(in-person, virtual & hybrid) Events: demystified

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If you’re an event professional working under any capacity in the event industry dealing with Audio Visual, Lighting and Technology for Live, Virtual or Hybrid Events, this Podcast is for you! Each episode, we will aim to demystify the world of in-person, virtual, hybrid event productions & technology by sharing insightful tips, tricks, strategies, and tactics that will help you plan and execute successful events of all types, formats and sizes! Support this podcast: https://anchor.fm/treefanevents-podcast/support

Tree-Fan Events Podcast


    • Jun 20, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 44m AVG DURATION
    • 186 EPISODES

    Ivy Insights

    The "Events: demystified" podcast is an invaluable resource for anyone planning to run an event, whether it be in-person, virtual, or hybrid. With a fresh and engaging voice, the podcast delivers clear and concise information that delves into the technical aspects of event planning. By listening to this podcast, event planners can avoid a multitude of headaches and frustrations by gaining the knowledge needed to navigate the technology side of events.

    One of the best aspects of this podcast is its ability to break down complex technical concepts and explain them in a way that is easy to understand. The host has a knack for simplifying complicated ideas and presenting them in a clear and concise manner. This allows listeners who may not have a strong background in technology to grasp important information without feeling overwhelmed. Additionally, the flow of ideas throughout each episode is well-structured, ensuring that listeners can follow along easily and absorb all the necessary information.

    While this podcast provides valuable insights and information on the technical side of event planning, one potential downside is that it may not delve deeply enough into certain topics. Depending on listeners' previous knowledge or experience in event planning, they may find some episodes lack sufficient depth or detail. However, it's important to note that the podcast aims to provide a broad overview rather than serving as an exhaustive guide on every aspect of event technology.

    In conclusion, "Events: demystified" is an informative and practical podcast that offers essential knowledge on the technical side of event planning. The host's ability to explain complex concepts clearly ensures that even those unfamiliar with technology can gain industry knowledge and avoid common pitfalls. Despite any minor drawbacks related to depth of coverage on certain topics, this podcast remains an invaluable resource for all event planners looking to navigate the tech side of their events successfully.



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    Latest episodes from (in-person, virtual & hybrid) Events: demystified

    183: Mastering Event Contracts and Negotiation ft Brittney Shea Cobb

    Play Episode Listen Later Jun 20, 2025 67:47


    Join host Anca Platon Trifan on the Events Demystified Podcast as she delves into the art of powerful event planning contracts and negotiation tips with Brittney Cobb, Director of Global Events with Innovate Meetings and Managing Director at Assemble Hospitality.

    182: The Truth About AI Agents & Large Language Models: Insights ft. Vlad Iliescu

    Play Episode Listen Later Jun 13, 2025 65:50


    In this episode of Events Demystified Podcast, host Anca Platon Trifan provides a deep dive into the world of AI agents, large language models, and practical applications for businesses. Featuring guest Vlad Iliescu, CTO of zenai.os and a Microsoft Most Valuable Professional in AI, the discussion covers how to build AI systems that support team goals, the step-by-step implementation of AI agents, the importance of strategy and process in AI adoption, and the real ROI of AI in businesses. The episode also includes a live demonstration and practical insights on safe AI development, making it a must-watch for leaders looking to integrate AI responsibly into their operations.

    181: Community, Strategy & the Future of Experiential Events ft. Liz Lathan

    Play Episode Listen Later May 30, 2025 50:40


    In this episode of the Events Demystified Podcast, host Anca Platon Trifan delves into the intricacies of event design with Liz Lathan, Co-founder of Club Ichi. They discuss strategies for fostering genuine connections at events, blending community and technology, and moving beyond predictable programming. Liz shares her expertise on creating experiential and human-centered B2B marketing, her role in Club Ichi, and the philosophy behind spontaneous think tanks. She also offers insights into maintaining community engagement through intentional design, strategic collaboration, and leveraging technology effectively. Tune in for a conversation filled with valuable takeaways for anyone looking to enhance their event strategy.

    180: AI in Event Marketing: Power, Strategies, and Future Trends ft David Hirschfeld

    Play Episode Listen Later May 16, 2025 77:18


    In this insightful episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the transformative power of AI in event marketing and strategy with technology strategist David Hirschfeld, founder of Tekyz. They explore the integration of AI into event planning, including how AI can enhance attendee engagement, streamline operations, and ensure ROI. Hirschfeld shares his expertise on AI-driven analytics, predictive modeling, and personalized marketing strategies. Together, they also delve into practical applications of AI, addressing common challenges faced by event professionals, and envision the future of AI in the event industry. Whether you're an event planner, marketer, or entrepreneur, this episode provides valuable insights into utilizing AI to shape the future of your events and business.

    179: Breaking Barriers in Hospitality: Wellness & Global Leadership ft Reina Herschdorfer

    Play Episode Listen Later May 2, 2025 58:44


    In this episode the host, Anca Platon Trifan, CMP, WMEP⁠ demystifies the incredible journey of Reina Herschdorfer, Director of Marketing and Public Relations for National Meetings and Events at Caesars Entertainment. Anca and the guest discuss Reina's international upbringing, her passion for inclusion, and how she has integrated decades of marketing experience to achieve groundbreaking success. Highlights include Reina's mentorship approach, her significant contributions to Caesars Entertainment's wellness initiatives, and insights on leadership and diversity. Tune in for a deep dive into transformational leadership, event wellness, and personal growth strategies.

    178: AI, Automation, and the Future of Work: The Mindset and Implementation ft. Noah Riley

