Podcasts about Travelocity

Today I'm talking about mistakes people make when planning Hawaii Vacations. And why you should think twice before doing this all online. Through my years of experience, I've learned that travelers naturally come from distinct travel types. Here's how I carefully tune into their preferences to create memorable, personalized vacations rather than standard one-click Hawaii vacations.  Cookie-Cutter Hawaii Vacation Packages on Sites like Expedia all Look the SAME! Cookie-Cutter Hawaii Vacation Packages There are a lot of cookie-cutter Hawaii bundles online. Does this sound familiar? You want to come to Hawaii. The internet is a direct link to booking platforms such as Expedia and Travelocity, with Costco being another major player. Bingo. You're on the way to Hawaii....WHOOOT! - so convenient, right? You place your items into the shopping cart by clicking through the website. Within 10 minutes, you can have your booking confirmed. You believe that your choice is perfect. And maybe it is. But what ifit isn't? But how will you know? Let's dive in. You found me, so I trust you have good research skill sets. Your effort to locate me proves you've searched thoroughly.  If your Hawaii vacation doesn't meet your exact needs it becomes your only opportunity to experience it. The majority of visitors here are either starting their journey or experiencing their first trip. After mastering the process of traveling to Hawaii you can manage the trip by yourself. I strongly recommend that you proceed with this approach. Knowing this destination turns repeat visits into an enjoyable experience. If you can afford it. Because obviously, budget is a concern.  Big Online Travel Site Hawaii Vacation Packages Today I want to discuss some of these travel package types. These airline big-box travel sites present attractive vacation packages. These travel sites attract customers by setting appealing prices. And inconvenient flight times. And getting you to the wrong airport. Countless times people have reached out to me because they planned trips from Oahu to the Big Island. Travelers made the mistake of believing the Big Island was Oahu. Things like this. Rookie mistakes. The travelers ended up much farther from the beach than they believed they were. The hotel details provided were not as precise as they believed. The outcome failed to deliver everything they expected.  Woman Making Mistake Booking the Wrong Airport! Pro tip- Hold Up - Don't book your airfare first! A common way people choose Hawaii Vacation Packages is by spotting a great airfare deal. They purchase their air tickets without knowing that finding their preferred lodging will be very difficult. And how expensive it is. Travelers find themselves paying substantially more than they initially anticipated. So don't do that. Hacker Tip: This travel advice originates from my previous recommendations. Always evaluate your entire travel plan before finalizing your airfare booking. Huh? No all Inclusive's? Customization of your vacation experience is something I'm emphasizing directly to you because it truly holds significant importance. Over the years, I've come to realize that while a one-size-fits-all solution works well for some travelers, it simply doesn't resonate with everyone. That's why I focus on tailoring each trip to the individual. At the same time, our website offers 'all-inclusive' Hawaii vacation packages—mainly because many people specifically request them. However, even those packages can be customized to better fit your personal travel style and needs I typically manage to persuade people away from them because they don't really fit their needs. We do not offer all-inclusive hotels and resorts in Hawaii, they just don't exist. Hawaii's not an all-inclusive type of place. It's an à la carte type of place. Listen to my podcast from three or four weeks ago where I compare all-inclusive Hawaii vacations to traditional à la carte Hawaii vaca...

As a transformative business leader, she has built a career defined by driving growth, accelerating iconic brands, and delivering unbeatable results for global retail, technology, and consumer industries.She has guided world-renowned companies to achieve record-breaking success and enduring market impact, including consumer and B2B leaders in retail, technology, and analytics. Currently, she serves as President of January Digital, The Marketing Leadership Company™, which solves business challenges through media excellence, strategic guidance, and actionable analytics for leading global brands including Kendra Scott, Carhartt, Interstate Batteries, StriVectin, and Steve Madden. Her focus on human connection, strategic excellence, and profitable growth has not only propelled business results but also fostered an ethical, high-performing, and award-winning organization.Throughout her career, she has provided some of the world's most respected brands—such as Travelocity, Lilly Pulitzer, iProspect (Dentsu Aegis), Chevrolet, ClearSaleing (eBay), and Match.com—with strategic leadership across business growth, brand marketing, creative direction, operations, HR strategy, and customer acquisition.She has served on multiple executive teams, worked collaboratively with boards of directors and guided private companies through successful funding and acquisitions as well as public companies through rapid growth initiatives.Beyond executive roles, she is dedicated to industry innovation and mentorship. Her advisory board roles with Shoptalk, Trybe, and Rebel Nell underscore her commitment to advancing the retail and tech sectors while championing opportunities for women and underrepresented voices. Her philanthropic work further reflects this passion, including support for underserved communities, families experiencing homelessness, and domestic violence survivors through nonprofit LSH in Philadelphia.

How can AI revolutionize the way businesses operate and innovate?  Kevin Dean, founder and CEO of ManoByte, helps you uncover the transformative potential of artificial intelligence (AI). With over 15 years of experience in AI-driven business transformation, Kevin shares how AI can turn overwhelming data into actionable insights, streamline operations, and improve customer experiences.  Kevin highlights real-world examples, including how Travelocity and HubSpot leveraged AI to drastically reduce customer service tickets and improve satisfaction. He also explains how AI tools can accelerate innovation, as shown by a client who refactored core application code in four months instead of three years.   From selecting the right tools to piloting AI initiatives effectively, Kevin offers practical guidance for integrating AI into your business strategy. Tune in to learn how to navigate the crowded AI landscape and use AI to shape the future of your organization.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

About Richard Gearhart Esq. Richard Gearhart Esq. is an award-winning speaker, TV network expert guest, nationally syndicated radio show host and an attorney. Richard speaks on a variety of intellectual property and business topics. He has worked with Larry Namer - founder of E! Entertainment TV, former WWE wrestler Brimstone, The Sopranos actor Kevin Interdonato, celebrity dentist Dr. Bill Dorfman, TV shopping network celeb Victoria Wieck, Dave Noll - creator of the TV show Chopped , world renowned relationship strategist Dr. Gilda Carle, Terry Joes - founder of Kayak and Travelocity and more. https://www.richardgearhartesq.com/ https://www.linkedin.com/in/richard-gearhart-7896aa2/ ---------------------------------- About Harmony Woodington It all started in 2012. I was an esthetician working in a tiny little spa, barely making more than minimum wage. At the same time, I was a single mother raising a 12-year-old son on my own, constantly battling to provide for him. I had worked hard his entire life, determined that he would never experience the poverty and struggles that defined my childhood. But it was rough. There were days when I didn't know where our next meal would come from. The phone was constantly being shut off, forcing me to give friends new numbers and lie about the changes. There were cold showers because the power was out, and nights spent bundled in layers because the heat had been cut off. I remembered feeling the same desperation as a child, when my dad couldn't afford to give me the things my friends had, and how it broke his heart to say "no." https://www.harmonywoodington.com/ https://www.linkedin.com/in/harmonyannew/ ---------------------------------- When It Worked Podcast https://getoffthedamnphone.com/podcast

This week we chat with April Underwood!April Underwood is co-founder and Managing Director of Adverb Ventures, a venture capital firm investing in early-stage technology startups launched in 2023. In addition, April is a member of the boards of directors for Zillow Group and Eventbrite, and a co-founder of the #ANGELS angel investing collective through which she backed over 50 companies as an angel investor. April brings 20 years of experience building software to her role as an investor. Until 2019, April was the first Chief Product Officer at Slack Technologies, Inc, where she led Product, Platform, Design, and Research as the company scaled 10X to IPO-ready in less than 4 years. Prior to joining Slack in 2015, April was director of product at Twitter from 2010 to 2015 from through its IPO.Previously, April has held product, partnerships, and engineering roles at Google, Travelocity, and Intel. April has also been a founder: in 2020, She founded Nearby, an e-commerce marketplace composed of local retailers backed by GV, Obvious Ventures, Redpoint, and many prominent operator angel investors, and her team was acquired by Twitter in 2021. April holds a B.B.A. in Management Information Systems and Business Honors from The University of Texas at Austin (2001), and an M.B.A. from The University of California at Berkeley (2007). Follow Us!April Underwood: @aunderAdverb Ventures: @adverbvcErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Richard Gearhart Esq. is an award-winning speaker, TV network expert guest, nationally syndicated radio show host and an attorney. Richard speaks on a variety of intellectual property and business topics. He has worked with Larry Namer - founder of E! Entertainment TV, former WWE wrestler Brimstone, The Sopranos actor Kevin Interdonato, celebrity dentist Dr. Bill Dorfman, TV shopping network celeb Victoria Wieck, Dave Noll - creator of the TV show Chopped , world renowned relationship strategist Dr. Gilda Carle, Terry Joes - founder of Kayak and Travelocity and more. Throughout his career in law, Richard has presented to numerous attorneys, to Fortune 50 companies as well as at top colleges and universities. Richard also spoke speaking alongside New Jersey Supreme Court Chief Justice Stuart Rabner at a recent New Jersey State Bar Association Business Law Symposium. (Link to see Richard speak on WDIV Channel 4 Detroit: https://www.youtube.com/watch?v=aSe9DaCyxu0) Richard is the co-host of "Passage to Profit – Road to Entrepreneurship", (www.passagetoprofitshow.com) along with his wife Elizabeth. It is a nationally syndicated iHeart Radio show about entrepreneurism and innovation, broadcasting from the studios of WOR710 in New York City. Richard and Elizabeth interview various entrepreneurs, company founders, inventors, startups, experts and celebrities from a range of industries to gain insight from multiple perspectives. Each show presents listeners with real-life experiences from diverse guests - providing valuable advice and unique perspectives on the Road to Entrepreneurship. Passage to Profit also airs weekly on 25 radio stations nationwide on the Radio America Network. Richard is the Founding Partner of Gearhart Law (www.gearhartlaw.com), an international law firm to help entrepreneurs to protect themselves and their intellectual property around the world with their patent, trademark and copyrights. Richard has been recognized as one of “The Best of the Best”- ROI New Jersey Lawyers. His firm was listed twice in Inc. Magazine's list of fastest growing companies, and routinely works with scientists from elite universities and institutions. In addition, Richard has represented 3 clients who have successfully landed on the hit TV show, Shark Tank.

Send us a Text Message.Are DMOs missing the mark by not adopting booking engines earlier? Find out as we sit down with Jenn Barbee and Kristen Cruz in this week's episode of Tech Travel and Twang's Tuesday Tea. We delve deep into the challenges that Destination Marketing Organizations face when it comes to integrating booking engines and apps into their websites. With consumer habits firmly shaped by platforms like Expedia and Travelocity, DMOs often find themselves struggling to compete. We discuss the crucial balance between the convenience these tools offer and the inherent complexities and costs involved, especially in regional markets with loyal, repeat visitors.But that's not all—we also tackle the nuanced and often complex nature of DMO marketing strategies. The best solutions are rarely one-size-fits-all, and our conversation emphasizes the need for tailored approaches to meet each destination's unique needs. With a nod to the frequent "it depends" answer in our field, we set the stage for our next segment on the multifaceted world of digital marketing. Whether you're a seasoned marketing professional or simply curious about the inner workings of DMOs, this episode promises a wealth of insights and engaging discussions that you won't want to miss.-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

This week on the Power House Podcast, we are bringing you a sponsored interview between Clayton and Mickey Neuberger, the Chief Marketing Officer at Realtor.com. Before joining Realtor.com, Mickey was VP of Global Marketing at eBay for 9 years, where he built the company's CRM platform from the ground up. He also has extensive experience in marketing, CRM, product and technology from previous roles at Travelocity, Loyalty Lab, and 24 Hour Fitness.  Clayton and Mickey start by discussing Mickey's career journey, his expertise in data management, and how he got into the marketing landscape. But, the real meat of this conversation is about one of Realtor.com's biggest current initiatives: their buyer advocacy campaign.  The campaign spans several advocacy initiatives, including the development of a self-serve tool kit for buyer's agents. This kit features tools and assets that can be customized and shared with one's network to highlight everything agents do for consumers before, during and after the home-buying process. They're also working on highlighting and empowering underserved and underrepresented buyers to ensure equitable opportunities in the housing market.  Clayton and Mickey dive deep into this campaign and its vital importance in today's industry, Realtor.com's efforts to bring together housing professionals, home buyers and policymakers to understand the power that housing and real estate hold in the larger American economy. Here's a glimpse of what you'll learn: How Mickey's career path from computer science to marketing has helped his experience in driving results at scale, The importance of brand presence and the use of strategic data and analytics in marketing. The why behind their buyer agency advocacy campaign, the Buyer's Agent Tool Kit and the efforts to educate consumers and policymakers. Where the future of Realtor.com is headed and their marketing objectives for the second half of 2024. Related to this episode: Mickey Neuberger | LinkedIn Realtor.com | LinkedIn Realtor.com Buyer's Agent Toolkit America's Housing Problem: The Dream of Homeownership Is Further Fading for Underserved Buyers—but Here's How To Navigate the Market | Realtor.com Realtor.com announces update to buyer's agency ad campaign HousingWire | YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry's most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire's Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices

Millennials are nervous about taking Paid Time Off from work. So a new trend is developing called “Quiet Vacationing” where you take time off, don't tell your employer, and make them think you're hard at work in your home office...

