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Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertising category covering Best Ad Read, Best Branded Podcast, and Podcast Advertiser of The Year.Triton Digital released its Australian Podcast Ranker for July 2026. Mamamia Out Loud held the top spot, Hamish and Andy placed second, and ABC News Top Stories cracked the top three for the first time.The IAB updated its AI Transparency and Disclosure Framework with a standardized sparkle icon or text label for advertising where AI materially changes what consumers see or hear. The harder problem is keeping that disclosure attached to the creative as it moves through agencies, DSPs, ad servers, and publishers.Buzzsprout reports more than 11,000 HLS video episodes are now live on Apple Podcasts. Among 562 established shows, median Apple Podcasts downloads rose 19 percent in the 28 days after a show's first HLS video episode.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertising category covering Best Ad Read, Best Branded Podcast, and Podcast Advertiser of The Year.Triton Digital released its Australian Podcast Ranker for July 2026. Mamamia Out Loud held the top spot, Hamish and Andy placed second, and ABC News Top Stories cracked the top three for the first time.The IAB updated its AI Transparency and Disclosure Framework with a standardized sparkle icon or text label for advertising where AI materially changes what consumers see or hear. The harder problem is keeping that disclosure attached to the creative as it moves through agencies, DSPs, ad servers, and publishers.Buzzsprout reports more than 11,000 HLS video episodes are now live on Apple Podcasts. Among 562 established shows, median Apple Podcasts downloads rose 19 percent in the 28 days after a show's first HLS video episode.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Liquid Content, Skip Buttons, and a Memory Walk - Episode SummaryThis week Marv shares a personal reflection on a memory walk marking one year since his mum's passing, then runs through a jam-packed week in podcasting news — TrueFans, Spotify's skip button backlash, YouTube's tougher monetisation rules, a new AI voice platform, African podcast monetisation struggles, Disney's deal with The Overlap, and more. Plus: Marv reveals he used Claude AI to help tighten this week's script.Timestamps[00:00:00] Intro — Marv's memory walk for his mum, and getting a shoutout from Sam Sethi on Podnews Weekly Review[00:01:00] Monday — TrueFans in Forbes, RSS.com's HLS video distribution, BBC's Acoustic Kitty episode, Stephanie Fuccio's discoverability experiment, the Spotify "skip forward" debate[00:03:00] Tuesday — YouTube's doubled monetisation requirements, Apple's fuzzy play-count data, BionicVO's AI voice cloning, the citation problem, Dave Campbell's "start where you are" message[00:05:00] Wednesday — John McDermott's radio stress dream and shrinking listening feed, a self-replicating LLM on AI Girls Club, Too Long Didn't Listen's season finale, a new Buzzsprout WordPress plugin, African podcast revenue ($3.1bn industry)[00:09:00] Thursday — Disney signs The Overlap for Disney+, a survey on "what is a podcast," Substack's Stripe/Africa payment problem[00:10:00] Friday — RSS.com's HLS video plans on Podnews Weekly Review, an Obama "podcast" from Audible, Sam Sethi's feedback on newsletter length[00:13:00] Sign-off — Format experiment notes, where to find the show[00:14:00] Trailer — Fallacious Trump(Timestamps are approximate, taken from the transcript's minute markers — worth a quick check against the actual audio before publishing.)Mentioned This WeekFrank Racioppi (Forbes) / Sam Sethi — TrueFansJames Cridland — Podnews Daily / Podnews Weekly ReviewRSS.com — HLS video distributionJohn Scott Dryden — Central Intelligence (BBC)Stephanie Fuccio — discoverability experiments, SubstackNeal Veglio — PodmasteryDan Price — BionicVODave Campbell — SubstackJohn McDermott — newsletter, "Cridlandism"/"McDermottism"Grace — AI Girls ClubDubble Audio & Josh Craggs — Too Long Didn't ListenGavin Gaddis & Jim Ballas — Sounds Profitable / PodbizTony Doe & Israel Usolor — Into The PodverseRob Greenlee — New Media ShowBen & Alberto — RSS.comCreditsDistributed and sponsored by RSS.com. Find "Pods Like Us" wherever you get your podcasts, and all links at themarvzone.org
Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attribution, incrementality, the shift from audio to video, social clips, HLS, and why advertisers still need reliable performance data.The conversation then turns to the changing ad tech landscape, including the open web, Nielsen's acquisition of DoubleVerify, measurement industry pressure, The Trade Desk's earnings, PubMatic, Viant, and advertising to AI agents. Takeaways: Video is expanding podcast audiences, but it is also creating new measurement silos across YouTube, Spotify, Apple, and other platforms. Podcast attribution can use RSS prefixes, pixels, and listener-level signals, but those approaches become harder as consumption spreads beyond traditional RSS. Promo codes and vanity URLs capture only part of podcast-driven conversions, making more sophisticated attribution important for performance advertisers. Measurement can unlock more advertiser investment, while independent measurement and trust remain major industry concerns. Ad tech is shifting toward CTV, retail media, apps, creator channels, and AI while traditional open-web and measurement businesses face increasing pressure. Chapters:00:00 Welcome and Episode Introduction02:04 Marketecture Live Chicago03:08 Meet Matthew Drengler, Head of Partnerships at Podscribe04:43 What Podscribe Does05:45 Why Podcasts Are Moving to Video07:56 The Growing Podcast Platform Problem08:32 Apple HLS and the Future of Video Podcast Measurement09:58 What Actually Counts as a Podcast?11:41 Should Social Clips Be Part of Podcast Ad Packages?13:15 Why Social Podcast Clips Are Hard to Measure15:07 How Podcast Attribution and Incrementality Work18:02 Should Podcasts Be Treated Like Influencer Marketing?20:27 Why Better Measurement Unlocks Advertising Budgets20:47 Networks, Independent Podcasts and Performance22:17 AI-Powered Podcast Ad Verification23:55 Spotify's Podcast Ad Skip Discussion26:07 Ad Tech News Begins26:51 Is the Open Web Dying?34:38 Phia and the Cookie-Stuffing Controversy37:36 Nielsen Acquires DoubleVerify40:19 Independence and Trust in Measurement43:40 Comscore and the Measurement Market Shakeup45:45 Viant's Measurement Layoffs and AI Push46:33 The Trade Desk Earnings Breakdown50:03 PubMatic's Growth and Agentic Opportunity51:26 Viant, CTV and the MySpace Question54:00 Perplexity, Mobian and Ads Targeted to AI Agents55:47 Closing With Matthew Drengler Ari Paparo, Eric Franchi, Matt Drengler Learn more about your ad choices. Visit megaphone.fm/adchoices
In Episode 680 of the New Media Show, host Rob Greenlee welcomes Steven Goldstein, founder and CEO of Amplifi Media, for a timely, future-leaning discussion. We have entered the Liquid Content Era. A podcast conversation can now become an audio episode, full-length YouTube video, Spotify video, Apple Podcasts video, vertical clips, social posts, articles, newsletters, searchable transcripts, and potentially AI-discovered answers. The underlying content may be the same, but the way people encounter and consume it varies by platform. That creates an enormous opportunity for creators. It also creates a measurement problem. Podcasting built much of its advertising business around the download. That metric helped turn an emerging medium into a legitimate advertising marketplace, but Steven argues that it no longer adequately represents how audiences consume modern shows. Downloads were created in an era when bandwidth was limited and podcast applications often downloaded episodes to devices before the listener played them. Today, streaming is increasingly immediate, video consumption is growing, audiences move between devices, and clips can sometimes reach more people than the original episode. The question is no longer simply: How many times was the podcast downloaded? The better question may be: How many people actually listened to, watched, encountered the advertising, and engaged with the creator's content across the entire media ecosystem? Why advertisers need this change. Large brands already buy television, web, streaming video, social, and other digital media through dashboards that provide comparable impression-based reporting. Podcasting remains fragmented across RSS analytics, platform dashboards, YouTube views, Spotify data, and different definitions of what constitutes meaningful exposure. That fragmentation makes podcast media harder to buy at scale. Steven explains that advertisers do not want separate teams manually reconciling podcast audio, video, clips, and platform metrics. If podcasting wants to attract substantially more advertising investment, it needs to fit more easily into the systems marketers already use. That leads into one of the episode’s central topics: the AMP Accords. The Alliance for Measurement in Podcasting was formed to address three persistent problems: Defining a podcast Standardizing exposure metrics across platforms Creating a more consistent way to evaluate advertising effectiveness. The AMP Accords describe their goal as establishing cross-platform measurement standards spanning open RSS and closed platforms. One of the biggest proposed shifts is moving toward a 30-second play as a standardized exposure metric across audio and video. Steven is less concerned about whether 30 seconds ultimately proves to be the perfect number than he is about establishing a common starting point. Media measurement has always evolved. Steven draws on his experience in radio, where audience measurement moved from handwritten listening diaries to electronic Portable People Meters. The change was disruptive. Some formats gained audience under the new methodology, and others lost it. But advertisers demanded better information, and the industry eventually adapted. Podcasting is facing a similar moment. The industry should not allow the pursuit of a perfect measurement system to delay the adoption of a more useful one. The AMP framework also addresses advertising impressions and audience measurement. That matters because an advertiser ultimately wants to know whether someone actually received an advertising message, not simply whether a media file was automatically delivered to a device. Rob and Steven discuss the tension this creates for established podcast measurement. Some publishers remain strongly committed to the download because it has provided consistency and an open measurement methodology for many years. Steven gives the download credit for helping build the podcast advertising business but believes the medium now needs to move forward. The shift becomes even more important when video enters the equation. YouTube has become a major podcast-consumption platform with sophisticated analytics on views, watch time, audience behavior, retention, and discovery. Spotify has added video. Apple is expanding its video capabilities through HLS. Meanwhile, audiences increasingly move fluidly between audio and video rather than seeing them as completely separate media products. This raises another difficult question: What exactly is a podcast now? The AMP Accords propose a broad podcast definition that encompasses audio or video and open or closed distribution, provided the program remains meaningful without requiring constant visual attention. Steven likes the basic framework but emphasizes that audiences will ultimately shape the word's meaning. People already call shows “podcasts” based on format and experience rather than on technical infrastructure. Most listeners do not know whether a show uses RSS feeds, direct platform uploads, streaming video, or another delivery method. Rob raises a concern about defining podcasting too strongly through an audio lens. If a video must always function perfectly with the viewer's eyes closed, does that discourage creators from investing in richer visual storytelling? That question becomes increasingly important as video production matures. A modern video podcast can include visual demonstrations, graphics, archival material, set design, screen sharing, camera movement, and other elements that provide additional value to the viewer. Rob argues that creators should retain the freedom to build excellent audio and excellent video experiences, even when the two versions are not identical. The discussion then moves to another major part of liquid content: short-form video. Shorts or Clips were initially treated primarily as promotional tools designed to push people toward the full episode. That assumption is changing. Some audience members may never consume the full show. They may know a creator entirely through Shorts, Reels, TikTok, or other excerpts. Steven describes this as both an opportunity and a potential problem. If a creator publishes the four best moments from an hour-long conversation, some viewers may decide those clips provide everything they wanted from the episode. That means short-form may represent a separate audience, not simply a funnel into long-form media. At the same time, social clips have become an increasingly important discovery mechanism. Creators cannot simply ignore the places where audiences spend their time. That is the essence of liquid content: the audience determines where and how the media gets consumed. Artificial intelligence adds another layer. Steven believes creators should increasingly think beyond traditional SEO, Search Engine Optimization, toward AEO, Answer Engine Optimization. AI systems are increasingly becoming discovery engines themselves. Instead of searching through a list of websites or podcast episodes, a user may ask an AI system a specific question and receive a direct answer assembled from available sources. That shift could be especially valuable for niche creators. A podcast with deep authority in a narrow subject may become an important source of AI-generated answers if its content is well-structured, transcribed, accessible, and clearly associated with expertise in that category. Rob expands the discussion into recommendation systems. YouTube already uses AI extensively to determine which content should be presented to which audience. Similar systems will increasingly influence discovery throughout digital media. That creates a harder competitive environment. Steven argues that mediocre content will be crushed. As audiences face effectively unlimited choices and algorithms become better at filtering those choices, simply producing acceptable content may no longer be enough. Shows need differentiation, relevance, expertise, strong personalities, or storytelling that holds attention. That does not mean every successful podcast needs millions of listeners. Steven points to niche podcasts serving highly specific professional communities. A show about HVAC systems may never become a mainstream entertainment hit, but it can still become an extremely valuable business if it reaches the right technicians, manufacturers, buyers, and industry decision-makers. Influence within a valuable niche can matter more than raw audience scale. The conversation closes by examining the tension between short-form and long-form media. Consumers are time-starved. Summaries, clips, AI-generated takeaways, and compressed content are becoming increasingly useful. Yet long-form is not disappearing. Joe Rogan, Acquired, Dan Carlin, and other successful long-form creators demonstrate that audiences will still spend hours with content when the storytelling, expertise, personality, or subject deserves the investment. The real challenge is earning the audience's time. In the Liquid Content Era, creators are no longer simply publishing episodes. They are building adaptable media assets that can move across platforms, formats, screens, algorithms, and audiences. The measurement systems now need to catch up. Topics Covered in This Episode: -What Steven Goldstein means by the Liquid Content Era -Why one piece of content now becomes many media products -Why the podcast download is becoming less representative of consumption -What podcasting can learn from radio and television measurement -Why advertisers need unified cross-platform metrics -The AMP Accords and the future of podcast measurement -The proposed 30-second play standard -Plays, audience, ad impressions, and ad audience -Audio versus video measurement -Apple HLS, YouTube, Spotify, and platform competition -Why the definition of a podcast continues to evolve -Whether video podcasts need to work with the viewer's eyes closed -The difference between clipping content and creating for vertical video -Why clips may represent a separate audience -AI and Answer Engine Optimization -How algorithms increasingly control media discovery -Why mediocre content faces greater pressure -High-value niche content versus mass audience scale -What it takes to create a hit today -Why long-form content can still win Chapter Time Stamp Markers 00:00 Welcome to The New Media Show Episode 680 00:36 The Liquid Content Era needs new measurement 01:10 Introducing Steven Goldstein of Amplifi Media 02:07 Why media has entered the Liquid Content Era 03:18 The New York Times as a liquid content example 04:41 Podcasting moves from audio into multimedia 05:29 Video was always part of podcasting 06:22 Why the download originally made sense 07:13 Streaming changes how podcast consumption is measured 08:08 What podcasting can learn from radio measurement 09:11 From listening diaries to electronic measurement 10:00 Why advertisers need podcasting inside their dashboards 11:05 Audio and video buying remain separated at agencies 12:06 How television moved toward impression-based measurement 13:13 Short-form video enters the podcast media mix 14:12 Introducing the AMP Accords 15:08 What the AMP Accords propose 17:03 What AMP got right and what could go wrong 18:41 Why 30 seconds is a starting point, not the final answer 20:06 Moving beyond the download 21:23 Downloads do not always equal actual listening 22:03 The IAB and industry resistance to changing measurement 23:20 Some shows will gain, and others will lose under better metrics 24:18 Why Steven believes the download cannot be the future 25:11 Consumer behavior is forcing podcasting to change 26:02 Vertical video becomes a major media business 27:01 Can YouTube, Spotify, and Apple align around new metrics? 29:16 Comparing 30-second and 60-second exposure 31:07 Plays, audience, ad impressions, and advertiser needs 32:16 Why advertisers dislike hidden podcast audience numbers 33:07 Measurement matters differently for niche podcasts 34:19 How audiences move between audio and video 36:05 Should audio and video come from the same media file? 37:02 Why measurement does not need to be perfect to improve 38:16 Liquid content keeps expanding into new formats 39:14 What qualifies as a podcast now? 40:02 The audience may ultimately define podcasting 41:35 Does “eyes closed” unfairly prioritize audio? 43:05 Could the new definition weaken video creativity? 44:31 Separate audio and video podcast experiences 46:07 Vertical video versus automatically generated clips 46:52 Are clips replacing the full episode? 48:04 Short-form audiences may be entirely different 49:00 AI enters the Liquid Content Era 49:28 SEO shifts toward Answer Engine Optimization 50:27 AI becomes the first layer of media discovery 51:13 Algorithms judge what audiences see 53:04 Why mediocre content will be crushed 54:02 What qualifies as quality content? 55:04 Niche media does not need mass scale 57:07 How specialized podcasts can build valuable businesses 58:38 Why podcast creation remains flat despite creator growth 1:00:16 Creators no longer need traditional media gatekeepers 1:01:21 What the COVID podcast boom taught the industry 1:02:27 High-value content and why hits are hard 1:03:05 Differentiation as the foundation of a successful show 1:05:05 What television can teach podcasters about format innovation 1:06:22 Why creators compete for increasingly limited audience time 1:07:34 Short-form versus long-form content 1:08:22 Why people increasingly use AI to summarize long content 1:09:08 Joe Rogan, Acquired, and why long-form still succeeds 1:10:05 Gen Z will consume long content when it earns the time 1:11:01 Structured YouTube content versus podcast conversations 1:13:00 Final thoughts on the changing New Media landscape 1:14:00 Where to find The New Media Show Guest: Steven Goldstein, Founder and CEO, Amplifi Media Amplifi Media: https://www.amplifimedia.com About Steven Goldstein: https://www.amplifimedia.com/about Steven Goldstein on LinkedIn: https://www.linkedin.com/in/steven-goldstein-a057b54 Amplifi Media on LinkedIn: https://www.linkedin.com/company/amplifi-media Steven Goldstein is founder and CEO of Amplifi Media and teaches The Business of Podcasting at NYU. His current work focuses heavily on the shift toward cross-platform audio, video, and social distribution, as well as what he describes as the Liquid Content Era. AMP Accords Alliance for Measurement in Podcasting: https://ampaccords.com The AMP Accords focus on three areas: standardizing impression metrics, developing cross-platform performance measurement, and creating a common industry definition of a podcast. Host, Rob Greenlee, and New Media Show Links New Media Show: https://newmediashow.com New Media Show on YouTube: https://youtube.com/@TheNewMediaShow New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee Website: https://robgreenlee.com Rob Greenlee on LinkedIn: https://www.linkedin.com/in/robgreenlee Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com AI Disclosure Note: AI tools were used to create a video and audio introduction clip, episode images, help organize and edit this episode and summarize its description, and create chapter markers from the completed Episode 680 transcript. The recorded conversation, human performances, guest perspectives, editorial direction, final review, and responsibility for the published content remain with actual humans Rob Greenlee and Steven Goldstein.The post Liquid Content Era Needs New Measurement | Steven Goldstein, Amplifi Media #680 first appeared on New Media Show.
Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Podcast Atlas, a survey of 5,061 U.S. consumers on how creator-based advertising performs across audio, video, social, and newsletters. The two buyers sort which research findings actually move a media plan.The FCC voted 2-1 to repeal the 39% national TV ownership cap, clearing the way for broadcast station-group consolidation and shifting oversight to antitrust courts. Larger groups gain leverage in retransmission talks and more inventory for FAST channels and connected-TV advertising.RSS.com launched a Max plan that publishes video podcasts to Apple Podcasts via HLS streaming with dynamically inserted programmatic ads from episode one. Creators keep 70% of ad revenue with no audience threshold, unlike YouTube's 1,000-subscriber and 4,000-watch-hour requirements.Nielsen agreed to acquire media-verification company DoubleVerify for $2.15 billion in an all-cash deal at $13.60 per share. The combined company spans TV, streaming, digital, social, mobile, and audio measurement with more than $4 billion in annual revenue.The ANA, the 4As, and the IAB are aligning for the first time in nearly a decade on AI governance, retail media standards, and workforce development, culminating in an Industry Leadership Summit this October. The group's AI-governance and measurement work could shape standards that reach audio advertising.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Podcast Atlas, a survey of 5,061 U.S. consumers on how creator-based advertising performs across audio, video, social, and newsletters. The two buyers sort which research findings actually move a media plan.The FCC voted 2-1 to repeal the 39% national TV ownership cap, clearing the way for broadcast station-group consolidation and shifting oversight to antitrust courts. Larger groups gain leverage in retransmission talks and more inventory for FAST channels and connected-TV advertising.RSS.com launched a Max plan that publishes video podcasts to Apple Podcasts via HLS streaming with dynamically inserted programmatic ads from episode one. Creators keep 70% of ad revenue with no audience threshold, unlike YouTube's 1,000-subscriber and 4,000-watch-hour requirements.Nielsen agreed to acquire media-verification company DoubleVerify for $2.15 billion in an all-cash deal at $13.60 per share. The combined company spans TV, streaming, digital, social, mobile, and audio measurement with more than $4 billion in annual revenue.The ANA, the 4As, and the IAB are aligning for the first time in nearly a decade on AI governance, retail media standards, and workforce development, culminating in an Industry Leadership Summit this October. The group's AI-governance and measurement work could shape standards that reach audio advertising.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Thanks for watching and/or listening!I'm doing a test of some interesting technology that we're working on here at Blubrry. Recently, we changed our pricing plan to be hours-based versus megabytes-based, so you get X number of hours per month instead of X number of megabytes. This allows you to upload video or audio, and I'm testing the part of the system that encodes the video to what's called HLS. I uploaded an MP4 for this episode, which is a video file, and our transcoder encoded it in HLS video and also in MP3. Those of you on audio platforms, listen to the MP3. Those of you who are on platforms that will support HLS video will be able to see the video.Thanks for indulging me on this test, and I will have a regular episode out in the next week or so, I hope. It'll be the traditional long rambling episodes that I'm well known for.
Thanks for watching and/or listening!I'm doing a test of some interesting technology that we're working on here at Blubrry. Recently, we changed our pricing plan to be hours-based versus megabytes-based, so you get X number of hours per month instead of X number of megabytes. This allows you to upload video or audio, and I'm testing the part of the system that encodes the video to what's called HLS. I uploaded an MP4 for this episode, which is a video file, and our transcoder encoded it in HLS video and also in MP3. Those of you on audio platforms, listen to the MP3. Those of you who are on platforms that will support HLS video will be able to see the video.Thanks for indulging me on this test, and I will have a regular episode out in the next week or so, I hope. It'll be the traditional long rambling episodes that I'm well known for.
In Episode 678 of the New Media Show, host and Podcast Hall of Famer Rob Greenlee welcomes Barry Kantz, CEO and CFO of Blubrry Podcasting, for a candid conversation about Blubrry's leadership transition, the legacy of (RIP) former CEO Todd Cochrane, independent podcasting, video, artificial intelligence, monetization, measurement, human support, and the changing podcast-hosting market. For more than 20 years, Blubrry and its parent company, RawVoice, have helped build and support the open podcast ecosystem. The sudden passing of Blubrry founder and longtime New Media Show co-host Todd Cochrane forced the company, its team, and Todd's family to navigate an unexpected personal and business transition. Barry explains how Blubrry responded, how leadership responsibilities shifted, and how his management approach differs from Todd's hard-charging entrepreneurial style. Barry is bringing a more data-driven and systems-focused approach while trusting Blubrry's experienced remote team to carry the company forward. The conversation also examines how podcasting itself is changing. Audio remains central to the medium, but video has become part of how audiences define and experience podcasts. Rob and Barry discuss YouTube discovery, the overlap between watching and listening, short-form clips, RSS distribution, Apple's HLS video support, alternative enclosures, Podcasting 2.0, and Blubrry's Vid2Pod tool for turning YouTube videos into audio podcast episodes. Barry also shares an update on Blubrry's HLS video development and discusses the company's new lower-priced starter plan introduced around the time of the recording. Artificial intelligence is another major part of Blubrry's next chapter. Barry explains how he uses Claude as a daily assistant for analytics, automation, research, and company operations. Barry sees AI as a way to make podcast creation and management easier, especially for creators who may not have extensive technical experience. At the same time, Blubrry's larger goal is to use technology to support human expression rather than replace the human connection that gives podcasting its value. Rob and Barry discuss low-effort AI-generated content, synthetic media, voice cloning, the limitations of automated clipping tools, and the growing need to distinguish human-hosted shows from fully automated productions. The discussion then moves into monetization and the opportunities still available to independent creators. Barry argues that smaller shows can create meaningful business value when they serve a clearly defined audience and develop strong relationships with listeners. Creators do not necessarily need millions of downloads. A focused show with several hundred deeply engaged listeners can provide valuable access to a professional, geographic, or consumer community. Barry also reflects on Blubrry's early work with host-read advertising and Todd Cochrane's long-running sponsorship relationship with GoDaddy as examples of how trust, consistency, niche relevance, and audience connection can create durable advertiser value. Rob and Barry also examine the challenge of measuring audio and video under a common standard. HLS video, progressive audio downloads, platform-controlled playback, and various delivery methods complicate the determination of what should count as a verified play. The discussion explores why common measurement matters to advertisers and why the industry may need different technical approaches for audio and video consumption. The episode closes with a broader look at the increasingly competitive podcast-hosting market. Hosting, storage, and delivery have become commodities. The competitive difference now comes from the tools, services, support, analytics, workflows, distribution options, and human expertise built around the infrastructure. For Blubrry, that includes PowerPress, WordPress integration, video support, Vid2Pod, Podcasting 2.0 features, AI-assisted workflows, monetization options, analytics, and access to experienced human support. Both reflect on the legacy Todd Cochrane helped create and provide a detailed look at how Blubrry plans to move forward in a media environment shaped by audio, video, AI, open distribution, creator ownership, and changing audience expectations. Key Discussion Topics: – Blubrry's transition following Todd Cochrane's passing – Barry Kantz's leadership and management approach – How the Blubrry team responded to sudden change – Todd's influence on podcasting and the open ecosystem – The evolving definition of a podcast – Audience movement between watching and listening – YouTube discovery and short-form video – Blubrry's Vid2Pod technology – Apple HLS video support – RSS, alternative enclosures, and Podcasting 2.0 – Blubrry's lower-priced starter plan – AI-assisted podcast production and operations – Human-hosted media versus automated content – Voice cloning, authenticity, and audience trust – Monetization for independent and niche creators – Host-read advertising and direct sponsorships – Measuring audio and video consumption – Podcast hosting as a commodity – PowerPress and the continuing role of WordPress – Human customer support as a competitive advantage – The future of independent podcasting Chapter Time Stamps: 00:00 Welcome to The New Media Show Episode 678 00:44 Blubrry's role in the open podcast ecosystem 02:03 Introducing Barry Kantz, CEO and CFO of Blubrry Podcasting 03:31 The sudden loss of former co-founder/CEO of Blubrry, Todd Cochrane 05:22 How the Blubrry team responded 06:29 Barry's leadership style compared with Todd's 08:17 Bringing data and operational systems into the company 09:57 How Todd might view today's podcast market 11:11 Video becomes part of podcasting 13:20 Blubrry's Vid2Pod product 14:46 Barry's transition from CFO to CEO 18:14 The opportunity for independent creators 20:00 Who now defines what a podcast is? 21:07 Audiences move between watching and listening 23:24 YouTube discovery and the importance of Shorts 24:55 The limitations of AI-generated clips 26:20 Blubrry's Apple HLS video rollout 28:12 Blubrry introduces a lower-priced starter plan 29:08 Alternative enclosures and Podcasting 2.0 30:34 Barry's use of Claude as an AI assistant 32:02 Supporting human creators while limiting AI slop 33:20 Voice cloning and the challenge of replicating humanity 36:18 Blubrry's philosophy on podcast monetization 37:30 How niche shows can attract direct sponsors 39:27 Managing expectations for new podcasters 43:16 Measuring HLS video and audio downloads 46:45 New competition in podcast hosting 47:36 Why hosting has become a commodity 50:45 Product focus, acquisitions, and platform complexity 52:01 WordPress, PowerPress, and AI-assisted websites 55:00 Blubrry's commitment to human customer support 57:31 Closing thoughts on Blubrry's future About the Guest: Barry Kantz is CEO and CFO of Blubrry Podcasting and one of the original founders of its parent company, RawVoice. Barry has produced podcasts since 2005 and has worked with Blubrry throughout its more than 20-year history. His responsibilities have included company finance, legal affairs, human resources, analytics, operations, and business leadership. Following the passing of Blubrry founder Todd Cochrane, Barry stepped into the company's primary leadership role. He is now guiding Blubrry through its next chapter as podcasting expands across audio, video, artificial intelligence, open RSS distribution, WordPress, and creator-led media. Blubrry Podcasting https://blubrry.com Blubrry Leadership and Company Information https://blubrry.com/about Barry Kantz on LinkedIn https://www.linkedin.com/in/kantzb Blubrry Podcast Insider https://blubrry.com/podcast-insider About the Host: Rob Greenlee is a 2017 Podcast Hall of Fame inductee, Chair of the Podcast Hall of Fame, and a longtime new-media executive, creator, strategist, and industry leader. He is the co-founder and current host of The New Media Show and the founder of Trust Factor Lab. Rob has worked across podcasting, radio, digital media, audio, video, creator platforms, partnerships, distribution, monetization, and emerging AI-assisted media for more than 26 years. His previous leadership roles include Microsoft, PodcastOne, Spreaker, and Libsyn, where he helped shape the growth of podcasting, distribution platforms, creator partnerships, and digital audio. Through The New Media Show, Rob explores how podcasting fits inside the larger new-media ecosystem, including video, livestreaming, artificial intelligence, platforms, audience ownership, intellectual property, advertising, trust, and sustainable creator businesses. New Media Show https://newmediashow.com The New Media Show on YouTube https://youtube.com/@TheNewMediaShow New Media Show Audio on Apple Podcasts https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee https://robgreenlee.com Rob Greenlee on LinkedIn https://www.linkedin.com/in/robgreenlee Rob Greenlee on YouTube https://youtube.com/@RobGreenlee Podcast Hall of Fame https://podcasthall.com AI Disclosure: AI tools were used to help organize and edit this episode description and create chapter markers from the completed episode transcript. The editorial direction, final review, industry perspective, and responsibility for the published content remain with Rob Greenlee. This description reflects the substance of the recorded conversation between Barry Kantz and Rob Greenlee.The post Blubrry's Next Chapter | Barry Kantz, CEO/CFO #678 first appeared on New Media Show.
