Podcasts about On Top

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.Tune in to learn more! Five things you'll learn from this episode:1. Why earned media is the primary driver of visibility in AI-generated search2. How ChatGPT, Gemini, and Claude determine which brands to recommend3. What the 2% pitch overlap statistic means for PR and marketing teams4. Why media velocity and recency matter more than one big placement5. What to do right now: three actions to strengthen your brand's AI visibility Quotables“Earned media is what AI trusts.” — @jasonmudd9“The right earned media in the right outlets at the right frequency is the primary lever for brand visibility and AI-generated search. Not one of the levers, it's the primary lever.” — @jasonmudd9“The brands that figure this out first are going to own the narrative inside the AI tools their buyers are already using every day.” — @jasonmudd9“99% of links cited by AI come from unpaid media.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInMuck Rack: Earned media still drives 84% of AI citationsGartner: Predicts 2026: Top Predictions to Inform 2026 Comms Strategiesratethispodcast.com/ontopofpr Additional Resources:Why earned media is so powerful in the age of AI and GEOWhy AI tools now rely on earned mediaHow earned media gets AI to remember your brandAxia's AIVisibility servicesListen to more episodes of the On Top of PR with Jason Mudd podcastFind out more about Axia Public RelationsIf you like this episode, you're going to love this:The PR playbook for getting recommendedEmbedded AI: The future of PR and communication workflowsHow to stay ahead of AI in communication and marketingRecorded: June 06, 2026 Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Rikthehet “She’s On Top Club”! Këtë sezon të dytë vjen ekskluzivisht në Top Albania Radio. Programi që nxjerr çdo “sekret” të konkurrenteve të spektaklit të modës “She’s On Top”; çdo përballje, prapaskenat që nuk mund t'i shihni gjatë sfidave, seteve fotografike dhe spektaklit të së dielave do mund t'i zbuloni vetëm në “She’s On Top Club”. Programi ka në fokus emocionet, rivalitetet, marrëdhëniet dhe përjetimet e konkurrenteve, duke i afruar ato më pranë publikut përtej magjisë së skenës së “She’s On Top”.

Julia Glenmark, Simon Strömstedt och Kid Eriksson med gruppen Tjuvjakt är nya på sjätteplatsen med ny version av sina pappors klassiska VM-hit. Lyssna på alla avsnitt i Sveriges Radios app. Den nya generationen har gjort en cover på pappornas fotbolls-hit ”När Vi Gräver Guld I USA”. Julia Glenmark, Simon Strömstedt och Kid Eriksson med gruppen Tjuvjakt är den här veckan nykomlingar på sjätteplatsen. Zara Larsson knuffar ner FELICIA från förstaplatsen med nygamla ettan ”Midnight Sun”. FELICIA är nu tvåa med ”My System”. Greczula får lämna med ”Half Of Me”. Lars Winnerbäck är bubblare med ”Hälsningar” liksom Jacqline med ”On Top” och Toussaint ”Tusse” Chiza med ”Motherland”.

Full details on the latest Red Sox News, HUGE IMPACT Red Sox Roster moves! Red Sox DEMOTE former STAR pitcher Brayan Bello! Why? Listen to Red Seat Radio on Spotify: https://podcasters.spotify.com/pod/show/corbin201 Listen to Red Seat Radio on Apple Podcasts: https://podcasts.apple.com/us/podcast/red-seat-radio/id1742853634 Watch This Next: https://youtu.be/Fw0Nf9IYNxo?si=mbWwlXnAc6YXloz9 Check out The Red Seat Radio Merch Shop: https://redseatradio.myspreadshop.com/ Become a Member of Red Seat Radio Today: https://www.youtube.com/channel/UCZ3qF_2cpQMGCpM5oDWaZQw/join Connect With Red Seat Radio on Social: https://twitter.com/redseatradio https://discord.com/invite/eAjQpUkDaV https://www.instagram.com/redseatradio/ #redsox #baseball #mlb #mlbb #redseatradio #milb #sportsnews #sports #boston About: Today we are breaking down the latest Red Sox News that includes HUGE Red Sox Roster News. We breakdown the latest from The Red Sox in MLB, including Red Sox ROSTER MOVES for 2026 including one of the former BEST Red Sox player Brayan Bello. On Top of that the Red Sox made a Trade last night so we breakdown why and who. We also talk about why the Red Sox making these moves could be a HUGE IMPACT on the 2026 season. We talk about what this HUGE Red Sox News means for The 2026 Red Sox and what to expect from Red Sox going forward! Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. William Turner and Dr. Ted Olson talk to songwriter, author, and scholar Alice Randall, whose pioneering work in country music garnered her video-of-the-year recognition ("Is There Life out There," Reba McEntire) and acknowledgement as the first black woman to be the co-writer of a number one country song ("XXX's and OOO's," Trisha Yearwood). She is also a New York Times bestselling author (The Wind Done Gone) and serves on the faculty of Vanderbilt University, where she has taught courses on Black country music, coal mining history and culture, and soul food. Randall's most recent book, My Black Country: A Journey Through Country Music's Black Past, Present, and Future, is a memoir tracing her experiences in the Nashville music industry and the roots of Black influence on the genre. Its companion album, My Black Country: The Songs of Alice Randall features her songs performed by artists such as Leyla McCalla, Rhiannon Giddens, and Alice's own daughter, Caroline Randall Williams. Giddens' rendition of Randall's song "Ballad of Sally Anne" received a Grammy nomination in 2025.Dr. William Turner is a longtime African American studies scholar and retired Distinguished Professor of Appalachian Studies and Regional Ambassador from Berea College. He was also a research assistant to Roots author Alex Haley and co-editor of the groundbreaking Blacks in Appalachia. In 2021, Turner received Western Carolina University's individual Mountain Heritage Award in recognition of his outstanding contributions to Southern Appalachian Studies. His memoir called The Harlan Renaissance, available from West Virginia University Press, was awarded the prestigious Weatherford Award at the 2022 Appalachian Studies Association Conference. Dr. Ted Olson is a music historian and professor of Appalachian Studies at East Tennessee State University. He is the author of many books, articles, reviews, encyclopedia entries, and oral histories. Olson has produced and compiled a number of documentary albums of traditional Appalachian music, including On Top of Old Smoky and Big Bend Killing, both from Smokies Life. His work has received a number of awards, including nine Grammy nominations. The East Tennessee Historical Society honored Olson with its Ramsey Award for Lifetime Achievement in 2021. 

Send us Fan MailIn this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders.Tune in to learn more!  Meet our guest:Our guest is Matt Mosich, president and owner of The Mosich Group. Matt is a communication and speaker coach for executives, founders, and their teams. He helps clients prepare for and build keynotes, board presentations, podcasts, and media interviews. Five things you'll learn from this episode:1. Why every point needs a story and every story needs a point2. How great speakers collect stories from everyday experiences 3. Why audiences remember sentences, not speeches4. The hidden preparation behind seemingly effortless presentations 5. How to use nerves as an advantage instead of trying to eliminate them Quotables“There are probably thousands of people out there who can speak on your topic. They might have the exact same conclusions that you do. The only difference is how you arrived at them.” — Matt Mosich“The best speakers aren't more creative. They're better at noticing and writing down what everyone else walks past.” — Matt Mosich“People remember sentences, not speeches.” — Matt Mosich“Our mindset is how we observe the world; it's how we live our experience.” — Matt Mosich“You have to show up as a professional in order to get paid like a professional.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Matt Mosich on LinkedInThe Mosich Group websiteJack SernettMatthew DicksThe Four Agreements BookToastmasters InternationalAdditional Resources:Axia Public Relations' SpeakersBureau serviceListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.How to become a TED speakerThe right way to apply for a speaking engagementDon't let your superstar company speaker go unnoticed; promote today!If you like this episode, you're going to love this:Embracing the power of “No” and storytellingHow company executives can become powerful keynote speakersHow to become an excellent TEDx speakerSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Keith sits down with Ralph Cuseglio to discuss living in Philadelphia, running, early musical influence from Michael Jackson and Prince, discovering independent music and early formative shows Ralph attended at ABC No Rio and other venues. We also discuss the formation of Rye Coalition, the band's early history, recording "On Top" with Steve Albini, the creative evolution of the band, notable tours with The Mars Volta and Queens of the Stone Age, their near major label debut "Curses" that was produced by Dave Grohl, touring with Foo Fighters, their recent reunion and upcoming performance at Caterwaul Fest and more.     Intro - 0:00 - 5:03 Rye Coalition Interview - 5:04 - 1:08:25 Outro - 1:08:40 - 1:16:44

