Podcasts about On Top

Send us Fan MailIn this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.Tune in to learn more! Meet our guest:Our guest is Jessica Barber Scott, a senior communication professional and independent consultant with 15 years of experience across regulated financial services, state government, and higher education. She is a PRSA Silver Anvil Award winner for crisis communication and has advised C-suite leaders at organizations including TIAA, Corebridge Financial, and EverBank.Five things you'll learn from this episode:1. Why AVE still shows up in reporting and what it costs you2. How to climb the three tiers of PR measurement (outputs, outcomes, and impact)3. Why your measurement framework should start with the business objective—not the data4. Four moves that change the dynamic of any CFO budget meeting5. What AI can do for measurement and what it can't replace Quotables“The numbers are getting smaller as the work gets credible.” — Jessica Scott“Come in with the data. Not with an apology, with data.” — Jessica Scott“AI can pull faster. It can synthesize more broadly. It can find patterns across data at a scale that really no human team can match. But what it can't do is tell you whether you're measuring the right thing in the first place.” — Jessica Scott“Getting media coverage is not a result. It's an output of the work and the effort that you made.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Jessica Scott on LinkedInAMECAdditional Resources:How do you measure PR?Yes, PR is measurable. How to measure and report public relations and strategic corporate communicationsThe 3 biggest PR measurement mistakes5 metrics you should measure in PRListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:What you should be measuring in your PR campaigns with Johna BurkeBarcelona Principles 4.0: How to measure PR effectively with AMEC CEO Johna BurkeThe power of PR measurement with Katie Delahaye Paine Recorded: August, 2026Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

What happens when a musical legacy meets personal discovery? Join host Buzz Knight on this episode of Taking a Walk as we delve into the inspiring journey of musician Will Johns, a name that resonates with the rich tapestry of music history. Will, shaped by his illustrious family background, shares captivating stories of growing up among legendary musicians like his father, Andy Johns, and uncle, Glyn Johns, who played pivotal roles in the evolution of rock music. This episode is a journey through music history that you won’t want to miss as part of our Guitar Hero month of August. Will reflects on a transformative period when he stepped away from the music scene to pursue a career in charter fishing, feeling a disconnect from his musical roots. Yet, a fateful phone call from a journalist reignited his passion for music, leading him back to the vibrant Nashville music scene and the blues that have always been his soul's calling. His journey illustrates the resilience and determination that define music and resilience in the face of personal challenges. As the conversation unfolds, Will Johns shares insights into his latest album, detailing the creative process, collaborations, and the emotional themes that inspired his songwriting. His personal anecdotes, including experiences in Guatemala and connections with other artists, add depth to his narrative, making it a true music icon interview. He also reflects on his family legacy, offering a touching perspective on the influence of iconic musicians in shaping his identity. Throughout this episode of Takin' a Walk, listeners will discover the challenges and triumphs of carving out a unique identity in an industry that is deeply intertwined with family history. Will's recent recognition in the Blues Hall of Fameserves as a testament to his dedication and talent, making this episode a standout in the realm of best musician interview podcasts. So, lace up your shoes and join us for a walk through the soulful history of music, where every story resonates with the echoes of legendary artists and inspiring music stories. Will's new album is called "On Top of the World" Look out for Will's new book "Born Into Noise, Raised on Chaos, Saved By The Blues" Don’t miss this chance to hear from Will Johns as he navigates the intricate paths of his musical legacy, sharing insights that will inspire both music lovers and aspiring artists alike. Tune in to Taking a Walk with Buzz Knight for an episode filled with classic rock stories, emotional healing through music, and the enduring spirit of creativity!Support the show: https://takinawalk.com/See omnystudio.com/listener for privacy information.

Full details on the latest Red Sox News, HUGE IMPACT Red Sox Roster moves! Red Sox's BIGGEST Trade Adley Rutschman is HERE! Listen to Red Seat Radio on Spotify: https://podcasters.spotify.com/pod/show/corbin201 Listen to Red Seat Radio on Apple Podcasts: https://podcasts.apple.com/us/podcast/red-seat-radio/id1742853634 Watch This Next: https://youtu.be/Fw0Nf9IYNxo?si=mbWwlXnAc6YXloz9 Check out The Red Seat Radio Merch Shop: https://redseatradio.myspreadshop.com/ Become a Member of Red Seat Radio Today: https://www.youtube.com/channel/UCZ3qF_2cpQMGCpM5oDWaZQw/join Connect With Red Seat Radio on Social: https://twitter.com/redseatradio https://discord.com/invite/eAjQpUkDaV https://www.instagram.com/redseatradio/ #redsox #baseball #mlb #mlbb #redseatradio #milb #sportsnews #sports #boston About: Today we are breaking down the latest Red Sox News that includes HUGE Red Sox Roster News. We breakdown the latest from The Red Sox in MLB, including Red Sox ROSTER MOVES for 2026 one of the BEST catchers in MLB Adley Rutschman. On Top of that the Red Sox's biggest Trade will debut tonight so we breakdown why and who. We also talk about why the Red Sox making these moves could be a HUGE IMPACT on the 2026 season. We talk about what this HUGE Red Sox News means for The 2026 Red Sox and what to expect from Red Sox going forward! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailIn this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption.Tune in to learn more!Meet our guest:Our guest is Ken Jacobs, principal of Jacobs Consulting & Executive Coaching. Ken helps public relations, communications, and marketing leaders become more effective and inspiring leaders through executive coaching and consulting. Before launching his consulting practice, he spent 25 years in leadership roles at leading PR agencies. He also hosts Taking the Lead, a leadership video podcast, and writes the quarterly Taking the Lead column for the Public Relations Society of America's Strategies & Tactics publication.Five things you'll learn from this episode:1. How courageous leaders embrace AI2. Why every organization needs AI guardrails3. How leaders can build AI confidence4. Why listening leads to stronger teams5. How AI and human judgment work together Quotables"If you're not already deep in AI, you're behind, but it's also never too late." — Ken Jacobs“Walk the walk, not just talk the talk.” — Ken Jacobs“True leaders update their knowledge and fluency.” — Ken Jacobs“You as a leader have to be able to ask the right kind of questions.” — Ken Jacobs"Hire smart people and get out of their way." — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Ken Jacobs on LinkedInJacobs Consulting & Executive Coaching websiteTaking the Lead PodcastHow to stay ahead of AI in communications and marketingFour leadership tips to guide you through uncertain timesAdditional resources:What sources feed generative AI answers?What Google AI Mode means for your PR and media strategyHow are AI tools changing PR jobs?Axia's AIVisibility serviceListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:The best argument for PR? Surprisingly, it's AI95% of AI citations come from PR content Managing communications and PR in the AI eraEmbedded AI: The future of PR and communication workflowsRecorded: July, 2026Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Rikthehet “She's on Top Club”! Këtë sezon të dytë vjen ekskluzivisht në “Top Albania Radio”. Programi që nxjerr çdo “sekret” të konkurrenteve të spektaklit të modës “She's On Top”; çdo përballje, prapaskenat që nuk mund t'i shihni gjatë sfidave, seteve fotografike dhe spektaklit të së dielave do mund t'i zbuloni vetëm në “She's On Top Club”. Programi ka në fokus emocionet, rivalitetet, marrëdhëniet dhe përjetimet e konkurrenteve, duke i afruar ato më pranë publikut përtej magjisë së skenës së “She's On Top”.

British blues guitarist, singer-songwriter and Blues Hall of Fame inductee Will Johns has just released his sixth studio album, On Top of the World, and this September he'll publish his deeply personal memoir, Bluesdaddy: Born into Noise, Raised on Chaos and Saved by the Blues. The title says it all. Will was born into one of rock music's most legendary families. He's the son of famed producer and engineer Andy Johns, whose work can be heard on classic albums by Led Zeppelin and The Rolling Stones. His uncle is legendary producer and engineer Glyn Johns. His mother is Paula Boyd, making him the nephew of Pattie Boyd and Jenny Boyd. That also meant that George Harrison, Eric Clapton and even Mick Fleetwood were family. In fact, Eric wasn't just one of the greatest guitarists in history—he was Uncle Eric, and the man who inspired Will to play guitar. But Bluedayddy isn't a story about celebrity. It's a story about growing up surrounded by brilliance and addiction, fame and dysfunction, and ultimately finding salvation through the blues. Today, Will has built an impressive legacy of his own. He's been nominated for Best Original Blues Song at the British Blues Awards three years in a row, was inducted into the Blues Hall of Fame in Chicago in 2025, is currently touring with The Cream of Clapton Band, and this September he'll also perform at Eric Clapton's Crossroads Guitar Festival in Texas. In our conversation, we talk about what it was really like growing up inside one of rock's most famous families and finding his own voice as an artist. More in Will Johns: ⁠https://willjohns.com⁠ ⁠On Top Of The World on Spotify⁠ ⁠https://thecreamofclaptonband.com⁠ Songs from the episode: Eric Clapton "Crossroads" Will Johns "Sitting On Top Of The World" Acoustic Eric Clapton "Pretending" Will Johns "Move It" For more information on My Rock Moment, visit www.myrockmoment.com Follow us for photos and news of upcoming episodes at: https://www.instagram.com/la_woman_rocks Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailIn this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling.Tune in to learn more!Meet Our Guest:Our guest is Brenda Duran, director of external affairs at the Los Angeles County Justice, Care and Opportunities Department. An award-winning public affairs and communications executive with more than 12 years of experience, Brenda specializes in crisis communications, community engagement, and building trust through authentic storytelling. A former journalist, she brings a unique perspective on how public institutions can communicate with transparency, empathy, and impact.Five things you'll learn from this episode:1. The rise of AI in public relations2. Building trust in a digital-first world3. Leading communications during high-stakes moments4. The power of authentic storytelling5. The future of communications leadershipQuotables “[AI] is not there to replace anything; it's more to enhance what we're already doing.”  — Brenda Duran“Trust isn't really built in with one campaign. It's earned through repeated reliable communication over time.” — Brenda Duran“AI definitely cannot replace some fundamental things like strategic thinking, relationship building, emotional intelligence, ethics and cultural understanding. Those are things that no machine will ever be able to take from us.” — Brenda Duran“We need to become AI literate, but you have to also remain human-centered.” — Brenda Duran“We still have to be trusted strategic advisors, lead with strategy, lead with empathy and humanity, and just make the right choices of what's good and what's ethical for the marketplace.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@bduran5 on InstagramBrenda Duran on LinkedInBrenda Duran's websiteFrom newsroom to PR: Journalists making the switchTransition from journalism to PRAdditional Resources:AI in PR: Transforming communication strategiesThe emerging role of AI in public relationsHow to speak with clarity and authority during a crisisAxia's AI visibility servicesListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:The best argument for PR? Surprisingly, it's AIWhen a crisis hits, say this or stay silentEffective crisis communicationsRecorded: July, 2026Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Rikthehet “She’s On Top Club”! Këtë sezon të dytë vjen ekskluzivisht në Top Albania Radio. Programi që nxjerr çdo “sekret” të konkurrenteve të spektaklit të modës “She’s On Top”; çdo përballje, prapaskenat që nuk mund t'i shihni gjatë sfidave, seteve fotografike dhe spektaklit të së dielave do mund t'i zbuloni vetëm në “She’s On Top Club”. Programi ka në fokus emocionet, rivalitetet, marrëdhëniet dhe përjetimet e konkurrenteve, duke i afruar ato më pranë publikut përtej magjisë së skenës së “She’s On Top”.