Let's state the obvious - people love playing games, especially on their smartphones, and they do love brands. Now, if you ask a mobile marketer what does it imply she would tell you that it's a great opportunity on one side to let brands reach more potential customers and on the other - for mobile game developers to generate revenue. So far so good, right? But what if I tell you that there is a report that actually reveals specifically what brand categories people prefer who play games in various types of games such as Puzzle, Card, Word, and Action? Sounds even better, right? Well, today Ravi will be talking about Digital Turbine's BRAG INDEX IV report that brings up precisely this information. Today's Topics Include: Ravi's background What is Digital Turbine today and its mission The BRAG Index report and its methodology The biggest highlights from the report The mobile games landscape today The report insights for Word / Word Search game category The report insights for Puzzle game category The report insights for Card game category The report insights for Action game category Android or iOS? Leaving his smartphone at home, what features would Ravi miss most? What features he would like to see added to his smartphone? Links and Resources: Ravi Pimplaskar on LinkedIn Digital Turbine company BRAG Index IV report  Business Of Apps - connecting the app industry Quotes from Ravi Pimplaskar: "What we did is we sort of indexed the people who play Word games against certain brands. And we really found that they had an affinity for fitness and travel. Some of their top brands included, you know, Red bull, Delta Airlines, Panera Bread. But one of the things, Word  gamers, which isn't surprising, are avid readers." "Puzzle gamers - what we really found about their interest is they gravitate towards beauty and adventure. Their favorite brand is  beauty products like Aveeno. They're into Travelocity, Lululemon's brands. One of the things that we did find about puzzle gamers - they really into traveling. So, you know, that Sudoku player sitting next to you on flight he may be more typical than you think." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ NYC – 27 Jun 2024 San Francisco – 26 Sep 2024 Berlin – 5 Dec 2024

Sam Horn is the CEO of the Intrigue Agency, a positioning/messaging consultancy, which helps people design and deliver TEDx talks, keynotes, funding pitches and one-of-a-kind brands.She is also the CEO of the Tongue Fu! Training Institute, a trade-marked communication skills approach, that teaches how to give and get respect at work, at home, online and in public.Sam is the author of 10 books including Tongue Fu!®, POP!, SOMEDAY is Not a Day in the Week, IDEApreneur, and Wash Post bestseller Got Your Attention?Her newest book Talking on Eggshells received a glowing Publishers Weekly review and endorsements from Marie Forleo, Jack Canfield, Lynn Twist, JJ Virgin, Dr. Ivan Misner (founder of BNI) and Whole Foods founder John Mackey who calls it “The course-correct for today's cancel culture.” Sam's work has been featured in dozens of publications including NY Times, Forbes, Fast Company and, Harvard Business Review. She has been interviewed on every major network including NBC, CBS, ABC, Fox, NPR and MSNBC.Fun Fact: Sam Horn and her Tongue Fu! team stumped the panel on the TV Show To Tell the Truth.Sam has had the privilege of speaking to more than half a million people worldwide from China to Chicago, Ireland to England, and for clients like Intel, Oracle, Accenture, American Bankers Assn.Sam co-founded the Business Book Festival (held at USA Today headquarters) and served as the Emcee and Executive Director of the world-renowned Maui Writers Conference for 17 years.She also served as the Pitch Coach for Springboard Enterprises which has helped entrepreneurs generate $27.8 billion (yes, that's a B) in funding – and has been brought in by NASA, TED FELLOWS and Richard Branson's NEW NOW LEADERS to teach public speaking/media training. Sam's LinkedIn Learning course has been translated into 6 languages and is used by organizations around the world, (e.g., Amazon, KPMG, Walmart,) as part of their communication – customer service – leadership training.As a consultant, Sam helps clients - including Terry Jones, Founder of Travelocity and Charlie Pellerin, Project Manager of the Hubble Telescope - get their books out of their head and into the world. Sheri Salata (Former Executive Producer of The Oprah Winfrey Show, Pres. of Harpo Productions and OWN) calls Sam “one of the bright lights and most accessible wisdom-sharers in our culture today.”Website: https://samhorn.com/LinkedIn: Sam Horn FB: Sam Horn's Intrigue Agency Insta: Sam Horn @samhornintrigueYoutube: Sam Horn Enjoy the visual here on Youtube

If you're a rowdy Spring Breaker...don't go to Miami. The city is done with invasion of drunken college students and has increased police patrols and will crack down on an rowdy behavior. 

Filmmaker Ross Haynes shares how his career making spots has grown and tells us about his short film "Around the Band". Ross got his start editing surf films in Hawaii, joined Beyoncé's team for her HBO feature doc, Life Is But a Dream and helped launch DC Shoes' internal film department. We discuss "Around the Band," as a visual poem comprised of vignettes, and shares stories from working with brands that include NIKE, FORD, TRAVELOCITY, RAM, LINCOLN MOTORS, JOSE CUERVO, FENDER, VANS, LEVI'S, GATORADE, and renowned agencies Droga5, BBDO, HUGE, R/GA, Edleman and Ogilvy. He also opens up about balancing personal projects with commercial work and his journey in the film industry. Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax. 4+ NEW BEHIND-THE-SCENES I've uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at  Commercial Directing Masterclass. And you'll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.   FLOW Use the link plus code JB20 when you try MAGIC MIND - chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice.   EVENTS Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word "transformational" in describing the past two years - because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2023 write-off. Limit 20 Filmmakers.   My next in-person Commercial Directing Bootcamp is Saturday, April 27th, 2024. Limit 12 Filmmakers. Producer's Bootcamp is April 28th, 2024 use code DIRECTING100 for a $100 off! Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the Peacock. Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Thanks, Jordan This episode is 70 minutes. My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you. Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

In an article featured in CEOTodayMagazine, they share thoughts on an an incredibly important trait for any leader; "Decisiveness – the ability to find fast, effective solutions to complex problems – is the most undervalued trait in chief executives. Without it, entire organizations become regularly paralyzed, unable to advance as leaders' prolonged analysis of a problem becomes a problem in and of itself." Today's podcast guest, Suzanne Neufang is able to make decisions based on her vast personal experiences in other leadership roles. She uses the pieces of the puzzles (that she has solved before) for commonality to solve new problems with past, effective solutions. The common THREAD. In my executive coaching sessions, I teach my clients to avoid the "doing distractors" when making decisions. Through FOCUS, PRIORITIZATION, and SELF-ACCOUNTABILITY decisions can be made swiftly and for the RIGHT REASONS. Suzanne has learned to follow her values (the common thread) when making decisions that will benefit her team, her members, stakeholders, and even the environment. Listen to this riveting conversation about how a person that grew up on a farm in North Dakota has risen to lead one of the most influential travel associations in the world!   More about Suzanne: Suzanne Neufang was named CEO of GBTA in February 2021, where she leads the association's mission, strategy, and programs to benefit stakeholders across the global business travel industry. She is a transformation-focused executive who has led product, service and organizational innovation through times of great change – “connecting dots” across geographies, functions, people, and results. She's held leadership roles within the travel industry for the past 20 years, including at HRS, GetThere, Travelocity and Sabre. Before travel, she was a leader in tech and telecom industries at Intuit, Verizon, and GTE. She's been an active volunteer in the travel industry, including serving as board president of the former Association of Corporate Travel Executives (ACTE). Suzanne holds a masters degree from the University of Hawaii, and a bachelors degree from Minot State University in North Dakota. She and her husband, Ralf, live in New York City, and have two grown sons. Fun fact: Suzanne has visited over 40 countries on her professional and personal travels. More about GBTA: https://www.gbta.org/

Our conversation with attorney Richard Gearhart continues and moves from trademarks to an introduction to the software patent process. I find this is often an intimidating concept for us as developers. We know the value of a patent, yet we feel the process is too complicated or difficult. An Overview Of The Patent Process The whole process of deciding to apply for a patent and what is even possible is often a mystery. Richard helps us get a better idea of what it will look like should we take this path. He also gives us good reason for doing so in some cases. His story-telling approach keeps this educational episode entertaining as well as highly informative. About Richard Richard Gearhart, Esq. is a radio show host, TV network expert guest, nationally syndicated radio show host, and an attorney (founder of Gearhart Law). Richard speaks on a variety of intellectual property and business topics. He has worked with Larry Namer - founder of E! Entertainment TV; former WWE wrestler Brimstone; the Sopranos actor Kevin Interdonato; and celebrity dentist Dr. Bill Dorfman. That's not all. He has also worked with TV shopping network celeb Victoria Wieck; Dave Noll - creator of the TV show Chopped; world-renowned relationship strategist Dr. Gilda Carle, Terry Joes - founder of Kayak and Travelocity and more. Career Highlights Throughout his career in law, Richard has presented to numerous attorneys. He has presented to Fortune 50 companies and at top colleges and universities. Richard also spoke alongside New Jersey Supreme Court Chief Justice Stuart Rabner at the New Jersey State Bar Association Business Law Symposium. Richard is the co-host of "Passage to Profit – Road to Entrepreneurship", along with his wife Elizabeth. It is a nationally syndicated iHeart Radio show. He covers entrepreneurism and innovation, broadcasting from the studios of WOR710 in New York City. Richard and Elizabeth interview various entrepreneurs, company founders, inventors, startups, experts, and celebrities from various industries. They do this to gain insight from multiple perspectives. Thus, each show presents listeners with real-life experiences from diverse guests. It provides valuable advice and unique perspectives on the Road to Entrepreneurship. Passage to Profit (www.passagetoprofitshow.com) also airs weekly on 25 radio stations nationwide on the Radio America Network. Richard is an award-winning attorney and built Gearhart Law (www.gearhartlaw.com), an international law firm, to help entrepreneurs protect themselves and their intellectual property around the world with their patents, trademarks, and copyrights. Richard has been recognized as one of “The Best of the Best”- ROI New Jersey Lawyers. Likewise, the firm was listed twice in Inc. Magazine's list of fastest-growing companies and routinely works with scientists from elite universities and institutions. In addition, Richard has represented three clients who have successfully landed on the hit TV show Shark Tank. He is registered to practice at the U.S. Patent and Trademark Office and admitted to practice in the state of New Jersey. Check out his practice at https://www.richardgearhartesq.com/ .

We start a new conversation with attorney Richard Gearhart about copyright and trademarks and how we need to be aware of them. This is an area of software development I often hear discussed but without any good answers. Our discussion provides the legal answers we look for. Software Copyright And Trademarks Are Important We all bump up against legal issues at times including copyright and trademarks. Therefore, we need to have a good foundation of knowledge. Otherwise, we can spend a lot of time and money on a solution that is not legally viable. Richard provides an excellent overview of this area of software products and services to give us that foundation. About Richard Richard Gearhart, Esq. is a radio show host, TV network expert guest, nationally syndicated radio show host, and an attorney (founder of Gearhart Law). Richard speaks on a variety of intellectual property and business topics. He has worked with Larry Namer - founder of E! Entertainment TV; former WWE wrestler Brimstone; the Sopranos actor Kevin Interdonato; and celebrity dentist Dr. Bill Dorfman. That's not all. He has also worked with TV shopping network celeb Victoria Wieck; Dave Noll - creator of the TV show Chopped; world-renowned relationship strategist Dr. Gilda Carle, Terry Joes - founder of Kayak and Travelocity and more. Career Highlights Throughout his career in law, Richard has presented to numerous attorneys. He has presented to Fortune 50 companies and at top colleges and universities. Richard also spoke alongside New Jersey Supreme Court Chief Justice Stuart Rabner at the New Jersey State Bar Association Business Law Symposium. Richard is the co-host of "Passage to Profit – Road to Entrepreneurship", along with his wife Elizabeth. It is a nationally syndicated iHeart Radio show. He covers entrepreneurism and innovation, broadcasting from the studios of WOR710 in New York City. Richard and Elizabeth interview various entrepreneurs, company founders, inventors, startups, experts, and celebrities from various industries. They do this to gain insight from multiple perspectives. Thus, each show presents listeners with real-life experiences from diverse guests. It provides valuable advice and unique perspectives on the Road to Entrepreneurship. Passage to Profit (www.passagetoprofitshow.com) also airs weekly on 25 radio stations nationwide on the Radio America Network. Richard is an award-winning attorney and built Gearhart Law (www.gearhartlaw.com), an international law firm, to help entrepreneurs protect themselves and their intellectual property around the world with their patents, trademarks, and copyrights. Richard has been recognized as one of “The Best of the Best”- ROI New Jersey Lawyers. Likewise, the firm was listed twice in Inc. Magazine's list of fastest-growing companies and routinely works with scientists from elite universities and institutions. In addition, Richard has represented three clients who have successfully landed on the hit TV show Shark Tank. He is registered to practice at the U.S. Patent and Trademark Office and admitted to practice in the state of New Jersey. Check out his practice at https://www.richardgearhartesq.com/ .

