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Who here loves PowerPoint? Anyone… yeah, us too. On today's episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach understands the power of storytelling to captivate audiences and drive meaningful change, and firmly believes that traditional presentation methods like the aforementioned Death by PowerPoint and basic info dumps are no longer effective in engaging modern audiences. Specializing in business-to-business (B2B) strategies via peer-to-peer relationships, Biesenbach encourages individuals in business to craft compelling narratives that blend engaging topics with personal experiences that resonate deeply with their audience, fostering genuine connections and driving positive outcomes. "You're doing more than presenting information,” Riesenbach explains. “You are trying to change minds... maybe even change lives." McKinney and Biesenbach also discuss his bestselling book, Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results, insider tips on his writing journey and how he equips leaders with the tools and techniques they need to become more persuasive and authoritative communicators. By doing so, individuals can build their personal brands, drive meaningful change and make a lasting impact in their organizations and beyond. SPONSORS: Hey y'all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. GIVEAWAY ALERT!!! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Enter to win this exciting package of goodies to start building your influence today!
Storytelling is the ultimate tool for persuasion and connection. Rob Biesenbach is a seasoned professional speaking coach and author who understands the transformative power of storytelling. In this week's podcast, Rob shares that presentations should never be about merely delivering data – they should be about sparking change, getting buy-in, and igniting action. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.
Rob Biesenbach, author of the best-seller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" joins me on Episode 609 of The Business Storytelling Show" to discuss the topic.Join us and grab a copy of his book here: https://amzn.to/3XDoB09
Our episode guest is Rob Biesenbach, keynote speaker, author, and retired actor. He worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corporate communications and business. Five things you'll learn from this episode:The power behind saying “No” to invitationsTips on how to declineLessons learned in corporate communications from acting and improvHow to become a keynote speaker and the challenges speakers currently faceHow to get better at storytelling and how to access free storytelling toolsQuotables“One of my secrets for enjoying less stress is definitely embracing the power of saying ‘No.'” — @JasonMudd9“Not every invitation is an obligation, right? You have the opportunity to simply say no.” — @JasonMudd9“It's easy to have a strategy or a lot of activity and no strategy. And part of that is embracing the power of ‘No.'” — @JasonMudd9 doing onstage and in front of the camera could be applied directly to my business career.” — @RobBiesenbach“I think we could all be better storytellers.” — @JasonMudd9“Seth Godin said logic is a battering ram. I mean, you can bury people in facts and data and evidence and all the rest, and you need that stuff. But by itself, it's not enough to persuade. You have to win hearts to change minds.” — @RobBiesenbach“One of the most important stories that anyone can tell is the story of who they are.” — @RobBiesenbachAbout Rob Biesenbach Rob Biesenbach is a keynote speaker, workshop leader, and author. Oh, and did we mention a retired actor? Rob has not only built himself a successful career in corporate communications and started his own business but took classes at Second City where he learned how to act and do improv. Rob joined as a guest to share more about storytelling, presentation, how to say “No,” and much more!Guest's contact info and resources:Rob Biesenbach on TwitterRob Biesenbach on LinkedInRob Biesenbach's WebsiteRob Biesenbach's YouTube ChannelEpisode recorded: January 27, 2022Sponsored by:On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.About your host, Jason MuddOn Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America's most admired brands and fastest-growing companies. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America's Best PR Agencies.Support the show
Rob Biesenbach is a world-class keynote speaker and author who wants to put an end to Death by PowerPoint. His latest book is Unleash the Power of Storytelling – Win Hearts, Change Minds, and Get Results! With so many people having virtual meetings and presentations, Rob shares great advice on looking and sounding like a world-class presenter and keeping your content fresh and interesting in a world of #ZoomFatigue. Thanks to Social Joey, AnswerConnect, and OneUpWeb.
An excerpt from "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" by Rob Biesenbach. Where are all the story ideas? Well, right in front of you, of course...
For this week's Sunday Story Time: An excerpt from the book "Unleash the Power of Storytelling" by Rob Biesenbach.
