, who they have to talk to. Sometimes, one of our processes for a little water company we deal with it says, “Talk to Susan,” because Susan's the one in the office that they have to talk to in order to pay this bill because this is [...] water district, and they're just kind of backward, I believe that's the one. It says every detail. There are videos there. If I get a new person on, they can watch a video and the video shows them step-by-step how we do, how we put the invoice in AppFolio, how we do everything. It's a training tool for my new employees. I just had a new employee last week. The first thing we tell them is, “You need to go through Process Street. You need to watch these processes and you need to go through this 20 times,” and then I want you to try it, without me even instructing you and see if you know how to do the process. I'm going to watch you do it. If you know how to do it, then I created a good process. If you watch these videos and go through it 20 times and you still don't have a clue how to do your job, then my process isn't good enough at this stage I'm at right now. You can be as small as just wanting a checklist and having people skip steps, which is fine, but there's more chance for mistakes to being so detailed that it's a training manual for every person that comes on. Jason: I love it. For those listening, you're currently using Process Street. We had Process Street founder, CEO on the show before. It was a great episode. Make sure you go back and listen to that episode where we're talking about Process Street. We use it internally here at DoorGrow. I think it's a great software. Now, if somebody is looking to get started with this, or they're showing up at your conference for the first time, they're one of these 50 people, they've got the deer in the headlights, eyeballs going on, and they're like looking around, they're feeling really inseminated, what is the first process that usually people should tackle? Paul: The one that's losing you the most money. The one that's a hemorrhage point. It’s usually either moving, leasing, those are usually two of the big ones, move out. It's funny, right now, we've changed our compass around a little bit. I'm doing a pre-session on the first day, so we're doing it for four hours, where I'm going to work with a small group (10 people), and we're going to break down your process and build it together for the first four hours. You're right, I have people at all stages of my conference now, I have people that have been to every single one of mine. This August, it will be their 5th time going and I have people that's their first time going. We want to give the difference between those that are first-timers and those that have been to four of them. When I started this systems conference two years ago, it was two years ago last September, I started it because I thought my processes sucked. I hired a speaker to come and speak to us, and he was pretty expensive. This is how this conference has started. I put on Facebook, “Anybody wants to share on the speaker cost, we’ll just meet in Vegas.” We had 10-12 companies there and it just started because 12 of us got together, we split the cost of the speaker, and we went together and hung out. We had such a great time, we found that it was so great just talking with other property managers, that we kind of tweaked it a little bit, and then we’re like, “Okay, we are kind of the speakers because we are in the industry. We know what each other needs.” Now it's all about helping each other. If you go to this, you're going to the four hours (in the beginning where you're going to get that), and then just go and sit with other property managers, see what they're doing, write little notes, and get your checklist. Start as basic as you can. I have one guy that will only use Google. Everything is Google sheets, but he has his steps written down and it works for him. Other people are Asana, other people Process Street. Other people like Wolfgang Croskey, have Podio everything automated. All his emails are sent automatically. Everybody that goes, they're using different software, they're using different things, but their whole goal is to help each other and to make it so that your process will be good. Jason: Yeah. I would imagine one of the best things about being there, talking with other people, seeing and hearing how they do things, you're just going to get ideas, and there's a lot of ways to implement that idea. A process is software-agnostic in general. It's a process. You need certain steps to be done, it can be done by humans, it could be done by technology like Podio, it could be done by whatever, but it needs to be done. You need to know what the vision is so that you can create it. Sometimes, this just comes from getting ideas from other people. “Oh my gosh, that’s a great idea,” and you're doing that in your business. “We should do that too,” and then, “How can we do that with the tools and resources that we're currently using?” Paul: Jason, I would say, to start a good process, the first thing you do is you get every employee that's working on a process on the table. You get a big white sheet of paper and you write down, “What are you doing?” This is our creation of the process. Our process is to get them right. It’ll take about two months. It sounds like a long time, but it's really not because of the process we do to get our processes. We start out by getting all the people involved in the process, and we write down, “What steps are you doing? What do you do?” We don't skip anything. After we get all of the steps down, I send it to someone in my office named David who will sit there and put it into a Process Street with all the bells and whistles, all the changes, and when this is going to happen. We sit there, and we go through it, and I try to break it. I go through every single step and I see where it ran into a problem. That's the very first month. I only work for an hour here and an hour there. I work on for an hour and say, “Hey, this is tweaked,” and “Are we clear?” He fixes that. I look at it and say, “Okay, this is good.” After that, we give it to the person who’s actually going to be doing the job. Their job for the first month is to try to find where the process doesn't work and to either, doing the process to be like, “Oh my gosh, we forgot to put the charge into the tenant,” or whatever it is. If they find something wrong with the process, then I'm going to praise them beyond belief because they broke my process. Breaking my process is a good thing. Throughout the entire year or whenever we have a process, whenever a problem occurs in my company—an HOA gets missed, and we have some major issues with some HOA—we look through the process, and we say, Was it a mistake by the employee, or the mistake by the process?” If it’s a mistake by the process, we fix the process right then, right there and get it right again. If the mistake is by the employee, we show them, “Look here are the steps, what happened? Why did you skip it?” “Oh, I'm sorry. I just skipped this step,” now they know that it was them. It's really easy. In the past when you just have, “ Hey, here's what you do with an employee, you're always blaming the employee,” a lot of times, it is not the employee’s fault, it's your process. Jason: Yeah, that makes sense. A broken process ensures you're going to have a bad employee a lot of times. Paul: I agree. Jason: I'm going to recap, this is what I wrote down. It takes about two months. You're going to first document it, sit down as a team, then you're going to build it, then you're going to break it, then you're going to fix it, then you're going to test it. It sounds like over time, you're going to optimize it based on what feedback you're getting from your team, and what feedback you're getting from clients, tenants, owners, and problems that are coming out. Paul: Exactly and that process is never done because the second something goes wrong in our company, you look at what the process is. If you have a move-in and the move-in is a disaster, it's either the employee