Podcasting 2.0 July 24th 2026 Episode 266 - "Research Velocity" Show Notes -------------------------------------------------------------------------------------------------------------------------------------
Podcasting 2.0 July 24th 2026 Episode 266 - "Research Velocity" Show Notes -------------------------------------------------------------------------------------------------------------------------------------
In Episode #676 of the New Media Show, host and Podcast Hall of Famer Rob Greenlee welcomes Steve Wilson, Chief Strategy Officer at Daylight Media and QCODE, for a wide-ranging conversation about the shift from producing a successful podcast to building a sustainable creator-led media company. Creators no longer operate in a simple world of publishing one show to ONE place and relying mainly on advertising. The strongest creators are building direct relationships with audiences across podcasts, video, short-form clips, newsletters, communities, subscriptions, live events, products, and services. Podcasting remains one of the most effective long-form formats for building trust and repeated audience connection. It is now one part of a larger media strategy shaped by video distribution, platform algorithms, artificial intelligence, audience ownership, and the growing power of individual personalities. Steve brings a valuable perspective to this discussion. Before joining QCODE, he spent years working with Apple Podcasts and iTunes. At QCODE, he helped develop and distribute premium scripted audio series featuring talent including Matthew McConaughey, Demi Moore, and Rami Malek. QCODE has since expanded through Daylight Media, which provides distribution, monetization, technology, marketing, and business support for a broader network of creators. Daylight currently works with roughly 70 creators and shows representing approximately 300 million monthly audio downloads and video views. Across that network, video now accounts for a significant share of consumption, although the balance between audio and video differs considerably from show to show. That difference is important. Some creators have audiences that strongly favor YouTube and Spotify video. Other shows continue to perform primarily through audio. For some programs, video may be valuable mainly as a discovery and social marketing layer rather than as the central product. Steve argues that creators should evaluate their format, audience, resources, and business goals before committing to a major video expansion. Rob and Steve discuss Apple's HLS video support and why it may become an important addition to the podcast distribution ecosystem. HLS can give creators greater flexibility in delivering video while maintaining many of the ownership and control principles associated with RSS. The larger issue is whether creators retain access to their audience data, revenue information, advertising options, and the ability to move their shows between services. The conversation also examines what makes a show work in both audio and video. A strong video presentation may include thoughtful set design, lighting, visual storytelling, archival material, graphics, and physical objects that add context. The underlying audio still needs to stand on its own. Listeners should not feel as though they are receiving an incomplete version of a show because they cannot see what is happening on screen. Steve points to television, documentary production, and the work of filmmakers such as Ken Burns as useful references. A show can begin with excellent audio storytelling and add visuals that deepen the experience without making the audio audience feel secondary. There are also cases where the audio and video products should remain different. Scripted fiction uses sound to create a theater of the mind, allowing listeners to imagine the world and its characters. Turning that same property into a visual production may require a separate creative and business decision rather than a simple video version of the podcast. We also explore the potential for long-form content on Instagram, the renewed interest in vertical video, and the growing market for microdramas. They also revisit Quibi and consider whether some earlier media ideas failed because the technology, audience behavior, or distribution environment was not yet ready for them. The discussion then turns to one of the most important distinctions between podcasting and YouTube. YouTube can generate large spikes around individual videos, but performance may vary widely from episode to episode. Traditional RSS-based podcast audiences are often more consistent. That stability can make an audio podcast especially valuable to advertisers because future episode delivery and revenue are easier to forecast. YouTube is highly effective for discovery. Podcast feeds are often stronger at developing recurring habits around a series. Successful media companies will increasingly need to understand the value of both. Catalog discovery is another major opportunity. Podcasts and long-form videos can remain useful for years, but most platforms continue to prioritize newly released material. Steve argues that the industry needs better ways to help audiences find relevant episodes from existing catalogs based on subject, location, interest, and current context. Daylight recently acquired Podcast Review, a long-running editorial publication focused on podcast reviews, interviews, recommendations, and lists. Steve sees independent editorial guidance as an important part of helping audiences find strong shows beyond what algorithms automatically recommend. Podcast Review continues to publish consumer-focused coverage while operating as a Daylight Media property with stated editorial standards and disclosures. Rob and Steve discuss whether the audience now has more influence over what qualifies as a podcast. Listeners and viewers increasingly use the word to describe a style of recurring, personality-led media rather than a specific technical delivery method. Steve is less concerned with rigid format definitions. He compares the current debate to earlier questions about whether a streaming series released all at once should still be called television. Distribution formats change. Audience behavior changes. The most useful question is whether the content delivers the experience people expect from the show. The second half of the episode focuses on creators becoming media companies. Daylight works with creators at different stages, from established personalities such as Jon Stewart to growing shows entering advertising for the first time. Some partners need only ad sales support. Others are developing subscriptions, merchandise, tours, live events, networks, and additional shows. Steve describes Daylight as an infrastructure layer that often works behind the scenes. The goal is to help the creator's brand remain visible while providing the operational systems needed to grow. Daylight was launched as an expansion of QCODE's creator-support work, with services covering distribution, audience development, marketing, technology, products, and monetization. Creator-first structure differs from an older media model in which the studio or network brand often controlled the relationship between talent and audience. Steve believes the next era will give creators more leverage, flexibility, and ownership. The companies that support them will need to prove their value without taking over the show’s identity. Artificial intelligence is already affecting that work, although adoption varies widely. Some creators are using AI for research, transcription, artwork, editing, and production support. Others remain strongly opposed to it. Steve does not see the choice as a complete acceptance or rejection of AI. Each use case needs to be evaluated separately. Voice dubbing may help a creator correct a short line without having to re-record an entire session. Transcription can reduce production time. Synthetic performances or undisclosed manipulation may violate the audience’s expectations and trust. Both agree that growing volumes of synthetic content may also increase the value of live, in-person, and clearly human experiences. Podcast tours, creator conferences, community gatherings, retreats, and interactive events allow audiences to participate in ways that digital platforms cannot fully reproduce. The opportunity may extend beyond recording a regular episode on stage. Future creator events could include audience conversations, workshops, performances, shared activities, and experiences built around a particular community or interest. This episode offers a clear view of where creator media is heading. A show can remain the center of the relationship, but the greater opportunity lies in building a flexible media business around the audience, protecting creator ownership, and selecting formats that serve the content rather than following every platform trend. Topics Covered in This Episode – Why successful creators are becoming media companies – QCODE's expansion into Daylight Media – Audio and video consumption across the Daylight network – Apple HLS video and creator-controlled distribution – Why every show needs a different audio and video strategy – Set design and visual storytelling for video shows – Preserving a complete experience for audio listeners – Scripted fiction, video adaptations, and intellectual property – Instagram, vertical video, and microdramas – YouTube discovery compared with RSS audience stability – Evergreen content and podcast-catalog discovery – Apple Podcasts editorial discovery – Daylight Media's acquisition of Podcast Review – Whether audiences now define what a podcast is – Revenue beyond advertising – Subscriptions, merchandise, networks, touring, and events – Daylight as a behind-the-scenes creator infrastructure company – RSS, APIs, alternate enclosures, and platform control – Creator access to audience and revenue data – AI production tools and audience trust – The growing value of live and human experiences Chapter Time Stamp Markers: 00:00 Welcome to The New Media Show Episode 676 00:36 Creators are building full media businesses 02:24 Introducing Steve Wilson of Daylight Media and QCODE 03:05 How QCODE expanded into Daylight Media 04:23 From premium audio fiction to a creator network 05:16 Video now drives much of the network's consumption 05:59 Apple HLS video and creator flexibility 08:27 Why there is no single audio-video strategy 09:03 What makes a show work in video? 10:44 Keeping audio listeners at the center 12:09 Higher production values and video set design 14:34 Theater of the mind and the value of audio 15:37 Short-form video and social-first podcasts 16:00 Could Instagram become a long-form video platform? 17:33 Microdramas, vertical storytelling, and the Quibi lesson 18:27 Audio-first creators and video anxiety 19:24 YouTube volatility compared with RSS stability 21:01 Tentpole episodes, long-form content, and audience habits 22:10 Evergreen catalog discovery 23:26 Apple Podcasts editorial discovery 25:00 Daylight Media acquires Podcast Review 25:46 Is the audience taking control of media definitions? 27:52 Does the technical definition of a podcast still matter? 31:03 Moving from a show to a media company 32:14 Daylight's creator network and growth spectrum 32:54 Subscriptions, merchandise, tours, and new revenue 33:35 Daylight as a creator infrastructure layer 34:07 Why Daylight works behind the scenes 36:12 The future of video distribution and RSS 37:17 Alternate enclosures and location-based discovery 38:24 Creator ownership beyond RSS purity 39:59 Audio ads, video ads, platforms, and advertiser results 41:07 Independent creators gain more media power 42:07 How creators are using AI 43:02 Where AI can damage audience trust 45:05 AI voice dubbing and practical production uses 45:34 The return of live and human experiences 47:18 Podcast tours, conferences, and creator communities 49:18 Building more interactive creator events 50:51 Final thoughts on Daylight Media and QCODE 51:31 Where to find Daylight and QCODE shows 52:44 End of episode Guest Links: Steve Wilson, Chief Strategy Officer, Daylight Media and QCODE Daylight Media: https://daylightmedia.com QCODE Media: https://qcodemedia.com Podcast Review: https://podcastreview.org Steve Wilson on LinkedIn: https://www.linkedin.com/in/stephenwilson7 Steve Wilson on Instagram: https://www.instagram.com/wilsonomics Steve Wilson is currently Chief Strategy Officer at Daylight Media, with his work continuing across the QCODE and Daylight organizations. Host, Rob Greenlee and New Media Show Links New Media Show: https://newmediashow.com New Media Show on YouTube: https://youtube.com/@TheNewMediaShow New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee Website: https://robgreenlee.com Rob Greenlee on LinkedIn: https://www.linkedin.com/in/robgreenlee Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com About Trust Factor Lab Trust Factor Lab helps creators, media leaders, executives, and brands build stronger audience trust across AI, video, podcasts, and creator-led media. Founded by Rob Greenlee, it focuses on content strategy, authority development, media positioning, AI transparency, audience growth, and business outcomes built through credibility. AI Disclosure Note: I used AI tools to help organize and edit this episode description and create chapter markers from the episode transcript. The editorial direction, final review, industry perspective, and responsibility for the published content remain mine. The discussion reflects the views expressed by my guest and me during the recorded conversation.The post Creators Become Media | Steve Wilson, Daylight Media and QCODE #676 first appeared on New Media Show.
This week we're jumping into the space headlines for the past few weeks. It's been busy, and some exciting things are happening! A couple of companies are moving into the space solar power arena--something we've long advocated--and that's welcome progress. Starship is set to fly Starship test number 13, and a lot is riding on this--the system is overdue for some proof of concept to keep up with NASA's HLS contract. An exoplanet spotted a decade ago has shown signs of a potentially habitable atmosphere; there are landslides--big ones--on Pluto, and evidence of "space candy" sugars in an interstellar cloud are in the news. Finally, SpaceX is doubling down on their big defense contracts with a well-funded US Space Force. Join us for all the latest! Headlines: SpaceX Starship Flight 13 Launch Aborted Due to Engine Issue Meteorite Crashes Into New Jersey, Preserved Sample Fuels Origins of Life Research Discovery of Atmosphere Around Habitable-Zone Exoplanet LHS 1140 b NASA Moon Tree Planted After Artemis 1 Mission Reflect Orbital to Launch Mirrors in Space, Sparking Astronomer Backlash Landslides Found on Pluto Could Bury Entire Cities Rare Sugar Found in Interstellar Cloud Hints at Building Blocks of Life SpaceX's Growing Military Launch Contracts and Pentagon Ties Space Development Agency's Expanding Satellite Constellation for Space Force Starship's Dual Focus: NASA Moon Landings vs. Mars and Satellite Deployment Artemis 3 Updates: New Renderings, Docking Plans, and Starlink HD Laser Payloads Defense Innovation Unit's Push for Space-Based Power Beaming Technology Pulse Space and Laser-Based Satellite Power and Communication New Satellite Concept to Detect Nuclear Devices in Orbit Amid Global Security Concerns Hosts: Rod Pyle and Tariq Malik Download or subscribe to This Week in Space at https://twit.tv/shows/this-week-in-space. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT ethos.com/twis
This week we're jumping into the space headlines for the past few weeks. It's been busy, and some exciting things are happening! A couple of companies are moving into the space solar power arena--something we've long advocated--and that's welcome progress. Starship is set to fly Starship test number 13, and a lot is riding on this--the system is overdue for some proof of concept to keep up with NASA's HLS contract. An exoplanet spotted a decade ago has shown signs of a potentially habitable atmosphere; there are landslides--big ones--on Pluto, and evidence of "space candy" sugars in an interstellar cloud are in the news. Finally, SpaceX is doubling down on their big defense contracts with a well-funded US Space Force. Join us for all the latest! Headlines: SpaceX Starship Flight 13 Launch Aborted Due to Engine Issue Meteorite Crashes Into New Jersey, Preserved Sample Fuels Origins of Life Research Discovery of Atmosphere Around Habitable-Zone Exoplanet LHS 1140 b NASA Moon Tree Planted After Artemis 1 Mission Reflect Orbital to Launch Mirrors in Space, Sparking Astronomer Backlash Landslides Found on Pluto Could Bury Entire Cities Rare Sugar Found in Interstellar Cloud Hints at Building Blocks of Life SpaceX's Growing Military Launch Contracts and Pentagon Ties Space Development Agency's Expanding Satellite Constellation for Space Force Starship's Dual Focus: NASA Moon Landings vs. Mars and Satellite Deployment Artemis 3 Updates: New Renderings, Docking Plans, and Starlink HD Laser Payloads Defense Innovation Unit's Push for Space-Based Power Beaming Technology Pulse Space and Laser-Based Satellite Power and Communication New Satellite Concept to Detect Nuclear Devices in Orbit Amid Global Security Concerns Hosts: Rod Pyle and Tariq Malik Download or subscribe to This Week in Space at https://twit.tv/shows/this-week-in-space. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT ethos.com/twis
This week we're jumping into the space headlines for the past few weeks. It's been busy, and some exciting things are happening! A couple of companies are moving into the space solar power arena--something we've long advocated--and that's welcome progress. Starship is set to fly Starship test number 13, and a lot is riding on this--the system is overdue for some proof of concept to keep up with NASA's HLS contract. An exoplanet spotted a decade ago has shown signs of a potentially habitable atmosphere; there are landslides--big ones--on Pluto, and evidence of "space candy" sugars in an interstellar cloud are in the news. Finally, SpaceX is doubling down on their big defense contracts with a well-funded US Space Force. Join us for all the latest! Headlines: SpaceX Starship Flight 13 Launch Aborted Due to Engine Issue Meteorite Crashes Into New Jersey, Preserved Sample Fuels Origins of Life Research Discovery of Atmosphere Around Habitable-Zone Exoplanet LHS 1140 b NASA Moon Tree Planted After Artemis 1 Mission Reflect Orbital to Launch Mirrors in Space, Sparking Astronomer Backlash Landslides Found on Pluto Could Bury Entire Cities Rare Sugar Found in Interstellar Cloud Hints at Building Blocks of Life SpaceX's Growing Military Launch Contracts and Pentagon Ties Space Development Agency's Expanding Satellite Constellation for Space Force Starship's Dual Focus: NASA Moon Landings vs. Mars and Satellite Deployment Artemis 3 Updates: New Renderings, Docking Plans, and Starlink HD Laser Payloads Defense Innovation Unit's Push for Space-Based Power Beaming Technology Pulse Space and Laser-Based Satellite Power and Communication New Satellite Concept to Detect Nuclear Devices in Orbit Amid Global Security Concerns Hosts: Rod Pyle and Tariq Malik Download or subscribe to This Week in Space at https://twit.tv/shows/this-week-in-space. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT ethos.com/twis
This week we're jumping into the space headlines for the past few weeks. It's been busy, and some exciting things are happening! A couple of companies are moving into the space solar power arena--something we've long advocated--and that's welcome progress. Starship is set to fly Starship test number 13, and a lot is riding on this--the system is overdue for some proof of concept to keep up with NASA's HLS contract. An exoplanet spotted a decade ago has shown signs of a potentially habitable atmosphere; there are landslides--big ones--on Pluto, and evidence of "space candy" sugars in an interstellar cloud are in the news. Finally, SpaceX is doubling down on their big defense contracts with a well-funded US Space Force. Join us for all the latest! Headlines: SpaceX Starship Flight 13 Launch Aborted Due to Engine Issue Meteorite Crashes Into New Jersey, Preserved Sample Fuels Origins of Life Research Discovery of Atmosphere Around Habitable-Zone Exoplanet LHS 1140 b NASA Moon Tree Planted After Artemis 1 Mission Reflect Orbital to Launch Mirrors in Space, Sparking Astronomer Backlash Landslides Found on Pluto Could Bury Entire Cities Rare Sugar Found in Interstellar Cloud Hints at Building Blocks of Life SpaceX's Growing Military Launch Contracts and Pentagon Ties Space Development Agency's Expanding Satellite Constellation for Space Force Starship's Dual Focus: NASA Moon Landings vs. Mars and Satellite Deployment Artemis 3 Updates: New Renderings, Docking Plans, and Starlink HD Laser Payloads Defense Innovation Unit's Push for Space-Based Power Beaming Technology Pulse Space and Laser-Based Satellite Power and Communication New Satellite Concept to Detect Nuclear Devices in Orbit Amid Global Security Concerns Hosts: Rod Pyle and Tariq Malik Download or subscribe to This Week in Space at https://twit.tv/shows/this-week-in-space. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT ethos.com/twis
