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In the first episode of 2024, Jjin Anca P. Trifan, host of the Events Demystified Podcast, and her guest, Ike Singh Kehal, CEO of Social27, for an eye-opening and engaging exploration into the future of AI in events and B2B marketing. #ChatGPT#AIinEvents This episode provides a deep dive into the innovative world of EventsGPT CoPilot, where Ike shares his expert insights and predictions. Discover how AI is reshaping event experiences and revolutionizing marketing strategies.
Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We've all been to events where we're overstimulated from all sides with sales pitches. But in 2021, there's a better way for attendees to meet with the right people without wasting too much time. So today, Ike explains how you can leverage sponsors in events. Show NotesConnect With:Ike Singh Kehal: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We've all been to events where we're overstimulated from all sides with sales pitches. But in 2021, there's a better way for attendees to meet with the right people without wasting too much time. So today, Ike explains how you can leverage sponsors in events. Show NotesConnect With:Ike Singh Kehal: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that once you land the client, you're most likely looking at a long-term relationship. Today, Ike talks about how you can understand your B2B customers' needs. Show NotesConnect With:Ike Singh Kehal: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that once you land the client, you're most likely looking at a long-term relationship. Today, Ike talks about how you can understand your B2B customers' needs. Show NotesConnect With:Ike Singh Kehal: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2020 may have changed the events space forever, but the technology at the forefront of the new age of virtual events has been a long time coming.Developing their platform since 2008, Social27's offering has the ingenuity to fulfil the needs of customers like Microsoft, SugarCRM, and facilitating COP26's complex needs in 2021.Discover from their CEO, Ike Singh Kehal, how their use of machine learning is tailoring experiences to attendees, the potential for this to create more engaging experiences, and why the bane of digital events - the dreaded Zoom Fatigue - might not actually exist…This episode of Tied Together covers:Social27's essential role in facilitating COP26, managing the needs of over 2,000 attendee typesThe real underlying issue behind what we dismiss as ‘Zoom Fatigue'How machine learning can streamline events and connect attendees, leaving more time for engaging, constructive contentDiffering responses to the technology facilitating online & hybrid eventsThe future of events, and integration with the MetaverseLinks and references: https://bit.ly/3jAo8bD
Ike Kehal is the CEO of Social27, a virtual event platform that has been helping businesses connect digitally throughout the pandemic and beyond. Ike started his professional career at Microsoft where he focused on partner programs and marketing. He went on to co-found and/or run four successful organizations, eventually starting Social27
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of https://www.social27.com/ (Social27), Ike Kehal. Social27 helps host virtual and hybrid events that make an impact. Ike shares that when they went to market in early 2020, once COVID-19 hit, they experienced a boom in business. Their solution was new but grew rapidly during the age of the pandemic. Josh and Ike explore the new future of events. One thing is for certain, hybrid and virtual event experiences are here to stay. But why do we even go to events in the first place? For one thing, we want to hear the brilliant ideas of thought leaders and we want to network with our peers. Understanding why people actually go to events is very important, Ike explains. The reason their customers choose Social27 is because they offered a dialed-in and prescribed, curated event experience. Events should always feel like a curated experience for everyone in attendance. Do all of your networking in advance, Ike says. The time you spend during the event should be used methodically and optimally. Networking before an event is the best way to forge those connections without missing the real value of the event itself. Ike also talks about how long it took him and his team to get Social27 to market. He shares that back in 2012 when he first started trying to strategize building the company, he found that streaming was too expensive for any major players to want to hold virtual events regularly. The age of the pandemic during 2020 is what paved the way for Social27's fast and successful growth. Now, people need to be virtually connected the majority of the time. This changed the game when it comes to events, and as Josh and Ike agree, this is the new normal. Ike also explains that when the market changed to favor primarily virtual training, we also adopted a newer way of consuming media that was totally curated and easily accessible (now more than ever with streaming prices lower than they were). Ike and his team saw this shift and knew that a boon for virtual events was on the horizon. Social27 wanted to make sure they helped their clients execute hybrid and virtual events correctly. Especially with hybrid events, you have to make sure your mindset is focused on providing an amazing virtual experience along with whatever events you host in person. Social27 doesn't just deliver effective, curated virtual and hybrid events, but they look to the future so they're always on the cutting edge. Want to learn more? Check out Social27's website at https://www.social27.com/ (https://www.social27.com/). Check out Social27 on LinkedIn at https://www.linkedin.com/company/social27/ (https://www.linkedin.com/company/social27/). Check out Ike Kehal on LinkedIn at https://www.linkedin.com/in/ikekehal/ (https://www.linkedin.com/in/ikekehal/). Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this podcast episode, we interview Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform. Ike shares how event platforms can accelerate revenue, and how Social27 uses an AI recommendation engine to recommend content to the right people. He also discusses why he thinks there needs to be a change in the way we deliver content due to COVID, as well as the challenges events face with networking, and how they can overcome them.