Send us Fan MailIn this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications. Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelling professional with 18+ years of experience crafting clear, high-impact narratives across broadcast, digital, and social platforms. She has led messaging for high-stakes news and major public-facing initiatives, with a focus on audience engagement, clarity, and collaborative leadership.Five things you'll learn from this episode:1. Why journalists are uniquely positioned to succeed in PR and corporate communications2. How newsroom experience strengthens media relations, storytelling, and strategic communications3. How former journalists can position their skills and experience to stand out in today's PR job market4. How AI, applicant tracking systems, and evolving hiring practices are changing communications careers5. Why companies increasingly value journalists who understand newsrooms, audiences, and compelling storiesQuotables“You always have to learn to adapt and evolve.” — Tiffany Anthony“Some of the best stories are about people and interesting people. It's not just about a product.” — Tiffany Anthony"People want people's stories. They want to connect emotionally with stories. And I think a lot of companies forget that and lose sight of that." — Tiffany Anthony“You have to be willing to say, ‘I'm no longer a journalist. I'm now a corporate storyteller.'” — Jason Mudd"If you don't tell them, you won't sell them." — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Tiffany Anthony on LinkedInTiffany Anthony on Muck RackTiffany Anthony websitePublic Relations Employment Statistics by BLS.gov PRSA Job BoardAxiacareers.com Additional Resources:6 ways agency work provides the best work experienceTop 6 questions public relations students ask us about the PR industryListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Transition from journalism to PR with David DeCampBehind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia's beginningNetworking without an agenda: The key to career longevitySupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Qwoted's Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.Tune in to learn more!Meet our guest:Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and platforms like Qwoted. She leads training, demos, and user initiatives that support agencies and brands in a fast-moving media landscape.Five things you'll learn from this episode:1. Why modern news cycles now behave like breaking news by default2. How shrinking newsrooms are increasing pressure on journalists and PR teams3. Why responding within 48 hours significantly increases placement success4. How AI is changing pitching, and why similarity is becoming a problem5. Why diversification of angles and sources is critical for credibility Quotables“All news is almost breaking news now. It has to be told immediately and as quickly as possible because somebody else is already writing it.” — Shelby Bridges“The people who are responding within the first 48 hours are the ones that are winning.” — Shelby Bridges“Everybody should be able to use AI to pitch — but not to falsify data, personas, or companies.” — Shelby Bridges“What journalists need is something that stands out and isn't generic.” — Shelby Bridges“If people in the room all look like you, you're not going to hear as good or thoughtful storytelling and insights as you might want.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@sbridges0117 on instagramShelby Bridges on LinkedInQwoted websiteQwoted resourcesAdditional Resources:Journalist PR responses under 3% for third straight quarterJournalists don't want AI-generated commentary (and what to give them instead)Top PR pros share their tips for earning U.S. media coverageThe best and worst media relations efforts from public relations professionalsHow to use media relations strategically to boost SEOListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Making your media pitches stand outThe 4 R's of media relations: Responsive, resourceful, rapid, and respectMedia relations best practices Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.Tune in to learn more!Meet our guest:Our guest is Michele Ehrhart, senior vice president and chief marketing and communications officer at the University of Memphis. Michele is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy. Five things you'll learn from this episode:1. Why crisis preparation must happen before a crisis occurs2. How leaders can use “what if” scenario planning to prepare for high-risk situations3. Why silence can be a strategic communication choice depending on context4. How reputation is built slowly but can be damaged quickly during a crisis5. Why defining roles and responsibilities in advance improves crisis response executionQuotables“The day you have a crisis should not be the first day you've thought about what you'll do.” — Michele Ehrhart“Planning the work and working the plan.” — Michele Ehrhart“Silence is a strategy. If the story isn't yours, don't talk about it.” — Michele Ehrhart“The brand is what you put out there; reputation is what they think of you.” — Michele Ehrhart“When PR is at its best, it's building a reputation for your company — just not visibility, but also the reputation. You could have great visibility, but it's not positive.” – Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Michele EhrhartMichele Ehrhart is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy. After 22 years with FedEx, she now serves as the University of Memphis's senior vice president and chief marketing and communications officer. She is a bestselling author, speaker, and industry expert helping leaders navigate crises with confidence and clarity.Guest's contact info and resources:Michele Ehrhart on LinkedInMichele Ehrhart's websiteGet the “Crisis Compass: How to Communicate When It Matters Most” bookAxia's CrisisPoint serviceAxia's Reputation Restoration serviceAdditional Resources:How to recover from a PR crisis and manage Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.Tune in to learn more! Five things you'll learn from this episode:1. How candidates evaluate your reputation before your careers page2. Why PR influences recruiting outcomes before HR gets involved3. The role of visibility, credibility, and interpretation in hiring decisions4. Why employer brand perception is formed in search and media results5. How PR reduces hiring friction and improves talent quality Quotables“Candidates don't start with your careers page; they start with your reputation.” — @jasonmudd9“Your careers page doesn't create perception. It confirms or contradicts what they already perceive or believe.” — @jasonmudd9“Recruiting is a reputation-driven system.” — @jasonmudd9“PR didn't create demand; it removed the friction that prevented their growth.” — @jasonmudd9“Public relations doesn't just influence how customers see you, it influences who wants to work for you, who shows up, and how they perform.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInLinkedIn Talent Solutions - Employer's brand mattersGlassdoor - Employer Branding 101: Why, How and Proven ROIratethispodcast.com/ontopofpr Additional Resources:Case study: Improving a company's recruitingHow to turn award wins into long-term assetsWarning signs your online reputation management is failingHow to improve your company's Glassdoor reviewsFind out more about Axia Public Relations.Axia Public Relations resourcesAxia's NewsBureau ServiceListen to more episodes of the On Top of PR podcast.If you like this episode, you're going to love this:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Brand Revolt's Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.Tune in to learn more!Meet our guest:Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship.” Once drawn to psychiatry, he now applies that same curiosity to branding, helping organizations diagnose challenges and build stronger brands.Five things you'll learn from this episode:1. Why traditional agency pitches often prioritize performance over real problem-solving2. Why diagnosing the problem must come before prescribing any solution3. How treating agency relationships as strategic investments improves outcomes4. How shifting from vendor transactions to partnerships leads to better results5. What a true client-agency partnership looks like in practiceQuotables“You want that agency that helps you develop the brief [to] help you figure out what we actually need. What are we trying to accomplish? What would success look like?” — Camden Bernatz“The reason you have a need for an RFP or to hire a firm and hire an agency is because you don't totally know what you need.” — Camden Bernatz“It's just having things on the table early, talking about like, ‘We think that you're prescribing something that's going to cost more than you say you have money for.'”  — Camden Bernatz“There's a difference in the way it feels to spend money on an agency versus spending the money with the agency.” — Camden Bernatz“Your agency is like an engine to fuel as opposed to a resource to drain. You will treat it differently, and they will perform differently.” — Camden Bernatz“Buying agency services is about buying a creative class of expertise, experience, guidance, and consulting that is much different than buying staples, pencils, and other supplies.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Camden Bernatz on LinkedInCamden Bernatz on YouTubeBrand Revolt website“Stop Asking For Pitches: 10 Rules to Fix the Client-Agency Relationship” bookThe Win Without Pitching ManifestoClients behaving badly: Video store, hair salon hagglingAdditional Resources:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world's most successful brands and how to apply those principles in marketing and PR. Meet our guest:Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” and “Hacking the Human Mind.” He specializes in applying behavioral science to marketing and works with global brands to solve real-world challenges.Five things you'll learn from this episode:1. Why what people say influences them vs. what actually drives behavior2. How “effort storytelling” can increase perceived product value3. Why simplicity in messaging increases perceived intelligence and trust4. How timing and “fresh start” moments influence behavior change5. Why social proof remains one of the strongest drivers of decision-making Quotables“Behavioral science is what people say influences them and what actually influences them. They are wildly different.” — Richard Shotton“If you ever need someone to make a really big change in their life, don't target them randomly.” — Richard Shotton“The more effort that goes into something, the better it is. People have got that as a rule of thumb in their head. And the interesting thing is, the rule of thumb takes on a life of its own.” — Richard Shotton“If you want to convey strong brand values, the argument from Oppenheimer is to speak in a simple, clear way.” — Richard Shotton“The simplest answer is usually the best answer. If it's focused on one thing, it's clear, easy to digest.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Richard ShottonRichard Shotton is a behavioral scientist and founder of Astroten. He is a best-selling author of three books, including “The Choice Factory” and “The Illusion of Choice.” His latest book, “Hacking the Human Mind,” explores the behavioral science underpinning the success of 17 leading brands. He specializes in applying behavioral science to marketing, helping brands like Google solve real-world challenges through consultancy, copywriting, and training.Guest's contact info and resources:@rshotton on XRichard Shotton on LinkedInAstroten's websiteConsumer Behavior Lab website”Hacking the Human Mind” bookAdditional Resources:Earned authority + emotional resonance = brand winsSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.Tune in to learn more!Meet Our Guest:Our guest on this episode is Carly Roszkowski, vice president of financial resilience at AARP. She leads strategy and outcomes within AARP's Work and Jobs and Financial Resilience initiatives, helping individuals over 50 strengthen their competitiveness in the labor market and access meaningful employment opportunities. Carly also works to eliminate age discrimination and promote inclusive hiring practices across organizations.Five things you'll learn from this episode:1. How ageism in the workplace impacts job seekers and employees over 50 years old2. The biggest challenges experienced professionals face when seeking new opportunities3. How department leaders can effectively support and manage multigenerational teams4. Best practices hiring managers can use to better support experienced talent5. Practical ways employees and coworkers can help create a safe, inclusive, and high-performing workplaceQuotables“AARP is fighting every day to end age discrimination in the workplace and educate consumers, knowing their rights, as well as educating employers on the value that older workers bring to an organization.” — Carly Roszkowski“Networking and knowing someone is still a really great way to start your job search.” — Carly Roszkowski“60% of workers 50 and older have said that they would love to learn new skills for their job or on the job.” — Carly Roszkowski“Research shows that there's increased innovation, increased creativity, better problem solving when you have a mix of ages, mix of different backgrounds, or from different points of view.” — Carly Roszkowski“Mirror the language; reflect the terminology that you see in the job description in your application.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Carly Roszkowski on LinkedInAARP websiteAARP Works and Jobs Resources AARP Employer Resource CenterOlder Workers are Building Tech Skills ResearchAdditional Resources:How to calculate the true cost of hiring an employeeListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public RelationSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows.Tune in to learn more!Meet Our Guest:Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optimization, shaping the emerging frontier of brand visibility in an AI-driven world.Five things you'll learn from this episode:Why embedded AI is more effective than standalone assistants in PR workflowsHow AI preserves messaging consistency and insight accuracy across teamsWays to make PR teams more adaptable in real time using AIHow AI-powered media intelligence predicts trends and shifts in reputationStrategies to integrate AI into every stage of PR: discovery, outreach, monitoring, and reporting Quotables“Being able to take advantage of AI is knowing what everyone's doing right now and figuring out which stages of our workflow can benefit from AI and having the right tooling to do that.” — @Greg Galant“The PR profession's been doing generative engine optimization even before generative AI came to be because when these AI systems were built, they were all trained on news data.” — @Greg Galant“The work we did a year ago or two years ago is even more valuable today than it was then.” — @Greg Galant“There's two big buckets. One is: How does AI influence PR, and how does PR influence AI?” — @Greg Galant“We have to look at this from a macro and a micro level and keep testing and tweaking what we're doing and improving upon it.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@gregory on X@gregory on InstagramGregory Galant on LinkedInMuck Rack websiteMuck Rack DailyGenerative Pulse by Muck RackThe State of Journalism and PR 2022 reports with Greg GalantIf you like this episode, you're going to love this:95% of AI citations come from PR contentHow generative AI uses earned media coverage (fueling PR's resurgence)Getting more media coverage by making journalists' lives easierThe PR playbook for getting recommended by AI with UnusuaSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