Send James and Sam a message or voicemailThis week, James and Sam talk with Bryan Barletta of Podcast Movement, and Martin Bojtos of Podmasters.Plus, we look at the week's podcasting news, including:• Podcast Movement's New York Audio Week plan, five-day structure and $199 creator ticket strategy• Public session voting balanced by a selection committee to avoid a popularity contest• Sounds Profitable's role as connective tissue, partner perks, events access and comms support• Measurement tension around downloads, 30-second plays, consumption and unified analytics• HLS video implications for distribution, ad delivery and platform power• Creator portals and diversified monetisation through subscriptions, merch and live events• Podmasters at 10 years, diversification as risk control and lessons from near-failure• Spotify video revenue upside versus Apple video cost concerns• Research claims about AI narrators and why methodology matters• One-off premium episode purchases and the friction problem• Kids audio discovery and why curation still lags in major apps• BBC podcast scale outside the UK and podcasts showing up on iPlayer Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net
In Episode 674 of the New Media Show, Podcast Hall of Fame Host Rob Greenlee welcomes Rox Codes, CEO and co-founder of Flightcast.com. For a deep conversation about video-first podcasting, YouTube growth, AI-powered analytics, creator tools, and where podcast publishing is heading next. Rox Codes has spent years building tools for creators, including YouTube optimization, thumbnail and title creation, A/B testing, and creator growth systems. Flightcast was co-founded with Steven Bartlett of The Diary of a CEO. Rox is building a platform centered on a core shift in the market: serious shows are no longer just audio-first with a bonus video version. Many of the fastest-moving creators now think about YouTube first, then audio, clips, Spotify, Apple Podcasts, newsletters, social platforms, and every other surface where the audience may discover the show. Has video-first podcasting fully arrived, and is it now equal to audio, or is it becoming even more important for growth? Rox explains that Flightcast came from a very different starting point than traditional podcast hosting. Instead of beginning with RSS, downloads, and audio workflow, the platform was built from a YouTube creator mindset. YouTube has long been the clearest growth platform for creators because it combines publishing, discovery, audience development, monetization, and measurable performance into a single system. Podcasting, by contrast, has often separated those pieces across hosting platforms, apps, ad systems, analytics dashboards, and RSS-based distribution. The episode explores why this matters now. A modern show can become a long-form YouTube episode, an audio podcast, Spotify video, Apple video, short-form clips, newsletter content, social posts, community discussion, and brand inventory. Rox describes podcasts as a powerful format because a single strong two-hour conversation can yield many different media assets across multiple platforms. That creates opportunity, but it also creates complexity. They discuss Apple's HLS video support, Spotify video, YouTube, RSS, 4K video, thumbnails in feeds, Netflix, Roku, FAST channels, Prime Video, and the growing need for creators to publish into more places without needing to understand every technical layer underneath. Rox argues that creators should not have to care about acronyms like HLS, VAST, RSS, or 301 redirects unless the technology directly affects their business. The software should handle the complexity so creators can focus on the show, the audience, and the growth strategy. A major theme of the episode is that video success is not just about uploading an MP4 file. Rox makes a strong case that the real shift is in mindset. On YouTube, titles, thumbnails, intros, pacing, retention, curiosity gaps, promise, progress, payoff, packaging, and audience behavior all matter. Podcasting has historically treated episode art and titles as secondary. YouTube treats them as the front door to the content. Rob and Rox spend significant time on thumbnails and titles, including why creators need to understand the psychology behind a click without reducing the work to empty clickbait. Rox explains that a thumbnail should create a question the viewer wants answered, while the episode itself must deliver enough value to earn attention and retention. The best creators do not copy blindly. They study what works, understand why it works, and apply that structure in their own voice, to their audience, and through their creative point of view. The conversation also moves into AI. Rox does not describe Flightcast as an AI-first platform, but AI is an important layer inside the system. He sees major value in AI analytics, back-catalog analysis, clip testing, title suggestions, descriptions, chapters, transcripts, and pattern recognition. His larger ambition is to bake more of the YouTube strategist and producer mindset directly into the software so creators can see what is working, what is not working, and where new growth opportunities may exist. Rob and Rox also discuss monetization. As video moves deeper into podcast platforms, host-read ads, dynamic ad insertion, video ad formats, brand partnerships, affiliate models, and creator-controlled advertising may begin to converge. Rox explains Flightcast's ability to support programmatic, dynamic sponsorships and bring-your-own-programmatic monetization, while keeping the platform focused on growth and creator support rather than solely on ad sales. The episode closes with a look at the future of podcast hosting itself. Rox argues that basic hosting has become a commodity. The next layer is growth, analytics, experimentation, distribution, monetization support, and creator intelligence. In a world where AI can make software easier to build and copy, the real advantage may come from insight, speed, taste, data interpretation, and the ability to help serious creators make better decisions faster. For creators, publishers, networks, and podcast platforms, Episode 674 is a clear look at the next stage of podcasting: video-first, data-aware, AI-supported, YouTube-influenced, and increasingly built around shows that can travel everywhere. Chapter Topic Time Stamp Markers: 00:00 Welcome to The New Media Show Episode 674 00:19 Has video-first podcasting arrived? 01:21 Introducing Rox Codes and Flightcast 02:32 Building tools for YouTubers before podcasting 03:18 Why podcast hosting needed a YouTube-first mindset 04:13 Building the Flightcast playbook around video-first shows 05:31 Bringing the Diary of a CEO playbook into software 06:54 Can a platform support data-driven production? 08:27 AI, automation, and the future of show creation 09:13 LLMs and AI tools in creator workflows 10:23 AI as a podcast data consultant 11:19 Publishing, analytics, and experimentation 13:41 Could Flightcast become a creator operating system? 14:17 Podcasts as long-form source material for every platform 16:39 Is YouTube success the strongest growth signal? 17:19 Growth, retention, and why YouTube has the advantage 19:44 Going from YouTube to audio vs audio to video 20:49 Who Flightcast is built for 21:28 Apple HLS, Spotify video, and platform complexity 22:21 Can Apple or Spotify compete with YouTube video? 23:43 Video as human connection 24:24 Apple Podcasts video and the return of native video distribution 25:51 Netflix, podcasts, and low-cost creator TV 27:22 Why creator video can work across phone, laptop, car, and TV 28:20 Apple TV, 4K, and the quality question 29:16 Why creators should not need to understand HLS or RSS 31:55 The podcast industry still has too much technical friction 33:46 Alternate enclosure, iHeart, HLS, and RSS thumbnails 34:27 Why episode artwork and thumbnails now matter more 35:10 The thumbnail and title are the packaging 37:14 AI thumbnail scoring and creative judgment 38:08 Thumbnail psychology and curiosity gaps 38:52 Retention editing, strong intros, and promise-progress-payoff 40:10 Why better videos can multiply results 41:19 The real workload behind YouTube-quality video 42:37 Legacy media skills vs YouTube creator skills 44:50 Faster testing cycles changed creator media 45:32 Why video can be ten times harder when done right 45:53 How AI can bake strategy into software 47:00 Where Flightcast differs from early-stage creator tools 47:32 YouTube algorithm changes and podcaster anxiety 49:19 HLS, video ads, and creator-controlled ad insertion 50:22 Dynamic ads across YouTube and podcast platforms 51:33 Platform trust and monetization value 52:01 YouTube brand connections and affiliate models 53:18 Right brand, right creator, right price 54:35 360 campaigns, affiliates, and creator investments 57:17 Organic product mentions and brand relationships 58:14 What podcast hosting becomes next 58:46 Hosting as a commodity and growth as the real business 59:37 APIs, AI coding, and software moats 1:00:30 Where is the moat in creator software? 1:01:07 Staying ahead through insight and experimentation 1:03:32 Advanced analytics as the future advantage 1:04:41 Every creator has a different data pattern 1:05:14 MrBeastification, AI, and creator sameness 1:06:10 Outlier analysis and creative inspiration 1:07:15 Why outlier theory works when used correctly 1:08:44 Packaging the topic before recording 1:09:32 Does this conflict with podcasting culture? 1:11:01 Why data-driven formats do not have to kill creativity 1:12:23 Ryan Trahan and creative twists on proven formats 1:14:17 Packaging as the price of audience attention 1:15:04 Craft, creativity, and changing the playbook 1:16:51 Podcasting's radio roots and YouTube's different rules 1:17:27 Flightcast demo: stop guessing what content works 1:18:00 Publishing video everywhere with unified analytics 1:18:51 Measurement standards and the 30-second vs 60-second debate 1:20:21 AI analytics, clips, and test channels 1:21:35 YouTube API limits and thumbnail A/B testing 1:22:51 Flightcast monetization and bring-your-own programmatic 1:23:55 Transcripts, AI titles, descriptions, and chapters 1:24:21 Flightcast pricing and plans 1:25:41 HLS across all plans and video storage differences 1:26:32 Future pricing credits for more clips 1:26:48 Closing thoughts and where to find the episode Guest Links: Rox Codes, CEO and Co-Founder, Flightcast Flightcast: https://flightcast.com Rox Codes Website: https://roxcodes.com Rox Codes on LinkedIn: https://www.linkedin.com/in/roxcodes Rox Codes on X: https://x.com/RoxCodes Rox Codes on YouTube: https://www.youtube.com/channel/UChg53qPBdY1FF8gjOlB9zkg Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com New Media Show: https://newmediashow.com New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com Personal / AI Disclosure Note: I used AI tools to help organize and edit this episode description and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest's. This article reflects my editorial direction and the substance of the conversation.The post Video-First Podcasting Has Arrived | Rox Codes, Flightcast #674 first appeared on New Media Show.
Send James and Sam a message or voicemailSam's back - he talks with Ryan Williams about enhanced metadata for podcasting. Buzzsprout's AI also tells us that: We dig into the stories behind this week's podcasting numbers, from Overcast's sudden rise to the growing sense that Apple Podcasts is no longer the default starting point for new listeners. We also go deep on interactive transcripts and podcast annotations with Ryan Williams, plus what OpenUSD could mean for micropayments and the future of paying creators. •Overcast downloads jumping year on year and the theories behind it •Apple Podcasts losing “top app” preference despite built-in advantages •Podcast video strategy, HLS video rollout, and what it means for distribution •Questions about Apple and Acast's unusually tight alignment on video •OpenUSD stablecoins, programmable money, and why micropayments keep failing •Spotify advertising and the Amazon DSP pipeline for programmatic podcast ads •Bending Spoons' IPO strategy and parallels with podcast rollups like PodX •Podcast growth outside the US, including Dubai's Arab Podcast Programme •TVNZ Plus adding video podcasts and “cheap TV” dynamics •Industry moves at Libsyn and the departure of DOAC co-founder Jack Sylvester •British Podcast Awards longlist and the UK's booming festival scene •Podcast Movement session voting, the upside and the popularity contest risk •Fifth anniversary of the first boostergram and the state of value-for-value •RSS Cloud v4, WebSub, and whether it can complement or replace Podping •Ryan Williams on podcast annotations, transcripts, entity extraction, and discovery •TrueFans product updates including cross-promo requests, gifting hosting, topic suggestions, and podroll requests Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net
Podcasting is changing fast, and keeping up can feel overwhelming when the numbers and tools keep shifting. In this episode, the morning show cast and crew discuss podcast discovery, metrics, and what they really mean for creators trying to grow their audience and build a sustainable show. From play counts and listener engagement to premium content, fan support, and monetization, the conversation shares practical ideas that help podcasters make better decisions without getting distracted by vanity metrics. Here's the thing, the numbers only matter when they help you better understand the people listening.Episode Highlights:[01:48] Meet Sam Sethi[06:18] Why Plays Matter More Than Downloads[08:03] Listen Time and Completion Metrics[20:09] HLS and First-Party Data Explained[25:05] Making Podcast Discovery Simpler[29:25] Gamified Rewards for Podcast Listeners[30:41] Discovery Without Video[36:37] Superfeeds Explained[44:32] Premium Content Made Simple[48:32] Micropayments and OpenUSD[52:01] Go Ugly Early: Launch Before It's PerfectLinks & Resources:Sam Sethi on TrueFans:https://truefans.fm/fans/samListen to Podnews Weekly Review Co-hosted by Sam Sethi:https://open.spotify.com/show/1c5Vr6LiR2THR2j0QQkP3U?si=27b677e518e1454fFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
Justin Jackson grew up in Sherwood Park, Alberta, with an active radio in the house largely tuned to CBC or 630 CHED. Today he owns and operates Transistor.fm, a Canadian company that is one of the leading podcast hosting companies. We discussed the evolution of podcast hosting and where the industry is headed, and he shared how he and his partner bootstrapped the company starting in 2018 with $5,000 each, growing it into a profitable business without venture capital. He explains how observing creator behaviour—rather than relying on surveys—guided product decisions like offering multiple shows for one price and building private podcast features.Things Bandied About: Why Transistor allows unlimited shows per subscription and how that model reflects actual podcaster behaviorThe role of RSS feeds in podcasting's future and why younger audiences don't inherently understand their valueHow video podcasts and HLS streaming fit into the RSS ecosystem without abandoning audio-first listenersApple's demographic challenge in attracting Gen Z and Gen Alpha away from YouTube and SpotifyWhy content and format matter more than pristine audio quality, using Peter Mansbridge's "The Bridge" podcast as an example.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
William got his start in public radio in the 1990s at WAMU-FM, where computer work quickly expanded into audio and electronics. Since then, he’s worked with PBS, NPR, The Metropolitan Washington Ear, and a number of FM and TV broadcasters. He also chairs SBE Chapter 37 in D.C., serves on the Virginia SECC, sits on the board of the Association of Public Radio Engineers, and occasionally writes for Radio World. In this episode, we talk about real-world FM engineering, including Capital Concerts fireworks show coordination, HD Radio timing and “ballgame” mode, receiver metadata behavior, liquid-cooled transmitters, HLS streaming for broadcast STL use, and dynamic range control in xHE-AAC. Join us for a practical, wide-ranging conversation about broadcast engineering, public radio operations, and the listener experience on This Week in Radio Tech. Show Notes:SBE Chapter 37 - Washington, DC - ANTENNAFEST! - October 6, 2026Graphics for HD Radio Ballgame Mode William likes the Fluke PRV240 Proving UnitWilliam recommends a radio panel-based comedy series, The Unbelievable Truth Guest:William Harrison - Chief Engineer at WETA-FM, Washington, DC Host:Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, South Seas, & Akamai BroadcastingFollow TWiRT on Twitter and on Facebook - and see all the videos on YouTube.TWiRT is brought to you by:Broadcasters General Store, with outstanding service, saving, and support. Online at BGS.cc. Broadcast Bionics - making radio smarter with Bionic Studio, visual radio, and social media tools at Bionic.radio.Aiir, providing PlayoutONE radio automation, and other advanced solutions for audience engagement.Angry Audio and the new USB Phone Gizmo - Put VoIP callers on-the-air The new MaxxKonnect RMT416 Multi Tuner - 4 to 16 AM/FM/WB/HD web-connected tuners in 1 RU Subscribe to Audio:iTunesRSSStitcherTuneInSubscribe to Video:iTunesRSSYouTube
Send James and Sam a message or voicemailWe're co-hosted by Elsie Escobar today, while Sam is away. Here's more about Elsie:* The E League Mentorship: https://elsie.link/eleague-podnews * Multimodalee https://elsie.link/mm-podnews * The Slight Spiral Dispatch: https://elsie.link/ssd-podnewsToday, we cover monetization workflows, the real trade-offs of video, and why captions and human trust still matter even as AI tooling spreads.Buzzsprout's Co-Host AI feature tells us we spoke about:• building sustainable systems for experienced creators and knowing when to pivot or stop • research on audience loyalty to creators across audio, video, clips, social and newsletters • practical realities of recording video and why audio often ships faster and cleaner • when video helps most as promotion rather than a full video podcast • Riverside's rebuilt studio and the wider trend of all-in-one creator platforms • Captivate monetization, campaign management and dynamic insertion for ads or your own promos • YouTube's share of TV viewing and what it signals for podcast discovery • Podcast Show London perspectives on video-first, omnichannel distribution and walled gardens • AI podcast ethics, audience backlash and the double standard around AI use • captions improving YouTube performance, accessibility and mute-first consumption • HLS video measurement questions and what stats can and cannot tell you • podcast apps, transcripts and why better show notes and highlighting matter • RSS feed ownership risks and why contracts should protect creators Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net
This Week in Radio Tech, Episode 807, features William Harrison, Chief Engineer for WETA-FM in Washington, D.C. William got his start in public radio in the 1990s at WAMU-FM, where computer work quickly expanded into audio and electronics. Since then, he's worked with PBS, NPR, The Metropolitan Washington Ear, and a number of FM and TV broadcasters. He also chairs SBE Chapter 37 in D.C., serves on the Virginia SECC, sits on the board of the Association of Public Radio Engineers, and occasionally writes for Radio World. In this episode, we talk about real-world FM engineering, including Capital Concerts fireworks show coordination, HD Radio timing and “ballgame” mode, receiver metadata behavior, liquid-cooled transmitters, HLS streaming for broadcast STL use, and dynamic range control in xHE-AAC. Join us for a practical, wide-ranging conversation about broadcast engineering, public radio operations, and the listener experience on This Week in Radio Tech.