    Play Episode Listen Later Apr 18, 2025 83:25


    In this engaging episode of the Events: Demystified Podcast, host Anca Platon Trifan dives deep into the world of AI with special guest Noah Riley, founder of AI Genius Automations. They explore how AI is transforming the way we work, think, and create, and provide practical advice for businesses and individuals looking to implement AI. Key topics discussed include the right mindset for adopting AI, practical applications of AI tools, and ensuring privacy and security in AI implementation. Discover how to leverage AI to streamline processes, improve efficiency, and reclaim valuable time. Stay tuned for real-world examples and expert insights, and don't miss the closing advice on staying curious and prioritizing effectively.00:00 Introduction to AI and the Podcast02:11 Meet Noah Riley: AI Visionary03:48 A Humorous Encounter: How We Met07:56 The Chess and Jiu Jitsu Analogy12:11 Noah's Journey: From Graphic Design to AI17:18 The Neuroscience of Design and Events18:49 AI Implementation Challenges and Mindset25:00 Privacy, Security, and AI Risks42:07 Practical AI Strategies for Businesses44:04 Exploring AI Solutions for Businesses44:28 Taking Risks with New Technology44:54 Implementing AI in Your Company46:00 Diving Deep into GPT Capabilities49:16 Practical AI Examples for Business Owners51:49 Custom GPTs and Their Benefits01:01:55 Automation Tools: Zapier vs. Make01:13:38 Balancing Multiple Interests and Priorities01:20:17 Final Thoughts and Advice on AI ImplementationGUEST BIONoah Riley is the founder and visionary leader of AI Genius Automations. His passion for AI goes beyond his profession, he views it as a transformative technology with the potential to create time and improve people's lives. This belief drives his dedication and passion to understanding AI and making its benefits accessible to individuals and businesses alike. Noah's enthusiasm for AI is contagious, and his ability to explain complex concepts in an approachable manner makes AI understandable, accessible, and appealing to diverse audiences. His unique blend of expertise and charisma makes learning about AI both informative and enjoyable. Under Noah's leadership, AI Genius Automations is at the forefront of AI innovation and application, providing cutting-edge solutions that help clients harness the power of AI to achieve their goals.Connect with our Guest at the links below:Noah Riley's LinkedIn https://www.linkedin.com/in/noahrileyaigeniusautomations/ Company Website https://aigeniusautomations.com/Company LinkedIn https://www.linkedin.com/company/aigeniusautomations/YouTube: www.youtube.com/@StaceyHankeTwitter: https://twitter.com/staceyhankeincInstagram: www.instagram.com/staceyhankeincConnect with your Podcast Host at the links below:Speaker website: https://ancaplatontrifan.me/LinkedIn: ⁠https://www.linkedin.com/in/ancatrifan/⁠Instagram: ⁠https://www.instagram.com/anca.platon.trifanInstagram: https://www.instagram.com/fit.mindful.maven/Instagram: https://www.instagram.com/eventsdemystifiedpodcast/

    177: Sustainable Event Planning: Strategies for a Greener Future ft Alycia Drube

    Play Episode Listen Later Apr 4, 2025 57:48


    In this episode of the 'Events Demystified' podcast, host Anca Platon Trifan dives deep into the topic of sustainable events with special guest Alycia Drube, founder of Positive Impact Event Consulting. They explore actionable insights and strategies for event planners to minimize environmental footprints while delivering impactful experiences. Alycia shares her expertise in eco-friendly event practices, offering tips on integrating sustainability into events, measuring impact, and creating emotional connections with attendees. This informative discussion also touches on the importance of transparency, collaboration with vendors, and the role of storytelling in promoting sustainability in the event industry.

    176: AI, Innovation, and the Future of Pharma Meetings ft. Pierre Metrailler

    Play Episode Listen Later Mar 28, 2025 57:59


    In this episode of the Events Demystified Podcast⁠, host Anca Platon Trifan, CMP, WMEP⁠ sits down with Pierre Metrailler, CEO of SpotMe and Onomi, to discuss the current landscape and future of pharma event technology. They talk about the inefficiencies in current event methodologies, the integration of AI and automation, and the importance of education and engagement in medical meetings. Pierre also shares his personal journey and extensive experience in transforming pharma customer engagement through innovative technology solutions. Key takeaways include the importance of moving beyond traditional models to more interactive and engaging formats, the crucial role of compliance, and the potential of AI to reshape the industry. Don't miss this essential conversation for anyone involved in the pharma or life sciences space.GUEST BIOPierre Metrailler is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company's vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company's transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries' unmet needs, launching Onomi, a customer engagement platform for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.

    175: Navigating the Gap Between Event Expectations and Reality ft. Emee Pumarega

    Play Episode Listen Later Mar 14, 2025 53:28


    In this episode of the Events Demystified podcast, host Anca Platon Trifan discusses the gap between expectations and reality at industry events with guest Emee Pumarega, a seasoned event planning professional and founder of EJP Events, shares her insights from over two decades of experience in designing inclusive and creative events. The conversation covers the common disconnects between what attendees expect and what they actually experience at events, as well as actionable strategies to bridge these gaps. Highlights include discussions on sustainability, inclusivity, and the importance of experiencing the host city. Emee also shares her unique perspective as an urban cycling advocate and offers tips on how event planners can create more meaningful and accessible experiences for all attendees.00:00 Introduction to Expectations vs. Reality in Events02:12 Meet Our Expert Guest: Emee Pumarega02:50 Emee's Passion for Urban Cycling and Sustainability03:40 Diving into the Industry Events Gap04:12 The Brompton Bike: A Sustainable Travel Solution06:58 Challenges and Logistics of Traveling with a Bike13:00 The Disconnect Between Expectations and Reality14:07 Top Three Disconnects in Industry Events22:39 Addressing the Disconnects: Practical Solutions28:35 The Multiplier Effect in Accessibility29:19 Dietary Considerations in Event Planning30:06 Personal Experiences and Event Planning Challenges34:12 Strategies for Inclusive Event Planning50:33 The Role of Technology in Event Planning54:06 Conclusion and Future Vision for Events--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events LLC. Discover the future of events: https://ai.treefanevents.comLet's change the way we plan, produce, and experience events together!--------------------------------------------------------------Connect with your Podcast Host at the links below:LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/treefan_events/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music.⁠⁠------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠ LLC, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

    174: Corporate AV Event Production & Your Event's Impact ft Evan Babins

    Play Episode Listen Later Feb 28, 2025 54:39


    Join host Anca Platon Trifan as she demystified the world of corporate event production with Evan Babins, an Event Production Manager at Scotiabank. With over a decade of experience, Evan shares invaluable insights on optimizing partner relationships, sponsorship management, and innovative event strategies.Discover Evan's remarkable journey and key lessons from a high-stakes event in Germany, learn effective strategies for building strong vendor-partner relations, and explore creative ideas to make your next trade show or conference stand out.Whether you're an event professional or looking to elevate your events, this episode is packed with practical advice and inspiring stories.00:00 Introduction to Corporate Event Production02:01 Meet Our Guest: Evan Babins03:19 A Memorable Event Production Challenge05:08 The Importance of Vendor Networks06:35 Dealing with Event Production Stress11:49 Building Strong Vendor Partnerships18:48 Maximizing Event Sponsorship ROI28:55 Navigating Trade Shows and Conferences on a Budget30:41 Innovative Ideas for Event Layouts32:50 The Roller Skating Rink Success Story36:39 Logistical Challenges in Event Production45:40 Balancing Event Management with Personal Wellbeing52:19 Connecting with the Event Community--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events LLC.Discover the future of events: https://ai.treefanevents.comLet's change the way we plan, produce, and experience events together!--------------------------------------------------------------Connect with your Podcast Host at the links below:LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/treefan_events/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music.⁠⁠------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

