Podcasts about On Top

Send us a textIn this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relationsTune in to learn more!Our Guest:Our episode guest is Jessica Pantages, Egnyte's chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egnyte, a B2B software company focused on collaboration, governance, and AI-enhanced solutions. She brings deep insight into how marketing and PR professionals can responsibly and strategically integrate AI into their communications work.Five things you'll learn from this episode:1. How AI is enhancing PR storytelling and content workflows2. Why marketers must understand prompt crafting and data literacy3. Ways PR pros can use AI to develop personalized media pitches and optimize translation at scale4. The importance of AI governance, including style guides, usage policies, and compliance tracking5. How communications professionals can evolve into “story systems architects” Quotables“Humans will set the narrative arc and the ethics. Machines will handle the infinite micro stories.” — @JessicaPantages“If you try to avoid AI now, you're just going to find yourself in a heap of trouble in the future.” — @JessicaPantages“Treat AI like any other vendor. You need a usage log, disclosure rules, and a style guide.” — @JessicaPantages“We're just at the beginning of figuring out the prompts that give us usable drafts.” — @JessicaPantages“AI is a great beginning, but a terrible ending. It still needs human oversight.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Jessica PantagesJessica Pantages is the chief communications officer at Egnyte, where she leads the company's global corporate marketing and communications strategy. With over two decades of experience across aerospace, construction, consumer tech, and B2B software, Jessica brings a deep understanding of how to connect complex technology with real-world audiences.At Egnyte, she helps teams leverage AI to streamline workflows, enhance storytelling, and maintain brand integrity at scale. Her leadership has been instrumental in navigating major company milestones, including a recent acquisition, and in guiding her team through the evolving landscape of content creation, governance, and digital engagement. Jessica is passionate about blending human creativity with machine insight to shape the future of PR and marketing.Guest's contact info and resources:Jessica Pantages on XJessica Pantages on LinkedInEgnyteSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Mission Mikrobiom – Schlank dank Darmbalance Unser Darm ist mehr als nur ein Verdauungsorgan – er ist ein hochkomplexes Netzwerk aus Billionen von Mikroorganismen, das Einfluss auf unser Gewicht, unsere Gesundheit und sogar unser Wohlbefinden hat. In dieser Folge sprechen wir über die faszinierende Welt des Mikrobioms und wie du es „auf Schlank programmieren“ kannst. Basierend auf dem Vortrag „Mission Darm – Das Mikrobiom auf Schlank programmieren“ vom FIBO Congress beantwortet Antje Ruhwedel unter anderem folgende Fragen: - Was ist das Mikrobiom und warum spielt es eine so zentrale Rolle? - Wie beeinflussen unsere Darmbakterien unser Gewicht und unseren Stoffwechsel? - Was sind Pro- und Präbiotika? - Welche Ernährungsstrategien unterstützen ein gesundes Mikrobiom? On Top gibt es praktische Tipps, um dein Mikrobiom nachhaltig zu stärken und so fitter und gesünder zu werden. Tauche ein in die spannende Welt der Darmflora und erfahre, wie du durch die richtige Ernährung und gezielte Maßnahmen deine Gesundheit programmieren kannst.

Send us a textIn this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationshipsTune in to learn more!Our Guest:Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and build meaningful relationships through the Qwoted platform. Her experience spans PR campaign management, social media strategy, and work with major entertainment events, including Disney's “Big Hero 6” premiere.Five things you'll learn from this episode:1. Why building relationships (and not just landing placements) is the foundation of good media pitching2. The difference between cold pitches and media query responses — and how to craft both effectively3. Best practices for using Qwoted to match sources with journalists quickly and accurately4. How personalization, clarity, and relevance impact whether journalists notice or ignore a pitch 5. The role of urgency and profile optimization in earning top-tier media coverage Quotables“You want to be unique. You want to have your own take on the topic.” — @VannydaThach“Remember to call the journalist by their name. If your pitch isn't personalized, they'll see right through it.” — @VannydaThach“Pitching media is about being helpful, not selling. Focus on building the relationship.” — @JasonMudd9“Don't ghost reporters. Communicate early if something changes. It's all about respect.” — @JasonMudd9“Journalists are busy and under pressure. The more complete your profile, the more credibility you have.” — @VannydaThachIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us though Buy Me a Coffee or by leavinging us a quick podcast review.About Vannyda ThachVannyda Thach is the Head of Media Success at Qwoted, a platform dedicated to connecting journalists with expert sources. Based in Los Angeles, she leads a team committed to supporting media professionals — including journalists, freelancers, podcasters, and producers by facilitating connections with the right experts for their stories, even under tight deadlines. With a journalism and public relations background, Vannyda earned her bachelor's degree in journalism with an emphasis in public relations from California State University, Long Beach. Her career began with roles such as a communications intern at AARP and public relations manager for DisneyExaminer. She later joined Citizen Relations, progressing from a junior account executive to senior account executive, managing PR campaigns and fostering media relationships. At Qwoted, Vannyda leverages her PR experience to assist journalists in finding trusted sources and building meaningful relationships through the platform. She emphasizes the importance of being helpful over selling in media pitching and building genuine connections with reporters.Guest's cSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In dieser Folge von Ninas Apothecary spreche ich über ein provokantes, aber enorm wichtiges Thema: eine Kalorienvergiftung. Was steckt wirklich dahinter? Gibt es da überhaupt? Oft können vermeintlich kleine Snacks und unscheinbare Salatdressings zu Stoffwechselstörungen, Gewichtszunahme und sogar Mangelernährung – führen und das TROTZ einer enorm erhörten Kalorienzufuhr!Hier erkläre ich in einfachen Worten Dinge wie: Insulinresistenz, Diabetes Typ 2 und chronische Entzündungen, und gebe dir praktische Tipps, wie du deine Ernährung bewusst gestalten kannst – ohne Verzicht und vor allem ohne Hungern. On Top bekommst du meine besten Tricks zum Kalorien sparen und Ingredient (Zutaten) Prepping!Hör rein und lerne, wie du durch kleine Änderungen deine Langlebigkeit verbesserst und eventuelle Krankheiten vermeiden kannst! Deine Inspiration für ein gesundes, energiegeladenes Leben!Für eine individuelle Betreuung persönlich von mir:https://carish.at/products/fit-fabulo...Achja, das Proteinpulver mit extra Sättigung findest du ebenso hier:https://carish.at/products/schlankhei...

On Top of the World Radio – April 29, 2025In this episode: We explore the power of expectation, the allure of mystery, and the importance of personal alignment. From Jim Rohn's unforgettable “Garage Test” to the subtle habits that make you secretly admirable, we're diving deep into what it takes to live on purpose and in pursuit of something greater.

Send us a textIn this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.Tune in to learn more!Our Guest:Our episode guest is Bill Zimmerman, a professor in the College of Communications at Penn State University. With a background in journalism and public relations, he recently authored a textbook on the creator economy. His academic work focuses on preparing students for the evolving landscape of influencer marketing, content creation, and digital media strategy.Five things you'll learn from this episode:1. Why brands must understand the difference between influencers and content creators2. The power of evaluating creators' niche audiences instead of just follower count3. Why trust, disclosure, and transparency are crucial in influencer partnerships4. How to build an effective creator brief and why it matters for brand alignment5. Tools and trends shaping the future of influencer marketing and PR educationQuotables“Trust is the currency of the creator economy. It must be earned and maintained.” — @BillZimmerman“A million followers doesn't mean a million buyers. Engagement matters more.” — @BillZimmerman“Creators are trusted more than institutions because they deliver real talk and transparency.” — @BillZimmerman“You hire a creator for their voice. Over-directing the message kills authenticity.” — @JasonMudd9“Disclosure isn't optional. It's ethical, smart, and legally required.” — @JasonMudd9“The creator brief is quickly becoming the backbone of successful campaigns.” — @BillZimmermanIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Bill ZimmermanBill Zimmerman is an assistant teaching professor at Penn State University's College of Communications. He brings a wealth of experience from his previous roles as a newspaper reporter and PR professional. Bill holds a bachelor's degree from Indiana University of Pennsylvania and another in higher education from Penn State, along with accreditation in public relations.A thought leader in the evolving world of digital media and PR education, Bill authored a textbook on the creator economy and is launching a content creator certificate program at Penn State. His work is helping shape how future PR and marketing professionals approach influencer strategy, creator partnerships, and audience trust in the digital age.Guest's contact info and resources:Bill Zimmerman on LinkedInUnderstanding the Creator Economy: Making Digital Media Work for YouAdditional Resources:Influential.coSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Anyone interested in training their brain as well as their body needs to listen to this insightful episode. Along with hosts Sarah Bowen Shea and Coach Liz Waterstraat, guest Carrie Jackson, a certified mental performance consultant and author of On Top of Your Game: Mental Skills to Maximize Your Athletic Performance, details: -how to create your own race reports to learn from them;  -ways to stay grounded in the joy of sport;  -how to sidestep self-sabotage;  -why resilience is more important than confidence; and, -non-vomit-inducing ways to bolster gratitude!   Before the guest joins around BARRY INSERT TIME HERE, Sarah dives into revealing her and Molly's planned weekend-workout.      When you shop our sponsors, you help AMR. We appreciate your—and their—support!   Save 15% on any full-price purchase  w/ code AMRwinter2025 at topoathletic.com   Seeing is believing: Get 20% off Tifosi sunglasses  with code AMR2025 at TifosiOptics.com   Get rolling: Get 15% off any new ElliptiGO bike with code AMR15 at ElliptiGO.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Daniela Linero, Chief Customer Officer at Ontop, explores her inspiring journey from Santa Marta, Colombia, to becoming a trailblazing entrepreneur and leader. She recounts pivotal moments, such as moving to Barcelona for an exchange program and founding her first company, Licify, at just 21 years old in the male-dominated construction industry. In this episode, Daniela reflects on lessons in leadership, courage, and stepping out of her comfort zone. Her story is a testament to the power of determination and adaptability in overcoming challenges and achieving success.Guest Links:Daniela's LinkedInOntopCredits: Host: Lisa NicholsExecutive Producer: Jenny HealMarketing Support: Landon Burke and Joe SzynkowskiPodcast Engineer: Portside Media

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you'll learn from this episode:1. Media relations is just one part of strategic public relations2. What makes a story newsworthy3. What journalists really care about when evaluating your pitch4. Why relationships don't guarantee coverage5. What PR tools you shouldn't buy until you're ready Quotables"Public relations is not only media relations. Media relations isn't what most people think it is either." — @JasonMudd9"Earned media must be earned. If someone guarantees coverage, you're buying ads, not PR." — @JasonMudd9"The only audience that matters is the journalist's audience — not your CEO or marketing team." — @JasonMudd9"Great [news] stories beat great [media] relationships." — @JasonMudd9 "PR is a long-term business strategy — not a one-time campaign or quick win." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us by buying us a coffee or leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations 1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

YouTube Terminated: History repeats itself as Jim and Them lost yet another channel at the hands of the Goblin Ghoul Corey Feldman. IS ALL HOPE LOST?! RESURRECTION THROUGH FILTH PIGS. Awesome Con: Kimpossible pulls off the impossible! Extends an olive branch on behalf of Jim and Them to Corey Feldman at Awesome Con. Enemies Celebrating: There is nothing worse than your enemies celebrating your downfall. COREY'S TWITTER! Also cast of Goonies on the Today Show. COREY FELDMAN!, SHOW STOPPER!, LET'S JUST TALK!, DON CHEADLE!, BOOGIE NIGHTS!, JIM AND THEM IS POP CULTURE!, YOU KNOW THAT!, COMEBACK KINGS!, COVER!, TRUE COMEBACK KINGS!, CROWN!, SOCIAL MEDIA!, WILD TWO WEEKS!, ON TOP!, REAL ONES!, TIMELINE!, HISTORY REPEATS ITSELF!, DEJA VU!, APRIL FOOLS PRANK!, YOUTUBE TERMINATED!, ERADICATED!, DECEMBER!, END THE SHOW!, WOLF PACK!, ACTIVE!, FILTH PIGS!, INTENSE!, BEEF!, WAR!, DISCORD!, PATREON!, BOBBY LASERS!, NANCY SPUNGEN!, FORMAT!, CLIPS!, SHORT FORM!, LONG FORM!, LIVESTREAM!, RUMBLE!, KICK!, TERMS OF SERVICE!, HDM!, SELF FELDMAN!, WRITE NAMES ON OUR BODIES!, FIRST SUPERCHAT NAME!, THE SHAPE!, JEFF THE SLOB!, AI!, PRIVACY COMPLAINT!, MISSDOGLUVR!, KEEMSTAR!, DELTA!, FLIGHT CANCELED!, DELAY!, APPEAL PENDING!, AWESOME CON!, ADRIEN SKY!, HIDDEN CAMERA!, SIGNING!, CONVENTION!, JIMMY!, MIKE!, JEFF!, SHARPIE!, HAIR!, HEIGHT!, FRIENDSHIP ARC!, PROPOSAL!, MARRIAGE!, NICE AND FAIR!, ADAN GONZALEZ!, DOCUMENTARY!, HEATHER DAWN MAY!, HDM!, ADRIEN SKY!, MOVIE HANGOUT!, ERADICATED!, 2020DEAD!, 2020EPIC!, HDM PRIVATE!, FAFO!, POPEYE!, GOONIES!, TODAY SHOW!, CAST!, INTERVIEW!, ROBERT DAVI!, SEAN ASTIN!, KERRI GREEN!, MARTHA PLIMPTON!, JOEY PANTS!  You can find the videos from this episode at our Discord RIGHT HERE!

