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I'm joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels. 1) Startup Idea 1: Paid Ads Agency• Huge market for one-person ad consulting businesses• Target specific verticals (e.g., hair salons, female info product owners)• Take a cut of revenue instead of charging upfront2) Facebook ads still crush it (for 40+ demo):• Still effective for 40+ demographics• AJ&Smart spends $80k/month on FB ads• 318% ROI in June ($252k revenue from $80k spend)"Meta ads are only dead for people under 35" - Jonathan3) Funnel basics:• Opt-in page → Free training video → Call booking• Use ClickFunnels for quick tests• Use Framer for validated funnelsPro tip: Automate everything possible in your funnel4) The book funnel strategy:• Offer free digital + physical book• Lose money upfront to get email addresses• Monetize later with other offersExample: http://workshopperplaybook.com/5) Copywriting hacks:• Focus on increasing status (even for B2B)• Use pain vs. pleasure framework• Adjust tone based on economic conditionsKey insight: Status increase drives purchases, even in corporate training6) Jonathan's funnel philosophy:• Don't obsess over tracking every conversion source• Focus on overall company growth• Prioritize Facebook ad spend ROI"You have your monthly P&L. You just make sure your company is growing" - JonathanTo improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/
Independent Out of Home companies have remained active through covid says today's podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There's been an increase in replacement activity One of the trends – we're just getting into the first wave of replacing some of the original digital displays that were installed in 2007-2009. As we go for that replacement process the products we manufacture today in South Dakota perform way better and last longer… On buying a new display versus retrofitting an old display. At least 80% of the cost of a digital billboard is in the module, so once you do that and you start factoring in the labor to do these re-facings, it's almost easier and cheaper to just buy a new display. Independents have been active during covid We are seeing a good amount of activity with the independent out of home companies. A lot of this is regionally based. Some areas of North America are impacted a little bit more…but in general we are seeing a lot of positive happenings with the independent out of home companies… Where digital billboards make sense Digital billboards make sense anywhere you have the right amount of heads that can see your display…It can be traffic count or a notable intersection or a corridor within the city that is well known or just near an area where people gather…Some of the other criteria that I'd base it on are the criteria that Ike Wingate mentioned in a previous Billboard Insider podcast: no visual obstructions, knowing the local regulations and a location and a sign where you can maximize your ROI…You don't need to build the largest sign out there if it looks good and it is easily seen.. Daktronics Urban Billboard, New York City On urban billboards We've developed a product we refer to internally as an urban billboard. These would be for any applications that are close viewing…slower moving traffic, that would require a higher resolution product. Some examples would be a wallscape downtown or a monument type location…We use an 8 or 10 millimeter product for this. It's a surface mount technology rather than the three individual red, green, blue thruhole product. And it has all the attributes that a normal billboard would. It has a webcam, smartlink, front and rear accessibility…and it comes in 1 or 2 sections so you're not having to cobble something together on site. On the useful life of a digital billboard If you look at any digital product specs there're going to rate them at 100,000 hours. And if you do the math that's 11 years. That means that they'll be at their half-brightness at that timeframe…It depends on where you're at in the United States…It they're facing the sun and more sunny conditions the degradation process is probably going to be a little quicker…And it's going to depend on the market. If there's new signs getting installed nearby…it's probably going to be a little bit more sensitive as well. We have a couple signs out there, I think I just saw one yesterday – one of the independent operators that said he's going into his 14th year. Please enable JavaScript in your browser to complete this form.Never miss a Billboard Insider article. Join 3,240 subscribers who receive our daily stories for free by sending us your name and email using the form below. *FirstLastEmail *Submit Paid Advertisement ch
