Living Over Existing

I'm so hype to announce the launch of the Doing Life…Well? podcast! To be honest with you, I have been over the typical conversations around entrepreneurship for a long time now. Do we really need yet another conversation around creating a sales funnel, marketing strategy, or scaling to six figures? I doubt it. What I'm most interested in hearing about is what life is like for women entrepreneurs outside of their business.How are they parenting?What is dating like?How are you managing anxiety and depression?More importantly, how are you making rest a priority?Each week, I'll share candid conversations with inspiring women who share how they manage different aspects of their lives while building successful businesses! The first episode will drop on Monday!Before you go, don't forget to subscribe on Apple Podcasts or Spotify!The Doing Life…Well? podcast is a listener-supported publication. To receive new episodes and support my work, consider becoming a free or paid subscriber.Who would you like to hear me interview? Let me know in the comments! Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

As an entrepreneur you have a strategy for literally everything in your business.   How to grow your audience, how to make more money or how to be seen as a leader in your industry. Everything in your business is strategically planned in order for you to hit a very specific goal which in turn, allows you to grow into a better entrepreneur.   So why do we not strategically plan for our own mental and physical wellness in the same way we do our content or marketing strategy? Why is that most entrepreneurs have to hit a serious case of burnout before they create some sort of self-care plan when our business would be nothing if we weren't in it?   No matter how many incredible strategies we use within our business to get to the next level, we are still our biggest asset. So why are we not focusing more on taking care of ourselves?   In this week's episode we chat about how to create your own self-care strategy!

I don't know about you, but it feels like this year is FLYING BY! I'm just now getting a grip on my goals and what I want to accomplish this year and here we are already in the second quarter of 2022! If you've been listening to this show this year then you know that I announced a couple of months ago that me and my business are both going through a HUGE transition. I am shifting out of the coaching industry and with that, I'm completely stripping away the entire identity that I have given myself over the past 8 years. Needless to say, this first quarter has been interesting. A lot of people have asked me what was next and what goals I am setting for 2022 moving forward, so this week I wanted to update you on how the first quarter of this year went and what I'll be focusing on over the next 90 days. You can find the show notes for this episode over at www.alisharobertson.com/173 If you enjoyed this episode, don't forget to rate the show and leave a review over on Apple Podcast or Spotify! Looking for a community to chat about the ebbs and flows of entrepreneurship? Join us inside of Intentionally Made!

Do you know what makes a successful entrepreneur different from those who are not? When business gets hard successful entrepreneurs, instead of sitting in their excuses, they instead figure out a solution to push past the problem that they are currently facing. Those who are not so successful often adopt a victim mindset and allow their excuses to hold them back from moving forward. In this episode I share four ways that you can begin shifting into a solution mindset! If you enjoyed this episode don't forget to rate the show on Apple Podcast and Spotify! You can find the show notes for this episode over at www.alisharobertson.com/172 Join The Intentionally Made Community

Last week I finally crossed something off of my launch list that I have been wanting to put out into the world for well over a year! The Intentionally Made community is now LIVE and accepting new members! Intentionally made is a free online community for overwhelmed women entrepreneurs to gain the confidence, alignment and support needed to build an intentional life and business! One thing that I have learned over nearly a decade of entrepreneurship is that entrepreneurship is hard af! But what happens when you need to pivot? Or decide to start a family? Or just want to get serious about prioritizing your rest? And who do you talk to about all of that? Intentionally Made was created to be a safe space for women entrepreneurs to talk about the ebbs and flows of entrepreneurship while also getting there support and strategy needed to hit their next business milestone. Click here to join the Intentionally Made Community! You can find the show notes for this episode over at www.alisharobertson.com/171 If you enjoyed this episode don't forget to rate the show and leave a review over on Apple Podcast or Spotify!

errified me. After working with hundreds of entrepreneurs, I've learned that so many of them are sitting in businesses or have business models that are no longer serving them because they are afraid to pivot into what they really want to do. In this week's episode I'm sharing why pivoting is actually necessary. I'm also digging into the 5 signs that it may be time for you to pivot and the steps you should take next if you're ready to take the leap. You can find the show notes for this episode over at www.alisharobertson.com/170 If you enjoyed this episode, don't forget to rate and leave a review over on Apple Podcast and Spotify!

It's been three months since I've uploaded a new podcast episode, so we have A LOT to catch up on today! After taking over 2 months off of social media to gain clarity around what's next for my business, I'm finally back to share exactly what I'll be focusing on in 2022 and also what I'll be leaving behind. You can find the show notes for this episode over at www.alisharobertson.com/169 If you enjoyed this episode, don't forget to rate the show and leave a review over on Apple Podcast and Spotify!

At the beginning of 2021, I had so much hope that this would be MY YEAR! The year where I'd have my breakout moment and reap all of the benefits of the seeds I have been planting over the past 7 years. What I didn't know was that this year was going to peel a part everything that i knew about myself and become one of my roughest years to date. From my mental health really take a toll on my daily life, to missed goals and feeling super out of alignment, this year has beat my ass in more ways than one. But that's not to say that it was all bad. I've welcomed new clients, finally got to travel, spent time with those I've loved and welcomed some amazing new clients. This year through all of its chaos also showed me that so much of my identity and who I thought I was, was too wrapped up into a title that I had given myself and a box that I had put myself in. Which has led me to this week's podcast episode. In this episode I talk about the year 2021 has been, why i've decided to take the rest of the year off of social media and what I'm hoping to gain during this much needed break. You can find the show notes for this episode over at www.alisharobertson.com/168 If you enjoyed this episode, don't forget to rate the show and leave a review on Apple Podcast or Spotify!

I've been asked a million times over the past few years "How do I build a successful business?" And my answer is always to niche down as much as possible! Get as specific and as clear as you can on exactly who you want to help, how you want to help them and the problem you want to solve. Niching down has completely changed my business for the better over the past few years and it's one of the first processes I take my clients through inside of The Purpose To Service Academy! But don't take my word for it! This week on the podcast Im chatting with product photographer, Tamera Darden! Tamera is the founder, creative director and lead photographer of Darden Creative. Darden Creative specializes in bright, colorful and modern product photography + motion video for Black & Multicultural Beauty & Lifestyle Brands. After several years in corporate retail, she dedicated her merchandising, styling and creativity skills to create product photography that sells for Darden Creative's beauty + lifestyle clients. Since 2016, she's had the fortune of creating content for Macy's, Harper's Bazaar Digital, Base Butter, Telefora, Essence Magazine & Wedding Wire to name a few. She leads a dynamic team of creatives, ensuring that every client is taken care of through Darden Creative's proven content creation process. Their signature system ensures that every client has social media content that make their customers fall in love, time and time again. Since 2016, Darden Creative has worked with over 100 brands creating custom social media content for their social media platforms & websites. Tamera has been able to triple, and even quadruple our client's income with photography made to sell. When she's not bringing a brand's vision to life, you can find her empowering product photographers via The Photo CEO, flexing her interior design skills in her apartment or dropping gems on the 'gram. You can find the show notes for this episode over at www.alisharobertson.com/167 Don't forget to rate this show and leave a review over on Apple Podcast and Spotify! You can also check out this episode over on Youtube!

So the word "intention" has become a bit of a buzzword over the years and is often mentioned without much in depth context. And yes, building your business with intention is a huge part of what i do and how I coach, which is why I wanted to dig a little deeper into what that actually looks like in your life and business. You can find the show notes for this episode over at https://www.alisharobertson.com/166 Applications are open for The Purpose To Service Academy until Friday, October 22nd! Learn more and apply over at https://www.alisharobertson.com/apply  

The Purpose To Service Academy is a 12 month group coaching program that teaches overwhelmed coaches how to build a sustainable coaching business that fuels the life they desire! In this episode I'm sharing some of the most common questions that I receive about the academy! 1. What is the academy and what can I expect to achieve? 2. What are the options to join? 3. How will you hold me accountable? 4. Why is it a 12 month commitment? 5. How will I feel seen in a group setting? 6. What's the investment? Applications for the academy are open NOW through October 22nd! Head over to https://www.alisharobertson.com/apply/ If you have any questions, feel free to shoot me a DM over on Instagram https://www.instagram.com/thealishanicole

A major concern that a lot of new and even established coaches have is being worried that if they continue to grow their coaching business, that will mean putting their personal life and goals on hold in order to continue serving their clients. But the truth is, you are the boss. You have the power to set your own schedule, to market in a way that feels good to you and create boundaries that allows you to fully focus on your personal priorities. In this week's episode, we're chatting about 4 ways you can still flourish as a coach while living the life you desire! And exciting news, applications for The Purpose To Service Academy are officially open!! Submit your application now until September 22nd to get the coaching, community and curriculum you need to build a sustainable coaching business over the next 12 months! You can find the show notes for this episode over at https://www.alisharobertson.com/164 If you enjoyed this episode, don't forget to rate the show and leave a review over on Apple Podcast or Spotify!