And The Update Is…a weekly beat on the industry . Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.Tune in to learn more!Five things you'll learn from this episode:1. Why organizations should measure PR by business outcomes instead of media outputs2. How awareness can remove growth barriers for great products and services3. Why earned media builds credibility that influences customer behavior4. How visibility creates demand through real-world business examples5. What marketing leaders should ask when evaluating PR performance Quotables“Organizations invest in PR because they want business results.” — @jasonmudd9“The game didn't change; awareness changed.” — @jasonmudd9“Awareness gets attention, credibility earns trust, and trust influences behavior.” — @jasonmudd9“Public relations isn't magic, but when it's aligned with business objectives, it can be a powerful driver of business outcomes.” — @jasonmudd9“Awareness influenced credibility. Credibility influenced demand, and demand influenced business outcomes.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInHow the power of PR saved TwisterPR Success Stories: From Struggling Startup to More Than $130 Million in RevenuesPR Success Stories: Media Coverage for HeadBlade Creates $25,000 in Website SalesAxia Case Study Foundation Financial GroupAdditional Resources:The power of PRHow do you measure PR?7 ways to build credibility using public relations5 ways PR can generate buzz for your businessListen to more episodes of the On Top of PR with Jason Mudd podcastFind out more about Axia Public RelationsIf you like this episode, you're going to love this:3 ways franchisors can use PR to grow their company with John HewittPR research with Mark WeinerRecorded: June 15, 2026Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Full details on the latest Red Sox News, HUGE IMPACT Red Sox Roster move! Plus a VERY CONCERNING Red Sox injury update! Listen to Red Seat Radio on Spotify: https://podcasters.spotify.com/pod/show/corbin201 Listen to Red Seat Radio on Apple Podcasts: https://podcasts.apple.com/us/podcast/red-seat-radio/id1742853634 Watch This Next: https://youtu.be/Fw0Nf9IYNxo?si=mbWwlXnAc6YXloz9 Check out The Red Seat Radio Merch Shop: https://redseatradio.myspreadshop.com/ Become a Member of Red Seat Radio Today: https://www.youtube.com/channel/UCZ3qF_2cpQMGCpM5oDWaZQw/join Connect With Red Seat Radio on Social: https://twitter.com/redseatradio https://discord.com/invite/eAjQpUkDaV https://www.instagram.com/redseatradio/ #redsox #baseball #mlb #mlbb #redseatradio #milb #sportsnews #sports #boston About: Today we are breaking down the latest Red Sox News that includes HUGE Red Sox Roster News. We breakdown the latest from The Red Sox in MLB, Red Sox ROSTER MOVES for 2026 including one with the most recent Red Sox TRADE Pickup. On Top of that the Red Sox got avery concerning injury updates regarding the best Red Sox starter and all star Ranger Suarez. We also talk about why the Red Sox making these moves could be a HUGE IMPACT on the 2026 season. We talk about what this HUGE Red Sox News means for The 2026 Red Sox and what to expect from Red Sox going forward! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailIn this episode, James (Jim) Lukaszewski joins host Jason Mudd to discuss how to influence leaders through trust, candor, and strategic communication.Tune in to learn more!Meet our guest:Our guest is James (Jim) Lukaszewski, president and CEO of The Lukaszewski Group. Jim has advised business leaders through crises and high-stakes situations for more than five decades. He shares practical strategies for becoming the trusted strategic advisor leaders rely on when making important decisions.Five things you'll learn from this episode:1. Why trusted advisors begin by understanding leadership challenges before communication challenges 2. How candor helps build credibility with executives 3. The Three-Minute Drill for presenting strategic recommendations 4. Why offering options instead of conclusions leads to better leadership decisions5. How studying leadership helps communicators become more influential advisors Quotables“All problems are management and organizational problems before they are any other kind of problem.” — Jim Lukaszewski“You have to start where the person you're advising is, not where you think the solution is.” — Jim Lukaszewski“Management happens in real time.” — Jim Lukaszewski“Anybody who can offer three perspectives or useful concepts about any problem the boss is facing is a valuable person.” — Jim Lukaszewski“Your highest and best use … is being a trusted advisor to leadership.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:James Lukaszewski on LinkedInJames E. Lukaszewski on YouTubeE911 websiteCrisisguru.aiPre-order the “Influencing Leaders” bookPre-order Jim's new book.Email a copy of your receipt to jel@e911.com with the subject line "TOP." Follow Jim on LinkedIn.Subscribe to Jim's newsletter.When the book is released in August, you'll receive the handbook by email.Additional Resources:Does PR play an active role in your strategic planning? Learn how to make it easier to reach your goalsDefining leadership in corporate communicationsAxia's crisis PR serviceListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:How to be a trusted adviser with Del GallowayWhen a crisis hits, say this or stay silentRecorded: July, 2026Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Full details on the latest Red Sox News, HUGE IMPACT Red Sox Roster move! Plus VERY CONCERNING Red Sox injury updates! Listen to Red Seat Radio on Spotify: https://podcasters.spotify.com/pod/show/corbin201 Listen to Red Seat Radio on Apple Podcasts: https://podcasts.apple.com/us/podcast/red-seat-radio/id1742853634 Watch This Next: https://youtu.be/Fw0Nf9IYNxo?si=mbWwlXnAc6YXloz9 Check out The Red Seat Radio Merch Shop: https://redseatradio.myspreadshop.com/ Become a Member of Red Seat Radio Today: https://www.youtube.com/channel/UCZ3qF_2cpQMGCpM5oDWaZQw/join Connect With Red Seat Radio on Social: https://twitter.com/redseatradio https://discord.com/invite/eAjQpUkDaV https://www.instagram.com/redseatradio/ #redsox #baseball #mlb #mlbb #redseatradio #milb #sportsnews #sports #boston About: Today we are breaking down the latest Red Sox News that includes HUGE Red Sox Roster News. We breakdown the latest from The Red Sox in MLB, Red Sox ROSTER MOVES for 2026 including one of the former BEST Angels Starter player Patrick Sandoval. On Top of that the Red Sox got some very concerning injury updates regarding 2 of the best rookies in baseball Roman Anthony and Connelly Early. We also talk about why the Red Sox making these moves could be a HUGE IMPACT on the 2026 season. We talk about what this HUGE Red Sox News means for The 2026 Red Sox and what to expect from Red Sox going forward! Learn more about your ad choices. Visit megaphone.fm/adchoices

Rikthehet “She’s On Top Club”! Këtë sezon të dytë vjen ekskluzivisht në Top Albania Radio. Programi që nxjerr çdo “sekret” të konkurrenteve të spektaklit të modës “She’s On Top”; çdo përballje, prapaskenat që nuk mund t'i shihni gjatë sfidave, seteve fotografike dhe spektaklit të së dielave do mund t'i zbuloni vetëm në “She’s On Top Club”. Programi ka në fokus emocionet, rivalitetet, marrëdhëniet dhe përjetimet e konkurrenteve, duke i afruar ato më pranë publikut përtej magjisë së skenës së “She’s On Top”.

Anna Nooshin is ondernemer, presentatrice en modeblogger. In 2011 begon ze het online magazine ‘NSMBL'. In 2015 publiceerde ze haar eerste boek ‘On Top' en later het persoonlijke vervolg ‘On Life'. Ze presenteerde ‘Holland's Next Topmodel' en haar eigen serie ‘Mooier wordt het niet'. Ook begon ze het Instagram- en social media museum ‘The Upside Down'. Samen met Vogue-hoofdredacteur Yeliz Çiçek begon ze de podcast ‘How to get the job (done)' en lanceerde ze het platform Female Initiative Business Academy. Nu is er haar nieuwe boek ‘Je Moeder', waarin ze het taboe rondom de zware kanten van het moederschap wil doorbreken. Femke van der Laan gaat met Anna Nooshin in gesprek.