Ike Kehal is the CEO of Social27, a virtual event platform that has been helping businesses connect digitally throughout the pandemic and beyond. In this episode Ike joins Ryan to talk about how he bootstrapped his way to a million dollar valuation, and then within three years grew to over $15 million through product-led growth with a sales team of only five people. It's an incredible story, and Ike's here to share it with you today! KEY TAKEAWAYS When you work at a large organization such as Microsoft, never discount the access you have to the amazing minds who have made that company what it is. The best way to grow a business around a certain product is not to dream about it all day. You need to be out there in the field, building relationships and understanding the pain points of your prospective client base. Overnight success is never quite that easy. The businesses that see explosive growth are the ones with a clear purpose and a solution that the market has been waiting for, but it's always built on the back of years of clarity of vision. When you grow a company, you have to do so from a customer perspective, reigning in talent that will ignite and accelerate your customer experience in a positive way. The pandemic has meant that talented remote workers can be sourced from around the world. BEST MOMENTS 'I got a good understanding of how you take strategies and you globalize them' 'I always had enterprise in my soul' 'We have one foot in the real world and one foot in the product development world' 'We had a very clear vision' VALUABLE RESOURCES The Scale Up Show - https://omny.fm/shows/the-scale-up-show Apply for a Revenue Growth Consulting Session With Ryan Staley - https://www.scalerevenue.io/4-schedule-page1611678914248 ABOUT THE GUEST Ike Kehal is the CEO of Social27, a virtual event platform that has been helping businesses connect digitally throughout the pandemic and beyond. Ike started his professional career at Microsoft where he focused on partner programs and marketing. He went on to co-found and/or run four successful organizations, eventually starting Social27. Ike has been working in the B2B Marketing industry for over 13 years with a specialty working with virtual and hybrid events. Linkedin profile: https://www.linkedin.com/in/ikekehal/ ABOUT THE SHOW How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO's and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less. ABOUT THE HOST Ryan is a Founder, Podcast Host, Speaker, Loving Father, Husband and Dog Dad. He is a 18x award winner and grew a business unit from 0-$30M in Annual Recurring Revenue while he adding $30M in capital revenue in less than 6 years. He did this all with only 4 sales people and without demand generation. Whether you are a new Founder, VP or CEO who is already generating 6, 7 or even multiple 8 figures annually, you are going to gain knowledge about sales you didn't know existed. CONTACT METHOD Ryan Staley - https://ryanstaley.io/podcast/ LinkedIn - https://www.linkedin.com/in/ryan-staley/ Facebook - https://www.facebook.com/ryanstaleysales Support the show: https://www.linkedin.com/in/ryan-staley/ See omnystudio.com/listener for privacy information.
Here in this episode, I connected with Ike to learn and have him share his origin story into the events industry as well as his journey into starting his venture and scaling his business towards success and overcoming adversities that is on his path. He was very gracious to take the time to showcase to me how I can personally start my own cryptocurrency and blockchain event as a virtual and hybrid event using the power of the SOCIAL 27 event platform. His tips and strategies are relevant to many of us who are participating and competing in the marketplace to benefit our end users - the attendees and most importantly OUR COMMUNITIES. Before we get started, Let us introduce to YOU the man of the hour IKE - Ike is the CEO of Social27, a premier virtual event program that has been helping businesses connect throughout the pandemic and beyond. Covid completely changed the way that businesses operate across the world, but it did help us realize how many fields of work can be done remotely. Emerging technologies like Social27 have provided a multitude of new tools to help with customer retention, scouting, and marketing with the ultimate goal of growing your business. If you are here to build communities and accelerate sales with greater reach, accessibility, flexibility and security through impactful "Virtual & Hybrid Events" worldwide. Click on the Link below to learn more - https://www.social27.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/finfluential/support
Measurably engaging both new and seasoned employees is something that is still heavy on many leaders' minds. Candice Saffer, Senior HR Director at virtual events company Social27, recently had the added challenge of hiring, onboarding, and engaging 150 new employees—at the same time. In this episode of PIVOT, you'll hear how Candice standardized people ops processes to listen and learn from team members around the world. On this episode, you'll hear: [02:27-04:41] How the pandemic caused a reframe in thinking about people ops [04:42-09:11] The benefits of a holistic approach to hiring and onboarding [09:26-10:14] The challenges of hiring fast and in bulk [10:14-13:43] How HR can encourage healthy work schedules in “high season” [14:01-17:01] How Social27 does performance reviews and gathers employee feedback [17:54-19:09] How Candice's team puts together packages for overseas employees [19:10-21:34] The “secret sauce” to connecting across time zones [21:43-22:55] Why up-to-date employee handbooks are more crucial than ever before [22:56-24:15] Processes and programs to have in place before hiring more employees [24:16-25:40] What to automate to optimize recruiting efforts [25:40-26:57] How to build an empathetic organization After you listen: New Way to Approach Performance Reviews: https://www.zenefits.com/learn/new-way-to-approach-performance-reviews/ Order your copy of our book People Operations: Zenefits.com/pops-book Follow the podcast Submit your People Ops questions: https://www.zenefits.com/workest/ask-a-question/
Reinventing Virtual Events Ike Singh Kehal, Social27 – The Sharkpreneur podcast with Seth Greene Episode 711 Ike Singh Kehal Ike Kehal is the CEO of Social27, a virtual event platform that has been helping businesses connect digitally throughout the pandemic and beyond. Ike started his professional career at Microsoft where he focused on partner programs and marketing. He went on to co-found and/or run four successful organizations, eventually starting Social27. Social27 has been through many phases but has recently experienced explosive growth, increasing revenues by over 1400% over the past four quarters. This is thanks to its innovative virtual and hybrid event platform. Listen to this illuminating Sharkpreneur episode with Ike Singh Kehal about reinventing virtual events. Here are some of the beneficial topics covered on this week's show: ● How Social27 holds virtual and hybrid events for its clients. ● How Social27 allows for prescriptive and personalized experiences. ● Why you should use Social27 instead of one of the other virtual event platforms. ● Why events shouldn't simply generate emails. ● How you should harness the collective intelligence of the people at your events. Connect with Ike: Guest Contact Info Twitter @social27events Instagram @social27 Facebook facebook.com/Social27 LinkedIn linkedin.com/company/social27 Links Mentioned: social27.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We've all been to events where we're overstimulated from all sides with sales pitches. But in 2021, there's a better way for attendees to meet with the right people without wasting too much time. So today, Ike explains how you can leverage sponsors in events. Show NotesConnect With:Ike Singh Kehal: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We've all been to events where we're overstimulated from all sides with sales pitches. But in 2021, there's a better way for attendees to meet with the right people without wasting too much time. So today, Ike explains how you can leverage sponsors in events. Show NotesConnect With:Ike Singh Kehal: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that once you land the client, you're most likely looking at a long-term relationship. Today, Ike talks about how you can understand your B2B customers' needs. Show NotesConnect With:Ike Singh Kehal: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that once you land the client, you're most likely looking at a long-term relationship. Today, Ike talks about how you can understand your B2B customers' needs. Show NotesConnect With:Ike Singh Kehal: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In today's episode, you get the chance to meet Ike Singh Kehal of Social27, who's passionate about Virtual Events that Make an Impact, and bringing the best part of in-person events to the virtual world for a greater reach, accessibility, flexibility, and insights than ever before. Ike is a fascinating entrepreneur that applies the lens of business to some of the most important decisions that need to be made around an event's format, especially during a time when we've been challenged the most to re-imagine what in-person, virtual and hybrid events look like in 2021 and beyond. Tune in to today's episode to learn more about Ike, who started his professional career at Microsoft where he focused on partner programs and marketing. He went on to co-found and run four successful organizations, eventually starting Social27, a virtual event platform that has been helping businesses connect digitally throughout the pandemic and beyond, thanks to its innovative virtual and hybrid event platform. According to Ike, hybrid events need to have three distinct phases: the pre-event phase: 100-200 level content gets done, introductions & connections the in-person event phase: when the action happens: roll up your sleeves and be get into action instead of having to re-introduce yourself, your brand, and what you do the post-event: follow-ups - this is where most of the leads get left on the table if the follow-up is not strong. “Events: demystified” Podcast is brought to you by Tree-Fan Events and your amazing host is Anca Trifan. ————————— You can find Ike here: https://www.linkedin.com/in/ikekehal/ ————————— For event and podcast updates, tips, and tricks of the trades, follow us on these social channels: Instagram: https://www.instagram.com/eventsdemystifiedpodcast Become a Patron on Patreon: https://www.patreon.com/eventsdemystified ————————— Tree-Fan Events offers Hybrid Event Production Services: https://treefanevents.com/hybrid-event-services/ ————————— If you like our podcast, please show us some love by subscribing to this podcast on your favorite listening platform and following us on Instagram. By leaving a great review and hitting the 5 stars, you make this Podcast visible to other listeners with the same interests as you. Until next time! --- Send in a voice message: https://anchor.fm/eventsdemystified/message Support this podcast: https://anchor.fm/eventsdemystified/support
Ike Singh Kehal and his team at Social27 spent much of 2019 re-thinking online events and virtual experiences. A few months later, with the global pandemic shutting down in-person events of all sizes, Social27 found itself flooded by inbound inquiries from marketers and event professionals looking to make a pivot to virtual experiences. Even Ike, Social27's CEO, found himself giving demos for more than 12 hours straight on some days. In this episode of B2B Nation we talk to Ike about marketing in a world where suddenly your product is in very high demand, about how marketers and event planners need to consider personalization instead of massive events, and whether or not online event fatigue is just an excuse for low-quality content. Episode Guide 2:10: How did the increase in demand for event platforms change the way Social27 markets its platform? 6:56: The shift from quick fixes to long-term, strategic thinking in the events space. 10:19: How hybrid and virtual events can improve the B2B event experience 15:17: Is personalization the key to improving the B2B event experience? 20:14: Convincing attendees that new event models will work for them. 24:25: Helping event teams champion a new model for events internally. 27:10: The challenges of disrupting the traditional event model. 29:54: What is Ike's favorite tool?
Ike Singh Kehal and his team at Social27 spent much of 2019 re-thinking online events and virtual experiences. A few months later, with the global pandemic shutting down in-person events of all sizes, Social27 found itself flooded by inbound inquiries from marketers and event professionals looking to make a pivot to virtual experiences. Even Ike, Social27's CEO, found himself giving demos for more than 12 hours straight on some days. In this episode of B2B Nation we talk to Ike about marketing in a world where suddenly your product is in very high demand, about how marketers and event planners need to consider personalization instead of massive events, and whether or not online event fatigue is just an excuse for low-quality content. Episode Guide 2:10: How did the increase in demand for event platforms change the way Social27 markets its platform? 6:56: The shift from quick fixes to long-term, strategic thinking in the events space. 10:19: How hybrid and virtual events can improve the B2B event experience 15:17: Is personalization the key to improving the B2B event experience? 20:14: Convincing attendees that new event models will work for them. 24:25: Helping event teams champion a new model for events internally. 27:10: The challenges of disrupting the traditional event model. 29:54: What is Ike's favorite tool?
The world has changed. Is your organization or event ready? Hybrid events are a great way to expand your reach, provide more value, and make the in-person count. Join Ike Kehal from Social27 to talk future of virtual, in-person, and hybrid events. Ike Kehal - CEO / Social27LinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn
In this episode, Elias has an interview with Ike Kehal, the CEO of Social27, a virtual event platform for conferences. During the discussion, we talk about how to make virtual and hybrid events work. Ike gives valuable advice on which approaches work and which won't. A virtual event should not be a copy of an in-person event but how should it then be done? Ike explains how to use data to create a better experience for visitors and explains how to make networking work in an online environment. LinkedIn Ike Kehal: https://www.linkedin.com/in/ikekehal/ Website Social27: https://www.social27.com/ The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Let's face it, most events and conferences will never be the same, and that's ok. Often time innovation happens when there is a drastic life-changing event, in our case, COVID-19. Ike Kehal leads Social27, a virtual event platform for large corporations, and today, we discuss how the in-person event will change forever and how this is good for business.Ike Kehal - CEO / Social27LinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn
Two Chicks, Three Seats: The Event Manager's Guide to Industry Trends
In this episode, Kate and Rachel are joined by Ike Singh Kehal, CEO at Social27. Social27 is a virtual event platform for conferences and beyond, that provides various unique features to take the mission of an event to the next level. During the episode, Kehal discusses the importance of personalizing the event attendee experience, how sales teams can capitalize on patterns shown by an attendee's behavior at an event, three keys to combatting virtual event fatigue, and predictions about what is to come for the future of events. And hint: it involves more niche experiences that restaurants and hotels can help provide. This is an informative episode you do not want to miss! Social27: https://www.social27.com/ Social27 on Instagram: https://www.instagram.com/social27/