Rob Biesenbach works with leaders who want to be more persuasive and authoritative in everything they do. That means breaking free from Death by PowerPoint, telling their story, and communicating like humans should.The hardest story to tell is the one we tell about ourselves: who we are, what we do and the value we bring. By packaging your experience into a story you avoid “alphabet soup” syndrome and make a stronger and more lasting impression in the workplace, at networking events and in job interviews.Download a free chapter of the Amazon bestseller Unleash the Power of Storytelling for a complete guide to crafting and telling your story: https://robbiesenbach.com/storychapter Questions or episode ideas? Contact Dean at dean@clarusresults.com.
Karen shares 6 ingredients of storytelling, based on the book Unleash the Power of Storytelling by Rob Biesenbach. Find the book here: http://bit.ly/5amstorytelling
Episode 083. “So, all these things I learned from acting: rehearsing, relentlessly planning, thinking of your audience, inhabiting the character, bringing energy to the room… Those are all critical.” ~Rob Biesenbach Quick! How do you introduce yourself (your business, your big idea, your creative project) to the world? Cue the impostor! If you've just broken into a cold sweat, I understand. This is one of those questions that can trigger even the most accomplished person, causing them to retreat behind ineffectual language and timid gestures. Why is it difficult for some to claim their voice? Probably because voice is more than just the noises we make. Voice is emotion and content; it's the literal and the figurative. Rob Biesenbach has worked voice from every angle. As an actor, a corporate trainer, a speaker, and an author, he's crafted strategies that help people communicate and connect. I imagine some of you asking, “But Andrea, I'm a tax attorney (or a dog walker or a digital illustrator, or a…). What do I need to know about voice other than when to turn it up or how to dial it down?” Well, that takes us back to the question up top. FULL SHOW NOTES: thecreativeimpostor.com/083 “I think one of the most important things in our professional and personal development is getting to a place in your life where you know your strengths and you know your weaknesses so you're not apologetic about either.” ~Rob Biesenbach WHERE TO FIND ROB BIESENBACH Website LinkedIn Twitter YouTube 2 Invitations for YOU Join me for She Podcasts Live in Atlanta, Georgia, October 11 through 13, 2019 I will be co-facilitating a workshop on how to fall in love with the sound of your voice. I'd love to see you there -- get your ticket.* *This is an affiliate link, meaning when you buy your ticket, I'll get a little thank you commission from the organizers. Thank you! Get access to my secret podcast Craft & Culture BTS with Podcast Envy Are you podcasting? (I know SOME of this community is doing it!) Get access to my secret podcast "Craft & Culture BTS with Podcast Envy" Connect with me! Send me an email. Share YOUR EXPERIENCE being a listener of The Creative Impostor. This will help me create episode 100!!!! You can write it or record a voice memo on your phone and attach it to the email. Join The Creative Impostor Facebook Community. We create social support for content creators with inspiring prompts, opportunities for you to share your work and more. Join me September 13, 2019 for the Chicago Creative Happy Hour! My favorite hashtags #thecreativeimpostor #creativewomen #podcastenvy Email or Voice Facebook Group The Creative Impostor Facebook Page @andreaklunder.creative Instagram: @andreaklunder Oh HEY! I'm on LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you're a Creative Impostor listener.
My guest is Rob Biesenbach a corporate communications consultant, keynote speaker, and author. In addition, he is a Second City-trained actor and improviser, who has appeared in nearly 200 stage and commercial productions. As a consultant, he has worked with Fortune 500 companies such as AC Nielsen, Mars, MillerCoors and Motorola. As a speaker and trainer, Rob has delivered programs on storytelling, presentation and communication skills for clients including AARP, Allstate, Big Brothers Big Sisters, Deloitte and Lockheed Martin. Rob is a former vice president at Ogilvy PR Worldwide. He was also press secretary to a state attorney general. Rob has written a number of books, which can be purchased on Amazon, but the one I’m going to quiz him on today is: Unleash the Power of Storytelling. We talk about the essentials of storytelling.
