Podcasts about pitch whisperer

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Best podcasts about pitch whisperer

Latest podcast episodes about pitch whisperer

Partnering Leadership
370 February Refresh: John Livesay on Selling Your Ideas Through the Power of Storytelling

Partnering Leadership

Play Episode Listen Later Feb 6, 2025 31:40


John Livesay, The Pitch Whisperer and author of best-selling books, including Better Selling Through Storytelling and The Sale is In the Tale, joins Mahan Tavakoli on the Partnering Leadership podcast to share his insights on storytelling for leaders. In the conversation, John Livesay shares practical techniques to craft compelling stories that motivate teams, win business, and drive change.  Additionally, John provides memorable examples and easy-to-apply storytelling frameworks, including the 3Cs model and four-part story structure. Storytelling Takeaways from This Episode:- Telling your origin story and values-in-action stories to establish trust - Structuring pitches around client-focused stories, not just facts- Using analogies and vulnerability to smoothly guide teams through change- Capturing relatable stories from your team to build connection and brand loyalty- Applying the "5-5-5" model to reframe challenges and build resilience rapidly- Practicing consistently to hone your skills as a persuasive communicator  Connect with John Livesay John Livesay WebsiteJohn Livesay on LinkedInThe Sale is In the Tale on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Best Morning Routine, Ever!
Transforming Pitches into Stories That Sell w/ John Livesay

Best Morning Routine, Ever!

Play Episode Listen Later Nov 25, 2024 20:12


John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured in Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned. CONNECT WITH HIM https://johnlivesay.com/ Subscribe to this channel now!  https://www.youtube.com/user/lunidelouis/?sub_confirmation=1    ---------------------------------------------------- Join our exclusive Facebook group @ https://www.facebook.com/groups/339709559955223  --------------------------------------------------- Looking for accountability to do your morning routine -- join us tomorrow morning, it's FREE:   https://bestmorningroutineever.com/  ----------------------------------------­­­­­­­-------------

Sport & Life with Sam Kekovich and Leon Wiegard
The Pitch Whisperer - Les Burdett

Sport & Life with Sam Kekovich and Leon Wiegard

Play Episode Listen Later May 9, 2024 36:06


We chat with former Adelaide Oval manager Les Burdett. Les is regarded as the most iconic creator of wickets in the history of cricket. We chat with Les about his career and some famous cricketers who have graced his wickets.

The Marketing Book Podcast
473 The Sale Is In The Tale by John Livesay

The Marketing Book Podcast

Play Episode Listen Later Feb 2, 2024 60:18


The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients. The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. By applying the methodology from The Sale Is in the Tale you will: Double your closing ratio Learn how to get people to go from saying "I'm interested" to "I'm in" Go from pushy to persuasive Tug at heartstrings to get people to open their purse strings Stop drowning in the sea of sameness ABOUT THE AUTHOR: John Livesay, aka The Pitch Whisperer, is a keynote speaker on storytelling as a sales tool, marketing, negotiation, and persuasion.  As a keynote speaker, John shares lessons from his award-winning career at Conde Nast to teach sales teams how to become irresistible so they are magnetic to their ideal clients.  His TEDx talk has over 1,000,000 views.  His other books are:  Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar with a Foreword by Tim Sanders (2019) The Successful Pitch: Conversations About Going from Invisible to Investable with a Foreword by Judy Robinett (2016) The 7 Most Powerful Selling Secrets: Soar Your Way to Success With Integrity, Passion and Joy (2004) John is a guest lecturer on leveraging the power of storytelling in sales at several universities including the University of Texas at Austin, Pepperdine Graduate Business School, and the University of Chicago Booth School of Business. And, interesting fact – he was once a lifeguard!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/sale-tale-john-livesay

Speaking Of Speaking
Mastering the Art of Captivating Storytelling with John Livesay, The Pitch Whisperer

Speaking Of Speaking

Play Episode Listen Later Nov 22, 2023 29:49 Transcription Available


Who hasn't been captivated by a story that grabs you from the first sentence and doesn't let go until the end? Let's journey together to the heart of storytelling with our esteemed guest, John Livesay, the renowned Pitch Whisperer. This episode is ripe with insights on how to transform dry facts into captivating narratives that your audience can't resist. We discover not just the power, but the art of storytelling, with John showing us how to craft our tales from a customer-centric perspective. As we peel back the layers, we also learn about his innovative concept of a story jukebox, ensuring your narratives resonate with every listener.But we're not stopping there. The second part of our episode is all about nailing the structure of your story - think of it as the skeleton that holds your narrative together. With John's expertise, we break down the steps of setting the scene, introducing the problem, offering a solution, and finally, tying it neatly with a resolution. You'll also get to grips with his '3 C's' checklist to fine tune your storytelling prowess. John doesn't leave any stone unturned, sharing his unique five-step conversation structure for those in tech and healthcare sales. This isn't just about telling stories; it's about crafting narratives that convince, captivate, and convert your audience. Let's get started.Text to get the first chapter of John's book, The Tale Is In the Sale:pitch66866Connect with John:Website:https://johnlivesay.com/Listen to John's podcast:https://johnlivesay.com/john-livesay-podcast/Pick up one of John's books:https://johnlivesay.com/better-selling-through-storytelling-bestseller/Follow John on social mediaLinkedInhttps://www.linkedin.com/in/jlivesay/Instagram https://www.instagram.com/thepitchwhisperer/Facebook https://www.facebook.com/profile.php?id=100063583120249Got a comment, idea for a topic, or would you like to be a featured guest on Speaking of Speaking? Reach out to Carl: askcarl@carlspeaks.ca And check out the website for more tips: https://carlspeaks.ca/Book Carl for your next summit, podcast, or live event:https://carlspeaks.ca/contact-carl/If you're a coach, consultant, subject matter expert or speaker and are looking to start your own podcast, Carl and his team can help you strategize a show that fits your brand and your budget. Head on over to Podcast Solutions Made Simple to get started:https://podcastsolutionsmadesimple.comand, don't forget to check out the brand new podcast! It's a podcast all about podcasting. So if getting into the podcast space keeps alluding you , this is the show for you! If you're a seasoned podcaster, this is the show for you! Check it out here:https://podcastsolutionsmadesimple.buzzsprout.com/Give it a listen, give us a rating, leave us a comment, and subscribe to the show wherever you get your podcast!

The Business Growth Pod with Allan Draper
S2Ep144: How To Sell Thru Storytelling

The Business Growth Pod with Allan Draper

Play Episode Listen Later Sep 27, 2023 29:21


On today's episode, Allan speaks with sales expert John Livesay, aka "the Pitch Whisperer". Topics include:How John came to be known as “The Pitch Whisperer” (4:06)Why good stories are so compelling (6:18)Explaining a potential client's problem through story (8:33)“What happens if this doesn't work?” (11:40)What John learned about storytelling at Condé Nast (15:13)Why he left Condé Nast (17:28)The key to a good story (18:31)How different personalities respond to stories (23:22)How to tell if a story is working (27:30)

How To Sell More
Why Storytelling Works | John Livesay

How To Sell More

Play Episode Listen Later Sep 26, 2023 25:55


In this episode, we dive deep into the magic of emotional storytelling in sales. John Livesay, the "Pitch Whisperer," shares how a simple story can transform a sales pitch from good to unforgettable. - Emotions Over Logic: Buying decisions are often emotional, not just logical. - The Power of Stories: A well-crafted story sticks in the mind better than dry facts. - Structuring Your Tale: Learn the four-part structure that makes any story compelling. Dive into these gems and more, and find out how to change the way you sell.   John Livesay, celebrated as "The Pitch Whisperer," is not just a master of sales but a storytelling maestro. With accolades like salesperson of the year at Conde Nass and lectures at top universities, John truly knows the art of the pitch.  Join us as we learn from the best in the business!  

Mic Drop
The Best Story Wins (ft. John Livesay and David Burkus)

Mic Drop

Play Episode Listen Later Sep 25, 2023 40:38


The Best Story Wins (ft. John Livesay and David Burkus)John Livesay and David Burkus on telling stories and picking fightsOPENING QUOTE:”Whoever tells the best story is the one that's going to win that pitch, not who has the best price or who has more bells and features.” -John LivesayGUEST BIO:John Livesay, also known as The Pitch Whisperer, is the speaking industry's sage of storytelling and the go-to expert for helping brands tell compelling stories to their own audiences. He's done exactly that for the likes of Coca-Cola, Olympus, Berkshire Hathaway, and many more big name clients, offering a roadmap for turning great products into narratives that customers just can't ignore.Links:WebsiteFacebookTwitterLinkedInYouTubeDavid Burkus is one of the leading minds in the business world, and one of its most provocative. He literally wrote the book on managing remote teams before COVID hit. Since then, he's been instrumental in helping organizations everywhere adapt to the seismic shifts brought on by remote work, especially when it comes to how leaders interact with their team members and their customers. Links:WebsiteTwitterFacebookLinkedInInstagramYouTubeCORE TOPICS + DETAILS:[3:40] - Why a Bad Time is the Best TimeTurning opposition into opportunityDavid shares how he entered the professional speaking game at the height of the pandemic — probably the only speaker to make that somewhat insane choice. But David doesn't see it that way. He turned a powerful new need, managing remote workers and teams in the COVID era, into an opportunity to provide unique value. He's never looked back, and there's something to be learned from his accomplishment. Sometimes the worst time is the best time.[5:40] - The Universal LanguageThe brain thinks in stories, which is why storytellers excelFrom Olympus to Coca-Cola, John Livesay delivers the same undeniable message: the best story wins. Audiences think in terms of narrative — it's how the brain is wired. That's why the best speakers, leaders, marketers, whatever you like; they're the ones who know how to tell a story. What story are you telling?[9:07] - You Are Your Own Chief Culture OfficerManaging people is everything, even if you're only managing yourselfEvery leader at every level of an organization is the chief culture officer of their own team, whether it's a team of two or 200. Even a sole proprietor has a company culture — it's what they will do, won't do, and the things they insist on in their work and general approach.  It's how they function, how much they're willing to work, all the little details that make up their “organization” of one. Teaching every leader at every level how to take responsibility for the people in their team is the key to unlocking real impact that lasts.[11:25] - Want to Inspire Action? Pick a FightStop talking metrics and put on the boxing gloves“People don't want to join a company anymore, they want to join a crusade.” With that, David Burkus introduces one of the most striking ideas from our episode — that if you want to lead people, you need to pick a fight and do so wisely. Position yourself as your customers' ally in a fight against the status quo, and you'll inspire many more people to join you on that mission than if you just talk metrics and KPIs.RESOURCES:[2:04] Leading from Anywhere, by David Burkus[4:34] Books by John Livesay[11:25] Pick a Fight, by David BurkusFollow John Livesay:FacebookTwitterLinkedInYouTubeFollow David Burkus:WebsiteTwitterFacebookLinkedInInstagramYouTubeFollow Josh Linkner:FacebookLinkedInInstagramTwitterYouTubeABOUT MIC DROP:Hear from the world's top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests' Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it's starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.Learn more at: MicDropPodcast.comABOUT THE HOST:Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he's on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award. Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza. Learn more about Josh: JoshLinkner.comSPONSORED BY IMPACTELEVEN:From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. Learn more at: impacteleven.comPRODUCED BY DETROIT PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown's processes to launch today's most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here's to making (podcast) history together.Learn more at: DetroitPodcastStudios.comSHOW CREDITS:Josh Linkner: Host | josh@joshlinkner.comConnor Trombley: Executive Producer | connor@DetroitPodcastStudios.com

Partnering Leadership
276 Selling Your Ideas Through the Power of Storytelling with John Livesay | Partnering Leadership Global Thought Leader

Partnering Leadership

Play Episode Listen Later Aug 22, 2023 33:02


John Livesay, The Pitch Whisperer and author of best-selling books, including Better Selling Through Storytelling and The Sale is In the Tale, joins Mahan Tavakoli on the Partnering Leadership podcast to share his insights on storytelling for leaders. In the conversation, John Livesay shares practical techniques to craft compelling stories that motivate teams, win business, and drive change.  Additionally, John provides memorable examples and easy-to-apply storytelling frameworks, including the 3Cs model and four-part story structure. Storytelling Takeaways from This Episode:- Telling your origin story and values-in-action stories to establish trust - Structuring pitches around client-focused stories, not just facts- Using analogies and vulnerability to smoothly guide teams through change- Capturing relatable stories from your team to build connection and brand loyalty- Applying the "5-5-5" model to reframe challenges and build resilience rapidly- Practicing consistently to hone your skills as a persuasive communicator  Connect with John Livesay John Livesay WebsiteJohn Livesay on LinkedInThe Sale is In the Tale on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Technically Speaking 🎤
How To Go From Case Studies To Case Stories

Technically Speaking 🎤

Play Episode Listen Later Jul 25, 2023 28:40


Closing a sale is often presented as a logical set of actions. You say these things in this order, you carry yourself in this way, and people will be persuaded to buy from or hire you.   In reality, though, closing a sale starts with emotional decisions, answering questions like "How do I feel interacting with this person?" and "Could I see myself following the same path as their previous clients or customers?"   That starts with you, but there's another important ingredient to help you seal the deal: case studies.   To help us outline what makes for a good case study, we're joined by TEDx speaker and sales expert John Livesay.   Also known as "The Pitch Whisperer," John's the author of the best-selling books, "Better Selling Through Storytelling" and "The Sale Is In The Tale" and is the creator of the online course "Revenue Rockstar Mastery."   John specializes in training sales teams "how to turn mundane case studies into compelling case stories," and in this episode, he explains how you can do the same.   Show Notes:   ✅ Text "Pitch" to 66866 to get the first chapter of John's new book, "The Sales is in the Tale".   ✅ Check out John's sales course, "Revenue Rockstar Mastery:" https://gofrominvisibletoirresistible.com/  

The 7 Hats
Invisible to Irresistible: Unraveling the Storytelling Magic in Sales - John Livesay

The 7 Hats

Play Episode Listen Later Jun 22, 2023 35:45


Welcome, 7 Hatters! Brace yourselves for an episode teeming with creative insights as we engage in conversation with John Livesay... and decode the mysteries of a sales and storytelling guru's life, plunging deep into hats 3 and 4, the servant and entrepreneur.John is a force to reckon with in the sales, marketing, and storytelling world, boasting a diverse career that crosses various industries and roles. Currently, he's captivating audiences globally as the acclaimed "Pitch Whisperer," inspiring confidence and winning business pitches.Many sales teams in tech and healthcare, including those at Olympus Medical and Bausch+Lomb, turned to John when they were tired of being seen as just another vendor stuck in second place in business pitches. They were tired of pushing out forgettable facts, being on a self-esteem roller coaster, and burning out. John knows this pain all too well, having experienced it himself.Having secured the Salesperson of the Year title at Conde Nast and authored four books on the power of storytelling as a sales tool, John's keynote talks are an ideal fusion of inspiration and actionable takeaways. Apart from his impactful keynote speeches and coaching sessions, John is also an author. His latest book, "The Sale is in the Tale," brilliantly blends storytelling with sales, demonstrating the art of storytelling in business.So, if you're ready to swap forgettable facts for compelling stories, win pitches confidently, and evolve into the entrepreneur who charms with narratives and triumphs in sales... let's roll out the 7 Hats welcome mat for John Livesay...-------------------------Visit https://www.the7hats.com/ for more information and more shows.John on LinkedIn: https://www.linkedin.com/in/jlivesay/John's Website: https://johnlivesay.com/My Bio & Links: https://sleek.bio/yuvalselikSUBSCRIBE AND REVIEW...Want to be the first to know when new episodes are released? Please subscribe and leave a review!Subscribes and podcasts reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)

Sweat Equity Podcast® Law Smith + Eric Readinger
#416: How To Turn a Case Study into a Case Story w/ the "Pitch Whisperer" John Livesay

Sweat Equity Podcast® Law Smith + Eric Readinger

Play Episode Listen Later Jun 21, 2023 40:18


Subscribe, 5 ⭐ And Please Write A Review! Listen, Watch, Review, and Share With A Friend! #tampa #business #podcast #69b2b #girthyroi #sweatequity

Navigating the Customer Experience
193: Storytelling Techniques Unleashed - Mastering the Art of an Emotional Connection with John Livesay