Independent Out of Home companies have remained active through covid says today's podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There's been an increase in replacement activity One of the trends – we're just getting into the first wave of replacing some of the original digital displays that were installed in 2007-2009. As we go for that replacement process the products we manufacture today in South Dakota perform way better and last longer… On buying a new display versus retrofitting an old display. At least 80% of the cost of a digital billboard is in the module, so once you do that and you start factoring in the labor to do these re-facings, it's almost easier and cheaper to just buy a new display. Independents have been active during covid We are seeing a good amount of activity with the independent out of home companies. A lot of this is regionally based. Some areas of North America are impacted a little bit more…but in general we are seeing a lot of positive happenings with the independent out of home companies… Where digital billboards make sense Digital billboards make sense anywhere you have the right amount of heads that can see your display…It can be traffic count or a notable intersection or a corridor within the city that is well known or just near an area where people gather…Some of the other criteria that I'd base it on are the criteria that Ike Wingate mentioned in a previous Billboard Insider podcast: no visual obstructions, knowing the local regulations and a location and a sign where you can maximize your ROI…You don't need to build the largest sign out there if it looks good and it is easily seen.. Daktronics Urban Billboard, New York City On urban billboards We've developed a product we refer to internally as an urban billboard. These would be for any applications that are close viewing…slower moving traffic, that would require a higher resolution product. Some examples would be a wallscape downtown or a monument type location…We use an 8 or 10 millimeter product for this. It's a surface mount technology rather than the three individual red, green, blue thruhole product. And it has all the attributes that a normal billboard would. It has a webcam, smartlink, front and rear accessibility…and it comes in 1 or 2 sections so you're not having to cobble something together on site. On the useful life of a digital billboard If you look at any digital product specs there're going to rate them at 100,000 hours. And if you do the math that's 11 years. That means that they'll be at their half-brightness at that timeframe…It depends on where you're at in the United States…It they're facing the sun and more sunny conditions the degradation process is probably going to be a little quicker…And it's going to depend on the market. If there's new signs getting installed nearby…it's probably going to be a little bit more sensitive as well. We have a couple signs out there, I think I just saw one yesterday – one of the independent operators that said he's going into his 14th year. Please enable JavaScript in your browser to complete this form.Never miss a Billboard Insider article. Join 3,116 subscribers who receive our daily stories for free by sending us your name and email using the form below. *FirstLastEmail *Submit Paid Advertisement ch
Did Episode 20 (Financial Goal Setting and ROI w/ Danielle Hayden) leave you wondering exactly which metrics you should be tracking to determine if podcast guesting is giving you a solid ROI? You’re in luck, as today I’m diving deep into all things numbers. Together we’ll explore how the impact of podcast guesting can be used to inform your positioning, messaging, and overall business strategy. Listen as I give you some real-life examples of what you should be tracking, how to do it and what the benefits can be to your business’ bottom line. Topics covered include: The need to identify the metrics that mean something to you and your business Examples of the measurable impact Angie has seen from podcast guesting The benefits of using trackable URLs, like Pretty Links, to monitor opt-in clicks Why I just started creating different landing pages, with tags, in ConvertKit The importance of tracking dolla, dolla bills, y’all Screenshot your metric measuring system and tag @angie_trueblood on Instagram with #gopitchyourself Book a discovery call to see how Angie can support YOUR visibility needs Resources mentioned in this episode: Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens Book a discovery call to see if Angie can support YOUR visibility needs Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Get more info at Angie's website including details of the Go Pitch Yourself program Go Pitch Yourself Episode 17: Using HARO to Pitch Media and Podcasts w/ Erin Ollila Go Pitch Yourself Episode 20: Financial Goal Setting and ROI w/ Danielle Hayden Go Pitch Yourself Episode 08: Pitch Review: How Not to Go Pitch Yourself Angie’s appearance on Carol Cox’s Speaking Your Brand podcast - Episode 150: Podcast Pitching and Guesting with Angie Trueblood Nikki Rausch’s Sales Maven podcast Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! Can’t wait to connect again! Feel like you need a little support in getting started pitching yourself? >>> Get a free downloadable version of my roadmap for podcast pitching success Subscribe & Review in Apple Podcasts Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.