ENCOUNTERS WELCOME- HAPPY EASTER- STARTED SERIES SPOTLIGHT ON ENCOUNTERS WITH JESUS STARTING WITH PALM SUNDAY-PASSION WEEK LAST WEEK- JESUS ENTERS A PARADE JESUS -LAST WEEK LAST MOMENTS LAST BREATH PHARISEES – ADDRESSES HYPOCRISY THIS WEEK- SHINE SPOTLIGHT ON MARY MAGDALENE MARY MAGDALENE -BEEN WITH JESUS FOR A WHILE MARY MAGDALENE- HEALED OF 7 DEMONS THERE WHEN JESUS WAS CRUCIFIED-SUPORTER OF JESUS PAINTING OF MARY MAGDALENE ARCHEOLOGIST DISCOVERED MANY REMNANTS CHURCH - DUC IN ALTUM (PUT OUT INTO DEEP) ATRIUM DEDICATED TO WOMEN BEAUTIFUL MOSAIC DEDICATED TO MARY MAGD THIS IS THE CHOSENS INTERPRETATION MARY MAGDALENE- MEETS JESUS MARY ENCOUNTERS- THE ENCOUNTERS JESUS HAD WITH PEOPLE STARTING WITH PALM SUNDAY THROUGH PASSION WEEK AND BEYOND WHERE DID WE END ON FRIDAY NIGHT MARY MAGDALENE AND MARY SIT FACING A STONE SCRIPTURE JOHN 20:1 “EARLY ON THE FIRST DAY OF THE WEEK, WHILE IT WAS STILL DARK, MARY MAGDALENE WENT TO THE TOMB AND SAW THE STONE HAD BEEN REMOVED FROM THE ENTRANCE. SCRIPTURE JOHN 20:2 SO SHE CAME RUNNING TO SIMON PETER AND THE OTHER DISCIPLE, THE ONE JESUS LOVED, AND SAID, “THEY HAVE TAKEN THE LORD OUT OF THE TOMB, AND WE DON'T KNOW WHERE THEY HAVE PUT HIM!” SCRIPTURE JOHN 20:3-4 SO PETER AND THE OTHER DISCIPLE STARTED FOR THE TOMB. BOTH WERE RUNNING, BUT THE OTHER DISCIPLE OUTRAN PETER AND REACHED THE TOMB FIRST. SCRIPTURE JOHN 20:5-6 5 HE BENT OVER AND LOOKED IN AT THE STRIPS OF LINEN LYING THERE BUT DID NOT GO IN. THEN SIMON PETER CAME ALONG BEHIND HIM AND WENT STRAIGHT INTO THE TOMB. HE SAW THE STRIPS AND LINEN LYING THERE, JOHN FASTER- PETER LESS SCADER. SCRIPTURE JOHN 20:7-8 7. AS WELL AS THE CLOTH HAD BEEN WRAPPED AROUND JESUS' HEAD. THE CLOTH WAS STILL LYING IN ITS PLACE, SEPARATE FROM THE LINEN. FINALLY THE OTHER DISCIPLE, WHO HAD REACHED THE TOMB FIRST, ALSO WENT INSIDE. HE SAW AND BELIEVED. BELIEVED WHAT? WHY? WHAT DO YOU HAVE A HARD TIME BELIEVING IN? ANNA BAGENHOLM SKIING ACCIDENT- TRAPPED ICE- PUPILS DIALATED She had no heart beat for 2 hours 35 minutes Bågenholm's spent the following 35 days connected to a JUSTIN SMITH attempted to walk home 2 MILES in Tresckow, PA, wearing hoodie and jeans. Temp-4 DEGREES- passed out snowdrift (12 hours) father, Don Smith, found him the next morning. Justin was rigid, his skin was purple, and he had no pulse or breathing. Paramedics assumed DEAD, sheet placed over him- 1 SCRIPTURE JOHN 20:9-10 9. (THEY STILL DID NOT UNDERSTAND FROM SCRIPTURE THAT JESUS HAD TO RISE FROM THE DEAD) THEN THE DISCIPLES WENT BACK TO WHERE THEY WERE STAYING SCRIPTURE JOHN 20:11-12 11. NOW MARY STOOD OUTSIDE THE TOMB CRYING. AS SHE WEPT, SHE BENT OVER TO LOOK INTO THE TOMB AND SAW TWO ANGELS IN WHITE, SEATED WHERE JESUS' BODY HAD BEEN, ONE AT THE HEAD AND THE OTHER AT THE FOOT. WHAT IS THE SIGNIFIGANCE OF THIS? ON TOP- 2 ANGELS- ONE ON EACH END THE ARK OF THE COVENANT OLD TESTAMENT- THE PRESENCE OF GOD LIVED HERE ARK TRAVELED AT ONE POINT ARK THEN ENDS UP IN THE TEMPLE ONCE A YEAR- THE HIGH PRIEST HOLY OF HOLIES VODDIE BAUCHAUM WHAT WAS HE SAYING? ADMIT YOUR'E A SINNER- IN NEED OF A SAVIOR BELIEVE ON AND IN THE LORD JESUS CONFESS WITH YOUR MOUTH SCRIPTURE JOHN 20:13 13. THEY ASKED HER, “WOMAN, WHY ARE YOU CRYING?' “THEY HAVE TAKEN MY LORD AWAY,” SHE SAID, “AND I DON'T KNOW WHERE THEY HAVE PUT HIM.” VERSE 2 SHE SAID THE LORD-    ITS PERSONAL SCRIPTURE JOHN 20:14 14. AT THIS, SHE TURNED AROUND AND SAW JESUS STANDING THERE, BUT SHE DID NOT REALIZE THAT IT WAS JESUS. SCRIPITURE JOHN 20:15 15. HE ASKED HER, “WOMAN, WHY ARE YOU CRYING? WHO IS IT THAT YOU ARE LOOKING FOR?” THINKING HE WAS THE GARDNER, SHE SAID, “SIR, IF YOU HAVE CARRIED HIM AWAY, TELL ME WHERE YOU HAVE PUT HIM, AND I WILL GET HIM.” HOW DOES SHE NOT KNOW WHO HE IS ? DARK- SHES CRYING SHE HAS ZERO EXPECTATION HE IS ALIVE REMBRANDT PAINTING JESUS GARDNER  Christ not just Redeemer but also the cultivator of souls. Like a gardener tending to his garden, he nurtures each soul, guiding us toward spiritual growth and renewal. In the garden, a place of life, growth and resurrection, Christ's presence illuminates the darkest corners and brings new life from the ashes of desolation. SCRIPTURE JOHN 20:16 16. JESUS SAID TO HER, “MARY.” SHE TUNRED TOWARD HIM AND CRIED OUT IN ARAMAIC, “RABBONI!” (WHICH MEANS “TEACHER”) SERIES IS ENCOUNTERS ENCOUNTERS VARY FOR PEOPLE ENCOUNTER HIM IN PAIN-IN JOY-CREATION IN OTHER PEOPLE FUNERAL HOME ENCOUNTER FIRST YEAR AS A PASTOR (3 LADIES UNDER 50) NICKY BROWN- 46 BRUTAL BATTLE CANCER STANDING LOOKING AT HER BEATEN UP BODY I NEED YOU TO EMBRACE THIS DON'T NEED WORK FOR CHURCH TO ENCOUNTER STATEMENT MARY MAGDALENE CAN BE SEEN AS THE OPPOSITE OF THE PHARISEES, SHE IS KEENLY AWARE OF HER NEED FOR JESUS AND HER DEPENDANCE ON HIM. SCRIPTURE 1 CORINTHIANS 15:3 FOR WHAT I RECEIVED I PASSED ON TO YOU AS FIRST IMPORTANCE; THAT CHRIST DIED FOR OUR SINS ACCORDING TO THE SCRIPTURES, THAT HE WAS BURIED, THAT HE WAS RAISED ON THE THIRD DAY ACCORDING TO THE SCRIPTURES. SCRIPTURE 1 CORINTHIANS 15:4-5 4 THAT HE WAS BURIED, THAT HE WAS RAISED ON THE THIRD DAY ACCORDING TO THE SCRIPTURES, AND THAT HE APPEARED TO CEPHAS, AND THEN TO THE TWELVE. SCRIPTURE 1 CORINTHIANS 15:6 6 AFTER THAT HE APPEARED TO MORE THAN FIVE HUNDRED, OF THE BROTHERS AND SISTERS AT THE SAME TIME, MOST OF WHOM ARE STILL LIVING, THOUGH SOME HAVE FALLEN ASLEEP. SCRIPTURE I CORINTHIANS 15:7-8 7. THEN HE APPEARED TO JAMES, THEN TO ALL THE APOSTLES, AND LAST OF ALL HE APPEARED TO ME ALSO PAUL THE TERRORIST- IS TESTIFYING THAT HE HAD AN ENOUNTER WITH JESUS. MARY MAGDALENE HAD ENCOUNTER WITH JESUS THE CHOSEN TAKES LIBERTY HERE- THE MESSAGE OF WHAT SHE SAYS DOESN'T THIS IS A REAL PERSON- REAL PROBLEMS EXPLAINS TO NICODEMUS- A PHARISEE WHAT HAPPENED WOULD YOU KNOW HIM IF YOU SAW HIM I WAS ONE WAY- AND NOW I AM COMPLETELY DIFFERENT AND THE THING THAT HAPPENED IN BETWEEN-  WAS HIM-   YES I WILL KNOW HIM SCRIPTURE JOHN 20:17 17. JESUS SAID “DO NOT HOLD ON TO ME, FOR I HAVE NOT YET ASCENDED TO THE FATHER. GO INSTEAD TO MY BROTHERS AND TELL THEM, “I AM ASCENDING TO MY FATHER AND YOUR FATHER, TO MY GOD AND YOUR GOD. “ SCRIPTURE JOHN 20:18 18. MARY MAGDALENE WENT TO THE DISCIPLES WITH THE NEWS: “I HAVE SEEN THE LORD!” AND SHE TOLD THEM THAT HE HAD SAID THESE THINGS TO HER.” HAVE YOU SEEN THE LORD- HAVE YOU HAD AN ENCOUNTER WITH JESUS? TODAY WE END WITH WHERE WE ENDED FRIDAY NIGHT 2 WOMEN- SIT, STARING AT A STONE MARY MAGDALENE AND MARY THE MOTHER OF JOSEPH AND SALOME- SAT STARING AT THE TOMB WHERE HE WAS LAID”. ALL HOPE HAS BEEN LOST STONES IN SCRIPTURE REPRESENT MANY THINGS. STONES WERE MARKERS, STONES WERE ALTARS, STONES WERE REMINDERS, AND STONES- THIS STONE WAS A BARRIER. TODAY WE INVITE YOU TO TAKE A STONE- WRITE A WORD OR EVEN A SYMBOL ON IT AND TAKE IT WITH YOU. ALSO INVITED TO PLACE IT- FOOT OF THE CROSS REMINDER-MARKER-MEMORIAL REPRESENTS MY STONE SAYS FREE THE STONE WAS A BARRIER- NOT TO HIM GETTING OUT BUT TO US GETTING IN PRAYER- ADMIT YOU ARE A SINNER (ALL HAVE SINNED) BELIEVE ON AND IN JESUS CONFESS WITH YOUR MOUTH- YOU WILL BE SAVED LORD TODAY- I ADMIT IM A SINNER IN NEED OF YOU- FORGIVE MY SINS JESUS- COME INTO MY HEART TODAY. FINAL MESSAGE OF EASTER- MARY THOUGHT THEY LOST JESUS WON

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.Five things you'll learn from this episode:1. Five reasons your news release isn't getting coverage2. Understanding the move from “press releases” to news releases3. Common mistakes that cause press releases to be ignored4. How to write headlines and content that attract attention and clicks5. Adopting an audience-first mindset to make your news releases effective Quotables“A journalist or reader is asking, ‘Why should I care?' ‘Why now?' and ‘Why does this matter now?' And if you don't answer that in the first few lines of your pitch or your news release, you lose that audience.” — @jasonmudd9“Safe content doesn't get shared; it gets ignored.” — @jasonmudd9“Your content now competes in search, AI, and social feeds. Structure matters. You need clear headlines, direct language, and answer-driven content.” — @jasonmudd9“Shift your mindset from ‘What do we want to announce?' to ‘What would someone care [about], click, and share?' Define your audience, validate your angle with data, and write like a journalist.” — @jasonmudd9“Coverage isn't requested; it's earned. It starts with how you think about the story before writing.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInListen to more episodes of the On Top of PR podcast.Find out more about Axia Public Relations.Axia Public Relations resources1:1 consultations and training with Axia10 2026 press release tips marketers aren't going to likeAdditional Resources:What's the difference between press releases and public relations?What's the difference between newswire and press release distribution wire agencies?How press releases are powering generative engine optimization and answer engine optimization3 elements of an effective news releaseSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

#WERBUNG#Diese Folge wird unterstützt von Zahnheld

This week's Espresso covers news from Bliss, Rexi, Ontop, Nuvocargo, and more!Outline of this episode:[00:30] – Prestamype raises $27M in equity and debt[00:41] – Bliss raises $11M Series A[00:50] – BackChannel raises $4.8M seed round[01:00] – Rexi raises $1.2M pre-seed funding[01:12] – Ontop partners with BVNK[01:21] – Alive Ventures closes $55M fund[01:31] – Nuvocargo launches AI-native freight execution platformResources & people mentioned:Startups: Prestamype, Bliss,  BackChannel, Rexi, Ontop, BVNK, NuvocargoVCs: Alive Ventures, Kfund, Grupo Bradesco, Sunna Ventures.

Send us Fan MailIn this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications.Tune in to learn more!Meet Our Guest:Our episode guest is Frank X. Shaw, chief communications officer at Microsoft. Frank leads global communications strategy, product PR, media and analyst relations, executive and employee communications, and global agency partnerships. He shares insights on how communicators can leverage AI to focus on high-value work and improve efficiency.Five things you'll learn from this episode:1. How to identify high-value PR work and apply AI to repetitive tasks2. Practical AI applications for media monitoring, analyst engagement, and internal communications3. How autonomous AI agents can enhance predictive insights for communications teams4. The mindset needed to embrace AI tools without fear of job loss5. How efficiency gained through AI can drive growth rather than just cost-cuttingQuotables“It's not like you can outsource your judgment, but you can augment it.” — Frank Shaw“I don't look at all this technology as something that is going to cut costs. It's going to allow us to do the things that are in front of us that we want to do that we can't get to right now because we don't have the resources and the time.” — Frank Shaw“The mindset has to be one of experimentation, curiosity, trying new things, being willing to fail, at some, grabbing every tool that comes out there and thinking about how we can apply it to the work that we do. “ — Frank Shaw“I think everybody should be experimenting with stuff at home and at work because it's moving really fast, and the way you stay on top of it is just to play.” — Frank Shaw“People say the corporate communication profession has changed over the years. And my argument is it really hasn't changed. We just have better tools. But those same tools require us to be even better practitioners, more strategically minded.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Frank X. Shaw on LinkedInMicrosoft websiteLinkedIn Learning: Communicator's Guide to AI Tools and Mindsets for Modern PR and Media courseAdditional Resources:Axia's AI Relations serviceMicrosoft Copilot StudioMicrosoft BingGet to Know Microsoft EdgeSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Folks, this is a HUGE episode—maybe the biggest, maybe the best, people are saying it—and we're making pro wrestling MAJESTIC again like nobody else can. Episode 227 is absolutely loaded. Total powerhouse. You're going to love it.We start by honoring the late, great Dennis Condrey—a true legend, a founding member of the Midnight Express. Tremendous talent. One of the BEST tag team wrestlers ever, period. His work with Bobby Eaton? Incredible. His battles with the Rock ‘n' Roll Express? Historic. We pay tribute the right way—classy, strong, unforgettable.Then we break down the BIG stories shaking the industry. TNA is making major moves—expanding into India with a massive new TV deal. Smart business, very smart. Ronda Rousey shows up at AEW Revolution—total shocker—aligning with Marina Shafir and going after Toni Storm. That women's division just got very, very interesting. Maybe the best it's ever been—if they handle it right.We also talk Ricochet—tough situation, not good—after a controversial comment online. We discuss accountability, the backlash, and what it means going forward. Plus, Toni Storm is injured—very unfortunate, a big loss—and AEW has to pivot. WWE? They're dealing with Saudi Arabia uncertainty, launching new business content with Front Office Sports, and even selling premium seats ON the WrestleMania stage. Genius or crazy? We break it down. And Dennis Rodman—great athlete, big personality—is heading into the Hall of Fame. Well deserved. Tremendous crossover star. Also, Ted DiBiase Jr.—NOT GUILTY. Big news.Then we get into the ACTION.AAA Rey de Reyes Night 2—wild, chaotic, absolutely electric. We cover everything: Rey Fénix shining, total mayhem in the tag title match, and the unbelievable Rey de Reyes ceremony that turned into complete madness. Dominik Mysterio stirring things up, TWO El Grande Americanos, stolen swords—this is the kind of drama you can't script. Incredible.And AEW Revolution 2026? We give you the most in-depth, no-nonsense review anywhere. FTR vs Young Bucks—classic. MJF vs Hangman in a brutal Texas Deathmatch—career-changing stuff. Moxley, Swerve, Thekla, Místico—top-tier performances across the board. Returns, betrayals, violence—everything you want.This episode is strong, it's powerful, and it's bringing wrestling back to where it should be—ON TOP.Make wrestling majestic again. Listen now.Visit our website ➡️➡️➡️ https://www.majesticproduction.com/Watch our full podcast here ➡️➡️➡️ anchor.fm/majestic-production