In this episode of The New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Sam Sethi, founder of TrueFans and co-host of the Podnews Weekly Review. They had a wide-ranging conversation about the future of podcasting inside the larger creator economy. Podcasting helped create the independent creator movement through RSS, niche audiences, direct publishing, and long-form content that builds audience trust. Today's creators are building broader businesses around video, memberships, newsletters, live events, merchandise, premium content, clips, community, and direct fan relationships. So, can the creator economy help build a better, more sustainable podcasting industry? Rob and Sam explore why podcasting can no longer think only in terms of feeds, files, downloads, and ad impressions. They discuss the rise of creator portals, the importance of owning the relationship with audiences, and how platforms such as Patreon, Substack, Beehiiv, YouTube, Spotify, and Apple are changing creator expectations. The conversation also examines whether advertising is becoming less central to the creator business model, and how subscriptions, premium content, micropayments, stablecoins, and value-for-value models could create new ways to share revenue among creators, listening apps, platforms, and even audiences. Sam shares his perspective on HLS streaming, watch time and listen time analytics, activity streams, super fans, publisher feeds, and “super feeds” that can connect audio, video, events, merchandise, blogs, and community into a more portable, creator-owned media presence. Rob and Sam also dig into the impact of AI on podcasting: AI-generated shows, human engagement as a discovery signal, AI bots scraping media, the rising need for clear content licensing, and the tension between making content available to AI discovery systems while protecting creator rights and value. This episode is a deep look at where open RSS, creator ownership, platform control, AI discovery, video, monetization, and audience relationships may be heading next. Topics covered in this episode include: • The evolution of podcasting into a broader creator-led media business • Why creators need direct relationships with fans, not just platform reach • Creator portals – memberships, newsletters, live events, merchandise, and premium content • Whether ad-supported podcasting is becoming less important • HLS streaming, listen-time and watch-time measurement, and better advertising accountability • Micropayments, value-for-value, stablecoins, and new revenue-sharing models • Activity streams, super fans, community engagement, and audience signals • AI-generated podcasts, discovery, AI bots, and licensing creator content • Publisher feeds, super feeds, playlists, and collective buying power for independent creators • Open RSS, data portability, proprietary platforms, and the future of media distribution The New Media Show is a human-hosted and guested conversation about the future of creator-led digital media, including podcasting, video, live streaming, AI, audience trust, discovery, monetization, platforms, and the changing relationship between creators and their communities. Watch the video and audio editions below and on YouTube; listen to the audio edition in your favorite podcast app; watch the video edition in Apple Podcasts; and visit NewMediaShow.com and RobGreenlee.com for more episodes and industry conversations. Guest Links: Sam Sethi, Founder/CEO, TrueFans TrueFans: https://truefans.fm Sam Sethi on LinkedIn: https://uk.linkedin.com/in/samsethi Sam Sethi on TrueFans: https://truefans.fm/fans/sam Podnews Weekly Review: https://weekly.podnews.net Sam Sethi on Podnews Weekly Review: https://weekly.podnews.net/1538779/contributors/411-sam-sethi Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com/ New Media Show: https://newmediashow.com/ New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com/ About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting's human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Personal / AI Disclosure Note: I used AI tools to help organize and edit this video, episode description, and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest's. I have been working in podcasting, digital media, and platform adoption for more than two decades, and this article reflects my own position and editorial direction.The post Can Creator Economy Build a Better Podcasting? | Sam Sethi, TrueFans #671 first appeared on New Media Show.
Today in the business of podcasting:Reminder: Sounds Profitable's latest research, The Podcast Atlas, will debut tomorrow, July 1, at 2:00 p.m. Eastern in a live webinar hosted by Tom Webster. Registration is free and open now, grab your virtual seat!Miroma Group has acquired performance audio advertising agency Ad Results Media, with CEO Jordan Fox framing the deal as a major U.S. expansion that brings ARM's podcast-native performance advertising into Miroma's broader portfolio.Ben Robins' latest UK Advertising Landscape installment finds 44% of UK podcast listeners aged 18 to 34 made a purchase after hearing a podcast ad, and flags the 55-plus demographic as a meaningful untapped opportunity for podcast advertisers.YouTube has retired BrandConnect in favor of Creator Partnerships built into Google Ads, monetizing brand amplification of creator content while controlling discovery, distribution, and measurement rather than taking a commission on creator deals.Podnews editor James Cridland tests whether HLS streaming improves podcast consumption measurement, concluding the data is clearer than traditional downloads but that browser buffering and inconsistent play definitions across apps still limit meaningful measurement gains.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Today in the business of podcasting:Reminder: Sounds Profitable's latest research, The Podcast Atlas, will debut tomorrow, July 1, at 2:00 p.m. Eastern in a live webinar hosted by Tom Webster. Registration is free and open now, grab your virtual seat!Miroma Group has acquired performance audio advertising agency Ad Results Media, with CEO Jordan Fox framing the deal as a major U.S. expansion that brings ARM's podcast-native performance advertising into Miroma's broader portfolio.Ben Robins' latest UK Advertising Landscape installment finds 44% of UK podcast listeners aged 18 to 34 made a purchase after hearing a podcast ad, and flags the 55-plus demographic as a meaningful untapped opportunity for podcast advertisers.YouTube has retired BrandConnect in favor of Creator Partnerships built into Google Ads, monetizing brand amplification of creator content while controlling discovery, distribution, and measurement rather than taking a commission on creator deals.Podnews editor James Cridland tests whether HLS streaming improves podcast consumption measurement, concluding the data is clearer than traditional downloads but that browser buffering and inconsistent play definitions across apps still limit meaningful measurement gains.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Podcasting Journeys: Mike Dell of Blubrry Hosting on Industry Evolution and Upcoming Tech Mikedell.com Blubrry.com About the Guest(s): Mike Dell is the VP of Operations at Blubrry Podcasting, a full-service podcast hosting company operated under Raw Voice Incorporated. With over 21 years of podcasting experience, Mike is a veteran in the industry. He co-hosts the Podcast Insider show and hosts Mike Dell’s World. An extra class amateur radio operator, Mike’s experience spans into the world of broadcasting and amateur radio communications. Episode Summary: In this engaging episode of The Chris Voss Show, listeners embark on a captivating journey through the podcasting universe with the venerable Mike Dell from Blubrry Podcasting. Mike takes us through his extensive experience in the podcasting industry, shedding light on the evolution of podcasting and what has kept him passionate about the medium for over two decades. The discussion steers towards Blubrry’s unique offerings in podcast hosting, analytics, and monetization, revealing why it remains a preferred choice for many podcasters. Mike Dell elaborates on Blubrry’s edge in providing flexibility and support to podcasters, whether they are amateurs or seasoned creators. The episode explores the future of podcasting amidst technological advancements such as AI integration and video podcasting evolution, hinting at fascinating innovations on the horizon. Listeners will gain insight into how podcasts have impacted traditional media and what lies ahead for this dynamic field. The mutual passion for podcasting shared by Chris and Mike is infectious and sets the stage for an informative and engaging discussion. Key Takeaways: The Evolution of Podcasting: Mike Dell reflects on the transformation of podcasting over the years, from its inception to its current digital landscape, emphasizing Blubrry’s contribution. Blubrry Services: Blubrry offers a comprehensive suite of services, including hosting, analytics, and monetization solutions designed to empower podcasters with flexibility and independence. Human Touch: Blubrry prioritizes human support, providing real-time customer service, which is a distinguishing factor in its operations. AI and Podcasting: Despite AI's growing presence, Mike asserts that authentic human communication will remain irreplaceable in the realm of podcasting. Future of Video Podcasts: Discover the advancements in video podcasting, including Blubrry’s upcoming support for HLS streaming and video RSS feeds. Notable Quotes: “Our end goal is to make the tech disappear for you. You do what you do. We’ll stay out of your way.” – Mike Dell “Podcasting is really a delivery method. TV is technically radio if you think about it.” – Mike Dell “You can’t say I didn’t start until 09, I was sitting on the front porch… said, ‘Hey. Hello, world.'” – Mike Dell “I just like the freedom of just being able to speak your mind.” – Mike Dell “It’s the beauty of ham radio and podcasting. You have niches within the genre.” – Mike Dell
Podcasting 2.0 June 19th 2026 Episode 264 - "Podcast Plebicide" ShowNotes ------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------- Justin Jackson's post: We Have A Communication Problem ------------------------------------------------------------------------------------------------------------------------------------- 00 - PODPING.ALPHA STABLE + INDEX / PV-ALPHA HYGIENE Milestone: Dave — "I think we can safely say that podping.alpha is stable now. It's been many weeks of 100% uptime." Lead the boardroom with the win. PV-alpha 500s: @mitch + Dave debugging the "get a list of feeds that have updates over the last X" endpoint throwing 500s; @mitch adding a delay between paginated requests in case it's a too-many-requests block. Feed de-listing puzzle: Dave to @ChadF — a feed marked dead with no spam flag; aggregators de-listing it for some other reason. Open question. Iroh 1.0 — Dave flagged it: "Dialing keys instead of IP addresses." p2p networking, boardroom catnip — worth a riff with Dave. Discussion: also surface your own snags — Sovereignfeeds webhook "Unknown Error sending to Server" and ladder.podcastindex.org appearing down (to @StevenB / Dave). Iroh 1.0 Release ------------------------------------------------------------------------------------------------------------------------------------- 01 - SPAM + AI-SLOP — TOWARD A "SPAM-COP SCORE" ------------------------------------------------------------------------------------------------------------------------------------- 02 - MEASUREMENT: AMP'S 30-SECOND "PLAY," ROUND TWO AMP defined a "play" as 30 seconds; Spotify immediately adopted it. You and Dave already called 30s "bullshit" last week — push total listen time + percent-completed as the real metrics. The walkback: AMP's original press release said "30 seconds of content played… once per user per session" — and quietly DELETED "once per user per session," leaving a woolier definition. James flagged it on-page with the HTML5 del tag. YouTube is in AMP: Google confirmed YouTube "has been participating in the AMP-led conversations" — implies YouTube uses a 30s play. Apple's stance still unknown. RSS.com test (Alberto): moving the DOWNLOAD threshold 60s to 30s changed totals by ~1% — negligible. So 30s for both plays and downloads is just simpler. The HLS gotcha: playing 10s of an HLS video podcast still downloads ~60-72s, so server logs can't tell real play — only player-side instrumentation (Spotify, future Apple) can. James: it's all too "cloak and dagger." Watch July: AMP's implementation doc is due July and the group is light on technical people — needs to be real technical work, "not a sales press release." Understanding podcast stats (PodNews) ------------------------------------------------------------------------------------------------------------------------------------- 03 - BEYOND CPM — INDIE + MISSION-DRIVEN ECONOMICS Losh Moodaley ("Beyond CPM"): the indie middle class (5k-25k downloads = only ~1-1.5% of all podcasts) can't survive on CPMs. Roadmap: audience-as-economy, sell exclusivity not inventory, scale outcomes not audiences, "owners of trust, not renters of attention." Pure V4V-adjacent framing — Sam Sethi tied it straight to TrueFans activity-based value (a share or comment is value, not just dollars) and "creator portals." Easy on-ramp to your worldview. Vox Topica (Richard Fall): full-stack agency for nonprofits/mission-driven orgs — speaks engagement/reach/"depth of message," not downloads. Nonprofits resist AI voices (authenticity) but use AI for scripts/cleanup/show notes; now recommends video to ALL clients. Beyond CPM: Surviving the New Measurement Era (PodNews Daily) Vox Topica ------------------------------------------------------------------------------------------------------------------------------------- 04 - NUMBERS + MONEY MOVES ------------------------------------------------------------------------------------------------------------------------------------- 05 - AI BUBBLE / EDGE COMPUTE — DATACENTER WATER ------------------------------------------------------------------------------------------------------------------------------------- 06 - CROSS-STORY: COMMODORE FLIP-PHONE ------------------------------------------------------------------------------------------------------------------------------------- 07 - QUIPS / TRANSITIONS ------------------------------------------------------------------------------------------------------------------------------------- Last Modified 06/19/2026 14:30:08 by Freedom Controller
Send James and Sam a message or voicemailLosh Moodaley's article: https://podnews.net/article/beyond-the-cpm-podcast-advertising We test whether a 30-second threshold actually changes podcast stats, then pull apart why the definition of a “play” gets slippery once streaming, caching, and platform politics enter the mix. We also challenge the idea that better measurement automatically leads to better creator income, with practical advice for independents and nonprofits trying to build trust, outcomes, and sustainable revenue. • 30-second plays vs 60-second downloads and what hosting data shows • Why simplifying measurement helps but does not equal engagement • AMP definition changes, missing technical detail, and platform participation questions • The caching problem with HLS video and why server logs can mislead • Losh Moodley's roadmap beyond CPMs: audience economy, exclusivity, outcome-based selling, trust over attention • Spam podcasts selling drugs and why link tracking matters • AI-generated podcast flooding, disclosure ethics, and search discoverability • VoxTopica on mission-driven podcasting, nonprofit success metrics, and when subscriptions can work • Listener trends, weekly listening hours, and why listen time is becoming the headline number Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net