Rikthehet “She’s On Top Club”! Këtë sezon të dytë vjen ekskluzivisht në Top Albania Radio. Programi që nxjerr çdo “sekret” të konkurrenteve të spektaklit të modës “She’s On Top”; çdo përballje, prapaskenat që nuk mund t'i shihni gjatë sfidave, seteve fotografike dhe spektaklit të së dielave do mund t'i zbuloni vetëm në “She’s On Top Club”. Programi ka në fokus emocionet, rivalitetet, marrëdhëniet dhe përjetimet e konkurrenteve, duke i afruar ato më pranë publikut përtej magjisë së skenës së “She’s On Top”.

A CP23 notice can put you in a tough spot. Imagine having the IRS question you about your dependents social security numbers ON TOP of that. That is exactly the situation this person finds themselves in. Here is my advice on what to do if you find yourself in this, or a similar, situation. If you owe the IRS at least $10,000 in back taxes or have multiple years of unfiled returns you need filed, book a free consultation here: https://choicetaxrelief.com/free-tax-...#CP23Notice #CP23 #IRSNotice

Send us Fan MailIn this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth.Tune in to learn more!Meet our guest:Our guest is Heidi Howell, marketing director at CoreMedical Group. Heidi is a marketing executive who leads efforts to transform marketing into a revenue-driving function within healthcare staffing and human resources technology. She partners with executive teams to align marketing, sales, and operations through scalable systems, data-driven strategy, and growth-focused demand generation.Five things you'll learn from this episode: 1. Why public relations is often cut first and why that can be a costly mistake2. How reputation directly impacts recruiting outcomes and talent acquisition3. Why you should view recruiting as a revenue-driving function4. How PR keeps you visible to top clients 5. Questions leaders should ask before reducing PR investments Quotables“PR is not just about visibility; it's about trust, reputation, and staying known to the people who are ultimately going to be buying your services.” — Heidi Howell“Recruiting is our revenue. That's how we make money. We make money by placing great candidates at great jobs with great clients.” — Heidi Howell“When companies cut PR, they're cutting the very thing that keeps them visible.” — Heidi Howell"When budgets are being cut, trust becomes more valuable, not less." — Heidi Howell“In a down economy, trust becomes more valuable, not less. PR is one of the few functions built specifically to protect it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Heidi Howell on LinkedInCoreMedical Group websiteHow PR influences recruiting, retention, and workforce qualityratethispodcast.com/ontopofprAdditional Resources:Reputation management for AI search: Monitoring and response frameworkWarning signs your online reputation management is failingAxia's reputation management serviceListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Job search and hiring tips with Nicole BalsamNavigating PR and communications hiring with Brooke KrugerSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Rikthehet “She’s On Top Club”! Këtë sezon të dytë vjen ekskluzivisht në Top Albania Radio. Programi që nxjerr çdo “sekret” të konkurrenteve të spektaklit të modës “She’s On Top”; çdo përballje, prapaskenat që nuk mund t'i shihni gjatë sfidave, seteve fotografike dhe spektaklit të së dielave do mund t'i zbuloni vetëm në “She’s On Top Club”. Programi ka në fokus emocionet, rivalitetet, marrëdhëniet dhe përjetimet e konkurrenteve, duke i afruar ato më pranë publikut përtej magjisë së skenës së “She’s On Top”.

Send us Fan MailIn this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences.Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, a communications and storytelling professional and former CNN cross-platform producer at Warner Bros. Discovery. With more than 18 years of experience in broadcast, digital, and social media, Tiffany has helped shape high-impact stories and audience engagement strategies while working inside local and national newsrooms.Five things you'll learn from this episode:1. Why strong media relationships still matter, even when newsworthiness comes first2. Common media pitching mistakes that damage credibility with journalists3. How to effectively follow up with reporters without becoming a nuisance4. Why understanding newsroom operations improves media relations success5. How changing newsroom dynamics and audience behaviors are reshaping media relations Quotables“Relationships matter a lot when it comes to newsrooms as well as with PR. Basically, you don't want to be a stranger.” — @Tiffany Anthony“You need to consume news yourself. You need to know what's going on.” — @Tiffany Anthony“It is not always about the fastest anymore. It's about the most accurate, the most in-depth, the most personal.” — @Tiffany Anthony“You have to grab the reporter's attention, just like we have to grab the viewer's attention. And you have to do it quickly because people will lose interest; reporters will lose interest.” — @Tiffany Anthony“Every touchpoint should add value to the relationship. Every touchpoint should be another piece of insight.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Tiffany Anthony on LinkedInTiffany Anthony on Muck RackTiffany Anthony's websiteFrom newsroom to PR: How journalists can successfully make the switchAdditional Resources:What strong media relations actually look likeThe best and worst media relations efforts from public relations professionalsThe 4 R's of media relations: Responsive, resourceful, rapid, and respectListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Advanced AI media relations strategies for public relationsHow to improve your media pitches with Jason Mudd of Axia Public RelationsMedia relations best practices with AxiaSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

E ftuar në “Live From Tirana” me Ronaldo Sharkën, ka qenë Emila Sulejmani, konkurrente në “She’s On Top”. Ajo ka rrëfyer më shumë mbi eksperiencën e saj në këtë emision, por duke ndarë edhe disa detaje nga jeta e saj personale…

Rikthehet “She’s On Top Club”! Këtë sezon të dytë vjen ekskluzivisht në Top Albania Radio. Programi që nxjerr çdo “sekret” të konkurrenteve të spektaklit të modës “She’s On Top”; çdo përballje, prapaskenat që nuk mund t'i shihni gjatë sfidave, seteve fotografike dhe spektaklit të së dielave do mund t'i zbuloni vetëm në “She’s On Top Club”. Programi ka në fokus emocionet, rivalitetet, marrëdhëniet dhe përjetimet e konkurrenteve, duke i afruar ato më pranë publikut përtej magjisë së skenës së “She’s On Top”.

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.Tune in to learn more! Five things you'll learn from this episode:1. Why earned media is the primary driver of visibility in AI-generated search2. How ChatGPT, Gemini, and Claude determine which brands to recommend3. What the 2% pitch overlap statistic means for PR and marketing teams4. Why media velocity and recency matter more than one big placement5. What to do right now: three actions to strengthen your brand's AI visibility Quotables“Earned media is what AI trusts.” — @jasonmudd9“The right earned media in the right outlets at the right frequency is the primary lever for brand visibility and AI-generated search. Not one of the levers, it's the primary lever.” — @jasonmudd9“The brands that figure this out first are going to own the narrative inside the AI tools their buyers are already using every day.” — @jasonmudd9“99% of links cited by AI come from unpaid media.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInMuck Rack: Earned media still drives 84% of AI citationsGartner: Predicts 2026: Top Predictions to Inform 2026 Comms Strategiesratethispodcast.com/ontopofpr Additional Resources:Why earned media is so powerful in the age of AI and GEOWhy AI tools now rely on earned mediaHow earned media gets AI to remember your brandAxia's AIVisibility servicesListen to more episodes of the On Top of PR with Jason Mudd podcastFind out more about Axia Public RelationsIf you like this episode, you're going to love this:The PR playbook for getting recommendedEmbedded AI: The future of PR and communication workflowsHow to stay ahead of AI in communication and marketingRecorded: June 06, 2026 Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Rikthehet “She’s On Top Club”! Këtë sezon të dytë vjen ekskluzivisht në Top Albania Radio. Programi që nxjerr çdo “sekret” të konkurrenteve të spektaklit të modës “She’s On Top”; çdo përballje, prapaskenat që nuk mund t'i shihni gjatë sfidave, seteve fotografike dhe spektaklit të së dielave do mund t'i zbuloni vetëm në “She’s On Top Club”. Programi ka në fokus emocionet, rivalitetet, marrëdhëniet dhe përjetimet e konkurrenteve, duke i afruar ato më pranë publikut përtej magjisë së skenës së “She’s On Top”.

Julia Glenmark, Simon Strömstedt och Kid Eriksson med gruppen Tjuvjakt är nya på sjätteplatsen med ny version av sina pappors klassiska VM-hit. Lyssna på alla avsnitt i Sveriges Radios app. Den nya generationen har gjort en cover på pappornas fotbolls-hit ”När Vi Gräver Guld I USA”. Julia Glenmark, Simon Strömstedt och Kid Eriksson med gruppen Tjuvjakt är den här veckan nykomlingar på sjätteplatsen. Zara Larsson knuffar ner FELICIA från förstaplatsen med nygamla ettan ”Midnight Sun”. FELICIA är nu tvåa med ”My System”. Greczula får lämna med ”Half Of Me”. Lars Winnerbäck är bubblare med ”Hälsningar” liksom Jacqline med ”On Top” och Toussaint ”Tusse” Chiza med ”Motherland”.

