Podcast appearances and mentions of Ralph Burns

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  • 20PODCASTS
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  • Nov 25, 2021LATEST
Ralph Burns

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Best podcasts about Ralph Burns

Latest podcast episodes about Ralph Burns

Ready to Lead
Having Corrective Conversations in a Timely and Constructive Way

Ready to Lead

Play Episode Listen Later Nov 25, 2021 54:45


Corrective conversations are never fun, but as leaders, it's our responsibility to help people become better versions of themselves.    Today's episode with co-hosts Richard Lindner and Jeff Mask is all about having those difficult, but necessary, corrective conversations. How do you give correction? When do you give it? How do you do it well? It can be an easy thing to mess up, and Jeff and Richard want to help people avoid that pain.    Listen in as they talk about why correction matters and how to do it in a way that truly benefits everyone.   WHY Have Corrective Conversations?   Why is it so important for leaders to give timely correction when something gets off track? The biggest reason is this: we need to lead people for who they can become, not for who they are today. We want the people we lead to become their best selves, and a lot of everyday actions prohibit them (and us) from doing that.   Jeff says that, as leaders, we have the ability to change the trajectory of ourselves and those we lead. When we don't give that feedback, we're not helping people see the implications of their behavior so they can be better. It's an obligation, an opportunity, a blessing, to help people elevate their thinking and behavior. When we don't, we're just thinking about ourselves.   Richard says that the hardest pivot for him was changing the way he thought about correction. It doesn't have to mean confrontation. Correction isn't necessarily coming from a place of judgment. It doesn't mean the person is bad. There's just an action that needs changing. It's pain avoidance when we don't have these corrective conversations. We like to lie to ourselves and think we're protecting the other person from pain, but we're protecting ourselves.    WHEN to Have Corrective Conversations   Jeff once had a team member whose behavior was not in line with their core values. It wasn't off-the-charts horrible, but he knew he needed to talk to this person and kept putting it off. His delay resulted in a chain of events that occurred in a short period of time that was very destructive to the brand of their company and the overall vibe of their team. It got out of hand quickly because Jeff didn't have the courage to address it at that moment.    If something strikes you as off on your core values, that's your first and clearest red flag. Core values can be a guiding light for how to behave. Maybe you have that spidey sense that something is odd or a little uncomfortable—or you notice a reaction or body language from the person that person is talking to. In a virtual world, this can be more difficult. Don't avoid it and let it grow into a larger problem down the road.    Richard always looks at attitude, effort, and effectiveness. Those are the categories he puts things in when evaluating each team member. If something is off in any of these categories, then a conversation is needed. Attitude and effort are more of a corrective conversation. Effectiveness is more of an exploratory conversation.    Jeff says that Richard married data and intuition. Data can be taught; intuition can't be. Going down the intuitive path (spidey sense) isn't helpful if there's only an intangible aspect. You need intuition + data.    Definitely don't wait until the time is right, because it never will be. Don't wait until your next one on one. The more time that goes by without correction, the more it communicates that the behavior is acceptable. This is how a good work culture deteriorates.    Have the conversation that same day—with one caveat. If there's a blow-up and someone loses their cool, that needs to be dealt with, but there needs to be a cooling off period. The deeper question is: how do we know if we are calm enough as a leader to offer the correction? If my motive to correct is in love and care for the person, I know I'm ready.    Cool down. Get your mindset right. The outcome of the correction will be vastly different.   Learn to give the benefit of the doubt. Fight the urge to go to the worst story. What's the best possible version? Come from a place of curiosity. What do you need to do to break you from that triggering place and help you calm down? Jumping jacks? Rehearse Ted Lasso quotes? Take a walk?   WHERE to Have Corrective Conversations   You've heard the phrase “praise in public, correct in private,” right? For the most part, Jeff likes that statement, but with caveats. If you're leading a leadership team, and there's a behavior that's off, hopefully you have enough trust within the team to address it at the moment. You can say something like: “This isn't how we roll. We hold ourselves to a higher standard.” When you don't correct in public, you've communicated that it's tolerated. Or, worst case, “ah, there's the leader's favorite.”   Jeff shared a story of a time he was meeting with a team doing annual planning. It was all about creating a future you don't know exists yet. People's livelihoods were on the line. The energy from one team member was very negative (“this is why it can't be done”). Jeff is a fan of constructive criticism, but he's not a fan of looking for all the reasons “why not,” and sucking all the life out of a room.   It was the middle of day one of a two-day meeting, and Jeff told the guy in front of the rest of the team, “You know I love you, so before I say anything, I need you to know that. Everything coming out of your mouth is why things can't happen. I need your help to change it from why it can't to what needs to be in place for it to happen. Sometimes you act like a victim, and I need you to be the champion you are.”   He looked at Jeff, and the rest of the team looked at Jeff, but Jeff knew he had done what he needed to do. The whole energy for the year they were creating was getting destroyed by one negative person. That happened 10 years ago, and 3 different times that guy has told Jeff that that one conversation was more pivotal than any other conversation in his career. “When you called me a victim in front of everybody else, at first I was pissed,” he said. “But I knew you were right, and I had a choice to make. I had to change.”   HOW to Have Corrective Conversations   All of this leads to HOW. How do we have a corrective conversation that leads to the desired outcome of growth, change, and alignment?   First, how NOT to: don't use a medium that's not open to corrective conversation. Not Slack, text, or email. This needs to be done over Zoom or in person. Don't start it with written communication. It feels efficient, but don't do it. It doesn't end well 99.99% of the time. The intent isn't understood. It's more judging than curious. We're missing out on the richness of nonverbal communication. The person will read the written text through the tone of what they're feeling, like we all do.   Remember, from the book, Fierce Conversations—I want to talk with you, not I need to talk to you. Want and with, not need and to. Start with that, pull them aside, and say, “let's chat for 15 minutes.” When your motive is love and care, the energy will be so different. When you're annoyed and want to stick it to them, they know it.    Another tip: replace “but” with “and.” Don't say a bunch of good stuff about them, then say “but.” Say the good stuff, and use “and.” I know you're kind and good AND I think there's a problem with x. Then ask inquisitive, thoughtful, inspiring questions. Not incriminating and condescending. “Hey, I saw this happen, and I'm curious, how did that occur to you?” At the very beginning, seek to understand their point of view. “What were you feeling when this happened?” is sooo much better than “what were you thinking?” Richard likes to ask: “What were you reacting to?”   Repeat what they just said, using slightly different wording. “What I hear you saying is ________.” And then the next question is the pivot. “So how do you think it occurred to the other person in the situation?” If you start with them, they won't react with self-preservation. They'll feel safe and can access that higher level of thinking. They can empathize with the other person. Then you can tell them how it occurred to you.   How did it occur to you? What were you feeling? What were you reacting to? How do you think it occurred to [the other person]? This is how it occurred to me.   Key Takeaways What are we doing as leaders? We're inviting people to change their behavior for the good. We're not forcing, pushing, or requiring. Inspire, not require. Inspiration comes through thoughtful, well-worded questions. When they see in you the passion for them to become better, they can't help but become better. They'll rise to the occasion.    Richard suggests a why, why, how sequence: Why is what happened detrimental? Why is the action going to keep you/the company from meeting goals? How are you going to get in alignment?   Last step: follow everything up with an email. “Thanks, Dan, for the conversation today. Just wanted to recap so we're on the same page. Can you give me a quick reply to this email to confirm that you received it and agree?”   Hopefully you heard some actionable steps you can take. Put your own personal twist on it. You've got this.   Richard and Jeff want to hear from YOU. Was something in today's episode a big aha moment for you? Anything you disagreed with? How do you handle corrective conversations as a leader? Email them here with your thoughts/questions: feedback@readytolead.com    RESOURCES: Fierce Conversations (book by Susan Scott)   OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Mark de Grasse

Perpetual Traffic
Episode 342: Why Quick Follow-Up Is the Key to Better Conversion Rates

Perpetual Traffic

Play Episode Listen Later Nov 23, 2021 27:26


Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.     In today's episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They're chatting about conversion and why all the traffic in the world doesn't do much good unless you're following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.   Listen in as they share some valuable conversion tips—as well as something that's really been energizing both of them lately.   IN THIS EPISODE YOU'LL LEARN: How a strategic two-email campaign could get you a 60-70% open rate How to know if you need more leads or a better conversion process Ways to analyze your “leaky bucket” and reverse engineer it logically Something you absolutely need in your life right now (that you might not realize)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: ScheduleOnce Attentive Funnel Specialist job opening at Tier 11 Follow @ralphhb and @kasimaslam on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ready to Lead
Leading Without the Clutter with Kathi Lipp

Ready to Lead

Play Episode Listen Later Nov 22, 2021 45:01


What does decluttering have to do with leadership? Way more than you think.   In today's episode, host Jeff Mask sits down with Kathi Lipp, world-renowned author of over 20 books and host of the Clutter-Free Academy podcast. Kathi has dedicated her life to serving people who are overwhelmed by clutter and people with a mission who want to communicate it.   Why talk about decluttering on a leadership podcast? Because there are a lot of grounding principles here for leading ourselves and leading others. When we have cluttered minds, when we have cluttered systems and processes, when we don't have clarity, it's so much more anxiety-inducing to lead.    Listen in as Jeff and Kathi talk about how decluttering leads to more peaceful, powerful, and effective leadership.   The Damaging Effects of Clutter   Years ago, Kathi was a young mom, heading into a dark place, overwhelmed by her house and life and stuff. Her dad was a hoarder. They didn't call it that then, but that's what he was. She tried all the programs and strategies, but nothing worked. Until she figured out that it was more than just having too much stuff. What is my relationship to stuff? she asked herself. Why do I have this need to keep bringing things into my home?    She realized that it was more of a mental/spiritual issue than a stuff issue. “Once I dug into that and dealt with it,” she says, “I was able to find freedom. I'm not Martha Stewart, but I could invite you in for a cup of coffee at any time without having to apologize, and that's a big leap for me.”    Kathi says that, when you know that you're different and you don't understand why, it wreaks havoc with what you can potentially do. When you can't have people over, when you can't get out the door on time, when you only have one area of the house where you can aim your Zoom camera, it limits who you can become and who your partner/children can become.   Clutter is just a physical manifestation of what's going on inside of us emotionally or spiritually. If you're not coping in an area, it will seep out somewhere else. Clutter can lead to depression for many people. If you are depressed, you have clutter. If you have clutter, you're dealing with some level of depression.    How Clutter Affects Us As Leaders   Decluttering enables us to clear out the closets of our minds, to help us be more present as leaders. It helps us let go of the heavy, painful anchors that are holding us back from becoming the true person we could be. So we can lead our team to be their best selves too.   What is one thing leaders can do to start down this path toward peace and clarity? Kathi says she's a big believer in picking one thing and focusing on it for 15 minutes. If you have 20 things on your to-do list, and you haven't prioritized them, you aren't going to be able to tackle them without feeling frozen. She uses this 15-minute principle in her work, her environment, and her creativity. It ups her creativity and productivity—everything she needs to be a good leader.    She recommends that leaders start by clearing a space on their desk. She sits down every day and writes ten 15-minute items. Things that will push her business forward. She also chooses one thing to do an hour-long deep dive on. She asks: What is one thing I need to spend some concentrated time on? Then she puts it on her schedule.   “We overestimate what we can get done in a week, and we underestimate what we can get done in a moment,” she says. “Fifteen minutes is a moment, and we can actually get a lot accomplished.” Kathi suffers from bright shiny object syndrome. (Don't we all?) Everything else in the world besides what she's doing looks more fun, more awesome. But she keeps bringing her focus back to the task at hand.    She reminds herself constantly: “I have to do the things I have to do so I can do the things I want to do.”   Setting Yourself Up for Success   Every new day, when you sit down at your desk, that's your launch pad. This is what you're launching from every day. Are you constantly in recovery from the day before? Or are you starting each day moving forward? Ask: What can I do right now to take care of my future self?   Right now Kathi is concentrating heavily on her health. If she wants to have a good week, she has to set aside time on the weekend to roast vegetables, cook brown rice, and lay out her workout clothes. She's taking care of her future self. She also does that for her work when she clears her desk and makes her coffee the night before.   It's not just being organized for the sake of being organized, she says. It's about: can I make decisions now to make it easier tomorrow? Decisions take energy. Jeff agrees that so many leaders struggle from decision fatigue. If you get home from the office, or you leave your home office for the day, and you can't decide what to eat, where to go, or whatever, you're suffering from decision fatigue. As leaders, we're constantly making decisions. If we can eliminate some of that through future planning and organization, we'll make our lives a little less taxing and trying and heavy.   Don't Spend All Your Time Organizing Instead of Living   Kathi has met a lot of leaders who like to appear organized, but don't understand what true organization is. She once worked with a guy (back in the pager era) who had all the systems—notebooks, planners, everything cross-referenced. She was in awe. Then a coworker told her that this guy spends all this time just saddling up. He spends so much time on his systems that he never gets on the horse and goes anywhere. If you're spending more than 5% of your time getting/staying organized, look at your systems and see if you're doing the right thing. Don't over-engineer this. If you're spending all your time organizing your life and not actually living your life, you're avoiding something.   Set yourself up for success the night before. Get really clear on what the most important priorities are. Set 15-minute power times. Know yourself best. Know your rhythms. And schedule everything around that.    For Kathi's life work, part of her has to be creative and part of her has to execute. She's most creative in the morning. That's when she does her writing, blogging, and podcasting. Executing and meetings are in the afternoon. It's not because she wants to give her coaching clients less. It's because she's already lived out her purpose today. Meeting with people is her most energizing work. She writes 500 words a day, but writing does not bring her joy. People do.   She says we are constantly having to balance our space, time, energy, and money. Why would we allow things into our space that aren't serving us? The more you get rid of, the more it will increase your peace.    She says we keep stuff for three reasons: fear (what if I need it someday?), guilt (Aunt Tillie gave it to me) and shame (I spent so much money on it, I need to keep it for the rest of my life). It's a spiritual issue and it can be dealt with. We are not stuck.   “There is a message, a business, something that only you can bring to the world,” Kathi says. “Throw off anything that is keeping you from doing that. Spend time on your biggest hindrance so you can be the biggest blessing to the world that you were created to be.”   Richard and Jeff want to hear from YOU. Was something in today's episode a big aha moment for you? Anything you disagreed with? What clutter do you need to remove from your life so you can be a better leader? Email them here with your thoughts/questions: feedback@readytolead.com    RESOURCES: Kathi's website   OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Mark de Grasse

Perpetual Traffic
Facebook Ads & iOS 14 Issues: Fixed or No? (Part 2)

Perpetual Traffic

Play Episode Listen Later Nov 19, 2021 42:34


How can you get around the new iOS updates in a way that's legal and also works?   In today's episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.   Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.   IN THIS EPISODE YOU'LL LEARN: Who thinks Facebook is 100% compliant with iOS requirements (and who doesn't) Valid concerns about Facebook's Conversions API Gateway What you need to know about the Facebook pixel How to hack the system without getting in trouble   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Kasim's Facebook Traffic Hack on YouTube Funnel Specialist job opening at Tier 11 Follow @ralphhb and @kasimaslam on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ready to Lead
What to Do When Good People Leave Your Organization

Ready to Lead

Play Episode Listen Later Nov 18, 2021 44:33


The Great Resignation has had a huge impact on teams and organizations. How do you respond as a leader when you lose a really good team member?   In this episode, co-hosts Richard Lindner and Jeff Mask talk about what happens when one of a leader's biggest fears becomes reality: a key player on the team decides to leave. Instead of just speaking in generalities, Richard shares a very personal and recent story, and he and Jeff walk through these important questions:   How do we process it internally? How do we communicate it? How do we make sure the company is better because they were here instead of worse off because they're gone?   Listen in for some great tips to help you think about—and become better from and through—these experiences.    Richard's Team Loses a Key Player   Richard says their company was blessed not to lay anyone off during Covid, but they still experienced the Great Resignation to some degree this summer. He recently had the scary realization that his team was at the definition of a skeleton crew. Everyone was perfect for their job—right person, right seat, right attitude, right cultural fit. “If anyone here leaves,” he thought to himself, “we're going to be in a bit of a bind.”   And then it happened. Someone who had been with the company for five years (in internet years, that's forever, Richard says) put in her resignation. In the growth they had seen over five years, this person had been critical in figuring things out and ushering in that change. She was always smiling, had the best attitude, and owned her role. When Richard got the news, his mind went to “not her, not her.” This was going to hurt.    Richard said this is when you start to spiral mentally, no matter how long you've been leading. He went immediately to a bad place, because he always processes the worst case scenario first. This person embodied their core values. The company could have written its values by following her around. When she left, we asked, where did we fail in leadership and vision? Where did we fail in growth and opportunity? What are the rest of the team members going to think? Will others leave because she left?   If “bad people” (an underperformer, someone who's not a cultural fit) leave, we get it. But when a good person leaves, the fear is that other people will think, “Wait a second, if she's leaving, should I leave? What does she know that I don't know?”   How Do We Process It Internally?   Important question #1: how do we internally process the impact of this person leaving? How can we work through it in a way so that it's a growth opportunity instead of something that paralyzes us? If we don't work through it in our own minds in a healthy way, it has a negative ripple effect on everyone around us. A negative spiral is not helpful.    Every failure is a failure of leadership. However. Good people leaving is not always a failure. It just means that, organizationally, their growth has outpaced your need. When done correctly, sometimes we grow people too good, too much. They outgrow the company. It's a job well done. You're called as a leader to grow people. You're called as a leader to align that growth with the company. When they outpace it, you fulfilled your calling. If the company can't support their growth, you let them go with your blessing.   Jeff summarizes Richard's process. First, he went to a dark place, thinking “where did I fail? What will people think?” That's totally normal, human, healthy. Where the unhealthiness comes in is when we stay there. We have to reframe. “Where's the good in this? Where do we go from here?” It comes down to selflessness as a leader. Seeing the situation from the individual's perspective and being happy for their growth.    How Do We Communicate It?    Once you've internally processed this person's departure from the company, how and when and what and to whom do you communicate it?    Richard says that, first, you talk to the person leaving. There's an HR process they follow, but it needs to be collaborative. Create the tone and plan together. Be honest with the person. Say, “I'm concerned that other people will think there's a problem. The story you told me, your truth, is awesome. I want people to hear that.” Partner with them on the truth. Jeff says that people's BS meters are strong. When we spin it, people connect the dots. Truth and honesty is key.   After you talk to the person and make a plan, then you tell the people affected by this person leaving before you tell the company as a whole. One of Richard's company's rules is: no surprises. If someone is impacted by the change, don't surprise them with the announcement at the company level. People who are unaffected should not be told at the same time as the people dramatically affected.    The person leaving usually announces it at the team meeting. Keep it short and sweet. Don't say goodbyes yet. Don't be like the people who say goodbye in a restaurant, then walk out in the same direction. That's awkward. Allow the person to say goodbye through a company channel—email or Slack—on their last day.    Celebrate the person leaving, then dial in the critical areas of responsibility and functions of this role, and start the search for someone to step into that.    How Do We Make Sure This Betters the Company?   You absolutely want your company to be better because someone was here, not worse off because they're gone. And this can only happen if you put repeatable systems and processes in place. Hopefully, their replacement can take the company from great to greater because of what the previous employee was able to put in place.   Richard's dad told him something when he was 13 that has stuck with him ever since. “Son, your job is to go further than I did, because my job was to give you a better starting point.”   When a great team member leaves, the next team member can go further because they had a better starting point. The first thing to do, after communication and timeline, is that the person needs to evaluate critical tasks they do. Is it documented? Is it up to date? Cross train someone by recording Loom videos of how you do this. Hand that playbook to the person who comes in, and they should be able to do it at 80% of the person who left—right away. How long did it take the person who left to get from where they started to where they ended up? A long time. The new employee just runs the playbook from day one.    If the person does this the right way, they can't wait any longer. They have to follow their dreams. Set up their successor for success. Then the only thing you should feel is gratitude and express it. Say goodbye on the last day, publicly or privately. Honor them in a powerful way. See this as your last opportunity to lead them. Then keep leading after they go.   Richard and Jeff want to hear from YOU. Was something in today's episode a big aha moment for you? Anything you disagreed with? What have you discovered about yourself and your team? Email them here with your thoughts/questions: feedback@readytolead.com    OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Mark de Grasse

Perpetual Traffic
Episode 340: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)

Perpetual Traffic

Play Episode Listen Later Nov 16, 2021 32:54


Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM.    In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren't quite so technical can understand.    Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.     IN THIS EPISODE YOU'LL LEARN: Everything you need to know about ATT, EMQ, and AEM How to use first party data to create your own attribution model What server-side tagging is and what makes it powerful What Facebook's Conversion API Gateway means for you   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow @ralphhb and @kasimaslam on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!  

