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**Please refresh this episode before you launch as we had some upload issues on several podcast platforms - should be fixed!** "Dear Soldier, ..." and so begins a letter penned to those who made the ultimate sacrifice for the birth of a new nation. The author? Air Force veteran, Stacey Ferguson of the Camden Historical Foundation. Stacey felt compelled to write this letter after joining a team who recently excavated the remains of 14 soldiers who fought in the American Revolution. The soldiers, laying in shallow graves since 1780, received proper military honors in 2023. Stacey placed her letter in their coffins. Stacey describes this life-changing experience, while sharing a story that many of us don't know about the American Revolution – one of the deadliest battles for American forces in the fight for freedom. The soldiers remain unidentified at the time of this conversation but now, they do not remain unknown. Wishing you a Happy July 4th - Thank you for choosing SmartHER News. For more on Historic Camden: historiccamden.org For more on preserving battlefields across America: www.battlfields.org Considering supporting a free press this Independence Day - Here's how you can shop SmartHER Gear (shop.smarthernews.com) or join our weekly insider report called SCOOP ~ where we give you a foundation for the week ahead and a peek at the editorial decisions made in newsrooms everyday around the world).
Stacey Ferguson is the definition of a multi-hyphenate. She is an award-winning, marketing and communications executive, community builder, brand strategist, and startup founder. She launched a career as a blogger and social media influencer at JusticeFergie.com, and co-founded Blogalicious, a seven-figure generating multicultural influencer media agency working with brands such as KIA Motors, Dove, Wells Fargo, Coca-Cola, and AARP. Stacey is currently the Head of Marketing and Communications for Genius Guild, a $20M venture capital fund investing in diverse founders who serve their communities and beyond. Follow Alexa on social media at @alexa_curtis and the Be Fearless Summit at @befearlesssummit.
One of our roles as leaders is to identify and unlock people's gifts. Today's guest tells us how. Unlocking people's gifts presupposes that we believe everyone has gifts to unlock. Stacey Ferguson, Digital Director at Time's Up, believes they do, and host Jeff Mask wholeheartedly agrees. In today's energizing episode, the two of them sit down for a fun and enlightening chat about bringing out the very best in the people you're leading. Know What You Want and Go After It Stacey's story begins with her thinking she knew what she wanted in life, getting it, then realizing it wasn't all it was cracked up to be. She dreamed of being a big entertainment lawyer and landed an “amazing” job with a big firm that represented artists. Turns out, at the end of the day, it was just a lot of contracts/paperwork and long days and weekends. One night she was working late; she was 8 months pregnant and hungry; and she took a brief to this guy in his office. He looked up at her, like he was seeing her for the first time, even though she'd been in and out of his office all day, busting her butt for 12 hours straight. “Have you eaten today?” he asked, almost as an afterthought, and she thought to herself, “What am I doing here?” She immediately started looking for another job. She says she could have been more courageous and quit on the spot, but started quietly applying at other places. She also asked the managing director of the firm if she could switch to a department with more reasonable hours. He said sure. Then another employment opportunity came through with the Federal Trade Commission. Her director was actually happy for her, a reaction she wasn't expecting. This experience taught her that it's always best to go with your gut. Why We Suppress Our Gifts Once Stacey had more free time, she was able to start a blog. That's where she found her voice and developed an online community. She started creating. She started a blogging conference for women of color. Everything took off and exploded from there. Jeff recognized in her story that she figured out what she wanted, had the courage to follow through, and going down that path herself has allowed her to authentically unlock the gifts of others. Those are the steps we need to take in order to let the gifts we have within us breathe. Fear and insecurity and self-doubt are what suppress the divine genius within us. It comes in all shapes and sizes. We all have something amazing inside, but those loud voices can suppress what we know we can create or do. As Stacey built this community of bloggers, she realized that being a leader was about so much more than her. It's about other people. The greatest leaders aren't the ones who just do great things themselves; they're the ones who inspire others to greatness. Identifying and Unlocking Gifts in Others Everybody really does have a gift. But a lot of times they don't see it. It's buried. You have to help them comb through the junk to get to the gift. One way to figure out what your gift is: ask some of these questions. What do you enjoy doing? What do people come to you for? What feels organic and natural to you? What can you do as a no-brainer in your sleep? Maybe you make the best cupcakes. Maybe your friends ask you to plan their trip. Maybe you don't see the value in it; you don't think it's special. A thousand other people make cupcakes. Everyone has that thing, but they take it for granted. You're unique; you're different; you have to bring your full self to whatever it is you're doing. When you look into someone's soul, see the gift, highlight the gift, and speak to that person, it's so fascinating to hear their response. “Oh, doesn't everyone do this?” We're wired to assume that, if something is going to have massive value, it should be really hard. Sometimes that's the case, but not always. When something is natural/intuitive to us, we don't see it for all it is. Stacey recommends to people who are stuck to gather the people close to them and ask, What do you all think I'm good at? A lot of them will have the same answer. Do an informal focus group with people who know you well. It's easier to see gifts in others than in ourselves. Jeff once had a professor who encouraged her students to look at different facets of their lives and pay attention to the patterns. Look for words. Do word clouds. If you're wondering about your own gifts and the gifts of those you lead, this can be a cool team-building exercise. You want to recognize gifts and leverage them, so people can flex them in a healthy way. How Unlocking Gifts Energizes Your Workplace Stacey read an article years ago about Oprah and how she tries to always be “in flow.” Once Stacey began to discover her gifts and live them out, she felt that flow. And that flow can “overflow” into the workplace. When you unlock the gifts in the people you lead, work is no longer stressful and friction-filled. When we can help people figure out what they do well, then align the work around those gifts, they are fired up. They are so excited and energized instead of completely drained. We have to help the people we're developing find the place where they do magical work. Stacey says that, when you're miserable, treat that as your spirit saying, “this isn't the right place for you.” There are opportunities where you currently are to flex a muscle, get better at something. If you don't love your job, treat it as your first investor. Do what you love on the side, and build that up to a place where you can make that transition. Jeff says to think of the lives of people we're working with. We have such an awesome opportunity to help them flourish and to feel valued and seen and heard because they're doing what they're born to do. We can do it if we look for it. Don't just forge ahead, focused only on projects. We can still get projects done, but in a way that's harmonious, in flow, and works with people's gifts. Take a quiet moment to think through: Do I believe that everyone I'm leading has gifts inside of them inherent to who they are? If I do believe that, do I know what they are? If I do know what they are, am I helping them leverage them? If I'm not, am I trying to figure it out? And do I know what my own gifts are? When you unlock your gifts and others' gifts, work becomes way more meaningful, in flow, powerful, productive, and ultimately? The bottom line of your business improves dramatically. Richard and Jeff want to hear from YOU. Was something in today's episode a big aha moment for you? Did you try a gift-unlocking exercise? What have you discovered about yourself and your team? Email them here with your thoughts/questions: feedback@readytolead.com RESOURCES: Time's Up Follow Stacey on IG @timesupnow on IG OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Mark de Grasse
DEFENDANT: Fergie EVIDENCE: Ferguson Crest Red Blend "Fergalicious" 2014 SCENE OF THE CRIME: Santa Ynez Valley, CA -- Our judges find themselves trapped in the colorful but dangerous world of 90's pop groups and 2000's mainstream hip-hop as they try to navigate royal imposters, misleading band names, and where to relieve themselves.
In this episode, I sit down with Stacey Ferguson co-founder of BeBlogalicous.com and coach, speaker, and brand strategist at JusticeFergie.com. Blogalicious is a multicultural blogger conference for women of color. We discuss how to be a multi-passionate entrepreneur, the mindset behind building a huge blogger conference that had never been done before, why diversity and inclusion matters, and why it was so important to her over the ten year run of Blogalicious to have space for women who looked like her.We also discuss partnering with others to excel further faster and how to always give your audience what they want. She shares how she's sealed some major deals with sponsors and magical partnerships. And it's not as hard as you think!This is a two-part interview with amazing nuggets. If you are a blogger or want to start a blog, hearing Stacey's journey and insight will bless you. We also touch on challenges to live events and how she overcame planning a major conference when a hurricane happened in her host city. Wherever you are in the process, do not let small beginnings discourage you. Share your uniqueness with your tribe.Stacey Ferguson has been featured in FastCompany.com, Inc.com, Entrepreneur.com, Southern Living, EBONY, The Washington Post, Black Enterprise, and on NPR, The Tom Joyner Morning Show, Mashable, FOX, The Root, and more, Stacey is a sought-after influencer coach, media personality, digital brand strategist, content creator, public speaker, and Chief Curator of the Be Blogalicious community and conferences celebrating diversity among women in social media. As Founder of Justice Fergie Lifestyle Media, she combines media, publishing, coaching & events to inspire women to live richly, with strategies for life design and turning personal passions into viable brands. She is also a technology and advertising attorney by trade and regularly consults with entrepreneurs, startups, and established brands on digital and brand strategy. Stacey is a wife, and mother of 3 and lives in the DC Metro Area.Connect with Stacey at Beblogalicious.com and JusticeFergie.com.Support the show