Full details on the latest Red Sox News, HUGE IMPACT Red Sox Roster moves! Red Sox DEMOTE former STAR pitcher Brayan Bello! Why? Listen to Red Seat Radio on Spotify: https://podcasters.spotify.com/pod/show/corbin201 Listen to Red Seat Radio on Apple Podcasts: https://podcasts.apple.com/us/podcast/red-seat-radio/id1742853634 Watch This Next: https://youtu.be/Fw0Nf9IYNxo?si=mbWwlXnAc6YXloz9 Check out The Red Seat Radio Merch Shop: https://redseatradio.myspreadshop.com/ Become a Member of Red Seat Radio Today: https://www.youtube.com/channel/UCZ3qF_2cpQMGCpM5oDWaZQw/join Connect With Red Seat Radio on Social: https://twitter.com/redseatradio https://discord.com/invite/eAjQpUkDaV https://www.instagram.com/redseatradio/ #redsox #baseball #mlb #mlbb #redseatradio #milb #sportsnews #sports #boston About: Today we are breaking down the latest Red Sox News that includes HUGE Red Sox Roster News. We breakdown the latest from The Red Sox in MLB, including Red Sox ROSTER MOVES for 2026 including one of the former BEST Red Sox player Brayan Bello. On Top of that the Red Sox made a Trade last night so we breakdown why and who. We also talk about why the Red Sox making these moves could be a HUGE IMPACT on the 2026 season. We talk about what this HUGE Red Sox News means for The 2026 Red Sox and what to expect from Red Sox going forward! Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. William Turner and Dr. Ted Olson talk to songwriter, author, and scholar Alice Randall, whose pioneering work in country music garnered her video-of-the-year recognition ("Is There Life out There," Reba McEntire) and acknowledgement as the first black woman to be the co-writer of a number one country song ("XXX's and OOO's," Trisha Yearwood). She is also a New York Times bestselling author (The Wind Done Gone) and serves on the faculty of Vanderbilt University, where she has taught courses on Black country music, coal mining history and culture, and soul food. Randall's most recent book, My Black Country: A Journey Through Country Music's Black Past, Present, and Future, is a memoir tracing her experiences in the Nashville music industry and the roots of Black influence on the genre. Its companion album, My Black Country: The Songs of Alice Randall features her songs performed by artists such as Leyla McCalla, Rhiannon Giddens, and Alice's own daughter, Caroline Randall Williams. Giddens' rendition of Randall's song "Ballad of Sally Anne" received a Grammy nomination in 2025.Dr. William Turner is a longtime African American studies scholar and retired Distinguished Professor of Appalachian Studies and Regional Ambassador from Berea College. He was also a research assistant to Roots author Alex Haley and co-editor of the groundbreaking Blacks in Appalachia. In 2021, Turner received Western Carolina University's individual Mountain Heritage Award in recognition of his outstanding contributions to Southern Appalachian Studies. His memoir called The Harlan Renaissance, available from West Virginia University Press, was awarded the prestigious Weatherford Award at the 2022 Appalachian Studies Association Conference. Dr. Ted Olson is a music historian and professor of Appalachian Studies at East Tennessee State University. He is the author of many books, articles, reviews, encyclopedia entries, and oral histories. Olson has produced and compiled a number of documentary albums of traditional Appalachian music, including On Top of Old Smoky and Big Bend Killing, both from Smokies Life. His work has received a number of awards, including nine Grammy nominations. The East Tennessee Historical Society honored Olson with its Ramsey Award for Lifetime Achievement in 2021. 

Send us Fan MailIn this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders.Tune in to learn more!  Meet our guest:Our guest is Matt Mosich, president and owner of The Mosich Group. Matt is a communication and speaker coach for executives, founders, and their teams. He helps clients prepare for and build keynotes, board presentations, podcasts, and media interviews. Five things you'll learn from this episode:1. Why every point needs a story and every story needs a point2. How great speakers collect stories from everyday experiences 3. Why audiences remember sentences, not speeches4. The hidden preparation behind seemingly effortless presentations 5. How to use nerves as an advantage instead of trying to eliminate them Quotables“There are probably thousands of people out there who can speak on your topic. They might have the exact same conclusions that you do. The only difference is how you arrived at them.” — Matt Mosich“The best speakers aren't more creative. They're better at noticing and writing down what everyone else walks past.” — Matt Mosich“People remember sentences, not speeches.” — Matt Mosich“Our mindset is how we observe the world; it's how we live our experience.” — Matt Mosich“You have to show up as a professional in order to get paid like a professional.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Matt Mosich on LinkedInThe Mosich Group websiteJack SernettMatthew DicksThe Four Agreements BookToastmasters InternationalAdditional Resources:Axia Public Relations' SpeakersBureau serviceListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.How to become a TED speakerThe right way to apply for a speaking engagementDon't let your superstar company speaker go unnoticed; promote today!If you like this episode, you're going to love this:Embracing the power of “No” and storytellingHow company executives can become powerful keynote speakersHow to become an excellent TEDx speakerSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Keith sits down with Ralph Cuseglio to discuss living in Philadelphia, running, early musical influence from Michael Jackson and Prince, discovering independent music and early formative shows Ralph attended at ABC No Rio and other venues. We also discuss the formation of Rye Coalition, the band's early history, recording "On Top" with Steve Albini, the creative evolution of the band, notable tours with The Mars Volta and Queens of the Stone Age, their near major label debut "Curses" that was produced by Dave Grohl, touring with Foo Fighters, their recent reunion and upcoming performance at Caterwaul Fest and more.     Intro - 0:00 - 5:03 Rye Coalition Interview - 5:04 - 1:08:25 Outro - 1:08:40 - 1:16:44