In dieser Folge verlaufen sich die 4-Kaiser in der Zeitspanne Trias, Jura und Kreide. On Top liefert uns Tudy eine Kunterbunte Lesestunde. Ist ja fast so wie damals im Kindergarten…Natürlich wird sich auch über das aktuelle Geschehen auf Elbaf ausgetauscht. Kommt es jetzt zur ersten Konfrontation zwischen den Strohhüten und den Holy Knights? Hoffentlich erfahren wir das im nächsten Chapter! Das ist der 4 Kaiser PodcastDer 4 Kaiser Podcast ist ein deutscher One Piece Podcasts in welchem Dani, Tom, Aron und Tudy die aktuellen Geschehnisse des Mangas und Animes One Piece besprechen und diskutieren. Woche für Woche Analysieren wir die einzelnen Chapter und besprechen was genau passiert ist und was noch kommen kann.Um nichts zu Verpassen Folgt uns auch auf anderen Kanälen:Linktree: https://linktr.ee/die4kaiserTwitter: https://twitter.com/vierkaiserYouTube : https://www.youtube.com/@die4-kaiser752/featuredhttps://www.instagram.com/dievierkaiser/?utm_source=ig_web_button_share_sheet&igshid=YzAwZjE1ZTI0Zg==Falls ihr eine genauere Chapter Analyse benötigt, schaut gerne hier vorbei! https://open.spotify.com/show/7mkbCFVDBLjryYYZ4AvFXi?si=642a138fa252466

Was einen «Boyfriend of the Year», also einen «Freund des Jahres», ausmacht und warum sie gerade ihre neue EP, ihr neues Mini-Album, nach ihm benannt hat, erzählt sie uns heute live in der Sendung. Bei einer Achterbahnfahrt kann es gut sein, dass einem die Angst packt, bevor es losgeht. Man lässt sich auf das Auf und Ab ein, wird es einem vielleicht sogar übel, man jauchzt vor Freude und schreit vor Angst. Und ist der wilde Ritt vorbei, möchte man gleich noch einmal fahren! Zum Glück kann man bei Jamilas Songs einfach noch einmal auf Play drücken. In nur vier Songs nimmt uns die Zürcher Musikerin mit auf eine Reise durch all die Gefühle nach einer Trennung: Vom nie enden wollenden Herzschmerz bis zu den Schmetterlingen im Bauch, wenn man sich wieder verliebt. On Top warten zwei Neuentdeckungen auf euch: Akryl aus St. Gallen mit «Glitzer oder Salz» für eure emotionalen Wunden und Samuel Okkosch aus Zürich. Der Name von Okkoschs EP «I Brush My Teeth Like I'm Losing a Fight» , übersetzt auf Deutsch «Ich putze mir die Zähne, als würde ich einen Kampf verlieren», hat auch wirklich mit ihm zu tun. Nein, er hat sich nicht die Zähne weggeschrubbt, aber dieses Bild zeigt die verbissene Zeit seiner Jugend sehr gut. Hört sich anstrengend an. Die Musik hingegen ist cremig in den Ohren wie Zahnpasta.

No runner wants to get injured. But the worst part of an injury is often the mental side of it, not the physical! Sure, you can go to the PT or self-treat your injury. That will help you physically heal.  But what about your loss of identity when you can't run? What about the loss of a future goal? How will you respond to feeling like you lost your community? Perhaps more importantly, your mental outlook will affect how you treat your injury and the level of success of that treatment. We have to get this right! Joining me is mental skills coach and psychologist Carrie Jackson. She is the author of On Top of Your Game: Mental Skills to Maximize Your Athletic Performance and coauthor of Rebound: Train Your Mind to Bounce Back Stronger from Sports Injuries. She's worked with elite and pro runners around the world and her work has been featured in the New York Times, the Washington Post, Runner's World, and most other major media. You can hear even more of Carrie on her podcast, The Injured Athlete's Club. We discuss: How to practice acceptance Fear management strategies How to adjust goals Why "recovery is training"  As a formerly injury-prone runner, this conversation really impacted me. I remember how each injury made me feel. And there's almost no worse feeling for a runner! It's one of the major reasons why my coaching practice and training programs all revolve around consistency and staying healthy so you can focus on your running. If you want to learn even more about how to prevent injuries, go to strengthrunning.com/prevention. Thank you LMNT! A big thanks to LMNT for their support of this episode! They make electrolyte drinks for athletes and low-carb folks with no sugar, artificial ingredients, or colors. They are offering a free gift with your purchase at LMNT. And this does NOT have to be your first purchase. You'll get a sample pack with every flavor so you can try them all before deciding what you like best.  LMNT's products have some of the highest sodium concentrations that you can find. Anybody who runs a lot knows that sodium, as well as other electrolytes like magnesium and potassium, are essential to our performance and how we feel throughout the day. If you're not familiar, LMNT is my favorite way to hydrate. They make electrolytes for athletes and low-carb folks with no Sugar, artificial ingredients, or colors. I'm now in the habit of giving away boxes of LMNT at group runs around Denver and Boulder and everyone loves this stuff. Boost your performance and your recovery with LMNT. They're the exclusive hydration partner to Team USA Weightlifting and quite a few professional baseball, hockey, and basketball teams are on regular subscriptions. So check out LMNT to get a free sampler pack and get your hydration optimized for the upcoming season. Thanks to Ketone-IQ! Ketone-IQ increases the levels of ketones in your blood – and raised blood ketone levels do increase focus and alertness, which is why I take a shot before every podcast recording and have for almost two years even before their sponsorship. I feel dialed in and quick for these high-stakes conversations. There's also promising research – and loads of anecdotal evidence – that ketone supplementation can help with recovery if taken post-exercise. I know some of the best ultra runners in the world, Boston Marathon champ Des Linden, and the pro cycling team that won the TdF in 2022 and 2023 all take ketones post-race to aid recovery. Go to Ketone.com/strengthrunning to save 30% on your first subscription and receive a free 6-pack of Ketone-IQ and try for yourself today. Thanks Boulderthon! Boulderthon is a top 10 race in America according to USA Today and one of the best fall marathons according to Runner's World. With a 5k, 10k, half marathon, and marathon, Boulderthon offers an amazing fall destination race weekend right at the foothills of the Rockies. Use code STRENGTH20 for $20 off the marathon or half marathon. Join me in Boulder, one of the top running destinations in the country, on September 28th, to experience the tight knit running community here, race on the epic streets of Boulder, and finish on historic Pearl Street. While I live in Denver, I travel to boulder probably once a week to run. It's arguably one of the best running locations in the United States.  There'll probably be cool and crisp fall weather for racing fast, too. And don't worry, Boulderthon is a BQ-eligible, USA Track & Field Sanctioned Event. Boulderthon is on track to sell out again this year so don't miss out. Use code STRENGTH20 to save $20 on the marathon or half-marathon here and I hope to see you in Boulder this fall.  

Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack's first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications' 2023 Top Women in PR list.Five things you'll learn from this episode:1. The current state of work-life balance in journalism2. Key stressors impacting media professionals today3. How PR professionals can improve relationships with journalists4. The evolving landscape of newsroom workflows5. Strategies to support journalists' well-being and efficiencyQuotables"The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian"Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian"The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9"Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian"Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee, or leave us a quick podcast review.About Linda ZebianLinda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications.Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company's innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media.Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently givSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today's competitive job market. Whether you're a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolving landscape of talent acquisition.Tune in to learn more!Our Guest:Our episode guest is Brooke Kruger, a seasoned executive recruiter and founder of KC Partners. She has over 20 years of experience helping companies build high-performing leadership teams. Her expertise extends into the PR and communications world, where she has successfully placed top talent in roles that shape brand narratives and corporate messaging. With a keen understanding of industry trends, she connects organizations with strategic communicators who drive engagement and reputation management.Five things you'll learn from this episode:1. The latest trends in PR and communications hiring2. Why networking is essential for job seekers and hiring managers3. How to stand out in today's competitive job market4. The best strategies for companies to attract top talent5. Common hiring mistakes and how to avoid them Quotables— "Networking is critical in today's job market for both candidates and hiring managers." — Brooke Kruger— "Hiring managers have the upper hand right now, so they need to be strategic in selecting top talent." — Brooke Kruger— "Candidates should optimize their LinkedIn presence — hiring decisions start there." — @JasonMudd9— "Transparency in the hiring process leads to better experiences for both candidates and employers." — Brooke Kruger— "A well-structured hiring process ensures you make the right talent decisions for long-term success." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review.About Brooke KrugerBrooke Kruger, a seasoned executive recruiter and founder of KC Partners, has over 20 years of experience helping companies build high-performing leadership teams. Her expertise extends into the PR and communications world, where she has successfully placed top talent in roles that shape brand narratives and corporate messaging. With a keen understanding of industry trends, she connects organizations with strategic communicators who drive engagement and reputation management.Guest's contact info and resources:Brooke Kruger on LinkedIn: https://www.linkedin.com/in/brookechilenkrugerKC Partners website: https://kc-partners.com/Our On Top of PR sponsors:Production sponsor: Axia Public Relations, one of America's Best PR Agencies, according to Forbes MagazinePresenting sponsor: Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Promise Yourself A powerful commitment to positivity, growth, and resilience. How adopting this mindset can transform your life and those around you. Fair Act – Tax Reform: No More Taxation on Unrealized Gains KPB budget: 50% funded by property tax – what's next? The Fair Act doesn't eliminate taxes—it slows their relentless expansion. Government land grabs: How buying up real estate shrinks the tax base. A call for bold action: Sell off excess KPB-owned lands and contract out non-essential services. Parkinson's Law in action: Government spending expands to meet its funding—time to stop feeding the beast. Alaskan Mind Bender – Presented by Captains CoffeeThe trivia that makes you think, over the world's greatest cup of coffee. Question: What is the largest national park in the United States, located in Alaska? Answer: Wrangell-St. Elias National Park – At 13.2 million acres, it's bigger than Yellowstone, Yosemite, and Switzerland combined! The Word – Presented by Story Real Estate Word of the Day: Eucatastrophe Coined by J.R.R. Tolkien, it means a sudden, unexpected turn of events leading to a positive outcome. Example: Just as Jack prepared to sign away his childhood home, a eucatastrophe unfolded—the forgotten attic trunk held his grandfather's deeds and a letter unlocking an untouched inheritance. Farewell to Over-Taxation… and All Will Fair WellA poetic rallying cry for fiscal responsibility and expanding the pie instead of taxing phantom gains.Doge Our Dialogue: 10 Redundant Acronyms You've Probably Used!ATM Machine, PIN Number, RSVP Please… time to clean up our language!The Hickey on History: George Washington's Security Helped Plot His Assassination The shocking 1776 conspiracy to assassinate Washington. A trusted guard betrays the cause. The execution of Thomas Hickey—America's first treason sentence. How Washington's close call shaped the revolution. Times Like These…What we can learn from history, taxes, and a simple promise to ourselves.