Send a text In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era.Tune in to learn more! Meet Our Guest:Our episode guest is Brandon Watts, director of PR and communications at Storyblok. With 20-plus years in shaping narratives for startups and enterprise tech, Brandon brings insights from both the media and PR sides. He's also contributed to Fast Company, Entrepreneur, and Adweek.Five things you'll learn from this episode:1. How to adopt a media-first approach in PR during the AI era2. Why quality matters more than quantity when pitching stories3. How to put the audience before your PR agenda4. The power of exclusives and timings5. Tips for pitching original, AI-proof storiesQuotables“The biggest challenge here is when we think of what we're trying to tell, the story we're trying to tell, it's usually always framed through our lens. What do we have to say? What benefit do we get from it? That's a lot of we, me — a lot of self-service focus. So we have to reframe this. If it's media first, it means that it's really media first.” — Brandon Watts“Communication with your pitch is so critical because that's really what helps you to sell it, to make it more broad in terms of who's going to want to listen to that and why.” — Brandon Watts“You have to create the stories that AI can't. And all of that is due to your personal experience, what your company's experiencing, what your team is experiencing, and your customers' lived experiences that cannot be hallucinated, that cannot be made up. That's authenticity.” — Brandon Watts“We use AI just in the right way to help you get more power out of your content creation. So you just have to take that extra bit of time to understand that you can't just prompt and run. You've got to give it context and tweak.” — Brandon Watts“Garbage in, garbage out. If you put bad input into a generative AI app, you're going to get bad output from it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Brandon Watts on LinkedInStoryblok websiteHow to stay ahead of AI in communication and marketingListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:Axia's AI ServiceAI in PR: Transforming communSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send a textIn this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest:Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human.Five things you'll learn from this episode: 1. Why HARO was revived and what's changed since its launch2. How journalist profiles and “Open to Write” signals improve pitch success3. Tips for better pitches with fewer blasts to stand out to reporters4. How HARO is expanding to support journalists beyond sourcing experts5. How PR pros can measure expert authority instead of vanity placements in the AI era More About Brett FarmiloeBrett Farmiloe is the CEO of Help a Reporter Out (HARO), a platform connecting journalists with sources to create expert-powered content. An entrepreneur and author, Brett has scaled startups, collaborated with global brands, and helped thousands of professionals share their expertise. His mission is to make knowledge more accessible and human online.Quotables“Our goal at the end of the day is to connect journalists with great sources for stories.” — Brett Farmiloe“When sources come to us and they're like, ‘What do I do here? How do I be helpful?' It's really in the HARO acronym: It's be Helpful, be Authentic, be Relevant, and be On time.” — Brett Farmiloe“Be authentic; don't just use 100% AI, and add your own human expertise to things.” — Brett Farmiloe“What comes around, goes around, and I really think that just being helpful and friendly and nice to people goes a long way.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@BrettFarmiloe on XBrett Farmiloe on LinkedInHelp a Reporter Out websiteFeatured websiteListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:6 tips for using HARO to pitch your storyHARO Shifts to Connectively: What does this mean for PR professionals?Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

On Top of the World Radio — Homer, Alaskawww.ILoveHomerAlaska.comLive in ActualityHenry Ward Beecher said most people do their work three times: anticipation, actuality, and rumination. He said he only worked in actuality.Worry lives in the before and after. Rarely in the doing. When you are fully engaged in the present, there is no space for anxiety or regret.By Choice or By ChanceNapoleon Hill taught that you are the sum total of your habits. By chance, habits lead to drifting. By choice, they lead to purpose and achievement. Your life reflects what you do repeatedly.Stephen Covey said your future is built in Quadrant II — planning, building, and growth.Alaskan Mind Bender — Captain's CoffeeDaily coffee drinkers are less likely to develop which disease?A. Heart diseaseB. Type 2 diabetesC. ArthritisText 907-299-7653 to win from Captain's Coffee.Your Chief AimYour goal should stretch you, but remain believable. Every success is built slowly. Interest creates hope, hope creates energy, and energy creates action.Chris shares how his early interest in pottery became the foundation of his business life.Growth, Instinct, and PersistenceA growth mindset believes you can improve. Claude Bristol taught that insight comes in stillness. Honor your instincts.Sam Walton said it simply: We got after it and stayed after it.Don't compete on price. Create value. Operate on the creative plane.Closing Thought“The rung of a ladder was never meant to rest upon, but to enable a man to put his other foot higher.” — Thomas HuxleyChoose your habits. Live in the present. And get after it.Listen weekdays to On Top of the World Radio with Chris Story

Send a textIn this episode, Martin Waxman joins host Jason Mudd to discuss AI's impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.Meet Our Guest:Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute. He writes an AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research.Five things you'll learn from this episode:1. Why using AI only to offload tasks can lower quality and why thinking first matters2. What Martin predicted correctly about AI and what surprised him about its rapid adoption3. How to move beyond basic content generation to strategy and analytics4. Why subject-matter expertise is critical when using AI for insights and data5. How leaders can manage hype, train teams, and stay ethical as AI evolvesQuotables“Use their brains first so they can start to push themselves and then get AI tools to push them even farther.” — Martin Waxman“We have to prompt AI, but we also have to get AI to prompt us to think about things from a different perspective.” — Martin Waxman“You don't have to go at the pace of AI development, which is really fast, but you need to go at a much faster pace than we as communicators have been used to using.” — Martin Waxman“There's a new term called FOMO, fear of becoming obsolete, which is really real. Because we don't know what we need to learn to do our job successfully. So managing The hype is job number one, figuring out what's new, when it's going to start affecting us, and what can we do to prepare along the way.” — Martin Waxman“AI will take your job if you're the master and commander of it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Martin WaxmanMartin Waxman writes a popular AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research. He's a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute.Guest's contact info and resources:@martinwaxman on X@martinwaxman on InstagramMartin Waxman on FacebookMartin Waxman on LinkedInFuture of Marketing InstituteThe Neuron newsletterAxios AI newsletterLinkedIn Learning course: Using Generative Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send a textIn this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.Tune in to learn more!Five things you'll learn from this episode:1. The clear differences between exclusives, advances, and embargoes2. The most common PR mistakes that quietly damage credibility3. Why advances don't restrict publication unless you explicitly say so4. How to structure ethical exclusives without limiting coverage5. Practical scripts you can use for exclusives, advances, and embargoesQuotables“If you promise a national consumer outlet an exclusive and then you pitch another national consumer outlet the same story, you broke your promise.” — @jasonmudd9“Reporters don't forget. They may confront you; they may not. They may complain; they may not. But they will remember, so always be honest and ethical in all of your communication.” — @jasonmudd9“Embargoes work best when your organization has a plan for what happens if the embargo breaks. If you want to use embargoes correctly, you must be precise.” — @jasonmudd9“This is a critical lesson: Don't rely on terminology alone. Don't assume the other party defines the offer the same way you do.” — @jasonmudd9“Media relations is not about getting coverage. Media relations is about earning trust, earning credibility, and building relationships that last.” — @jasonmudd9“If your goal is first-class media relations, the standard is simple. Say what you mean, mean what you say, deliver what you promise.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations website Axia Public Relations resources1:1 consultations and training with AxiaIf you like this episode, you're going to love this:What journalists want from your media pitch with Jason Mudd, Axia Public RelationsCommon mistakes publicly traded companies make when working with the news mediaGetting More Media Coverage by Making Journalists' Lives EasierSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Welcome to The Daily Wrap Up, an in-depth investigatory show dedicated to bringing you the most relevant independent news, as we see it, from the last 24 hours (2/3/26). As always, take the information discussed in the video below and research it for yourself, and come to your own conclusions. Anyone telling you what the truth is, or claiming they have the answer, is likely leading you astray, for one reason or another. Stay Vigilant. !function(r,u,m,b,l,e){r._Rumble=b,r[b]||(r[b]=function(){(r[b]._=r[b]._||[]).push(arguments);if(r[b]._.length==1){l=u.createElement(m),e=u.getElementsByTagName(m)[0],l.async=1,l.src="https://rumble.com/embedJS/u2q643"+(arguments[1].video?'.'+arguments[1].video:'')+"/?url="+encodeURIComponent(location.href)+"&args="+encodeURIComponent(JSON.stringify([].slice.apply(arguments))),e.parentNode.insertBefore(l,e)}})}(window, document, "script", "Rumble");   Rumble("play", {"video":"v732itk","div":"rumble_v732itk"}); Video Source Links (In Chronological Order): Welcome to the Great Reset: Techno Tyranny Where You Will Own Nothing | W./ Vanessa Beeley & Ryan Christian (The Last American Vagabond) Epstein Files Expose Cover-Up & Reveal Palantir/Network State Connection (15) The Last American Vagabond on X: "Elon Musk merged SpaceX with his A.I. start-up, xAI (after merging xAI and Twitter) creating the world's most valuable private company https://t.co/iAMrmIa7Si" / X The Quiet Transition From DARPA's XAI To Elon's xAI & Haaretz Exposes Sadistic Nature Of The IDF (15) Ryan Grim on X: "Appears to be this dinner with Barak and Larry Summers. Subscribe at https://t.co/lAYOLVwlC4 for more https://t.co/jW2NjqiQDZ" / X Welcome to the Palantir World Order EFTA02381427.pdf Trump & The Zionist/Globalist Technocrats Are Building Your New Society Whether You Like It Or Not The Co-Opting of Bitcoin: BTC Nashville, Peter Thiel, Donald Trump, and Rumble (16) Jacob King on X: "The Epstein files reveal that Israel hijacked control of the Bitcoin network over a decade ago. Israel was paying the salaries of 60% of Bitcoin's core developers and offered highly elusive gifts behind the scenes. This is very suspicious. Epstein and Israel were also major https://t.co/qJp2TnwLtL" / X EFTA00680068.pdf (16) Bruce Fenton on X: "Did Epstein influence Bitcoin core development? Short answer: No. This is not how Bitcoin works. Here's what happened: Epstein donated to MIT Media Lab…who in turn supported MIT Digital Currency Initiative…which in turn funded Bitcoin developers. These devs used to be https://t.co/lDjveKsIBc" / X Mark Goodwin Interview - Was Bitcoin A Government Operation & Can It Still Be Used To Fight Back? Mitch Burcham Interview - How The Government Commandeered Bitcoin & Its Decentralized Future New Tab (16) Hamid Bendaas

Send us a textIn this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.Tune in to learn more!Meet our guest:Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA's strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence.Five things you'll learn from this episode:1. The biggest ethical risks with generative AI in PR2. The “Promise and Pitfalls” principles every PR team should adopt 3. How smart PR teams are using AI without crossing ethical lines4. PRSA's role in helping professionals navigate the fast-changing AI landscape5. Tips for rising PR pros who want to lead the profession forwardQuotables“As a leader, you really need to be able to set clear expectations with your team around what the role of AI is and what it is for your organization.” — Matthew Marcial“Being comfortable with that, sharing, and training across your teams is really going to help leverage that (AI) insight and expertise.” — Matthew Marcial“I think that as a communicator, putting out anything that compromises your reputation is going to be a risk.” — Matthew Marcial“We are taking a bolder voice on issues that impact our members, the industry, and the profession.” — Matthew Marcial“The best way to learn is through trial and error.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Matthew MarcialMatthew Marcial, CAE, CMP, is the CEO of the Public Relations Society of America, the nation's leading organization for public relations and communications professionals. Appointed in March 2025, he leads PRSA's strategic priorities, focusing on advancing the profession, supporting member growth, and navigating emerging challenges, such as the ethical use of artificial intelligence. With more than 20 years of association leadership experience, Matthew is a frequent speaker on ethical leadership and professional development and has recently led sessions across PRSA's regional districts on the organization's AI Ethics Guide for PR professionals.Guest's contact info and resources:Matthew Marcial on LinkedInPRSA websitePRSA's Promise and Pitfalls: Ethical AI GuidePRSA's DEI ToolkitPRSA's Membership | Promo Code for Listeners: PRPROD25Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Things are getting crazy in the U.S., so let's use this dramatic news story to take your English to the next level. Watch the clip and learn exactly how native speakers use phrases like 'on top of that' and 'cut it out' in tense situations.