Send us Fan MailIn this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications. Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelling professional with 18+ years of experience crafting clear, high-impact narratives across broadcast, digital, and social platforms. She has led messaging for high-stakes news and major public-facing initiatives, with a focus on audience engagement, clarity, and collaborative leadership.Five things you'll learn from this episode:1. Why journalists are uniquely positioned to succeed in PR and corporate communications2. How newsroom experience strengthens media relations, storytelling, and strategic communications3. How former journalists can position their skills and experience to stand out in today's PR job market4. How AI, applicant tracking systems, and evolving hiring practices are changing communications careers5. Why companies increasingly value journalists who understand newsrooms, audiences, and compelling storiesQuotables“You always have to learn to adapt and evolve.” — Tiffany Anthony“Some of the best stories are about people and interesting people. It's not just about a product.” — Tiffany Anthony"People want people's stories. They want to connect emotionally with stories. And I think a lot of companies forget that and lose sight of that." — Tiffany Anthony“You have to be willing to say, ‘I'm no longer a journalist. I'm now a corporate storyteller.'” — Jason Mudd"If you don't tell them, you won't sell them." — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Tiffany Anthony on LinkedInTiffany Anthony on Muck RackTiffany Anthony websitePublic Relations Employment Statistics by BLS.gov PRSA Job BoardAxiacareers.com Additional Resources:6 ways agency work provides the best work experienceTop 6 questions public relations students ask us about the PR industryListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Transition from journalism to PR with David DeCampBehind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia's beginningNetworking without an agenda: The key to career longevitySupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Qwoted's Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.Tune in to learn more!Meet our guest:Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and platforms like Qwoted. She leads training, demos, and user initiatives that support agencies and brands in a fast-moving media landscape.Five things you'll learn from this episode:1. Why modern news cycles now behave like breaking news by default2. How shrinking newsrooms are increasing pressure on journalists and PR teams3. Why responding within 48 hours significantly increases placement success4. How AI is changing pitching, and why similarity is becoming a problem5. Why diversification of angles and sources is critical for credibility Quotables“All news is almost breaking news now. It has to be told immediately and as quickly as possible because somebody else is already writing it.” — Shelby Bridges“The people who are responding within the first 48 hours are the ones that are winning.” — Shelby Bridges“Everybody should be able to use AI to pitch — but not to falsify data, personas, or companies.” — Shelby Bridges“What journalists need is something that stands out and isn't generic.” — Shelby Bridges“If people in the room all look like you, you're not going to hear as good or thoughtful storytelling and insights as you might want.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@sbridges0117 on instagramShelby Bridges on LinkedInQwoted websiteQwoted resourcesAdditional Resources:Journalist PR responses under 3% for third straight quarterJournalists don't want AI-generated commentary (and what to give them instead)Top PR pros share their tips for earning U.S. media coverageThe best and worst media relations efforts from public relations professionalsHow to use media relations strategically to boost SEOListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Making your media pitches stand outThe 4 R's of media relations: Responsive, resourceful, rapid, and respectMedia relations best practices Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.Tune in to learn more!Meet our guest:Our guest is Michele Ehrhart, senior vice president and chief marketing and communications officer at the University of Memphis. Michele is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy. Five things you'll learn from this episode:1. Why crisis preparation must happen before a crisis occurs2. How leaders can use “what if” scenario planning to prepare for high-risk situations3. Why silence can be a strategic communication choice depending on context4. How reputation is built slowly but can be damaged quickly during a crisis5. Why defining roles and responsibilities in advance improves crisis response executionQuotables“The day you have a crisis should not be the first day you've thought about what you'll do.” — Michele Ehrhart“Planning the work and working the plan.” — Michele Ehrhart“Silence is a strategy. If the story isn't yours, don't talk about it.” — Michele Ehrhart“The brand is what you put out there; reputation is what they think of you.” — Michele Ehrhart“When PR is at its best, it's building a reputation for your company — just not visibility, but also the reputation. You could have great visibility, but it's not positive.” – Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Michele EhrhartMichele Ehrhart is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy. After 22 years with FedEx, she now serves as the University of Memphis's senior vice president and chief marketing and communications officer. She is a bestselling author, speaker, and industry expert helping leaders navigate crises with confidence and clarity.Guest's contact info and resources:Michele Ehrhart on LinkedInMichele Ehrhart's websiteGet the “Crisis Compass: How to Communicate When It Matters Most” bookAxia's CrisisPoint serviceAxia's Reputation Restoration serviceAdditional Resources:How to recover from a PR crisis and manage Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.Tune in to learn more! Five things you'll learn from this episode:1. How candidates evaluate your reputation before your careers page2. Why PR influences recruiting outcomes before HR gets involved3. The role of visibility, credibility, and interpretation in hiring decisions4. Why employer brand perception is formed in search and media results5. How PR reduces hiring friction and improves talent quality Quotables“Candidates don't start with your careers page; they start with your reputation.” — @jasonmudd9“Your careers page doesn't create perception. It confirms or contradicts what they already perceive or believe.” — @jasonmudd9“Recruiting is a reputation-driven system.” — @jasonmudd9“PR didn't create demand; it removed the friction that prevented their growth.” — @jasonmudd9“Public relations doesn't just influence how customers see you, it influences who wants to work for you, who shows up, and how they perform.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInLinkedIn Talent Solutions - Employer's brand mattersGlassdoor - Employer Branding 101: Why, How and Proven ROIratethispodcast.com/ontopofpr Additional Resources:Case study: Improving a company's recruitingHow to turn award wins into long-term assetsWarning signs your online reputation management is failingHow to improve your company's Glassdoor reviewsFind out more about Axia Public Relations.Axia Public Relations resourcesAxia's NewsBureau ServiceListen to more episodes of the On Top of PR podcast.If you like this episode, you're going to love this:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Brand Revolt's Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.Tune in to learn more!Meet our guest:Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship.” Once drawn to psychiatry, he now applies that same curiosity to branding, helping organizations diagnose challenges and build stronger brands.Five things you'll learn from this episode:1. Why traditional agency pitches often prioritize performance over real problem-solving2. Why diagnosing the problem must come before prescribing any solution3. How treating agency relationships as strategic investments improves outcomes4. How shifting from vendor transactions to partnerships leads to better results5. What a true client-agency partnership looks like in practiceQuotables“You want that agency that helps you develop the brief [to] help you figure out what we actually need. What are we trying to accomplish? What would success look like?” — Camden Bernatz“The reason you have a need for an RFP or to hire a firm and hire an agency is because you don't totally know what you need.” — Camden Bernatz“It's just having things on the table early, talking about like, ‘We think that you're prescribing something that's going to cost more than you say you have money for.'”  — Camden Bernatz“There's a difference in the way it feels to spend money on an agency versus spending the money with the agency.” — Camden Bernatz“Your agency is like an engine to fuel as opposed to a resource to drain. You will treat it differently, and they will perform differently.” — Camden Bernatz“Buying agency services is about buying a creative class of expertise, experience, guidance, and consulting that is much different than buying staples, pencils, and other supplies.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Camden Bernatz on LinkedInCamden Bernatz on YouTubeBrand Revolt website“Stop Asking For Pitches: 10 Rules to Fix the Client-Agency Relationship” bookThe Win Without Pitching ManifestoClients behaving badly: Video store, hair salon hagglingAdditional Resources:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world's most successful brands and how to apply those principles in marketing and PR. Meet our guest:Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” and “Hacking the Human Mind.” He specializes in applying behavioral science to marketing and works with global brands to solve real-world challenges.Five things you'll learn from this episode:1. Why what people say influences them vs. what actually drives behavior2. How “effort storytelling” can increase perceived product value3. Why simplicity in messaging increases perceived intelligence and trust4. How timing and “fresh start” moments influence behavior change5. Why social proof remains one of the strongest drivers of decision-making Quotables“Behavioral science is what people say influences them and what actually influences them. They are wildly different.” — Richard Shotton“If you ever need someone to make a really big change in their life, don't target them randomly.” — Richard Shotton“The more effort that goes into something, the better it is. People have got that as a rule of thumb in their head. And the interesting thing is, the rule of thumb takes on a life of its own.” — Richard Shotton“If you want to convey strong brand values, the argument from Oppenheimer is to speak in a simple, clear way.” — Richard Shotton“The simplest answer is usually the best answer. If it's focused on one thing, it's clear, easy to digest.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Richard ShottonRichard Shotton is a behavioral scientist and founder of Astroten. He is a best-selling author of three books, including “The Choice Factory” and “The Illusion of Choice.” His latest book, “Hacking the Human Mind,” explores the behavioral science underpinning the success of 17 leading brands. He specializes in applying behavioral science to marketing, helping brands like Google solve real-world challenges through consultancy, copywriting, and training.Guest's contact info and resources:@rshotton on XRichard Shotton on LinkedInAstroten's websiteConsumer Behavior Lab website”Hacking the Human Mind” bookAdditional Resources:Earned authority + emotional resonance = brand winsSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.Tune in to learn more!Meet Our Guest:Our guest on this episode is Carly Roszkowski, vice president of financial resilience at AARP. She leads strategy and outcomes within AARP's Work and Jobs and Financial Resilience initiatives, helping individuals over 50 strengthen their competitiveness in the labor market and access meaningful employment opportunities. Carly also works to eliminate age discrimination and promote inclusive hiring practices across organizations.Five things you'll learn from this episode:1. How ageism in the workplace impacts job seekers and employees over 50 years old2. The biggest challenges experienced professionals face when seeking new opportunities3. How department leaders can effectively support and manage multigenerational teams4. Best practices hiring managers can use to better support experienced talent5. Practical ways employees and coworkers can help create a safe, inclusive, and high-performing workplaceQuotables“AARP is fighting every day to end age discrimination in the workplace and educate consumers, knowing their rights, as well as educating employers on the value that older workers bring to an organization.” — Carly Roszkowski“Networking and knowing someone is still a really great way to start your job search.” — Carly Roszkowski“60% of workers 50 and older have said that they would love to learn new skills for their job or on the job.” — Carly Roszkowski“Research shows that there's increased innovation, increased creativity, better problem solving when you have a mix of ages, mix of different backgrounds, or from different points of view.” — Carly Roszkowski“Mirror the language; reflect the terminology that you see in the job description in your application.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Carly Roszkowski on LinkedInAARP websiteAARP Works and Jobs Resources AARP Employer Resource CenterOlder Workers are Building Tech Skills ResearchAdditional Resources:How to calculate the true cost of hiring an employeeListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public RelationSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows.Tune in to learn more!Meet Our Guest:Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optimization, shaping the emerging frontier of brand visibility in an AI-driven world.Five things you'll learn from this episode:Why embedded AI is more effective than standalone assistants in PR workflowsHow AI preserves messaging consistency and insight accuracy across teamsWays to make PR teams more adaptable in real time using AIHow AI-powered media intelligence predicts trends and shifts in reputationStrategies to integrate AI into every stage of PR: discovery, outreach, monitoring, and reporting Quotables“Being able to take advantage of AI is knowing what everyone's doing right now and figuring out which stages of our workflow can benefit from AI and having the right tooling to do that.” — @Greg Galant“The PR profession's been doing generative engine optimization even before generative AI came to be because when these AI systems were built, they were all trained on news data.” — @Greg Galant“The work we did a year ago or two years ago is even more valuable today than it was then.” — @Greg Galant“There's two big buckets. One is: How does AI influence PR, and how does PR influence AI?” — @Greg Galant“We have to look at this from a macro and a micro level and keep testing and tweaking what we're doing and improving upon it.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@gregory on X@gregory on InstagramGregory Galant on LinkedInMuck Rack websiteMuck Rack DailyGenerative Pulse by Muck RackThe State of Journalism and PR 2022 reports with Greg GalantIf you like this episode, you're going to love this:95% of AI citations come from PR contentHow generative AI uses earned media coverage (fueling PR's resurgence)Getting more media coverage by making journalists' lives easierThe PR playbook for getting recommended by AI with UnusuaSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