Send us a textIn this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnershipsTune in to learn more!Our Guest:Our episode guest is Mark Riggs, CEO and lead strategist at Pemberton, a consultancy helping PR and marketing agencies achieve organic growth. With over 20 years of experience, Mark has worked with top brands like Allstate, Honda, Ford, and Coca-Cola to create award-winning consumer programs. His expertise in client-agency relationships offers valuable takeaways for brands and agencies.Five things you'll learn from this episode:1. Why unspoken expectations can hinder agency-client relationships2. How agencies and clients can align their goals for better results3. The importance of defining measurable success metrics4. How agencies can push back when clients demand work beyond the scope5. The best way for brands to collaborate with their agencies for long-term success Quotables- "Unexpressed expectations lead to frustration. Transparency is key." — Mark Riggs- "Agencies should be treated as strategic partners, not just vendors." — @JasonMudd9- "Define your success metrics from day one to ensure alignment." — Mark Riggs- "PR is more than just media coverage; it's strategic communication." — @JasonMudd9- "If you're hiring an agency, give them the data they need to measure success." — Mark RiggsIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review.About Mark RiggsMark Riggs is the CEO and lead strategist of Pemberton, a management consultancy helping PR and marketing agencies achieve organic growth. With over two decades of experience, Mark has led successful campaigns for major brands and specializes in guiding agencies toward better client relationships and business strategies. His deep industry knowledge makes him a sought-after consultant and speaker.Guest's contact info and resources:Mark Riggs on LinkedIn: Mark Riggs on LinkedInPemberton website: Pemberton WorldwideOur On Top of PR sponsors:Production sponsor: Axia Public Relations, one of America's Best PR Agencies, according to Forbes MagazinePresenting sponsor: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviewsCoffee sponsor: Fans like you fuel our efforts through buy me a coffee.Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In This Episode Joe & Tom Talk about IRONMAN New Zealand, the start of the year, Tom's season and the big burn-out rate under athletes and amateur athletes. On Top of that two massive bullshitbusters. GONNA www.gonnafuel.com Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix themTune in to learn more!Five things you'll learn from this episode:1. How to properly resource your social media department2. The importance of platform-specific content optimization3. How to effectively incorporate user-generated content and employee advocacy4. Why social media crisis planning is crucial 5. The value of consistency in social media schedules and audits Quotables"Social media has become its own little marketing department because of all the resources that you really have to put into it." — @JasonMudd9"If you're not responding to comments and messages, your audience will move on to your competition." — @JasonMudd9"Social media moves fast. If your reply takes days, your audience has already moved on." — @JasonMudd9"A sporadic posting schedule makes your brand forgettable." — @JasonMudd9"Have a crisis readiness response plan in place and ready to go." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You can also support us through buy me a coffee or by leaving us a quick podcast review.About Jason Mudd, Axia PRJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face help his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations 1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growthTune in to learn more!Our guest:Our episode guest is Nicole Scarbrough, a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including LinkedIn, Instagram, Facebook, X, and TikTok. From writing copy and crafting impactful campaigns to reporting and graphic design, she continuously works to optimize content and processes.Born and raised in Northeast Florida, Nicole attended the University of North Florida, graduating with a B.A. in political science and a B.S. in communication. When she's not at the office or spending time with friends and family, Nicole is an avid distance runner, mountain biker, and gym goer. She also loves to take advantage of the plethora of scenic trails and parks in the area.Five things you'll learn from this episode:1. How to leverage LinkedIn Lives with strategic partners to build organic reach2. Strategies for managing social media platforms with distinct approaches3. Best practices for implementing employee advocacy programs 4. How to balance data-driven content with people-focused storytelling across platforms5. Essential tools and technologies for efficient social media management Quotables"LinkedIn Lives are a fantastic tool to grow your audience, and they really play off name recognition." — Nicole Scarbrough"From channel to channel, we have different strategies. LinkedIn is going to be more business-focused." — Nicole Scarbrough"I can't imagine not being in a role or a position with a company where you're not learning and getting opportunities to grow and do new things every day." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy us a coffee, or leave us a quick podcast review.About Nicole ScarbroughNicole Scarbrough is a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including LinkedIn, Instagram, Facebook, X, and TikTok. From writing copy and crafting impactful campaigns to reporting and graphic design, she continuously works to optimize content and processes.Guest's contact info and resources:Nicole Scarbrough on LinkedInDun & BradstreetSprout SocialOur On Top of PR sponsors:Production sponsor: Axia Public Relations, one of America's Best PR Agencies, according to Forbes MagazinePresenting sponsor: Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Show Notes:In this inspiring episode of On Top of the World Radio, we explore powerful principles to elevate your life: The Optimist's Creed: A promise to yourself to embrace strength, optimism, and joy in all areas of life. The Top Regrets of the Dying: Lessons in living authentically, expressing emotions, and prioritizing happiness. Intermittent Fasting Benefits: Ten ways this lifestyle can enhance your health and longevity. Alvin Toffler's Wisdom: Why learning, unlearning, and relearning are essential in the 21st century. Zig Ziglar's Goal-Setting Blueprint: Specific, actionable steps to design a good life. Notable Late Bloomers: Success stories of individuals who thrived after 50, proving it's never too late to achieve greatness. The Law of Compensation: Emerson's timeless wisdom on adding value to the marketplace. Plus, a deep dive into the fairness of taxing unrealized gains, a seafood tour across the U.S., and this week's Alaskan Mind Bender presented by Captains Coffee!Call us with your thoughts at 907-299-7653!Be inspired, stay optimistic, and live On Top of the World.

Send us a textIn this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn more!