Send us a textIn this episode, AMEC's CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.Tune in to learn more!Meet Our Guest:Our episode guest is Johna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC). With more than 30 years of experience in marketing, PR, communications, and strategy for B2B and B2C organizations, Johna is a global leader in communication measurement and evaluation and a sought-after speaker on PR, media relations, and metrics.Five things you'll learn from this episode:1. The 7 Barcelona Principles Explained2. How to apply the Barcelona Principles 4.0 to measure and evaluate PR effectiveness across channels3. How AMEC's Integrated Evaluation Framework can guide planning, measurement, and reporting in your organization4. Practical ways to use data ethically to build credibility, trust, and impact in communications5. How professional development and resources from AMEC can strengthen measurement skills and PR strategy Quotables“When we looked at the Barcelona Principles, because they were rooted in best practice, a lot of them are just making them clearer statements.” — Johna Burke"Supporting the Barcelona Principles, being compliant, helps communicators make a greater value to their organization and gives credibility and reliability to their data." — Johna Burke“It gives you the planning elements, and it is a fill in the text box for what you are doing, starting with your objective and going through to put your activities, your outputs, the outcome, so that when you use this with your team and you put everything in the framework, it also helps you understand which efforts are paid, earned, shared, and owned.” — Johna Burke“Use it as the planning tool as much as you use it as a measurement tool, which arguably, if you're doing measurement effectively, you need to have good concrete planning in place to have those well-defined objectives to know and understand what's working and what's not working.” — Johna BurkeIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Johna BurkeJohna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC), has more than 30 years of experience driving results in marketing, public relations, investor relations, general management, communications, strategy, and operations for B2B and B2C organizations. She is an expert in strategic planning, analytics, research, business growth, and operational efficiency and is a national and international speaker on PR, media relations, measurement, social media, and metrics. With over 20 years of focused experience in B2B and B2C marketing and public relations, Johna is recognized globally for her leadership in communication measuSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.Tune in to learn more!Meet Our Guest:Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI interpretability research and works with marketers and PR teams navigating AI as a new audience.Five things you'll learn from this episode:AI as a new audience: Why PR has to persuade machines, not just humansWhy the AI era goes beyond traditional SEOHow AI determines and delivers recommendationsThe two key hurdles brands must overcome for AI visibilityPR's renaissance: Thriving in an AI-driven worldQuotables“If you give AI models clear claims, real proof, consistent messaging, they reward your brand like a human reviewer would. You can just do what PR folks have always been excellent at doing, which is building a brand.” — Keller Maloney“The first thing that you need to make sure of when marketing to a customer is awareness. If they don't know you exist, then there's no hope in having them buy your product. The second is specificity, to actually get recommended. When ChatGPT is having a conversation with a specific user about their specific problem, in order for that model to recommend you, they need to know that your product or your solution is the best solution for their user's very specific problem.” — Keller Maloney“The real key is earned media. It's like convincing a human. Earned media and a corroboration across trusted sources goes a really long way in helping these models find out about your brand and then determine that you are legitimate enough to consider as a recommendation for their customer.” — Keller Maloney“Getting more AI recommendations looks a lot more like PR than anything else.” — Keller Maloney“The things that help an AI model refer to your brand are the same things that help humans refer your brand, which is strong brand presence, earned media trust, and presence across sources.” — Keller Maloney“The best PR work is helping people, educating people. Steve Jobs is famous for saying, ‘Advertising helps with sales, but good PR educates.'” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Keller MaloneyKeller Maloney is the co-founder of Unusual, a platform he built with his co-founder Will to help marketers understand and influence how AI models perceive their brands. Their work takes classic PR principles and applies them to a new audience — artificial intelligence. A Los Angeles native, Keller went to Princeton University, where he earned All-American honors in water polo.Guest's contact info and resources:Keller Maloney on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

SUPPORT THE SHOW ON PATREON: https://www.patreon.com/lionsledbydonkeys In this week's episode, we begin part one of a 2-part series describing the life and times of George Gordon Byron, 6th Baron Byron, the famous Romantic poet of the early 19th century who went to Greece in hopes of fighting for independence against the Ottomans, and immediately died. But, who was this man? And is describing something as "Byronic" a good thing? Spoiler: uh-oh. BIBLIOGRAPHY Bostridge, Mark. “On the Trail of the Real Lord Byron.” The Independent, November 4, 2002. https://www.the-independent.com/arts-entertainment/books/features/on-the-trail-of-the-real-lord-byron-126324.html. Brand, Emily. The Fall of the House of Byron: Scandal and Seduction in Georgian England. Paperback edition. John Murray, 2021. Brewer, David. The Greek War of Independence: The Struggle for Freedom from Ottoman Oppression and the Birth of the Modern Greek Nation. Woodstock, N.Y. : Overlook Press, 2001. http://archive.org/details/greekwarofindepe0000brew. Burton, Danielle. “Lord Byron and His Pet Bear.” Derbyshire Record Office, October 22, 2024. https://recordoffice.wordpress.com/2024/10/22/lord-byron-and-his-pet-bear/. Byron, George Gordon, Ernest Hartley Coleridge, and Rowland Edmund Prothero Ernle. The Words of Lord Byron. London : J. Murray; New York, C. Scribner's sons, 1898. http://archive.org/details/worksoflordbyron11byro. Byron, William Byron. The trial of William Lord Byron, Baron Byron of Rochdale, for the murder of William Chaworth, Esq; before the Right Honourable the House of Peers, ... On Tuesday the 16th, and Wednesday the 17th of April, 1765: on the last of which days the said William Lord Byron was acquitted of murder, but found guilty of manslaughter. ... 1765. 1765. http://archive.org/details/bim_eighteenth-century_the-trial-of-william-lor_byron-william-byron-ba_1765. “Edward Blaquiere, British Officer, Founding Member of the Philhellenic Committee of London.” Εταιρεία Για Τον Ελληνισμό Και Τον Φιλελληνισμό, October 27, 2020. https://www.eefshp.org/en/edward-blaquiere-british-officer-founding-member-of-the-philhellenic-committee-of-london/. Jones, Thomas. “On Top of Everything.” Review of Byron: Child of Passion, Fool of Fame, by Benita Eisler. London Review of Books, September 16, 1999. https://www.lrb.co.uk/the-paper/v21/n18/thomas-jones/on-top-of-everything. Kunst Museum Winterthur. “Bildtext: Der Wanderer über dem Nebelmeer.” Accessed December 9, 2025. https://www.kmw.ch/ausstellungen/friedrich/digital/wanderer/. Marchand, Leslie A. Byron: A Portrait. The University of Chicago Press, 1979. MacCarthy, Fiona. Byron: Life and Legend. London: John Murray, 2014. Patanè, Vincenzo, James Schwarten, and John Francis Phillimore. The Sour Fruit: Lord Byron, Love & Sex. John Cabot university press Copublished by the Rowman & Littlefield, 2019. Rizzoli, G. B. “Byron's Unacknowledged Armenian Grammar and a New Poem.” Keats-Shelley Journal 64 (2015): 43–71.

Send us a textIn this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.Tune in to learn more!Meet Our Guest:Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She's the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and generate stronger ideas.Five things you'll learn from this episode: How breakthrough ideas form and why you must push past the obviousHow to turn “no” into momentum and a steady flow of stronger ideasWhy curiosity mattersHow the “What I Like” and “What I Wish” method improves ideasHow fresh perspectives transform PR and communication Quotables“We all like interesting things. We like stories that are clever, that are memorable, and the more memorable you make that story, the easier it is for somebody to share.” — @Carla Johnson“The beautiful thing about that whole process of coming up with the ideas, sharing the ideas and socializing them, talking about what they could look like, doesn't mean that you'll need that idea right now. But every corporate communicator, PR person, media relations person has needed an amazing idea at a drop of a hat.” — @Carla Johnson“People come to our profession for answers on how to solve something, or ‘How do I tell the story?' Or ‘How do I fix this situation?' But oftentimes, this diabolical need to answer the question really limits the creativity and innovative thinking that we're able to put into it.” — @Carla Johnson“When we hear about creativity and innovation, the term we always hear is about connecting the dots. And what we don't think about is in order to have dots to connect, we have to collect those dots.” — @Carla Johnson“If we have unlimited resources, we better be creative and responsible with those resources.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Carla JohnsonCarla Johnson helps organizations break out of conventional ways of thinking. She helps teams think bolder so they can create massive momentum and deliver a bigger impact much faster. She's the author of 10 books, including the bestseller “RE:Think Innovation.” She's worked with companies like Amazon, Dell, Intel, and Hilton on embracing change and welcoming new ideas. All of this has helped them transform their businesses, get people excited about the work they do every day, and deliver a level of results they never imagined possible. Guest's contact info and resources:@carlajohnson.co on InstagramCarla Johnson on FacebookCarla Johnson on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

On Top of the Bed: Is it possible to have a sexual relationship that isn't fraught with drama? At what point can we assume sex will be good? Rhea and Liz explore what sex looks like when we're in bliss and how to navigate the ups and downs that come with life in body.

Who’s on top in WWE and AEW right now? It’s a topic of discussion on this week’s podcast. From Roman Reigns to Toni Storm, and the good ol’ days of Hulkamania, Chad and I cover it all. Also, it’s a fun holiday-themed Blind Ranking this week.  Support the show & stay connected:  Leave a review … Continue reading My 1-2-3 Cents Episode 577: Who’s On Top? → The post My 1-2-3 Cents Episode 577: Who’s On Top? appeared first on Jittery Monkey Podcasting Network.

Who’s on top in WWE and AEW right now? It’s a topic of discussion on this week’s podcast. From Roman Reigns to Toni Storm, and the good ol’ days of Hulkamania, Chad and I cover it all. Also, it’s a fun holiday-themed Blind Ranking this week.  Support the show & stay connected:  Leave a review … Continue reading My 1-2-3 Cents Episode 577: Who’s On Top? → The post My 1-2-3 Cents Episode 577: Who’s On Top? appeared first on Jittery Monkey Podcasting Network » My 1-2-3 Cents.

Send us a textIn this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students' questions and shares his PR career journey, experiences, and key insights.Tune in to learn more!Five things you'll learn from this episode:1. How perseverance helped build Axia into the agency it is today2. How integrity shaped Jason Mudd's career, leadership, and long-term reputation3. Why lifelong learning sets great communicators apart in PR and beyond4. The value of genuine relationships in public relations, business, and everyday life5. How setting long-term goals can guide you in owning and running your future business Quotables“One thing about the profession of public relations, you're always getting exposure to new ideas and new information. No two days are the same.” — @jasonmudd“My primary goal and aspiration for what I do is to have a great reputation of providing both valuable and helpful services that companies benefit from.” — @jasonmudd“Growing my agency with integrity and having a reputation of giving back so that we can attract the best talent in the profession, as well as attract the best clients and do some of the best work.” — @jasonmudd“In starting a small business, you've got to do what 99% of the people are unwilling to do themselves. And that's hard by itself.” — @jasonmudd“Think about everything long-term. So, whatever you're doing personally, professionally, think long term about it. Will your future self thank you for what you're doing today?” — @jasonmudd“Regardless of what profession you pursue, always be learning and improving. So improve your communication skills, both verbally and written. Because at the end of the day, that will apply to any profession you're in.” — @jasonmudd“Your integrity and reputation are essential to your success in life, in business, but also in your personal life. People want to do business with people they like, know, and trust.” — @jasonmudd“The greatest compliment for a small business is probably to get a referral. If you know a small business, don't hesitate to leave them an online review or give them a referral because that is the lifeblood of a small business.”  — @jasonmuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Brightway Insurance PR case studyAdecco Group PR case studyFoundation Financial Group PR case studyFirst Coast Community Bank case stSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Pragya Dubey, Agility PR's VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.Tune in to learn more!Meet Our Guest:Our episode guest is Pragya Dubey, Agility PR Solutions' VP of Global Services & Analytics. With more than 20 years of experience across three continents, she helps organizations transform media data into meaningful insights that demonstrate ROI and elevate the impact of communications.Five things you'll learn from this episode: 1. How AI is changing the media intelligence landscape and how we can measure it2. Ways PR professionals can use AI to make smarter, data-driven decisions3. What the emerging AI landscape means for PR professionals4. How to use AI to enhance productivity and creativity in PR5. How press releases are regaining power as vital tools for AI-driven search visibilityQuotables“AI is really reshaping the way we are accessing information and our need for information.” — Pragya Dubey“PR teams can be empowered with more data-driven decisions as opposed to basing their decisions on anecdotes, or an impression, or simply instincts – that's the biggest shift.” — Pragya Dubey“AI is the assistant that PR never had that can help public relations professionals work smarter.” — Pragya Dubey"The question to ask is how AI is getting its information. AI is getting that information from the web, from Google, Yahoo, all those aggregator websites and media. So if you're not putting yourself out there more and more, you're missing out on that opportunity to be read and analyzed by AI.” — Pragya Dubey“The press release that we all thought was on life support and losing credibility year after year is suddenly the new sexy PR tool that everybody's talking about again and getting excited about.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Pragya DubeyPragya Dubey is Vice President of Global Services and Media Analytics at Agility PR Solutions, where she leads strategy and client success for media monitoring, measurement, and insights. With over 20 years of experience across Canada, the U.S., and India, she specializes in turning complex media data into actionable narratives that demonstrate ROI and drive smarter decision-making.Since joining Agility in 2006, she has helped clients — including Fortune 500s, governments, and nonprofits — align media analysis with strategic goals. Pragya is a passionate advocate for using meaningful metrics to elevate the role of communications.Guest's contact info and resources:Pragya Dubey on LinkedInAgility PR Solutions websiteAdditional Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