What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals. John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale your campaigns and business. IN THIS EPISODE YOU’LL LEARN: The “eating the data vegetables” concept that will allow you to grow and scale your business and reach a new audience. Use the “Perfect Selling System Questionnaire” to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap. Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth). Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!
This this vlog, Danny talks about the similarities between PPC marketing and direct mail marketing tactics, and why sticking with PPC is so important for constant deal flow. Don’t forget, all of the vlog episodes (and more) are available on the FlippingJunkie YouTube channel at http://youtube.com/FlippingJunkie Doing direct mail marketing is great for growing your reach to motivated sellers, but can often be discouraging (as we found out) when getting a 0.1% response is a good response… Investing only about $500 to direct mail just wasn’t working for a few reasons: there wasn’t a targeted enough audience, and there wasn’t enough funding behind it. The same rule applies to PPC marketing. If you’re only allotting $500 a month for pay per click, how can you expect to get the best ROI? You can’t. True, PPC is much more targeted, so your ads are getting in front of your exact audience, but as Danny points out this is a pay-to-play strategy. And it WORKS. The other thing to consider when budgeting for PPC is how much a single deal is costing you. The more you pay, the better the return. You can’t just rely on getting lucky for every deal. So, let’s say you spent $3000 on getting one deal. That one deal will last you, what, about 3 months? That’s great! But you need to be generating other deals in the meantime. That’s why PPC isn’t a one-and-done thing, it’s on-going. You can learn all about it in this vlog episode, and on the podcast. Stay tuned and be sure to subscribe to the FlippingJunkie Youtube channel: http://youtube.com/flippingjunkie
We’ve got a razor-sharp guest on the show this week. Listen up if you want to know how to give the knockout pitch you need to raise investment for your business. John Livesay is an eminent funding strategist who is so revered he even has a nickname, “The Pitch Whisperer”! He has authored a book called “The Successful Pitch” and he also hosts the Successful Pitch Podcast, so he is well worth listening to. Below are some of the highlights of the conversation with Ben: ** A pitch whisperer answers the three unspoken questions everyone has, no matter what you’re pitching. 1. Do I trust you? 2. Do I like you? 3. Will this work for me/will I get a ROI? ** You only have 90 seconds to captivate your audience. ** Focus your story by mapping out in your head who you’re helping, what problem you’re solving, how big the market is and why you’re the right person to execute this. ** Forget selling for a moment. Tell stories instead. ** Telling stories helps you show off your best skills but without it being too blatant. ** When you raise money from angel investors, make sure it lasts 12-18 months. In this episode of Business Brain Food you will learn: ** How to distinguish between and investor and a customer ** The power of now ** The structure of a good story ** The characteristics of an investable person ** Where startups should go to find funding ** Equity crowdfunding ** The workings of the seed round Resources mentioned in this episode: ** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. The first event is March 1st : http://www.businessfasttrack.com.au ** John’s website: http://www.johnlivesay.com ** Buy John’s book here ** Ben’s Daily Business Tips: http://www.dbtpodcast.com ** Facebook: facebook.com/businessbrainfood ** Facebook group: https://www.facebook.com/groups/businessbrainfood ** Twitter: https://twitter.com/bfewtrell ** iTunes: http://actioncoachanz.com/itunes ** Stitcher: http://actioncoachanz.com/stitcher “People remember your stories, not your numbers.” If you take that advice from John, you won’t got far wrong! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000
