The B2B Growth Marketer

Eddie Saunders with Flex Machine Tools blew us away with his dynamic opinions on what it takes to be a unicorn marketer in an industrial marketing setting.Eddie shares what has helped grow his mentality and what has helped him to allow himself to market Flex in such a personal way. He says that B2B will always be H2H (Human to Human), and we love that mentality and the way he reverse engineers his marketing strategy.Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedInEddie Saunders, Marketing Manager, FlexArmFather, Husband, Kickboxing Coach, Former Top Ranked MMA Fighter, Jiu-Jitsu Competitor, Sports Announcer, Singer/Songwriter, and lover of all things adventurous!The above are just a few things that truly embody who Eddie is and what he's all about. Each of us is living life according to what we know and gravitate towards. For Eddie, it's simple...turning over every stone, exploring every opportunity, squeezing every moment for what it's worth, always growing, and never slowing. If you liked this podcast as much as we did listen to Eddie's podcast: Flex & Friends. Link below.Connect with Eddie

Deciding what tool to use for your website is always a long process. You need to think about cost and ease of use, as well as if it will be able to grow with your business. We will tackle the HubSpot vs. WordPress debate and determine which is best for your needs.Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedInStori Pemberton, Beacons Point, Marketing ManagerStori is the Marketing Manager at Beacons Point. Social media, writing blogs, and SEO are some of her biggest marketing interests. When she's not working, she loves to be outside with her dogs and fiance. Connect with Stori on LinkedIn

Alex Meade and Jeff Lerner focus on branding, personas, messaging, and funnels - and how they make the rest of your marketing better. Jeff has worked in marketing for over 20 years and has worked for companies such as Cricket Wireless, Google, and a few more impressive companies. Listen to this episode to hear what the most overlooked aspects of marketing are. Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedInJeff Lerner, Founder, and CEO, Misnomer LLCJeff Lerner is a marketing executive, author, and public speaker. His career began at Google in the early 2000s and has included stops at Cricket Wireless, FTD, AT&T, industry-leading digital publishers, and independent marketing agencies.Connect with Jeff on LinkedIn

INBOUND22 came to a close with a great conversation with Former President Barak Obama. Alex and Stori give their takeaways from their favorite sessions at INBOUND22. This was the best INBOUND yet, listen to hear about their top 3 favorite sessions and what they learned from them. The sessions range from Sales to Social Media. Be sure to check out the video version of this podcast and our WordPress vs HubSpot episode.Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedInStori Pemberton, Beacons Point, Marketing ManagerStori is the Marketing Manager at Beacons Point. Social media, writing blogs, and SEO are some of her biggest marketing interests. When she's not working, she loves to be outside, trying new breweries and just hanging out with her dogs and fiance. Connect with Stori on LinkedIn

This episode is all about the power of zero-click content. You'll learn why you should be testing it in your marketing strategy and a new segment where we ask each other marketing questions that we have to answer in 30 seconds or less. Stay tuned for more Stori & Alex episodes where we discuss current events in marketing.Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedInStori Pemberton, Beacons Point, Marketing ManagerStori is the Marketing Manager at Beacons Point. Social media, writing blogs, and SEO are some of her biggest marketing interests. When she's not working, she loves to be outside with her dogs and fiance. Connect with Stori on LinkedIn

Hiring a new agency can be intimidating. In this episode, John Bertino the founder of The Agency Guide (TAG), discusses why he went into the business of pairing companies with the perfect agency. He shares why it's important to have that perfect match, some overrated qualities that people look for when hiring an agency, red & green flags to look for, and why agencies need to be consistent.Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedInJohn Bertino, Founder of The Agency GuideJohn Bertino is the founder of The Agency Guide (TAG), a collective of seasoned marketing execs built to help brands source reliable marketing partners that produce extraordinary results. Connect with John on LinkedIn