Navigating the Customer Experience

Play Episode Listen Later Jun 20, 2023 25:22


John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: “Be The Lifeguard of Your Own Life” has over 1,000,000 views and was featured in Larry King's Show. He has an innate ability to motivate company's sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned. Best-selling author and creator of the online course “Revenue Rockstar Mastery.” He hosts his own Podcast “The Successful Pitch” heard in over 60 countries. John has a new book, The Sale Is in the Tale, is a business fable set in Austin, Texas, and he's about a sales representative whose old ways of selling are not working anymore.   Questions  • Now, John, could you share with us in your own words a little bit about your journey? How would you say that you got to where you are today? • What are the three techniques that you teach, or that you promote, believe in that will help sales representatives or sales professionals to be more customer oriented and be able to really drive the sale home? • Now, as a Revenue Rockstar Master, because you have this online course Revenue Rockstar Mastery, what are some things that you teach in this course to help people to master their revenue? • You have a new book out, it's called The Sale is in the Tale. Can you tell our audience a little bit about that book? • Could you also share with our listeners what is the one tool, website or app that you absolutely cannot live without in your business? • Now, could you also share with us maybe one or two books that you've read recently, or even a book that you've read a very long time ago, but it has had a big impact on you? • Now, there's a lot more AI opportunities like platforms such as ChatGPT and Open AI. Are these tools that you believe for organisations, regardless of the industry, that these AI opportunities that are existing can help to propel sales in the business? Do you think it will probably even replace at some point the human interaction and storytelling? • What are three skills that you believe a sales professional needs in order to be successful? • Now, can you share with us as well what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. • Do you have maybe one or two tips that you would give to our listeners as it relates to sales and customer service, just some golden nuggets based on your experience and all of the different things that you've garnered over the years? • Where can listeners find you online? • Do you have a quote or a saying that during times of adversity or challenge you'll tend to revert to this quote if for any reason you get derailed or something happens, and you need to just use that quote to get refocused and just jump back on. Highlights  John's Journey John shared that he felt that he's always been motivated by connecting with people emotionally and that's where storytelling really comes in. He had a background working for an ad agency, creating commercials for movies when they were coming out on home video and that's really where he learned his storytelling skills and then selling multi-million-dollar mainframe computers against IBM, he learned that whoever told the best story is the one that got the sale, and that people buy emotionally and not logically.   Me: That is so true. It's funny is that people buy emotionally and not logically because I've been preaching that in customer service for ages that the customers emotions are so important to the experience, because it's what they walk away feeling, what they remember most not necessarily what you said, but more so the feeling that they walked away with?  So, can you share with our listeners, I'm sure you have way more experience than I do and you probably even have statistical data to backup this particular principle. Share a little bit about that, in terms of why is it that emotional has such a greater impact on the buying journey?    John shared that we're wired for storytelling. So, if you think back to the days of when we all lived in caves, we told stories like fire. Now, we typically tell stories around PowerPoints at events. He thinks part of the reason is that it taps into a different part of our brain, if you start presenting a bunch of facts and figures to somebody, then they're in this analytical, sometimes decision paralysis mode. But if you tell a story, it taps into a different part of our brain, where people will relax a little bit, they think, “Oh, this might even be entertaining.” And it allows them to retain the information in a completely different way and that solves a big problem because most people after they have a sales presentation, or even a customer service experience, whatever they said is forgettable. But if you told a story that makes people feel seen and heard, that makes you memorable.    Best Story-Telling Techniques to Get the Sale! Me: So, sales and customer service go hand in hand and I think more and more as businesses evolve, and they recognize that they're not two separate activities in a business and they really need to be combined in the best way possible. What are the three techniques that you teach, or that you promote, believe in that will help sales representatives or sales professionals to be more customer oriented and be able to really drive the sale home?   John shared that the premise is that whoever tells the best sale is the one that's going to get the sale. So, honing your storytelling skills, the three things he teaches people are that a good story should be Clear, Concise, and Compelling. So, let's break those down.  Why does it need to be clear? Because if you confuse people with a bunch of acronyms, they're not going to tell you they're confused, they're just going to say no, the confused mind just said, “I don't think so, too much work.”  Why does it need to be concise? Well, you want them to be able to remember and retell your story to other people to become your brand ambassadors. And if your story goes on and on and doesn't have a point to it and isn't concise, nobody can remember, let alone repeat it.  And finally, why does it need to be compelling? Because when you tug at those heartstrings, you get that all-important emotional connection that we talked about. People have to feel something in those stories, the stakes have to be high in order for us to care about what's going on in this story.   Me: So, John, can you tell us what's the best sales story you've heard that had all those three components?    John stated that he will tell a story about a client he worked with, they had a piece of equipment that was making surgeries go 30% faster and they would present that fact to doctors, and they would sell some, but not very many. And they kept saying, “It's so logical, why are they buying?” And he said, because people buy emotionally, not logically even when they're a doctor.  And so, he asked them questions, and they crafted this story that has totally changed how people perceive them and buy the product.  Imagine how happy Dr. Higgins was down at Long Beach Memorial using their equipment when you go out to the patient's family an hour earlier than expected. And if you've ever waited for somebody you love to come out of surgery, you know every minute feels like an hour, the doctor comes out and says, “Good news, the scope shows they don't have cancer, they're going to be fine.”  And then turns to the rep and says, “You know, this is why I became a doctor, for moments like this.” Now that rep tells us this story to another doctor at another hospital, and the secret here is the other doctor sees themselves in the story and says, “You know what, that's why I became a doctor, I want your equipment too.”   Me: Very good. I like examples because they definitely tie into the real part of the show.   Revenue Rockstar Mastery Online Course – what is this course about? Me: Now, as a Revenue Rockstar Master, because you have this online course Revenue Rockstar Mastery, what are some things that you teach in this course to help people to master their revenue?   John shared that one of the things he teaches what he just did there, which is a case story instead of a case study, and teach people how to tell a story that other people see themselves in.  When the client heard that story they said, “Oh gosh, that gives us chills. Not only are we not telling a story like that, it never occurred to us to make a patient's family a character in the story.”  And so, he teaches you how to figure out how to tell that story and how to pull people in, see how he uses that technique, “If you've ever had to wait for somebody you love.” And even if you haven't, you could imagine what it would feel like to wait for somebody you love to come out of surgery that it would feel like every minute was an hour. And so, there are some techniques that he teaches people, so they go from just being a good storyteller to a great one.   Me: And what if you have a sales professional whose storytelling is weak, like they've never communicated like that before. This is definitely like a learning curve for them that is extremely steep, it's not like they've had maybe a few techniques down pat, they just need to kind of craft it a little bit better but it's all new to them. And they're shy, they don't like talking to people very much, how do you lift them out of that?   John shared that it sounds like there's two challenges there. One, being shy, not talking to people is completely separate, maybe sales is not the career for you. But second, he gives people a structure on how to tell a story because the good news is, you don't have to be a gifted athlete or singer to become a good storyteller, there's an actual structure to it.   There's the exposition where you describe, you paint a picture and pull us into the story and then you describe a problem as he mentioned, there has to be some emotional hook there that people care about what's going on.  And then the solution and then the secret sauce is what is the resolution? What is life like for somebody after they've bought something from you or hired you?   Me: Because at the end of the day, every business is solving a problem. So I guess, if you can change the perspective of the story, where the benefit is to the person that you're trying to sell to, and as you mentioned, create an image or a story that they're able to see this problem being solved in the easiest way possible, then they're more inclined to want to make the purchase.   John agreed. And you don't have to be pushy. When you tell a great story that somebody sees themselves in, then they just want to go on the journey with you, you pull them into the story and you pull them into wanting to work with you. It's like landing a plane, it's that normal and expected.   About John's Book – The Sale is in the Tale John shared about his book The Sale is in the Tale, it's set in Austin where he lives. So, it's a little bit of a love letter to Austin. And it's a story about storytelling, so you're being entertained and going on a journey of somebody whose old ways of selling of just pushing out facts and figures isn't working anymore. And they start to learn about the power of storytelling and it helps them not only in their career but in their personal life too.   Me: And where can our listeners access that book? Is it available as yet?   John stated that yes, it's anywhere you buy books, Audible, he's narrating it or Amazon wherever you want to buy a book, you can find it.   App, Website or Tool that John Absolutely Can't Live Without in His Business When asked about an online resource that he cannot live without in his business, John stated that calendar scheduling, it's between time zones, so he just can't imagine going back and forth with five different emails or phone calls trying to book people that way or getting himself booked that way. Those calendar links are everything.   Me: Is there a particular calendar application that you use or just the regular one on your phone?   John shared that he uses something called schedule OnceHub.   Books that Have Had the Biggest Impact on John When asked about books that have had a big impact, John shared that a book he read a long time ago, is Tim Sanders, The Likability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams. And he's done all this research on how the more likeable you are, the more empathy you connect with people. And doctors spend more time with patients they like, teachers spend more time with students they like. And so, it's a great book on how to up your likability factor.  And then he also wrote another one, more recently called Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges instead of brainstorming, it's about dealstorming and how important it is to collaborate across divisions to get everybody on board to win business.   AI Replacing Human Interaction and Storytelling Me: Now, sales is one of those things in an organization that is the lifeline of the organisation, right? If the company doesn't sell anything, you can't make any money. And if they can't make any money, it cannot pay staff, it cannot reinvest, it just cannot continue. So, could you share with us, we're just emerging out of a pandemic, I know a lot of organizations definitely had to diversify and pivot and take on technology a lot more, especially if they didn't have it integrated into their business. Now, there's a lot more AI opportunities like platforms such as ChatGPT and Open AI.  Are these tools that you believe for organizations, regardless of the industry, that these AI opportunities that are existing can help to propel sales in the business? Do you think it will probably even replace at some point the human interaction and storytelling?   John shared that he doesn't think AI will ever replace the need for soft skills of storytelling, empathy and listening because what they can do is maybe help you write a proposal or a cover letter or a little faster than starting from scratch if you're someone that doesn't have that skill set innately honed in or worked on, but people are still going to want to buy from people is his prediction.   Skills that a Sales Professional Needs in Order to be Successful Me: And what are also let's see, three skills that a sales professional needs outside of the storytelling, the three C's that you had mentioned. What are three skills that you believe a sales professional needs in order to be successful? Because I believe people buy from people who they like and people who they know. And so, how do you get people to like you?   John stated that instead of getting people to know, like, and trust you, which that concept has been around forever. The problem with, “Oh, let me get you to know me” people think they should send more data and more facts. “Let me send you one more email about some data point.”  So, he's reversed that, and he says it's a gut heart head order, you have to start with trust in the gut. Is this safe? Is it a fight or flight? Is this email safe? The introduction he got that's a trust gets transferred, making eye contact. So, you start with trust, and then it moves up to the heart, which we talked about is where the likability factor is.  And the more empathy you show, the more likeable you are. And then finally, it goes to the head. And it's still not the time to get into the intellectual left-brain stuff. But you're answering by telling a story, the unspoken question everybody has when they hear you present or pitch anything, including yourself. Will this work for me? They might trust and even like you, but if they don't think what you're offering is going to work for them, they're not going to buy.   Me: Agreed, that makes sense for sure. So, you said that they need to like you and there's the heart component in terms of the empathy. And I've been asked the question quite a few times in some of my customer service training sessions, how do you teach someone to exercise empathy? Is that something that you touch on in your interactions with sales professionals?   John confirmed yes. An example is what's the difference between empathy and sympathy? Let's start there. Sympathy let's say you are a sales rep and you're walking in and you have an appointment and you see the receptionist has FedEx and UPS and the three phone lines ringing and two other people ahead of you. You could say, “Gosh, I'm sorry to bother you. But I have an appointment.” It's a little bit of sympathy maybe but empathy is you literally put yourself in their shoes. You go, “Wow, you must feel like an air traffic controller today, whenever you have a minute, let me know.”    Me: So, we focus on ensuring that we have more of those types of experiences then.   John affirmed Yes!   What John is Really Excited About Now! John shared that one of the things he's really excited about is he's crafted a new keynote talk called Tell Stories, Recruit Top Talent. And the Society of Human Resources has had him come speak and as well as Berkshire Hathaway Home Services. A lot of people are still struggling to find really good talent and they may be good at selling a home or selling whatever they do but they're not good at telling a story to recruit people to come work there.  And so, once they learn how to tell a story about what the culture is, and what it's like to work with them as a leader, and what stories of other people who've come on board, and how happy they are, then that totally allows them to get the top talent, typically from competitors to come work there.   Me: Is this like in an application or is it more through a website?   John stated that it's neither. It's something that people hire him to come speak at their sales meetings.   Me: Oh, so you're going in physically?   John shared that that's what he does for a living, people hire him to come speak at their sales kick-off meetings, typically on how to tell stories to win sales. And now they realize that HR is a sales function as well.   Me: Very true, because you want to recruit the right persons. And I find with customer service, as well, John, that if you can focus on getting the right people, it will mitigate a lot of the customer service issues that you have in the future. Have you found that for sales as well, if you get the right person to sell, because the hiring process is quite expensive, it's time consuming.   John stated that you want to develop relationships with people that you sell, so that they either buy from you again and/or send you referrals. And so, if you have a salesperson that knows how to do that, then they're not starting from scratch every day to try and find a new sale.   Tips as it Relates to Sales and Customer Service for 2023 Me: So, we're almost halfway through 2023. Do you have maybe one or two tips that you would give to our listeners as it relates to sales and customer service, just some golden nuggets based on your experience and all of the different things that you've garnered over the years?   John shared that one of the things that salespeople struggle with is they get stuck in what he calls the friend zone at work when someone says, “Oh, I'm interested, send me some information” and then they get ghosted, just like when you're in the dating world. And so, He thinks one of the key things to do is to realize that it's up to you to tell a story to intrigue people enough to want to continue the conversation and not get stuck at the friend zone at work.  And so, that's why storytelling is so crucial to continuing that path and also really allowing people to go at the pace that works best for them. One of the he thinks the worst things he's ever seen somebody in customer service do is, “Well, we've never had anybody else complain about this.”  When you say that to somebody, you've invalidated their experience and their feelings, they don't really care, “So what, I'm the first person to ever have a problem with this. It doesn't mean that you shouldn't fix it.” And a lot of customer service people like to say that to people, “Oh, wow, this has never happened before.” If he's a customer, he doesn't care it's ever happened before, it happened to him fix it.   Me: Agreed. That kind of dovetails into my next question. So, I know that your expertise is to go in and pitch to these organizations how to tell a story especially to sell. But let's say for example, you had to go into an organization to teach them.   Well, you wouldn't be really teaching them to pitch but let's say you're trying to get them to convince them to purchase a programme that will help to improve on their service. Because I find a lot of times with organizations buying the product is one but if the product requires a high level of maintenance from the organization, that's where it falls off.  I hear it a lot in Jamaica, you buy a car, the sales rep was running you down to buy the car and now you have the vehicle and you have an issues with it. Maybe something came on the dashboard, you can't get the sales rep, you can't get support at the dealership. How do you get them to that point where they recognize that the service is just as important as the sale because if the person doesn't choose to renew or buy a car again in five years, you practically lost that first sale.   John shared that he thinks it goes back to painting a picture again, telling a story of what happens if you don't have the service, like, “Do you need this warranty? I don't think so. Well, let me tell you a story of somebody who felt the same way that you did right now. And then six months later, something happened and versus a story of someone who did get the warranty and how grateful and happy they are they have it.  So, you have to paint that picture of what happens if you don't do what I'm suggesting versus what happens if you do do what I'm suggesting, and what you're really selling his peace of mind.   Where Can We Find John Online LinkedIn – John Livesay Instagram - @thepitchwhisperer Website – www.johnlivesay.com             Quote or Saying that During Times of Adversity John Uses When asked about a quote that he tends to revert to, John shared that it's a quote from Arthur Ashe, the famous tennis pro, he said, “The key to success is confidence. And the key to confidence is preparation.” So, anytime he feels concerned about something or overwhelmed, he realizes he has to think of himself like an athlete. And they practice, practice, practice before they get to the Olympics. And he needs to make sure that he's as prepared as possible for any new situation when it comes up.   Me: Thank you so much, John, for hopping on to Navigating the Customer Experience, sharing all of these great insights as it relates to sales, customer service, some of the key things that you need to be a great storyteller, why it's important to create that picture, create that situation so you can change the perspective of the person that you're trying to sell to. And even in a customer service situation as you said, create that feeling that they walk away feeling good and they can't walk away feeling good if the narrative that you're selling is not one that's giving them that feeling. So, your message was definitely well heard by me, I hope the listeners will get value out of it as well.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest Links ·  The Sale is in the Tale by John Livesay ·  The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams by Tim Sanders ·  Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges by Tim Sanders The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience! The ABC's of a Fantastic Customer Experience Webinar – New Date Register Here    