or process, and you have to check and find out. It's so easy when you have a good process, to find out where the breakdown occurred. Jason: I think this is an interesting thing to point out because I get a lot of people that come to me, and they're like, “I need the perfect magic owner's manual. Where can I buy that?” or “I need this,” and I tell them, “Every single property management business is so unique, so different. How you want things done is going to be different and no business is ever perfect,” it's never just done. I think a lot of property managers think, “Well, I just need this one thing that I could just strap onto my business and it'll finally be perfect, it’ll finally be done, and I won't have to ever mess with it again.” I think that's just not reality. You’ve got things really well dialed in and you're still working on stuff. Paul: I bought multiple different companies through NARPM that I'm glad I bought them because I did look at them. I can tell you right now, there are some things I bought that I never looked at, we never really did, and it says, “Blank your property manager company name,” it is very, very detailed and stuff like that, but until you sit down, if you buy something, it gives you a basis to start working on your thing, don't think, “Oh, I spent $1000 on this. Now, I can just implement it in my company,” you have a framework. By the time you're done rewriting that, it's going to be 50%-60% different (I think) than what you bought. It's still going to help you. It's still going to help you pay Mark Cunningham, or any of these people, or Landlord Source for something that they have, is going to help you in getting your brain thinking about what you need to do for that role or position, but how Mark Cunningham or Landlord Source do their business is not the same way. I don't do my business the same way as anyone and I get a lot of their information. I look at them and I'm like, “Oh my gosh, it’s really cool how they did that,” but then we might have a different law in California, a different ruling, a different way of doing what we have to. You can't assume that what someone else do you can just implement in your company on day one. Jason: Yeah. For a lot of us, it's easier to create something. Especially, for starting from scratch. If you're a startup, or you're a new property manager, you never documented your processes, sometimes it's helpful to have some resources to look at. It might not even be that great. Sometimes the bad processes with the bad ideas are even better because you can look at that and the contrast from what you know you're doing and what you're reading about, you're like, “Okay, we don't want to do anything like this, and I want to make sure that we avoid these things.” I like the idea that you intensely try to break your processes. Paul: Yeah. The other thing I want to add is, I think automation is amazing, but this is my fear of automation. I will automate a lot of my processes, and they’ll be better automated than it is something that we're going to work on. But any bad process that’s automated, you're not going to see that's a bad process. If you have an email that’s automated going out and says, “Dear tenant’s last name.” Putting the tenant’s last name because you're not actually having any human do it at the beginning, then you're going to be automating that for 70-80 emails that are going to be sending “Dear tenant’s last name.” I think you need to do a process for a while by hand. You need to have an actual human being doing the process, checking the boxes, and making sure it's right, so they could find things that are wrong. When you get a process really good, then your next step is to automate, because yes, it's great to save time and have an email every week go out that tells them about their HOA violation or tells them about the moving processes. I still look at emails every once in a while and I'm like, “Oh my gosh, we forgot to change the wording from this move-in email to this move-in email saying the second week.” If it's automated, it’s going to be automated. Something automated bad is going to be badly automated forever. All I'm saying is that a lot of people want to go from no process to everything being automated, and them not being involved. I don't think that's possible. Wolfgang Croskey, he’s automated, and he does an amazing job, but I don't think he went from not having a process to everything running on its own, and him not involved in it. Jason: No. There was a coaching plan for a good while and I know he didn't start at Podio. I think he was using Process Street and even before that, he was working on stuff. I love the idea. You got to do it manually. A lot of property managers are already doing a lot of things manually. They're doing it that way first. They now need to document it, then they need to figure out, how can we start to systemize this? How can we create consistency? How can we automate this? How can we make sure it's being done the same way every single time and there are checks and balances? That's one of the reasons I like Process Street because you can build a process and that’s one step, and you just paste it in a Word document if you have to. Really, really low level and maybe that's the best you've got. Eventually, you can break it into some multiple steps. Then you can get it into something crazy like you're 100 plus step thing that's got context-sensitive options based on what you pick, and it's going to give you different tasks to do depending on what options you're selecting, and you can get really crazy (if that makes sense). The cool thing about having a process though is you can continually improve it. It can get better over time. That means that you're lowering operational costs, you're lowering drag, you're improving your team member’s ability to accomplish things and win, and get things done. Now, what do you think about the challenge of people as a process? What I mean is, everybody has team members that they need in order to think. If somebody is making decisions, they're planning, they're coming up with ideas. Then you have team members that really are operating like a computer. Their job is just to follow the process. How do you balance this in your own company and determine, is this just anybody on the planet that could just follow this checklist, or they need some customer service skills, and they need to be able to communicate? How do you balance the discrepancy that people have that are fearful of processes because they're like, “I want my clients to be taken care of really well.” Paul: You still have to think. You still have to go through it. You still look and see what's going on. How many of us property owners, managers, et cetera, spend nights thinking about everything we have to do the next day? You write steps down on a sheet of paper before you go to bed and then you try to get it out of your mind so the next day you don't forget it. You're not doing that because you don't want to care about your business or you don’t what I think about it, you're doing it because you don't want to be staying up at 1:00 in the morning, sitting there and trying to think what you need to do. Everything we do in life, if something tells us how to do it, then we can start thinking about things that are higher level. You can take your employees. If you could take a lease renewal process and you can make it so that every single time it's done correctly, it's done right, no one wants to think about it, then there's no stress on these renewals. Now, when something does come up that’s stressful, people that are higher level can think about the things that are higher level. You have a maintenance issue where someone falls off the roof and you're getting sued. You're not going to process for that. Now, instead of you thinking about lease renewals and wasting your time on something that can be automated, something that can be just automatic, you can spend your time on high-level items, and you're going to have employees that need to spend their time with high-level items, so you could spend your