Foxy Property Chat

Jake, Phoebe, and Cody sit down for a quick recap of the 2025 Australian Home Staging Conference, held at the InterContinental Sanctuary Cove on the Gold Coast from February 20-22. They discuss:How the event wentCommon challenges attendees sharedFeedback receivedPlans for the 2026 editionLook out for a feedback survey in your email inbox next week as we look to improve for next year. Thanks for listening!

After a bit of a hiatus, we're back with a massive Foxy update! Join Jake and Phoebe as they dive into everything that's been happening behind the scenes—from the excitement of moving into a brand-new warehouse to launching a second business, Arctic Interiors. We also chat about our plans for the 2025 Australian Home Staging Conference, our thoughts on the current Brisbane market, and reflections on what we've learned this spring. As always, if you have a questions you'd like answered, shoot us a message. Thanks for listening!

In Episode 3 of the Foxy Business Chat podcast, we're diving into the nitty-gritty of what makes a business thrive. Join us as we catch up with Jake on a fine Monday morning to talk about the whirlwind of activity at Foxy Home Staging over the past few months.  We also delve into some thought-provoking quotes and insights, discussing everything from the importance of trust and team culture to the value of skill stacking and trusting your gut. Jake shares his perspectives on why hiring for personality over skills can make or break a team and how balancing day-to-day speed with long-term patience can lead to lasting success.

In this episode of the podcast we're doing something a little different! Tori Toth recently travelled from the USA to Australia for the Australian Home Staging Conference and while here visited the Foxy Home Staging Warehouse. If you missed it, Tori presented on how to integrate video into your marketing plan. After a little warehouse tour she sat down and interviewed Jake on the beginnings of Foxy, and much more. Let's give ChatGPT a go at summarising the topics discussed: - Origins of Foxy Homes: From corporate finance and cancer care to launching a home staging empire. - Growth Trajectory: Scaling to 1000+ installations a year and the pivotal decisions along the way. - Marketing Mastery: Leveraging authentic content to connect with clients and build a brand. - Team and Culture: Cultivating a workplace where passion, empathy, and hard work drive success. - Overcoming Challenges: Adapting to logistical hurdles and the importance of community in industry growth. --- Thank you to Tori for speaking at the inaugural AHSC and for chatting to Jake. You can find Tori here: Instagram: https://www.instagram.com/toritothstager/ Youtube: https://www.youtube.com/@HomeStagingTV Facebook: https://www.facebook.com/profile.php?id=1482607137

Welcome to episode 2 of the new podcast format! In this new series join Jake and Cody as they discuss business, leadership and marketing topics as it pertains to the Home Staging industry. In this episode they discuss: Making mistakes Patience Culture Curiosity The ultimate formula for success We hope you enjoy the new podcast format. Get in touch via the Foxy Home Staging Instagram or Facebook page to let us know your thoughts!

Welcome to a new podcast format! In this new series join Jake and Cody as they discuss business, leadership and marketing topics as it pertains to the Home Staging industry. In this episode they discuss: Common challenges they heard from business owners at the Australian Home Staging Conference Some key quotes and takeaways from the AHSC Productivity Competition Motivating factors at work (for employees) The art of decisiveness We hope you enjoy the new podcast format. Get in touch via the Foxy Home Staging Instagram or Facebook page to let us know your thoughts!

We're back for another short episode of the podcast! On today's episode Jake and Phoebe cover the following topics/questions: A general update on the businses and market What to expect for the rest of 2023 and the start of 2024? Phoebe's recent presentation Do we pay our staff when they are driving their own vehicles between jobs? Do we give any free staging weeks over the Christmas holidays? How do we transport glass? Thanks to those who asked questions and to everyone for listening!

On this super short episode Cody speaks to Phoebe and Jake individually and asks them a bunch of questions, including: How was their week in Fiji (and what was your cocktail of choice?) What's top of mind for business and what are you expecting for the remainder of 2023? Can you please give me advice on how to start a home staging business? What systems do you have in place to ensure smooth installs and nothing is forgotten? Thanks for listening. Catch you in the next episode.