    173: LIVE from Rainfocus INSIGHT '25 Conference ft Mary Davidson & Liz Lathan

    Play Episode Listen Later Feb 24, 2025 23:12


    Join Anca Platon Trifan as she recaps the Rainfocus INSIGHT Conference, sharing key highlights and fresh perspectives. Featuring spontaneous guest appearances from Mary Davidson of the Better Events Podcast and Liz Lathan, co-founder of Club Ichi. They discuss their first impressions, unexpected takeaways, and offer valuable feedback to improve future events. Key sessions, immersive experiences, and innovative technologies like Voxo are explored, alongside reflections on networking, session dynamics, and event logistics. Tune in for a comprehensive overview of this elevated user conference!00:00 Introduction and Conference Overview01:59 Meet the Guests: Mary and Liz02:45 First Impressions of Rainfocus Insight06:06 Unexpected Takeaways from Leading Sessions12:56 Session Highlights and Feedback16:35 Final Reflections and Advice for Rainfocus22:17 Conclusion and Podcast Outro--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events LLC.Discover the future of events: https://ai.treefanevents.com Let's change the way we plan, produce, and experience events together!--------------------------------------------------------------Connect with your Podcast Host at the links below:Speaker website: https://ancaplatontrifan.me/LinkedIn: ⁠https://www.linkedin.com/in/ancatrifan/⁠Instagram: ⁠https://www.instagram.com/anca.platon.trifanInstagram: https://www.instagram.com/fit.mindful.maven/Instagram: https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music.⁠⁠------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

    172: Leadership and Scaling New Heights in the Event Industry ft Carina Bauer, CEO of IMEX Group

    Play Episode Listen Later Feb 14, 2025 56:55


    Join us in a compelling conversation with Carina Bauer, CEO of the IMEX Group, and a renowned leader in the event industry.This episode of the Events Demystified Podcast dives into Carina's journey from marketing director to CEO, her passion for sustainability and mentoring future leaders, and her adventurous pursuits in rock climbing.Discover how Carina integrates personal passions into her professional life, drives innovation at IMEX, and champions diversity and inclusivity in the industry. Learn about strategic event management, resilience building, and the future of event design, all from one of the most influential figures in the business events sector.Tune in for insights on leadership, culture, and making a meaningful impact in the events world.00:00 Introduction to Carina Bauer and IMEX Group03:46 Carina's Journey and Passion for Rock Climbing06:27 The Role of Fitness and Wellness in Leadership08:19 Pivotal Moments in IMEX's Growth10:50 Building and Maintaining Company Culture16:53 Mentorship and Developing Future Leaders20:57 Sustainability Initiatives at IMEX30:38 Diversity, Equity, and Inclusion in Events38:39 Balancing Professional and Personal Life50:29 Future of the Event Industry53:50 Final Thoughts and Advice for Aspiring Leaders--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events LLC.Discover the future of events: https://ai.treefanevents.comLet's change the way we plan, produce, and experience events together!--------------------------------------------------------------Connect with your Podcast Host at the links below:LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/treefan_events/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music.⁠⁠------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

    171: Future-Proofing: Strategic Planning & Engagement Practices ft Lindsay Martin-Bilbrey

    Play Episode Listen Later Jan 31, 2025 48:22


    In this episode of the Events Demystified podcast, host Anka Platon Trifan dives deep into the world of event strategy, engagement, and the event industry landscape with Lindsay Martin-Bilbrey, CEO of Nifty Method Marketing and Events.. Lindsay shares her extensive knowledge and experience in creating strategic, experience-driven events. Key topics include best practices for enhancing audience engagement, future-proofing events, and the powerful role of data-driven event planning. Lindsay also reflects on her personal experiences and offers invaluable advice for event professionals, meeting planners, and entrepreneurs looking to create memorable and impactful experiences. Don't miss this insightful conversation filled with practical tips and expert advice! 00:00 Introduction to Today's Episode 01:47 Meet Our Expert Guest: Lindsay Martin-Bilbrey 02:49 Lindsay's Memorable Event Experience 05:11 The Evolving Role of Event Professionals 08:29 Foundational Elements of Successful Events 10:45 Leveraging Data in Event Planning 14:22 Effective Data Collection Strategies 21:00 Audience Engagement Strategies 23:16 Personalizing Event Experiences 23:51 Speaker Management Challenges 27:13 Ensuring Quality Content 32:25 The Power of Storytelling in Events 37:02 Future Trends in the Event Industry 43:02 Sustainability in Events 45:01 Final Thoughts and Advice -------------------------------------------------------------- HOST BIO Anca Platon Trifan is the Sr. Manager, Strategic Partnerships, Event Technology & AI at M&IW, Founder of ⁠⁠⁠Tree-Fan Events LLC⁠⁠⁠ and the visionary behind #FIT4EVENTS ⁠⁠⁠Fit Mindful Mavens⁠⁠⁠. Anca brings a potent mix of event production savvy, fitness enthusiasm, and transformative innovation to the table. With over two decades in event production, she's not just any leader—she's been recognized as one of 2023's Smart Meetings Catalyst Quantum Leap Award winners, 2023's Entrepreneur Award winner of Smart Women in Meetings, and 2022's #WomenToWatch. Adding to this glittering list, she's also a nominee for The Most Influential People in the Events Industry for 2023 by Eventex. Marrying her technical finesse with AI's latest and greatest, Anca crafts extraordinary events that break the mold. A fervent advocate for women in tech and production, as well as a wellness advocate, Anca is a regular on stages nationwide, exemplifying how event production, tech, and a balanced life can create a seismic shift in both industries and individual lives. -------------------------------------------------------------- Connect with your Podcast Host at the links below: LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/treefan_events/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠ -------------------------------------------------------------- ⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠ -------------------------------------------------------------- ⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events. --------------------------------------------------------------

    170: Mastering AV Production, Event Layouts, Renderings & Contract Relations ft. Jacob WP Ramey

    Play Episode Listen Later Jan 17, 2025 58:49


    Mastering AV Production: Behind the Scenes Insights with Jacob WP Ramey Welcome to the Events Demystified Podcast! In this episode, host Anca Platon Trifan sits down with Jacob WP Ramey, an expert in AV production, to uncover the intricate world of event layouts, renderings, and behind-the-scenes magic. Jacob shares his journey from traditional theater to becoming a go-to specialist in designing immersive AV setups and seamless layouts. They discuss the importance of site visits, the collaboration between AV and event planners, the distinction between technical and design renderings, and the future of AV technology. Tune in for valuable insights, anecdotes, and tips to elevate your next event! 00:00 Introduction to AV Production 01:38 Meet Jacob WP Ramey 02:56 Jacob's Journey into AV 04:38 Importance of Language in AV 06:48 Event Layouts and Renderings 10:01 Site Visits and Real-Life Examples 12:13 Technical vs. Design Renderings 18:34 Collaboration with Event Planners 32:41 Sustainability in AV Production 49:19 Future Trends in AV Technology 53:56 Closing Thoughts and Contact Information HOST BIO Anca Platon Trifan is the Sr. Manager, Strategic Partnerships, Event Technology & AI at M&IW, Founder of ⁠⁠Tree-Fan Events LLC⁠⁠ and the visionary behind #FIT4EVENTS ⁠⁠Fit Mindful Mavens⁠⁠. Anca brings a potent mix of event production savvy, fitness enthusiasm, and transformative innovation to the table. With over two decades in event production, she's not just any leader—she's been recognized as one of 2023's Smart Meetings Catalyst Quantum Leap Award winners, 2023's Entrepreneur Award winner of Smart Women in Meetings, and 2022's #WomenToWatch. Adding to this glittering list, she's also a nominee for The Most Influential People in the Events Industry for 2023 by Eventex. Marrying her technical finesse with AI's latest and greatest, Anca crafts extraordinary events that break the mold. A fervent advocate for women in tech and production, as well as a wellness advocate, Anca is a regular on stages nationwide, exemplifying how event production, tech, and a balanced life can create a seismic shift in both industries and individual lives. Connect with your Podcast Host at the links below: LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/treefan_events/⁠⁠⁠ Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠ Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠ ⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠ ⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