Ready to Lead
How to Become a Disruptive Leader with Rob Moore

Ready to Lead

Play Episode Listen Later Nov 15, 2021 45:41


How to Become a Disruptive Entrepreneur with Rob Moore   The word “disruptive” can have a negative connotation, but it's really all about stepping in, shaking things up, and making the world better.   Rob Moore is a powerhouse, and he's super great at what he does. He loves entrepreneurship and property investing; he runs several businesses and two podcasts; and he lives up to his brand as an entrepreneur that disrupts. In today's episode, he sits down with host Jeff Mask to share his incredible story.   Listen in to be inspired to do some disrupting of your own.   Rob's Rock Bottom Story   Rob's dad owned a pub in the UK where Rob worked from age six. In 2005, when Rob was 26, his dad had a massive nervous breakdown in his pub. The police were called, beat his dad up as they tried to restrain him, and his dad was ultimately diagnosed as bipolar. Rob was humiliated, and he determined right then and there to make something of himself, to “make up for lost time after a decade of acting like an idiot.”   Fifteen years later, he has written 18 books, runs several companies, became a millionaire at 31, a decamillionaire at 35, and has raised more than a million pounds through his charities. He says he owes it all to his dad. He's been able to help his dad retire, buy a house, travel, drive a great car, and he's going to send him on a 55th anniversary trip overseas. “That's what being an entrepreneur has given me,” Rob says.   Jeff says that, “when we rattle off CVs that are stale/cardboard, it doesn't get to the essence of being a human being.” Rob's story is so relatable to so many. And it really begs the questions:    Why do we do what we do?  How were we raised, and now how do we lead?  How do we take this to a higher, healthier, more productive level based on the difficulties we've gone through?  How do you disrupt yourself?  How do you disrupt an industry?  How do you become a disruptive entrepreneur?  And why does that even matter?  How does the world benefit from us thinking that way?   Rob answers these questions and more.   What Do You Do?   How often do we hear that question: “So, what do you do?” Jeff asks Rob what his answer is when people ask what he does for a living.   “I never answer what I do,” Rob says. “I don't fricking know what I do. I spin a lot of plates. I like variety. I don't want to be labeled or typecast. So I don't answer what I do. I answer what my vision is, because I'm really crystal clear on that.”   Rob's personal vision is to help as many people on this planet start and scale their business and get better financial knowledge. Full stop. He's got billions of people he wants to help, and that is what he does. He answers that question in a vision statement.   Jeff has a vision statement as well. He helps CEOs confidently grow their business without losing their souls.    Knowing your vision statement is an awesome leadership lesson. Why do we do what we do? Why were we put on the planet? The clearer we are with our vision, the more naturally things will flow to us that accomplish and further that vision, and the easier it is to say no to things that aren't relevant to the vision.    What Does It Mean to Be a Disruptive Entrepreneur?   A few years ago, Rob realized that, if he wanted to grow globally, which he did, he needed to extricate himself from his UK training company. One year he did 250 days of training, teaching courses. Everyone wanted “Rob and Mark at Progressive.” Rob and Mark painted themselves into a corner with their brand, because they were so intrinsically linked to it that they couldn't really scale it and they definitely couldn't sell it.    Rob went on a rebrand mission to move himself and his partner out of the brand and brought in a team of trainers. He did research surveys to ask people to describe things, and they all kept saying “disruptive.”   Disruptive can have negative connotations. It often crosses the line. Especially in the UK. You can't just be disruptive. You need to have something behind it. You need to better an industry, decrease friction, increase speed, something. Otherwise, you're just noisy.    They decided the brand, the Disruptive Entrepreneur, worked, since everyone was already saying it about him (in both positive and negative ways). So they just went for it. Seven years on, it has stuck with them.     To be disruptive is to shake up how things are done and do them better with boldness and bravery in spite of the ridicule you might get. It's about finding an industry that's lazy, monopolized, not representing good value, and improving it, removing the friction, and interrupting the status quo.    Don't Just Disrupt an Industry; Disrupt Yourself   Rob believes the greatest challenge is continually disrupting yourself so you're not complacent. With every new level, there's a new devil, and your reward for solving a problem is a greater problem. Learning to disrupt yourself is critical to staying away from apathy and entitlement and continually pushing ourselves.    Where can we disrupt ourselves as leaders?  Where are we not serving our teams well?  Where are we apathetic?  Where might we level up a little bit?   It's human nature to get in a rut. Get out. Find ways to serve your team in a more engaging, selfless, and powerful way.    Disrupting Yourself By Loving Yourself   In a recent post, Rob shared two photos—one of him as a 12-year-old and one of him now. He says, “I wish I could go back and tell that young kid that everything is okay and that he's useful and valuable and loved.”   Rob has learned so much from leaders and thinkers, but it wasn't until two years ago that he hired a therapist. He'd had a lot of hesitation. His therapist keeps telling him over and over that he needs to love his younger self. As a kid, he was bullied, felt so much on the outside, wet the bed at boarding school, and suffered from loneliness, shame, and embarrassment. He learned to cope and fit in by being nice to everyone, but he became such a people pleaser and created pain around conflict. He spent his teenage years in pain.    His therapist asked him recently, “What would you say to your 12-year-old self if you met him? What would you feel about him?” He said he'd be embarrassed and ashamed of him. She said, “I can't believe you're saying that. You should love him.” He's working on it.   Therapy and personal development courses have helped him learn to use that loneliness as a force for good. “I did things for recognition and praise for a long time,” he says, “which was fine, because I needed it. But it really has to be about serving others. Since I had that shameful experience, I feel like I can help a lot of people.”    As Jeff leads, especially coaching CEOs, he often says, “All we are as adults is adolescents in big people's bodies.” We're all working through being at peace with who we've been, who we are today, and who we're going to become. That's the journey and beauty of life. That is leadership. The most respected, most successful, most sustainably impactful leaders are the ones who have made peace with who they were as a child and adolescent.    The Universe Is a Mirror   How do we disrupt those negative feelings and love the child within and find gratitude for who we were and who it made us today? Because, otherwise, we project it on the people we're leading.    Rob says that, if you are hurt as an individual, you're going to hurt other people or retreat/hide. You can only effectively lead others consistently when you let go of the hurt you're feeling and the negativity you might experience toward yourself.   He believes the universe is a mirror. If you're hurt and hurt people, your whole life will be a combat. To love, you have to love within. Your self-worth projects out and attracts or helps lift people out, then the universe as a mirror reflects that back to you.    Being comfortable with who you are means you can accept challenge and criticism. Can you say that, despite your failings, you're not a failure? And despite your experience, you're still useful and valuable? That's the strong foundation to be a leader.   How you receive information from people is fully your responsibility. Don't take things personally, and you won't be triggered. And you can be a brilliant leader. Be humble, self-aware, at peace with yourself. Have compassion for others.    Rob says, “I really believe greatness and beauty and wealth and relationships and experiences and success is on the other side of being bold and taking risks, doing things that are uncomfortable, scary, a bit big for you, that you're not quite ready for.”   He finishes every piece of his content with this saying: if you don't risk anything, you risk everything.    Richard and Jeff want to hear from YOU. Was something in today's episode a big aha moment for you? What risk are you going to take today? What have you discovered about yourself and your team? Email them here with your thoughts/questions: feedback@readytolead.com    RESOURCES: The Disruptive Entrepreneur Podcast Rob on IG   OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Mark de Grasse

Perpetual Traffic
Episode 339: Black Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11

Perpetual Traffic

Play Episode Listen Later Nov 12, 2021 20:51


How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?   Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today's episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it's never been more important to make sure your returning customers feel nurtured and loved.    Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.   IN THIS EPISODE YOU'LL LEARN: How to balance customer acquisition with nurturing/retaining existing customers Why/how you need to look at your marketing very differently than you used to What can happen if you fail to focus on your email game How to make your returning customers feel loved with an irresistible offer   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ready to Lead
Designing Organizational Trust with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Nov 11, 2021 36:33


Trust among coworkers has never been more important than it is in today's virtual environment, and leaders have to intentionally design experiences that help build that trust.   As leaders, it can be tempting to bypass team building exercises and just get down to business already. There's work to be done, goals to be met. Who has time for “shared experiences” and “team bonding,” right?    In today's episode, co-hosts Richard Lindner and Jeff Mask build a solid case for why leaders can't afford not to design trust-building experiences for their team. If you want to make an impact—and you want it to be enduring—you have to rally people to do their best work, or it won't be sustainable. Your dreams and aspirations will crumble, and work will be a drag.    When you align people, connect with people, build deep strong relationships with people, the output is the best work of your career. You can accomplish way more, way faster, and more profitably when you have a strong foundation of trust.    Listen in for some great practical advice on designing organizational trust as a leader.   The 3 Levels of Trust-Building Experiences To build trust with each other organically and consistently, you have to do it with a consistent cadence. You have to build these experiences into your company's rhythm. But where do you start? How do you design these experiences? How do you develop the appropriate amount of intimacy based on the level of trust you have? You don't want to do too much, too soon.    There are three types of experiences you can create as a leader, and they need to go in this order if you want to go at a good, healthy pace.    shared experiences vulnerability-creating experiences healthy conflict experiences   Start with Shared Experiences Shared experiences require no real relational equity. You could do a zipline together. Ride go-carts. Play a round of putt-putt golf. Tackle an obstacle course or an escape room. No one has to get vulnerable with anyone else. You just show up and play the game. Jeff recommends not going to a movie together. It's better than nothing, but there's not a lot of interaction. You're just sitting there. Personalities don't come out. There's no struggle, no common goal.    A shared experience should incorporate a challenge of some kind. You're architecting and engineering something in a non-work environment that mirrors what you'll go through at work. You start together, struggle together, and emerge victorious at the end. You can have your trust at a level 0 out of 100 and get it up to 10 after this shared experience.   Richard's leadership team does something called the Hot Wings challenge, which is Facebook-famous. The show interviews celebrities who have 10 hot wings in front of them, with sauces that build from “not that hot” to “oh my gosh why would anyone ever eat this?” Along the way, you'll see the person's mask coming off, bit by bit.    Richard's team members take turns in the hot seat. When you want to talk about difficulty and shared experience and pleasure and pain, he says, this one's loaded. You ask questions along the way like, “What would your wrestler name be?” It's one thing to answer that question when you're sitting around a table. It's another to answer it when your eyes are watering, your lips are burning. It adds something to it.    He also suggests a board game like Apples to Apples. Jeff says jackbox.tv, Quiplash in particular, is great for when you can't be together physically. These games provide time to get to know one another, share emotions, laugh, bond. It's something you can anchor back to, reference time and time again as you're working together.    Next Up: Vulnerability-Creating Experiences You don't jump into this category right away. Ease into it. Make sure you've got one or two shared experiences under your belt first. The personal history exercise by Patrick Lencioni is a good one. You go around the room and ask everyone the same three questions:  Where were you born and raised? Where were you in the family's pecking (birth) order? Tell us a meaningful experience from childhood that shaped who you are today.    Ideally, the leader goes first and is more vulnerable than they'd like to be. The point isn't for everyone to break down in tears (but that does happen). The end goal is to share details where people say, wow, I never knew that. One of Jeff's mantras is: “If I don't like someone, I don't know them well enough.” And this experience helps you get to know someone better.   Richard says it gives you new data points to reevaluate previous interactions. You can say, “Oh, when I thought this person was intending to make me feel a certain way, now I realize that's just because they feel this…” You can change the narrative of how they made you feel with what you now know. Increased data = increased empathy.   You can also do what's called a Life Plot exercise. The y axis top to bottom is high and low. The x axis is time. Plot your top 3 highest highs of your life and your 3 lowest lows. This shows you—and your team—what you've gone through and how resilient you are.    The Deepest Level: Healthy Conflict Experiences A few years ago, Richard's company flew Jeff out for one of their strategic offsites for their leadership team. He took them through an exercise called Trust Maker, Trust Breaker.    If you've built shared experiences, then had vulnerability conversations internally, now you can do them externally. Now, each person can go around the room and talk about each other. “Here are the things you do that build trust in our relationship. Here are things you do that break trust in our relationship.” You can see why you wouldn't want to start with this exercise.   You as the leader have to model this, being even more transparent than you expect them to be. Who will give you strong feedback and see how you take it and respond? That will allow others to see this as a safe place.   Another activity you can do is what Jeff calls “Start, Stop, Continue” and Richard calls “Keep, Start, Stop.”  You talk about what are we doing well, what are we not doing well, what do we need to keep, what do we need to start doing, and what do we need to stop doing? And you get really honest with each other and deal with any conflict that arises in a healthy, productive way.   Sometimes you need an outside facilitator for these things. You can't fully participate and facilitate, and your team needs you to participate.   If you've never intentionally done a trust-building exercise with your team, schedule a shared experience for this quarter—or the next one. Then the following quarter, do a vulnerability experience. Then the next quarter, do a healthy conflict experience. You're building trust intentionally and appropriately.    The Role Assessments Can Play Assessments are another important thing to do with your team. There are two different types: Who I Am and How I Work. Myers-Briggs and DISC tell you more of who you are, while something like StrengthsFinder breaks down what type of work you're good at, that energizes you. When you can align the work with the person's personality, they'll be on fire. But so often we mismatch that, because we just don't know.    Richard says assessments are “slightly better than a horoscope.” In other words, don't put all your stock in it. It gives you a third party with a standard rubric that is grading everybody the same way. It's not perfect, but it allows us to have a conversation. Everyone does the assessment, sends them to the leader, then each person presents their own assessment. Share: here's what I agree with, here's what I'm unsure about, here's what I disagree with. Then open it up to the rest of the room for their feedback.   The goal is getting to know who someone is. How do I better intentionally communicate with each person on my team? And how do I better receive communication from each person on my team because of what I know about them?   Don't assume like everyone communicates like we do. It takes humility and self-awareness to recognize that. Take a backseat to your own personality and let other personalities shine. Don't try to get everyone to conform to how you do things. Give other people the space to lead from their strengths.   How often should we be creating/leading these trust-building experiences? Richard believes you should do an experience and an assessment back to back quarterly. Jeff says to allocate more time than you think is necessary. You need at least 30 minutes per person to walk through assessments. Don't cut people off when they're sharing who they are. That's the opposite of trust building.    Thank you for investing in leading others. When we take it seriously, it has a massive impact.    Richard and Jeff want to hear from YOU. Was something in today's episode a big aha moment for you? Have you tried trust-building experiences? What has worked well? What hasn't? What have you discovered about yourself and your team? Email them here with your thoughts/questions: feedback@readytolead.com  OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Mark de Grasse  

Perpetual Traffic
Episode 338: New Google Features and Working with Your Account Rep

Perpetual Traffic

Play Episode Listen Later Nov 9, 2021 24:58


What are the newest Google features, and what do they actually mean for your business?   “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it's just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn't shy about his big feelings about Google and why he disagrees with them on so many points.   Listen in to get smarter about what Google is doing, why they're doing it, and how you can tell the difference between their crap recommendations and their really good ones.   IN THIS EPISODE YOU'LL LEARN: Why offline conversion tracking on the back end is actually more effective Where to find out about Google updates early Why Kasim doesn't want to be a Google Premier Partner Why Google will try to change your bid strategy (and why you shouldn't let them)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ready to Lead
Unlocking the Gifts in Those We Lead with Stacey Ferguson

Ready to Lead

Play Episode Listen Later Nov 8, 2021 38:38


One of our roles as leaders is to identify and unlock people's gifts. Today's guest tells us how.   Unlocking people's gifts presupposes that we believe everyone has gifts to unlock. Stacey Ferguson, Digital Director at Time's Up, believes they do, and host Jeff Mask wholeheartedly agrees. In today's energizing episode, the two of them sit down for a fun and enlightening chat about bringing out the very best in the people you're leading.   Know What You Want and Go After It Stacey's story begins with her thinking she knew what she wanted in life, getting it, then realizing it wasn't all it was cracked up to be. She dreamed of being a big entertainment lawyer and landed an “amazing” job with a big firm that represented artists. Turns out, at the end of the day, it was just a lot of contracts/paperwork and long days and weekends.    One night she was working late; she was 8 months pregnant and hungry; and she took a brief to this guy in his office. He looked up at her, like he was seeing her for the first time, even though she'd been in and out of his office all day, busting her butt for 12 hours straight.    “Have you eaten today?” he asked, almost as an afterthought, and she thought to herself, “What am I doing here?”   She immediately started looking for another job. She says she could have been more courageous and quit on the spot, but started quietly applying at other places. She also asked the managing director of the firm if she could switch to a department with more reasonable hours. He said sure.   Then another employment opportunity came through with the Federal Trade Commission. Her director was actually happy for her, a reaction she wasn't expecting. This experience taught her that it's always best to go with your gut.    Why We Suppress Our Gifts Once Stacey had more free time, she was able to start a blog. That's where she found her voice and developed an online community. She started creating. She started a blogging conference for women of color. Everything took off and exploded from there.   Jeff recognized in her story that she figured out what she wanted, had the courage to follow through, and going down that path herself has allowed her to authentically unlock the gifts of others. Those are the steps we need to take in order to let the gifts we have within us breathe. Fear and insecurity and self-doubt are what suppress the divine genius within us. It comes in all shapes and sizes. We all have something amazing inside, but those loud voices can suppress what we know we can create or do.    As Stacey built this community of bloggers, she realized that being a leader was about so much more than her. It's about other people. The greatest leaders aren't the ones who just do great things themselves; they're the ones who inspire others to greatness.   Identifying and Unlocking Gifts in Others Everybody really does have a gift. But a lot of times they don't see it. It's buried. You have to help them comb through the junk to get to the gift. One way to figure out what your gift is: ask some of these questions. What do you enjoy doing? What do people come to you for? What feels organic and natural to you? What can you do as a no-brainer in your sleep?   Maybe you make the best cupcakes. Maybe your friends ask you to plan their trip. Maybe you don't see the value in it; you don't think it's special. A thousand other people make cupcakes. Everyone has that thing, but they take it for granted. You're unique; you're different; you have to bring your full self to whatever it is you're doing.   When you look into someone's soul, see the gift, highlight the gift, and speak to that person, it's so fascinating to hear their response. “Oh, doesn't everyone do this?” We're wired to assume that, if something is going to have massive value, it should be really hard. Sometimes that's the case, but not always. When something is natural/intuitive to us, we don't see it for all it is.   Stacey recommends to people who are stuck to gather the people close to them and ask, What do you all think I'm good at? A lot of them will have the same answer. Do an informal focus group with people who know you well. It's easier to see gifts in others than in ourselves.   Jeff once had a professor who encouraged her students to look at different facets of their lives and pay attention to the patterns. Look for words. Do word clouds. If you're wondering about your own gifts and the gifts of those you lead, this can be a cool team-building exercise. You want to recognize gifts and leverage them, so people can flex them in a healthy way.   How Unlocking Gifts Energizes Your Workplace Stacey read an article years ago about Oprah and how she tries to always be “in flow.” Once Stacey began to discover her gifts and live them out, she felt that flow. And that flow can “overflow” into the workplace. When you unlock the gifts in the people you lead, work is no longer stressful and friction-filled.    When we can help people figure out what they do well, then align the work around those gifts, they are fired up. They are so excited and energized instead of completely drained. We have to help the people we're developing find the place where they do magical work.    Stacey says that, when you're miserable, treat that as your spirit saying, “this isn't the right place for you.” There are opportunities where you currently are to flex a muscle, get better at something. If you don't love your job, treat it as your first investor. Do what you love on the side, and build that up to a place where you can make that transition.   Jeff says to think of the lives of people we're working with. We have such an awesome opportunity to help them flourish and to feel valued and seen and heard because they're doing what they're born to do. We can do it if we look for it. Don't just forge ahead, focused only on projects. We can still get projects done, but in a way that's harmonious, in flow, and works with people's gifts.    Take a quiet moment to think through: Do I believe that everyone I'm leading has gifts inside of them inherent to who they are? If I do believe that, do I know what they are? If I do know what they are, am I helping them leverage them? If I'm not, am I trying to figure it out? And do I know what my own gifts are?   When you unlock your gifts and others' gifts, work becomes way more meaningful, in flow, powerful, productive, and ultimately? The bottom line of your business improves dramatically.    Richard and Jeff want to hear from YOU. Was something in today's episode a big aha moment for you? Did you try a gift-unlocking exercise? What have you discovered about yourself and your team? Email them here with your thoughts/questions: feedback@readytolead.com    RESOURCES: Time's Up Follow Stacey on IG @timesupnow on IG   OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Mark de Grasse  

Perpetual Traffic
Episode 337: What's Working Now: Changes in Facebook Ads Manager with Angela Ponsford of Tier 11

Perpetual Traffic

Play Episode Listen Later Nov 5, 2021 24:11


Facebook is figuring things out after last summer's iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.   Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.   Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more. IN THIS EPISODE YOU'LL LEARN: Why view-through conversions are controversial in the Facebook ad space  How to get around frustrating Facebook algorithms Small changes in Facebook Ads Manager that add up to a big difference Good news for people who are sending traffic to a third party domain LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ready to Lead
Managing Conflict in a Virtual Workplace with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Nov 4, 2021 37:38


Leading people was already difficult in a pre-Covid world, but learning how to engage in healthy conflict is extra challenging in a virtual environment.   It's a leader's job to assess human dynamics and behavior and guide people in and through conflict in healthy, productive ways. But it's so much harder to read people when you're not face to face, rubbing shoulders with each other every day. Sometimes things might feel okay, but it's often “artificial harmony” (credit to Patrick Lencioni). It's difficult for many organizations to get people to speak their truth.   In this episode, hosts Richard Lindner and Jeff Mask speak directly to those leaders who feel like “something's off” and want to know how to get things back on track. Not by pretending everything's fine, but by dealing with conflict in a healthy way.   How We View Conflict   Richard prides himself on his ability to “mine for conflict” (another Lencioni term). Years ago, he correctly identified conflict avoidance as one of his weaknesses, so he leaned all the way into it to get the muscle memories, the reps, and make it a strength. Soon he could smell it everywhere. He even started off all of their team meetings with “healthy conflict is good.” But he admits that he's having more trouble with it right now than he used to when it was one of his weaknesses.    He finds it a lot harder when he doesn't have that frequent/close in-person connection. He often feels like he doesn't have enough relational equity to take people to the mat, even for the right reasons. And he knows he's not alone. When he has this conversation with other leaders, they have so much to say. They're all feeling it. So, how do they fix it?   Jeff says that, weirdly, one of the reasons he “loves” this pandemic is because anything that was a weakness before is exacerbated now. Why would he love something like that? Because it gives us insight into which aspects of our leadership need to be improved. When you look at it that way, it's more of a fun quest, rather than a draining exercise. This mindset shift changes everything.   Recognize Conflict and Name It The first thing you have to do is recognize that conflict exists and name it. Call it what it is. Think back to the 4 Zones of Leadership. The Friend Zone is one of the reasons we avoid the “danger zone” of conflict. We often avoid conflict because we want to be liked. If you continue to avoid going there, the cycle will continue, and your work environment will turn toxic.   In the book, The Three Laws of Performance, authors Steve Zaffron and Dave Logan talk about how the way people perform correlates with how situations occur to them. How we see the world is how we show up. How we see things arises in our speech/language. We need the self-awareness to recognize that other people see things differently than we do.    So, what are some of the signs that we have conflict in our virtual workplace? It's hard to pick up on context clues from Zoom windows. Richard says they've hired team members that don't live in the area. There are people who have never had consistent shoulder to shoulder time with the rest of the team. They're not building that sense of trust just from being together. How do we diagnose conflict? How do we know what's off and where?   3 Common Signs of Conflict Jeff shares three common signs that there is conflict you need to deal with in your workplace.    Sign #1: When the conversations in public do not mirror the conversations in private. You're at a leadership team meeting, and someone is saying a, b, and c. Then you're one on one with that person and they're saying x, y, z. They're nodding and smiling in front of the group, then being negative (and honest) in private. That's a great telltale sign.    Red flag #2: when someone used to be able to deliver results on time, better than expected, and now they don't, and they haven't communicated why. Their word isn't their bond anymore.    Conflict indicator #3: When you can see departments no longer aligning. There's a lot of infighting and friction. If there's 2% variance of alignment at the leadership level, you can 10-50x that at a department level. It's easier to see/detect at the departmental level than at the leadership level. When departments start to go around each other, there's a lack of trust.   The Stories We Tell Ourselves Listen to your language. The language you're using validates the point of view you have. When we have all sorts of stories going on, beliefs we think are true, it's all stuffed in a dirty closet or junk drawer. How does it feel when you finally organize that junk drawer? A big sigh of relief, right?   We have stories collecting dust in the drawers of our mind that we need to let go of. We have 1.) a persistent complaint about a person. 2.) Then there's a pattern or behavior that person does that matches what we think. 3.) Then there's a payoff because I've been validated in my complaint and 4.) There's a major cost to that behavior that hurts.   The stories we tell ourselves form our bias, and our bias becomes truth. And when something validates what we believe, we think there's no point in having conflict because it won't change anything. If we think conflict is pointless, then we're going to avoid it. We have to believe it's worth it.    The Two Root Reasons We Avoid Conflict The human need to be liked We believe nothing can change   At the core of both of those? Ego and lack of humility. We need to look at ourselves in the mirror and admit those ego-driven results to ourselves. Our need to be liked and our need to be right. Ask that mirror: “How am I a part of this problem? What have I done to create this?” We have to care enough about people to go there.    As leaders, we are able to change the course of someone's life, but only if we have the hard conversations. Conflict isn't dangerous. It's actually the joy and happiness that comes from achieving something great. If we can see the end from the beginning, we'll be happy to do it. Just that little moment of awkwardness. Awkward, then onward.    Let's freaking stop talking about conflict and call it resolution. The goal is the end, not the middle. And the desired end result is alignment. And the responsibility for alignment lies with us, the leaders.   Richard and Jeff want to hear from YOU. Is there a topic you want to dive into? Was something in today's episode a big aha moment for you? Or did you disagree with something?  Email them here with your thoughts/questions: feedback@readytolead.com    RESOURCES: The Three Laws of Performance (book by Steve Zaffron and Dave Logan) Radical Candor (book by Kim Scott) Fierce Conversations (book by Susan Scott) Babe's Tragic Day on YouTube OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Mark de Grasse  

Ready to Lead
Empowering Those You're Charged to Lead with Mike Yates

Ready to Lead

Play Episode Listen Later Nov 1, 2021 42:35


As leaders, we have privilege, and it's up to us to empower the people we've been charged to lead.   Today's guest, Mike Yates, empowers people on a daily basis. Mike is an educator, the host of the Schoolish podcast, TED talker, and runs the Reinvention Lab at Teach for America. In this episode, he sits down with host Richard Lindner to talk about recognizing privilege and power structures and how leaders everywhere can leverage that knowledge to gain a better understanding of their team.   Mike's journey is fascinating and unconventional, and he's doing some pretty awesome things with his life.   Jack Of All Trades: An Insult or a Compliment? Mike grew up hating school. His mom was a teacher, so that didn't go over very well in his house. He remembers being raised to be a well-rounded person, so he had his hands in a lot of stuff. “No one ever told me to hyper-specialize,” he says, “and I developed an ability to multitask. I decided to use my varied interests as a strength.”   Ironically, he became a teacher, and not surprisingly, he hated it. So he found a side hustle which led him to build a teacherless school that utilizes technology in cool ways. He built his personal brand, started a podcast, and became a jack of all trades, a phrase he discovered is actually misquoted (or incompletely quoted) most of the time. The actual phrase is “A jack of all trades is a master of none but better than a master of one.”   Richard, who identifies as a “generalist,” was thrilled to hear him say that. It took Richard a long time to appreciate that quality in himself. It always seemed to him like the most successful people had an extremely narrow area of focus, while Richard was just generally good at a lot of different things. Now he realizes that, if you want to excel organizationally as a leader, you have to have a general understanding of how every area of the company works.    The Culture of Power Richard loved Mike's TED talk on recognizing privilege and asked him to break down the culture of power for listeners. Mike says that the “culture of power” is a phrase coined by Lisa Delpit. It's this idea that power structures exist all around us.    Mike used the example of his mostly Black and Latino students, who would say to him from a place of major deficit, “I could never go to college. I'll never be Bill Gates or Elon Musk or Lebron James.” Mike would try to dig deep to find something to help empower them. “No, you're probably not going to be Lebron James, but you can be JJ Redick, if you do the right things and can see yourself differently.” He wanted them to have an alternate way of viewing what they thought were deficiencies.    Each of us needs to understand power structures and accept where we have privilege. There's white privilege (which people get all up in arms about), but there are other privileges too. “I speak English,” Mike says. “As long as I live in the U.S., that gives me an advantage. I have the use of all my limbs. I went to college. My mom went to college. There are things that give me privilege.”   Empowering Those You're Charged With Leading Mike says that, as a leader, your words carry a lot of weight. When you recognize the qualities and skills of the people you lead, you can metaphorically lift their chin when you see greatness in them. He knows a guy who's often the most powerful person in the room. He saw something in Mike back in the day, and told him so, and it made a huge difference in Mike's life. Good leaders help their people see themselves as powerful, give them that chin-up moment.   Richard agrees. “You don't need to flex your power for people to know you have it,” he says. “True leadership is pulling greatness out of people. When we struggle with impostor syndrome, we're worried about getting people to know we deserve to be here. Instead, we should focus on others and bring out their power.”    Someone on Mike's team told him recently, “Do you understand what happens when you show up in a meeting?” He didn't. He sometimes forgets he's a senior leader of an organization. This person said, “You basically control the energy of every meeting we have. You have the ability to suck the air out of the room or make it go really well.” It was a weakness Mike has turned into a positive power because he recognizes it now.   The Critical Characteristics of a Good Leader Mike says a good leader isn't afraid to take the blame. They know how to put out fires, to take responsibility when someone on the team drops the ball. Richard adds that every failure is a failure of leadership. He tells his company's up-and-coming leaders, “you get all the blame and none of the credit.” It's humbling, but you also understand your role in caring for and growing the people you're charged with leading.    Mike says good leaders listen. The best leaders he's had listened deeply. They have the ability to listen past what you're saying and get underneath it, asking the right questions, guiding people to the solution. Along those same lines, a leader should know everything, be an expert, make that extra effort to be educated/informed. They should hire smart people, but should also know enough not to be threatened by anyone in the room.    The best way to create good leaders in your company is to be a great leader. Model good leadership, and people will imitate you. Lead with confidence, work hard, have humility, and seek to understand others' areas of power and bring them out.   “I really think leadership in any industry is a people game,” Mike says. “We're in the people business. You do it for human beings. As technology gets better, the ability to be human will be more important than ever.”   Richard and Jeff want to hear from YOU. Is there a topic you want to dive into? Was something in today's episode a big aha moment for you? What did you learn from Mike and how will you apply what you learned? What other guests would you like to hear from on the podcast? Email Richard and Jeff here with your thoughts/questions: feedback@readytolead.com    RESOURCES: yatesmike.com The most popular Mike Yates on LinkedIn Mike's TED talk on Recognizing Privilege Schoolish (formerly the School Sucks podcast) The Reinvention Lab at Teach for America OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Mark de Grasse

Perpetual Traffic
Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic

Perpetual Traffic

Play Episode Listen Later Oct 29, 2021 60:56


First party data is more important than ever before, and chatbots might just be the most effective way to capture it.   Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they're looking for. It's more of a replacement for a landing page—a bridge to get people where they want to go. Don't try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.    Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it's not a hard sell for Kasim who is the world's biggest cheerleader for first party data. IN THIS EPISODE YOU'LL LEARN: Why you should send cold traffic to FB Messenger or IG instead of a website What kinds of questions to use in an effective assessment sequence A 30 to 60-day chat sequence game plan for any size ad budget How to leverage Instagram's engaging culture to get the response you want   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Connect with Travis on IG (@thetravisstephenson) Chatmatic.com  Zapier Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ready to Lead
The 4 Zones of Leadership & How to Sustain World-Class Results

Ready to Lead

Play Episode Listen Later Oct 28, 2021 35:59


OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast

Perpetual Traffic
Episode 334: The Future of Marketing with Ryan Deiss

Perpetual Traffic

Play Episode Listen Later Oct 26, 2021 41:16


Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it's ever been.   In today's episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He's been in the digital marketing game since he was 19—over half of his life—and he's seen a lot of changes.    Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn't even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period.   Listen in for some marketing and messaging wisdom from the best in the business.   IN THIS EPISODE YOU'LL LEARN: How to build your own community and media brand (and why it's absolutely crucial) How to get your message out in the face of competition, algorithmic shift, & being priced out. Why Ryan Deiss, the CEO of DigitalMarketer, doesn't market anymore Details about the perfect event for today's confused/frustrated CEO/entrepreneur LINKS AND RESOURCES MENTIONED IN THIS EPISODE:   Scalable Impact Live (November 2-3, 2021) Wizard of Ads (trilogy by Roy Williams)   Justice Jewelers Rolex ad OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Business Lunch
The Future of Marketing with Ryan Deiss, Ralph Burns, and Kasim Aslam of Perpetual Traffic

Business Lunch

Play Episode Listen Later Oct 25, 2021 42:11


Ryan Deiss was recently featured on the Perpetual Traffic Podcast to talk about the future of marketing and conversion.   Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it's ever been.   We've been receiving so much positive feedback about adding Ryan as a co-host on Business Lunch. We recently featured Ryan on another one of our podcasts, Perpetual Traffic, about the future of marketing and some cool things happening at Scalable. (One of those cool things is Scalable Impact LIVE. Get your ticket HERE.) It's a great episode to listen to as a leader and entrepreneur—and to have your marketing team listen to as well.    No one knows marketing like Ryan Deiss. Listen in as he chats with Perpetual Traffic hosts, Ralph Burns and Kasim Aslam, about what we can expect in the world of marketing in the weeks and months to come.   How Digital Marketing Has Changed in the Past Two Decades Ryan has been in the digital marketing game since he was 19, and he's almost 41. If you do the math, he's been at it longer than he hasn't. And he's seen a lot of changes. When he first started, obviously there was no Google or Facebook or YouTube or TikTok. Over the first decade of his career, he watched it move toward marketers' ability to target. There was this push when it was all about “right person, right time” (and the right message wasn't as important).   In the past few years, we've seen a shift away from that. Things got harder, more expensive. It's been fun with Facebook ads from 2007 to 2017. There was a new social channel coming out every other month. You could get in early, build your following. We watched influencers become celebrities.    But paid ads have straight up doubled in the past year. The average marketer has to spend more, and it's only going to get harder. We peaked, we crested, and now we're seeing a shift back toward digital marketer looking like mass media marketing. Our ability to get our message in front of the right person at the right time is slowly getting taken away from us—through competition, algorithmic shift, and being priced out.   With all this mass media, the message matters more now. It's the message that reigns. There's always going to be an edge if you're really a student of this stuff. It's really important as marketers that we own our message and become good copywriters again. Bad copy used to work if your timing was perfect. The message could be “want this thing?” People would be like, “I do!” And it was as easy as that.    Now? The sky isn't falling exactly, but you have to realize that the 2015 playbook isn't going to work in 2022. You have to build your own community, your own media brand. You need an email list, a podcast, a community of people invested in you and what you do.   The Best Message Wins Roy Williams, one of Ryan's mentors, is the author of The Wizard of Ads trilogy, which “everybody should read,” Ryan says. One of the fundamental themes is that the best message wins. Roy knows this because he's done primarily mass media marketing, and there's only so much targeting you can do through radio/TV. Roy always says, “The most valuable target is the untargeted target that you target through messaging.”   Why is this true? Because, the more targeting you bring into play, the higher the cost. The holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn't even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing.    Ryan says there's going to be an absolute bloodbath in the digital marketing space. You had so many agencies and consultants who had their trick. Ooh, I can juggle. In a world where everyone wants juggling, that's great. But now it's like juggling sucks. Nobody wants juggling. You're out of business. Because they weren't actually marketers. They weren't even really craftspeople or artists. They knew how to do one thing.    Marketing is all about crafting and amplifying a message. In recent years, all of the emphasis has been around amplification, traffic. Now it's going to be all about messaging. The folks who win will be those who see themselves as messengers and communicators first. Where the edge will be moving forward is on the messaging side. Most of these marketers have never learned how to craft a message. They've never learned how to dig in and figure out “what does this person really want?”   The Concentric Circles of Marketing It's easy to market to someone who already knows, likes, and trusts you and desperately wants what you have. Just show up. Then you go out to that next ring—people who are solution-aware and in the market and actively looking. But the biggest gains will come from the problem-aware market and the unaware market. That's where you've got to learn to speak to people about their unspoken need/desire—things they aren't even talking about.   Roy Williams once wrote a Rolex ad for Justice Jewelers, a regional jewelry company in the Midwest. When Sir Edmund Hillary conquered Everest, he got a Rolex. The whole point of the ad is that you, too, deserve a Rolex when you conquer your own Everest. This ad is for people who might never have even thought about wanting a Rolex. This is for someone who has conquered a mountain and they're looking for a way to celebrate. You're selling them identity reinforcement. That's what great marketers understand.    The New Marketing Playbook for CEOs A lot of CEOs are struggling with this new world—going from being their own CMO to having others do it for them. Ryan says the days of running the company and doing all the marketing are over. And he says this as the CEO of a company called DigitalMarketer. He doesn't market anymore. He's not even in the marketing meetings. His primary job is communicator-in-chief. He's good at messaging, and that's where he'll keep his focus.   Internally, they focus on messaging, and for all the mechanics of a given channel (Google, Facebook, YouTube), they work with external agencies and consultants. Everything has gotten so specialized. Let other people handle it.    Back in 2016, DigitalMarketer set a vision and mission for the next 5 years. They wanted to be all about doubling the size of 10k businesses. It was a cool mission, but they had no way to track it. This year they reset their mission. They're going to be all about serving and enabling marketers. They're going to simplify and systemize marketing so marketers can freaking win and do their best work.    See You at Scalable Impact LIVE That shift meant they were no longer speaking to the small business owner and entrepreneur. So they started another company for that at Scalable.Co. Ryan tells founders to get out of the dang marketing meetings. As the leader, you're not the person coming up with all the plans. You're communicator-in-chief and questioner-in-chief. He knows it's a hard one to hand off, but you've got to do it if you want to scale.    They didn't just launch a new company; they launched a new event. Scalable Impact Live is an annual event for the CEO and entrepreneur. It's not T&C; there's literally not a single marketing session. It's all about asking: what does it look like to scale your business to the next level? Growth is not enough.    It's single track, old-school, highly interactive, with just 500-600 people. Ryan and his business partners, Roland Frasier and Richard Lindner, will be teaching and walking through different workshops with special guests Marcus Lemonis from The Profit; the NFL's Emmitt Smith; and brilliant businesswoman, Kendra Scott.    Come confused and frustrated; leave with a scalable impact plan.    RESOURCES:   Scalable Impact Live (November 2-3, 2021) Wizard of Ads (trilogy by Roy Williams)   Justice Jewelers Rolex ad OUR PARTNERS: Scalable Impact Live (November 2-3, 2021) Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard PodBean, your all-in-one podcasting solution

Ready to Lead
Handling Underperformers: the Counterintuitive Reason Why Bottom Performers are Performing Poorly with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 25, 2021 26:07


When we focus the bulk of our time on underperformers and fixing problems, we bring the rest of the team down.   Every time you fix something, does something else break? Are you constantly drained from plugging leaks and putting out fires? Does it feel like your workweek is just a giant real-life game of Whack-a-Mole?   If so, chances are, you've probably fallen into the trap of always focusing on the underperformer. We're hardwired as humans—and especially as leaders—to fix what's breaking. We bounce from one broken thing to the next. Some of us hang our identity on that. But what happens is that we unintentionally neglect and overlook what's going well. And our reward for fixing one problem is being handed the next.   In this episode, co-hosts Richard Lindner and Jeff Mask talk about our tendency to focus on underperformers and how it's not a sustainable way to run a business. There's a much better way to get things done.   The Business Law of Thirds Jeff walks us through a framework where you envision a rectangle divided into thirds. It's The Law of Thirds, but the business one, not the photography one. In the top third are your high performers. When you're growing something, leading through change, they're lifting everyone around them, championing the cause, on board, a joy to lead.    At the very opposite end of the rectangle, the bottom third, are the people who are frustrated and super cynical. They're not just questioning the strategy (that can actually be helpful), but they're always pessimistic, sowing seeds of doubt, a lot of toxicity.    In the middle third are the fence-sitters, not quite sure where they stand. They could really go either way—and they do.   So, where do we as leaders focus? Our tendency is to pay attention to the bottom third and invest time there, because they need TLC. They're loud, squeaky, and we're concerned they're going to affect everyone else.    But, when we focus on the bottom third, two things happen. The fence-sitters realize where the attention is, and they start gravitating to the bottom. They do it subconsciously. We just go where the attention is, as human beings. Focusing on the bottom means you get more people doing the grumbling.   The second thing that happens is you alienate the top performers. Some of them will leave, frustrated with the situation. They get sick and tired of the hand-holding of all the mediocre people. They don't thrive in that environment.    Be Careful Not to Perpetuate the Cycle When we focus on the underperformers, we're modeling how to get attention: negativity. Negative actions get positive rewards. We've got to rewire that.    When you're so focused on trying to get an underperformer to the bare minimum, what's happening to the ignored high performer? You might be thinking about High Performer Jane, “If everyone could just be like Jane...” Well, are you talking to Jane, investing in her, challenging her? Or are you putting her on a pedestal, comparing people to her, but then not focusing on her, giving her any attention, helping her go from good to great to greater?   Jim Collins, in his incredible book, Good to Great, says, “People are not your most important assets; the right people are.” Are you focusing on the right people, or do you need to flip the rectangle? Richard and Jeff would challenge you to focus just 25% of your time on the underperformers and 75% on the people who want to go from good to great.    When you focus positive attention on the high performers, people who are excited, then the people in the middle will gravitate to the attention, the excitement, the energy. Some of the bottom third will jump out of the boat and leave. Fine. Leading them is one of the hardest things you have to do. We don't want to lose the mediocre people, but they suck everyone's energy.   High performers are 400% more productive than average performers. Think of what else could be done, how much more profitable, focused, energetic you can be if you focused on them. Leading excited overperformers makes Sunday night fun and energizing. You're actually excited for Monday morning. Where our focus goes, our energy flows. Where energy flows is where we grow.   Recognize, Replace, and Recite Be honest with yourself. Sometimes we focus on underperformers because we secretly enjoy having these problems to solve. It makes us feel like we're needed, valuable. When you find yourself saying “I'm just so busy,” what we're doing is feeding our ego that we're important. We're tired and saying we don't want to be busy, but we're feeding it. We do want to be busy, and a martyr vibe happens. Shift that mindset. Instead of a little bit of glory and brownie points for being a fixer, flip it. You don't need to put out fires to be valuable. Change the narrative.   Recognize, Replace, and Recite are the 3 Rs of the mindset framework.Recognize when things are off. Replace it with something more powerful. Recite who we are. I lead high performing people. Focus on the overperformers and watch everyone else rise, get better, or bail out. Or: I take things that are working and scale them. When problems come up, you can still solve them. You just don't look for them every waking moment.    Leadership is an awesome journey because we're truly affecting lives for the better, if we so choose.    Richard and Jeff want to hear from YOU. Is there a topic you want to dive into? Was something in today's episode a big aha moment for you? Or did you disagree with something?  Email them here with your thoughts/questions: feedback@readytolead.com    RESOURCES: Good to Great (book by Jim Collins) OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast  

Ready to Lead
How to Hire the Right Person and Find an Ideal Team Player

Ready to Lead

Play Episode Listen Later Oct 22, 2021 9:44


Once you know when you need to hire, the next question is who do you need to hire? In this micro-episode, host Jeff Mask walks through a simple, but effective, model you can use to determine whether or not a person is a good fit for your company. The bottom line? You can do all the research, all the due diligence, and still mis-hire. Then you've got someone who doesn't fit your team or culture, and you have to fire them. Listen in as Jeff takes a dive deep down into some frameworks that he's loved over the years that are super powerful and help you know exactly who to hire for the long term. Don't Hire Too Quickly Once upon a time, Jeff was tasked with growing a brand new team from scratch. He had to go from zero to six people in 4-6 weeks. He let the urgency get to him. “I've got to hire people, get things going, meet this massive revenue target, and make sure we're being wise stewards of resources,” he told himself. He quickly looked at resumes and skill sets and figured out job descriptions and did all the right things. Or so he thought.  He realized later that he had let the urgency to hire by a certain time trump the necessity of hiring the right people for the long term. His short-term focus translated into a lot of turnover, wasted effort and time, and frustration for people. Ultimately, they ended up keeping only two of the six hires long term. He knew he could have done better.  If you've hired too quickly or don't have a hiring process, hopefully you can learn from his mistakes. Years later, he stumbled across an awesome book by Patrick Lencioni called The Ideal Team Player. It's full of powerful systems and frameworks, and he wishes he'd had it sooner.  How to Hire The Ideal Team Player Jeff loves the simplicity of Lencioni's models and how, when you use them and apply them, they actually work. The first one is called The Ideal Team Player (link at the end), and you ask three basic questions about a potential hire. Is the person humble? Is the person hungry? Is the person smart? Are they humble? To borrow a quote from C.S. Lewis, humble isn't thinking less of yourself; it's thinking of yourself less. Is this person coachable? Can they listen? Are they looking out for others, not just for themselves? Are they hungry? Are they driven, self-motivated? Are they self-aware? Can they take that and know when to take the initiative? Are they growing? Are they devouring books and wanting to learn more? That's a great indicator. Are they smart? Not intellectually smart—although that's important—but people smart. Do they have emotional intelligence? Do they understand how to work well with others? Will they bring cohesion to your team? You Need All Three: Humble, Hungry, Smart Right smack dab in the center of humble, hungry, and smart is that ideal person you want to hire. This begs the question: what if someone has just one or two of the qualities and not all three? Is that good enough? In a word, no. If someone is just humble, but not hungry or smart, they're a doormat, a pleaser. They don't stand up for things. If someone is just hungry, ambitious, but not humble or people smart, they're just a bulldozer. And, if they're people smart, but not humble or hungry, they're just a charmer.  Lencioni has names for people who embody two of the characteristics but are missing the third. What if you're humble and hungry? You're an accidental mess maker. What if you're humble and people smart? You're a loveable slacker. What if you're hungry and people smart? You're a skillful politician. You need to be really careful of the counterfeits. You have to have all three. Two doesn't cut it. When you find that ideal person, you can hand them any challenge or opportunity, and they can get it done—and take feedback well. Action Steps If Jeff had known about this genius model back when he hired that first team, he would have found the right people instead of pushing his timeline and settling for less than what was best. Here are steps you can take right away: Check out The Ideal Team Player model PDF. Assess yourself first. Where do you stand? Are you an Ideal Team Player? Check out the “How Do I Ask Great Interview Questions?” PDF. Use these frameworks in your hiring process.   Definitely have a framework as you hire. Make sure you have a great purpose, and implement advice from the previous episode on How to Know When to Hire. Once the when is clear, you can develop the who based on this awesome model. Implement something TODAY. Don't just listen and move on. Write something down and take action.    Richard and Jeff want to hear from YOU. What worked when you used this model and what didn't? Was there anything that wasn't clear and you'd like more explanation/clarity? What questions do you have about hiring? Do you have any positive tips or stories about hiring to share? Email them here with your thoughts/questions: feedback@readytolead.com    RESOURCES: The Ideal Team Player (awesome book by Patrick Lencioni) OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast

Ready to Lead
How to Know When It's Time to Hire with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 21, 2021 30:53


Hiring a new person is serious business, and there are some really important questions to ask yourself as a leader before you take that step.   In this episode, hosts Richard Lindner and Jeff Mask walk through some really vital steps we need to take before we bring someone else on our team. In Richard's company, they have a saying that reflects an important value:    We take the social responsibility of hiring very seriously. What does that mean? It means that, when they make the decision to hire someone, it's more than an exchange of time for money. It's not a pair of jeans at Nordstrom's. It's a human. They have other humans relying on them. And hiring should only be done after much care and consideration.   Listen in for some great advice on making these key hiring decisions as a leader.   Taking the Social Responsibility of Hiring Very Seriously When Richard's company is considering hiring someone new, they do what they call “work journaling” for a bit first. They ask questions like: What are we doing? How are we spending our time? Is the leader hoarding something that should be passed down? What percentage of my day is spent on things I should be doing? What percentage of my day is spent on things I should be delegating?   And they follow these three basic rules of thumb:   We don't throw people at inefficiencies We don't throw people at “we've always done it that way”  We don't throw people at seasonality   Each of these things leads to unnecessary hires. That's bad for the leader, the company, and the person you hired. Why don't they throw people at these things? Because they take the social responsibility of hiring very seriously. When we're in the most pain we're most likely to throw a warm body at a problem. Don't hire people in your emotional state. Step back and assess first.    You Can Never Make Enough Lists If someone requests additional help doing their job, make some lists. What the leader is doing, what everyone on the team is doing, what the person requesting additional help is doing. Go back to that critical task list—Do, Defer, Delegate, Delete. For the person asking for another hire, ask: Do you have the time to do all of this? Are we following a documented process? Is it efficient? What can we automate?   When you ask those questions (about how you're spending your time, etc.), you can figure out if you actually need to hire someone, or if you just need to make some other changes. What if you get really efficient with your time two weeks after you hire a new person? Don't hire for seasonal work unless you're advertising for a short-term, temporary, seasonal hire. If people don't know they're being hired temporarily, don't hire them temporarily.   These are the processes you have to go through so you can be socially responsible when you hire. We as leaders can get frustrated and impatient. Once again, all problems are leadership problems. We have to take this responsibility very seriously.   Check Yourself Before You Wreck Yourself There are a few things Richard and Jeff encourage you to be aware of and think about as you're considering hiring.   There are people who are empire builders who like to build a large team of people underneath them. You need to look in the mirror to know yourself. Are you an empire builder? Does success for you look like the number of employees you have? Do you have a ton of employees but your company isn't profitable?   Vanity metrics are things that look and feel great but ultimately don't drive to the end result we're looking for. A million subscribers but no engagement. A huge email list but not a good open rate. A boatload of employees but not comparable profitability.   Richard says he won't bring on a person unnecessarily, because the profitability of his company will go down, and he's endangering his whole team.The goal of the company is profitability, making money. You need to know what profitability looks like and whether or not a new hire will bring you more of that.   Jeff says to run through the 3 Ps (people, profit, purpose). Who are the people who can generate the profit to ultimately fulfill the purpose? You need all 3 legs of the stool. The right people, the right profit, your right purpose. It's a sustainable model.   Necessity drives invention and innovation, but we need self-discipline to be as efficient as possible, to be wise stewards of what we've been given. Do the work beforehand. Make sure you actually need another team member before you add them.   If someone on your team asks you to hire someone, Richard says you can say, “Great, let's talk about it. At this company, we take the social responsibility of hiring people very seriously. We have a process to walk through first. First thing, brain dump, work journal. Then categorize all your tasks (4 Ds). Make sure we have processes and automation in place. If we go through all this and still think we need the person, great. Let's do it!   The next episode is a micro-episode about Who to Hire. Stay tuned!   Richard and Jeff want to hear from YOU. What questions do you have about hiring? Do you have any positive tips or stories about hiring to share? What other topics would you like them to address on the show? Email them here with your thoughts/questions: feedback@readytolead.com  OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast  

Ready to Lead
When and How to Have “Awkward” Conversations with Your Team with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 20, 2021 43:08


As leaders, alignment, clarity, and trust among your team are great, but sometimes the bridge to get there is the dreaded awkward conversation.   Every leader can relate to the sense of dread that comes with knowing you need to have a difficult conversation you've been avoiding. How do we lead into this? How do we request an awkward conversation and then how do we handle it? In today's episode, co-hosts Richard Lindner and Jeff Mask share some practical advice for dealing with awkward conversations and then hopefully eliminating the need for them.   Turn Awkward Conversations Into Fierce Conversations   Jeff says the most important thing you can do is practice a conversation before you have it—especially that opening sentence. The first five seconds are always the most difficult—it's awkward, then onward. He starts conversations with “I want to talk with you about…” not “I need to talk to you about…” Replace need and to with want and with. Then fill in the space after about with a clear statement of the issue.   Rehearse that first sentence more than anything. Memorize the facial expression, tone, and pacing so you set the stage for a productive, constructive conversation.   Jeff highly recommends Susan Scott's book, Fierce Conversations, where she gives six steps to an opening statement, then #7 is an invitation for them to respond.   Name the issue Give a specific example Describe your emotion Clarify what's at stake Own your part Indicate your wish to solve the problem Invite them to respond   Here's an example. 1. Name the issue (how you respond to certain members of the team). 2. Give a specific example (when Stacy talks, you talk over her and don't let her finish). 3. Describe your emotion (it's frustrating but I don't want to embarrass you). 4. Clarify what's at stake (but I'm afraid if we don't talk about it, we won't gel as a team) 5. Own your part (I should have addressed this earlier) and 6. Indicate your wish to solve the problem (I really want to work this out.) 7. Invite them to respond.   Some Practical Advice for Before and During the Conversation   You want to start from a good place, which means getting the raw emotion out of the way and getting to logic. Share your thoughts and feelings with someone else. Write it all out in an email you'll never send. Create a plan to move forward. Establish your desired outcome.    When we get to that step 7 and ask for their feedback, how do we invite honest feedback and not a defensive reply? Facial expressions and body language while listening are so important. Make them feel safe. Resist the temptation to build a stronger case. Don't get defensive. Listen. The goal is to help them feel understood—seen, heard, and valued. Don't be on your phone. Don't check something. Don't lose eye contact. Not intense staring, but don't lose focus or get distracted. Listen with your ears, eyes, and heart.   What if you mess up that feedback invitation at any point? Own it immediately. Think of a brick wall between the two of you. What you're doing is removing brick after brick so you can see each other clearly. Immediately own up to something you did that wasn't helpful, and ask them to continue. Don't apologize forever.   Check your motives when you're asking them questions. Are you truly curious and want to understand their perspective? Or do you have a judgment-type energy?    What Is Your Body Language Actually Saying?   Richard shares a personal example of something he was doing that was sending the opposite message of the one he intended. When he's processing, thinking, he folds his arms across his chest. It's his default move. He does it without even thinking.   One day his business partner confronted him about it. He had shared an idea with Richard, and Richard agreed with him verbally, but his body language (crossed arms) was saying something different. Richard was pondering, considering, but his partner received it as him being defensive, closed off.   Richard has had to consciously try new ways of holding his arms/hands while processing—putting them behind his body, sitting on them, anything but crossing them over his chest. He's had to become self-aware.   “What helps me with modeling and accountability,” he says, “is not hiding something I'm struggling with. Sometimes acknowledging the problem helps solve it. He went from unconsciously incompetent to consciously competent. He's aware of the habit now, but it's going to take him a while to fix it.   He took an additional accountability step and shared his struggle with his team. His assumption before was that people knew he was pondering their smart idea and considering it with his arms crossed. Now he knows that it makes people feel uneasy, bad, hurt. He and his partner came up with a funny word for him to call Richard out, and he asked the rest of the team to help him break the habit too. Now, everyone had context, and other times he had done it made sense to them. He broke the habit super quickly after that.    Richard suggests being curious in finding out something YOU do that follows that pattern. You don't realize you're doing it, and it may have a negative connotation attached to it. Just the act of doing that will give you the ability to talk to an employee about this same kind of thing.   Final Pieces of Advice   One question people ask Jeff is: “How do I make sure I know the best time to have the conversation?” You know it's too soon if your emotions are raw. You know you waited too long when you're wondering if it's still a big deal. Err on the side of sooner than later. When you don't address it, you tolerate the bad behavior. That speaks loud and messes up your culture.   If you felt those butterflies in your stomach as you listened, you probably need to have an awkward conversation. Do it. Have it. Don't let another day or week go by without having that conversation.   And then: “What do I do after I have the conversation?” The simple answer: follow up and reinforce with care.   Richard and Jeff want to hear from YOU. What other questions do you have about awkward conversations and how to handle them? What have you done that worked well? What can they do to help you lead from a powerful place? Email them here with your thoughts/questions: feedback@readytolead.com  RESOURCES: Fierce Conversations (book by Susan Scott) OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast

Ready to Lead
The Relationship Between Burnout and Impostor Syndrome and How to Battle Both with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 19, 2021 43:00


  If you're experiencing burnout and/or impostor syndrome, there are some practical things you can do to get your energy back so you can lead powerfully.   Burnout is a pattern that's happening globally right now. People are stressed, tired, anxious, and it feels like the marathon has no end. In this episode, co-hosts Richard Lindner and Jeff Mask validate this burnout you're experiencing, explain how it causes impostor syndrome to rear its ugly head, and share some exercises you can do to refresh and re-engage.   Three Levels of Burnout   Leaders have to deal with burnout. Period. First, there's internal burnout. You're feeling it as a leader. Richard says impostor syndrome always builds when he's burned out. “I'm not capable, I don't have the skills to handle this.” He's been feeling some of that embarrassment, shame, and fear lately, and he thinks this is a great time to talk about it.   Then there's burnout in the people you're in charge of leading. How do you know when to push them to do their best and when/how to give them a break?   Then what about when your leader/manager is experiencing burnout? If the person at the top doesn't deal with it effectively, they push it down on everyone else. It's cascading.   At least one of those levels is relevant to every leader on the planet right now, especially in these times.   Two Things You Have to Do   We're in a season of funkiness and ambiguity right now. The more we label it as weird/difficult, the more we'll flounder. We have to accept it, learn to be cool with it. It's not going back to “normal.” We have a choice of how we'll respond to it. This isn't about putting a happy face on it; it's about changing your mindset.   Acknowledge it Change your mindset   What opportunities are available now that wouldn't have been available before? New, unique, and trying times are where character is truly developed, where our best selves can show up.    Dig deeper into changing your mindset. Get a piece of paper, draw a line down the middle, and make two columns. On the left side, write down everything that's frustrating you right now. There's power getting it out of your head. Write down the crap, get it out, no filters. Let it sit, look at it, meditate on it, accept it. Then prioritize it. Weight it. Which things are affecting/frustrating you the most right now?   On the right side of the paper, flip it. Ask yourself these questions:    Is there any good in this situation?  Am I learning anything?  Growing?  Getting stronger?  Increasing in humility?  What can I be grateful for in that crap list?   Then look at those two columns, and ask yourself, “How am I going to choose to respond?” We totally have a choice how we respond to any situation, regardless of how difficult it is.   Richard says this exercise works, that Jeff has walked him through it before. Getting it out of our head and onto paper is so powerful. “Embrace the suck,” he says. Acknowledge it. Feel your feelings. How you react to that emotion is where the positive/negative comes in. We get to choose. But it takes reps.   Go Back to Your Why   Some other things you can do: ask, “have I already solved this problem in the past?” Ask: “Is this a season?” Sometimes we need to just stick it out. Acknowledge that the pain alleviation is coming, but it has to run its course. Maybe there's nothing you can do but wait it out for three more weeks.   Maybe there's no end in sight. Then what do we do? Say, “I don't know when this will end, but I'm going to keep going.” We're always talking to ourselves, so we might as well say positive things, or we'll keep feeding ourselves negative self-talk and stories. Stop those tapes, erase them, and replace them with something more powerful and positive.   This is where step #3 comes in. Step #1: acknowledge it. Step #2: Change your mindset. Step #3: Remember your why. Go back to your individual purpose. Why do you exist on this planet? Then think about the purpose of your company. Dig deep and determine it. If you believe in a higher power, spend time there. If you believe in being in nature, get out in it and get your mind clear. What are your gifts? What energizes you? What activities drain you? When we lose our why, we lose our way.   Start With a Brain Dump If You Need To   Richard gets super honest at this point and says, “When I hear this and I'm in burnout, I think, just stop for the love of all that is holy. I have a to-do list 10 miles long and you want me to figure out my why?”   For the record, he believes everything Jeff is saying. He knows it's true. But he still can't start there. His brain doesn't work that way. When he's in burnout, the last thing he wants to do is pontificate, get introspective. “You don't understand,” he's thinking. “I'm stupid busy.”    This is how he buys himself the focus to go through Jeff's process, because he knows it's impactful. It starts with a to-do list, a task list. His brain is a computer, and there are too many tabs open. He has to get out of that, before he can deal with the why.   Richards likes to start with a brain dump on a whiteboard. He writes out every single thing he's doing, needs to do, everything that's in his brain, no categorization. He's even been known to use two whiteboards.   Jeff talked about a brain dump for emotions, and Richard's is everything he has to do. When you see the overwhelm in physical form, you think, “Oh, of course I'm overwhelmed by all I have to do and think about,” and you can breathe in a sense of relief.    The next step is to categorize. Not into home/work, because work/life integration is important, but a grid with four quadrants: Do, Defer, Delegate, Delete. Then you plot everything on the whiteboard into these four areas.    Now you're left with a couple of boxes to focus on. You cut it down to 15-20% of your To Do List that you should actually be doing. Look at that “Do” box and get a quick win for momentum to spark your confidence. Richard believes in two big forces in life—momentum and resistance. See: Steven Pressfield's books, The War of Art and Do the Work.   Do What Works For YOU   Jeff loves that he and Richard shared two different approaches that work for them individually. There's no one right way to lead—or to deal with burnout. You can do it the way that's most authentically yours. That's the beauty of marrying emotion and logic. That's why Jeff and Richard are doing this podcast together. They want to connect with all kinds of leaders around the world with different personalities and ways of looking at problems.    As leaders, it's so important to admit our weaknesses and ask for help when we need it. From a coach, family member, peer, counselor, therapist. It's critical that we as leaders have our hearts and minds right. We can't lead others if we can't lead ourselves.   If you continue to feel the burnout, stop the cycle. Acknowledge it. Validate it. Work on your mindset. Ask for help. Go deeper on your purpose. Change the cycle. The burnout happens when we stay on the hamster wheel with no end in sight.   If you don't learn how to stop and breathe and take a break, it will never get better. Take some space. Know what energizes you, fills you up. Do some of them. Keep your battery charged. Once you've gotten yourself to a place of stability, once you've gotten your own oxygen mask on, you can keep serving and helping your people.   Richard and Jeff want to hear from YOU. What other practices have you discovered that help with burnout? What other questions do you have about burnout? Did they share anything you thought was off the mark? Email them here with your thoughts/questions: feedback@readytolead.com  RESOURCES: The War of Art (Steven Pressfield) Do the Work (Steven Pressfield) OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast

Perpetual Traffic
How to Double Your Revenue This Year Without Adding More Work or More Customers with Lamar Tyler

Perpetual Traffic

Play Episode Listen Later Oct 19, 2021 52:10


There's got to be a way to make more money this year without working longer hours, right?  Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs. Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers. And don't forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU'LL LEARN: Tips for getting in front of people and getting the head nod factor How to create great content that speaks directly to your customers' pain points How/why to stabilize your first brand before developing the next one Core fundamentals of marketing that work across all industries LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Traffic, Sales, and Profit Lamar on IG Lamar's Facebook Lamar's Book   OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ready to Lead
Compensation, Raises, Job Titles, & Career Development

Ready to Lead

Play Episode Listen Later Oct 18, 2021 55:02


As a manager, how do you have those awkward and difficult conversations with your employees about salaries and raises and promotions? Richard and Jeff have some answers.   More people are leaving their companies right now than at any time in history. We entered the first relief period a few months ago. People left, companies made adjustments, now what are we left with? The people we absolutely need. You start making emotional decisions. How do I keep this person and make sure they don't leave?    Because of Covid, a lot of these conversations have been postponed and avoided, and now they've ballooned. In today's episode, co-hosts Richard Lindner and Jeff Mask walk listeners through some anecdotal stories and a process for having these conversations effectively to benefit both the employee and the company.   Listen in for some practical, actionable steps you can take to resolve these complicated issues.   What to Do When Someone Asks For an Inappropriate Raise   If a team member comes to you asking for a raise or promotion, and it's inappropriate to their situation, how do you say no? Jeff says we all have horror stories as leaders, where we had good intentions but unintended consequences. People want a raise, just because they need the money, not because they've earned it. The company isn't growing, or the person isn't growing, or hasn't delivered more value. So what do you do?   “I want to back up and say why I think this is a broken conversation,” Jeff says. He believes that,  when it comes to career progression paths, we've let it creep in that the path lies on the shoulders of the company/manager. He believes leaders need to train their employees to see what progression can look like, and tell them it's a choose your own adventure path.    Step #1: Flip the script. Help them see it's theirs to declare. Step #2: Create different options with them, but let them own it.    In the past, there was a manual. This is what you did. This was the progression. Now people change careers multiple times and much later in their working life. What you as a leader have to figure out is what do they want? Where do they want to go?    Where Does Your Employee Want to Go?   As a leader, before we get to “I want more money,” try to figure out what they really want. Most of them don't know or can't articulate it. Ideally, you'll ask these questions from the very beginning.    Where do you want to be in 5 years?  What do you want your day-to-day to look like in 10 years?  What makes you happy?  What energizes you?  What income level are you looking at?  What positions are here that would check the boxes of fulfillment for you?   Your job as a leader is to identify skill gaps between where they are and what they want. A conversation about raises is easier if you've already talked about skill gaps. It has to be “no and here's why.” Or, better yet, “no, and here's what it will take to get it to a yes.”   The no is so much easier if you've already built a foundation of clarity of what growth looks like. When it's not discussed initially, the employee blames the company and feels stuck. Call out what you want, then figure out a plan. What skills do I need to develop? Then it becomes a really cool process. If you created a great plan, the question of a raise doesn't come up. You have a much better path and help people stay engaged.   Don't Be Too Quick to Give Away Titles   What if someone comes to you asking for a promotion, a new title? It can be scary if you think the person will leave if you don't give them what they want. Make sure you're not hearing an ultimatum where there isn't one. That's not leading from a place of confidence and power.    #1: Be self-aware. Make sure you really understand. #2: ask why. Why do they want this title? If you're not motivated by titles, then it's difficult to understand someone who is. Don't give away a title like it has no value.   Richard shares a story of an employee who was doing awesome, growing rapidly, and their value to the company was growing. They came in early one day to ask about a director title. Richard gave it to them. Then, he was dismayed when this person went from having an amazing attitude to not being engaged, when they went from having a massive impact to going backward.    A week or so later, he got an email from the employee. “After doing some research online, here's the average salary for a director of this. Here's mine. There's a large gap between the average and mine.”   This person had looked at the salary of a director, but not the roles/responsibilities/experience. They matched a salary to a title, but they didn't match the roles to their average day. They hadn't actually earned the title and never should have been given it.   It's important to find out why a person wants a new title. Do they want to be more important organizationally? Do they want more money? Do they want to strengthen their resume? Have the person go do the research as to what that job title entails. After your research, do you still believe it's appropropriate and you've earned it? And do you want that responsibility? Then we can have that conversation about a new job title.   Don't Overlook the Importance of Growth   Jeff has a huge takeaway for leaders.    Teach the principle of patience for promotions and raises  but impatience for growth. And separate the two.    Too often people want a promotion, raise, or title and rob themselves of the growth, maturity, and value they can create for themselves. How can they grow here or strengthen this muscle? They'll be so much more valuable over time if they can develop this patience. You can't mistakenly replace growth with the band-aid of a title. The employee says what growth looks like for them, and you help them plan their path.   It comes back to the 3 Cs—care, clarity, and consistency. Care means being able to have a tough conversation in the moment. If you can't do it because you want to be liked, that's not caring. See them for who they can become.   Give clarity around what is needed before they can achieve a certain income. What are the goals, the time frame? When we're clear on foundational principles, we won't have to have these awkward conversations. If you haven't, own it. “That's on me. I'm sorry. Let's have that clarifying conversation now.”   Consistency is important when it comes to a process around compensation conversations. If you're not consistent, favoritism creeps in, perceived or real. If it's perceived, it is real, at least in their mind.    Avoid awkward, out-of-the-blue conversations by taking care of the 3 Cs at the beginning. That's how you create a great culture.    Your job as a leader is not to give people more money. It's to make people more valuable to the company so they can help it earn more money. Does each person on your team know what it is that they do that brings more value to the company on a day/week/monthly basis? If they're producing more value, give them more money. And have these conversations from the beginning.   Richard and Jeff want to hear from YOU. What questions do you have about compensation, raises, and job titles? What wasn't clear that they could clarify for you? What other topics would you like them to address on the show? Email them here with your thoughts/questions: feedback@readytolead.com    RESOURCES: The Truth About Employee Engagement (book by Patrick Lencioni) Multipliers (book by Liz Wiseman)   OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast  

Ready to Lead
Leading Through External Forces with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 15, 2021 37:05


What does it look like to lead your team through external forces and distractions in a powerful way?   This is another one of those universal things that everyone is feeling right now. In this episode, co-hosts Richard Lindner and Jeff Mask share some personal examples from their own lives and work.    Richard just got back from one of his first business trips in a long time. He gathered with 150  leaders/founders/executives for the War Room Mastermind, and all of them are feeling the strain of external forces wreaking havoc in their own lives and their employees'. Jeff says it's a recurring theme with his coaching clients as well. Just as quickly as leaders feel like they've gotten a handle on it, a new distraction rears its head.   Listen in as they offer some grounding practices and habits that will enable you to be the leader of your life and the owner of your circumstances.    How Can You Lead Well In Spite of What's Going On? There are a billion external forces, scenarios, you could be dealing with at any given time. Then each person who reports to you could be dealing with one of a billion of their own.    In the past 10 days, Richard had every refrigerator in his home go out, multiple A/C units broke, his back fence fell down, one of his kids had multiple Covid tests, his car broke down, his wife's car broke down, and he had to cancel a trip. And that was just at home. He still had to show up at work every day, lead at work, lead at home, and lead and serve at War Room.   How does he show up and maintain his energy with all these external forces at play? He has to be very careful not to bring his money problems from home to work and inappropriately generate revenue for himself as quickly as humanly possible in ways that might not be in line with the company. Or push his people because he's worried about money going out the door. Or complain about money going out the door to people who make less of it than he does.    So, what's Richard's solution? A change in mindset. Instead of “here's what's happening to me,” he challenges himself to flip those things into opportunities to succeed. “One of the ways I am my best self,” he says, “is when I'm up against a worthy adversary, a worthy competitor. So I have to be challenged.”   He acknowledges that he needs to be careful not to compete with anyone who works for him though, anyone he's charged with growing or leading. He's failed there in the past, and it was costly.   For him, he looks at external forces and challenges as his competition. He can use hard stuff to help him get to his optimal performance level by leveraging what he knows about himself and competition.    Know Yourself Inside and Out You have to know yourself really well. You have to know what it takes to be your best self and how you show up as your worst self (and what triggers it).    What do you need personally and professionally to be able to show up as your best self? And when that starts to go away, what happens? The more self-aware we can be, the better we can lead. The first thing you have to control is you, because you'll never be able to control the external forces.    Recognize where you're off, replace those thoughts, recite the words out loud. Own your own emotion, your thinking, your process. Remember, as Jack Sparrow says so eloquently, “The problem isn't the problem. It's our mindset around the problem.” The one problem that's unsolvable is the unnamed problem. Once we name it, we can solve it.   Heart-Led Leadership Is More Critical Than Ever If everyone on our team has a life, and life shows up in all these different ways, how do we get everyone aligned? You have to have trust, a cadence of communication. As a leader, you really have to know what's going on with everyone, but then that means you're carrying a lot.    Let's say you're in charge of a team of five people. One is building a house; one is having a kid; one is getting divorced; you're going through something yourself. That's a lot. And honestly? Each person probably has more than one external force happening at one time. How do we show up in the midst of that and align ourselves as a team?   This is where Jeff geeks out and backs up a century to the Industrial Revolution, when workers were just cogs in a wheel. Their emotional well-being was irrelevant. Now we have knowledge and emotional workers. What's going on in our minds and hearts is what generates billion dollar ideas and moves the economy forward. So leadership has got to evolve to lead through that.    Have you ever wished your employees could keep their personal lives to themselves and not bring them to work? This isn't 1932. As the workforce evolves, work evolves, and humans evolve, human-centric and heart-led leadership is more critical than ever.    We're leading hearts and minds in a way today that's never been done in history. It's why Richard and Jeff are passionate about this podcast. They see a need to help leaders lead with heart and mind and know when it's heart and when it's mind.   3 Steps to Leading Through External Forces   Step #1: put on your own oxygen mask.  How do we lead through this? We have to get our own mindset right first. We mistakenly think that, if we're in charge, we have to be okay. We have to have this superhuman ability to lead through any obstacle in our lives, personally or professionally.    No, we don't. Model vulnerability for your team. Always look for opportunities to model the behavior you want from your team, especially when it's counterintuitive. That's what adversity gives you—the opportunity to model courage, humility, vulnerability. Talk to an external person for help. Don't deny it; don't avoid it; don't put up walls.    Step #2: give oxygen to others. Create an environment of safety, where people can be vulnerable. Dig in and be connected with your people. This is where powerful world-class one-on-ones are hugely important. Jeff's recommendation is at least 30 minutes a week. Do it powerfully where it's about them, not you, not just to check a box. Prioritize them as sacred time. Don't reschedule it.    Empower your team to have trust and confidence in each other, so you're not the only one they come to when they need something. You won't be able to connect powerfully with every single person on your team, but someone can.   Step #3: make a list of your stressors.  Get them out of your head and on paper. Put an E or an I next to each one. Is this an external stressor or an internal stressor? It's just painting a picture. How will you choose to respond? It's a choice. You can prioritize based on what's really keeping you up at night the most. Take control of your emotions and actions.    Do an inventory of your life and ask yourself what's the greatest external force you have given too much power to? How can you reframe that? What can you do to change that? How can you take over ownership of your emotions and words and thoughts and actions? You'll feel more empowered and prepared to lead.    What Is Working for You Right Now This episode naturally evolved from external forces to how do we lead people? Welcome to leadership. This is the evolution. Hopefully you feel validated that you're not alone and empowered to be better at managing external forces and leading powerfully, and hopefully you feel supported with tools you can use.   Richard and Jeff want to hear from YOU. What has worked for you as you've navigated through external forces? What wasn't clear that they could clarify for you? What are you going to lead in spite of today? Email them here with your thoughts/questions: feedback@readytolead.com  OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Jenna Snavely  

Perpetual Traffic
Episode 331: The Future of Traffic, Part 2 with Ralph Burns and Kasim Aslam

Perpetual Traffic

Play Episode Listen Later Oct 15, 2021 36:08


If you want to survive in the traffic world as it currently exists, you have to innovate.    In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they're working on and testing out in this post-iOS update environment.  Bottom line: you can't use the same strategies you've always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you've got to go back to the foundations, the proven principles, the most important things about marketing. There's no easy button; you'll have to put in the work.   Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.   And don't forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU'LL LEARN: Everything you need to know about Facebook click ID How Kasim's Facebook hack got them down from a $90/lead to $30/lead How to crack cold traffic (which you have to do or you're screwed) Why the “faucet of traffic” is no longer a good strategy   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Hotjar (screen recording software) Zapier (connect your apps and automate workflow) Ep. 324: An In-Depth Look at the Creative Process with Tier 11's Tom Meredith breakthroughadvertising.com (get the book) $100M Offers (book by Alex Hermosi)   OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Google Podcasts and Spotify

Ready to Lead
Leading in a Pandemic-Affected Workplace with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 14, 2021 33:47


You're not alone if you're facing anxiety, concerns, and difficult situations in your workplace 18 months into the pandemic—it's a pattern across the globe. A lot of people thought (hoped) we'd be back to normal by this point, or at least adjusting really well to our “new” normal. But it turns out there are just a lot of new problems and questions, fears and insecurities. In today's episode, co-hosts Jeff Mask and Richard Lindner want you to know you're not alone. It's not just a hot topic; it's the anxiety everyone is feeling, whether or not they realize it. They want to help you understand what's going on and give you actionable steps to make things better, to give more clarity, to help you realign and reunite your company.  This is how the episode will go: Validate what you're feeling. Live in that feeling a little bit. Go through some of the causes/effects. Give some hope. Your Experience/Feelings Are Valid We've all been through a lot in the past 18 months, and then we saw some signs that things were getting a little better. Then other things started to creep in. Things like: Tension being a little bit higher  Friction being deeper and hotter Pockets in the business that don't feel as engaged/dialed in Resentment Entitlement Inconsistent sales Overall dysfunction within leadership teams More easily frustrated with people Richard shares their company's story. On Friday, April 13th, 2020, they sent everybody home from their headquarters for a couple weeks, which turned into a month, then a quarter. Then they made the decision to be a virtual first company. They knew they couldn't go back. They still don't know if today is a new normal or a temporary normal. They're in limbo. A couple weeks ago, things seemed to start getting better-ish, but people started leaving. Everyone wanted to know, what are we doing now? People seemed way more disconnected, out of touch, accusatory in tone. It was harder to get people on the same page. Everything seemed forced. They're not in a rhythm, not in alignment.   Then people start leaving.    Why Are People Leaving Your Company? Richard can't help but think, “Uh oh. Did we make it this far, then we're going to fall apart? The world is going to get better, and we're going to crumble? That's what it felt like.”  “Our thoughts go to dark places,” Jeff says. “Maybe it's me. Maybe I'm a horrible leader. Maybe the company isn't as good as I thought it was. Now that things are more stable, people are going where they want to go. Before, they felt imprisoned in this company, but at least it was a place of security. And your ego goes all over the place.” Richard says yes to the ego. They stepped up and supported their people during the bulk of the last year. They cut other things before people. When the first few people put in their resignation, he had to fight his ego. “How dare you leave us when we didn't leave you? Do you know how easy it would have been to just cut this, but we didn't, but now you are? That's my own brokenness and humanity popping up, but I felt it.” Why are people leaving now? For a lot of reasons. First of all, it felt like a lot, because no one left for 18 months. People were exploring new opportunities because this wasn't a cultural fit for them. They had hit a ceiling. All types of normal reasons people leave. Natural ebb and flow of turnover happens. But it didn't for 18 months, so it felt like a lot all at once.  Harvard Business Review has been putting out some great articles about the Great Resignation. It's helpful to put it into the context of a bigger picture. What occurred during the pandemic was a lot of soul-searching. Why am I doing what I'm doing?  People had a lot more flexibility in where they live and work. They're leaving companies and also industries—not just because it's a horrible place to work. Some people leave because your company looks a lot different from the company they signed up for. We've changed.  It's hard enough running a business, and then you slap a pandemic on it. There are so many new variables at play that are tough to navigate. Communicating Well When You're Not Face-to-Face The environment is shifting, so the medium we use to communicate is changing too. Face to face interaction was easier in many ways. The difficulty of going from eyeball to eyeball dialogue to strictly text/Slack/email is that you strip out so much of the richness of communication—tone, body language. As receivers, we fill in the gaps in the texts. And often erroneously when it's a high conflict situation and we're lacking nonverbal cues. One thing Richard does is make himself read the message to someone else or just out loud. Then he checks his tone. Have you ever read a text conversation out loud and noticed the change in inflection/tone when you get to YOUR part? Are you putting a bad guy tone, a Disney villain tone, on the other person's text? Are you ascribing emotion to the conversation that's not actually there?  We filter texts through what's going on with us. We read it with baggage. So Richard does the Disney Villain Test. Take a breath, count to 5, tell himself the best case of what they could have meant, because he just acknowledged the worst case. It probably needs to be a conversation. Want to jump on the phone? Or acknowledge the weirdness. It takes time, but you have to invest the time upfront to deliver communication the right way from the beginning. A five minute conversation can offset weeks of resentment, underperformance, lashing out. Interpersonal stuff is a domino effect. If you feel that tension, when's the last time you connected on a personal level with that team member? There are probably other issues happening in their lives that are more important than work. Some Helpful Tips for Making Those Connections #1: Use a message matrix. It's a simple tool you can download. It lists different scenarios of communication and times to check in or face conflict and different mediums you can use. Knowing which medium to use with what timing with what person is super helpful. #2: Intentionally build relationships of trust.  Check in on people. Flex your emotional intelligence muscle. If you don't have a high EQ, ask for help. It's one of the most critical skill sets we can understand and grow as we're leading through this unique time. #3: Give yourself a break.  Stop beating yourself up so much. Stop expecting perfection. Don't go down the spiral of “everything's falling apart.” #4 Acknowledge It publicly. Not on Facebook, but with your team. A lot of times we leaders think we can't acknowledge a problem until we have a solution, but that's a limiting belief. That is a false narrative. One of the most powerful tools a leader has is to acknowledge something is wrong, even if—especially if—you don't have a solution. You'll see your team breathe a sigh of relief.  Have a virtual meeting with your team. We know there are a lot of things going on personally, and there are a lot of changes in the business. This is normal. We are going to figure out a solution to make it easier to communicate and collaborate. We don't have one yet, but we'll get it. Know that we're committed to changing it. You're not alone. You Can Do This. Tell Us About It. We're all working through leading and growing together. No company or leader has it perfectly figured out. That's okay. Learn from each other. Give yourself space and grace. And take one action today. What's one thing you can do to create a healthier work environment today?   Richard and Jeff want to hear from YOU. What's working for you right now? What have you figured out in your organization as a leader that's helping this transition? And what are your biggest problems? Where are you stuck? What are some areas you can use some help? Where are things going well and why? If you have any really cool tools you'd like to share, they'll give you a shoutout and share them here on the podcast. If you have questions/problems they can help you find a solution to, email them here: feedback@readytolead.com  OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast 

Ready to Lead
3 Keys to Leading a Winning Team with Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 13, 2021 9:23


When you have clarity in the role, clarity as a whole, and clarity of goals, the team you're leading will absolutely be winning.   Today's episode is a micro-session around three simple, but powerful, principles to help your team win. Too often, as leaders, we overlook fundamentals. We get distracted. We get going too quickly. People get hired and they're excited, but when days and weeks go by, and they're not quite sure what winning looks like in their role, they start questioning: Am I adding value? Am I succeeding? I don't know.   If there's ever a question in your team member's mind about whether or not they're succeeding, that's the beginning of a difficult path. So let's change that.    Think about this for a minute: What's a role you once held in a company where you just didn't know if you were doing a good job or not? You didn't know what success looked like. You didn't know exactly what was expected of you. Sometimes we'll get a job description at the beginning, but we never revisit it, and we don't really know if that's still what our job is.    The 3 Keys to Winning Clarity in the role  Clarity as a whole  Clarity of goals   When those are all clear, our chances of winning are significantly greater. Let's break it down.   #1: Clarity in the Role Why does the role exist? What did the job description say again? And are you actually doing that? What are the three key metrics, the big things you're measured on? What are the reasons why the company is investing money in you to get that job done? Are you clear on what that job looks like? Are you clear for the person you're hiring of what their job looks like?   Second, what does success look like? Can you define success as a leader? And can your team members define the same success? Too often, we have different definitions. The employee may feel like they're doing great, but you are frustrated with their work, because you haven't articulated what success looks like.   And don't forget this important third point: the timeframe of that success.    Jeff was leading a director one time. They sat down and got clear on his role and the key metrics, what success would look like, and he was good to go. A couple months went by, and Jeff had this feeling something was wrong, but the guy seemed to think things were great. Jeff pulled him aside and asked about the role. The director was on fire. He loved it.   “You know,” Jeff said, “I'm just concerned that we've only got a little less than a month to go to nail these milestones.”   “What do you mean?” the director said, puzzled. “I thought we had until the end of the year.”   It was a palm-to-forehead moment when Jeff realized he had never told him the time frame. Jeff was thinking a quarter. The director was thinking a year. It was totally Jeff's fault.   #2: Clarity As a Whole How do the players work together? Who does what and when and why? If everybody does everything, it's hard to know who owns it. Balls get dropped, batons get dropped.   Think of a 4x4 relay team. Each runner knows what their particular role is. They know what to do. They know what it needs to look like when they pass off the baton. They know what time they want to beat. And they know they want that gold medal. That's clarity.    Defining what and how the roles work also helps cross-functionally. When you have different departments working on different tasks, you need to know what each department's role is, so that when you're working on customer experience or whatever, it's fluid and there aren't holes.   #3: Clarity of Goals What are the milestones? What are the time frames? What, if relevant, are the rewards? Why does it matter?    When each person on the team knows their roles, knows their part of the whole, and knows what the goals are, your chances of winning are significantly greater.    Ask yourself: On a scale of 1 to 10, when it comes to each of the roles on your team, how clear are the roles? Do they each have clear metrics? Do they know what success looks like? Are they clear on the time frame of that success?   On a scale of 1 to 10, does every team player know how they work together, who's doing what, who hands the baton off and when? Is that clear in everyone's mind?    On a scale of 1 to 10, how clear are the milestones, the time frames, and the rewards on the goals that you have set forth? Could each member of your team articulate the goals?    This is a quick simple exercise you can implement. Implement these 3 keys to winning, and momentum will be so much stronger, so much more powerful. When people know they're winning, momentum begets momentum. When they're questioning winning, when they're questioning success, ambiguity begets ambiguity, and it's tough to win in that situation.     Richard and Jeff want to hear from YOU. How are you implementing these 3 keys to winning? What other things have you tried that have been successful? Do you have feedback on the show? Topics you'd like them to dive into? Things that resonated with you or that you disagreed with? Email them here: feedback@readytolead.com  OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Jenna Snavely

Perpetual Traffic
Episode 330: The Future of Traffic, Part 1 with Ralph Burns and Kasim Aslam

Perpetual Traffic

Play Episode Listen Later Oct 12, 2021 27:56


The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.   In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what's really happening in the advertising environment right now. Their respective agencies are doing well, but they've definitely taken some punches this year. There's a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it's never going back to what it was.    Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.   IN THIS EPISODE YOU'LL LEARN: Which basic principles of marketing to get back to first The red flags to look for when someone's trying to sell you B.S. How to break through your biases to innovate and solve problems How Kasim's team fixed the iOS blindspot (to some degree)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 (Ralph's agency) Solutions 8 (Kasim's agency) The 7 Critical Principles of Effective Digital Marketing (Kasim's book)  Ep. 324: An In-Depth Look at the Creative Process with Tier 11's Tom Meredith Matching the most relevant keyword to every search (9/23/21 Google article) If you have the solution for iOS 14 & 15, email Ralph: ralph@tiereleven.com    OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify and Google Podcasts

Ready to Lead
Leadership Mindset, Positive Focus, and Your First 90 Days Leading a New Team with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 12, 2021 45:00


The absolute foundation of leadership is a powerful positive mindset, and it needs to start on day one.    What comes to mind when you hear the word “mindset?” If you feel like mindset isn't important, and you're impatient to get to the tactics, the “good stuff,” then this episode is for you.    Co-hosts Richard Lindner and Jeff Mask reflect back on the days when they first started working together. Jeff introduced an exercise called “positive focus” and Richard wanted to skip it and move right to the solution to his problem. He quickly learned that, if you don't start by fixing the problem of mindset, then every solution is a temporary band-aid.   In this episode, we'll walk through mindset and positive focus, then move into some tactical suggestions for your first day, week, and months leading a new team.    Why Mindset and Positive Focus Are So Important At the start of Richard's first coaching session with Jeff, Jeff said, “Let's start out with your positive focus.” Richard remembers thinking, “Better yet, why don't you help me?” He really wanted to skip all the woowoo juju stuff and didn't understand why Jeff was making him do it.   Richard said, “I don't know, man. I got nothing.” And Jeff said, “Well, I guess we're just going to sit here then. There's something good, and we're going to find it.”   Fast forward to today when they start off every weekly leadership meeting with positive focus, and Richard believes in it wholeheartedly. Jeff knows a lot of people can relate to Richard's initial skepticism. Mindset can seem touchy-feely and unnecessary when there are difficult business problems to solve.    Jeff takes people back to the second Back to the Future movie when Doc Brown creates the time space continuum on the chalkboard and says “this is where we've been, and this is where we are.” He tells Marty that, when he went back in time, he changed something, and now there's a new time space continuum, another 1985.   When we don't start our meetings, our thoughts, from a place of positivity, we're on a time space continuum that isn't healthy because we're thinking what we're fearful and frustrated about. The highest part of our brain isn't functioning. We're in the bad 1985. When you reframe and refocus your brain on the positive, you start to exercise the higher-level functioning of your brain, the aspects that enable you to problem solve, learn, and create.    We're wired as humans to be thinking more in the survival state, which is owned by the brain stem, the oldest part of our brain. When we try to solve problems from that part of our brain, we don't get great outcomes.    Contrast that with the prefrontal lobes, the part that's responsible for learning, adapting, creating, problem-solving, leadership. When we use that part of our brain, we hack ourselves to a higher level to get to a much deeper, better outcome. Jeff says at the beginning of every meeting, “Let's hack our brains.”   A Simple Exercise to Realign Your Team's Mindset Leadership is not about protecting yourself. It's about growing others, aligning others, and building a cohesive team. If you put yourself first, none of that works. If we understand the science behind it, understand the need for mindset, what is a simple exercise we can go through to realign our mindset?   Jeff recommends starting with a level one exercise. The question is simple: What are you grateful for in your life today? At the beginning of a meeting, you just go around the room and give everyone a chance to answer that question.    The level two question is this: What is something in your business that you're excited about or grateful for? Encourage people to get super specific, add detail, paint a visual image. This starts to evoke emotion, which releases oxytocin and serotonin, good stuff in the brain that fuels you to solve big problems.   Give people time and space to think if they need it. If someone gives the copout, “I can't think of anything,” say, “We'll wait.”   Who starts? Jeff believes it's powerful when the leader starts and shows some vulnerability first. And how long should it take? Five minutes is good—no more than 10% of the meeting time or people feel like they're not getting traction.  The only caveat is when the team needs healing for whatever reason, when you need to create a bond and trust.    How Do I Start Leading a Team? How do we take a great mindset into leading a team? Maybe it's your first time, or maybe you've led before but now you're leading your peers. What do you do the first day, the first week, the first month?    Richard says, for him, the first day is all about introductions and information. He used to think it was all about power and authority, making sure everyone knew he was in charge and was there to fix all the problems. He suffered from arrogance, assuming there was no intelligence or great ideas before he got there.     Jeff taught him to make it about others, not himself, to ask, “What do people need to know, think, or feel?” The first day is 10% about Richard, 90% about this team. He has them fill out a team member profile with easy questions that give him insight into who they are. (Favorite snack? Restaurant? Hobby? Have a pet? A partner?)   Jeff likes to ask, “What do you like most about your job? What's frustrating about your job?” He'll say, “I'll share just a little bit about myself, but I really want to get to know you.” He gets personal, so they see him as open and vulnerable—and a whole person. He tells them how long he's been married, about his kids, that he loves to surf and accomplish crazy things.   He also shares some weaknesses, because he doesn't want to give off the vibe that he's perfect, because he's not, and he likes that he's not. He likes the joy of learning and growing and failing. Right from the get go, he sets the precedent that failing is fun, something everyone can learn/grow from.   Whatever your leadership style is, make sure you start communicating that right away. If you're not a “my door's always open” person, then make sure no one expects that.    The Value of a Keep-Start-Stop Exercise By the end of that first week Richard likes to do a Keep-Start-Stop exercise where you ask everyone these three questions:    What should we keep doing (or do even more of)?  What should we start doing (that hasn't been greenlit)? What should we stop doing (because it's taking too much time or isn't having the desired effect or is bad for the company, the customer, or the team)?    When you frame things like that, you're telling people you hear them. After you get that information from them, your job is to attack it with curiosity, to figure out if it's good for the company. Give them subtle lessons in presenting a business case. You think we should do more of this? Why? What stats are you using? How is it affecting overall company goals? What if you had more resources? Why do you think we should stop doing this? Why are we still doing it?   Get Into a Leadership Rhythm In that first week, it's important to start the rhythm of when will I be doing what? When will I meet weekly with my team one on one? When will I hold the weekly meeting? When will I review different dashboards and stats? Get into a cadence, because leadership can feel sporadic and urgent. If you're not careful and don't discipline how you'll manage time, time will manage you. Be intentional about when you want to do what. Block out time for people, preparation, and proactive measures.    Human beings like consistency. We're not talking about structuring every minute of every day, especially not for creative people. But even creative people like to have consistency so they know expectations and they're prepared.    On that first day, seek to know. They know you; you know them. First week: make people feel heard. Understand what they're thinking about in their role professionally and also set expectations for what the average day/week/month looks like.    Then the rest of the month is all about professional alignment. Sit down with each person and look at their job description. Does this accurately represent what you do? How are you measured? What are you responsible for? Get it all aligned, accurate, up-to-date. Get clarity.   The next episode is a mini-one where Jeff will answer the question: How do I make sure there's clarity and everyone knows what winning looks like?    Richard and Jeff want to hear from YOU. Have feedback on the show? Topics you'd like them to dive into? Things that resonated with you or that you disagreed with? Email them here: feedback@readytolead.com    OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Jenna Snavely

Ready to Lead
How to Hold Your Team Accountable with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 11, 2021 27:32


Leading from a place of empathy and accountability isn't easy, but it's the only way to get the results you want. How the heck do I hold my team accountable? It's literally the number one question leaders ask. And it often comes with a tone of frustration and annoyance with the team. When leaders ask that question, they're pointing fingers, but they need to shift the mirror a little bit and take a deeper look.  In today's episode of the Ready to Lead Podcast, co-hosts Richard Lindner and Jeff Mask turn the mirror on themselves as leaders and ask: Have I created an environment where clear accountability is the norm? Or are there ambiguities, inconsistencies, and miscommunications between me and my team? In Jeff's experience, 90% of accountability issues go away when we apply the following model.   3 Keys to Winning The three keys to winning are easy to remember because they all start with the same word, and they all rhyme. Clarity of role Clarity as a whole Clarity of goals   Let's start with clarity of role. Is each person's role super clear? Do they know their responsibilities? Do they know what success looks like and by when? It seems elementary, but so often we hire someone and never have that foundational conversation about their responsibilities, what success looks like, and the timeframe. Then we move on to clarity as a whole. As a team, how do we work together? How do we pass the baton back and forth, both intra- and inter-departmentally? When people know who's doing what, it's much more clear how we operate together, in our own department and cross-functionally. When we don't define things clearly—who owns what and when—then there are a lot of gray areas and finger-pointing. The final key to winning is clarity of goals. This is all about clear milestones, rewards if necessary, and ultimately what success looks like. When we have all that clarity, then accountability conversations are easy to have. They get difficult when we haven't done the groundwork to create clarity, and we're all on different pages with different interpretations of what things mean. Think of a 4x4 relay team. Each runner knows what their particular role is. They know what to do. They know what it needs to look like when they pass off the baton. They know what time they want to beat. And they know they want that gold medal. That's clarity.    Each Team Member Has to Understand the Why When Richard starts a new company as an entrepreneur, it's just one or two people, then a handful more, and it's easy to be on the same page. You're literally in the same room doing everything together. But then, as the team grows, it's easy to assume everyone knows the why as your team widens, deepens, grows. But that's a logical lie.  People need to understand what you do, who you serve, the business model, and value creation as a whole. If they don't understand that, they can't possibly understand how they contribute to that value, individually or as a team. If they know what they're supposed to do, but they don't know why, you might as well hire robots. A robot will continue to do that one thing even after it stops working. So will the employee who doesn't understand why in the hell they're doing what you asked them to do. If they understand the why, they can come to you and say, “This isn't working, and I researched it, and I think we should try this instead.”   Understanding the Kindness Counterfeit What commonly happens is that leaders try too hard to be nice and slack off on accountability. What they're really trying to do is maintain likeability. But ambiguity isn't kindness; clarity is. Dancing around the truth, cushioning it, isn't helping anybody. And, really, it's selfish leadership. You want people to like you, so you avoid that hard conversation.  Go into that meeting with, “Hey, do you remember we talked about clarity of role, whole, goal? From this definition of success, I don't see it happening. Do you see it in a different way? Did we get to this result by the time we agreed on? I know you're better than this. I know you can do it.” When you speak to them from who they can become, not from who they are, that gives you the courage to be clear. Kindness isn't about being weak. It's about being super direct and loving. They know you care because you're pushing them to the next level vs. letting them flounder in a place of apathy.  We don't hold people accountable because of pain avoidance, but we're just setting ourselves up for greater pain down the road. We're trying to avoid making someone feel bad, but the compounding effect of that is terminating someone. Firing someone is harder than having an accountability conversation. Bad bosses don't set clear expectations. They don't hold people accountable. Then one day when they're so resentful of that employee, they fire them, and that person goes home and says, “I don't know what happened. I thought everything was fine. No one ever told me I was doing a bad job.”   Lead with Humility and Curiosity Lead with humility and curiosity. It takes the sting out of accountability. Say: “I want to talk with you about…” instead of  “I need to talk to you about…”  Maybe you have inadequate data. Maybe they're doing someone else's job. Give them the benefit of the doubt and find out. Lead with, “These were the areas you were going to own. This is how we were going to track them, and the metrics aren't there. I'm going to assume it's because something's not working or you don't have the resources you need. Do you have everything you need to fill this role and achieve these goals?” You never know what's going on. The line between personal and professional has been blurred more than ever because of the pandemic. Maybe they have some heavy stuff at home. That excuses problems for a little while, but only if you know it's going on and you reset those expectations. Others on the team can help pick up the slack, but it needs to be communicated to them in an appropriate way. Your mindset around accountability is the difference between avoiding it and leaning into it. Accountability is love, caring. It's best for everyone. If the goal is alignment, an accountability conversation is good for both of you.  What can you implement from today's episode? Take action and let Jeff and Richard know how it goes. The more we take action together, the more we'll grow and be more and more ready to lead every day, every week, every month. Richard and Jeff want to hear from YOU. Have feedback on the show? Topics you'd like them to dive into? Things that resonated with you or that you disagreed with? Email them here: feedback@readytolead.com  OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Jenna Snavely