ENCOUNTERS WELCOME- HAPPY EASTER- STARTED SERIES SPOTLIGHT ON ENCOUNTERS WITH JESUS STARTING WITH PALM SUNDAY-PASSION WEEK LAST WEEK- JESUS ENTERS A PARADE JESUS -LAST WEEK LAST MOMENTS LAST BREATH PHARISEES – ADDRESSES HYPOCRISY THIS WEEK- SHINE SPOTLIGHT ON MARY MAGDALENE MARY MAGDALENE -BEEN WITH JESUS FOR A WHILE MARY MAGDALENE- HEALED OF 7 DEMONS THERE WHEN JESUS WAS CRUCIFIED-SUPORTER OF JESUS PAINTING OF MARY MAGDALENE ARCHEOLOGIST DISCOVERED MANY REMNANTS CHURCH - DUC IN ALTUM (PUT OUT INTO DEEP) ATRIUM DEDICATED TO WOMEN BEAUTIFUL MOSAIC DEDICATED TO MARY MAGD THIS IS THE CHOSENS INTERPRETATION MARY MAGDALENE- MEETS JESUS MARY ENCOUNTERS- THE ENCOUNTERS JESUS HAD WITH PEOPLE STARTING WITH PALM SUNDAY THROUGH PASSION WEEK AND BEYOND WHERE DID WE END ON FRIDAY NIGHT MARY MAGDALENE AND MARY SIT FACING A STONE SCRIPTURE JOHN 20:1 “EARLY ON THE FIRST DAY OF THE WEEK, WHILE IT WAS STILL DARK, MARY MAGDALENE WENT TO THE TOMB AND SAW THE STONE HAD BEEN REMOVED FROM THE ENTRANCE. SCRIPTURE JOHN 20:2 SO SHE CAME RUNNING TO SIMON PETER AND THE OTHER DISCIPLE, THE ONE JESUS LOVED, AND SAID, “THEY HAVE TAKEN THE LORD OUT OF THE TOMB, AND WE DON'T KNOW WHERE THEY HAVE PUT HIM!” SCRIPTURE JOHN 20:3-4 SO PETER AND THE OTHER DISCIPLE STARTED FOR THE TOMB. BOTH WERE RUNNING, BUT THE OTHER DISCIPLE OUTRAN PETER AND REACHED THE TOMB FIRST. SCRIPTURE JOHN 20:5-6 5 HE BENT OVER AND LOOKED IN AT THE STRIPS OF LINEN LYING THERE BUT DID NOT GO IN. THEN SIMON PETER CAME ALONG BEHIND HIM AND WENT STRAIGHT INTO THE TOMB. HE SAW THE STRIPS AND LINEN LYING THERE, JOHN FASTER- PETER LESS SCADER. SCRIPTURE JOHN 20:7-8 7. AS WELL AS THE CLOTH HAD BEEN WRAPPED AROUND JESUS' HEAD. THE CLOTH WAS STILL LYING IN ITS PLACE, SEPARATE FROM THE LINEN. FINALLY THE OTHER DISCIPLE, WHO HAD REACHED THE TOMB FIRST, ALSO WENT INSIDE. HE SAW AND BELIEVED. BELIEVED WHAT? WHY? WHAT DO YOU HAVE A HARD TIME BELIEVING IN? ANNA BAGENHOLM SKIING ACCIDENT- TRAPPED ICE- PUPILS DIALATED She had no heart beat for 2 hours 35 minutes Bågenholm's spent the following 35 days connected to a JUSTIN SMITH attempted to walk home 2 MILES in Tresckow, PA, wearing hoodie and jeans. Temp-4 DEGREES- passed out snowdrift (12 hours) father, Don Smith, found him the next morning. Justin was rigid, his skin was purple, and he had no pulse or breathing. Paramedics assumed DEAD, sheet placed over him- 1 SCRIPTURE JOHN 20:9-10 9. (THEY STILL DID NOT UNDERSTAND FROM SCRIPTURE THAT JESUS HAD TO RISE FROM THE DEAD) THEN THE DISCIPLES WENT BACK TO WHERE THEY WERE STAYING SCRIPTURE JOHN 20:11-12 11. NOW MARY STOOD OUTSIDE THE TOMB CRYING. AS SHE WEPT, SHE BENT OVER TO LOOK INTO THE TOMB AND SAW TWO ANGELS IN WHITE, SEATED WHERE JESUS' BODY HAD BEEN, ONE AT THE HEAD AND THE OTHER AT THE FOOT. WHAT IS THE SIGNIFIGANCE OF THIS? ON TOP- 2 ANGELS- ONE ON EACH END THE ARK OF THE COVENANT OLD TESTAMENT- THE PRESENCE OF GOD LIVED HERE ARK TRAVELED AT ONE POINT ARK THEN ENDS UP IN THE TEMPLE ONCE A YEAR- THE HIGH PRIEST HOLY OF HOLIES VODDIE BAUCHAUM WHAT WAS HE SAYING? ADMIT YOUR'E A SINNER- IN NEED OF A SAVIOR BELIEVE ON AND IN THE LORD JESUS CONFESS WITH YOUR MOUTH SCRIPTURE JOHN 20:13 13. THEY ASKED HER, “WOMAN, WHY ARE YOU CRYING?' “THEY HAVE TAKEN MY LORD AWAY,” SHE SAID, “AND I DON'T KNOW WHERE THEY HAVE PUT HIM.” VERSE 2 SHE SAID THE LORD-    ITS PERSONAL SCRIPTURE JOHN 20:14 14. AT THIS, SHE TURNED AROUND AND SAW JESUS STANDING THERE, BUT SHE DID NOT REALIZE THAT IT WAS JESUS. SCRIPITURE JOHN 20:15 15. HE ASKED HER, “WOMAN, WHY ARE YOU CRYING? WHO IS IT THAT YOU ARE LOOKING FOR?” THINKING HE WAS THE GARDNER, SHE SAID, “SIR, IF YOU HAVE CARRIED HIM AWAY, TELL ME WHERE YOU HAVE PUT HIM, AND I WILL GET HIM.” HOW DOES SHE NOT KNOW WHO HE IS ? DARK- SHES CRYING SHE HAS ZERO EXPECTATION HE IS ALIVE REMBRANDT PAINTING JESUS GARDNER  Christ not just Redeemer but also the cultivator of souls. Like a gardener tending to his garden, he nurtures each soul, guiding us toward spiritual growth and renewal. In the garden, a place of life, growth and resurrection, Christ's presence illuminates the darkest corners and brings new life from the ashes of desolation. SCRIPTURE JOHN 20:16 16. JESUS SAID TO HER, “MARY.” SHE TUNRED TOWARD HIM AND CRIED OUT IN ARAMAIC, “RABBONI!” (WHICH MEANS “TEACHER”) SERIES IS ENCOUNTERS ENCOUNTERS VARY FOR PEOPLE ENCOUNTER HIM IN PAIN-IN JOY-CREATION IN OTHER PEOPLE FUNERAL HOME ENCOUNTER FIRST YEAR AS A PASTOR (3 LADIES UNDER 50) NICKY BROWN- 46 BRUTAL BATTLE CANCER STANDING LOOKING AT HER BEATEN UP BODY I NEED YOU TO EMBRACE THIS DON'T NEED WORK FOR CHURCH TO ENCOUNTER STATEMENT MARY MAGDALENE CAN BE SEEN AS THE OPPOSITE OF THE PHARISEES, SHE IS KEENLY AWARE OF HER NEED FOR JESUS AND HER DEPENDANCE ON HIM. SCRIPTURE 1 CORINTHIANS 15:3 FOR WHAT I RECEIVED I PASSED ON TO YOU AS FIRST IMPORTANCE; THAT CHRIST DIED FOR OUR SINS ACCORDING TO THE SCRIPTURES, THAT HE WAS BURIED, THAT HE WAS RAISED ON THE THIRD DAY ACCORDING TO THE SCRIPTURES. SCRIPTURE 1 CORINTHIANS 15:4-5 4 THAT HE WAS BURIED, THAT HE WAS RAISED ON THE THIRD DAY ACCORDING TO THE SCRIPTURES, AND THAT HE APPEARED TO CEPHAS, AND THEN TO THE TWELVE. SCRIPTURE 1 CORINTHIANS 15:6 6 AFTER THAT HE APPEARED TO MORE THAN FIVE HUNDRED, OF THE BROTHERS AND SISTERS AT THE SAME TIME, MOST OF WHOM ARE STILL LIVING, THOUGH SOME HAVE FALLEN ASLEEP. SCRIPTURE I CORINTHIANS 15:7-8 7. THEN HE APPEARED TO JAMES, THEN TO ALL THE APOSTLES, AND LAST OF ALL HE APPEARED TO ME ALSO PAUL THE TERRORIST- IS TESTIFYING THAT HE HAD AN ENOUNTER WITH JESUS. MARY MAGDALENE HAD ENCOUNTER WITH JESUS THE CHOSEN TAKES LIBERTY HERE- THE MESSAGE OF WHAT SHE SAYS DOESN'T THIS IS A REAL PERSON- REAL PROBLEMS EXPLAINS TO NICODEMUS- A PHARISEE WHAT HAPPENED WOULD YOU KNOW HIM IF YOU SAW HIM I WAS ONE WAY- AND NOW I AM COMPLETELY DIFFERENT AND THE THING THAT HAPPENED IN BETWEEN-  WAS HIM-   YES I WILL KNOW HIM SCRIPTURE JOHN 20:17 17. JESUS SAID “DO NOT HOLD ON TO ME, FOR I HAVE NOT YET ASCENDED TO THE FATHER. GO INSTEAD TO MY BROTHERS AND TELL THEM, “I AM ASCENDING TO MY FATHER AND YOUR FATHER, TO MY GOD AND YOUR GOD. “ SCRIPTURE JOHN 20:18 18. MARY MAGDALENE WENT TO THE DISCIPLES WITH THE NEWS: “I HAVE SEEN THE LORD!” AND SHE TOLD THEM THAT HE HAD SAID THESE THINGS TO HER.” HAVE YOU SEEN THE LORD- HAVE YOU HAD AN ENCOUNTER WITH JESUS? TODAY WE END WITH WHERE WE ENDED FRIDAY NIGHT 2 WOMEN- SIT, STARING AT A STONE MARY MAGDALENE AND MARY THE MOTHER OF JOSEPH AND SALOME- SAT STARING AT THE TOMB WHERE HE WAS LAID”. ALL HOPE HAS BEEN LOST STONES IN SCRIPTURE REPRESENT MANY THINGS. STONES WERE MARKERS, STONES WERE ALTARS, STONES WERE REMINDERS, AND STONES- THIS STONE WAS A BARRIER. TODAY WE INVITE YOU TO TAKE A STONE- WRITE A WORD OR EVEN A SYMBOL ON IT AND TAKE IT WITH YOU. ALSO INVITED TO PLACE IT- FOOT OF THE CROSS REMINDER-MARKER-MEMORIAL REPRESENTS MY STONE SAYS FREE THE STONE WAS A BARRIER- NOT TO HIM GETTING OUT BUT TO US GETTING IN PRAYER- ADMIT YOU ARE A SINNER (ALL HAVE SINNED) BELIEVE ON AND IN JESUS CONFESS WITH YOUR MOUTH- YOU WILL BE SAVED LORD TODAY- I ADMIT IM A SINNER IN NEED OF YOU- FORGIVE MY SINS JESUS- COME INTO MY HEART TODAY. FINAL MESSAGE OF EASTER- MARY THOUGHT THEY LOST JESUS WON