time on other high-level items. Probably the management will never be completely automated. There are companies that say, “Oh, we could just automate everything,” no, you can automate a lot of stuff so you can spend your time on the 10% of the stuff that really, really matters, that’s really stressful, and that can't be automated. Jason: We talked about this on the show I think probably several times with different companies, but ultimately, the goal (in my opinion) when it comes to technology, when it comes automation, when it comes to systems, is to take off the plate of yourself and your team members, the stuff that's really redundant, the stuff that could be systemized so that you can focus more on depth. I think that's where property managers are going to be able to compete with the big conglomerates, the big companies that are super tech-based, is that it's going to be about relationships. Property management is a high touch relationship type of business. If process and systems allow you to create a more personal touch, to go deeper, to spend more time communicating more intimately with more depth with tenants, residents, owners, then I think you're creating a business that is going to have significant value, and it's going to have longevity because it’s built on relationships. Ultimately, it's people that are giving you the money. As people, we tend to like humanity, and we tend to like people. Paul: If you're spending, as a business owner, 20 hours a month on something that can be automated or something that can be done by someone at a less level, you have to think of your time as value. When I had 30 doors, I did everything. When I had 50 doors, I was still doing everything. You have to figure out where you value your time. I have five remote employees and I have two employees in my office. People are like, “Oh my gosh, that's a ridiculous amount of employees you have for the number of doors you have.” We’re profitable, and we’re profitable because we're in California, we price ourselves well. It's the customer service level we give our competition. Some of them are missing the mark. They are not giving that customer service, so we are giving it. Someone is not going to leave because of some deep discount or just giving really bad customer service where retention is so huge. I'm seeing so many property managers talk about retention being better than growth because if you are losing 20% or 30% of your doors, all your time and ability is going to just stay even. People are spending $500–$1000 a door to get a new lead, but there are others that walk out the door. My thing is to give really good customer service and don't let those doors leave you. They are going to leave you because they are selling, but don't let them leave you because you are not doing the job right. Jason: I find that with clients. A lot of times, the issue with retention. I agree, retention is a significant thing. The issue with retention is often created during the sales and onboarding so if you can really systemize, automate, and build a really solid process during the sales and onboarding, you've got a really solid sales and onboarding process that really develops a strong relationship, that would carry you for years with some clients. Paul: I agree. Jason: And the trust level is higher even if the communication (later on) is really low. If you created them in the beginning, they are going to trust you and it's going to be a lot stronger. If that's not done effectively during onboarding and sales and isn't created well, there's going to be a lot of uncertainty, a lot of fear. They are going to be questioning everything that you do. You might end up a lot more operational costs related to that, and they are probably not going to stay with you as well. Paul: I agree. We have one person whose new onboarding is their main priority. It's making sure that new owners have a good experience and are treated well, and the onboarding experience is great. Never lose a customer. I think one of the podcasts I heard about that, I read the book. It was a great book. It's about customer service and taking it to the next level.  The thing is people will spend so much money on different things and then don’t answer the phone. If you can have your people working on the process, working on other things, then you answer your phone, you are not going to let that lead that. You just play when it clicks, $30, $20 get away. Processes are huge for your business to me, they are the number one building block.  I don't think everyone on all the boards is always, "How can I grow? How can I grow? How can I grow?" I think growth is important, but if you grow and all of a sudden, you add 100 doors in one year and it was just you, you don't have a process and everything is in your head, then you are going to lose all those doors because you are not going to be able to give. When you had 30 doors, and you go from 30 to 130 and you’re at the customer service, you gave those 30 people. You are not going to be able to give 130 because all of a sudden, then you are hiring someone. They are going to be like, "Well, how do I do it?"  "Well, you just got to listen to my head." No one can read your head. So, even if you are a single person that's by themself, if you want to give a task away, then start working on the process for it as soon you have to give that away. If you are at 50, 60, 70 doors, I would tell those people it's more important for you to start working your processes right now unless you plan just staying at 50 or 60 and never want to grow.  Jason: This is one of the greatest secrets that I coach entrepreneurs when they come into our program. One of the very first things to start them with is helping them get clarity on where they can get leverage the quickest first. It's usually different for everybody. There are some similarities but the way to identify that is usually done through getting clear on where you are actually going. I have them do a time study, then I have them identify which things are energizing them and which things are draining them, then which things are strategic versus tactical. The strategic stuff grows your business, tactical stuff just keeps it going. Most of the process would work by its tactical work. The strategic work is what you are talking about doing in creating a new process. You are like, "We are going to work for this new process for the next two months when we get this dialed-in." That's what grows companies.  If you get to stay in your area of genius, the things you really enjoy doing as a business owner, and you've identified what does are because you are clear on which things are causing you grief and energizing you versus draining you, then you know exactly what to offload. You know what to give to your assistant and different people. We've had different great companies here talking about [...], hire smart VAs, great assistants. We've had companies talking about virtual team members and whatnot. Those are great episodes if you want to listen to those on the DoorGrow Show. We touched a lot on those different ideas. Ultimately, one takeaway you want everybody to get is that everybody can have the property management business that they enjoy, that they love having, and if we built around you and what your unique strengths are, maybe you love the accounting side, maybe you love doing the phone calls, the customer service, connection with people. Maybe you’re a people person, maybe you geek out on systems and process, but you can do whatever you want to do in your business if that's your intention. I think we get stuck sometimes having the business that we think that we need to do like the job that we need to do in the business instead of the business that we want. Paul: I would agree with that 100%. Last year, we grew 80 doors so that's probably the average of what our average. We are averaging between 5 and 10 doors a month. We haven't really started spending money on marketing because I really wanted to first get everything correct and right. One of my property management friends (who is my mastermind guru) calls me once a month and asks me, "Hey, Paul. Did you talk to a tenant this month?" and I'm not allowed to talk to tenants because it was taking time away that I could be doing other high-level things and I need to trust my team to deal with my tenants.  