In this episode of The B2B Growth Marketer Podcast Kyle Stout, the founder of Elevate & Scale discusses why email marketing should still be a part of your marketing strategy. With changes in technology, you would think that email would have drastically changed as well, but according to Kyle, it has stayed close to its original roots. Kyle shares some of his best practices and things to avoid if you're a small company starting out in email marketing.Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedInKyle Stout, Elevate & Scale, FounderKyle is the founder of Elevate & Scale. Elevate & Scale helps e-commerce brands put their sales on autopilot and maximize revenue with email and SMS marketing.Connect with Kyle on LinkedIn

Stori and I talk about everything from Pinterest for B2B marketers, how to get more interaction and networking done through LinkedIn, is TikTok a space that B2B marketers could ever start marketing on, and some more information on our newsletter, The Marketer's Basecamp.Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedInStori Pemberton, Beacons Point, Marketing ManagerStori is the Marketing Manager at Beacons Point. Social media, writing blogs, and SEO are some of her biggest marketing interests. When she's not working, she loves to be outside with her dogs and fiance. Connect with Stori on LinkedIn

Tom Hunt founder of Fame.SO shares the changes he sees coming in marketing brands and podcasts as well as his true feelings on cold calling. He shares what it takes to have a successful podcast and a few steps you should take if you want to have one. Tom is the founder of Fame.SO which is a UK advertising service that starts and grows the world's most profitable B2B podcasts.Tom Hunt Founder of Fame.SOConnect with Tom on LinkedInFame.SOWe start and grow the world's most profitable podcasts for growth focussed B2B businesses. We define strategy, find and book guests, train the host, produce the audio, promote the podcast, and much more.Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedIn

Kate and Rebecca of Culture Theory dive into common scenarios and what drives them to study and practice emotional intelligence. They define emotional intelligence as the ability or capacity to use and understand your own and others' emotions. which manifests as empathy, social skills, or great decision-making. Awareness of your or another's emotions can have a direct impact on your success in life, whether it be professionally or personally. Emotional intelligence has a place in everyone's lives and can help guide you in tough decisions or to see someone else's side without controversy. Tune in to see how you can manifest your life with the help of emotional intelligence.Kate Babcock, Co-Founder at Culture TheoryConnect with Kate on LinkedInRebecca Devaney, Co-Founder at Culture TheoryConnect with Rebecca on LinkedInCulture TheoryWe are an emotional intelligence consultancy with an executable framework that can work as an adjunct to any of your training or development initiatives. Whether you are looking to grow a team, train an executive, or raise a fund, there is no better resource than emotional intelligence practitioners with business and non-profit experience. To your success, happiness, and collective emotional intelligence!Connect with Culture Theory on LinkedInAlex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedIn

We sat down with Ashley Lawson, our Client Success Manager, and Sabina Hahn, our Client Strategist, who both have a hand in vendor management and outsourcing, to see if they have any tricks of the trade to share with us. Vendor management can be a tedious task initially, but if you document your processes and note the best practices that have yielded a great return, you can smooth out this daunting process over time. Vendor management involves vendors, from sourcing them to managing the quality of their work to paying them. While this is not an easy job, it can be rewarding. You can free up time and energy within your company to start working on projects that you didn't think you would have time for.Ashley Lawson, Beacons Point Client Success ManagerAshley is the Client Success Manager at Beacons Point. She is passionate about helping her clients develop brand awareness, drive leads, and close deals. More often than not, you can find Ashley's paw-sonal assistant, Zoey, by her side.Connect with Ashley on LinkedinSabina Hahn Beacons Point Content StrategistSabina discovered her keenness for strategic and creative storytelling in college while working on campaigns for brands such as CHOC Hospital and Wienerschnitzel. As a Content Strategist at Beacons Point, Sabina works with the BP team to create engaging content that helps her clients reach their prospective customers and hit their goals.Connect with Sabina on LinkedinAlex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on Linkedin