We're back with Season 8 and kick it off with one of the industry's leading thought leaders--Carrie Tharp, VP Strategic Industries at Google Cloud. With her past experience in senior leadership at Fossil Group, Neiman Marcus, and Travelocity, and current board roles at the National Retail Federation, Vera Bradley, and Rue Gilt Groupe, Carrie brings tremendous perspective on where retail is headed and the challenges and opportunities brands face.In a wide ranging discussion we delve into the current state of cloud technology, where generative AI is headed (including the results of Google's new industry survey), and how retailers can accelerate their pace of transformation--including tips on how to deploy "test and learn" strategies. We also discuss specific use cases, including a recently launched partnership with Victoria's Secret to close the digital divide, expand conversational commerce, and a whole lot more.Before we dive into our typical opening segment we engage in a bit of humble-bragging sharing our own news that the pod won the top "Retail Voice" award at this year's VIP Awards show.We also announce some special pre-order bonuses for Steve's forthcomign book (see below).Then we jump into our hot takes on the week in retail news, including whether the holiday season delivered the goods or not. Then its on to good news as Lululemon, Abercrombie & Fitch, and American Eagle take their sales guidance up. We follow it with bad news, however, as "new department store" concept Showfield's shuts down and competitor Neighborhood Goods retrenches. We can't miss the opportunity to talk about the success of the ludicrously capacious Stanley Quencher. We wrap up with the shocking news that physical retail is still not dead. Presented by Celonis.My new book--"Leaders Leap: Transforming Your Company at the Speed of Disruption"--will be released March 12th. And for a limited time pre-order it at Amazon, Barnes & Noble, Bookshop,org, or any other retailer worldwide, and get some very special FREE bonuses.Buy 1 Copy and receive:- An exclusive PDF book excerpt- An invitation to a private pre-launch virtual event.Buy 5 Copies and receive:- All the above, plus access to a small group virtual Q&A session.Buy 25 copies or more and receive:- All the above, plus a private one-on-one 20 minute Zoom consulting or executive leadership coaching session with me.Simply email your receipt to leadersleap@sageberryconsullting.com and we will handle the rest! About CarrieInnovative Chief Digital Officer/Chief Marketing Officer with experience driving growth and business transformation in retail, consumer products and eCommerce based businesses. Creating data driven, customer centric strategies that drive growth through new customer experiences, digital innovation, and business model expansion. Currently focused on evolving retail capabilities for the new digital age - dedicated to building teams and experiences to serve customers in new and compelling ways.About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in March 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Steve will be back on stage at Shoptalk in Las Vegas and we've got a special offer for our podcast listeners to save an additional 10% on registration. Retailer & Brands use Code: RBREMAR225 by going here.General Attendee: use code: GAREMAR360 here.Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,   The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor , Canada's top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois.    You can learn more about Michael  on  LinkedIn. Be sure and check out Michael's Last Request Barbecue,  his YouTube BBQ cooking channel!