What to listen for:“[Being a part of] this podcast terrified me. Putting myself out there was so vulnerable, and I felt like it was such a big risk for you guys, as well. I'm so thankful. I'm glad you made me, but I'm also going to say I'm glad that I did it because in the end, I had the final say in buying the microphone and the headset.”After 151 episodes, Crystal Wing says goodbye (or rather, seeya later) to the K9 Detection Collaborative family, and lets us know the exciting things she has in store in the very near future! In her final episode on the pod, Crystal, along with co-hosts Robin Greubel and Stacy Wing, reflect on growth, gratitude, and the courage required to embrace terrifying change.Crystal shares how the podcast stretched her beyond comfort, teaching her that her voice didn't need to be perfect to be powerful. She thanks the community of listeners, guests, and especially her co-hosts for building confidence she never knew she possessed.It also helps that the ADHD brain that once made her curiosity feel like a burden found a home, and a tribe, on the pod!The Dames of Detection also talk about doing scary things as a catalyst for growth. Stacy offers an inspirational quote she borrowed: "Confidence doesn't come from preparation, it comes from survival." Which basically means that moving forward before feeling ready is precisely what builds capability!Crystal also announces her new project: a short-form podcast tentatively titled "What's On Top.”She thanks Stacy for teaching her about odor behavior and vehicles, and Robin for seeing potential she hadn't recognized in herself. The lily pad metaphor comes to mind, where teachers provide stepping stones that students eventually leap from, not destinations where they remain forever.Crystal signs off with the reminder that, if something terrifies you while simultaneously tugging at your purpose, that fear signals you're on the right path! Key Topics:Crystal Announces Her Departure After 151 Episodes (01:30)Introducing "What's On Top": Crystal's New Solo Podcast (08:09)"Do It Nervous, Do It Anyway" (14:51)Gratitude for Specific Lessons and Opportunities (17:45)The Lily-Pad Metaphor: Teachers as Stepping Stones (19:00)Key Takeaways (29:12)Not an Ending, Just a New Chapter (32:41) Resources:Keep up with Crystal's Goings On!We want to hear from you:Check out the K9 Detection Collaborative FB page and comment on the episode post!K9Sensus Detection Dog Trainer AcademyK9Sensus Foundation can be found on Facebook and Instagram. We have a Trainer's Group on Facebook!Scentsabilities Nosework is also on Facebook. Here is a Facebook group you should join!Crystal Wing (CB K9) can be found here!You can follow us for notifications of upcoming episodes, find us at k9detectioncollaborative.com