The Accidental Entrepreneur
John Livesay - The Pitch Whisperer

The Accidental Entrepreneur

Play Episode Listen Later Jun 9, 2023 44:37


John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate sales teams to turn mundane case studies into compelling case stories so they win Most elevator pitches are boring and confusing. People stumble through them. You want to be inspiring, clear, and soar through your elevator STORY using these five steps. 1. Start a conversation with “You know how...?” 2. Describe who you help. 3. Describe the problem people are having (Hint! Use the word struggle in the description). 4. Describe your solution. 5. The resolution: What is life like for these people after they've worked with you? In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account. We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-north Also brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/ Please support our affiliate sponsor (https://beinhakerlaw.com/podcast-affiliates/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2023. All rights reserved.

7-Figure Millennials
#133: Better Selling Through Storytelling & How To Get Off The “Self-Esteem Roller Coaster” w/ John Livesay

7-Figure Millennials

Play Episode Listen Later May 9, 2023 56:41


I have four core values. One of them is “Conscious Storytelling”. This is why, whenever I meet a master storyteller, I'm incredibly interested to learn from them. Today's guest, John Livesay, is a master storyteller and is known as “The Pitch Whisperer.” He is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they earn more new business. In this episode, we dive deep into John's storytelling secrets that will help you become a master storyteller yourself! To learn more about John, visit https://7figuremillennials.com/podcast/john-livesay/

Unleash The Champ
114. The Pitch Whisperer: Brant Pinvidic's Unparalleled Domination of the Entertainment Industry

Unleash The Champ

Play Episode Listen Later Apr 24, 2023 33:29


Brant Pinvidic is a renowned keynote speaker, award-winning film director, best-selling author, and the founder and CEO of INvelop Entertainment, a multimedia production company. As a leading voice in the world of storytelling and pitching, Brant has helped countless individuals and organizations refine their messages and deliver engaging, compelling presentations. With over 20 years of experience in the entertainment industry, he has created and sold more than 300 TV shows and movies, including The Biggest Loser and Bar Rescue. As the author of the best-selling book "The 3-Minute Rule," Brant shares his expertise on simplifying complex ideas and maximizing the power of concise, captivating pitches. His dedication to effective communication has led to appearances on various media outlets, including Forbes, CNBC, and The Wall Street Journal, as well as a recurring role as a featured expert on CTV's The Social. In this guest podcast appearance, Brant Pinvidic will reveal the secrets behind his success, discuss the art of storytelling in business, and share invaluable insights on how to make your pitch unforgettable. Don't miss this opportunity to learn from the mastermind behind some of the most successful TV shows and movies in recent history, and elevate your communication skills to new heights! https://www.brantpinvidic.com Unleash the Champ Leadership Podcast is Produced and Edited by @TheRobNoble. While podcasting is free to you as the listener, it isn't free to produce and promote. You can help Unleash the Champ Leadership Podcast for free by giving a 5 Star Review and sharing this episode to someone who would benefit from it. Means the world to us as we continue to grow our community here at Unleash the Champ Leadership Podcast.  