Ready to Lead
4 Foundational Principles of Leadership with Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 11, 2021 14:25


There's no perfect way to lead, but there's a good way, and these four foundational principles lay the groundwork for long-term success as a leader.  The Ready to Lead Podcast is the show that gives you—the leader—the tools, tips, and insights you need to grow your team, your company, and yourself. In this second episode, hosts Richard Lindner and Jeff Mask dive into their philosophy of leadership.  “As we start on this journey together,” Richard says, “we can't move forward until we break down what leadership means to us. What is the lens through which we'll view every conversation we have?” Leaders have different leadership styles; Jeff and Richard are classic examples of that. There's no one right way to lead. But no matter your personality, there are foundational principles that should undergird your leadership if you want to lead well and sustain results.    Four Foundational Principles of Leadership These are the foundational principles every leader needs to be aware of and cultivate—and in this particular order. Mindset Culture Communication Trust   Mindset is how we think, how we process the world, how we look in the mirror, how we talk to ourselves, our motives. Culture is there whether you like it or not, whether it's toxic culture or accidental culture or an intentional culture. Communication that's consistent and clear is how we help our team see the vision of the company the way we see it. And trust is the foundation that holds everything together. If there's no trust between a leader and the team members, everything falls apart. On top of that foundation, we build leadership pillars: creating clarity, growing people, managing constraints, and driving results. These things don't get done if we don't lay that foundational framework from the beginning.    Why Mindset Has to Go First It all starts with mindset. Peter Drucker, one of the greatest leadership and business minds of all time, has a book called Managing Oneself. You have to know what your strengths and weaknesses are and have the EQ to acknowledge those, make peace with those, and build teams around those.  You may be thinking, if it starts with mindset, how do I know if my mindset is strong? Jeff likes to focus on the motive. When it comes to leadership, what's your motive for leading? He has a lot of people coming to him saying they want to lead. He asks them, “Are you sure? Why? Before you answer, I want you to think about it, process it for a couple days. Get really clear. Why do you want to lead?” Very often people want to lead because they want more power, more money. They want to move up, climb the ladder, feel the progress and achievement. Those can be fine, but if your deepest motive isn't developing, growing, and serving people, leadership will be very draining and difficult for you.  When our motives are more about others and less about ourselves, then our mindset can be way more powerful and sustain us through the growth that inevitably comes when we lead. Be clear on your motive for leading, and your mindset will be in a solid place.    From Mindset to Culture to Communication to Trust Mindset—and your awareness of it—creates culture, then enables communication and trust. If we miss mindset, we're in trouble, because it controls everything else. We can't skip over it. Oftentimes we create toxic cultures because of our unhealthy relationship with ourselves. Then communication becomes sporadic, and sporadic communication leads to pirate ships and siloed teams and uprisings. It creates an us vs. them culture. There's nothing more dangerous. And you'll never get to a place of trust. Richard says there's nothing wrong with being coin-operated (he definitely is to a degree) as long as you seek alignment with people. He cares deeply about their team's mission and empowering people. How do we empower and grow people? How do we put the right people in the right role, help them own it, and give them the clarity they need to drive the mission, the company's goals? Your job as a leader is to duplicate yourself. That's why mindset is important. That's why culture, communication, and trust are important.  This is the exercise for today. It's a fun one. Look in the mirror. Look yourself in the eyes, and ask yourself this question, “What if there were 15 of me running around right now leading this company?” If you threw up a little bit in your mouth, isn't that a good gut-check question? If it stings a little, good news,—you know what you need to work on. Leadership isn't never screwing up. Leadership is being self-aware enough, self-confident enough to admit you screwed up and say you're sorry. You need the courage to employ that. It will make your life a whole lot better.   What's Coming Up Next Jeff says the number one question he gets as a CEO coach who develops leaders is this: How do I effectively hold my team accountable to deliver consistent results?  It's an age-old question, and Jeff and Richard will address it in the next episode. And you might very well be surprised at the answer. Richard and Jeff want to hear from YOU. Have feedback on the show? Topics you'd like them to dive into? Things that resonated with you or that you disagreed with? Email them here: feedback@readytolead.com    OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Jenna Snavely

Ready to Lead
Does the World Really Need Another Leadership Podcast? With Richard Lindner and Jeff Mask

Ready to Lead

Play Episode Listen Later Oct 11, 2021 19:36


Eighteen months ago, the world didn't need another leadership podcast, but the world has completely changed.  In this introductory episode of the Ready to Lead Podcast, get to know hosts Richard Lindner and Jeff Mask as they share who they are, why they're here, and what you can expect in the weeks and months to come.  Hint: it will be different from other leadership podcasts. More raw, more real, more personal. It will also be helpful, applicable, relevant—and fun.   What Leadership Looks Like Today When 2020 rolled around, leadership was already changing. Then came the pandemic. Leading through and after Covid is one of the toughest challenges leaders have ever had to face. The old ways of leading just aren't going to cut it any longer. Leaders need to pivot if they want to lead powerfully.  There will be entire batches of leaders who have never led in an office environment, who will never have the connection that comes with leading someone face-to-face. People will learn how to lead (and be led) virtually. This won't be easy. Richard and Jeff recognize their obligation and responsibility to have raw and honest conversations, to share anecdotal stories not just about people who got it right, but people who messed up. There's less to be learned from success than failure.    Who Is Jeff Mask? “Who the heck are you?” Richard asks Jeff. “And why should I listen to you?” “Some white dude who has no clue about life,” Jeff says. “I'm a husband of 21 years, father of 4 kids, and figuring it out as I go.” Jeff has learned from being in multiple industries, having led thousands of people—and hired (and fired) a lot of people too—that leadership is hard. There's no simple template. There's no “this is exactly what you do.” There are a lot of books and frameworks and models that can help to some extent, but how real do they get? Jeff has dedicated his life to help people answer the question: “But what can I really do?” He and Richard are in a position to give back, help, and serve because of the countless well-intended mistakes they've made. They hope to save listeners tons of time, pain, and problems by sharing their journey.   Who Is Richard Lindner? Richard says that Jeff is a very modest guy with an extensive and impressive background. Richard is the polar opposite of that. Jeff has done leadership trainings and developed programs, while Richard is a serial entrepreneur.  “I don't have a strong love for the traditional education system,” Richard says. “I would be a horrible employee. I stumbled into leadership accidentally. I've led hundreds and screwed up.”  When he first met Jeff, he immediately thought, “there's something about that guy.” The way that he makes other people feel, the way he runs his org, and who he is. Richard knew he wanted to be more like Jeff. They worked together as business peers, and when Jeff left the company, Richard took the opportunity to tell him how much he had impacted his life. “I had no idea,” Jeff said. “I was so touched.” Not long after, Jeff called Richard to tell him that he was offering leadership coaching, and he wanted Richard to be his first client. It was an easy yes for Richard, who was excited to be formally mentored by this guy he respected so much. These days, Jeff and Richard are peers/brothers/close friends. They're both charged with leading teams and families. For all of Richard's humble talk, he is currently the President and Cofounder of the Scalable Company. Each and every day he leads people who are leading people who are leading people. And he does it pretty dang well. Jeff and Richard will be talking about their wins and losses from two very different perspectives. They'll agree on some things, disagree on others, and listeners will get to hear it all.   Are You Qualified to Lead? Jeff believes there are a lot more people on the non-traditional path (like Richard's) than on the traditional path (like his). Sometimes, those non-traditional folks look at the traditional folks and impostor syndrome sets in. They think: Who am I to lead? Am I qualified? I don't have the training, the degrees.  This podcast will show you that the most important qualification of being a leader is being a learner. Richard is the poster child of learning and leadership. He's an avid learner, and nothing holds him back. Leaders are learners/readers/listeners. When we fill our minds with uplifting, positive, powerful thoughts, tools, and tactics, we will become better.  You don't have to take a traditional path to leadership. You can learn it—and grow in it—in an unconventional, powerful, authentic way.    Why Now, Why Ready to Lead? Leadership is the summitless mountain. Even if you're CEO of the company, you're still not at the top. There is always tons to learn. Leaders have to get ready to lead every hour, every day, before every meeting. You never “arrive” as a leader. Even if you had the best day as a leader yesterday, you still have to get ready today. Richard and Jeff want to help you get ready to lead. They want to inspire you, motivate you, give you the courage to get back on the horse after a tough day. And there will be tough days.  There are foundational principles in leadership that are powerful, effective, and universally applicable. They'll be sharing information that is helpful, hands-on, and ready for application. They also want to provide an environment where you feel like you belong. It can be lonely to be a leader. They want to provide a home for you that feels safe, a place where you can feel connected, where you think, “these are my people.” As leaders, the plan won't always go how we want. That's normal. It's life. It's a journey. Jeff and Richard are excited to be a part of yours.  And they want to hear from you. Have feedback on the show? Topics you'd like to hear them discuss? Things that resonated with you or that you disagreed with? Email them here: feedback@readytolead.com  OTHER SHOWS YOU MIGHT ENJOY: Business Lunch with Roland Frasier and Ryan Deiss Perpetual Traffic with Ralph Burns and Kasim Aslam DigitalMarketer Podcast with Jenna Snavely  

Perpetual Traffic
Episode 329: Getting 19x Return via Facebook & Google Ads with Ralph Burns

Perpetual Traffic

Play Episode Listen Later Oct 8, 2021 33:14


Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they're attracted to your product, service, or offer.    In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results.    Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability.   And don't forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU'LL LEARN: What Facebook ads and Google ads can do in tandem that they can't do alone How the 5 levels of traffic have changed recently with the new iOS updates The all-important DPI squared process Tier 11 takes every new customer through How to reuse data (and discard what doesn't work) to scale your business LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Tier 11 Email Ralph for case study presentation slides: ralph@tiereleven.com OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 328: Alternative Ways to Scale and Sell Your Business with Bill Hughes and Ashton Barlow of Growve

Perpetual Traffic

Play Episode Listen Later Oct 5, 2021 45:52


If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider.   In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential.    Listen in to see if Growve might be a fit for your business. And don't forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU'LL LEARN: What a joint partnership looks like in a real life business example Why 2021 is a great time to sell your business How the aggregator model allows you to focus 100% on what you do best  Why you need to be able to prove your valuation and how to do it   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review to @ralphhb on Twitter to win T&C recordings Growve Ashton's email: ashton@growve.com Bill's email: bill@growve.com OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 327: Running a Successful 7-Figure Agency with Ralph Burns, Founder & CEO of Tier 11

Perpetual Traffic

Play Episode Listen Later Oct 1, 2021 49:14


Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11.   In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero's journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off.   Listen in for some proven tips for making the smartest moves at each stage of your growing business.   IN THIS EPISODE YOU'LL LEARN: The most important thing you have to figure out before you start a business What business owners who want to scale can't afford NOT to do The 5 characteristics/core values Tier 11 looks for in a new hire The key elements of a good prospective employee screening process   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 (click the pink button to see if you're a fit) T&C recordings The 4-Hour Workweek (book by Timothy Ferriss) Forbes article about the new iPhone's privacy features Search Engine Journal article about Google ads and small businesses Reuters articles about paid influencers and ad labels Connect with Ralph (@ralphhb) on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam

Perpetual Traffic

Play Episode Listen Later Sep 28, 2021 25:30


Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here.   Another great year of Traffic & Conversion Summit is in the books. In today's episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned. IN THIS EPISODE YOU'LL LEARN: Why you can no longer afford NOT to niche down  Tips for easily creating content across multiple mediums The core principles of marketing/entrepreneurship we have to come back to A 90-day content plan that beats the algorithms and helps you own your industry LINKS AND RESOURCES MENTIONED IN THIS EPISODE: T&C recordings The 7 Habits of Highly Effective People (Stephen Covey) Principles: Life and Work (Ray Dalio) Breakthrough Advertising (Eugene M. Schwartz) Digital Marketing for Dummies (Ryan Deiss and Russ Henneberry) Go to YouTube and search for “Solutions 8” Google “Best Google Ads Agency” OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Keap, an easier way to manage every stage of the customer journey Clients Online, the go-to Facebook Advertising agency for businesses Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 325: Follow-Up Sequences that Convert with Shaun Clark, Cofounder of HighLevel

Perpetual Traffic

Play Episode Listen Later Sep 21, 2021 57:05


Traffic is sexy, but all the traffic in the world doesn't matter if you don't convert.   Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform.    In today's episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn't care what business you run, when a potential customer raises their hand and says “I'm interested,” the clock is ticking. You'd better get back to them—and in five minutes or less—or you lose.   Listen in for some valuable tips on following up quickly and getting consumers to take action.   IN THIS EPISODE YOU'LL LEARN: How to map out a simple, effective follow-up sequence Why Google Business Messages is (going to be) a huge deal Tips for small businesses trying to find the best agency Why it's important to start local before you branch out   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: HighLevel HighLevel on YouTube The Short Life of Online Sales Leads (Harvard Business Review) Google Business Messages Business Network International The Psychology of Money by Morgan Housel Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11's VP of Strategy and Innovation

Perpetual Traffic

Play Episode Listen Later Sep 17, 2021 57:42


You can't rush the creative process, but in the advertising business, you can't get around deadlines either. So how do you find the balance?   In today's episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom's past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.   Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process. IN THIS EPISODE YOU'LL LEARN: How to avoid a common mistake when building your company's avatar The best places to get research on people who don't have your product yet The why behind Tom's controversial opinion that control groups don't matter How to give your creative team more time while still meeting deadlines LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam

Perpetual Traffic

Play Episode Listen Later Sep 14, 2021 52:51


Choosing the right marketing agency is critically important for businesses on a growth path.   It's no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It's like an entrepreneurial rite of passage.   If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips. IN THIS EPISODE YOU'LL LEARN: How to get clear on what you want/need before approaching an agency  Why you shouldn't pay huge amounts of money to an ad agency upfront  What qualifications/certifications a marketing agency needs to have  How to figure out which agencies are effective at tracking/reporting LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Solutions 8 Montessori schools Google Data Studio Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 322: Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr

Perpetual Traffic

Play Episode Listen Later Sep 7, 2021 58:10


You have to understand Google to survive in today's digital marketing world, and nobody knows Google better than Fred Vallaeys.   In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He's the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.   Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand. IN THIS EPISODE YOU'LL LEARN: How to be strategic with a smaller ad budget  How to get an edge in digital marketing when everything is automated What you need to know about offline conversion tracking and value adjustment How to mitigate the risk when building on top of Google LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Optmyzr Digital Marketing in an AI World (Fred's first book)   Unlevel the Playing Field (2nd book releasing soon) The Social Dilemma (Netflix)   PPC Town Hall on YouTube Episode 308: Spending Too Much on Customer Acquisition? Follow Fred on Twitter: @siliconvallaeys (best Twitter handle ever)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 321: Reevaluating Your Offer to Find Your Audience with Tier 11's Angela Ponsford 

Perpetual Traffic

Play Episode Listen Later Aug 31, 2021 45:22


In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.   In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11's Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They'll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.   Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit! IN THIS EPISODE YOU'LL LEARN: Why your business can't survive without a CRM  The most important question your lead magnet should answer  Why your creative should intrinsically qualify your prospect (and what that means) What you need to know about UTM parameters and URL data LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tweet a positive podcast review to @ralphhb for FREE T&C tix! Traffic & Conversion Summit (Sept 13-15) Tier 11 CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft) Episode 317 with Angela (IG branded content ads) Dead Wake (book by Erik Larson) Donald Miller's Storybrand UTM parameters   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  

Perpetual Traffic
Episode 320: Why You Should (Also) Be Running YouTube Ads with Tier 11's William Palmer 

Perpetual Traffic

Play Episode Listen Later Aug 24, 2021 65:00


William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it's time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.   In today's episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.     Listen in and see if YouTube ads are right for your business and—if you're already on the bandwagon—how to make them even more effective.   IN THIS EPISODE YOU'LL LEARN: The pros and cons of YouTube ads compared to Facebook Why placement targeting is a good place to start for YouTube ads  The 3 phases of YouTube advertising and what to do differently in each one Tips for getting your YouTube ads to show up in your competitor's videos   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Sept 13-15) Tier 11 Eugene Schwartz's Awareness Curve Tom Breeze's Aducate Formula   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  

Perpetual Traffic
Episode 319: Sales Funnels: Do We Need Them Or Not? with Ralph Burns and Kasim Aslam 

Perpetual Traffic

Play Episode Listen Later Aug 17, 2021 46:00


Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.   In the marketing world, there's a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don't even think they're necessary at all. On today's episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.   Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim? IN THIS EPISODE YOU'LL LEARN: Which customers, products, and services lend themselves to sales funnels What we lose with the iOS 14 update—and how to get it back The key difference between intent-based vs interrupter marketing The benefits of letting a customer engage on their own terms   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Perpetual Fridays on YouTube Ep. 304: How to Get Insane Google Smart Shopping ROAS w/Kasim Aslam Russell Brunson, inventor of sales funnels Traffic & Conversion Summit LIVE   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 318: Why Bots Aren't Going Anywhere and Why That's a Good Thing with BotBuilders founder, Matt Leitz

Perpetual Traffic

Play Episode Listen Later Aug 10, 2021 55:00


Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.   On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations.    Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out. IN THIS EPISODE YOU'LL LEARN: How to use chatbots to capture email and phone #s (real ones) with one click  Why customers are more honest and upfront with bots than humans Hot tips for killer bot sequences The inside scoop on RCS, the new open source platform on the horizon   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BotBuilders Minichat Meet Bob the BotBuilder (demo) Connect with Matt on Facebook   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 317: How to Use Instagram's New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11

Perpetual Traffic

Play Episode Listen Later Aug 3, 2021 28:56


Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.   On today's episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11's Angela Ponsford for another edition of What's Working Now? This month's hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don't need to land a Kardashian to get the most bang for your buck.    IN THIS EPISODE YOU'LL LEARN: Why and how to combine your regular ads with branded content Advantages of partnering with micro-influencers over big names What you need to know about mobile best practices 3 key steps to getting conversions through branded content ads   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Wizard Academy Branded Content Set-Up Guide (PDF) Branded Content: How to Do It Well (PDF)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 315: Real SEO That Works: How Content Isn't Always King and What to Focus on Instead

Perpetual Traffic

Play Episode Listen Later Jul 20, 2021 55:49


We've heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today's episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn't actually drive traffic; link building does. And he's got the receipts from his leading SEO agency to back up his claims.   Tyler believes most people don't understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn't what's really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.     IN THIS EPISODE YOU'LL LEARN: What one question to ask yourself before you hire an SEO agency The different link building types and which ones you really need What people keep doing that doesn't actually help their Google rankings Which hosting platforms Tyler recommends and which ones to avoid   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Nuclear Networking Screaming Frog Yoast DiviTheme WP Rocket (for image compression) Directory building Ahrefs Majestic Advanced Web Ranking Flywheel WP Engine EOS   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  

Perpetual Traffic
Episode 314: Traffic for Poor People: How to Get Traffic When You Don't Have Money for Paid Ads

Perpetual Traffic

Play Episode Listen Later Jul 13, 2021 23:46


When it comes to getting traffic for your business, it's obviously ideal to have a lot of money to invest in ads. But that's not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don't have extra money for paid advertising just lying around.    The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don't have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It's the Law of Reciprocity, and it works.   IN THIS EPISODE YOU'LL LEARN: Why (and how) to provide value (for free) in online groups and forums How to conduct free avatar research on LinkedIn to get more traffic How to get in front of YouTube audiences to grow your own business What it looks like to develop strategic partnerships with other companies   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Robert Kiyosaki    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Launch Into Freedom
#30 Fast Action: The 5-Step Framework to Attract Your Dream Clients

Launch Into Freedom

Play Episode Listen Later Jul 6, 2021 21:06


Do you know that feeling? When what looks like a set back initially turns into a huge opportunity? That's what happened when I went back into working a nine-to-five job. It allowed me to broaden my knowledge on other advertising platforms and played an essential part in discovering my 5-step framework to attract my dream clients with paid ads. In this week's fast action episode of the Launch Into Freedom podcast, I will walk you through this 5-step framework and show you how you can start attracting your dream clients as well. Links & Resources mentioned in this episode: - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co - Launch Into Freedom, Episode #28: https://bit.ly/LIF028 - Social Media Marketing Podcast with Ralph Burns: https://www.socialmediaexaminer.com/how-to-customize-facebook-ads-customer-awareness-principles-ralph-burns/ - Facebook Ads Library: https://www.facebook.com/ads/library - SEMRush: https://www.semrush.com/

Perpetual Traffic
Episode 313: How to Find & Hire Top Tier Talent

Perpetual Traffic

Play Episode Listen Later Jul 6, 2021 60:19


In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they're the best fit for your company.   Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success.   IN THIS EPISODE YOU'LL LEARN: The key difference between talent and skills and why it matters What 5 core characteristics Tier 11 looks for in new hires  How different strengths/talents assessments compare to each other How to screen and analyze your applicants in the hiring process   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: First Break All the Rules by Marcus Buckingham Traction by Gino Wickman StrengthsFinder 2.0 (now CliftonStrengths) Kolbe A Index Profiles International Tier 11 is hiring now   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 312: What's Working Now: How Do I Survive In This New “Privacy First” World?

Perpetual Traffic

Play Episode Listen Later Jun 29, 2021 39:19


How are Apple's iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you're a small business owner, they have both good news and bad news for you.    The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together.   IN THIS EPISODE YOU'LL LEARN: What FLoC means and how it affects you as an advertiser  3 updates Facebook recently issued related to conversion campaigns and ad manager The 2 most important things (that haven't changed) when it comes to advertising The biggest mistake advertisers make when there's a major change in the ecosystem   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: iOS14 Opt-in Rates (updated weekly)   impact of iOS14 & ATT on the mobile app economy     Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  

Perpetual Traffic
Episode 311: The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

Perpetual Traffic

Play Episode Listen Later Jun 22, 2021 38:38


Our previous episode with Kasim Aslam was one of our most popular ever, and he's back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.    Not surprisingly, they want to grow and scale.   Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you've got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game. IN THIS EPISODE YOU'LL LEARN: Ways to effectively duplicate and outsource yourself and your brain Where to start with process development and documentation How to involve your team in the creation and update of processes How to identify and eradicate weaknesses in your processes LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam Solutions 8 Episode 300: How to Launch a Product From Scratch The CheckList Manifesto: How to Get Things Right Extreme Ownership: How U.S. Navy Seals Lead and Win   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher.