Is life working in a PR agency as glamorous as Hollywood portrays it on television and in movies? The truth is, working in an agency can be exciting, but it also can be exhausting, and not for every PR soul. This week, we consider the ups and downs of PR agency life with Dr. Gina Luttrell, a PR and Social Media Professor at Syracuse University, and co-author of a new book, The PR Agency Handbook. We’ll explore the agency-client relationship, discuss the book’s included client personas, and find out whether Gina recommends agency work to her budding PR wards. Our second guest, Rob Biesenbach, preaches the lessons of improv comedy to agency managers and other PR leaders, sharing an approach based on a four-letter word – love. The Flack Pack wraps up its coverage from the PRSA International Conference this week with an episode about PR agencies. Dr. Gina Luttrell The PR Agency Handbook Syracuse University S.I. Newhouse School of Public Communications Rob Biesenbach
Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job
Studies confirm that storytelling is the most powerful form of communication there is. By transforming your career history from a chronological list into a story with personality, you’ll leave a strong impression on the interviewer. Rob shared tips to tell your career story with a strong narrative arc in 5 steps: The Thread: Connect the dots of your history, and boil it down to one common theme. Disruption: Tell a story that impacted your career trajectory. Turning point: How did you decide to turn a corner. Conflict: Summarize a couple of impactful challenges. Resolution: Explain how you resolved the challenge and what brought you here. Our Guest for This Episode: Rob Biesenbach Rob Biesenbach helps organizations and individuals capitalize on the power of storytelling. He’s an award-winning consultant to Fortune 500 companies, an engaging and informative keynote speaker, and a Second City-trained actor. Rob is also the author of two fun, practical books that use principles from the world of performance to help people communicate more successfully. And he’s now at work on a third book on storytelling. Ben’s Job Search Resource: LinkedIn Profile Mistakes Recruiters shared the LinkedIn mistakes they see people make all the time. Whether your profile is outdated, you have a lame headline, or you’re not telling a coherent story about your background, this resource shares common mistakes job seekers should avoid on their LinkedIn pages. Read Recruiters Explain What the Worst LinkedIn Profiles have in Common on Fast Company. Find Your Dream Job Listener Question: New Professional Potential This week’s listener question comes via email from Heather Rockwell in Newberg, Oregon: “I'm young, passionate, fresh out of college, energetic, and ambitious - how do I get employers to take me seriously? I've had several interviews since graduation, and all of them left me feeling like I was too young, too optimistic, and too inexperienced for them. How can I show my potential as a young, early-career professional? I know I have what it takes to perform the jobs I'm applying to, but I need them to see it.” These segments are sponsored by Mac’s new book, Land Your Dream Job Anywhere. The book offers practical, actionable, and proven tools to help you get clear about your career goals, find hidden jobs, and ace your next interview. Get the first chapter of this useful resource free. Be a part of the Find Your Dream Job podcast! Join in: Ask your job-related question! Email it to becky@macslist.org, or leave us a message at 716-JOB-TALK. If we use your question on the air, you will receive either a copy of our new book, Land Your Dream Job Anywhere. Share your best job resource with our listeners! Send your resource to ben@macslist.org, and tell him how it has helped you find your dream job. What do you think of our show? Rate and review our podcast on iTunes. We appreciate your support! Opening and closing music for Find Your Dream Job provided by Freddy Trujillo, www.freddytrujillo.com.
In this edition of the Lubetkin on Communications Podcast, we chat with Rob Biesenbach, a corporate communications expert, author, actor and public speaker, who will be presenting his seminar, “Act Like You Mean Business: Lessons [Read more...]
In this edition of the Lubetkin on Communications Podcast, we chat with Rob Biesenbach, a corporate communications expert, author, actor and public speaker, who will be presenting his seminar, "Act Like You Mean Business: Lessons for Success From Stage and Screen," at the Philadelphia Chapter of the International Association of Business Communicators meeting in King of Prussia Wednesday, November 4. You can register to attend the IABC program on the chapter website. In the second part of the show, we speak with independent public relations practitioner Gary Frisch, founder of Swordfish Communications, whose practice focuses on small- to mid-size businesses in the Philadelphia area and nationally. [powerpress] The Lubetkin on Communications podcast features interviews, conversations, and panel discussions of topics in the communications, journalism, and public relations fields. If you are interested in becoming a guest on the program, email Steve Lubetkin. Subscribe to the RSS feed for all Lubetkin On Communications podcasts." Subscribe to these podcasts in the Apple iTunes Music Store.
Scheduled Guests: Is PowerPoint dead? Rob Biesenbach talks about the right way to make a presentation to your customers. Jon Bischke shows a new social recruiting tool. Steve Wolfe tells us the questions you absolutely can't ask during an interview. Sponsored by Sage One and Nextiva.