Podcasting 2.0 June 19th 2026 Episode 264 - "Podcast Plebicide" ShowNotes ------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------- Justin Jackson's post: We Have A Communication Problem ------------------------------------------------------------------------------------------------------------------------------------- 00 - PODPING.ALPHA STABLE + INDEX / PV-ALPHA HYGIENE Milestone: Dave — "I think we can safely say that podping.alpha is stable now. It's been many weeks of 100% uptime." Lead the boardroom with the win. PV-alpha 500s: @mitch + Dave debugging the "get a list of feeds that have updates over the last X" endpoint throwing 500s; @mitch adding a delay between paginated requests in case it's a too-many-requests block. Feed de-listing puzzle: Dave to @ChadF — a feed marked dead with no spam flag; aggregators de-listing it for some other reason. Open question. Iroh 1.0 — Dave flagged it: "Dialing keys instead of IP addresses." p2p networking, boardroom catnip — worth a riff with Dave. Discussion: also surface your own snags — Sovereignfeeds webhook "Unknown Error sending to Server" and ladder.podcastindex.org appearing down (to @StevenB / Dave). Iroh 1.0 Release ------------------------------------------------------------------------------------------------------------------------------------- 01 - SPAM + AI-SLOP — TOWARD A "SPAM-COP SCORE" ------------------------------------------------------------------------------------------------------------------------------------- 02 - MEASUREMENT: AMP'S 30-SECOND "PLAY," ROUND TWO AMP defined a "play" as 30 seconds; Spotify immediately adopted it. You and Dave already called 30s "bullshit" last week — push total listen time + percent-completed as the real metrics. The walkback: AMP's original press release said "30 seconds of content played… once per user per session" — and quietly DELETED "once per user per session," leaving a woolier definition. James flagged it on-page with the HTML5 del tag. YouTube is in AMP: Google confirmed YouTube "has been participating in the AMP-led conversations" — implies YouTube uses a 30s play. Apple's stance still unknown. RSS.com test (Alberto): moving the DOWNLOAD threshold 60s to 30s changed totals by ~1% — negligible. So 30s for both plays and downloads is just simpler. The HLS gotcha: playing 10s of an HLS video podcast still downloads ~60-72s, so server logs can't tell real play — only player-side instrumentation (Spotify, future Apple) can. James: it's all too "cloak and dagger." Watch July: AMP's implementation doc is due July and the group is light on technical people — needs to be real technical work, "not a sales press release." Understanding podcast stats (PodNews) ------------------------------------------------------------------------------------------------------------------------------------- 03 - BEYOND CPM — INDIE + MISSION-DRIVEN ECONOMICS Losh Moodaley ("Beyond CPM"): the indie middle class (5k-25k downloads = only ~1-1.5% of all podcasts) can't survive on CPMs. Roadmap: audience-as-economy, sell exclusivity not inventory, scale outcomes not audiences, "owners of trust, not renters of attention." Pure V4V-adjacent framing — Sam Sethi tied it straight to TrueFans activity-based value (a share or comment is value, not just dollars) and "creator portals." Easy on-ramp to your worldview. Vox Topica (Richard Fall): full-stack agency for nonprofits/mission-driven orgs — speaks engagement/reach/"depth of message," not downloads. Nonprofits resist AI voices (authenticity) but use AI for scripts/cleanup/show notes; now recommends video to ALL clients. Beyond CPM: Surviving the New Measurement Era (PodNews Daily) Vox Topica ------------------------------------------------------------------------------------------------------------------------------------- 04 - NUMBERS + MONEY MOVES ------------------------------------------------------------------------------------------------------------------------------------- 05 - AI BUBBLE / EDGE COMPUTE — DATACENTER WATER ------------------------------------------------------------------------------------------------------------------------------------- 06 - CROSS-STORY: COMMODORE FLIP-PHONE ------------------------------------------------------------------------------------------------------------------------------------- 07 - QUIPS / TRANSITIONS ------------------------------------------------------------------------------------------------------------------------------------- Last Modified 06/19/2026 14:30:08 by Freedom Controller
Today in the business of podcasting:Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote.Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity.Apple announces OS 27, bringing upgraded video podcast playback, a fully redesigned Apple TV Podcasts app, and a smart downloads system ahead of a July 2026 public beta.Substack is actively working on distributing video podcasts to Apple Podcasts via HLS, according to comments from Substack product manager Zach Taylor.Point-To-Point Marketing's Tim Bronsil makes the case that YouTube is the most overlooked revenue stream in audio, as audiences follow trusted personalities and content rather than platforms.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Today in the business of podcasting:Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote.Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity.Apple announces OS 27, bringing upgraded video podcast playback, a fully redesigned Apple TV Podcasts app, and a smart downloads system ahead of a July 2026 public beta.Substack is actively working on distributing video podcasts to Apple Podcasts via HLS, according to comments from Substack product manager Zach Taylor.Point-To-Point Marketing's Tim Bronsil makes the case that YouTube is the most overlooked revenue stream in audio, as audiences follow trusted personalities and content rather than platforms.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
I welcome back Rob Greenlee for a discussion about how podcasting is changing under the weight of new media, big platforms, and AI. Rob and I talk about how the real battle lines are drawn around who controls distribution and audience, as companies like YouTube and Spotify push proprietary ecosystems while RSS still quietly powers most of my downloads.We look back at the early days of video podcasting, why big media walked away from video in RSS, and how HLS video might reconnect audio and video so listeners can move seamlessly between car, phone, and TV.Rob and I also dig into how AI is reshaping production—from tools like Descript that automate editing and repurposing, to the emerging world of AI hosts and cloned voices. Throughout, we keep coming back to what matters most in podcasting: trust, transparency, and being clear about how we use AI with our audiences.For a complete summary about what Rob belives in the current status of podcasting - please check out his website.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In episode 666 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, Rob talks with Greg Wasserman, Head of Relationships at RSS.com and host of Podcast Network Insights, for a deep conversation about one of the biggest questions facing podcasting, video, creator media, and digital networks right now: Podcast networks were originally built for an audio-first industry, but audiences have already moved the definition of a podcast beyond audio. Today, a podcast can be a YouTube show, a Spotify video, an Apple video podcast, a livestream, a short clip, a newsletter, a community, or part of a larger creator-led media brand. Greg brings a unique perspective from his work at RSS.com and from interviewing the leaders behind podcast networks, collectives, production companies, and niche media groups on Podcast Network Insights. He explains that podcast networks are no longer one simple model. Some are media-sales businesses. Some are community-driven groups. Some operate more like production companies, collectives, or full creator networks. Rob and Greg explore how the network model is shifting as video, live streaming, AI, Apple Podcasts, HLS video, YouTube, Netflix, Spotify, FAST channels, private communities, and creator monetization reshape what podcasting can become. The conversation also asks whether independent podcasters should join networks, what creators need to understand before making that decision, and why the future may depend less on downloads alone and more on trust, audience relationships, collaboration, niche value, and direct monetization. 00:00 Welcome to New Media Show #666 00:32 Are podcast networks becoming creator networks? 01:00 How audiences have already redefined podcasting 02:00 Introducing Greg Wasserman from RSS.com 03:00 Why Greg created Podcast Network Insights 04:00 How different podcast networks define community 05:00 Monetization, growth, and the changing role of networks 06:00 Internal network community vs audience community 07:00 Private communities, subscriptions, and audience relationships 08:00 Nova Podcast Network and media-company network models 09:00 Cross-promotion and collaboration inside networks 10:00 Are creators returning to collaboration? 11:00 Podcast networks as media companies 13:00 Owned-and-operated shows vs independent rev-share shows 15:00 Why ad revenue is not the only network business model 16:00 Marketing Podcast Network and niche value 17:00 Jay Shetty, Netflix, and platform exclusivity 18:00 Is Netflix becoming a podcast network? 19:00 Collectives, media companies, and different network definitions 20:00 What is a podcast network today? 21:00 Production companies and network partnerships 23:00 How creators should decide whether to join a network 24:00 Understanding your “why” before joining a network 25:00 iHeart, ad inventory, and the volume-based network model 26:00 Why sponsor status can distract from real monetization 27:00 Does network branding still matter? 28:00 Pineapple Street, GZM, Disney, and network identity 30:00 MCNs, YouTube networks, and the return of multi-channel networks 31:00 Silicon Valley, new media networks, and digital-native media 34:00 Traditional media adopts podcasting, video, and companion content 35:00 Apple Podcasts HLS video as a future distribution channel 36:00 Why video attracts higher media dollars 37:00 Know, like, and trust as a creator value 38:00 Will Apple Podcasts HLS video matter? 39:00 Free platforms, hidden costs, and creator control 41:00 Future ad dashboards across Spotify, Apple, YouTube, and Twitch 42:00 Platform exclusivity, Jay Shetty, Joe Rogan, and audience loss 44:00 Creator hustle and why networks cannot do all the work 46:00 Subscription fatigue and fragmented media access 47:00 More than 20 ways creators can make money 48:00 Lean creator teams, production help, and content scale 49:00 How podcast networks are using AI 50:00 AI-generated voices, sleep content, and audience behavior 52:00 AI for ads, scripts, show notes, social, and workflows 53:00 AI podcast networks and automated show creation 54:00 Agentic workflows and creator production systems 56:00 AI-generated content, humanity, and audience trust 57:00 Algorithms, AI interfaces, and future discovery 58:00 Platform algorithm changes and creator risk 59:00 Human connection, live events, and AI video podcasts 01:00:00 Why human storytelling still matters 01:01:00 Could creators build AI clones of themselves? 01:02:00 Avatars, HeyGen, Gemini, and disclosure 01:03:00 Human-hosted content labels and AI transparency 01:04:00 Video-first creators and separate audio/video feeds 01:05:00 Why The New Media Show still uses separate audio and video feeds 01:06:00 Audio-first creators, social media, and growth challenges 01:07:00 Different networks play different games 01:08:00 The future of compelling audio experiences 01:09:00 Spatial audio, AI audio, and interactive media 01:10:00 Personalized audience experiences and liquid content 01:11:00 Can audiences be moved from YouTube to Netflix? 01:12:00 Bundling, subscriptions, and platform experiments 01:15:00 Algorithms vs human curation 01:16:00 Netflix, FAST channels, and new distribution models 01:17:00 The technology challenge behind FAST channels 01:23:00 Greg's Tesla and the future of in-car video podcast listening 01:24:00 RSS.com, Podcasting 2.0, and AI labeling standards 01:25:00 Closing thoughts and where podcasting is heading Guest and Host Links Guest: Greg Wasserman Head of Relationships at RSS.com and host of Podcast Network Insights RSS.com: https://rss.com Greg Wasserman at RSS.com: https://rss.com/blog/greg-wasserman/ Podcast Network Insights: https://rss.com/podcasts/podcast-network-insights/ Greg Wasserman on LinkedIn: https://www.linkedin.com/in/gregwasserman Host: Rob Greenlee New Media Show: https://newmediashow.com Rob Greenlee: https://robgreenlee.com Podcast Hall of Fame: https://podcasthall.com Rob Greenlee on LinkedIn: https://www.linkedin.com/in/robgreenlee Rob Greenlee Booking: https://calendly.com/robgreenlee About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting's human roots and its AI-driven future. As founder of Trust Factor Lab and host of the “New Media Show” and “Spoken Human”, Rob helps creators start, grow, monetize, and future-proof their content. He's held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Learn more at RobGreenlee.com and join the Trust Factor Lab Creator/Podcast Services. Personal/AI Disclosure Note: I used AI tools to help organize and edit this episode and generate show notes. I have made hand edits; the views, clarifications, responsibility, and industry perspective are mine and my guest's. I have been working in podcasting and platform adoption for more than two decades, and this article reflects my own position.The post Are Podcast Networks becoming Creator Networks? | Greg Wasserman #666 first appeared on New Media Show.
In episode 665 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, Rob talks with Ashley Christenson, also known as Ashni, for a deep conversation about one of the most important questions facing podcasting, streaming, creator media, startups, and traditional media right now: What does “New Media” actually mean today? The term “New Media” has been around since the late 1990s, but its meaning is shifting again. What once described digital media outside traditional broadcast and print is now being used by creators, VCs, startups, streaming strategists, AI companies, and professional communities to refer to something more specific: creator-led media that builds trust, influence, industry position, and direct audience relationships. Ashley brings a unique perspective from 13 years in online media, Twitch streaming, YouTube education, startup marketing, community building, and creator strategy. She explains that she sees the creator economy as building an audience as the asset, whereas the emerging version of New Media is more about building status and position within an industry conversation. In her view, the key difference is not simply between consumer and professional audiences, but about what the media operation is designed to build and protect. Rob brings the longer history of podcasting and digital media into the discussion, asking whether podcasting was one of the first major expressions of New Media and whether it now sits within a much larger creator-led ecosystem. The conversation explores how podcasting, YouTube, streaming video, newsletters, live shows, X, AI-generated content, and Apple Podcasts' move toward HLS video streaming are all blurring the old lines between podcasting, creator media, and professional media. A major theme in this episode is whether podcasting is still its own category or has become a powerful format within the broader New Media industry. Rob argues that the word “podcast” is increasingly defined by audiences and platforms, while creators may need to think more broadly as show builders, media operators, and participants in the creator economy. Ashley and Rob also explore how X is becoming a real-time professional media layer, why founders, investors, executives, and AI builders are returning to the platform, and why companies are experimenting with live streaming, clipping, launch videos, short-form content, and creator-style formats to reach professional audiences. The episode also moves into AI-generated media, human-hosted content, AI clones, disclosure, and trust. Rob argues that human-created and AI-created content may both need clear labeling, while Ashley points out that long-form podcasts may remain more defensible because listeners often build real relationships with hosts over time. This conversation lands on a bigger media reality: New Media is no longer just a technology term. It is becoming a business category, a creator category, a trust category, and a professional influence category. Podcasting helped build the foundation, but the next version of New Media is broader, more video-driven, more AI-assisted, more platform-diverse, and more dependent on trust than ever before. Key Topics: What “New Media” means in 2026 Creator economy vs. New Media Audience as an asset vs. status as an asset Why podcasting helped define early New Media Whether podcasters should now think more like creators and show builders Apple Podcasts HLS video and the return of video podcasting YouTube, Spotify, X, and the platform shift around shows Why VCs and startups are using the term New Media X is a professional media and live content platform Traditional media is trying to become more internet-native AI-generated podcasts, AI clones, and synthetic media Human-hosted content, disclosure, and audience trust Why long-form podcasts may remain defensible in the AI era Chapter Markers: 00:00 Cold Open and Welcome 00:32 What Does New Media Mean 02:08 Podcasting Meets Multi Format 03:14 Meet Rob Greenlee 04:01 Introducing Ashley Christensen 04:53 Ashley’s Creator Economy Journey 08:26 AI Definitions of New Media 12:35 Creator Economy vs New Media 16:29 The Kill Switch Test 21:38 Is VC Rebranding New Media 24:10 Niche Status Media Examples 31:55 Traditional Media Goes Internet Native 34:59 Podcasting Identity and Convergence 41:35 Creator as a Catch-All Term 43:56 Naming New Media 46:11 Podcast Term Debate 51:02 X Shapes Media 55:35 X Video Creator Push 01:00:51 Twitter Podcast Roots 01:04:38 AI Flooding Podcasts 01:07:48 Human Trust Labels 01:11:34 Clones and Disclosure 01:17:49 Trust Factor Wrap 01:18:19 Closing and Where to Follow Guest and Host Links Guest: Ashley Christenson / Ashni Streaming strategist, creator economy, and new media operator X: https://x.com/ashnichrist YouTube: https://youtube.com/@ashnichrist Hype Partners: https://x.com/hypepartners Host: Rob Greenlee New Media Show: https://newmediashow.com Rob Greenlee: https://robgreenlee.com Podcast Hall of Fame: https://podcasthall.com Rob Greenlee on LinkedIn: https://www.linkedin.com/in/robgreenlee Rob Greenlee Booking: https://calendly.com/robgreenlee About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting's human roots and its AI-driven future. As founder of Trust Factor Lab and host of the “New Media Show” and “Spoken Human”, Rob helps creators start, grow, monetize, and future-proof their content. He's held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Learn more at RobGreenlee.com and join the Trust Factor Lab Creator/Podcast Services. Personal/AI Disclosure Note: I used AI tools to help organize and edit this episode and generate show notes. I have many hand edits; the views, clarifications, responsibility, and industry perspective are mine and my guests’. I have been working in podcasting and platform adoption for more than two decades, and this article reflects my own position. The original word choice was mine, and so is the clarification. The post What Is New Media Now vs Podcasting? | Ashley Christenson / @Ashni #665 first appeared on New Media Show.
“As long as democracy is a collective endeavour of all the people who belong to it, in some sense it can never be finished — because we are constantly bequeathing to the next generation the opportunity and the freedom to have these conversations over and over again.” — Alexandra Natapoff It's less than six weeks until America's 250th birthday. The official America 250 store is selling T-shirts while Harvard Law School is doing something slightly less commercial. 62 HLS professors have written 1,000-word essays, assembled into a single volume to be published on July 4. Entitled America Unfinished: Two Hundred and Fifty Years of Law and Governance, it's co-edited by Alexandra Natapoff, a Harvard Law professor who spent years as a federal public defender in Baltimore. The title, of course, is borrowed from the Gettysburg Address, where Lincoln charged the living with completing “the unfinished work” of those who died in the Civil War. So is America unfinished or is it just getting started? For Natapoff and other Harvard Law School professors like this year's Pulitzer Prize-winning Jill Lepore, the answer is suitably complex. Yes and no and maybe. Everything all at once. The essays focus on 250 years of both justice and injustice in America. Perhaps the only thing all authors agree on is the central role of capitalism in the history of the United States. Follow the money, Natapoff suggests. Those dollars will transport the reader to the heart of the American story. That said, America Unfinished will certainly cost you less than a three-year Harvard Law degree. And if you wait six months, the book will be available at no cost online. So follow the money. It will take you to some unexpectedly free places. Five Takeaways • The Gettysburg Address as the Title's Source: The book does not merely allude to Lincoln's famous speech — it reproduces it at the front, so readers can go back to the original. In the Address, Lincoln charged the living with completing “the unfinished work” of those who died at Gettysburg — the work of building a government of the people, by the people, and for the people. Natapoff and Charles chose this frame because it captures both the challenge and the hope: democracy is unfinished in the sense that it demands active work from every generation. It is not a gift that has been fully delivered. It is a task being handed on. • America and Democracy Are Not the Same Thing: Andrew's challenge — you use the words interchangeably — earns a concession. Natapoff's work in criminal justice has led her to argue repeatedly that the American criminal system fails many tests of democracy: it is exclusive, inegalitarian, overly coercive, inconsistent with democratic principles. So ‘America' and ‘democracy' are not synonyms in the book. Many of the 62 essays disagree about the state of various pieces of governance. The book's inquiry is whether it is fair to call any particular piece of American legal governance a democracy — which both editors consider a compliment, and not a certainty. • A Federal Public Defender in Baltimore: The Biography Behind the Scholarship: Before she became a law professor, Natapoff was a federal public defender in Baltimore's federal courts. Her job was to be adverse to the federal government all day every day, defending some of the most vulnerable and dispossessed people in the city against the massive resources and power of the federal apparatus. Those years shaped everything: her subsequent twenty years of scholarship on criminal courts, plea bargaining, misdemeanors, and race and inequality; her book Punishment Without Crime; and her contribution to America Unfinished. In her reading, the experience of her clients — people facing off against the federal government — is now more widely shared than it used to be. • It's the Money, Not the Lawyers: Dan Wang's recent book Breakneck contrasts China, run by engineers, and America, run by lawyers. Natapoff's counter, via the book's economic governance essays: it's much more complicated than that. Six very different scholars who disagree about almost everything converge on a perhaps surprising answer: it's the money. Financial interests, corporate interests, the ownership class — in one way or another, they've been running America. The lawyers helped. They were part of the management scheme. But they weren't making the decisions. If you have a hammer, everything looks like a nail. • Molly Brady's Essay: Property Law and the Destruction of Community: Asked to pick her favourite essay without starting a fight with 61 colleagues, Natapoff flags the very last one: Professor Maureen “Molly” Brady on property law. Brady argues that property law has permitted suburban sprawl and the destruction of physical community — the kind of infrastructure that makes analog life (libraries, neighbours, public space) possible — while being profligate in its support for social media and the dispersed, thinner version of community. She exhorts us to remember how law has contributed positively to communities we are proud of, and to stand up for that vision. For Natapoff, it captures both the critical nature of this moment and why lawyering still holds out some important promise. About the Guest Alexandra Natapoff is the Lee S. Kreindler Professor of Law at Harvard Law School, a 2016 Guggenheim Fellow, and a graduate of Yale University and Stanford Law School. She began her legal career as a federal public defender in Baltimore. She is the author of Punishment Without Crime: How Our Massive Misdemeanor System Traps the Innocent and Makes America More Unequal (Basic Books) and Snitching: Criminal Informants and the Erosion of American Justice (NYU Press). She is co-editor, with Guy-Uriel Charles, of America Unfinished: Two Hundred and Fifty Years of Law and Governance (MIT Press, July 4, 2026). References: • America Unfinished: Two Hundred and Fifty Years of Law and Governance, co-edited by Alexandra Natapoff and Guy-Uriel Charles (MIT Press, July 4, 2026). Open access from January 2027. • Alexandra Natapoff, Punishment Without Crime: How Our Massive Misdemeanor System Traps the Innocent and Makes America More Unequal (Basic Books, 2018). • Dan Wang, Breakneck: China's Quest to Engineer the Future — referenced in the interview as the “America run by lawyers” contrast. • Lincoln's Gettysburg Address (1863) — reproduced at the front of the book; the source of the title. About Keen On America Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,900 episodes since ...
Detailed Summary:SpaceX Starship Launch DiscussionThe group discussed SpaceX's recent Starship launch, which John described as a partial success with significant technical challenges including an engine outage that caused the booster to deviate from its course. David praised the high-quality camera work and photography during the launch, while Dr. Sherry noted that SpaceX itself considered the mission a success and emphasized their approach of learning from mistakes. The team also explained the satellite ejection mechanism used in the launch, with Charles and Robert providing details about how the satellites were deployed from the rocket.The group discussed SpaceX's Starship Flight 12 (IFT-12), with participants evaluating its significance for future Artemis missions. Bob explained that while the flight was important for testing new engines and systems, it wasn't critical for SpaceX's overall success, particularly given their upcoming IPO and existing Starlink revenue. The discussion highlighted the technical challenges involved in the flight, including new Raptor 3 engines and a rebuilt launch pad, with participants agreeing that the flight achieved its main objectives of reaching orbit and conducting necessary tests.The Wisdom Team discussed the recent Starship test flight, comparing it to SLS development and emphasizing that the technologies are not comparable due to different approaches and goals. David defended SpaceX's methodology of learning from failures, while Ajay highlighted specific technical issues with the first stage during the test. The discussion included observations about engine problems and a puncture in the tile, with participants noting that this is part of the development process for new technology.The group discussed the recent SpaceX Starship test flight, with Dr. Ajay clarifying that one engine blew up before separation, causing other engines to shut down due to fuel sloshing. Phil expressed concerns about the program's timeline, arguing that SpaceX is not on track to meet the goal of reaching the moon within a couple of years, while Robert countered that abandoning the current approach would only cause further delays. The discussion concluded with Dallas defending the mission's success in achieving its suborbital trajectory goals, though Phil maintained that the program has not yet proven its ability to deliver the required 100 tons of payload to orbit.The team discussed SpaceX's satellite deployment program, with Marshall clarifying that dummy satellites weighed about 2 tons each but Phil found conflicting information suggesting 17 tons total for 22 satellites. The discussion then shifted to refueling capabilities, where Doug shared insights from a leading researcher who estimated a 50% chance of success on the first attempt and near 100% on the second attempt for propellant docking and transfer. The conversation concluded with Ajay noting that while Progress has done fuel transfer with storable fuel, cryogenic fuel transfer remains untested in orbit, though SpaceX had previously demonstrated cryogenic propellant transfer during IFT-10.The group discussed SpaceX's development of in-orbit refueling capabilities, with Dallas sharing details about their 2008 demonstration using vapor-cooled skins and a crawl cooler from Criari. The discussion focused on comparing SpaceX's progress with Blue Origin's approach, with Robert noting that while SpaceX has outlined plans for a several-week refueling mission this year involving two Starship launches, Blue Origin's development pace remains slower. The conversation concluded with debate about propellant requirements for lunar missions, with Dallas explaining that the HLS mission would need approximately 40 tons of propellant for the Gateway and lunar lander in the lunar vicinity.Phil suggested that NASA should design the optimal lunar lander and then assign contracts to commercial companies like Boeing or SpaceX for manufacturing, while also working to reduce the cost of SLS rockets through mass production. Robert clarified that NASA's investment in SpaceX's Starship program is minimal compared to SpaceX's private funding, which includes $12 billion raised for Starlink and an expected $75 billion from an IPO. The discussion highlighted concerns about Starship's timeline and feasibility, with participants noting that alternative approaches using existing technology like SLS and a modified lander could potentially be faster than Starship development, though still facing significant challenges.Robert discussed the challenges with NASA's rocket development programs, highlighting that despite being 16 years since launch, they have only launched twice and suggesting that competition from multiple companies would be beneficial. Phil argued that NASA should handle advanced projects internally due to their track record of successful first-time launches, while Dallas clarified that NASA did not design the SLS but served as system integrator. David raised concerns about safety risks in human spaceflight programs, citing a former Artemis team engineer's warnings about discontinuity in systems engineering when switching between commercial companies, which Marshall supported by noting that most bugs occur at interfaces between different components or companies.The group discussed software engineering interfaces and their impact on system safety, particularly comparing Apollo and Artemis programs. Marshall and Ajay explained that while multiple companies building different components can create interface challenges, proper system engineering and testing can mitigate these risks. Robert emphasized that Artemis's current issues stem from lack of overall NASA-designed architecture and distributed ownership, suggesting NASA should consolidate components and hire companies to build major components with fewer interfaces. Doug cautioned against attributing 90% of problems to interfaces alone, noting that known issues in NASA's culture contributed to previous shuttle program losses.The discussion focused on comparing NASA's Apollo-style approach with SpaceX's commercial approach for returning to the moon. Doug and Charles argued that the commercial approach using Starship offers better long-term sustainability and permanence on the moon compared to the Apollo-style urgency-driven approach using SLS and Orion. Philip countered that Starship is not necessarily the permanent solution and that a racal departure from rocket technology might be needed for true permanence. The conversation also highlighted that SpaceX's Starship development represents a smaller portion of their overall investment compared to their other projects like Starlink, with Starship serving as a transportation system to support broader capabilities.The group discussed the evolution of chemical rockets and reusability, with Phil and Doug clarifying that full reusability is not a revolutionary change compared to the space shuttle. David challenged critics like Phil and AJ to support the current Artemis program rather than continuously criticize it, asking what constructive role they could play given the program's commitment to Starship and Artemis missions. Ajay expressed support for the Artemis program overall but raised concerns about Starship's size and propellant fraction requirements, suggesting it should be reduced to about one-third its current size for lunar missions. Phil shared insights from his recent presentation at Ascend, noting that NASA engineers lack access to critical technical details about Starship's development, similar to the broader public's understanding of the program.The group discussed concerns about NASA's involvement and insight into SpaceX's Starship program, with Philip expressing concerns that NASA's team lacks sufficient information to properly assess Starship's performance and safety. The discussion revealed that while NASA has embedded engineering teams with SpaceX and extensive visibility into various aspects of development, they don't have complete control over architectural decisions. The conversation ended with John mentioning SpaceX's improvements to the launch site and Raptor 3 engine, and Sherry praising the video footage of Starlink satellites in space.The group discussed SpaceX's achievements and role in the space industry, with participants praising their rideshare and Starlink initiatives while expressing concerns about relying too heavily on Starship for the Artemis program. Phil suggested reassessing NASA's lunar landing strategy by considering alternative solutions like using Falcon Heavy or smaller landers from companies like Dynetics or Blue Origin. The conversation ended with Robert promoting an upcoming Space Show discussion and David reflecting on Memorial Day, thanking veterans for their service and contributions to space exploration.Special thanks to our sponsors:American Institute of Aeronautics and Astronautics, Helix Space in Luxembourg, Celestis Memorial Spaceflights, Astrox Corporation, Dr. Haym Benaroya of Rutgers University, The Space Settlement Progress Blog by John Jossy, The Atlantis Project, and Artless EntertainmentWe use Zoom phone numbers for program participation.For real time program participation, email Dr. Space at: drspace@thespaceshow.com for instructions and access.The Space Show is a non-profit 501C3 through its parent, One Giant Leap Foundation, Inc. To donate via Pay Pal, use:To donate with Zelle, use the email address: david@onegiantleapfoundation.org.If you prefer donating with a check, please make the check payable to One Giant Leap Foundation and mail to:One Giant Leap Foundation, 11035 Lavender Hill Drive Ste. 160-306 Las Vegas, NV 89135Upcoming Programs:Broadcast 4594: Zoom: Bob Zimmerman (Special 6 PM PDT start time) | Tuesday 26 May 2026 600PM PTGuests: Robert ZimmermanZoom: (6 PM PDT Start Time) Bob Zimmerman is back on Starship and all space matters. Don't miss it! to Listen and participate use Zoom phone lines. Email DrSpace before airtime for the number access.Broadcast 4595: Hotel Mars TBD | Wednesday 27 May 2026 930AM PTGuests: John Batchelor, Dr. David LivingstonHotel Mars TBDNo Program for Friday, May 29, 2026 | Friday 29 May 2026 930AM PTGuests: Dr. David LivingstonNo program today, Friday, May 26, 2026Broadcast 4596: Zoom: Open Lines Discussion | Sunday 31 May 2026 1200PM PTGuests: Dr. David LivingstonZoom: Open Lines Discussion. Email DrSpace prior to air time for Zoom phone number access. Get full access to The Space Show-One Giant Leap Foundation at doctorspace.substack.com/subscribe