It's no secret that things have changed; the pandemic exposed weak points in many sales and marketing teams. The old way of selling and marketing doesn't cut it anymore, and teams that can pivot to a new normal are the ones that succeed. Ken Lundin has a unique ability to hone in on what a team can do to succeed and how to implement the strategies. So we wanted to pick Ken's brain on what he thinks a fully optimized team looks and functions like in the new era of sales and marketing.Ken Lundin, President of Ken Lundin Associates & RevHeatCreator of the Sales Alpha Roadmap, to suggest him as a guest on your show. Ken can draw from over 20 years in the sales industry and share expert advice on how to initiate growth in your business, especially during times of hardship and unpredictability.Connect with Ken LundinAlex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedIn

Do you tell yourself, "I need to improve the search on my site; I need to improve the rankings." Jeff Coyle, the Co-Founder and Chief Strategy Officer at MarketMuse, says that creating high-quality content is how you make improvements happen. Jeff has been working in SEO, ads, and content for 20 years. Today on the show, we will talk about cutting out the fluff content pieces, creating invaluable information for your customers, and the importance of reengaging and reupdating your content. Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuseLinkedinTwitterEmail: Jeff@marketmuse.comAlex Meade, Beacons Point, VP of Sales & Marketing Linkedin

Season one was the highlight of 2021. We recorded 41 episodes in season 1 that included guests from all over the country with experts in sales, marketing, and building relationships. It's time to get ready for season 2.We are taking a new approach, a new perspective with podcast content.We will still be talking to experts to help you become a better marketer, help you in your career, become a better manager, better team member, and person.Season 2 launched on February 28, 2022Follow along on Spotify, Apple Podcasts, and LinkedIn.Find more about Beacons Point at www.beaconspoint.com

When it comes to telling a story to create a movement, Marty Berman is no stranger. Marty was the in-house Senior Producer at SpaceX, helping shape the future of space exploration. Marty has joined the team at Hermeus, which is creating a new era of hypersonic private and commercial flight. In today's episode, we dig into the impact of visual storytelling and how it can shape the brand for years to come. Marty Berman - Director of Content & Marketing / HermeusLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

When it comes to telling a story to create a movement, Marty Berman is no stranger. Marty was the in-house Senior Producer at SpaceX, helping shape the future of space exploration. Marty has joined the team at Hermues, which is creating a new era of hypersonic private and commercial flight. In today's episode, we dig into the impact of visual storytelling and how it can shape the brand for years to come. Marty Berman - Director of Content & Marketing / HermuesLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Joseph Lewin is the Marketing Manager at CADENAS PARTsolutions, working in industrial manufacturing. Before starting, Joseph had no prior experience in manufacturing. In this week's Helpful Hot Take, we discuss how he could create content without being an expert. Joseph is also the host of The Strategic Marketer podcast found here.Joseph Lewin - Marketing Manager / CADENAS PARTsolutionsLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

No matter the industry, services, products, B2B or B2C, you need to understand your customers on a DEEP level to create content that offers value. Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, uses customer feedback and data to drive their content marketing strategy. Joseph is also the host of The Strategic Marketer podcast found here.Joseph Lewin - Marketing Manager / CADENAS PARTsolutionsLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

How do you build successful relationships? It starts with doing your homework and creating the right process. Dan Englander gives his advice for sales professionals beginning at a new job and how to get meetings by building relationships.Dan Englander - CEO & Founder / Sales SchemaLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Do you use personalization in your sales and looking for the next evolution? The term "personalize" can have different meanings in sales and has become a buzzword used without understanding how to use it. Today on the show, we talk with Dan Englander, the CEO of Sales Scheme, who has to build a philosophy and process to build relationships at scale. Dan Englander - CEO & Founder / Sales SchemaLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Sam Capra from flexEngage and Sales Samurai Podcast host joins us to talk about starting an ABM strategy. How to identify when it's right to implement? What software or platforms do you need? If this sounds familiar, tune in to hear Sam's advice. Sam Capra - VP of Sales at flexEngage // Host of the Sales Samurai PodcastLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