Now, if it gets to a certain level and I have to talk to a tenant, then that's a different call, but I have to make sure that I am actually thinking about when I talk to a tenant. When a tenant calls because they are pissed-off about the fact that we paid the utility bill and make every charge, I have to trust my team’s going to handle it, my team's going to do it, and that I am not going to get involved in it because I find when I get involved in it, then I might do something that wasn't like the process we agreed upon as a team. I even had to, as an owner, that's $25. You are talking for 10 minutes, not worth my time for $25.  I have to be out of it because I will be like, “Yeah, just waive the $25. I don't want to talk to them anymore.” It's really important that no matter who you are, that you follow what you tell your team to follow. A lot of times, you can do it yourself, you made your own decision, but once you make a decision on how you are going to run your process or what your rules are, you have to stick to it company-wide.  I laugh because it's usually us, as the owner, are the worst culprits of not following what we are going to do. The employees do it because a lot of times my employees’ bonuses are based on serving certain goals so if I don't accept anything, they are like, "Man, you are hitting on my bonus. Don't be messing with my goals."  That's something I've learned is just find what you like. Find what you are good at and get a group of property managers around you that can be like a mastermind group that can keep you focused because you need other owners to tell you, "Stop doing that," because your employees won't always tell you exactly what you need to do, what you need to hear.  The other thing is when systems aren't working right. Now, there's a system in there where my employees can say, "Well, you didn't follow the system here." Every person is accountable for checking off what they have to do in the system. When I don't check it off at the end of the week, an email goes out to every person who missed any steps of the system. I have an employee that's checking that. My name is on there. I miss a part of my system and it will list. I never want to be there with three or four items that I missed because that would look really bad. That's another thing, the accountability, I'm not doing the accountability part. I have an employee on Saturday that answers the phones and her job on Saturday if it’s not very busy, is to go through every single process in [...] and write down who hasn't met their deadlines for that process. Jason: Yeah, accountability. Paul: It works really well. None of us wants to see our name on that list, so everybody is getting their stuff done and it's not because I'm going to yell at them, it's because we don't want to be mass emailed to the whole team that you didn't do your job. Jason: It creates a lot of pressure which is a positive thing. That means you don't have to come down on them all the time. There's this lateral pressure, this internal peer pressure in which most employees and team members are recognition-based. That's how they are most motivated rather than financially, so they want to be seen as doing a good job, and they want to be recognized. That's the opposite. There's that pressure, so they want to make sure they avoid that. Paul: Exactly. Jason: It makes sense.  Paul: And we also do our bonuses based on not being recognized. Even my bonuses. Everything is based on getting your job done. What I saw in the past, we didn't have someone that was going through it weekly. We had some process where they’d be open three or four weeks and not being completed yet. Now, it's very rare for the process. It will definitely not be there if you are listed on that one week. If you are listed in the second week for the same one, then you are going to have a conversation with me, then you’re going to me. Our processes are never missed for more than 5–7days, which is huge.  The only thing that I'm still trying to figure out is maintenance because I use Property Meld and I'm still trying to figure out how I can make sure my maintenance team doesn’t get missed. Property Meld does good ways of doing that. That's something I'm currently working on is how on a weekly basis, we can check to make sure none of that's missed.  Everything that you do, you got to find using the software systems that will work to check on the system.  Jason: All right. Paul, I think it has been really fascinating. I think everybody listening got a lot of value out of this. I loved your tips about where to start. Anything else that you throw out there and want to say to anybody before we wrap this up about creating systems in the business? Paul: I just tell them the dates. Our website is pmsystemsconference.com and the dates of our conference will be August 10th through 13th. It's in Las Vegas and it will be in Rio. It is not up yet, we should have it up next week or two. We are still working on it. We just got the rooms and booked everything yesterday. We just booked for August, but it's a really good time. Last time in January, we went ziplining on one of the nights. We also try new fun stuff because if you are working all day, you also want to have fun. There was a time we went bowling one night which is a great time to get together with a small number of property managers and get to know them. I enjoyed it.  People always ask me how long I am going to do it, I'm going to do it until I stop getting fun. When it becomes a job, then I'll stop doing that workshop, but now I go there and it's like seeing a bunch of old friends.  Jason: Cool, love it. All right, Paul, thanks for coming to the DoorGrow show. I appreciate you. Paul: Thank you so much, Jason. You have a wonderful day.  Jason: All right, so check out his website. Check that out. Thanks everybody for tuning in. If you have a moment, make sure to like and subscribe. If you are watching this on YouTube, be sure to like and subscribe. If you are listening to this on a podcast on iTunes, then please leave us a review. We would love it. That would be great. If you are a property management entrepreneur, you are struggling, you are frustrated, you are not sure what you need to do in order to grow, there's a lot of different ways you can approach growth depending on what challenges you are dealing with now. We have solutions for various things here at DoorGrow that we can help you with, please reach out. You can check us out at doorgrow.com, and we will talk to you soon, everybody. Until next time, to our mutual growth. Bye, everyone. You just listened to the DoorGrow Show. We are building a community of the savviest property management entrepreneurs on the planet, in the DoorGrow Club. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead, content, social, direct mail, and they still struggle to grow. At DoorGrow, we solve your biggest challenge getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today’s episode on our blog at doorgrow.com. To get notified of future events and news, subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow hacking your business and your life.