In this episode, I continue my conversation with Stacey Ferguson of BeBlogalicous, a multicultural conference for bloggers of color. We discuss how to be a multi-passionate entrepreneur, the mindset behind building a huge blogger conference that's never been done before, we chat diversity and inclusion and why it was so important to her over the ten year run of Blogalicious, and we discuss how to be yourself in business and be okay about it.Stacey is known for building amazing relationships with HUGE brands and being able to show you how to do it, too. She teaches what she's learned over the last decade so that you see how your audience is valuable to brands and others who want to partner with you. “Brands don't sponsor you because you're cute. Your platform is a valuable marketing tool,” Stacey Ferguson. Well, BAM! That's good. It is important that whoever you partner with respects your audience and wants to see them succeed. Leveraging your audience with a brand's initiative to find a win-win is key. Stacey hosts sponsorship training, and I am a proud taker of said course. I share how Stacey's training helped me gain sponsorship for my last brunch. Woo! Tune in for these juicy tips from Stacey. She goes in-depth on how to decide WHO to partner with. And how she gets her family involved in helping her conference be a success.We then talk being present as a mom, balancing full-time work, finding time for herself, and balancing it all with this big dream of hosting a blogger conference for multi-passionate multicultural women. Have your pen and paper ready. Today's episode is really good. It was great to connect and listen to all her wisdom. Pull out what you need and implement what you can. Think outside the box for events during this season. Online events still need sponsors. Happy connecting and being multi-passionate!Connect with Stacey at http://justicefergie.com and find out more about Blogalicious at http://beblogalicious.com P.S. Hey girl, hey! Please subscribe to the podcast if you love what you're hearing and share this podcast with your network. I appreciate you sooo much! I'll see you Thursday for our Momchat episode! I'm talking finances. Get ready!!! Support the show (https://cash.app/$KaywandaLamb)
Stacey Ferguson is a multi-passionate, C-Suite Level, marketer and attorney who enjoys driving brand growth for entrepreneurs and corporations alike. She currently manages multi-channel brand marketing campaigns for Dun & Bradstreet. With her decade of experience as a founder of the award-winning Blogalicious media brand, she seeks to elevate multicultural influencers and highlight the value of diverse storytelling. She is an expert community builder, both online and in real life, with Blogalicious emerging as the go-to resource for influential multicultural women and marketers. As Founder of Justice Fergie Lifestyle Media, a boutique coaching and consulting firm, Stacey empowers influencers to brand and build their own content platforms with an eye towards creative business models and intentional revenue generation. By trade, Stacey is also a technology, advertising and consumer protection attorney, with over a decade of experience - in private practice and with the Federal Trade Commission. She is a Founding Board Member of the Influencer Marketing Association and has been featured on NPR, Sirius XM, Fox, The Tom Joyner Morning Show, and in The Washington Post, Fast Company, Inc.com, EBONY, Black Enterprise, Southern Living and more. She has three children and has been married to her college sweetheart for 16 years. You can find her everywhere @justicefergie.
In this episode, I chat with Stacey Ferguson, CEO of Be Blogalicious, the premier platform for multicultural women influencers. Stacey tells us how to find the social platform that works best for you and your business. We also talk about how women of color can make more money by talking about money, and specifically why influencers shouldn't be afraid to tell each other how much money they make. In each episode we profile a woman of impact, sharing the stories of incredible women you've probably never heard of. This week our woman of impact is Loujain Al-hathloul, Saudi women's rights activist currently jailed for protesting a ban on women driving inside Saudi Arabia. Loujain is known for defying the ban by driving a car inside Saudi Arabia and being arrested. Currently, Loujain is facing a major prison sentence for her activism even though the driving ban has been lifted. Expand your knowledge: Check out Be Blogalicious Get to know Stacey Ferguson Find out about the Influencer Marketing Association Woman of Impact: Loujain Al-hathloul Go to her website Get the update on Loujain's imprisonment Don't forget to subscribe!