Kamila Gordon knows digital media. ALL forms of digital media. Hear all about it on the Nice Gus today. Reach Us Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Kamila- @kamilagornia On Facebook: The Nice Guys Community page Proud to be affiliated with the C-Suite Radio Network Show Notes by Production Assistant - Anna Nygren 2/20/2017: Learning How to Know Your Shit with Kamila Gornia Intro If you're listening on Overcast, click the “recommend” button. Please and thank you! “Launch Like a Boss” is a workshop that Kamila is having, virtual tickets are available https://kamilagornia.clickfunnels.com/sales-page10657499 12-Year-Old Venture You can do anything you want online… almost anything, get your mind outta the gutter It's a good idea to have an account on all forms of social media But choose one or 2 outlets that you focus on FB live doesn't have to be a polished well-produced video People connect much more strongly to the raw, unedited version Making a quick buck is gonna be hard to see in your ROI You're gonna have to be willing to wait and invest some money, patience young Grasshopper Are you looking at an entrepreneur or strategist that is consistent with their focus? Or one that moves like the wind? Do they, themselves have success in business? Closing Lines The proof is in the pudding, sugar Instill a relationship building aspect in your business, in your own way Reach Kamila at kamila@interviewsthatconvert.com Check out her website at www.kamilagornia.com Or her many social media outlets here: www.facebook.com/kgornia www.instagram.com/kamilagornia www.youtube.com/user/kamgornia Amazon.com: Click before buying anything. Help support the podcast. Doug's Stuff: Amazon #1 Best selling book Nice Guys Finish First. Business Building Bootcamp (10 Module Course) Partner Links: Julie Reisler's book- Get a PhD in You Sign up for Sanebox free and get a $10.00 credit on us: The best way to get a handle on your E-Mail. Interview Valet: Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Survey: Take our short survey so The Nice Guys know what you like. Nice Guys Links Subscribe to the Podcast Niceguysonbusiness.com You can text Doug anytime at 410-340-6861, of if you just want to leave us a message or record an intro to the show, call 4242 DJ DOUG (1-424-253-3684) Promise Statement: To provide a learning experience that is entertaining and adds value to your life. Don't underestimate the Power of Nice.
Nothing strikes fear in the heart of an entrepreneur like the simple question, “What’s the ROI?” You have to answer or you won’t get funded. Answering using traditional approaches forces you to fabricate revenue assumptions that have no basis in reality — and you’ll be held accountable. It’s a no-win scenario that kills innovation. Lean Startup mentor and speaker David Binetti will focus on this specific issue at the Lean Startup Conference in November. In this webcast we preview his talk with a one-on-one discussion and learn how to get Product and Finance teams speaking the same language while achieving their individual objectives.
Get the show notes and bonuses for all episodes here ( https://www.thesaleswhisperer.com/blog/topic/podcast ). Join The Cool Kids Club ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * What is your "past value delivered?" * Your Champion needs to be able to answer to the bean counters how you are delivering an ROI * You have to remind your customers how good you are * Determine what success looks like with your prospect before they buy so you both know what the expectations are * Harvard Professor Theodore Levitt ( https://en.wikipedia.org/wiki/Theodore_Levitt ) , "People don't buy a quarter-inch drill. They buy a quarter-inch hole." * Salespeople push to a closed deal * The buyer is terrified once they close * Our customers are not professional buyers * They buy outcomes * Change is the catalyst for new opportunities * Stick around and deliver value after the sale * You must know why they bought * There is so much turnover with both your sales team and at your companies * Somebody has to stick around and own customer success * The good and bad comes from the sales side * There are more influencers on the buyer's side (9.3 on average) * The buyer wants to know "Who understands me and what I'm trying to accomplish?" * The fundamentals have not changed but they are not being followed * Buyers have too much information. It's noisy. * Buyers have been abused by past, shady, pushy salespeople * How did you get that meeting? Why are you in front of the prospect? * Don't show up and throw up! * Have an agenda for the sales meeting ( https://info.thesaleswhisperer.com/the-sales-agenda ). * "Lead them to your solution not with your solution." * Play hard to get. There's value in scarcity. * Does technology make you more effective? * You send novels about you and confusing spec sheets * You must help your champions sell internally * Focus on 7 simple slides covering the customer journey * Uncertainty is at a high * How do you align the buyers? * How do you find out what you don't know? * You need to be able to ask the right questions * You don't have to know it all * Narrow down the choices and ask which one is best * Once they choose ask "How can this be improved?" * This helps the buyer own the deal they can sell internally Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy