Podcast appearances and mentions of john livesay

John Livesay, The Pitch Whisperer and author of best-selling books, including Better Selling Through Storytelling and The Sale is In the Tale, joins Mahan Tavakoli on the Partnering Leadership podcast to share his insights on storytelling for leaders. In the conversation, John Livesay shares practical techniques to craft compelling stories that motivate teams, win business, and drive change.  Additionally, John provides memorable examples and easy-to-apply storytelling frameworks, including the 3Cs model and four-part story structure. Storytelling Takeaways from This Episode:- Telling your origin story and values-in-action stories to establish trust - Structuring pitches around client-focused stories, not just facts- Using analogies and vulnerability to smoothly guide teams through change- Capturing relatable stories from your team to build connection and brand loyalty- Applying the "5-5-5" model to reframe challenges and build resilience rapidly- Practicing consistently to hone your skills as a persuasive communicator  Connect with John Livesay John Livesay WebsiteJohn Livesay on LinkedInThe Sale is In the Tale on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured in Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned. CONNECT WITH HIM https://johnlivesay.com/ Subscribe to this channel now!  https://www.youtube.com/user/lunidelouis/?sub_confirmation=1    ---------------------------------------------------- Join our exclusive Facebook group @ https://www.facebook.com/groups/339709559955223  --------------------------------------------------- Looking for accountability to do your morning routine -- join us tomorrow morning, it's FREE:   https://bestmorningroutineever.com/  ----------------------------------------­­­­­­­-------------

In today's episode, we review the greatest hits around building resilience and leveraging social skills to get you closer to your goals, drawing on our insightful conversations with Angela Duckworth, Laura Huang, John Livesay, and Steven Hayes. Life gets rough. It's important to develop good habits while things are going smoothly so when the seas get rough, you have a strong baseline to fall back on. Grit and resilience are integral to your success in life because they make the tough times easier to push through without feeling like the world is collapsing around you. What to Listen For Introduction – 00:00:00 What is the difference between talent and effort? What is the foundation for reaching your goals and how do you make it strong? What are the two P's you need to push toward your goals? This always beats talent alone – 00:09:48 What should you focus on if you want to be the best and you weren't “born with talent?” How do you maintain your passion in something when you keep failing at it? Breaking down goals to make them easy – 00:14:48 How can you break down goals and objectives in a way that makes them feel easier while also motivating you to stick with them? What can you do to stop getting caught up in the past and focus on the future? How to trust your gut – 00:24:05 What can you do to develop your intuition and learn when to rely on it? What will always outperform hard work in the world we live in now? Why is “just be yourself” terrible advice even though there is a kernel of truth embedded in it? Overcome your fear of rejection today – 00:34:46 What one exercise can you do today to overcome your fear of rejection so you can push forward after every “no” without missing a beat? What is the secret to not taking rejection personally so you can maintain your focus and mood in the face of overwhelming rejection? Stop letting your inner critic dictate your life – 00:41:42 What can you do to release the death grip that your inner critic has on your life so you take risks and chase your big goals without fear of failure? Why do you need to develop competence? Learn more about your ad choices. Visit megaphone.fm/adchoices

We interview veteran comic book inker, John Livesay about his career working for Top Cow, Extreme Studios, Marvel, DC Comics and more all throughout the 90's and beyond. Plus, we learn about his lifelong comic book collecting hobby and personal experience trying to get recognized in Wizard magazine, among many other amazing stories. Want to take your WIZARDS experience to the next level? Get an UNCUT early release version of this episode, our exclusive 90's Super Cinema podcast and more at Patreon.com/WIZARDSCOMICS for just $5 a month! Thanks to our monthly supporters Gabe Sylvan Damon Filip V Donovan Christoffer David Ellis acovio Alex Giannini Jeremy Cathey Nate Clark William Bruce West Mark Florio David Fink Brent Cranfill MarWe Bruno Cavalcante David M Dalibor Žujović Evin Bryant Gary Hutcherson Fernando Pinto Jeremy Dawe Brian Acosta Joe Marcello DenimJedi Miitchell Hall Lee Markowitz Stephen Forshaw Mark McDonald ★ Support this podcast on Patreon ★

In our tenth QnA Episode we look at subjects from Canada's Hundred Days in 1918 to the Missing of the Great War, ask how to begun studying the First World War given all that is available now, and discuss how sickness was as much of a problem to soldiers on the battlefield as wounds from shot and shell.John Livesay - link to a copy of Canada's Hundred's Days on the Internet Archive. Got a question about this episode or any others? Drop your question into the Old Front Line Discord Server or email the podcast.Send us a Text Message.Support the Show.

Comic Reviews: DC Batman and Robin Annual 2024 by Joshua Williamson, Howard Porter, Rain Beredo Batman/Superman: World's Finest Annual 2024 by Mark Waid, Cullen Bunn, Edwin Galmon, Lee Loughridge; Dennis Culver, Travis Mercer, Andrew Dalhouse; Stephanie Williams, Rosi Kampe, Jordie Bellaire; Christopher Cantwell, Jorge Fornes, Lee Loughridge DC Power 2024 by N.K. Jemisin, Jamal Campbell; Cheryl Lynn Eaton, Asiah Fulmore, Ruth Redmond; Lamar Giles, Sean Damien Hill, Anthony Fowler Jr., DJ Chavis; John Ridley, Edwin Galmon; Deron Bennett, Denys Cowan, John Stanisci, Christopher Cantwell; Shawn Martinbrough, Tony Akins, Moritat; Alitha Martinez, Mark Morales, Romulo Fajardo Jr.; Jarrett Williams, Domo Stanton, Andrew Dalhouse; Greg Burnham, Jahnoy Lindsay; Brandon Thomas, Khary Randolph, Serg Acuña Power Girl Uncovered Titans: Beast World 6 by Tom Taylor, Ivan Reis, Lucas Meyer, Eduardo Pansica, Danny Miki, Julio Ferreira, Brad Anderson, Romulo Fajardo Jr. Trinity Special by Tom King, Daniel Sampere, Tomeu Morey Marvel Dead X-Men 1 by Steve Foxe, Bernard Chang, Jonas Scharf, Vincenzo Carratu, Frank Martin Marvel's Voices: Legends by David Walker, Eder Messias, Jonas Trindade, Andrew Dalhouse; Justina Ireland, Karen Darboe, Carlos Lopez; Ezra Claytan Daniels, Sean Damien Hill, Oren Junior, Espen Grundetjern; Sheree Renee Thomas, Julian Shaw, Carlos Lopez Marvel Unlimited Alligator Loki 34 by Alyssa Wong, Robert Quinn Image Moon Man 1 by Kyle Higgins, Scott Mescudi, Marco Locati, Igor Monti Boom Power Rangers Unlimited: The Morphin Masters 1 by Ryan Parrott, Rachel Wagner, Daniel Bayliss, Arthus Hesli Dynamite Lilo and Stitch 1 by Greg Pak, Giulia Giacomino Titan Dark Souls: The Willow King by George Mann, Mann House Oni Jill and the Killers 1 by Olivia Cuartero-Briggs, Roberto Ingranata, Rebecca Nalty OGNs Shook! A Black Horror Anthology by Shawn Alleyne, Alverne Ball, Rodney Barnes, Brandon Easton, Bradley Golden, Kevin Grevioux, John Jennings, Evan Parke, Marcus Roberts, David Walker, David Brame, Roberto Castro, Flavio Cortes, Daniel Gorman, Charlie Goubile, Alessio Nocerino, Adam Seats, Jamal Williams Jr., Jermel Williams, Phillip Williams Jr., Beezzz Studio, Bruce Cherin, Mickey Clausen, Oladayo Kemi, Iwan Joko Triyono Adventures of Invisible Boy by Doogie Horner Alterations by Ray Xu Spirited: Day of the Living Liv by Liv Livingston, Glass House Graphics Additional Reviews: Giant Days, Hazbin Hotel, Star Trek Defiant Annual, Flight Attendant s1, Orion and the Dark, Self, surprise review News: Alyssa Wong leaving Dr. Aphra, Suicide Squad vs. Justice League choices, Kristen Ritter confirmed for Sonic 3, Ahsoka comic adaptation coming, final Canto chapter announced, Omninews, new Image anthology from Sabir Pirzada Comics Countdown (30 Jan 2024): 1.     Alan Scott: Green Lantern 4 by Tim Sheridan, Cian Tormey, Jordi Tarragona, John Livesay 2.     Dark Ride 10 by Joshua Williamson, Andrei Bressan, Adriano Lucas 3.     w0rldtr33 7 by James Tynion IV, Fernando Blanco, Jordie Bellaire 4.     Titans: Beast World 6 by Tom Taylor, Ivan Reis, Lucas Meyer, Eduardo Pansica, Danny Miki, Julio Ferreira, Brad Anderson, Romulo Fajardo Jr. 5.     Batman: Off-World 3 by Jason Aaron, Doug Mahnke, Jaime Mendoza, David Baron 6.     Avengers, Inc 5 by Al Ewing, Leonard Kirk, Alex Sinclair 7.     Avengers: Twilight 2 by Chip Zdarsky, Daniel Acuna 8.     Local Man 9 by Tim Seeley, Tony Fleecs, Felipe Sobreiro, Brad Simpson 9.     Spider-Boy 3 by Dan Slott, Paco Medina, Erick Arciniega, Ty Templeton, Dee Cunniffe 10.  Doctor Aphra 40 by Alyssa Wong, Minkyu Jung, Rachelle Rosenberg

The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients. The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. By applying the methodology from The Sale Is in the Tale you will: Double your closing ratio Learn how to get people to go from saying "I'm interested" to "I'm in" Go from pushy to persuasive Tug at heartstrings to get people to open their purse strings Stop drowning in the sea of sameness ABOUT THE AUTHOR: John Livesay, aka The Pitch Whisperer, is a keynote speaker on storytelling as a sales tool, marketing, negotiation, and persuasion.  As a keynote speaker, John shares lessons from his award-winning career at Conde Nast to teach sales teams how to become irresistible so they are magnetic to their ideal clients.  His TEDx talk has over 1,000,000 views.  His other books are:  Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar with a Foreword by Tim Sanders (2019) The Successful Pitch: Conversations About Going from Invisible to Investable with a Foreword by Judy Robinett (2016) The 7 Most Powerful Selling Secrets: Soar Your Way to Success With Integrity, Passion and Joy (2004) John is a guest lecturer on leveraging the power of storytelling in sales at several universities including the University of Texas at Austin, Pepperdine Graduate Business School, and the University of Chicago Booth School of Business. And, interesting fact – he was once a lifeguard!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/sale-tale-john-livesay

Who hasn't been captivated by a story that grabs you from the first sentence and doesn't let go until the end? Let's journey together to the heart of storytelling with our esteemed guest, John Livesay, the renowned Pitch Whisperer. This episode is ripe with insights on how to transform dry facts into captivating narratives that your audience can't resist. We discover not just the power, but the art of storytelling, with John showing us how to craft our tales from a customer-centric perspective. As we peel back the layers, we also learn about his innovative concept of a story jukebox, ensuring your narratives resonate with every listener.But we're not stopping there. The second part of our episode is all about nailing the structure of your story - think of it as the skeleton that holds your narrative together. With John's expertise, we break down the steps of setting the scene, introducing the problem, offering a solution, and finally, tying it neatly with a resolution. You'll also get to grips with his '3 C's' checklist to fine tune your storytelling prowess. John doesn't leave any stone unturned, sharing his unique five-step conversation structure for those in tech and healthcare sales. This isn't just about telling stories; it's about crafting narratives that convince, captivate, and convert your audience. Let's get started.Text to get the first chapter of John's book, The Tale Is In the Sale:pitch66866Connect with John:Website:https://johnlivesay.com/Listen to John's podcast:https://johnlivesay.com/john-livesay-podcast/Pick up one of John's books:https://johnlivesay.com/better-selling-through-storytelling-bestseller/Follow John on social mediaLinkedInhttps://www.linkedin.com/in/jlivesay/Instagram https://www.instagram.com/thepitchwhisperer/Facebook https://www.facebook.com/profile.php?id=100063583120249Got a comment, idea for a topic, or would you like to be a featured guest on Speaking of Speaking? Reach out to Carl: askcarl@carlspeaks.ca And check out the website for more tips: https://carlspeaks.ca/Book Carl for your next summit, podcast, or live event:https://carlspeaks.ca/contact-carl/If you're a coach, consultant, subject matter expert or speaker and are looking to start your own podcast, Carl and his team can help you strategize a show that fits your brand and your budget. Head on over to Podcast Solutions Made Simple to get started:https://podcastsolutionsmadesimple.comand, don't forget to check out the brand new podcast! It's a podcast all about podcasting. So if getting into the podcast space keeps alluding you , this is the show for you! If you're a seasoned podcaster, this is the show for you! Check it out here:https://podcastsolutionsmadesimple.buzzsprout.com/Give it a listen, give us a rating, leave us a comment, and subscribe to the show wherever you get your podcast!

Comic Reviews: DC Superman '78: The Metal Curtain 1 by Robert Venditti, Gavin Guidry, Jordie Bellaire Static: Up All Night GN by Lamar Giles, Paris Alleyne, Yancey Labat Marvel Punisher 1 by David Pepose, Dave Wachter, Dan Brown Star Wars: High Republic 1 (Phase III) by Cavan Scott, Ario Anindito, Jim Tower, Mark Morales, Jim Campbell Thanos 1 by Christopher Cantwell, Luca Pizzari, Ruth Redmond What If… Dark: Tomb of Dracula by Marv Wolfman, David Cutler, Victor Olazaba, Scott Hanna, John Livesay, Edgar Delgado, Antonio Fabela, Dee Cunniffe Marvel Unlimited It's Jeff by Kelly Thompson, Nao Fuji Who is Ms. Marvel? by Alex Segura, Noemi Vettori Who is a Flerken? by Jason Loo Who is Monica Rambeau? by Cheryl Lynn Eaton, Alan Robinson Image Petrol Head 1 by Rob Williams, Pye Parr Boom Zawa + the Belly of the Beast 1 by Michael Dialynas Dark Horse Count Crowley: Mediocre Midnight Monster Hunter 1 by David Dastmalchian, Lukas Ketner, Lauren Affe Ahoy Captain Ginger: The Last Feeder 1 by Stuart Moore, June Brigman, Roy Richardson ComiXology Nice Jewish Boys by Neil Kleid, John Broglia, Ellie Wright OGNs Transitions: A Mother's Journey by Elodie Durand Flying Ship by Jem Milton Escape From Mister Lemoncello's Library by Chris Grabenstein Duel by Jessixa Bagley, Aaron Bagley Skip! by Sarah Burgess Secret of the Ravens by Joanna Cacao Atana and the Firebird by Vivian Zhou Power Button: The First Invasion by Zack Soto Additional Reviews: Loki s2e6, The Marvels, Deadpool by Kelly Thompson, Good Omens s2 JewCE recap News: Doctor Who Christmas special details, Live-Action Zelda is official, King/Evely new fantasy epic from Dark Horse, Actor's strike is over, Dogpool, new hints about DC in 2024, What If… Venom?, new Suicide Squad series teased, new Red Hood series, Last Days delayed indefinitely, new Rangers book by Amy Jo Johnson, Joe Hill Creepshow one-shot, Peter and Miles getting a team-up comic by Greg Weisman (Spectacular Spider-Men) Trailers: Ghostbusters: Frozen Empire, Inside Out 2, Orion and the Dark, Avatar: The Last Airbender, Dead Boy Detectives, Damsel, Garfield, Merry Little Batman, Jurassic World: Chaos Theory Comics Countdown (07 Nov 2023): 1.     Birds of Prey 3 by Kelly Thompson, Leonardo Romero, Jordie Bellaire 2.     Nice Jewish Boys 1 by Neil Kleid, John Broglia, Ellie Wright 3.     Batman 139 by Chip Zdarsky, Jorge Jimenez, Tomeu Morey 4.     Dark Ride 9 by Joshua Williamson, Andrei Bressan, Adriano Lucas 5.     Zawa + the Belly of the Beast 1 by Michael Dialynas 6.     Phantom Road 6 by Jeff Lemire, Gabriel Walta, Jordie Bellaire 7.     Secret of the Ravens GN by Joanna Cacao 8.     Midlife 2 by Brian Buccellato, Stefano Simeone 9.     Transformers 2 by Daniel Warren Johnson, Mike Spicer 10.  Atana and the Firebird GN by Vivian Zhou  

Comic Reviews: DC Aquaman and the Lost Kingdom Special by Tim Seeley, Miguel Mendonca, Andrew Dalhouse, Joey Esposito, Ray-Anthony Height, Eren Angiolini, Ethan Sacks, Scot Eaton, Norm Rapmund Batman/Catwoman: The Gotham War – Scorched Earth by Tini Howard, Chip Zdarsky, Mike Hawthorne, Nikola Cizmesija, Mark Morales, Wade Von Grawbadger Return of Superman 30th Anniversary Special by Dan Jurgens, Travis Moore, Adriano Lucas, Louise Simonson, Jon Bogdanove, Glenn Whitmore, Jerry Ordway, Karl Kesel, Tom Grummett, Doug Hazlewood, Brett Breeding, Elizabeth Breitweiser, Denis Rodier Supergirl Special by Mariko Tamaki, Skylar Partridge, Marissa Louise Marvel It's Jeff: The Jeff-Verse by Kelly Thompson, GuriHiru Spider-Boy 1 by Dan Slott, Paco Medina, Ty Templeton, Erick Arciniega, Dee Cunniffe Ultimate Universe 1 by Jonathan Hickman, Stefano Caselli, David Curiel White Widow 1 by Sarah Gailey, Alessandro Miracolo, Matt Milla Marvel Unlimited It's Jeff 27 by Kelly Thompson, Nao Fuji Image Blood Commandment 1 by Szymon Kudranski Dynamite Savage Red Sonja 1 by Dan Panosian, Alessio Petillo, Francesco Segala Boom Space Between 1 by Corinna Bechko, Danny Luckert Dark Horse Stranger Things: The Voyage 1 by Michael Moreci, Todor Hristov, Francesco Segala Ablaze Almost Dead 1 by Galaxy, Ryan Benjamin, John Livesay, Sivakami M AWA Red Light 1 by Sarah Cho, Priscilla Petraites, Miroslav Mrva Vault Unnatural Order 1 by Christopher Yost, Val Rodrigues, Dearbhla Kelly DSTLRY Gone 1 by Jock OGNs Doctor Who: Once Upon a Timelord by Dan Slott, Chris Jones, Matthew Dow Smith Bad Karma by Alex de Campi, Ryan Howe, Dee Cunniffe Good Comics for Bad People: An Extra Fabulous Collection by Zach Stafford Avatar the Last Airbender: Azula and the Spirit Temple by Faith Erin Hicks, Peter Wartman, Adele Matera The Unlikely Story of Felix and Macabber by Juni Ba, Hassan Otsmane-Elhaou Hundredth Voice by Caitlin Like Chasing Echoes by Dan Goldman, George Schall Mariko Between Worlds by Matthew Erman, Liana Kangas, Rebecca Nalty Additional Reviews: Loki s2e5, Fall of the House of Usher News: some odd MCU stuff, Gail wrote a novel, DC Compact Comics, Stephanie Phillips Black Widow/Hawkeye miniseries, massive developments in theme park world, Superman and Lois ending with s4, Marvel Spotlight, new Ram V comic from Dark Horse, Omninews, Arcane s2 release date Trailers: Kingdom of the Planet of the Apes, Echo, Fargo s5 Comics Countdown (31 Oct 2023): 1.     Hundredth Voice OGN by Caitlin Like 2.     Supergirl Special by Mariko Tamaki, Skylar Partridge, Marissa Louise 3.     Bad Karma OGN by Alex de Campi, Ryan Howe, Dee Cunniffe 4.     Doctor Strange 9 by Jed MacKay, Pasqual Ferry, Heather Moore 5.     Usagi Yojimbo: Ice and Snow 2 by Stan Sakai, Hi-Fi 6.     Space Between 1 by Corinna Bechko, Danny Luckert 7.     Traveling to Mars 9 by Mark Russell, Roberto Meli 8.     Return of Superman 30th Anniversary Special by Dan Jurgens, Travis Moore, Adriano Lucas, Louise Simonson, Jon Bogdanove, Glenn Whitmore, Jerry Ordway, Karl Kesel, Tom Grummett, Doug Hazlewood, Brett Breeding, Elizabeth Breitweiser, Denis Rodier 9.     No/One 6 by Brian Buccellato, Kyle Higgins, Geraldo Borges, Mark Englert 10.  Spider-Boy 1 by Dan Slott, Paco Medina, Ty Templeton, Erick Arciniega, Dee Cunniffe  

On today's episode, Allan speaks with sales expert John Livesay, aka "the Pitch Whisperer". Topics include:How John came to be known as “The Pitch Whisperer” (4:06)Why good stories are so compelling (6:18)Explaining a potential client's problem through story (8:33)“What happens if this doesn't work?” (11:40)What John learned about storytelling at Condé Nast (15:13)Why he left Condé Nast (17:28)The key to a good story (18:31)How different personalities respond to stories (23:22)How to tell if a story is working (27:30)

In this episode, we dive deep into the magic of emotional storytelling in sales. John Livesay, the "Pitch Whisperer," shares how a simple story can transform a sales pitch from good to unforgettable. - Emotions Over Logic: Buying decisions are often emotional, not just logical. - The Power of Stories: A well-crafted story sticks in the mind better than dry facts. - Structuring Your Tale: Learn the four-part structure that makes any story compelling. Dive into these gems and more, and find out how to change the way you sell.   John Livesay, celebrated as "The Pitch Whisperer," is not just a master of sales but a storytelling maestro. With accolades like salesperson of the year at Conde Nass and lectures at top universities, John truly knows the art of the pitch.  Join us as we learn from the best in the business!  

The Best Story Wins (ft. John Livesay and David Burkus)John Livesay and David Burkus on telling stories and picking fightsOPENING QUOTE:”Whoever tells the best story is the one that's going to win that pitch, not who has the best price or who has more bells and features.” -John LivesayGUEST BIO:John Livesay, also known as The Pitch Whisperer, is the speaking industry's sage of storytelling and the go-to expert for helping brands tell compelling stories to their own audiences. He's done exactly that for the likes of Coca-Cola, Olympus, Berkshire Hathaway, and many more big name clients, offering a roadmap for turning great products into narratives that customers just can't ignore.Links:WebsiteFacebookTwitterLinkedInYouTubeDavid Burkus is one of the leading minds in the business world, and one of its most provocative. He literally wrote the book on managing remote teams before COVID hit. Since then, he's been instrumental in helping organizations everywhere adapt to the seismic shifts brought on by remote work, especially when it comes to how leaders interact with their team members and their customers. Links:WebsiteTwitterFacebookLinkedInInstagramYouTubeCORE TOPICS + DETAILS:[3:40] - Why a Bad Time is the Best TimeTurning opposition into opportunityDavid shares how he entered the professional speaking game at the height of the pandemic — probably the only speaker to make that somewhat insane choice. But David doesn't see it that way. He turned a powerful new need, managing remote workers and teams in the COVID era, into an opportunity to provide unique value. He's never looked back, and there's something to be learned from his accomplishment. Sometimes the worst time is the best time.[5:40] - The Universal LanguageThe brain thinks in stories, which is why storytellers excelFrom Olympus to Coca-Cola, John Livesay delivers the same undeniable message: the best story wins. Audiences think in terms of narrative — it's how the brain is wired. That's why the best speakers, leaders, marketers, whatever you like; they're the ones who know how to tell a story. What story are you telling?[9:07] - You Are Your Own Chief Culture OfficerManaging people is everything, even if you're only managing yourselfEvery leader at every level of an organization is the chief culture officer of their own team, whether it's a team of two or 200. Even a sole proprietor has a company culture — it's what they will do, won't do, and the things they insist on in their work and general approach.  It's how they function, how much they're willing to work, all the little details that make up their “organization” of one. Teaching every leader at every level how to take responsibility for the people in their team is the key to unlocking real impact that lasts.[11:25] - Want to Inspire Action? Pick a FightStop talking metrics and put on the boxing gloves“People don't want to join a company anymore, they want to join a crusade.” With that, David Burkus introduces one of the most striking ideas from our episode — that if you want to lead people, you need to pick a fight and do so wisely. Position yourself as your customers' ally in a fight against the status quo, and you'll inspire many more people to join you on that mission than if you just talk metrics and KPIs.RESOURCES:[2:04] Leading from Anywhere, by David Burkus[4:34] Books by John Livesay[11:25] Pick a Fight, by David BurkusFollow John Livesay:FacebookTwitterLinkedInYouTubeFollow David Burkus:WebsiteTwitterFacebookLinkedInInstagramYouTubeFollow Josh Linkner:FacebookLinkedInInstagramTwitterYouTubeABOUT MIC DROP:Hear from the world's top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests' Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it's starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.Learn more at: MicDropPodcast.comABOUT THE HOST:Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he's on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award. Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza. Learn more about Josh: JoshLinkner.comSPONSORED BY IMPACTELEVEN:From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. Learn more at: impacteleven.comPRODUCED BY DETROIT PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown's processes to launch today's most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here's to making (podcast) history together.Learn more at: DetroitPodcastStudios.comSHOW CREDITS:Josh Linkner: Host | josh@joshlinkner.comConnor Trombley: Executive Producer | connor@DetroitPodcastStudios.com

INC magazine calls John Livesay The Pitch Whisperer. He is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and online course "Revenue Rockstar Mastery." His current book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Franklin University, Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business.

John Livesay, The Pitch Whisperer and author of best-selling books, including Better Selling Through Storytelling and The Sale is In the Tale, joins Mahan Tavakoli on the Partnering Leadership podcast to share his insights on storytelling for leaders. In the conversation, John Livesay shares practical techniques to craft compelling stories that motivate teams, win business, and drive change.  Additionally, John provides memorable examples and easy-to-apply storytelling frameworks, including the 3Cs model and four-part story structure. Storytelling Takeaways from This Episode:- Telling your origin story and values-in-action stories to establish trust - Structuring pitches around client-focused stories, not just facts- Using analogies and vulnerability to smoothly guide teams through change- Capturing relatable stories from your team to build connection and brand loyalty- Applying the "5-5-5" model to reframe challenges and build resilience rapidly- Practicing consistently to hone your skills as a persuasive communicator  Connect with John Livesay John Livesay WebsiteJohn Livesay on LinkedInThe Sale is In the Tale on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dr. Noah St. John, Brett Berish, Bob Moesta, Cameron Herold, Rudy Mawer, Kyle Mcdowell & John Livesay and in this episode you will hear tips and tricks from top entrepreneurs about how to successfully shape your business for growth and success.   (1:29) Dr. Noah St. John Your business's success story highly depends on these three main things. What do you offer? If you don't have the right offer, nothing else matters. The next thing is you need the right funnels, which is how you sell it. And lastly you need the traffic, which is getting your offer and your funnel in front of the right people that you know will give you money.   (4:34) Brett Berish You have to have a little bit of everything and work really hard in order for your business to excel. The reason being is that sometimes you may offer the best service or have the best looking product to sell but if your marketing is bad, it won't do you much good. Or it's the other way around. You have good marketing but your product has nothing to offer. It's important to have a little bit of everything.    (7:46) Bob Moesta People don't buy products. They hire them to do a job in their life. So figure out what the job is then you can design the product .Focus on the demand side, where people want to make progress, but can't. And after you know this it becomes relatively easy to pull the technology together. Always understand the demand first and then figure out how to shape a product to fit demand.    (11:01) Cameron Herold When your business grows, the people around the company need to grow as well. You will need to start hiring people for different roles and responsibilities. This method can be done using the ones and threes. You go from one to three, from three to ten, ten to thirty and thirty to a hundred. At every stage of the company, you need to invest in people. The more you grow their skills, the more they grow their confidence, the more they'll grow the company for you. (14:25) Rudy Mawer Many people experience burnouts in their business journey. A burnout is when you lose a bit of the vision or the path forward or the future. A huge part of it is also physical, however the more progress you make, the more work you will have to do so you need to keep working on your vision because that is the one thing that is going to keep pushing you even when your workload increases. ‘   (17:27) Kyle McDowell Think like the founder and you'll recognize many opportunities for improvement. If you see someone's not pulling their own weight or they're phoning it in, as a founder you are not going to stand for that. So if you think like the founder, you take on ownership, which may be an uncomfortable word for a lot of people, however it is very important if you want to be successful and lead a team and a culture of excellence.   (23:57) John Livesay You have to be your own lifeguard. No one is going to come help you if you are in trouble. You cannot expect people to drop everything they have on their own plate to come save you. You have to pull yourself through.Get educated, learn things, learn from mistakes, improve yourself. Do whatever it is you need to do in order for you to be able to save yourself in case you ever land yourself in trouble.   Links: @noahstjohn  @brettberishceo  @bmoesta  @cameron_herold_cooalliance @rudymawerlife  @kylemcdowellinc  @thepitchwhisperer  

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dr. Noah St. John, Brett Berish, Bob Moesta, Cameron Herold, Rudy Mawer, Kyle Mcdowell & John Livesay and in this episode you will hear tips and tricks from top entrepreneurs about how to successfully shape your business for growth and success.   (2:41) Dr. Noah St. John Your business's success story highly depends on these three main things. What do you offer? If you don't have the right offer, nothing else matters. The next thing is you need the right funnels, which is how you sell it. And lastly you need the traffic, which is getting your offer and your funnel in front of the right people that you know will give you money.   (5:46) Brett Berish You have to have a little bit of everything and work really hard in order for your business to excel. The reason being is that sometimes you may offer the best service or have the best looking product to sell but if your marketing is bad, it won't do you much good. Or it's the other way around. You have good marketing but your product has nothing to offer. It's important to have a little bit of everything.    (8:58) Bob Moesta People don't buy products. They hire them to do a job in their life. So figure out what the job is then you can design the product .Focus on the demand side, where people want to make progress, but can't. And after you know this it becomes relatively easy to pull the technology together. Always understand the demand first and then figure out how to shape a product to fit demand.    (12:13) Cameron Herold When your business grows, the people around the company need to grow as well. You will need to start hiring people for different roles and responsibilities. This method can be done using the ones and threes. You go from one to three, from three to ten, ten to thirty and thirty to a hundred. At every stage of the company, you need to invest in people. The more you grow their skills, the more they grow their confidence, the more they'll grow the company for you. (15:37) Rudy Mawer Many people experience burnouts in their business journey. A burnout is when you lose a bit of the vision or the path forward or the future. A huge part of it is also physical, however the more progress you make, the more work you will have to do so you need to keep working on your vision because that is the one thing that is going to keep pushing you even when your workload increases. ‘   (18:39) Kyle McDowell Think like the founder and you'll recognize many opportunities for improvement. If you see someone's not pulling their own weight or they're phoning it in, as a founder you are not going to stand for that. So if you think like the founder, you take on ownership, which may be an uncomfortable word for a lot of people, however it is very important if you want to be successful and lead a team and a culture of excellence.   (25:09) John Livesay You have to be your own lifeguard. No one is going to come help you if you are in trouble. You cannot expect people to drop everything they have on their own plate to come save you. You have to pull yourself through.Get educated, learn things, learn from mistakes, improve yourself. Do whatever it is you need to do in order for you to be able to save yourself in case you ever land yourself in trouble.   Links: @noahstjohn  @brettberishceo  @bmoesta  @cameron_herold_cooalliance @rudymawerlife  @kylemcdowellinc  @thepitchwhisperer

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dr. Noah St. John, Brett Berish, Bob Moesta, Cameron Herold, Rudy Mawer, Kyle Mcdowell & John Livesay and in this episode you will hear tips and tricks from top entrepreneurs about how to successfully shape your business for growth and success.   (2:41) Dr. Noah St. John Your business's success story highly depends on these three main things. What do you offer? If you don't have the right offer, nothing else matters. The next thing is you need the right funnels, which is how you sell it. And lastly you need the traffic, which is getting your offer and your funnel in front of the right people that you know will give you money.   (5:46) Brett Berish You have to have a little bit of everything and work really hard in order for your business to excel. The reason being is that sometimes you may offer the best service or have the best looking product to sell but if your marketing is bad, it won't do you much good. Or it's the other way around. You have good marketing but your product has nothing to offer. It's important to have a little bit of everything.    (8:58) Bob Moesta People don't buy products. They hire them to do a job in their life. So figure out what the job is then you can design the product .Focus on the demand side, where people want to make progress, but can't. And after you know this it becomes relatively easy to pull the technology together. Always understand the demand first and then figure out how to shape a product to fit demand.    (12:13) Cameron Herold When your business grows, the people around the company need to grow as well. You will need to start hiring people for different roles and responsibilities. This method can be done using the ones and threes. You go from one to three, from three to ten, ten to thirty and thirty to a hundred. At every stage of the company, you need to invest in people. The more you grow their skills, the more they grow their confidence, the more they'll grow the company for you. (15:37) Rudy Mawer Many people experience burnouts in their business journey. A burnout is when you lose a bit of the vision or the path forward or the future. A huge part of it is also physical, however the more progress you make, the more work you will have to do so you need to keep working on your vision because that is the one thing that is going to keep pushing you even when your workload increases. ‘   (18:39) Kyle McDowell Think like the founder and you'll recognize many opportunities for improvement. If you see someone's not pulling their own weight or they're phoning it in, as a founder you are not going to stand for that. So if you think like the founder, you take on ownership, which may be an uncomfortable word for a lot of people, however it is very important if you want to be successful and lead a team and a culture of excellence.   (25:09) John Livesay You have to be your own lifeguard. No one is going to come help you if you are in trouble. You cannot expect people to drop everything they have on their own plate to come save you. You have to pull yourself through.Get educated, learn things, learn from mistakes, improve yourself. Do whatever it is you need to do in order for you to be able to save yourself in case you ever land yourself in trouble.   Links: @noahstjohn  @brettberishceo  @bmoesta  @cameron_herold_cooalliance @rudymawerlife  @kylemcdowellinc  @thepitchwhisperer

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dr. Noah St. John, Brett Berish, Bob Moesta, Cameron Herold, Rudy Mawer, Kyle Mcdowell & John Livesay and in this episode you will hear tips and tricks from top entrepreneurs about how to successfully shape your business for growth and success.   (1:29) Dr. Noah St. John Your business's success story highly depends on these three main things. What do you offer? If you don't have the right offer, nothing else matters. The next thing is you need the right funnels, which is how you sell it. And lastly you need the traffic, which is getting your offer and your funnel in front of the right people that you know will give you money.   (4:34) Brett Berish You have to have a little bit of everything and work really hard in order for your business to excel. The reason being is that sometimes you may offer the best service or have the best looking product to sell but if your marketing is bad, it won't do you much good. Or it's the other way around. You have good marketing but your product has nothing to offer. It's important to have a little bit of everything.    (7:46) Bob Moesta People don't buy products. They hire them to do a job in their life. So figure out what the job is then you can design the product .Focus on the demand side, where people want to make progress, but can't. And after you know this it becomes relatively easy to pull the technology together. Always understand the demand first and then figure out how to shape a product to fit demand.    (11:01) Cameron Herold When your business grows, the people around the company need to grow as well. You will need to start hiring people for different roles and responsibilities. This method can be done using the ones and threes. You go from one to three, from three to ten, ten to thirty and thirty to a hundred. At every stage of the company, you need to invest in people. The more you grow their skills, the more they grow their confidence, the more they'll grow the company for you. (14:25) Rudy Mawer Many people experience burnouts in their business journey. A burnout is when you lose a bit of the vision or the path forward or the future. A huge part of it is also physical, however the more progress you make, the more work you will have to do so you need to keep working on your vision because that is the one thing that is going to keep pushing you even when your workload increases. ‘   (17:27) Kyle McDowell Think like the founder and you'll recognize many opportunities for improvement. If you see someone's not pulling their own weight or they're phoning it in, as a founder you are not going to stand for that. So if you think like the founder, you take on ownership, which may be an uncomfortable word for a lot of people, however it is very important if you want to be successful and lead a team and a culture of excellence.   (23:57) John Livesay You have to be your own lifeguard. No one is going to come help you if you are in trouble. You cannot expect people to drop everything they have on their own plate to come save you. You have to pull yourself through.Get educated, learn things, learn from mistakes, improve yourself. Do whatever it is you need to do in order for you to be able to save yourself in case you ever land yourself in trouble.   Links: @noahstjohn  @brettberishceo  @bmoesta  @cameron_herold_cooalliance @rudymawerlife  @kylemcdowellinc  @thepitchwhisperer  

Closing a sale is often presented as a logical set of actions. You say these things in this order, you carry yourself in this way, and people will be persuaded to buy from or hire you.   In reality, though, closing a sale starts with emotional decisions, answering questions like "How do I feel interacting with this person?" and "Could I see myself following the same path as their previous clients or customers?"   That starts with you, but there's another important ingredient to help you seal the deal: case studies.   To help us outline what makes for a good case study, we're joined by TEDx speaker and sales expert John Livesay.   Also known as "The Pitch Whisperer," John's the author of the best-selling books, "Better Selling Through Storytelling" and "The Sale Is In The Tale" and is the creator of the online course "Revenue Rockstar Mastery."   John specializes in training sales teams "how to turn mundane case studies into compelling case stories," and in this episode, he explains how you can do the same.   Show Notes:   ✅ Text "Pitch" to 66866 to get the first chapter of John's new book, "The Sales is in the Tale".   ✅ Check out John's sales course, "Revenue Rockstar Mastery:" https://gofrominvisibletoirresistible.com/  

Can you win sales by telling stories? Don't miss this inspiring podcast episode featuring John Livesay, a renowned author, keynote speaker, and sales expert. Join him in a conversation with Michael Maximoff as they dive into the fascinating world of storytelling.

Welcome, 7 Hatters! Brace yourselves for an episode teeming with creative insights as we engage in conversation with John Livesay... and decode the mysteries of a sales and storytelling guru's life, plunging deep into hats 3 and 4, the servant and entrepreneur.John is a force to reckon with in the sales, marketing, and storytelling world, boasting a diverse career that crosses various industries and roles. Currently, he's captivating audiences globally as the acclaimed "Pitch Whisperer," inspiring confidence and winning business pitches.Many sales teams in tech and healthcare, including those at Olympus Medical and Bausch+Lomb, turned to John when they were tired of being seen as just another vendor stuck in second place in business pitches. They were tired of pushing out forgettable facts, being on a self-esteem roller coaster, and burning out. John knows this pain all too well, having experienced it himself.Having secured the Salesperson of the Year title at Conde Nast and authored four books on the power of storytelling as a sales tool, John's keynote talks are an ideal fusion of inspiration and actionable takeaways. Apart from his impactful keynote speeches and coaching sessions, John is also an author. His latest book, "The Sale is in the Tale," brilliantly blends storytelling with sales, demonstrating the art of storytelling in business.So, if you're ready to swap forgettable facts for compelling stories, win pitches confidently, and evolve into the entrepreneur who charms with narratives and triumphs in sales... let's roll out the 7 Hats welcome mat for John Livesay...-------------------------Visit https://www.the7hats.com/ for more information and more shows.John on LinkedIn: https://www.linkedin.com/in/jlivesay/John's Website: https://johnlivesay.com/My Bio & Links: https://sleek.bio/yuvalselikSUBSCRIBE AND REVIEW...Want to be the first to know when new episodes are released? Please subscribe and leave a review!Subscribes and podcasts reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)

Subscribe, 5 ⭐ And Please Write A Review! Listen, Watch, Review, and Share With A Friend! #tampa #business #podcast #69b2b #girthyroi #sweatequity

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: “Be The Lifeguard of Your Own Life” has over 1,000,000 views and was featured in Larry King's Show. He has an innate ability to motivate company's sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned. Best-selling author and creator of the online course “Revenue Rockstar Mastery.” He hosts his own Podcast “The Successful Pitch” heard in over 60 countries. John has a new book, The Sale Is in the Tale, is a business fable set in Austin, Texas, and he's about a sales representative whose old ways of selling are not working anymore.   Questions  • Now, John, could you share with us in your own words a little bit about your journey? How would you say that you got to where you are today? • What are the three techniques that you teach, or that you promote, believe in that will help sales representatives or sales professionals to be more customer oriented and be able to really drive the sale home? • Now, as a Revenue Rockstar Master, because you have this online course Revenue Rockstar Mastery, what are some things that you teach in this course to help people to master their revenue? • You have a new book out, it's called The Sale is in the Tale. Can you tell our audience a little bit about that book? • Could you also share with our listeners what is the one tool, website or app that you absolutely cannot live without in your business? • Now, could you also share with us maybe one or two books that you've read recently, or even a book that you've read a very long time ago, but it has had a big impact on you? • Now, there's a lot more AI opportunities like platforms such as ChatGPT and Open AI. Are these tools that you believe for organisations, regardless of the industry, that these AI opportunities that are existing can help to propel sales in the business? Do you think it will probably even replace at some point the human interaction and storytelling? • What are three skills that you believe a sales professional needs in order to be successful? • Now, can you share with us as well what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. • Do you have maybe one or two tips that you would give to our listeners as it relates to sales and customer service, just some golden nuggets based on your experience and all of the different things that you've garnered over the years? • Where can listeners find you online? • Do you have a quote or a saying that during times of adversity or challenge you'll tend to revert to this quote if for any reason you get derailed or something happens, and you need to just use that quote to get refocused and just jump back on. Highlights  John's Journey John shared that he felt that he's always been motivated by connecting with people emotionally and that's where storytelling really comes in. He had a background working for an ad agency, creating commercials for movies when they were coming out on home video and that's really where he learned his storytelling skills and then selling multi-million-dollar mainframe computers against IBM, he learned that whoever told the best story is the one that got the sale, and that people buy emotionally and not logically.   Me: That is so true. It's funny is that people buy emotionally and not logically because I've been preaching that in customer service for ages that the customers emotions are so important to the experience, because it's what they walk away feeling, what they remember most not necessarily what you said, but more so the feeling that they walked away with?  So, can you share with our listeners, I'm sure you have way more experience than I do and you probably even have statistical data to backup this particular principle. Share a little bit about that, in terms of why is it that emotional has such a greater impact on the buying journey?    John shared that we're wired for storytelling. So, if you think back to the days of when we all lived in caves, we told stories like fire. Now, we typically tell stories around PowerPoints at events. He thinks part of the reason is that it taps into a different part of our brain, if you start presenting a bunch of facts and figures to somebody, then they're in this analytical, sometimes decision paralysis mode. But if you tell a story, it taps into a different part of our brain, where people will relax a little bit, they think, “Oh, this might even be entertaining.” And it allows them to retain the information in a completely different way and that solves a big problem because most people after they have a sales presentation, or even a customer service experience, whatever they said is forgettable. But if you told a story that makes people feel seen and heard, that makes you memorable.    Best Story-Telling Techniques to Get the Sale! Me: So, sales and customer service go hand in hand and I think more and more as businesses evolve, and they recognize that they're not two separate activities in a business and they really need to be combined in the best way possible. What are the three techniques that you teach, or that you promote, believe in that will help sales representatives or sales professionals to be more customer oriented and be able to really drive the sale home?   John shared that the premise is that whoever tells the best sale is the one that's going to get the sale. So, honing your storytelling skills, the three things he teaches people are that a good story should be Clear, Concise, and Compelling. So, let's break those down.  Why does it need to be clear? Because if you confuse people with a bunch of acronyms, they're not going to tell you they're confused, they're just going to say no, the confused mind just said, “I don't think so, too much work.”  Why does it need to be concise? Well, you want them to be able to remember and retell your story to other people to become your brand ambassadors. And if your story goes on and on and doesn't have a point to it and isn't concise, nobody can remember, let alone repeat it.  And finally, why does it need to be compelling? Because when you tug at those heartstrings, you get that all-important emotional connection that we talked about. People have to feel something in those stories, the stakes have to be high in order for us to care about what's going on in this story.   Me: So, John, can you tell us what's the best sales story you've heard that had all those three components?    John stated that he will tell a story about a client he worked with, they had a piece of equipment that was making surgeries go 30% faster and they would present that fact to doctors, and they would sell some, but not very many. And they kept saying, “It's so logical, why are they buying?” And he said, because people buy emotionally, not logically even when they're a doctor.  And so, he asked them questions, and they crafted this story that has totally changed how people perceive them and buy the product.  Imagine how happy Dr. Higgins was down at Long Beach Memorial using their equipment when you go out to the patient's family an hour earlier than expected. And if you've ever waited for somebody you love to come out of surgery, you know every minute feels like an hour, the doctor comes out and says, “Good news, the scope shows they don't have cancer, they're going to be fine.”  And then turns to the rep and says, “You know, this is why I became a doctor, for moments like this.” Now that rep tells us this story to another doctor at another hospital, and the secret here is the other doctor sees themselves in the story and says, “You know what, that's why I became a doctor, I want your equipment too.”   Me: Very good. I like examples because they definitely tie into the real part of the show.   Revenue Rockstar Mastery Online Course – what is this course about? Me: Now, as a Revenue Rockstar Master, because you have this online course Revenue Rockstar Mastery, what are some things that you teach in this course to help people to master their revenue?   John shared that one of the things he teaches what he just did there, which is a case story instead of a case study, and teach people how to tell a story that other people see themselves in.  When the client heard that story they said, “Oh gosh, that gives us chills. Not only are we not telling a story like that, it never occurred to us to make a patient's family a character in the story.”  And so, he teaches you how to figure out how to tell that story and how to pull people in, see how he uses that technique, “If you've ever had to wait for somebody you love.” And even if you haven't, you could imagine what it would feel like to wait for somebody you love to come out of surgery that it would feel like every minute was an hour. And so, there are some techniques that he teaches people, so they go from just being a good storyteller to a great one.   Me: And what if you have a sales professional whose storytelling is weak, like they've never communicated like that before. This is definitely like a learning curve for them that is extremely steep, it's not like they've had maybe a few techniques down pat, they just need to kind of craft it a little bit better but it's all new to them. And they're shy, they don't like talking to people very much, how do you lift them out of that?   John shared that it sounds like there's two challenges there. One, being shy, not talking to people is completely separate, maybe sales is not the career for you. But second, he gives people a structure on how to tell a story because the good news is, you don't have to be a gifted athlete or singer to become a good storyteller, there's an actual structure to it.   There's the exposition where you describe, you paint a picture and pull us into the story and then you describe a problem as he mentioned, there has to be some emotional hook there that people care about what's going on.  And then the solution and then the secret sauce is what is the resolution? What is life like for somebody after they've bought something from you or hired you?   Me: Because at the end of the day, every business is solving a problem. So I guess, if you can change the perspective of the story, where the benefit is to the person that you're trying to sell to, and as you mentioned, create an image or a story that they're able to see this problem being solved in the easiest way possible, then they're more inclined to want to make the purchase.   John agreed. And you don't have to be pushy. When you tell a great story that somebody sees themselves in, then they just want to go on the journey with you, you pull them into the story and you pull them into wanting to work with you. It's like landing a plane, it's that normal and expected.   About John's Book – The Sale is in the Tale John shared about his book The Sale is in the Tale, it's set in Austin where he lives. So, it's a little bit of a love letter to Austin. And it's a story about storytelling, so you're being entertained and going on a journey of somebody whose old ways of selling of just pushing out facts and figures isn't working anymore. And they start to learn about the power of storytelling and it helps them not only in their career but in their personal life too.   Me: And where can our listeners access that book? Is it available as yet?   John stated that yes, it's anywhere you buy books, Audible, he's narrating it or Amazon wherever you want to buy a book, you can find it.   App, Website or Tool that John Absolutely Can't Live Without in His Business When asked about an online resource that he cannot live without in his business, John stated that calendar scheduling, it's between time zones, so he just can't imagine going back and forth with five different emails or phone calls trying to book people that way or getting himself booked that way. Those calendar links are everything.   Me: Is there a particular calendar application that you use or just the regular one on your phone?   John shared that he uses something called schedule OnceHub.   Books that Have Had the Biggest Impact on John When asked about books that have had a big impact, John shared that a book he read a long time ago, is Tim Sanders, The Likability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams. And he's done all this research on how the more likeable you are, the more empathy you connect with people. And doctors spend more time with patients they like, teachers spend more time with students they like. And so, it's a great book on how to up your likability factor.  And then he also wrote another one, more recently called Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges instead of brainstorming, it's about dealstorming and how important it is to collaborate across divisions to get everybody on board to win business.   AI Replacing Human Interaction and Storytelling Me: Now, sales is one of those things in an organization that is the lifeline of the organisation, right? If the company doesn't sell anything, you can't make any money. And if they can't make any money, it cannot pay staff, it cannot reinvest, it just cannot continue. So, could you share with us, we're just emerging out of a pandemic, I know a lot of organizations definitely had to diversify and pivot and take on technology a lot more, especially if they didn't have it integrated into their business. Now, there's a lot more AI opportunities like platforms such as ChatGPT and Open AI.  Are these tools that you believe for organizations, regardless of the industry, that these AI opportunities that are existing can help to propel sales in the business? Do you think it will probably even replace at some point the human interaction and storytelling?   John shared that he doesn't think AI will ever replace the need for soft skills of storytelling, empathy and listening because what they can do is maybe help you write a proposal or a cover letter or a little faster than starting from scratch if you're someone that doesn't have that skill set innately honed in or worked on, but people are still going to want to buy from people is his prediction.   Skills that a Sales Professional Needs in Order to be Successful Me: And what are also let's see, three skills that a sales professional needs outside of the storytelling, the three C's that you had mentioned. What are three skills that you believe a sales professional needs in order to be successful? Because I believe people buy from people who they like and people who they know. And so, how do you get people to like you?   John stated that instead of getting people to know, like, and trust you, which that concept has been around forever. The problem with, “Oh, let me get you to know me” people think they should send more data and more facts. “Let me send you one more email about some data point.”  So, he's reversed that, and he says it's a gut heart head order, you have to start with trust in the gut. Is this safe? Is it a fight or flight? Is this email safe? The introduction he got that's a trust gets transferred, making eye contact. So, you start with trust, and then it moves up to the heart, which we talked about is where the likability factor is.  And the more empathy you show, the more likeable you are. And then finally, it goes to the head. And it's still not the time to get into the intellectual left-brain stuff. But you're answering by telling a story, the unspoken question everybody has when they hear you present or pitch anything, including yourself. Will this work for me? They might trust and even like you, but if they don't think what you're offering is going to work for them, they're not going to buy.   Me: Agreed, that makes sense for sure. So, you said that they need to like you and there's the heart component in terms of the empathy. And I've been asked the question quite a few times in some of my customer service training sessions, how do you teach someone to exercise empathy? Is that something that you touch on in your interactions with sales professionals?   John confirmed yes. An example is what's the difference between empathy and sympathy? Let's start there. Sympathy let's say you are a sales rep and you're walking in and you have an appointment and you see the receptionist has FedEx and UPS and the three phone lines ringing and two other people ahead of you. You could say, “Gosh, I'm sorry to bother you. But I have an appointment.” It's a little bit of sympathy maybe but empathy is you literally put yourself in their shoes. You go, “Wow, you must feel like an air traffic controller today, whenever you have a minute, let me know.”    Me: So, we focus on ensuring that we have more of those types of experiences then.   John affirmed Yes!   What John is Really Excited About Now! John shared that one of the things he's really excited about is he's crafted a new keynote talk called Tell Stories, Recruit Top Talent. And the Society of Human Resources has had him come speak and as well as Berkshire Hathaway Home Services. A lot of people are still struggling to find really good talent and they may be good at selling a home or selling whatever they do but they're not good at telling a story to recruit people to come work there.  And so, once they learn how to tell a story about what the culture is, and what it's like to work with them as a leader, and what stories of other people who've come on board, and how happy they are, then that totally allows them to get the top talent, typically from competitors to come work there.   Me: Is this like in an application or is it more through a website?   John stated that it's neither. It's something that people hire him to come speak at their sales meetings.   Me: Oh, so you're going in physically?   John shared that that's what he does for a living, people hire him to come speak at their sales kick-off meetings, typically on how to tell stories to win sales. And now they realize that HR is a sales function as well.   Me: Very true, because you want to recruit the right persons. And I find with customer service, as well, John, that if you can focus on getting the right people, it will mitigate a lot of the customer service issues that you have in the future. Have you found that for sales as well, if you get the right person to sell, because the hiring process is quite expensive, it's time consuming.   John stated that you want to develop relationships with people that you sell, so that they either buy from you again and/or send you referrals. And so, if you have a salesperson that knows how to do that, then they're not starting from scratch every day to try and find a new sale.   Tips as it Relates to Sales and Customer Service for 2023 Me: So, we're almost halfway through 2023. Do you have maybe one or two tips that you would give to our listeners as it relates to sales and customer service, just some golden nuggets based on your experience and all of the different things that you've garnered over the years?   John shared that one of the things that salespeople struggle with is they get stuck in what he calls the friend zone at work when someone says, “Oh, I'm interested, send me some information” and then they get ghosted, just like when you're in the dating world. And so, He thinks one of the key things to do is to realize that it's up to you to tell a story to intrigue people enough to want to continue the conversation and not get stuck at the friend zone at work.  And so, that's why storytelling is so crucial to continuing that path and also really allowing people to go at the pace that works best for them. One of the he thinks the worst things he's ever seen somebody in customer service do is, “Well, we've never had anybody else complain about this.”  When you say that to somebody, you've invalidated their experience and their feelings, they don't really care, “So what, I'm the first person to ever have a problem with this. It doesn't mean that you shouldn't fix it.” And a lot of customer service people like to say that to people, “Oh, wow, this has never happened before.” If he's a customer, he doesn't care it's ever happened before, it happened to him fix it.   Me: Agreed. That kind of dovetails into my next question. So, I know that your expertise is to go in and pitch to these organizations how to tell a story especially to sell. But let's say for example, you had to go into an organization to teach them.   Well, you wouldn't be really teaching them to pitch but let's say you're trying to get them to convince them to purchase a programme that will help to improve on their service. Because I find a lot of times with organizations buying the product is one but if the product requires a high level of maintenance from the organization, that's where it falls off.  I hear it a lot in Jamaica, you buy a car, the sales rep was running you down to buy the car and now you have the vehicle and you have an issues with it. Maybe something came on the dashboard, you can't get the sales rep, you can't get support at the dealership. How do you get them to that point where they recognize that the service is just as important as the sale because if the person doesn't choose to renew or buy a car again in five years, you practically lost that first sale.   John shared that he thinks it goes back to painting a picture again, telling a story of what happens if you don't have the service, like, “Do you need this warranty? I don't think so. Well, let me tell you a story of somebody who felt the same way that you did right now. And then six months later, something happened and versus a story of someone who did get the warranty and how grateful and happy they are they have it.  So, you have to paint that picture of what happens if you don't do what I'm suggesting versus what happens if you do do what I'm suggesting, and what you're really selling his peace of mind.   Where Can We Find John Online LinkedIn – John Livesay Instagram - @thepitchwhisperer Website – www.johnlivesay.com             Quote or Saying that During Times of Adversity John Uses When asked about a quote that he tends to revert to, John shared that it's a quote from Arthur Ashe, the famous tennis pro, he said, “The key to success is confidence. And the key to confidence is preparation.” So, anytime he feels concerned about something or overwhelmed, he realizes he has to think of himself like an athlete. And they practice, practice, practice before they get to the Olympics. And he needs to make sure that he's as prepared as possible for any new situation when it comes up.   Me: Thank you so much, John, for hopping on to Navigating the Customer Experience, sharing all of these great insights as it relates to sales, customer service, some of the key things that you need to be a great storyteller, why it's important to create that picture, create that situation so you can change the perspective of the person that you're trying to sell to. And even in a customer service situation as you said, create that feeling that they walk away feeling good and they can't walk away feeling good if the narrative that you're selling is not one that's giving them that feeling. So, your message was definitely well heard by me, I hope the listeners will get value out of it as well.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest Links ·  The Sale is in the Tale by John Livesay ·  The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams by Tim Sanders ·  Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges by Tim Sanders The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience! The ABC's of a Fantastic Customer Experience Webinar – New Date Register Here    

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate sales teams to turn mundane case studies into compelling case stories so they win Most elevator pitches are boring and confusing. People stumble through them. You want to be inspiring, clear, and soar through your elevator STORY using these five steps. 1. Start a conversation with “You know how...?” 2. Describe who you help. 3. Describe the problem people are having (Hint! Use the word struggle in the description). 4. Describe your solution. 5. The resolution: What is life like for these people after they've worked with you? In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account. We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-north Also brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/ Please support our affiliate sponsor (https://beinhakerlaw.com/podcast-affiliates/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2023. All rights reserved.

I have four core values. One of them is “Conscious Storytelling”. This is why, whenever I meet a master storyteller, I'm incredibly interested to learn from them. Today's guest, John Livesay, is a master storyteller and is known as “The Pitch Whisperer.” He is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they earn more new business. In this episode, we dive deep into John's storytelling secrets that will help you become a master storyteller yourself! To learn more about John, visit https://7figuremillennials.com/podcast/john-livesay/

Employee loyalty is a competitive advantage. So how do you keep them? In this episode, John Livesay has the guest who can boil it down to one tip. Rich Gibbons, the President of SpeakInc, dives deep into the value of becoming a broker of fairness and what it brings to the industry. The one thing that needs to be everybody's North Star is that you are not trying to stack the chips in anybody's favor. Rich emphasizes how being fair to everyone makes you more advantageous in your business. Also in the business of selling himself as a speaker, he then shares why he thinks the key to finding the right speaker is finding someone who listens. If you wish to know how to keep your employees loyal, learn the speaking culture, or simply gain great nuggets for success, then you should not miss this conversation!Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

Discover the power of storytelling and become memorable and magnetic to win the sale with your unique emotional hook! "People buy emotionally and back it up with logic. You're not telling a story. People forget numbers. But when you tell a story, you become memorable and magnetic, and then they start to go, okay, now we see the solution to our problems." - John Livesay. John Livesay is an incredible keynote speaker and the author of "Better Selling Through Storytelling" and "The Sale is in the Tail." He is an expert in crafting compelling stories to win new business and motivate sales teams. John Livesay worked at Conde Nast, selling advertising to prominent clients like Lexus. When it came time to pitch their products, he realized whoever told the best story would get the sale. So he tapped into his advertising background and crafted clear, concise, and compelling stories. As a result, John was hired to speak at Lexus's sales meetings and teach their teams how to tell stories to sell more. Through this, he discovered that people buy emotionally and back it up with logic. John's stories gave him an edge, and he was able to help an architecture firm win a billion-dollar airport renovation. By putting the customer at the center of the story and focusing on conveying the emotion behind it, John helps us discover the power of storytelling. In this episode, you will learn the following: How John discovered that people buy with emotion and then back it up with logicShould storytelling be the number one skill that leaders should developHow to recognize and create stories in a businessHow storytelling can be used to win salesHow to tell stories with your four structures of storiesThe mistakes to avoid when presentingHow to craft a story that tugs at heartstringsHow to create a playlist of stories for different buyer personasHow to turn case studies into case stories to win business pitchesAnd much, much more.

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Support the showFollow Playing Injured on Instagram: https://www.instagram.com/playinginjured/

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John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. In this episode, Ryan and John chat about the power of storytelling in all of life, why we all have a story, how to get at our story, and much more. You can find John here: https://johnlivesay.com/Mentioned on the Show:* John's book: “The Sale is in the Tale.” * Join the newsletter: Get full access to The Art of Paying Attention at ryanjpelton.substack.com/subscribe

Are you tired of feeling stuck in your personal or professional life because of fear? Do you struggle to create compelling stories that captivate your audience and drive sales? Then get ready for a super-helpful episode of The Brian Nichols Show that will inspire and empower you to conquer your fears and become a master storyteller! Join Brian Nichols and his guest, John Livesay, The Pitch Whisperer, as they discuss how John's experience as a former lifeguard has influenced his career in sales and storytelling. John shares a story of how he used techniques from his lifeguarding days to help a young girl overcome her fear of jumping off the high dive. Little did he know that those same techniques would later help him in his sales career. But that's just the beginning. John and Brian dive deep into the topic of fear and how it can hold us back in all areas of life. John shares his expert advice on how to overcome fear of rejection, fear of the unknown, and fear of failure, so you can break through the barriers that are holding you back and achieve your full potential. And if you're struggling to create compelling stories that captivate your audience and ultimately drive sales, John has some game-changing insights for you. He shares a simple checklist for crafting a story that is clear, concise, and compelling, and emphasizes the importance of incorporating emotions into your story to make it truly unforgettable. So if you're ready to take your life and career to the next level, tune in to this episode of The Brian Nichols Show. It's packed with practical advice, inspiring stories, and powerful insights that will help you conquer your fears and become a master storyteller! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Art Of Storytelling In Business #MakingBank #S7E31 Welcome back to Making Bank. On today's episode, we have John Livesay, AKA, the Pitch Whisperer, who is an incredible keynote speaker. His TEDx Talk, “Be the Lifeguard of your own life”, has over 1 million views and was featured on the Larry King Show. He has an innate ability to motivate companies, sales teams to turn mundane case studies into compelling case stories so they win more new business.   Check out today's episode with John Livesay on Making Bank.   (2:41) Background John Livesay majored in advertising and he realized that the commercials that stood out to him were the ones with emotional connection. That's where he launched his speaking career and he has been on his own for several years, getting hired by tech companies and healthcare companies.    (4:05) Storytelling John says that he uses storytelling in his sales because many times people tend to react to any product, service, jobs emotionally. So when you learn to tell a story that other people see themselves in, that's where the magic happens.   (12:49) Creating The Story These are the questions you need to ask, “Who's the person that made the decision to hire you? What was their problem? Do we care if the problems aren't there?” Ask yourself these questions and eventually the story will be created.   (16:22) The Pitch Whisperer John Livesay became known as The Pitch Whisperer because during one of his talks that he was hired to do he asked them what if he stayed after his talk and could whisper in people's ears something from his talk that they got stuck with. Ever since then he became known as The Pitch Whisperer.   (18:03) Sales Struggles The most common mistake made was that many forget that people buy a business or company first. Most salespeople jump right into selling their products, explaining facts without allowing the people to know them first. You have to sell yourself first and the best way to do that is with a story of origin.   (21:04) Be Your Own Lifeguard John Livesay talks about how he has always been his own lifeguard and this is very important because in times of need we cannot expect anyone to come help us. We have to figure out ways to get out of difficult situations ourselves because if we cannot be our own lifeguard, life will get very difficult.   (22:35) Key Takeaway Get off the self-esteem rollercoaster. You'll only feel good about yourself if you're winning and you're hitting your goals. Think of yourself as the movie director of your own life. Cut, edit, change the location if you do not like how it is going. Never get stuck where you are if you do not like it and always strive for a better life.   Links Text the word Pitch, P I T C H  to the number 66866, you'll get the first chapter of the new book “The Sale Is In The Tale” for free and it's all about a salesperson struggling in a slump.   www.john levie.com   The Pitch Whisperer   @thepitchwhisperer

The Art Of Storytelling In Business #MakingBank #S7E31 Welcome back to Making Bank. On today's episode, we have John Livesay, AKA, the Pitch Whisperer, who is an incredible keynote speaker. His TEDx Talk, “Be the Lifeguard of your own life”, has over 1 million views and was featured on the Larry King Show. He has an innate ability to motivate companies, sales teams to turn mundane case studies into compelling case stories so they win more new business.   Check out today's episode with John Livesay on Making Bank.   (3:29) Background John Livesay majored in advertising and he realized that the commercials that stood out to him were the ones with emotional connection. That's where he launched his speaking career and he has been on his own for several years, getting hired by tech companies and healthcare companies.    (4:52) Storytelling John says that he uses storytelling in his sales because many times people tend to react to any product, service, jobs emotionally. So when you learn to tell a story that other people see themselves in, that's where the magic happens.   (13:37) Creating The Story These are the questions you need to ask, “Who's the person that made the decision to hire you? What was their problem? Do we care if the problems aren't there?” Ask yourself these questions and eventually the story will be created.   (17:09) The Pitch Whisperer John Livesay became known as The Pitch Whisperer because during one of his talks that he was hired to do he asked them what if he stayed after his talk and could whisper in people's ears something from his talk that they got stuck with. Ever since then he became known as The Pitch Whisperer.   (18:50) Sales Struggles The most common mistake made was that many forget that people buy a business or company first. Most salespeople jump right into selling their products, explaining facts without allowing the people to know them first. You have to sell yourself first and the best way to do that is with a story of origin.   (21:52) Be Your Own Lifeguard John Livesay talks about how he has always been his own lifeguard and this is very important because in times of need we cannot expect anyone to come help us. We have to figure out ways to get out of difficult situations ourselves because if we cannot be our own lifeguard, life will get very difficult.   (23:22) Key Takeaway Get off the self-esteem rollercoaster. You'll only feel good about yourself if you're winning and you're hitting your goals. Think of yourself as the movie director of your own life. Cut, edit, change the location if you do not like how it is going. Never get stuck where you are if you do not like it and always strive for a better life.   Links Text the word Pitch, P I T C H  to the number 66866, you'll get the first chapter of the new book “The Sale Is In The Tale” for free and it's all about a salesperson struggling in a slump.   www.john levie.com   The Pitch Whisperer   @thepitchwhisperer

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured on Larry King's Show.  He prides himself in having the innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares with us today the lessons he learned. John is the Best-selling author of the book Better Selling Through Storytelling, he's the creator of the online course "Revenue Rockstar Mastery.", and the host of his own Podcast “The Successful Pitch” which is heard in over 60 countries. John also has a new book, The Sale Is in the Tale, which is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore.  Key Takeaways You might have heard of a dog whisperer or even a horse whisperer, but I bet you've never had of a pitch whisperer before. John kickstarts the episode by narrating to us how he got his nickname the pitch whisperer; how the name grew on him, leading him to eventually make the name a part of his brandThe power of storytelling as a solution to modern-day problems experienced by salespersonsThe secret to great storytelling;  constructing an emotional connection with your audienceCreating your brand ambassadors, and how John leverages his brand ambassadors as a way of winning spots at speaking eventsHow storytelling differs from communication through facts and figuresLearn how you can turn a simple elevator pitch into an elevator story.  Connect with John Website - https://johnlivesay.com/   Linkedin - https://www.linkedin.com/in/jlivesay/   Twitter -  https://twitter.com/John_Livesay   Book on Amazon - https://www.amazon.com/Sale-Tale-John-Livesay/dp/B09R3GF5MT   Free chapter of ‘The Sale is in the Tale” - Text pitch to 66866

What does trust look like in the criminal underworld? In this episode, John Livesay sits down with Pamela Barnum, who has been an undercover drug officer and a prosecuting attorney. She has an amazing story of how she met her husband while they were both undercovers, and we talk about what drug dealers taught her about trust. Pamela also shares strategies to improve trust and build rapport by looking at body language and other nonverbal communication techniques. Stay tuned!Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

As a founder, executive, or manager, one of the most heartbreaking challenges to overcome is losing your top talent. Your team spends time hunting for the best cultural fit, the strongest sellers, the most contagious personalities, and once you find someone and embed them into your team, their absence can be felt throughout the entire company. Starting over can feel like a never ending chore. In the wake of the great resignation, this problem is something that more and more companies, especially SaaS companies, are struggling to solve. So the age old question of “How do I find and retain top talent” persists. It's not an impossible problem, it can simply start with the story of your company and culture. On this episode of The Evolved Sales Leader we welcome back our #1 favorite podcast guest of 2022 John Livesay! With John, we discuss how the power of storytelling can create an environment that draws in top talent who won't want to leave. Listen in as we discuss: Where trust from a potential employee truly comes from and how to maintain trust once they're hired How recruiting and storytelling can work together How to create and put these stories together for a useable, recruiting recipe Examples of story-based recruiting across multiple company sizes, clients, and demographics Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

As a founder, executive, or manager, one of the most heartbreaking challenges to overcome is losing your top talent. Your team spends time hunting for the best cultural fit, the strongest sellers, the most contagious personalities, and once you find someone and embed them into your team, their absence can be felt throughout the entire company. Starting over can feel like a never ending chore.In the wake of the great resignation, this problem is something that more and more companies, especially SaaS companies, are struggling to solve. So the age old question of “How do I find and retain top talent” persists. It's not an impossible problem, it can simply start with the story of your company and culture.On this episode of The Evolved Sales Leader we welcome back our #1 favorite podcast guest of 2022 John Livesay! With John, we discuss how the power of storytelling can create an environment that draws in top talent who won't want to leave.Listen in as we discuss:Where trust from a potential employee truly comes from and how to maintain trust once they're hiredHow recruiting and storytelling can work togetherHow to create and put these stories together for a useable, recruiting recipeExamples of story-based recruiting across multiple company sizes, clients, and demographicsCatch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

Improve your sales by storytelling The Pitch Whisperer, John Livesay, is a keynote speaker, author, former winner of Conde Nast's salesperson of the year, storytelling expert, and an advisor showing companies' sales teams how to turn mundane case studies into compelling case stories. Subscribe, 5 ⭐ And Please Write A Review! Listen, Watch, Review, and Share With A Friend! #tampa #business #podcast #69b2b #girthyroi #sweatequity

In this episode of The Power Producers Podcast, David Carothers and guest host Aaron Gordon interview John Livesay, a keynote speaker, and the author of books “Better Selling Through Storytelling” and “The Sale is in the Tale”. John discusses the significance of having empathy in business, the value of storytelling, and utilizing creativity to come up with ideas that fit.  Episode Highlights: John shares that he has always been passionate about storytelling and has a history in advertising, and he finds it such an amazing realm of how a story impacts us emotionally. (3:03) Aaron believes that we must not just communicate the tale of what we are doing, but also be able to explain what insurance is to those who are not very interested in discussing insurance. (5:03) John explains that he encourages people to write multiple stories for the different avatars they interact with. (10:20) David discusses the importance of sharing a success story and how it may be helpful to to others. (15:12) John explains why the first thing he teaches people when telling a tale is to paint a picture, similar to journalists. (18:28) John advises those who want to become great storytellers to make sure the problem they're describing in the story is one that people care about and to consider the resolution. (25:28) Aaron believes that the finest speakers he hears, even if they go 20 minutes over, leave listeners remembering more of what they said. (35:27) John explains some of the mistakes individuals make while trying to convince others to buy. (41:12) John believes that if individuals master the soft skills of listening, empathy, and storytelling, they will develop an emotional connection that will help them in their sales careers. (46:38) If you want to learn how to tell a tale, John recommends turning your elevator pitch into an elevator story. (48:35) Tweetable Quotes: “The first thing I teach people when you tell the story is to paint the picture with exposition of who, what, where when, like you're a journalist.” - John Livesay “If you're going to embrace becoming a better storyteller, the two tips I have for you are, make sure that the problem you're describing in the story is something we care about…And here's the secret sauce, guys, the resolution. What is life like for your client after you've provided them a solution?” - John Livesay “I have a saying that people seem to remember and like, which is soft skills make you strong…our brains love new ways of looking at something. And the soft skills are listening, empathy, and now storytelling. And if you master all three of those things, you'll have an emotional connection, which will make you strong in your sales career.” - John Livesay Resources Mentioned: John Livesay LinkedIn Book: Better Selling Through Storytelling Book: The Sale is in the Tale Aaron Gordon LinkedIn David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers and guest host Aaron Gordon interview John Livesay, a keynote speaker, and the author of books “Better Selling Through Storytelling” and “The Sale is in the Tale”. John discusses the significance of having empathy in business, the value of storytelling, and utilizing creativity to come up with ideas that fit.  Episode Highlights: John shares that he has always been passionate about storytelling and has a history in advertising, and he finds it such an amazing realm of how a story impacts us emotionally. (3:03) Aaron believes that we must not just communicate the tale of what we are doing, but also be able to explain what insurance is to those who are not very interested in discussing insurance. (5:03) John explains that he encourages people to write multiple stories for the different avatars they interact with. (10:20) David discusses the importance of sharing a success story and how it may be helpful to others. (15:12) John explains why the first thing he teaches people when telling a tale is to paint a picture, similar to journalists. (18:28) John advises those who want to become great storytellers to make sure the problem they're describing in the story is one that people care about and to consider the resolution. (25:28) Aaron believes that the finest speakers he hears, even if they go 20 minutes over, leave listeners remembering more of what they said. (35:27) John explains some of the mistakes individuals make while trying to convince others to buy. (41:12) John believes that if individuals master the soft skills of listening, empathy, and storytelling, they will develop an emotional connection that will help them in their sales careers. (46:38) If you want to learn how to tell a tale, John recommends turning your elevator pitch into an elevator story. (48:35) Tweetable Quotes: “The first thing I teach people when you tell the story is to paint the picture with exposition of who, what, where when, like you're a journalist.” - John Livesay “If you're going to embrace becoming a better storyteller, the two tips I have for you are, make sure that the problem you're describing in the story is something we care about…And here's the secret sauce, guys, the resolution. What is life like for your client after you've provided them a solution?” - John Livesay “I have a saying that people seem to remember and like, which is soft skills make you strong…our brains love new ways of looking at something. And the soft skills are listening, empathy, and now storytelling. And if you master all three of those things, you'll have an emotional connection, which will make you strong in your sales career.” - John Livesay Resources Mentioned: John Livesay LinkedIn Book: Better Selling Through Storytelling Book: The Sale is in the Tale Aaron Gordon LinkedIn David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

Show Notes John Livesay is the pitch whisperer - he helps people calm down and deliver a winning pitch. He believes that the best way to win more sales is to tell a story that includes your own personal story, a company story, and then turning a case study into a case story. He was approached by Anthem insurance to be their sales keynote speaker and ended up staying for their improvisation session to help people with their pitches. Ink Magazine dubbed Jordan a pitch whisperer after she gave an example of how she helped a client tell a better story. She was working with Olympus medical, who had a piece of equipment that could make surgeries go 30% faster, but they couldn't understand why more doctors weren't buying it. Jordan explained that people buy emotionally and then back it up with logic, and then she asked the client some questions. The client told a story about how their equipment had helped a doctor at Long Beach Memorial put a patient's family out of their waiting misery. The other doctor saw himself in the story and decided he wanted the equipment. The client was amazed and said they had never thought to make the patient's family a character in the story. 4 Steps to Effective Pitches John Livesay talks about his process for pitching and how he uses a four step structure to make his pitches more effective. He gives an example of how he used this process to pitch for an airport renovation project. He first paints the picture with the who, what, where, when. Then he highlights the problem and the stakes involved. Next, he provides a solution. Finally, he brings the story to life with dialogue that allows the listener to see themselves in the story. The speakers discuss the importance of focusing on the problem statement when seeking independent consultants. They tell a story about a fictitious client, James, who needs the caliber of consultant found at a big firm like McKinsey or Bain, but without the full team. James exhausts her personal network and then has trouble finding the right person. The speakers argue that this is a problem that their company, UpWork, solves. Pitching Tips for Independent Consultants In this conversation, John Livesay discusses some tips for independent consultants who are pitching their services to potential clients. He stresses the importance of selling yourself first, as people are more likely to buy into your energy than anything else. Additionally, he talks about the importance of using stories to connect with potential clients, as this will help them to see themselves in your experiences. Will Bachman and John Livesay discuss the importance of finding a mentor, and how to go about finding one that is a good fit. They advise against simply posting a request for a mentor online, and instead recommend reaching out to people you know personally or have worked with before. They also suggest stacking multiple problems to solve, in order to make the mentee more attractive to potential mentors. Cold Email Subject Lines John Livesay, a sales trainer, recommends focusing on empathy, listening, and storytelling when making cold calls or emails in order to build an emotional connection with the person you're trying to reach. This will help you earn the right to have a meeting or conversation, rather than be seen as an annoyance. The conversation discuss tips for writing cold email subject lines and John Livesay shares his tip of funneling potential contacts on LinkedIn. He believes that by staying connected with potential contacts, it won't feel like a cold email when you do reach out. Links: https://johnlivesay.com/ https://www.youtube.com/channel/UChWp7P-2gv2a-nppJpXswoA https://www.amazon.ca/Successful-Pitch-Conversations-Invisible-Investable/dp/0982285353 https://podcasts.apple.com/gb/podcast/the-successful-pitch-with-john-livesay/id982063571 https://www.joinbytext.com/ Timestamps 0:01: What is a pitch whisper? 4:18: How to find the right story to sell. 9:15: The importance of telling the best story. 11:55: How did you get into the field of consulting? 18:50: How do you find the right person? 23:34: How to open your email with a compelling pitch? 28:07: What's a great open?  Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.  

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: “Be The Lifeguard of Your Own Life” has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned.Support this podcast at — https://redcircle.com/shelor-select/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: “Be the Lifeguard of Your Own Life” has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories, so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned. His book The Sale Is in the Tale is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. Contact John Livesay: https://johnlivesay.com/ Get first chapter of book: text- pitch to 668-66 Dr. Kimberley Linert Speaker, Author, Broadcaster, Mentor, Trainer, Behavioral Optometrist Event Planners- I am available to speak at your event. Here is my media kit: https://brucemerrinscelebrityspeakers.com/portfolio/dr-kimberley-linert/To book Dr. Linert on your podcast, television show, conference, corporate training or as an expert guest please email her at incrediblelifepodcast@gmail.com or Contact Bruce Merrin at Bruce Merrin's Celebrity Speakers at merrinpr@gmail.com 702.256.9199 Host of the Podcast Series: Incredible Life Creator Podcast Available on... Apple: https://podcasts.apple.com/us/podcast/incredible-life-creator-with-dr-kimberley-linert/id1472641267Spotify: https://open.spotify.com/show/6DZE3EoHfhgcmSkxY1CvKf?si=ebe71549e7474663 and on 9 other podcast platforms Author of Book: "Visualizing Happiness in Every Area of Your Life" Get on Amazon: https://amzn.to/3srh6tZ Website: https://www.DrKimberleyLinert.com Please subscribe, share & LISTEN! Thanks. incrediblelifepodcast@gmail.com Social Media Links LinkedIn: https://www.linkedin.com/in/dr-kimberley-linert-incredible-life-creator/Facebook: https://www.facebook.com/kimberley.linert/Instagram: https://www.instagram.com/drkimberleylinert/gTwitter: https://twitter.com/LifeKimberleyTumblr: https://www.tumblr.com/settings/blog/incrediblelifecreatorPinterest: https://www.pinterest.com/lifekimberley/_saved/

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned.Best-selling author of the book Better Selling Through Storytelling, creator of the online course "Revenue Rockstar Mastery.", Host of his own Podcast “The Successful Pitch” heard in over 60 countries and co-creator of The Superhero U which is a community to help people discover their superhero power and live a life full of confidence and creativity. John has a new book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore.

@John_Livesay is a sales keynote speaker focusing on how to develop new business through storytelling. His new book, “The Sale Is in the Tale”, is “a business fable…about a sales representative whose old ways of selling are not working anymore…”  Text PITCH TO 66866 to get the first chapter FREE! johnlivesay.com

We all took a hit when COVID-19 struck the world. Many businesses closed, and many more became unemployed. Ben Albert was one of those people. Furloughed from work, he went on a downward spiral towards depression and battling imposter syndrome. Fortunately, this was only the start of his hero's journey. Now, he hosts a network of five podcasts called Real Business Connections Network and is the owner of Balbert Marketing LLC. What is the key to his success? Join this episode as he sits down with John Livesay to fill in the gaps of his story of reinvention, overcoming his feelings of being unworthy, and starting an incredible marketing firm. You just might find the missing piece to your own success story!Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

We all took a hit when COVID-19 struck the world. Many businesses closed, and many more became unemployed. Ben Albert was one of those people. Furloughed from work, he went on a downward spiral towards depression and battling imposter syndrome. Fortunately, this was only the start of his hero's journey. Now, he hosts a network of five podcasts called Real Business Connections Network and is the owner of Balbert Marketing LLC. What is the key to his success? Join this episode as he sits down with John Livesay to fill in the gaps of his story of reinvention, overcoming his feelings of being unworthy, and starting an incredible marketing firm. You just might find the missing piece to your own success story!

Everyone's got a story to tell and when we lean into those stories, and make them part of our messaging, we create a strong sense of belonging for the communities we build.   Our stories, unique experiences and the things we wish were different in the world are our superpowers. They make the people who resonate with us feel seen, and that's key to getting people to buy from us.   How do we use these stories in our messaging? In this episode, I'm joined by The Pitch Whisperer John Livesay and actor Andrew Gray. They are the co-creators of The Superhero U, and in this episode they share how their program came to be, and who they want to help.   How can you feel confident in yourself if you don't think you have any stories to tell? -Dana Malstaff    3 Things You'll Learn in This Episode The power of your own unique journey and experiencesWhy do our stories make it easier to grow our businesses? How to get off the self-esteem rollercoasterHow do we shift from wanting to be liked by everyone to compassion with boundaries? What we can learn from what we want to rant aboutDoing anything meaningful involves suffering, how do we know what we're willing to suffer for?   Guest Bio   John Livesay and Andrew Gray are co-creators of The Superhero U which is a community to help people discover their superhero power and live a life full of confidence and creativity.   John Livesay, aka The Pitch Whisperer, is a sales keynote speaker who shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and the online course "Revenue Rockstar Mastery." His new book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business and his book is now required reading for the UTLA course on Entertainment and Media studies.   Andrew Gray is an actor, humanitarian, producer, writer, model, public speaker, creative director, and an incredible athlete with an adventurous spirit. Sharing a unique background of being both Native American and Mexican, this has given him a purpose to advocate for representation and inclusion through his work in media and entertainment. Gray is known for acting in television & film on platforms such as Netflix, Amazon, Nickelodeon, and Discovery ID. Andrew has had the distinct privilege to have worked with top leading brands such as Gucci, Dior, Adidas, Sony, and Tanqueray. Gray has worked with numerous charities in the past - Mental Health Foundation, Big Brother Big Sister Los Angeles, Sacramento Children's Home, Kids Can Cosplay, Children's Hospital Los Angeles, Help Feed America, Run To Feed The Hungry, Make A Wish, and takes aim at The American Indian College Fund. Furthermore, Gray is currently associated with the non-profit It Starts with One Today.   For more information, visit http://superherou.com/ Follow @thepitchwhisperer and @andrewgray on Instagram.

What makes a good story 3 Cs of a great story: Is it Clear? Is it Concise? It has to be remembered and repeated. Is it Compelling? It has to touch on the heartstrings which come from the awareness that we buy through emotions.   Basic Structure of a great story: The magic is when people see themselves in the story. Exposition - describe the situation. Paint the picture. Who, what, where, when. Problem - The better you describe the problem and show empathy for it, the more they think you have their solution. Show that the stakes are high. Resolution - What is life like after they take action.   Sample of a Case Story   Putting together your story jukebox   Prepare at least one of each: Personal Story, Company Story, Case Story. Have a story for each one of your avatars. Is there a universal message?   Different Genres of Story that you can use   Rags to Riches - Cinderella's story The Reaper Everyday life moments How to use stories in building connections   Show some vulnerability.   There's always the choice of being the movie director of our own life—you can always say 'cut!', change the cast, change location. That gives us the freedom to not stay stuck in whatever situation we're in.   When we tell stories, we illicit emotions—it can be emotions of stress. We can change the meaning and illicit positive emotions that also changes our biology. Tool for Resilience and Letting go of stressful obsessions   Practice the 555 method Zoom out and ask: Will this matter in 5 minutes, 5 days, or 5 weeks? If the answer is no, let go. Sample Exercise   Elevate your Story using this guide questions:   Who do you help? What problem do they have that you're solving? What is your solution? Start with: You know how... John's Best Medicine: Swimming.