In this week’s episode, I chat with brand strategist, business coach and Chief Curator of the Blogalicious conference and community, Stacey Ferguson! I had a chance to attend and speak at last years Blogalicious conference and after having such an incredible experience, I knew that I had to get her on the show! Stacey has been featured in publications like Southern Living, Ebony, The Washington Post and Black Enterprise. She is a pro at curating community through incredible events and is now helping other women do the same. In this episode we chat about the purpose and start of the Blogalicious community and conference, how she transitioned from her career as an attorney to full-time entrepreneur and so much more. As always, you can find the show notes for this episode at livingoverexisting.com/epsidoes/29 Learn more about Stacey Ferguson and the ME Experience. Subscribe to the show and rate this episode on iTunes, Stitcher or Google Play.
"What is my mission? What is my brand story?" They say that a dream without a plan is just a wish. That a goal is a dream with a plan and a deadline. We're going to say that a business without a dream, a goal, a plan, and a deadline is a mess. A well developed brand strategy ties all of these essential elements together for your business. It refines your why (your overall vision and dream) and your what and when (specific goals on a specific timeline) before nailing down the how with a long-term plan that moves you toward achieving your goals. It can feel like an tremendous undertaking, but once your brand strategy is clearly defined it provides a framework to follow. Your day to day decisions and path to success will become easier and more clearly defined as well. For this week's episode of the Businessese Influencer Marketing Podcast, we were super excited to sit down and chat with Stacey Ferguson about building a digital brand strategy and so much more. Stacey has hit legend status for those who have been immersed in this space for some time: she started blogging in 2006 about being a working mom and attorney on Mama Law, before co-founding the Be Blogalicious conference and networking community celebrating diversity in social media. She's now an influencer coach, media personality, digital brand strategist, content creator, public speaker, and Chief Curator of the Be Blogalicious community and conferences. Listen in to hear us discuss: how Blogalicious has evolved along with influencer marketing— and what's in store this year for its 10th anniversary Stacey's "recipe" for running a successful event what has changed the most in influencer marketing over the last decade the importance of brand strategy for influencers, as well as knowing your audience tips for crafting better pitches how to give a full picture of the value you've provided a brand something you probably should have done six months ago to boost productivity and revenue the components of your personal brand that Stacey finds essential for a sustainable revenue stream They're hiring you, at the end of the day, so that they can show a return on their investment. That you're a great marketing resource for the brand. And so I want influencers to be extremely professional. -Stacey Ferguson There's a ton of topics to chew on when it comes to building your brand strategy—join us over in Businessese HQ on Facebook to share your questions, progress, and flashes of brilliance! Resources: Stacey's website: JusticeFergie.com Be Blogalicious Rockstar Influencer Program The Hobbit and Little Women
Listen in as Stacey Ferguson, Creator of Blogalicious confesses her success secrets! We're talking fearlessness, friendship and entrepreneurship in episode 16!
Summary: In this episode of the Change Management Review™ Podcast, Theresa Moulton interviews Stacey Ferguson, President & Principal Consultant at The Ferguson Group US. As an experienced principal consultant with over 25 years in transformational, operation and problem-solving engagements, Stacey founded her firm on the principle of "Together Sustaining Success”. Stacey is also VP
Kavit Haria went from being a musician who wasn't getting booked to sharing the stage with Sir Paul McCartney. He credits 'marketing and hustle' for his success. He then took what he learned about marketing to teach other musicians...and then other business people. Just heard @KavitHaria on the @herpowerhustle #podcast. My biggest takeaway was... Click above to tweet at us and share your greatest takeaway from this interview Kavit shares such amazing information about his own journey from broke musician to building and maintaining a successful online business helping artists, creatives and other entrepreneurs create thriving and financially successful businesses. We chat about: How to use marketing to build your fan base, your tribe The importance of having a grasp on the business of creativity in order to pursue your creativity Expanding your market and increasing your prices His Passsion, 'some knowledge' and Hustle Real world case study with a Sister Power Hustler on how to niche her market The best focus for marketing and building your business and so much more Now that we've learned how creatives and artists can earn income we need to manage that money! Here's my conversation with Stacey Ferguson and Marley Majcher Parties and Profits on Making and Keeping Money! Resources from our conversation: Insider Internet Success website Connect with Kavit on Twitter @KavitHaria Each week we highlight a woman-owned business, like yours, in YOUR own words-FOR FREE. If you would like to be featured in an upcoming episode and here on our website email [email protected] or fill in the contact form below for details. This week we're featuring Kaywanda Lamb who helps singles moms! Visit Kaywanda's website HERE & Get some great goodies HERE Connect with her: Twitter: @Kaydyma Instagram: @Kaydyma Facebook: www.facebook.com/DIA – ENTERPRISES Google: Kaywanda Lamb LinkedIn: Kaywanda Lamb Check out a FREE CHAPTER of her upcoming book, 'Do It Anyway!' Kavit's favorite book about love: The Her Power Hustle Community of Sister Power Hustlers is here to help you along your entrepreneurial journey. Join our Exclusive Facebook group or email us at [email protected] with your questions and comments. Michelle Y. Talbert is an author, recovering attorney and the curator of the Her Power Hustle Community. She’s passionate about networking and relationships and writes on business and entrepreneurship topics for a number of sites, including Black Enterprise and Killer Startups. Her new ebook, ‘Why White Guys Having Fun Make Great Mentors for Black Women,” (2015) chronicles advice and mentorship for Black women in business gleaned from her conversations with Guy Kawasaki, Peter Shankman and other guys in business having fun and at the top of their industries. Fill out the form below for more information on having your business featured for FREE on an upcoming episode of the Her Power Hustle Podcast
Our Month of Money Finale Episode We go out with a bang! Marley Majcher is not only an award-winning celebrity event planner, TV contributor and author, she is also a no nonsense financial consultant for business owners. She minces no words about how to juggle finances, kids, life and any other question she's asked. Stacey Ferguson aka @JusticeFergie, also an event planner, consultant, award-winning blogger and recovering attorney, joins as a guest co-host as we drill down into keeping what we make, knowing what we're making and getting our finances in order in a No Judgment Zone. We chat it up about money, time, life...just a few little life issues, including: Best practices for making sure that we [get] keep our finances in order Facing Impostor Syndrome How to set prices without under pricing and how to price whether providing goods or services Taking what you've learned to teach others to help save time and frustration Firing clients while 'taking the high road' And so much more! Tweetworthy! "There’s a misconception that we learn how to do business and then we do business. No, we fall down make a couple of mistakes and learn and keep going." ~ @PartyGoddess "Know your numbers. Without making money you just have an expensive hobby." ~ @JusticeFergie Check out Marley's Book: But Are You Making Any Money? Stop Being Busy and Start Making Cash Resources from our conversation: Marley's one stop website HERE Visit Marley as the Profit Goddess on her website HERE Visit Marley as the Party Goddess on her website HERE Get social with Marley too Twitter/Instagram: @ThePartyGoddess Facebook: Marley Majcher LinkedIn: Marley Majcher Pinterest: Marley Majcher Stacey Ferguson says that Life IS the Party visit her website HERE Twitter/Instagram: @JusticeFergie Check out the Blogalicious website and join the community HERE! Twitter/Instagram: @BeBlogalicious It's OK to Play! For more resources for women entrepreneurs read Michelle's recent article for For Harriet, 10 Things Every Woman Entrepreneur Should Know Donald Kelly - The Sales Evangelist will help you do that thing we all need to do--SELL. Check out his podcast and community HERE This week's Power Boost Evelyn Opany of PFA Evelyn Opany, licensed producer with Premier Financial Alliance Educating clients about the benefits of life of insurance that do not require death. Connect with Evelyn by phone at the phone number she shares in the show or on LinkedIn Congratulations Brandi Roberts in appreciation for leaving a wonderful review of the Her Power Hustle Podcast on iTunes you've won a new #HerPowerHustle T-Shirt. What Brandi and others are saying about the Podcast. You don't have to wait to win a new #HerPowerHustle T-shirt. You can order yours TODAY http://teechip.com/herpowerhustle1 Power Music from Laura Branigan and Nicki Minaj Gloria by Laura Branigan This Moment by Nicki Minaj Don't forget that Her Power Hustle listeners are eligible for a free audio book from Audible, along with a free one-month subscription Michelle Y. Talbert is a DC-based author and recovering attorney and the curator of the Her Power Hustle Community. She’s passionate about networking and relationships and writes on business and entrepreneurship topics for a number of sites, including Black Enterprise and Killer Startups. Her new ebook, ‘Why White Guys Having Fun Make Great Mentors for Black Women,” (2015) chronicles advice and mentorship for Black women in business gleaned from her conversations with Guy Kawasaki, Peter Shankman and other guys in business having fun and at the top of their industries.