Is it worth paying for advertising space in agents welcome packs? How do you respond to agents when they say that they already have a property stylist? Is it worth sending out a hard copy of a portfolio to Agents? What sort of paid advertising do you do? Do you use RP Data for property statistics? When starting out, should I buy all of my furniture wholesale and how to go about it?

How much can you earn running a home staging business? Jake, co-owner of Foxy Home Staging is going to do his best to answer that question. In the process of doing so he's going to go into a fair bit of detail around things like how much of every dollar that comes in is spent on wages, new stock and rent. Not only does he answer that from what it looks like today, 6 years into the business, he breaks it down at the different stages or lifecycles so no matter where you are at in your home staging journey, hopefully you'll find something relevant to you. Now it's all well and good that we have a warehouse, a team, our own trucks, but what about the solo or smaller staging businesses out there who rent their furniture from a third party and pay contract logistics teams - well you're in luck because Jake touches on this too. Jake finishes the episode by talking about when you should hire your first or next employee and what sort of hire is most important. Questions? Let us know! Thanks for listening.

Welcome back to the Foxy Property Chat Podcast (Cody got there eventually!). On this episode: Jake and Phoebe attend a Gary Vee event and a Gala Fundraiser Why we set out an apartment a certain way How many jobs a week was Foxy getting when it became a full time gig? When Jake decided to leave his full time position? What do your team use to wrap furniture? We finish the episode with a speed round of under and overrated.

On this episode of the podcast we discuss: What is a Hackathon and how did the Foxy Hackathon go? Who creates our daily schedule Do we style for photo shoots and if so how would we quote such jobs? How many staff are involved in selection and installations? We then finish the podcast with a quick over and underrated!

In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: How was Elite Retreat in Bali? Thoughts on how the business ran while Jake and Phoebe were away Tips to keep fragile items safe and couches clean Do we partner with any style now, pay later services? When unloading after a pack up, do we take all of the decor items out individually and place them on shelves, or do we keep them in buckets for the next job? Where do we source our art from? How involved are the agents you work with in the staging process? What are our emergency kits and what's in them? Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: Latest Home Staging Conference Updates Is it worth having a YouTube Channel, especially in terms of lead generation? Do you allocate barcodes to your stock? What should we be doing while business is slow? How are you using AI? Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: Veecon recap What we took away from AREC and LEAD Market 'slow down' - how is this impacting us and what are we doing to increase work? Home staging conference How we handle our team scheduling What the decor is like in Jake and Phoebes own home. Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: How much do you charge for an occupied staging consultation? If you were to do a living room, dining room, kitchen, primary bedroom and bathroom, what would a typical price be? What amount of each project do you try to ensure is profit vs how much goes straight into expenses? I've been asked to quote a display townhouse for staging. They will require furniture for up to 6 months and possibly longer. I haven't costed a job like this before, any suggestions? How do the stylists feel about the competitions (Foxy Face Off)? Styling 3 small bedrooms - 3.5m x 2.6m - what to include, leave out - style as double or single?  What are your preferred days to install? (midweek/weekends) and why? Do you get most of your clients from insta or existing relationships with agents? Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: How we deal with vendors who want to have a lot of input in the styling process How did we get our first client? How often do we have team building / social events? What is required to become a graduated stylist at Foxy? KM tracking devices - how has the implementation gone? What do you do with your linen if clients are sleeping in them during the hire period? Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

If someone was interested in a career in home staging, what would you recommend? What should I do when someone is sleeping in the beds we make at a vacant property we staged? How do you combat undercutting competition within the industry? What do we discuss at Agent meetings? What's the most common objection potential clients have when it comes to staging their home? What shelving do we use in our warehouse?