Hey guys before you listen to this one, do realize this is part 4 on a series about General Kanji Ishiwara, so if you have not already done so I would recommend listening to Part 1-2-3.    This episode is General Kanji Ishiwara part 4: Ishiwara vs Hideki Tojo So I promised this would be the last one and it is, rest assured. Sheesh what started as a suggested episode turned into an entire series, but then again Ishiwara Kanji was quite a figure. I recently did a podcast with Cody from AlternateHistoryHub, and at the end of the podcast he poked at me for some alternate history ideas related to the Pacific War. My first thought was what if the Triple Intervention after the Russo-Japanese War never occurred, but then I thought….hell what if Ishiwara Kanji never existed or I dunno got hit by a car. Imagine how different things would have been if not for this one, I am just gonna say it, instigator haha. Now I think when one looks at this mans life, we attribute much of the story towards the Mukden Incident and the eventual full scale China war, but thats not where it ends of course. Ishiwara did a lot during the war and after, so to close it all up lets jump back into it.   Ishiwara is now a Major General , chief of the most powerful office on the general staff. He was fighting tooth and nail to limit operations in what was the new China War. A month before everything hit the fan he declared in front of the General staff “I shall never send a single soldier to China as long as I live”. But in mid-June of 1937 rumors emerged that the China garrison was planning another incident in the Beijing area, similar to Ishiwara's famous Mukden incident of September 1931. Two weeks later the Marco Polo Bridge incident occurred on July 7th. The Japanese army were divided on the issue. There was the expansionists who sought to smash China in a single blow and the non-expansionists who sought to settle everything between their nations before the conflict became too large. Ishiwara was on the side of the non-expansionists and from the earliest hours of the war he directed a losing fight to try and localize the conflict. Fight as he must to stop mobilization of further forces, he was forced to relent multiple times and to his horror the conflict grew and grew. Ishiwara's efforts or some would say meddling, ironically made things worse for the non-expansionists. Some of the expansionists would go on the record to state Ishiwara bungled the situation, years after the China incident, Colonel Shibayama would say with bitterness “The idea that Ishiawara Kanji opposed the expansion of the China incident is nonsense. If he really had opposed it he wouldn't have agreed to the mobilization. There were certainly other ways of solving the problem” Ishiwara was stuck between a rock and a hard place. While he wanted to stop the mobilization of more forces to China, the men at the front kept sending reports that Japanese citizens were underthreat in areas like Beijing, his wrists were turned as they say. Ishiwara did not cave in without a fight however, as I said in the last episode he turned to Prime Minister Konoe to strike a deal with Chiang Kai-shek, and Konoe nearly did, but at the last minute he canceled his flight to Nanking.   When the North China incident saw action spring up in Shanghai, it then became officially the China incident and Ishiwara attempted once more to push for a peace settlement in September. However by that point Ishiwara's influence had dropped considerably, few in the Operations division were still following his lead. Many of the expansionists began to bemoan Ishiwara as nothing more than a nuisance. Prince Sainji would go on the record telling Konoe “Ishiwara is like a candly in the wind ready to be snuffed out at any moment”. By late september Ishiwara was removed from the General staff by General Tada. The expansionists had won the day. There were other non-expansionists like Horiba Kazuo and Imai Takeo who carried on fighting the non-expansionist cause, but in january of 1938 Konoe decalred the Japanese government would not treat with Chiang Kai-shek. It was the nail in the coffin.   The war escalted, by 1938 24 divisions were tossed into China, in 1939 it would be 34 bogged down. The IJA was without mobilization divisions and less than half the ammunition necessary for the 15 divisions assigned to the borders with the USSR and that critical weakness became only to apparent with two border clashes in 1938 and 1939. To Ishiwara it was all too predicatable, he had continuously argued the folly of a China War. He lectured about how it was impossible to conquer China “China is like an earthworm. Cut it in two and it will still keep on wriggling”. Ishiwara believed China's territory and self-sufficiency built upon its masses would always make up for Japanese military might. Ishiwara unlike his colleagues believed Japan was not capable of dealing a knock out blow against China. He would criticize many for promoting the idea stating “those who excite the public by claims of victory, just because the army has captured some out of the way little area, do so only to coneal their own incompetence as they squander the nation's power in an unjustified war”.   In the fall of 1937 Ishiwara found himself back in mainland Asia with an appointed as the vice chief of staff of the Kwantung army. But he came back with a scarred reputation now, for his non-expansionist fight earned him a lot of scorn. All of his ideas of a political independent and racially equal Manchukuo in 1932 had all but disappeared. The Japanese military and civilians occupied all important positions in the puppet state. The Kwantung army authorities, particularly that of Hideki Tojo wgo was at the time a provost marshal in Manchuria had taken a stern line against any efforts to revive East Asian League or their ideals. So when Ishiwara arrived, he quickly realized his influence had deminished significantly. None the less he took up his old cause trying to work with the barely relavent Concordia association, but they were fighting against Tojo who received a promotion to chief of staff in Manchuria in March. Tojo was now Ishiwara's superior, it was a hopeless cause, but Ishiwara persisted.    Ishiwara began insisting the Kwantung army must step asie to allow for self-government to reing over Manchuria. He argued Japan's special holdings in Manchuria should be turned over to the Manchukuo government and that the Concordia association should act as a guiding source. He also pointed out how dangerous the USSR was too Manchuria and that Japan must increase its forces in the border areas of Manchuria. For all of this he recommended a solution would be a Asian union, that if Manchukuo flourished under racial equality and harmony, perhaps it would show the rest of China Sino-Japanese cooperation was possible and maybe China would join an East Asian league. Ishiwara would continously hammer the idea, that the solution to the China war was to create an effective east asian league. With China in the fold, they would have unrivaled airpower, a prime element in his preparation for the Final War. Not a single one of his arguments were given any consideration.   Ontop of his radical ideas, Ishiwara also advised reducing salaries for Japanese officials in Manchuria and was as you can imagine denounced quickly by his colleagues for this. Then Ishiwara found out Tojo was embezzling Kwantung army funds to the officers wives club, a pet project of Mrs Tojo. So Ishiwara went ahead by pointing out Tojo's corruption and added a large insult by suggesting Tojo had the mentality of a mere sergeant. In a public speech at the Concordia association infront of a mixed Japanese/manchurian audience he tore into many of his colleagues like General Hashimoto Toranosuke who was an honorary president of said association and Ishiwara said “he did nothing but sit around and draw a high salary, setting a disgraceful example to junior officers”. So yeah Ishiwara soon found himself very very isolated in the Kwantung army staff. Tojo received a promotion to vice minister of war in May of 1938, with the support of notable expansionist types. As for Ishiwara he had became quite a headache to his colleagues. Depressed and disgusted with the situation, Ishiwara decided to quit the army before he was tossed out. He first tried to apply at the war ministry to be placed on the reserve list but was told the matter required approval of the minister of war. At that time, it was actually his old buddy Itagaki Seishiro as minister of war. While the decision was being made, Ishiwara was authorized to return to Japan, but when he did the Kwantung army inisted he had departed without authorization to do so, basically arguing he just walked away from his desk one day.   Itagaki made no move to summon Ishiwara once he was back in Tokyo, but Tojo as vice minister got wind of the situation and was all too eager to pounce. It turned out Tojo had Kenpeitai waching Ishiwara and some of his closest colleagues for awhile and he chose this moment to haul Ishiwara up for military indiscipline. The case against Ishiwara was quite a controversy and in the end all Itagaki could do for his old friend was get him an command over the Maizuru fortress area on Japan's seacost of Kyoto prefecture. The day before the orders were posted, Tojo managed to toss one last punch at Ishiwara. He order his Kenpeitai friend, special service commander Colonel Otani Keijiro to carry out a lightning raid on the Tokyo offices of the Concordia Association which saw the arrests of some of Ishiwara's close colleagues.   1939-1941 marked a terrible time for Ishiwara's military career, but he did take the time to build more so upon his Final War theory, the national defense state, the Showa restoration and the East Asian league. Ishiwara's lackluster Maizuru assignment was a quite backwater, not demanding much attention. During his leisure time he came to the conclussion based on his analysis of military history with some fresh readings of Buddhist texts that the Final War was destined to break out within the next 40 years or so. On March 10th of 1939 he made an address to the Concordia association in Toyko “a concept of world war “sekai sensokan”. He stated based on his analysis that Japan had to prepare for the final war because “world conflict is now in the semifinal round and it is for this reason that the necessity has arrived for an east asian league”. In August of 1939 Itagaki resigned as war minister to take up a position on on the chief of staff in the China expeditionary army which was then grinding to a halt. But before he did so, he made one of his final acts as war minister to give Ishiwara command of the 16th reserve division in Kyoto.   It was not a frontline position, but it was an important one, as the Kyoto command was notable for developing infantry tactics. Japan had just received some major defeats to the USSR at the battle of Lake Khasan and Khalkhin Gol so Ishiwara went to work developing some anti soviet tactics. This led to some infiltration techniques that would see application with the IJA during the early battles of the Pacific War. But despite his work on tactics, what really consumed his mind was pressing for the East Asian League. He argued a Showa restoration needed to happen, like the Meiji restoration, but this new one would be pan-asian, to face the west. In May of 1940 he put all of his arguments together in a public address that gained fame under the title “on the final war”. It was here he unleashed two decades of his thoughts into the Japanese public. He added some new features to his theories such as a “the world had entered a second industrial revolution”. He pointed out German had pioneered in the field of electrochemistry, producing energy for both industrial production and weapons of war. Such discoveries he argued would permit Asian nations to catch up and eventually overtake the west in productive and destructive power. But above all else he kept hammering the necessity for an east asian league, which required a Showa restoration to finally bring pan-asianism.   In November of 1939, as a successor to the Concordia Association, the association for an east asian league was established with its HQ in tokyo. Ishiwara was unable to officially become a member because he was part of the military, but he was an unofficial advisor and more importantly in the eyes of the public it was his association. By 1941 the association blew up to 100,000 members, mostly ex-soldiers, businessmen, journalists, farmers and such. They had a monthly magazine, training courses, meetings, lectures, the works. They extensively studied Ishiwara's writings on the history of war, the Showa restoration and his Final War theory. They spent extensive resources securing bases on the asian mainland trying to recruit supporters amongst other asian peoples to create a federation. Within Japanese controlled portions of China, they propagated the concept of the East Asian league. For the small group of collaborationists in China, many were attracted to it. In February of 1941 the General China assembly for the east asian league, was established in Nanjing with Wang Jingwei as chairman. Oh Wang Jingwei…having spent so much time learning about the Warlord Era and Northern Expedition, it never surprises me this guy would cling to anything for power. The influence of the league even found its way to Chongqing, and Chiang Kai-shek allegedly declared that peace negotiations could be pursued based on some aspects of the movement. But come spring of 1941, all of the leagues efforts would be dashed by Tojo. In early 1941, Tojo as war minister began plotting against the league and its architect Ishiwara. Tojo believed the east asian league was very defeatists and antithetical to his own hard line stance on Sino-Japanese relations. It also provided his nemesis Ishiwara with a political base to generate public opposition to his government's policies. Tojo obviously thought Ishiwara would use such a thing to overthrow him, so he went to war. His first move was to put Ishiwara on the retired list in december of 1940. However Ishiwara was still a influential figure and held some considerably powerful friends like Prince Higashikuni, so he was unable to safely pull this off. Instead he chose to harass the league.    Initially Premier Konoe was backing the league, but Tojo began to pressure Konoe to take a position against it. On January 14th, the konoe cabinet stated “as it appears that they violate respect for the nation and cast a shadow on the imperial authority, theories advocating leagues of states are hereby not permitted”. Thus the east asian league became illegal. Taking the cue on the cabinets decision, the Japanese media began a running hit pieces on the league, kind of like how America works today, ompf. By february of 1941 the criticism towards the league was smashing them. All of Ishiwara's allies within the league were hit hard, some even tortured, it was a purge. For Ishiwara nothing really happened, except for the continual surveillance by the Kenpeitai. Ishiwara proceeded to vent his wrath in public speeches, pretty bold ass move if you ask me and he delivered one fiery one at Kyoto university on east asia problems where he told his audience “the enemy is not the chinese people, but rather certain Japanese. It is particularly Tojo Hideki and Umezu Yoshijiro, who, armed and pursuing their own ambition, are the enemy of Japan. As disturbers of the peace they are the enemies of the world. They should be arrested and executed”. Excuse my french, but the fucking balls on this guy haha. Ishiwara made this statement in public and at the time he was still in military service, its simply incredible he did not suffer horrible punishment after slandering the minister of war and commander of the kwantung army. Why was he not punished, well again it was awkward as he still had a cult following and going after him might see violence. Ishiwara would later state the reason he was not persecuted was because “Tojo was a coward who never had the courage to arrest me. The fact that a man like Tojo and his henchmen came to power was one reason for Japan's downfall”.    Regardless Ishiwara's public statements finally led to him being placed on the retirement list on March 1st of 1941 and yes it was 100% Tojo who pushed this. Tojo ordered the Kenpeitai to watch Ishiwara closely for weeks after his forced retirement. Ishiwara enthusiastically went into retirement as he now was fully dedicated to his four great concerns: the east asian league, the showa restoration, the national defense state and of course the final war theory.   In the meantime another league had opened up, the Greater East Asia Co-prosperity sphere and you would be forgiven to believe it was the same as the east asian league if not its successor. Both perpetuated common ideology, like racial harmony, stemming from the Concordia association. Ishiwara's concepts of national defense also found their way in the Greater east asia co-prosperity sphere. It advocated for most of the basic principals of the league, common defense, political independence and integration of economic systems. How did they differ you might ask? Well Ishiwara's east asian league did not share the formers racial superiority of the Japanese as its cornerstone. The east asian league was not built upon the premise that China was incompetent as a modern state and needed to be led. For you american listeners, its actually pretty easy to summarize the co-prosperity sphere idea, its was Japan's monroe doctrine. The east asian league had been undone by the China War and then Pacific War, leaving the co-prosperity sphere to monopolize the asian continent and it did so through brute force and undermined any chance of pan-asianism. Ishiwara sought the east asian league solely because he truly believed pan-asianism would be required to build up enough forces to fight the final war.    During his retirement Ishiwara went on lecturing in major universities, but Tojo unleashed the Kenpeitai upon him, whom often demanded he cancel a lecture or not talk about certain subjects. I guess its like Youtube today, haha. Though ever the more isolated, when the Pacific War kicked off, Ishiwara could not be fully muzzled. He did not opposed the surprise attack on pearl harbor publically, but privately he predicted Japan had begun a war it would lose, based solely on material terms. A famous thing he once said to Satomi Kishio which appears in an cooky anime called Zipang where some member of the SDF accidentally go back in time to june 4th of 1942 if you were curious, really funny premise, but anyways, Ishiwara said this “inevitably, we shall lose this war. It will be a struggle in which Japan, even though it has only a thousand yen in its pocket, plans to spend ten thousand, while the United States has a hundred thousand yen, but only needs to spend ten thousand…we simply cannot last. Japan started this war without considering its resources beforehand”. I love this passage. It's an excellent way to speak to a general public, very effective I find.   Ishiwara criticized the military for spreading themselves out too thinly in the early months of the war, dispersing countless men on small islands in the pacific. But above all else, he kept hammering the fact the China war needed to end. China was sucking up the vast majority of Japan's military resources and men, how could Japan hope to wage a war against a nation like the US when it was stuck in China? When Saipan fell in 1944, Ishiwara said all hope was lost. He believed the only possible way Japan could avoid disaster was if the USSR broke its pact with its allies and offered a settlement to Japan, but he knew that was a long shot given how anti-communist Japan was. I have to make a point here to say a LOT of Ishiwara's talk, comes postwar and feels like a “i told you so”. Ishiwara gave testimony at the Tokyo war crime trials and declared “despite its material inferiority, Japan did not need to suffer a defeat, if its strategy had been well planned and carried out”. He even made a remark to an American correspondent named Mark Gayn in 1946 stating if he held command of the forces he would have ended the war with China, consolidated Japanese defensive lines and made a proper stand.   Throughout the war, Ishiwara battled Tojo, often referring to him as a simpleton. In fact in late 1942 he arranged an audience with Tojo and told him to his face that he was too incompetent to run the nation or wage a war and that he should step down. There was a rumor Ishiwara was part of a plot to assassinate Tojo in the summer of 1944. This was a scheme hatched by some junior officers in the central HQ, and one of their members was a east asian league associate. Ishiwara was called upon to Tokyo during an investigation of the plot and as much as Tojo and his team tried to find evidence of his involvement, they were unable to nail him. The Kenpeitai chased after Ishiwara until Tojo's regime collapsed.    By the end of the war, Ishiwara was asked by Prince Higashikuni if he could join the “surrender cabinet' as an advisor. Ishiwara declined on the grounds he wanted to be unsullied by Japans defeat.    It should be noted again, Ishiwara was a man of countless contradictions. While he was one of the first to be outspoken against the Pacific War and predicted Japan's defeat, during the end half of the way he got really caught up in the war fever. For example in 1944 he began stating Japan needed to prepare to “shed the blood of a million lives in the south seas in a do or die battle”. He also had this blind faith that a German victory in Europe would turn the tide of the war in the east. He said of Hitler in 1944 “he is the greatest hero in Europe since Napoleon”. Some argue his later public stances were the result of him not being in the military and thus he had to conform to the wartime propaganda to get his message across to the general public. He also began linking concepts of the east asian league to the greater east asian co-prosperity sphere, which is quite the contradiction. Again personally I see him as a fence sitter, he loved to always have a backdoor in his arguments.   One major thing that he faced during the Pacific War, was trying to explain to his followers, the current war was not the Final War. As he stated publicly in February of 1942 “Many people think that the greater east asian war is the final war. Nothing could be further from the truth… the greater east asian war is the grand rehearsal for the final war. In other words, it will lead to the liberation of east asia and the establishment of an east asian league and will provide to the league the necessary material and strategic base for the final war”. Well the failure of the China War, Pacific War, the complete military collapse of Japan, the take over of communism in mainland asia, the emerging cold war….I guess that all kind of ruined his final war theory.    With Japan's defeat looming in 1944, Ishiwara began to shift his focus towards a reconstruction effort. He began as early as 1944 to talk about what would happen to Japan. He predicted she would lose much overseas territory, her cities would be in ruins, her people would be starving. He turned his attention to agriculture, how could food production be increased, he became particularly interested in fertilizers. By the end of the war he gathered a farming community to discuss how things could be improved. When the surrender proclamation was made, he began to ponder the meaning of his life's work. After the emperor made his speech, Ishiwara gathered his followers to speak to them about how Japan could regain world power and thus keep his theory intact. Ishiwara had many ideas going forward about how Japan could take a positive footing. He advocated Japan dismantle the remnants of its bureaucratic despotism, abolition the special police force, apologize to the global community for war crimes, but he also argued America needed to answer for her war crimes as well. He especially pointed fingers at President Truman for two atomic bombs and that efforts needed to be made to use bombings to lessen Japan's punishment. Ishiwara also argued Japan should gain sympathy from asia so their former enemies could come together to form an east asian league.   Emperor Hirohito proclaimed the surrender and abolition of all stocks of war materials, and Ishiwara said that was fine because he believed the final war would require new armaments that would be completely different from what existed. He predicted the future wars would be more scientific, fought with decisive weapons developed in laboratories that did not require large organized military forces. He thought perhaps a small body of underground scientists could create terrible new weapons to prepare for the Final War, thats a terrifying idea. In autumn of 1945, Ishiwara found himself in the limelight again. His lectures had made him a viable alternative to the Tojo regime during the last year of the war and his reputation as an opponent and victim of said regime made him special. Many journalists, both Japanese and American came flooding to him followed by a legion of followers who were unable to publicly come forward during the Tojo years.   Ishiwara took advantage of this new situation to make some very large speeches. He spoke about how the Tojo clique was the reason for Japan's defeat, how they all needed to establish a new Japan. He brought out the usual theories he had spoke about for years, and argued the necessity for national reconstruction to prepare for the final war. However he changed his argument a bit, stating while Japan had military been crushed, it now must prepare for the final war by building the highest culture. In this new age, Japan needed to obtain supremacy in fields of science, because he now believed that was the new power. “A single laboratory, a single factory, or perhaps a single man working alone will make the most fantastic discovery that will make war decisive”. He would continue to make speeches throughout 1945, but come 1946 the high authority, one Emperor Douglas MacArthur, haha sorry I had to say it, General MacArthur stamped down on any Japanese leader, especially former military leaders. So Ishiwara had a few months of fame, but then he found himself yet again purged, though not arrested. Alongside this came a ban on the East Asian League association.    Ishiwara was then incapacitated by illness, something that plagued his life. His condition became so bad he required surgery in Tokyo. In April of 1946 he was interviewed by American correspondent Mark Gayn who left with a very memorable impression of the man, he had this to say “ Ishiwara received us in his small room, whose window frames were still buckled from bomb explosions. He is a lean man with a deeply tanned face, close shaven head and hard, unblinking eyes. He was sitting Japanese style on his cot, his hands in his lap. Even in a shapeless gown of yellow silk, his body looked straight as a steel rod… We asked Ishiwara just two questions: what of Japan in defeat and what of himself? He answered readily and at length, in a sharp firm voice. He talked like a man who believed every word he said”. Ishiwara told his life story, the Mukden incident, the China war escalation, his feud with Tojo all of his failed attempts with the East Asian League.    In 1947 Ishiwara was put on a list of those Japanese who were purged from public life. He was extremely bitter about this and at the same time he was called as a defense witness in the Tokyo War Crimes Trials. Ishiwara was too sick to travel to Tokyo, so a special military court was convened in Sakata city. He made his deposition in front of 50 people, talking about his role in the Mukden incident and China War. He stated President Truman should be indicted for the atomic bombs and firebombing campaigns and turned upon his American audience about the denunciation for Japanese expansionism. “Havent you ever heard of Perry? Don't you know anything about your country's history? Tokugawa Japan believed in isolation; it didnt want to have anything to do with other countries, and had its doors locked tightly. Then along came Perry from your country in his black ships to open those doors; he aimed his big guns at Japan and warned that ‘if you don't deal with us, look out for these; open your doors, and negotiate with other countries too'. And then when Japan did open its doors and tried dealing with other countries, it learned that all those countries were a fearfully aggressive lot. And so for its own defense it took your country as its teacher and set about learning how to be aggressive. You might saw we became your disciples. Why dont you subpoena Perry from the other world and try him as a war criminal?”    In November of 1948 Ishiwara declared on a home recorded video “we must utterly cast war aside. We must firmly avoid questions of interest and advantage and judge our national policy purely on a spirit of righteousness…Japan may be devastated, but we must live by a complete rejection of war. The nation must compose itself like Nichiren at Takenoguchi or Christ on his war to the crucifixion”. It seems Ishiwara at the very end gave up on his theories, and supported Japan attaining a permanent peace. That last years of his life were spent in constant pain due to his illness. In 1949 he contracted a fatal case of pneumonia and realizing he was going to die, dictated a message that summed up all his speculation in the recent years on Japan and its future. The document was originally done in English and directed at General Douglas MacArthur. A month after Ishiwara's death, a Japanese version came out titled “the course for a new Japan / Shin Nihon no Shinro”. The primary purpose of the document was to get MacArthur to lift the ban on the east asia league, but it was also a last apologia. He talked about how Germany, the USSR, Italy and Japan had started on the path of state control, and they all fell prey to group despotism, because all decisions were being made by a few men in the center. He argued Britain's socialist government, the United States New Deal and Marshall plan were great example of a good control system. He argued pure liberalism no longer existed anywhere, not even in the US, yet the US was trying to make Japan a liberal nation. He argued all nations should be allowed to move ahead freely. To end it all of he said this as well “I realize now in my predictions concerning a final war between the east and west I was supremely overconfident and that the facts have proven my wrong. I fear that the real final conflict may be the United States and USSR”   At the age of 61 Ishiwara died in August of 1949, in a small house with some of his followers gathered around him. He said to them before dying he was glad to die at the same age as Nichiren