    169: AI, AV & Event Technology Trends 2025: Elevating Experiences in a Digital Age

    Play Episode Listen Later Jan 3, 2025 35:20


    Join Anca Platon Trifan on the first episode 2025 of the Events Demystified Podcast as we kick off the year with an exploration of AI, AV, technology, sustainability and wellness trends and predictions in the meetings and event industry. This episode emphasizes the importance of technology, particularly AI, in driving meaningful progress and creating personalized experiences. Key highlights include the transformative impact of AI on event personalization, networking, and logistics, the future of AV production with AV-over-IP, and integrating sustainability and wellness into event planning. Anca also shares valuable insights on balancing technology with human connections to ensure memorable and impactful events. 00:00 Introduction to 2025 Trends 01:45 Welcome to Events Demystified 03:22 The Power of Personalization 07:54 AI-Driven Networking 11:35 Revolutionizing Event Registration 13:52 Data Integration and ROI 15:51 Innovations in AV Production 27:03 Sustainability in Event Planning 28:41 Prioritizing Wellness 31:49 The Importance of Human Connection 34:00 Conclusion and Farewell HOST BIO Anca Platon Trifan is the Sr. Manager, Strategic Partnerships, Event Technology & AI at M&IW, Founder of ⁠Tree-Fan Events LLC⁠ and the visionary behind #FIT4EVENTS ⁠Fit Mindful Mavens⁠. Anca brings a potent mix of event production savvy, fitness enthusiasm, and transformative innovation to the table. With over two decades in event production, she's not just any leader—she's been recognized as one of 2023's Smart Meetings Catalyst Quantum Leap Award winners, 2023's Entrepreneur Award winner of Smart Women in Meetings, and 2022's #WomenToWatch. Adding to this glittering list, she's also a nominee for The Most Influential People in the Events Industry for 2023 by Eventex. Marrying her technical finesse with AI's latest and greatest, Anca crafts extraordinary events that break the mold. A fervent advocate for women in tech and production, as well as a wellness advocate, Anca is a regular on stages nationwide, exemplifying how event production, tech, and a balanced life can create a seismic shift in both industries and individual lives. Connect with your Podcast Host at the links below: LinkedIn: ⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠ Instagram: ⁠⁠https://www.instagram.com/treefan_events/⁠⁠ Instagram: ⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠ Instagram: ⁠https://www.instagram.com/fit.mindful.maven/⁠ ⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠ ⁠“Events: demystified” Podcast ⁠is brought to you by ⁠Tree-Fan Events⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

    168: Events Demystified Podcast: 2024 Year in Review

    Play Episode Listen Later Dec 20, 2024 31:25


    Hey friends, join me on this special Year in Review episode of the ⁠Events Demystified Podcast ⁠as we revisit the impactful conversations we've had in 2024, from exploring AI-driven innovation in event management and technology to sharing memorable stories from the frontline, a year filled with growth, challenges, and new directions. Key takeaways include maximizing event production on a budget, personal branding in the event industry, AI's role in event engagement and ROI, and how to stay relevant in the rapidly evolving event technology landscape. Tune in for inspiring insights and reflections on the year that was, and a look ahead to the promising developments in 2025.

    166: Demystifying Brand Storytelling Through Video Production ft Shelby Ring

    Play Episode Listen Later Nov 22, 2024 62:06


    Welcome to the ⁠Events Demystified Podcast⁠, hosted by ⁠Anca Platon Trifan, CMP, DES, WMEP⁠. In this episode of the Events Demystified Podcast, Anca sits down with Shelby Ring, CEO of Brand Narrative Video Production, to explore the art of brand storytelling through video production. Tune in as Shelby shares insights on crafting compelling narratives, overcoming challenges in video marketing, leveraging AI tools for content creation, and managing complex production timelines. Plus, discover fun facts about Shelby and tips for founders who struggle with being on camera. Use code TREEFAN to get 10% off the masterclass: "The Art Of On-Camera Interviews" GUEST BIO Shelby Ring is the Chief Cat Herder and lead Cinematographer at Ruby Riot Creatives, an Austin, TX, and Charleston, SC, digital marketing firm specializing in photo + video brand campaigns. When Shelby's not directing a shoot or geeking out in Final Cut Pro, you might find her stuffing her face with fried chicken or Blues Fusion dancing. Shelby is a champion and an advocate for entrepreneurs everywhere and believes business is one of the best ways to make huge, sustainable changes in today's society. Catch her podcast, The Ruby Hour, to learn expert on-camera and branding tips.

    167: Resilience, Relational Intelligence, and Elevated Experiences with Sarah Reuter

    Play Episode Listen Later Nov 21, 2024 53:58


    In this episode of the Events Demystified Podcast⁠, Anca sits down with Sarah Reuter, CEO of Elevate Travel Company and Experiences Elevated Consulting. Sarah shares her journey and mission to empower professionals in the high-pressure world of event planning. They discuss the importance of resilience and relational intelligence in event design, personal growth, and leadership. Sarah also dives into her Revive and Thrive Program, which helps event professionals transition from post-event stress to post-event bliss through holistic approaches like movement, breathwork, and meditation. Tune in to uncover practical tips and strategies to thrive mentally, physically, and emotionally in the event industry. PAUSE: a moment to get present with fellow event pros - weekly 20-min embodiment session: https://lu.ma/calendar/cal-b0sDSNV9yp4wM75

    165: Mastering Budget-Friendly Marketing Strategies for Events feat. Nicole Jacobson

    Play Episode Listen Later Nov 8, 2024 58:10


    In this episode of the Events Demystified Podcast, host Anca Platon Trifan kicks off the 10th season with a dynamic conversation with Nicole Jacobson, Senior Director of Marketing and E-commerce at PC/nametag. Please Subscribe https://www.youtube.com/@eventsdemystifiedpodcast/videos?sub_confirmation=1 Nicole shares her wealth of experience in strategic planning, digital marketing, and building high-performance teams. The discussion focuses on budget-friendly marketing tactics and metrics for small businesses, creative content creation, and leveraging technology effectively. Tune in for practical tips on making a significant impact with limited resources, and learn how Nicole blends fun with her professional expertise. 00:00 Welcome to Season 10 00:56 Introduction to the Podcast and Host 02:09 Guest Introduction: Nicole Jacobson 02:55 Nicole's Unique Background 06:38 Journey into the Events Industry 09:01 Marketing Strategies for Small Businesses 12:44 Key Metrics for Marketing Success 16:16 Social Media and Marketing Analytics 19:05 Effective Marketing Strategies 25:01 Exploring Different Platforms 30:22 Embracing Authenticity in Marketing 31:10 Creating Engaging Content: Tips and Strategies 31:33 Sponsor Shoutout: TreeFan Events 32:24 Welcome Back: Budget-Friendly Marketing Strategies 33:09 Content Creation: From White Papers to Quick Videos 38:31 Leveraging Technology for Marketing Success 41:55 SEO and Keyword Strategies for Small Businesses 45:38 Connecting with Customers and Industry Insights 51:18 Balancing Work and Wellness in the Events Industry 55:44 Final Thoughts and Farewell --------------------------------------------------------------- Full Episode and Notes: https://eventsdemystified.com/ Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast ---------------------------------------------------------------

    164: Exploring AI Innovations in Event Technology - Live from IMEX America '24

    Play Episode Listen Later Oct 25, 2024 33:03


    In this episode of the Events Demystified Podcast, recorded live at the IMEX America trade show, host Anca Trifan dives into interviews with various tech companies about their AI innovations and integrations in event technologies. Youtube Video: https://youtu.be/YOPgNl2lJ2w?si=VsZJQlG5fgFHFJq1 The episode highlights the distinction between essential AI features and those that are more superficial. It also explores the importance of wellness with activations focused on mental and physical fitness at the event. Various companies share insights on how AI and machine learning enhance user experiences and streamline event management, highlighting features like real-time recommendations, content discovery, and attendee flow tracking. Tune in to gain a deeper understanding of the future of AI in event technology and the wellness initiatives that are reshaping attendee experiences.

    163_eVENT About It: Recorded LIVE at IMEX America '24

    Play Episode Listen Later Oct 14, 2024 32:00


    Join co-hosts Anca Trifan and Megan Martin on the Events Demystified Podcast recorded LIVE at IMEX in Las Vegas, as they explore the complexities and challenges of events. Hear captivating real-life stories, including power outages at executive retreats and international planning headaches. Learn about the impact of AI and how the podcast empowers women in a male-dominated industry, while offering key takeaways and contingency planning advice. With guest appearances and anecdotes from the audience, this episode unpacks the trials and tribulations faced by event professionals.

    162: eVENT About It: Transforming Major Event Crises Into Victories, AV Tips & Fails

    Play Episode Listen Later Oct 4, 2024 88:24


    Join host Anca Platon Trifan and co-host Megan Martin in this insightful episode of the 'Events Demystified Podcast' as they demystify the many stories behind events. Discover how to turn unforeseen challenges into successes with compelling stories of adaptability, from navigating legislative shutdowns to pivoting tech events virtually on short notice. Learn the importance of cohesive pre-event preparations, like media kits and branding, and the pitfalls of over-complicating engagement techniques. Get behind-the-scenes anecdotes on handling technical issues and the significance of an adaptable event production team. Plus, enjoy a sneak peek into their upcoming live session at IMEX in Las Vegas. Tune in for valuable lessons, practical tips, and entertaining stories from the event trenches. Subscribe for an enriching journey through event planning! ------------------------------ Hey, friends of the ⁠⁠⁠⁠⁠"Events Demystified Podcast"⁠⁠⁠⁠⁠! We invite you to join us for an exploration of the toughest event challenges shared by members of our busy event community. Share your stories with us via this form: ⁠⁠⁠⁠https://forms.gle/TLM3C7fWtgQj7w9B9⁠⁠⁠⁠ ------------------------------

    161: eVENT About It: Mastering Event Production - Stories & Lessons ft. Chris Musgrave

    Play Episode Listen Later Sep 20, 2024 76:37


    Join host Anca Platon Trifan and co-host Megan on the Events Demystified Podcast as they sit down with Chris Musgrave, Director of Live Production Summit and Chief Innovation Officer at OSA International. Chris shares fascinating stories from his extensive career in event production, including handling unexpected challenges during tours and managing artist eccentricities. This episode provides invaluable insights on high-pressure logistics, the importance of emotional intelligence (EQ), community involvement, and the power of collaboration in the event industry. Discover the significance of mentoring and learning from diverse experiences, and mark your calendars for upcoming industry events. Don't miss out on this episode packed with advice and compelling anecdotes for all event professionals. ------------------------------ Hey, friends of the ⁠⁠⁠⁠"Events Demystified Podcast"⁠⁠⁠⁠! We invite you to join us for an exploration of the toughest event challenges shared by members of our busy event community. Share your stories with us via this form: ⁠⁠⁠https://forms.gle/TLM3C7fWtgQj7w9B9⁠⁠⁠ ------------------------------

    160: eVENT About It: AV Challenges and Dealing With Drunk Guests Setting Things on Fire - Stories & Lessons

    Play Episode Listen Later Sep 6, 2024 50:40


    In this episode, hosts Anca Platon Trifan and Megan Martin dive into real-world event issues, sharing insightful tips and heart-stopping event stories from the events community. They discuss AV setup frustrations for keynote speakers, unexpected hotel evacuations, and the role of proper planning and security. Special thanks to Brad Montgomery for his enlightening speaker perspective and to all contributors for their engaging stories. Don't miss the big news about our upcoming live episode at IMEX 2023! ------------------------------ Hey, friends of the ⁠⁠⁠"Events Demystified Podcast"⁠⁠⁠! We invite you to join us for an exploration of the toughest event challenges shared by members of our busy event community. Share your stories with us via this form: ⁠⁠https://forms.gle/TLM3C7fWtgQj7w9B9⁠⁠ Tune in for a blend of education and entertainment designed to make your events successful. ------------------------------

    159: eVENT About It: Heart attack on Stage and the Olympic Closing Ceremonies

    Play Episode Listen Later Aug 23, 2024 58:55


    Hey, friends of the ⁠⁠⁠⁠"Events Demystified Podcast"⁠⁠⁠⁠! We invite you to join us for an exploration of the toughest event challenges shared by members of our busy event community. Share your stories with us via this form: ⁠⁠⁠https://forms.gle/TLM3C7fWtgQj7w9B9⁠⁠⁠ In this exciting episode of our new series ⁠⁠⁠⁠“eVENT About It,”⁠⁠⁠⁠ we dive deep into compelling stories, discuss innovative solutions, and ponder what we would do differently. If you're an event professional dealing with unpredictable scenarios, this episode is for you! Join host Anca Trifan and co-host Megan Martin on this episode of 'Events Demystified' as they delve into the high-pressure world of event planning and production. This episode features special guest Dawn Hope, who recounts a harrowing experience of a presenter having a heart attack on stage, and what it takes to handle such unexpected emergencies. The discussion touches on the importance of contingency planning, working with diverse teams, and the emotional resilience needed in the events industry. The team also breaks down the highlights and learnings from the Paris Olympics Closing Ceremony, including the logistics of cross-continental live streaming and hybrid events. Tune in for insightful tips, tales of triumph, and a deep dive into the intricate web of event production. Don't miss the big news about our upcoming live episode at IMEX 2023! Tune in for a blend of education and entertainment designed to make your events successful. ------------------------------

    158: eVENT About It: rom Technical Hiccups to the Olympic Global Stage Mishaps

    Play Episode Listen Later Aug 9, 2024 53:25


    Hey, friends of the ⁠⁠"Events Demystified Podcast"⁠⁠! We invite you to join us for an exploration of the toughest event challenges shared by members of our busy event community. Share your stories with us via this form: ⁠https://forms.gle/TLM3C7fWtgQj7w9B9⁠ In this exciting episode of our new series ⁠⁠“eVENT About It,”⁠⁠ we dive deep into compelling stories, discuss innovative solutions, and ponder what we would do differently. If you're an event professional dealing with unpredictable scenarios, this episode is for you! In this episode of Events Demystified Podcast, hosted by Anca Platon Trifan and co-host Megan Martin, the team delves into the complexities of event production through real-world stories. The focus includes a critical discussion on managing emergencies, exemplified by a cable cam incident at the Web Summit, and reflections on the Paris 2024 Olympics Opening Ceremony. The hosts emphasize the importance of clear communication, risk management, and balancing creativity with tradition in large-scale events. ------------------------------

    157: "eVENT About It" LIVE: Power Outages & Wedding Pitfalls & Power Outage - Stories & Lessons

    Play Episode Listen Later Jul 26, 2024 66:05


    Hey, friends of the ⁠"Events Demystified Podcast"⁠! We invite you to join us for an exploration of the toughest event challenges shared by members of our busy event community. Share your stories with us via this form: https://forms.gle/TLM3C7fWtgQj7w9B9 In this exciting episode of our new series ⁠“eVENT About It,”⁠ we dive deep into compelling stories, discuss innovative solutions, and ponder what we would do differently. If you're an event professional dealing with unpredictable scenarios, this episode is for you! This episode features co-host Megan Martin, and guests Liz Lathan, and John Morris, who recount challenging and funny experiences like handling power outages at retreats and nightmarish wedding planning situations. ------------------------------ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -----------------------------

    156: "eVENT About It" LIVE: Stealing tables at a VIP Super Bowl Party & More

    Play Episode Listen Later Jul 19, 2024 75:36


    Hey, friends of the "Events Demystified Podcast"! We invite you to join us for an exploration of the toughest event challenges shared by members of our busy event community. In this exciting episode of our brand new series “eVENT About It,” we dive deep into compelling stories, discuss innovative solutions, and ponder what we would do differently. From unprecedented situation handling to providing inclusive F&B options, this episode is packed with real-life lessons for all event professionals. ------------------------------ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -----------------------------

    155: eVENT About It: Handling Harassment, Missing Talent and Last-Minute Changes

    Play Episode Listen Later Jul 12, 2024 64:55


    In this second episode of the new series 'Event About It,' of the 'Events Demystified' podcast, hosts, Anca Platon Trifan and Megan Martin discuss various event stories, including tech issues, unexpected logistical changes, and unprofessional behavior in male-dominated environments. They offer solutions, reflect on the importance of proper communication, advocate for creating respectful work environments, and emphasize the role of male allies in fostering inclusivity. The episode includes detailed anecdotal stories highlighting the significance of planning, clear instructions, and backup solutions in event management. ------------------------------

    154: eVENT About It: Power Outages, Familial Drama, and Undervalued Roles

    Play Episode Listen Later Jul 5, 2024 70:00


    In this new episode of the 'Events Demystified Podcast,' we introduce a brand new series called 'eVent About It,' where the toughest event challenges experienced by the community are discussed with the addition of a new co-host for the first time, Megan Martin. This episode features three main stories, including a disastrous wedding with family drama and power outages at a live streaming event. The discussions highlight lessons such as setting boundaries, managing difficult situations, the importance of clear communication, and the value of being prepared with contingency plans and extra equipment, emphasizing the need for event professionals to communicate the strategic importance of their work and the importance of having backups for technology and human resources. ------------------------------

    153: Celebrating 5 Years of Demystifying Events: Key Takeaways and Future Directions

    Play Episode Listen Later Jun 28, 2024 19:52


    Hey friends, join me on this special episode of the Events Demystified Podcast as we celebrates five years of demystifying the world of events. This episode is a bit reflective as I think on the five year journey since the podcast's inception in July 2019, which aimed to provide insights into AV production, event planning, and the importance of work-life integration. I am super grateful for each one of you, as well as ALL 105 featured guests whom I get to mention by name during this special episode. And then I get to share what's next, the exciting new series launching in July, 'eVent About It,' with a call to all meetings and event professionals to share their own stories. Thank you for sticking around all this time! Key Takeaways: Celebrating Five Years: Anca P. Trifan reflects on the journey, achievements, and gratitude for listener support over the past five years. Acknowledging Featured Guests: Recognition and thanks to all the esteemed guests who have contributed valuable insights to the podcast. Introducing "eVENT about IT": Announcement of the new series launching in July, co-hosted by Megan Martin, focusing on real-world event challenges and solutions. Call for Stories: Invitation for listeners to submit their hero or war stories for potential feature in the new series. Exploring AI in Events: Insights into the transformative role of AI in event planning and production. Podcast Giveaway: Details on the ongoing giveaway, encouraging listeners to participate for a chance to win. Gratitude and Future Plans: Thanking the team and listeners, and sharing excitement for future episodes and initiatives. ------------------------------

    152: Animation Empowerment: Breaking Barriers in African Animation ft  Comfort Arthur

    Play Episode Listen Later Jun 21, 2024 75:23


    Welcome to the ⁠Events Demystified Podcast⁠, hosted by ⁠Anca Platon Trifan, CMP, DES, WMEP⁠! Tune into today's episode as we feature a British-born Ghanaian animator, Comfort Arthur, who shares her compelling journey. Discover the impact of animation on storytelling and female representation, and learn how Comfort navigated her career from working at a supermarket to directing award-winning films. Discussing her work on 'Black Barbie' and her role in promoting mental health through immersive animation, Comfort provides valuable insights for aspiring animators and filmmakers. Enjoy tips on thriving in the animation industry, overcoming challenges, and the importance of representation.