This week we're covering the final piece of my framework which is all about serving your clients. A lot of coaches think that getting the clients is the hard part, when in actuality, creating and maintaining that client experience is the part that many people get tripped up on. But for our final episode in this series I want to talk about upholding integrity as one of your core values in your coaching business. //don't forget Applications for The Purpose To Service Academy open up on October 12th! Click here to get on the waitlist and be notified! //catch up on the other episodes in this series EP 158: How To Get Clear On What You REALLY Want In Your Life and Business - listen here EP 159: Understanding Your Ideal Client and Getting Clear On What You're Promising - listen here EP 160: 3 Ways To Make The Most Out Of Your Pre-Launch Phase - listen here EP 161: How To Stop Overcomplicating Your Coaching Program Curriculum - listen here EP 162: Pricing For Impact, Sustainability and Ease - listen here //keep up with alisha Follow Alisha on Instagram Follow Alisha on Twitter Check out Alisha's Youtube Channel

This week we're digging into the 5th step of our signature framework inside of The Purpose To Service Academy which is all about LAUNCHING! Get on the waitlist for The Purpose To Service Academy! Applications open up on October 12th! https://www.alisharobertson.com/waitlist/ //STAY CONNECTED WITH ME Instagram: https://www.instagram.com/thealishanicole Twitter: https://twitter.com/thealishanicole Website: https://www.alisharobertson.com/ //LINKS & RESOURCES EP 157: Creating An Intentional Launch Strategy with Brianca Johnson - https://www.alisharobertson.com/157/ Download the worksheet for this episode - https://www.alisharobertson.com/162 Check out the rest of the episodes in this series - https://youtube.com/playlist?list=PLcH1MoFLSU79aEHc9S1ZFIG03PSfyxGSR Don't forget to subscribe to my channel https://youtube.com/alisharobertson You can also check out new episodes of The Purpose To Service Podcast on Apple Podcast: http://bit.ly/loeitunes and on Spotify: http://bit.ly/loespotify //FREE GUIDE Download my 6-step roadmap for creating a sustainable coaching business: https://www.alisharobertson.com/roadmap/  

So we are in week 4 of our six week series on how to build a Sustainable Coaching Business with Intention! So far we've talked about how to get clear on what you really want, understanding who you're serving and what you're promising and 3 ways to make the most out of your pre-launch phase! This week we're tackling the 4th step in my signature framework which is all about packaging up your knowledge into your signature offer! This is really the meat of The Purpose To Service Academy where we focus on turning your framework into your new coaching offer. Specifically this week we're going to dig into how to stop overcomplicating your coaching program curriculum! Get on the waitlist for The Purpose To Service Academy! Applications open up on October 12th! https://www.alisharobertson.com/waitlist/ //STAY CONNECTED WITH ME Instagram: https://www.instagram.com/thealishanicole Twitter: https://twitter.com/thealishanicole Website: https://www.alisharobertson.com/ //Also Watch Catch up on the others podcast episodes in this series: https://youtube.com/playlist?list=PLcH1MoFLSU79aEHc9S1ZFIG03PSfyxGSR //FREE GUIDE Download my 6-step roadmap for creating a sustainable coaching business: https://www.alisharobertson.com/roadmap/ Don't forget to subscribe to my channel https://youtube.com/alisharobertson You can also check out new episodes of The Purpose To Service Podcast on Apple Podcast: http://bit.ly/loeitunes and on Spotify: http://bit.ly/loespotify  

This is week three of our series on building a sustainable coaching business with intention. Week 1 we talked about getting clarity on what you want and what success looks like for you! Week 2 we talked about how to get a better understanding of who you're serving and what you're promising them and this week we're going to dive into step 3 of my signature framework, NURTURE! Get on the waitlist for The Purpose To Service Academy! Applications open up on October 12th! https://www.alisharobertson.com/waitlist/ You can find the full show notes for this episode over at https://www.alisharobertson.com/160 //STAY CONNECTED WITH ME Instagram: https://www.instagram.com/thealishanicole Twitter: https://twitter.com/thealishanicole Website: https://www.alisharobertson.com/ //WATCH THE REST OF THE EPISODES IN THIS SERIES EP 158: How To Get Clear On What You REALLY Want In Your Life and Business: https://www.alisharobertson.com/158/ EP 159: Understanding Your Ideal Client and Getting Clear On What You're Promising: https://www.alisharobertson.com/159-2/ //LINKS & RESOURCES MENTIONED EP 152: How To Use Your Signature Framework To Attract New Clients: https://www.alisharobertson.com/152-2/ Don't forget to subscribe to my channel https://youtube.com/alisharobertson You can also check out new episodes of The Purpose To Service Podcast on Apple Podcast: http://bit.ly/loeitunes and on Spotify: http://bit.ly/loespotify  

This week we're moving on to the second step in our signature framework, which is all about creating your signature process. In this step in our framework is where we break down your signature framework that you will not only use to build out your program but also what you'll really shape your entire brand around. But before you go on to create your framework. You need to be crystal clear on two important things. Who you're serving and what you're promising to help them to achieve! Get on the waitlist for my 12 month group coaching program, The Purpose To Service Academy! Applications open up on October 12th! https://www.alisharobertson.com/waitlist/    

I can teach you all of the strategies. I can teach you how to create your offer. And I can teach you how to gain more clients. But none of that will matter if you have no clue what you want. Lack of clarity in your life and business is a sure fire way to experiencing burnout. In this weeks episode I ask you a series of questions that will help you to get crystal clear on what you desire! You can find the show notes for this episode over at https://www.alisharobertson.com/158 Get on the waitlist for The Purpose To Service Academy! Applications open up on October 12th! https://www.alisharobertson.com/waitlist/ //STAY CONNECTED WITH ME Instagram: https://www.instagram.com/thealishanicole Twitter: https://twitter.com/thealishanicole Website: https://www.alisharobertson.com/ //FREE GUIDE Download my 6-step roadmap for creating a sustainable coaching business: https://www.alisharobertson.com/roadmap/ Don't forget to subscribe to my channel https://youtube.com/alisharobertson If you enjoyed this episode don't forget to SUBSCRIBE, rate the show and leave a review on Apple Podcast: http://bit.ly/loeitunes and on Spotify: http://bit.ly/loespotify  

Brianca Johnson is a launch and marketing strategist who helps coaches and service providers leverage proven launch and marketing strategies to position their expertise and grow their business. Brianca has been helping entrepreneurs, nonprofits, small businesses, and political campaigns improve and implement digital marketing campaigns since 2014 when she opened her business as a side hustle. In July 2020, Brianca quit her job as Digital Director for a national nonprofit to go full time in her business. In the first 6 months, Brianca generated 6 figures in just 6 months and helped her top 6 clients generate over $260,000. Bree's mission is to help 1 million entrepreneurs in her lifetime leverage their expertise to launch an offer they love (and that sells). When she is not working you can find Brianca reading a book, dancing or enjoying an Irish mule! She resides in Smyrna, GA and is a member of Alpha Kappa Alpha Sorority, Inc. In this episode we chat about: - What you should have in place FIRST before you even think about launching - The essentials for launching successfully - The biggest mistake she sees coaches and service providers make when it comes to launching - How to have a stress free launch How to bounce back from a failed launch and so much more! Get on the waitlist for The Purpose To Service Academy: https://www.alisharobertson.com/waitlist/ //STAY CONNECTED WITH BRIANCA Visit her website: https://www.briancajohnson.com/ Follow her on Instagram: https://www.instagram.com/thebriancajohnson/ //STAY CONNECTED WITH ME Instagram: https://www.instagram.com/thealishanicole Twitter: https://twitter.com/thealishanicole Website: https://www.alisharobertson.com/ //FREE GUIDE Download my 6-step roadmap for creating a sustainable coaching business: https://www.alisharobertson.com/roadmap/ Don't forget to subscribe to my channel https://youtube.com/alisharobertson You can also check out new episodes of The Purpose To Service Podcast on Apple Podcast: http://bit.ly/loeitunes  and on Spotify: http://bit.ly/loespotify 

Ashley Gartland is a Business mentor and coach that helps service-based business owners get out of overwhelm and create more sustainable, life-giving businesses by simplifying their services and freeing up their time. She is the host of the Better Than Big podcast, where she talks with small business owners about the strategies, shifts and solutions that have helped them create simple, streamlined businesses. Ashley runs her six-figure business in 25 hours a week, leaving her plenty of time to enjoy what's most important to her including long trail runs and time with her family. In this week's episode Ashley and I chat about: Why she pursued building her business with simplicity in mind How she works 25 hours per week while also getting things done How she manages busy seasons while still doing less How she sets boundaries within herself and her business The essential steps for you to begin doing less in your own business //KEEP UP WITH ASHLEY Visit Ashley's website and learn more about working with her Check out the Better Than Big Podcast Keep up with Ashley on Instagram   //STAY CONNECTED WITH ME Instagram: https://www.instagram.com/thealishanicole Twitter: https://twitter.com/thealishanicole Website: https://www.alisharobertson.com/ You can also check out new episodes of The Purpose To Service Podcast on Apple Podcast: http://bit.ly/loeitunes and on Spotify: http://bit.ly/loespotify  

Let's talk about the problem with focusing on fast growth when it comes to running your business. I've talked about this before here but we're currently in a season of entrepreneurship where all we're hearing is about how fast someone is growing their business. This was a $100,000 month or I've gained 60,000 Instagram followers in 3 months. A lot of what we're seeing online is these big numbers that those we admire are achieving.   For someone who may be starting out or even someone who has been in business for a while but hasn't seen that type of growth yet, it can really make you feel like you're behind in your business because the timing of their success compared to yours doesn't look the same.   Today I wanted to talk about the elements of a solid business foundation that you should be focusing on before you try to scale!   You can also check out new episodes of The Purpose To Service Podcast on Apple Podcast: http://bit.ly/loeitunes and on Spotify: http://bit.ly/loespotify Don't forget to leave a comment and subscribe!!   //STAY CONNECTED WITH ME Instagram: https://www.instagram.com/thealishanicole Twitter: https://twitter.com/thealishanicole Website: https://www.alisharobertson.com/ //FREE GUIDE Download my 6-step roadmap for creating a sustainable coaching business: https://www.alisharobertson.com/roadmap/

Did you hear?! I launched a vlog to show you the behind the scenes of how I'm running my business! In this week's episode I'm sharing a big decision I had to make around my book launch, how I adjusted my launch dates for The Purpose To Service Academy and a peak into some changes happening inside of The Purpose To Service Academy! Watch the full vlog over on Youtube and don't forget to hit subscribe! Get on the waitlist for The Purpose To Service Academy! Applications open on October 12th! Keep up with Alisha over on Instagram!  