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.Five things you'll learn from this episode:1. Five reasons your news release isn't getting coverage2. Understanding the move from “press releases” to news releases3. Common mistakes that cause press releases to be ignored4. How to write headlines and content that attract attention and clicks5. Adopting an audience-first mindset to make your news releases effective Quotables“A journalist or reader is asking, ‘Why should I care?' ‘Why now?' and ‘Why does this matter now?' And if you don't answer that in the first few lines of your pitch or your news release, you lose that audience.” — @jasonmudd9“Safe content doesn't get shared; it gets ignored.” — @jasonmudd9“Your content now competes in search, AI, and social feeds. Structure matters. You need clear headlines, direct language, and answer-driven content.” — @jasonmudd9“Shift your mindset from ‘What do we want to announce?' to ‘What would someone care [about], click, and share?' Define your audience, validate your angle with data, and write like a journalist.” — @jasonmudd9“Coverage isn't requested; it's earned. It starts with how you think about the story before writing.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInListen to more episodes of the On Top of PR podcast.Find out more about Axia Public Relations.Axia Public Relations resources1:1 consultations and training with Axia10 2026 press release tips marketers aren't going to likeAdditional Resources:What's the difference between press releases and public relations?What's the difference between newswire and press release distribution wire agencies?How press releases are powering generative engine optimization and answer engine optimization3 elements of an effective news releaseSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

This week's Espresso covers news from Bliss, Rexi, Ontop, Nuvocargo, and more!Outline of this episode:[00:30] – Prestamype raises $27M in equity and debt[00:41] – Bliss raises $11M Series A[00:50] – BackChannel raises $4.8M seed round[01:00] – Rexi raises $1.2M pre-seed funding[01:12] – Ontop partners with BVNK[01:21] – Alive Ventures closes $55M fund[01:31] – Nuvocargo launches AI-native freight execution platformResources & people mentioned:Startups: Prestamype, Bliss,  BackChannel, Rexi, Ontop, BVNK, NuvocargoVCs: Alive Ventures, Kfund, Grupo Bradesco, Sunna Ventures.

Send us Fan MailIn this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications.Tune in to learn more!Meet Our Guest:Our episode guest is Frank X. Shaw, chief communications officer at Microsoft. Frank leads global communications strategy, product PR, media and analyst relations, executive and employee communications, and global agency partnerships. He shares insights on how communicators can leverage AI to focus on high-value work and improve efficiency.Five things you'll learn from this episode:1. How to identify high-value PR work and apply AI to repetitive tasks2. Practical AI applications for media monitoring, analyst engagement, and internal communications3. How autonomous AI agents can enhance predictive insights for communications teams4. The mindset needed to embrace AI tools without fear of job loss5. How efficiency gained through AI can drive growth rather than just cost-cuttingQuotables“It's not like you can outsource your judgment, but you can augment it.” — Frank Shaw“I don't look at all this technology as something that is going to cut costs. It's going to allow us to do the things that are in front of us that we want to do that we can't get to right now because we don't have the resources and the time.” — Frank Shaw“The mindset has to be one of experimentation, curiosity, trying new things, being willing to fail, at some, grabbing every tool that comes out there and thinking about how we can apply it to the work that we do. “ — Frank Shaw“I think everybody should be experimenting with stuff at home and at work because it's moving really fast, and the way you stay on top of it is just to play.” — Frank Shaw“People say the corporate communication profession has changed over the years. And my argument is it really hasn't changed. We just have better tools. But those same tools require us to be even better practitioners, more strategically minded.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Frank X. Shaw on LinkedInMicrosoft websiteLinkedIn Learning: Communicator's Guide to AI Tools and Mindsets for Modern PR and Media courseAdditional Resources:Axia's AI Relations serviceMicrosoft Copilot StudioMicrosoft BingGet to Know Microsoft EdgeSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send a text In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era.Tune in to learn more! Meet Our Guest:Our episode guest is Brandon Watts, director of PR and communications at Storyblok. With 20-plus years in shaping narratives for startups and enterprise tech, Brandon brings insights from both the media and PR sides. He's also contributed to Fast Company, Entrepreneur, and Adweek.Five things you'll learn from this episode:1. How to adopt a media-first approach in PR during the AI era2. Why quality matters more than quantity when pitching stories3. How to put the audience before your PR agenda4. The power of exclusives and timings5. Tips for pitching original, AI-proof storiesQuotables“The biggest challenge here is when we think of what we're trying to tell, the story we're trying to tell, it's usually always framed through our lens. What do we have to say? What benefit do we get from it? That's a lot of we, me — a lot of self-service focus. So we have to reframe this. If it's media first, it means that it's really media first.” — Brandon Watts“Communication with your pitch is so critical because that's really what helps you to sell it, to make it more broad in terms of who's going to want to listen to that and why.” — Brandon Watts“You have to create the stories that AI can't. And all of that is due to your personal experience, what your company's experiencing, what your team is experiencing, and your customers' lived experiences that cannot be hallucinated, that cannot be made up. That's authenticity.” — Brandon Watts“We use AI just in the right way to help you get more power out of your content creation. So you just have to take that extra bit of time to understand that you can't just prompt and run. You've got to give it context and tweak.” — Brandon Watts“Garbage in, garbage out. If you put bad input into a generative AI app, you're going to get bad output from it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Brandon Watts on LinkedInStoryblok websiteHow to stay ahead of AI in communication and marketingListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:Axia's AI ServiceAI in PR: Transforming communSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send a textIn this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest:Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human.Five things you'll learn from this episode: 1. Why HARO was revived and what's changed since its launch2. How journalist profiles and “Open to Write” signals improve pitch success3. Tips for better pitches with fewer blasts to stand out to reporters4. How HARO is expanding to support journalists beyond sourcing experts5. How PR pros can measure expert authority instead of vanity placements in the AI era More About Brett FarmiloeBrett Farmiloe is the CEO of Help a Reporter Out (HARO), a platform connecting journalists with sources to create expert-powered content. An entrepreneur and author, Brett has scaled startups, collaborated with global brands, and helped thousands of professionals share their expertise. His mission is to make knowledge more accessible and human online.Quotables“Our goal at the end of the day is to connect journalists with great sources for stories.” — Brett Farmiloe“When sources come to us and they're like, ‘What do I do here? How do I be helpful?' It's really in the HARO acronym: It's be Helpful, be Authentic, be Relevant, and be On time.” — Brett Farmiloe“Be authentic; don't just use 100% AI, and add your own human expertise to things.” — Brett Farmiloe“What comes around, goes around, and I really think that just being helpful and friendly and nice to people goes a long way.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@BrettFarmiloe on XBrett Farmiloe on LinkedInHelp a Reporter Out websiteFeatured websiteListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:6 tips for using HARO to pitch your storyHARO Shifts to Connectively: What does this mean for PR professionals?Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

On Top of the World Radio — Homer, Alaskawww.ILoveHomerAlaska.comLive in ActualityHenry Ward Beecher said most people do their work three times: anticipation, actuality, and rumination. He said he only worked in actuality.Worry lives in the before and after. Rarely in the doing. When you are fully engaged in the present, there is no space for anxiety or regret.By Choice or By ChanceNapoleon Hill taught that you are the sum total of your habits. By chance, habits lead to drifting. By choice, they lead to purpose and achievement. Your life reflects what you do repeatedly.Stephen Covey said your future is built in Quadrant II — planning, building, and growth.Alaskan Mind Bender — Captain's CoffeeDaily coffee drinkers are less likely to develop which disease?A. Heart diseaseB. Type 2 diabetesC. ArthritisText 907-299-7653 to win from Captain's Coffee.Your Chief AimYour goal should stretch you, but remain believable. Every success is built slowly. Interest creates hope, hope creates energy, and energy creates action.Chris shares how his early interest in pottery became the foundation of his business life.Growth, Instinct, and PersistenceA growth mindset believes you can improve. Claude Bristol taught that insight comes in stillness. Honor your instincts.Sam Walton said it simply: We got after it and stayed after it.Don't compete on price. Create value. Operate on the creative plane.Closing Thought“The rung of a ladder was never meant to rest upon, but to enable a man to put his other foot higher.” — Thomas HuxleyChoose your habits. Live in the present. And get after it.Listen weekdays to On Top of the World Radio with Chris Story

