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Send us a textIn this episode of the Private Practice Survival Guide, we discuss the power of storytelling in building an emotional connection with your audience and turning your brand into a memorable experience. We explore the essential components of a compelling brand story and how to use it across marketing channels to increase engagement and client loyalty. The episode highlights how authentic storytelling can differentiate your practice from competitors and deepen client relationships. Discover how to craft a narrative that not only communicates your mission but also inspires trust and action. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book
Send us a textIn this episode of the Private Practice Survival Guide, we discuss how to build a purpose-driven brand that resonates with your ideal clients and reflects your practice's core values. We break down the key elements of brand identity—including mission, vision, values, and messaging—and how they shape client perception and loyalty. The episode covers how to align your brand with your long-term goals and adapt it as your practice evolves. A well-defined brand not only differentiates you in the market but also strengthens client trust and engagement. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book
Send us a textIn this episode of the Private Practice Survival Guide, we discuss the challenges private practice owners face when dealing with toxic employees and how fear of legal action or workplace disruption often leads to inaction. We explore how toxic behaviors can negatively impact morale, productivity, and staff retention, as well as strategies for identifying and addressing these issues early. The episode provides actionable tips for implementing accountability measures and creating a positive work culture that fosters collaboration and engagement. Don't let one toxic employee derail your entire team. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book
Ioana had a live Maven session where she shared insights on how AI is transforming design, the role of AI designers, and strategies to stay relevant in this evolving industry.This episode was recorded in partnership with Wix Studio.In this episode: Slides from the episode• How has AI transformed the design industry?• What does AI-driven design truly entail?• What is an AI designer, and how does it differ from traditional design roles?• What new challenges arise when designing AI interactions?• What principles and processes should guide AI design?• How can designers stay relevant in the AI era?• How do AI designer job postings look like?• How did Ioana secure her role at Miro?Check out these links:Join Anfi's Job Search community. The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.Ioana's AI Goodies NewsletterEnroll in Ioana's AI course "**AI-Powered UX Design: How to Elevate Your UX Career"** on Interaction Design Foundation with a 25% discount.❓Next topic ideas:Submit your questions or feedback anonymously hereLinks:
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Send us a textIn this episode of the Private Practice Survival Guide, we discuss how to develop a structured employee improvement and compliance framework that supports performance growth and minimizes legal risks. We explore essential components such as clear feedback channels, targeted training programs, and goal-setting strategies that drive accountability and employee development. The episode covers sensitive processes like managing underperformance, planning layoffs, and navigating transitions with legal compliance and professionalism. This structured approach ensures a balanced focus on both employee growth and practice stability. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book
Send us a textIn this episode of the Private Practice Survival Guide, we discuss how private practice owners can accurately assess their total financial benefit from the business—not just their salary. We explore how to calculate net profit, factor in perks and discretionary expenses, and account for non-recurring costs to get a comprehensive view of the owner's true earnings. This knowledge is critical for succession planning, business valuation, and personal financial strategy. Understanding your financial benefit also helps in making more informed decisions about future investments and growth opportunities. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book
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