In This Episode…5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more! Get excited for the future of 5G and PR!Time Stamps● [01:06] Q1: Are you a coffee or tea drinker? ● [01:32] Q2: Are you an iPhone or Android user? ● [01:50] Q3: What does your typical day look like for you? ● [02:36] Q4: How do you communicate that Verizon has the best 5G? ● [03:46] Q5: Is there any initiative to bring awareness about 5G to non-tech people? ● [04:44] Q6: How do you get businesses and early adaptors on board with 5G?● [05:46] Q7: How does 5G help with the gaming industry?● [06:00] Q8: Which content do you use to get people excited for 5G?● [07:03] Q9: What is the most beneficial content driving awareness for 5G?● [08:55] Q10: What types of tools do you use to monitor your PR efforts?● [09:34] Q11: Is Verizon using influencers to get the word out on 5G?● [10:12] Q12: Does Verizon use different tiered influencers?● [11:29] Q13: Do you listen to podcasts and do you have a favorite one?● [11:54] Q14: What are the important skills and traits for people wanting to get into the PR tech industry?● [12:49] Q15: Do you have any advice for people wanting to get into this industry?● [14:00] Q16: What are you looking forward to in the tech/telecom industry?● [14:34] Q17: Final ThoughtsPeople and Companies, We Mentioned in the Show● Learn more about Verizon● Kim Ancin was our guest today.Episode Length: 15:20Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here [missing data8] and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode…This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy!Time Stamps● [01:08] Q1: Are you a coffee or tea drinker? ● [01:34] Q2: Give a brief description of what Western Digital is all about?● [02:54] Q3: How does your team navigate acquisitions from a communication perspective? ● [05:45] Q4: How does SanDisk figure out the right products for their customers? ● [06:45] Q5: How does Western Digital communicate and pivot with their audience? ● [08:00] Q6: Do you think SanDisk will push more into the drone industry?● [08:50] Q7: How do you message that Western Digital is the leading company in the data industry?● [11:30] Q8: How do you focus your messaging on the core audience?● [13:30] Q9: How do you go about getting leads for B2B customers?● [15:25] Q10: What are the strengthens and weaknesses going from agency to in-house?● [16:48] Q11: Does Western Digital have different tier influencers?● [18:13] Q12: What platforms have you seen the most success for influencers marketing?● [19:02] Q13: What does the future of communication look like for Western Digital in 2020● [20:45] Q14: What are some strategies for content in 2020?● [22:03] Q15: What do you find the best social networks for customer excellence?● [23:18] Q16: What are the key strategies for Western Digital in 2020?● [25:03] Q17: Any favorite tools to decipher the data?● [25:50] Q18: Fun Question: Will SATA ever die?● [26:54] Q19: Fun Question: Will we see more articles that PC is “dying” again?● [27:42] Q20: What is some advice getting into the storage and communication industry?● [30:05] Q21: Final Thoughts?People and Companies, We Mentioned in the Show● Learn more about Western Digital● Steve Shattuck was our guest today.Episode Length: 31:01Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode…In this episode of PR 360, we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about data, this is the right episode for you!Time Stamps● [01:05] Q1: Are you a coffee or tea drinker? ● [01:10] Q2: What is your favorite (coffee or tea)? ● [01:22] Q3: Can you tell us a little about data science? ● [02:26] Q4: How do PR Pro make those actionable insights and use data the best of their abilities? ● [03:40] Q5: Are there any tips of tricks to understanding data and getting the great insights from it?● [05:00] Q6: Could the data help a PR Pros steer them in creating great content?● [06:55] Q7: What do you think the future of data science looks like in the next 5 years?● [09:31] Q8: What tools do PR Pros need to decipher the data?● [11:22] Q9: What companies are using the data well?● [12:24] Q10: How can PR Pros can be ethical about data collection?● [14:51] Q11: Do you think General Data Protection Regulations (GDPR) help PR Pros guide them to use data wisely?● [17:05] Q12: Do you think the big tech companies Google or Amazon have collected too much data?● [20:55] Q13: Do you think the speed of data collection speed up with 5G?● [21:37] Q14: Do for people interested in the data science field?● [23:00] Q15: Final Thoughts● [29:40] Word of the DayPeople and Companies, We Mentioned in the Show● Learn more about Identity Praxis● Michael Becker was our guest today.Episode Length: 30:02Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Tracking what is being said about your clients or company is imperative for any PR professional. This week Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io. We discuss the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy!Time Stamps● [00:40] Q1: Are you a coffee or tea drinker? ● [00:57] Q2: Are you an Android or iPhone user? ● [01:51] Q3: What tools do you think PR Pros need to do their jobs? ● [03:24] Q4: How is TechNews different from Meltwater or Cision? ● [05:06] Q5: TechNews has niched themselves into a category?● [05:31] Q6: What types of skills PR Pros need on how PR and marketing are being more digital focus?● [08:38] Q7: Do you think TechNews is more beneficial for the one-man PR Pro?● [09:45] Q8: It will help PR people have automated lists?● [10:07] Q9: Does TechNews do anything in the influencer marketing space?● [11:37] Q10: Is that similar to the Klout score in the early 2000s?● [12:07] Q11: What do you think AI is going to do for TechNews?● [13:04] Q12: Do you think AI will help data become more personalized?● [14:16] Q13: Do you think the future of PR Pro will become more data scientists?● [15:01] Q14: Do you think digital and physical tracking will morph and understand people better?● [16:00] Data misuse has been in the public’s mind for months.● [16:34] Q15: Do you think PR will ever be fully digital?● [18:04] Q16: Do you think podcasting will be another tool to get the message out?● [18:59] Q17: What excites you about the tech industry?● [20:41] Q18: How are some ways PR Pros can get the right data?● [23:01] Q19: Where do you think PR Pros waste their time when it comes to tracking?● [24:30] Q20: Similar to reach on social, but, what did those people that you “reached” do?● [26:22] Q21: How much data is too much data?● [29:00] Q22: Do you have any advice for people that want to get into PR and the tech industry?● [30:47] Q23: Final ThoughtsPeople and Companies, We Mentioned in the Show● Learn more about TechNews● Leon Harbar was our guest today.Episode Length: 32:59Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Do B2B businesses do social media? Can you make ‘unsexy’ B2B social media fun? We talk with Stacey Sayer, Corporate and Digital Communications for Global Marketing at Advanced Energy, about social media and B2B, how B2B uses social media to bring awareness and debunk a few misconceptions about it, content marketing, what the future of B2B social media looks like, and cat ownership. It’s the Purrfect episode for you! Enjoy! Time Stamps● [01:07] Q1: How many cats? ● [01:16] Q2: Coffee or tea? ● [01:20] Q3: What is the first thing you do when you get into the office? ● [01:45] Q4: Tell us a little bit about the company you work for? ● [02:26] Q5: What are your go-to social networks for working in the B2B industry?● [02:51] Q6: What are the misconceptions working as a social media manager in the B2B industry?● [03:36] Q7: How do you bring “unsexy” to a B2B business?● [04:34] Q8: What content does not work for B2B?● [05:25] Q9: What types of tools do you use to help create content?● [06:53] Q10: Is there a push to do video and live streaming content?● [07:55] Q11: How do you plan your storytelling?● [09:12] Q12: Is LinkedIn a bigger priority than other social networks?● [11:24] Q13: Are there plans to do live streaming in the content mix?● [12:47] Q14: Are there plans to produce a podcast?● [13:53] Q15: Is there a plan to use AI and machine learning tools to help with the social media strategy?● [15:03] Q16: What do you think the future of B2B social media marketing?● [17:22] Q17: What advice would you give for students getting into this industry?● [19:22] Q18: Do you think learning Adobe Creative Suite is a benefit?