Predictable B2B Success
The Billion Dollar Pitch Whisperer: John Livesays Storytelling Secret to Winning B2B Success

Predictable B2B Success

Play Episode Listen Later Mar 21, 2023 32:27


Discover the power of storytelling and become memorable and magnetic to win the sale with your unique emotional hook! "People buy emotionally and back it up with logic. You're not telling a story. People forget numbers. But when you tell a story, you become memorable and magnetic, and then they start to go, okay, now we see the solution to our problems." - John Livesay. John Livesay is an incredible keynote speaker and the author of "Better Selling Through Storytelling" and "The Sale is in the Tail." He is an expert in crafting compelling stories to win new business and motivate sales teams. John Livesay worked at Conde Nast, selling advertising to prominent clients like Lexus. When it came time to pitch their products, he realized whoever told the best story would get the sale. So he tapped into his advertising background and crafted clear, concise, and compelling stories. As a result, John was hired to speak at Lexus's sales meetings and teach their teams how to tell stories to sell more. Through this, he discovered that people buy emotionally and back it up with logic. John's stories gave him an edge, and he was able to help an architecture firm win a billion-dollar airport renovation. By putting the customer at the center of the story and focusing on conveying the emotion behind it, John helps us discover the power of storytelling. In this episode, you will learn the following: How John discovered that people buy with emotion and then back it up with logicShould storytelling be the number one skill that leaders should developHow to recognize and create stories in a businessHow storytelling can be used to win salesHow to tell stories with your four structures of storiesThe mistakes to avoid when presentingHow to craft a story that tugs at heartstringsHow to create a playlist of stories for different buyer personasHow to turn case studies into case stories to win business pitchesAnd much, much more.

Playing Injured
EP 101: Own Your Own Life w/ John Livesay

Playing Injured

Play Episode Listen Later Mar 17, 2023 36:43


John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Support the showFollow Playing Injured on Instagram: https://www.instagram.com/playinginjured/

The Prolific Creator
TAOPA #007: John Livesay on the Art of Storytelling

The Prolific Creator

Play Episode Listen Later Mar 8, 2023 39:47


John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. In this episode, Ryan and John chat about the power of storytelling in all of life, why we all have a story, how to get at our story, and much more. You can find John here: https://johnlivesay.com/Mentioned on the Show:* John's book: “The Sale is in the Tale.” * Join the newsletter: Get full access to The Art of Paying Attention at ryanjpelton.substack.com/subscribe

The Brian Nichols Show
685: Beating Fear in Sales & Storytelling - The Fearless Mindset for Success

The Brian Nichols Show

Play Episode Listen Later Feb 20, 2023 22:47


Are you tired of feeling stuck in your personal or professional life because of fear? Do you struggle to create compelling stories that captivate your audience and drive sales? Then get ready for a super-helpful episode of The Brian Nichols Show that will inspire and empower you to conquer your fears and become a master storyteller! Join Brian Nichols and his guest, John Livesay, The Pitch Whisperer, as they discuss how John's experience as a former lifeguard has influenced his career in sales and storytelling. John shares a story of how he used techniques from his lifeguarding days to help a young girl overcome her fear of jumping off the high dive. Little did he know that those same techniques would later help him in his sales career. But that's just the beginning. John and Brian dive deep into the topic of fear and how it can hold us back in all areas of life. John shares his expert advice on how to overcome fear of rejection, fear of the unknown, and fear of failure, so you can break through the barriers that are holding you back and achieve your full potential. And if you're struggling to create compelling stories that captivate your audience and ultimately drive sales, John has some game-changing insights for you. He shares a simple checklist for crafting a story that is clear, concise, and compelling, and emphasizes the importance of incorporating emotions into your story to make it truly unforgettable. So if you're ready to take your life and career to the next level, tune in to this episode of The Brian Nichols Show. It's packed with practical advice, inspiring stories, and powerful insights that will help you conquer your fears and become a master storyteller! Learn more about your ad choices. Visit megaphone.fm/adchoices

Making Bank
The Art Of Storytelling In Business #MakingBank #S7E31

Making Bank

Play Episode Listen Later Feb 19, 2023 25:55


The Art Of Storytelling In Business #MakingBank #S7E31 Welcome back to Making Bank. On today's episode, we have John Livesay, AKA, the Pitch Whisperer, who is an incredible keynote speaker. His TEDx Talk, “Be the Lifeguard of your own life”, has over 1 million views and was featured on the Larry King Show. He has an innate ability to motivate companies, sales teams to turn mundane case studies into compelling case stories so they win more new business.   Check out today's episode with John Livesay on Making Bank.   (3:29) Background John Livesay majored in advertising and he realized that the commercials that stood out to him were the ones with emotional connection. That's where he launched his speaking career and he has been on his own for several years, getting hired by tech companies and healthcare companies.    (4:52) Storytelling John says that he uses storytelling in his sales because many times people tend to react to any product, service, jobs emotionally. So when you learn to tell a story that other people see themselves in, that's where the magic happens.   (13:37) Creating The Story These are the questions you need to ask, “Who's the person that made the decision to hire you? What was their problem? Do we care if the problems aren't there?” Ask yourself these questions and eventually the story will be created.   (17:09) The Pitch Whisperer John Livesay became known as The Pitch Whisperer because during one of his talks that he was hired to do he asked them what if he stayed after his talk and could whisper in people's ears something from his talk that they got stuck with. Ever since then he became known as The Pitch Whisperer.   (18:50) Sales Struggles The most common mistake made was that many forget that people buy a business or company first. Most salespeople jump right into selling their products, explaining facts without allowing the people to know them first. You have to sell yourself first and the best way to do that is with a story of origin.   (21:52) Be Your Own Lifeguard John Livesay talks about how he has always been his own lifeguard and this is very important because in times of need we cannot expect anyone to come help us. We have to figure out ways to get out of difficult situations ourselves because if we cannot be our own lifeguard, life will get very difficult.   (23:22) Key Takeaway Get off the self-esteem rollercoaster. You'll only feel good about yourself if you're winning and you're hitting your goals. Think of yourself as the movie director of your own life. Cut, edit, change the location if you do not like how it is going. Never get stuck where you are if you do not like it and always strive for a better life.   Links Text the word Pitch, P I T C H  to the number 66866, you'll get the first chapter of the new book “The Sale Is In The Tale” for free and it's all about a salesperson struggling in a slump.   www.john levie.com   The Pitch Whisperer   @thepitchwhisperer

Making Bank
The Art Of Storytelling In Business #MakingBank #S7E31

Making Bank

Play Episode Listen Later Feb 19, 2023 25:29


The Art Of Storytelling In Business #MakingBank #S7E31 Welcome back to Making Bank. On today's episode, we have John Livesay, AKA, the Pitch Whisperer, who is an incredible keynote speaker. His TEDx Talk, “Be the Lifeguard of your own life”, has over 1 million views and was featured on the Larry King Show. He has an innate ability to motivate companies, sales teams to turn mundane case studies into compelling case stories so they win more new business.   Check out today's episode with John Livesay on Making Bank.   (2:41) Background John Livesay majored in advertising and he realized that the commercials that stood out to him were the ones with emotional connection. That's where he launched his speaking career and he has been on his own for several years, getting hired by tech companies and healthcare companies.    (4:05) Storytelling John says that he uses storytelling in his sales because many times people tend to react to any product, service, jobs emotionally. So when you learn to tell a story that other people see themselves in, that's where the magic happens.   (12:49) Creating The Story These are the questions you need to ask, “Who's the person that made the decision to hire you? What was their problem? Do we care if the problems aren't there?” Ask yourself these questions and eventually the story will be created.   (16:22) The Pitch Whisperer John Livesay became known as The Pitch Whisperer because during one of his talks that he was hired to do he asked them what if he stayed after his talk and could whisper in people's ears something from his talk that they got stuck with. Ever since then he became known as The Pitch Whisperer.   (18:03) Sales Struggles The most common mistake made was that many forget that people buy a business or company first. Most salespeople jump right into selling their products, explaining facts without allowing the people to know them first. You have to sell yourself first and the best way to do that is with a story of origin.   (21:04) Be Your Own Lifeguard John Livesay talks about how he has always been his own lifeguard and this is very important because in times of need we cannot expect anyone to come help us. We have to figure out ways to get out of difficult situations ourselves because if we cannot be our own lifeguard, life will get very difficult.   (22:35) Key Takeaway Get off the self-esteem rollercoaster. You'll only feel good about yourself if you're winning and you're hitting your goals. Think of yourself as the movie director of your own life. Cut, edit, change the location if you do not like how it is going. Never get stuck where you are if you do not like it and always strive for a better life.   Links Text the word Pitch, P I T C H  to the number 66866, you'll get the first chapter of the new book “The Sale Is In The Tale” for free and it's all about a salesperson struggling in a slump.   www.john levie.com   The Pitch Whisperer   @thepitchwhisperer