What the heck is ABM? The term "Account-Based Marketing" has been gaining traction the last few years, but most are unsure of what it even means to implement an ABM strategy. Is my company too big? Is it too small? Is my ICP right for it? I sat down with Sam Capra of flexEngage and the Sales Samurai Podcast host to discuss ABM and how he and his team successfully run an ABM strategy. Sam Capra - VP of Sales at flexEngage // Host of the Sales Samurai PodcastLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

The world has changed. Is your organization or event ready? Hybrid events are a great way to expand your reach, provide more value, and make the in-person count. Join Ike Kehal from Social27 to talk future of virtual, in-person, and hybrid events. Ike Kehal - CEO / Social27LinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Let's face it, most events and conferences will never be the same, and that's ok. Often time innovation happens when there is a drastic life-changing event, in our case, COVID-19. Ike Kehal leads Social27, a virtual event platform for large corporations, and today, we discuss how the in-person event will change forever and how this is good for business.Ike Kehal - CEO / Social27LinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

So, you want to join an online community? Corinna Gelster-Borgard and Sannah Vinding share their tips and ideas on choosing the right community for you.Are you looking to join an online community? The Campfire Mastermind is a group of peers looking to help each other get better by providing feedback, insights, and solutions to the community's needs. Check it out and register for our next sessions. Corinna Gelster-Borgardt - Director of Marketing and Brand / Metal ToadLinkedInSannah Vinding - Executive Director of Product Development and MarketingLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Online communities are not a new idea. Facebook, Instagram, and Twitter have been pushing this idea since the inception of social media. The pandemic changed how we communicate and do business. So did the online communities. Today, online communities for sales and marketing professions are far more significant than any conference. To get the peer-to-peer discussion and education, you don't need to spend $1,000's; you need to find the right group and log in. Today, Corinna Gelster-Borgardt & Sannah Vinding discuss the benefits of online communities. Looking to join an online community? The Campfire Mastermind is a group of peers looking to help each other get better by providing feedback, insights, and solutions to the community's needs. Check it out and register for our next sessions. Corinna Gelster-Borgardt - Director of Marketing and Brand / Metal ToadLinkedInSannah Vinding - Executive Director of Product Development and MarketingLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Today, we will talk about video, specifically, how to add video to your current content campaign in 4 simple steps: strategy, mindset, easy wins, long-term success.We also talked about our sales & marketing mastermind group called Campfire Mastermind. The Campfire Mastermind is a group of peers looking to help each other get better by providing feedback, insights, and solutions to the community's needs. Check it out and register for our next sessions. Alex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

This week's Helpful Hot Take is all SDRs (Sales Development Representatives). Nick Wassenberg, VP of Marketing at Fulcrum, manages the SDRs, and he discusses why.Nick Wassenberg - Fulcrum, VP of MarketingLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Nick Wassenberg has spent his career-building experience in all aspects of marketing in various industries. Now, Nick is the VP of Marketing at Fulcrum, who supports the next generation of manufacturers with digital workflows, machine learning, automation, and predictive analytics. Today, we talk with Nick about changing the way industrial manufacturers market to their future clients. Nick Wassenberg - Fulcrum, VP of MarketingLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

This week I am trying something new. I often get asked what a buyer persona is and why they are so important. Today, I am going to give a buyer persona 101. I will define a buyer persona, how to create a buyer persona, and how to use them once completed.If you are looking for more about buyer personas, check out more on our website.Alex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