Last time we continued to speak about the insane battle over Southern Xinjiang. In Yarkland, chaos erupted as inflation soared, prompting Chinese officials to retreat to fortified New City. Panic led to desperate measures, including the use of dummy figures for defense. As insurgents advanced, Colonel Chin's forces looted and fled, sparking violence against Uyghurs and Hindu moneylenders. By April, rebel forces captured Kashgar, fracturing Chinese control. Amid shifting alliances, Ma Chanzeng sought power, but internal strife among leaders like Temur culminated in further violence and betrayal, with power ultimately shifting to the Khotanlik provisional government under Muhammad Amin Bughra. Abdullah's revelation ignited conflict among Muslim troops. The Uyghurs and Kirghiz briefly united against the Chinese, ultimately capturing the New City. As tensions rose, massacres occurred, fracturing alliances and leading to a power struggle. After the execution of Uyghur leader Temur, Abdullah seized control of Yarkland, while charismatic Tawfiq Bay rallied forces against the Tungans. Eventually, the Khotan Amirs dominated the region, achieving unity amidst chaos, leaving only the besieged Tungans at bay.   #135 Kumul Rebellion part 4: The reunification of Xinjiang Welcome to the Fall and Rise of China Podcast, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about the history of Asia? Kings and Generals have an assortment of episodes on history of asia and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel where I cover the history of China and Japan from the 19th century until the end of the Pacific War. Do you remember Ma Chongying, basically the guy that started most of this madness? Following him getting severely wounded at Liaotun in autumn of 1932, he had withdrawn the majority of his forces to his old domain in northwestern Gansu. He set up a HQ at Anxi and through his subordinates began expanding territory and increasing recruitment via conscription. The British missionaries Mildred Cable and Francesca French were living in Tunhuang at the time and wrote extensively about Ma Congying's recruitment efforts “The town was robbed of everything in the nature of food, goods and money ... next to food the most coveted possessions of the oases were the young, vigorous, hardy men ... These were the men whom Ma Chung-ying wanted for gun fodder, and orders were issued to the press-gang to fetch them in from every farm of the neighborhood, and collect them in Tunhuang City. Every day we saw them being rounded up. The ropes which they themselves had twisted from desert grass were used to tie their hands behind their backs, and to noose their necks in a running-knot. Roped together in droves of twenty to thirty, according to the success of the raid, they were brought to town by captors who rode the horses levied from these boys' own stables. Thrust behind the high palings of temple courtyards, the imprisoned youths lined the barriers, looking out for some passers-by who might belong to their own group of farmsteads and would take a report home that son or husband had been captured”. After initial training at Tunhuang, the recruits were taken to Anxi for further training. Cable and French were ordered to Anxi to aid Ma Chongying with his wounds and to  take care of other Tungans who reportedly had been injured by fire arrows during the siege of Kumul Old City. They did a good job as within a short amount of time Ma Chongying was able to ride again.  Back in Xinjiang, following the failed Uyghur led rebellion at Kumul and facing another imminent Tungant invasion in the Turfan area Jin Shujen turned increasingly to the USSR for help. In September of 1931 he bought two biplanes for the Soviets at 40,000 Mexican silver dollars each. The planes came with two Russian pilots and on October 1st, Jin signed a secret trade deal with the USSR allowing 8 Soviet trading agencies to set up shop in Urumqi, Chuguchak, Kashgar, Kulja, Aksu, Kucha, Khotan and Yarkland. Customs duties on Soviets goods were reduced and a new Xinjiang-Soviet telegraph line and radio communications were established. Jin signed these deals illegally without notifying Nanjing and in return received economic and military assistance from the Soviets. In July of 1932 he would receive another 8 aircraft. Yet despite the Soviet assistance, Jin's provincial forces with the exception of Peppengut's White Russian detachment remained ill trained and ill officered. Following the relief of Kumul Old City and Ma Chongyings retreat back to Gansu, Chang Peiyuan, the provincial commander in chief and military governor of Ili went to Urumqi. It appears that Jin did not fully trust Chang Peiyuan, possibly fearing that the victory at Kumul had stirred up dangerous ambitions in Chang. This distrust seemed to be mutual, as Chang, upon receiving orders to transfer to the provincial capital, chose to defy them and returned to Ili in an act bordering on open rebellion. In response, Jin appointed Sheng Shihtsai, Chang's Chief-of-Staff during the Kumul campaign, as the new Provincial Commander-in-Chief. This decision would have significant implications both for Jin's future and for the future of Xinjiang. Sheng Shihtsai was born in 1895 in Liaoning Manchuria. He was the son of a small landowner. In 1917 he traveled to Japan to study political economics at Waseda University and came back to China in 1919 to participate in the May 4th movement. During that time he developed radical and anti-Japanese stances. He then joined the military training school in Guangdong and later enrolled in the northeastern military academy. He entered military service under Guo Songling, haha that old cry baby, who was deputy under Zhang Zuolin. Sheng Shihtsai rose through the ranks becoming a Lt Colonel. In 1924 Guo Songling sponsored Sheng's admission to the Shikan Gakko military academy in Japan. Sheng returned briefly to help Guo Songlings failed coup against Zhang Zuolin, but was able to escape imprisonment with support from Feng Yuxiang and Chiang Kai-Shek. They got him a ticket back to Japan, and he returned to China in 1927 to participate in the northern expedition as a staff officer attached to Chiang Kai-Sheks HQ. After the northern expedition, he was made chief of war operations section of the General staff at Nanjing, but in 1929 resigned as he did not get along with his superiors. After all of this he took an interest in China's border defences. At the time a delegation from Xinjiang visited Nanjing searching for financial aid. Jin Shujen had instructed one of his delegates, Kuang Lu the deputy General secretary of Xinjiang, to find an able bodied officer to help reorganize Xinjiang's military. Kuang Lu fished around and found Sheng who looked like a very promising man. Sheng then traveled via the USSR arriving to Urumqi in the winter of 1929. His initial welcome was a luke warm one as Jin was suspicious of this highly qualified overseas educated man, obviously seeing him as a potential threat. Moreover, Jin's brother Jin Shuxin hated Sheng's appointment because the man outshined him. Despite the jealousy, Jin was basically grasping at straws and needed the help so he made Sheng the chief of staff over the Xinjiang Frontier Army and also the instructor at the provincial military college.  In the words of historian Chan Fooklam “Sheng's appointment was like Jin burying a time bomb under his bed, he had brought upon himself his own doom”. Despite receiving aid from the Soviets and British, Jin's grip over Xinjiang was slipping away. In May of 1932 Ma Chongying had dispatched Ma Shuming to take over the Tungan operation against Turfan. As we talked about, Ma Fuming, leading the provincial forces at Turfan simply defected. Also at this time Chang Peiyuan's insubordination was breaking out, easing the way for Sheng to be promoted to commander in chief. Sheng was directing an unsuccessful campaign against Uyghur insurgents at Karlik Tagh. Following news of Ma Fumings defection and the Tungan capture of Turfan, Sheng advanced west from Kumul to try and prevent the combined Muslim forces from marching upon Urumqi. After a bloody two day battle he recaptured Turfan, but this has little effect over Ma Shuming who had already moved his HQ to Kara Shahr.  During mid-winter, Ma Shuming's Tungan cavalry and Ma Fumings Turkic insurgents began an advance to Urumqi. At some point a force of provincial troops sent to Urumqi by Jin, specifically to guard the Dawan Cheng Pass were ambushed and annihilated by the Tungans. Meanwhile full scale rebellions had broken out at Kucha led by Temur and at Khotan led by the Amirs. To this Jin responded by expanding Pappenguts White Russian detachment from its original strength of 250 to 1500 men. The White Russians, most of whom came from Ili Valley, had literally no choice but to enlist. Alongside threatening any White Russians with deportation to the USSR, Jin also arrested many Russian women to compel their husbands to enlist. By early January of 1933, Ma Shumings Tungans had crossed the Dawan Cheng and were now operating at will in the Chaiwupao corridor, to the immediate south of the capital. Wu Aichen the political envoy on behalf of Nanjing reported on January 29th, that the city gates were suddenly closed and a month of food shortages and communal tensions rose. Wu Aichen would witness the brutality of the war. In his reports, the Tungans advanced towards the city during the night, seizing the Great West Bridge after a heavy fight. The Provincial commander defending the city only had 700 troops under him and if it was not for 300 White Russian troops suddenly arriving, the city most likely would have fallen then. Wu Aichen described the White Russian troops as superb fighters, albeit savagely drunk as they drove back the Tungan and Uyghurs during two days of hand to hand combat. Meanwhile Tungans had captured the radio station and a nearby height called Devil's Hill which overlooked the Urumqi suburbs. The Chinese officials feared letting in any more Muslim civilians to the Old City, thus they kept the city gates causing large numbers of refugees from the suburbs to gather outside the walls. This was particularly evident at the west gate which became the focal point of the fighting. Wu Aichen witnessed much of it and had this to say. “In times of peace this street was one of the most prosperous in the city, but now it was crowded With innocent fugitives, whose plight was terrible indeed. There was was worse to come, however, for now the advancing rebels came to this quarter and seizing the houses made loop-holes in the walls. In the flat roofs they set up machine-gun posts which could enfilade Government positions on either side of them. I could see for myself that the situation was desperate and that our troops would be pinned against the walls. General Pai, who was in command, did not hesitate. He gave the order that the street of the small religion should be set on fire. Then followed a scene so frightful that the reader's imagination must suffice. As the flames swept down the long lane of wooden structures they became an inferno of horror, for the roar of the conflagration was added to the rattle of gunfire, .and the hideous shrieks of those who were trapped. The rebels sought safety in flight, and as they crossed the open were machine-gunned from the Red Mountain; but the fugitives had nowhere to fly to and perished to the last man, woman and child. Nevertheless the city was saved, and when at last the flames died down the approach to the West Bridge was strewn with the bodies of our assailants. On the evening of the second day I had completed ten thousand words of copying. I asked how many were dead. I was told at least two thousand. Once again I returned to my task, reflecting that a human life had been taken at every fifth word”. Following the defeat, the Muslim forces had to pull back from the West Gate area, however, they still held control over the West Bridge, a mere half mile northwest. This gave them a great launchpad for night raids and many would be killed trying to scale the walls under the mouths of guns. The White Russian troops emerged as the backbone of the defenses, holding the city walls and making occasional sorties. Urumqi would have fallen if it was not for Sheng Shihtsai who came to her aid with his troops from Turfan. Upon seeing his relief forces the Muslim insurgents broke off their attack and withdrew into the surrounding countryside. With winter coming to an end, with fear of a cholera outbreak looming the Chinese went to work burying the dead. Wu Aichen was one of those who helped with the burials and wrote a horrifying description about the conditions of the city. Over 1000 bodies were buried in a single mass grave within the suburbs and the final death toll was estimated to exceed 6000. Following the relief of Urumqi, the Muslim insurgents seized all they could in the countryside such as Dawan Cheng, the districts of Fukang and parts of Santopao where an estimated 900 Han Chinese were killed. The insurgents burned the stocks of rice that usually fed the capital and on March 1st a detachment of 100 provincial troops were ambushed and annihilated at Chitaowan. The situation throughout the province deteriorated; to the south Ma Shaowu had isolated Kashgar and in the north a Kazakh rebellion broke out in the Sahara Sume region under Sharif Khan. The Kazakh uprising convinced the Soviets that Jin Sujen was going to inevitably lose Xinjiang. They acted without any notice to Nanjing by dispatching forces to help hold up Urumqi. Fate would have it, 2000 battle hardened Chinese troops had recently been driven over the Heilongjiang border into Siberia by the Japanese during the invasion of Manchuria. So Stalin signed off on sending them over the trans-siberian and Turk-sib railways to the Xinjiang frontier of Chuguchak. This force designated the Northeast National Salvation Army consisted of regular soldiers who were well trained and held good morale. They arrived to Urumqi on March 27th of 1933, substantially bolstering the provincial military, more particularly that of the new Provincial commander in chief, Sheng Shihtsai who just so happened to also be a Manchurian.  Sheng led the new forces to push back the invading Tungans of Ma Shuming who was forced over the Dawan Cheng back to his HQ at Kara Shahr. The Uyghur insurgents were demoralized and Khoja Niyas Hajji who controlled a belt around the Xinjiang-Gansu frontier began begining for assistance from Ma Chongying. Meanwhile Jin basically was undermined by Sheng and was seeing further unrest in Urumqi. The White Russians who had bore the brunt of the fighting to defend Urumqi were royally pissed off as they had not all been paid and were provided the worst horses and ammunition of all the defenders. Moreover Jin's popularity with all nationalities, even Han Chinese had fallen dramatically because his brother Jin Shuxin had reportedly exorted the granaries during the siege. Following the relief of Urumqi, Pappengut and the other White Russians approached the leaders of the northeast national salvation army with grievances against Jin Shujen and were given assurances of support to mount a coup against him. On April 12th, around 400 White Russians stormed the capital with 200 of them seizing the city gates and yamen. Jin managed to escape over the city walls and fled to the USSR via Chuguchak. From there he returned to China via the Turk-Sib and Trans-Siberian. Meanwhile his younger brother Jin Shuxin was captured and executed. Sheng Shihtsai was encamped at Uruba at the time of the coup and insisted in his future memoirs he had nothing to do with the coup and that it was all the USSR's doing. Regardless after the coup Sheng was urged to go to Urumqi where negotiations began with Liu Wenlung who was appointed Provincial Chairman while Sheng was made Tupan or “border defense commissioner”. Ie; Sheng was made the de facto ruler of Xinjiang.  After Ma Shumings failure to take Urumqi and Khoja Niyas Hajji's pleas for help, Ma Chongying determined to reenter the fray in person. Despite the setbacks, the Tungans had crossed the Dawan Cheng and nearly taken the capital, coupled with the seizure of Kashgar, Ma Chongying most likely believed there was still a great chance to take it all. He had spent 18 months rebuilding his army and better yet, because of the USSR's illegal move to save Urumqi, Nanjing officially recognizing his Tungan forces as the 36th division of the NRA. Ma Chongying moved his HQ from Anxi to Suzhou and really improved his military. A German engineer named Vasel working with him described him as a man who admired Napoleon, Bismarck and Hindenburg and who “was frequently to be seen running at the head of his troops during training, even in sub-zero temperature. Military training was pursued with a spartan rigour, pushed to the verge of utter ruthlessness. Desertion was punishable by death, and on one occasion I saw Ma personally behead five such offenders. In one of those sudden fits of exuberance that were typical of him, snatching up casually some hand grenades, which he had made himself, and hurling them, one by one, against the lofty clay-coloured walls of the city. And then he laughed heartily when he saw his men fling themselves flat on the ground as splinters of steel hurtled in all directions. He scorned to seek safety by throwing himself on the ground, and was quite delighted when he saw that I too did not seek cover”. During spring of 1933, Ma Chongying prepared to reinvade Xinjiang. A Swedish man named Bexeill was working along the Gansu-Qinghai border and noted Ma Chongying heavily taxed his territory in northwestern Gansu to the limits of the peasants endurance. He apparently even sent troops into Qinghai to illegally tax them. By May of 1933 his army departed Suhou for Yumen and Vasel gives us this description of them. “A dark mass of human beings, camels and oxen, was pouring out of the city gate towards the west amid clouds of dust. There were hundreds of heavily-laden camels, the bells on their necks clanging monotonously, their drivers easily discernible by their gaudy headgear. In the rear followed high-wheeled ox-carts, flanked on either side by infantry. Behind them again came a company of cavalry, which presently galloped past the lumbering camels and oxen along the track through the desert ... and now I had an opportunity of seeing at close range General Ma's famous cavalry riding past me and keeping its post at the head of the marching columns. This was the famous white cavalry regiment of which General Ma was especially proud. The broad iron swords of the dragoons clanked as they rode along on their magnificent white horses, while on their shoulders they carried carbines of the most varied and antiquated patterns. Next came the brown regiment, while in the rear followed the black regiment, comprising some two thousand horsemen. A short distance behind the cavalry came the infantry - regiment after regiment, headed by the Chinese (Kuomintang) standard. On they swept, platoon after platoon, followed by their officers, with their mausers at the ready. The columns strode along, keeping perfect time with their shrill, high-pitched, mournful, Asiatic marching songs. Sandwiched between some of these trained and trustworthy soldiers I saw large drafts of recruits who had been compelled to join General Ma's forces. These raw levies were constantly kept under very close observation'. On Top of Ma Chongyings new Tungan army, young Uyghurs were also conscripted into his ranks. 2500 Tungans under the command of his younger brother Ma Chongjie captured Kumul in May with little opposition. This was because the area was dominated by Ma Chongyings ally Khoja Niyas Hajji. After this Ma Chongjie issued bilingual proclamations to the people of Kumul, stating they were free of Jin Shujen's tyranny, who at the time was in the USSR. Meanwhile Sheng hurriedly prepared a force of 5000 to meet the invaders near Urumqi. Ma Chongying advanced upon Qiqiaoqing unopposed, getting even further west than his first invasion of 1931. Instead of taking the main road to Turgan, the Tungans crossed the narrow defile between Barkul Tagh and Bogdo Ula to hit the garrison town of Kitai. The first major battle broke out near Mulei, due east of Kitai on May 15th. Two days later a mixed force of 4000 Tungans and Turkic Muslims attacked Kitai led by Ma Chongjie. On May 26th Sheng sortied from Urumqi at the head of 5000 men, 1000 of whom were White Russians. Sheng planned to hold Santai, the halfway point between Urumqi and Kitai. Sheng's men attacked the invaders around Kitai, but lost the battle for the city, though Ma Chongjie was killed in battle. Sheng then retreated back to Urumqi by June 1st. Things looked dire for Sheng, he was unsure how Nanjing would react to the coup against Jin Shujen, his position was threatened to the east by Ma Chongying now headquartered at Kitai and to the west by Chang Peiyuan the military governor of Ili whom he suspected was not loyal to Urumqi and in league with the Tungans. Ma Chongying was now within striking distance of Urumqi, when he suddenly halted his attack and sent a telegram with terms. It turns out Ma Chongying had no idea Jin Shujen had been overthrown, so he was unsure how to proceed. This bought Sheng more time to raise defenses, sending the White Russians to hold Fukang as he dispatched Wu Aichen on a peace mission to Kitai. Wu Aichen's mission failed, so Sheng went to Fukang to take personal command of the army and to meet Ma Chongying around the hamlet of Zuniquan. During the battle of mid June, the provincial forces managed to gain the upper hand due to severe weather conditions for which the lightly clothed Tungans were ill prepared for. The Uyghurs forces of Khoja Niyas Hajji also took no part in the fighting despite being in the immediate area. The Tungans were defeated at Zuniquan, but not routed. Ma Chongyings men managed to retreat in well order to Qiqiaoqing and from there advanced to Turfan joined Tungan forces under Ma Shuming. Combined the Tungans marched to Dawan Cheng. At the same time a Pacification Commissioner, Huang Musung was sent by Nanjing to Urumqi. His mission was to establish peace between the provincial forces and Ma Chongying, both of whom claimed loyalty to Nanjing. Sheng was suspicious of Huang Musung and felt Nanjing might be simply backing the Tungans. Thus Sheng had Huang Musung placed under house arrest. Then Sheng accused three Xinjiang officials of plotting with Huang Musung, Chang Peiyuan and Ma Chongying to overthrow him and had them all executed via a firing squad. Thus Sheng clearly had distanced himself from Nanjing and turned 100% to the USSR for help. During early Autumn Ma Chongying was still in Turfan reorganizing the forces while Sheng was consolidating his position in Urumqi and quelling the Kazakh rebellion.  Meanwhile Khoja Niyas Hajji was growing uneasy with his alliance to Ma Chongying and began to open up secret negotiations with Sheng and soon was appointed Chief Defense commissioner for Southern Xinjiang. He then took his Uyghurs across the Dawan Cheng and occupied Toksun only to be surprise attacked and decisively defeated by Tungans under Ma Shuming. By late July Khoja Niyas Hajji took his battered survivors and fled for Kucha. At this point Huang Musung managed to secure his release from house arrest by telegramming Nanjing the recommendation that Sheng Shihtsai and Liu Wenlung be confirmed in their posts as the chief military and civil authorities over Xinjiang. Nanjing had really no options other than to comply.  On September 2nd Lo Wenkan, the foreign minister of Nanjing, came to Urumqi and officially confirmed Sheng into office and then mediated between Sheng and Ma Chongying. To compensate Ma Chongying he was offered the post of Garrison Commander of Eastern Xinjiang which he accepted, thus gaining control over Kumul, Barkul and part of Turfan. After Lo Wenkan departed in early October, suddenly Sheng announced the discovery of a new plot against him. He accused Liu Wenlung of conspiring with Ma Chongying, Chang Peiyuan and Lo Wenkan to overthrow him. Liu Wenlung was forced to resign and was replaced as the provincial chairman by Zhu Juixi. Sheng then prepared a final hammer blow against Ma Chongying. However Ma Chongying had secretly been working with Ma Shuming to deliver a lighting stroke against Urumqi which came in December of 1933. Tungan forces passed Dawan Cheng and began attacking the capital. Likewise in response to the constant accusations, Chang Peiyuan finally threw his support to the Tungans. He led his troops across the Talki Pass into Zungharia and attacked the Provincial forces stationed at Wusu. Meanwhile encouraged by the advance of the Gansu Tungans, the indigenous Tungans of Zungharia rose en masse to Ma Chongyings banner. In late december a detachment of the 36th NRA led by Ma Shuming bypassed Urumqi and attacked Chuguchak. Vasel happened to witness this and described the battle as such “The sun's rays, by this time, were shining obliquely across the street and showed us the Tungan army entering the town ... Stirrup to stirrup, the young regular soldiers in their smart uniforms looked a well-disciplined, trim and efficient force. r recognised one of their officers, Ma Shih-ming, the Commander-in-Chief's adjutant, who had frequently been my guest in Soochow. These regular soldiers rode past on beautiful horses, while huge red flags floated in the breeze above their heads, bearing the character 'Ma' in black letters on a white ground. At a short distance followed a horde that was tolerably well equipped . . . I saw needle-guns, blunderbusses and muzzle-loaders ... In their rear dense clouds of dust, which shut out the light, billowed onward, and then came the infantry. . . men with wild eyes and matted hair. . . outlaws who had nothing to lose and everything to gain from the upheaval that was going on. After the infantry followed a huge horde of camels, with their rhythmical swaying gait, laden with produce and goods of every conceivable type ... the breath came from their mouths like smoke - their necks were craned forward, and their heads kept bobbing up and down.”With the Tungans taking Zunghaira, the Khotan Amirs running amok in the south and Chang Peiyuan joining the fray, Sheng's position at Urumqi was hopeless. While Ma Chongying and Sheng Shihtsai continued their struggle in the north, in the south Muhammad Amin Bughra woo'd Khoja Niyas Hajji to become president of a new secessionist Islamic state. Thus was born the Turkic Islamic Republic of Eastern Turkestan ie TIRET. While Khoja Niyas Kajji was the quote president, this was simply symbolic, the real leadership remained with the Amirs. Amir Abdulah retained control over Yarkland, Amir Nur Ahmad Jan over Yangi Hissar and Kashgar and Bughra over Khotan. Shari a law was implemented, a national flag with a white star and crescent over a blue ground was made and the new state sought aid and recognition from Britain. But the TIRET would never receive said recognition or aid, for Britain respected Nanjing's government as the sole authority in Xinjiang. TIRET turned next to Turkey, but found no real help. Then they turned to Afghanistan who likewise could not help them. TIRET was doomed from the very beginning. Meanwhile the battles raged between Sheng and Ma Chongying. Sheng knew Nanjing would not assist him so he turned to the USSR. Sheng dispatched diplomats Chen Teli and Yaoxiong to Moscow pleading for assistance. The Soviets were sympathetic and quite concerned with events such as the rise of TIRET and the possibility of Ma Chongying capturing Urumqi as they suspected him and TIRET to have ties to the Japanese. Weary of Germany and Japan, the USSR took up a policy of curbing any influence from either, especially in her Central Asian frontiers. The Soviets sent this warning to Nanjing “'We do not mind if you Chinese develop [Eastern] Turkestan. But if you permit [Eastern] Turkestan to become a second Manchuria, we must act to protect ourselves. '” Thus in late 1933, following pleas for help from Sheng Shihtsai, the Soviets chose to intervene on behalf of Sheng, whom was known to be a loose cannon and unreliable, but atleast was anti-Japanese. The USSR appointed Apresoff as the new consul-general at Urumqi and upon his arrival Sheng conducted a purge. Officers from the Northeast National Salvation army and White Russian volunteers were arrested and shot, including Pappengut. The White Russians units were reorganized under the command of new Soviet officers. Sheng signed a secret deal with the USSR to allow them to build a railway from Sergiopol, through Chuguchak to Urumqi. Sheng also announced 6 new principles going forward (I) anti-imperialism, (2) kinship to Sovietism, (3) racial or national equality, (4) 'clean' government, (5) peace, and (6) reconstruction.  The Soviets were pleased and after receiving approval from Nanjing dispatched two brigades, numbered some 7000 men supported by tanks, artillery and aircraft against the insurgent positions at Kulja and Chuguchak. The Soviets had orders to “clear the roads and liquidate the rebellion”. They rapidly overwhelmed the forces of Chang Peiyuan who committed suicide in shame. The Tungans of Ma Shuming put up a better fight but were dislodged from the Chuguchak area. According to Vasel, the Tungans managed to beat back some attacks during 30 days of battle. In one instance the Tungans foiled a Soviet pincer attack by “crawling through the snow, camouflaged by reversed sheepskins, and storming, from a very short distance, Soviet machine-gun posts whilst wielding the characteristic curved sword of Islam”. The main battle broke out on the frost-bound banks of the Tutun River, 30 miles northwest of Urumqi. According to The Times correspondent Peter Fleming , “the Battle of the Tutun River 'raged for several days; but the Tungans' unskilled ferocity was no match for a mechanised foe, and the troops ... were badly demoralised by gas bombs dropped by the Soviet airmen”.  Both the Soviets and Tungans took heavy casualties, but ultimately the Soviets won, forcing Ma Chongying to retreat from Urumqi to the Dawan Cheng, pursued by a mixed force of Soviets, White Russians and Chinese. The Tungans attempted to make a stand at Dawan Cheng, but according to Vasel “a detachment of Soviet troops supported by armoured cars was attacked by a force of some 500 Tungans. After savage hand-to-hand fighting the Soviet forces were driven back, and their armoured cars were rolled off the mountainside by the victorious Tungans. At this juncture, by a strange twist of fate, the surviving Soviet troops were relieved by a force of White Russian 'volunteers', and Ma Chung-ying was forced to continue his retreat through Toksun to Korla”. Meanwhile in Southern Xinjiang, the Soviets tried to break the TIRET. A Soviet backed force of irregulars known as the “Tortunjis” was set up at Ulug Chat, led by Yusuf Jan. The Soviets also negotiated secretly with Khoja Niyas Hajji who despite being the president of the TIRET had taken all of his forces to Aksu. As a result Khoja Niyas Hajji received Soviet arms in return for turning against his anti-soviet colleagues. Yet despite Soviet support, Khoja Niyas Hajji's Uyghur forces were decisively defeated by 800 Tungans under Ma Chongying. Khoja Niyas Hajji had to abandon his HQ at Aksu fleeing for Kashgar with 1500 men on January 13th of 1934. The Tungans soon besieged Kashgar New City forcing Khoja Niyas Hajji and local forces under Sabit Damullah to withdrew towards Yangi-Hissar, then held by Nur Ahmad Jan. Within 24 hours the Tungan advance guard led by Ma Fuyuan entered Kashgar meeting little resistance. According to British Consulate General Thomson-Glover “'some 800 Tungans and 1,200 conscripts caused nearly 10,000 rebel troops to flee from Kashgar'” To make thing more complicated at this time Ma Shaowu assumed senior military and civil control on behalf of Nanjing and at the request of Ma Chanzeng and Ma Fuyuan. Thus the capital of TIRET was recaptured for Nanjing, but not by their approved forces under Sheng, but of those under Ma Chongying. Following the fall of Kashgar, TIRET moved its administration to Yangi-Hissar. Meanwhile Khoja Niyas Hajji fled to Irkeshtam on the Soviet border and there signed a treaty with the USSR to dissolve the TIRET and relinquished his forces to be used by the Xinjiang provincial authorities against the Tungans and Khotan Amirs. For this he was rewarded Civil Governor for life over Xinjiang with Sheng Shihtsai retaining military governorship. On February 14th, the Khotanlik forces tried but failed to recapture Kashgar. In response for two days the Tungans systematically looted Kashgar old city while they massacred nearly 2000 of its citizenry. Then Ma Chanzeng and Ma Fuyuan advanced to Yangi-Hissar where on March 28th looted its old city and killed everyone they got their hands on. In the face of the Tungan onslaught, Amir Nur Ahmad Jan fled into Yangi Hissar New City and Sabit Damullah fled for Yarkland. Nur Ahmad Jan led a fierce resistance at the New City until April 2nd when Amir Abdullah arrived from Yarkland with several thousand troops. However caught out in the open, Abdullah's men were obliterated by the Tungans and Abdullah was cut down and his severed head was sent to Kashgar to be exhibited outside the Id-gah Mosque. Yangi-Hissar New City continued to resist, “wielding only rifles and conserving their scanty ammunition and rolling back the attackers scaling the walls by means of large stones and tree trunks”. The Tungans took New City on April 12th, putting 500 of its defenders and Nur Ahmad Jan to the sword. Meanwhile the administration of TIRET received word of Khoja Niyas Hajji's deal with the Soviets and refused to dissolve. Thus Khoja Niyas Hajji went to Yarkland to try and convince Amir Muhammad Amin Bughra to dissolve the TIRET. He arrived there in Mid April, only a few days before the Tungas would. Bughra fled towards Khotan as Khoja Niyas Hajji looted Yarkland taking Sabit Damullah prisoner and advanced to Aksu. The Tungans arrived at Yarkland on the 20th and immediately pursued Khoja Niyas Hajji. Khoja Niyas Hajji managed to get to Aksu where he handed over Sabit Damullah who was promptly hung. Meanwhile Ma Chongying arrived at Kashgar with 10,000 men on April 6th where he denounced Sheng Shihtsai as a Soviet Puppet and stressed loyalty to Nanjing to its population. Other Tungan forces captured Sarikol and together marched upon Khotan. Khotan was taken on June 12th without a fight and unlike at Kashgar and Yangi-Hissar, the Tungans did not loot, but instead hunted down Muhammad Amin Bughra who had escaped with 3000 troops towards Keriya. Bughra managed to give them all the slip and fled with several ponies carrying hold to Ladakh in British India where he received permission to travel to Srinagar. Thus ended the TIRET experiment as Ma Chongying claimed he had recaptured southern Xinjiang for Nanjing. Ma Chongying then met with Thomson Glover “that he had come to Kashgar 'to try and save south Sinkiang from Russian influence', and continued to stress his loyalty to Nanjing”.  Meanwhile Ma Chongying set up a defensive line at Maral Bashi and Fayzabad with his brother in law, Ma Hushan in command. During May and June of 1934 Ma Chongying tried to gain sympathy from the British for his cause, but they refused to get involved. In a surprising turn of events, as told to us by Thomson Glover “Ma Chung-ying left Kashgar for Irkeshtam early on 7th July with three or four of his officers. . . and an escort of some 50 Tungans and one or more members of the USSR Consulate or Trade Agency. Arrived near the border to Russia the escort were met by Russian or Russian-employed troops. The Tungan escort dispersed or handed over their arms to some of Khoja Niyas' levies, and Ma Chung-ying disappeared into Russia”. Why the courageous Tungan threw in the towel is a mystery. He had not yet been deceive beaten, he could have taken his Tungan force and held out for 3 years before returning back to Gansu. Regardless the Soviets had offered him sanctuary and he just took it. His fate is a complete mystery, some say he was killed by the Soviets, some say he rotted in a dungeon, that he lived a life of luxury as a Soviet guest, and one claim is that in 1938, when Sheng Shihtsai visited Moscow, Stalin had him executed as a gift. Ma Chongyings command passed to Ma Hushan who set up a HQ at Khotan and carved out a sphere of influence extending from Karghalik to CHarkhlik. The provincial forces did nothing to stop him, and instead signed a truce, ending the wars with the Tungans. Sheng Shihtsai had won, he now held absolute power over Xinjiang, though as we will see much later on, Xinjiang was certainly not done seeing battles. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. Thus in the end, after all of these different groups of people formed uprisings, betrayed one another and fought this large game of thrones for Xinjiang, it was Sheng Shihtsai who prevailed above all. Xinjiang was by no means stable and would continue to see chaos well into WW2 however.   