Marketing is everything, and big part of that is ads. I know, it's a confusing subject, but we are gonna break it down for you. Today, Stephen Whiting joins us to discuss retargeting, potentially the most important thing you can do for your brand.ResourceCheck Out Street TextReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast and welcome. What we going to chat about today is how to follow people around the Internet. Have you ever been shopping? Maybe if you're a woman, you're shopping for shoes. I know you are. Don't lie to me. And if you are, that shoe started following you all over the internet.00:08:42:18 - 00:09:03:19UnknownThat's called retargeting. If you're dude, man, I know maybe you're looking at an ax throwing shit banger golf simulator, whatever the hell it is, but also that thing's following you all over the internet. The reason why remarketing is so important is not is because you are not that important. And people might see you, they might interact with you, they might message you once, they might visit your website.00:09:03:21 - 00:09:22:10UnknownBut it is such a busy world that literally they're going to forget that they were even there 24 hours later and no one converts on the first touch, much like your significant other did it either. You made her laugh, you dated her, you bought her flowers. I don't know what you did, but you did something. And it happened over multiple touches and eventually you won him over.00:09:22:12 - 00:09:38:13UnknownThat's sort of the idea here with retargeting. And what we're going to be chatting about is that how do you get more of your content seen? And then more importantly, how do you make sure it gets to them? Because a lot of people just make but also making content. And if you're not running ads well and your content isn't good organically, well then how is anyone going to see it?00:09:38:13 - 00:09:56:16UnknownSo we're going to solve all those problems on today's episode. And without further ado, I want to go ahead and introduce our guest today who is the CEO of Sweet Street Text. Right. Thank you. And Mr. Stephen Whiting, he's really cold right now because he's like in the thunder, like, I think he's like an Antarctica or something. But welcome to the show.00:09:56:16 - 00:10:14:10UnknownWhy don't you tell our listeners hello and say tell us a little bit about yourself, what you do. Thanks, Mike. I'm super excited to be here. Yeah, big Arctic front just blew in and the office is freezing. So if it sounds like I am, my teeth are clattering. They most certainly are, yes. So my name is Steve Whiting, as Mike mentioned, CEO of Street Techs.00:10:14:10 - 00:10:40:09UnknownSo we make it really, really easy to run effective ads on Instagram and Facebook to generate leads. That's kind of been the main thing that a lot of people know us about. But what they don't really know behind the scenes is that to be successful on those platforms, it's really about building up the content, the no lack of trust and having a lot of rotating content that's going to warm people up and help you convert those leads because you know it's top of funnel and but the industry is changing.00:10:40:09 - 00:10:58:12UnknownYou know, a lot of businesses, things are changing in the marketplace. And if you understand the concepts that will go through today and you can put implement them into your business, it's a complete game changer. You go from trying to win business to people like literally thinking of you as a celebrity by the time you walk in and have that listing presentation.00:10:58:12 - 00:11:13:10UnknownYeah, it's sort of weird. If you do a version with video, you're like, You watch that. Wow, it's crazy. I know you actually watch that. But yes, people will watch your stuff. But here's the key. Guys know like and trust because no one hires a stranger, especially when they're selling like the biggest asset that they're ever going to use with.00:11:13:12 - 00:11:29:24UnknownBut here's here's my I don't think you could be online without retargeting today. What's your opinion on that? Yeah, I agree. We actually even say it's probably one the first things you should do. You've got a website, you know, you've got, you know, maybe even you know, you do open houses, you collect names, numbers, you put them in your database.00:11:30:05 - 00:11:51:22UnknownIf you've got nothing to stay in front of all of those people automatically, then you're just missing out. They're going to forget who you are. So really what you should be doing even before you leave you generate leads is you should actually have a bunch of content that's out there that when people hit the website or they see something of yours for the first time, you're now circling around them or sticking around them and showing up in all the different places they show up with.00:11:51:22 - 00:12:13:14UnknownRemarketing content and remarketing can seem like a big, complicated process, but it's really not, you know, and it can be done quite simply. There's just a few key audiences that you need and a few pieces of content that you need that are like staples, and then you can just build from there sites and simple and you guys, why this is like really important is think about it's got a real stakes.00:12:13:15 - 00:12:32:04UnknownI think when people get out of their business it's easier for them to that's how it applies to mine. So let's just pretend we were, I don't know, booking a vacation. I was doing something, I think a Travelocity or something like that. One of those sites I was looking for different or maybe was VR bio, something like that was looking for different timeshares type stuff.00:12:32:06 - 00:12:56:20UnknownAnyways, I forgot I was looking at it until I saw it again on like Google. Then I saw it again on Instagram and I saw it again on on Facebook. And I didn't click and engage back in until 930 at night when I actually had the time to do so. You know. So one of these things that I want to start with on this first is just the importance of creating just organic content to sort of go hand in hand with your remarketing content, right?00:12:56:22 - 00:13:14:17UnknownAnd what happens in today's world and I'd like to get your opinion probably you have way more data on this than I do. But I think when people make a buying decision, whether it's a couch, a vacation, a piece of a house or fucking mortgage, that they go to that guy's Facebook page first because that's almost become today's resume.00:13:14:23 - 00:13:35:16UnknownSo to give you an example, I had a guy on yesterday I'm learning about on these podcasts and he has a video pinned to the top of his IG and it's him shooting a gun like an AK 47. Like he's like total, like roughneck. It's part of his brand, right? But that one video converts everybody for him, right?00:13:35:16 - 00:14:07:05UnknownAnd it's because people relate to it. So do you Here's a question I sort of go around about. Do you think that the use in creating organic content in conjunction with remarketing is necessary, or can I just be remarketing? Yeah, if I kind of build in that on that, I think all the authentic organic content that you already create is perfect for remarketing, you know, I mean, you can have this is why I think people really over complicated.00:14:07:10 - 00:14:33:09UnknownThey sort of think about everything as a funnel. You know, you got to see this and then you got to see this and they got to see this. And you can do that. You can do it. But, you know, it's like it's truly the 8020 rule and probably more like 9010. What's more important is that people see you recognize you, you know, they see a variety of pieces of content that kind of rotate over and they don't it doesn't even matter if it's content designed to convert at all.00:14:33:09 - 00:15:00:15UnknownIt might just be something like you. Maybe you're you're in the neighborhood talking about some schools or, you know, things that you like in the community. But for just a dollar a day, as an example, you suddenly getting that content in front of the people that matter most to you. They're in your database or in your community where before you know, you put that content out on social and it showed a few people, but then it kind of disappeared down the timeline.00:15:00:17 - 00:15:15:19UnknownI think that's the distinction, is that make sure that if you're going to all the work to create this content, which is truly powerful, you want that scene and you should have it seen. And that Facebook and Instagram and all those platforms, like they're more than happy to take your money, but it's a lot less than you think.00:15:15:21 - 00:15:34:11UnknownYou know, when you're running religion campaigns, you probably do spend a bit more. You need to make sure you get enough of, you know, enough sort of conversion events to make sure your ad is performing. But when it comes to remarketing content, a dollar a day goes a long, long way for a lot of for a lot. And most people don't have enough large audiences to retarget.00:15:34:11 - 00:15:52:05UnknownSo like we've seen guys is like if you don't have if your website doesn't have a pixel that has at least like 2000 people on it, like you're not going have to spend a lot of money on that, right? Same with like the engagement. Let's go through the types of audiences that we're retargeting because I think people get this confused.00:15:52:05 - 00:16:19:08UnknownAnd would you mind walking me through your process and break down each audience and why? Like if I'm going to be okay, who am I retargeting? I am sure you get that question. I'll type who who am I going to retarget? So let's break down, who are we retargeting and why are we retargeting them? Well, ideally you want to retarget everybody right for the so like I'm talking to realtors right now, but if you're a real estate agent, you don't know when somebody is going to, you know, they're going through a divorce or they're thinking about selling or buying.00:16:19:13 - 00:16:39:18UnknownYou know, you have some of that communication, but largely you're not inside of every one of your leads heads, you know, And so not to stop you, but a.k.a everyone you know. Yeah. Every exam, every relationship you have. Why what does it hurt? Because if you're not thought of first, you already lost a game. Exactly. And there's branding here.00:16:39:21 - 00:17:09:07UnknownWe're talking about branding, brand awareness, branding, branding, branding, branding. And you know, it's crazy is like I think a lot of people forget, like even in their database, if you've got a thousand leads in your database, it's not even a thousand leads. Those leads know somebody, right? And so a lot of those people might have a mom or dad that are downsizing or, you know, they're looking to get their they have a good friend that's maybe going through something a big life event and there and that person to ask me within know any good realtors or good agents and you go you know like see all the time.00:17:09:08 - 00:17:29:21UnknownRight. And so you need to I think from a branding standpoint, it's a staple, you know, I think for a lot of people, too, you got to kind of take off. You're a real estate agent and put on a marketing hat. And just like Darren Hard, he's got this great quote, which is you don't make money from the products you sell, you make money from marketing the products and services that you sell.00:17:29:23 - 00:17:47:15UnknownAnd it's a small but subtle distinction there. I think it's really powerful, which is always think about how your marketing, you should thinking about marketing first and you will make money on everything else. And if you can be in front of everybody 24 seven and it's not that hard to do to you will stand up from everybody else.00:17:47:17 - 00:18:03:24UnknownAnd so I think that's kind of like the first thing just to get in his head so we can jump into the audiences. But ideally, from a branding standpoint, it's going to be a lot cheaper than branding on a bus ad or a billboard ad or something else. You know, if you've got a head to pieces of content, you're rotating those automatically.00:18:03:24 - 00:18:25:01UnknownI mean, our system can obviously help do that. But at a dollar a day and or maybe $2 a day, depending on the size of your audience, and of course, it can go bigger, but you can see that, you know, the system will help you make those decisions. So helping your audiences. But first, think of everybody, everybody, your database, everybody on your website, and then everybody that's engaging with that content.00:18:25:03 - 00:18:42:24UnknownSo, for example, if people are commenting, liking, maybe clicking on your ad, some of your ads, but not really becoming a lead or maybe checking out your website, you sort of want that wiped in that net. And then what's cool about it is it'll start to grow as more people engage with more and more of the content, it gets wider and wider.00:18:42:24 - 00:19:01:20UnknownAnd that's why people that you see online that have you just seem to see them everywhere all the time. They are organic. Content is performing really well, their pay content's performing really well is because expanding and expanding and expanding, you know, over time and it doesn't happen overnight. And I think that's where a lot of people stop is like, I want this to happen tomorrow.00:19:01:20 - 00:19:19:17UnknownLike we'll have people will shoot a video for it's like their first video on their YouTube channel and they'll be like, everybody calls you dude, you don't have a gentleman like your first video got, you know, chill out. You don't get a six pack on your first workout either. You need to like got to it takes time. You got to massage it.00:19:19:17 - 00:19:43:18UnknownYou have to build the brand. You got to turn it into a six pack. You need to be chiseled. It needs to be worked on, it needs to be strengthened. It needs to be conditioned. And the only thing that can do that is content. Yeah, from a branding perspective. Question on Yeah, sorry, go ahead, Mike. On the and just to clarify for you guys listening, so we're saying we want to put ads, we want your face to appear in front everyone who's ever visited your website and yes, you need a damn website.00:19:43:18 - 00:20:00:22UnknownYou're in business. If you don't have a website, you don't have a business, you're just a salesperson chasing the check and don't use the brokers page on their brokers website because that's terrible. You have to build your own website if you want to build a business. Sorry, no, I lost my train of thought. I got pissed off about these websites.00:20:00:24 - 00:20:17:14Unknownpeople who have engaged with your stuff. So if someone saw one of your pieces of content, you could retarget people who've watched a certain percentage or of a video. For example, or who have like commented and also your database, you can upload your list of people, your friends, your family could upload your wedding list. That's the best, that's the best one to retarget.00:20:17:16 - 00:20:41:04UnknownBut costs this is a lot because there's not a lot of people there. Right? But what type of content? Because I think people are stuck being like, what do you mean they're going to they're not just going to assume I'm in real estate, Like they overthink this piece. So I want to see what you in terms of content that performs the best, whether it's engagement, lead generation, whatever, just let me know what what kind of content am I going to remarket myself with?00:20:41:04 - 00:21:06:00UnknownStephen Okay, so let's that's a great question. And also I get a little bit technical here. We'll dive into one of the things that our system does really well is we aggregate all of the data on specific types of content. So if you log in to our system, you can actually see how different types of content is performing and if you're if you focus a little bit more on the Legion side, you can even see what agents are running across North America, what they're paying for, leads, etc., within the system.00:21:06:00 - 00:21:29:08UnknownAnd so that's pretty powerful. But one of the things that I didn't realize when we really got heavy into the remarketing side is I had a lot of assumptions about what type of content was going to perform really well. So for instance, I did not think that if we marketed content that was lead gen like sort of would focus on getting leads, especially since you already had that, that it leads to probation, that it would work and actually works really well.00:21:29:10 - 00:21:49:15UnknownI had no idea that the engagement content was going to work so well. It's just driving people back to your website where you're not collecting a lead is just a click to your website. People watching a video. But I had no idea how many people were actually going to go back to your website and watch it. And then furthermore, I had no idea how many video views you would get on some of the, you know, just some of the content about the neighborhoods.00:21:49:15 - 00:22:11:13UnknownRight. And you even mentioned there that, you know, whenever people watch a video, you can remarket even those people. So what's so powerful back to that expanding audience is that you don't even know who's watching some of this content. But you'd be surprised at how how many video views you get and if you set up and the system can do this automatically for you, it can update all your video.00:22:11:13 - 00:22:33:20UnknownSo, for example, if people have watched 50% of all your videos, you can now remarket to those people as well. And it can all be done automatically like one click. This is audience's work. That's kind of how we designed the system to make it as simple as possible. So I guess what kind of content works? Well, we created a whole bunch of PDF ads that are in the system one click apply, you know, and they're valuable resources.00:22:33:20 - 00:22:49:10UnknownThey're like staples, I guess we say, you know, five tips to why you sell your hallmark. You know, like how to improve your curb appeal, all that kind of stuff. You can build them yourself, but street decks has them. You can one click deploy them. There's a whole bunch of them out there that you can create and kind of remarket to.00:22:49:12 - 00:23:06:19UnknownBut in addition to that, you know, any and all of your organic content, you've already created, and this could be even two years ago, our system can actually look at how many comments like shares did you have on that content. What you can actually do is you can you can then view it and this might have been something you created like a year ago, but it got a lot of engagement.00:23:06:21 - 00:23:24:09UnknownClick on it, turn it into an app, link it to your audience as our system. I hope you do this. It's really easy. And now suddenly you're using content you already created a year ago as part of your remarketing, and now you're keeping that content in front of everybody from that day forward and you can rotate it. So it's not like you're showing all these ads, all the time.00:23:24:11 - 00:23:45:21UnknownYou can actually have them rotate. So, you know, one week will show this ad the next week or so, this ad and so forth. Yeah, you guys got if you're retired, you gotta be running multiple different types of ads to those people. So here's some interesting data I have. I just pulled up some ads I'm running. I cut my lead cost per book call from an average of $120 of book called down to $24 a book call.00:23:45:21 - 00:24:07:22UnknownI didn't realize it was even this low. And that is so literally what is that like a 500% rate of cut? Right. And I'm only spending $10 a day on the book calls for each audience. I'm retargeting and the audience that's performing the best is people who have watched 50% or more of our videos. You know, video views are more powerful than an email address.00:24:07:22 - 00:24:27:07UnknownIn other words, is what I'm saying to you guys, that attention that we're retargeting people with for these ads is actually generating better results than people whose email addresses we already have. Yeah, it's crazy how we we see that a lot too. I mean, a lot of people, when they come to our system, you know, they know this print ads, they'll run like a whole value ad Right.00:24:27:09 - 00:24:44:14UnknownBut then they're surprised that people are answering the phone or, you know, I chase them down and whatnot. But really what you should be doing is exactly, to your point, is running a bunch of content and then showing the whole value add to people that have watched all your content. And guess what? They click through, they talk to you when you when you follow them, when you reach out to them.00:24:44:14 - 00:25:07:01UnknownIn fact, they're actually excited to hear from you. It's a game changer, Just that little subtle difference. Yeah, it is. It's and, and you don't. I think the biggest thing is people get so generally surprised when they, like, see the results of just creating content in general because I think a lot of you don't think you're that interesting, but you are, you know, and it just it's literally mindset.00:25:07:03 - 00:25:23:07UnknownI never thought I'd be interesting people as in this fucking show, I guess I'm like, Great, thanks guys. But like your, your point, I when I jumped on this call, the first thing I said to you was I had some great laugh out loud moments. You know, this looks into your podcast, you know, getting ready for the show.00:25:23:07 - 00:25:43:24UnknownSo I think you be it to exactly your point. I mean, you're just being who you are, being yourself. And, you know, people actually know I liked you. Well, before I ever joined this podcast, I was excited to meet. That's how every conversation goes, because there's content out there like there always feel like every time. There's always like a bro moment before we press record.00:25:43:24 - 00:26:05:10UnknownLike, What's up, bro? Ridge And then you're like, looking like, we're boys, right? We just met, but that's what content does for you guys because you literally will attract people that are just like you. It's just how it works. It's just it's the way the world works in general is like people, birds of a feather flock together. Like that's it's still the same thing.00:26:05:10 - 00:26:26:13UnknownLike people tend to flock towards people. They are like, so don't overthink it. It's really that that simple. I got a question on how to build audiences. What if you're brand new and we're talking about retargeting ads, but to create retargeting ads, you first need to create audiences. All right, So you got I don't want to put the cart before the horse or the horse for the cart, whatever the right side is.00:26:26:15 - 00:26:43:03UnknownWalk me through that first ad like how do you generate What should I do first? Like if I'm starting a brand new brand Facebook page, let's just say I'm in a brand new market. This is an undoable and it could take longer. Yeah, but you still have to have an initial ad to build these audiences. So what do you see?00:26:43:05 - 00:26:59:21UnknownWhat are you guys doing and what do you think works best in that sense? Yeah, if you're if you're fully, fully brand new, you know, not a lot of traffic, your website and you know, and again, you should have your own website and your work website, but not a lot of traffic to your website and or, you know, not a lot of anything on your Facebook page.00:26:59:23 - 00:27:26:14UnknownThen we we just we help people run initial ads, legion ads. You know, you're going to build that. You're going to build leads. But in addition to that, remember, when you're running ads on Facebook and Instagram, there's a lot of people that see your ads, maybe click on your ad, but don't become a lead. But those people are still becoming a part of your audience and maybe they never go to your website, but there's a really wonderful audience out there in the metal world, like the Facebook engagement audience.00:27:26:16 - 00:27:44:19UnknownAnd again, that's a one click create in street tech. So you can just click it. And what's Facebook will do is over a course of a year. So 30 to 65 days, it's going to keep a tally of everybody that clicks, comments, likes, engages, and you're able to even begin to remarket to those people in addition to the leads that you're generating.00:27:44:19 - 00:27:59:12UnknownBut that's where I would start from day one, because you don't have that audience. If you're lucky enough to have a large database, you know, you could start to use that already. But again, if you have nothing, then you know, you're going to just start on the Legion site. You're going to build that audience, but you'll be surprised how quickly it starts to build.00:27:59:14 - 00:28:23:00UnknownAnd once you've got a bunch of people in as a lead, you've got probably another 5000 people behind the scenes that are now have been like on your website or haven't become a lead or viewed an ad and now you can begin to remarket to them or people that watch some of your content. The other thing is there's you know you you should already be creating content and I've heard this in your show a million times, like you should be creating organic content regardless.00:28:23:02 - 00:28:46:19UnknownI mean, it's hard to go after every channel all at once. But but, but this by creating content, is sort of a must back to that marketing side. So whether you're posting on YouTube or on Facebook or on Instagram, you should be doing that. And then some of that organic content can become your first remarketing pieces, the stuff that starts to hit and do well, you don't have to overthink it.00:28:46:21 - 00:29:02:17UnknownI mean, I'm going to talk about our system a lot because it's the way we designed it, but our system can see that and then pull that in, create an ad out of it, link it to an audience and now rotate it. And that, you know, so a lot of the organic stuff you're now actually creating is actually going to become free market content in the days to come.00:29:02:20 - 00:29:21:15UnknownSo you could just let's just play it out. So. Jan Well, today I'm going to create content till February 12th and then in the last 30 days, I mean, to look back and see, hey, which one actually create the most engagement, which one, which one that people like the most, because it sort of proves it organically. If you, if you prove the point organically, then that's the one you put the dollar a day behind.00:29:21:15 - 00:29:47:19UnknownRight. So what you're saying. Exactly. Yeah. Yeah, exactly. I like it. Do you you know, let's talk about a little bit about the importance like just talk about the lifetime like of a lead. Like I want people to really understand the, the perspective here on what people opt into, because I agree. I think it's the personalized content that once people, once you get on their radar, the more human you become.00:29:47:23 - 00:30:08:16UnknownI feel like is when people really gravitate towards that person because it's different in other industries. This is a relationship business, like real estate industry. I consider more like a commodity. You're fighting on brand because everyone is on the same shirt very similarly, Attorney market insurance providers, independent contractors in general compete on brand. You have a unique selling proposition.00:30:08:17 - 00:30:25:23UnknownYou have a service, you have a software, I have a software. So we would sell, it'd be more of a different types of funnel based on sales and value ads and all that. What we're talking about here is a lot easier than than the way that I have to market our software. I'm sure you how you market street tax, it's a lot easier because all you need to do is get your face out there.00:30:25:23 - 00:30:45:21UnknownSo what we're saying, you guys, you know, it's not so much about what your face is doing, it's just that it's there in the face of the brand. Do you see a difference between the content where like the agent is actually in either the video or picture of the image versus them being absent from it? Yeah. yeah.00:30:45:21 - 00:31:05:01UnknownNo, you definitely want to be in the content wherever possible. But kind of back to that point though, and this is again why I think a lot of agents overthink it, just the fact that you have content out there that we have so many stories of people that have even lost are one click kind of like PDF content, which would not be your face, and they do their due diligence.00:31:05:01 - 00:31:31:02UnknownAnd the reason is, is that your next deal is probably already set in your database and is another deal. After that send you database. You just need to remind them that you're there and that you're always there, right? And you're omnipresent. You really don't have to overthink the content. I think exactly. To your point, from a commodity standpoint, you just want to make sure you're top of mind and then you can begin to build out more of the kind of like the content you've always dreamed about building out.00:31:31:04 - 00:31:56:20UnknownBut don't, don't has it? Like I wouldn't wait until you've got all that perfect, like, you know, 12 pieces of content that are, you know, exactly the way you wanted it for your community. You'll get there, but just just run some stuff that is now remarketing in front of your database or people that are really engaging. And you'll be surprised at how many people will start to say to you, even in your community or, you know, Home Depot or whatever, I saw that, you know, your ad or I saw that piece of content.00:31:56:22 - 00:32:17:17UnknownYou'll be surprised at how far it goes and how much business will generate just from that alone. Yeah, it's as simple as literally just talking about what's going on in your community this weekend. New restaurant openings, new business openings, new neighborhood developer ads. That's it. Like be a tour guide, don't be a realtor. And then just how would a tour guide market their business if your job was to sell the city, not the real estate within it, what would you do?00:32:17:23 - 00:32:37:17UnknownThat's your marketing plan. You know, you hear a lot about like bottom of the funnel leads and top of the funnel leads. And you know, if you've heard that a lot as a real estate agent, I'm a big fan of top of funnel, like Bottom of the Funnel is awesome because you know, somebody is that much closer to the transaction and there's been a lot of systems that have been really good for that out of the past.00:32:37:17 - 00:32:52:19UnknownBut I think some of that started changed out a little bit. It's getting really expensive, but nonetheless, you can get that, you know, but you pay a lot more for it, but you get a deal that much closer. But if you can truly own the top of the funnel and you put on that marketing hat and you think to yourself, I don't want a database of a thousand people.00:32:52:19 - 00:33:09:17UnknownI want a database of a hundred thousand people, right? Like I want to own I want to be a marketing engine where, you know, over time I want that database to be as big as possible. So any message that I ever send out an email that I send out or whatever else I do, there's so much business that's sitting inside of that database.00:33:09:19 - 00:33:33:10UnknownAnd when people are coming into your ecosystem either as a lead or as part of the remarketing campaigns you're running, some people are, you know, a month out, some people are six months out, some people are a year out. But if you've got that content in front of them on an ongoing basis, you will pick up so many of those deals and a lot of people generate leads and they go to all the effort of having these big databases, but they don't remarket to them.00:33:33:12 - 00:34:11:13UnknownSo they only capture maybe 15 or 20% of what's in there, or if you're just in front of them with content. And I mean, we can talk about the content. I mean, there are there are elements to the content that help, of course. And I know you've covered a lot of in the podcast prior. I just really wanted that, you know, get the point home that if you have some simple audiences that you remarking to and you get some content out, you're you're already ahead of 80% of people read any closing thoughts that you want to add in here closing thoughts so again yeah the audience is you need just retarget your website you know,00:34:11:15 - 00:34:41:22Unknownsimple as having a pixel on your website. The engagement is like a one click and there's you can do a one as well just to make sure that all of your videos that you create, you can remarket to them nice and simple. You know, if I mean, I don't want to talk too much about the product, but if you use tools like up on that can all integrate really nicely as an example where if you've got you might actually have segments of audiences that you really want to go after, people that are like a lead stage or maybe even a past customer, you can actually create specific content around them too.00:34:41:23 - 00:35:03:01UnknownSo if you want to learn more about that, I mean, you can definitely check us out and we can we can help you through that. Appreciate you coming on the show and we appreciate you listening to another episode. Yeah, I, I agree, dude, this is I think it was very, very, very well put. And it's very simple, you guys, to stay in front of everybody, whether they're leads, friends, family, answer, uncles, doesn't really matter.00:35:03:03 - 00:35:26:21UnknownThe more people that know what you do, the more that opportunities that come your way. It's really simple. You got to remind, not tell. And when you could create content that does that, that'll typically do the trick. So if you guys like the idea of what we're talking about today and you like the idea of just reminding your database, I'm talking about your S.O., your wedding list, your family lists, people that you would invite to your wedding or funeral with an unlimited budget for both, you need to visit our software referral suite.00:35:26:23 - 00:35:44:21UnknownThat's referral S.W.A.T. dot com. It is giving you the social media content to create each and every month video email content each and every month, and the direct mail content to be automated to your database each and every month so that people stop forgetting who the fuck you are and start remembering and more importantly, start sending you their friends and family.00:35:45:02 - 00:36:04:17UnknownSo visit our site and follow the steps. And it's very simple. Appreciate guys listening. We'll see you guys next week's show. Paste Thank you for watching another episode of the Real Estate Marketing Do Podcast. If you need help with video or finding out what your brand is. Visit our website at WW dot Real estate Marketing dude dot com.00:36:04:21 - 00:36:20:10UnknownWe make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace. Thanks for watching. Another episode of the podcast will see you next at.