Science of CX
John Livesay: Connecting With Your Audience Through Storytelling

Science of CX

Play Episode Listen Later Feb 15, 2023 26:55


John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured on Larry King's Show.  He prides himself in having the innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares with us today the lessons he learned. John is the Best-selling author of the book Better Selling Through Storytelling, he's the creator of the online course "Revenue Rockstar Mastery.", and the host of his own Podcast “The Successful Pitch” which is heard in over 60 countries. John also has a new book, The Sale Is in the Tale, which is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore.  Key Takeaways You might have heard of a dog whisperer or even a horse whisperer, but I bet you've never had of a pitch whisperer before. John kickstarts the episode by narrating to us how he got his nickname the pitch whisperer; how the name grew on him, leading him to eventually make the name a part of his brandThe power of storytelling as a solution to modern-day problems experienced by salespersonsThe secret to great storytelling;  constructing an emotional connection with your audienceCreating your brand ambassadors, and how John leverages his brand ambassadors as a way of winning spots at speaking eventsHow storytelling differs from communication through facts and figuresLearn how you can turn a simple elevator pitch into an elevator story.  Connect with John Website - https://johnlivesay.com/   Linkedin - https://www.linkedin.com/in/jlivesay/   Twitter -  https://twitter.com/John_Livesay   Book on Amazon - https://www.amazon.com/Sale-Tale-John-Livesay/dp/B09R3GF5MT   Free chapter of ‘The Sale is in the Tale” - Text pitch to 66866

IDEAS+LEADERS
126. How to Be Memorable with Your Sales Pitch - John Livesay

IDEAS+LEADERS

Play Episode Listen Later Jan 30, 2023 20:44


In the episode 126 of IDEAS+LEADERS podcast I am speaking with John Livesay about the use of storytelling in the sales presentations. John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: “Be The Lifeguard of Your Own Life” has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. You can contact John HERE Website: https://johnlivesay.com/ LinkedIn: https://www.linkedin.com/in/jlivesay/ Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast https://apple.co/3fKv9IH

Sweat Equity Podcast® Law Smith + Eric Readinger
#396: How To Increase Sales By Improving Your Storytelling w/ "The Pitch Whisperer" John Livesay

Sweat Equity Podcast® Law Smith + Eric Readinger

Play Episode Listen Later Jan 23, 2023 38:31


Improve your sales by storytelling The Pitch Whisperer, John Livesay, is a keynote speaker, author, former winner of Conde Nast's salesperson of the year, storytelling expert, and an advisor showing companies' sales teams how to turn mundane case studies into compelling case stories. Subscribe, 5 ⭐ And Please Write A Review! Listen, Watch, Review, and Share With A Friend! #tampa #business #podcast #69b2b #girthyroi #sweatequity

Unleashed - How to Thrive as an Independent Professional
499. John Livesay, The Pitch Whisperer

Unleashed - How to Thrive as an Independent Professional

Play Episode Listen Later Jan 16, 2023 34:31


Show Notes John Livesay is the pitch whisperer - he helps people calm down and deliver a winning pitch. He believes that the best way to win more sales is to tell a story that includes your own personal story, a company story, and then turning a case study into a case story. He was approached by Anthem insurance to be their sales keynote speaker and ended up staying for their improvisation session to help people with their pitches. Ink Magazine dubbed Jordan a pitch whisperer after she gave an example of how she helped a client tell a better story. She was working with Olympus medical, who had a piece of equipment that could make surgeries go 30% faster, but they couldn't understand why more doctors weren't buying it. Jordan explained that people buy emotionally and then back it up with logic, and then she asked the client some questions. The client told a story about how their equipment had helped a doctor at Long Beach Memorial put a patient's family out of their waiting misery. The other doctor saw himself in the story and decided he wanted the equipment. The client was amazed and said they had never thought to make the patient's family a character in the story. 4 Steps to Effective Pitches John Livesay talks about his process for pitching and how he uses a four step structure to make his pitches more effective. He gives an example of how he used this process to pitch for an airport renovation project. He first paints the picture with the who, what, where, when. Then he highlights the problem and the stakes involved. Next, he provides a solution. Finally, he brings the story to life with dialogue that allows the listener to see themselves in the story. The speakers discuss the importance of focusing on the problem statement when seeking independent consultants. They tell a story about a fictitious client, James, who needs the caliber of consultant found at a big firm like McKinsey or Bain, but without the full team. James exhausts her personal network and then has trouble finding the right person. The speakers argue that this is a problem that their company, UpWork, solves. Pitching Tips for Independent Consultants In this conversation, John Livesay discusses some tips for independent consultants who are pitching their services to potential clients. He stresses the importance of selling yourself first, as people are more likely to buy into your energy than anything else. Additionally, he talks about the importance of using stories to connect with potential clients, as this will help them to see themselves in your experiences. Will Bachman and John Livesay discuss the importance of finding a mentor, and how to go about finding one that is a good fit. They advise against simply posting a request for a mentor online, and instead recommend reaching out to people you know personally or have worked with before. They also suggest stacking multiple problems to solve, in order to make the mentee more attractive to potential mentors. Cold Email Subject Lines John Livesay, a sales trainer, recommends focusing on empathy, listening, and storytelling when making cold calls or emails in order to build an emotional connection with the person you're trying to reach. This will help you earn the right to have a meeting or conversation, rather than be seen as an annoyance. The conversation discuss tips for writing cold email subject lines and John Livesay shares his tip of funneling potential contacts on LinkedIn. He believes that by staying connected with potential contacts, it won't feel like a cold email when you do reach out. Links: https://johnlivesay.com/ https://www.youtube.com/channel/UChWp7P-2gv2a-nppJpXswoA https://www.amazon.ca/Successful-Pitch-Conversations-Invisible-Investable/dp/0982285353 https://podcasts.apple.com/gb/podcast/the-successful-pitch-with-john-livesay/id982063571 https://www.joinbytext.com/ Timestamps 0:01: What is a pitch whisper? 4:18: How to find the right story to sell. 9:15: The importance of telling the best story. 11:55: How did you get into the field of consulting? 18:50: How do you find the right person? 23:34: How to open your email with a compelling pitch? 28:07: What's a great open?  Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.  

Shelor Select
#199 | John Livesay | The Pitch Whisperer(TM)

Shelor Select

Play Episode Listen Later Jan 16, 2023 48:24


John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: “Be The Lifeguard of Your Own Life” has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned.Support this podcast at — https://redcircle.com/shelor-select/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Incredible Life Creator with Dr. Kimberley Linert
Tell Better Stories - Win More Sales - John Livesay Ep 329

Incredible Life Creator with Dr. Kimberley Linert

Play Episode Listen Later Jan 16, 2023 34:25


John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: “Be the Lifeguard of Your Own Life” has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories, so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned. His book The Sale Is in the Tale is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. Contact John Livesay: https://johnlivesay.com/ Get first chapter of book: text- pitch to 668-66 Dr. Kimberley Linert Speaker, Author, Broadcaster, Mentor, Trainer, Behavioral Optometrist Event Planners- I am available to speak at your event. Here is my media kit: https://brucemerrinscelebrityspeakers.com/portfolio/dr-kimberley-linert/To book Dr. Linert on your podcast, television show, conference, corporate training or as an expert guest please email her at incrediblelifepodcast@gmail.com or Contact Bruce Merrin at Bruce Merrin's Celebrity Speakers at merrinpr@gmail.com 702.256.9199 Host of the Podcast Series: Incredible Life Creator Podcast Available on... Apple: https://podcasts.apple.com/us/podcast/incredible-life-creator-with-dr-kimberley-linert/id1472641267Spotify: https://open.spotify.com/show/6DZE3EoHfhgcmSkxY1CvKf?si=ebe71549e7474663 and on 9 other podcast platforms Author of Book: "Visualizing Happiness in Every Area of Your Life" Get on Amazon: https://amzn.to/3srh6tZ Website: https://www.DrKimberleyLinert.com Please subscribe, share & LISTEN! Thanks. incrediblelifepodcast@gmail.com Social Media Links LinkedIn: https://www.linkedin.com/in/dr-kimberley-linert-incredible-life-creator/Facebook: https://www.facebook.com/kimberley.linert/Instagram: https://www.instagram.com/drkimberleylinert/gTwitter: https://twitter.com/LifeKimberleyTumblr: https://www.tumblr.com/settings/blog/incrediblelifecreatorPinterest: https://www.pinterest.com/lifekimberley/_saved/

The Answer is Yes
#245 - John Livesay is the "Pitch Whisperer" and TedX talk speaker

The Answer is Yes

Play Episode Listen Later Jan 13, 2023 27:57


John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned.Best-selling author of the book Better Selling Through Storytelling, creator of the online course "Revenue Rockstar Mastery.", Host of his own Podcast “The Successful Pitch” heard in over 60 countries and co-creator of The Superhero U which is a community to help people discover their superhero power and live a life full of confidence and creativity. John has a new book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore.