    151: Event Cash flow management, AI & financial strategies ft Jeffrey Mazza

    Play Episode Listen Later Jun 14, 2024 59:35


    Welcome to the ⁠Events Demystified Podcast⁠, hosted by ⁠Anca Platon Trifan, CMP, DES, WMEP⁠! In today's episode Anca welcomes Jeffrey Mazza, CEO of Millstone Consulting Group. Join Anca Trifan, your host of the Events Demystified Podcast, as she welcomes Jeffrey Mazza, CEO of Millstone Consulting Group.

    150: The Art of Event Planning Present & Future ft Gianna Gaudini

    Play Episode Listen Later Jun 7, 2024 54:47


    Welcome to the Events Demystified Podcast, hosted by Anca Platon Trifan, CMP, DES, WMEP! In this episode, Anca sits down with Gianna Gaudini, an industry veteran with over 20 years of experience in event planning. They discuss creating unforgettable event experiences, maximizing ROI, and the importance of diversity, equity, and inclusion. Gianna shares invaluable insights and tips on budgeting, content strategy, and planning high-quality events without breaking the bank. Don't miss this engaging conversation filled with practical advice, industry trends, and inspiring stories!

    149: Navigating Event-Driven Investing in the Age of AI ft Andrew Einhorn

    Play Episode Listen Later May 24, 2024 63:58


    Tune into the latest Events Demystified Podcast episode where host Anca Platon Trifan dives into the fascinating world of event-driven investing and AI technology. Joined by Andrew Einhorn, CEO of Level Fields, they unpack how AI is transforming financial decision-making. Don't miss out on expert insights and practical tips tailored for both new and seasoned investors.

    148: Corporate Events: ROI, Engagement, and Keeping It Real ft Shanondoah Nicholson

    Play Episode Listen Later May 10, 2024 62:50


    In this episode of the Events Demystified Podcast, host Anca Platon Trifan dives deep into the art and science of using corporate events to generate leads and retain customers. Joined by event marketing expert Shenandoah Nicholson, they explore tactics to make events more effective for businesses, covering topics from the essence of B2B event marketing to innovative strategies for engaging attendees. With Shenandoah's extensive background in event planning across various industries, this conversation provides a comprehensive guide on how to leverage corporate events as a crucial part of a marketing strategy, ensuring they contribute significantly to business growth and customer relationships. Insights on balancing the elements of event planning with financial goals, utilizing event tech, and strategies for post-event engagement are also discussed, offering listeners valuable knowledge on enhancing their event's impact and ROI.

    147: Turning Event Planning into Your Success Story with Eric Rozenberg

    Play Episode Listen Later Apr 26, 2024 62:40


    In this episode of the 'Events Demystified' podcast, hosted by Anca Platon Trifan of Tree-Fan Events, your host demystifies the world of event planning and business growth with her featured guest, Eric Rozenberg. Rozenberg shares his extensive experience from working with Fortune 500 companies and producing award-winning events globally. The discussion covers the importance of strategic thinking, sales increase, and overcoming challenges in the transformation from an event planner to a successful business owner. Rozenberg, an acquisition entrepreneur and two-time Amazon bestselling author, offers insights into developing a strategic partnership, the essence of meaningful meetings, and personal anecdotes from his journey, including adventurous activities like bungee jumping and flying lessons, which he relates to business risks and opportunities. The conversation transitions into practical advice on increasing sales, delegating tasks, using AI tools for business efficiency, and the value of mentorship and community in personal and professional growth.

    146: Crafting A Personal Brand in the Events Industry ft Leanne Calderwood

    Play Episode Listen Later Apr 12, 2024 76:37


    In this episode of the Events Demystified podcast, host Anca Platon Trifan discusses the significance of personal branding in the event planning and production industry with featured guest Leanne Calderwood, a LinkedIn and personal branding expert. This episode dives into strategies for building a unique personal brand that stands out in the competitive field, emphasizing the importance of authenticity, passion, and a clear strategy. Leanne shares her journey from facing challenges as an introvert in sales to redefining personal branding for herself and inspiring others in the event industry. If you're an introvert or ambivert, you won't want to miss this conversation.

    145: Exploring the Future of Events: AI, Metaverse and Virtual Reality ft Danny Stefanic #aitools

    Play Episode Listen Later Mar 29, 2024 56:49


    In this episode of the Events Demystified Podcast, hosted by Anca Platon Trifan, guest Danny Stefanic, a pioneer in virtual reality and CEO and founder of Hyperspace Metaverse Platform, demystifies the transformative impact of AI, metaverse, and virtual reality in Events.

    144: Celebrating International Women's Day: Strong High Achieving Women Struggle Too #IWD2024

    Play Episode Listen Later Mar 11, 2024 74:15


    Welcome to our special podcast episode in honor of International Women's Day, where we shine a light on the empowerment of women in leadership, the significance of mental health, and the pursuit of a purpose-driven life. Streamed live on March 8th, this episode is a tribute to the resilience, strength, and wisdom of women everywhere. Key Takeaways: 1. Embrace Your Authenticity: Our panel of remarkable women leaders shares the importance of embracing your identity beyond your professional life. Discover the power of using your authentic voice in every facet of your existence. 2. Overcoming Overwhelm: Hear about effective strategies for managing stress, anxiety, and the overwhelming demands of today's fast-paced world. Learn the importance of self-awareness, setting boundaries, and seeking support. 3. Prioritize Mental Health: Dive deep into discussions on mental well-being, tackling burnout, and fostering an environment of support for mental health needs. This conversation is a call to action for everyone to take mental health seriously. 4. Finding Your True Calling and Building Your Legacy: Listen to inspiring stories of how our guests discovered their passions, overcame challenges, and are now focusing on leaving a lasting impact. Get actionable steps towards living a life filled with purpose. 5. The Crucial Role of Mentorship: The episode concludes with a powerful discussion on mentorship's essential role in empowering the next generation. Discover how fostering mentorship and collaboration can drive a more inclusive and supportive culture. This episode is not just another podcast episode; it's a movement. Whether you're looking for inspiration, guidance on finding your path, or simply a reminder that you're not alone, this conversation is for you. Tune in for an empowering discussion like no other, filled with real stories, heartfelt advice, and actionable insights.