Perpetual Traffic
Episode 310: Replay- Why Facebook Traffic is NOT Your Problem

Perpetual Traffic

Play Episode Listen Later Jun 15, 2021 41:38


Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week's episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn't involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization. They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get. IN THIS EPISODE YOU'LL LEARN: Don't try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to How to increase your revenue by selling to your existing customer base Tactics to optimize your Shopify store to keep your customers coming back and staying longer

Perpetual Traffic
EP298: 3 Easy Steps to Build The Core Content of Your Business

Perpetual Traffic

Play Episode Listen Later Mar 23, 2021 48:45


Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s. RESOURCES MENTIONED IN THIS EPISODE Get Results Like This with Tier 11 Work at Tier 11 Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Get 50% off of Ad Creatives with code PTPODCAST Definition: The A-Team The Ultimate Guide to Digital Marketing Architect a Brand that Builds Authority & Actually Increases Sales theCLIKK Russ Henneberry’s Website Ralph on Twitter Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

SuperFastBusiness® Coaching With James Schramko
808 – Case Study 28X Increase Using Paid Traffic with Ralph Burns

SuperFastBusiness® Coaching With James Schramko

Play Episode Listen Later Mar 10, 2021 48:33


Social media ads cost money. Ralph Burns and his agency, however, manage it so that the customer acquisition is worth it. Tune in and discover how.

Perpetual Traffic
EP287: What Facebook Marketers Need to Know About the iOS 14 Update

Perpetual Traffic

Play Episode Listen Later Jan 5, 2021 38:35


You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Maurice Rahmey iOS 14 Twitter Thread How Apple’s iOS 14 Release May Affect Your Ads Key takeaways from Facebook’s major iOS 14 updates today Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers Apple’s new privacy features have further rattled the location-based ad market Speaking Up for Small Businesses | Facebook Verifying your Domain | Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jazz Focus
Boston Bari - Serge Chaloff's Boston groups 1949, 54, 55

Jazz Focus

Play Episode Listen Later Sep 22, 2020 70:57


Boston Bari - the Boston recordings of Serge Chaloff in 1949 and 1954/5. These groups were mostly working units in the Boston area and presented a great mix of Bebop, Swing, Cool and blues in sophisticated arrangements with great solo work - Chaloff, Herb Pomeroy, Boots Mussullli, Charlie Mariano, Ralph Burns, Dick Twardzik and Ray Santisi are featured. --- Support this podcast: https://anchor.fm/john-clark49/support

The Facebook Marketing Ninja
Interview With Perpetual Traffic By Digital Marketer - Part 1

The Facebook Marketing Ninja

Play Episode Listen Later Sep 7, 2020 39:48


Facebook Ninja Teaching On Perpetual Traffic Podcast By DigitalMarketer The Perpetual Traffic Podcast By DigitalMarketer has been one of my favorite podcasts for a long time. I've learned tons from them and now I get to give back. In this podcast, I had the privilege of sitting down with Ralph Burns and Amanda Powell from the Perpetual Traffic Podcast and talk about something we all love - Digital Marketing! We covered my family's entrepreneurial background, how I made my dad an internet superstar - by copying Gary Vee - and I share with Ralph and Amanda my system for growing businesses in any economy. Thanks for listening! I hope you enjoy the podcast! Do the FREE Facebook Ads mini-courses here: agmninjalab.com/free-mini-course If you're ready to take your social media marketing game to the next level, then check out the AGM Ninja Lab by visiting agmninjalab.com. And don't forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms! YouTube: http://bit.ly/2Mqxfij Facebook: www.facebook.com/theninjamarketer/ Messenger Channel: www.m.me/theninjamarketer/ Instagram: https://www.instagram.com/mrmanuelsuarez/ LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/ Ps: Don't forget to subscribe to the Facebook Marketing Ninja Podcast and if you found value in today's episode please leave a review. For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at contact@agmagency.com/ or 1.888.280.3339

Perpetual Traffic
EP265: How to Leverage The SAP Sales System™ to Explode Your Agency Sales

Perpetual Traffic

Play Episode Listen Later Aug 4, 2020 44:00


This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System™. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System™, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call. RESOURCES MENTIONED IN THIS ARTICLE TRAINING: How To Scale Your Agency To $100K per Month (And Beyond) Work at Tier 11 Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Smart Business Revolution
Rob Michon | Strategies for Controlling Your Mental State

Smart Business Revolution

Play Episode Listen Later Jul 13, 2020 33:10


Rob Michon is a coach, consultant, and advisor. He has built a number of different businesses from scratch and helped them scale up from startup to the hundred million dollar mark. At his peak, his clients were doing in excess of $1.2 billion annually. Rob has been behind the scenes helping many well known experts and thought leaders like Ryan Levesque, author of Ask, The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy... Create a Mass of Raving Fans... and Take Any Business to the Next Level, Perry Marshall, author of 80/20 Sales and Marketing, and Ralph Burns of the Perpetual Traffic Podcast. In this episode, Rob Michon talks to John Corcoran, host of the Smart Business Revolution Podcast, about his strategies for controlling the mental state of entrepreneurs and business people. The post Rob Michon | Strategies for Controlling Your Mental State appeared first on Smart Business Revolution.

Perpetual Traffic
EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

Perpetual Traffic

Play Episode Listen Later Jun 23, 2020 39:39


We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now. RESOURCES MENTIONED IN THIS ARTICLE Tier 11 Instagram Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution Facebook Attribution Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Business Innovators Radio
7: The Importance of Failing with Ralph Burns of Tier 11

Business Innovators Radio

Play Episode Listen Later Jun 8, 2020 47:46


Ralph Burns is the Founder of Tier 11, a wildly successful Facebook and Instagram ads agency. Today we talk about the certification course I attended, when I was brand new to social media marketing. I was a newbie but everyone saw my drive and determination that week during the training, which eventually helped me land a job with Ralph’s agency. He also shared a wise practice – hire good people – then figure out where they fit in your agency.You can’t have success without failure, so Ralph and I discuss why everyone needs to be willing to fail AND my biggest failure when I was still new at his agency. He was gracious, and I owned my mistake, and we both learned from the failure (even though the client eventually left). Ralph shares the importance of looking in the mirror when a mistake happens and the processes that his agency has added to minimize failures now.Everyone can benefit from listening to this podcast as we’re all on a continuous journey to success.More About RalphRalph is the founder of Tier 11 a very successful Facebook and Instagram Ad Agency and has managed over 100 Million in annual ad spend for their customers.He’s the Cohost of the Perpetual Traffic podcast and has recently launched a new podcast called Virtual Business where they talk about how to create a successful VIRTUAL business and the tools they use.Highlights from our Conversation• The importance of surrounding yourself with the right people.• The importance of drive and grit.• My BIG failure!• My mistake led to a better agency.• How to reach Ralph.• How the Virtual Business Podcast started.Links:https://tiereleven.com/work-with-us/https://tiereleven.com/100https://tiereleven.com/acceleratorInstagram: @tier_11 or https://www.instagram.com/tier_11/Podcasts:Virtual Business – https://thevirtualbusinesspodcast.com/Perpetual Traffic – https://tiereleven.com/podcast/More episodes: http://truthaboutsocialads.comThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/7-the-importance-of-failing-with-ralph-burns-of-tier-11

The Truth About Social Ads
7: The Importance of Failing with Ralph Burns of Tier 11

The Truth About Social Ads

Play Episode Listen Later Jun 8, 2020 47:46


Ralph Burns is the Founder of Tier 11, a wildly successful Facebook and Instagram ads agency. Today we talk about the certification course I attended, when I was brand new to social media marketing. I was a newbie but everyone saw my drive and determination that week during the training, which eventually helped me land a job with Ralph’s agency. He also shared a wise practice – hire good people – then figure out where they fit in your agency.You can’t have success without failure, so Ralph and I discuss why everyone needs to be willing to fail AND my biggest failure when I was still new at his agency. He was gracious, and I owned my mistake, and we both learned from the failure (even though the client eventually left). Ralph shares the importance of looking in the mirror when a mistake happens and the processes that his agency has added to minimize failures now.Everyone can benefit from listening to this podcast as we’re all on a continuous journey to success.More About RalphRalph is the founder of Tier 11 a very successful Facebook and Instagram Ad Agency and has managed over 100 Million in annual ad spend for their customers.He’s the Cohost of the Perpetual Traffic podcast and has recently launched a new podcast called Virtual Business where they talk about how to create a successful VIRTUAL business and the tools they use.Highlights from our Conversation• The importance of surrounding yourself with the right people.• The importance of drive and grit.• My BIG failure!• My mistake led to a better agency.• How to reach Ralph.• How the Virtual Business Podcast started.Links:https://tiereleven.com/work-with-us/https://tiereleven.com/100https://tiereleven.com/acceleratorInstagram: @tier_11 or https://www.instagram.com/tier_11/Podcasts:Virtual Business – https://thevirtualbusinesspodcast.com/Perpetual Traffic – https://tiereleven.com/podcast/More episodes: http://truthaboutsocialads.comThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/7-the-importance-of-failing-with-ralph-burns-of-tier-11

Business Innovators Radio
7: The Importance of Failing with Ralph Burns of Tier 11

Business Innovators Radio

Play Episode Listen Later Jun 8, 2020 47:46


Ralph Burns is the Founder of Tier 11, a wildly successful Facebook and Instagram ads agency. Today we talk about the certification course I attended, when I was brand new to social media marketing. I was a newbie but everyone saw my drive and determination that week during the training, which eventually helped me land a job with Ralph’s agency. He also shared a wise practice – hire good people – then figure out where they fit in your agency.You can’t have success without failure, so Ralph and I discuss why everyone needs to be willing to fail AND my biggest failure when I was still new at his agency. He was gracious, and I owned my mistake, and we both learned from the failure (even though the client eventually left). Ralph shares the importance of looking in the mirror when a mistake happens and the processes that his agency has added to minimize failures now.Everyone can benefit from listening to this podcast as we’re all on a continuous journey to success.More About RalphRalph is the founder of Tier 11 a very successful Facebook and Instagram Ad Agency and has managed over 100 Million in annual ad spend for their customers.He’s the Cohost of the Perpetual Traffic podcast and has recently launched a new podcast called Virtual Business where they talk about how to create a successful VIRTUAL business and the tools they use.Highlights from our Conversation• The importance of surrounding yourself with the right people.• The importance of drive and grit.• My BIG failure!• My mistake led to a better agency.• How to reach Ralph.• How the Virtual Business Podcast started.Links:https://tiereleven.com/work-with-us/https://tiereleven.com/100https://tiereleven.com/acceleratorInstagram: @tier_11 or https://www.instagram.com/tier_11/Podcasts:Virtual Business – https://thevirtualbusinesspodcast.com/Perpetual Traffic – https://tiereleven.com/podcast/More episodes: http://truthaboutsocialads.comThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/7-the-importance-of-failing-with-ralph-burns-of-tier-11

Business Innovators Radio
3: Getting My Ads Agency Off the Ground with Deacon Bradley

Business Innovators Radio

Play Episode Listen Later May 18, 2020 37:48


Hey everybody, today I have somebody on the show today that really helped me get my Facebook ad agency off the ground. I’m super grateful for everything that Deacon Bradley did for me and continues to do for me actually, but really, in the beginning, he was an integral part of my agency getting started.Deacon currently is the VP of Operations at Tier 11 which is a full-service Facebook ad agency that completely kicks @ss. Deacon has been in the Facebook ad agency game for a long time. He was the founder, originally, of his own agency called Funnel Owl, which later merged with Ralph Burns at Tier 11.Deacon and Ralph and everybody at Tier 11 helped me start my journey and continue my journey in the Facebook ad world as an agency owner. And during this episode, we talk about Deacon’s story and how he happened to be there for the training I attended in Austin which really launched my new career.And as I worked early on to prove myself Deacon recognized my efforts and was kind enough to throw me a bone, actually a couple of bones. He gave me some of his own clients, one of which I still have today.You can hear it in our conversation, but we just love helping businesses grow and it frustrates us when they’re not reaching their full potential. we love to bring our talent to the world and to see a business that comes to us who’s struggling with Facebook and Instagram ads, or they are struggling as a business in general, and to just take them from mediocre to just awesome.It’s the best feeling in the world.So tune in and listen to what makes guys like us tick, and why we don’t compete in this business. We’re all here to help other businesses grow and if we need to tap into each other’s resources and talents now and then, we will.Deacon also tips us off about their new podcast, Virtual Business, which couldn’t come at a better time.If you’re an agency owner or even a business owner that is running Facebook ads, this episode is worth a listen. I need to thank Deacon again for coming on to share his story and for his generosity.And thank you, listeners, as well, catch you next time!For more info about this episode and more, head to http://truthaboutsocialads.comFor more about Tier 11, go to https://tiereleven.com/And to check out the new podcast, Virtual Business: https://thevirtualbusinesspodcast.com/The Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/3-getting-my-ads-agency-off-the-ground-with-deacon-bradley

The Truth About Social Ads
3: Getting My Ads Agency Off the Ground with Deacon Bradley

The Truth About Social Ads

Play Episode Listen Later May 18, 2020 37:48


Hey everybody, today I have somebody on the show today that really helped me get my Facebook ad agency off the ground. I’m super grateful for everything that Deacon Bradley did for me and continues to do for me actually, but really, in the beginning, he was an integral part of my agency getting started.Deacon currently is the VP of Operations at Tier 11 which is a full-service Facebook ad agency that completely kicks @ss. Deacon has been in the Facebook ad agency game for a long time. He was the founder, originally, of his own agency called Funnel Owl, which later merged with Ralph Burns at Tier 11.Deacon and Ralph and everybody at Tier 11 helped me start my journey and continue my journey in the Facebook ad world as an agency owner. And during this episode, we talk about Deacon’s story and how he happened to be there for the training I attended in Austin which really launched my new career.And as I worked early on to prove myself Deacon recognized my efforts and was kind enough to throw me a bone, actually a couple of bones. He gave me some of his own clients, one of which I still have today.You can hear it in our conversation, but we just love helping businesses grow and it frustrates us when they’re not reaching their full potential. we love to bring our talent to the world and to see a business that comes to us who’s struggling with Facebook and Instagram ads, or they are struggling as a business in general, and to just take them from mediocre to just awesome.It’s the best feeling in the world.So tune in and listen to what makes guys like us tick, and why we don’t compete in this business. We’re all here to help other businesses grow and if we need to tap into each other’s resources and talents now and then, we will.Deacon also tips us off about their new podcast, Virtual Business, which couldn’t come at a better time.If you’re an agency owner or even a business owner that is running Facebook ads, this episode is worth a listen. I need to thank Deacon again for coming on to share his story and for his generosity.And thank you, listeners, as well, catch you next time!For more info about this episode and more, head to http://truthaboutsocialads.comFor more about Tier 11, go to https://tiereleven.com/And to check out the new podcast, Virtual Business: https://thevirtualbusinesspodcast.com/The Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/3-getting-my-ads-agency-off-the-ground-with-deacon-bradley

Business Innovators Radio
3: Getting My Ads Agency Off the Ground with Deacon Bradley

Business Innovators Radio

Play Episode Listen Later May 18, 2020 37:48


Hey everybody, today I have somebody on the show today that really helped me get my Facebook ad agency off the ground. I’m super grateful for everything that Deacon Bradley did for me and continues to do for me actually, but really, in the beginning, he was an integral part of my agency getting started.Deacon currently is the VP of Operations at Tier 11 which is a full-service Facebook ad agency that completely kicks @ss. Deacon has been in the Facebook ad agency game for a long time. He was the founder, originally, of his own agency called Funnel Owl, which later merged with Ralph Burns at Tier 11.Deacon and Ralph and everybody at Tier 11 helped me start my journey and continue my journey in the Facebook ad world as an agency owner. And during this episode, we talk about Deacon’s story and how he happened to be there for the training I attended in Austin which really launched my new career.And as I worked early on to prove myself Deacon recognized my efforts and was kind enough to throw me a bone, actually a couple of bones. He gave me some of his own clients, one of which I still have today.You can hear it in our conversation, but we just love helping businesses grow and it frustrates us when they’re not reaching their full potential. we love to bring our talent to the world and to see a business that comes to us who’s struggling with Facebook and Instagram ads, or they are struggling as a business in general, and to just take them from mediocre to just awesome.It’s the best feeling in the world.So tune in and listen to what makes guys like us tick, and why we don’t compete in this business. We’re all here to help other businesses grow and if we need to tap into each other’s resources and talents now and then, we will.Deacon also tips us off about their new podcast, Virtual Business, which couldn’t come at a better time.If you’re an agency owner or even a business owner that is running Facebook ads, this episode is worth a listen. I need to thank Deacon again for coming on to share his story and for his generosity.And thank you, listeners, as well, catch you next time!For more info about this episode and more, head to http://truthaboutsocialads.comFor more about Tier 11, go to https://tiereleven.com/And to check out the new podcast, Virtual Business: https://thevirtualbusinesspodcast.com/The Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/3-getting-my-ads-agency-off-the-ground-with-deacon-bradley

Perpetual Traffic
EP251: The 2 Essential Elements to Ultra High-Converting Video Ads

Perpetual Traffic

Play Episode Listen Later Apr 27, 2020 41:41


Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not. RESOURCES MENTIONED IN THIS EPISODE Convert Views Genesis Digital Frank Kern Kartra HandSanitize.Us GetBravo Shure MVL Microphone Rev Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Perpetual Traffic
EP249: 10 Irresistible Ad Angles That Are Working Right Now

Perpetual Traffic

Play Episode Listen Later Apr 14, 2020 62:08


At this point, it’s not a question as to if you should be changing your ad angles—it’s how you should change them. In this episode, Ralph Burns and Vanessa Vega from Tier 11 talk about how they’re advising their Ad Accelerator members on pivoting their marketing messaging to be relevant and current, without coming across as opportunistic. Get the free PDF download below. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Perpetual Traffic
EP248: 5 Must-Have Tools for Running a Remote Business

Perpetual Traffic

Play Episode Listen Later Apr 6, 2020 50:11


New to running a remote business? In this episode, Ralph Burns explains how he runs his agency with a 40 person global remote team on five continents. He talks about the tools that are the foundation of his business and how you can integrate them into yours to find success in the newly remote world. RESOURCES MENTIONED IN THIS EPISODE: Zoom Slack Loom Google Drive Asana Tettra Invoice Ninja PandaDoc Tier 11 11 Steps For Mastering Change in Uncertain Times   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Perpetual Traffic
EP247: How To Pivot Your Marketing Strategy To Fit The Global Climate

Perpetual Traffic

Play Episode Listen Later Mar 31, 2020 44:30


Having trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Operation Agency Freedom Podcast
E43 Ralph Burns: How to Stay Popular in the Facebook Ad Agency World

Operation Agency Freedom Podcast

Play Episode Listen Later Feb 20, 2020 33:27


In this episode, we have Ralph Burns, who is the CEO of Tier 11. He is here to share with us How he started his Facebook and Instagram ads business and what it takes to succeed in the business. Don’t forget to subscribe to the Operation Agency Freedom podcast to stay up-to-date about the best ways to own your agency: https://dudeagency.io/category/podcast/

Hustle And Flowchart - Tactical Marketing Podcast
Eric Berman - How Company Culture Can Make Or Break Your Business

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later Jan 14, 2020 64:50


We’re back today with another fabulous show, talking with Eric Berman who runs an awesome agency in San Diego and the best mastermind event we’ve ever attended with an amazing format and caliber of people, called SpeakEasy.  Eric is a founder and partner at Brandetize Inc., an interactive digital marketing agency who looks to make a positive impact by escalating authentic brands to their full potential. Eric has been involved as a founder and consultant for several companies and currently organizes several entrepreneurial and networking groups. His first endeavor was actually leading a team of over 400 employees in what was the first "facebook" before there was a Facebook back in the early days of the Internet. Side note - Eric' brother went on to be one of the founders of MySpace! Once you’re done listening, be sure to listen to our episodes with Lee Goff and Ralph Burns, for more insights on how to up your business and/or agency game. “As an entrepreneur these are life lessons - you think that, what can go wrong and your untouchable. There’s always something. We never even thought that could happen.” - Eric Berman Some Topics We Discussed Include: Why masterminding with your competition is always a good idea How Eric is able to run a successful agency with less than 20 clients who are all making a positive impact on the world Eric’s tips for running an effective mastermind The importance of company culture and how to run a business where your employees are looking forward to coming to work How Eric’s early days with certain entrepreneurs shaped his future business philosophy Hand picking your clients for a win-win A handful of fun activities that Brandetize does for their employees which go a long ways towards their welcoming environment How Eric handles never ending opportunities for potential business deals And much, much more! Contact Eric Berman: Brandetize.com References and Links Mentioned: Dumb Money Getting Smarter - Eric’s Facebook group for angel investment deals Traction by Gino Wickman  Jason Swenk’s podcast Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  Grab the notes for this show for free by visiting HustleAndFlowchart.com/comp or text “COMP” to 38470 This Is The Future Of Facebook Advertising - Ralph Burns The Ultimate Guide To Simplifying An Agency (Or Any Business) - Lee Goff  

Perpetual Traffic
EP230: 3 Facebook Ad Tools Every Marketer Should Master Part 2

Perpetual Traffic

Play Episode Listen Later Dec 3, 2019 40:59


This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager Get started with Facebook Attribution Create Reports in Ads Reporting Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part One   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. 

Hustle And Flowchart - Tactical Marketing Podcast
Curt Maly - How To Force Facebook To Give You Cheap Opt-ins

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later Oct 24, 2019 82:48


Today we are speaking again with Curt Maly, international speaker, a life-long entrepreneur, and CEO of Black Box Social Media. Curt is an engaging and fun speaker who just loves to dish on his extensive knowledge about Facebook marketing.  You’ll hear him talk about how he won the coveted Masters of Marketing Championship belt award and how he turned this opportunity into an awesome story to promote his message of helping mission-based businesses to expand their reach and scale up through unique and creative digital marketing campaigns. He also has great tips on how to reach the right people attending marketing events without you having to attend late night bar hopping trips or handing out millions of business cards, ultimately saving you both tons of time and money.  Plus, he dives into the details of setting up and running your ad campaign the right way, so you will end up with the most cost effective, targeted leads and be relevant in the eyes of Facebook. After you’ve listened, be sure to check out our episodes with Molly Pittman and Ralph Burns for more insights into Facebook advertising including how to scale your strategies to expand your audience, and tips to make sure your ads are engaging.  “A lot of people throw a lot of money away, but if we set everything up properly with all of the right automation and put up the right governors,  you could literally go from getting 20 leads a day to 1,000 leads a day in less than 5 or 6 days.” - Curt Maly Some Topics We Discussed Include: How to tweak your ad settings to get the best quality leads How to use propaganda in your marketing The right way to run lookalike audiences How Curt was able to generate half a million dollars worth of business for less than $2,000 What the Facebook breakdown effect is and why you should know about it Reasons why you should reconsider turning off your most expensive ad A brilliant way to connect with the right people at events Whether or not the infamous belt was really stolen or not Facebook’s all important “Power of Five” And much, much more! Contact Curt Maly: Curt Maly on Facebook The BELT Method References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Traffic and Conversions Summit  Wicked Reports Our previous episode with Curt where we talked about Top of Funnel, Middle of Funnel and Bottom of Funnel strategies.  

Social Media Marketing Podcast
How to Customize Facebook Ads Based on Customer Awareness Principles - 375

Social Media Marketing Podcast

Play Episode Listen Later Oct 11, 2019 50:35


Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product businesses. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts.