In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: Market update - Are properties selling faster or slower than usual? Barstools - What's your rule for using these in staging? Hiding mess in a rental If you had a second dining space would you use it as a study (if there is no office or study) since there is already a large dining space?  Or is the second dining area going to add more value than an office/study? Do you use any sort of candles or diffusers to make the house smell nice? For integrated stages, does the photographer come immediately after you finish so it still looks A+? Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: What do we pay our stylists? How do our staff know what furniture to take to a house? Console v Buffet At what point did we buy our first truck? Is travel time included as wages for a casual employee? How much furniture do we think is a good amount to aim for to have at the warehouse at any one time? Gold fittings and fixtures What do we recommend when styling a pool area?  Moving personal items What's the home staging competition like in Brisbane?  Open job positions at Foxy Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: Hiring staff Trends and colours in Australia Hardest part of an install How long do we leave our furniture in a home? How do we store our mattresses? Service agreements How much to charge a client if I'm renting furniture? Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: - A recap of the start of 2023 - Home Staging misconceptions - How many jobs we were doing when we first started - Cushion inserts - What our logistics team do at an install - How we manage our schedule - Are we currently hiring? - Outdoor spaces - Bed steamers Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

Extension fees, warehouse recommendations and the most challenging home staging job we've worked on. In this Foxy Property Chat Podcast we ask Jake and Phoebe your questions, including: - Work/Life balance - How many styles are our stylists expected to pick each day? - What's the percentage of properties that don't sell within the 6-8 week hire period? - How do we charge an extension fee after the 6-8 weeks if the property hasn't sold? - What mats/floors do we recommend for the warehouse? - What's the most challenging Home Staging project we've worked on and how did you overcome the challange? - How do we work with homeowners to incorporate their personal style into the staging process? Thanks for listening, if you have questions or topics or something you'd like covered in a future episode let us know in the comments below.

Welcome back to the podcast! On this episode we touch on the following topics: What hours our staff work Our business strategy to grow quickly Masonry nails How to make a small room feel larger We then go in to our under/overrated segment for a bit of fun. If you'd like anything answered on a future episode send us a message on Instagram (or wherever really). Thanks for listening.

Welcome back to the podcast! On this episode we touch on the following topics: How do we hang art? How long have we been in business? What was your first year like? Did you start small? Can you explain how your insurance works? What are the main questions you ask in an interview? We then go in to our under/overrated segment for a bit of fun. If you'd like anything answered on a future episode send us a message on Instagram (or wherever really). Thanks for listening.

In our first episode for 2023, Jake and Phoebe discuss: Plans for 2023 The One conference Why do you often park on the street instead of the driveway? How about some stylist tricks that make the installs go quicker? I like the stylists uniform shirts. Are they good in hot weather? Do you leave outdoor furniture cushions and decorative items out in the weather? What qualifications are required for a stylist job? What size are your trucks, and how many boys do you have on each one? What appointment reminder / booking app do you use or recommend? If you'd like a question answered, leave it in the comments below or send us a message.

In our last episode for 2022, Jake and Phoebe discuss: AfterPay options in Home Staging Asking for permission when filming agents and clients for social media Running a business while on holidays Furniture shortages Navigating overwhelm Mouldy alcohol bottles in styling Are we a low-price leader? Tiktok Rebalance Leave How many people go to each install and how long does it take? Apologies for the poor audio quality in this episode. If you'd like a question answered, leave it in the comments below or send us a message.

On this week's Property Chat Podcast Jake and Phoebe discuss: What do we do with old stock Do we take furniture from one home straight into another? End Tables Discounting over Christmas Pay at completion Stylist wage award If you'd like a question answered, leave it in the comments below or send us a message.

On this week's Property Chat Podcast Jake and Phoebe discuss: How to set up a new warehouse Pay upon completion payment option Do we sell furniture with staging? Conferences Should a listener purchase a truck or furniture? Hiring logistics staff If you'd like a question answered, leave it in the comments below or send us a message.

On this week's Property Chat Podcast Jake, Phoebe and Cody discuss: How we manage to post photos to Instagram Keeping our accessories and stock fresh and clean Getting rid of our old unwanted stock If you'd like a question answered, leave it in the comments below or send us a message.