    143: Mastering the Art of High-Value Event Production: A Blueprint for Success

    Play Episode Listen Later Mar 1, 2024 25:57


    Welcome to another episode of the Events Demystified Podcast. Today your host, Anca P Trifan, is sharing invaluable budget tips on high value event production, as well as future-proof insights on blending AV production with innovative AI technology. Main Takeaways: Introduction to the #fit4Events Framework: Anca P. Trifan introduces a revolutionary approach to event management that prioritizes engagement, experience, empathy, and evolution. Essentials of High-Value AV Production: Insightful strategies for achieving top-notch audio-visual production quality without exceeding budget constraints. The PARTNER Foundation: Detailed exploration of the critical elements necessary for successful AV event production, encapsulated by the acronym PARTNER (Professionalism, Affordability, Reliability, Trustworthiness, Nimbleness, Excellence, Rapport). Strategic Budgeting for Events: Anca shares effective budgeting techniques, emphasizing the importance of early financial planning and smart decision-making to enhance event quality while managing costs. Analog to AI Evolution in AV Production: A personal recount of Anca's journey from analog beginnings to embracing AI in event production, underscoring the transformative impact of technology on the industry. Real-World Insights and Applications: Discussion on the practical application of AI and AV technologies in events, including personal anecdotes, industry trends, and future innovations aimed at elevating the attendee experience. Wellness and Technology Integration: Examination of how AV and AI technologies are being used to promote mental and physical well-being at events, showcasing the intersection between technology, neuroscience, and holistic attendee care. ------------------------------

    142: AI in Creative Processes: Steve Mudd on AI Tech and the Human Touch | #aiandcreativity

    Play Episode Listen Later Feb 16, 2024 68:27


    In this month's episode, Anca P. Trifan, host of the Events Demystified Podcast, and her featured guest, Steve Mudd, CEO of Talentless AI, are entertaining an insightful exploration that takes you through the whirlwind of AI advancements that have revolutionized not just the event industry but creative fields across the board. Steve provides his expert analysis on the impact of current AI technologies offering a unique perspective on the future of AI in creativity and film production.

    141: AI in Events and B2B Marketing, navigating 2024 trends with Ike Singh Kehal's #EventsGPT

    Play Episode Listen Later Jan 27, 2024 54:53


    In the first episode of 2024, Jjin Anca P. Trifan, host of the Events Demystified Podcast, and her guest, Ike Singh Kehal, CEO of Social27, for an eye-opening and engaging exploration into the future of AI in events and B2B marketing. #ChatGPT#AIinEvents This episode provides a deep dive into the innovative world of EventsGPT CoPilot, where Ike shares his expert insights and predictions. Discover how AI is reshaping event experiences and revolutionizing marketing strategies.

    Events Demystified Listener Survey

    Play Episode Listen Later Jan 2, 2024 2:53


    We value your input and would love to hear what you think about the podcast and the future topics to be included! Please take a few minutes to answer a few questions to better inform our next topics and guests we bring on for your benefit. Your feedback is crucial in helping us improve and continue providing content that you love. Take the Survey Here: https://forms.gle/jy2j6ha5CVBHr6Ui7 By answering this survey you're automatically entered to win a $50 Amazon Gift Card. Again, your feedback is incredibly valuable and will help shape the future of the Events Demystified Podcast. Thank you,Your Host,Anca Platon Trifan, CMP, DES, WMEP https://eventsdemystified.com/2024/01/02/events-demystified-listener-survey/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/eventsdemystified/message

    140: The AI/AV Fiesta and what's next for us in 2024

    Play Episode Listen Later Dec 29, 2023 32:34


    Welcome to another episode of "Events Demystified," hosted by Anca P. Trifan, where we peel back the layers of the event industry to reveal the cutting-edge trends and innovations. In today's episode, Anca, the CEO of Tree-Fan Events and an expert in AV and AI integration, delves into how these technologies are revolutionizing the event planning industry. Key Takeaways: Understanding AV and AI in Events: An overview of the role and impact of Audio-Visual and Artificial Intelligence technologies in modern event planning. Personalization and Engagement: How AI is personalizing attendee experiences and increasing engagement in events. Technology and Wellness: Exploring the link between event technology, neuroscience, and attendee wellness. Future Trends: Predictions and exciting possibilities for the future of event planning with AV and AI integration. Practical Applications: Real-world examples and case studies showcasing the successful application of these technologies. ------------------------------

    139: Eventful AI Main Takeaways Reel & Year-in-Review 2023

    Play Episode Listen Later Dec 22, 2023 29:59


    Join us as we recap an extraordinary Season 7 of the "Events: Demystified" Podcast, where we delved into the dynamic world of Eventful AI. Hosted by Anca Platon Trifan, this season featured a lineup of innovative thinkers and industry leaders who shared their insights on how artificial intelligence is transforming the event industry.

    138: Generative AI & The Future of Creativity ft Lori Mazon (Synthetivity)

    Play Episode Listen Later Dec 15, 2023 52:14


    Welcome to another episode of the Events Demystified Podcast with your host, Anca Platon Trifan! Today, we're thrilled to have Lori Mazor, the visionary CEO & Founder of ⁠SYNTHETIVITY⁠, as our special guest. In this episode, we're diving deep into the fascinating intersection of Generative AI and the future of creativity, exploring its profound impact on the event industry and beyond.

    137: AI Demystified: Essential Insights for #eventprofs ft John D'Adamo (BizBash)

    Play Episode Listen Later Dec 8, 2023 41:44


    Welcome to another episode of the Events Demystified Podcast with your host, Anca Platon Trifan! In today's episode, we're excited to welcome John D'Adamo, currently a consultant for BizBash and a veteran in the event industry, as our esteemed guest. Join us as we delve into the dynamic world of AI and its influential role in reshaping event management.

    136: A Take-Over of The Better Events Pod: Traveling for Events - The Event Pros Survival Guide

    Play Episode Listen Later Dec 1, 2023 38:49


    Second part of today's take-over is this special episode of the Events Demystified Podcast with your host, Anca Platon Trifan, and my co-host, David T Stevens from Return on Wellness! Today, we're shaking things up as we take over The Better Events Podcast, typically hosted by Logan Clements and Mary Davidson. Our topic of the day:

    135: Better Events Pod Take-Over: Mental and Physical Wellness Tips For On-Site Event Professionals

    Play Episode Listen Later Nov 24, 2023 44:00


    Ladies and gentlemen, get ready for a special episode of the Events Demystified Podcast like you've never heard before! Today, we have the pleasure of introducing Logan Clements and Mary Davidson, the hosts of Better Events, who are taking over our show to discuss a topic near and dear to all event professionals:

    134: Disrupting Advertising with AI: A Conversation ft Matt Swalley (Omneky)

    Play Episode Listen Later Nov 17, 2023 38:11


    Welcome to another episode of the Events Demystified Podcast with your host, Anca Platon Trifan! In this episode, we have the pleasure of hosting Matt Swalley, Co-Founder and Chief Business Officer of Omneky. We're taking a deep dive into the dynamic world of AI and exploring its revolutionary impact on sales, advertising, and the event industry.

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