Terry Jones, Founder of Travelocity and Co-Founder of Kayak, joins KRLD's David Johnson on this episode of CEO Spotlight.

Ryan shares a previous fun episode where he interviewed over 100 CEOs to learn how to grow a business like a VC-backed company without needing investors. In this episode, Ryan interviews Terry Jones, founder of Travelocity and Kayak, about innovation and disruption. Terry provides an origin story going from a travel agent start-up to American Airlines executive, then launching Travelocity and taking it public in the dotcom boom. He shares lessons on innovating within big companies, creating culture, celebrating failure, and more. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Culture allowing failure and having curious team members who take risks are critical for innovation Circulate ideas widely to get around negativity and old ways of thinking Deliver small product upgrades frequently to engage customers Use both old sales methods like dinner meetings and new video tools AI and new business models are revolutionizing industries today Top leaders must drive change by reaching down to celebrate innovation successes and failures BEST MOMENTS "At Kayak.com all the customer complaints went directly to the engineers. Give the pain to the people who cause the pain." “The company doesn't care how much effort you put into it. They only care what they get.” “Don't forget the old methods work too... Did you like call him? Did you go take him to dinner?" "If you fail, you get driven out. Well, kill projects, not people." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

In this episode, we're learning from Mint House CEO Christian Lee about the story behind their tech-forward hospitality company, whose board and investors include former chief executives from Four Seasons, Disney, Club Med, Starwood Hotels, St. Regis Hotels, JBG Smith, and Travelocity.Christian shares his unique global perspective and how it has shaped his career in hospitality. You'll hear what sets Mint House apart, the trends they are tracking, and the creative approaches they are taking to build their brand. If you're interested in hospitality trends, business strategy, or innovative approaches to building a new brand, this is a must-listen episode. Disclosure: Mint House hosted me in New York for one night as I created this story What did you think about this episode? Join the Hospitality Daily community on LinkedIn and share your thoughts. If you care about hospitality, check out the Masters of Moments podcast where Jake Wurzak interviews top leaders in hospitality. His conversations with Bashar Wali and Matt Marquis are a great place to start, but also check out his solo episodes such as how he underwrites investment deals and a deep dive into GP fees you know about. Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

https://youtu.be/KtEAhmlqAKM James Ferrara is the Co-Founder and President of InteleTravel, the largest travel agency in the world measured by number of agents. We discuss simple ways to inspire the extraordinary in your team members, why you must fully understand your customer's needs, and how to turn business challenges into opportunities. --- Inspire Extraordinary with James Ferrara Our guest is James Ferrara, the CEO of InteleTravel, which is the largest travel agency measured by number of agents in the world. James, welcome to the show. Thank you so much, Steve, great to be here. So, James, tell me about how you got here. How did you become the founder of this travel agency with so many, 96,000 agents? How did it happen? What road led you to this path? I wake up many mornings asking myself that question, Steve. I started out in investment banking. I was with Lazard Ferry Company. The partner that originally brought me on there eventually spun off, created his own shop and asked me to come with him. And in the process of looking for deals, we heard about a travel agency in California who was doing something different. And at the time, we were doing a lot of travel, a lot of international travel. We had projects in South America, and it struck a chord with us. I've always been a frequent traveler from the time I was a young child. My father was a big executive and took me around the world. By the time I was 15, I had been around the world. And so I had a bit of the bug already. I had a wanderlust already, and hearing about an opportunity in the travel industry, which was really outside of our core work, just piqued my interest. My partner and I went out to California to see this company. It was a small mom-and-pop company. It was very, very local, but this is in the wake of deregulation in the United States, deregulation of the travel industry, which really changed everything. Prior to that, you had to be essentially licensed, appointed by the airlines, you had to have a brick and mortar location. You had to have a safe with ticket stock, which was like negotiable currency, blank ticket stock, and so on. There were many barriers to entry. Deregulation did away with all of that, and maybe the most common result that people are familiar with actually came a few years after InteleTravel, which was the online travel agencies. So the idea of Travelocity and Priceline, Expedia, and all of that is actually a direct result of deregulation. But one of the earlier results of deregulation was this idea that you could sell travel from anywhere and you no longer had to have a brick and mortar office and you could have people selling travel from home. Brand new idea. And this company jumped in the early days, this company in California, we went out there, great idea, very poor execution, they had no management experience, no real business experience, and so it was chaotic. But still, at the center of it, was this very interesting idea, and one of the people who introduced us to this company, lived locally in the area, was Brian Tracy, the world famous speaker and motivator, a real hero of mine. Again, my dad was a big sales executive, and so when I was 14 years old, he gave me a set of cassette tapes, remember? The psychology of selling, the psychology of success. I mean, I listened to them all. Brian Tracy was my hero. I discovered this whole idea. He talks about universal wheels. You're listening to CDs in your car and cassette tapes. This is how you can get ahead in your career. I mean, I was eating that up from my early 30s. That was amazing. I thought this guy was a genius. And he was. And I had that set from when I was 14 or 15 years old, and I wore it out to the point where, you know how cassette tapes start to sound warped because you play them too many times. So anyway, Brian was one of the introductions to this company. He was an early partner with us in the company. I authored the training materials and a lot of the mark...

Learn more about Terry and his keynotes: https://premierespeakers.com/terry_jones Founder of two billion dollar startups (Kayak & Travelocity) Author, Venture Capitalist Terry Jones shares his thoughts on how Artificial Intelligence is going to shape our economy, work force and more. Terry Jones is a technology pioneer who has played a pivotal role in creating the trillion-dollar e-commerce travel industry.Whereas other people talk about innovation – Terry Jones lives it. Only .01% of businesses reach the elusive billion-dollar “unicorn” status, Jones built and scaled not one but two unicorn businesses (Travelocity and Kayak).As a board director for more than 20 companies, his IPOs and exits total over $10 Billion.Jones is a highly sought-after international speaker and a recognized global authority in the “Future of Business”, “Disruptive Leadership”, and “Digital Transformation.”He is the author of the critically-acclaimed books “ON Innovation “Turning on Innovation in Your Culture, Team, and Organization.” And Disruption OFF, “The technological disruption coming for your company and what to do about it”

Welcome back to The Main Thing Podcast! Our special guest is a gifted leader who has run the HR programs from the C-suite of several of America's most admired and successful corporations. Tran Taylor has served as Upbound's Executive Vice President — Chief Human Resources Officer since July 2021 and as the Chief Diversity Officer since May 2022. From 2008 through 2021, he served on the executive leadership team as the CHRO/CPO for Bumble, Mr. Cooper and Travelocity. Tran has a track record of leading the Human Resources function, establishing human capital strategy and optimizing culture and people practices. From 2001 to 2008, he led the human resources function for global, retail-focused companies, such as Alliance Data and The Home Depot. He has led human resources integration for multiple merger and acquisition efforts and also served as a key enabler for several transformational change initiatives. Tran earned both his Bachelor's and Master's degrees from West Virginia University and completed HR executive development certification from University of Michigan Business School. He joins us from Dallas, where he resides with his wife and three children. Get set! Over the next 9 minutes you will discover why Tran Taylor is one of the wisest people I know.   Resources Contact Tran Taylor on LinkedIn   Credits Editor + Technical Advisor Bob Hotchkiss Brand + Strategy Advisor Andy Malinoski PR + Partnerships Advisor Rachel Bell Graphic Design + Social Media Chloe Lineberg   Stay Connected with Us on Social YouTube @themainthingpod Twitter @themainthingpod Instagram @themainthingpod Facebook  @TheMainThingPod LinkedIn   How Can You Help Support the Growth of this Podcast? Become a subscriber. Share the podcast with one or two friends. Follow us on social media @TheMainThingPod Buy some Main Thing Merch from our Merchandise Store. Become a patron of the show and support us on Patreon with funding. Purchase a book from our curated collection on Bookshop.   Episode Chapters [0:00:01 - 0:04:30] - Intro, Welcome and Guest Bio; the connection between Tran and Skip [0:04:31 - 0:06:55] - Tran's career; earning a seat in the C-suite; his mentors along the way [0:06:56 - 0:08:17] - Leadership style; Tran's competitive edge; developing others [0:08:18 - 0:11:55] - Tran shares his Main Thing; applying this wisdom to navigate one's career [0:11:55 - 0:14:15] - Applying the finishing touches; seeking inspiration from Maya Angelou

Richard Harris is the CEO and Founder of Black Crow AI, a no-code, real-time machine-learning-based predictive software company that helps brands understand their customers' behaviors. Richard is a veteran entrepreneur who's been involved in the tech industry since the '90s, including a stint as the SVP of Strategy and Development for Travelocity, which led to their acquisition by Expedia.On this episode, Richard and I discuss how Black Crow targets the most profitable users, why the AI is designed for marketers instead of data scientists, the future of AI, and much more.