On this week's Property Chat Podcast Jake, Phoebe and Laura discuss: What's top of mind for Jake and Phoebe when it comes to running the business? We tackle your questions (Expansion, renting out furniture, styles and colours in Brisbane and pricing) A quick round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

On this week's Property Chat Podcast Jake, Phoebe and Cody discuss: What's top of mind for Jake and Phoebe when it comes to running the business? We tackle your questions (Training staff, company vehicles, initial startup costs, gloves and more) A quick round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

On this week's Property Chat Podcast Jake, Phoebe and Cody discuss: What's top of mind for Jake and Phoebe when it comes to running the business? We tackle your questions (Pillows, advertising and why don't we cover our furniture?) A quick round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

On this week's Property Chat Podcast Jake, Phoebe and Laura discuss: What's top of mind for Jake and Phoebe and how did they go running the business while away last week? We tackle your questions (Business structure, employees and more) A quick (well this week was slightly longer!) round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

On this week's Property Chat Podcast Jake, Phoebe and Cody discuss: What's top of mind for Jake and Phoebe during this slower period? We tackle your questions (Bed throws, Artwork suppliers, extension pricing, team culture) A quick round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

Earlier this week Jake and Cody travelled to the Gold Coast to attend the Business of Real Estate Conference put on by Michael Sheargold. They heard from many amazing business leaders and performance coaches including Martin Cooper, John McGrrath, Sadhana Smiles and Gilbert Enoka. They discuss their learnings and takeaways.

How do you deal with plans going wrong? We tackle your questions (shrinking market, hiring staff, integrated styling and how long does it take to style a bed?) A quick round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

How important is styling for the right target audience? We tackle your questions (how much choice do we give our clients? Styling differences between cities, when to buy first truck) A quick round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

Today we speak to Foxy Home Staging Co Founders Jake and Phoebe Shorter to hear their story of how they took the concept of presenting homes for sale and turned it into a multimillion dollar business in just 5 years. In this special Foxy TV Episode we hear: Where they first heard of Home Staging Their backgrounds and how they met Why they started the business The growth in the early days Balancing family and business Challenges they've had to overcome, and Their plans for the future Thanks for listening.

Why is communication so important? We tackle your questions (avoid damaging stock, outdoor rugs, running promotions, mistakes) A quick round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

Phoebe discusses the market after chatting with many Real Estate Agents We tackle your questions (planning installs, service agreements, quotes and jobs that require a lot of travel) A quick round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

Phoebe discusses her recent business retreat We tackle your questions (including booking software, artwork, beds, pricing, training manual) A quick round of over and underrated If you'd like a question answered, leave it in the comments below or send us a message.

On the podcast this week we discuss what qualifications (if any) are recommended when starting out in the Home Staging Industry. We then touch on a range of questions and topics including: How do we pay our staff? How many people does it take to do an install? How long should an install take? Bedhead Decals When to purchase new inventory Home Staging Insurance Thanks for listening and watching (video now on Spotify!). See you next week.

This week our main topic is around pricing - something that can be controversial but is what everyone wants to know about. We consider and discuss things like: - Are we priced too low? - Why can home staging prices vary so much between companies? - How does a business model determine pricing? - Should there be set industry prices? In the podcast we answer all these million dollar questions, plus more! After that we move onto a Q&A segment where we answer all your questions that you've sent in before finishing off with a round of ‘Overrated or Underrated'. Thanks for tuning in!

This week our main topic is around getting ready for what will (hopefully) be a busy spring. Are we buying more stock? Hiring new staff? What systems are we preparing? We then answer some questions from our audience before finishing with a quick round of Over/Underrated. Thanks for listening.

On this brand new weekly podcast series we discuss: Customer service and the importance of trusting the people you recommend Our styling training guide Writing off stock Favourite suppliers How our stylists organise their selections And a whole lot more. Leave us a question for next week over on Instagram. Thanks for listening.