● [19:56] Q19: Final ThoughtsPeople and Companies, We Mentioned in the Show● Learn more about Advanced Energy● Stacey Sayer was our guest today.Episode Length: 22:04Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In This Episode…Welcome to PR 360! A podcast where we discuss and interview the elite players in today’s communications industry. Today, PR 360 welcomes our first guest Sharon Oddy, head of marketing and corporate communications at iconectiv who sheds light on the robocalling phenomenon and the consequences legitimate businesses face as a result of this when used in an unethical manner. A very informative episode that should not be missed! Time Stamps● [00:56] Q1: What is your (Sharon) morning routine? ● [01:37] Q2: What are the Greatest Strengthens and Skills to Succeed? ● [03:11] Q3: What would your seven-year-old self say about joining this industry? ● [04:34] Q4: How has your first job helped shape the person you are today? ● [06:29] Q5: What life events led to going PR career in the tech or industry?● [08:06] Q6: How does fit within new technology and 5G in the business and consumer world?● [10:50] Q7: How to their customers they are working on the problem?● [16:17] Q8: How does communicate that not all are bad?● [20:41] Q9: Do you (Sharon) answer your phone when you do not recognize the number?● [21:52] Q10: Do you like coffee or tea?● [22:33] Q11: Final ThoughtsPeople and Companies, We Mentioned in the Show● Learn more about iconnectiv● Sharon Oddy was our guest today.Episode Length: 23:46Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

If you are at the point in your life that you are asking- "Is this all there is to life?" or "Where did your time go? then this is an episode for you! This is a podcast from "The Life 2.0 Show" in which my co-host, Sabrina Teekah, and I talk about the questions that you should be asking inorder to begin your journey in discovering and creating your Life 2.0-Second. Your journey begins by asking questions like: Where are you now in your life? Do you feel like life has passed you by? Have you lost the "who" of who you are? As a child, what did you dream of doing? We also discuss the importance of surrounding yourself with a communiuty that supports and encourages you in your journey. The Life 2.0 Community's goal is to be a part of your community through this podcast and the resources we've developed. Show Links Learn more about discovering your next on "The Life 2.0 Show" Learn more about the Life 2.0 Community & Creating Your Second Act http://www.life20community.com Subscribe You can subscribe Living Life 2.0 Podcast on Itunes, Spotify, Google, Breaker, Anchor, Overcast, RadioPublic --- Support this podcast: https://anchor.fm/jacqueline-robinson5/support

Hello, people of the North! Today the gang is gearing up for the final season of 'Game of Thrones'. Need to catch up before season 8? We got you! With the help of tech and gaming host Trisha Hershberger, Dani and Ify delve into their favorite moments from the show and books. SEASON 1-7 SPOILERS AHEAD !!! FOOTNOTES: The Books and The Show Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

***Become a patron and get exclusive Mind Flipper access and benefits. Visit https://www.patreon.com/mindflipping Thank you for your support!!!!*** Join me today as I discuss mind flipping, hardship, love, vulnerability, and finding joy in life with fellow mind flipper, coach, and author Karen Aberle, who wrote Love’s Invisible Dance: The 7 Keys to Authentic, Joyful, and Lasting Relationship. As a coach, she teaches individuals and corporations how to navigate through hardship in relationship, see challenges as opportunities, and change how we see life in order to find joy, satisfaction, love, and inner peace.   Show Notes: Karen’s first mind flip and why hardship is an opportunity (0:00-3:15) How divorce and career changes led to Karen’s initial eureka moments. How the language you use helps build the reality that you live in. Karen discusses six “linguistic moves” to express intention in language. Learn the three ways to create your world through the words you use. Why people struggle to distinguish facts from opinions, and how this can create frustration in the world. Why Karen chose to leave the “s” off of “relationship” in her book title. Why understanding the active role of “relationship” is important in learning how to dance life’s dance. Why we don’t learn “relationship” in school, and why Karen believes we should. How a traditional Shaman vision quest led to a spiritual mind flip in Karen’s marriage. Why it is important to recognize the interconnectedness of the world.   The Spackle Round   Karen’s interesting and powerful word or phrase of the day! Why it’s important to be vulnerable. The three commitments that people need to make to each other in order to create an enduring and lasting relationship with one another. One important question to continue to ask the people you love. A special request for listeners!   Additional Resources from the Show: Learn more about Karen and begin your mind flipping journey with her today! Buy Karen’s book and learn the 7 ways to create authentic, joyful, and lasting relationship! Read more on Relationship on Karen’s blog! Like Karen’s page on Facebook & her Instagram for Relationship wisdom! Sign up with your e-mail to receive updates on Rick’s Mid-America Hypnosis Training Classes!   If you would like to contact Rick, you can send him an audio message, use the contact page HERE  or in connect with him in the Mind Flipping Facebook Group. Let’s keep the mind flipping conversation going, together!

***Become a patron and get exclusive Mind Flipper access and benefits. Visit https://www.patreon.com/mindflipping Thank you for your support!!!!*** I have a conversation with author, coach, and creative G. Brian Benson, who truly believes in flipping your mind in order to achieve success. He has published a variety of different books and poetry, and he specializes in teaching others to follow their intuition through self-awareness in order to step out of their comfort zone. He wants to help others tap into their own intuition and creativity in order to leave their “comfort zone” and live their most inspired lives!   ***Next “Ask a Mind Flipper with Dr. Steve. E-mail your mind flipping questions today!*** Show Notes: Why it’s important to be comfortable with being uncomfortable. (4:20) G. Brian Benson’s first mind flipping adventure. (6:43) Why stepping out of your comfort zone is a challenge worth taking. (9:00) The role that self-awareness and intuition play to help create balance in your life.  (12:35) G. Brian Benson’s first book, Brian’s List, and how it can help you flip your life!  (17:00) How G. Brian Benson defines success and what that means for you! (18:20) Tips on how to stimulate your creativity! (21:30) A movie that inspired Rick and could inspire you! (23:40)   The Spackle Round (24:41)   Brian’s word or phrase of the day! (24:51) Two things that made Brain uncomfortable. (25:58) Something that scares Brian. (29:00) How far ahead into the future does Brian G. Benson typically plan? (30:39) His special offer for listeners! Sign up for G. Brian Benson’s newsletter and receive a special PDF, “7 Reasons Why People Do Not Accomplish Their Dreams and How to Overcome Them.” What does the “G” stand for in his name? (33:02)   Additional Resources from the Show: Learn more about G. Brian Benson’s great achievements and opportunities to learn with him! Check out G. Brian Benson’s TEDX Talk! Order G. Brian Benson’s inspirational self-help books to begin your mind flipping journey to happiness today! Check here for updates on G. Brian Benson’s upcoming podcast, “Habits for Success!” Subscribe to G. Brian Benson’s inspirational blog! Like G. Brian Benson’s Facebook page to stay up to date on all of his inspirational opportunities for followers! Follow G. Brian Benson on Twitter! Check out G. Brian Benson’s inspirational videos HERE! Missed the 2018 Virtual Hypnosis Convention?  Sign up to learn more about the hypnotherapy field with Rick between February 25-February 27, 2019 in LAS VEGAS! Sign up with your e-mail to receive updates on Rick’s Mid-America Hypnosis Training Classes!   If you would like to contact Rick, you can send him an audio message, use the contact page HERE  or in connect with him in the Mind Flipping Facebook Group. Let’s keep the mind flipping conversation going, together!