I spend my time building workflow solutions for companies that want to see massive improvements in ROI through better use of their data. Throughout my career, I've been lucky enough to work directly with great brands like OpenTable, Travelocity, Sephora, Cirque Du Soleil, Abercrombie & Fitch, and GAP Inc. to manage end-to-end data strategy that scales their omnichannel digital marketing efforts like crazy. I've also successfully built out data teams during hypergrowth and am constantly staying up-to-date with the latest trends in data operations.   I thoroughly enjoy creating algorithms and automated processes with SQL & Python. If you need someone to synthesize some data, develop a great strategy, and then make the tactical execution 10x faster - I can help. When I'm off the clock, you'll find me hiking the trails in Austin, jamming out on the drumset, or playing board games with friends.     --- I always want to meet new people, gain new experiences, and create something amazing. If you're interested in working together or just chatting about data and automation, email me at blakeburch@gmail.com!

Richard Harris is the Founder and CEO of Black Crow AI, which delivers AI/ML infrastructure as a service to companies of any size. Black Crow uses machine learning to predict the future of key enterprise KPIs, in real-time, and activates those predictions in hyper-practical ways to improve profitability. Before founding Black Crow, Richard was the founder and CEO of , which grew to over $175M in annual revenue. Earlier in his career, he was an SVP at Travelocity, where he led Strategy, BD and Travelocity's syndication business, which grew to over $2B under his leadership. Richard was a co-founder of Site59, an innovator in online travel technology, serving as CFO through the company's acquisition by Travelocity/Sabre Holdings.  In this episode, you will learn How AI is changing the landscape, particularly in terms of paid and owned marketing channels Example of how AI can enhance the effectiveness of paid channels in an ecommerce setting How does AI enhance the effectiveness of owned channels, like email marketing or a brand's own website How can businesses, particularly smaller ones, easily adopt and implement AI The future of ecommerce marketing particularly for paid and owned channels For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Amrit Robbins is the CEO of Axiom Cloud Inc, his newest start-up which he transformed from a previously failing start-up, whilst retaining its investors customers and employees! Amrit talks through his framework for creating a product based on the outcome, why and how technology and product development can create a high impact as well as the value businesses can deliver without AI. KEY TAKEAWAYS Ask questions is core to Axiom Cloud's client strategy, gaining an understanding of who the key stakeholders are, their pain points and what it is they want to achieve, demonstrating true customer empathy. Having the right technology, to help aid people with their difficulties is very scalable, more so than environmental policy. This is what Amrit is trying to do, to have the biggest impact on climate change. Simplicity and an outcome-based approach are what Amrit focuses on in product development. Make your customers excited and they will want to buy from you. One of your core competencies as a business should be around product development, so your team have buy-in from day 1 and in all of the work that they do. The biggest challenge of Axiom Cloud is getting through the constant bottlenecks of a new company, particularly around the scalability of their platform. BEST MOMENTS “One of our superpowers is really truly understanding our customers” “Policy is forcing people to do things that they wouldn't otherwise do” “There's always so much room for improvement here, in terms of making things better” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES www.axiomcloud.ai ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

In this episode, Ryan is joined by an individual with possibly the deepest and richest background of anyone he has ever interviewed! Doug Dennerline originally started out in Silicon Valley back in 1982 at HP, he then worked his way to becoming the CEO of Cisco and took it from 400 sales reps to 6000 with a 9.8 billion dollar budget. After this, Dough was the CEO of Webex before founding and selling his first start-up and now is onto his newest start-up called Betterworks which is reinventing the way people are managed. Doug and Ryan focus on leadership and people management in this episode including the importance of finding the right HR partner, how to build a great team and incentivise them to generate revenue and how AI will change the HR world forever. KEY TAKEAWAYS BetterWorks is trying to reinvent the processes in how large companies manage people. 70% of large companies still do annual reviews even though most people hate it and it doesn't improve performance. What's more important is creating conversations between managers and employees and becoming aligned with goals and targets. Doug joined Cisco in 1998, during the dotcom boom which he says is still one of the greatest experiences of his life, being there when so much was happening. Doug's tech guy went on to be the CEO and founder of Zoom! Many more businesses are recognising that their people are their most important asset, Doug gets great satisfaction from seeing CEOs and HR professionals who love the Betterworks product, he gets to see its impact on the workplace. Companies that value their people, whose employees feel they have purpose and direction in the company create more revenue. CEOs should spend time with their people who have to go through their review processes, this will make them realise things need to change. AI will change the world of HR, from helping with how to have difficult conversations to writing reviews. BEST MOMENTS “The annual performance review, research has proven people hate giving it, people hate getting it and it doesn't improve performance” “The hardest people worked for me was when I was able to connect the corporate goals to individual goals, both personally and professionally” “Cisco just had massive growth when I was there” “We bought Webex in 8 days, closed that deal in 8 days!” “I went from being a sales leader to an operator, a CEO, and I've been running SaaS companies ever since” “I really enjoyed the start-up aspect, the impact you can have on a smaller company” “The company with the best team has the highest chance of winning” “I have a very low ego environment in my company and I don't believe in lines” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES https://www.betterworks.com/magazine/companies-can-win-with-culture-and-okrs-a-discussion-with-doug-dennerline-john-doerr-john-chambers/ ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Tania is the CEO and founder of Bunny Studios, her second start-up after successfully exiting her first company. Tania has been doing some really amazing things in her niche, including creating a marketplace through Bunny Studios and the way she is managing AI disrupting her space. Tania and Ryan talk in-depth about the creation of Tania's companies as well as how AI is disrupting the business world, Tania's approach to it and how you can handle the related challenges and barriers in your business too. KEY TAKEAWAYS Bunny Studio provides content creation at scale, mostly working with companies that need content at a high volume and they provide what they need from start to finish. It was when looking at becoming a voice actor freelancer that Tania realised the difficulties in getting jobs, finding them and for agents to find voice actors. This led her to founding Voice 123 in 2003. Tania sold Voice 123 after founding a second company, she wanted to be able to put all her focus on Bunny Studios. Most people do not create a full product from the start, the less risky thing to do is to test smaller products on a marketplace and tailor your product market fit. The biggest challenge for a lot of companies right now is AI, but Tania says it can also be a big opportunity. AI can be a useful tool for a lot of businesses, it doesn't have to be able to replace jobs or companies but instead this companies in that space utilise AI for customers and then spend time on other aspects to increase customer satisfaction. With the rise of AI, it may be the case that people will crave authenticity more including in relationships and intimacy which may in turn create more and new products that people will pay for. BEST MOMENTS “We were so inexperienced at the time we didn't realise you could go and ask people for money” “One of the biggest learnings is you don't create a full-blown product right from the get-go” “We were very lucky in the beginning, and I think it's because we were focusing on such a specific market maybe that's the reason the success rate was high” “I think AI will be able to do the more routine things we do for creating content, complex things a human will have to do it still” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Bob Elliott previously worked with Ray Dalio for 14 years, and was the head of his investment committee and was also involved in creating the largest hedge fund in the world with over 100 Billion Dollars! Bob recently co-founded the charity GiveWell and is now the co-founder and CEO of Unlimited, an investment start-up that uses propriety tech for alternative investments to give access to all. He joins Ryan to talk about what drove him to create such a company, the things he has learnt from his experience in the finance industry as well as what he sees for the future of tech and AI in how the economy operates and functions. KEY TAKEAWAYS Unlimited democratizes unique alternative investments that otherwise wouldn't be available to 99% of people. Unlimited isn't just democratizing access to the returns but bringing institutional equality and information to every investor. Utilising content platforms is a way to show proof that you have the expertise in the industry to help engage advisors and investors where they already are. Content creation in these places builds the credibility needed to convert them into clients. The thing that got Bob excited was not to create his own investment fund but how he could in fact bring unique investment opportunities to everyone, how he could create a start-up to make this possible. The problem with hedge funds and managers is they charge very high fees, if you can bring the fees down then it radically transforms the result for the investor. Using the right technology allows Unlimited to offer its services at a much lower cost than traditional avenues. The things we have learnt about the world in the past 40 years around finance are no longer going to work in the future and we need to be prepared for that. Advances in technology, including AI will help with company productivity which in turn helps employees, it won't be replacing everyone's jobs like some of the fear rhetoric out there. BEST MOMENTS “[We're] bringing that sort of institutional quality investment insight and making it freely available to everyone” “It nagged at me whether there was a way to bring those sophisticated asset management strategies and bring them to the everyday investor” “Weak growth and weak economic activity and falling stock prices isn't that bad if you can protect yourself from that by holding bonds in your portfolio” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES https://www.linkedin.com/in/ttoillebob/ ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Ryan is joined by Pete Hunt, who has worked at two of the biggest tech giants in the world, both Facebook and Twitter. Pete talks about everything from meetings with Mark Zuckerburg, to how he created a high valuation to sell his previous company, to how he has built a company to revolutionise the way we harness the power of data. Pete also talks through his thoughts on threads as a product, the differences between working at Facebook and Twitter, the reliability of AI and his number one piece of advice for getting the perfect product market fit. KEY TAKEAWAYS Most of Elemntl's revenue comes via inbound leads. Smite built trust and safety tools for social media platforms, pretty much anyone not owned by google were a customer of them including TikToks former named company Musical.ly Smite grew fast but Pete came to the conclusion that it would be best to sell due to the marketplace of social media platforms, there's always a limited amount. After selling to twitter, Pete actually stayed working there for over 3 years. So many companies have issues with controlling their data, made more complex by constant new regulation. Pete's newest start-up, Elementl, was started to help control this problem. Looking at AI as a way to accelerate your business process is one of the best ways to utilise it's strengths. Start-ups need to focus on the top of the funnel more so than any other business type and size. It can feel repetitive but don't undervalue it and put the hard work in at the beginning. BEST MOMENTS “We started the company to bring start of the art software engineering best practices, to build rock solid, testable data pipelines that you can trust” “It was 2011 in the tech industry, nobody got fired” “The thing I don't like about threads is it's a lot of brands being brands and people engaging with brands” “There's really strong engineering at both companies but Facebook really valued speed of delivery” “Distribution is a massive competitive advantage” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES https://www.elementl.com ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Joe Baffone is the founder and CEO of Annexus Health, who provide tech enabled services to manage health and life science services. Joe talks to Ryan about his unique business model and why taking two years to identify their monetization strategy before product building was one of the best decisions they made. Joe also talks about the rest of his business journey including unique insights on networking and systematic ways to build your business. KEY TAKEAWAYS Like many of us, people Joe loves were touched by cancer, he realised there was nothing that offered solutions to help patients manage their care. This inspired him to try and do something to help.  Annexus was originally bootstrapped but recently got funding to help them scale and grow! Joe advises those looking to start a SaaS company, is to not take a step until you have a rock-solid and tested monetisation strategy. You need organisational structure and operational mindset to create scale. One of Annexus' main methods of customer acquisition is building strong strategic aliences with large healthcare organsations, service provers etc. This is closely followed by their referral techniques. Operational excellence that gives Annexus the ability to ensure they are as productive as they can be as a company and as individals. BEST MOMENTS “Watching and seeing so many people struggle with administrative and financial toxicties because there wasn't solutions available to help them, the patient” “We are a transaction model to health science” “Before we even started, we really thought long and hard about the monetisation strategy” “Collaboration with strategic partners is probably number 1” “Align at the board level with those industry associations, get them as customers then it's very easy to fuel that out with the rest” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