I'm super excited to announce that my NEW Youtube Vlog series, "How She's Building This" launches today! In this weekly video series I'm going to be sharing the behind the scenes of what it's like to build and grow my coaching business leading up to applications opening in September! You can listen to this episode here OR watch over on Youtube!

A lot of people will tell you that staying consistent with your content is important. They will also teach you all of the ways that you can step your content game up and stay consistent. But there is one missing piece to that. There is a big mindset shift that needs to happen before you can actually commit to consistency. Before you can dive in, you have to shift your mind from looking at content creation as just a time suck to looking at content as an integral piece of building and marketing your business. This week I'm walking you through this mindset shift and how you should be looking at your content. You can find the show notes for this episode over at www.alisharobertson.com/154 To show support for this episode, rate the show and leave a review over on Apple Podcast or Spotify! You can also watch the video for this episode over on Youtube!

I've received a lot of questions after this Tweet went viral -- https://bit.ly/3AwQb2Z So In this video I talk about how I am still able to run my business and show up for my clients while also managing anxiety, depression and PMDD. You can find the show notes for this episode over at www.alisharobertson.com/mental-health

Since we're coming up on the third quarter of 2021 and you're probably in planning mode right now, I wanted to talk about the different seasons of business you may be in and how that really determines the goals you will create for this quarter. This is a concept that I introduced to the members inside of The Purpose To Service Academy during our Q3 planning session last week and it really helped them to remove a lot of the overwhelm that often comes with goal setting and to gain clarity around what they should be focusing on. While I do believe in consistently selling and doing what you need to do to generate consistent income in your business, I don't believe that your big goals should all be focused on just making money. Some seasons of your business are for intense selling while others may be for nurturing. So today I'm going to talk about the four different business seasons, how to know which season you're in and what tasks you should be focusing on during each season! You can find the show notes for this episode over at www.alisharobertson.com/153 Don't forget to rate the show and leave a review over on Apple Podcast and Spotify! This episode is brought to you by The Purpose To Service Method, my 5-step roadmap for simplifying your business through one signature offer! Download it now for free!

So last week, I let you in on a live coaching call where I walked Ianthia Ferguson through niching down and mapping out her signature framework. It's the first time that i have let you guys in on one of my coaching sessions so if you haven't checked out that episode go back and listen! This week I wanted to talk more about your signature framework and how you can use it to attract new clients. Sign up for the Attracting Your Perfect Clients Webinar at https://www.alisharobertson.com/webinar/ You can find the show notes for this episode over at www.alisharobertson.com/152 If you enjoyed this episode, please help us continue to spread the word by rating the show and leaving a review on Apple Podcast and Spotify!

Attracting your clients goes deeper than just creating great content and pitching people in their DMs. In fact, it starts with the brand you're building. This week on the podcast Im doing something that I have never done before and and letting you in on a coaching call! On the show this week you'll hear me coaching TV Host, freelance writer, influencer and budding coach through the process of niching down her audience, pushing through imposter syndrome and mapping our her 4-step framework! Sign up for the Attracting and Serving Your Perfect Paying Clients workshop! https://www.alisharobertson.com/webinar/ You can find the show notes for this episode over at www.alisharobertson.com/151 Don't forget to rate the show and leave a review over on Apple Podcast and Spotify!

This week I want to talk about messaging and positioning. One of the best ways to attract new clients is to position yourself as an expert in your industry. When someone thinks about building a business with intention. Im one of the people that pops into mind because I have spent years telling ya'll that I want to help you to build your business with intention! If I were an influencer who wanted to learn more about working with brands, the first name that comes into mind is mattie James. Or when I think about being a female owned business who wants to hit a million dollars in revenue and beyond, I think of rachel Rodgers. Its because these women have spent years positioning themselves as experts in this space. Think about your industry. Who is the first person that comes to mind for your audience. Is it you? If not or if you're unsure, keep listening! Register for the Attract & Serve Your Perfect Paying Clients workshop happening on May 25th at 7pm eastern – https://www.alisharobertson.com/webinar/ If you enjoyed this episode dont forget to rate the show and leave a review on Apple Podcast or Spotify

I feel like my mission in life is to help women like you. So coaches and online service providers or those who are aspiring to be, to 1. push past the mental barriers that are holding you back from leaping into your idea fully and 2. To help you to build a sustainable business with intention. A business that will last more than just a few months but also built around what you feel called or pulled to do in this world. There is so much focus these days on scaling. Making more money. Hitting big income goals. Getting to the covested six figures. And there is nothing wrong with that. I have huge income goals as well. But i think that there is often so much talk around the money that many business owners end up building a six figure business on a rocky foundation. And once they've hit their max, slowly that foundation begins to crumble. Don't get me wrong. Money is important. Money gives you freedom. It gives you options. And it can make life a lot easier in many cases. So don't think this is a bash against how much money you can make. My point is, you don't want you to grow a super successful business that is here today and gone tomorrow. And there is so much more to building a sustainable coaching or service based business beyond just getting your next new client. what about your content strategy? What about your brand message? Do you have solid systems? What does your retention strategy look like? This week I wanted to talk about the other areas of your business you should be focusing on outside of just getting new clients. You can catch the show notes for this episode over at www.alisharobertson.com/149 If you enjoyed this episode, be sure to rate the show and leave a review over on Apple Podcast and Spotify! Want more? Learn more and apply for our group coaching program, The Purpose To Service Academy!

If you clicked on this episode it may be because you have a love/hate relationship with email marketing. For one, you get the benefits: Its data that you own It's a great way to connect with your audience on personal level Email marketing is key for generating new and potential clients   But it may also annoy the crap out of you: Its yet another platform you need to be creating content on. And what are you even supposed to say?!   I get it, the back and forth gets annoying and most likely you've probably ghosted your email list in the past. But your newsletter and the people who have given up their sacred email address really is imperative for growing your coaching or service based business. Those are the people who have typically been following you for awhile and are right on the edge of booking that discovery call or applying to be in your program. Which means, its your job to nurture them to give them the little boost they need to fully commit. Email marketing is a great way to build those relationships and in my opinion and years of experience should be a content platform that should be taken seriously.   So this week i wanted to talk about email marketing but specifically, what can we send to our newsletter that will help to nurture those relationships.   You can find the show notes for this episode over at https://www.alisharobertson.com/148   Don't forget to rate the show and leave a review on Apple Podcast and Spotify!   Learn more about The Purpose To Service Academy and apply at https://www.alisharobertson.com/sales/  

This week I want to talk about storytelling. Over the past few years I have built an incredible community of followers and subscribers and podcast listeners who have become almost like family to me and have been huge supporters throughout every change that I've made in my business. And I have had tons of people tell me that one of the reasons why they continue to follow me and support my brand is because they feel like they know me and can relate to my journey. So this week I want to dig into the art of storytelling! You can find the show notes for this episode over at www.alisharobertson.com/147 Don't forget to rate the show and leave a review over on Apple Podcast and Spotify. learn more about applying to The Purpose To Service Academy at https://www.alisharobertson.com/sales/  

Let's talk about one of my favorite topics. MONEY! I shared in a podcast episode wayback that one the ways that I am changing my money mindset is by talking about money more and having these open conversations about it. Over the past few months I have had a lot of opinions and ah-ha moments about money that I can't wait to share and also get your feedback on as well. But for this week I wanted to talk about when to increase your prices! You can find the show notes for this episode over at www.alisharobertson.com/146 If you enjoyed this episode, don't forget to rate the show and leave a review on Apple Podcast and Spotify.

I recently sent out a survey asking my audience why they haven't launched their offer out into the world yet. And the top answer I received was time. That you have not launched because you don’t have the time to. I know this past year has thrown us all some major curve balls and alot of us are now responsible for a lot more than we expected. BUT you can’t keep using lack of time as an excuse why you can’t launch that new offer or grow your business. Because guess what? There will never be a perfect time and you can’t add on more hours to your day. The longer you wait, the more responsibilities will just be added onto your plate. You say, I’ll wait until the kids get older then the next thing you know they are 18. Or you say, I’ll wait until things at work calm down and then next thing you know, you get a promotion or a new major project. In this week's episode I share how to make your goals, dreams and business a priority sooner than later! Don't forget you can find the full show notes for this episode over at https://www.alisharobertson.com/145 If you enjoyed this episode, don't forget to rate the show and leave a review over on Apple Podcast and on Spotify. For more business tips, follow Alisha on Instagram and check out The Purpose To Service Academy https://purposetoservice.co/  

In part two, this week i'm sharing 9 biggest lessons that I have learned over the past 9 years of entrepreneurship. In this episode I cover topics like: Why it's important to have a WHY that goes deeper than just wanting more money The importance of pivoting Why we shouldn't stress so much on marketing and so much more! You can find the show notes for this episode over at www.alisharobertson.com/144 Don't forget to rate the show and leave a review on Apple Podcast and Spotify Keep up with Alisha over on Instagram!

Last week, a Facebook memory popped up and reminded me that I have been an entrepreneur for 9 whole years! NINE YEARS of struggles, successes, failures, job searches, incredible opportunities and diving deeper into my purpose. So this week I wanted to share a bit of my story of how I went from depressed and working in a horrible call center to running my business full-time and being able to help hundreds of women to launch and grow their own businesses! You can find the show notes for this episode over at www.alisharobertson.com/143 If you enjoyed this episode, don't forget to rate the show and leave a review over on Apple Podcast or Spotify!

This week I wanted to talk about how you know that you are ready to hire a coach. And I'm not just talking about this because I am a coach, although I would be honored to work with you. But because I truly see the value in getting strategic help from someone who is currently where you want to be and who can provide you with guidance based on your specific areas of need! You can find the show notes for this episode over at www.alisharobertson.com/142 Learn more about The Purpose To Service Academy at www.purposetoservice.co Rate the show and leave a review on Apple Podcast at www.bit.ly/loeitunes    

Marketing has always been something that I never felt 100% confident in. Looking at the media nad looking at brands who have really large budgets, I always felt like I was doing the least when it came to marketing when I should have been doing the most.  That was until I committed to learning more about marketing a few years ago. I hired a coach, I did the research and from that I learned that all marketing really is is  finding different ways to share your message and what you have to offer your audience over and over again. It’s staying consistent and getting creative with how you’re putting you and your offer in your potential clients face. And it can be as simple or as complicated as you like. I’ve shared this a few times before but one of the reasons why I hit burnout a few years ago is that I was trying to keep up with ALL of the marketing strategies. Literally I was trying to do everything that I saw all of the marketing gurus doing and I burnt out. BAD! I definitely don’t believe that you have to do all the things in order to market your offers but I do think that you should be open to trying new things. Even if its just to test and see what is working and what’s not. So if marketing feels uneasy for you or if you’re just unsure of where to start, I thought it would be cool this week for me to share how I am going about marketing this year. You can find the show notes for this episode over at www.alisharobertson.com/141 Keep up with Alisha on Instagram

This week I wanted to chat about building your personal brand and some of the fears that often come with it. As you guys know I recently made the shift from focusing on building a company where I wasn't necessarily the face of the brand to now focusing on building my personal brand and I wanted to share more of the reasoning behind that because while it may not be for everyone, It has already proven to be a game changer for me. I also wanted to talk about some of the fears that often comes with building a personal brand and why i think it's so beneficial. Don't forget to sign up for the Creating Your Signature Process Webinar! Sign up for free at www.alisharobertson.com/webinar Find the show notes for this episode over at www.alisharobertson.com/140

This week is super exciting because I just opened the doors to our new Purpose To Service Accelerator program which is a 6-month hybrid group coaching program where I will coach you through the process of creating and launching your 4-figure service offer and building your stress free customer experience plan. It’s a super high touch program where you will have full access to me and my brain and an incredible community throughout your launch and even beyond that! At the beginning of this year I recorded a huge episode all about my recent rebrand and the reasoning behind it. And i also mentioned how I rebranded our community from The LOE Collective to what is now The Purpose To Service Academy! So with the launch of our new accelerator program, I wanted to share more about what the academy is all about and how it is going to help you to grow your coaching or service based business. Learn more about The Purpose To Service Academy and apply for The Accelerator at www.purposetoservice.co

This week I wanted to chat with you about the essentials of a great service offer! It’s about a lot more than opening up your calendar or putting up a pretty sales page. It's about of course the transformation you want to take your clients through, how you will take them through it and the tangible features they will receive by working with you! You can find the show for this episode over at www.alisharobertson.com/139 Sign up for the FREE "Create Your Signature Process" webinar at www.alisharobertson.com/webinar  

One of the things I will always stand behind is raising your rates. I want all of us to make more money this year and most importantly stop giving our genius away for basically free.  But you can’t raise your rate if you’re not raising the value of your offer. Notice that I didn't say to raise your rates based on your worth. In this weeks episode I share 5 ways that you can add more value to your offers! You can find the show notes over at www.alisharobertson.com/138 Learn more about joining The Purpose To Service Academy at www.purposetoservice.co 

One of the biggest questions that I receive from women who are looking to join The Purpose To Service Academy is “Am I qualified to become a coach?” Whether it be a business coach, fitness coach, coach for new moms, etc. In this week's episode I share some of the key qualifications you must have to become a coach and why integrity matters! You can find the show notes for this episode over at www.alisharobertson.com/137

Happy New Year friends! I know it has been awhile since I've uploaded a new episode but it has been for good reason. Not only did I take some much needed time off to rest and enjoy the holidays with my family but as you can see, A LOT has changed! The Living Over Existing Podcast is now, The Purpose To Service Podcast! In this episode I share with you the reason behind this big change and a few other new changes happening, the big revelation I had while trying to plan for 2021 and so much more! As always, you can find the show notes for this episode over at www.alisharobertson.com/136