You’ll sharpen your daily tech game this week: add names directly to Mail recipient fields, kill those sneaky iOS nickname pop-ups before they embarrass you, and stay alert to Low Power Mode. Long-press your steering wheel button to summon Siri faster, welcome ChatGPT and Perplexity to CarPlay, untangle Apple’s App Entitlements, and stream HLS video right inside the updated MGG iOS app. Don’t Get Caught treating your LLM like a glorified search bar—re-task it as a brainstorming partner, let agents check each other’s work, troubleshoot stubborn email issues, and have it build its own skills using Claude Code and CoWork. Your questions and tips drive the back half: disconnect AirPods from your Mac in one tap with ToothFairy or Control Center, dial in rock-solid remote screen sharing using Jump Desktop, Zoom, and Tailscale, stop your iPhone ringer from accidentally flipping, and plan your escape from Comcast email by grabbing a real domain through Cloudflare, Namecheap, or GoDaddy. Then it’s Cool Stuff Found season—Bartender 6 reclaims your menu bar, the Syntech case protects your Apple Vision Pro, and the Mila Air3 and Honeywell HEPA purifiers clean up your air. Plus a heap of love for Eufy lawnmowers, vacuums, and doorbells, all wired together with Homebridge and Home Assistant. 00:00:00 Mac Geek Gab 1142 for Monday, May 18th, 2026 May 18th: Send an Electronic Greeting Card Day MGG Monthly Giveaway – Enter to win a Function101 Apple TV Button Remote The MGG Merch Store is Live! Quick Tips 00:00:01 Ben-QT-Add a name to the Mail recipient field 00:03:43 Beware of Nicknames showing on iOS You can disable this! 00:08:08 The lessons we learn about our tech when traveling 00:08:49 QT-Be aware of Low Power Mode. Also App Tamer 00:13:56 Larry-QT-Long Press Steering Wheel Voice Command to activate Siri 00:16:14 ChatGPT and Perplexity are allowed to use CarPlay now 00:18:00 Apple's App Entitlements 00:19:26 Mac Geek Gab iOS App adds HLS video 00:22:35 David-QT-Use an LLM to troubleshoot your email 00:24:33 Re-assign your LLM, re-task it. Treat your LLM like a brainstorming assistant. Claude CoWork (and Claude Code) 00:29:45 Let your agents check one another 00:33:16 Have your LLM create skills for you Reviews 00:36:26 Jamcycler-MGG Review-My Favorite Podcast Sponsors 00:38:02 SPONSOR: Keeper. Right now, Keeper is offering our listeners 60% off personal and family plans at https://Keepersecurity.com/MGG. This offer is only for podcast listeners! 00:39:41 SPONSOR: Shopify. In 2026, stop waiting and start selling with Shopify. Sign up for your one-dollar-per-month trial and start selling today at https://Shopify.com/MGG 00:41:28 SPONSOR: Gusto. Get three months free when you run your first payroll when you start at https://gusto.com/MGG Your Questions Answered and Tips Shared! 00:43:07 Gino CO-How can I easily disconnect my AirPods from my Mac? ToothFairy Or Control Center Or Sound Menu Opt-plus-Mute/Volume keys will bring you to System Settings Sound Pane 00:49:09 Paul-Best Method for Screen Sharing? Jump Desktop Tailscale 00:55:04 Barb-How can I stop from accidentally toggling my iPhone ringer on and off? 00:57:13 Roger-What to do about Comcast email going away? Cloudflare Registrar Namecheap GoDaddy Cool Stuff Found 01:02:21 DLH-CSF-Bartender 6 / Pro / Mega 01:04:53 ATC/PP-CSF-Syntech Apple Vision Pro Case 01:09:25 CSF-Mila Air3 Purifier 01:11:37 n-Greg-CSF-Honeywell Allergen Plus HEPA Large Room Air Purifier 01:12:41 Some love for Eufy Eufy Lawnmower Eufy Vacuums Eufy Doorbells Homebridge Home Assistant 01:24:36 MGG 1142 Outtro MGG Monthly Giveaway Bandwidth Provided by CacheFly Pilot Pete's Aviation Podcast: So There I Was (for Aviation Enthusiasts) The Debut Film Podcast – Adam's new podcast! Dave's Business Brain (for Entrepreneurs) and Gig Gab (for Working Musicians) Podcasts MGG Merch is Available! Mac Geek Gab iOS app Mac Geek Gab YouTube Page Mac Geek Gab Live Calendar This Week's MGG Premium Contributors MGG Apple Podcasts Reviews feedback@macgeekgab.com 224-888-GEEK Active MGG Sponsors and Coupon Codes List BackBeat Media Podcast Network
This week in the business of podcasting:New data from the 2026 U.K. Advertising Landscape Study, conducted by Sound Insights for Sounds Profitable, finds that 79% of U.K. podcast listeners recall a podcast ad from the past week — a striking result in a country shaped by decades of ad-free BBC broadcasting, with recall essentially equal across men and women.A Reuters Institute report finds video is reshaping news podcasting at every level, from how shows are produced and discovered to how they make money, with publishers increasingly building around personalities and layering in revenue from events, subscriptions, and merchandise.Amazon Music has launched video podcasts for U.S. iOS and Android users using HLS video within an open RSS ecosystem, starting with ART19-hosted content and expanding to more hosting partners later this summer.Spotify is expanding its video distribution network through five new hosting platform integrations and announcing forthcoming support for Apple Podcasts' HLS video technology, giving creators a path to distribute and monetize video across both platforms simultaneously.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
This week in the business of podcasting:New data from the 2026 U.K. Advertising Landscape Study, conducted by Sound Insights for Sounds Profitable, finds that 79% of U.K. podcast listeners recall a podcast ad from the past week — a striking result in a country shaped by decades of ad-free BBC broadcasting, with recall essentially equal across men and women.A Reuters Institute report finds video is reshaping news podcasting at every level, from how shows are produced and discovered to how they make money, with publishers increasingly building around personalities and layering in revenue from events, subscriptions, and merchandise.Amazon Music has launched video podcasts for U.S. iOS and Android users using HLS video within an open RSS ecosystem, starting with ART19-hosted content and expanding to more hosting partners later this summer.Spotify is expanding its video distribution network through five new hosting platform integrations and announcing forthcoming support for Apple Podcasts' HLS video technology, giving creators a path to distribute and monetize video across both platforms simultaneously.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Today in the business of podcasting:Spotify has officially integrated five new hosting platforms into its video distribution ecosystem and announced that Spotify-hosted podcasts will gain support for Apple Podcasts' HLS video technology, enabling video distribution to Apple Podcasts without changing existing setups.New research from Sound Insights finds that 79% of U.K. podcast listeners recall an ad heard in the past week, outperforming most media in a country where nearly half of adults cannot recall any brand advertising, with podcast ad recall among 18-to-34-year-olds surpassing broadcast TV.RAJAR Q1 2026 data shows U.K. radio weekly reach growing slightly year over year at 87% of the population, with 27% of adults listening to podcasts each week and 11% of podcast listeners reporting no traditional radio consumption.Streamonomics reports the top eight U.S. streamers posted a combined $9.8 billion in Q1 2026 profits, a 54% increase from 2025, while the Attention 20 index of top global attention economy companies reached $20 trillion in enterprise value.Japan's inaugural PODCAST EXPO 2026 drew 12,713 attendees across two days in Tokyo, bringing together podcast creators, listeners, and industry professionals in what organizers describe as Japan's largest podcast festival to date.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Today in the business of podcasting:Spotify has officially integrated five new hosting platforms into its video distribution ecosystem and announced that Spotify-hosted podcasts will gain support for Apple Podcasts' HLS video technology, enabling video distribution to Apple Podcasts without changing existing setups.New research from Sound Insights finds that 79% of U.K. podcast listeners recall an ad heard in the past week, outperforming most media in a country where nearly half of adults cannot recall any brand advertising, with podcast ad recall among 18-to-34-year-olds surpassing broadcast TV.RAJAR Q1 2026 data shows U.K. radio weekly reach growing slightly year over year at 87% of the population, with 27% of adults listening to podcasts each week and 11% of podcast listeners reporting no traditional radio consumption.Streamonomics reports the top eight U.S. streamers posted a combined $9.8 billion in Q1 2026 profits, a 54% increase from 2025, while the Attention 20 index of top global attention economy companies reached $20 trillion in enterprise value.Japan's inaugural PODCAST EXPO 2026 drew 12,713 attendees across two days in Tokyo, bringing together podcast creators, listeners, and industry professionals in what organizers describe as Japan's largest podcast festival to date.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
They will use HLS video, too. Sponsored by Supporting Cast. Your brand, your site, your rules.
Today in the business of podcasting:Amazon Music has launched video podcasts for U.S. users on iOS and Android, starting with its ART19 platform and using HLS video delivered via the open alternate enclosure RSS tag. Amazon is not charging creators or networks for access, with plans to expand to additional partners later this summer.Magellan AI and Signal Hill Insights have partnered to deliver full-funnel podcast measurement by combining ad exposure data with brand lift studies, enabling more precise audience matching and a clearer read on how campaigns drive awareness, favorability, and purchase intent.BBC Sounds reported a record Q1 2026, with 718 million total plays of radio, podcast, and music content — up 5% year over year — along with 265 million on-demand radio and podcast plays and 11 million signed-in accounts.Streaming services including Prime Video, Netflix, Paramount+, and Disney+ have launched short-form video clip feeds that serve as recommendation engines for their longform content, in contrast to social platforms where short-form video tends to be original programming.Heading into Upfronts week, ad buyers say the focus has shifted toward performance measurement and lower-funnel outcomes over reach and premium content, with brands expecting media buys to demonstrate concrete business results.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Today in the business of podcasting:Amazon Music has launched video podcasts for U.S. users on iOS and Android, starting with its ART19 platform and using HLS video delivered via the open alternate enclosure RSS tag. Amazon is not charging creators or networks for access, with plans to expand to additional partners later this summer.Magellan AI and Signal Hill Insights have partnered to deliver full-funnel podcast measurement by combining ad exposure data with brand lift studies, enabling more precise audience matching and a clearer read on how campaigns drive awareness, favorability, and purchase intent.BBC Sounds reported a record Q1 2026, with 718 million total plays of radio, podcast, and music content — up 5% year over year — along with 265 million on-demand radio and podcast plays and 11 million signed-in accounts.Streaming services including Prime Video, Netflix, Paramount+, and Disney+ have launched short-form video clip feeds that serve as recommendation engines for their longform content, in contrast to social platforms where short-form video tends to be original programming.Heading into Upfronts week, ad buyers say the focus has shifted toward performance measurement and lower-funnel outcomes over reach and premium content, with brands expecting media buys to demonstrate concrete business results.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
A Dialogue with Justin Jackson and Alban BrookeJust in Jackson from Transistor.fm is so enthusiastic about Apple's new way to add video to their platform (called HLS). I have felt "Meh" about it since it was announced (I'm worried about using API's instead of using the RSS feed). So I wanted to see if I was missing something that might lead me to feel more like Justin.Later that same week Alban Brook from Buzzsprout reached out and so I combined the interviews to show multiple points of view about Apple's HLS implementation not that more hosts are being approved to connect to Apple via their API.Justin's View is Based On Younger PeopleWhile I have no children Justin has a few and he explained how watching them he sees them move from watching video to switching to audio. So the HLS video in Apple supports this (and it's already available on YouTube music, and Spotify. This explains why Justin would have a viewpoint different than mine.Dialogues are amazing, and you just might learn something. Try one today. They are free!Alban's View on The "Give People What They Want" focus of Apple PodcastsWhen you go to YouTube, they drown you in options as they try to get you to click on anything. With Apple's new video options, when you log into Apple, you primarily see the shows that you've told Apple you want to see. Consequently, it may be a better experience. Kevin Finn on the Buzzcast show compared YouTube and the horrible experience to going to the movies, where everything is overpriced and the floor is sticky. The experience isn't as good.Don't Take on Too MuchIf you're a video creator already, adding your show to YouTube seems like a no brainer, and Alaban and Just both mentioned that when people signed up to be beta testers, many of the people chomping at the bit were already video creators.Justin mentions that much like coloring, you start with three colors and learn how to keep people engaged. Then start adding more colors. With podcasting it may make more sense to start with audio, and then add video.We are in a Wait and See PeriodWe don't actually know if this is going to take off. While we don't expect Apple to topple YouTube, we are interested to see just how many people jump on board. Both companies mentioned the benefits of being an early adopter.Pricing for HLS HostingTransistor offers HLS video on any package of of $49 and higher.Buzzsprout offers 6 hours a month for $30 ($25 if you purchase yearly).Captivate is $19/month with an additional $12 for video.Keep in mind Transistor and Captivate operate on a "As many shows and episodes as you want (but you bill goes up depending on downloads/traffic). Buzzsprout's model is a "per show" fee, but you can have as many downloads as you want.For more information on other hosts as they are added see this article on Podnews.The Bridge Podcast on YouTubeJustin shared the story of The Bridge with Peter Mansbridge a former Candaian broadcaster who has now moved to YouTube who is having great success without amazing Thumbnails and fancy studios.Acquired Charges Millions for SponsorshipThere are always shows that break the mold, and Acquired is one of them. They do limited shows that engage a certain audience (CEOs), and consequently are charging millions for sponsor a season (and are already sold out). They describe their show as, "We (Ben and David) personally invest 100+ hours each to research and produce a ~4 hour "conversational audiobook,” telling a company's complete history and strategy.Spotify's Video Options are BlurryI am always cautious about Spotify. We all know they are not fans of RSS, and they like to make features that only work in Spotify. In a recent article at Podnews, Jame Cridlan explains how uploading a video from your media host into Spotify may lock you into using the media host (where an RSS enables you to redirect the feed). There is talk that Spotify may manually be able to switch your show back to RSS (with consequences). My point is we currently don't know so if you plan on posting video to Spotify, you might setup a free hosting account and uplaod the video there. ( I do that for my "Ask the Podcast Coach" show).Mentioned In the ShowSchool of PodcastingPodcasting in Six WeeksTransistor Media HostingBuzzsprout Media HostingCaptivate Media HostingThe Video Podcast ShowPodcast Marketing Trends ExplainedThe Panel PodcastBuzzcast PodcastLinks Mentioned In This EpisodeVideo podcast host pricing - comparisons from PodnewsBeware Spotify's video lock-in from PodnewsMentioned in this episode:Question of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthGet Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six WeeksSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageLive AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?
Independent podcasters are slowly losing control of their reach. In this episode, the PMS cast and crew talk with podcasting veteran Rob Greenlee about RSS, platform control, and AI-generated content. They explore why creators are being pushed into closed systems, how video and API distribution could erode podcasting's open foundation, and why trust keeps surfacing as the real problem underneath everything. The conversation also covers AI creeping into production, cloned voices, and the feeling many creators share when the tools move faster than they can keep up. You won't leave with easy answers, but you'll probably think differently about who actually owns your audience and your future in podcasting.Episode Highlights:[01:51] Rob Greenlee Joins[02:10] Podcasting 2.0 Fringe Debate[04:55] Podcasting 2.0 Explained[08:49] Rob's Podcasting Origin Story[11:40] Is RSS Still the Heart?[14:57] APIs, HLS, and Platform Control[24:58] What This Means for Indies[28:15] AI in Podcasting: Trust and Slop[37:16] Disclosure and Labeling Standards[43:49] Wins of the Week Wrap-UpLinks & Resources:Content Creators Accountant:contentcreatorsaccountant.comAI disclosure guidance site:shouldidisclose.aiFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
Professor and EELP Founding Director Jody Freeman and Professor Richard Lazarus talk with three HLS students about what drew them to environmental law, their experience at the Emmett Environmental Law Center, including working at EELP and in the environmental law and policy clinic, favorite courses, and what life at HLS is really like. Transcript: https://eelp.law.harvard.edu/wp-content/uploads/2026/05/CleanLaw-114.pdf
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