The world is going through yet another major change in humanity as AI starts to infiltrate every aspect and area of our lives. Ryan wants to begin to share what he is up to around the progression of AI and share the knowledge and expertise he is gaining with his audience so you can benefit from everything he has learnt, and is still learning, about AI. KEY TAKEAWAYS Ryan has had an MVP created for an AI product, he decided now is the time for him to serve the market in this way You're able to compress hours into minutes with AI if used the right way What would have taken years to learn can now take hours or even minutes as you simply ask AI what you need to know Automated execution is either how you automate a task or dictate smaller tasks to then get the outcomes that you want BEST MOMENTS “We are going through one of the single biggest changes in the history of mankind” “I want to start sharing this journey with you because I'm getting exposed to some really great things” “I'm starting to get excited about what's really possible, not just for me but for my family, community and my business” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

In episode 7 of the CPO Rising Series, Glassdoor CPO Andy Chen speaks with Products That Count CPO Renée Niemi. Andy shares his background and path to Glassdoor, highlighting his experience in the digital industry and his role in companies like Travelocity and match.com. Chen discusses Glassdoor's transformation into a community for workplace conversations, drawing analogies to online dating platforms. He explains the impact of the COVID-19 pandemic on Glassdoor's talent strategy and product roadmap, emphasizing the company's shift to remote work and the importance of asynchronous collaboration. Chen also addresses revenue challenges and the company's long-term product strategy focused on building a community. He emphasizes the role of product in driving growth, understanding customer needs, and navigating M&A activities. Chen discusses the evolving relationship between product design and product management, with product managers focusing on the overall management of the product while relying on the expertise of product designers. Overall, the podcast covers a range of topics related to product management, community-building, remote work, revenue challenges, and the future of product design.

Kian is the CEO and founder of a groundbreaking platform with AI skills assessment, Workera. Kian is also a lecturer and has created some of the most popular courses on AI and machine learning with over 3k views per video! Kian joins Ryan to talk about how AI intersects with learning and development and its role in helping workforce transformation; from employee skillset management to mentorship. KEY TAKEAWAYS Workera's key method for customer acquisition has mostly been via outbound sales Workera provides an open platform that helps companies understand their employee's talents, measuring skills and then use that skill data to empower them to make decisions; on everything from up-skilling and recruitment to project management Kian and his team knew they needed investment to begin and sustain Workera, because of how quickly they wanted to get things moving but also because of the tech-heavy side of the business. The gap many students are finding is not in content and information to learn but actually mentorship but this is difficult to scale, this is the first problem Workera wanted to solve and did so using AI and utilising existing psychometrics. Employee assessments, using psychometrics, are often a stressful task with poor UI. Workera have reinvented the testing, creating a much better user experience that is empowering and mentor-like with a feedback loop rather than just selection-based. A recommendation system will only work as well as the data it is given. You need good data that is rich and meaningful. Workera allows companies to utilise their employee's time by assigning the right tasks for their skills and putting them on the training they actually need. Benchmarks are helpful to employers but also the individuals, so they can learn what to focus on and what opportunities are there for them specifically. Identifying the ideal customer profile and providing value and thought leadership aimed at that profile is one of the main things Workera focused on to scale and gain market share. You don't train a tech person in the same way you would a non-technical person. You need to think about whether your employee is a builder or a consumer as well as what existing skills they already possess. Many individuals already have the right skill set for AI, they might even be better at some aspects of machine learning than people who have solely trained in it! BEST MOMENTS “What we want to achieve requires investment especially if we want to do it as fast as planned” “Everyone should have access to a mentor that can help them in their next stage” “We had to change the mindset of assessments, reinvent” “The recommender system will be as good as the skills data that fuels it” “Skills building becomes highly focused and intentional” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Akash is the co-founder and CEO of Adonis, he has also helped multiple companies create over 100 million dollars in valuations! Akash joins Ryan to go in-depth on how to build a company from the ground up and create a great product market fit in record time. Akash comes from a software engineering and machine learning background and has spent a lot of time building software in healthcare, he talks about his journey to building Adonis, how they have achieved a 5% market share in a year and his strategic framework to ensure you don't become replaceable in business! KEY TAKEAWAYS Adonis builds software to help medical doctors of all shapes and sizes collect revenue from insurance companies The main strategy Adonis now uses is inbound on their website, driving traffic via events after previously relying heavily on word of mouth and referrals. It was after going through the health system himself and enquiring about the problem Drs were having, that Akash realised a lot of these pain points came from a data problem. Adonis focuses on giving a unique experience and being a company with the most up-to-date knowledge in their field. They ensure that they are in no way replaceable by any of their competitors. As an early-stage company, think about what your defence is against larger and corporate companies. Before starting your company, look into the space and see what the existing solutions are and what they are offering. What can you do that is truly unique? BEST MOMENTS “Obviously you're doing something right with how fast you're growing” “It was a dream of ours to be able to run companies together” “There's so much opportunity in healthcare to solve problems and create a big impact” “We're building software to help them get paid” “If you're looking to solve a problem, one must look at the existing solutions in the space” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Aviv Grafi is the founder of Votiro. Aviv bootstrapped the company for four years, becoming it's CEO. He joins Ryan to talk about his journey and why he decided to make the difficult decision to step down as CEO. He also talks about how to make yourself happy in business, his emotional journey to stepping down to a CTO role and the importance of prioritising yourself as well as the implication for AI in the enterprise and cyber security space.   KEY TAKEAWAYS Votiro are now looking at how they can effectively expand internationally. One of Votiro's key marketing strategies is by focusing on partnerships, particularly in reselling. Votiro is a cybersecurity solution, utilising software as a service to ensure that every file and document entering an organisation is safe. They replicate a document allowing employees to open any file and see it without having to think twice about its safety. Recognising they needed to differentiate themselves to get their share of the market led Votiro to finding niche partners to work with. Covid impacted Aviv's ability to communicate and manage his team was what made him first consider no longer being the CEO. After great growth, Aviv came to the realisation that the best thing for both the company and himself would be to hire a professional CEO and so he stepped down to make this happen. Consumer AI will help how people work every day but it's important to recognise how AI will change enterprises and how they work and also how it would fit within security systems. AI should be used to reduce work and this can definitely be adapted to the security space, but there will be a downside too, scammers will be able to take advantage. BEST MOMENTS “We take a document and redeliver that as safe” “Every minute I spent out of the office was spent still mentally in the office” “The bad guys are also using that [AI] for their advantage” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Mario Martinez is the CEO of Vengreso and joins Ryan in this episode to talk through how he transitioned a 7-way merger sales company into a SaaS company, which he is now also taking global! Mario also talks about the evolution and future in business, SaaS and AI for the knowledge worker and the unique ways you can utilise Podcasting and LinkedIn to market and create organic leads. KEY TAKEAWAYS Vengreso focuses on a product-led growth strategy with a sales-led motion Social media influence is a huge opportunity, Mario spends most of his time on Twitter and LinkedIn as this is where most of the b2b salespeople are including sales reps and marketing leaders FlyMSG is a unique product that doesn't only utilise snip technology across app platforms but also utilises AI to help form replies and responses for you. You can't plan for every eventuality but what you can do is recognise trends and patterns early and react to them. Research, identify and adjust plans, keeping yourself agile as a leader and company. Teaching himself product design and product development is how Mario turned himself into a sales leader, sales influencer and marketing leader. He is now asked by Fortune 100 companies to air them with their marketing strategies! Mario believes that start-up leaders have to be ‘scrappy', making decisions quickly, taking risks and investing themselves completely in whatever they do. If you want to be a business owner, a start-up founder, you better make sure the only thing that impacts is yourself. This will incentivize you to eliminate the pain as soon as you can or make you quit early if it is not for you. The goal of FlyMSG is to streamline the lost productivity in the knowledge worker, which is trillions of dollars worth of productivity a year! Write down 20 questions that your buyer would ask to lead to them needing your product, for your product to solve their problems. Then create content around this. BEST MOMENTS “Product-led growth is really going out and having the masses” “Save an hour or more a day to reduce the typing out or copying, pasting and editing a message, we are eliminating all of those things” “83% of all users said that they actually use the same message one time or more over a month, 61% said they do it daily” “I'd like to say I was smart enough that I planned the whole thing out, but I wasn't, I was smart enough to see the trend though” “Make the sacrifice, at the stage you're at, to make it a reality” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Darren Gallop is the founder and CEO of Carbide and joins the show to share his amazing backstory including his journey from a university dropout to creating a record company to becoming a serial SaaS founder! Darren also talks to Ryan about his opinion of AI, cyber security in business and shares the single biggest challenge Carbide is facing. KEY TAKEAWAYS Carbide's primary go-to-market strategy is traditional sales via both outbound leads and inbound content leads such as creating valuable SEO enriched content and appearing on podcasts. All the new privacy and specific regulations have created a complex world, particularly for small and medium-sized businesses. Carbide offers a solution to businesses, figuring out exactly what they need to do to comply and helping them do it too. After creating a music SaaS company, Darren began to discover what a pain point complex security measures and compliance were for clients and businesses alike. This is what started him on the journey to creating Carbide. AI will mean that many companies will cease to exist, especially if they ignore it. If you aren't doubling down on how to leverage AI in your business then you will struggle, particularly if you are an agency or service-based model. You can't be everything in a business, not if you want to scale and be successful. You need to bring in people who are better than you at the things you aren't good at. Many companies still have the incorrect perspective on security, they see it as administrative red tape have to get through. Moving upmarket has allowed Carbide to work with companies that generally have a good perspective on security and realize its importance for a modern company. BEST MOMENTS “We really dialed in on being highly effective in a small market” “I think we'll see layers of regulation popping up quickly {with AI]” “A lot of companies still don't think about security for the purpose of security” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