We learn how to be interviewed for a job. We sometimes know how to interview others for a job. But, unless you are a journalist or an attorney, you never really learn how to interview to gather knowledge — to gain insight into a topic or subject, you may know very little about it.As marketers today, it's essential to create content that speaks to your audience and offers them value. Interviewing subject matter experts is a great way to extract that information.Today we talk with Sabina Hahn, the Content Manager here at Beacons Point, about conducting these interviews. Sabina studied journalism and marketing and quickly realized how those two skills work well together.Sabina Hahn - Beacons Point, Content ManagerLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

a Jeroen Corthout didn't always plan to be an entrepreneur and develop his start-up Sales CRM tool, Salesflare. Like most great entrepreneurs, he saw a gap in large CRM systems and sales systems and build a solution for small and medium-sized businesses.In this episode, Jeroen gives his advice to young entrepreneurs who are looking to start their own tech start-up.Start your trial at Salesflare.comJeroen Corthout - Salesflare, Co-Founder & CEOLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Jeroen Corthout didn't always plan to be an entrepreneur and develop his start-up Sales CRM tool, Salesflare. Like most great entrepreneurs, he saw a gap in large CRM systems and sales systems and build a solution for small and medium-sized businesses.In this episode, we talk with Jeroen on how he found the idea for Salesflare and how he grew it to one of the top CRM tools for small and medium-sized businesses.Start your trial at Salesflare.comJeroen Corthout - Salesflare, Co-Founder & CEOLinkedInAlex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

In Episode 15 of the podcast, we talked with Steve about his first 90-days at KETOS and how he build the marketing function from the ground up. This week's Helpful Hot Take is all about how he creates webinars that his audience wants to join.Steve ShafferVice President of MarketingKETOSConnect on LinkedInBeacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com

When you start a new job as a marketing leader, it's always good to come with a plan. In just 90 days, Steve Shaffer double webinar registrants, created 8 case studies, 3 whitepapers, 7 blogs, 2 webinars, and 3 newsletters. Oh yea, he also created a new website and brand identity. In this episode, we discuss Steve's process of creating a great team, build a winning process, and implement the right technology to build the foundation of success. Steve ShafferVice President of MarketingKETOSConnect on LinkedInBeacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com

What happens when three marketers who love podcasts create a podcast about podcasts? Let's say we learned a lot about each other. Today on the show, I convinced (forced) two of my co-workers at Beacons Point to talk about our approach to creating podcasts for some B2B clients. We discuss the benefits, how to get started, and some of our favorite podcasts. Ross NelsonDirector of Content & Media ProductionBeacons PointConnect on LinkedInMax ReinhardtContent StrategistBeacons PointConnect on LinkedInBeacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com

Corinna Gelster-Borgardtis back for the Helpful Hot Take! Corinna has many roles and responsibilities at Metal Toad. Still, she also recently went back to school and received a Digital Marketing: Customer Engagement, Social Media, Planning & Analytics" certification from Columbia Business School Executive Education in her free time. So, I thought it would be great to learn how she manages her work-life balance. I hope you enjoy the show!Corinna Gelster-BorgardtPartner Marketing ManagerPostalConnect on LinkedInMetal ToadBeacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com

In marketing, someone skilled in design, strategy, content creation, and technical marketing is called a Unicorn. Corinna Gelster-Borgardt is one of the rare marketers who is not just good but a great marketer. Corrina, and her small team at Metal Toad, devise a way to create an ecosystem of high-quality content that brings together an entire industry. Today, we learn how Corinna and her team found a way to bring the industry experts to create engaging content that converts. Corinna Gelster-BorgardtMetalToadConnect on LinkedInMetal ToadBeacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com

This week's Helpful Hot Take is all about gifting. We welcome back Tara Soles, the (former) Partner Marketing Manager at Postal, who explains how to create a gifting campaign that drives personal connections. Since recording this episode, Tara received a job offer at Mindbody as their Strategic ABM Program Manager.Tara SolesPartner Marketing ManagerPostalConnect on LinkedInpostal.ioBeacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com