***If you’d like more info on becoming a patron, visit https://www.patreon.com/mindflipping Thank you for your support!!!!***To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject line! “Coaching isn’t like Star Wars. It’s getting somebody from point A to point B.” -Marc Mawhinney Marc Mawhinney was a proud “lone wolf” until life presented him with personal and financial challenges that he couldn’t rough out alone. After discovering the benefits of coaching, both personally and professionally, Marc experienced a mind flip that allowed him to discover his true passion-- coaching other coaches on how to find professional business success and grow their clientele! Marc now runs his own coaching business and hosts a podcast all about becoming  “Natural Born Coaches” along with the “Mark Mawhinney Minute!”  Listen today as we discuss how Marc used coaching to transform life’s challenges into professional opportunities-- something we all could do with a little coaching! Show Notes: How the crash in real estate led to his professional triumph in coaching. (3:30) Traits that make somebody a good coach and how you can develop them (6:15) What coaching isn’t (7:10) Why coaching is a partnership between coach and client (10:00) Marc’s first Mind Flip and why being liked won’t make your business successful (11:59) What led Marc from the real estate world into the coaching world (16:48) How coaches can get more clients without paid advertising (20:52) Why selling your product is the number one priority (22:00) The Spackle Round (22:55) A common belief in Marc’s field that he disagrees with (23:30) Marc’s Word or Phrase of the Day! (27:20) Why it’s important to appreciate your time on Earth. (44:50) Marc’s request to listeners (46:39) Join Marc’s Coaching Jungle! Additional Resources from the Show: Learn more about Marc’s story and services on his website! Check out both of Marc’s great podcasts: “Natural Born Coaches” and  the Mark Mawhinney Minute!” Check out Marc’s blog! Welcome to The Coaching Jungle! To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject line. If you would like to contact Rick, you can send him an audio message, use the contact page HERE  or in connect with him in the Mind Flipping Facebook Group. Let’s keep the mind flipping conversation going, together!

***If you’d like more info on becoming a patron, visit https://www.patreon.com/mindflipping Thank you for your support!!!!***To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject lineSign up for the special Old Pain to Go one day event on Saturday 26th January 2019-- early bird pricing especially for Mind Flippers!!!   “We get what we’re ready to receive.” -- Andy Murphy   Andy`s true passion is to use the most cutting edge psychological tools blended with his own 21st century version of eastern philosophy to help global clients excel to their full potential through coaching, training and his podcast. He shares his origin story, the science of mindset, tips for entrepreneurs, his thoughts on the personal development industry and drops major wisdom bombs on us that will leave you ready to shift your own mindset for the better.      Show Notes: Mind Flipping Story: The first Mind Flip (5:18) Using NLP in sales (6:44) Mind Flipping Story: The BIG Crash of 2008  (8:25) Working with trauma, PTSD and Anxiety (11:34) Why Andy choose to leave the UK for Australia and the benefit of it (14:30) It’s never too late for personal growth (15:49) The neurology of money mindset (18:39) The down-side of seeing successful people on social and traditional media (19:14) Stretching Your Mind for Success (20:16) The entrepreneurial mindset (21:40) Neuroplasticity (24:49) The impact of external influences (24:45) Mind Flipping Pain: How and why Andy transitioned his life and business from New Zealand to Los Angeles (26:48) Teaching people about coaching before it was a popular thing (28:47) Why Andy loves working with entrepreneurs (29:25) Your mind = Your business (31:27) What you focus on and surround yourself with will be your mindset (33:15) Why this applies to YOU, right now (34:12) The thing about beliefs (36:19) Understanding society as a business (36:40) Why Andy doesn’t like the self-help industry (40:16) How our beliefs are shaped (43:29) The Spackle Round (46:40) Phrase of the Day (46:40) Additional Resources from the Show: Learn more about Andy Murphy and connect with him HERE! The 8 Figure Thinker Andy’s Podcast is HERE Wade T. Lightheart episode Frank Lloyd Wright Documentary To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject line. Sign up for the special Old Pain to Go one day event on Saturday 26th January 2019-- early bird pricing especially for Mind Flippers!!! If you would like to contact Rick, you can send him an audio message, use the contact page HERE  or in connect with him in the Mind Flipping Facebook Group. Let’s keep the mind flipping conversation going, together!

***If you’d like more info on becoming a patron, visit https://www.patreon.com/mindflipping Thank you for your support!!!!***To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject lineSign up for the special Old Pain to Go one day event on Saturday 26th January 2019-- early bird pricing especially for Mind Flippers!!!   “It’s not what you use, it’s why.” -Dr. Randi Konikoff   Today, join me as I talk with Dr. Randi Konikoff, a board certified counselor who specializes in addictions therapy and supervises other counselors in her field. We will discuss how Dr. Konikoff overcame her own personal struggles with addiction and depression in order to become a licensed addiction counselor, her belief in the power of neuroplasticity and self-belief, and also her great advice on overcoming struggles with self-worth and addiction. She is the author of My Reality Check Bounced, which will delve further into teaching you how to overcome your addictions in order to live a happy, healthy live of self-care and self-improvement.   Show Notes: How putting all of her self-worth in her musical talents  led Dr. Konikoff into making a series of bad life and relationship decisions and struggles with depression. (5:00) The mind flip that led Dr. Konikoff to  discover neural-psychotherapy and all of its wonderful benefits as well as a new “self-belief” of success. (6:50) How Dr. Konikoff discovered that the only thing holding you back from living a life of success and happiness is your own limiting self-beliefs  (7:48) How Dr. Konikoff flipped from grief and guilt over losing her voice to self-empowerment (9:00) Inspiring words that led Dr. Konikoff to her career in neural psychotherapy (9:43) What is neuroplasticity and what are some of the immense benefits of practicing self-belief through neuroplasticity exercises (10:35) How you can exchange negative neural connections and habits for positive ones in order to flip your mind and your life (12:35) Why it’s important to build your “coping muscles” in your brain the same way you would build muscles in your body (13:25) How to build neuroplasticity in small steps and simple ways (14:20) Dr. Konikoff’s professional mind flipping stories regarding codependency and the “co-dependance”(14:45)   Why your thoughts train your brain and not the other way around and how you can train yourself to have positive thoughts  (18:20) The Spackle Round (20:30) A common belief in Dr. Konikoff’s field that she disagrees with (20:50)   Dr. Konikoff’s word or phrase of the day! (22:04) A belief she used to follow that she no longer believes (23:04) Something that Dr. Konikoff is currently struggling with in life (24:30) Dr. Konikoff’s “Get Out Of Your Own Way” Card (26:12) How Dr. Konikoff overcame a difficult period in her life (27:12) Dr. Konikoff’s special request for listeners! (30:20) Additional Resources from the Show: Learn more about Dr. Randi Konikoff and her therapeutic services  HERE! Pick up a copy of Dr. Konikoff’s inspiring book: My Reality Check Bounced! To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject line. Sign up for the special Old Pain to Go one day event on Saturday 26th January 2019-- early bird pricing especially for Mind Flippers!!! HPTI Winter Conference in Las Vegas-- Click HERE to get your discount!! ACHE (American Council of Hypnosis Examiners) Episode 50 of Mind Flipping Remember to email  Dr. Randi Konikoff for a special discount on her inspirational upcoming book, Get a Grip! Let her know that you took to heart what she discussed on today’s podcast!   If you would like to contact Rick, you can send him an audio message, use the contact page HERE  or in connect with him in the Mind Flipping Facebook Group. Let’s keep the mind flipping conversation going, together!