This episode is a recording of the talk Ryan recently gave at the 2023 SaaS open. Ryan talks through hitting $30mil in ARR and how you can apply it to your business in 2023, Ryan also gives tips on using podcasting as a pipeline and the internal use cases for AI. KEY TAKEAWAYS Look at your 5 biggest wins, 5 fastest wins and 5 biggest losses and you can learn quickly. After getting an initial large customer, Ryan and his team focused on expansion. The comp plan was planned purposely differently from its competitors, building in a residual payment and finding this meant clients wouldn't then want to leave. Fast implementation where their customers barely had to do anything helped Ryan and his team disrupt the space. If you can find the patterns and outliers in your business you can then use a strategy to repeat success. Focus on building strong relationships with your sales reps, so much so that you can align their personal goals and mission with the company mission. People go too broad with events, you need to think of specifics and niche down You can utilise a podcast as a pipeline by interviewing those in your space including potential clients and customers. People love promoting themselves and their brand and if you give them a vehicle for it, such as podcasting, they love you for it. You are proving value before asking anything of them. BEST MOMENTS “This journey started for me out of failure” “Think about how lazy people are and how resistant to change is” “We still go the deals but we got ridiculous margins” “You can literally interview those perfect customers I talked about in a podcast format” “I created value for them before asking anything” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Yaniv is a silicon valley veteran, founder of content audience platform KeeWee and now Generative AI Writing tool Anyword. Working on LLMs and generative AI for more than 5 years, Yaniv shares his insights on growing a company in an emerging space, dealing with the rollercoaster of founder life, the seismic shifts industries can undergo overnight and his thoughts on the future of generative AI. Join Ryan and Yaniv as they break down one of the most exciting new technologies of the last decade and the opportunities for founders, creators and investors. Key Takeaways Anyword Ai content creation tool spun off from publishing platform KeeWee, has been building generative AI for 5 years. Specializes in using a combination of specialized training data alongside your data to generate personalized performance content and copy for brands Used by big brands with a go-to-market strategy focussing on mid-market marketing teams and SMBs upselling users from free and trial plans. Specialized  LLM using millions of points of A/B testing data to inform best decisions. Content is easier to create than ever using LLM's now the focus needs to be on quality and performance Two primary ways to use LLMs 1. Help me with ideas and write them. 2. I have an idea help me refine it. Written content can be broken down into Formula/Talking Points/Tone of Voice Anyword has different prediction models for each channel to enhance performance, it's 82% accurate predicting which of 2 pieces of copy will perform LLM's are a competent sidekick but true experts with a unique take will always outperform them however plagiarism is potentially a huge problem. Very difficult to turn data and insights and actions, which is a big opportunity for generative AI Best Moments “When I was like pitching investors five years ago and saying, Hey, in five years AI is gonna write most of what you read or people are going to use AI to write, they'd say you're crazy.” “It's easy to create content when there's, there's a massive amount of quantity just like we're seeing with all the streaming services It all comes down to quality.” “Today we're at 82% accuracy. 50% is random, and we've tested it a lot. We're pretty confident and it's getting better the more data we train it on.” “We were like a hundred per cent growth month over month, over a month. We didn't buy into that hype and we started understanding how we can position ourselves differently.” “Our cost per lead is just decreasing all the time. Really since we, since we launched. It's, it's keeps on decreasing over and over because there's way more organic traffic” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan StaleyFounder and CEOWhale Boss312-848-7443ryan@whalesellingsystem.comwww.ryanstaley.io  EPISODE RESOURCEShttps://anyword.com/yaniv@anyword.com. ABOUT THE SHOWHow do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?  Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.  This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.  Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Brandon Metcalf is not just another entrepreneur, he is the CEO of not just one but three companies including Place Technology. Brandon is reimagining how businesses can operate and flourish in a technological world and talks about the unique things he is doing to be disruptive and change the space he is in. Brandon talks to Ryan about how he manages multiple companies including what he has learnt from each and also reveals the single best strategy for building and growing a business. KEY TAKEAWAYS Brandon is a big advocate for scheduling and being process driven. He is not a procrastinator and says these three things are why he can successfully manage so many companies and scale them the way he has. To lead a successful life, you must find the balance between work and personal life. Brandon manages this by having a calendar for all things, both work and personal. Pushing Slack for all internal comms allows email to be freed up for external communication within his businesses. As a leader, delegation is essential and giving the right amount of support and ensuring everyone is aligned as a team. Brandon supports his team to help them meet their goals and progress but he is firm about the fact they need to put the hard work in themselves to achieve. If you choose to build a business around something you have knowledge of and passion for, then it will be much easier to scale and find success. Workflow, automation and visibility when building a business allow it to find product market fit quickly and keeps things simple and organic. Teams can then focus on what they are supposed to. The main challenge for Place technology is that people don't know what they do, once they have the client looking at their offering they can convert easily, but it's getting seen by the client in the first place that they are struggling with right now. BEST MOMENTS “If it's not on my calendar it's not happening” “I learned the importance of the balance of the rest of your life outside of work” “You need to work hard to get to where you want to go” “Do something your passionate about and that you know” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES https://www.linkedin.com/in/metcalf/ ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Dr Cindy Gordon is the CEO and founder of SalesChoice, an AI solution for B2B sales. Cindy has over ten years experience of working with AI and is doing some incredible work around leveraging AI software to predict revenue. She joins Ryan to talk about the work they are doing right now, what we may see in the future and the human side of AI. KEY TAKEAWAYS AI can have a place in behavioural insights, this is something Cindy is looking at and the many benefits it could have. SalesChoice has an audit trail and attributions needed to understand the algorithm behind the AI they are using. Driving value and building use cases that solve real business problems whilst remaining ethical is SalesChoice's main vision. AI should be an advantage for humans and humankind, SalesChoice is passionate about bringing more humanity to these tools and the business world. The key to AI is not what is populated but that the right data has been entered in the first place. The human side to AI is key, AI is created, operated and managed by humans, it is they who need to put the right checks and balances in place and we will see this happen via new laws. BEST MOMENTS “AI can play a very interesting role when it comes to coaching people” “One of the hardest things in the world is bootstrapping a business” “We care about you focusing on the best opportunities with the global knowledge of your company” “You can unlock trillions of focused revenue enablement [with AI]” “We need a lot more humanity in the business world” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES https://www.linkedin.com/in/cigordon/?originalSubdomain=ca ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Manuj Aggarwal is a founder and chief innovation manager at TetraNoodle, a data science and AI consulting company he is also a fellow podcasting hosting the podcast Bootstrapping Your Dreams. Manuj has over 15 years of experience in working with AI and talks to Ryan about how not to be fearful of new technologies and how you can embrace them in your business; saving you time, money and helping you grow. Manuj also runs through how Auto GPT works including the best value cases he can see. KEY TAKEAWAYS TetraNoodle is focusing its efforts on being an authority and thought leader in all things AI to attract clients. They also run events and utilise outbound sales. Ask yourself, where is your team spending most of its time and then figure out how AI can help you with that/those tasks. By introducing the right technology, TetraNoodle can save up to 80% of its clients' time. When the internet first came along people resisted it and missed opportunities, don't be those people this time around with AI. Start using the tools being released by Microsoft and Google and start streamlining your business operations. Do everything you can to understand your customer and give them something they need and want before they even know they want it. They will never leave you and will bring you more business via referrals. Don't upload private or sensitive information to Auto GPT as it can share this information with others. No technology is inherently bad, it's all about people use it. There are always unwanted consequences to new technology but it's also the inevitable journey of human evolution. AI won't take your job, but someone who can use it will as they will be able to work smarter than you. BEST MOMENTS “Spread the right information rather than fear-mongering” “We can easily introduce AI and save at least 75%-80% of their time” “The idea is to think how we transition through those periods of technological revolution and what did we miss out on” “Tools like Auto GPT is a preview of what this will turn into” “AI won't take your job but a person who can use AI will” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES https://podcasts.apple.com/gb/podcast/bootstrapping-your-dreams-show/id1453077497 ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Eric Olden is the CEO of Strata Identity, an identity management company. Eric is a serial entrepreneur and visionary and has been transforming the way businesses navigate the complex world of cloud and hybrid security systems, having previously worked in a senior role at Oracle he is now leading one of the most innovative companies in the tech space. Eric joins Ryan to talk about digital identity, creating a new category in his industry and how he came to create the holy grail of identity management. KEY TAKEAWAYS Strata uses a hybrid model to sell its software by using both the cloud and data centres. You can use a product-led motion to accelerate your sales cycle, giving you the best of both worlds. Almost half of the company is in sales or go-to-market in some way, showing prioritising these areas can help build sustainable growth. Strata's software Maverick, decouples the application from identity security and allows upgrading external software without rewriting the application. The first task for Eric with Strade was to find the perfect product market fit, once this was achieved he focused his attention on how to sell the product in a repeatable way. Working at Oracle with customers who wanted to go to the cloud but had so many pain points to get to it is what gave Eric the idea for Strata. To create a new category in the industry, Eric had to first figure out if the problem is big enough. He interviewed people to assess their issues and pain points and how that would fit with the product. Strata used strong SEO and media presence to attract people to its product and then created content marketing around the use case of its product. BEST MOMENTS “It does for identity security what the m word did for compute” “It's really mission critical for some of the big enterprises because without it they're stuck, they can't move their applications to the cloud” “You don't have to convince us the cloud is where we want to be, the problem is getting there” “Marketing and product-led growth are hand in hand, the intent is that we use the marketing effort to attract people and aware of the product so they can serve themselves” “When we were doing product design we really mapped out the sales process and then made sure the experience and the product supported each thing” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES Strata.io/podcast ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.

Liam Patterson is the founder and CEO of Bidamic, a marketing tech platform that lets retailers unlock their full potential. Bidamic is the 4th company Liam has founded and he joins Ryan to talk all about his entrepreneurial journey and the amazing things he is doing in the e-commerce and marking space. Top topics include how AI is impacting business and how you can utilise it in yours, the power of outbound and Liam also reveals his single best strategy for growing a business. KEY TAKEAWAYS Bidamic's primary go-to market for revenue growth is predominantly outbound via email, LinkedIn and cold calling. They also attend events to raise awareness to marketing brands and marketing decision-makers. A lot of Bidnamic's potential clients don't realise the software that could be helping them, just speaking to them about what can be done for them is one of its main strategies for selling. Using scientific learnings and data allows Binamic to calculate the bid price for the exact customer, for the exact product for the exact search term Bidamic are enthusiastic users of AI, from using it in the products they sell to applying it to their everyday business practices including analysis and data collection. If there are mundane repetitive tasks, we need to be smarter as businesses and use AI, allowing us to lead strategy and creativity instead. Outbound has a terrible reputation but it's an incredible way to grow a business in the early days, especially if you are bootstrapping. BEST MOMENTS “A lot of the companies we work with are easy to identify, they are on google shopping” “We find it pretty powerful to get in front of them via outbound” “Let's embed and let's utilise existing AI tools” “Conversational AI would be really cool” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.

Angelina Lawton is the founder and CEO of Sportsdigita. A trailblazer in the sports world, Angelina has been named one of the 30 most powerful women in sport by Forbes! Angelina talks to Ryan about how she has transformed the way that over 450 of the biggest brands in the world market and sell, from massive sports brands to Fortune 500 companies and reveals how they generate referrals systematically as well as the lows and highs of her business journey. KEY TAKEAWAYS Inbound sales and referrals are the majority of Sportsdigita's market strategy. More recently they have spent time building their outbound and lead generation. Digideck is Sportsdigita's core product, which is a programme for building cloud-based presentations and includes integration with Salesforce and other platforms. The sports world has a herd mentality but can be difficult to penetrate. Angelina hired salespeople who already had existing relationships with the sports world and then the referrals began pouring in. Recognising what your business is at the core is essential. It took Angelina time to figure out that she was actually building and running a software business, once she did she hired people with the skills she was missing to aid scaling and success. Angelina and others like her, expect bigger brands to be on point and up to date with their branding and marketing but so often she has found this not to be the case in actual fact, they are the companies that need the most help and guidance. Sportsdigita is starting to figure out how AI will fit into its business and how to leverage it whilst recognising the importance of the human influence in content and marketing. BEST MOMENTS “Think PowerPoint but on steroids” “Sports is a herd mentality” “AI is on the horizon and we know it's surrounding us and we've got to figure out what to do with it” “We do think there is always going to be that human component, guiding the content” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES https://www.linkedin.com/in/angelinalawton/ ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.

Mike Montague is a fellow podcaster, author and the director of community at Sandler Training. He joins Ryan to talk about how he got started in marketing and his book as well as giving many online marketing tips for various platforms including LinkedIn and YouTube and also reveals the number one reason people don't listen to your podcast! KEY TAKEAWAYS Mike was gifted with computers at a young age, he was programming from 8th grade! Mike got into internet marketing after creating and hosting a successful internet radio station in the mid to late 00s. You need to create forward-looking profiles, talking about who you want to speak to and attract and talk about the problems you solve, making your profile outwardly focus rather than simply about you and your services. You can demonstrate your experience in a variety of ways such as hosting events and creating valuable content. People can get too focused on getting more followers and likes but what matters is what you are doing with the audience you already have, are you serving them well and getting good engagement? Stop putting things off and waiting for perfection, just get yourself out there and build consistency in all you do. BEST MOMENTS “When I was young, so was the internet” “There are things you can to do build your credibility but it's not what you think” “Everybody moves too fast, it's the hard work you actually do that builds a business” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES Mike's Book LinkedIn The Sandler Way ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.

beaujay.com is selling Raven autograph trading cards, so buy early and often; We honor a genius RavenEffect fanny-mailer (for no particular reason) as Raven reads some flashback fanny-mails from the late, great, fanny-mail auteur, Collin Matthews; a brilliant degenerate of a man known for coining two monster, HOF worthy, all-timer catchphrases; "hookers w/little to no STD's" and "blading vertically the hard way!";Rich decides to multi-task and check to see if he won the lottery from any of the states he's visited lately, shoots on Travelocity, gives sage advice for booking travel, and shares an uplifting post from Facebook regarding addiction; Feeney however, spends most of this show coloring in a coloring book while listening to an audiobook version of Scooby Doo's greatest adventures; Latest Apple Podcasts reviews, and of course, all the usual perversions. Follow the guys on Twitter!Raven - @theRavenEffectRich - @RichBocchiniFeeney - @jffeeney3rdDon't drop the balls in 2023! Manscaped, the best in mens below the belt grooming, get 20% off and free shipping with the promo code Raven. Your balls will thank you.Ask Danna on ebay is selling a bunch of Raven's old comics and other goods, go buy Raven's stuff. Check out the store at https://www.ebay.com/str/askdannaHave Raven say things that you want him to say, either for yourself or for someone you want to talk big-game shit to by going to www.cameo.com/ravenprime1If you want all the uncensored goodness AND watch The Raven Effect, sign up for Patreon by going to www.patreon.com/TheRavenEffect it's only $5 a month!