In our final podcast episode of 2020 I share the 4 biggest lessons I’ve learned this year in both my life and business. I also give a little peek into what I am most excited about as we move into the new year! In this episode I cover: How the success you desire is in your commitment to show up Focusing on one thing will make your life and business easier Don’t be afraid to niche down further You can’t go at this alone.   //KEEP UP Find the show notes from this episode at http://www.livingoverexisting.com/epi... Listen to this episode on apple music http://bit.ly/loeitunes and Spotify http://bit.ly/loespotify Follow Alisha on Instagram https://www.instagram.com/thealishani... and on Twitter https://twitter.com/thealishanicole

When it comes to working with clients, one of the big mistakes that many entrepreneurs make is not having a retention strategy in place for when they are done working with that client. It is a lot easier to keep a current client than it is to market and gain a new one, so you should have a plan in place for how you will be able to continue working with that client even after your program has been completed. In this week’s episode I share with you three ways that you can begin to retain your current clients! You can find the show notes for this episode over at www.livingoverexisting.com/episodes/134 Join the waitlist for The LOE Collective - www.joinloe.com  

You guys know that I love you right? From the bottom of my heart. But I have something to tell you that may sting a little bit. Some of you, and I say this lovingly, should not be focusing on launching right now. Not because you suck or the offer you created isn’t good enough but because you’re just not ready. And that’s ok! Because in this episode I am going to share with you the three areas of your business that you should be focusing on so that you’re not launching to crickets! In this episode we cover: Making your brands focus as clear as possible Nurturing your audience Growing and staying consistent with your email list This episode is brought to you by our membership community and accelerator program, The LOE Collective! Join the waitlist now to be the first to know about special bonuses! You can find the show notes for this episode over at www.livingoverexisting.com/episodes/133

One of the biggest pushbacks I hear when working with clients is that they are worried that if they begin taking on new clients that it will limit the amount of freedom and flexibility that they have in their personal life. Not to mention the possible stress that often comes with working with clients. I’m here to tell you that 9 times out of 10, if client work has you stressed out, it because you don’t have any boundaries set around your time, your product or your price. In this previously recorded IG live, I shared more on how to set these boundaries and where I went wrong!   //SUPPORT Don't forget to rate the show on Apple Podcast and leave a review!   //CONNECT Follow Alisha on Instagram for more tips and strategies. Download the FREE Intentional Business Plan template: https://www.livingoverexisting.com/bwi

When it comes to entrepreneurship, where you are now or where you’ll end up a few years from now, is rarely where you started. As you launch your business and as you continue to grow, you may find that you have a deeper understanding of your audience, of your purpose and the mission that you want your brand to be known for. And often with that, making a  pivot in your business is required.  The problem with that is, many entrepreneurs are afraid to take the leap. You’ve probably gotten into a comfortable spot in your business and your day to day tasks. So jumping into new territory is terrifying! But in many cases, in order to get to where you want to be, you can’t stay the same. That’s one of the realizations that I have come to over the past few months within our business. More specifically, the business model. Living Over Existing today is not what it was 3 years ago when I sort of just launched. And I say sort of because it was never supposed to be a brand beyond the book that I wrote. So if you’ve been thinking about pivoting your business model or you feel like you’re going backwards because you are making a huge shift, I wanted to take you down memory lane and share how our business model has changed over the past few years, how we got to where we are today and where we’re headed.

The number one question you probably have right now is , WHY am I not booking more clients? You're probably creating a ton of content, you're emailing your list, you've tweaked your sales page. You've done all the things but you're still not seeing an increase in clients like you hoped. I fully understand how frustrating it can be to know that you have something incredible to offer your audience but they are not giving you the chance to really show them. So this week I wanted to share 6 reasons why you may not be landing clients as often as you'd like. Find the full show notes for this episode, head over to www.livingoverexisting.com/episodes/130 If you enjoyed this episode don't forget to rate the show and leave a review on Apple Podcast!

So I have been saying this for months, everyone wants to make money but no one wants to take the time out to build the brand and do the work. Which I get it. We currently live in a microwaveable society where everyone wants immediate results. Add that on top of people only showing the six figures they made and not the work they put in behind it and it has almost created this false narrative that success can truly be achieved over night. But we all know that is impossible. So this week I wanted to chat with you about the 3 necessities to building a successful and profitable personal brand. These necessities are built around what I have been calling The Power of One. One Audience, One Problem and One solution.   You can find the full show notes for this episode over at www.livingoverexisting.com/episodes/129   If you enjoyed this episode, please rate the show and leave a review on Apple Podcast. Don't forget to sign up for the waitlist for The LOE Collective! www.joinloe.com