Staffing & Recruiter Training Podcast
TRP 127: Tell Stories, Win Sales with John Livesay

Staffing & Recruiter Training Podcast

Play Episode Listen Later Dec 8, 2022 24:08


John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and online course "Revenue Rockstar Mastery." His new book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business and his book is now required reading for the UTLA course on Entertainment and Media studies. He is the co-creator of The Superhero U which is a community to help people discover their superhero power and live a life full of confidence and creativity. This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: Text the word pitch to 66866 and get the book's first chapter for free. https://johnlivesay.com/ https://www.linkedin.com/in/jlivesay/

Midlife Male by Greg Scheinman
Episode 209 - John Livesay aka The Pitch Whisperer - Sales Keynote Speaker & Author

Midlife Male by Greg Scheinman

Play Episode Listen Later Nov 13, 2022 55:38


The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
Your Story is Your Superpower: How to Uncover It & Share It With The World w/John Livesay & Andrew Gray

The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Play Episode Listen Later Oct 20, 2022 43:15


Everyone's got a story to tell and when we lean into those stories, and make them part of our messaging, we create a strong sense of belonging for the communities we build.   Our stories, unique experiences and the things we wish were different in the world are our superpowers. They make the people who resonate with us feel seen, and that's key to getting people to buy from us.   How do we use these stories in our messaging? In this episode, I'm joined by The Pitch Whisperer John Livesay and actor Andrew Gray. They are the co-creators of The Superhero U, and in this episode they share how their program came to be, and who they want to help.   How can you feel confident in yourself if you don't think you have any stories to tell? -Dana Malstaff    3 Things You'll Learn in This Episode The power of your own unique journey and experiencesWhy do our stories make it easier to grow our businesses? How to get off the self-esteem rollercoasterHow do we shift from wanting to be liked by everyone to compassion with boundaries? What we can learn from what we want to rant aboutDoing anything meaningful involves suffering, how do we know what we're willing to suffer for?   Guest Bio   John Livesay and Andrew Gray are co-creators of The Superhero U which is a community to help people discover their superhero power and live a life full of confidence and creativity.   John Livesay, aka The Pitch Whisperer, is a sales keynote speaker who shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and the online course "Revenue Rockstar Mastery." His new book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business and his book is now required reading for the UTLA course on Entertainment and Media studies.   Andrew Gray is an actor, humanitarian, producer, writer, model, public speaker, creative director, and an incredible athlete with an adventurous spirit. Sharing a unique background of being both Native American and Mexican, this has given him a purpose to advocate for representation and inclusion through his work in media and entertainment. Gray is known for acting in television & film on platforms such as Netflix, Amazon, Nickelodeon, and Discovery ID. Andrew has had the distinct privilege to have worked with top leading brands such as Gucci, Dior, Adidas, Sony, and Tanqueray. Gray has worked with numerous charities in the past - Mental Health Foundation, Big Brother Big Sister Los Angeles, Sacramento Children's Home, Kids Can Cosplay, Children's Hospital Los Angeles, Help Feed America, Run To Feed The Hungry, Make A Wish, and takes aim at The American Indian College Fund. Furthermore, Gray is currently associated with the non-profit It Starts with One Today.   For more information, visit http://superherou.com/ Follow @thepitchwhisperer and @andrewgray on Instagram.

KYO Conversations
The Power Of Story With The Pitch Whisperer John Livesay

KYO Conversations

Play Episode Listen Later Sep 25, 2022 44:31


John Livesay, aka The Pitch Whisperer, is a sales keynote speaker, author, and storytelling expert.Make sure to catch John's TED Talk: Be The Lifeguard of Your Own Life!Grab your copy of John's latest book: The Sale is in the Tale_____Get your copy of Personal Socrates: Better Questions, Better Life  Connect with Marc >>>  Website | LinkedIn | Instagram | Twitter Drop a review and let me know what's resonating with you about the show!Thanks as always for listening and have the best day yet!*Behind the Human is proudly recorded in a Canadian made Loop Phone Booth*Special props

Revenue Growth Podcast
John Livesay-How To Create and Tell Compelling Case Stories

Revenue Growth Podcast

Play Episode Listen Later Sep 21, 2022 28:06


Learn how to turn mundane case studies into compelling case stories. Today's guest, John Livesay, is known as The Pitch Whisperer. John shows sales teams how to turn mundane case studies into compelling case stories to win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. John's new book, The Sale Is in the Tale, is a business fable set in Austin, TX, is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. In this episode you'll discover how to tell compelling stories that capture attention, get to the heart, and get results! Get a pen and notepad out for this one as you are about to learn some powerful strategies! This episode is brought to you by the Breakthrough Sales Leader's Retreat. If you are a sales leader get ready to breakthrough to the next level of success and fulfillment by creating an authentic sales culture. Get the mindset, skillset, and toolset at the Breakthrough Sales Leaders Retreat, on October 20, 2022. myself and Larry Levine will be joined by Dave Sanderson along with our special guest, Holly Dowling, to create a powerful event. Learn more and register at www.breakthroughsalesretreat.com.

The Selling Well
Better Selling Through Storytelling with John Livesay

The Selling Well

Play Episode Listen Later Sep 15, 2022 43:23


John Livesay, known as “The Pitch Whisperer”, is a sales keynote speaker and author, teaching salespeople to become better storytellers to help them to win new business. John is the author of the best-selling book Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar, and his latest book The Sale is in the Tale. He also hosts “The Successful Pitch” podcast, with listeners in over 60 countries. John shares his insights and strategies as a guest lecturer at multiple universities including the University of Chicago Booth School of Business and the University of Texas at Austin (UTLA). He has also made a TV appearance with Larry King as an expert on “How To Ask For What You Want And Get A Yes.” Join us as we discuss storytelling in sales and the difficulty of standing out. John details frameworks and strategies to help you tell more compelling stories and make your business more memorable to your buyers. Highlights Who is John Livesay, the Pitch Whisperer: How he helps other people in improving their pitches and self-esteem How John started in sales How you can prepare to really stand out What challenges there are when working with teams What three things to keep in mind when telling a story What prompted John to write the book, "The Sale is in the Tale" What the four-step process is to become more memorable through effective storytelling How to learn more and reach out to John Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel markcox@inthefunnel.com  Connect with John Livesay The Successful Pitch Podcast The Sale is in the Tale https://johnlivesay.com/ https://www.linkedin.com/in/jlivesay/ 

The Successful Pitch with John Livesay
Closers Are Losers With Jeremy Miner

The Successful Pitch with John Livesay

Play Episode Listen Later Sep 7, 2022 30:58


Failing to close a deal as a salesperson is one of the most upsetting things that can happen to you. But what if I told you that it was actually your fault that you didn't get the sale. Selling is about change and most salespeople sell the product, not what the product can do for the customer. Join John Livesay as he talks to Jeremy Miner about integrating human behavior into the sales process. Jeremy has been in sales for 7 years! He is the founder of 7th Level. He is the co-author of The New Model of Selling and is the host of the Closers are Losers podcast. Learn how human behavior affects your customer's sales objections. Find out how to get people into your products with some of Jeremy's modes of communication. Start closing all your deals today! https://quarterly.ai/ - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help   GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling   JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW   Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'   Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

Rochester Business Connections
LST #33: John Livesay || Why “The Sale Is In The Tale”

Rochester Business Connections

Play Episode Listen Later Sep 7, 2022 39:53


The old way to sell was to push your agenda or even pressure your buyer. Guess what? Times have changed. To stand out in the” sea of sameness,” you must be a master storyteller with a magnetic message that pulls people in. Storytelling is a powerful and persuasive way to communicate ideas. For example, a story about your company's values may keep customers loyal, and an engaging story about how you're solving customer problems may help close the sale. Join this episode with John as we explore how storytelling can be applied as a sales tool, marketing strategy, negotiation tactic, and more. John Livesay, aka The Pitch Whisperer, is a sales keynote speaker who shows sales teams how to turn mundane case studies into compelling case stories, so they win more new business. His TEDx talk: "Be The Lifeguard of Your Own Life," has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk, which includes implementing storytelling skills. He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content. His book The Sale Is in the Tale is a business fable set in Austin, TX, about a sales rep whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their sales. Let's tap into some of John's wisdom. Tune in! During this episode, you will learn about; [00:00] Pre-show [02:33] Episode intro and a quick bio of our guest; John Livesay [05:09] John's backstory and how he got into sales [09:30] How John realized storytelling leads to sales. [12:02] How John identifies himself and how he has lived true to his uniqueness [18:03] The four steps to becoming a master storyteller [19:14] Triggers to know when you are not in flow with the audience during storytelling [21:33] How John got the skills of a master storyteller [26:14] Three types of stories & how to source one that resonates with your uniqueness [30:47] John's home in Austin, Texas [32:02] “The Sale Is In The Tale” [33:35] Rapid Fire Round [38:43] Connect with John and episode wrap-up Notable Quotes ~ “As an entrepreneur, you need to keep learning new skills to remain in the game. This will help you grow your business in terms of clients and revenues.” ~ “When we transcend the limited way in which we see ourselves, and truly realize that our identity is bigger than anything that is happening to us, we become free from the effects of external circumstances, and have a sense of inner peace.” ~ “A common misconception about human decision-making is that logic is the first line of defense. In reality, most people make their decisions emotionally and then back them up with logical arguments.” ~ “In storytelling, the better you describe a problem and show empathy, the more people think you have the solution.” ~ “The key to overcoming rejection is to never give up on oneself. Rejection can be faced head-on with a positive attitude and the perseverance to keep trying.” Get John's Book and other Resources The Sale Is in the Tale by John Livesay: https://www.amazon.com/gp/product/B09R4G61N9/. Be The Lifeguard of Your Own Life! | John Livesay | TEDx: https://www.youtube.com/watch?v=r5xajCqzSWM Keep In Touch with John Livesay Website: https://johnlivesay.com/ Instagram: https://www.instagram.com/thepitchwhisperer/ LinkedIn: https://www.linkedin.com/in/jlivesay/ Linkr.ee: https://linktr.ee/johnlivesay YouTube: https://www.youtube.com/channel/UChWp7P-2gv2a-nppJpXswoA John's Podcast: https://johnlivesay.com/john-livesay-podcast/ — Follow Balbert… Facebook www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: www.linkedin.com/in/balbertmarkting Website: https://www.realbusinessconnections.com/ – LST is made possible by www://balbertmarketing.com/