Dr. William Turner and Dr. Ted Olson talk to Geonoah Davis and Kelly Thompson, two artists whose hip-hop sounds are expanding traditional ideas about music in Appalachia. Borrowing from a generations-old African American heritage of spoken word expression, rap and hip-hop echo a long narrative tradition of African American cultural survival against all odds. These original historical elements are deeply rooted in the fabric of Appalachia, blending into the backdrop of the region's musical character yet revived and brought forward again by these fresh creative talents with their contemporary styles.Geonoah Davis, known by the artistic name geonovah, was born and raised in Big Stone Gap, VA, in the heart of Appalachia's coal and iron industry. He wasn't the first rapper in his family, and early collaborations with his cousin RKMITCH allowed him to develop his powers of poetry into an artistry for hip-hop lyric and verse. Kelly Thompson, a.k.a Pookie, also hails from Big Stone Gap but spent his early childhood in North Carolina. Friends since middle school, he and Geonoah have made music together for many years—Kelly creating beats and Geonoah writing lyrics. Kelly evolved his talents to include music production, learning from local producers in his area.Dr. William Turner is a long-time African American studies scholar and retired Distinguished Professor of Appalachian Studies and Regional Ambassador from Berea College. He was also a research assistant to Roots author Alex Haley and co-editor of the groundbreaking Blacks in Appalachia. In 2021, Turner received Western Carolina University's individual Mountain Heritage Award in recognition of his outstanding contributions to Southern Appalachian studies. His memoir called The Harlan Renaissance, available from West Virginia University Press, was awarded the prestigious Weatherford Award at the 2022 Appalachian Studies Association Conference.Dr. Ted Olson is a music historian and professor of Appalachian Studies at East Tennessee State University. He is the author of many books, articles, reviews, encyclopedia entries, and oral histories. Olson has produced and compiled a number of documentary albums of traditional Appalachian music including On Top of Old Smoky and Big Bend Killing, both from Smokies Life. His work has received a number of awards, including nine Grammy nominations. The East Tennessee Historical Society honored Olson with its Ramsey Award for Lifetime Achievement in 2021.Music featured includes:1.    “John Henry” performed by Amythyst Kiah and Roy Andrade from GSMA's (now Smokies Life's) album Big Bend Killing2.    “Takin' Me Over” performed by geonovah for the album No Options: Hip-Hop in Appalachia, used courtesy of June Appal Recordings3.    “S&S” performed by geonovah for the album No Options: Hip-Hop in Appalachia, used courtesy of June Appal Recordings4.    “Black Lives Never Mattered” by RKMITCH featuring geonovah, vocals mixed by Pookie 

The D1 & Done Pod IS BACK and EVEN MORE HANDSOME! SuperTalk Mississippi's Brian Hadad hops on the pod with the fellas to talk everything Mississippi State and the SEC as we recap a thrilling game between Kentucky and the Bulldogs at Humphrey Coliseum. Brian also gives us his favorite college basketball memories with Mississippi State and he even gives us some amazing Mike Leach stories!ON TOP of all of that...The National Player of the Year Race is TIGHT - can Cooper Flagg make a run for the honor? Auburn without Johni Broome - PANIC BUTTON TIME?!?WAGON WATCH: Arizona, Michigan State, Alabama, Iowa State...MY GOSH. FRAUD WATCH: Cincinnati, St. Bonaventure, Illinois? We preview the upcoming week of college hoops, give you some LOCKS to win with, Funnies & Storytime to wrap it up as we've got a great Pod! TAP IN!