Send us a textIn this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.Tune in to learn more!Meet our guest:Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements.Five things you'll learn from this episode:1. Consequences of companies mishandling bad news2. Best practices for publicly traded companies to work effectively with journalists3. Why preparation and anticipation are key to effective media interactions4. Why understanding media evolution is critical for PR5. The difference between embargoes and advance news, and how to use them strategically Quotables“When something is happening, it's a good idea to preemptively get together with the key people and have a response ready because one of the things that could happen in today's world is the story is going to be posted online and nobody is ready to respond.” — Mark Basch“Clever is great, but it better be accurate.” — Mark Basch“The headline … is designed to get you to read the story but also should tell you what the story is.” — Mark Basch“If you want to make this newsworthy, if you want to get media coverage about your company, its success and its growth, we've got to have credible indicators of how quickly you are growing.” — Jason Mudd“Always prepare, always assume the worst, and have proper preparations.” — Jason Mudd“Have a plan, but have a plan in case the plan fails of what you're going to do secondarily.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Mark BaschMark Basch is a seasoned business journalist who's covered publicly traded companies for decades. His reporting focuses on economics, business trends, manufacturing, real estate, and unemployment, drawing regularly from data releases and press statements.Guest's contact info and resources:Mark Basch on LinkedInAdditional resources:The best and worst media relations efforts from public relations professionalsHow to speak with clarity and authority during a crisis11 crisis management tactics to avoid or prepare for a PR disasterThe 4 R's of media relatSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Justin and Bec decided that since it's been a while since we've covered MGM's "Kissin' Cousins" on TCBCast (and since Bec hadn't seen it since she was a kid) that they'd tackle the very limited number of recordings remaining from the September 1963 instrumental and October 1963 vocal overdub sessions for the film soundtrack while also giving Bec a chance to give her thoughts on the movie. Where she landed may just surprise you! Naturally, the pair discuss some lyrics and songs cut from the movie and album, bonus songs on the album that are carried over from the May 1963 sessions, as well as a few demos that have surfaced which were submitted for potential inclusion. For Song of the Week, Justin keeps to the theme of the Smokey Mountains of Tennessee and gives a very brief overview of the history of "On Top of Old Smokey" leading up to Elvis singing it in character in the film "Follow That Dream." Bec, on the other hand, has revelation as she realizes what "Queenie Wahine's Papaya" is actually about - and shares the fun research she did on fruit innuendo.  If you enjoy TCBCast, please consider supporting us with a donation at Patreon.com/TCBCast. Your support allows us to continue to provide thoughtful, provocative, challenging and well-researched perspectives on Elvis's career, his peers and influences, and his cultural impact and legacy.

Are you thinking BIG—or just following someone else's definition of success? In this week's show, Chris Story explores the magic of thinking big on your terms, how to act with purpose, and the daily decisions that shape your destiny.You'll discover the Backyard Millionaire Creed, learn how to Negotiate Like a Millionaire!PLUS a Full Market Update from All Over Alaska.Featuring: The Trooper Building spotlight in Anchor Point Story Real Estate's Halloween Candy Drive Listen now and get back On Top of the World—where you really can make a million bucks in your own backyard.

Send us a textIn this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.Tune in to learn more!Meet Our Guest:Our episode guest is Jamie Shibley, CEO of The Expressory, a strategic engagement agency helping businesses strengthen relationships through thoughtful, relationship-first strategies. She's a best-selling author and recognized expert in strategic gifting and relationship marketing, with insights featured on “Entertainment Tonight” and Forbes.com.Five things you'll learn from this episode:1. Strategic and themed gift giving for internal and external audiences2. How to redefine “gifting” beyond presents3. The three emotional pillars that build strong business relationships4. Ethical considerations and best practices for corporate gifting programs5. Why systems and consistency are essential to meaningful engagement Quotables“To form a relationship with somebody, that person needs to feel three things. They need to feel that you understand them, they need to feel that you validate what's important in their world, and they need to feel that you care.” — Jamie Shibley“You recognize that it's not only the people that you already know and have some sort of relationship with. It's about nurturing the ones you want for the long term as well.” — Jamie Shibley“When your vendor partners feel valued and seen, they will work harder for you.” — Jamie Shibley“Sometimes a gift is your smarts. Sometimes a gift is just something that's simply helpful to someone so you don't have to spend. The budget does not matter.” — Jamie Shibley“We would be better off not sending a gift or not sending a note card to somebody if it has something that has a negative unintended consequence or ramifications.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Jamie ShibleyJamie Shibley is the CEO of The Expressory, a strategic engagement agency that believes the key to accelerating business growth and profitability in the post-COVID era lies in your ability to maintain personal connections and build emotional loyalty in your relationships. Jamie is the best-selling author of “Relationship-First Strategic Engagement” and is widely respected as a market leader. Her work has been featured on “Entertainment Tonight” and Forbes.com.Guest's contact info and resources:Jamie Shibley on LinkedInThe Expressory website“Relationship-First Strategic Engagement” bookRecorded: June 23, 2025Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

 What if the key to feeling fulfilled—and even more successful—wasn't getting more, but giving more? In this episode of On Top of the World Radio, Chris Story reveals how a simple message of appreciation can lift your spirit, strengthen your relationships, and expand your value—personally and financially. Plus, a fresh look at mortgage rates with Rhonda Johnson, a quick “peek” into opportunity with Story Real Estate, and a golden lesson from Catherine Ponder on how to go where they keep the gold.GRAB my NEW BOOK:  The Schoolyard Millionaire - The Wheel of Life and Wealth

It takes a lot of focus to compete and win first place! It can be an event with a few people or thousands, but there is only one person who gets first place. It is a lot of effort to be the winner. There is no question that this is also true with God. It takes a lot of work not to win but to keep HIM in first place in your life. When he is in first place, you will always win. When HE is NOT...then things slowly and sometimes quickly fall apart. How do we do this and why? God's Word tells us...

Send us a textOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization's global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about using market insights to shape strategy and strengthen engagement worldwide.Five things you'll learn from this episode:1. How to leverage market insights to shape and guide PR strategy2. The balance of art, science, and passion in effective strategic planning3. Practical ways communicators can advocate for audiences at the strategy table4. How messaging and strategy must stay in lockstep to maintain credibility and consistency across audiences5. How brand perception gaps create opportunities for stronger audience engagement Quotables“The human brain always absorbs things best in threes. And communications know if you've got 15 priorities, you have no priorities. When setting priorities, it has to be a clear way to say yes and to say no. If it doesn't give you the ability to say no, then it's not really helping you set a strategy.” — Amy Dunham“You can't have good communication or public relations strategy without messaging. They're in lockstep together.” — @JasonMudd9“To really stand out in PR, whatever you're doing, is to make sure you're saying things that are provocative, contrary, and have a unique point of view from what everybody else is saying because otherwise, you're just going to blend in and not stand out.” — @JasonMudd9“It's not a conversation about ‘I know better' versus ‘you know better.' It's much more about ‘Here's what the data indicates, and now here's the flexibility to be able to use it in the way that works best in your market.'” — Amy Dunham“It's really through the lens of ‘How can I add value in a way to enable their work?' rather than to direct how things should get done.” — Amy DunhamIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Amy DunhamAmy leads Habitat for Humanity's brand, marketing campaigns, and communications efforts across its global footprint in all 50 U.S. states and in more than 70 countries. Before joining Habitat in 2022, she held brand and communications roles at the NCAA, the U.S. Department of Homeland Security, and US Airways.Guest's contact info and resources:Amy (Kudwa) Dunham on LinkedInHabitat for Humanity websiteFact Fullness by Hans RoslingCrucial ConversationsAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses why 96% of AI citations come from PR content and how brands can lead with media relations in the age of AI.Tune in to learn more!Five things you'll learn from this episode:1. Why 96% of AI citations come from PR-driven content2. The six types of content AI trusts most for brand visibility3. How earned media, thought leadership, news coverage, and press releases shape AI search results4. Why reviews, social media, and web content boost generative discovery5. Seven steps to ensure your brand and not your competitors gets cited  Quotables“PR has become the front door to artificial-intelligence-powered discovery.” — @JasonMudd9“PR isn't just part of the marketing mix anymore. It's the backbone of your visibility in 2025, the age of AI.” — @JasonMudd9“AI is shaping first impressions of your brand, and PR determines what AI learns and repeats back to them.” — @JasonMudd9“When you combine earned PR content with the supporting signals, you're feeding AI the content it needs to cite your organization.” — @JasonMudd9“You must feed AI platforms the content they crave that's credible, quotable, and consistent.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Contact info and resources:Axia AI VisibilitySupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.Tune in to learn more!Our Guest:Our episode guest is Serena Ehrlich. She's the go-to-market director at Notified, the parent company of GlobeNewswire, which provides global press release distribution services.Serena helps spread the “good word” of up-to-date, evolving PR strategies to help PR pros navigate an ever-shifting landscape.Five things you'll learn from this episode:1. How AI ingests press releases and what sticks 2. How the rise of AI-powered search engines parallels the rise of traditional search engines like Google3. Who actually reads press releases and why they're the most important to your business4. The current and future impact of fake press releases5. How to build a quality press release that will reach your intended audience Quotables@4:20 — “When somebody says a press release doesn't work, the very first thing I think of is, ‘Oh, you don't know what it's supposed to do.'” – Serena Ehrlich@13:33 — “Search, social, and AI.” – Serena Ehrlich@22:21 — “If it's as easy as you and me releasing a press release and having that impact AI, look at the opportunity.” – Serena Ehrlich@25:35 — “I love you guys, but your press releases are terrible.” – Serena Ehrlich@ - “People read in an F pattern. If you don't have images, you've lost them” – Serena EhrlichIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Serena EhrlichSerena Ehrlich is a veteran professional in the fields of investor relations, public relations, and marketing. She currently serves as the director of product marketing at Business Wire. Over more than 25 years, she has become a trusted authority on emerging communication technologies and strategies, helping guide organizations through evolving trends in media and consumer behavior. Her deep-rooted experience began in advertising, where she honed her understanding of large-scale branding before continuing through two decades in the newswire industry. She has driven successful local, national, and global campaigns for major brands such as Kraft, Kohl's, Avon, Mattel, and more.Serena transitioned into a strategic go-to-market and social media leadership role, currently serving as the go-to-market director at Notified. Known for her dynamic approach to modern media, she blends content creation, data insights, and format innovation to drive education, advocacy, and revenue. Her philosophy encapsulates this approach: Data + Content + Format = Education + Evangelists + Revenues. A recognized thought leader in the industry, she was named one of the Top 25 Women in Mobile to Watch in 2013 and continues to leverage her prSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

On Top of the World Radio – 9/2/25Live from www.ILoveHomerAlaska.com Are you living a legacy worth leaving? Legacy is more than money, property, or business—it's the values, culture, traditions, and lessons we pass down. In this episode, we explore how to live intentionally so the mark you leave matters for generations.Forgiveness that sets you free Drawing on Mark Twain's words—“Forgiveness is the fragrance the violet sheds upon the heel that has crushed it”—we dive into the hard but vital work of forgiving others and yourself, letting go of burdens, and starting anew.Alaskan Mind Bender – Presented by Captain's Coffee Which U.S. highway crosses the Arctic Circle? Answer: The Dalton Highway, built in 1974 to support the Trans-Alaska Pipeline, named after Arctic pioneer James W. Dalton.Habits that shape a life One good habit can replace a bad one. Chris shares a lesson from his father about doing things right—even when no one is watching—and how small habits build lasting success.Failing forward Babe Ruth struck out more than he homered. Washington surrendered before he led a revolution. Trump was voted out, then back in. History remembers resilience, not just failure. What will your story be?Abundance vs. Scarcity Thinking From Stephen Covey's “Third Alternative” to Catherine Ponder's prosperity teachings, we unpack how mindset shapes outcomes. Choose expansion, giving, and gratitude over fear and lack.TNT's Three-Point Plan of Prosperity Think it Name it Thank it Because prosperity begins with your thoughts, words, and gratitude.Grab my new book here:  The Schoolyard Millionaire - The Wheel of Life and Wealth!