The Successful Pitch with John Livesay
Impossible To Ignore With Dr. Carmen Simon

The Successful Pitch with John Livesay

Play Episode Listen Later Aug 24, 2022 27:58


After 48 hours, people will only remember about 10% of the things you're saying. You need to be impossible to ignore because people will forget about the other 90%. So you really have to control that 10% and be as memorable as you can. When you're giving a speech, you have to control your unifying message so that you can achieve that 10%. Join John Livesay as he talks to cognitive neuroscientist, Dr. Carmen Simon about her book, Impossible to Ignore. Learn more about the science behind your brain and memories. Find out how you can control your 10% today! https://quarterly.ai/ - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help   GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling   JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW   Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'   Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

The Successful Pitch with John Livesay
Sell Without Selling Out With Andy Paul

The Successful Pitch with John Livesay

Play Episode Listen Later Aug 17, 2022 25:42


Sales isn't a simple job; it takes a lot of skill to earn a buyer's trust. So how do you sell without selling out? How do you earn that trust? John Livesay dives into sales with help from Andy Paul. With over three decades of experience under his belt, Andy gives us a glimpse at his sales insights. From building trust and communication to training and avoiding persuasion, this episode is one you can't miss. https://quarterly.ai/ - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help   GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling   JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW   Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'   Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

The Successful Pitch with John Livesay
How Diverse Voices Are Changing The Narrative With Blair Bryant Nichols

The Successful Pitch with John Livesay

Play Episode Listen Later Aug 10, 2022 39:31


For years, the dominant voices in the business world were white, male, and straight. But that is no longer the case. Diverse voices are starting to change the narrative. Increasingly, businesses are recognizing the value of diversity in all forms and actively seeking out diverse voices to help them tell their story. When companies embrace diversity, they send a powerful message that everyone is welcome and that all voices matter. We talk about all this with Blair Bryant Nichols, owner of BBN Creative Management. Blair is an expert on developing speakers for corporate events, conferences, and other thought leadership opportunities, including internal and external communications. Join in as he talks about unconscious bias, diversity, and how the right mission and purpose drive success. Quarterly.ai - The Pitch Whisperer in your pocket

The Successful Pitch with John Livesay
Human Factor Media With Zack Slingsby

The Successful Pitch with John Livesay

Play Episode Listen Later Aug 3, 2022 29:33


Storytelling is an effective way of getting people to buy into what you are selling. As long as you can harness the human factor in your story, you will always find someone interested in your brand. In this episode, John Livesay teams up with Zack Slingsby , the Founder of Human Factor Media. Zack discusses using literary techniques to gain attention and how to effectively leverage story-telling. Full f great insights, tune in and learn how to use story-telling to create the perfect pitch. https://quarterly.ai/ - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help   GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling   JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW   Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'   Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

The Successful Pitch with John Livesay
I Am No Limits With Brian Bogert

The Successful Pitch with John Livesay

Play Episode Listen Later Jul 27, 2022 33:18


There's a sleeping giant in every human. To awaken this giant, we need to help them grab what they believe is out of their grasp. Brian Bogert is the person that does just this. Brian is a passionate performance coach on a mission to help people prevail over the limits they've set for themselves. Brian disrupts the normative approach on how to create sustainable growth personally and professionally. He joins John Livesay in this episode to talk about his philosophies on how to embrace the pain to avoid suffering. Listen in as Brian shares his own story and how overcoming his triggers helped him acknowledge his limitless potential. https://quarterly.ai/ - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help   GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling   JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW   Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'   Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

The Successful Pitch with John Livesay
I'll Be Back With Shep Hyken

The Successful Pitch with John Livesay

Play Episode Listen Later Jul 20, 2022 31:46


How do you get your clients to say, “I'll be back”? Renowned customer service and experience expert Shep Hyken believes that delivering an amazing experience is what keeps customers coming back for more. With this in mind, Shep has managed to work with companies and organizations that want to build loyal relationships with their customers and employees. He sits down with John Livesay in today's episode to share how his upbringing instilled in him the values that are essential in the service industry. Listen in and learn more as Shep discloses his secrets on how to turn repeat customers into loyal customers. https://quarterly.ai/ - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help   GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling   JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW   Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'   Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

The Successful Pitch with John Livesay
Hunting Discomfort With Sterling Hawkins

The Successful Pitch with John Livesay

Play Episode Listen Later Jul 13, 2022 25:18


Getting results comes down to pushing past your comfort zone and limiting beliefs. That is what today's guest, Sterling Hawkins, the CEO and Founder of the Sterling Hawkins Group, firmly believes. From a multi-billion-dollar startup to collapse and to come back to launch, invest in, and grow over 50 companies, Sterling takes that experience to work with C-level teams from some of the largest organizations on the planet and speaks on stages around the world. Sterling is out to break the status quo. He believes that we can all unlock the incredible potential within ourselves, and he's on a mission to support people, businesses, and communities to realize that potential regardless of the circumstances. Today, he talks about how important it is to hunt discomfort and how, when you feel seen and heard, your loneliness goes down, and your productivity goes up.   Quarterly.ai - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review' Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

The Successful Pitch with John Livesay
Just Say Yes With Jim Palmer

The Successful Pitch with John Livesay

Play Episode Listen Later Jul 6, 2022 26:50


"Just say yes!" is Jim Palmer‘s battle cry. Get ready as the internationally acclaimed business coach shares valuable insights into building a business. John Livesay interviews Jim as he lets us have a look at how you can build your dream business. Jim also gives us a glimpse of his work mindset and why you need to take action. Tune in and learn more from a master of the craft and build your dream today. https://quarterly.ai/ - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review' Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

The Successful Pitch with John Livesay
Punching Above Your Weight: Taking Client Engagement To The Next Level With Heath Barnes

The Successful Pitch with John Livesay

Play Episode Listen Later Jun 20, 2022 27:11


One of the key ingredients to having a successful business is having the right clients. In this episode, Heath Barnes joins host John Livesay to share how he's going above and beyond when it comes to treating his clients. Heath is the Branch Manager at Cardinal Financial and host of the Mortgages Reimagined podcast. Starting with being a heavy-weight boxing champion while attending Texas A&M, where he graduated with a BBA in Business and Marketing, Heath Barnes has always been punching above his weight. Listen to his interesting journey to entrepreneurship and get tips on treating and engaging your clients to maximize retention and increase referrals. https://quarterly.ai/ - The Pitch Whisperer in your pocket   WANNA HOST YOUR OWN PODCAST? Click here to see how my friends at Podetize can help   GET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLING Better Selling Through Storytelling   JOHN LIVESAY, THE PITCH WHISPERER SHARE THE SHOW   Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'   Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

Avanti Entrepreneur Podcast
The Sale is in the Tale, with John Livesay

Avanti Entrepreneur Podcast

Play Episode Listen Later Mar 30, 2022 26:41


John Livesay aka The Pitch Whisperer is a sales keynote speaker who shows teams how to turn mundane case studies into compelling case STORIES so they can win more new business. 

Medical Sales Accelerator
How Soft Skills Make You Strong: Perfecting the Art of Storytelling to Close More Accounts

Medical Sales Accelerator

Play Episode Listen Later Mar 21, 2022 36:25


You're dishing out indisputable data that proves you have a superior product—so why aren't docs responding rationally to it? Stop spinning your wheels and start spinning yarns, says John Livesay, award-winning sales professional and author of “The Sale Is in the Tale.” We caught up with the “the Pitch Whisperer” himself to discuss how the most successful pitch artists in MedTech tell clear, concise, and compelling stories that their customers can repeat in that often-overlooked ‘meeting after the meeting.' Join us to learn the four-part formula for translating stats into a captivating narrative that lets your customers' frustrations and aspirations take center stage. In this episode, you'll learn:   How empathy and engaging body language up your likeability factor   Simple tricks to make your story stronger (e.g., present tense > past tense).    How to break the habit of telling stories that lack meaningful resolutions   Why you should use the ‘5-5-5 rule' to be a progressionist, not a perfectionist   Plus, we dig into the neuroscience behind our brains' inability to conceptualize the word 'don't.'

My Wakeup Call with Dr. Mark Goulston
Ep - 312 John Livesay

My Wakeup Call with Dr. Mark Goulston

Play Episode Listen Later Mar 17, 2022 30:22


In this episode I speak with return guest an Pitch Whisperer, John Livesay, who in his new book, "The Sale is in the Tale," shares a business fable story about the power of storytelling in selling. https://johnlivesay.com/