Send us a textIn this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.Tune in to learn more!Our Guest:Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor's senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experience and strategic communication expertise to help organizations navigate digital transformation.Five things you'll learn from this episode:1. Strategic AI implementation in PR workflows2. Advanced prompting techniques for superior AI-generated content3. Cutting-edge AI platforms for diverse media creation, from visuals to audio4. Essential guidelines for ethical AI use in communications5. Career advancement strategies in an AI-enhanced PR landscape Quotables"AI is transforming PR fundamentally. It's not about uniform implementation but personalized workflows that enhance strategic thinking." — @ShelHoltz"The future belongs to communicators who leverage AI for enhanced productivity while maintaining human creativity." — @ShelHoltz"Strategic AI disclosure builds trust. Be transparent when AI use could influence audience perception." — @ShelHoltz"AI liberates PR professionals from routine tasks, enabling focus on high-value strategic planning." — @ShelHoltz"Success in modern PR requires mastering AI as a strategic tool, not fearing it as a replacement." — @ShelHoltz"Effective AI implementation requires understanding both technology capabilities and human communication needs." — @ShelHoltz"Tomorrow's PR leaders will be those who strategically combine AI efficiency with human insight." — @ShelHoltz"I'm definitely leading the charge of AI within my organization, showing examples and inspiring others instead of thinking the old way." — @JasonMudd9"We can produce more volume than before at a greater quality using AI. That's what makes us more valuable to our clients." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review.Guest's contact info and resources:LinkedIn: Shel HoltzWebsite: holtz.comTwitter: @ShelHoltzAdditional resources from Axia Public Relations:Listen to more episodes of the On Top of PR podcast.Find out more about Axia Public Relations.Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Welcome to On Top of the World... Radio on Purpose! In this special New Year's episode, we explore thought-provoking topics and share a message of hope and action for 2024: The Fair Act: What it means and its potential impact on fairness in our communities. Reforming Property Tax: Discussing bold ideas to eliminate taxes on unrealized gains and create a fairer system. The Power of Optimism: How a positive mindset can transform challenges into opportunities as we enter the new year. Join us as we ring in 2024 with insights, inspiration, and purposeful conversation. Let's make this year one of growth, fairness, and optimism!www.ILoveHomerAlaska.com

Special Guest: Gold Medalist Kristen Faulkner shares her inspiring journey to the top and the lessons she's learned along the way. Christmas Eve Celebration: Stories, traditions, and a sprinkle of holiday magic to warm your heart. Inspiration: Kristen's golden mindset and how you can carry the same determination into the new year. Tune in for an episode filled with gold-medal wisdom, festive cheer, and a celebration of living life On Top of the World!

Send us a textIn this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more!Our Guest:Our episode's special guest is Tyra Tutor, president and CEO of TAD PGS, Adecco Group's government solutions subsidiary. Tyra's Adecco Group career spans 27 years, with roles leading investor relations, communications, marketing, mergers and acquisitions, special projects, and more. Axia's friend and VIP client since 2004, Tyra shares some of her secrets to success and longevity in a global organization.Five things you'll learn from this episode:1. Career longevity through adaptability2. Corporate marketing, communication, and development best practices3. Managing multiple brands, niche marketing, and reputations4. Day in the life — tips for aspiring CEOs5. Workplace flexibility and remote work trends Quotables“I had the great privilege of sitting in boardrooms, and in most of my roles, I was the right-hand person of CEOs. I got to witness a lot of great leaders.” — @Tyra Tutor “Have a willingness to learn, a willingness to work hard, and make sure you have a good boss — someone who is willing to give you a chance and to give you new opportunities to make sure you aren't stagnant in your job.” — @Tyra Tutor “When you have a lot of brands, you're probably not going to be a household name, and you have to be okay with that. So your expectation has to be lower.” — @Tyra Tutor “Work hard, be there when no one else is, and do the tasks that no one else wants to do. Many times, I held roles and took on tasks that were not in my job description, and sometimes, that got me into a meeting I wouldn't otherwise be in.” — @Tyra Tutor “I like to surround myself with people who love to work hard. I'm not saying they don't have balance, but when they're at work, they're working hard. They have a good attitude and are ready to do whatever it takes to finish a job and give ourselves a well-done.” — @Tyra Tutor “The most important thing for the CEO was that what we told our client through marketing, what we told the public through PR, and what we reported to the Wall Street analysts with numbers was all consistent, transparent, and accurate. That hit home for me.” — @Tyra Tutor “One of the challenges that many companies face is marketing multiple brands for different niches. I see this with a lot of companies — they are going after different audiences, different verticals, and not getting the funding necessary to pull all that off.” — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review.Guest's contact info and resources:Tyra Tutor on LinkedInAdecco Group websiteSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

LISTENER IDEAS: Are You Living On Top Of Potential In this episode of Join Up Dots, we hear from listeners around the world who, inspired by the podcast, are taking steps to turn small ideas into meaningful income streams. From renting out spare spaces to starting small service-based businesses, they are putting the advice into action and preparing to make positive changes in their lives. These stories remind us that progress starts with small, actionable steps and that building the life you want is within reach for everyone. Share your own story using #JoinUpDots and spread the inspiration. Don't forget to subscribe to the podcast and leave a review. Your feedback helps us reach more people and continue bringing you valuable content. See you in the next episode!

Send us a textIn this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more!Five things you'll learn from this episode:1. Do your research — know the show2. Pitch uniqueness and expertise3. Follow up4. Avoid common mistakes5. Preparation and promotion matters Quotables“It's ultra-important to consume the podcast before pitching to understand its focus.” — @JasonMudd9 “When you send a pitch, provide some context about who your expert is. A link to their LinkedIn profile would be great. If they have a common name like John Smith, maybe include a photo of what they look like so when we're doing our due diligence, we can easily find them.” — @JasonMudd9 “You'd be better off spending time crafting one great pitch than spending a little time on hundreds of pitches and getting a bunch of no's. Double down on the shows that have the right audience, the right topic, and the right fit.” — @JasonMudd9 “Come up with a really good topic — something unique that your guest has a provocative, contrarian, or unique point of view on. I'm looking for something that really pops and resonates with our audience.” — @JasonMudd9 “It might be easy to say it's easier to pitch a podcast than it is a major news outlet, but you've got to keep in mind there are big-time podcasts out there that are just as in demand as any mainstream, tier-one media outlet.” — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy me a coffee, or leave us a quick podcast review.Host contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations websiteProven process for earned media coverageSolocast 130: Media pitching tipsE-book: Learn Media Relations from the MediaAdditional Resources from Axia Public Relations:Listen to more episodes of the On Top of PR podcast.Find out more about Axia Public Relations.Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.Tune in to learn more!Our Guest:Our episode guest is Bibie Wu, chief communications and technical development officer at Del Monte Foods. She leads marketing, corporate communications, investor relations, product and packaging research and development, and environmental, social, and governance for Del Monte Foods' powerful portfolio of brands.Five things you'll learn from this episode:1. Balancing a 130-year-old heritage brand legacy with innovation2. Staying relevant with emerging trends 3. The launch and strategic plan behind Joyba Bubble Tea 4. Engaging Gen Z and Zillennials through influencer marketing 5. The importance of synergy across teams during campaigns  Quotables“We like to say, ‘This is not your grandmother's Del Monte.' You can make so much more than just a green bean casserole. We're innovating for today's consumer and staying on top of what's popular in culinary flavor trends.” — @Bibie Wu“People are getting their ideas and the recipes from social, from TikTok, etc., so we're incorporating those trends into our product.” — @Bibie Wu“It's all about synergy — integrating the PR agency, digital team, brand team, or internal media planning, it's important to make campaigns that can be meaty across all those platforms.” — @Bibie Wu“We've been putting more of our efforts behind developing products and marketing campaigns that speak to these younger millennials and Gen Z because they're going to be the families of tomorrow.” — @Bibie Wu“That's why we name the show On Top of PR — because there are so many topics, tips, and trends that our audience has to stay on top of that we do our best to try to bring those relevant topics to the table.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You can also support us through buy me a coffee or by leaving us a quick podcast review.About Bibie WuBibie Wu has more than 20 years of experience in consumer packaged goods marketing leadership with many well-known and respected brands at General Mills and Campbell's. Before joining Del Monte in 2018, she served as Henkel's vice president of marketing and head of laundry conditioners and home care. She was also responsible for Henkel's omnichannel and visual branding departments. She is a graduate of Amherst College and received an MBA from Dartmouth College.Guest's contact info and resources:Bibie Wu on LinkedInDel Monte Foods websiteAdditional Resources:How influencer partnerships can boost PR campaignsSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Episode Highlights: Live with PurposeWe dive into the meaning of the phrase Vive Proposito (Live with Purpose), sharing insights on how finding a sense of purpose, even if unclear, can help you navigate life. Inspired by Mark Twain's reflection on life's “two most important days,” Chris offers practical advice for bringing passion and intentionality to every action. Self-Trust and Attracting OpportunityWhen you put your heart into what you do, something powerful happens. Chris shares how dedication builds trust in oneself and how, like the saying goes, success is attracted to those who are passionate—just like the butterfly drawn to a flower. The Psychology of Restaurant MenusEver wonder why certain dishes catch your eye? This episode explores how colors, layout, and strategic item counts work together to make menus appealing and subtly guide diners' choices, boosting restaurant sales in the process. Pig Myths BustedThink pigs don't sweat? We break down how pigs actually regulate their body temperature and dispel myths about their health. Top Baby Names for 2024Find out which names are trending for the new year! From classic choices like Noah and Olivia to modern favorites like Athens and Valkyrie, there's a name style for everyone. Halloween HumorGet into the Halloween spirit with some spooky jokes. Ever wonder why mummies avoid vacations or how skeletons stay in touch? We've got the laughs covered for you! This Week in HistoryJoin us on a journey through history, featuring events like the stock market crash of 1929, John Glenn's return to space, and Orson Welles' infamous War of the Worlds broadcast. Simple Steps for a Purposeful LifeChris shares five simple steps to living with purpose: align with your values, pursue your passions, and seek growth, challenge, and contribution for a life well-lived. Mind Bender Trivia: The WWII Miracle CureWrap up with a mind-bending trivia question about an everyday item once advertised as a “miracle cure”—can you guess what it is? Join us for stories, humor, and insights to stay On Top of the World!

Better check your Bingo cards. If you had ACC college football stacked up the way it is now then you've hit the jackpot. Wait though, it's not quite done yet. There are several more games left and some matchups that could completely change the face of the conference by the time we hit the ACC Football Championship in Charlotte. As a reminder let's just say fans shouldn't get too far ahead of themselves yet when it comes to which teams will be in that game. College Football | Who's On Top? Ranking The ACC 17 To 1 Will and Jim review Week 9 of ACC football action and have some important notes regarding each game and the performances of the teams. There are five teams that are bowl eligible at this point and a few may surprise you. Who's close? There are four more teams lined up and ready to clinch a post-season appearance. College Football What bowls might ACC teams be headed to? Jerry Palm of CBS Sports has a list of projected matchups for 12 of the 17 conference fanbases to begin to consider when it comes to travel plans. Don't pull the trigger on those just yet, though. We also share the latest AP and Coaches' Polls to see who the top 5 are and the ACC+1 in the Top 25 plus those that are receiving votes. Virginia Football's Crossroads | Coaching Hot Seat(s)? This week there are several games on the schedule that have the potential to lock down a bowl bid or even more teams closer to the ACC Championship. Will and Jim take a look at the schedule and share their thoughts on who has the best shot at winning in Week 10 of college football. Subscribe to ACC Nation Podcast, listen to ACC Nation Radio and watch us (Subscribe and Like) on YouTube.