***If you’d like more info on becoming a patron, visit https://www.patreon.com/mindflipping Thank you for your support!!!!***To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject lineSign up for the special Old Pain to Go one day event on Saturday 26th January 2019-- early bird pricing especially for Mind Flippers!!!   Esteemed coach and hypnotist Zoilita Grant joins me today to discuss the benefits of hypnotherapy and hypnosis on a multitude of things, including how coaching can help accelerate your business by creating a mindset for success. Join us as we discuss neuro-meditation, hypnosis, and how hypnotherapy coaching can be the master key that opens the door to success in your life and business!   Show Notes: What is neuro-meditation and how can it help you find success? (7:00) How hypnotherapy can help you unlock doors that block you from achieving success and what those doors represent (9:30) How visualization and intention can help to shape your current reality and how to use them to your benefit (9:56) How visiting a public library in Ohio led to Zoilita’s first mindflip and changed her life (and love) forever! (13:10) How the belief that you just need to work harder in order to achieve success will limit your success and business (14:50) How techniques like visualization can help to flip your mind, business, and life (16:00) A Stanford study on hypnosis and visualization, and how hypnosis can benefit your life (16:50) What inspired Zoilita to discover the mind flipping power of hypnosis (18:28) What causes Zoilita to become disenchanted with hypnosis and how she flipped it towards a more “equal model,” which led her to coaching (19:00) How Zoilita defines coaching and its role in our lives.  (20:00) The Spackle Round (21:04) Zoilita’s Word of the Day (21:11) What does “consciously unconscious” mean and how does it impact your life? (22:45) A common belief in Zoilita’s field that she disagrees with (24:35) A client’s personal mind flipping story (25:22) Something happening in Zoilita’s life right now (28:34) How Zoilita lives a balanced life-- tangible strategies he employes (29:54) Something that excites Zoilita that is coming up (32:20) What “Patreon” is and how it can benefit growing podcasts (33:50) A special offer for Mind Flipping listeners! (35:00) Additional Resources from the Show: Learn more about Zoilita and her coaching services HERE! To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject line Sign up for the special Old Pain to Go one day event on Saturday 26th January 2019-- early bird pricing especially for Mind Flippers!!! HPTI Winter Conference in Las Vegas-- Click HERE to get your discount!! ACHE (American Council of Hypnosis Examiners) Episode 50 of Mind Flipping If you would like to contact Rick, you can send him an audio message, use the contact page HERE  or in connect with him in the Mind Flipping Facebook Group. Let’s keep the mind flipping conversation going, together!

***If you’d like more info on becoming a patron, visit https://www.patreon.com/mindflipping Thank you for your support!!!!***To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject lineSign up for the special Old Pain to Go one day event on Saturday 26th January 2019-- early bird pricing especially for Mind Flippers!!!   A skilled hypnotherapist and passionate advocate for self-care, Jackie Foskett has worked one-on-one with clients for over 35 years to cultivate greater health and well-being. Her practice focuses on a number of important health and wellness goals including weight loss, smoking cessation, stress management and anxiety-free dental visits. Additional training also allows her to help clients experience a more comfortable childbirth and manage diabetes. Jackie is also the author of The Stress Relief Toolbox: For Women Who Take of Everyone But Themselves.   Show Notes: How Jackie went from dental hygienist, to Switzerland, to a certified hypnotherapist (6:55) The book that caused a Mind Flip in Switzerland and led to a life of creating impact (10:16) Client Mind Flipping Story: Finding the Root of Anxiety (13:37) Client Mind Flipping Story: Hypnobirthing and Limiting Beliefs (15:57) Client Mind Flipping Story: The GOLF Strategy (17:50) Using Tapping to allow the truth to come out (19:30) The Spackle Round (21:00) Jackie’s The Word of the Day (21:09) A common believe in the hypnosis/hypnotherapy field that Jackie disagrees with (22:07) What Jackie is struggling with right now (24:07) What excites Jackie at the moment (26:08) Jackie’s request for listeners (28:38) Additional Resources from the Show: Learn more about Jackie HERE (and get the FREE Stress Relief Audio & the Inner Critic Report) Pick up a copy of Jackie’s book, The Stress Relief Toolbox: For Women Who Take Care of Everyone But Themselves on Amazon. To sign up for Ask a Mind Flipper, contact Rick HERE and use AAMF in the subject line Sign up for the special Old Pain to Go one day event on Saturday 26th January 2019-- early bird pricing especially for Mind Flippers!!! HPTI Winter Conference in Las Vegas-- Click HERE to get your discount!! ACHE (American Council of Hypnosis Examiners) Shakti Giwain’s Creative Visualization News of Shakti’s passing Book: Seth’s Speaks Nick Ortner (Tapping) Episode 50 of Mind Flipping If you would like to contact Rick, you can send him an audio message, use the contact page HERE  or in connect with him in the Mind Flipping Facebook Group. Let’s keep the mind flipping conversation going, together!

Crees en la brujería escucha lo que paso con un paisano en el Show Learn more about your ad-choices at https://www.iheartpodcastnetwork.com