In this podcast we sit down with Phoebe for some Q&A. Here are the questions Phoebe answers: Where do we buy our quilt covers from? How did we grow the company to what it is today? What to do when a competitor is undercutting you? Can you explain Modern Luxe? How much did you invest when starting out? Where do we buy our feather cushion inserts from? How to know what furniture to buy when starting out? Thanks for listening!

Today I have a very special guest, and one that I’ve been looking forward to for a long time. My guest is Jen Bishop, the founder, publisher and owner of Interiors Addict. Many of you in the home staging industry will know who Jen is, especially those in Australia, and I actually first heard Jen speak in 2019 at a conference held by the International Association of Home Stagers in Sydney. And I’ve been hoping to interview her for the podcast since then. Interiors Addict started as a hobby back in 2011, and has now been Jen’s full-time job for over eight years. The way she describes it now is that it’s less of a blog and more of an interiors news site with a personal touch. It down has around 100k unique visitors per month, over 70k Facebook and 100k Instagram followers. But it wasn’t always that way, and it wasn’t a simple transition from a passion project into a full time business. In this chat Jen talks about that process and how Interiors Addict has changed and grown over time. We also talk about Imposter Syndrome, and how Jen initially struggled when people started looking at her as someone with authority and expertise in a space where she didn’t have any training or experience. This is something she now wears as a badge of honour, but it wasn’t always so easy. And finally I also get some advice on blogging for those of us with home staging businesses who want to drive more traffic to our websites. Website - https://theinteriorsaddict.com/ Instagram - https://www.instagram.com/interiorsaddict/

Today is a special episode, or at least a different episode, because today I’m interviewing Phoebe Shorter. You may have noticed that she has the same surname as me, and that’s because Phoebe is my wife, and also the co-owner and Chief Stylist (among other things) of Foxy Home Staging. A few days ago I put out a request for questions that I could ask Phoebe, and this episode is basically a Q&A where I get the chance to put all the questions to Phoebe. We speak about how Foxy deals with losing work to low priced competitors, or competitors using price-matching and undercutting tactics. We also talk about what Phoebe thinks of work/life balance, and how she manages running a growing business with being a Mum of three young kids. And of course I ask her about her journey with Foxy Home Staging, what she’s most proud of, as well as the biggest downside.

Today’s guest is Kerrie Reid, founder of Elite Design and Home Staging, based in Pittsburgh, Pennsylvania. And in this episode, we’re talking all about staging short-term vacation rentals like Airbnbs. I know this is something many home stagers have considered offering, and Kerrie will tell you that, although it takes a similar approach to staging for sale, this niche market takes a different level of attention to detail. Kerrie has staging vacation homes down to a science. She has checklists and processes for everything. And it’s this meticulous approach that sets her apart from others who operate in this space. For anyone who stages short term vacation rentals, or is thinking about offering it as a new service, you’ll get a lot from this interview. Website - https://www.eliteinteriorspgh.com/ Facebook - https://www.facebook.com/eliteinteriorspgh/ Instagram - https://www.instagram.com/elite_interiorspgh/

Today’s guest is Cindy Lin, founder of Staged4More, which began life in 2006 as a home staging and design company in the San Francisco bay area. Now, Staged4more is an online school that provides home staging and business courses for home stagers. Given that you’re listening to this podcast about the home staging industry, you may have also heard of Cindy Lin through her podcast which is called The Home Staging Show. A theme that came up a few times in this chat is how Cindy has made significant leaps and pivots in business and made seemingly risky decisions, but that she doesn’t necessarily see it that way. I think this episode can largely be summed up as a discussion about entrepreneurship, with some golden nuggets specific to the home staging industry thrown in. Website - https://www.staged4more.com/ Podcast - https://podcasts.apple.com/us/podcast/the-home-staging-show/id998380851 YouTube - https://www.youtube.com/user/staged4more Instagram - https://www.instagram.com/staged4more/