Send us a textIn this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist's Search for Truth.Tune in to learn more!Our Guest:Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anchorman character Ron Burgundy.Five things you'll learn from this episode:1.  The inspiration behind Anchorman's Ron Burgundy2. Mort's journalism career highlights and pivotal moments3. Maintaining a trusted image in journalism and PR4. How the media has changed and ways to adapt5. Mort's book, “Anchored: A Journalist's Search for Truth”Quotables “I have a philosophy that if you run fast enough, old age can't catch you.” — @Mort Crim“Never have an ego or have arrogance about yourself because you never know when you're going to need help or the support of others in your community.” — @JasonMudd9“It's all about the story. History is made up of stories. We call journalists the people who write the first draft of history. But that hasn't changed — for all of the technological change, for all the proliferation of media — it's still about content.” — @Mort Crim“Become a good writer, and if you're a good writer, I can teach you how to stand in front of a camera. I can teach you how to hold the microphone. I can teach you how to be a broadcaster. But I can't teach you how to think, and I can't teach you how to write.” — @Mort Crim“Journalism is a profession that requires, first of all, a commitment to honesty and truth. But secondly, you need training. You need to have some understanding and experience in how to recognize a story, how to organize a story, how to tell a story in a way that is meaningful to the audience.” — @Mort Crim“PR needs to be all about the audience of the news outlet when you're pitching media.” — @JasonMudd9 If you enjoyed this episode, please share it with others, buy me a coffee, or leave us a quick podcast review.About Mort CrimMort Crim is a journalist, author, lecturer, and motivational speaker. He is the main inspiration for the character Ron Burgundy, a news anchor in the Anchorman movie series. His network and local broadcast experience in radio and TV includes five years as a correspondent for ABC in New York City and two decades as a senior editor and anchor for WDIV-TV, an NBC affiliate station in Detroit. He was backup for Paul Harvey's “The Rest of the Story” radio program for five years. He is the author of eight books, including his most recent memoir, “Anchored: A Journalist's Search for Truth.”Guest's contact info and resources:Mort Crim on XMort Crim on LinkedInMort Crim on FacebookMort Crim's websiteSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this episode, Amanda, Nick, Carrie, and Cindy discuss the importance of mental skills coaching in athletics, emphasizing the need to coach the whole human. They explore the role of mental resilience, the significance of support systems for injured athletes, and the importance of celebrating milestones in athletic journeys. The conversation also touches on the journey of writing the book 'Rebound' and the various mantras that can help athletes maintain a positive mindset. Ultimately, they highlight the essence of resilience in sports and the need for a supportive community. -------------------------------- (00:00) Introduction and Banter (04:35) The Importance of Coaching the Whole Human (19:38) The Journey to Writing 'Rebound' (24:58) Collaboration and Storytelling in Recovery (26:55) Understanding Athlete Needs (29:43) Mantras for Mental Resilience (35:27) Coaching Mindset and Athlete Support (39:27) Supporting Athletes Through Injuries (47:04) Celebrating Milestones in Athletic Journeys (52:19) The Importance of Resilience in Athletics (58:05) Interview Questions --------------------------------------- Carrie Jackson is a performance and mental training expert, a Certified Mental Performance Consultant, and the author of On Top of Your Game: Mental Skills to Maximize Your Athletic Performance. She's one of the world's foremost authorities on the mental and emotional challenges of recovering from injury. She co-authored the book Rebound: Train Your Mind to Bounce Back Stronger from Sports Injuries, and is the co-host of the widely regarded podcast The Injured Athletes Club.    With a bachelor's in psychology, a masters in sport psychology, and over 2 decades of experience in sport and performance psychology, Carrie's thought leadership on mental training is the gold standard in the athletic world. Her insights have been featured in multiple media outlets including Runner's World, Outside Magazine, New York Times, Washington Post, U.S. News and World Report, and Huffington Post to name a few.     Carrie works with athletes and exercisers of all levels from recreational athletes to elite and professional athletes competing at national and international levels. Between her one-on-one coaching and team consulting, she has worked with thousands of athletes and coaches on mastering their mindsets so they can perform with less pressure, more consistency, and enjoy the process. Through her coaching programs she brings mindset training tools that help shift focus from anxiety and self-doubt to resilience and confidence impacting business and life too! Athletes experiencing performance anxiety can put so much pressure on themselves that they sabotage their own performance. Carrie is on a mission to help athletes challenge their limiting beliefs, regain confidence in their gifts and fall in love with their sport again.  Cindy Kuzma is a Chicago-based journalist with a specialty in sports, fitness, and health. Her work has appeared in Runner's World, SELF, The New York Times, Women's Running, Chicago Magazine, and many other print and online publications. In addition to Rebound, she's the co-author (with Neely Spence Gracey) of Breakthrough Women's Running: Dream Big and Train Smart. She's completed 23 marathons and also likes to lift heavy things or fumble awkwardly through yoga classes every once in a while. She studied journalism at Baylor University and has a master's degree from Northwestern University's Medill School of Journalism, along with additional coursework in anatomy, physiology, and biology. She lives in the Andersonville neighborhood with her husband Matt and two cats/interns, Mushaboom and Tuna. Carrie Website Cindy Website Injured Athletes Club Carrie IG Cindy Kuzma IG ---------------------------------- Contact us: Amanda - ⁠@amanda_katzz⁠ Nick - ⁠@nklastava⁠ Buy Me A Coffee Email - betweentwocoaches@gmail.com

SERIES 3 EPISODE 49: COUNTDOWN WITH KEITH OLBERMANN A-Block (1:44) SPECIAL COMMENT: Oh my God is this perfect. Kamala Harris doing an interview on Fox with Bret Baier tomorrow night pushes ALL the fascist buttons, all at once, and she ESPECIALLY pushes the one button that proves, as Chrissy Teigen tweeted and Rep. Maxwell Frost got entered into a Congressional hearing, that Trump remains a "P.A.B." Can you IMAGINE Trump sitting down to be interviewed by Maddow, or for God's sakes even Andrea Mitchell. Or the Meidas Network guys. Or me? It is not only enraging Trump now, not just tomorrow, but for the rest of the campaign. Every moment. He cannot stop it. He cannot stop his own insanity, he cannot hope to contain it; there is an excellent chance it will literally push him fully over the edge and he will start dropping n-words. Trump only found out in late afternoon and promptly lost it. He attacked Fox as ‘weak and soft”, he called Baier “Fair and balanced” and meant it as an insult. On TOP of which, Trump had already been raging about Fox letting liberals on its network. Now there is a chance that even the Washington Post and New York Times political reporters will skip whatever D-C cocktail party they were going to go to Wednesday night in hopes of getting into Politico's “Spotted” column and start asking the Trump mouthpieces and the Republicans why if SHE can go on Fox, he can't go on MSNBC. Or Washington Post Live. Or a New York Times cocktail party. This also, I think, finally puts a stake through the she's-not-doing-interviews canard, and transforms that entire issue into a journalistic bidding war. If you're wondering if Baier might trip up Harris - worry more about Harris tripping up Baier. Madame Vice President? Ask HIM some questions. Ask HIM where Fox is, covering the guys who joined Lara Trump's boat parade while flying Trump Flags and Nazi Flags with swastikas on them. Ask HIM where Fox is covering Trump's obvious mental decline and whether he's had a stroke or a tumor. Ask HIM where Fox is about Trump saying the military should be deployed against his enemies, and at the election three weeks from now. Ask HIM where Fox is covering Trump's promise to invoke a law that lets him imprison or expel ALL Hispanics in this country based only on race. Or ALL African-Americans. Or ALL German-Irish-Americans named Baier. PLUS: Now we know why Trump has been forced to do the stupidest thing possible, eight days before the election: spend a vital campaign day in New York, a state he cannot win. He is hosting a high-end fundraiser. If you're trading campaign time for campaign funds this late - you're losing. B-Block (22:14) THE WORST PERSONS IN THE WORLD: A hospital in the UK's National Health Service is now renting out wheelchairs £2 an hour. Hockey's Ottawa Senators failed to give away the Zamboni-Shaped Gravy Boats they promised yesterday. How is Canada supposed to put gravy on the biscuit it just put in the basket? And hi I'm David McCormick I'm running for the Senate from Pennsylvania and I am NOT actually from Connecticut. See me rooting for the Philadelphia Steelers? C-Block (33:42) THINGS I PROMISED NOT TO TELL: After the Mets tied up the National League Championship Series yesterday it means we still have the chance of another Mets-Yankees all-New York World Series. So while it's still a possibility, let me tell you how I wound up on the periphery of the biggest moment of the last one, in 2000, when Roger Clemens threw Mike Piazza's broken bat at him (if you're a Mets fan) or he didn't (if you're a Yankees fan) or how he actually threw it straight at me (if you were me, reporting for Fox from the camera well next to the dugout). Also why Mike Piazza threatened to sue me over it.See omnystudio.com/listener for privacy information.

Send us a textIn this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!Our Guest:Our episode guest is Doug Filaroski, senior communications representative at Citizens Property Insurance. He manages crisis communications projects, provides strategic consulting, and oversees the production of all types of content — from leadership messaging to digital communications and video.Five things you'll learn from this episode:1. Citizens Property Insurance's communications strategies 2. How to respond to a crisis 3. The role of crisis response centers during catastrophic events4. The importance of fraud prevention campaigns5. Why companies need a crisis communication plan Quotables“We feel a great responsibility — because we are the state or the people's insurance company — to provide them with good service.” — @Doug Filaroski“Florida was responsible for 79% of all the lawsuits in the United States against property insurance companies.” — @Doug Filaroski “When I started with a company about 10 years ago, I don't think we had as good a plan as we have now. So one of the best tips is to have a plan. Frankly, a lot of people I talk to in crisis communications don't really have a formal plan.” — @Doug Filaroski“I'm personally a big fan of templates. If I have to send the same email twice, I'd sure like to have a template for it for the third time, and I always encourage my teammates to do the same thing.” — @JasonMudd9“A lot of the comments you're making speak to the culture of your organization and that you obviously care and you're there to serve, as opposed to just being the solution that's the least desirable for your customers. I think that really matters and goes a long way.” — @JasonMudd9If you enjoyed this episode, please share it with others or leave us a quick podcast review.About Doug Filaroski Doug is a former journalist who's covered presidential campaigns, government corruption, and growth. He now works as a corporate storyteller. After stints at a Fortune 500 company and the JAX Chamber, he moved on to internal, external, and crisis communications for Citizens Property Insurance in Florida. Doug is also the vice president of communications for the Florida Chapter of the International Association of Business Communicators.Guest's contact info and resources:Doug Filaroski on XDoug Filaroski on LinkedInCitizens Property Insurance websiteInternational Association of Business CommunicatorsInternational Association of Business Communicators - Florida ChapterAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

How does a content creator balance stay consistent with weekly audio & video podcast episodes ON TOP of a full-time job, planning a wedding, going out, and everything that goes on when you're in your 30s? That's exactly what we chatted with Wendy Vaz about on episode 186 of The Thought  Leader Club Podcast as part of the “Work in Progress” series. Topics we touch on include: How Wendy balances multiple priorities on top of her full-time job and stays consistent with her podcast  Defining success and setting goals as a podcaster  Specific time management tips and a behind-the-scenes look into Wendy's podcasting workflow     Enjoy :)   About Wendy:   Wendy is a passionate content creator and advocate for self-improvement, self-care, and self-love. Through her podcast, Small Girl, Big Talk, she creates a space to openly discuss the challenges of adulthood, covering topics like money, health, identity, and mental well-being. Inspired by her personal journey, Wendy offers candid conversations to provide comfort and remind others they are not alone. She also designs digital templates and tools to simplify life, helping individuals embrace their best selves and thrive.   Connect with Wendy: Instagram: https://www.instagram.com/wendyvazzy/  YouTube: https://www.youtube.com/@WendyVaz  Spotify: https://open.spotify.com/show/4hpsOiYHmJBUvWlZQja3TF?si=6e0a2293ca184dd6  Apple Podcasts: https://podcasts.apple.com/us/podcast/small-girl-big-talk/id1685443638 

Send us a textOur Guest:Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ownership company with more than 30 resorts across the U.S. She oversees a team of communications professionals who manage internal and external communications, executive visibility, corporate social responsibility, media relations, crisis communications, community relations, and thought leadership. Five things you'll learn from this episode:1. How internal communication management can prevent external crisis2. Executive media training and thought leadership3. The evolution of internal communications4. The future of internal communications5. Internal communications best practices  Quotables“Your team members are really your first and most important audience.” — @Linda Beltran“We have to be nimble and pivot. And I tell people all the time, improvising and pivoting are one of the undersold skills that you have to have in this line of work.” — @JasonMudd9“If you have a company and leadership that really puts their faith in their comms team, you're already ahead of the curve, and then the rest is just making sure that they're being received.” — @Linda Beltran“Pre-pandemic, people weren't necessarily paying attention to their internal audience.” — @Linda Beltran“I love the idea of trying something new. I love the idea of failing forward. And as I tell my team quite a bit, as long as you're working on something that won't be shown externally, take some risk internally.” — @JasonMudd9If you enjoyed this episode, please share it with others or leave us a quick podcast review.About Linda BeltranAs a seasoned communications leader with over 25 years of experience in the hospitality industry, Linda brings strategic, creative, and impactful solutions to diverse audiences and stakeholders. Her mission is to enhance the reputation, visibility, and engagement of the organizations she works with, aligning communications with their values, culture, and goals.Guest's contact info and resources:Linda Beltran on XLinda Beltran on LinkedInHoliday Inn Club Vacations websiteAdditional Resources:The value of being honest in internal communications4 ways to present your corporation as grateful to its shareholdersSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Comedian Katt Williams says that Diddy is ready to snitch on everybody and talks about when Diddy tried to get frisky with him. Plus videos surface of Justin Bieber and Puff Daddy, aka Diddy, that are horrifying and sexually suggestive. Ontop of getting handsy with adults, do you feel that Puff Dadd may have sexually assaulted children? How likely do you think that Bieber and Usher are victims? Support the show: http://www.wbap.com/chris-krok/See omnystudio.com/listener for privacy information.