Send a textIn this episode, Martin Waxman joins host Jason Mudd to discuss AI's impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.Meet Our Guest:Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute. He writes an AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research.Five things you'll learn from this episode:1. Why using AI only to offload tasks can lower quality and why thinking first matters2. What Martin predicted correctly about AI and what surprised him about its rapid adoption3. How to move beyond basic content generation to strategy and analytics4. Why subject-matter expertise is critical when using AI for insights and data5. How leaders can manage hype, train teams, and stay ethical as AI evolvesQuotables“Use their brains first so they can start to push themselves and then get AI tools to push them even farther.” — Martin Waxman“We have to prompt AI, but we also have to get AI to prompt us to think about things from a different perspective.” — Martin Waxman“You don't have to go at the pace of AI development, which is really fast, but you need to go at a much faster pace than we as communicators have been used to using.” — Martin Waxman“There's a new term called FOMO, fear of becoming obsolete, which is really real. Because we don't know what we need to learn to do our job successfully. So managing The hype is job number one, figuring out what's new, when it's going to start affecting us, and what can we do to prepare along the way.” — Martin Waxman“AI will take your job if you're the master and commander of it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Martin WaxmanMartin Waxman writes a popular AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research. He's a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute.Guest's contact info and resources:@martinwaxman on X@martinwaxman on InstagramMartin Waxman on FacebookMartin Waxman on LinkedInFuture of Marketing InstituteThe Neuron newsletterAxios AI newsletterLinkedIn Learning course: Using Generative Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send a textIn this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.Tune in to learn more!Five things you'll learn from this episode:1. The clear differences between exclusives, advances, and embargoes2. The most common PR mistakes that quietly damage credibility3. Why advances don't restrict publication unless you explicitly say so4. How to structure ethical exclusives without limiting coverage5. Practical scripts you can use for exclusives, advances, and embargoesQuotables“If you promise a national consumer outlet an exclusive and then you pitch another national consumer outlet the same story, you broke your promise.” — @jasonmudd9“Reporters don't forget. They may confront you; they may not. They may complain; they may not. But they will remember, so always be honest and ethical in all of your communication.” — @jasonmudd9“Embargoes work best when your organization has a plan for what happens if the embargo breaks. If you want to use embargoes correctly, you must be precise.” — @jasonmudd9“This is a critical lesson: Don't rely on terminology alone. Don't assume the other party defines the offer the same way you do.” — @jasonmudd9“Media relations is not about getting coverage. Media relations is about earning trust, earning credibility, and building relationships that last.” — @jasonmudd9“If your goal is first-class media relations, the standard is simple. Say what you mean, mean what you say, deliver what you promise.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations website Axia Public Relations resources1:1 consultations and training with AxiaIf you like this episode, you're going to love this:What journalists want from your media pitch with Jason Mudd, Axia Public RelationsCommon mistakes publicly traded companies make when working with the news mediaGetting More Media Coverage by Making Journalists' Lives EasierSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Welcome to The Daily Wrap Up, an in-depth investigatory show dedicated to bringing you the most relevant independent news, as we see it, from the last 24 hours (2/3/26). As always, take the information discussed in the video below and research it for yourself, and come to your own conclusions. Anyone telling you what the truth is, or claiming they have the answer, is likely leading you astray, for one reason or another. Stay Vigilant. !function(r,u,m,b,l,e){r._Rumble=b,r[b]||(r[b]=function(){(r[b]._=r[b]._||[]).push(arguments);if(r[b]._.length==1){l=u.createElement(m),e=u.getElementsByTagName(m)[0],l.async=1,l.src="https://rumble.com/embedJS/u2q643"+(arguments[1].video?'.'+arguments[1].video:'')+"/?url="+encodeURIComponent(location.href)+"&args="+encodeURIComponent(JSON.stringify([].slice.apply(arguments))),e.parentNode.insertBefore(l,e)}})}(window, document, "script", "Rumble");   Rumble("play", {"video":"v732itk","div":"rumble_v732itk"}); Video Source Links (In Chronological Order): Welcome to the Great Reset: Techno Tyranny Where You Will Own Nothing | W./ Vanessa Beeley & Ryan Christian (The Last American Vagabond) Epstein Files Expose Cover-Up & Reveal Palantir/Network State Connection (15) The Last American Vagabond on X: "Elon Musk merged SpaceX with his A.I. start-up, xAI (after merging xAI and Twitter) creating the world's most valuable private company https://t.co/iAMrmIa7Si" / X The Quiet Transition From DARPA's XAI To Elon's xAI & Haaretz Exposes Sadistic Nature Of The IDF (15) Ryan Grim on X: "Appears to be this dinner with Barak and Larry Summers. Subscribe at https://t.co/lAYOLVwlC4 for more https://t.co/jW2NjqiQDZ" / X Welcome to the Palantir World Order EFTA02381427.pdf Trump & The Zionist/Globalist Technocrats Are Building Your New Society Whether You Like It Or Not The Co-Opting of Bitcoin: BTC Nashville, Peter Thiel, Donald Trump, and Rumble (16) Jacob King on X: "The Epstein files reveal that Israel hijacked control of the Bitcoin network over a decade ago. Israel was paying the salaries of 60% of Bitcoin's core developers and offered highly elusive gifts behind the scenes. This is very suspicious. Epstein and Israel were also major https://t.co/qJp2TnwLtL" / X EFTA00680068.pdf (16) Bruce Fenton on X: "Did Epstein influence Bitcoin core development? Short answer: No. This is not how Bitcoin works. Here's what happened: Epstein donated to MIT Media Lab…who in turn supported MIT Digital Currency Initiative…which in turn funded Bitcoin developers. These devs used to be https://t.co/lDjveKsIBc" / X Mark Goodwin Interview - Was Bitcoin A Government Operation & Can It Still Be Used To Fight Back? Mitch Burcham Interview - How The Government Commandeered Bitcoin & Its Decentralized Future New Tab (16) Hamid Bendaas

Send us a textIn this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.Tune in to learn more!Meet our guest:Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA's strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence.Five things you'll learn from this episode:1. The biggest ethical risks with generative AI in PR2. The “Promise and Pitfalls” principles every PR team should adopt 3. How smart PR teams are using AI without crossing ethical lines4. PRSA's role in helping professionals navigate the fast-changing AI landscape5. Tips for rising PR pros who want to lead the profession forwardQuotables“As a leader, you really need to be able to set clear expectations with your team around what the role of AI is and what it is for your organization.” — Matthew Marcial“Being comfortable with that, sharing, and training across your teams is really going to help leverage that (AI) insight and expertise.” — Matthew Marcial“I think that as a communicator, putting out anything that compromises your reputation is going to be a risk.” — Matthew Marcial“We are taking a bolder voice on issues that impact our members, the industry, and the profession.” — Matthew Marcial“The best way to learn is through trial and error.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Matthew MarcialMatthew Marcial, CAE, CMP, is the CEO of the Public Relations Society of America, the nation's leading organization for public relations and communications professionals. Appointed in March 2025, he leads PRSA's strategic priorities, focusing on advancing the profession, supporting member growth, and navigating emerging challenges, such as the ethical use of artificial intelligence. With more than 20 years of association leadership experience, Matthew is a frequent speaker on ethical leadership and professional development and has recently led sessions across PRSA's regional districts on the organization's AI Ethics Guide for PR professionals.Guest's contact info and resources:Matthew Marcial on LinkedInPRSA websitePRSA's Promise and Pitfalls: Ethical AI GuidePRSA's DEI ToolkitPRSA's Membership | Promo Code for Listeners: PRPROD25Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Things are getting crazy in the U.S., so let's use this dramatic news story to take your English to the next level. Watch the clip and learn exactly how native speakers use phrases like 'on top of that' and 'cut it out' in tense situations.

SUPPORT THE SHOW ON PATREON: https://www.patreon.com/lionsledbydonkeys In this week's episode, we begin part one of a 2-part series describing the life and times of George Gordon Byron, 6th Baron Byron, the famous Romantic poet of the early 19th century who went to Greece in hopes of fighting for independence against the Ottomans, and immediately died. But, who was this man? And is describing something as "Byronic" a good thing? Spoiler: uh-oh. BIBLIOGRAPHY Bostridge, Mark. “On the Trail of the Real Lord Byron.” The Independent, November 4, 2002. https://www.the-independent.com/arts-entertainment/books/features/on-the-trail-of-the-real-lord-byron-126324.html. Brand, Emily. The Fall of the House of Byron: Scandal and Seduction in Georgian England. Paperback edition. John Murray, 2021. Brewer, David. The Greek War of Independence: The Struggle for Freedom from Ottoman Oppression and the Birth of the Modern Greek Nation. Woodstock, N.Y. : Overlook Press, 2001. http://archive.org/details/greekwarofindepe0000brew. Burton, Danielle. “Lord Byron and His Pet Bear.” Derbyshire Record Office, October 22, 2024. https://recordoffice.wordpress.com/2024/10/22/lord-byron-and-his-pet-bear/. Byron, George Gordon, Ernest Hartley Coleridge, and Rowland Edmund Prothero Ernle. The Words of Lord Byron. London : J. Murray; New York, C. Scribner's sons, 1898. http://archive.org/details/worksoflordbyron11byro. Byron, William Byron. The trial of William Lord Byron, Baron Byron of Rochdale, for the murder of William Chaworth, Esq; before the Right Honourable the House of Peers, ... On Tuesday the 16th, and Wednesday the 17th of April, 1765: on the last of which days the said William Lord Byron was acquitted of murder, but found guilty of manslaughter. ... 1765. 1765. http://archive.org/details/bim_eighteenth-century_the-trial-of-william-lor_byron-william-byron-ba_1765. “Edward Blaquiere, British Officer, Founding Member of the Philhellenic Committee of London.” Εταιρεία Για Τον Ελληνισμό Και Τον Φιλελληνισμό, October 27, 2020. https://www.eefshp.org/en/edward-blaquiere-british-officer-founding-member-of-the-philhellenic-committee-of-london/. Jones, Thomas. “On Top of Everything.” Review of Byron: Child of Passion, Fool of Fame, by Benita Eisler. London Review of Books, September 16, 1999. https://www.lrb.co.uk/the-paper/v21/n18/thomas-jones/on-top-of-everything. Kunst Museum Winterthur. “Bildtext: Der Wanderer über dem Nebelmeer.” Accessed December 9, 2025. https://www.kmw.ch/ausstellungen/friedrich/digital/wanderer/. Marchand, Leslie A. Byron: A Portrait. The University of Chicago Press, 1979. MacCarthy, Fiona. Byron: Life and Legend. London: John Murray, 2014. Patanè, Vincenzo, James Schwarten, and John Francis Phillimore. The Sour Fruit: Lord Byron, Love & Sex. John Cabot university press Copublished by the Rowman & Littlefield, 2019. Rizzoli, G. B. “Byron's Unacknowledged Armenian Grammar and a New Poem.” Keats-Shelley Journal 64 (2015): 43–71.