Elite Edupreneurs: Empowering Educators to Become Entrepreneurs
Ep. 108: Andrew Bengel - The Ad Viking 

Elite Edupreneurs: Empowering Educators to Become Entrepreneurs

Play Episode Listen Later Aug 27, 2019 44:47


Show Notes & Links Elite Edupreneurs: Empowering Educators to Become Entrepreneurs 8/27/19 Episode 108:  Andrew Bengel - The Ad Viking   Today I chat with Andrew from The Ad Viking. Andy shares how he used Facebook ads to take his wife, Jen Bengel’s business to the next level. We discuss using ads to grow your email list, tips for text overlay, creating lookalike audiences, and how to write effective copy. We also discuss why Facebook ads are limitless and how to seize the moment.    Elite Pinning Course   The Ad Viking Course - Save 30% with code: THEADVIKING   Jen Bengel   Recommended Book: The Wizard of Ads   Recommended Podcast: Perpetual Traffic   Ralph Burns   Drip   Fb Analytics   Bitly   Chris Duker   Social Media Marketing World    Connect with Andrew on social media: Website Facebook   Connect with Rachel on social media: Elite Edupreneurs Website / Blog  Elite Edupreneurs Instagram  Elite Eduprenerus Facebook Elite Edupreneurs Facebook Group  Elite Pinning Course TpT Store  Bright Futures Counseling Website / Blog  Bright Futures Counseling Facebook  Bright Futures Counseling Instagram  Bright Futures Counseling Pinterest  Bright Futures Counseling Twitter  Bright Futures Counseling YouTube    If you are enjoying Elite Edupreneurs please subscribe and leave us a review on iTunes! 

Perpetual Traffic
EP203: 2 Facebook Ad Critiques with Ralph Burns

Perpetual Traffic

Play Episode Listen Later May 28, 2019 24:55


This week, Ralph flips the switch and instead of telling us how to make great Facebook ads, he critiques 2 Facebook ads for us. In this episode, he’ll go in-depth on his 2 favorite Facebook ads, their video scripts, and the copy behind them. Ralph will explain what’s so great about them and how you can make similar ads to increase your brand awareness and conversions.   IN THIS EPISODE YOU’LL LEARN: How to see the library of a business’s Facebook ads: Go to their profile →  Click Page Transparency on the right-hand side → See More The video formula Dr. Squatch is using in their Facebook video ads Ralph’s preference of putting 3–5 benefits into each Facebook video Why Ralph loves the Facebook video ad by Ministry of Supply The #1 critique Ralph has for the Dr. Squatch and Ministry of Supply marketing team   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Dr. Squatch on Facebook Dr. Squatch Ad Library Ministry of Supply on Facebook Ministry of Supply Ad Library   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Hustle And Flowchart - Tactical Marketing Podcast
Molly Pittman — Facebook Ad Changes And How To Adjust For Them

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later Jan 31, 2019 60:30


After moving to Austin on a whim, Molly Pittman took an unpaid internship at Digital Marketer. Out of a dozen interns, she knew just a couple would get hired. She gave it her all to be one of them. A year later, she was VP of Marketing. Now Molly is a digital marketing expert and educator. She is the co-host of Perpetual Traffic, one of the most highly regarded marketing podcasts around. She also coaches and consults with businesses to provide unique digital marketing plans tailored to their goals and setting strategy for some of the world’s fastest-growing companies. Get your notebook ready as Molly lets Matt and Jow in on all the recent changes to Facebook Ads, what ad content is working on Instagram, and how she designs campaigns that bring in 4,000 leads a day. Still in the zone for more Facebook Ad strategies? Then check out our conversations with Ralph Burns and Curt Maly. “There are different purposes for different campaigns and the most important thing is you know what that one success metric is so you can say, ‘This is good,’ or, ‘This is bad.’” -Molly Pittman Some Topics We Discussed Include: Ad Campaign Breakdown: 50,000 leads in just 2 weeks! How to pick the right metrics and stop wasting time Content that Facebook will love to advertise for you Why metrics change and learning to pivot with them How to scale a budget without breaking your audience A strategy to make stable income streams Changes to Facebook’s rankings (and how to take advantage!) A process for high-converting ads using testimonials Rules for ad copy that hits deep with your avatars How to train a media buyer from intern to expert Amazingly effective (and cheap!) Instagram ad campaigns Horizontal scaling strategies to expand your audience Contact Molly Pittman: Digital Marketer Perpetual Traffic Podcast Digital Marketer Lab Train My Traffic Person Connect on Facebook And on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster This Is The Future Of Facebook Advertising – Ralph Burns Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly

Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
196 – What You Need to Know Now About Facebook Ads with Salome Schillack of Shine And Succeed

Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp

Play Episode Listen Later Jan 7, 2019 57:34


Salome Schillack is a Facebook Ads Strategist who helps coaches, online course creators, and personal brands scale, automate and grow their businesses faster with clever Facebook and Instagram ads strategies. Through her fast-growing agency, Salome has been able to build a global team of amazing people that work flexibly and independently allowing them to balance doing work they love with caring for people they love. Her clients say that the best thing about working with her is that she cares as much about their businesses as she does about her own. She says the best thing about working with clients is that she gets to help them implement proven marketing strategies that help them create more streamlined marketing funnels and get them to more profit sooner. Salome was born and raised in South Africa and lives in beautiful Perth in Western Australia with her husband Emil, two daughters Milla and Elle and their dog, Odie. Business Building InsightsWe all have a unique fingerprint in this world. Facebook has an incredible way of targeting the right people to see your message. The clearer you are about your ideal audience, the better you’ll be able to reach them with Facebook ads. As you start a campaign, run two versions at the same time to see which performs best. If you’re testing a video, run two videos and see which one does best. Or run one video but sent it to two different audiences. The two Action Steps below are important to implement immediately whether you are planning running Facebook Ads now or in the future. You can and will figure out Facebook Ads if you stick with it. Two Actions Steps to Do ImmediatelyCreate your custom audiences. Add your Facebook Pixel to all pages where you can collect customer data. Listen to the show to hear exactly how to do both of these. Resources Mentioned The Art of Paid Traffic – Rick Mulready (https://rickmulready.com/category/aoptpodcast/) Perpetual Traffic Podcast – Molly Pitman, Ralph Burns and Keith Krance (http://www.digitalmarketer.com) Contact Links Website (http://shineandsucceed.com) Facebook (https://www.facebook.com/shineandsucceed/) Instagram (https://www.instagram.com/salome.schillack/) YouTube (https://www.youtube.com/channel/UCmzns6aaBN3H54fulVhZytA?view_as=public) Gift Biz ResourcesJoin our (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

Hustle And Flowchart - Tactical Marketing Podcast
Mike Rhodes — How To Scale Your Business Using Google Ads

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later Dec 6, 2018 77:50


Back in 2010, Mike Rhodes was at a conference in Maui. For the past six years, he had been experimenting, testing, and studying to find out what made Google Ads tick. When he stood up and presented his strategies, everyone knew this was the guy to follow. And his little agency in Melbourne was about to explode. Perry Marshall tapped Mike to co-author the Ultimate Guide to Google AdWords, now in its 5th edition, which placed him as the leading expert on Google advertising. Now his agency is what he always wanted it to be: the only place to go when you need to most up to date training possible about the world’s largest ad platform. Keep your notebook handy as Matt and Joe get barraged with the seemingly infinite strategies Mike Rhodes has developed, like how to get your remarketing on the competition’s sites, what to do in your brand’s first 3 months on Google Ads, and what Google has in store next year. When you’re done, listen to our talks with Tom Breeze and Ralph Burns to get more ad strategies for your business. “Know your #@%$ numbers. Know why you’re trying to hit the number you’re trying to hit.” - Mike Rhodes Some Topics We Discussed Include: The best Google Ad courses to take (they aren’t Google’s) How to know if maximizing your profits is actually the wrong move A new, amazing kind of targeting that Google is rolling out next year One trick to get your remarketing on your competitors’ sites What to expect your first 3 months with Google Ads The questions to ask yourself before you look at the data How to see outliers in your data, because that’s where there’s an opportunity What AI is an expert at and what it isn’t How to use scripts to prevent hackers from stealing your traffic The 2 kinds of data you ever need to look at Where you need to be digging in to get more data How to automate notices about changes in your traffic Contact Mike Rhodes: AgencySavvy.com/hustle Connect on Facebook Or Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo The Display Grid Occam’s Razor Blog Leads Hook Free AdWords Scripts Singularity University Abundance Insider Ultimate Guide to Google AdWords by Perry Marshall & Mike Rhodes Thank You for Being Late by Thomas L. Friedman The Inevitable by Kevin Kelly 21 Lessons for the 21st Century by Yuval Noah Harari AI Superpowers by Kai-Fu Lee Prediction Machines by Ajay Agrawal Principles by Ray Dalio Bold by Peter H. Diamandis The Singularity Is Near by Ray Kurzweil How to Create a Mind by Ray Kurzweil A Step-By-Step Guide To Profitable YouTube Advertising – Tom Breeze This Is The Future Of Facebook Advertising – Ralph Burns

Hustle And Flowchart - Tactical Marketing Podcast
Ralph Burns — This Is The Future Of Facebook Advertising

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later Nov 13, 2018 72:23


Twelve years ago, Ralph Burns was working an admittedly slimy corporate job. He had a great salary, but he was absolutely miserable. As a side gig, he started blogging about sales management to see if he make a better career happen. When a scandal broke at work, Ralph got pinned as the fall guy. He was out of a job and had to make his side gig bring in some real money. He decided to try advertising a client on Facebook. An hour later, traffic was pouring in and he knew he’d found the career he was looking for. Now Ralph is the CEO of Tier 11, an agency that specializes in Facebook and Instagram advertising. He manages a portfolio with an annual spend in excess of $50 million. Oh, he also happens to be the co-host of the wildly successful Perpetual Traffic Podcast too. Listen in as Matt and Joe pick Ralph Burns’s brain about ad strategies for Facebook and Instagram, what Facebook is working on to make targeting super easy, and why chatbot advertising is getting unbelievable response rates. When you’re done, check out our talks with Dennis Yu and Curt Maly to round out your Facebook ad knowledge. Never try to sell something that you have no idea if the market actually wants it.” - Ralph Burns Some Topics We Discussed Include: The best targets for upsales that will instantly upscale your business Why you should always devote money and time to cold traffic How to screen your clients and know if they’re viable 3 tips to keep your Facebook ads engaging Why a starting a business on Amazon could keep it from being viable elsewhere How to know a killer offer when you see one Where to get the intelligence you need for your biggest campaigns Facebook’s new feature that’s going to revolutionize e-commerce The ad platform is reaching customers across the board right now (it’s not Facebook, exactly) What kind of ads to run for a physical product vs. an information product How to use ManyChat to get unbelievable response rates Contact Ralph Burns: Perpetual Traffic Podcast Tier 11 Work with Ralph And connect with him on Facebook References and Links Mentioned: GenM Facebook Creative Shop ManyChat Molly Pittman on Facebook The 4-hour Workweek by Timothy Ferriss How To Build A Recognizable Brand Using $1 Ads – Dennis Yu Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly

Perpetual Traffic
EP169: What ALL Retailers Need to Know About Advertising

Perpetual Traffic

Play Episode Listen Later Oct 2, 2018 34:07


While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising… This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail. These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don’t use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals. They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad. IN THIS EPISODE YOU’LL LEARN: What omni-channel marketing is and how companies are using it to increase conversions How to bring online customer experiences offline to business establishments Why focusing on the back-end customer experience is equally as important as driving traffic How to decrease cart abandonment rates How to monetize and make use of the traffic you’re driving to a webpage

Perpetual Traffic
EP166: Why Facebook Traffic is NOT Your Problem

Perpetual Traffic

Play Episode Listen Later Sep 11, 2018 44:24


Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization. They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get. IN THIS EPISODE YOU’LL LEARN: Don’t try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to How to increase your revenue by selling to your existing customer base Tactics to optimize your Shopify store to keep your customers coming back and staying longer

Social Media Marketing Podcast
The Facebook Ad Algorithm: What Marketers Need to Know - 315

Social Media Marketing Podcast

Play Episode Listen Later Aug 17, 2018 50:16


Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? In this episode, I interview Ralph Burns, a Facebook ads expert who runs an ad agency focused on serving eCommerce businesses. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/315

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Having a hard time scaling your agency? Finding it difficult to stop doing it all, all by yourself? Thinking of building an agency team but don’t know where to begin? Learn how to find and hire the right people for your agency and how to set them up for immediate success. In this episode, we’ll cover: How to avoid common pitfalls of a virtual agency team. How to find top agency talent that fits with your core values. What to look for when hiring and building your team. Today I was excited to talk to Ralph Burns, founder and CEO of Antares Enterprises, Inc. As one of the premier Facebook direct response marketers in the industry, he has built an agency around an interesting business model. Ralph’s agency team is entirely virtual, and everyone is certified in his agency’s processes before they even start on the job! Learning things the hard way, or the long way, Ralph shares how he overcame challenges by building and leading a successful team. How to Overcome Common Pitfalls of a Virtual Agency Team The biggest challenge, and one where it’s easy to get stuck, is getting past the "1-man model" and allowing yourself be OK not doing everything yourself. Once you get someone on board with you and you’re able to realize that you both bring unique abilities to grow the agency in different directions, from there you can begin the talent search. The hardest part about bringing on virtual talent is: Teaching them the ways of your agency. Building systems and documenting processes. Passing on the knowledge so someone can duplicate what you’ve been doing. Once you get through that, you will be able to scale up from there. 1-on-1 Method - personally train the new employee, be in daily contact, coaching and mentoring them. While this can be effective, it also takes a long time and can be inefficient. Mentorship - utilize your current staff to build out documents such as Standard Operating Procedures (SOPs) to utilize moving forward with future new hires. SOPs are so important and should really become the basis for everything you do. Documenting can be painful, but it’s the first step you have to take. Listen, without SOPs -- you’re SOL :) A Unique Method for Discovering Agency Talent It is important to have an educational platform on what you do in the agency... Ralph actually took it a step further and decided to use his agency’s certification program as a pool for finding ideal candidates to hire as his agency grows. Get this... Their rigorous 5-day training course is a stand alone program for individuals who want to get certified in Facebook Ads, with a practical test at the end. With access to the test results, this gives Ralph and his team a way to identify the best of the best and has opened up a new avenue for potential agency talent candidates. Essentially, these people are trained on the agency’s processes and SOP, which eliminates a lot of the learning curve of a typical new hire, which could take another 3-5 months. Now, candidates are ready to roll and can get acclimated much faster to working with actual paying customers. The beauty of this unique recruitment system is that they know people's intentions because they are paying for the training and know how to do things, right when they start! Plus as an agency, you owe it to your clients to have people who not only know how to run Facebook ads (whatever your speciality), but also know how to do it the way you do it - within your systems, inside your agency. Because ultimately, your clients are paying you for your expertise, including those systems you’ve developed. What’s the #1 Account Manager Dilemma? We all know this story... you have a great account manager on a large account and something happens that takes them out of commission, which means you and your clients are screwed. The solution? Large accounts, those that are unwieldy or have a lot of moving parts can be co-managed. You have a lead account manager and a secondary account manager. Another solution is to create smaller teams within your account management department. Have these teams meet once a week, even if they’re virtual, and talk through issues going on with their accounts. That way, if an account only has one manager, there are still two or three other managers familiar with that client. What to Look for When Hiring Agency Talent When you are in the process of recruiting agency talent people, don’t just go after the folks that are the best with a technical skill. Consider your agency’s culture and core values. Then think of some key characteristics that are important to have. Technical skill can be taught, but culture and value is either there or not. Things to consider in your recruitment efforts: Able to collaborate and innovate Collaboration is huge, especially if virtual. Be solution-oriented Hire people to solve problems for your clients. Problems are ok, but need to also work on solutions. Hungry and humble Have the drive to get better and improve without a cocky attitude. ALSO: Consider creating your own agency manifesto as a vision to guide your decisions and get you through the tough times. It takes time to create, but it will become your compass and worth the investment of time.  

BEHIND THE CURTAIN: BROADWAY'S LIVING LEGENDS » Podcast
Our Favorite Things #84: Show Music Magazine & Ralph Burns

BEHIND THE CURTAIN: BROADWAY'S LIVING LEGENDS » Podcast

Play Episode Listen Later Sep 7, 2017 32:49


This Week: Merrily We Roll Along, a secret YouTube clip, a magazine from the past, celebrating the orchestrator, and there WILL be trumpets! Every week director Robert W Schneider and actor Kevin David Thomas pull back the curtain on neglected, forgotten, and under appreciated musicals, as well as bizarre performances, endearing television appearances, and all things show business. Become a sponsor of Behind The Curtain and get early access to interviews, private playlists, and advance knowledge of future guests so you can ask the legends your own questions. Go to: http://bit.ly/2i7nWC4

Borne the Battle
#6: Michael Lumpkin – Navy Veteran, cancer survivor & civil servant

Borne the Battle

Play Episode Listen Later Nov 25, 2016 35:50


We hope everyone had a pleasant Thanksgiving. Here at VA, we are all thankful for our Veterans, their families and our staff that are committed to serve them. Episode six brings us Michael Lumpkin. Michael served in the Navy and went on to work in three federal departments. He is currently the Special Envoy and Coordinator of the Global Engagement Center at the U.S. Department of State. In this role, Mr. Lumpkin leads efforts to coordinate, integrate, and synchronize Government-wide communications activities directed at foreign audiences abroad for the purpose of countering violent extremism and terrorism. Mr. Lumpkin has more than 20 years of active duty military service as a Navy SEAL where he held every leadership position from platoon commander to Team commanding officer. Mr. Lumpkin has participated in numerous campaigns and contingencies throughout the world to include both Operations Iraqi Freedom and Enduring Freedom. Covered in Episode Six: Thoughts from Ralph Burns, a Native American Veteran. Interview with Navy Veteran Michael Lumpkin   Michael's decision to join the military. Transitioning to government work. Michael's bout with cancer. His decision to use VA health care.. Applying for health care #VeteranOfTheDay Marine Veteran Sean Riordan

Vinyl-O-Matic
Vinyl-O-Matic Movie of the Month, Episode 6 | Cabaret

Vinyl-O-Matic

Play Episode Listen Later Oct 12, 2016 54:58


Vinyl-O-Matic Movie of the Month, Episode 6 Cabaret Bob Fosse, 1972 Music Behind the DJ: "Sitting Pretty" by Ralph Burns. Cover image: Sally Bowles. If you are a fan of podcast applications, you can use http://vinylomatic.com/rss to subscribe. If you enjoy listening to Vinyl-O-Matic, please consider becoming a member of KWTF (https://www.kwtf.net/donate/) or providing a one time donation. We are a small but growing radio station and could greatly use your assistance. Want to be the first to find out when new episodes are archived? Sign up for the Vinyl-O-Matic newsletter (http://vinylomatic.com/communique).

Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy
021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2)

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Play Episode Listen Later May 19, 2015 22:14


Keith Kranc on Facebook video advertising (Click on the Green Image to Download Keith's Free User Guide for Video Equipment) 1:29 - Introduction to Facebook video advertising 2:15 - Video advertising is social proof 3:14 - The "rule of three" used by major Hollywood studios 3:58 - Highlights of Keith Kranc's 15 minute talk at the digital marketer conference 5:25 - How a video campaign differs from regular Facebook campaign 5:57 - Why video creates a high level of engagement than a normal ad 6:52 - Why your branding is much better with video 7:13 - Creating retargeting lists based on video reviews 7:30 - How videos create emotion, higher customer engagement, and increased sales 7:53 - Why a small to medium enterprise should consider Facebook video advertising 9:53 - Repurposing video ads from Facebook to YouTube 10:05 - How to craft a good call to action in your videos that adapts to different formats 10:57 - The three biggest search engines in the world. (Is Facebook the fourth biggest search engine)? 11:35 -  How to overcome the most common challenges in getting started with video advertising 12:29 - The easiest way to create a Facebook video ad 13:26 - Video ad winning formula 14:12 - You have to create credibility as soon as possible 15:01 -  Transition to the solution with a call to action 16:07 - How to create oneending that adapts to various formats 17:30 - Clearly communicate benefits to your viewers to turn them into customers 18:25 - Actions you can take to get started with Facebook Video advertising today! 18:42 - A few great tips on good quality inexpensive mics2 20:40 - How listeners can get in contact with Keith   Resources mentioned: http://dominatewebmedia.com  

Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy
021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2)

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Play Episode Listen Later May 18, 2015 22:14


Keith Kranc on Facebook Video Advertising (Click on the Green Image to Download Keith's Free User Guide for Video Equipment) Keith Krance is the founder of dominatewebmedia.com. After spending six years as an airline pilot, Keith decided to blaze the trail of an entrepreneur and not long after this decision he fell in love with Facebook advertising and founded Dominate Web Media which is a full-service agency and a consulting company. So Dominate Web Media helps businesses scale their marketing efforts through Facebook advertising retargeting and dozens of other online media channels, and Keith has mastered Facebook advertising and is a world leading authority in that niche.   Share This Episode: Click To Tweet Resources mentioned: Click here to download podcast shownotes http://dominatewebmedia.com http://www.ProductiveInsights.com Key points discussed / timestamps: 1:29 - Introduction to Facebook video advertising 2:15 - Video advertising is social proof. 3:14 - The "rule of three" used by major Hollywood studios 3:58 - Highlights of Keith Kranc's 15-minute talk at the digital marketer conference 5:25 - How a video campaign differs from regular Facebook campaign 5:57 - Why video creates a high level of engagement than a normal ad 6:52 - Why your branding is much better with video 7:13 - Creating retargeting lists based on video reviews 7:30 - How videos create emotion, higher customer engagement and increased sales 7:53 - Why a small to medium enterprise should consider Facebook video advertising 9:53 - Repurposing video ads from Facebook to YouTube 10:05 - How to craft a good call to action in your videos that adapts to different formats 10:57 - The three biggest search engines in the world (Is Facebook the fourth biggest search engine?) 11:35 -  How to overcome the most common challenges in getting started with video advertising 12:29 - The easiest way to create a Facebook video ad 13:26 - Video ad winning formula 14:12 - You have to create credibility as soon as possible 15:01 -  Transition to the solution with a call to action 16:07 - How to create one ending that adapts to various formats 17:30 - Clearly communicate benefits to your viewers to turn them into customers 18:25 - Actions you can take to get started with Facebook Video advertising today! 18:42 - A few great tips on good quality inexpensive mics2 20:40 - How listeners can get in contact with Keith

Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy
014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1)

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Play Episode Listen Later Apr 8, 2015 43:01


Ralph Burns and Keith Krance on Facebook Advertising (Part 1)   * 1: 28 - What is facebook advertising? * 1:52  - A brief history of the evolution of facebook as a marketing platform * 9:20  - Facebook remarketing and custom audiences * 11:05  - Content amplification through Facebook * 14:01 - Why all business owners should see Facebook as a core part of their marketing strategy * 28:45 - How to get started with facebook advertising * 35:41  - Common obstacles to gettting started with facebook advertising (and how to overcome them) * 40:18 - What actions can you take right now to get started with facebook advertising

Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy
014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1)

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Play Episode Listen Later Apr 8, 2015 43:01


Ralph Burns and Keith Krance on Facebook Advertising (Part 1) Ralph Burns the managing partner at Dominate Web Media which helps businesses scale marketing through Facebook Advertising. Ralph along with his partner Keith Krance manage a portfolio of Facebook advertising clients exceeding four million dollars per year. Ralph is also the founder and CEO of Antares Enterprises, Inc. which is a Digital Marketing and Search Engine Optimization Consulting firm and he's involved in quite a few other online ventures. Ralph and I met at the Super Fast Business Live Conference, and we had some exciting discussions including Facebook in general and retargeting using Facebook in particular. Ralph lives and works in the United States and has been featured on Digitalmarketer.com and Entrepreneur.com.   Share This Episode: Click To Tweet Links Mentioned: Click here to download podcast shownotes Key Points discussed (with timestamps): 1: 28 - What is facebook advertising? 1:52  - A brief history of the evolution of facebook as a marketing platform 9:20  - Facebook remarketing and custom audiences 11:05  - Content amplification through Facebook 14:01 - Why all business owners should see Facebook as a core part of their marketing strategy 28:45 - How to get started with facebook advertising 35:41  - Common obstacles to getting started with facebook advertising (and how to overcome them) 40:18 - What actions can you take right now to get started with facebook advertising?