We all love getting things in the mail. It's in our DNA. Tara Soles, the Partner Marketing Manager at Postal, explains why this is. We don't stop there. We discuss strategies and ways to use gifting to enhance your B2B sales and marketing campaigns. Since recording this episode, Tara received a job offer at Mindbody as their Strategic ABM Program Manager.Tara SolesPartner Marketing ManagerPostalConnect on LinkedInpostal.ioBeacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com

What does it mean to be a "remote-first" company? Joaquin Lippincott, the Co-Founder & CEO, transition to a remote-first company in 2019 by accident. Since 2019, he and the Metal Toad team have created a collaborative work environment that kept their company culture alive. In today's episode, we dig deep into how Joaquin and his team made a thriving company culture with a remote-first approach. Joaquin LippincottCo-Founder & CEOConnect on LinkedInmetaltoad.comBeacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com

Zach has an incredible story of asking questions to collect data. On this week's Helpful Hot Take, he shares why it is so essential for SMBs to be collecting data and acting on it. Check out the full episode with Zach to learn about him and his company, Survey Soft.Zach RasmussenCo-Founder & CEOConnect on LinkedInGetSurveySoft.com

Zach was riding his bike to his job at a gym while living on his parent's couch. He had an idea to ask simple questions. What do people want? He was trying to find the next product to sell and a business to open to change his life. What he did next set him in motion to start Survey Soft—providing tools and data for small and local businesses to grow. Zach has a fantastic story and worth a listen.Zach RasmussenCo-Founder & CEOConnect on LinkedInGetSurveySoft.com

Helpful Hot Take with Erik Osland & Sentari Minor of EvolvedMD.Question: What advice do you have for anyone who is looking to start a new business?Erik OslandCo-Owner - Managing PartnerConnect on LinkedInSentari MinorHead of StrategyConnect on LinkedIn

Erik Osland created EvolvedMD because of personal experiences with his father and the medical system. EvolvedMD is radically changing the people who receive care by integrated behavioral health services with primary care. But, it wasn't an easy path. Join Erik Osland and Sentari Minor as we discuss how EvolvedMD is scaling to expand their transformative service and why taking care of your mental health is the secret to growth.Erik OslandCo-Owner - Managing PartnerConnect on LinkedInSentari MinorHead of StrategyConnect on LinkedIn

There are always new strategies, tactics, and theories on building a winning strategy, but there is still one constant. Your customer should be at the center, and how they interact with our brand should dictate your strategy. This week Ashley Levesque, Director of Marketing at Demio, shares what musical theatre taught her about marketing. Plus, she shares her job hunting experience during a pandemic and signs you are interviewing for a good companyConnect with Alex on Linkedin: https://www.linkedin.com/in/alexmeade/Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleylevesque/Demio provides a simple, no-download webinar experience for your audience, as well as all the marketing tools you need to generate better resultsRevGenuis Podcast

On this week's edition of the Helpful Hot Take, we have our friend Kristina Finseth back to discuss why you should personalize your email outreach and why you should stop your 1:many mass emails. Check out Kristina's Outbound FIRE Framework course: https://outboundfireframework.teachable.com/p/outbound-fire-frameworkConnect with Alex on Linkedin: https://www.linkedin.com/in/alexmeade/Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristinafinseth/

There are a few times in your life when you come across someone who gets it. Someone who takes something that may be complex and simplifies it and makes it work better. Kristina Finseth, Growth Marketing Lead at Interseller, is one of those people. Today on the show, Kristina walks us through her Outbound FIRE Framework and how to boost your sales with a personalized approach. Check out Kristina's Outbound FIRE Framework course: https://outboundfireframework.teachable.com/p/outbound-fire-frameworkConnect with Alex on Linkedin: https://www.linkedin.com/in/alexmeade/Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristinafinseth/

Check out Alex on LinkedIn and his website.https://www.linkedin.com/in/alex-glenn/PartnerPrograms.io#PowertothePartners.