Send us a textIn this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.Tune in to learn more!Five things you'll learn from this episode:1. How to improve four media pitch examples2. Keep your pitch short and visually appealing.3. Tailor your pitch to match the journalist's beat.4. Offer value — why should the journalist care?5. Have a copy editor review the release. Quotables“About half of the news stories they write come from media pitches. So media pitching works when it's done right. Media pitching works when you have a relationship or attempt to build a relationship; you don't need a relationship to get media coverage.” — @JasonMudd9“You just want to send a teaser and have them say, ‘You know what, I would like to hear more' or ‘This isn't a good fit for me.' But instead of doing it in 10 paragraphs, what if you just did it in three sentences?” — @JasonMudd9“That's why we believe in having copy editors on our team who are grammarians. They're experts at what they do — the red-pen police or the people who correct your grammar in public that you don't like.” — @JasonMudd9“If you can't tell me who said it, then I'm probably not going to quote you on it.” — @JasonMudd9“You should not send a news release, or even a media pitch, through blast … think 1-to-1 with each media pitch that you send out.” — @JasonMudd9“More targeted, more selective pitches are going to help you be more successful.” — @JasonMudd9 “Just like in dating, just like in sales, in media pitching, the intent of the first meeting is to get a second meeting.” — @JasonMudd9 If you enjoyed this episode, please share it with others or leave us a quick podcast review.About Jason Mudd, Axia PRJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia one of America's Best PR Agencies.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations 10 elements of news10 elements of news with Jason Mudd | On Top of PR Podcast1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a textIn this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!Our guest:Our episode guest is Alfredo Garcia, vice president of sales for Sight & Sound and Mugwump Productions. He started his journey with Sight & Sound as a marketing intern, where he discovered his passion for the audio-visual production side of events. Now an executive leader, he's played a pivotal role in the company's growth from 15 employees to more than 50 today. Five things you'll learn from this episode:1. Questions event producers will ask 2. Technical media accommodations 3. How much notice event production teams need 4. What organizations should consider before planning an event 5. Logistics and budget planningQuotables:“My first question is always the same, no matter what type of media event it is. And that is, “Why are we doing this event? Why are we spending your money? Why are we pulling in resources and what is the purpose and outcome we are trying to get out of this event?” — @Alfredo Garcia“If you're depending on media to be there, how embarrassed might you be if they just can't come or don't come for whatever reason?” — @JasonMudd9“If you're depending on media to fill the room, you better have a pretty good announcement.” — @JasonMudd9“Whenever I see a whole bunch of microphones, I think of crisis communication.” — @Alfredo Garcia“Why would you not want to engage with an expert company to have them bring their experience, know-how, and ideas that might save you time, money, and ultimately drive home that better first impression for the attendees at your event?” — @JasonMudd9“We try to become an extension of what our clients are trying to do. We are thinking of things people don't think about.” — @Alfredo GarciaIf you enjoyed this episode, please share it with others or leave us a quick podcast review.About Alfredo GarciaAs Sight & Sound's vice president of sales, Alfredo manages daily sales operations, develops sales strategies, and forecasts company revenue. He focuses on client retention and expanding the client base locally and nationally. Alfredo earned a communication degree from Jacksonville University, which laid the foundation for his career in the hospitality industry. He's drawn to the industry's opportunities for travel, bringing creative solutions to events, and building long-lasting relationships. His journey with Sight & Sound began in 2005 when he joined as a marketing intern and discovered his passion for the audio-visual production side of events. After progressing through roles as a marketing coordinator and project manager, he found his niche in sales. Outside of work, Alfredo enjoys gardening with his wife, traveling with his family, and supporting all his local sports teams. Support the Show. On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a Text Message.In this episode, Axia's David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!Our Guest:David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a variety of industries. He currently serves as the director of media relations at Axia Public Relations. He has been mentioned in outlets such as the Daily Mail, Business Insider, and Forbes, providing commentary on topics related to the PR industry. Five things you'll learn from this episode:1. Always provide value when communicating with the media.2. Proprietary data can differentiate you from your competition.3. Respect for journalistic ethics is key.4. Stay ahead of the news cycle whenever possible.5. Make the media's job as simple as possible (and be as prepared as possible).Bonus: Tips on earning media coverage for PR professionals with no prior newsroom experience. Quotables“Not being afraid to fail — I think that is the most important thing and most important attribute you can have as a PR professional.” — @David Triana“It's like a venn diagram: what the media wants, what the company wants, and what is newsworthy and interesting.” — @JasonMudd9“Anytime I've reached out to the media on behalf of a client, I never want to go empty-handed.” — @David Triana“Sometimes a really good media pitch is just three sentences. You want them to say, ‘Tell me more, I'm interested.'” — @JasonMudd9“I tell clients, you probably have some data internally that you don't even realize would be valuable to help set a finger on the pulse of the marketplace and the economy and what it's doing.” — @JasonMudd9“So much of this is making a really good first impression that defines the longevity of that relationship. And if you're willing to be available right off the bat … things like that set you apart from many others.” — @David TrianaIf you enjoyed this episode, please share it with others or leave us a quick podcast review.Guest's contact info and resources:David Triana on XDavid Triana on LinkedInEmail David at DTriana@axiapr.comAdditional Resources:Axia Public RelationsResourcesSupport the Show. On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us a Text Message.In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more!Our Guest:Our episode guest is Kate Meyers Emery, Ph.D., senior digital communications manager at Candid, a nonprofit providing comprehensive data and insights on the social sector. Five things you'll learn from this episode:1. What to do when you are swimming in data and how to turn it into a story for your organization.2. How smaller social media teams can leverage their own data. 3. Ways organizations can experiment with data to drive brand awareness and engagement. 4. How to create good social media content without visually appealing subjects.5. Common mistakes organizations make on social media. QuotablesData is really attractive to audiences. When you use numbers, people love it. People love numerals. It's our hook. — @Kate Meyers EmeryWhen you're communicating, there's two personality types: one is interested in emotion and the other is logic. If you can create a venn diagram and appeal to both at the same time without alienating one of the audiences, that's a good blend. — @JasonMudd9You gotta make the platforms happy. The platforms don't want you to leave social media. You have to put stuff out there that makes the platforms happy that drives more engagement on the platform. — @Kate Meyers EmeryPeople want to connect with other people. People don't want to connect with faceless brands. — @Kate Meyers Emery There's always three options. If you get more than that, you get analysis paralysis, and no one wants to make a decision. And the simple answer is usually the best answer. — @JasonMudd9If you enjoyed this episode, please share it with others or leave us a quick podcast review.About Kate Meyers Emery, Ph.D. Kate Meyers Emery, Ph.D., is the senior digital communications manager at Candid, where she leads the strategy, content production, and analysis of organic social media. Kate uses experimentation and data-driven storytelling to get people the information they need to do good.Guest's contact info and resources:Kate Meyers Emery, Ph.D. on LinkedInKate Meyers Emery, Ph.D. websiteCandid websiteCandid on LinkedInCandid on InstagramCandid on FacebookCanvaToggle TrackSprout SocialSupport the Show. On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Are you looking for global talent? Today's guest, Julian Torres, Founder & COO of Ontop, will help you hire globally and manage effortlessly. They are an All-in-One Global Payroll Solution Manage and pay your international teams anywhere in the world. Scale your business globally, and offer your international talent built-in financial services. To hire and/or learn more visit: https://www.getontop.com/ Thank you for listening to another episode of the Perky Collar Radio Show! Warmest Regards, David M. Frankel Perky Collar Inventor, Perky, LLC & Perky Franchising, LLC Founder, Perky Collar Radio Show Host, Commercial Real Estate Broker & Business Broker www.PerkyLLC.com, www.BBOTC.net Feel free to join my Entrepreneur Group on Facebook www.Facebook.com/Groups/CharlotteEntrepreneurThinkTank Feel free to learn more about The Fenx and join fellow successful Entrepreneurs https://entrepreneurs-maclackey.thrivecart.com/the-fenx-monthly/?ref=cettsupport Feel free to connect with me on Linkedin www.Linkedin.com/in/DavidMFrankel Visit our retail store at Carolina Place Mall in Charlotte, NC. 2nd Floor- Center Court- Next to Reed's Jewelers --- Support this podcast: https://podcasters.spotify.com/pod/show/perkycollaradioshow/support

Send us a Text Message.Leslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth. Tune in to learn more!Our Guest:Our episode guest is Leslie Cafferty, chief communications officer at Booking Holdings Inc., the world's largest global travel company. She's also the executive sponsor for the company's employee resource group dedicated to equality and equity for women across the organization. Booking Holdings Inc. brands include Booking.com, Priceline, OpenTable, Kayak, and Agoda. Five things you'll learn from this episode:1. Differentiating marketing and communications in business2. Strategies to help with the rising cost of labor and doing business3. Tips for aspiring chief communication officers4.Evolving trends in communications5. The importance of diversity in communications and business Quotables“The art of what we do is storytelling. You could be writing a speech for a CEO, messaging points for a lawsuit, or sharing a consumer product story. That's art. You have to think creatively.”  — @Leslie Cafferty“Rising tide floats all boats. More data out there about travel, booking travel, and best practices probably inspire someone to want to go on a trip.” — @Jason Mudd“It's all about collaboration with the business. Communications is not seen anymore as just a subset of marketing — we have a seat at the table in leadership meetings.”   — @Leslie Cafferty“Anything you say can create or destroy value in seconds. Our role and expertise is about doing more creating than destroying.” — @Leslie Cafferty“The skills, talents, and responsibilities haven't changed, just the tools, platform, and speed at which you can communicate with your audience has increased, therefore making every move you make more critical and potentially vulnerable.” — @Jason MuddAbout Leslie CaffertyA 20-year tech company veteran with a passion for communications, marketing, and promoting more diversity in business, Leslie Cafferty is the senior vice president and chief communications officer for Booking Holdings, Inc., the world's largest global travel company, known for brands such as Priceline, Booking.com, Kayak, OpenTable, and Agoda. Cafferty oversees all corporate, financial, brand, crisis, CEO, executive, and internal communications initiatives for the company, which operates in more than 200 countries. She's also the executive sponsor for the company's employee resource group dedicated to equality and equity for women across the organization. Previously, Cafferty was the global vice president of marketing and communications at Nielsen, the world's leading global research company. Before Nielsen, she spent eight years as the director of global communications for IAC, a leading internet company operating more than 25 market-leading digital brands. She attended Harvard Business School and graduated magna cum laude from LehiSupport the Show. On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this week's episode, host Drew Wheeler (@drewisokay) walks with fellow Dynasty Team Members Greg Hoogkamp (@greghoogkamp) and Ryan Epperson (@ppenayr) in an exploration of the June 2024 Top 500 Prospects Update – come along for discussion of big risers, steep fallers, nice debuts, and even mascot prospect Grimace! It's a fun time, we promise!- Cole Hamels and the players we love from our youth- MLB/MiLB News- PLive goings-onTop 500 Discussion Starts At 21:52- How the 500 is built- New Top Ten / New Number One- Agustin Ramirez, C.J. Kayfus and the Risers- Ricky Tiedemann, Roderick Arias and the Fallers- Big List Debuts: McAdoo, Rosario, and more- Prospects You Aren't High Enough On: Bliss / Celesten / DDLS- Prospects You Are Too High On: Matthews / Fabian / Marte- Guy Outside 200 who could be Top 50?- Favorite Prospect from your team's rival PLUS! Grimace discussion- Where will 2024 Draft Guys be ranked?

Listen to this episode if your motivation and commitment sometimes wane (uh, hello, whose doesn't!?): The guest is mental skills coach Carrie Jackson, the author of On Top of Your Game: Mental Skills to Maximize Your Athletic Performance. With hosts Sarah Bowen Shea and Coach Liz Waterstraat, the guest outlines: -five questions to ask yourself to find your athletic why;  -ways to reconnect to the joy + fun of your sport;  -why you don't always need to set the proverbial bar higher;  -how goal-setting helps you hold onto your commitment; and,  -other things that can masquerade as lack of motivation.    Before Carrie Jackson joins around 10:54, Liz details her recent trip to a rock store and Sarah shares about the unwavering generosity of one Jersey runner.    When you shop our sponsors, you help AMR. We appreciate your—and their—support!   Run in our shoes: Save 15% on any full-price purchase w/ code TOPOAMR2024 at topoathletic.com  Give your body what it needs:  For 10% off your 1st order, go to Thorne.fit/runner Your future is bright: Get 20% off Tifosi sunglasses  with code AMR20 at TifosiOptics.com Learn more about your ad choices. Visit megaphone.fm/adchoices